Hair care

Rediscover the beauty of your hair with Nook Magic ArganOil, an intensive argan oil treatment, specially created for smoothing, deep hydration, and split end repair. Infused with "liquid gold" from Morocco, this oil is rich in antioxidants, vitamins, and essential fatty acids, offering protection against dryness and damage caused by external factors.

💡 Ideal for all hair types, including damaged, dry, or chemically treated hair. With a light yet intensely nourishing texture, it quickly penetrates the hair shaft, providing suppleness, shine, and a silky appearance, without a greasy feel.

🔥 Key Benefits:

✅ Deep hydration & protection against dryness – Penetrates the hair shaft, providing intense nourishment.

✅ Intensive split end repair – Strengthens the hair fiber, preventing degradation.

✅ Anti-frizz control & instant smoothing – Eliminates static and provides suppleness.

✅ Natural shine & satin effect – Revitalizes and enhances hair luminosity.

✅ Light texture & fast absorption – Does not weigh down hair or leave residue.

✅ Maximum versatility – Can be added to hair dye for a more vibrant and shinier color.

🔹 How to use:

1️⃣ For hydration & smoothing: Apply a few drops to damp or dry hair, focusing on the ends and lengths.

2️⃣ For thermal protection & anti-frizz control: Use before styling for a smooth and protected effect.

3️⃣ To enhance color shine: Add 2-3 drops to hair dye, mix, and apply evenly.

📌 Recommended for:

✔️ Dry, damaged, or chemically treated hair – Repairs and revitalizes the hair structure.

✔️ Anyone who wants smooth & shiny hair – Nourishes without weighing it down.

✔️ Sophisticated hairstyles & professional protection – Perfect for styling and preventing degradation.

Discover the new Schwarzkopf Professional Osis Flatliner Heat Protection Serum 200ml, an innovative serum that provides very light hold and heat protection for styling tools, up to 230°C. With an advanced formula, this serum offers a comfortable feel, natural hair movement, and elasticity, while enhancing shine and disciplining ends, preventing frizz. It also contains UV protection and protects against humidity for healthy, shiny hair.

The benefits of Flatliner serum are essential for protecting and caring for your hair:

Heat Protection up to 230°C: Provides effective protection against heat generated by styling tools, up to 230°C, to prevent hair damage and dehydration.
Light Hold: Offers a very light hold, allowing natural hair movement and a lively look.
Enhances Shine: Enhances the natural shine of hair, giving it a healthy and radiant appearance.
UV Protection: Contains UV protection to protect hair against the harmful effects of solar radiation.
Protects against Humidity: Prevents frizz and protects hair against humidity, for a flawless hairstyle in all conditions.
Simple and Effective Way to Use:

Spray on damp hair and blow-dry, or on dry hair, before using thermal styling tools.
Style your hair as desired, enjoying protection and shine.
Transform your hair with Schwarzkopf Professional Osis Flatliner Heat Protection Serum 200ml and ensure its long-term health and shine!

Rediscover your hair's natural beauty with Nook Magic Arganoil Secret Moisturizing Shampoo, the professional paraben and sulfate-free formula designed to provide deep hydration, gentle cleansing, and intense shine. Ideal for all hair types, including dry, dull, or damaged hair, this shampoo penetrates the hair strand, strengthening it and protecting it against external factors.

💡 Infused with argan oil & nourishing ingredients – Deeply moisturizes without weighing hair down.

💡 Sulfate & paraben-free formula – Protects the hair fiber, maintaining the scalp's natural balance.

🔥 Key benefits:

✅ Intense hydration & protection against dryness – Perfect for dehydrated or chemically treated hair.

✅ Gentle cleansing, without irritation – Ideal for daily use, without harming the scalp.

✅ Paraben & sulfate-free – Protects colored hair and maintains scalp health.

✅ Shine and suppleness – Hair becomes silkier, softer, and easier to style.

✅ Delicate vanilla and orchid scent – Transforms your hair care routine into a pleasant experience.

🔹 How to use:

1️⃣ Application: Apply an appropriate amount of Nook Magic Arganoil Secret to wet hair.

2️⃣ Massage: Gently massage the scalp until a dense lather forms.

3️⃣ Processing time: Leave on for 1-2 minutes for optimal effect.

4️⃣ Rinse: Rinse thoroughly with lukewarm water and repeat if necessary.

5️⃣ Finish: Apply conditioner or a moisturizing mask for extra care.

📌 Recommended for:

✔️ All hair types, including dry, dull, or fragile hair.

✔️ Color-treated or chemically treated hair – Maintains vibrant color and protects the hair strand.

✔️ People looking for a gentle, sulfate & paraben-free formula, but with an intense moisturizing effect.

Nook Magic Arganoil Secret Mask is a professional hair care mask formulated to intensely nourish and restore the hair fiber structure without weighing down the hair. Thanks to the combination of argan butter and natural active ingredients, the mask leaves hair smooth, supple, and visibly healthier from the very first use.

Key benefits:

• Suitable for all hair types: Ideal for dry, damaged, unruly, or lifeless hair.

• Deep hydration and reconstruction: Nourishes the hair fiber, restoring elasticity and strength to the hair.

• Natural and ecological ingredients: 91% natural and 84% biodegradable ingredients for sustainable care.

• Light, non-greasy texture: Does not weigh down or make hair heavy, leaving it soft and airy.

• Shine and softness: Provides a silky, vibrant, and easy-to-comb appearance.

• SLES / SLS and sulfate-free: Gentle on the scalp, perfect for frequent use.

 Main active ingredients:

• Argan butter: Deeply nourishes and regenerates.

• Natural complex of proteins and vegetable oils: Improves hair strand elasticity and strength.

• Organic botanical extracts: Provide antioxidant protection and a silky finish.

 How to use:

1. Apply an appropriate amount to washed, damp hair, from mid-lengths to ends.

2. Leave on for 5–10 minutes for deep ingredient penetration.

3. Rinse thoroughly with lukewarm water.

 For professional results, use with the Nook Magic Arganoil shampoo.

 Result:

Restructured, silky, luminous, and easy-to-style hair with a healthy and natural look.

Nook Absolute One Leave-In Spray is a highly concentrated leave-in spray mask that provides complete care and professional results for all hair types. Its intelligent formula hydrates, disciplines, and revitalizes hair in a single application, without weighing it down.

💎 Key Benefits:

• Complete 10-in-1 Care: Hydration, protection, smoothing, and vitality in one product.

• Suitable for All Hair Types: Ideal for dry, colored, damaged, or volume-lacking hair.

• Deep Hydration & Immediate Regeneration: Restores hair structure, leaving it soft and supple.

• Instantly Detangles Tangled Hair: Eliminates knots and reduces breakage during combing.

• Anti-Static & Anti-Frizz Effect: Controls flyaways and keeps hair disciplined throughout the day.

• Intense Shine and Softness: Gives hair a silky, healthy, and lively appearance.

• Volume and Vitality for Fine Hair: Strengthens hair without weighing it down.

• Thermal and UV Protection: Protects hair against heat from styling tools and sun rays.

• Maintains Hair's Youth and Elasticity: Prevents premature degradation of the hair fiber.

• Enhances Colored Hair: Intensifies reflections and provides natural shine.

💧 How to Use:

Spray evenly onto damp, freshly washed hair. Do not rinse. Gently comb and style as usual.

For added smoothness, it can also be applied to dry hair before styling.

🌿 Result:

Silky, manageable, shiny, and protected hair – just like after a salon visit.

💡 Ideal for: women and men who want a multifunctional, fast, and effective product that provides professional care effortlessly.

Nook Magic Argan Oil Secret Pak Silkifying Hydrating Mask - Intensive Hydration for Shiny and Healthy Hair

Discover the secret to impeccable hair with Nook Magic Argan Oil Secret Pak Silkifying Hydrating Mask. This premium hydrating mask is formulated to give your hair a shiny and smooth appearance, revitalizing it from roots to ends.

Key Benefits:

• Intensive Hydration: Infused with high-quality argan oil, this mask penetrates deep into the hair shaft, providing the necessary hydration to make it stronger and healthier.
• Paraben and Sulfate-Free: Designed to protect hair from harmful ingredients, this formula is free of parabens and sulfates, making it ideal for all hair types, including color-treated hair.
• Lightness and Shine: Provides a natural and revitalizing shine without weighing down the hair, keeping it light and full of vitality.
• Delicate Fragrance: The inviting aroma of vanilla and orchid transforms every application into a pleasant sensory experience.

Recommended For:

• Dry and lifeless hair
• Natural or color-treated hair

How to Use:

1. Apply the product to towel-dried hair.
2. Leave on for 3-5 minutes.
3. Rinse thoroughly.

Transform your hair care routine with Nook Magic Argan Oil Secret Pak Silkifying Hydrating Mask and enjoy hydrated, shiny, and vibrant hair every day!

Puring Hydrargan Moisturizing Shampoo with Argan Oil is the shampoo from the Hydrargan range, created by Puring for normal, dry, or dull hair. It cleanses effectively yet gently, leaving hair light and full of life. The formula is enriched with argan oil and flaxseed oil.

What it does for you

• Hydrated and shiny hair, without weighing it down.
• Gentle and balanced cleansing, suitable for everyday washing.
• Soft and silky hair, with more vitality from wash to wash.
• Hydration for both dehydrated and dry scalps, not just for the lengths.
• Antioxidant protection: helps protect the hair fiber from free radicals.

How to use it at home

1. Wet your hair thoroughly with warm water.
2. Apply a small amount of shampoo and massage into the scalp and lengths.
3. Rinse thoroughly until no more lather remains.
4. Follow with Hydrargan conditioner or mask on the lengths and ends.

For what hair type

For normal or dry, dull hair, and for scalps that feel dry. If your hair is very dry, stressed, or chemically treated, you need something more nourishing, such as the Richness range. Puring describes it as suitable for all hair types.

Active ingredients

• Argan oil: the key ingredient in the Hydrargan range, it hydrates and adds shine without weighing down the hair fiber.
• Flaxseed oil: complements argan oil, nourishes, and helps the hair fiber stay soft and silky.

What else you need

• Hydrargan Moisturizing Conditioner with Argan Oil
• Hydrargan Moisturizing Mask
• Hydrargan Two-Phase Leave-In Conditioner
• Hydrargan Crystal Serum

ProBeauty Tip. Dilute a pump of shampoo with a little water in your palm before applying. It spreads more easily over the scalp and you use less product. The Red Sunset fragrance, with red fruits, is the same as the conditioner and mask in the range.

💥 Restore life to your hair with the intensive reconstruction treatment Puring – a professional duo consisting of restructuring shampoo and nourishing mask, ideal for weakened, damaged, or chemically over-processed hair!

🌿 Infused with vegetable keratin, these two formulas work in synergy to repair the hair shaft from within, restoring its elasticity, hydration, and strength lost due to dyeing, bleaching, or excessive styling.

🧴 The restructuring shampoo cleanses gently yet deeply, preparing the hair for treatment. At the same time, it provides a sensation of freshness and softness, without drying the scalp or lengths.

💧 The ultra-nutritive mask completes the process with a concentrated dose of active ingredients that fortify, smooth, and intensely hydrate the hair. Hair comes back to life, becoming smoother, stronger, and shinier than ever!

✨ Key benefits:
– Deep regeneration for damaged, natural, or chemically treated hair
– Contains vegetable keratin, perfect for restructuring without adverse effects
– Intense hydration, visible smoothness, and suppleness
– Ideal for home use or professional salon treatments
– Test or travel size: 2x10ml, perfect for a complete experience

How to use:

1. Apply the shampoo to wet hair, massage gently until a rich lather is obtained, then rinse.

2. Continue with the mask: apply it to lengths and ends, leave it on for 3-5 minutes, then rinse thoroughly.

🌟 Pamper your hair with the Puring experience – regeneration, hydration, and strength in every drop!

Puring Hydrargan Moisturizing Hair Mask with Argan Oil is the Hydrargan line mask for normal or dry hair. It deeply nourishes and moisturizes with argan oil and flaxseed oil. Leaves hair soft, silky, and very shiny.

What it does for you

• Deep hydration and nourishment for dry lengths.
• Intense shine and a silky feel.
• Easier to comb through, especially when long.
• Anti-static effect, so strands don't fly away after drying.
• Toned and soft hair, with a well-groomed look.

How to use it at home

1. Wash your hair with Hydrargan shampoo and towel-dry.
2. Apply the mask to the lengths and ends.
3. Comb through to distribute evenly.
4. Leave on for 3–5 minutes.
5. Rinse thoroughly, then dry and style as usual.

For what hair type

For normal or dry, dull hair, and long hair that easily gets tangled. If your hair is very dry, stressed, or chemically treated, the Richness mask is more nourishing. For color-treated hair that is losing its color, choose the Keepcolor mask.

Active ingredients

• Argan oil: the key ingredient of the Hydrargan line, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrargan Moisturizing Shampoo
• Hydrargan Two-Phase Leave-In Conditioner
• Hydrargan Crystal Serum
• Hydrargan Intensive Lotion in Ampoules

ProBeauty Tip. Towel-dry your hair thoroughly before applying the mask, otherwise it will be diluted and struggle to reach the ends. If you have time, wrap your hair in a warm towel while the mask is on.

Nook Magic Argan Oil Wonderful is a shampoo specially created for the regeneration of damaged hair that has undergone chemical or physical treatments. With a nourishing formula containing carefully selected organic ingredients, this shampoo transforms lifeless hair into shiny and healthy hair.

The main ingredients include organic argan oil, chia extract, and top-quality vegetable proteins. Its complex formula of vegetable proteins has regenerating and repairing properties, addressing weak, damaged, dry, or porous hair, regardless of its texture.

How to use:
1. Apply to wet hair, distributing the shampoo evenly throughout.
2. Massage in circular motions to create a dense and creamy lather.
3. Leave on for 1-2 minutes to allow the ingredients to penetrate the hair shaft.
4. Rinse thoroughly with lukewarm water.
5. Repeat the process if necessary.
6. For optimal results, follow with a conditioner or mask from the Nook Magic Argan Oil range suitable for your hair type.

This regenerating shampoo provides nourishment and hydration to the hair fiber, restoring hair's strength, elasticity, vitality, and shine.

Restore the beauty and health of your hair with Wella SP Luxe Oil, the professional intensive care oil, perfect for weak, damaged, or dry hair. With an innovative formula based on Lightweight Transform technology, this oil protects natural keratin, strengthens the hair fiber, and provides extra shine without weighing down the hair.

✔ Nourishes and restores the hair fiber
✔ Protects against damage
✔ Seals in moisture and maintains hydration
✔ Leaves hair silky, shiny, and easy to comb
✔ Ideal for all hair types

How to use:
🔸 On damp hair – Apply a few drops of oil to the lengths and ends for hydration and protection.
🔸 On dry hair – Gently massage for a silky and anti-frizz finishing effect.
🔸 Do not rinse.

Discover the luxury of professional care with Wella SP Luxe Oil and enjoy healthy, smooth, and shiny hair every day!

With argan oil, date oil, and fig oil. Ideal for dehydrated, very porous, and unruly hair, with or without curls. It has a disciplining effect, controlling hair volume and frizz. It deeply nourishes, regenerates, and strengthens the hair fiber, making it easier to manage, shinier, and silkier. Very suitable for chemically treated hair.

Directions for use: Shampoo and towel-dry hair, then apply evenly to the lengths and ends of the hair. Comb through and leave on for 3-5 minutes, then rinse thoroughly.

Nook Magic Argan Oil Wonderful is an intensely nourishing mask, specially created for damaged and unhealthy hair. With organic argan oil and chia extract, this mask is rich in botanical active ingredients with recognized regenerating and repairing properties for weakened, damaged, dry, and porous hair, regardless of its texture.

Key features:

1. Intensive reconstruction: The mask's restructuring formula offers intensive reconstruction for damaged and weakened hair.
2. Deep hydration: With organic argan oil and chia extract, the mask deeply nourishes and hydrates the hair fiber.
3. Regeneration and repair: The botanical active ingredients have recognized regenerating and repairing properties, contributing to the improvement of hair condition.
4. Suitable for all hair types: Regardless of hair texture, from fine to coarse, this mask is formulated to meet the diverse needs of all hair types.
5. Visible results: Hair becomes visibly healthier, denser, and restructured after use.

How to use:

1. Generous application: Apply a generous amount of mask to clean, damp hair.
2. Even distribution: Make sure to massage the mask well along the entire length of the hair, focusing on more affected areas.
3. Processing time: Leave the mask on for a recommended period depending on your needs (usually 5-10 minutes or as directed).
4. Rinse thoroughly: Rinse hair with lukewarm water until the mask is completely removed.

Nook Magic Argan Oil Wonderful Restructuring Hair Mask contributes to the deep revitalization and repair of hair, giving it a healthy and vibrant state.

Kérastase Genesis Serum Anti-Chute Fortifiant is an intensive treatment developed to reduce hair loss and stimulate hair growth. Its advanced and concentrated formula penetrates deep into the hair fiber, acting on the main causes of hair loss, to achieve visible and lasting results. Kérastase Genesis Serum Anti-Chute Fortifiant contains key ingredients such as caffeine, niacinamide, and vitamin B6, which help reduce hair loss and stimulate hair growth. Its light and non-greasy texture allows for comfortable application without weighing down the hair. With Kérastase Genesis Serum Anti-Chute Fortifiant, your hair will be fortified, more resistant to hair loss, and will have improved texture and shine. Experience the effectiveness of Kérastase products and enjoy healthy, vital hair.

Londa Professional Fiber Infusion Keratin Shampoo is the first step in the Fiber Infusion range, Londa's range that rebuilds hair fibers. It gently cleanses and prepares the hair for the reconstruction treatments from the same range. Londa recommends it for all hair types.

What it does for you

• Clean hair, gently washed, without being damaged.
• Hair that looks repaired immediately, right from rinsing.
• Hair prepared for intensive reconstruction, when used together with Fiber Infusion treatments.
• Keratin in the formula, the same protein that the entire range is based on.
• Two sizes with the same formula: 250 ml for the shower or 1000 ml, if you use it often.

How to use it at home

1. Wet your hair thoroughly, from roots to ends.
2. Massage the shampoo into wet hair and scalp until it lathers.
3. Rinse very thoroughly.
4. Continue with the Fiber Infusion Reconstructive Treatment, on the lengths and ends.

For what hair type

For all hair types, especially for weakened hair that needs reconstruction. The formula contains sulfates, so it is not the right choice if you absolutely want a sulfate-free shampoo. If your main concern is color protection, choose the Color Radiance range.

Active ingredients

• Keratin: the Fiber Infusion range is built around it. Keratin is the protein that hair is made of, and here it helps to repair its fibers.

What else you need

• Fiber Infusion Reconstructive Treatment 200 ml
• Fiber Infusion Reconstructive Treatment 750 ml
• Protect It Spray with heat protection

ProBeauty tip. When hair is loaded with styling products, wash it twice: the first lather cleanses, the second prepares the hair. Then squeeze out the water well with a towel before treatment, so you don't dilute it.

Discover the secret to disciplined and shiny hair with Nook Magic Argan Oil Discipline Shampoo. Featuring an innovative formula with Argan Oil and Wild Fig Oil, this shampoo is the perfect solution for unruly, fragile, and dehydrated hair, whether it's curly or straight.

The application is simple and effective:
Apply to wet hair, massage gently to activate the rich formula with beneficial ingredients, then rinse. This hair care routine not only hydrates but also strengthens the hair fiber, providing elasticity and vitality.

Nook Magic Argan Oil Discipline Shampoo is the ideal choice for women who desire easy-to-style, soft, and shiny hair. Discover the secret to luxurious hair care with this shampoo specially created to transform unruly hair into a treasure of disciplined and healthy beauty.

Silky Crystal Serum 100ml

A conditioning, revitalizing serum that provides hair with shine and softness without weighing it down. How to use: Dispense 2-3 drops onto damp hair, style as desired, and dry.

Wella Professionals Fusion Intense Repair Hair Mask is step 3 in the Fusion routine, made for damaged hair that breaks easily. It has a creamy texture, with silk amino acids, and leaves the hair smooth and stronger. It is available in 150 ml and 500 ml.

What it does for you

• Stronger hair against breakage, more manageable when brushing and during everyday styling.
• Smoother and shinier hair immediately after rinsing.
• Deep care, because the ingredients reach the hair cortex.
• Protection against metals in the water, which would otherwise deposit on the hair with every wash.
• Gentle on the skin and formulated without microplastics.

How to use it at home

1. Wash your hair with Fusion shampoo and towel-dry it thoroughly.
2. Apply the mask to clean, damp hair, focusing on the lengths and ends.
3. Leave it on for 5 minutes.
4. Rinse thoroughly, then style as usual.

For what hair type

For damaged hair that breaks when brushing: frequently dyed, bleached, or worn down by blow-drying and flat irons. If your hair is healthy and just a little dry, Fusion conditioner is enough for every wash. The mask is not a scalp product.

Active ingredients

• Silksteel Technology: a blend of silk amino acids and micronized lipids that penetrate the hair cortex and complete it from within.
• Silk amino acids: make the hair stronger against breakage and leave it smooth. The line is inspired by spider silk, one of the strongest natural fibers.
• Metal Purifier: helps protect the hair from metals in tap water.

What else you need

• Fusion shampoo for damaged hair
• Fusion conditioner
• Fusion Amino Refiller treatment
• Wide-tooth comb

ProBeauty tip. Before applying the mask, towel-dry your hair without rubbing. On too-wet hair, the mask becomes diluted and slides off the ends, exactly where you need it.

Nook Difference Energizing Stimulating Shampoo is the shampoo from the Energizing range, made for fragile and weakened hair, prone to falling out. It cleanses the scalp, strengthens the hair strand and helps regulate sebum. It is the first step if you also use an Energizing lotion.

What it does for you

• Stronger hair strand: the active ingredients work on the entire structure of the hair and strengthen it.
• Scalp that gets greasy less easily: the formula helps regulate sebum production.
• Volume and vitality for weakened hair, plus hydration, so the hair strand does not remain rough.
• A feeling of freshness that lasts long after washing, thanks to the balsamic and spicy fragrance.
• Gentle formula: free from SLES and SLS, dermatologically tested and tested for nickel, chrome and cobalt, without silicones and without paraffins.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Apply a small amount of shampoo directly to the scalp and lather with water.
3. Gently massage the scalp with the pads of your fingers for a few minutes. The brand recommends massage to help microcirculation.
4. Rinse carefully. If your hair is very dirty or has styling products, repeat.
5. If you use an Energizing lotion, apply it afterwards, to the clean scalp.

For what type of hair

For fragile, thinning and weakened hair, prone to falling out, especially when the scalp gets greasy quickly. The brand also recommends it as a daily-use shampoo in summer. It is not designed for dandruff or for an irritated scalp: for those ranges, there is Purifying and Leniderm. If the hair falls out suddenly, in large quantities or in patches, or if the scalp problem does not go away, go to a dermatologist first: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Hexapeptide-11: the peptide that the brand lists among the key ingredients of the Energizing range.
• Green tea and fruit extracts: the plant extracts in the complex that the brand describes as stimulating and fortifying.
• Honey, coconut and brown sugar: the ingredients in the same formula, which accompany the hydration effect described by the brand.

What else you need

• Energizing Maintenance Lotion for the scalp
• Energizing Super-Active Intense Lotion
• Energizing Maintenance Lotion in vials
• Energizing Sensitive Lotion without alcohol, for sensitive scalp
• Light Nook Beauty Family Comfort Conditioner

ProBeauty's tip. Energizing lotions are applied to a clean scalp. Use them on the days you wash with this shampoo, so you do not spread the lotion over sebum and styling product residue.

L'Oréal Professionnel Metal Detox Hair Mask is the protective mask from the Série Expert Metal Detox range. Wash after wash, metal particles in the water, such as copper, build up in the hair. They can lead to breakage and unpredictable results when dyeing, balayage, and bleaching. The mask protects the fiber against the deposition of new metals.

What it does for you

• Stronger hair, with a strengthened fiber that is much more resistant to breakage.
• Less porous fiber, protected against the deposition of new metal particles.
• True-to-tone, long-lasting color, with intense highlights.
• Intense shine and silkier hair, nourished deep down.
• Vegan and sulfate-free formula.

How to use it at home

1. Wash your hair with Metal Detox shampoo, after a pre-shampoo treatment, if you use one.
2. Apply 15–20 ml of mask to wet hair.
3. Distribute evenly through the lengths and ends.
4. Twist the hair and leave on for 2–5 minutes. For more intense hydration, leave on for up to 15 minutes.
5. Rinse, then finish with the concentrated oil or Metal Detox leave-in cream.

For what hair type

For dyed, bleached, balayage, or over-sensitized hair, especially if the water in your area is hard. The metal content in the hair depends on the porosity of the fiber and the quality of the water. The mask does not neutralize yellow tones and does not replace trimming already broken ends.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the fiber and neutralize metals.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Leave-In Cream 100 ml

ProBeauty Tip. If your hair is very porous after bleaching, don't rush: leave the mask on for up to 15 minutes for more intense hydration. On regular days, 2–5 minutes are enough.

L'Oréal Professionnel Metal Detox Cream Shampoo is the cleansing shampoo in the Série Expert Metal Detox range. Cleanses hair after any coloring, balayage, or bleaching. The rich cream transforms into a concentrated foam that gently cleanses the hair fiber and removes accumulated metal particles, such as copper.

What it does for you

• Eliminates the buildup of metals and other pollution particles from the hair.
• Uniform, long-lasting, and intensely shiny color after coloring.
• Gentle cleansing, sulfate-free.
• Hair that looks healthier and regains its shine.
• Citrus fragrance with musk notes, easily recognizable.

How to use it at home

1. If you use the Metal Detox pre-shampoo, do not rinse it: apply the shampoo directly over it.
2. Distribute the shampoo on wet hair and emulsify until you obtain a creamy texture.
3. Rinse thoroughly.
4. Continue with the Metal Detox mask.

For what type of hair

For colored, bleached, balayage, or over-sensitized hair. It is also useful for hair weakened by repeated coloring or exposed to metals in the water. The 500 ml refill refills the bottle. It does not neutralize the yellow tones of blonde hair.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Mask
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Shampoo, Mask, and Cream Set

ProBeauty Tip. Emulsify the shampoo well with a little water before spreading it. The cream texture transforms into foam and reaches all the hair more easily. If the hair is very porous, apply the Metal Detox pre-shampoo first.

Nook Magic Argan Oil Wonderful is a shampoo specially created for the regeneration of damaged hair that has undergone chemical or physical treatments. With a nourishing formula containing carefully selected organic ingredients, this shampoo transforms lifeless hair into shiny and healthy hair.

The main ingredients include organic argan oil, chia extract, and top-quality vegetable proteins. Its complex formula of vegetable proteins has regenerating and repairing properties, addressing weak, damaged, dry, or porous hair, regardless of its texture.

How to use:
1. Apply to wet hair, distributing the shampoo evenly throughout.
2. Massage in circular motions to create a dense and creamy lather.
3. Leave on for 1-2 minutes to allow the ingredients to penetrate the hair shaft.
4. Rinse thoroughly with lukewarm water.
5. Repeat the process if necessary.
6. For optimal results, follow with a conditioner or mask from the Nook Magic Argan Oil range suitable for your hair type.

This regenerating shampoo provides nourishment and hydration to the hair fiber, restoring hair's strength, elasticity, vitality, and shine.

Wella Professionals Invigo Nutri-Enrich Nourishing Shampoo 1000 ml is the shampoo from the Nutri-Enrich range, for dry or stressed hair. It cleanses and nourishes the hair, leaving it soft and full of vitality. The 1000 ml bottle is the economical option for those who use it often.

What it does for you

• More nourished hair after every wash, thanks to the Nutri-Enrich complex in the formula.
• Softer and more manageable lengths, even if the hair is dry from dyeing or heat.
• Vitality for hair that looks dull and tired.
• Antioxidant protection through vitamin E, so the hair is protected from other aggressions.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Put a small amount in your palm, apply it to the wet hair and lather.
3. Gently massage the scalp and let the foam run through the lengths.
4. Rinse very thoroughly, then continue with the Nutri-Enrich conditioner or mask.

For what type of hair

For dry or stressed hair: dyed, bleached, often dried with a hairdryer or flat iron. If you have fine hair and want volume, the Invigo Volume Boost range is better suited for you. For an oily or sensitive scalp, choose a shampoo from the Invigo Balance range.

Active ingredients

• Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
• Goji extract: the fruit is known to be very rich in vitamins, minerals, and peptides.
• Oleic acid and panthenol: they bring hydration and nourishment to the hair.
• Vitamin E: protects the hair from other aggressions, thanks to the antioxidant effect.

What else you need

• Nutri-Enrich Conditioner 1000 ml
• Nutri-Enrich Mask for dry hair
• Wonder Balm, leave-in conditioner
• Wella Dispenser Pump for bottle

The ProBeauty tip. The 1000 ml bottle is convenient with a dispenser pump: you always take the same amount and don't waste. For long hair, concentrate the foam on the scalp; the lengths are sufficiently cleansed when you rinse.

This is a nourishing mask for dry, stressed, and chemically treated hair. It contains extracts and active ingredients of avocado, flaxseed oil, and carrots that provide strength and a restructuring effect to the hair. Thanks to its rich composition, hair becomes silky, soft, and shiny. It provides restructuring and vitality to the hair fiber. It has a fruity and lavender scent.

Features:

-light texture that doesn't weigh hair down

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to the hair fiber

How to use: After washing your hair, apply a sufficient amount to damp hair, focusing on the lengths and ends. Leave on for a few minutes, then rinse thoroughly with water and dry your hair as usual.

Puring Keepcolor Shampoo for Color-Treated Hair is the Keepcolor range's maintenance shampoo for color-treated and chemically treated hair. It is formulated with vitamin E and flaxseed oil, which nourish and moisturize. It adds shine and enhances color highlights.

What it does for you

• Color lasts longer and remains intense and vibrant.
• Enhanced highlights with visible shine.
• Nourishment and hydration for color-treated hair.
• Antioxidant action, which helps protect color.
• Silky, soft hair with a healthier appearance.

How to use it at home

1. Thoroughly wet your hair with warm water.
2. Apply the shampoo and massage into the scalp and through the lengths.
3. Rinse thoroughly.
4. Follow with Keepcolor conditioner or mask.

For what hair type

For color-treated, highlighted, or chemically treated hair that loses its intensity quickly. It does not neutralize yellow tones in bleached blonde hair: for that, you need a purple shampoo, such as Puring Silver. For natural, untreated hair, choose Hydrargan or Richness.

Active ingredients

• Vitamin E: an antioxidant that helps color retain its intensity and shine for longer.
• Flaxseed oil: nourishes and moisturizes color-treated hair, keeping it soft and radiant.

What else you need

• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Mask for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the first few days after coloring, wash your hair less frequently and with warm, not hot, water. Apply the shampoo mainly to the scalp and let the lather run through the lengths as you rinse. The shampoo has a coffee scent.

Londa Professional Color Radiance Shampoo for Color-Treated Hair is the Color Radiance range shampoo, Londa's range for color protection. It protects color-treated hair against fading and shade changes from the very first wash. This way, the color stays vibrant for longer.

What it does for you

• Color that doesn't fade quickly, because the shampoo protects it from the very first use.
• The shade remains like it did right after dyeing, without turning toward unwanted tones.
• Vibrant color, wash after wash.
• Formula designed for color-treated hair, enriched with passion fruit extract and orange peel lipids.
• Two sizes with the same formula: 250 ml and 1000 ml.

How to use it at home

1. Wet your hair thoroughly.
2. Massage the shampoo into wet hair until it lathers.
3. Rinse carefully until no more foam remains on the lengths.
4. Follow with Color Radiance conditioner or intensive mask.

For what type of hair

For color-treated hair, regardless of the shade. If you are blonde and yellow tones bother you, you also need a product with purple pigments, such as those in the Toneplex Pearl Blonde range. There is no point in choosing it for color protection on untreated hair.

Active ingredients

• Passion fruit extract: the ingredient Londa uses in Color Radiance products for color-treated hair.
• Orange peel lipids: they enrich the care formula for color-treated hair.

What else you need

• Color Radiance conditioner for color-treated hair
• Color Radiance intensive mask 200 ml
• Toneplex Pearl Blonde mask for cool blonde

ProBeauty tip. Switch to Color Radiance right from the very first wash after dyeing, not just when you notice that the shade has faded. Wash with lukewarm water and also use the conditioner from the same range, so the protection is complete.

Nook Magic Arganoil Secret Miracle Butter is a nourishing and repairing butter mask for very dry hair. It is suitable for all hair types, but is especially designed for damaged, sensitized, chemically treated, dull, and lifeless hair.

What it does for you

• Stronger, more elastic, and shinier hair, with a younger and healthier appearance.
• Deep nourishment for dry and damaged hair fibers.
• Less frizz: helps seal the cuticles and combats dehydration.
• Hair more resistant to the effects of free radicals.
• Vegan formula, free from sulfates, SLES, SLS, paraffins, and artificial colorants, with over 90% ingredients of natural origin (ISO 16128), in a 100% R-PET jar.

How to use it at home

1. Wash your hair with Silkifying Shampoo.
2. Towel-dry your hair.
3. Distribute the mask through wet hair and comb it through to ensure it reaches every strand.
4. Leave it on for a few minutes, or longer if your hair is very dry.
5. Rinse thoroughly.

For what hair type

For very dry, sensitized, chemically treated, and dull hair. Nook says it is suitable for all hair types, but it may be too rich for fine hair that is only slightly dry: in that case, Silkifying Pak is the lighter option.

Active ingredients

• Argan oil from organic farming: nourishes and adds shine.
• Muru muru butter from organic farming: a rich plant butter that softens very dry hair.

What else you need

• Silkifying Shampoo moisturizing shampoo
• Absolute Oil argan oil
• Absolute One leave-in spray mask
• Wide-tooth comb

ProBeauty tip. Comb the mask through your hair with a wide-tooth comb, as Nook also recommends. This way, it reaches the inside of the strands, not just the outer layer where you spread it with your palms.

💛Restore your hair's lost vitality with INDOLA Repair Keratin Filler, the professional leave-in treatment that works deep within the hair structure. With an innovative formula based on plant-based keratin, this regenerating spray is the perfect solution for weak, porous, bleached, or heat-damaged hair.

Each application helps to restore internal hair bonds, reducing breakage by up to 95% and providing elasticity, suppleness, and strength. It doesn't weigh hair down and requires no rinsing – a simple yet essential step for a complete hair reconstruction routine.

🌿 Key Benefits
• Restores the internal structure of damaged or chemically treated hair
• Visibly reduces breakage and fragility by up to 95%
• Fortifies, smooths, and provides suppleness to weakened hair
• No rinse required – fast and effective action
• Vegan formula, ideal for daily use, at home or in the salon

💡 #SimplySmarter Technology from INDOLA
Developed to meet the most demanding needs of damaged hair, this spray is part of the professional INDOLA Repair range. Enjoy advanced technology, visible results, and an experience easily integrated into your daily routine.

🧴 How to use:
After washing your hair, apply to damp, towel-dried hair. Shake well and spray on lengths and ends. Do not rinse. Continue with desired drying or styling.

✨ INDOLA Repair Keratin Filler – Deeply repairs, visibly strengthens, and provides intelligent protection.
#SimplySmarterCare – For strong, healthy, and beautiful hair every day.

L'Oréal Professionnel Vitamino Color Shampoo for color-treated hair is part of the Série Expert range and is designed for color-treated, highlighted, or color-weakened hair. It gently cleanses and helps color retain its shade and shine from wash to wash. It is available in four sizes, including a 500 ml refill.

What it does for you

• Color stays vibrant for longer because the formula protects it from oxidation and fading.
• Color doesn't wash out and retains its salon-fresh shine.
• Softer, shinier hair after every wash.
• Gently cleanses impurities from roots to ends.
• Protects the hair fiber, not just the color, so color-treated hair looks healthy.

How to use it at home

1. Apply the shampoo to wet hair, from roots to ends.
2. Massage into the scalp and lengths until a rich lather forms.
3. Rinse thoroughly with warm water.
4. For salon-like results, apply again and rinse.
5. Follow with a conditioner, mask, or 10-in-1 spray from the Vitamino Color range.

For what hair type

For color-treated, highlighted, weakened, or dull hair. The formula contains sulfates. If you want a sulfate-free shampoo for color-treated hair, choose Vitamino Color Spectrum. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.

What else you need

• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml
• Vitamino Color 10-in-1 leave-in spray
• Vitamino Color shampoo and mask set

ProBeauty tip. Wash color-treated hair with warm, not hot, water, and rinse the lather thoroughly from the lengths. If you get a refill, keep the empty 300 ml or 500 ml bottle and refill it: you only pay for the shampoo, not another bottle.

Puring Blonderesolve Silver Shampoo Anti-Yellowing Shampoo is the purple shampoo from the Blonderesolve line for blonde, bleached, or grey hair. The purple pigment tones down unwanted yellow tones on greys, very light blondes, and highlights. It is enriched with grapeseed oil and silk proteins.

What it does for you

• Less yellow on light blonde, bleached, and highlighted hair.
• Cleaner greys and whites, without yellow tones.
• Nourished hair, even though the shampoo works on the tone.
• Brightness for light shades, with clearer tones.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp and lengths.
3. Rinse carefully until the water runs clear.
4. Follow with a conditioner or mask on the lengths and ends.

For what hair type

For grey or white hair, very light blonde, bleached, and highlighted hair. It is not for dark hair: the purple pigment has nothing to neutralize there. For warm, golden blondes that you want to keep that way, use it sparingly.

Active ingredients

• Purple pigment: tones down unwanted yellow tones on light shades.
• Grapeseed oil: nourishes bleached hair and gives it brightness.
• Silk proteins: help the hair remain silky and shiny.

What else you need

• Keepcolor Mask for dyed and bleached hair
• Keepcolor Conditioner for dyed and bleached hair
• Richness Intensive Mask for dry hair
• Keepcolor Two-Phase Conditioner

ProBeauty Tip. If it is your first time using a purple shampoo, try it first on a strand at the nape of your neck and rinse it out quickly. See how the pigment takes to your hair and only then use it on your whole head. The fragrance is grape.

Restore vitality to dry and brittle hair with Yellow Nourishing Mask, a professional mask designed for intense hydration and deep regeneration. Its rich formula, enriched with argan oil, coconut oil, and the Aloetrix complex, penetrates the hair fiber, providing intense nourishment, protection, and added shine. After each use, hair remains softer, smoother, and easier to comb, without feeling weighed down.

✅ Key Benefits:

✅ Intense hydration – restores the hair shaft's moisture balance
✅ Revitalization & shine – improves the healthy appearance and luminosity of the hair
✅ Cocooning texture – nourishes and protects the hair shaft for added suppleness
✅ Improves combability – reduces breakage and facilitates styling
✅ Protection against external factors – prevents dryness caused by pollution and heat

🌿 Key Ingredients:

🔹 Argan Oil – rich in Omega 3, 6, and vitamin E, regenerates and provides suppleness to the hair
🔹 Coconut Oil – intensely nourishing, prevents dehydration and protects the hair shaft
🔹 Aloetrix Complex – combines aloe vera, wheat proteins, and UV filter for hydration and protection against external aggressions

💆‍♀️ How to use:

✔️ Apply the mask to damp hair, after using Nourishing Shampoo
✔️ Leave on for 5 minutes for maximum effect
✔️ Rinse thoroughly with lukewarm water
✔️ Complete your routine with Nourishing Leave-in Treatment for additional protection

⭐ Our recommendation:

🔹 For visible results, include this mask in your hair care routine and enjoy more hydrated, softer, and shinier hair with every use!

💛 Yellow Nourishing Mask – Deep nourishment and intense protection for dry and brittle hair! ✨

Wella Professionals Fusion Intense Repair Shampoo is the first step in the Fusion routine for damaged hair. It gently cleanses and makes the hair strand more resistant to breakage, with silk amino acids. Available in 250 ml and 1000 ml.

What it does for you

• Gentle cleansing, which leaves the hair clean and cared for, not rough.
• Hair strand more resistant to breakage during brushing and styling.
• Hair easier to detangle even when wet, thanks to the micronized lipids in the formula.
• Protection against metals in the water, through an antioxidant action.
• Elegant, floral-woody fragrance, common to the entire Fusion line.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Apply the shampoo and distribute it evenly over the scalp.
3. Massage until it lathers, then rinse thoroughly.
4. Repeat only if necessary.
5. Continue with Fusion conditioner (1–2 minutes) or Fusion mask (5 minutes).

For what hair type

For damaged hair that breaks easily: dyed, bleached, or frequently heat-styled. It is not a shampoo for oily scalp or dandruff. For these, choose a scalp shampoo.

Active ingredients

• Silksteel Technology: a blend of silk amino acids and micronized lipids that penetrate the hair cortex and complete it from within.
• Silk amino acids: make the hair strand more resistant to breakage and leave it smooth. The line is inspired by spider silk, one of the strongest natural fibers.
• Metal Purifier: helps protect the hair from metals in tap water.

What else you need

• Fusion conditioner for damaged hair
• Fusion Intense Repair mask
• Fusion Amino Refiller treatment
• Wide-tooth comb

ProBeauty tip. On long hair, apply the shampoo only to the roots. The foam that runs down when rinsing cleanses the lengths, without rubbing them further and causing breakage.

It is a nourishing shampoo for dry, stressed, and chemically treated hair. It contains avocado extracts and active ingredients, silk proteins, and milk proteins that give strength and a restructuring effect to the hair. By using it, hair becomes silky, full of shine, and easy to comb. It has a moisturizing effect and protects the hair structure's fiber. It has a subtle milk scent.

Features:

-light texture that doesn't weigh down hair

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to hair fiber

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse very well with plenty of water. Repeat this step if necessary, then apply a suitable Conditioner/Treatment for your hair.

L'Oréal Professionnel Absolut Repair Molecular Hair Mask is the rinse-out mask from the Absolut Repair Molecular line, part of the Série Expert range. It has a patented formula with peptide bonds and 5 amino acids that help replenish the hair fiber's molecular structure. Hair remains stronger and looks healthy.

What it does for you

• Quickly detangles damaged hair, even when tangled.
• Smooth, instantly shiny hair after rinsing.
• Flexible hair with natural elasticity and movement.
• Silky and hydrated, without weighing hair down.
• Works in 1–2 minutes, so it fits easily into your daily routine.

How to use it at home

1. Wash with Absolut Repair Molecular Shampoo. If you have medium or thick hair, then apply the rinse-out serum.
2. Apply the mask evenly to wet hair from mid-lengths to ends, and detangle with your fingers.
3. Twist the hair and leave the mask on for 1–2 minutes, then rinse thoroughly.
4. Follow with the Absolut Repair Molecular leave-in mask with heat protection before styling.

For what hair type

For all types of damaged, colored, or bleached hair, from fine to sensitized. For fine–medium hair, use once or twice a week. For coarse hair, use with every wash. For very damaged hair, L'Oréal recommends using it with the rinse-out serum.

Active ingredients

• Peptide bonds: small pieces from the hair fiber structure, small enough to enter the fiber, where they help rebuild the molecular structure.
• 5 amino acids: glycine, arginine, serine, tyrosine, and glutamic acid, the "bricks" that work together with the peptide bonds.

What else you need

• Absolut Repair Molecular Sulfate-Free Shampoo
• Absolut Repair Molecular Rinse-Out Serum
• Absolut Repair Molecular Leave-In Mask
• Absolut Repair Molecular Bi-Phase Oil

ProBeauty Tip. Twisting the hair after application is not just a whim: it presses the mask into the hair and helps it penetrate. Make a twisted ponytail, leave it for 1–2 minutes, then rinse.

Wella Professionals Fusion Intense Repair Conditioner is step 2 of the Fusion routine for damaged hair. Enriched with silk amino acids, it detangles and helps prevent hair breakage during brushing. Available in 200 ml and 1000 ml sizes.

What it does for you

• Easy detangling, even on very tangled hair after washing.
• Fewer broken strands when brushing and combing.
• Smooth, soft hair, without a heavy residue feeling.
• Protection against metals in water, which would otherwise deposit on the hair shaft.
• Works quickly: 1–2 minutes are enough.

How to use it at home

1. Wash your hair with Fusion shampoo.
2. Squeeze out excess water and apply the conditioner to clean, damp hair, from mid-lengths to ends.
3. Leave on for 1–2 minutes.
4. Rinse thoroughly. When your hair is more tired than usual, use Fusion mask instead.

For what hair type

For damaged hair that breaks during brushing or styling. It is designed for lengths sensitized by dyeing, bleaching, and heat. If you have fine hair and an oily scalp, keep the conditioner away from the scalp.

Active ingredients

• Silksteel Technology: a blend of silk amino acids and micronized lipids that penetrate the hair cortex and complete it from within.
• Silk amino acids: make the hair more resistant to breakage and leave it smooth. The line is inspired by spider silk, one of the strongest natural fibers.
• Metal Purifier: helps protect hair from metals in tap water.

What else you need

• Fusion Shampoo for damaged hair
• Fusion Intense Repair Mask
• Fusion Amino Refiller Treatment
• Wide-tooth comb

ProBeauty Tip. Detangle your hair while the conditioner is still in it, using a wide-tooth comb, starting from the ends and working towards the roots. This way, you break far fewer strands than if you comb after rinsing.

💦 Restore life and shine to your hair with ETB Caresse Hydranourish shampoo – the professional formula specially created for dry, fragile, damaged or unruly hair. Made in the heart of Italy, this premium shampoo combines vegan, SLS-free ingredients with cutting-edge technology for a gentle yet deeply nourishing cleanse. pH balanced: 5.3–5.7.

🌿 Essential active ingredients:
🌱 Vegetable Keratin: strengthens the hair structure, prevents breakage, and restores natural elasticity. It creates a protective layer around the hair strands for stronger, healthier hair.
🪔 Argan Oil (liquid gold): rich in antioxidants, vitamin E, and essential fatty acids. Soothes irritated scalp, deeply moisturizes, and protects against external and thermal aggressions.
🥥 Shea Butter: deeply nourishes and maintains hydration, ideal for dry or breakage-prone hair. Leaves hair soft, supple, and easy to style.

✨ Key benefits:
Intensely moisturizes and repairs hair from root to tip
Gently cleanses without drying the scalp
Restores suppleness, elasticity, and natural shine
Ideal for curly, coarse, fragile, or unruly hair
100% vegan and cruelty-free formula – for you and for the planet
Suitable for frequent use in the salon or at home

💡 How to use:
Apply to wet hair, gently massage until a rich lather is obtained, then rinse with lukewarm water. Repeat if necessary. For spectacular results, follow with Hydranourish Conditioner or Mask from the same range.

🌈 Transform your hair care routine with ETB Caresse Hydranourish and give your hair the hydration and vitality it needs. Every wash becomes a professional pampering experience! 💖

💛Pamper your blonde hair with the ultimate restorative and strengthening treatment: BLONDME Bondfinity Deep Repair Mask from Schwarzkopf Professional, specially designed for bleached, weakened, or sensitized hair. This professional mask rebuilds the internal structure of the hair without weighing it down, providing proactive and long-lasting repair, with visible results after just one use – hair becomes 20 times more resilient.

Formulated with advanced BONDFINITY technology, the mask reconstructs covalent bonds – the strongest bonds in the hair structure – and seals natural keratin, offering protection against breakage and future damage. Ideal for fragile, porous blonde hair, this mask transforms hair texture into one that is smooth, elastic, and visibly healthy.

🌟 Key Benefits:
• Deeply repairs and strengthens blonde or bleached hair
• Prevents keratin loss and strengthens internal hair bonds
• Restores hair's elasticity and structural resilience
• Hair becomes 20x stronger after just one use*
• Doesn't weigh down – lightweight texture, suitable even for fine hair
• Protects against breakage and future damage

🔬 Innovative BONDFINITY™ Technology
Based on the reconstruction of covalent bonds, Bondfinity technology completely regenerates the internal structure of blonde hair – even after intense bleaching processes – and fixes its own keratin, providing long-term protection.

🧴 How to use:
Apply evenly to damp, towel-dried hair. Leave on for 5–10 minutes, then rinse thoroughly.

✨ BLONDME Deep Repair Mask – The strongest repair for the most delicate blonde.
For healthy, strong, and shiny blonde hair – from the inside out.
#BLONDME #Bondfinity #DeepRepair #BlondeCareAuthority

Puring Pureclean Purifying Shampoo for Oily Scalp is the shampoo from the Pureclean range, designed for oily hair and dandruff-prone scalps. It contains piroctone olamine, nettle extract and rosemary extract. It cleanses, purifies and helps control sebum, leaving hair feeling fresh and clean.

What it does for you

• Clean and fresh scalp, with hair left clean and balanced.
• Helps control sebum for a more balanced scalp.
• Helps remove visible dandruff from the scalp and hair.
• Helps soothe the itching sensation and tension on sensitive scalps.
• Balanced cleansing, suitable for everyday washing.

How to use it at home

1. Wet hair and scalp thoroughly.
2. Apply the shampoo and massage the scalp with your fingertips.
3. Rinse thoroughly until no more foam remains.
4. If you need conditioner, apply it only to the lengths and ends.

For what type of scalp

For oily scalps, with impurities or dandruff, including when it is sensitive and easily irritated. It is not designed for dry scalps without excess sebum. If dandruff is abundant or the scalp is wounded, seek advice from a dermatologist.

Active ingredients

• Piroctone olamine: the range's key ingredient designed for dandruff-prone scalps.
• Nettle extract: purifies and helps balance oily scalps.
• Rosemary extract: complements the purifying action and leaves a fresh sensation.

What else you may need

• Lightweight Everyday Herbal Fresh Conditioner
• Refreshing Everyday Shampoo for frequent washing
• Extra Comfort Pre-Shampoo Scalp Prep Treatment

ProBeauty Tip. Wash with warm, not hot, water: it is gentler on sensitive scalps. The fragrance of kumquat, lemon and yuzu leaves a clean sensation that is perfect for mornings.

Hydrating shampoo with an intense nourishing effect, specially designed for gentle cleansing and care of dry hair. It nourishes the hair and provides shine and elasticity, being enriched with Urban Defense Pro, an innovative ingredient that protects the hair fiber against the harmful action of pollutants. It does not contain sulfates, paraffins or mineral oils.
How to use: apply to wet hair, massage and rinse well. If necessary, repeat the application.

Londa Professional Deep Moisture Shampoo for dry hair is the first step in the Deep Moisture range, designed for hair that feels rough and dehydrated. It cleanses and moisturizes from the first wash, leaving hair softer and easier to comb through. Available in 250 ml and 1000 ml bottles.

What it does for you

• Instant hydration for dry hair, from the first wash.
• Softer, more supple hair to the touch, without a rough-strand feel.
• Easier combing, with fewer tangles after washing.
• Natural shine on the lengths.
• Helps hair retain moisture within the hair shaft.

How to use it at home

1. Wet hair thoroughly with warm water.
2. Massage the shampoo into the scalp and through the lengths until it lathers.
3. Rinse thoroughly.
4. Follow with Deep Moisture conditioner or, once a week, with the intensive mask.

For what hair type

For dry, dull hair or hair that tangles easily. Also suitable for color-treated hair that has become dry over time. If your hair is broken or porous after bleaching, choose the Visible Repair range. For fine hair that is oily at the roots, a volumizing shampoo is more suitable.

Active ingredients

• Honey and mango extract: the ingredients that form the basis of the Deep Moisture range, for softer, more hydrated dry hair.

What else you need

• Deep Moisture conditioner for dry hair
• Deep Moisture intensive mask 200 ml
• Deep Moisture leave-in spray

ProBeauty tip. Apply the shampoo mainly to the scalp and let the lather run down the lengths as you rinse. Dry ends do not need to be rubbed; they need conditioner.

For fine, frizzy and stressed hair. The shampoo with argan oil, coconut milk, and whole rice milk has an antistatic effect, giving body to fine, shapeless, tired hair. It strengthens and revitalizes dehydrated and stressed hair, providing it with strength and elasticity. It leaves hair shiny and light, without weighing it down.

Directions for use: Apply to wet hair, massage gently and rinse. Ideal for daily use.

Matrix Total Results Miracle Creator is a leave-in spray treatment suitable for all hair types and textures. In a single step, it nourishes the hair, adds shine, and protects it from heat styling. It is the perfect product to have on hand before styling.

What it does for you

• Nourished and hydrated hair without weighing it down: the treatment conditions the hair with ease.
• Heat protection when using a flat iron, curling iron, or hairdryer.
• Less frizz and controlled flyaways for a shiny look.
• Easier and faster drying, as the hair is detangled and softened.
• Fewer breakages when brushing and controlled split ends.
• Even porosity, so the hair looks smooth from roots to ends.

How to use it at home

1. Wash and towel-dry your hair.
2. Spray the treatment all over your hair, especially on the lengths and ends.
3. Comb through to distribute evenly.
4. Style as usual: with a hairdryer, flat iron, or by letting it air-dry.

For what hair type

For all hair types and textures: straight, wavy, curly, fine, or thick, natural or color-treated. Use sparingly on very fine hair and keep it away from the roots. If the hair is severely damaged after bleaching, complete your routine with a repairing mask.

What else you need

• Miracle Creator Multi-Benefit Mask
• Instacure Leave-In Treatment
• Mega Sleek Smoothie Supreme Anti-Frizz Mask
• Vavoom Extra Hold Hairspray

ProBeauty Tip. Spray into your palms and run your hands through your hair, then comb through. This way, you apply the product exactly to the lengths without weighing down the roots.

Puring Hydrargan Moisturizing Conditioner with Argan Oil complements the Hydrargan range shampoo for normal to dry hair. It detangles and moisturizes the hair, making it easy to comb through without weighing it down. It is enriched with argan oil and flaxseed oil.

What it does for you

• Easy detangling and combing without pulling.
• Soft and silky hair after every wash.
• Moisture for dehydrated and dry hair.
• Weightless shine, leaving the hair light.

How to use it at home

1. Wash your hair with Hydrargan shampoo.
2. Pat dry with a towel, without rubbing.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For normal to dry hair that tangles easily and has become dull. It is also suitable for finer hair. If you have thick, porous, and very dry hair, the Richness conditioner is more suitable. For color-treated hair, choose Keepcolor.

Active ingredients

• Argan oil: the key ingredient in the Hydrargan range, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrargan Moisturizing Shampoo
• Hydrargan Moisturizing Mask
• Hydrargan Two-Phase Leave-In Conditioner
• Hydrargan Leave-In Spray Milk

ProBeauty Tip. Apply the conditioner to the ends first, then work up to the mid-lengths with what remains in your palms. The ends are the driest and need the most product.

Londa Professional Visible Repair Shampoo for damaged hair opens the Visible Repair routine, Londa's range for instant repair and nourishment. It cleanses and repairs damaged hair, giving the strands a more even structure. Hair remains softer and shinier.

What it does for you

• Instantly repairs damaged hair from the first wash.
• Smoother and more even strands throughout.
• Softer hair to the touch, without the roughness caused by chemical treatments.
• More shine, as the strand surface reflects light better.
• Nourishment for lengths, with almond oil.

How to use it at home

1. Wet hair thoroughly.
2. Massage the shampoo into wet hair, focusing on the scalp.
3. Rinse thoroughly.
4. Follow with Visible Repair conditioner or the intensive mask.

For what hair type

For hair damaged by dyeing, bleaching, perms, or frequent flat-ironing. It is also suitable for porous hair that breaks easily. If your hair is just dry, without being damaged, Deep Moisture is more suitable. The formula contains sulfates.

Active ingredients

• Silk extract: the ingredient that forms the basis of the Visible Repair range, for smoother strands that feel silky to the touch.
• Almond oil: nourishes damaged lengths and helps them look shinier.
• Radialux micro-ion technology: positively charged care molecules attracted to damaged areas of the strand. They smooth the surface, allowing the hair to reflect light better.

What else you need

• Visible Repair Conditioner 250 ml
• Visible Repair Intensive Mask 200 ml
• Visible Repair Leave-In Conditioner
• Visible Repair Treatment 750 ml

ProBeauty Tip. On damaged hair, blot water with a towel by pressing, not rubbing. Porous strands are fragile when wet and break more easily.

Londa Professional Velvet Oil Shampoo with argan oil is the shampoo from the Velvet Oil range, the Londa range that repairs the hair without weighing it down. It cleanses gently and leaves the hair looking healthier and velvety. The result is smooth and shiny hair.

What it does for you

• Smooth and shiny hair, with a healthy look after every wash.
• Velvety and supple hair, pleasant to the touch after rinsing.
• Instantly repaired hair structure, as Londa promises for this range.
• Does not weigh down the hair, so you can use it on thinner hair too.
• A rich fragrance, which makes washing a little treat.

How to use it at home

1. Wet the hair thoroughly.
2. Massage the shampoo into the wet hair until it lathers.
3. Rinse thoroughly.
4. For complete results, continue with the Velvet Oil treatment and the light oil.

For what type of hair

For hair that looks dull, dry or lifeless and needs shine. The formula does not weigh down the hair, so it is also suitable for fine hair. Contains sulfates. If your hair is very weak and breaks, you should look at the Fiber Infusion range with keratin instead.

Active ingredients

• Argan oil: the key ingredient of the Velvet Oil range, for nourished, supple and shiny hair.
• Vitamin E: complements argan oil in hair care.

What else you need

• Velvet Oil Treatment 750 ml
• Velvet Oil Treatment 200 ml
• Velvet Oil Light Oil 100 ml

ProBeauty Tip. If you get the 1000 ml bottle, pour part of it into a smaller shower bottle: it is easier to dispense and you do not waste it. Massage the foam more into the scalp and just let it glide over the lengths when rinsing.

Kallos Placenta is a mask for dry and fragile hair, with active plant ingredients from wheat and bamboo. With regular use, hair becomes strong, silky and easy to style. On this page you will find the 275 ml Kallos Placenta jar and the 1000 ml Serical Midollo & Placenta cream.

What it does for you

• Stronger-feeling hair.
• Silky hair after rinsing.
• Hair that is easy to style and comb through.
• Active plant-based ingredients from wheat and bamboo.

How to use it at home

1. Wash your hair with a shampoo for dry hair.
2. Towel-dry your hair.
3. Apply the mask to the lengths and ends.
4. Leave it on for a few minutes.
5. Rinse thoroughly with water.

For which hair type

For dry and fragile hair that breaks easily or has become dry after dyeing and exposure to hot air. For fine hair, use a small amount only on the lengths. The 275 ml jar is the Kallos Placenta mask. The 1000 ml jar is the Serical cream, a different product: follow the instructions on the jar for it.

Active ingredients

• Bamboo extract: conditions the hair strand and makes it more resistant.
• Wheat extract: nourishes dry hair.
• Plant-based peptides: in the Serical cream, they condition the hair strand.

What else you need

• Kallos almond shampoo for dry and normal hair
• Kallos Professional Nourishing conditioner
• Kallos KJMN serum for dry ends

ProBeauty tip. If your hair tangles easily, comb the mask through the lengths with a wide-tooth comb, then rinse. Detangling after drying will be much easier.

Wella Professionals Invigo Brilliance Shampoo for Fine and Normal Hair 1000 ml is the shampoo for color-treated hair from the Invigo Brilliance line. Its formula has a low pH, which helps the cuticle to close after coloring. The result: vibrant color and shiny hair after every wash.

What it does for you

• Vibrant color and shine immediately after washing.
• The cuticle closes after coloring, thanks to the optimized pH formula.
• The shade fades more slowly, because the formula helps control post-coloring oxidation.
• Gentle cleansing for the hair and scalp; the shampoo is dermatologically tested.
• No ingredients of animal origin, with a fragrance of jasmine, honey, and bergamot.

How to use it at home

1. Wet your hair and scalp thoroughly.
2. Apply the shampoo to wet hair and massage until it lathers.
3. Rinse thoroughly. If you have used many styling products, wash again.
4. Follow with Invigo Brilliance conditioner, and once a week, also use the mask.

For what hair type

For color-treated, highlighted, or toned hair, with fine or normal strands. If you have thick and coarse strands, Wella has a separate option for thick hair. It is not an anti-yellow shampoo: for cool blonde, choose Invigo Blonde Recharge.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance line.
• Anti-Oxidant Shield Technology: helps control post-coloring oxidation, so the shade does not fade.

What else you need

• Invigo Brilliance Conditioner for Fine Hair
• Invigo Brilliance Mask for Fine Hair
• Miracle BB Leave-In Spray
• Wella Dispensing Pump for Bottle
• Color Touch Demi-Permanent Dye

ProBeauty Tip. The 1000 ml bottle is a great value if you wash often. Add a dispensing pump: you get exactly what you need, and for fine hair, a walnut-sized amount is enough.

Restore vitality to your hair with Yellow Nourishing Shampoo, a professional shampoo specially formulated for dry, dehydrated and brittle hair. With a light yet intensely nourishing texture, this shampoo gently cleanses, without weighing down the hair strand, providing deep hydration, revitalization, and natural shine. Its innovative formula, enriched with argan oil, coconut oil, and the Aloetrix complex, protects the hair fiber and improves combability, preventing breakage.

✅ Key Benefits:

✅ Intensive hydration – restores suppleness and elasticity to dry hair
✅ Revitalization and shine – enhances a healthy appearance and natural luminosity
✅ Protection against external factors – prevents dryness caused by pollution and heat
✅ Light texture – gently cleanses and rinses easily, without leaving residue
✅ Improves combability – reduces tangles and minimizes hair breakage

🌿 Key Ingredients:

🔹 Argan Oil – rich in Omega 3, Omega 6, and Vitamin E, deeply regenerates and nourishes
🔹 Coconut Oil – provides intense hydration and protects against dehydration
🔹 Aloetrix Complex – aloe vera, wheat proteins, and UV filter for hydration and thermal protection

💆‍♀️ How to use:

✔️ Apply the shampoo to wet scalp and hair
✔️ Gently massage until a rich lather forms
✔️ Rinse thoroughly with lukewarm water
✔️ For optimal results, follow with Nourishing Mask for additional hydration

⭐ Our recommendation:

🔹 Use this shampoo together with the mask and leave-in treatment from the Yellow Nourishing range for more hydrated, healthier, and more manageable hair!

💛 Yellow Nourishing Shampoo – The ideal care for dry, lifeless hair! ✨

Treat your colored hair with ETB Caresse Protect Color conditioner, the ideal ally for maintaining color intensity and achieving lasting shine! Created in the heart of Italy, this professional conditioner is enriched with precious active ingredients, specially chosen to maintain hair integrity and provide the hydration it needs.

🌿 Vegan formula, SLS-free, no compromises!
Balanced pH: 4.5–5.0 – gentle on hair, effective in results.

✨ Essential active ingredients:

• Vegetable collagen – strengthens hair and reduces breakage
• Biotin – nourishes the roots and helps achieve thicker, stronger hair
• Tsubaki (Camellia) oil – provides deep hydration and an enviable shine

🌈 Visible results:

• Vibrant color, protected against fading
• Smooth, easy-to-comb hair with a healthy and elastic appearance
• Silky texture and delicate fragrance

🐰 Ethical & sustainable:
100% vegan • Not tested on animals • Created with care for people and the planet

🧴 How to use: Apply conditioner to hair washed with ETB Caresse Protect Color shampoo, distribute evenly on lengths and ends, leave on for 3–5 minutes, then rinse thoroughly.

🎯 Recommendation:
For best results, use it together with the shampoo and mask from the same range.

💫 Discover the power of professional care at home and enjoy colored, luminous, and protected hair every day!

🔬 Repair hair at a molecular level and restore its natural elasticity! 🔬

The L’Oréal Professionnel Absolut Repair Molecular shampoo is the professional solution for damaged hair, formulated with peptide bonds and 5 amino acids to restore the hair fiber's structure from within. Its advanced, sulfate-free formula gently cleanses, provides intense hydration, and helps detangle hair without weighing it down.

🌟 Key benefits:
✔ Effectively cleanses scalp and hair, removing impurities without drying out the hair fiber
✔ Nourishes and deeply repairs hair, restoring its vitality and strength
✔ Easily detangles hair, preventing breakage and fragility
✔ Improves hair's elasticity and natural movement
✔ Sulfate-free formula, suitable for sensitized, bleached, or chemically treated hair
✔ Luxurious cream-foam texture, for a premium experience with every use

How to use:

1️⃣ Apply a suitable amount to wet hair.
2️⃣ Gently massage the scalp and emulsify until a rich lather is formed.
3️⃣ Rinse thoroughly and repeat the process if necessary.
4️⃣ For optimal results, continue the routine with the Absolut Repair Molecular Rinse-off Serum and the Leave-in Cream from the same range.

💆‍♀️ Give your hair the salon care it needs to become stronger, silkier, and healthier! 💆‍♀️