Professional toning shampoos

Puring Blonderesolve Silver Shampoo Anti-Yellowing Shampoo is the purple shampoo from the Blonderesolve line for blonde, bleached, or grey hair. The purple pigment tones down unwanted yellow tones on greys, very light blondes, and highlights. It is enriched with grapeseed oil and silk proteins.

What it does for you

• Less yellow on light blonde, bleached, and highlighted hair.
• Cleaner greys and whites, without yellow tones.
• Nourished hair, even though the shampoo works on the tone.
• Brightness for light shades, with clearer tones.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp and lengths.
3. Rinse carefully until the water runs clear.
4. Follow with a conditioner or mask on the lengths and ends.

For what hair type

For grey or white hair, very light blonde, bleached, and highlighted hair. It is not for dark hair: the purple pigment has nothing to neutralize there. For warm, golden blondes that you want to keep that way, use it sparingly.

Active ingredients

• Purple pigment: tones down unwanted yellow tones on light shades.
• Grapeseed oil: nourishes bleached hair and gives it brightness.
• Silk proteins: help the hair remain silky and shiny.

What else you need

• Keepcolor Mask for dyed and bleached hair
• Keepcolor Conditioner for dyed and bleached hair
• Richness Intensive Mask for dry hair
• Keepcolor Two-Phase Conditioner

ProBeauty Tip. If it is your first time using a purple shampoo, try it first on a strand at the nape of your neck and rinse it out quickly. See how the pigment takes to your hair and only then use it on your whole head. The fragrance is grape.

Care for your blonde or bleached hair with Illumyna Blonde Shampoo, a shampoo specially created to neutralize yellow tones and enhance your hair's natural shine. Infused with active goji water, blueberries, and silk and soy proteins, this shampoo provides deep hydration, antioxidant protection, and delicate care, leaving blonde hair radiant, luminous, and healthy.

Key benefits:

• Neutralizes yellow tones: The innovative formula contains special pigments that eliminate yellow nuances, leaving blonde hair with a cool, natural glow.
• Intense shine: Silk and soy proteins intensely nourish the hair shaft, giving it an exceptional luster and a silky feel.
• Antioxidant protection: Active goji water and blueberries protect hair from external aggressions, keeping it healthy and revitalized.

Top ingredients for blonde hair care:

• Blueberries: Rich in vitamins A, B, and C, blueberries are an essential ingredient in maintaining vibrant and radiant blonde hair. They contain anthocyanin pigments that have "anti-yellowing" properties, neutralizing unpleasant yellow tones.
• Active goji water: Provides deep hydration and intense nourishment, protecting hair against external factors. Goji is renowned for its antioxidant properties, leaving hair soft and shiny.
• Silk proteins: Extracted from silk cocoons, silk proteins help strengthen the hair shaft and reduce split ends, hydrate it, and create a smooth surface that enhances shine.
• Soy proteins: These proteins protect hair from damage caused by bleaching, forming a protective film that smooths cuticles and improves luster. They also help prevent hair aging, keeping it young and revitalized.

How to use:

1. Wear disposable gloves to apply the shampoo to wet hair.
2. Distribute the product evenly and massage gently. Leave it on for 1 to 5 minutes.
3. Emulsify, rinse well, and repeat if necessary.

PRO Tip: Use Illumyna Blonde Shampoo together with the mask or conditioner from the same range for a complete treatment that will leave blonde hair luminous and easy to style.

Advanced care for blonde hair

Illumyna Blonde Shampoo not only cares for blonde hair but also protects it from the effects of bleaching, keeping it luminous and revitalized. Choose this shampoo for a luxurious blonde hair care experience that combines efficiency with delicacy and gives your hair a natural, long-lasting shine.

This shampoo effectively cleanses hair, providing hydration and neutralizing unwanted yellow tones. Suitable for blonde, grey, or highlighted hair.
Features:
• for natural blonde, bleached, grey, and white hair
• for effective neutralization of unwanted yellow reflexes
• with extra violet micropigments
• hydrates and strengthens the hair fiber
• gives hair shine, elasticity, and smoothness

How to use: Apply to pre-dampened hair, massage gently until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse thoroughly. Follow with an appropriate hair treatment.

Schwarzkopf Professional Bonacure Color Freeze Silver Shampoo is the pigmented shampoo from the Clean Performance generation, for white and bleached hair. It cleanses gently and reduces unwanted warm reflections, while cool tones stay fresh. Like the entire Color Freeze line, it brings the hair to pH 4.5.

What it does for you

• Less yellow on blonde, thanks to the blue-violet pigment.
• Cool tones preserved and enhanced.
• Ash shine on white hair and very light bases.
• Protected color, because the hair returns to the optimal pH.
• Without SLS/SLES sulfates and without silicones, in a vegan formula.

How to use it at home

1. Apply approximately 7 g of shampoo to wet hair and massage.
2. Leave it for 2 minutes for a light effect, 3.5 minutes for a medium effect, or 5 minutes for an intense effect.
3. Rinse very well.
4. Continue with Silver Mask or with a Color Freeze conditioner.

For what type of hair

For bleached blonde, highlighted, gray, or white hair that takes on warm tones. On dark hair you do not see the neutralizing effect, so the regular Color Freeze shampoo is more suitable there.

Active ingredients

• pH 4.5 Balancer Technology: brings the hair to the optimal pH of 4.5, tightens the structure from the inside and keeps the color pigments locked in the hair.
• Vegan keratin: fills the damaged areas from the inside of the hair and restores its strength and elasticity.
• Cell Equalizer Technology: seals the surface of the hair, so that water and the dryer no longer pull the color out of it.

What else you need

• Color Freeze Silver Mask
• Color Freeze Leave-In Conditioner Spray
• Color Freeze pH 4.5 Shampoo, for alternating

The ProBeauty tip. Start with the 2-minute step and increase the time only if the yellow does not disappear. Very light blonde and white hair take the pigment more easily than a medium blonde, so you do not need the maximum pause every time.

Matrix Total Results Brass Off Shampoo is formulated with blue pigments, which neutralize unwanted copper and orange tones. It is perfect for brunettes and very dark blondes.

Application:
It is recommended to wear gloves when using this shampoo. Apply to wet hair and lather to cleanse. Leave on for 3-5 minutes, then rinse gently. Use the shampoo twice a week to maintain color.

Blonde hair requires special care, as a yellow undertone may appear after coloring, which needs to be neutralized. Specifically for this purpose, the Matrix brand created Total Results Color Obsessed So Silver Shampoo. The shampoo perfectly cleanses the strands and scalp of impurities and also fulfills its main function: it eliminates unwanted unsightly shades. After using it, the hairstyle acquires a dazzling shine. The cosmetic product is suitable for daily use and combines perfectly with the conditioner for colored curls with antioxidants - Matrix Total Results Color Obsessed.
How to use: wear gloves! To enhance the cool tone effect, leave on for up to 10 minutes. Rinse.

Schwarzkopf Professional Goodbye Yellow Neutralizing Shampoo is the brand's highly pigmented shampoo for yellowing blonde hair. It cleanses gently while depositing violet and blue pigments that cancel out yellow tones. It is available in 300 ml and 1000 ml sizes.

What it does for you

• Neutralizes yellow in medium to light blonde hair from the very first wash.
• Keeps blonde cool for longer between salon visits.
• Cleanses gently: the formula contains no SLS or SLES sulfates.
• Cleanses and tones in one step, with a pH of 4.5 that helps the pigments adhere quickly to the hair.
• You control the intensity by adjusting the leave-in time and how often you use it.

How to use it at home

1. Wear gloves: the pigment stains skin, clothing, and surfaces.
2. Apply the shampoo to wet hair, just like regular shampoo, and massage gently.
3. Leave on for up to 5 minutes, then rinse thoroughly.
4. For maintenance, use 1–2 times a week. For maximum pigment deposition, use daily.
5. For maximum neutralization, Schwarzkopf applies it to dry hair and leaves it on for up to 5 minutes.

For what hair type

For natural, bleached, or highlighted medium to light blonde hair that tends to turn yellow. On non-porous hair, you can extend the leave-in time slightly to intensify the effect. It is not suitable for brown or black hair, as there are no yellow tones to neutralize.

Active ingredients

• Direct violet and blue pigments in a balanced combination: they cancel out yellow tones while cleansing.
• pH 4.5 formula: helps the pigments adhere quickly for effective neutralization.

What else you need

• BlondMe Bond Repair Nourishing Conditioner
• BlondMe Bond Repair Purple Mask
• Bonacure Color Freeze Silver Treatment
• Chroma ID 9.5-1 Pearl Silver Color Mask
• Nitrile gloves, size M

ProBeauty Tip. Do not use it alone every time you wash your hair. Alternate it with your regular shampoo, as recommended by Schwarzkopf, to keep the tone even from roots to ends. The 1000 ml size is worth it if you use it several times a week.

Alfaparf Milano Semi di Lino Blonde Intense Anti-Yellow Low Shampoo is an intense anti-yellow shampoo for natural blonde, bleached blonde, and grey hair. It cleanses and neutralizes unwanted yellow tones while moisturizing and revitalizing the hair. The 1000 ml bottle is the economical option for long-lasting use.

What it does for you

• Neutralizes unwanted yellow tones thanks to its colored texture with concentrated blue-violet pigment.
• Moisturizes and revitalizes sensitized blonde hair.
• Protects the color from the effects of blue light and UV rays.
• Rich and creamy foam with a plant-based fragrance.

How to use it at home

1. Apply the shampoo to wet hair and emulsify.
2. Rinse thoroughly.
3. Apply again and leave the product on the hair for up to 5 minutes, depending on how yellow the hair is.
4. Rinse thoroughly.
5. Wash your hands with soap after use.

For what hair type

For natural or bleached blonde and grey hair that has visibly yellowed. For blonde hair with only a slight warm tint, the Anti-Yellow Low Shampoo option is sufficient. It is not for brown or brunette hair.

Active ingredients

• Blonde Recovery: a nourishing and revitalizing boost for radiant blonde hair.
• Blue Light Shield: an active ingredient from summer lilac flowers that protects the color from the effects of blue light.
• Color Fix Complex: UV filter and antioxidant, so that dyed hair retains its beautiful color for longer.
• Urban Defence Pro: a shield against pollution that protects the hair strand from urban aggressors.

What else you need

• Semi di Lino anti-yellow shampoo for frequent use
• Semi di Lino anti-yellow leave-in spray
• Semi di Lino nourishing mask for dry hair
• Semi di Lino nourishing leave-in conditioner

ProBeauty tip. The first time, leave it on for only a minute or two and see how your hair reacts. Gradually increase the time up to 5 minutes only if the yellow tint persists.

Alfaparf Milano Semi di Lino Brunette Anti-Orange Low Shampoo is an anti-orange shampoo for brunette hair, natural or dyed, and for dark shades. It gently cleanses and neutralizes unwanted orange tones. At the same time, it deeply hydrates and revitalizes the hair.

What it does for you

• Neutralizes orange tones that appear on brown and brunette hair after dyeing.
• Deeply hydrates and revitalizes the hair.
• Protects the color from the effects of blue light and UV rays.
• Rich and creamy foam, colored with blue-violet pigment.
• Plant-based fragrance.

How to use it at home

1. Apply the shampoo to wet hair and emulsify.
2. Rinse thoroughly and repeat if necessary.
3. With the 250 ml bottle: for cooler tones, leave it on for 2-3 minutes before rinsing.
4. With the 1000 ml Intense version: on the second application, leave it on the hair for up to 5 minutes, then wash your hands with soap.

For what type of hair

For brunette or brown hair, natural or dyed, and for dark shades that pick up copper reflections. It is not for blonde or silver hair: in those cases, the unwanted tones are yellow.

Active ingredients

• Brunette Recovery: a nourishing and revitalizing boost for a shiny dark color.
• Blue Light Shield: an active ingredient from summer lilac flowers that protects the color from the effects of blue light.
• Color Fix Complex: UV filter and antioxidant, so that dyed hair retains its beautiful color for longer.
• Urban Defence Pro: a shield against pollution, protecting the hair fiber from urban aggressors.

What else you need

• Semi di Lino anti-orange conditioner
• Semi di Lino nourishing mask for dry hair
• Semi di Lino Diamond leave-in fluid
• Cristalli Liquidi shine serum

ProBeauty tip. Between colorings, alternate it with a moisturizing shampoo and monitor how the shade evolves. When copper tones return, use it more frequently, and the color will remain uniform until your next visit to the hairdresser.