Professional shampoos

Rediscover your hair's natural beauty with Nook Magic Arganoil Secret Moisturizing Shampoo, the professional paraben and sulfate-free formula designed to provide deep hydration, gentle cleansing, and intense shine. Ideal for all hair types, including dry, dull, or damaged hair, this shampoo penetrates the hair strand, strengthening it and protecting it against external factors.

💡 Infused with argan oil & nourishing ingredients – Deeply moisturizes without weighing hair down.

💡 Sulfate & paraben-free formula – Protects the hair fiber, maintaining the scalp's natural balance.

🔥 Key benefits:

✅ Intense hydration & protection against dryness – Perfect for dehydrated or chemically treated hair.

✅ Gentle cleansing, without irritation – Ideal for daily use, without harming the scalp.

✅ Paraben & sulfate-free – Protects colored hair and maintains scalp health.

✅ Shine and suppleness – Hair becomes silkier, softer, and easier to style.

✅ Delicate vanilla and orchid scent – Transforms your hair care routine into a pleasant experience.

🔹 How to use:

1️⃣ Application: Apply an appropriate amount of Nook Magic Arganoil Secret to wet hair.

2️⃣ Massage: Gently massage the scalp until a dense lather forms.

3️⃣ Processing time: Leave on for 1-2 minutes for optimal effect.

4️⃣ Rinse: Rinse thoroughly with lukewarm water and repeat if necessary.

5️⃣ Finish: Apply conditioner or a moisturizing mask for extra care.

📌 Recommended for:

✔️ All hair types, including dry, dull, or fragile hair.

✔️ Color-treated or chemically treated hair – Maintains vibrant color and protects the hair strand.

✔️ People looking for a gentle, sulfate & paraben-free formula, but with an intense moisturizing effect.

Puring Hydrargan Moisturizing Shampoo with Argan Oil is the shampoo from the Hydrargan range, created by Puring for normal, dry, or dull hair. It cleanses effectively yet gently, leaving hair light and full of life. The formula is enriched with argan oil and flaxseed oil.

What it does for you

• Hydrated and shiny hair, without weighing it down.
• Gentle and balanced cleansing, suitable for everyday washing.
• Soft and silky hair, with more vitality from wash to wash.
• Hydration for both dehydrated and dry scalps, not just for the lengths.
• Antioxidant protection: helps protect the hair fiber from free radicals.

How to use it at home

1. Wet your hair thoroughly with warm water.
2. Apply a small amount of shampoo and massage into the scalp and lengths.
3. Rinse thoroughly until no more lather remains.
4. Follow with Hydrargan conditioner or mask on the lengths and ends.

For what hair type

For normal or dry, dull hair, and for scalps that feel dry. If your hair is very dry, stressed, or chemically treated, you need something more nourishing, such as the Richness range. Puring describes it as suitable for all hair types.

Active ingredients

• Argan oil: the key ingredient in the Hydrargan range, it hydrates and adds shine without weighing down the hair fiber.
• Flaxseed oil: complements argan oil, nourishes, and helps the hair fiber stay soft and silky.

What else you need

• Hydrargan Moisturizing Conditioner with Argan Oil
• Hydrargan Moisturizing Mask
• Hydrargan Two-Phase Leave-In Conditioner
• Hydrargan Crystal Serum

ProBeauty Tip. Dilute a pump of shampoo with a little water in your palm before applying. It spreads more easily over the scalp and you use less product. The Red Sunset fragrance, with red fruits, is the same as the conditioner and mask in the range.

Nook Magic Argan Oil Wonderful is a shampoo specially created for the regeneration of damaged hair that has undergone chemical or physical treatments. With a nourishing formula containing carefully selected organic ingredients, this shampoo transforms lifeless hair into shiny and healthy hair.

The main ingredients include organic argan oil, chia extract, and top-quality vegetable proteins. Its complex formula of vegetable proteins has regenerating and repairing properties, addressing weak, damaged, dry, or porous hair, regardless of its texture.

How to use:
1. Apply to wet hair, distributing the shampoo evenly throughout.
2. Massage in circular motions to create a dense and creamy lather.
3. Leave on for 1-2 minutes to allow the ingredients to penetrate the hair shaft.
4. Rinse thoroughly with lukewarm water.
5. Repeat the process if necessary.
6. For optimal results, follow with a conditioner or mask from the Nook Magic Argan Oil range suitable for your hair type.

This regenerating shampoo provides nourishment and hydration to the hair fiber, restoring hair's strength, elasticity, vitality, and shine.

Londa Professional Fiber Infusion Keratin Shampoo is the first step in the Fiber Infusion range, Londa's range that rebuilds hair fibers. It gently cleanses and prepares the hair for the reconstruction treatments from the same range. Londa recommends it for all hair types.

What it does for you

• Clean hair, gently washed, without being damaged.
• Hair that looks repaired immediately, right from rinsing.
• Hair prepared for intensive reconstruction, when used together with Fiber Infusion treatments.
• Keratin in the formula, the same protein that the entire range is based on.
• Two sizes with the same formula: 250 ml for the shower or 1000 ml, if you use it often.

How to use it at home

1. Wet your hair thoroughly, from roots to ends.
2. Massage the shampoo into wet hair and scalp until it lathers.
3. Rinse very thoroughly.
4. Continue with the Fiber Infusion Reconstructive Treatment, on the lengths and ends.

For what hair type

For all hair types, especially for weakened hair that needs reconstruction. The formula contains sulfates, so it is not the right choice if you absolutely want a sulfate-free shampoo. If your main concern is color protection, choose the Color Radiance range.

Active ingredients

• Keratin: the Fiber Infusion range is built around it. Keratin is the protein that hair is made of, and here it helps to repair its fibers.

What else you need

• Fiber Infusion Reconstructive Treatment 200 ml
• Fiber Infusion Reconstructive Treatment 750 ml
• Protect It Spray with heat protection

ProBeauty tip. When hair is loaded with styling products, wash it twice: the first lather cleanses, the second prepares the hair. Then squeeze out the water well with a towel before treatment, so you don't dilute it.

Nook Difference Energizing Stimulating Shampoo is the shampoo from the Energizing range, made for fragile and weakened hair, prone to falling out. It cleanses the scalp, strengthens the hair strand and helps regulate sebum. It is the first step if you also use an Energizing lotion.

What it does for you

• Stronger hair strand: the active ingredients work on the entire structure of the hair and strengthen it.
• Scalp that gets greasy less easily: the formula helps regulate sebum production.
• Volume and vitality for weakened hair, plus hydration, so the hair strand does not remain rough.
• A feeling of freshness that lasts long after washing, thanks to the balsamic and spicy fragrance.
• Gentle formula: free from SLES and SLS, dermatologically tested and tested for nickel, chrome and cobalt, without silicones and without paraffins.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Apply a small amount of shampoo directly to the scalp and lather with water.
3. Gently massage the scalp with the pads of your fingers for a few minutes. The brand recommends massage to help microcirculation.
4. Rinse carefully. If your hair is very dirty or has styling products, repeat.
5. If you use an Energizing lotion, apply it afterwards, to the clean scalp.

For what type of hair

For fragile, thinning and weakened hair, prone to falling out, especially when the scalp gets greasy quickly. The brand also recommends it as a daily-use shampoo in summer. It is not designed for dandruff or for an irritated scalp: for those ranges, there is Purifying and Leniderm. If the hair falls out suddenly, in large quantities or in patches, or if the scalp problem does not go away, go to a dermatologist first: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Hexapeptide-11: the peptide that the brand lists among the key ingredients of the Energizing range.
• Green tea and fruit extracts: the plant extracts in the complex that the brand describes as stimulating and fortifying.
• Honey, coconut and brown sugar: the ingredients in the same formula, which accompany the hydration effect described by the brand.

What else you need

• Energizing Maintenance Lotion for the scalp
• Energizing Super-Active Intense Lotion
• Energizing Maintenance Lotion in vials
• Energizing Sensitive Lotion without alcohol, for sensitive scalp
• Light Nook Beauty Family Comfort Conditioner

ProBeauty's tip. Energizing lotions are applied to a clean scalp. Use them on the days you wash with this shampoo, so you do not spread the lotion over sebum and styling product residue.

L'Oréal Professionnel Metal Detox Cream Shampoo is the cleansing shampoo in the Série Expert Metal Detox range. Cleanses hair after any coloring, balayage, or bleaching. The rich cream transforms into a concentrated foam that gently cleanses the hair fiber and removes accumulated metal particles, such as copper.

What it does for you

• Eliminates the buildup of metals and other pollution particles from the hair.
• Uniform, long-lasting, and intensely shiny color after coloring.
• Gentle cleansing, sulfate-free.
• Hair that looks healthier and regains its shine.
• Citrus fragrance with musk notes, easily recognizable.

How to use it at home

1. If you use the Metal Detox pre-shampoo, do not rinse it: apply the shampoo directly over it.
2. Distribute the shampoo on wet hair and emulsify until you obtain a creamy texture.
3. Rinse thoroughly.
4. Continue with the Metal Detox mask.

For what type of hair

For colored, bleached, balayage, or over-sensitized hair. It is also useful for hair weakened by repeated coloring or exposed to metals in the water. The 500 ml refill refills the bottle. It does not neutralize the yellow tones of blonde hair.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Mask
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Shampoo, Mask, and Cream Set

ProBeauty Tip. Emulsify the shampoo well with a little water before spreading it. The cream texture transforms into foam and reaches all the hair more easily. If the hair is very porous, apply the Metal Detox pre-shampoo first.

Wella Professionals Invigo Nutri-Enrich Nourishing Shampoo 1000 ml is the shampoo from the Nutri-Enrich range, for dry or stressed hair. It cleanses and nourishes the hair, leaving it soft and full of vitality. The 1000 ml bottle is the economical option for those who use it often.

What it does for you

• More nourished hair after every wash, thanks to the Nutri-Enrich complex in the formula.
• Softer and more manageable lengths, even if the hair is dry from dyeing or heat.
• Vitality for hair that looks dull and tired.
• Antioxidant protection through vitamin E, so the hair is protected from other aggressions.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Put a small amount in your palm, apply it to the wet hair and lather.
3. Gently massage the scalp and let the foam run through the lengths.
4. Rinse very thoroughly, then continue with the Nutri-Enrich conditioner or mask.

For what type of hair

For dry or stressed hair: dyed, bleached, often dried with a hairdryer or flat iron. If you have fine hair and want volume, the Invigo Volume Boost range is better suited for you. For an oily or sensitive scalp, choose a shampoo from the Invigo Balance range.

Active ingredients

• Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
• Goji extract: the fruit is known to be very rich in vitamins, minerals, and peptides.
• Oleic acid and panthenol: they bring hydration and nourishment to the hair.
• Vitamin E: protects the hair from other aggressions, thanks to the antioxidant effect.

What else you need

• Nutri-Enrich Conditioner 1000 ml
• Nutri-Enrich Mask for dry hair
• Wonder Balm, leave-in conditioner
• Wella Dispenser Pump for bottle

The ProBeauty tip. The 1000 ml bottle is convenient with a dispenser pump: you always take the same amount and don't waste. For long hair, concentrate the foam on the scalp; the lengths are sufficiently cleansed when you rinse.

Puring Keepcolor Shampoo for Color-Treated Hair is the Keepcolor range's maintenance shampoo for color-treated and chemically treated hair. It is formulated with vitamin E and flaxseed oil, which nourish and moisturize. It adds shine and enhances color highlights.

What it does for you

• Color lasts longer and remains intense and vibrant.
• Enhanced highlights with visible shine.
• Nourishment and hydration for color-treated hair.
• Antioxidant action, which helps protect color.
• Silky, soft hair with a healthier appearance.

How to use it at home

1. Thoroughly wet your hair with warm water.
2. Apply the shampoo and massage into the scalp and through the lengths.
3. Rinse thoroughly.
4. Follow with Keepcolor conditioner or mask.

For what hair type

For color-treated, highlighted, or chemically treated hair that loses its intensity quickly. It does not neutralize yellow tones in bleached blonde hair: for that, you need a purple shampoo, such as Puring Silver. For natural, untreated hair, choose Hydrargan or Richness.

Active ingredients

• Vitamin E: an antioxidant that helps color retain its intensity and shine for longer.
• Flaxseed oil: nourishes and moisturizes color-treated hair, keeping it soft and radiant.

What else you need

• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Mask for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the first few days after coloring, wash your hair less frequently and with warm, not hot, water. Apply the shampoo mainly to the scalp and let the lather run through the lengths as you rinse. The shampoo has a coffee scent.

Londa Professional Color Radiance Shampoo for Color-Treated Hair is the Color Radiance range shampoo, Londa's range for color protection. It protects color-treated hair against fading and shade changes from the very first wash. This way, the color stays vibrant for longer.

What it does for you

• Color that doesn't fade quickly, because the shampoo protects it from the very first use.
• The shade remains like it did right after dyeing, without turning toward unwanted tones.
• Vibrant color, wash after wash.
• Formula designed for color-treated hair, enriched with passion fruit extract and orange peel lipids.
• Two sizes with the same formula: 250 ml and 1000 ml.

How to use it at home

1. Wet your hair thoroughly.
2. Massage the shampoo into wet hair until it lathers.
3. Rinse carefully until no more foam remains on the lengths.
4. Follow with Color Radiance conditioner or intensive mask.

For what type of hair

For color-treated hair, regardless of the shade. If you are blonde and yellow tones bother you, you also need a product with purple pigments, such as those in the Toneplex Pearl Blonde range. There is no point in choosing it for color protection on untreated hair.

Active ingredients

• Passion fruit extract: the ingredient Londa uses in Color Radiance products for color-treated hair.
• Orange peel lipids: they enrich the care formula for color-treated hair.

What else you need

• Color Radiance conditioner for color-treated hair
• Color Radiance intensive mask 200 ml
• Toneplex Pearl Blonde mask for cool blonde

ProBeauty tip. Switch to Color Radiance right from the very first wash after dyeing, not just when you notice that the shade has faded. Wash with lukewarm water and also use the conditioner from the same range, so the protection is complete.

L'Oréal Professionnel Vitamino Color Shampoo for color-treated hair is part of the Série Expert range and is designed for color-treated, highlighted, or color-weakened hair. It gently cleanses and helps color retain its shade and shine from wash to wash. It is available in four sizes, including a 500 ml refill.

What it does for you

• Color stays vibrant for longer because the formula protects it from oxidation and fading.
• Color doesn't wash out and retains its salon-fresh shine.
• Softer, shinier hair after every wash.
• Gently cleanses impurities from roots to ends.
• Protects the hair fiber, not just the color, so color-treated hair looks healthy.

How to use it at home

1. Apply the shampoo to wet hair, from roots to ends.
2. Massage into the scalp and lengths until a rich lather forms.
3. Rinse thoroughly with warm water.
4. For salon-like results, apply again and rinse.
5. Follow with a conditioner, mask, or 10-in-1 spray from the Vitamino Color range.

For what hair type

For color-treated, highlighted, weakened, or dull hair. The formula contains sulfates. If you want a sulfate-free shampoo for color-treated hair, choose Vitamino Color Spectrum. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.

What else you need

• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml
• Vitamino Color 10-in-1 leave-in spray
• Vitamino Color shampoo and mask set

ProBeauty tip. Wash color-treated hair with warm, not hot, water, and rinse the lather thoroughly from the lengths. If you get a refill, keep the empty 300 ml or 500 ml bottle and refill it: you only pay for the shampoo, not another bottle.

Puring Blonderesolve Silver Shampoo Anti-Yellowing Shampoo is the purple shampoo from the Blonderesolve line for blonde, bleached, or grey hair. The purple pigment tones down unwanted yellow tones on greys, very light blondes, and highlights. It is enriched with grapeseed oil and silk proteins.

What it does for you

• Less yellow on light blonde, bleached, and highlighted hair.
• Cleaner greys and whites, without yellow tones.
• Nourished hair, even though the shampoo works on the tone.
• Brightness for light shades, with clearer tones.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp and lengths.
3. Rinse carefully until the water runs clear.
4. Follow with a conditioner or mask on the lengths and ends.

For what hair type

For grey or white hair, very light blonde, bleached, and highlighted hair. It is not for dark hair: the purple pigment has nothing to neutralize there. For warm, golden blondes that you want to keep that way, use it sparingly.

Active ingredients

• Purple pigment: tones down unwanted yellow tones on light shades.
• Grapeseed oil: nourishes bleached hair and gives it brightness.
• Silk proteins: help the hair remain silky and shiny.

What else you need

• Keepcolor Mask for dyed and bleached hair
• Keepcolor Conditioner for dyed and bleached hair
• Richness Intensive Mask for dry hair
• Keepcolor Two-Phase Conditioner

ProBeauty Tip. If it is your first time using a purple shampoo, try it first on a strand at the nape of your neck and rinse it out quickly. See how the pigment takes to your hair and only then use it on your whole head. The fragrance is grape.

Wella Professionals Fusion Intense Repair Shampoo is the first step in the Fusion routine for damaged hair. It gently cleanses and makes the hair strand more resistant to breakage, with silk amino acids. Available in 250 ml and 1000 ml.

What it does for you

• Gentle cleansing, which leaves the hair clean and cared for, not rough.
• Hair strand more resistant to breakage during brushing and styling.
• Hair easier to detangle even when wet, thanks to the micronized lipids in the formula.
• Protection against metals in the water, through an antioxidant action.
• Elegant, floral-woody fragrance, common to the entire Fusion line.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Apply the shampoo and distribute it evenly over the scalp.
3. Massage until it lathers, then rinse thoroughly.
4. Repeat only if necessary.
5. Continue with Fusion conditioner (1–2 minutes) or Fusion mask (5 minutes).

For what hair type

For damaged hair that breaks easily: dyed, bleached, or frequently heat-styled. It is not a shampoo for oily scalp or dandruff. For these, choose a scalp shampoo.

Active ingredients

• Silksteel Technology: a blend of silk amino acids and micronized lipids that penetrate the hair cortex and complete it from within.
• Silk amino acids: make the hair strand more resistant to breakage and leave it smooth. The line is inspired by spider silk, one of the strongest natural fibers.
• Metal Purifier: helps protect the hair from metals in tap water.

What else you need

• Fusion conditioner for damaged hair
• Fusion Intense Repair mask
• Fusion Amino Refiller treatment
• Wide-tooth comb

ProBeauty tip. On long hair, apply the shampoo only to the roots. The foam that runs down when rinsing cleanses the lengths, without rubbing them further and causing breakage.

It is a nourishing shampoo for dry, stressed, and chemically treated hair. It contains avocado extracts and active ingredients, silk proteins, and milk proteins that give strength and a restructuring effect to the hair. By using it, hair becomes silky, full of shine, and easy to comb. It has a moisturizing effect and protects the hair structure's fiber. It has a subtle milk scent.

Features:

-light texture that doesn't weigh down hair

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to hair fiber

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse very well with plenty of water. Repeat this step if necessary, then apply a suitable Conditioner/Treatment for your hair.

💦 Restore life and shine to your hair with ETB Caresse Hydranourish shampoo – the professional formula specially created for dry, fragile, damaged or unruly hair. Made in the heart of Italy, this premium shampoo combines vegan, SLS-free ingredients with cutting-edge technology for a gentle yet deeply nourishing cleanse. pH balanced: 5.3–5.7.

🌿 Essential active ingredients:
🌱 Vegetable Keratin: strengthens the hair structure, prevents breakage, and restores natural elasticity. It creates a protective layer around the hair strands for stronger, healthier hair.
🪔 Argan Oil (liquid gold): rich in antioxidants, vitamin E, and essential fatty acids. Soothes irritated scalp, deeply moisturizes, and protects against external and thermal aggressions.
🥥 Shea Butter: deeply nourishes and maintains hydration, ideal for dry or breakage-prone hair. Leaves hair soft, supple, and easy to style.

✨ Key benefits:
Intensely moisturizes and repairs hair from root to tip
Gently cleanses without drying the scalp
Restores suppleness, elasticity, and natural shine
Ideal for curly, coarse, fragile, or unruly hair
100% vegan and cruelty-free formula – for you and for the planet
Suitable for frequent use in the salon or at home

💡 How to use:
Apply to wet hair, gently massage until a rich lather is obtained, then rinse with lukewarm water. Repeat if necessary. For spectacular results, follow with Hydranourish Conditioner or Mask from the same range.

🌈 Transform your hair care routine with ETB Caresse Hydranourish and give your hair the hydration and vitality it needs. Every wash becomes a professional pampering experience! 💖

Puring Pureclean Purifying Shampoo for Oily Scalp is the shampoo from the Pureclean range, designed for oily hair and dandruff-prone scalps. It contains piroctone olamine, nettle extract and rosemary extract. It cleanses, purifies and helps control sebum, leaving hair feeling fresh and clean.

What it does for you

• Clean and fresh scalp, with hair left clean and balanced.
• Helps control sebum for a more balanced scalp.
• Helps remove visible dandruff from the scalp and hair.
• Helps soothe the itching sensation and tension on sensitive scalps.
• Balanced cleansing, suitable for everyday washing.

How to use it at home

1. Wet hair and scalp thoroughly.
2. Apply the shampoo and massage the scalp with your fingertips.
3. Rinse thoroughly until no more foam remains.
4. If you need conditioner, apply it only to the lengths and ends.

For what type of scalp

For oily scalps, with impurities or dandruff, including when it is sensitive and easily irritated. It is not designed for dry scalps without excess sebum. If dandruff is abundant or the scalp is wounded, seek advice from a dermatologist.

Active ingredients

• Piroctone olamine: the range's key ingredient designed for dandruff-prone scalps.
• Nettle extract: purifies and helps balance oily scalps.
• Rosemary extract: complements the purifying action and leaves a fresh sensation.

What else you may need

• Lightweight Everyday Herbal Fresh Conditioner
• Refreshing Everyday Shampoo for frequent washing
• Extra Comfort Pre-Shampoo Scalp Prep Treatment

ProBeauty Tip. Wash with warm, not hot, water: it is gentler on sensitive scalps. The fragrance of kumquat, lemon and yuzu leaves a clean sensation that is perfect for mornings.

Hydrating shampoo with an intense nourishing effect, specially designed for gentle cleansing and care of dry hair. It nourishes the hair and provides shine and elasticity, being enriched with Urban Defense Pro, an innovative ingredient that protects the hair fiber against the harmful action of pollutants. It does not contain sulfates, paraffins or mineral oils.
How to use: apply to wet hair, massage and rinse well. If necessary, repeat the application.

Londa Professional Deep Moisture Shampoo for dry hair is the first step in the Deep Moisture range, designed for hair that feels rough and dehydrated. It cleanses and moisturizes from the first wash, leaving hair softer and easier to comb through. Available in 250 ml and 1000 ml bottles.

What it does for you

• Instant hydration for dry hair, from the first wash.
• Softer, more supple hair to the touch, without a rough-strand feel.
• Easier combing, with fewer tangles after washing.
• Natural shine on the lengths.
• Helps hair retain moisture within the hair shaft.

How to use it at home

1. Wet hair thoroughly with warm water.
2. Massage the shampoo into the scalp and through the lengths until it lathers.
3. Rinse thoroughly.
4. Follow with Deep Moisture conditioner or, once a week, with the intensive mask.

For what hair type

For dry, dull hair or hair that tangles easily. Also suitable for color-treated hair that has become dry over time. If your hair is broken or porous after bleaching, choose the Visible Repair range. For fine hair that is oily at the roots, a volumizing shampoo is more suitable.

Active ingredients

• Honey and mango extract: the ingredients that form the basis of the Deep Moisture range, for softer, more hydrated dry hair.

What else you need

• Deep Moisture conditioner for dry hair
• Deep Moisture intensive mask 200 ml
• Deep Moisture leave-in spray

ProBeauty tip. Apply the shampoo mainly to the scalp and let the lather run down the lengths as you rinse. Dry ends do not need to be rubbed; they need conditioner.

For fine, frizzy and stressed hair. The shampoo with argan oil, coconut milk, and whole rice milk has an antistatic effect, giving body to fine, shapeless, tired hair. It strengthens and revitalizes dehydrated and stressed hair, providing it with strength and elasticity. It leaves hair shiny and light, without weighing it down.

Directions for use: Apply to wet hair, massage gently and rinse. Ideal for daily use.

Londa Professional Visible Repair Shampoo for damaged hair opens the Visible Repair routine, Londa's range for instant repair and nourishment. It cleanses and repairs damaged hair, giving the strands a more even structure. Hair remains softer and shinier.

What it does for you

• Instantly repairs damaged hair from the first wash.
• Smoother and more even strands throughout.
• Softer hair to the touch, without the roughness caused by chemical treatments.
• More shine, as the strand surface reflects light better.
• Nourishment for lengths, with almond oil.

How to use it at home

1. Wet hair thoroughly.
2. Massage the shampoo into wet hair, focusing on the scalp.
3. Rinse thoroughly.
4. Follow with Visible Repair conditioner or the intensive mask.

For what hair type

For hair damaged by dyeing, bleaching, perms, or frequent flat-ironing. It is also suitable for porous hair that breaks easily. If your hair is just dry, without being damaged, Deep Moisture is more suitable. The formula contains sulfates.

Active ingredients

• Silk extract: the ingredient that forms the basis of the Visible Repair range, for smoother strands that feel silky to the touch.
• Almond oil: nourishes damaged lengths and helps them look shinier.
• Radialux micro-ion technology: positively charged care molecules attracted to damaged areas of the strand. They smooth the surface, allowing the hair to reflect light better.

What else you need

• Visible Repair Conditioner 250 ml
• Visible Repair Intensive Mask 200 ml
• Visible Repair Leave-In Conditioner
• Visible Repair Treatment 750 ml

ProBeauty Tip. On damaged hair, blot water with a towel by pressing, not rubbing. Porous strands are fragile when wet and break more easily.

Londa Professional Velvet Oil Shampoo with argan oil is the shampoo from the Velvet Oil range, the Londa range that repairs the hair without weighing it down. It cleanses gently and leaves the hair looking healthier and velvety. The result is smooth and shiny hair.

What it does for you

• Smooth and shiny hair, with a healthy look after every wash.
• Velvety and supple hair, pleasant to the touch after rinsing.
• Instantly repaired hair structure, as Londa promises for this range.
• Does not weigh down the hair, so you can use it on thinner hair too.
• A rich fragrance, which makes washing a little treat.

How to use it at home

1. Wet the hair thoroughly.
2. Massage the shampoo into the wet hair until it lathers.
3. Rinse thoroughly.
4. For complete results, continue with the Velvet Oil treatment and the light oil.

For what type of hair

For hair that looks dull, dry or lifeless and needs shine. The formula does not weigh down the hair, so it is also suitable for fine hair. Contains sulfates. If your hair is very weak and breaks, you should look at the Fiber Infusion range with keratin instead.

Active ingredients

• Argan oil: the key ingredient of the Velvet Oil range, for nourished, supple and shiny hair.
• Vitamin E: complements argan oil in hair care.

What else you need

• Velvet Oil Treatment 750 ml
• Velvet Oil Treatment 200 ml
• Velvet Oil Light Oil 100 ml

ProBeauty Tip. If you get the 1000 ml bottle, pour part of it into a smaller shower bottle: it is easier to dispense and you do not waste it. Massage the foam more into the scalp and just let it glide over the lengths when rinsing.

Wella Professionals Invigo Brilliance Shampoo for Fine and Normal Hair 1000 ml is the shampoo for color-treated hair from the Invigo Brilliance line. Its formula has a low pH, which helps the cuticle to close after coloring. The result: vibrant color and shiny hair after every wash.

What it does for you

• Vibrant color and shine immediately after washing.
• The cuticle closes after coloring, thanks to the optimized pH formula.
• The shade fades more slowly, because the formula helps control post-coloring oxidation.
• Gentle cleansing for the hair and scalp; the shampoo is dermatologically tested.
• No ingredients of animal origin, with a fragrance of jasmine, honey, and bergamot.

How to use it at home

1. Wet your hair and scalp thoroughly.
2. Apply the shampoo to wet hair and massage until it lathers.
3. Rinse thoroughly. If you have used many styling products, wash again.
4. Follow with Invigo Brilliance conditioner, and once a week, also use the mask.

For what hair type

For color-treated, highlighted, or toned hair, with fine or normal strands. If you have thick and coarse strands, Wella has a separate option for thick hair. It is not an anti-yellow shampoo: for cool blonde, choose Invigo Blonde Recharge.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance line.
• Anti-Oxidant Shield Technology: helps control post-coloring oxidation, so the shade does not fade.

What else you need

• Invigo Brilliance Conditioner for Fine Hair
• Invigo Brilliance Mask for Fine Hair
• Miracle BB Leave-In Spray
• Wella Dispensing Pump for Bottle
• Color Touch Demi-Permanent Dye

ProBeauty Tip. The 1000 ml bottle is a great value if you wash often. Add a dispensing pump: you get exactly what you need, and for fine hair, a walnut-sized amount is enough.

Restore vitality to your hair with Yellow Nourishing Shampoo, a professional shampoo specially formulated for dry, dehydrated and brittle hair. With a light yet intensely nourishing texture, this shampoo gently cleanses, without weighing down the hair strand, providing deep hydration, revitalization, and natural shine. Its innovative formula, enriched with argan oil, coconut oil, and the Aloetrix complex, protects the hair fiber and improves combability, preventing breakage.

✅ Key Benefits:

✅ Intensive hydration – restores suppleness and elasticity to dry hair
✅ Revitalization and shine – enhances a healthy appearance and natural luminosity
✅ Protection against external factors – prevents dryness caused by pollution and heat
✅ Light texture – gently cleanses and rinses easily, without leaving residue
✅ Improves combability – reduces tangles and minimizes hair breakage

🌿 Key Ingredients:

🔹 Argan Oil – rich in Omega 3, Omega 6, and Vitamin E, deeply regenerates and nourishes
🔹 Coconut Oil – provides intense hydration and protects against dehydration
🔹 Aloetrix Complex – aloe vera, wheat proteins, and UV filter for hydration and thermal protection

💆‍♀️ How to use:

✔️ Apply the shampoo to wet scalp and hair
✔️ Gently massage until a rich lather forms
✔️ Rinse thoroughly with lukewarm water
✔️ For optimal results, follow with Nourishing Mask for additional hydration

⭐ Our recommendation:

🔹 Use this shampoo together with the mask and leave-in treatment from the Yellow Nourishing range for more hydrated, healthier, and more manageable hair!

💛 Yellow Nourishing Shampoo – The ideal care for dry, lifeless hair! ✨

🔬 Repair hair at a molecular level and restore its natural elasticity! 🔬

The L’Oréal Professionnel Absolut Repair Molecular shampoo is the professional solution for damaged hair, formulated with peptide bonds and 5 amino acids to restore the hair fiber's structure from within. Its advanced, sulfate-free formula gently cleanses, provides intense hydration, and helps detangle hair without weighing it down.

🌟 Key benefits:
✔ Effectively cleanses scalp and hair, removing impurities without drying out the hair fiber
✔ Nourishes and deeply repairs hair, restoring its vitality and strength
✔ Easily detangles hair, preventing breakage and fragility
✔ Improves hair's elasticity and natural movement
✔ Sulfate-free formula, suitable for sensitized, bleached, or chemically treated hair
✔ Luxurious cream-foam texture, for a premium experience with every use

How to use:

1️⃣ Apply a suitable amount to wet hair.
2️⃣ Gently massage the scalp and emulsify until a rich lather is formed.
3️⃣ Rinse thoroughly and repeat the process if necessary.
4️⃣ For optimal results, continue the routine with the Absolut Repair Molecular Rinse-off Serum and the Leave-in Cream from the same range.

💆‍♀️ Give your hair the salon care it needs to become stronger, silkier, and healthier! 💆‍♀️

Nook Magic Arganoil Nectar Color Preserving Shampoo is the maintenance shampoo for color-treated, bleached, or chemically treated hair, fine or thick. It cleanses gently, helps color retain its shine, and leaves hair looking healthy. It is the foundation of the Nectar Color at-home routine.

What it does for you

• Color lasts longer: the brand says it improves color longevity.
• Shinier and softer hair after every wash.
• Extra color protection: sodium gluconate has a chelating action, meaning it binds minerals in the water.
• Suitable for any color-treated or chemically treated hair, fine or thick.
• Vegan formula, free from silicones, SLES and SLS, MEA and artificial colorants.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage gently.
3. Rinse thoroughly.
4. Follow with the Preserving mask: the brand recommends using it with Nectar Color products.

For what type of hair

For any color-treated, bleached, or chemically treated hair, fine or thick. Preserving cares for color, but it is not a toning shampoo: if you have bleached blonde hair and yellow tones bother you, add No Yellow from the Blonde Story range.

Active ingredients

• Argan oil: from organic farming, nourishes and adds shine.
• Vegan Amino Plex: the vegan amino acid complex from the Nectar Color range.
• Sodium gluconate: has a chelating and sequestering action, meaning it binds minerals in the water.

What else you need

• Nectar Color Preserving Mask
• Color Capture, color booster spray
• Color Perfect Hair Milk, Nectar Color leave-in milk

ProBeauty tip. Wash with warm water, not hot, especially during the first few washes after coloring. Hot water opens the cuticle, and the pigment washes out faster, no matter how good the shampoo is.

Transform damaged hair with Yellow Reparative Shampoo, a professional shampoo formulated for repair, strengthening, and protection against breakage. With a delicate yet highly effective formula, this shampoo cleanses the scalp and hair fiber while restoring the hair shaft's structure affected by chemical treatments and external factors. Enriched with Bond Complex, cocoa butter, and Aloetrix, it helps restore hydration, elasticity, and natural shine.

✅ Key Benefits:

✅ Gentle cleansing & intense strengthening – does not irritate the scalp and strengthens the hair shaft
✅ Reduces breakage – repairs and prevents damage caused by external factors
✅ Protects the cuticle – creates a protective shield that maintains hydration and resistance
✅ Provides suppleness & elasticity – helps regenerate and revitalize hair
✅ Light texture, suitable for frequent use

🌿 Active Ingredients:

🔹 Bond Complex – reconstructs structural bonds affected by chemical treatments and environmental factors
🔹 Cocoa Butter – rich in fatty acids, hydrates and seals the cuticle, preventing moisture loss
🔹 Aloetrix Complex – combines aloe vera, wheat proteins, and UV filter for protection, hydration, and easy detangling

💆‍♀️ How to use:

✔️ Apply to wet scalp and hair and gently massage until a rich lather forms
✔️ Rinse thoroughly and repeat application if necessary
✔️ For optimal results, continue the routine with Yellow Reparative Conditioner or Yellow Reparative Mask

⭐ Our Recommendation:

🔹 Use together with Yellow Repair treatments for maximum strengthening and protection effect.

💛 Yellow Reparative Shampoo – Professional care for stronger, more resilient, and healthier hair! ✨

Care for your blonde or bleached hair with Illumyna Blonde Shampoo, a shampoo specially created to neutralize yellow tones and enhance your hair's natural shine. Infused with active goji water, blueberries, and silk and soy proteins, this shampoo provides deep hydration, antioxidant protection, and delicate care, leaving blonde hair radiant, luminous, and healthy.

Key benefits:

• Neutralizes yellow tones: The innovative formula contains special pigments that eliminate yellow nuances, leaving blonde hair with a cool, natural glow.
• Intense shine: Silk and soy proteins intensely nourish the hair shaft, giving it an exceptional luster and a silky feel.
• Antioxidant protection: Active goji water and blueberries protect hair from external aggressions, keeping it healthy and revitalized.

Top ingredients for blonde hair care:

• Blueberries: Rich in vitamins A, B, and C, blueberries are an essential ingredient in maintaining vibrant and radiant blonde hair. They contain anthocyanin pigments that have "anti-yellowing" properties, neutralizing unpleasant yellow tones.
• Active goji water: Provides deep hydration and intense nourishment, protecting hair against external factors. Goji is renowned for its antioxidant properties, leaving hair soft and shiny.
• Silk proteins: Extracted from silk cocoons, silk proteins help strengthen the hair shaft and reduce split ends, hydrate it, and create a smooth surface that enhances shine.
• Soy proteins: These proteins protect hair from damage caused by bleaching, forming a protective film that smooths cuticles and improves luster. They also help prevent hair aging, keeping it young and revitalized.

How to use:

1. Wear disposable gloves to apply the shampoo to wet hair.
2. Distribute the product evenly and massage gently. Leave it on for 1 to 5 minutes.
3. Emulsify, rinse well, and repeat if necessary.

PRO Tip: Use Illumyna Blonde Shampoo together with the mask or conditioner from the same range for a complete treatment that will leave blonde hair luminous and easy to style.

Advanced care for blonde hair

Illumyna Blonde Shampoo not only cares for blonde hair but also protects it from the effects of bleaching, keeping it luminous and revitalized. Choose this shampoo for a luxurious blonde hair care experience that combines efficiency with delicacy and gives your hair a natural, long-lasting shine.

Transform your hair care routine with Illumyna Repair Shampoo, a luxurious shampoo specially created for fragile, dehydrated hair or hair damaged by frequent chemical treatments. With a formula rich in ceramides, collagen, and cashmere proteins, this shampoo offers gentle cleansing, restoring hair's natural health and shine.

Key Benefits:

• Intensive Regeneration: Helps restore the structure of damaged hair, reducing signs of wear caused by coloring or frequent use of styling tools.
• Hydration and Smoothness: Formulated to combat dryness and frizz, leaving hair silky, elastic, and easy to style.
• Protection and Shine: Creates a protective film on the hair shaft, improving its resistance and natural shine.

Key Ingredients for Regeneration:

• Ceramides: Essential lipids that restore the hair's natural barrier, retaining moisture and reducing dryness. Ceramides repair damage caused by heat, coloring, or environmental factors, increasing hair elasticity.
• Collagen: A natural protein that strengthens and restructures fragile hair. It deeply moisturizes, helping hair become softer, smoother, and frizz-free.
• Cashmere Proteins: These lightweight molecules envelop the hair shaft in a protective layer, imparting softness and shine without weighing it down. Cashmere proteins also provide added strength and facilitate styling.

How to Use:

1. Apply evenly to wet hair and scalp.
2. Gently massage to stimulate scalp microcirculation and cleanse impurities.
3. Rinse thoroughly and repeat if necessary.

PRO Tip: Use Illumyna Repair Shampoo together with the conditioner or mask from the same range for complete regeneration and optimal results.

Premium Care for Treated Hair

The Illumyna Care Repair range was created to restore the vitality and natural softness of damaged hair, protecting it against future damage. With every use, your hair will become more resistant, healthier, and shinier. Choose this shampoo for a deep and luxurious regeneration experience.

Wella Professionals Invigo Brilliance Shampoo for Coarse Hair is the Invigo Brilliance range option for color-treated hair with a coarse or rough texture. It has a low pH formula that helps seal the cuticle after coloring. This keeps the color vibrant and gives the hair shine.

What it does for you

• Vibrant color and shine, right from the first wash.
• Seals the cuticle after coloring, thanks to the optimized pH formula.
• Helps prevent color fading, as the formula helps control oxidation after coloring.
• Gently cleanses the hair and scalp; the shampoo is dermatologically tested.
• No ingredients of animal origin, with a fragrance of jasmine, honey, and bergamot.

How to use it at home

1. Thoroughly wet the hair, down to the scalp.
2. Apply the shampoo to wet hair and massage until it lathers.
3. Rinse thoroughly and repeat if necessary.
4. Follow with the conditioner for coarse hair, and once a week with the mask from the same range.

For what hair type

For color-treated or highlighted hair with a coarse, dry, or rough texture. If your hair is fine or normal, Wella has a separate, more suitable option. It does not neutralize yellow tones; for cool blonde, there is Invigo Blonde Recharge.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance range.
• Anti-Oxidant Shield Technology: helps control oxidation after coloring to prevent the color from fading.

What else you need

• Invigo Brilliance Conditioner for Coarse Hair
• Invigo Brilliance Mask for Coarse Hair
• Miracle BB Leave-In Spray
• Wella Dispenser Pump for Bottle

ProBeauty Tip. On coarse hair, the shampoo has difficulty reaching the scalp. Divide the hair into two sections and wash the nape of the neck first, then the crown. This way, you use less product and cleanse evenly.

Puring Rehab Restructuring Shampoo for Curly Hair is the shampoo from the Rehab line, designed by Puring for curly and frizzy hair. It contains silk and wheat proteins, with a moisturizing and anti-frizz action. It nourishes and tames dull, static hair and gives curls shine, support, and elasticity.

What it does for you

• Soft, elastic, and strong curls, whether natural or permed.
• Less frizz and less static.
• Hydrated and silky hair, nourished and tamed.
• Shine for dull curls.
• More flexible cuticle, with an antioxidant and revitalizing action.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage your scalp, then let the foam run through the lengths.
3. Rinse carefully.
4. Follow with the Rehab mask, then with the Rehab curl spray or gel.

For what hair type

For curly, wavy, unruly, and frizzy hair, whether natural or permed. If you have straight hair and just want to smooth it, choose the Smoothing line. If your hair is damaged by bleaching but is not curly, you need a hair care line for damaged hair.

Active ingredients

• Wheat proteins: help curly hair become more elastic and strong.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Mask for Curls
• Rehab Leave-In Spray for Curls
• My Eclectic Curl Fluid

ProBeauty Tip. Wash your hair with your head tilted forward and let the foam run through the lengths without rubbing the curls between your palms. The coconut fragrance leaves a subtle scent on the hair.

Nook Difference Hair Care Purifying Shampoo is specially designed for dry scalp with dandruff. This shampoo balances the scalp to prevent excessive sebum formation, providing hair with deep cleansing, shine, and vitality.

Key Features:

For Dry Scalp with Dandruff: Formulated to address issues of dry scalp and the presence of dandruff.
Balances Scalp: Helps balance the scalp to prevent excessive sebum formation.
Deep Cleansing: Ensures deep cleansing of hair and scalp.
Clean, Shiny, and Lively Hair: Gives hair a feeling of cleanliness, shine, and vitality.

How to Use:

1. Apply to Wet Hair: Apply to wet hair.
2. Wait: Leave the shampoo on for a few minutes.
3. Rinse Thoroughly: Rinse well.

Nook Difference Hair Care Re-Balance Sebo-Balancing Shampoo is a rebalancing shampoo specially designed for scalps with dandruff and excess sebum. It soothes the scalp, restoring its natural balance and preventing irritation and excessive dryness.

Key Features:

For Scalps with Dandruff and Excess Sebum: Formulated to address the specific problems of scalps with dandruff and excessive sebum production.
Soothes the Scalp: Provides a calming sensation for irritated scalps.
Naturally Rebalances the Scalp: Helps restore the scalp's natural balance.
Prevents Irritation and Dryness: Contributes to preventing irritation and excessive dryness of the scalp.

How to Use:

1. Apply to Wet Hair: Apply to wet hair.
2. Wait: Allow the shampoo to act for a few minutes.
3. Rinse Thoroughly: Rinse well. If necessary, the procedure can be repeated.

Londa Professional Specialist Intensive Cleanser Shampoo 1000 ml is the deep cleansing shampoo of the Specialist range. It instantly cleanses the hair and scalp and removes excess sebum and styling product residue. Hair remains visibly clean.

What it does for you

• Visibly clean hair, without a heavy feeling.
• Removes excess sebum from the scalp and roots.
• Removes styling residue: mousse, gel, hairspray, wax.
• Prepares hair for a mask or a conditioning treatment.
• Deeply cleanses the hair and scalp in a single wash.

How to use it at home

1. Wet hair and scalp thoroughly.
2. Apply the shampoo to wet hair and scalp and massage.
3. Rinse very thoroughly until no foam remains.
4. Follow with a conditioner or mask on the lengths and ends.

For what hair type

For hair that gets greasy quickly at the roots and hair loaded with styling products. It is also useful before an intensive mask. It is not a maintenance shampoo for dry, bleached, or sensitized hair: in those cases, choose Deep Moisture or Visible Repair.

What else you need

• Visible Repair Intensive Mask 200 ml
• Deep Moisture Intensive Mask 200 ml
• Visible Repair Conditioner 250 ml
• Impressive Volume Shampoo for fine hair

ProBeauty Tip. If you use mousse or hairspray daily, wash with Intensive Cleanser once a week before a mask. This way, the mask reaches clean hair without residue.

Londa Professional Impressive Volume Shampoo for fine hair is part of the Impressive Volume range, created for thin and fine hair. It gives instant volume and strengthens it. Hair looks and feels thicker.

What it does for you

• Instant volume for thin hair, from the very first wash.
• Hair that looks thicker and feels fuller to the touch.
• Strengthens fine hair, which otherwise lies flat against the head.
• Cleansing for fine hair, with lemongrass and bamboo extracts.
• Good styling base: mousse and the hairdryer work more easily on voluminous hair.

How to use it at home

1. Wet your hair thoroughly.
2. Massage the shampoo into wet hair, focusing on the roots.
3. Rinse thoroughly.
4. If you use conditioner, apply it only to the ends.
5. For more volume, apply a volumizing mousse to the roots before drying.

For what hair type

For fine, thin, or flat hair that lies flat. It is not for very dry, damaged, or heavily bleached hair: in that case, you need Deep Moisture or Visible Repair. Nor is it for thick, unruly hair that you want more controlled.

Active ingredients

• Lemongrass and bamboo extracts: the ingredients that form the basis of the Impressive Volume range, for fine hair with more body.
• Radialux technology with micro-ions: positively charged care molecules, attracted to the damaged areas of the hair shaft. They smooth the surface, and the hair reflects light better.

What else you need

• Lift It Volumizing Mousse
• Expand It Volumizing Mousse
• Londa Heat Protection Spray
• Intensive Cleanser Shampoo

ProBeauty Tip. First, dry the roots, with your head bent over and the air directed at the scalp. Dry the lengths at the end. This makes the volume last longer.

Puring Smoothing Disciplining Shampoo is the ideal formula to control and hydrate curly and frizzy hair. With olive oil and keratin extracts, this shampoo not only gently cleanses but also intensely nourishes the hair, leaving it smooth, shiny, and easier to manage. It prevents static and controls volume, protecting the hair fiber and giving it elasticity and vitality.

Key benefits:

• Disciplines curly and porous hair: Controls curls and improves the texture of unruly hair.
• Natural active extracts: Olive oil and keratin nourish and protect hair, keeping it hydrated and healthy.
• Hair becomes soft and shiny: Leaves it with a glossy and smooth finish, without weighing down the hair strands.
• Doesn't weigh hair down: The lightweight formula ensures hair remains light and vital.
• Controls volume: Maintains a perfect balance, without the hair becoming heavy or lacking movement.
• Deeply hydrates: Provides intense hydration, protecting hair from dryness.

How to use:

1. Application: Apply to wet hair, gently massaging until a dense, creamy lather forms.
2. Action: Leave on for 1-2 minutes.
3. Rinse: Rinse thoroughly with plenty of water.
4. Repeat (if necessary): Reapply for a more intense cleanse.
5. Follow-up: Apply the appropriate conditioner or treatment for your hair type for complete results.

Puring Smoothing Disciplining Shampoo – For perfectly disciplined, hydrated, and shiny hair! 🌟

Nook Magic Arganoil Nectar Color Pro-Acid Shampoo is an acidic, stabilizing shampoo for the first wash after coloring or bleaching. It removes alkaline residue left on the scalp and hair and helps preserve color. It comes in a salon-sized 1000 ml bottle, and Nook recommends it for professional use.

What it does for you

• Removes alkaline residue left by hair dye or bleach on the scalp and hair shaft.
• Protects fresh color thanks to its acidic pH and sodium gluconate, an ingredient with chelating properties.
• Balanced scalp, cleansed of impurity buildup.
• Shiny and healthy-looking hair, with argan oil and Vegan Amino Plex.
• Vegan formula, free from SLES, SLS, silicones, paraffins, artificial colorants, and MEA.

How to use it at home

1. Rinse out the hair dye or bleach thoroughly until the water runs clear.
2. Apply the shampoo to wet hair and gently massage into the scalp and mid-lengths.
3. Rinse thoroughly.
4. Follow with Pro-Acid Cream, the treatment from the same post-color protocol.

For what hair type

For freshly colored or bleached hair, during the first wash after coloring. It is not an everyday shampoo: for washes between colorings, the Nectar Color range has Preserving Shampoo. If you do not color your hair, you do not need it.

Active ingredients

• Argan oil from organic farming: nourishes and adds shine.
• Vegan Amino Plex: a plant-based amino acid complex for healthy-looking hair.
• Sodium gluconate: chelating action that, together with the acidic pH, protects color.

What else you need

• Pro-Acid Cream post-color treatment
• Color Perfect Hair Milk leave-in milk
• Nectar Color Shampoo for washes between colorings
• Nectar Color Mask for colored hair
• Nook Origin Color hair dye

ProBeauty Tip. Keep the bottle near your coloring kit, not in the shower. This way, you use it exactly when it matters, on the first wash after coloring, and switch to a shampoo for colored hair for all subsequent washes.

✨ Discover a new era of hair care with ETB Caresse Protect Color shampoo – the perfect ally for colored hair that desires lasting shine, deep hydration, and intense color protection! Created in the heart of Italy, this vegan and SLS-free product offers you a luxurious experience, with premium ingredients formulated for professional performance.

🌿 Key ingredients & WOW benefits:

✔ Vegetal collagen – strengthens hair strands and combats breakage, restoring natural elasticity and resistance
✔ Biotin – stimulates healthy hair growth and strengthens roots
✔ Tsubaki oil (Japanese Camellia) – intensely hydrates, smooths, and provides a radiant shine
✔ Optimal pH formula 5.5-6.0 – gentle on the scalp, yet effective in protecting color
✔ SLS-free, vegan & cruelty-free – true care for you and the planet

💆‍♀️ Recommended for:
Colored, dry, or porous hair that needs revitalization, UV protection, and maintaining vibrant color for longer.

📌 How to use:
Apply to wet hair, gently massage the scalp, then rinse well. Repeat if necessary. For optimal results, continue the routine with ETB Caresse Color Protect Conditioner.

🌸 Your hair will be softer, shinier, and easy to style – a true spa experience with every wash!

💖 ETB Caresse Protect Color – when care becomes art, and your hair color remains spectacular day after day!

💆♀️ Say goodbye to frizzy hair and enjoy professional smoothness with Yellow Professional Liss Smoothing Shampoo – the essential first step in your anti-frizz routine! This delicate, sulfate-free (SLES/SLS free) shampoo is specially formulated to gently yet effectively cleanse, leaving hair soft, smooth, and easy to style.

🌿 Its innovative formula, enriched with Keraveg and amaranth, deeply smooths and nourishes even the most rebellious strands, preparing hair for salon smoothing treatments or easy styling at home.

🌟 Key Benefits for Your Hair:
🌬️ Anti-frizz effect – controls rebellious hair and prevents static
💧 Gentle and effective cleansing – sulfate-free, also ideal for chemically treated hair
🌿 Active botanical ingredients – Keraveg and amaranth extract for smoothness and protection
🧴 Silky and disciplined hair after every wash
✨ Prepares hair for the Liss conditioner or mask – for salon results

✔ Recommended for:
✔ Frizzy, porous, rebellious, or unruly hair
✔ People looking for a gentle SLS/SLES-free alternative
✔ Maintaining the results of professional smoothing treatments

🧴 How to use:
Apply to wet scalp and hair. Gently massage and rinse thoroughly. Repeat if necessary. For a complete anti-frizz effect, follow with Liss Smoothing Conditioner or Liss Smoothing Mask.

💫 Choose Yellow Professional Liss Smoothing Shampoo and enjoy impeccable smoothness, without aggression to your hair! Your hair deserves a gentle yet powerful cleanse – smooth, soft, and ready to admire!

🌟Indulge your blonde hair with premium, smart care! BLONDME Bond Repair Brightening Shampoo from Schwarzkopf Professional is more than just a shampoo – it’s a complete treatment that cleanses, brightens, and reconstructs blonde hair, repairing damage equivalent to two bleaching treatments right from the first use.

Formulated with revolutionary BOND REPAIR TECHNOLOGY, this shampoo creates a network of ionic and hydrogen bonds in the hair, strengthening it from within and reducing breakage by up to 80%. Additionally, almond oil and white tea extract provide an antioxidant effect and instant softness, restoring blonde hair's natural shine and suppleness.

💛 Key benefits:
• Gently cleanses, without drying or damaging the hair
• Removes residue, pollutants, and dullness
• Visibly brightens blonde hair, providing a healthy shine
• Fortifies the internal structure of the hair
• Reduces breakage by up to 80%
• Protects against external aggressors – lotus leaf effect
• Lightweight texture, ideal for daily use

🔬 Advanced technology:
• Bond Repair Technology – strengthens hair by creating internal bonds
• Almond oil – nourishes and repairs porous hair
• White tea extract – powerful antioxidant that provides protection and vitality

🧴 How to use:
Apply to wet hair, massage gently for 1 minute, and rinse thoroughly. Can be used daily.

✨ BLONDME – The ultimate expert in blonde hair care.
Cleanse. Repair. Brighten. For vibrant and healthy blonde hair every day!
#BondRepair #BLONDME #BlondeCareAuthority

Redefine your hair care routine with ETB Caresse No-Yellow Toning Shampoo – the professional toning shampoo designed to effectively eliminate unwanted yellow tones and restore a cool, ash-blonde and sophisticated look to blonde, bleached, or gray hair! 💜

Formulated in the heart of Italy and inspired by the expertise of beauty professionals, this shampoo contains an innovative combination of hyaluronic acid, peptides, and ceramides, which nourish and repair the hair strand from the inside out.

🌟 Key benefits:

• Neutralizes yellow tones and refreshes cool shades of blonde, gray, or silver
• Deeply hydrates thanks to hyaluronic acid, for soft and supple hair
• Strengthens the hair strand with the help of peptides – goodbye split ends!
• Protects and rebuilds the hair's natural barrier thanks to ceramides
• Vegan, cruelty-free, and pH-balanced (5.0-5.2) formula

Ideal for bleached, platinum blonde, white, or gray hair, this shampoo transforms a dull appearance into a luminous, cool, and vital look. Used regularly, you will achieve a dream blonde – clear, elegant, and healthy! 🌬️✨

🧤 How to use:

Apply to wet hair, massage gently, and leave on for 1-5 minutes (depending on the desired tone intensity). Rinse thoroughly. For WOW results, use with Caresse No-Yellow Toning Mask.

💎 Discover the secret to salon-quality blonde hair, right at home!
🌿 Be part of a sustainable movement: clean formulas, fabulous results.
💖 Transform your hair. Transform your mood.

💡 PRO Tip: For a complete result and long-lasting cool tones, use the ETB Caresse No-Yellow Toning Mask immediately after shampooing. This intensifies the anti-yellow effect, provides extra hydration, and helps cool pigments adhere better to the hair shaft. Plus, it leaves your hair incredibly soft and easy to style. ✨

L'Oréal Professionnel Pro Longer Shampoo, from the Série Expert range, is made for long hair with thinned ends. On the lengths, everyday aggressions are more visible than at the roots: the ends become thinner, split, and break. The shampoo cleanses and starts repairing the lengths right from the wash.

What it does for you

• Stronger and shinier lengths, from the middle of the hair to the ends.
• Fewer broken strands and split ends, when you use it together with the rest of the Pro Longer range.
• Immediately repaired fiber on the surface, thanks to Filler-A100 technology.
• Thicker ends to the touch, for long hair that looks fuller.
• Two sizes: 300 ml for home or 1500 ml, if you use it often.

How to use it at home

1. Apply the shampoo evenly to wet hair.
2. Massage until a rich lather forms, then rinse thoroughly.
3. For a better effect, wash twice: the first time to cleanse, the second time to let the ingredients work.
4. Continue with the Pro Longer mask or 10-in-1 cream, then dry naturally or with a towel.

For what type of hair

For long hair, with sensitized lengths and thinned ends, that split easily. It is also suitable for colored hair that is losing its density towards the ends. If you have short and healthy hair or an oily scalp, choose a shampoo from another range. Already split ends should be cut; the shampoo only helps new ones resist better.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the core of the hair, thickens the ends, and repairs the surface.
• Amino acids: give resistance to the fiber, for stronger lengths.

What else you need

• Pro Longer mask for lengths
• Pro Longer 10-in-1 leave-in cream
• Absolut Repair leave-in oil for dry ends

ProBeauty tip. Want to grow long hair? Ask the salon to cut only the ends, a little and regularly, and use Pro Longer between visits. This way you lose less length with each cut.

This shampoo effectively cleanses hair, providing hydration and neutralizing unwanted yellow tones. Suitable for blonde, grey, or highlighted hair.
Features:
• for natural blonde, bleached, grey, and white hair
• for effective neutralization of unwanted yellow reflexes
• with extra violet micropigments
• hydrates and strengthens the hair fiber
• gives hair shine, elasticity, and smoothness

How to use: Apply to pre-dampened hair, massage gently until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse thoroughly. Follow with an appropriate hair treatment.

Puring Energyforce Energising Shampoo for Fine Hair is the shampoo from the Energyforce range designed for fine, lifeless hair prone to falling out. It contains menthol, chilli extract and trace elements. It purifies and revitalises the scalp with an energising and toning action.

What it does for you

• Purified and revitalised scalp, with a feeling of freshness.
• More toned hair with more volume, even if it is fine and weak.
• Strengthened hair strands, with fortifying and mineralising ingredients.
• Suitable for frequent washing of lifeless hair.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp with your fingertips.
3. Rinse thoroughly.
4. Squeeze out the water and apply the Energyforce lotion to the scalp, if you use it.

For what type of hair

For fine, weak, lifeless hair prone to falling out, including during seasonal changes. It is a cosmetic product, not a medical treatment: if hair falls out suddenly, in clumps, or after an illness or childbirth, seek the advice of a dermatologist. Avoid it if you have an irritated scalp.

Active ingredients

• Chilli extract: gives an energising sensation on the scalp.
• Menthol: gives a feeling of freshness on the scalp and tones the hair strand.
• Trace elements: complete the toning action of the formula.

What else you need

• Energyforce Reinforce Energising Lotion
• Energyforce Superactive Intensive Lotion
• Everyday Herbal Fresh Light Conditioner

ProBeauty Tip. Massage the scalp carefully, with small, circular movements. On fine hair, apply conditioner only to the ends so you don't lose volume.

💜Say goodbye to unwanted yellow tones and restore your blonde's salon freshness with BLONDME Bond Repair Purple Shampoo from Schwarzkopf Professional – the ultimate expert in blonde hair care! This professional shampoo combines innovative BOND REPAIR technology with active purple pigments to neutralize warm tones, prevent brassiness, and repair the internal structure of the hair fiber.

Enriched with almond oil and cornflower extract, the shampoo provides gentle cleansing, maintains cool blonde shades, and restores lost shine and suppleness to the hair. The result? Hair that is up to 5 times stronger after a single use, with a cool, clear, and elegant tone.

🌟 Key Benefits:
• Neutralizes yellow tones and warm blonde effects
• Refreshes blonde shades and restores color clarity
• Repairs damage equivalent to two lightening processes after a single use
• Strengthens the hair fiber with BOND REPAIR TECHNOLOGY
• Provides hydration, shine, and suppleness without altering color
• Ideal for weekly use on blonde, bleached, gray, or white hair

💡 Premium Ingredients:
• Almond oil – nourishes and prevents dryness in blonde hair
• Cornflower extract – enhances the neutralizing effect and refreshes the shade
• Purple pigments – act effectively without coloring or darkening the shade

🧴 How to use:
Apply evenly to damp, towel-dried hair. Gently massage and leave on for 2 minutes, then rinse thoroughly. Use 1-2 times a week or whenever your blonde needs a cool refresh.

✨ BLONDME Purple Shampoo – Cool color, clear shine, visible strength.
For impeccable, healthy, and vibrant blonde hair, day after day.
#BlondeCareAuthority #BLONDME #BondRepair #NoMoreBrassy

Wella Professionals Elements Renewing Shampoo is the gentle shampoo of the Elements line, sulfate-free and silicone-free. It cleanses the hair with a rich lather without stripping its moisture, and restores its smoothness and shine. The formula is vegan and contains 91% ingredients of natural origin.

What it does for you

• Gentle cleansing, with a creamy lather, without leaving the hair feeling dry.
• Smooth and shiny hair, with a healthy appearance.
• Suitable for daily use, gentle on the scalp.
• Color stays in place: suitable for color-treated hair, including hair colored with plant-based dyes.
• Vegan formula, dermatologically tested.

How to use it at home

1. Wet your hair thoroughly.
2. Place a small amount in your palm and apply it to your scalp.
3. Massage until it lathers, then rinse thoroughly.
4. Repeat if necessary and follow with Elements Renewing Conditioner.

For what hair type

For all hair types, including color-treated, chemically treated, or keratin-treated hair. It is a good choice if your scalp is sensitive to regular shampoos. If you have a dry and uncomfortable scalp, the Elements Calming version is specially designed for that.

Active ingredients

• Aloe vera: known for its gentle care, the key ingredient of the Renewing line.
• Vitamin E: has antioxidant properties and helps protect the hair fiber from free radicals.
• Olive essence: gives the hair suppleness and a smooth, shiny finish.

What else you need

• Elements Renewing Conditioner
• Elements Renewing Mask 150 ml
• Elements Renewing Leave-In Spray

ProBeauty Tip. Massage the scalp with the pads of your fingers, not your nails, for about a minute. The lather cleanses the roots, while the lengths are sufficiently washed when you rinse, without rubbing them.

Wella Professionals Invigo Volume Boost Shampoo for volume 1000 ml is the shampoo from the Volume Boost line, for fine hair. It removes residue and gives hair body, without weighing it down. The 1000 ml format is the economical option for frequent washing.

What it does for you

• Visible volume and body for fine hair that lies flat against the head.
• No residue: cleanses away buildup that weighs down the hair strand.
• Easy-to-style and shiny hair, even if it is fine.
• Lightweight care that does not overload the hair.

How to use it at home

1. Wet hair thoroughly.
2. Apply the shampoo to wet hair and lather.
3. Rinse very thoroughly.
4. Continue with Crystal Mask or the volume spray, then blow-dry the hair.

For what type of hair

For fine and normal hair, without volume, that quickly falls flat. It is not suitable for very dry or damaged hair, which needs nourishment; in that case, choose Invigo Nutri-Enrich. For sensitive scalp or dandruff, use an Invigo Balance shampoo.

Active ingredients

• Cotton extract: cotton is a soft and stable fiber, with the same combination of softness and stability that fine hair needs to have volume.
• Spring Force polymers: coat the strands, stabilize them, and help with volume during blow-drying.

What else you need

• Volume Boost Crystal Mask
• Volume Boost leave-in volume spray
• EIMI Thermal Image heat protection
• Wella dosing pump for bottle

ProBeauty tip. For root volume, blow-dry the hair with your head bent forward until it is almost dry, then finish with a round brush. Use a dosing pump: for fine hair, too much shampoo does not mean more volume.

This shampoo for dry and damaged hair is based on cocoa, with a unique formula developed by Kallos Cosmetics specialists. It is designed to stimulate natural cell regeneration and provide your hair with proper hydration. Thus, cocoa extract, with its unmistakable aroma, in combination with a series of organic acids and other vitamins, will give your hair a healthy, well-groomed, and shiny appearance.
How to use: Apply a small amount of product to wet hair and massage gently, then rinse well with water. Repeat if necessary.

Kérastase Symbiose Bain Crème Anti-Pelliculaire Shampoo is the creamy anti-dandruff shampoo for dry and sensitive scalps. The creamy formula produces plenty of lather and helps eliminate dandruff and flakes. At the same time, it moisturizes and soothes dry scalps.

What it does for you

• Helps eliminate visible dandruff and flakes without drying out the hair.
• Hydrated and soothed scalp, without a tight-skin sensation.
• Root-lifted hair, soft and hydrated.
• Sulfate-free and silicone-free formula, with a creamy texture.
• Tolerability validated under dermatological control.

How to use it at home

1. Take a small amount of shampoo in your palm.
2. Apply it to wet hair and massage the scalp.
3. Add a little water, emulsify, and rinse thoroughly.
4. Follow with Fondant Apaisant Essentiel.

For what type of scalp

For dry and sensitive scalps prone to dandruff. If the roots get greasy quickly, Bain Pureté is the right choice. If dandruff does not subside or the scalp becomes red and painful, see a dermatologist.

Active ingredients

• Salicylic acid: helps dissolve flakes.
• Piroctone olamine: reduces the multiplication of yeasts involved in the formation of dandruff.
• Glycerin: natural-origin moisturizer, for soft hair.

What else you need

• Fondant Apaisant Essentiel Conditioner
• Micro-Peeling Exfoliant, before shampooing
• Bain Pureté Shampoo, for oily scalps

ProBeauty Tip. Leave the lather on your scalp while you wash your body, then rinse. The 500 ml size is worth it if you wash your hair often.

The new Wella Professionals Invigo Aqua Pure Shampoo effectively cleanses the scalp, thoroughly washes the hair, and restores its natural beauty. It gently cleanses sebum, regenerates, and intensively nourishes the hair. The effects are visible from the first uses. It does not irritate the scalp and soothes irritation caused by sebum.

Features:

-Suitable for hair with oily scalp/sebum

-Effectively cleanses hair and scalp

-Provides hydration to the hair

-Leaves hair soft to the touch

How to use: Apply a small amount of shampoo to pre-wet hair, massage until a dense and creamy lather forms. Leave on for 1-2 minutes, then rinse thoroughly. Repeat this step if necessary, then apply suitable conditioner/treatment for your hair.

The new Wella Ultimate shampoo, enriched with AHA and Omega 9, has an ultra-fast action. It transforms damaged hair into healthy-looking, silky, and easy-to-control or style hair in just 90 seconds. It has a very creamy consistency that deeply cleanses and detoxifies the hair, preparing it for the next step of care. It is formulated with Metal Purifier technology, which effectively removes all impurities that can harm the hair, such as metals, product residues, dirt, and pollution, rebuilding hair affected by styling tools and chemical procedures, to give it a shiny, silky, and easy-to-style appearance.

Features:

-Ultra-fast-acting repair shampoo

-Transforms hair in just 90 sec

-Cleans effectively and gently

-Adds shine

-Hair becomes silky and easy to control

-Purifies hair

-Detoxifies hair

-Eliminates accumulated heavy metals

How to use: Apply to pre-dampened hair. Massage until a dense and creamy lather forms, leave for 2-3 minutes, then rinse thoroughly. Repeat this step, then continue with a suitable conditioner/treatment.

Discover the natural beauty of your curls with Illumyna Curl Shampoo, an innovative shampoo specially created for the care of curly, wavy, or frizz-prone hair. Rich in coconut oil, jojoba oil, and honey, this shampoo gently cleanses, intensely hydrates, and defines curls, leaving them soft and shiny.

Key benefits:

• Perfect definition: Maintains curl shape, preventing frizz, even in high humidity conditions.
• Hydration and nourishment: Restores the hair shaft's moisture level, leaving it supple and revitalized.
• Gentle cleansing: Formulated to cleanse curly hair without compromising its natural hydration.
• Soft and shiny texture: Deeply nourishes, giving curls a natural shine.

Active ingredients:

• Coconut oil: Strengthens the hair shaft's structure, forming an anti-humidity barrier that keeps curls well-defined and resistant to humid environments.
• Jojoba oil: With a composition similar to natural sebum, it moisturizes without weighing down the hair, reducing frizz and enhancing shine.
• Honey: Considered a natural elixir for hair, honey attracts and retains moisture, giving curls a silky texture and a healthy appearance.

How to use:

1. Apply the product to wet hair, distributing it evenly over the scalp and lengths.
2. Gently massage to activate the nourishing formula.
3. Rinse thoroughly and, if necessary, repeat the process.

PRO tip: Complete your routine with Illumyna Curl Mask for an intense hydrating and curl-defining effect.

Your curls, redefined

The Illumyna Care Curl range is specially designed for the unique needs of curly and wavy hair. With Curl Shampoo, every wash becomes a revitalizing experience, leaving your hair soft, shiny, and ready to turn heads.