The dry hair category includes moisturizing shampoos, nourishing masks, oils, and leave-in treatments for coarse, dull, frizzy, or hard-to-comb hair. It is for anyone who feels that their hair quickly loses moisture, whether due to its natural structure, coloring, the sun, or styling tools.
Why hair gets dry
Dry hair no longer retains enough water and lipids, and the raised cuticle makes it look dull and tangle easily. The causes vary: washing too frequently with harsh products, heat from a hairdryer or flat iron, bleaching, hard water, or wind and sun. Proper care aims to restore moisture and lock it into the hair.
How to choose products for dry hair
- for daily hydration: shampoos and masks with argan oil, such as Puring Hydrargan or Nook Magic Arganoil Secret Silkifying;
- for very dry, coarse hair: rich nourishing formulas, such as Puring Richness, Nook Secret Miracle Butter, Yellow Nutritive, or Wella Professionals Invigo Nutri-Enrich;
- for dry, frizzy hair: the Nook Magic Arganoil Discipline range, which helps tame the hair;
- for ends and shine: hair oils, such as Nook Magic Arganoil Secret Absolute Oil, and leave-in treatments.
For fine, dry hair, choose lighter textures, such as leave-in sprays, while for thick hair you can use richer masks and oils. If you want to try a range first, order 10 ml samples.
Moisturizing routine for dry hair
Wash your hair with a gentle shampoo, then apply a mask to the lengths and leave it on for a few minutes. After rinsing, apply a product from the leave-in treatments to damp hair and a few drops of oil from the serums and oils collection to the ends. Before using a hairdryer, do not forget a heat protectant.
Why buy dry hair products from ProBeauty
You have over 260 products from Nook, Puring, Wella Professionals, L'Oréal Professionnel, Londa, Kallos, Alfaparf, Milk Shake, Yellow, and ETB Hair, used in salons. You receive consultation when choosing a routine and delivery throughout the country.
234 products
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234 products
234 products
Rediscover the beauty of your hair with Nook Magic ArganOil, an intensive argan oil treatment, specially created for smoothing, deep hydration, and split end repair. Infused with "liquid gold" from Morocco, this oil is rich in antioxidants, vitamins, and essential fatty acids, offering protection against dryness and damage caused by external factors.
💡 Ideal for all hair types, including damaged, dry, or chemically treated hair. With a light yet intensely nourishing texture, it quickly penetrates the hair shaft, providing suppleness, shine, and a silky appearance, without a greasy feel.
🔥 Key Benefits:
✅ Deep hydration & protection against dryness – Penetrates the hair shaft, providing intense nourishment.
✅ Intensive split end repair – Strengthens the hair fiber, preventing degradation.
✅ Anti-frizz control & instant smoothing – Eliminates static and provides suppleness.
✅ Natural shine & satin effect – Revitalizes and enhances hair luminosity.
✅ Light texture & fast absorption – Does not weigh down hair or leave residue.
✅ Maximum versatility – Can be added to hair dye for a more vibrant and shinier color.
🔹 How to use:
1️⃣ For hydration & smoothing: Apply a few drops to damp or dry hair, focusing on the ends and lengths.
2️⃣ For thermal protection & anti-frizz control: Use before styling for a smooth and protected effect.
3️⃣ To enhance color shine: Add 2-3 drops to hair dye, mix, and apply evenly.
📌 Recommended for:
✔️ Dry, damaged, or chemically treated hair – Repairs and revitalizes the hair structure.
✔️ Anyone who wants smooth & shiny hair – Nourishes without weighing it down.
✔️ Sophisticated hairstyles & professional protection – Perfect for styling and preventing degradation.
Nook Magic Arganoil Secret – Hydrating Shampoo, Paraben and Sulfate-Free, for All Hair Types
Sold outRediscover your hair's natural beauty with Nook Magic Arganoil Secret Moisturizing Shampoo, the professional paraben and sulfate-free formula designed to provide deep hydration, gentle cleansing, and intense shine. Ideal for all hair types, including dry, dull, or damaged hair, this shampoo penetrates the hair strand, strengthening it and protecting it against external factors.
💡 Infused with argan oil & nourishing ingredients – Deeply moisturizes without weighing hair down.
💡 Sulfate & paraben-free formula – Protects the hair fiber, maintaining the scalp's natural balance.
🔥 Key benefits:
✅ Intense hydration & protection against dryness – Perfect for dehydrated or chemically treated hair.
✅ Gentle cleansing, without irritation – Ideal for daily use, without harming the scalp.
✅ Paraben & sulfate-free – Protects colored hair and maintains scalp health.
✅ Shine and suppleness – Hair becomes silkier, softer, and easier to style.
✅ Delicate vanilla and orchid scent – Transforms your hair care routine into a pleasant experience.
🔹 How to use:
1️⃣ Application: Apply an appropriate amount of Nook Magic Arganoil Secret to wet hair.
2️⃣ Massage: Gently massage the scalp until a dense lather forms.
3️⃣ Processing time: Leave on for 1-2 minutes for optimal effect.
4️⃣ Rinse: Rinse thoroughly with lukewarm water and repeat if necessary.
5️⃣ Finish: Apply conditioner or a moisturizing mask for extra care.
📌 Recommended for:
✔️ All hair types, including dry, dull, or fragile hair.
✔️ Color-treated or chemically treated hair – Maintains vibrant color and protects the hair strand.
✔️ People looking for a gentle, sulfate & paraben-free formula, but with an intense moisturizing effect.
Nook Magic Arganoil Secret Mask is a professional hair care mask formulated to intensely nourish and restore the hair fiber structure without weighing down the hair. Thanks to the combination of argan butter and natural active ingredients, the mask leaves hair smooth, supple, and visibly healthier from the very first use.
Key benefits:
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Suitable for all hair types: Ideal for dry, damaged, unruly, or lifeless hair.
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Deep hydration and reconstruction: Nourishes the hair fiber, restoring elasticity and strength to the hair.
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Natural and ecological ingredients: 91% natural and 84% biodegradable ingredients for sustainable care.
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Light, non-greasy texture: Does not weigh down or make hair heavy, leaving it soft and airy.
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Shine and softness: Provides a silky, vibrant, and easy-to-comb appearance.
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SLES / SLS and sulfate-free: Gentle on the scalp, perfect for frequent use.
Main active ingredients:
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Argan butter: Deeply nourishes and regenerates.
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Natural complex of proteins and vegetable oils: Improves hair strand elasticity and strength.
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Organic botanical extracts: Provide antioxidant protection and a silky finish.
How to use:
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Apply an appropriate amount to washed, damp hair, from mid-lengths to ends.
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Leave on for 5–10 minutes for deep ingredient penetration.
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Rinse thoroughly with lukewarm water.
For professional results, use with the Nook Magic Arganoil shampoo.
Result:
Restructured, silky, luminous, and easy-to-style hair with a healthy and natural look.
Nook Absolute One Argan Oil Leave-in Spray Mask, Suitable for All Hair Types, 250ml
Sold outNook Absolute One Leave-In Spray is a highly concentrated leave-in spray mask that provides complete care and professional results for all hair types. Its intelligent formula hydrates, disciplines, and revitalizes hair in a single application, without weighing it down.
💎 Key Benefits:
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Complete 10-in-1 Care: Hydration, protection, smoothing, and vitality in one product.
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Suitable for All Hair Types: Ideal for dry, colored, damaged, or volume-lacking hair.
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Deep Hydration & Immediate Regeneration: Restores hair structure, leaving it soft and supple.
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Instantly Detangles Tangled Hair: Eliminates knots and reduces breakage during combing.
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Anti-Static & Anti-Frizz Effect: Controls flyaways and keeps hair disciplined throughout the day.
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Intense Shine and Softness: Gives hair a silky, healthy, and lively appearance.
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Volume and Vitality for Fine Hair: Strengthens hair without weighing it down.
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Thermal and UV Protection: Protects hair against heat from styling tools and sun rays.
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Maintains Hair's Youth and Elasticity: Prevents premature degradation of the hair fiber.
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Enhances Colored Hair: Intensifies reflections and provides natural shine.
💧 How to Use:
Spray evenly onto damp, freshly washed hair. Do not rinse. Gently comb and style as usual.
For added smoothness, it can also be applied to dry hair before styling.
🌿 Result:
Silky, manageable, shiny, and protected hair – just like after a salon visit.
💡 Ideal for: women and men who want a multifunctional, fast, and effective product that provides professional care effortlessly.
Nook Magic Argan Oil Secret Pak Silkifying Hydrating Mask - Intensive Hydration for Shiny and Healthy Hair
Discover the secret to impeccable hair with Nook Magic Argan Oil Secret Pak Silkifying Hydrating Mask. This premium hydrating mask is formulated to give your hair a shiny and smooth appearance, revitalizing it from roots to ends.
Key Benefits:
- Intensive Hydration: Infused with high-quality argan oil, this mask penetrates deep into the hair shaft, providing the necessary hydration to make it stronger and healthier.
- Paraben and Sulfate-Free: Designed to protect hair from harmful ingredients, this formula is free of parabens and sulfates, making it ideal for all hair types, including color-treated hair.
- Lightness and Shine: Provides a natural and revitalizing shine without weighing down the hair, keeping it light and full of vitality.
- Delicate Fragrance: The inviting aroma of vanilla and orchid transforms every application into a pleasant sensory experience.
Recommended For:
- Dry and lifeless hair
- Natural or color-treated hair
How to Use:
- Apply the product to towel-dried hair.
- Leave on for 3-5 minutes.
- Rinse thoroughly.
Transform your hair care routine with Nook Magic Argan Oil Secret Pak Silkifying Hydrating Mask and enjoy hydrated, shiny, and vibrant hair every day!
Puring Hydrargan Moisturizing Shampoo with Argan Oil is the shampoo from the Hydrargan range, created by Puring for normal, dry, or dull hair. It cleanses effectively yet gently, leaving hair light and full of life. The formula is enriched with argan oil and flaxseed oil.
What it does for you
- Hydrated and shiny hair, without weighing it down.
- Gentle and balanced cleansing, suitable for everyday washing.
- Soft and silky hair, with more vitality from wash to wash.
- Hydration for both dehydrated and dry scalps, not just for the lengths.
- Antioxidant protection: helps protect the hair fiber from free radicals.
How to use it at home
- Wet your hair thoroughly with warm water.
- Apply a small amount of shampoo and massage into the scalp and lengths.
- Rinse thoroughly until no more lather remains.
- Follow with Hydrargan conditioner or mask on the lengths and ends.
For what hair type
For normal or dry, dull hair, and for scalps that feel dry. If your hair is very dry, stressed, or chemically treated, you need something more nourishing, such as the Richness range. Puring describes it as suitable for all hair types.
Active ingredients
- Argan oil: the key ingredient in the Hydrargan range, it hydrates and adds shine without weighing down the hair fiber.
- Flaxseed oil: complements argan oil, nourishes, and helps the hair fiber stay soft and silky.
What else you need
- Hydrargan Moisturizing Conditioner with Argan Oil
- Hydrargan Moisturizing Mask
- Hydrargan Two-Phase Leave-In Conditioner
- Hydrargan Crystal Serum
ProBeauty Tip. Dilute a pump of shampoo with a little water in your palm before applying. It spreads more easily over the scalp and you use less product. The Red Sunset fragrance, with red fruits, is the same as the conditioner and mask in the range.
Puring Hydrargan Moisturizing Hair Mask with Argan Oil is the Hydrargan line mask for normal or dry hair. It deeply nourishes and moisturizes with argan oil and flaxseed oil. Leaves hair soft, silky, and very shiny.
What it does for you
- Deep hydration and nourishment for dry lengths.
- Intense shine and a silky feel.
- Easier to comb through, especially when long.
- Anti-static effect, so strands don't fly away after drying.
- Toned and soft hair, with a well-groomed look.
How to use it at home
- Wash your hair with Hydrargan shampoo and towel-dry.
- Apply the mask to the lengths and ends.
- Comb through to distribute evenly.
- Leave on for 3–5 minutes.
- Rinse thoroughly, then dry and style as usual.
For what hair type
For normal or dry, dull hair, and long hair that easily gets tangled. If your hair is very dry, stressed, or chemically treated, the Richness mask is more nourishing. For color-treated hair that is losing its color, choose the Keepcolor mask.
Active ingredients
- Argan oil: the key ingredient of the Hydrargan line, it moisturizes and adds shine without weighing down the hair.
- Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.
What else you need
- Hydrargan Moisturizing Shampoo
- Hydrargan Two-Phase Leave-In Conditioner
- Hydrargan Crystal Serum
- Hydrargan Intensive Lotion in Ampoules
ProBeauty Tip. Towel-dry your hair thoroughly before applying the mask, otherwise it will be diluted and struggle to reach the ends. If you have time, wrap your hair in a warm towel while the mask is on.
Nook Magic Argan Oil Wonderful is a shampoo specially created for the regeneration of damaged hair that has undergone chemical or physical treatments. With a nourishing formula containing carefully selected organic ingredients, this shampoo transforms lifeless hair into shiny and healthy hair.
The main ingredients include organic argan oil, chia extract, and top-quality vegetable proteins. Its complex formula of vegetable proteins has regenerating and repairing properties, addressing weak, damaged, dry, or porous hair, regardless of its texture.
How to use:
1. Apply to wet hair, distributing the shampoo evenly throughout.
2. Massage in circular motions to create a dense and creamy lather.
3. Leave on for 1-2 minutes to allow the ingredients to penetrate the hair shaft.
4. Rinse thoroughly with lukewarm water.
5. Repeat the process if necessary.
6. For optimal results, follow with a conditioner or mask from the Nook Magic Argan Oil range suitable for your hair type.
This regenerating shampoo provides nourishment and hydration to the hair fiber, restoring hair's strength, elasticity, vitality, and shine.
With argan oil, date oil, and fig oil. Ideal for dehydrated, very porous, and unruly hair, with or without curls. It has a disciplining effect, controlling hair volume and frizz. It deeply nourishes, regenerates, and strengthens the hair fiber, making it easier to manage, shinier, and silkier. Very suitable for chemically treated hair.
Directions for use: Shampoo and towel-dry hair, then apply evenly to the lengths and ends of the hair. Comb through and leave on for 3-5 minutes, then rinse thoroughly.
Hair Mask for Intensive Reconstruction and Deep Hydration, Nook Magic ArganOil Wonderful
Sold outNook Magic Argan Oil Wonderful is an intensely nourishing mask, specially created for damaged and unhealthy hair. With organic argan oil and chia extract, this mask is rich in botanical active ingredients with recognized regenerating and repairing properties for weakened, damaged, dry, and porous hair, regardless of its texture.
Key features:
1. Intensive reconstruction: The mask's restructuring formula offers intensive reconstruction for damaged and weakened hair.
2. Deep hydration: With organic argan oil and chia extract, the mask deeply nourishes and hydrates the hair fiber.
3. Regeneration and repair: The botanical active ingredients have recognized regenerating and repairing properties, contributing to the improvement of hair condition.
4. Suitable for all hair types: Regardless of hair texture, from fine to coarse, this mask is formulated to meet the diverse needs of all hair types.
5. Visible results: Hair becomes visibly healthier, denser, and restructured after use.
How to use:
1. Generous application: Apply a generous amount of mask to clean, damp hair.
2. Even distribution: Make sure to massage the mask well along the entire length of the hair, focusing on more affected areas.
3. Processing time: Leave the mask on for a recommended period depending on your needs (usually 5-10 minutes or as directed).
4. Rinse thoroughly: Rinse hair with lukewarm water until the mask is completely removed.
Nook Magic Argan Oil Wonderful Restructuring Hair Mask contributes to the deep revitalization and repair of hair, giving it a healthy and vibrant state.
Discover the secret to disciplined and shiny hair with Nook Magic Argan Oil Discipline Shampoo. Featuring an innovative formula with Argan Oil and Wild Fig Oil, this shampoo is the perfect solution for unruly, fragile, and dehydrated hair, whether it's curly or straight.
The application is simple and effective:
Apply to wet hair, massage gently to activate the rich formula with beneficial ingredients, then rinse. This hair care routine not only hydrates but also strengthens the hair fiber, providing elasticity and vitality.
Nook Magic Argan Oil Discipline Shampoo is the ideal choice for women who desire easy-to-style, soft, and shiny hair. Discover the secret to luxurious hair care with this shampoo specially created to transform unruly hair into a treasure of disciplined and healthy beauty.
Nook Magic Argan Oil Wonderful is a shampoo specially created for the regeneration of damaged hair that has undergone chemical or physical treatments. With a nourishing formula containing carefully selected organic ingredients, this shampoo transforms lifeless hair into shiny and healthy hair.
The main ingredients include organic argan oil, chia extract, and top-quality vegetable proteins. Its complex formula of vegetable proteins has regenerating and repairing properties, addressing weak, damaged, dry, or porous hair, regardless of its texture.
How to use:
1. Apply to wet hair, distributing the shampoo evenly throughout.
2. Massage in circular motions to create a dense and creamy lather.
3. Leave on for 1-2 minutes to allow the ingredients to penetrate the hair shaft.
4. Rinse thoroughly with lukewarm water.
5. Repeat the process if necessary.
6. For optimal results, follow with a conditioner or mask from the Nook Magic Argan Oil range suitable for your hair type.
This regenerating shampoo provides nourishment and hydration to the hair fiber, restoring hair's strength, elasticity, vitality, and shine.
Wella Professionals Invigo Nutri-Enrich Nourishing Shampoo 1000 ml is the shampoo from the Nutri-Enrich range, for dry or stressed hair. It cleanses and nourishes the hair, leaving it soft and full of vitality. The 1000 ml bottle is the economical option for those who use it often.
What it does for you
- More nourished hair after every wash, thanks to the Nutri-Enrich complex in the formula.
- Softer and more manageable lengths, even if the hair is dry from dyeing or heat.
- Vitality for hair that looks dull and tired.
- Antioxidant protection through vitamin E, so the hair is protected from other aggressions.
How to use it at home
- Wet the hair and scalp thoroughly.
- Put a small amount in your palm, apply it to the wet hair and lather.
- Gently massage the scalp and let the foam run through the lengths.
- Rinse very thoroughly, then continue with the Nutri-Enrich conditioner or mask.
For what type of hair
For dry or stressed hair: dyed, bleached, often dried with a hairdryer or flat iron. If you have fine hair and want volume, the Invigo Volume Boost range is better suited for you. For an oily or sensitive scalp, choose a shampoo from the Invigo Balance range.
Active ingredients
- Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
- Goji extract: the fruit is known to be very rich in vitamins, minerals, and peptides.
- Oleic acid and panthenol: they bring hydration and nourishment to the hair.
- Vitamin E: protects the hair from other aggressions, thanks to the antioxidant effect.
What else you need
- Nutri-Enrich Conditioner 1000 ml
- Nutri-Enrich Mask for dry hair
- Wonder Balm, leave-in conditioner
- Wella Dispenser Pump for bottle
The ProBeauty tip. The 1000 ml bottle is convenient with a dispenser pump: you always take the same amount and don't waste. For long hair, concentrate the foam on the scalp; the lengths are sufficiently cleansed when you rinse.
This is a nourishing mask for dry, stressed, and chemically treated hair. It contains extracts and active ingredients of avocado, flaxseed oil, and carrots that provide strength and a restructuring effect to the hair. Thanks to its rich composition, hair becomes silky, soft, and shiny. It provides restructuring and vitality to the hair fiber. It has a fruity and lavender scent.
Features:
-light texture that doesn't weigh hair down
-suitable for dry and chemically treated hair
-natural active extracts
-restructuring effect
-hair becomes silky, soft, and shiny
-provides vitality to the hair fiber
How to use: After washing your hair, apply a sufficient amount to damp hair, focusing on the lengths and ends. Leave on for a few minutes, then rinse thoroughly with water and dry your hair as usual.
Nook Magic Arganoil Secret Miracle Butter is a nourishing and repairing butter mask for very dry hair. It is suitable for all hair types, but is especially designed for damaged, sensitized, chemically treated, dull, and lifeless hair.
What it does for you
- Stronger, more elastic, and shinier hair, with a younger and healthier appearance.
- Deep nourishment for dry and damaged hair fibers.
- Less frizz: helps seal the cuticles and combats dehydration.
- Hair more resistant to the effects of free radicals.
- Vegan formula, free from sulfates, SLES, SLS, paraffins, and artificial colorants, with over 90% ingredients of natural origin (ISO 16128), in a 100% R-PET jar.
How to use it at home
- Wash your hair with Silkifying Shampoo.
- Towel-dry your hair.
- Distribute the mask through wet hair and comb it through to ensure it reaches every strand.
- Leave it on for a few minutes, or longer if your hair is very dry.
- Rinse thoroughly.
For what hair type
For very dry, sensitized, chemically treated, and dull hair. Nook says it is suitable for all hair types, but it may be too rich for fine hair that is only slightly dry: in that case, Silkifying Pak is the lighter option.
Active ingredients
- Argan oil from organic farming: nourishes and adds shine.
- Muru muru butter from organic farming: a rich plant butter that softens very dry hair.
What else you need
- Silkifying Shampoo moisturizing shampoo
- Absolute Oil argan oil
- Absolute One leave-in spray mask
- Wide-tooth comb
ProBeauty tip. Comb the mask through your hair with a wide-tooth comb, as Nook also recommends. This way, it reaches the inside of the strands, not just the outer layer where you spread it with your palms.
Yellow Nourishing Mask – Professional Mask for Intense Hydration, Dry & Brittle Hair
Sold outRestore vitality to dry and brittle hair with Yellow Nourishing Mask, a professional mask designed for intense hydration and deep regeneration. Its rich formula, enriched with argan oil, coconut oil, and the Aloetrix complex, penetrates the hair fiber, providing intense nourishment, protection, and added shine. After each use, hair remains softer, smoother, and easier to comb, without feeling weighed down.
✅ Key Benefits:
✅ Intense hydration – restores the hair shaft's moisture balance
✅ Revitalization & shine – improves the healthy appearance and luminosity of the hair
✅ Cocooning texture – nourishes and protects the hair shaft for added suppleness
✅ Improves combability – reduces breakage and facilitates styling
✅ Protection against external factors – prevents dryness caused by pollution and heat
🌿 Key Ingredients:
🔹 Argan Oil – rich in Omega 3, 6, and vitamin E, regenerates and provides suppleness to the hair
🔹 Coconut Oil – intensely nourishing, prevents dehydration and protects the hair shaft
🔹 Aloetrix Complex – combines aloe vera, wheat proteins, and UV filter for hydration and protection against external aggressions
💆♀️ How to use:
✔️ Apply the mask to damp hair, after using Nourishing Shampoo
✔️ Leave on for 5 minutes for maximum effect
✔️ Rinse thoroughly with lukewarm water
✔️ Complete your routine with Nourishing Leave-in Treatment for additional protection
⭐ Our recommendation:
🔹 For visible results, include this mask in your hair care routine and enjoy more hydrated, softer, and shinier hair with every use!
💛 Yellow Nourishing Mask – Deep nourishment and intense protection for dry and brittle hair! ✨
It is a nourishing shampoo for dry, stressed, and
chemically treated hair. It contains avocado extracts and active ingredients,
silk proteins, and milk proteins that give strength and a restructuring effect
to the hair. By using it, hair becomes silky, full of shine, and easy to comb.
It has a moisturizing effect and protects the hair structure's fiber. It has a
subtle milk scent.
Features:
-light texture that doesn't weigh down hair
-suitable for dry and chemically treated hair
-natural active extracts
-restructuring effect
-hair becomes silky, soft, and shiny
-provides vitality to hair fiber
How to use: Apply to pre-moistened hair and
gently massage until a dense and creamy lather forms, leave on for 1-2 minutes,
then rinse very well with plenty of water. Repeat this step if necessary, then
apply a suitable Conditioner/Treatment for your hair.
💦 Restore life and shine to your hair with ETB Caresse Hydranourish shampoo – the professional formula specially created for dry, fragile, damaged or unruly hair. Made in the heart of Italy, this premium shampoo combines vegan, SLS-free ingredients with cutting-edge technology for a gentle yet deeply nourishing cleanse. pH balanced: 5.3–5.7.
🌿 Essential active ingredients:
🌱 Vegetable Keratin: strengthens the hair structure, prevents breakage, and restores natural elasticity. It creates a protective layer around the hair strands for stronger, healthier hair.
🪔 Argan Oil (liquid gold): rich in antioxidants, vitamin E, and essential fatty acids. Soothes irritated scalp, deeply moisturizes, and protects against external and thermal aggressions.
🥥 Shea Butter: deeply nourishes and maintains hydration, ideal for dry or breakage-prone hair. Leaves hair soft, supple, and easy to style.
✨ Key benefits:
Intensely moisturizes and repairs hair from root to tip
Gently cleanses without drying the scalp
Restores suppleness, elasticity, and natural shine
Ideal for curly, coarse, fragile, or unruly hair
100% vegan and cruelty-free formula – for you and for the planet
Suitable for frequent use in the salon or at home
💡 How to use:
Apply to wet hair, gently massage until a rich lather is obtained, then rinse with lukewarm water. Repeat if necessary. For spectacular results, follow with Hydranourish Conditioner or Mask from the same range.
🌈 Transform your hair care routine with ETB Caresse Hydranourish and give your hair the hydration and vitality it needs. Every wash becomes a professional pampering experience! 💖
Hydrating shampoo with an intense nourishing effect, specially designed for gentle cleansing and care of dry hair. It nourishes the hair and provides shine and elasticity, being enriched with Urban Defense Pro, an innovative ingredient that protects the hair fiber against the harmful action of pollutants. It does not contain sulfates, paraffins or mineral oils.
How to use: apply to wet hair, massage and rinse well. If necessary, repeat the application.
Londa Professional Deep Moisture Shampoo for dry hair is the first step in the Deep Moisture range, designed for hair that feels rough and dehydrated. It cleanses and moisturizes from the first wash, leaving hair softer and easier to comb through. Available in 250 ml and 1000 ml bottles.
What it does for you
- Instant hydration for dry hair, from the first wash.
- Softer, more supple hair to the touch, without a rough-strand feel.
- Easier combing, with fewer tangles after washing.
- Natural shine on the lengths.
- Helps hair retain moisture within the hair shaft.
How to use it at home
- Wet hair thoroughly with warm water.
- Massage the shampoo into the scalp and through the lengths until it lathers.
- Rinse thoroughly.
- Follow with Deep Moisture conditioner or, once a week, with the intensive mask.
For what hair type
For dry, dull hair or hair that tangles easily. Also suitable for color-treated hair that has become dry over time. If your hair is broken or porous after bleaching, choose the Visible Repair range. For fine hair that is oily at the roots, a volumizing shampoo is more suitable.
Active ingredients
- Honey and mango extract: the ingredients that form the basis of the Deep Moisture range, for softer, more hydrated dry hair.
What else you need
- Deep Moisture conditioner for dry hair
- Deep Moisture intensive mask 200 ml
- Deep Moisture leave-in spray
ProBeauty tip. Apply the shampoo mainly to the scalp and let the lather run down the lengths as you rinse. Dry ends do not need to be rubbed; they need conditioner.
Puring Hydrargan Moisturizing Conditioner with Argan Oil complements the Hydrargan range shampoo for normal to dry hair. It detangles and moisturizes the hair, making it easy to comb through without weighing it down. It is enriched with argan oil and flaxseed oil.
What it does for you
- Easy detangling and combing without pulling.
- Soft and silky hair after every wash.
- Moisture for dehydrated and dry hair.
- Weightless shine, leaving the hair light.
How to use it at home
- Wash your hair with Hydrargan shampoo.
- Pat dry with a towel, without rubbing.
- Apply the conditioner to the lengths and ends.
- Leave it on for a few minutes.
- Rinse thoroughly and style as usual.
For what hair type
For normal to dry hair that tangles easily and has become dull. It is also suitable for finer hair. If you have thick, porous, and very dry hair, the Richness conditioner is more suitable. For color-treated hair, choose Keepcolor.
Active ingredients
- Argan oil: the key ingredient in the Hydrargan range, it moisturizes and adds shine without weighing down the hair.
- Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.
What else you need
- Hydrargan Moisturizing Shampoo
- Hydrargan Moisturizing Mask
- Hydrargan Two-Phase Leave-In Conditioner
- Hydrargan Leave-In Spray Milk
ProBeauty Tip. Apply the conditioner to the ends first, then work up to the mid-lengths with what remains in your palms. The ends are the driest and need the most product.
Discover the secret to disciplined and shiny hair with Nook Magic Argan Oil Discipline Shampoo. With an innovative formula containing Argan Oil and Wild Fig Oil, this shampoo is the perfect solution for rebellious, fragile, and dehydrated hair, whether it's curly or straight.
The usage is simple and effective:
Apply to wet hair, gently massage to activate the rich formula of beneficial ingredients, then rinse. This hair care routine not only moisturizes but also strengthens the hair fiber, providing elasticity and vitality.
Nook Magic Argan Oil Discipline Shampoo is the ideal choice for women who want manageable, soft, and shiny hair. Discover the secret to luxurious hair care with this shampoo specially created to transform rebellious hair into a treasure of disciplined and healthy beauty.
Londa Professional Visible Repair Shampoo for damaged hair opens the Visible Repair routine, Londa's range for instant repair and nourishment. It cleanses and repairs damaged hair, giving the strands a more even structure. Hair remains softer and shinier.
What it does for you
- Instantly repairs damaged hair from the first wash.
- Smoother and more even strands throughout.
- Softer hair to the touch, without the roughness caused by chemical treatments.
- More shine, as the strand surface reflects light better.
- Nourishment for lengths, with almond oil.
How to use it at home
- Wet hair thoroughly.
- Massage the shampoo into wet hair, focusing on the scalp.
- Rinse thoroughly.
- Follow with Visible Repair conditioner or the intensive mask.
For what hair type
For hair damaged by dyeing, bleaching, perms, or frequent flat-ironing. It is also suitable for porous hair that breaks easily. If your hair is just dry, without being damaged, Deep Moisture is more suitable. The formula contains sulfates.
Active ingredients
- Silk extract: the ingredient that forms the basis of the Visible Repair range, for smoother strands that feel silky to the touch.
- Almond oil: nourishes damaged lengths and helps them look shinier.
- Radialux micro-ion technology: positively charged care molecules attracted to damaged areas of the strand. They smooth the surface, allowing the hair to reflect light better.
What else you need
- Visible Repair Conditioner 250 ml
- Visible Repair Intensive Mask 200 ml
- Visible Repair Leave-In Conditioner
- Visible Repair Treatment 750 ml
ProBeauty Tip. On damaged hair, blot water with a towel by pressing, not rubbing. Porous strands are fragile when wet and break more easily.
Kallos Placenta is a mask for dry and fragile hair, with active plant ingredients from wheat and bamboo. With regular use, hair becomes strong, silky and easy to style. On this page you will find the 275 ml Kallos Placenta jar and the 1000 ml Serical Midollo & Placenta cream.
What it does for you
- Stronger-feeling hair.
- Silky hair after rinsing.
- Hair that is easy to style and comb through.
- Active plant-based ingredients from wheat and bamboo.
How to use it at home
- Wash your hair with a shampoo for dry hair.
- Towel-dry your hair.
- Apply the mask to the lengths and ends.
- Leave it on for a few minutes.
- Rinse thoroughly with water.
For which hair type
For dry and fragile hair that breaks easily or has become dry after dyeing and exposure to hot air. For fine hair, use a small amount only on the lengths. The 275 ml jar is the Kallos Placenta mask. The 1000 ml jar is the Serical cream, a different product: follow the instructions on the jar for it.
Active ingredients
- Bamboo extract: conditions the hair strand and makes it more resistant.
- Wheat extract: nourishes dry hair.
- Plant-based peptides: in the Serical cream, they condition the hair strand.
What else you need
- Kallos almond shampoo for dry and normal hair
- Kallos Professional Nourishing conditioner
- Kallos KJMN serum for dry ends
ProBeauty tip. If your hair tangles easily, comb the mask through the lengths with a wide-tooth comb, then rinse. Detangling after drying will be much easier.
Yellow Nourishing Shampoo – Professional Moisturizing Shampoo for Dry and Brittle Hair
Sold outRestore vitality to your hair with Yellow Nourishing Shampoo, a professional shampoo specially formulated for dry, dehydrated and brittle hair. With a light yet intensely nourishing texture, this shampoo gently cleanses, without weighing down the hair strand, providing deep hydration, revitalization, and natural shine. Its innovative formula, enriched with argan oil, coconut oil, and the Aloetrix complex, protects the hair fiber and improves combability, preventing breakage.
✅ Key Benefits:
✅ Intensive hydration – restores suppleness and elasticity to dry hair
✅ Revitalization and shine – enhances a healthy appearance and natural luminosity
✅ Protection against external factors – prevents dryness caused by pollution and heat
✅ Light texture – gently cleanses and rinses easily, without leaving residue
✅ Improves combability – reduces tangles and minimizes hair breakage
🌿 Key Ingredients:
🔹 Argan Oil – rich in Omega 3, Omega 6, and Vitamin E, deeply regenerates and nourishes
🔹 Coconut Oil – provides intense hydration and protects against dehydration
🔹 Aloetrix Complex – aloe vera, wheat proteins, and UV filter for hydration and thermal protection
💆♀️ How to use:
✔️ Apply the shampoo to wet scalp and hair
✔️ Gently massage until a rich lather forms
✔️ Rinse thoroughly with lukewarm water
✔️ For optimal results, follow with Nourishing Mask for additional hydration
⭐ Our recommendation:
🔹 Use this shampoo together with the mask and leave-in treatment from the Yellow Nourishing range for more hydrated, healthier, and more manageable hair!
💛 Yellow Nourishing Shampoo – The ideal care for dry, lifeless hair! ✨
A nutrient-enriched hydrating mask for deep nourishment of dry hair, which revitalizes and strengthens the hair fiber, giving hair a silky, shiny and smooth appearance. It has an intense and long-lasting anti-drying effect and is enriched with Urban Defense Pro, an innovative ingredient that protects the hair fiber against the harmful action of pollutants. It does not contain sulfates, paraffins or mineral oils.
How to use: apply evenly to wet hair, after shampooing. Leave on for 5 minutes, then rinse.
Milk Shake Conditioning Whipped Cream Mousse 200ml
Whipped Cream Mousse is a leave-in conditioner for deep
hydration and reconstruction of hair damaged by chemical processes. It contains
milk proteins, which are responsible for hair reconstruction, and the Integrity
41 complex, which deeply hydrates and helps maintain vibrant color for longer.
It has a light, mousse-like consistency that does not weigh down the hair
fiber. Whipped Cream leaves hair soft, shiny, and easy to style.
Features:
-leave-in mousse conditioner
-deeply hydrates
-reconstructs damaged hair
-active ingredients
-gives hair shine and softness
-does not weigh down hair
How to use: Apply evenly to freshly washed, towel-dried
hair, from mid-lengths to ends, comb through and massage until fully absorbed,
then dry and style as usual.
The Nook Magic Arganoil Secret Set shampoo, mask, and oil contains the complete Secret range routine for dry, dehydrated, and dull hair. The set includes 250 ml of Silkifying Shampoo, 250 ml of Silkifying Pak mask, and 100 ml of Absolute Oil argan oil.
What it does for you
- Silkifying Shampoo gently cleanses and leaves hair silky, shiny, and soft immediately.
- Silkifying Pak intensely softens dry hair, makes it easy to comb through, and adds shine and elasticity.
- Absolute Oil seals the cuticle, has an antistatic effect, reduces frizz, and helps prevent split ends.
- All three contain argan oil and macadamia oil from organic farming.
- Free from SLES and SLS in all three products; the mask and oil are also sulfate-free.
How to use them at home
- Wash with Silkifying Shampoo, massaging the scalp until a soft lather forms, then rinse.
- Towel-dry and apply Silkifying Pak to the lengths and ends.
- Leave on for 3–5 minutes, depending on how dry the hair is, then rinse thoroughly.
- Place a few drops of Absolute Oil in the palm of your hand and distribute through the lengths and ends, on damp or dry hair.
For what hair type
For dry, dehydrated, and dull hair, whether natural or chemically treated. The oil also helps with frizzy hair. If the hair is very damaged and porous after bleaching, the Wonderful range is more suitable than this set.
Active ingredients
- Argan oil from organic farming, in all three products.
- Macadamia oil from organic farming, which softens and makes hair silky.
- Hydrolyzed keratin in the shampoo and mask, and silk proteins in the oil.
What else you need
- Silkifying Shampoo hydrating shampoo
- Silkifying Pak hydrating mask
- Absolute Oil argan oil
- Wide-tooth comb
ProBeauty tip. Dose the oil according to length and thickness: start with two drops and add more only if the ends still feel dry. It is easier to add more than to wash out the excess.
Wella Professionals Invigo Nutri-Enrich Nourishing Conditioner 1000 ml is the rinse-out conditioner from the Nutri-Enrich range. It instantly hydrates dry or stressed hair, leaving it full of vitality. The large size is designed for daily use after the shampoo from the same range.
What it does for you
- Instant hydration for dry and rough lengths.
- Soft and smooth hair, easier to comb through after washing.
- Less frizz on hair that gets easily tangled.
- Vitality for dull hair tired from dyeing and heat.
How to use it at home
- Wash your hair with Nutri-Enrich shampoo and towel-dry.
- Apply the conditioner to clean, wet hair, from mid-lengths to ends.
- Distribute evenly and leave on for 1–2 minutes.
- Rinse thoroughly.
For what hair type
For dry or stressed hair, medium or long, that gets tangled and loses its softness. Not intended for the scalp. On very fine hair that gets weighed down easily, use a small amount or choose a lighter treatment from the Volume Boost range.
Active ingredients
- Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
- Goji berry extract: the fruit is known to be very rich in vitamins, minerals, and peptides.
- Oleic acid and panthenol: provide hydration and nourishment to the hair strands.
- Vitamin E: protects hair from other aggressors thanks to its antioxidant effect.
What else you need
- Nutri-Enrich Shampoo 1000 ml
- Nutri-Enrich Mask for dry hair
- Wonder Balm, leave-in conditioner
- Wella Dispenser Pump for Bottle
ProBeauty Tip. Detangle your hair with a wide-tooth comb while the conditioner is still on the lengths. This distributes it evenly and causes much less breakage than combing wet hair after rinsing.
Regenerating and Nourishing Shampoo, Sensus Illumyna Repair Shampoo, for Damaged Hair
Sold outTransform your hair care routine with Illumyna Repair Shampoo, a luxurious shampoo specially created for fragile, dehydrated hair or hair damaged by frequent chemical treatments. With a formula rich in ceramides, collagen, and cashmere proteins, this shampoo offers gentle cleansing, restoring hair's natural health and shine.
Key Benefits:
- Intensive Regeneration: Helps restore the structure of damaged hair, reducing signs of wear caused by coloring or frequent use of styling tools.
- Hydration and Smoothness: Formulated to combat dryness and frizz, leaving hair silky, elastic, and easy to style.
- Protection and Shine: Creates a protective film on the hair shaft, improving its resistance and natural shine.
Key Ingredients for Regeneration:
- Ceramides: Essential lipids that restore the hair's natural barrier, retaining moisture and reducing dryness. Ceramides repair damage caused by heat, coloring, or environmental factors, increasing hair elasticity.
- Collagen: A natural protein that strengthens and restructures fragile hair. It deeply moisturizes, helping hair become softer, smoother, and frizz-free.
- Cashmere Proteins: These lightweight molecules envelop the hair shaft in a protective layer, imparting softness and shine without weighing it down. Cashmere proteins also provide added strength and facilitate styling.
How to Use:
- Apply evenly to wet hair and scalp.
- Gently massage to stimulate scalp microcirculation and cleanse impurities.
- Rinse thoroughly and repeat if necessary.
PRO Tip: Use Illumyna Repair Shampoo together with the conditioner or mask from the same range for complete regeneration and optimal results.
Premium Care for Treated Hair
The Illumyna Care Repair range was created to restore the vitality and natural softness of damaged hair, protecting it against future damage. With every use, your hair will become more resistant, healthier, and shinier. Choose this shampoo for a deep and luxurious regeneration experience.
Wella Professionals Invigo Nutri-Enrich Nourishing Mask is the rinse-out mask from the Nutri-Enrich range for dry and stressed hair. It deeply nourishes the lengths and hydrates them in just a few minutes. It is available in two sizes, 150 ml and 500 ml.
What it does for you
- Deep nourishment for dry, rough or brittle lengths.
- Hydration for hair that looks dull after dyeing and bleaching.
- Smooth and soft hair, with less frizz.
- Vitality after every application.
How to use it at home
- Wash your hair with Nutri-Enrich shampoo and gently towel-dry it.
- Apply the mask to clean, damp hair, from mid-lengths to ends.
- Leave it on for 5 minutes.
- Rinse thoroughly.
For what type of hair
For dry and stressed hair, especially lengths that have been dyed, bleached or frequently flat-ironed. It may be too rich for fine, flat hair; in that case, use a small amount of mask only on the ends, or choose Crystal Mask from the Volume Boost range.
Active ingredients
- Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
- Goji extract: the fruit is known to be very rich in vitamins, minerals and peptides.
- Oleic acid and panthenol: provide hydration and nourishment to the hair strands.
- Vitamin E: protects the hair from other aggressors thanks to its antioxidant effect.
What else you need
ProBeauty Tip. Start with the 150 ml size to see how your hair responds. If you use it weekly, the 500 ml jar is more economical. Apply the mask with clean hands or a spatula to prevent water from getting into the jar.
L'Oréal Professionnel Absolut Repair Shampoo for damaged hair is the first step in the Absolut Repair routine from the Série Expert range. It is made for dry and damaged hair that has broken, become dry, or lost its shine. The formula with wheat proteins and Omega-9 cleanses and prepares the hair for a mask.
What it does for you
- Transformed hair from the first wash: stronger, soft to the touch, and full of shine.
- Helps restructure the dry and damaged fiber, leaving it feeling supple.
- Shine and a velvety feel, because Omega-9 coats the hair fiber.
- Cleanses without weighing down the hair, which remains light.
- Four sizes: 300 ml, 500 ml, 1500 ml, and a 500 ml refill.
How to use it at home
- Apply the shampoo to wet hair and massage until you get a rich lather.
- Rinse thoroughly.
- If the hair is very dirty or has a lot of styling product, wash twice: the first time to cleanse, the second time as part of the treatment.
- Continue with the Absolut Repair conditioner or mask, then with the oil from the same range.
For what type of hair
For dry and damaged hair: frequently dyed, stressed by flat irons and dryers, or with split ends. If your hair is very damaged after repeated bleaching, look at the Absolut Repair Molecular line, which works deeper. It may be too rich for healthy hair that is oily at the roots.
Active ingredients
- Wheat proteins: help restructure the damaged fiber and give the feeling of supple hair.
- Omega-9: coats the hair fiber for shine and a velvety feel.
What else you need
- Absolut Repair Conditioner 200 ml
- Absolut Repair Mask
- Absolut Repair Golden Mask 250 ml
- Absolut Repair Oil 30 ml
ProBeauty Tip. Get the 1500 ml size or the refill if you use the shampoo for the whole family: it is more economical, and you pour the 500 ml refill into the bottle you already have.
Yellow Nutritive Nourishing Leave-in Treatment is the no-rinse step of the Nutritive line for dry hair. It has a lightweight texture that detangles even the driest hair. It keeps it hydrated for a long time and does not weigh it down.
What it does for you
- Easy detangling, even on very dry ends.
- Long-lasting hydration until the next wash.
- Lightweight hair, without a greasy or heavy feel.
- Protection for the hair shaft's exterior, thanks to the Aloetrix complex with UV filter.
- Good styling base before drying.
How to use it at home
- Wash your hair with Nourishing Shampoo and use Nourishing Mask.
- Blot dry with a towel without rubbing.
- Apply the leave-in to the lengths and ends of damp hair.
- Comb through to distribute evenly, then dry and style.
For what hair type
For dry and fragile hair that tangles easily and has rough ends. It also works on finer hair because it is lightweight. If frizz is the main problem and you want straight hair, a product from the Liss line will help you more.
Active ingredients
- Argan oil: rich in Omega 3, Omega 6, and vitamin E, it restores vitality and a silky appearance to the hair.
- Coconut oil: contains emollients and vitamin E, which is why it deeply nourishes the hair fiber.
- Aloetrix: a complex with aloe vera, wheat proteins, and a UV filter, which helps hydrate, makes combing easier, and protects the hair shaft's exterior.
What else you need
ProBeauty Tip. On very dry hair, mix the leave-in with a little Nourishing Oil in your palm. In the salon, Yellow uses 10 g of leave-in and 5 g of oil on towel-dried hair.
This is a conditioner with a nourishing formula for dry, curly, and difficult-to-manage hair, featuring active ingredients and avocado and bamboo extracts. Hair becomes soft, hydrated, restructured, shiny, and easy to control.
Features:
- nourishes dry hair
- suitable for curly and difficult-to-manage hair
- restructuring effect
- natural active ingredients
- gives intense shine to hair
- hair becomes easy to control
How to use: Apply a sufficient amount to lengths and ends on damp hair after shampooing, leave on for a few minutes, then rinse thoroughly with water and dry hair as usual.
Disciplining treatment for thick and coarse hair Nook Magic Argan Oil Discipline Intensive Mask
With argan oil, date oil, and fig oil.
Ideal for dehydrated, very porous, and unruly hair, with or without curls. It has a disciplining effect, controlling hair volume and frizz.
Deeply nourishes, regenerates, and strengthens the hair fiber, making it easier to manage, shinier, and silkier. Very suitable for chemically treated hair.
How to use:
Shampoo and towel-dry your hair, then apply evenly to the lengths and ends of the hair.
Comb through and leave on for 3-5 minutes, then rinse thoroughly.
💖 Discover a new dimension of hair care with ETB Caresse Hydranourish conditioner – your trusted ally for intensely hydrated, soft, and shiny hair! Specially formulated for dry, damaged, unruly, or curly hair, this professional conditioner delivers a generous dose of essential nutrients, with visible results from the very first use.
🇮🇹 Carefully produced in Italy, with a vegan, SLS-free formula, balanced pH (4.3–4.7), and enriched with premium ingredients: plant keratin, shea butter, and argan oil.
🌿 Essential active ingredients:
🌱 Plant Keratin: strengthens the hair strand from within, repairs damaged structure, and restores natural elasticity. Ideal for revitalizing fragile and lifeless hair.
🥥 Shea Butter: intensely nourishing, soothes the scalp, seals in moisture, and leaves hair smooth and soft, reducing roughness and frizz.
🪔 Argan Oil: dubbed "liquid gold," it is rich in antioxidants and vitamin E. Nourishes, provides shine, and protects hair against external aggressions and heat.
✨ Key benefits:
✔ Deep hydration and visible repair
✔ Restores elasticity, suppleness, and natural luminosity
✔ Ideal for dry, fragile, color-treated, unruly, or curly hair
✔ Creamy texture, easy to apply and rinse
✔ 100% vegan and cruelty-free formula
✔ Made in Italy – professional quality
💡 How to use: Apply the conditioner to hair washed with ETB Caresse Hydranourish shampoo, gently massage into lengths and ends, leave on for 3-5 minutes, then rinse thoroughly. For salon-like results, complete your routine with the Hydranourish Mask 1-2 times a week.
🌈 Give your hair the complete hydration experience with the ETB Caresse Hydranourish range – for a healthy, silky, and vital look, every day! 💖
Londa Professional Velvet Oil Hair Treatment 750 ml is the rinse-out treatment from the Velvet Oil range. It helps repair and revitalise hair, leaving it looking and feeling healthy. The 750 ml size is the same treatment Londa offers for salons.
What it does for you
- Well-nourished hair with a natural shine.
- Restored suppleness: the hair becomes soft to the touch again.
- Deep care, not just on the surface of the hair.
- Healthy-looking and feeling hair, immediately after rinsing.
- A short break of 5–10 minutes, easy to fit into your home routine.
How to use it at home
- Wash your hair with Velvet Oil shampoo and towel-dry.
- Massage the treatment into damp hair.
- Leave on for 5–10 minutes.
- Rinse thoroughly.
- Finish with 1–2 pumps of light Velvet Oil on the lengths and ends, if you use it.
For what hair type
For hair that looks dry, dull or tired and needs nourishment and shine. On fine hair, use sparingly and focus on the lengths. If your hair is breaking or very weakened by bleaching, a rebuilding mask, such as Fiber Infusion, is more suitable.
Active ingredients
- Argan oil: the key ingredient in the Velvet Oil range, for nourished, supple and shiny hair.
- Vitamin E: complements argan oil in caring for the hair.
What else you need
ProBeauty tip. The 750 ml size is the most advantageous if you have long hair or use it every time you wash. To avoid damaging it, divide your hair into four sections and apply the treatment section by section, from the mid-lengths to the ends.
🌟 10 benefits in a single product for perfectly renewed hair! 🌟
L'Oréal Professionnel Absolut Repair 10-in-1 is a multifunctional treatment oil, enriched with wheat germ and the powerful Gold Quinoa + Protein complex, specially designed to repair, nourish and protect damaged hair. With a lightweight formula that doesn't weigh hair down, this treatment provides shine, smoothness, and protection against external aggressors.
💛 The 10 key benefits:
✔ Deep nourishment and hair fiber restoration
✔ Intense repair for damaged hair
✔ Softness and suppleness
✔ Soft and silky hair to the touch
✔ Easy detangling and reduced frizz
✔ Intense hydration without greasiness
✔ Ease of styling and heat protection
✔ Spectacular shine for a healthy look
✔ Protective shield against external factors
✔ Smoothing and discipline for unruly strands
How to use:
1️⃣ Apply 1-2 sprays to damp, towel-dried hair
2️⃣ Distribute evenly through lengths and ends
3️⃣ Do not rinse – leave in and style hair as desired
✨ Perfect for all hair types, providing hydration, protection, and extra shine! ✨
💖 Discover a new dimension of hair care with ETB Caresse Hydranourish Mask – a luxurious treatment created especially for revitalizing dry, dull, damaged, or unmanageable hair. Made in the heart of Italy 🇮🇹, this professional, vegan, SLS-free formula combines expertise and passion for beauty with precious active ingredients for a visible transformation from the first use. pH: 4.3–4.7
🌿 Key Ingredients:
🌱 Vegetable Keratin – strengthens the hair strand from within, restores elasticity, and prevents breakage. Hair becomes visibly more resistant, supple, and healthy.
🥥 Shea Butter – deeply moisturizes, smooths unruly strands, and forms a protective layer that prevents dryness and external aggressions.
🪔 Argan Oil – provides a boost of shine, smoothness, and intense hydration, while protecting hair against damage and dehydration.
✨ Remarkable Benefits:
✔ Intensely nourishes and regenerates the hair strand
✔ Restores suppleness, elasticity, and natural shine
✔ Ideal for dry, fragile, curly, or chemically treated hair
✔ Improves texture and facilitates styling
✔ 100% vegan, cruelty-free, clean and responsible formula
✔ Recommended for professional and home use
💡 How to use:
Apply the mask to clean, damp hair (after shampooing), from mid-lengths to ends. Leave it on for 5–10 minutes, then rinse thoroughly with lukewarm water. For spectacular results, use in conjunction with the Hydranourish Shampoo and Conditioner from the same range.
🌈 Treat your hair to an infusion of hydration and vitality! Choose ETB Caresse Hydranourish – the professional mask that transforms your daily care routine into a salon experience! 💆♀️✨💖
Puring Richness Leave-in 2Phase 200 ml is the nourishing two-phase leave-in conditioner from the Richness line. It is ideal for dry, frizzy, and treated hair, especially fine hair. It detangles, nourishes, and hydrates, leaving hair full of life and radiant.
What it does for you
- Very easy detangling for fine and fragile hair.
- Weightless hydration, thanks to the light and balanced formula.
- Volume and lightness for delicate hair.
- Protection for hair stressed by chemical treatments and the weather.
- Radiant hair, with more vitality.
How to use it at home
- Shake the bottle well.
- Wash your hair and gently towel-dry it.
- Spray onto the lengths and ends.
- Gently massage and comb through.
- Do not rinse. Dry and style as usual.
For what hair type
For fine and dry hair that has been chemically treated, gets tangled, and falls flat without volume. If you have thick and very dry hair, the Richness rinse-out conditioner and oil will nourish it more intensely.
Active ingredients
- Avocado: the key ingredient in the Richness line, it deeply nourishes dry and stressed hair.
- Almond oil: nourishes and adds shine to the hair.
- Wheat proteins: help fine hair look fuller and detangle easily.
What else you need
- Richness Nourishing Shampoo
- Richness Intensive Mask
- Richness Nourishing Conditioner
- Richness Hair Oil
ProBeauty Tip. On fine hair, spray more on the ends and very little towards the roots. Then dry with your head tilted forward to maintain volume. The fragrance is orange and green apple.
Milk Shake Leave In Conditioner Spray leave-in 350 ml is the no-rinse spray conditioner from the leave-in treatments range. It is for normal, dry or slightly damaged hair, detangling and hydrating it without weighing it down. Milk proteins, honey and fruit extracts leave hair silky, while Integrity 41 helps protect color.
What it does for you
- Fast detangling and easy combing.
- Balanced hydration, without weighing down the hair.
- Strengthened and protected hair, thanks to milk proteins.
- Soft, shiny and full-of-life hair.
- More stable color, with Integrity 41 protecting the hair from UV rays.
How to use it at home
- Wash your hair and towel-dry it.
- Spray evenly onto clean, damp hair.
- Focus on the most damaged areas, usually the lengths and ends.
- Do not rinse. Style as desired.
For what hair type
For all hair types, including fine, medium, normal, dry or slightly damaged. If your hair is very damaged, with breakage, you also need a repairing mask, such as Integrity & Strength Intensive Treatment.
Active ingredients
- Milk proteins: complete and strengthen the hair.
- Honey extract and fruit extracts: papaya, blueberries and strawberries revitalize the hair and give it shine.
- Integrity 41: sunflower extract rich in antioxidant polyphenols, which helps stabilize color.
What else you need
- Make My Day Shampoo 300 ml
- Argan Shampoo
- Argan Deep Treatment Mask 200 ml
- Lifestyling Thermo Protector Heat Protection Spray
ProBeauty Tip. Keep the bottle both in the bathroom and by the mirror. The day after washing, a spritz on slightly damp ends refreshes and detangles them without having to wash your hair again.
Nook Magic Argan Oil Secret Potion is an instant regenerating treatment specially formulated to treat colored and damaged hair. This lotion creates a delicate foam when it comes into contact with water, regenerating and mineralizing the hair fiber.
Key Features:
Instant Regenerating Treatment: Designed to instantly regenerate damaged hair.
Foams on Contact with Water: Transforms into a delicate foam when it comes into contact with water.
Mineralizes Hair Fiber: Provides beneficial mineralization to the hair fiber.
Seals Hair Cuticle: Helps seal the hair cuticle for a smoother surface.
Restores Hair Shaft: Contributes to the restoration of the hair's internal structure.
Residue-Free: Rinses easily, leaving no residue on the hair.
How to Use:
1. Apply to damp hair.
2. Massage along lengths and ends.
3. Leave on for 5-10 minutes.
4. Rinse thoroughly.
It is an oil-based treatment that nourishes and hydrates dry and treated hair. It contains avocado and almond oil extracts and active ingredients that give dry hair strength. It deeply moisturizes and protects hair from free radicals. Hair becomes extremely soft and silky without weighing it down. It has an anti-static effect and contains a UV filter.
Features:
-nourishes and moisturizes
-suitable for dry and chemically treated hair
-natural active extracts
-protects hair from free radicals
-hair becomes soft and full of shine
-does not weigh down hair
-contains UV filter
-anti-static effect
How to use: Apply to lengths and ends and dry/style as usual. No rinsing required.
Kallos Almond is an almond-scented shampoo for dry and normal hair. It contains a B vitamin complex that helps protect and repair the hair fiber. It leaves hair easy to style, silky, and elastic.
What it does for you
- Hair that is easy to style after washing.
- Silky-soft hair to the touch.
- Elastic hair that is easy to comb through.
- Protects the hair fiber with B vitamins.
- Suitable for daily use by the whole family.
How to use it at home
- Wet your hair thoroughly.
- Place a small amount of shampoo in the palm of your hand.
- Massage into the scalp until it lathers.
- Rinse thoroughly.
- On dry hair, follow with a conditioner through the lengths.
For which hair type
For dry and normal hair that is washed frequently. It is a simple, everyday shampoo that is good for the whole family. If you have an oily scalp, dandruff, or color-treated hair that loses its color quickly, choose a shampoo designed for those needs. The 1000 ml bottle lasts for many washes. On kallos.com, it appears as “Kallos Mandula Illatú Sampon,” meaning almond-scented shampoo.
Active ingredients
- B vitamin complex: protects and helps repair the hair fiber.
- Panthenol: part of the complex and helps keep hair soft.
What else you may need
- Kallos Professional Nourishing Conditioner
- Kallos Placenta Mask for Dry Hair
- Kallos Vanilla Shine Conditioner
ProBeauty Tip. If you wash your hair daily, lathering once is enough. Lathering a second time is only necessary if you have used a lot of hairspray or oil.
Regenerating and Nourishing Mask, Sensus Illumyna Repair Mask, for Damaged Hair
Sold outTransform fragile and dehydrated hair into a revitalized mane with Illumyna Repair Mask, an intensely regenerating mask formulated with premium ingredients such as ceramides, collagen, and cashmere proteins. It repairs and nourishes the hair strand, giving it a radiant appearance and a silky texture.
Key benefits:
- Deep regeneration: Repairs the structure of damaged hair, helping to restore its integrity.
- Intense hydration: Fights dehydration, providing increased elasticity and reducing breakage caused by dryness.
- Silky texture and shine: Leaves hair soft, shiny, and easy to style, creating a protective barrier against external factors.
Active ingredients:
- Ceramides: These essential lipids maintain hair health, reducing dryness and improving elasticity. They repair damage caused by heat and chemicals, protecting hair against external aggressors.
- Collagen: Deeply nourishes, strengthens, and restructures fragile hair, combating frizz and providing a healthy and shiny appearance.
- Cashmere proteins: Form a protective layer on the hair shaft, increasing resistance and elasticity without weighing it down. Gives hair a smooth texture and luxurious softness.
How to use:
- After shampooing, apply the mask evenly to washed and towel-dried hair, focusing on lengths and ends.
- Leave on for 3-5 minutes for optimal results.
- Emulsify with a little water, then rinse thoroughly.
PRO Tip: Use the mask together with Illumyna Repair Shampoo for a complete regeneration and intense nourishment experience.
Premium care for sensitized hair
The Illumyna Care Repair range is specially designed to restore the vitality and softness of chemically treated hair. With each use, you will rediscover the natural beauty of your hair, protected and deeply nourished. Choose this mask for a luxurious routine that redefines the health and shine of your hair!
Indola Hydrate Leave-In Spray Conditioner 300 ml is the leave-in conditioner from the Indola Hydrate line, for dry and fragile hair. Spray it on after shampooing and do not rinse it out. It detangles instantly and leaves hair soft, nourished and ready to style.
What it does for you
- Detangles instantly and makes combing easier.
- Smooths the cuticle, leaving hair soft and nourished.
- Better shine and a good base for styling.
- Frizz under control and protection against friction and brushing.
- Vegan formula, for daily use.
How to use it at home
- Wash your hair with Indola Hydrate shampoo.
- Towel-dry your hair thoroughly.
- Shake the bottle and spray evenly over the lengths and ends.
- Do not rinse. Comb and style as usual.
For what hair type
For normal to dry and fragile hair that tangles easily. It also works on wavy hair. For very damaged hair, it is not enough on its own: add a mask from the Repair line.
Active ingredients
- Hyaluronic acid derivative: increases the hair strand's hydration level and gives it elasticity.
- Panthenol: works together with hyaluronic acid for hydrated, soft and full-of-life hair.
What else you need
ProBeauty Tip. Spray a little more product onto the ends the next day, on dry hair, to tame rebellious strands. Hold it at a distance so as not to make the hair too wet.
Londa Professional Visible Repair Leave-In Conditioner 250 ml is the leave-in step in the Visible Repair range. It intensely nourishes and instantly repairs the structure of damaged hair. It has an antistatic effect, leaving hair softer and shinier.
What it does for you
- Intense nourishment for damaged hair, without rinsing.
- Instantly repairs the hair structure.
- No more static hair, thanks to the antistatic effect.
- Easier brushing, wet or dry.
- Softer and shinier hair after styling.
How to use it at home
- After washing, pat dry with a towel.
- Warm a small amount of conditioner between your palms.
- Distribute through the lengths and ends, on wet or dry hair.
- Do not rinse. Style your hair as usual.
For what hair type
For damaged, porous, or coarse hair that gets static and tangles. It works well on long hair with dry ends. For very fine hair that is oily at the roots, use a very small amount only on the ends to avoid weighing it down.
Active ingredients
- Silk extract: the ingredient that underpins the Visible Repair range, for smoother hair that feels silky to the touch.
- Almond oil: nourishes damaged lengths and helps them look shinier.
What else you need
- Visible Repair Shampoo for damaged hair
- Visible Repair Intensive Mask 200 ml
- Visible Repair Conditioner 250 ml
- Visible Repair Treatment 750 ml
ProBeauty Tip. Start with a pea-sized amount and add more only if needed. On dry hair, glide your palms only over the ends and static strands.
Kérastase Spécifique Bain Divalent Shampoo 250 ml is the balancing shampoo from the Spécifique range for oily roots and sensitized lengths. It purifies the scalp, reduces excess sebum and odors, and does not dry out the lengths. Hair stays fresh longer, so you no longer feel the need to wash it every day.
What it does for you
- Clean roots for longer: reduces excess sebum and odors on the scalp.
- Nourished lengths, not dry, even if the scalp is oily.
- Soft and shiny hair after every wash.
- More volume for hair that is flat at the roots.
- Easier to manage, with an ultra-light formula.
How to use it at home
- Apply the shampoo to wet hair and lather.
- Gently massage the scalp and lengths.
- Rinse thoroughly.
- Apply once more: the second wash lathers more and cleanses the lengths and ends.
- Rinse thoroughly again and continue with Masque Réhydratant on the lengths.
For what type of scalp
For the scalp that gets oily quickly, with dry or sensitized lengths. You can use it daily. If your scalp itches or gets slightly red, choose Bain Vital Dermo-Calm. If you have visible dandruff, you need an anti-dandruff shampoo.
Active ingredients
- Amino acid (glycine): helps regulate sebum and rebalances hydration, with a high affinity for the hair fiber.
- Vitamin B6: slows down excessive sebum production.
What else you need
- Masque Réhydratant, for dry lengths
- Bain Vital Dermo-Calm, for sensitive scalp
- Genesis Anti-Chute Fortifiant Serum
ProBeauty tip. On the first wash, focus on the scalp; on the second, let the lather run down the lengths. Rinse with warm water, not hot: very hot water makes the scalp appear oily faster.
Alfaparf Milano Semi Di Lino Leave-In Conditioner – Intensive Nourishment & Shine
Sold out💧 Intense hydration, protection, and shine for dry hair! Alfaparf Milano Semi Di Lino Moisture Leave-In Conditioner is the perfect solution for dry or very dry hair, offering an intensive treatment that softens, nourishes, and protects the hair fiber, without needing to be rinsed out.
🌿 Essential benefits for hydrated and silky hair:
✔️ Hydrates and nourishes – The formula, rich in lipids and nutrients, restores the hair's moisture balance.
✔️ Protects cosmetic color – Maintains color intensity and shine, protecting it from external aggressions.
✔️ Restores suppleness and luminosity – Hair becomes soft, easy to style, and looks healthy.
✔️ Does not weigh down hair – Lightweight texture, perfect for daily use.
✅ Key benefits:
✅ Deep hydration and anti-dryness effect
✅ Lightweight, leave-in formula, for daily use
✅ Protection against external factors and humidity
✅ Silky, supple, and easy-to-style hair
✅ Ideal for dry and very dry hair
🛠 How to use:
✔️ Apply a suitable amount to damp hair, distributing evenly through lengths and ends.
✔️ Do not rinse – continue with desired styling.
💙 Revitalize your hair and enjoy a fresh, radiant look every day with Alfaparf Milano Semi Di Lino Moisture Leave-In Conditioner! 💙
Nook Magic Argan Oil Wonderful Rebuilding Set brings together three products for damaged, dry, and porous hair in one package: Rescue Shampoo 250 ml, Rebuilding Mask 250 ml, and Absolute Oil 100 ml. The shampoo and mask are from the Wonderful range, made for hair reconstruction, while the oil comes from the Secret range.
What it does for you
- Stronger and more elastic hair: Rescue Shampoo cleanses and restores strength and vitality to weakened hair.
- Intense nourishment: Rebuilding Mask is designed for porous and very weakened hair, including hair stressed by repeated chemical treatments.
- Shine and softness after the mask, with visibly more compact hair.
- Silky touch and less frizz with Absolute Oil, which also helps prevent split ends.
- A complete routine, in the correct order: wash, mask, oil.
How to use it at home
- Apply the shampoo to wet hair, massage gently, leave it for a few moments, and rinse. Repeat if necessary.
- Pat the hair dry with a towel and apply the mask to the lengths and ends.
- Massage and leave it for 5–15 minutes, depending on the hair type, then rinse thoroughly.
- Put a few drops of oil in the palm of your hand and distribute them over the lengths and ends, on wet or dry hair. The oil is not rinsed out.
For what type of hair
For very weakened, damaged, dry, and porous hair, fine or thick, especially if it has undergone repeated dyeing or bleaching. If your hair is healthy and only slightly dry, a moisturizing routine from the Secret range is enough.
Active ingredients
- Argan oil from organic farming, in all three products: nourishes and adds shine.
- Chia seed extract from organic farming, in the shampoo and mask: helps nourish and hydrate the hair strand.
- Phytoproteins, in the shampoo: provide strength and elasticity.
- Macadamia oil and silk proteins, in Absolute Oil: silky touch.
What else you need
- Wonderful Rescue Shampoo
- Wonderful Rebuilding Mask
- Absolute Oil Hair Treatment
- Wonderful Deep Infusion Leave-In Treatment
- Wonderful Protein Booster Treatment
ProBeauty Tip. Squeeze the water out of the hair well before the mask: on wet hair, the mask becomes diluted and slides off the strand. On fine hair, apply the oil only to the ends, and on thick hair, to the lengths.
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