Wella Color

Transform your hair with Wella Koleston Perfect Permanent Hair Color, an ideal choice for those who desire an even, vibrant, and long-lasting color. With a creamy and consistent texture, Koleston Perfect applies easily, ensuring perfect coverage from roots to ends.

The innovative Me+ technology significantly reduces the risk of developing new hair dye allergies, being up to 60 times safer. This advanced formula not only delivers intense and brilliant color but also provides optimal protection for the hair strand, keeping it healthy and vibrant.

Koleston Perfect allows you to create an expressive look, with the possibility of achieving tone-on-tone coloring, darkening or lightening hair by up to 5 levels. Your hair will have an enviable shine and above-average resistance, with a color that remains intense and even for up to four weeks.

Key Benefits:

• Even and vibrant color: Ensures complete hair coverage, with easy application and even distribution.
• Me+ Technology: Significantly reduces the risk of coloring allergies, offering a safe and comfortable experience.
• Long-lasting results: Enjoy intense and brilliant color for up to four weeks.
• Coloring versatility: You can achieve tone-on-tone coloring, bleaching, or intensifying shades for a personalized look.
• Safe gray coverage: Provides safe and effective coloring even for gray hair.

How to use:

• Mixing ratio: 1 part Koleston Perfect Color Cream + Special Mix with 1 part Welloxon Perfect.
• Pure application: For regular shades, use a 1:1 ratio. For Special Mix shade 0/43, use a 1:2 ratio.
• Intensifying streaks: Koleston Perfect Special Mix can be used exclusively with Welloxon Perfect, applied to pre-lightened hair for an exceptional result.

Coloring gray hair:

• Add Pure Naturals shades for optimal coverage. For 30-50% gray hair, use 1/3 Pure Naturals shade. For 50-100% gray hair, use 1/2 Pure Naturals shade.
• For hair with more than 50% gray strands, in the case of red shades, it is necessary to adjust the formula for a perfect result.

Choose Wella Koleston Perfect for a vibrant, long-lasting color and healthy hair, protected with state-of-the-art technology!

Transform your look with Wella Color Touch, the demi-permanent cream hair dye that offers intense, multi-dimensional color and exceptional shine, without ammonia. Ideal for those who love frequent shade changes, this formula lasts up to 24 washes, providing a natural effect and minimal maintenance, thanks to nearly invisible root regrowth.

✔ Vibrant color and spectacular shine
✔ Ammonia-free – protects hair strands
✔ Up to 70% gray hair coverage
✔ Lasts up to 24 washes
✔ Eco-friendly packaging, made from 100% recycled aluminum

How to use:
🔸 Mix Color Touch with Color Touch Emulsion 1.9% or 4% in a 1:2 ratio (e.g., 30g dye + 60g emulsion).
🔸 Apply to pre-shampooed and towel-dried hair, evenly from roots to ends.

⏳ Processing time:

• Without heat: 20 min (or 15 min after perm/straightening).
• With heat: 15 min (or 10 min after perm/straightening).

Choose Wella Color Touch for a bold, modern, and radiant look, with a hair-friendly formula!

Rediscover the natural beauty of your hair with Wella Illumina Color, the professional dye that offers radiant, multidimensional, and long-lasting color. Developed by Wella Professionals experts, this innovative formula uses patented Microlight technology, which protects the hair cuticle and maintains natural translucency, avoiding unwanted reflections.

With up to 70% grey hair coverage, Illumina Color provides a smooth and silky appearance, protecting hair against damage. Additionally, Metal Purifier technology reduces the impact of metals in water on the hair strand, ensuring safer and more even coloring.

🔹 Natural, luminous, and multidimensional color
🔹 Advanced hair strand protection with Microlight technology
🔹 Up to 70% grey hair coverage
🔹 Metal Purifier formula prevents hair damage
🔹 Professional results and long-lasting shine

How to use:
1️⃣ Mix Illumina Color with Welloxon Perfect developer, depending on the desired effect:
✅ 12% – 3 levels of lift
✅ 9% – 2 levels of lift
✅ 6% – grey hair coverage, tone-on-tone or darker coloring

2️⃣ Apply evenly to dry hair and leave on according to instructions.

3️⃣ Rinse thoroughly and apply a post-coloring treatment for intense protection and shine.

Experience premium, safe, and vibrant coloring with Wella Illumina Color – the ideal choice for a sophisticated and natural look!

• creamy consistency
• viscous
• easy to mix
• adheres perfectly to the hair strand
• allows for precise and even color application

Hair Oxidant

Restore your hair's color intensity and give it extra shine and hydration with Wella Color Fresh Create, the professional mask for color refreshing. Whether you want to neutralize yellow tones, revive coppery highlights, or create caramel shades, this mask delivers visible results quickly, without damaging the hair strand.

Its delicate formula, free from animal-derived ingredients, contains avocado oil, which intensely hydrates and smooths the cuticle, leaving hair silky and easy to comb. Perfect for at-home use, this mask brightens color, keeping hair healthy and full of life.

🔹 Revives and intensifies hair color
🔹 Neutralizes unwanted tones
🔹 Provides shine and smooths the cuticle
🔹 Facilitates combing and nourishes the hair strand
🔹 Vegan formula, with avocado oil

How to use:
1️⃣ Wash hair with shampoo and towel-dry.
2️⃣ Apply the mask evenly to strands, using protective gloves.
3️⃣ Leave on for 10 minutes, then rinse thoroughly.
4️⃣ No conditioner is needed after use.

Discover vibrant color and intensive care with Wella Color Fresh Create – the ideal solution for healthy and shiny hair!

• creamy consistency
• viscous
• easy to mix
• adheres perfectly to the hair strand
• allows for precise and even color application

• creamy consistency
• viscous
• easy to mix
• adheres perfectly to the hair strand
• allows precise and even color application

Hair Oxidant