Gifts for Her

With argan oil, date oil, and fig oil. Ideal for dehydrated, very porous, and unruly hair, with or without curls. It has a disciplining effect, controlling hair volume and frizz. It deeply nourishes, regenerates, and strengthens the hair fiber, making it easier to manage, shinier, and silkier. Very suitable for chemically treated hair.

Directions for use: Shampoo and towel-dry hair, then apply evenly to the lengths and ends of the hair. Comb through and leave on for 3-5 minutes, then rinse thoroughly.

Nook Magic Argan Oil Wonderful is an intensely nourishing mask, specially created for damaged and unhealthy hair. With organic argan oil and chia extract, this mask is rich in botanical active ingredients with recognized regenerating and repairing properties for weakened, damaged, dry, and porous hair, regardless of its texture.

Key features:

1. Intensive reconstruction: The mask's restructuring formula offers intensive reconstruction for damaged and weakened hair.
2. Deep hydration: With organic argan oil and chia extract, the mask deeply nourishes and hydrates the hair fiber.
3. Regeneration and repair: The botanical active ingredients have recognized regenerating and repairing properties, contributing to the improvement of hair condition.
4. Suitable for all hair types: Regardless of hair texture, from fine to coarse, this mask is formulated to meet the diverse needs of all hair types.
5. Visible results: Hair becomes visibly healthier, denser, and restructured after use.

How to use:

1. Generous application: Apply a generous amount of mask to clean, damp hair.
2. Even distribution: Make sure to massage the mask well along the entire length of the hair, focusing on more affected areas.
3. Processing time: Leave the mask on for a recommended period depending on your needs (usually 5-10 minutes or as directed).
4. Rinse thoroughly: Rinse hair with lukewarm water until the mask is completely removed.

Nook Magic Argan Oil Wonderful Restructuring Hair Mask contributes to the deep revitalization and repair of hair, giving it a healthy and vibrant state.

✨ Instant velvetiness, intense hydration, and daily protection for impeccable hands

Sensus Velvet Hand Cream is the ideal professional solution for daily hand care, both in the salon and at home. Its delicate formula, with a fine texture and fast absorption, deeply moisturizes the skin, leaving it visibly smoother, more supple, and velvety, without a greasy feeling.

Perfect for beauty professionals, this cream is the ideal ally against dryness caused by frequent washing, sanitizers, or aggressive external factors.

🌿 Key benefits:
• Intensely hydrates and nourishes the skin of the hands
• Velvety texture, with rapid absorption
• Leaves no greasy film
• Restores skin elasticity and comfort
• Ideal for frequent, daily use
• Practical 50 ml format – perfect for your bag or workstation

💖 Result: soft, protected, and well-groomed hands, with a healthy and pleasant-to-touch appearance.

Transform your hair with Sensus Giulietta Permanent Ammonia Lifting Hair Dye 100ml, a professional oxidative coloring treatment, designed to provide perfect coverage, intense shine, and up to 4+ levels of lift.

💡 Its exclusive formula, enriched with luminescine, vegetable keratin, and argan oil, protects the hair fiber, keeping hair healthy, hydrated, and full of vitality. The reflections are rich, natural, and long-lasting, and the color is effectively sealed into the hair strand, preventing premature fading.

🔥 Key benefits:

✅ Permanent cosmetic coloring – Professional results, vibrant and long-lasting reflections.

✅ Up to 4+ levels of lift – Perfect for ultra-bright blondes.

✅ 100% gray hair coverage – High-performance pigments for a uniform color.

✅ Hydration & restructuring – Formula with vegetable keratin & argan oil for strong and healthy hair.

✅ Luminescence technology – Transforms UV rays into reflective light for shinier hair.

✅ PPD-free formula – Gentle on hair and scalp, suitable for frequent use.

🔹 How to use:

1️⃣ Preparation: Do not wash hair before application. Use protective gloves.

2️⃣ Mixing:

• Standard coloring: 1:1.5 Giulietta Dye + Lux Activator (10, 20, 30, 40 Vol).

• For super-blonde: 1:2 Giulietta Super-blonde Dye + Lux Activator 40 Vol.

3️⃣ Application:

• On natural hair, apply first to lengths and ends, then to the roots.

• For root touch-ups, apply first to new growth, then to lengths if necessary.

4️⃣ Processing time:

• 30’-55’ depending on the desired level of lift and the oxidant used.

5️⃣ Finishing: Rinse thoroughly and use shampoo and conditioner for color protection.

📌 Recommended for:

✔️ Professional colorists & beauty salons – Ideal for premium coloring services.

✔️ Individuals who desire a vibrant, uniform, and long-lasting color.

✔️ Bright blondes & intense reflections – Specially formulated for extreme lift.

Discover the secret to disciplined and shiny hair with Nook Magic Argan Oil Discipline Shampoo. Featuring an innovative formula with Argan Oil and Wild Fig Oil, this shampoo is the perfect solution for unruly, fragile, and dehydrated hair, whether it's curly or straight.

The application is simple and effective:
Apply to wet hair, massage gently to activate the rich formula with beneficial ingredients, then rinse. This hair care routine not only hydrates but also strengthens the hair fiber, providing elasticity and vitality.

Nook Magic Argan Oil Discipline Shampoo is the ideal choice for women who desire easy-to-style, soft, and shiny hair. Discover the secret to luxurious hair care with this shampoo specially created to transform unruly hair into a treasure of disciplined and healthy beauty.

Nook Difference Energizing Stimulating Shampoo is the shampoo from the Energizing range, made for fragile and weakened hair, prone to falling out. It cleanses the scalp, strengthens the hair strand and helps regulate sebum. It is the first step if you also use an Energizing lotion.

What it does for you

• Stronger hair strand: the active ingredients work on the entire structure of the hair and strengthen it.
• Scalp that gets greasy less easily: the formula helps regulate sebum production.
• Volume and vitality for weakened hair, plus hydration, so the hair strand does not remain rough.
• A feeling of freshness that lasts long after washing, thanks to the balsamic and spicy fragrance.
• Gentle formula: free from SLES and SLS, dermatologically tested and tested for nickel, chrome and cobalt, without silicones and without paraffins.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Apply a small amount of shampoo directly to the scalp and lather with water.
3. Gently massage the scalp with the pads of your fingers for a few minutes. The brand recommends massage to help microcirculation.
4. Rinse carefully. If your hair is very dirty or has styling products, repeat.
5. If you use an Energizing lotion, apply it afterwards, to the clean scalp.

For what type of hair

For fragile, thinning and weakened hair, prone to falling out, especially when the scalp gets greasy quickly. The brand also recommends it as a daily-use shampoo in summer. It is not designed for dandruff or for an irritated scalp: for those ranges, there is Purifying and Leniderm. If the hair falls out suddenly, in large quantities or in patches, or if the scalp problem does not go away, go to a dermatologist first: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Hexapeptide-11: the peptide that the brand lists among the key ingredients of the Energizing range.
• Green tea and fruit extracts: the plant extracts in the complex that the brand describes as stimulating and fortifying.
• Honey, coconut and brown sugar: the ingredients in the same formula, which accompany the hydration effect described by the brand.

What else you need

• Energizing Maintenance Lotion for the scalp
• Energizing Super-Active Intense Lotion
• Energizing Maintenance Lotion in vials
• Energizing Sensitive Lotion without alcohol, for sensitive scalp
• Light Nook Beauty Family Comfort Conditioner

ProBeauty's tip. Energizing lotions are applied to a clean scalp. Use them on the days you wash with this shampoo, so you do not spread the lotion over sebum and styling product residue.

Sensus MC2 Permanent Ammonia-Free Hair Color 100 ml is Sensus's permanent oxidative hair color without ammonia, PPD, parabens, silicones, or added resorcinol. It provides 100% gray coverage and lifts up to 3 levels. Mix 1:1.5 with Lux Activator or Cream Activator.

What it does for you

• 100% gray coverage across the entire shade range.
• Uniform, long-lasting color with balanced tones and bases.
• Gentle on hair and scalp, without ammonia, PPD, parabens, or silicones.
• Soft, shiny, and hydrated hair after coloring, thanks to the ARC complex, quinoa, and acai berries.
• Lifts up to 3 levels, while the Super High Lift series lifts natural hair by 4–5 levels.
• Fresh, delicate fragrance during coloring.

How to use it at home

1. Perform an allergy test according to the instructions on the box and wear gloves.
2. Weigh 40 g of color and 60 g of Lux Activator or Cream Activator (1:1.5 ratio). Choose 3%, 6%, 9%, or 12% depending on how much you want to lift.
3. Apply the mixture with the brush and deposit it on the hair without rubbing.
4. For touch-ups, apply only to the roots. The processing time is between 30 and 55 minutes after applying the activator; with 6%, leave it on for 35 minutes.
5. For the first application on natural hair, start with the lengths and ends, 2 cm from the roots. After 20 minutes, without rinsing, prepare a fresh mixture, apply it to all the hair, and leave it for another 35 minutes.
6. Emulsify, rinse thoroughly, then use an Illumyna Tech acidifying shampoo and mask.

For what hair type

For all hair types, including those with a lot of gray hair, and for anyone who wants a permanent ammonia-free color. For more than 3 levels of lift, you need the Super High Lift series with 12% activator at a 1:2 ratio, which, however, does not cover gray hair. Do not color if the scalp is sensitive, irritated, or injured.

Active ingredients

• ARC (Active Revitalizing Complex): plant-based amino acids that mimic the hair's keratin and strengthen it during coloring.
• Quinoa: natural proteins that protect the hair and help the color last longer.
• Acai berries: rich in phytosterols, fatty acids, and vitamin C, they hydrate and soften the hair.

What else you need

• Lux Activator 6%, for gray hair
• Lux Activator 9%, for more lift
• Nectar, hair color care additive
• Illumyna Tech Locking Acidifying Shampoo
• Coloring brush
• Scale for accurate dosing

ProBeauty tip. Cool shades, such as the new .01 and .27, come out more true to tone with an activator one level higher than usual. For example, from a natural 6 to a cool 8, Sensus recommends 12% instead of 9%.

Discover Sensus ColorGrace Permanent Hair Color with Ammonia 100ml, a dynamic and versatile professional hair color with a rich and intensely hydrating texture, offering pure, deep, and natural tones. Formulated without PPD and resorcinol, this permanent hair color ensures gentle yet high-performance coloring, with 100% gray hair coverage and luminous reflections that remain stable over time.

💡 Innovative formula with KAP SHINE TRIPLEX – Protects the scalp and restructures the hair strand from within, keeping it strong and healthy.

💡 Wide range of shades & up to 4 levels of lift – Including the Super High Lift series for ultra-light blondes.

🔥 Key Benefits:

✅ 100% gray hair coverage – Uniform and long-lasting color, without compromise.

✅ Intense protection and hydration – Formula with KAP SHINE TRIPLEX keeps hair healthy and shiny.

✅ Up to 4+ levels of lift – Ideal for vibrant shades and luminous blondes.

✅ Natural tones & radiant reflections – High-quality pigments for perfect results.

🔹 How to use:

1️⃣ Preparation: Wear protective gloves and apply to dry, unwashed hair.

2️⃣ Mixing:

• For standard coloring: Ratio 1:1.5 with appropriate developer (3%, 6%, 9%, 12%).

• For Super High Lift blondes: Ratio 1:2 with 12% developer.

3️⃣ Application: Distribute the hair color evenly, according to the chosen technique.

4️⃣ Processing time:

• Color refresh & shine effect: 15 min with 3% developer.

• Tone-on-tone coloring: 25 min with 3% developer.

• Classic coloring: 30-55 min, depending on hair structure and gray hair percentage.

• For intense lift (Super High Lift): 55 min with 12% developer.

5️⃣ Finishing: Rinse thoroughly and wash with shampoo for color-treated hair, followed by conditioner or treatment for color protection.

✅ Neutral fragrance & creamy texture – Pleasant coloring experience, without strong odor.

✅ Safe coloring without PPD & resorcinol – Minimizes irritation risk and protects the scalp.

📌 Recommended for:

✔️ Hairstylists & professional salons – Guaranteed performance for advanced coloring techniques.

✔️ Individuals seeking vibrant, uniform, and long-lasting color.

✔️ Luminous blondes & natural reflections – Perfect for achieving a shiny and healthy look.

Nook Magic Argan Oil Wonderful is a shampoo specially created for the regeneration of damaged hair that has undergone chemical or physical treatments. With a nourishing formula containing carefully selected organic ingredients, this shampoo transforms lifeless hair into shiny and healthy hair.

The main ingredients include organic argan oil, chia extract, and top-quality vegetable proteins. Its complex formula of vegetable proteins has regenerating and repairing properties, addressing weak, damaged, dry, or porous hair, regardless of its texture.

How to use:
1. Apply to wet hair, distributing the shampoo evenly throughout.
2. Massage in circular motions to create a dense and creamy lather.
3. Leave on for 1-2 minutes to allow the ingredients to penetrate the hair shaft.
4. Rinse thoroughly with lukewarm water.
5. Repeat the process if necessary.
6. For optimal results, follow with a conditioner or mask from the Nook Magic Argan Oil range suitable for your hair type.

This regenerating shampoo provides nourishment and hydration to the hair fiber, restoring hair's strength, elasticity, vitality, and shine.

This is a nourishing mask for dry, stressed, and chemically treated hair. It contains extracts and active ingredients of avocado, flaxseed oil, and carrots that provide strength and a restructuring effect to the hair. Thanks to its rich composition, hair becomes silky, soft, and shiny. It provides restructuring and vitality to the hair fiber. It has a fruity and lavender scent.

Features:

-light texture that doesn't weigh hair down

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to the hair fiber

How to use: After washing your hair, apply a sufficient amount to damp hair, focusing on the lengths and ends. Leave on for a few minutes, then rinse thoroughly with water and dry your hair as usual.

Puring Keepcolor Shampoo for Color-Treated Hair is the Keepcolor range's maintenance shampoo for color-treated and chemically treated hair. It is formulated with vitamin E and flaxseed oil, which nourish and moisturize. It adds shine and enhances color highlights.

What it does for you

• Color lasts longer and remains intense and vibrant.
• Enhanced highlights with visible shine.
• Nourishment and hydration for color-treated hair.
• Antioxidant action, which helps protect color.
• Silky, soft hair with a healthier appearance.

How to use it at home

1. Thoroughly wet your hair with warm water.
2. Apply the shampoo and massage into the scalp and through the lengths.
3. Rinse thoroughly.
4. Follow with Keepcolor conditioner or mask.

For what hair type

For color-treated, highlighted, or chemically treated hair that loses its intensity quickly. It does not neutralize yellow tones in bleached blonde hair: for that, you need a purple shampoo, such as Puring Silver. For natural, untreated hair, choose Hydrargan or Richness.

Active ingredients

• Vitamin E: an antioxidant that helps color retain its intensity and shine for longer.
• Flaxseed oil: nourishes and moisturizes color-treated hair, keeping it soft and radiant.

What else you need

• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Mask for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the first few days after coloring, wash your hair less frequently and with warm, not hot, water. Apply the shampoo mainly to the scalp and let the lather run through the lengths as you rinse. The shampoo has a coffee scent.

Nook Magic Arganoil Secret Miracle Butter is a nourishing and repairing butter mask for very dry hair. It is suitable for all hair types, but is especially designed for damaged, sensitized, chemically treated, dull, and lifeless hair.

What it does for you

• Stronger, more elastic, and shinier hair, with a younger and healthier appearance.
• Deep nourishment for dry and damaged hair fibers.
• Less frizz: helps seal the cuticles and combats dehydration.
• Hair more resistant to the effects of free radicals.
• Vegan formula, free from sulfates, SLES, SLS, paraffins, and artificial colorants, with over 90% ingredients of natural origin (ISO 16128), in a 100% R-PET jar.

How to use it at home

1. Wash your hair with Silkifying Shampoo.
2. Towel-dry your hair.
3. Distribute the mask through wet hair and comb it through to ensure it reaches every strand.
4. Leave it on for a few minutes, or longer if your hair is very dry.
5. Rinse thoroughly.

For what hair type

For very dry, sensitized, chemically treated, and dull hair. Nook says it is suitable for all hair types, but it may be too rich for fine hair that is only slightly dry: in that case, Silkifying Pak is the lighter option.

Active ingredients

• Argan oil from organic farming: nourishes and adds shine.
• Muru muru butter from organic farming: a rich plant butter that softens very dry hair.

What else you need

• Silkifying Shampoo moisturizing shampoo
• Absolute Oil argan oil
• Absolute One leave-in spray mask
• Wide-tooth comb

ProBeauty tip. Comb the mask through your hair with a wide-tooth comb, as Nook also recommends. This way, it reaches the inside of the strands, not just the outer layer where you spread it with your palms.

Creamy oxidizing emulsion, rich in hair softening substances, provides protection and shine, makes mixing easy and does not "work" during application.

Features:

-creamy consistency

-contains hair-protecting ingredients

-imparts shine

-allows for easy mixing

-does not allow oxidation during application

How to use: Wear protective gloves! Mix in the proportion indicated on the specific hair coloring or bleaching product. Follow the instructions for use for an excellent result.

Puring Blonderesolve Silver Shampoo Anti-Yellowing Shampoo is the purple shampoo from the Blonderesolve line for blonde, bleached, or grey hair. The purple pigment tones down unwanted yellow tones on greys, very light blondes, and highlights. It is enriched with grapeseed oil and silk proteins.

What it does for you

• Less yellow on light blonde, bleached, and highlighted hair.
• Cleaner greys and whites, without yellow tones.
• Nourished hair, even though the shampoo works on the tone.
• Brightness for light shades, with clearer tones.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp and lengths.
3. Rinse carefully until the water runs clear.
4. Follow with a conditioner or mask on the lengths and ends.

For what hair type

For grey or white hair, very light blonde, bleached, and highlighted hair. It is not for dark hair: the purple pigment has nothing to neutralize there. For warm, golden blondes that you want to keep that way, use it sparingly.

Active ingredients

• Purple pigment: tones down unwanted yellow tones on light shades.
• Grapeseed oil: nourishes bleached hair and gives it brightness.
• Silk proteins: help the hair remain silky and shiny.

What else you need

• Keepcolor Mask for dyed and bleached hair
• Keepcolor Conditioner for dyed and bleached hair
• Richness Intensive Mask for dry hair
• Keepcolor Two-Phase Conditioner

ProBeauty Tip. If it is your first time using a purple shampoo, try it first on a strand at the nape of your neck and rinse it out quickly. See how the pigment takes to your hair and only then use it on your whole head. The fragrance is grape.

It is a nourishing shampoo for dry, stressed, and chemically treated hair. It contains avocado extracts and active ingredients, silk proteins, and milk proteins that give strength and a restructuring effect to the hair. By using it, hair becomes silky, full of shine, and easy to comb. It has a moisturizing effect and protects the hair structure's fiber. It has a subtle milk scent.

Features:

-light texture that doesn't weigh down hair

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to hair fiber

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse very well with plenty of water. Repeat this step if necessary, then apply a suitable Conditioner/Treatment for your hair.

Ajmal Sacrifice for Her is a floral and musky eau de parfum for women in a 50 ml bottle. Ajmal created it for the sensitive, intelligent, and confident woman who does not need to stand out. The fragrance opens brightly with jasmine and settles warmly on amber and musk.

What it smells like

• Top notes: jasmine and aquatic notes for a fresh opening, like flowers sprinkled with water.
• Heart notes: orange blossom and vanilla, which provide the floral and soft elements.
• Base notes: amber and musk, which linger close to the skin.

You will smell the top notes immediately, the heart emerges as they settle, and the base is what remains at the end. Ajmal describes the journey from an aquatic and floral opening to an amber and musky base.

When to wear it

Ajmal recommends wearing it most during spring and summer. It is perfect to wear yourself or to give as a gift.

How to apply it

1. Spray after a shower onto clean, moisturized skin. On dry skin, the floral notes fade more quickly.
2. Choose warm spots: the wrists, the base of the neck, and behind the ears.
3. Hold the bottle at a short distance so the fragrance settles like a fine mist.
4. Do not rub your wrists together. Let the fragrance dry on its own.
5. If you want to smell it again in the afternoon, add a single spray, not more.

Specifications

What else you may need

• Sacrifice for Her sample, 1.5 ml
• Sacrifice for Her gift set
• Ajmal Sacrifice II for Him, the masculine counterpart
• Ajmal Raindrops, floral and fruity, for women
• Ajmal Amber Musc, floral and musky

ProBeauty tip. Do not decide after the first few minutes, when the jasmine is most vibrant. The amber and musk in the base only reveal how the fragrance wears on your skin later, so wear it for a few hours before judging it.

Sensus InBlonde Ultra Platinum 9 Deco

Achieve the perfect blonde with Sensus InBlonde Ultra Platinum 9 Deco, a gray bleaching powder with neutralizing action and high lightening power. This product is ideal for bleaching services on difficult and cosmetically colored hair, allowing hair to be lifted by up to 9 levels. It is an essential tool for professionals who want to achieve pure and brilliant blonde shades.

Key Features:

• Intensive Bleaching: Allows hair to be lifted by up to 9 levels.
• Neutralizing Action: Ideal for neutralizing unwanted tones in difficult and cosmetically colored hair.
• Versatile Application: Suitable for various bleaching techniques.

Active Ingredients:

• Vegetable Carbon: Also known as activated charcoal, it is obtained from birch and willow wood, having strong absorbent activity. It purifies and regenerates hair, being an excellent natural purifier.
• Apricot Oil: Moisturizing and emollient, this oil is renowned for its soothing, anti-inflammatory, and antiseptic qualities. It contains vitamins A and E, helping to reduce hair frizz and protecting it from damage.
• Babassu Oil: With anti-aging and emollient properties, this oil is ideal for dry and weakened hair, providing a nourishing and protective action.

How to Use:

1. Mixing:
   • In a non-metallic bowl, combine 30g of Ultra Platinum 9 Deco powder with 60g of Sensus Lux Activator, in a 1:2 ratio.
   • Choose the desired volume of oxidant: 10/20/30/40 vol and mix until you obtain a creamy and homogeneous consistency.
2. Application:
   • Apply the mixture to dry, unwashed hair.
   • Distribute evenly to ensure complete and precise coverage.
3. Processing Time:
   • Leave the product to act for 10 to 50 minutes, depending on the desired level of lift.
   • Periodically check the hair to achieve the desired result.
4. Finishing:
   • Rinse hair thoroughly to remove the product.
   • Wash hair with shampoo and apply a suitable conditioner to ensure necessary hydration and protection.

This product is indispensable for any professional who wants to offer high-quality bleaching services and achieve spectacular results on difficult and cosmetically colored hair.

Puring Pureclean Purifying Shampoo for Oily Scalp is the shampoo from the Pureclean range, designed for oily hair and dandruff-prone scalps. It contains piroctone olamine, nettle extract and rosemary extract. It cleanses, purifies and helps control sebum, leaving hair feeling fresh and clean.

What it does for you

• Clean and fresh scalp, with hair left clean and balanced.
• Helps control sebum for a more balanced scalp.
• Helps remove visible dandruff from the scalp and hair.
• Helps soothe the itching sensation and tension on sensitive scalps.
• Balanced cleansing, suitable for everyday washing.

How to use it at home

1. Wet hair and scalp thoroughly.
2. Apply the shampoo and massage the scalp with your fingertips.
3. Rinse thoroughly until no more foam remains.
4. If you need conditioner, apply it only to the lengths and ends.

For what type of scalp

For oily scalps, with impurities or dandruff, including when it is sensitive and easily irritated. It is not designed for dry scalps without excess sebum. If dandruff is abundant or the scalp is wounded, seek advice from a dermatologist.

Active ingredients

• Piroctone olamine: the range's key ingredient designed for dandruff-prone scalps.
• Nettle extract: purifies and helps balance oily scalps.
• Rosemary extract: complements the purifying action and leaves a fresh sensation.

What else you may need

• Lightweight Everyday Herbal Fresh Conditioner
• Refreshing Everyday Shampoo for frequent washing
• Extra Comfort Pre-Shampoo Scalp Prep Treatment

ProBeauty Tip. Wash with warm, not hot, water: it is gentler on sensitive scalps. The fragrance of kumquat, lemon and yuzu leaves a clean sensation that is perfect for mornings.

Oxidant Nook Service Color Activator 3% 10Vol
For maximum results, when performing the coloring service with The Origin Color dye, we recommend using The Service Color Oxidant.
Its rich and creamy composition allows the user to obtain a mix that is very easy to apply, adheres perfectly to the hair, thus helping the pigments penetrate the hair shaft. Its formula, enriched with Baobab Oil, guarantees delicate protection during bleaching and leaves hair shiny, soft, and hydrated.

💫 Discover oriental floral sophistication with Ajmal Entice Allura – a vibrant, modern, and seductive fragrance for the woman who loves discreet elegance.

Launched in 2010, this perfume by Ajmal, the renowned brand from the United Arab Emirates, captivates with a balanced composition where energizing citrus harmoniously intertwines with opulent flowers and woody base notes, creating a sensual, sophisticated, and feminine aura.

🌼 Olfactory pyramid

• Top notes: lemon, mandarin, and sage – for a refreshing and bright start
• Middle notes: tuberose and jasmine – the floral heart, elegant and intoxicating
• Base notes: sandalwood, cedar, and musk – adding depth, warmth, and longevity

🌟 Ideal for:
✔️ Women who love refined floral perfumes
✔️ Day or evening, office or special events
✔️ An unforgettable gift for a loved one

🛍️ Choose Ajmal Entice Allura if you desire a sophisticated perfume with personality that emanates femininity and freshness. A modern classic that won't be forgotten!

For fine, frizzy and stressed hair. The shampoo with argan oil, coconut milk, and whole rice milk has an antistatic effect, giving body to fine, shapeless, tired hair. It strengthens and revitalizes dehydrated and stressed hair, providing it with strength and elasticity. It leaves hair shiny and light, without weighing it down.

Directions for use: Apply to wet hair, massage gently and rinse. Ideal for daily use.

Puring Hydrargan Moisturizing Conditioner with Argan Oil complements the Hydrargan range shampoo for normal to dry hair. It detangles and moisturizes the hair, making it easy to comb through without weighing it down. It is enriched with argan oil and flaxseed oil.

What it does for you

• Easy detangling and combing without pulling.
• Soft and silky hair after every wash.
• Moisture for dehydrated and dry hair.
• Weightless shine, leaving the hair light.

How to use it at home

1. Wash your hair with Hydrargan shampoo.
2. Pat dry with a towel, without rubbing.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For normal to dry hair that tangles easily and has become dull. It is also suitable for finer hair. If you have thick, porous, and very dry hair, the Richness conditioner is more suitable. For color-treated hair, choose Keepcolor.

Active ingredients

• Argan oil: the key ingredient in the Hydrargan range, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrargan Moisturizing Shampoo
• Hydrargan Moisturizing Mask
• Hydrargan Two-Phase Leave-In Conditioner
• Hydrargan Leave-In Spray Milk

ProBeauty Tip. Apply the conditioner to the ends first, then work up to the mid-lengths with what remains in your palms. The ends are the driest and need the most product.

Discover the secret to disciplined and shiny hair with Nook Magic Argan Oil Discipline Shampoo. With an innovative formula containing Argan Oil and Wild Fig Oil, this shampoo is the perfect solution for rebellious, fragile, and dehydrated hair, whether it's curly or straight.

The usage is simple and effective:
Apply to wet hair, gently massage to activate the rich formula of beneficial ingredients, then rinse. This hair care routine not only moisturizes but also strengthens the hair fiber, providing elasticity and vitality.

Nook Magic Argan Oil Discipline Shampoo is the ideal choice for women who want manageable, soft, and shiny hair. Discover the secret to luxurious hair care with this shampoo specially created to transform rebellious hair into a treasure of disciplined and healthy beauty.

Ajmal Sacrifice for Her is an aquatic floral fragrance for the modern, dynamic, and self-confident woman who knows exactly what she wants. The woman who wears this perfume loves fashion, refinement, and is always innovative company. The perfume is suitable for any occasion. Exotic accords of captivating jasmine blend perfectly with crystal clear aquatic notes from the start. Orange blossoms, full of charm and tenderness, highlight your natural beauty and personal style. The enchanting and fabulous essence of vanilla pampers your senses and gives you a pleasant touch of sensuality. Seductive accords of amber, precious musk, and wood envelop your skin for a long time. This unique combination of essences creates an unmistakable aroma. The perfume can be worn carefree, all day long. Everywhere it creates a distinctive atmosphere that will delight everyone around you.
Composition:

Top notes: jasmine, aquatic notes
Heart notes: orange blossom, vanilla
Base notes: wood, amber, musk
Fragrance groups: floral

Direct dye is a nourishing hair coloring treatment. Revitalizing color masks that can be mixed together, suitable for providing vibrant reflections or for maintaining permanent colors.

ARC - Active Revitalizing Complex

Properties: With natural, certified and innovative ingredients that strengthen the internal structure of the hair. Promotes ionic bonds with the hair's keratin structure; penetrates deep into the fiber bringing it back to the level of natural hair. A blend of biomimetic plant amino acids that mimic the activities of the hair's keratin structure.

Benefits: Strengthens and rejuvenates hair. It has a restorative, multifunctional action, optimized to interact at a molecular level in the hair. Restores hair fibers.

Application:

Apply to freshly washed hair. Depending on the shade chosen, the recommended application level is:

01 Platinum apply to levels 10-11

10 White apply to levels 9-11

02 Sand apply to levels 9-11

03 Gold apply to levels 8-11

34 Caramel apply to levels 6-11

32 Brownie apply to levels 5-11

43 Chocolate apply to levels 4-6

23 Espresso apply to levels 3-5

40 Copper apply to levels 6-8

75 Strawberry apply to levels 4-6

1 Black apply to levels 1-4

00 Clear apply to all levels

Clear can be mixed with any shade to dilute the color intensity. Used alone, Clear gives shine to the hair.

Instructions:

Wash hair and towel dry to remove excess water. Wear gloves to protect your hands from the color. Apply the product all over the hair length and ends, then comb to ensure it is evenly distributed. Do not apply to the scalp. Leave on for 3 - 15 minutes, depending on the desired intensity of shine. Rinse thoroughly.

Achieve even and long-lasting color with Puring Tutto Colors Oxidizing Cream 9% (30 Vol), the professional oxidizing emulsion that facilitates color lift and protects the hair's structure during the coloring or bleaching process.

💡 Its advanced formula with protective ingredients prevents unwanted oxidation, maintaining the hair's natural hydration and shine. Thanks to its creamy texture, it ensures easy mixing and uniform application, being compatible with all professional coloring and bleaching techniques.

🔥 Key Benefits:

✅ Balanced oxidizing power – Perfect for coloring, bleaching, and shade lightening.

✅ Creamy texture for uniform application – Does not drip, ensures optimal adherence.

✅ Contains protective ingredients – Prevents degradation and drying of the hair strand.

✅ Provides shine & suppleness – Hair remains shiny and smooth after coloring.

✅ Does not oxidize prematurely during application – Guaranteed stability for precise results.

🔹 How to Use:

1️⃣ Preparation: Wear protective gloves to avoid skin contact.

2️⃣ Mixing: Combine with hair dye or bleaching powder according to the instructions of the product used.

3️⃣ Application: Distribute evenly on hair, observing the recommended processing time.

4️⃣ Finishing: Rinse thoroughly and use a shampoo and conditioner for colored/bleached hair to seal the color.

📌 Recommended for:

✔️ Professional coloring & bleaching – Ideal for precise shade lightening.

✔️ Natural or chemically treated hair – Offers protection and maintains hair strand integrity.

✔️ Stylists & professional colorists – Guaranteed performance in every application.

The Puring Tuttocolors Hair Dye Brush is a black brush with the Tuttocolors inscription, designed for applying hair dye. It has a wide head with dense bristles and a thin, pointed handle that you can use to divide hair into sections. It is the basic tool you need to dye your hair neatly at home.

What it does for you

• Even application: spread the dye evenly from the roots to the lengths.
• Precise parts, drawn with the pointed tip of the handle.
• Better control than by hand, especially at the roots.
• Works with any mixture applied with the brush: dye, bleach, mask.
• Fits with the Tuttocolors dye bowl, for a complete dyeing set.

How to use it at home

1. Prepare the mixture in a bowl and put on gloves.
2. With the tip of the handle, draw a part and separate a thin section of hair.
3. Load the brush with a little dye and spread it on the root, on both sides of the part.
4. Continue section by section, at small distances, until you cover the entire head.
5. After dyeing, wash the brush immediately with warm water and let it dry.

For what type of work

For dyeing the roots, the entire hair, or for applying bleach to areas. For very fine highlights, you may also need foil or a narrower brush.

What else you need

• Tuttocolors dye bowl
• Tuttocolors hair dye capes, 30 pcs
• Flory Color ammonia-free dye
• Fruity Color dye
• Tuttocolors 6% 20 vol cream oxidant

ProBeauty tip. Work with sections no more than one finger wide. Thin sections receive dye all over, and the root is left without gaps.

Puring Keepcolor Hair Mask for Color-Treated Hair is the color-maintenance mask from the Keepcolor line, for color-treated or highlighted hair. With flaxseed oil and vitamin E, it helps the color retain its intensity and shine. At the same time, it nourishes and deeply hydrates the hair fiber.

What it does for you

• Intense color for longer, with a strong and long-lasting shine.
• Deep nourishment and hydration for color-treated and bleached hair.
• Antioxidant action: vitamins help protect the hair fiber from free radicals.
• Hair fiber in better condition, with a healthier appearance.

How to use it at home

1. Wash your hair with Keepcolor shampoo and towel-dry.
2. Apply the mask to the lengths and ends.
3. Comb through to distribute evenly.
4. Leave on for 3–5 minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For color-treated, highlighted, bleached, stressed, or dull hair. If your hair is not color-treated but is dry, choose the Richness or Hydrargan mask. For yellowing blonde hair, the mask alone is not enough.

Active ingredients

• Flaxseed oil: nourishes and hydrates the color-treated hair fiber, keeping it soft and luminous.
• Vitamin E: an antioxidant that helps the color retain its intensity and shine for longer.

What else you need

• Keepcolor Shampoo for Color-Treated Hair
• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the weeks after coloring, don't skip the mask: use it instead of conditioner whenever your hair feels rough. Rinse with lukewarm to cool water to preserve the shine. The scent is milky.

Nook Artisan Riccioletto Curl Cream 200 ml is a fluid styling cream for curly and wavy hair. It reshapes and revives the curl, whether natural or permed. Waves come out soft, bouncy, and natural.

What it does for you

• Defined and bouncy curls, with natural and flexible hold.
• Less frizz: the cream coats with a film and protects the lengths and ends.
• Volume kept under control, so curly hair doesn't puff out in all directions.
• Hydrated and elastic hair, thanks to the passionflower and honey extract in the formula.
• Protection against thermal and mechanical stress, with UV filter in the formula.

How to use it at home

1. Wash your hair and gently towel-dry it. The cream is applied to damp hair.
2. Take a little cream in your palms and work the strands with your hands, following their natural shape.
3. Let your hair air-dry or use the diffuser on medium heat.
4. On dry hair, apply a very small amount to separate the strands and redefine the waves.

For what type of hair

For curly and wavy hair, natural or permed. It does not create curls on straight hair: it defines the shape the hair already has. If you want a firm hold, for curls that need to last all day, Spumiglia foam, with very strong hold, is better suited for you.

Active ingredients

• Passionflower extract: part of the formula that gives the curl elasticity and hydration.
• Honey: together with passionflower, it helps hair stay hydrated.
• UV filter: included in the formula, along with protection against thermal and mechanical stress.

What else you need

• Artisan Spumiglia Very Strong Hold Curl Foam
• Artisan Hair in the Wind Beach Effect Spray
• Magic Arganoil Curly Forever Shampoo for Curly and Wavy Hair
• Magic Arganoil Curly Forever Leave-In Conditioner for Curly and Wavy Hair
• Universal Diffuser for Blow Dryer

ProBeauty Tip. Apply it immediately after towel-drying, while the hair is still very damp, and don't touch the curls while they dry. The less you scrunch them, the more defined and frizz-free they will be.

Nook Service Color Activator 9% 30Vol
For maximum results when coloring with The Origin Color hair dye, we recommend using The Service Color Activator.
Its rich and creamy composition allows the user to obtain a very easy-to-apply mix that adheres perfectly to the hair, thus helping the pigments penetrate the hair shaft. Its formula, enriched with baobab oil, guarantees delicate protection during the coloring process and leaves hair shiny, soft, and hydrated.

Ajmal Raindrops is a fruity, floral, and fresh eau de parfum for women in a 50 ml bottle. Ajmal designed it for today's woman who wants a practical, clean fragrance that evokes the outdoors. The house speaks of simple elegance, without exaggeration.

How it smells

• Top notes: bergamot, mandarin, orange, and orange blossom, a citrus opening.
• Heart notes: rose, ylang-ylang, and jasmine, the floral part.
• Base notes: musk, amber, and styrax, a resin with a warm, balsamic scent.

Citrus is the first thing you smell. As it fades, the flowers emerge, while the musk and amber base gives it a warm, delicate finish.

When to wear it

Ajmal presents it as an everyday fragrance: at the office, at brunch, or for a weekend outing.

How to apply it

1. Spray on clean skin after applying body cream.
2. Apply it to your wrists and the sides of your neck.
3. Hold the bottle at a short distance, not touching the skin.
4. Let it dry on its own. Rubbing speeds up the evaporation of the citrus notes.
5. Being fresh, you can refresh it throughout the day with a single spray.

Specifications

What else you might need

• Raindrops sample, 1.5 ml
• Raindrops gift set
• Ajmal Raindrops Fleur Intense, 100 ml
• Ajmal Sacrifice for Her, floral and musky
• Ajmal My Wonder, floral and fruity, for women

ProBeauty's tip. Raindrops is a safe choice for a first Ajmal fragrance or as a gift when you are not exactly sure about the other person's tastes. It is bright and easy to wear during the day, and the citrus opening is not overpowering.

Lux Activator is a special stabilized oxidizing cream, enriched with innovative active ingredients such as: luminiscine, vegetable keratin, and argan oil.

INGREDIENTS:

VEGETABLE KERATIN

Properties: A blend of 18 plant-based amino acids, it is rich in the amino acid cysteine. It creates disulfide bonds that give hair greater strength.

Benefits: Strengthens and thickens hair fibers and improves their elasticity. Repairs the structure of damaged hair.

LUMINESCINE

Properties: Obtained from the flowers of verbascum, a plant found in the Mediterranean area. This active ingredient can absorb UV rays.

Benefits: Transforms UV rays into a new light source that gives hair exceptional shine.

ARGAN

Properties: Argan oil is obtained from the fruits of the argan tree and is rich in antioxidants such as vitamin E, fatty acids, and flavonoids.

Benefits: Helps prevent hair aging by fighting free radicals.

Instructions: Mix with Sens.Us coloring / bleaching products according to the recommended mixing ratio. Leave on for the recommended time for each service until the result is obtained.

Warnings: Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately in case of contact with the products. Wear suitable gloves when handling this product. Store in a cool, dry place, away from light. Keep out of reach of children. Carefully follow the instructions of the product with which it is mixed. For professional use only. SHAKE BEFORE USE.

Nook Magic Arganoil Nectar Color Preserving Shampoo is the maintenance shampoo for color-treated, bleached, or chemically treated hair, fine or thick. It cleanses gently, helps color retain its shine, and leaves hair looking healthy. It is the foundation of the Nectar Color at-home routine.

What it does for you

• Color lasts longer: the brand says it improves color longevity.
• Shinier and softer hair after every wash.
• Extra color protection: sodium gluconate has a chelating action, meaning it binds minerals in the water.
• Suitable for any color-treated or chemically treated hair, fine or thick.
• Vegan formula, free from silicones, SLES and SLS, MEA and artificial colorants.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage gently.
3. Rinse thoroughly.
4. Follow with the Preserving mask: the brand recommends using it with Nectar Color products.

For what type of hair

For any color-treated, bleached, or chemically treated hair, fine or thick. Preserving cares for color, but it is not a toning shampoo: if you have bleached blonde hair and yellow tones bother you, add No Yellow from the Blonde Story range.

Active ingredients

• Argan oil: from organic farming, nourishes and adds shine.
• Vegan Amino Plex: the vegan amino acid complex from the Nectar Color range.
• Sodium gluconate: has a chelating and sequestering action, meaning it binds minerals in the water.

What else you need

• Nectar Color Preserving Mask
• Color Capture, color booster spray
• Color Perfect Hair Milk, Nectar Color leave-in milk

ProBeauty tip. Wash with warm water, not hot, especially during the first few washes after coloring. Hot water opens the cuticle, and the pigment washes out faster, no matter how good the shampoo is.

The Nook Magic Arganoil Secret Set shampoo, mask, and oil contains the complete Secret range routine for dry, dehydrated, and dull hair. The set includes 250 ml of Silkifying Shampoo, 250 ml of Silkifying Pak mask, and 100 ml of Absolute Oil argan oil.

What it does for you

• Silkifying Shampoo gently cleanses and leaves hair silky, shiny, and soft immediately.
• Silkifying Pak intensely softens dry hair, makes it easy to comb through, and adds shine and elasticity.
• Absolute Oil seals the cuticle, has an antistatic effect, reduces frizz, and helps prevent split ends.
• All three contain argan oil and macadamia oil from organic farming.
• Free from SLES and SLS in all three products; the mask and oil are also sulfate-free.

How to use them at home

1. Wash with Silkifying Shampoo, massaging the scalp until a soft lather forms, then rinse.
2. Towel-dry and apply Silkifying Pak to the lengths and ends.
3. Leave on for 3–5 minutes, depending on how dry the hair is, then rinse thoroughly.
4. Place a few drops of Absolute Oil in the palm of your hand and distribute through the lengths and ends, on damp or dry hair.

For what hair type

For dry, dehydrated, and dull hair, whether natural or chemically treated. The oil also helps with frizzy hair. If the hair is very damaged and porous after bleaching, the Wonderful range is more suitable than this set.

Active ingredients

• Argan oil from organic farming, in all three products.
• Macadamia oil from organic farming, which softens and makes hair silky.
• Hydrolyzed keratin in the shampoo and mask, and silk proteins in the oil.

What else you need

• Silkifying Shampoo hydrating shampoo
• Silkifying Pak hydrating mask
• Absolute Oil argan oil
• Wide-tooth comb

ProBeauty tip. Dose the oil according to length and thickness: start with two drops and add more only if the ends still feel dry. It is easier to add more than to wash out the excess.

Care for your blonde or bleached hair with Illumyna Blonde Shampoo, a shampoo specially created to neutralize yellow tones and enhance your hair's natural shine. Infused with active goji water, blueberries, and silk and soy proteins, this shampoo provides deep hydration, antioxidant protection, and delicate care, leaving blonde hair radiant, luminous, and healthy.

Key benefits:

• Neutralizes yellow tones: The innovative formula contains special pigments that eliminate yellow nuances, leaving blonde hair with a cool, natural glow.
• Intense shine: Silk and soy proteins intensely nourish the hair shaft, giving it an exceptional luster and a silky feel.
• Antioxidant protection: Active goji water and blueberries protect hair from external aggressions, keeping it healthy and revitalized.

Top ingredients for blonde hair care:

• Blueberries: Rich in vitamins A, B, and C, blueberries are an essential ingredient in maintaining vibrant and radiant blonde hair. They contain anthocyanin pigments that have "anti-yellowing" properties, neutralizing unpleasant yellow tones.
• Active goji water: Provides deep hydration and intense nourishment, protecting hair against external factors. Goji is renowned for its antioxidant properties, leaving hair soft and shiny.
• Silk proteins: Extracted from silk cocoons, silk proteins help strengthen the hair shaft and reduce split ends, hydrate it, and create a smooth surface that enhances shine.
• Soy proteins: These proteins protect hair from damage caused by bleaching, forming a protective film that smooths cuticles and improves luster. They also help prevent hair aging, keeping it young and revitalized.

How to use:

1. Wear disposable gloves to apply the shampoo to wet hair.
2. Distribute the product evenly and massage gently. Leave it on for 1 to 5 minutes.
3. Emulsify, rinse well, and repeat if necessary.

PRO Tip: Use Illumyna Blonde Shampoo together with the mask or conditioner from the same range for a complete treatment that will leave blonde hair luminous and easy to style.

Advanced care for blonde hair

Illumyna Blonde Shampoo not only cares for blonde hair but also protects it from the effects of bleaching, keeping it luminous and revitalized. Choose this shampoo for a luxurious blonde hair care experience that combines efficiency with delicacy and gives your hair a natural, long-lasting shine.

Transform your hair care routine with Illumyna Repair Shampoo, a luxurious shampoo specially created for fragile, dehydrated hair or hair damaged by frequent chemical treatments. With a formula rich in ceramides, collagen, and cashmere proteins, this shampoo offers gentle cleansing, restoring hair's natural health and shine.

Key Benefits:

• Intensive Regeneration: Helps restore the structure of damaged hair, reducing signs of wear caused by coloring or frequent use of styling tools.
• Hydration and Smoothness: Formulated to combat dryness and frizz, leaving hair silky, elastic, and easy to style.
• Protection and Shine: Creates a protective film on the hair shaft, improving its resistance and natural shine.

Key Ingredients for Regeneration:

• Ceramides: Essential lipids that restore the hair's natural barrier, retaining moisture and reducing dryness. Ceramides repair damage caused by heat, coloring, or environmental factors, increasing hair elasticity.
• Collagen: A natural protein that strengthens and restructures fragile hair. It deeply moisturizes, helping hair become softer, smoother, and frizz-free.
• Cashmere Proteins: These lightweight molecules envelop the hair shaft in a protective layer, imparting softness and shine without weighing it down. Cashmere proteins also provide added strength and facilitate styling.

How to Use:

1. Apply evenly to wet hair and scalp.
2. Gently massage to stimulate scalp microcirculation and cleanse impurities.
3. Rinse thoroughly and repeat if necessary.

PRO Tip: Use Illumyna Repair Shampoo together with the conditioner or mask from the same range for complete regeneration and optimal results.

Premium Care for Treated Hair

The Illumyna Care Repair range was created to restore the vitality and natural softness of damaged hair, protecting it against future damage. With every use, your hair will become more resistant, healthier, and shinier. Choose this shampoo for a deep and luxurious regeneration experience.

Sensus Vazonas Paint Pot is a paint pot for hair dye, hair treatments, or hair masks. It is made of very reliable plastic, is very easy to clean, and does not take up much space.