Wella Professionals

Transform your hair with Wella Koleston Perfect Permanent Hair Color, an ideal choice for those who desire an even, vibrant, and long-lasting color. With a creamy and consistent texture, Koleston Perfect applies easily, ensuring perfect coverage from roots to ends.

The innovative Me+ technology significantly reduces the risk of developing new hair dye allergies, being up to 60 times safer. This advanced formula not only delivers intense and brilliant color but also provides optimal protection for the hair strand, keeping it healthy and vibrant.

Koleston Perfect allows you to create an expressive look, with the possibility of achieving tone-on-tone coloring, darkening or lightening hair by up to 5 levels. Your hair will have an enviable shine and above-average resistance, with a color that remains intense and even for up to four weeks.

Key Benefits:

• Even and vibrant color: Ensures complete hair coverage, with easy application and even distribution.
• Me+ Technology: Significantly reduces the risk of coloring allergies, offering a safe and comfortable experience.
• Long-lasting results: Enjoy intense and brilliant color for up to four weeks.
• Coloring versatility: You can achieve tone-on-tone coloring, bleaching, or intensifying shades for a personalized look.
• Safe gray coverage: Provides safe and effective coloring even for gray hair.

How to use:

• Mixing ratio: 1 part Koleston Perfect Color Cream + Special Mix with 1 part Welloxon Perfect.
• Pure application: For regular shades, use a 1:1 ratio. For Special Mix shade 0/43, use a 1:2 ratio.
• Intensifying streaks: Koleston Perfect Special Mix can be used exclusively with Welloxon Perfect, applied to pre-lightened hair for an exceptional result.

Coloring gray hair:

• Add Pure Naturals shades for optimal coverage. For 30-50% gray hair, use 1/3 Pure Naturals shade. For 50-100% gray hair, use 1/2 Pure Naturals shade.
• For hair with more than 50% gray strands, in the case of red shades, it is necessary to adjust the formula for a perfect result.

Choose Wella Koleston Perfect for a vibrant, long-lasting color and healthy hair, protected with state-of-the-art technology!

Transform your look with Wella Color Touch, the demi-permanent cream hair dye that offers intense, multi-dimensional color and exceptional shine, without ammonia. Ideal for those who love frequent shade changes, this formula lasts up to 24 washes, providing a natural effect and minimal maintenance, thanks to nearly invisible root regrowth.

✔ Vibrant color and spectacular shine
✔ Ammonia-free – protects hair strands
✔ Up to 70% gray hair coverage
✔ Lasts up to 24 washes
✔ Eco-friendly packaging, made from 100% recycled aluminum

How to use:
🔸 Mix Color Touch with Color Touch Emulsion 1.9% or 4% in a 1:2 ratio (e.g., 30g dye + 60g emulsion).
🔸 Apply to pre-shampooed and towel-dried hair, evenly from roots to ends.

⏳ Processing time:

• Without heat: 20 min (or 15 min after perm/straightening).
• With heat: 15 min (or 10 min after perm/straightening).

Choose Wella Color Touch for a bold, modern, and radiant look, with a hair-friendly formula!

Rediscover the natural beauty of your hair with Wella Illumina Color, the professional dye that offers radiant, multidimensional, and long-lasting color. Developed by Wella Professionals experts, this innovative formula uses patented Microlight technology, which protects the hair cuticle and maintains natural translucency, avoiding unwanted reflections.

With up to 70% grey hair coverage, Illumina Color provides a smooth and silky appearance, protecting hair against damage. Additionally, Metal Purifier technology reduces the impact of metals in water on the hair strand, ensuring safer and more even coloring.

🔹 Natural, luminous, and multidimensional color
🔹 Advanced hair strand protection with Microlight technology
🔹 Up to 70% grey hair coverage
🔹 Metal Purifier formula prevents hair damage
🔹 Professional results and long-lasting shine

How to use:
1️⃣ Mix Illumina Color with Welloxon Perfect developer, depending on the desired effect:
✅ 12% – 3 levels of lift
✅ 9% – 2 levels of lift
✅ 6% – grey hair coverage, tone-on-tone or darker coloring

2️⃣ Apply evenly to dry hair and leave on according to instructions.

3️⃣ Rinse thoroughly and apply a post-coloring treatment for intense protection and shine.

Experience premium, safe, and vibrant coloring with Wella Illumina Color – the ideal choice for a sophisticated and natural look!

Discover the professional hairspray Wella Performance Spray Strong, the perfect choice for impeccable and long-lasting hairstyles all day long. With an advanced formula and very strong hold, this spray ensures long-lasting styling without weighing down or stiffening the hair. Ideal for both professional use and everyday styling, it protects the hairstyle against humidity and external factors, maintaining a natural and flexible look.

✔ Extra-strong hold and long-lasting resistance – Your hairstyle remains impeccable all day, without compromise.
✔ Does not weigh down or stiffen hair – The texture remains light, with a natural and malleable look.
✔ Protection against humidity and external factors – Maintains the shape of the hairstyle regardless of weather conditions.
✔ Versatility for all hair types and hairstyles – Suitable for curls, as well as straight or elaborate hairstyles.
✔ Ideal for professional and personal use – A salon-quality product for spectacular results at home.

💡 How to use:
1️⃣ Spray from 20-30 cm away on dry hair for even hold.
2️⃣ Style your hair as desired.
3️⃣ For extra hold, apply an additional layer.

Whether you need a perfect look for a special event or you want strong hold throughout the day, Wella Performance Spray Strong is the ideal choice for flawless styling!

• creamy consistency
• viscous
• easy to mix
• adheres perfectly to the hair strand
• allows for precise and even color application

Restore the beauty and health of your hair with Wella SP Luxe Oil, the professional intensive care oil, perfect for weak, damaged, or dry hair. With an innovative formula based on Lightweight Transform technology, this oil protects natural keratin, strengthens the hair fiber, and provides extra shine without weighing down the hair.

✔ Nourishes and restores the hair fiber
✔ Protects against damage
✔ Seals in moisture and maintains hydration
✔ Leaves hair silky, shiny, and easy to comb
✔ Ideal for all hair types

How to use:
🔸 On damp hair – Apply a few drops of oil to the lengths and ends for hydration and protection.
🔸 On dry hair – Gently massage for a silky and anti-frizz finishing effect.
🔸 Do not rinse.

Discover the luxury of professional care with Wella SP Luxe Oil and enjoy healthy, smooth, and shiny hair every day!

Wella Professionals Fusion Intense Repair Hair Mask is step 3 in the Fusion routine, made for damaged hair that breaks easily. It has a creamy texture, with silk amino acids, and leaves the hair smooth and stronger. It is available in 150 ml and 500 ml.

What it does for you

• Stronger hair against breakage, more manageable when brushing and during everyday styling.
• Smoother and shinier hair immediately after rinsing.
• Deep care, because the ingredients reach the hair cortex.
• Protection against metals in the water, which would otherwise deposit on the hair with every wash.
• Gentle on the skin and formulated without microplastics.

How to use it at home

1. Wash your hair with Fusion shampoo and towel-dry it thoroughly.
2. Apply the mask to clean, damp hair, focusing on the lengths and ends.
3. Leave it on for 5 minutes.
4. Rinse thoroughly, then style as usual.

For what hair type

For damaged hair that breaks when brushing: frequently dyed, bleached, or worn down by blow-drying and flat irons. If your hair is healthy and just a little dry, Fusion conditioner is enough for every wash. The mask is not a scalp product.

Active ingredients

• Silksteel Technology: a blend of silk amino acids and micronized lipids that penetrate the hair cortex and complete it from within.
• Silk amino acids: make the hair stronger against breakage and leave it smooth. The line is inspired by spider silk, one of the strongest natural fibers.
• Metal Purifier: helps protect the hair from metals in tap water.

What else you need

• Fusion shampoo for damaged hair
• Fusion conditioner
• Fusion Amino Refiller treatment
• Wide-tooth comb

ProBeauty tip. Before applying the mask, towel-dry your hair without rubbing. On too-wet hair, the mask becomes diluted and slides off the ends, exactly where you need it.

Wella Professionals EIMI Thermal Image Spray heat protectant 150 ml is the spray you apply before using a flat iron or curling iron. It has two phases: one nourishes the hair and protects it from heat up to 220 °C, while the other smooths it. The result is smooth, shiny hair.

What it does for you

• Heat protection up to 220 °C when using a flat iron, curling iron, or hair dryer.
• Smooth, shiny hair after styling, thanks to the second phase.
• Nourished strands: the first phase cares for the hair while protecting it.
• Light hold (level 2), so curls and straight hair last longer.
• It is part of the EIMI Smooth range, designed for frizzy hair.

How to use it at home

1. Start with completely dry, detangled hair.
2. Shake the bottle well so that the phases mix.
3. Divide the hair into sections and spray each section from arm's length away.
4. Pass the flat iron or curling iron over each section.

For what hair type

For frizzy hair that you style frequently with heat, preferably longer or shoulder-length hair, as Wella recommends for the EIMI Smooth range. For very fine hair, spray less so as not to weigh it down.

Active ingredients

• Two-phase formula: phase 1 nourishes and protects from heat, phase 2 smooths for shine.

What else you need

• EIMI Glam Mist shine spray, at the end
• EIMI Mistify Me Light hairspray, light hold
• EIMI Perfect Setting lotion, for drying
• Invigo Nutri-Enrich shampoo, for dry hair

ProBeauty tip. Work on thin strands and pass the flat iron over them slowly just once. Two quick passes heat the hair more than one well done.

Wella Professionals Invigo Nutri-Enrich Nourishing Shampoo 1000 ml is the shampoo from the Nutri-Enrich range, for dry or stressed hair. It cleanses and nourishes the hair, leaving it soft and full of vitality. The 1000 ml bottle is the economical option for those who use it often.

What it does for you

• More nourished hair after every wash, thanks to the Nutri-Enrich complex in the formula.
• Softer and more manageable lengths, even if the hair is dry from dyeing or heat.
• Vitality for hair that looks dull and tired.
• Antioxidant protection through vitamin E, so the hair is protected from other aggressions.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Put a small amount in your palm, apply it to the wet hair and lather.
3. Gently massage the scalp and let the foam run through the lengths.
4. Rinse very thoroughly, then continue with the Nutri-Enrich conditioner or mask.

For what type of hair

For dry or stressed hair: dyed, bleached, often dried with a hairdryer or flat iron. If you have fine hair and want volume, the Invigo Volume Boost range is better suited for you. For an oily or sensitive scalp, choose a shampoo from the Invigo Balance range.

Active ingredients

• Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
• Goji extract: the fruit is known to be very rich in vitamins, minerals, and peptides.
• Oleic acid and panthenol: they bring hydration and nourishment to the hair.
• Vitamin E: protects the hair from other aggressions, thanks to the antioxidant effect.

What else you need

• Nutri-Enrich Conditioner 1000 ml
• Nutri-Enrich Mask for dry hair
• Wonder Balm, leave-in conditioner
• Wella Dispenser Pump for bottle

The ProBeauty tip. The 1000 ml bottle is convenient with a dispenser pump: you always take the same amount and don't waste. For long hair, concentrate the foam on the scalp; the lengths are sufficiently cleansed when you rinse.

Wella Professionals Fusion Intense Repair Shampoo is the first step in the Fusion routine for damaged hair. It gently cleanses and makes the hair strand more resistant to breakage, with silk amino acids. Available in 250 ml and 1000 ml.

What it does for you

• Gentle cleansing, which leaves the hair clean and cared for, not rough.
• Hair strand more resistant to breakage during brushing and styling.
• Hair easier to detangle even when wet, thanks to the micronized lipids in the formula.
• Protection against metals in the water, through an antioxidant action.
• Elegant, floral-woody fragrance, common to the entire Fusion line.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Apply the shampoo and distribute it evenly over the scalp.
3. Massage until it lathers, then rinse thoroughly.
4. Repeat only if necessary.
5. Continue with Fusion conditioner (1–2 minutes) or Fusion mask (5 minutes).

For what hair type

For damaged hair that breaks easily: dyed, bleached, or frequently heat-styled. It is not a shampoo for oily scalp or dandruff. For these, choose a scalp shampoo.

Active ingredients

• Silksteel Technology: a blend of silk amino acids and micronized lipids that penetrate the hair cortex and complete it from within.
• Silk amino acids: make the hair strand more resistant to breakage and leave it smooth. The line is inspired by spider silk, one of the strongest natural fibers.
• Metal Purifier: helps protect the hair from metals in tap water.

What else you need

• Fusion conditioner for damaged hair
• Fusion Intense Repair mask
• Fusion Amino Refiller treatment
• Wide-tooth comb

ProBeauty tip. On long hair, apply the shampoo only to the roots. The foam that runs down when rinsing cleanses the lengths, without rubbing them further and causing breakage.

Wella Professionals Fusion Intense Repair Conditioner is step 2 of the Fusion routine for damaged hair. Enriched with silk amino acids, it detangles and helps prevent hair breakage during brushing. Available in 200 ml and 1000 ml sizes.

What it does for you

• Easy detangling, even on very tangled hair after washing.
• Fewer broken strands when brushing and combing.
• Smooth, soft hair, without a heavy residue feeling.
• Protection against metals in water, which would otherwise deposit on the hair shaft.
• Works quickly: 1–2 minutes are enough.

How to use it at home

1. Wash your hair with Fusion shampoo.
2. Squeeze out excess water and apply the conditioner to clean, damp hair, from mid-lengths to ends.
3. Leave on for 1–2 minutes.
4. Rinse thoroughly. When your hair is more tired than usual, use Fusion mask instead.

For what hair type

For damaged hair that breaks during brushing or styling. It is designed for lengths sensitized by dyeing, bleaching, and heat. If you have fine hair and an oily scalp, keep the conditioner away from the scalp.

Active ingredients

• Silksteel Technology: a blend of silk amino acids and micronized lipids that penetrate the hair cortex and complete it from within.
• Silk amino acids: make the hair more resistant to breakage and leave it smooth. The line is inspired by spider silk, one of the strongest natural fibers.
• Metal Purifier: helps protect hair from metals in tap water.

What else you need

• Fusion Shampoo for damaged hair
• Fusion Intense Repair Mask
• Fusion Amino Refiller Treatment
• Wide-tooth comb

ProBeauty Tip. Detangle your hair while the conditioner is still in it, using a wide-tooth comb, starting from the ends and working towards the roots. This way, you break far fewer strands than if you comb after rinsing.

Achieve impeccable hairstyles with Wella Performance Hairspray, the professional spray with strong hold and long-lasting effect. Ideal for any hair type, this hairspray provides ultra-resistant support, keeping your styling intact for hours, without weighing down or stiffening the hair strands.

Its advanced formula adds natural volume and shine, protecting the hairstyle against humidity and external factors. Perfect for elegant looks or creative hairstyles, Wella Performance Hairspray is the ideal choice for professional styling.

🔹 Strong and long-lasting hold
🔹 Volumizing effect and natural finish
🔹 Does not weigh down or stiffen hair
🔹 Protection against humidity and external factors

How to use:
1️⃣ Spray evenly on dry hair, from a distance of 20-30 cm.
2️⃣ Style your hair as desired.
3️⃣ Apply an additional layer for extra strong hold.

Keep your hairstyle perfect all day long with Wella Performance Hairspray – reliable hold for professional styling!

Restore your hair's color intensity and give it extra shine and hydration with Wella Color Fresh Create, the professional mask for color refreshing. Whether you want to neutralize yellow tones, revive coppery highlights, or create caramel shades, this mask delivers visible results quickly, without damaging the hair strand.

Its delicate formula, free from animal-derived ingredients, contains avocado oil, which intensely hydrates and smooths the cuticle, leaving hair silky and easy to comb. Perfect for at-home use, this mask brightens color, keeping hair healthy and full of life.

🔹 Revives and intensifies hair color
🔹 Neutralizes unwanted tones
🔹 Provides shine and smooths the cuticle
🔹 Facilitates combing and nourishes the hair strand
🔹 Vegan formula, with avocado oil

How to use:
1️⃣ Wash hair with shampoo and towel-dry.
2️⃣ Apply the mask evenly to strands, using protective gloves.
3️⃣ Leave on for 10 minutes, then rinse thoroughly.
4️⃣ No conditioner is needed after use.

Discover vibrant color and intensive care with Wella Color Fresh Create – the ideal solution for healthy and shiny hair!

Wella Professionals Invigo Brilliance Shampoo for Fine and Normal Hair 1000 ml is the shampoo for color-treated hair from the Invigo Brilliance line. Its formula has a low pH, which helps the cuticle to close after coloring. The result: vibrant color and shiny hair after every wash.

What it does for you

• Vibrant color and shine immediately after washing.
• The cuticle closes after coloring, thanks to the optimized pH formula.
• The shade fades more slowly, because the formula helps control post-coloring oxidation.
• Gentle cleansing for the hair and scalp; the shampoo is dermatologically tested.
• No ingredients of animal origin, with a fragrance of jasmine, honey, and bergamot.

How to use it at home

1. Wet your hair and scalp thoroughly.
2. Apply the shampoo to wet hair and massage until it lathers.
3. Rinse thoroughly. If you have used many styling products, wash again.
4. Follow with Invigo Brilliance conditioner, and once a week, also use the mask.

For what hair type

For color-treated, highlighted, or toned hair, with fine or normal strands. If you have thick and coarse strands, Wella has a separate option for thick hair. It is not an anti-yellow shampoo: for cool blonde, choose Invigo Blonde Recharge.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance line.
• Anti-Oxidant Shield Technology: helps control post-coloring oxidation, so the shade does not fade.

What else you need

• Invigo Brilliance Conditioner for Fine Hair
• Invigo Brilliance Mask for Fine Hair
• Miracle BB Leave-In Spray
• Wella Dispensing Pump for Bottle
• Color Touch Demi-Permanent Dye

ProBeauty Tip. The 1000 ml bottle is a great value if you wash often. Add a dispensing pump: you get exactly what you need, and for fine hair, a walnut-sized amount is enough.

Wella Professionals Invigo Nutri-Enrich Nourishing Conditioner 1000 ml is the rinse-out conditioner from the Nutri-Enrich range. It instantly hydrates dry or stressed hair, leaving it full of vitality. The large size is designed for daily use after the shampoo from the same range.

What it does for you

• Instant hydration for dry and rough lengths.
• Soft and smooth hair, easier to comb through after washing.
• Less frizz on hair that gets easily tangled.
• Vitality for dull hair tired from dyeing and heat.

How to use it at home

1. Wash your hair with Nutri-Enrich shampoo and towel-dry.
2. Apply the conditioner to clean, wet hair, from mid-lengths to ends.
3. Distribute evenly and leave on for 1–2 minutes.
4. Rinse thoroughly.

For what hair type

For dry or stressed hair, medium or long, that gets tangled and loses its softness. Not intended for the scalp. On very fine hair that gets weighed down easily, use a small amount or choose a lighter treatment from the Volume Boost range.

Active ingredients

• Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
• Goji berry extract: the fruit is known to be very rich in vitamins, minerals, and peptides.
• Oleic acid and panthenol: provide hydration and nourishment to the hair strands.
• Vitamin E: protects hair from other aggressors thanks to its antioxidant effect.

What else you need

• Nutri-Enrich Shampoo 1000 ml
• Nutri-Enrich Mask for dry hair
• Wonder Balm, leave-in conditioner
• Wella Dispenser Pump for Bottle

ProBeauty Tip. Detangle your hair with a wide-tooth comb while the conditioner is still on the lengths. This distributes it evenly and causes much less breakage than combing wet hair after rinsing.

Wella Professionals Invigo Brilliance Shampoo for Coarse Hair is the Invigo Brilliance range option for color-treated hair with a coarse or rough texture. It has a low pH formula that helps seal the cuticle after coloring. This keeps the color vibrant and gives the hair shine.

What it does for you

• Vibrant color and shine, right from the first wash.
• Seals the cuticle after coloring, thanks to the optimized pH formula.
• Helps prevent color fading, as the formula helps control oxidation after coloring.
• Gently cleanses the hair and scalp; the shampoo is dermatologically tested.
• No ingredients of animal origin, with a fragrance of jasmine, honey, and bergamot.

How to use it at home

1. Thoroughly wet the hair, down to the scalp.
2. Apply the shampoo to wet hair and massage until it lathers.
3. Rinse thoroughly and repeat if necessary.
4. Follow with the conditioner for coarse hair, and once a week with the mask from the same range.

For what hair type

For color-treated or highlighted hair with a coarse, dry, or rough texture. If your hair is fine or normal, Wella has a separate, more suitable option. It does not neutralize yellow tones; for cool blonde, there is Invigo Blonde Recharge.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance range.
• Anti-Oxidant Shield Technology: helps control oxidation after coloring to prevent the color from fading.

What else you need

• Invigo Brilliance Conditioner for Coarse Hair
• Invigo Brilliance Mask for Coarse Hair
• Miracle BB Leave-In Spray
• Wella Dispenser Pump for Bottle

ProBeauty Tip. On coarse hair, the shampoo has difficulty reaching the scalp. Divide the hair into two sections and wash the nape of the neck first, then the crown. This way, you use less product and cleanse evenly.

Wella Professionals Invigo Nutri-Enrich Nourishing Mask is the rinse-out mask from the Nutri-Enrich range for dry and stressed hair. It deeply nourishes the lengths and hydrates them in just a few minutes. It is available in two sizes, 150 ml and 500 ml.

What it does for you

• Deep nourishment for dry, rough or brittle lengths.
• Hydration for hair that looks dull after dyeing and bleaching.
• Smooth and soft hair, with less frizz.
• Vitality after every application.

How to use it at home

1. Wash your hair with Nutri-Enrich shampoo and gently towel-dry it.
2. Apply the mask to clean, damp hair, from mid-lengths to ends.
3. Leave it on for 5 minutes.
4. Rinse thoroughly.

For what type of hair

For dry and stressed hair, especially lengths that have been dyed, bleached or frequently flat-ironed. It may be too rich for fine, flat hair; in that case, use a small amount of mask only on the ends, or choose Crystal Mask from the Volume Boost range.

Active ingredients

• Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
• Goji extract: the fruit is known to be very rich in vitamins, minerals and peptides.
• Oleic acid and panthenol: provide hydration and nourishment to the hair strands.
• Vitamin E: protects the hair from other aggressors thanks to its antioxidant effect.

What else you need

• Nutri-Enrich Shampoo 1000 ml
• Wonder Balm, leave-in conditioner
• Nutri-Enrich Conditioner 1000 ml

ProBeauty Tip. Start with the 150 ml size to see how your hair responds. If you use it weekly, the 500 ml jar is more economical. Apply the mask with clean hands or a spatula to prevent water from getting into the jar.

Wella Professionals EIMI Super Set Hairspray is the strongest hairspray in the EIMI Fixing range on ProBeauty. Wella describes it as an extra-strong finishing hairspray with a hold level of 4, giving you complete control over your finished hairstyle. It also protects hair from humidity, UV rays, and heat.

What it does for you

• Extra-strong hold (level 4): your hairstyle stays perfectly in place.
• Complete control over your final hairstyle, from sleek hair to structured updos.
• Humidity protection to prevent hair from frizzing.
• UV and heat protection, including from styling tools.
• New fragrance, characteristic of EIMI hairsprays.

How to use it at home

1. Finish styling on completely dry hair.
2. Shake the bottle.
3. Hold it at arm's length and spray evenly over the hairstyle.
4. Work in short bursts and light layers until you achieve the desired hold.
5. For detailing, spray onto your fingers and shape the strands.

For which hair type

Wella recommends it for all hair types, from fine to thick, straight or curly. It is ideal for hairstyles that need to last for hours. For a natural look with hair that moves, it is too strong: choose Mistify Me Light.

Active ingredients

• Panthenol: conditions the hair while the hairspray holds the style.
• UV filter: helps protect hair from the effects of the sun's rays.

What else you may need

• EIMI Thermal Image Spray, before straightening
• EIMI Extra Volume Mousse, for volume when drying
• EIMI Glam Mist Spray, for a glossy finish
• Invigo Volume Boost Shampoo, for volume

ProBeauty Tip. For a sleek bun, spray Super Set onto a clean toothbrush and run it over the short hairs at your temples. It tames them without weighing down the rest of your hair.

• creamy consistency
• viscous
• easy to mix
• adheres perfectly to the hair strand
• allows for precise and even color application

Wella Professionals EIMI Extra Volume Mousse is the volume mousse you apply before drying when you want a blowout with plenty of volume. Wella gives it a strong hold, level 3. The formula helps protect hair from dehydration and heat while drying.

What it does for you

• Visible volume and body for any blowout.
• Strong hold (level 3), so the volume doesn't fall after an hour.
• Protection against dehydration during blow-drying.
• Protection against dryer heat.
• Lightweight texture that leaves hair soft to the touch.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Shake the bottle well before use.
3. Dispense the mousse into your palm and distribute it evenly through damp hair, from roots to ends.
4. For root volume, focus on the roots first, then comb through to the lengths.
5. Blow-dry the hair with a round brush, lifting the strands at the roots.

For what hair type

For fine or flat hair that falls quickly after drying. On very thick or curly hair, a strong hold can leave the hair too stiff; a light-hold mousse works better there.

Active ingredients

• Panthenol (provitamin B5): helps care for the hair during styling.

What else you need

• EIMI Super Set hairspray, for final hold
• EIMI Sugar Lift spray, for texture
• EIMI Dry Me dry shampoo, for second-day hair
• Invigo Volume Boost shampoo, for fine hair

ProBeauty tip. First, blow-dry the roots with your head bent forward, then move on to the round brush. Volume starts at the roots, not at the ends.

Achieve defined, bouncy, and natural curls with Wella EIMI Nutricurls, the styling cream that provides up to 72 hours of control, without weighing hair down. Its lightweight, cream-gel formula hydrates and nourishes hair, giving it natural movement and a flexible finish.

✔ Defines and sculpts curls
✔ 72H control and suppleness
✔ Lightweight texture, no heavy feel
✔ Elasticity and natural movement
✔ Easily removed by brushing

How to use:
🔸 Warm a small amount of cream between your palms.
🔸 Apply evenly to damp hair using your fingers.
🔸 Shape the curls and let hair air dry naturally or use a diffuser.

Choose Wella EIMI Nutricurls for defined, light, and vital curls!

Wella Professionals Elements Renewing Shampoo is the gentle shampoo of the Elements line, sulfate-free and silicone-free. It cleanses the hair with a rich lather without stripping its moisture, and restores its smoothness and shine. The formula is vegan and contains 91% ingredients of natural origin.

What it does for you

• Gentle cleansing, with a creamy lather, without leaving the hair feeling dry.
• Smooth and shiny hair, with a healthy appearance.
• Suitable for daily use, gentle on the scalp.
• Color stays in place: suitable for color-treated hair, including hair colored with plant-based dyes.
• Vegan formula, dermatologically tested.

How to use it at home

1. Wet your hair thoroughly.
2. Place a small amount in your palm and apply it to your scalp.
3. Massage until it lathers, then rinse thoroughly.
4. Repeat if necessary and follow with Elements Renewing Conditioner.

For what hair type

For all hair types, including color-treated, chemically treated, or keratin-treated hair. It is a good choice if your scalp is sensitive to regular shampoos. If you have a dry and uncomfortable scalp, the Elements Calming version is specially designed for that.

Active ingredients

• Aloe vera: known for its gentle care, the key ingredient of the Renewing line.
• Vitamin E: has antioxidant properties and helps protect the hair fiber from free radicals.
• Olive essence: gives the hair suppleness and a smooth, shiny finish.

What else you need

• Elements Renewing Conditioner
• Elements Renewing Mask 150 ml
• Elements Renewing Leave-In Spray

ProBeauty Tip. Massage the scalp with the pads of your fingers, not your nails, for about a minute. The lather cleanses the roots, while the lengths are sufficiently washed when you rinse, without rubbing them.

• creamy consistency
• viscous
• easy to mix
• adheres perfectly to the hair strand
• allows precise and even color application

Wella Professionals EIMI Mistify Me Light Hairspray is an everyday hairspray for natural hairstyles. It provides light hold, level 2, and features MICROMIST technology, which delivers a very fine mist. Wella says it helps protect hair from heat, humidity, and UV rays.

What it does for you

• Instant hold as soon as you spray.
• Natural movement: hair remains soft to the touch.
• Quick-drying and very lightweight formula.
• Easy to brush out.
• Protection against humidity, heat, and UV rays.

How to use it at home

1. Style your hair as you like.
2. Shake the bottle.
3. Hold it at arm's length and spray evenly over the hairstyle.
4. If you want more hold in an area, apply another light layer there.

For what hair type

It works on all hair types, short or long, when you want a natural, moving hairstyle. For updos or special-occasion hairstyles that need to stay completely in place, you need a stronger hold, such as Mistify Me Strong or Super Set.

Active ingredients

• MICROMIST technology: a very fine mist that settles evenly on the hair without weighing it down.

What else you might need

• EIMI Mistify Me Strong Hairspray, for stronger hold
• EIMI Thermal Image Spray, before straightening
• EIMI Natural Volume Mousse, for light volume
• Invigo Color Brilliance Shampoo, for color-treated hair

ProBeauty Tip. For waves created with a curling iron, spray once the curls have cooled, not while they are still hot. This way, they hold their shape longer. Then gently loosen them with your fingers, not a brush, to keep the waves soft.

Wella Professionals Invigo Volume Boost Shampoo for volume 1000 ml is the shampoo from the Volume Boost line, for fine hair. It removes residue and gives hair body, without weighing it down. The 1000 ml format is the economical option for frequent washing.

What it does for you

• Visible volume and body for fine hair that lies flat against the head.
• No residue: cleanses away buildup that weighs down the hair strand.
• Easy-to-style and shiny hair, even if it is fine.
• Lightweight care that does not overload the hair.

How to use it at home

1. Wet hair thoroughly.
2. Apply the shampoo to wet hair and lather.
3. Rinse very thoroughly.
4. Continue with Crystal Mask or the volume spray, then blow-dry the hair.

For what type of hair

For fine and normal hair, without volume, that quickly falls flat. It is not suitable for very dry or damaged hair, which needs nourishment; in that case, choose Invigo Nutri-Enrich. For sensitive scalp or dandruff, use an Invigo Balance shampoo.

Active ingredients

• Cotton extract: cotton is a soft and stable fiber, with the same combination of softness and stability that fine hair needs to have volume.
• Spring Force polymers: coat the strands, stabilize them, and help with volume during blow-drying.

What else you need

• Volume Boost Crystal Mask
• Volume Boost leave-in volume spray
• EIMI Thermal Image heat protection
• Wella dosing pump for bottle

ProBeauty tip. For root volume, blow-dry the hair with your head bent forward until it is almost dry, then finish with a round brush. Use a dosing pump: for fine hair, too much shampoo does not mean more volume.

The new Wella Professionals Invigo Aqua Pure Shampoo effectively cleanses the scalp, thoroughly washes the hair, and restores its natural beauty. It gently cleanses sebum, regenerates, and intensively nourishes the hair. The effects are visible from the first uses. It does not irritate the scalp and soothes irritation caused by sebum.

Features:

-Suitable for hair with oily scalp/sebum

-Effectively cleanses hair and scalp

-Provides hydration to the hair

-Leaves hair soft to the touch

How to use: Apply a small amount of shampoo to pre-wet hair, massage until a dense and creamy lather forms. Leave on for 1-2 minutes, then rinse thoroughly. Repeat this step if necessary, then apply suitable conditioner/treatment for your hair.

Wella Professionals EIMI Boost Bounce Curl Mousse 300 ml is a lightweight mousse for curly and wavy hair. It defines curls, adds bounce and shine, and reduces frizz. Wella says it helps protect hair from heat and dehydration while drying.

What it does for you

• Defined, bouncy curls that hold their shape.
• Less frizz and more shine.
• Volume and bounce, with humidity resistance.
• Heat and dehydration protection when drying with a diffuser.
• Light hold: curls remain soft to the touch.

How to use it at home

1. Wash your hair and gently towel-dry it without rubbing.
2. Shake the bottle well.
3. Dispense a golf-ball-sized amount into your palm.
4. Distribute it through wet hair from roots to ends, scrunching the curls in your fist.
5. Let your hair air-dry or use a diffuser.

For what hair type

For curly and wavy hair that needs definition and frizz control. It does not create curls on straight hair. If your curls are very thick and unruly, combine it with a curl cream gel.

Active ingredients

• Chitosan: supports the curl shape.
• Panthenol and PCA: help make hair soft and elastic.

What else you may need

• EIMI Nutricurls Curl Shaper Cream Gel, for definition
• EIMI Nutricurls Fresh Up Spray, for day two
• EIMI Mistify Me Light Hairspray, for light hold
• Nutricurls Micellar Shampoo, for curly hair

ProBeauty Tip. Apply it to very wet hair, with your head tilted to one side, and scrunch the curls in your fist from the bottom up. Do not touch your hair until it is completely dry.

The new Wella Ultimate shampoo, enriched with AHA and Omega 9, has an ultra-fast action. It transforms damaged hair into healthy-looking, silky, and easy-to-control or style hair in just 90 seconds. It has a very creamy consistency that deeply cleanses and detoxifies the hair, preparing it for the next step of care. It is formulated with Metal Purifier technology, which effectively removes all impurities that can harm the hair, such as metals, product residues, dirt, and pollution, rebuilding hair affected by styling tools and chemical procedures, to give it a shiny, silky, and easy-to-style appearance.

Features:

-Ultra-fast-acting repair shampoo

-Transforms hair in just 90 sec

-Cleans effectively and gently

-Adds shine

-Hair becomes silky and easy to control

-Purifies hair

-Detoxifies hair

-Eliminates accumulated heavy metals

How to use: Apply to pre-dampened hair. Massage until a dense and creamy lather forms, leave for 2-3 minutes, then rinse thoroughly. Repeat this step, then continue with a suitable conditioner/treatment.

Wella Professionals EIMI Mistify Me Strong Fixative is the EIMI hairspray with strong hold, level 3. Thanks to MICROMIST technology, it sprays very finely and dries quickly. Wella says it helps protect hair from humidity, UV rays, and heat.

What it does for you

• Firm, instant hold, as soon as you spray.
• Quick drying, without wet patches on your hairstyle.
• Lightweight formula, which does not weigh hair down.
• Easy to brush out when you want to change your hairstyle.
• Protection against humidity, UV rays, and heat.

How to use it at home

1. Style completely dry hair.
2. Shake the bottle.
3. Hold it at arm's length and spray evenly over the hairstyle.
4. Work in short bursts until you get the hold you need.

For what hair type

Wella recommends it for any hair type, fine, normal, or thick, short or long. It is suitable for sleek ponytails, waves, and hairstyles that need to last all day. If you want a completely immobile hairstyle, Super Set holds stronger.

Active ingredients

• MICROMIST technology: very fine spray that settles evenly and holds instantly.

What else you need

• EIMI Super Set hairspray, extra strong hold
• EIMI Mistify Me Light hairspray, light hold
• EIMI Thermal Image spray, before straightening
• Invigo Volume Boost shampoo, for volume

ProBeauty tip. For a ponytail without flyaways, spray Mistify Me Strong onto the palms of your hands and gently smooth the hair towards the elastic. You secure the short hairs without leaving marks. Finally, spray a fine layer from arm's length.

Wella Professionals Invigo Brilliance Thick Hair Mask is the intensive treatment from the Invigo Brilliance range, made for color-treated hair with a coarse strand. It detangles instantly, smooths the hair strand surface and makes color look more vibrant. It has a rich, creamy texture.

What it does for you

• Instant detangling, even on dry and coarse hair.
• The hair strand surface becomes smoother, and the hair is easier to comb through.
• More vibrant color and more shine after every application.
• Softer hair, with a well-groomed look.
• Hair-friendly formula, without ingredients of animal origin.

How to use it at home

1. Wash the hair with Invigo Brilliance shampoo for thick hair.
2. Towel-dry the hair so that it remains only damp.
3. Apply the mask to the lengths and ends and distribute it with your fingers.
4. Leave it to work for 5 minutes.
5. Rinse thoroughly. Use the mask once a week.

For what type of hair

For color-treated or highlighted hair, with a coarse, dry or rough strand. It may be too rich for fine hair; in that case, choose the Invigo Brilliance mask for fine and normal hair, which has a lighter texture.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance range.
• Anti-Oxidant Shield Technology: histidine and vitamin E help control post-coloring oxidation and protect the color.

What else you need

• Invigo Brilliance shampoo for thick hair
• Invigo Brilliance conditioner for thick hair
• Miracle BB leave-in spray

The ProBeauty tip. On thick hair, the mask penetrates better if you distribute it with a wide-tooth comb. Comb from the ends upwards, so you do not break the strand. Then leave the 5 minutes to pass.

Wella Professionals EIMI Glam Mist Shine Spray 200 ml is the final step in styling. Wella describes it as a lightweight finishing spray that provides intense shine and a smooth, frizz-free look. It offers light hold, level 1, and helps protect hair from humidity, UV rays, and heat.

What it does for you

• Intense shine on finished hairstyles.
• Less frizz and calmer flyaways.
• Lightweight, non-greasy texture.
• Protection against humidity and UV rays so shine lasts for days.
• Light hold (level 1), without stiffness.

How to use it at home

1. Finish styling.
2. Shake the bottle well.
3. Hold it 20–30 cm away from the hair.
4. Spray lightly and evenly over the lengths and ends.

For what hair type

For any hair that looks dull after styling: straight, wavy, curly, or coily. It is especially useful for smooth hairstyles and updos. For very fine hair and roots that get oily, keep it away from the roots.

Active ingredients

• UV filters: help protect hair from the effects of the sun's rays.
• Anti-humidity ingredients: help hairstyles stay smooth and shiny in humid air.

What else you may need

• EIMI Thermal Image Spray, before flat ironing
• EIMI Mistify Me Light Hairspray, light hold
• EIMI Perfect Setting Lotion, for blow-drying
• Invigo Color Brilliance Shampoo, for color-treated hair

ProBeauty Tip. Spray Glam Mist into the air just above your head and pass your hair through the mist. The shine settles evenly, without wet patches or clinging strands, even on fine hair.

Wella Professionals Invigo Brilliance Mask for Fine and Normal Hair is the intensive treatment from the Invigo Brilliance range for color-treated hair with fine or medium strands. It detangles, smooths the hair shaft and adds shine, without the heavy coating left by some masks.

What it does for you

• Instant detangling and easy combing.
• The hair shaft becomes smoother, and the hair feels softer.
• Color looks more vibrant and shinier.
• Suitable care right after coloring, when hair needs it most.
• Hair-friendly formula, without ingredients of animal origin.

How to use it at home

1. Wash hair with Invigo Brilliance shampoo for fine and normal hair.
2. Towel-dry.
3. Apply the mask evenly to the lengths and ends.
4. Leave on for 5 minutes, then rinse thoroughly.
5. Repeat once a week.

For what hair type

For color-treated, highlighted, or toned hair with fine or normal strands. If you have thick and coarse hair, the Invigo Brilliance mask for thick hair will care for it better. It is not an anti-yellow mask for blondes.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance range.
• Anti-Oxidant Shield Technology: histidine and vitamin E help control post-coloring oxidation and protect the color.

What else you need

• Invigo Brilliance shampoo for fine hair, 1000 ml
• Invigo Brilliance conditioner for fine hair
• Miracle BB leave-in spray
• Invigo Brilliance leave-in foam

ProBeauty tip. With fine hair, less is more. Start with a walnut-sized amount on the lengths and add more only if the ends remain rough.

Wella Professionals Oil Reflections Luminous Reboost Hair Mask is the moisturizing treatment from the Oil Reflections line, designed for all hair types. It nourishes the hair fiber and fills in its structure, making your hair smooth and luminous. It only takes 5 minutes after shampooing.

What it does for you

• Smooth and shiny hair, with a surface that reflects light more effectively.
• Nourishment for lengths: the mask nourishes each hair fiber and helps it regain its shine.
• Less frizz, because it smooths the hair fiber's surface.
• Soft-to-the-touch hair, thanks to the plant oils in the formula.
• Fast results: it only takes 5 minutes.

How to use it at home

1. Wash your hair with Oil Reflections Luminous Reveal Shampoo and towel-dry.
2. Apply the mask to clean, damp hair from mid-lengths to ends.
3. Leave it on for 5 minutes.
4. Rinse thoroughly, then apply 1–3 pumps of Oil Reflections Oil to the lengths.

For what hair type

Wella recommends it for all hair types, especially dry, dull, or frizzy hair. The 150 ml jar is great for trying it out, while the 500 ml jar offers better value if you use it often. If you have very fine hair, keep it away from the roots so it doesn't lose its volume.

Active ingredients

• Oleology Program: helps protect the hair fiber's natural lipids, so its surface remains smooth and reflects light.
• Camellia oil and macadamia oil: precious plant oils chosen for their smoothing effect.
• White tea extract: a conditioning ingredient that helps keep hair hydrated.
• Panthenol: helps restore the hair fiber's moisture balance.

What else you need

• Oil Reflections Luminous Reveal Shampoo
• Oil Reflections Luminous Instant Conditioner
• Oil Reflections Smoothing Oil 100 ml
• Oil Reflections Light Oil for fine hair

ProBeauty Tip. Before rinsing, run a wide-tooth comb through your hair. The mask distributes evenly through every strand, and dry ends receive exactly the amount they need.

Wella Professionals EIMI Perfect Setting Spray Lotion 150 ml is the lotion you spray on before blow-drying. It gives hair volume, texture, and a natural shine. Wella says it maintains the balance between care and heat protection during drying.

What it does for you

• Volume and texture for round brush blow-drying.
• Light hold (level 2), which does not weigh hair down.
• Natural shine after drying.
• Protection from dryer heat.
• Spray lotion formula, easy to dose on each section.

How to use it at home

1. Wash your hair and towel-dry it.
2. Shake the bottle well.
3. Spray evenly on damp hair, from roots to lengths.
4. Divide your hair into sections and wrap each section around a round brush.
5. Dry section by section to set the shape and shine.

For what hair type

For hair that lacks volume and needs a shape that lasts after blow-drying. For very fine hair, start with a small amount of product. If you want lots of volume and strong hold, choose Extra Volume Mousse. For a hairstyle that needs to last all day, finish with a light hairspray.

What else you need

• EIMI Mistify Me Light Hairspray, for the finish
• EIMI Extra Volume Mousse, for more volume
• EIMI Thermal Image Spray, before flat-ironing
• Invigo Volume Boost Shampoo, for volume

ProBeauty Tip. Let each section cool on the round brush for a few seconds before releasing it. Volume sets as it cools, not while hot. If your dryer has a cool air button, use it at the end on each section.

Wella Professionals Invigo Balance Scalp Serum 8 x 6 ml is the leave-in serum from the Invigo Balance range, called by Wella Anti Hair-Loss Serum. It is a cooling serum, with caffeine, that leaves hair stronger and with more density. It comes in 8 vials of 6 ml each.

What it does for you

• Hair that looks thicker and has more body.
• Stronger strands, with regular use.
• A feeling of freshness on the scalp, immediately after application.
• Leave-in: you apply it and style your hair as usual.
• Pre-measured dose in each vial.

How to use it at home

1. Wash your hair with an Invigo Balance shampoo suitable for your scalp.
2. Open a vial and distribute the serum evenly, directly on the scalp.
3. Gently massage with your fingertips, in circular motions.
4. Do not rinse. Style as usual.

For what type of scalp

For anyone who feels that their hair has thinned and wants hair with a thicker and stronger appearance. The serum is not a medical treatment. If hair falls out suddenly, in large quantities or in patches, or if the scalp is irritated, see a dermatologist first.

Active ingredients

• Caffeine: the key ingredient called by Wella for this serum.
• Balance-Blend: the range's blend, with care and cooling ingredients, adapted to the needs of the scalp.

What else you need

• Scalp Balance Shampoo for sensitive scalp
• Scalp Balance Shampoo for oily scalp
• Volume Boost Shampoo for fine hair, 300 ml

ProBeauty tip. Divide the hair into finger-width sections and drop the serum on each section, not just at the roots. This way it reaches the entire scalp and does not run down the lengths.

The luxurious shampoo for damaged hair, Wella Professionals SP Luxe Oil, hydrates, strengthens, and perfectly nourishes dry and damaged hair, leaving it perfectly smooth. Treat your hair to this luxurious care. It provides the necessary hydration and nourishment, leaves hair soft and perfectly smooth, restores hair structure and healthy appearance, and very gently cleanses the hair cuticle.

Application: Apply an adequate amount of shampoo to wet hair and lather. Massage into hair along the strands and rinse thoroughly.

Wella Professionals Oil Reflections Luminous Reveal Shampoo is the lightweight, hydrating shampoo from the Oil Reflections range. It cleanses the hair thoroughly, leaving it luminous, smooth, and soft. Wella recommends it for all hair types, whether natural or color-treated.

What it does for you

• Thoroughly cleansed hair, without weighing down the lengths.
• Visible shine after drying, with luminous highlights.
• Smoother, softer hair, ready for conditioner or a mask.
• Hydration retained, thanks to the lightweight formula.
• Suitable for natural and color-treated hair, as part of your daily routine.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and distribute evenly over the scalp.
3. Massage until it lathers, then rinse.
4. Repeat if necessary and continue with Luminous Instant Conditioner or Luminous Reboost Mask.

For what hair type

For any hair type that looks dull and needs shine, including color-treated or dry hair. It is a care shampoo, not one for scalp concerns. If your scalp is sensitive or you prefer a sulfate-free formula, check out the Elements range.

Active ingredients

• Camellia oil: smooths the hair fiber and adds shine.
• White tea extract: helps provide a long-lasting feeling of hydration and luminous shine.
• Oleology Program: helps protect the hair fiber's natural lipids, so its surface remains smooth and reflects light.

What else you need

• Oil Reflections Luminous Instant Conditioner
• Oil Reflections Luminous Reboost Mask
• Oil Reflections Smoothing Oil 100 ml
• Oil Reflections Light Oil for fine hair

ProBeauty Tip. When you have used oil or styling products, wash twice. The first wash removes residue, the second cleanses the scalp, and the hair remains airy even with oil on the ends.

Hair Oxidant

Wella Professionals Invigo Brilliance Conditioner for fine and normal hair is the Invigo Brilliance range conditioner for color-treated hair with fine or medium strands. It detangles instantly, smooths the hair fiber surface and enhances color. Leaves hair soft and shiny.

What it does for you

• Instant detangling, without pulling during brushing.
• Smoother hair fiber surface, for a shiny finish.
• More vibrant color and shine on color-treated or highlighted hair.
• Soft hair, easy to style after drying.
• Hair-friendly formula, without ingredients of animal origin.

How to use it at home

1. Wash hair with Invigo Brilliance shampoo for fine and normal hair.
2. Towel-dry.
3. Apply conditioner to lengths and ends and distribute evenly.
4. Leave on for 1–2 minutes, then rinse thoroughly.

For what hair type

For color-treated, highlighted or toned hair, with fine or normal strands. For thick and coarse hair, the Invigo Brilliance for thick hair version detangles better. If the ends are very dry, add the mask once a week.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance range.
• Anti-Oxidant Shield Technology: histidine and vitamin E help control post-coloring oxidation and protect color.

What else you need

• Invigo Brilliance shampoo for fine hair, 1000 ml
• Invigo Brilliance mask for fine hair
• Miracle BB leave-in spray
• Wella dosing pump for bottle

ProBeauty tip. Rinse conditioner with lukewarm to cool water. The cuticle remains darker, and the fresh color shines more.

Eimi Sugar Lift Spray is a sugar-based styling product that provides volume, texture, shine, and strong hold to your hairstyle. It is a multifunctional product that can be used on both wet and dry hair. This spray does not leave a sticky feeling and is removed by washing.

Features:

-Sugar spray

-Strong hold

-Natural volume

-Natural look

-Adds shine

-Does not weigh down hair or hair fiber

How to use:

1. Apply to damp hair for volume and texture, then let air dry or blow dry

2. Apply to dry hair for more accentuated texture and strong hold.

Wella Professionals Invigo Brilliance Conditioner for Coarse Hair is the Invigo Brilliance range conditioner for color-treated hair with coarse or rough strands. It detangles instantly, smooths the hair shaft and leaves color shiny. Coarse strands become easier to comb through.

What it does for you

• Instant detangling, even on uncombed hair.
• Smoother hair shaft and a shiny appearance.
• More vibrant color on color-treated or highlighted hair.
• Softer strands, easier to style.
• Hair-friendly formula, free from ingredients of animal origin.

How to use it at home

1. Wash your hair with Invigo Brilliance Shampoo for Coarse Hair.
2. Towel-dry.
3. Apply the conditioner to the lengths and ends and distribute evenly.
4. Leave on for 1–2 minutes, then rinse thoroughly.

For what hair type

For color-treated or highlighted hair with coarse, uncombed or rough strands that tangle easily. If your hair is fine or normal, choose Invigo Brilliance Conditioner for Fine Hair, which is designed for it.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient in the Invigo Brilliance range.
• Anti-Oxidant Shield Technology: histidine and vitamin E help control post-coloring oxidation and protect color.

What else you need

• Invigo Brilliance Shampoo for Coarse Hair
• Invigo Brilliance Mask for Coarse Hair
• Miracle BB Leave-In Spray
• Wella Dispenser Pump for Bottle

ProBeauty Tip. Detangle coarse hair while the conditioner is still in it, using a wide-tooth comb. Start at the ends and work up towards the roots. You'll rinse out already detangled hair.

Wella Professionals SP Luxe Oil nourishing mask for damaged hair perfectly hydrates, nourishes, strengthens and regenerates damaged hair cuticles. In addition, it gives hair a natural shine, and unsightly frizz becomes a thing of the past. It provides the hair cuticle with nutrition and hydration, strengthens weakened hair cuticles, gives hair a natural shine, restores the healthy appearance of hair, protects hair, stimulates hair growth.

Application: Apply an adequate amount of Wella Professionals SP Luxe Oil mask to washed and towel-dried hair and leave on for 3-5 minutes. Then rinse thoroughly.

Wella Professionals EIMI Dry Me Dry Shampoo 180 ml is the spray that saves you when you don't have time to wash your hair. The tapioca starch formula absorbs sebum and instantly refreshes the hair. It also adds volume and a matte texture that is easy to style.

What it does for you

• Instantly refreshed hair between washes.
• Absorbs sebum from the roots.
• Volume and lifted roots.
• Matte texture, easy to style.
• Light hold (level 1), which does not stiffen the hair.

How to use it at home

1. Shake the bottle well.
2. Spray evenly onto dry hair, focusing on the roots.
3. Leave it to work for a few moments.
4. Brush through the hair thoroughly, then style it as usual.

For what hair type

For hair that gets oily quickly at the roots and for days when you want quick volume. It is also useful as a texturizing base before a casual updo. On very dark hair, spray from a distance and brush thoroughly to avoid leaving residue. If you have an irritated or dandruff-prone scalp, do not rely on it: wash your hair with the appropriate shampoo.

Active ingredients

• Tapioca starch: absorbs sebum and leaves the hair fresh with a matte appearance.

What else you need

• EIMI Extra Volume Mousse, for volume when drying
• EIMI Sugar Lift Spray, for texture
• EIMI Mistify Me Light Hairspray, light hold
• Invigo Volume Boost Shampoo, for washing

ProBeauty Tip. Spray it in the evening before going to bed. By morning, the starch has absorbed the sebum, and you just brush it and go. For extra volume, spray with your head bent forward.

Wella Professionals Invigo Blonde Recharge Cool Violet Conditioner 200 ml is the cool blonde conditioner from the Invigo Blonde Recharge range. Violet pigments neutralize yellow and brassy tones, while the nourishing formula leaves hair silky. It has a delicate floral fragrance.

What it does for you

• Blonde without yellow tones, thanks to violet pigments.
• Cool tones are refreshed and regain their radiance.
• Silky, soft hair, thanks to the nourishing formula.
• Adjustable effect depending on the leave-in time.
• Vegan formula, with vitamin E.

How to use it at home

1. Wash your hair with Invigo Blonde Recharge Cool shampoo.
2. Distribute the conditioner evenly through clean, wet hair.
3. Leave it on for 3–5 minutes, depending on how intense you want the effect to be.
4. Rinse thoroughly.

For what hair type

For natural, dyed, or highlighted blonde hair in cool tones, and for grey hair that has yellowed. It changes the tone of golden or warm blonde, so it is not for you if you want a warm shade. It has no visible effect on dark hair.

Active ingredients

• Violet pigments: neutralize yellow and brassy tones in blonde hair.
• Vitamin E: part of the formula that refreshes the color and nourishes the hair strand.

What else you need

• Invigo Blonde Recharge Cool Violet Shampoo
• Blondor Seal & Care Post-Bleaching Treatment
• Invigo Brilliance Mask for Color-Treated Hair

ProBeauty Tip. The first time, leave the conditioner on for only 3 minutes and check the result in daylight, not in the bathroom. On bleached and porous blonde hair, the pigment takes quickly, so gradually increase the time from one wash to the next.

Wella Professionals Elements Renewing Conditioner is the silicone- and sulfate-free conditioner from the Elements range. It detangles hair instantly, restores its suppleness and shine, and leaves it hydrated. It only needs to stay on the hair for 30 seconds, so it easily fits into any routine.

What it does for you

• Instantly detangled hair, easy to comb through.
• Suppleness and shine visible after rinsing.
• Protection against frizz and breakage.
• Weightless hydration, without silicones.
• Vegan formula, gentle on sensitive skin and scalps.

How to use it at home

1. Wash your hair with Elements Renewing Shampoo.
2. Gently squeeze out excess water from your hair.
3. Apply the conditioner to the lengths and ends of wet hair.
4. Leave it on for 30 seconds and rinse thoroughly.

For what hair type

For all hair types, including color-treated, chemically treated, or keratin-treated hair. Wella also recommends it for sensitive skin or scalps, as it contains no silicones or sulfates. If your hair is very dry, add the Elements Renewing Mask once a week.

Active ingredients

• Aloe vera: known for its gentle care, it is the key ingredient in the Renewing range.
• Vitamin E: has antioxidant properties and helps protect the hair strand from free radicals.
• Olive essence: gives hair suppleness and a smooth, shiny finish.

What else you need

• Elements Renewing Shampoo
• Elements Renewing Mask 150 ml
• Elements Renewing Leave-In Spray

ProBeauty Tip. Detangle your hair with a wide-tooth comb while the conditioner is still in it. The strands will glide easily, and you'll have fewer broken hairs in your brush when it dries.

Wella Professionals Oil Reflections Luminous Instant Conditioner 200 ml is the quick conditioner from the Oil Reflections line, for all hair types. It works in 30 seconds: locking in moisture in the hair and leaving it smooth and luminous. It is the quick step in your shine routine, for days when you don't have time for a mask.

What it does for you

• Smooth hair in 30 seconds, ready to style.
• Moisture locked in the hair, for hair that is soft to the touch.
• Disciplined lengths: the conditioner tames rebellious hair on the spot.
• Visible shine after drying.
• Rinses quickly, without leaving the hair heavy.

How to use it at home

1. Wash the hair with Oil Reflections Luminous Reveal Shampoo.
2. Apply the conditioner to clean, wet hair, on the lengths and ends.
3. Leave it to work for 30 seconds.
4. Rinse very well, then apply 1–3 pumps of Oil Reflections Oil to the lengths.

For what hair type

For all hair types, especially chosen for dry and dull hair that needs shine. If you have very damaged hair, alternate it with the Luminous Reboost mask: the conditioner works quickly, the mask stays for 5 minutes and nourishes the hair for longer.

Active ingredients

• White tea extract: helps to hydrate the hair and for full, healthy-looking hair.
• Macadamia oil and camellia oil: precious plant oils, chosen for smoothing.
• Oleology Program: helps to protect the natural lipids of the hair, so that its surface remains smooth and reflects light.

What else you need

• Oil Reflections Luminous Reveal Shampoo
• Oil Reflections Luminous Reboost Mask
• Oil Reflections Smoothing Oil 100 ml
• Oil Reflections Light Oil for fine hair

The ProBeauty tip. Squeeze the water well out of the hair before applying the conditioner. On wet hair, the oil dilutes, and the 30 seconds are no longer enough to smooth the lengths.

The new Wella Ultimate Conditioner, enriched with AHA and Omega 9, has an ultra-fast action. It transforms damaged hair in just 90 seconds into healthy-looking, silky, and easy-to-manage or style hair. It has a very creamy consistency that deeply moisturizes, regenerates, and detoxifies the hair. It is formulated with Metal Purifier technology, which effectively removes all impurities that can harm the hair, such as metals, product residues, dirt, and pollution, rebuilding hair affected by styling tools and chemical procedures, to give it a shiny, silky, and easy-to-style appearance.

Features:

-Ultra-fast-acting repair conditioner

-Transforms hair in just 90 seconds

-Regenerates hair

-Adds shine

-Hair becomes silky and easy to manage

-Purifies hair

-Detoxifies hair

How to use: Apply to previously washed hair, focusing on lengths and ends. Gently massage, leave on for 2-3 minutes, then rinse thoroughly.

Eimi Nutricurls Spray Fresh Up was specially designed for curly or wavy hair. It revitalizes and moisturizes without weighing down the hair. It has a long-lasting anti-frizz effect, provides intense shine, and controls flyaways. It offers elasticity and natural definition to curls. It contains panthenol, castor oil, jojoba, and wheat germ, which moisturize the hair fiber to prevent it from drying out. Contr

Features:

-spray for curly and wavy hair

-revitalizes hair

-provides hydration

-gives shine

-anti-frizz effect

-elasticity

-natural movement

-does not weigh down hair

How to use: Distribute evenly on slightly damp or dry hair. Can be reapplied at any time of day to refresh curls.

Wella Professionals Invigo Volume Boost Spray for Volume 150 ml is the leave-in care spray of the Volume Boost line, called by Wella Uplifting Care Spray. It gives fine hair light care, shine, body and a casual control. You spray it on wet hair and activate it by blow-drying.

What it does for you

• Volume and body for fine hair that lies flat on the head.
• Shine without a feeling of weighed-down hair.
• Light control, without a stiff effect.
• Leave-in care, with a light formula.

How to use it at home

1. Wash your hair with Volume Boost shampoo and towel-dry it.
2. Spray evenly on wet hair, focusing on the roots.
3. Do not rinse.
4. Blow-dry your hair, lifting the roots with a brush, for maximum effect.

For what type of hair

For fine and normal hair, without volume. It is not suitable if you want strong hold; for that use an EIMI styling product. On thick and dry hair you will not see much difference, there nourishment matters more.

Active ingredients

• Cotton extract: cotton is a soft and stable fiber, with the same combination of softness and stability that fine hair needs to have volume.
• Spring Force polymers: they coat the strands, stabilize them and help with volume during blow-drying.

What else you need

• Volume Boost Shampoo 1000 ml
• Volume Boost Crystal Mask
• EIMI Thermal Image Heat Protection

ProBeauty tip. Before blow-drying, also put a heat protection spray on the lengths. The volume spray focuses on the roots, the protection on the ends, and fine hair is not dried with heat.

This is a strong hold matte styling paste that provides a long-lasting look. Eimi Rugged Texture Paste suits any hair type, resulting in a textured, robust, and durable hairstyle. It is easy to apply and washes out easily. Apply to dry hair with your fingers.

Features:

-Matte effect

-Strong hold styling paste

-Durable and robust hairstyle

How to use: Apply to dry hair with your fingers, styling as desired.