Hair dyes

Achieve a perfect, shiny, and even blonde with Schwarzkopf Professional BlondMe Bleach & Tone 60ml, the professional toning additive that lightens and colors in a single step. Specially designed for highlight and balayage techniques, this product offers customized cool or warm shades while maintaining hair integrity.

💡 The advanced BlondMe formula protects and strengthens the hair fiber, reducing the risk of damage.

💡 Compatible with Bond Enforcing Premium Lightener 9+ bleaching powder, for high-precision results and impeccable shine.

🔥 Key Benefits:

✅ Lightening & toning in one step – Saves time and ensures an even result.

✅ Ideal for highlight and balayage techniques – Advanced toning pigments for flawless reflections.

✅ Protects hair against damage – Specially designed not to compromise hair health.

✅ Does not irritate the scalp – Apply exclusively to hair, without direct contact with the scalp.

✅ Works on bases from 3 to 7 tones – Perfect for creating cool or warm blondes.

✅ Intense shine & professional effect – Luminous reflections, without unwanted tones.

🔹 How to use:

1️⃣ Preparation: In a non-metallic bowl, mix 10-15 ml BlondMe Bleach & Tone additive with 35 g of Bond Enforcing Premium Lightener 9+ bleaching powder and 55-65 g BlondMe premium developer.

2️⃣ Application: Distribute evenly on dry hair, avoiding contact with the scalp.

3️⃣ Processing time: 20-45 minutes, under visual control.

4️⃣ Rinsing & care: Rinse thoroughly and apply conditioner for hydration and protection.

5️⃣ Finishing: Dry and style as desired for a perfect and luminous blonde.

📌 Recommended for:

✔️ Professionals & hairstylists – Ideal for advanced lightening and toning techniques.

✔️ Creating a cool or warm blonde, even and without unwanted tones.

✔️ Natural hair (base 3-7 tones), without prior lightening.

Transform your hair with Sensus Giulietta Permanent Ammonia Lifting Hair Dye 100ml, a professional oxidative coloring treatment, designed to provide perfect coverage, intense shine, and up to 4+ levels of lift.

💡 Its exclusive formula, enriched with luminescine, vegetable keratin, and argan oil, protects the hair fiber, keeping hair healthy, hydrated, and full of vitality. The reflections are rich, natural, and long-lasting, and the color is effectively sealed into the hair strand, preventing premature fading.

🔥 Key benefits:

✅ Permanent cosmetic coloring – Professional results, vibrant and long-lasting reflections.

✅ Up to 4+ levels of lift – Perfect for ultra-bright blondes.

✅ 100% gray hair coverage – High-performance pigments for a uniform color.

✅ Hydration & restructuring – Formula with vegetable keratin & argan oil for strong and healthy hair.

✅ Luminescence technology – Transforms UV rays into reflective light for shinier hair.

✅ PPD-free formula – Gentle on hair and scalp, suitable for frequent use.

🔹 How to use:

1️⃣ Preparation: Do not wash hair before application. Use protective gloves.

2️⃣ Mixing:

• Standard coloring: 1:1.5 Giulietta Dye + Lux Activator (10, 20, 30, 40 Vol).

• For super-blonde: 1:2 Giulietta Super-blonde Dye + Lux Activator 40 Vol.

3️⃣ Application:

• On natural hair, apply first to lengths and ends, then to the roots.

• For root touch-ups, apply first to new growth, then to lengths if necessary.

4️⃣ Processing time:

• 30’-55’ depending on the desired level of lift and the oxidant used.

5️⃣ Finishing: Rinse thoroughly and use shampoo and conditioner for color protection.

📌 Recommended for:

✔️ Professional colorists & beauty salons – Ideal for premium coloring services.

✔️ Individuals who desire a vibrant, uniform, and long-lasting color.

✔️ Bright blondes & intense reflections – Specially formulated for extreme lift.

Sensus MC2 Permanent Ammonia-Free Hair Color 100 ml is Sensus's permanent oxidative hair color without ammonia, PPD, parabens, silicones, or added resorcinol. It provides 100% gray coverage and lifts up to 3 levels. Mix 1:1.5 with Lux Activator or Cream Activator.

What it does for you

• 100% gray coverage across the entire shade range.
• Uniform, long-lasting color with balanced tones and bases.
• Gentle on hair and scalp, without ammonia, PPD, parabens, or silicones.
• Soft, shiny, and hydrated hair after coloring, thanks to the ARC complex, quinoa, and acai berries.
• Lifts up to 3 levels, while the Super High Lift series lifts natural hair by 4–5 levels.
• Fresh, delicate fragrance during coloring.

How to use it at home

1. Perform an allergy test according to the instructions on the box and wear gloves.
2. Weigh 40 g of color and 60 g of Lux Activator or Cream Activator (1:1.5 ratio). Choose 3%, 6%, 9%, or 12% depending on how much you want to lift.
3. Apply the mixture with the brush and deposit it on the hair without rubbing.
4. For touch-ups, apply only to the roots. The processing time is between 30 and 55 minutes after applying the activator; with 6%, leave it on for 35 minutes.
5. For the first application on natural hair, start with the lengths and ends, 2 cm from the roots. After 20 minutes, without rinsing, prepare a fresh mixture, apply it to all the hair, and leave it for another 35 minutes.
6. Emulsify, rinse thoroughly, then use an Illumyna Tech acidifying shampoo and mask.

For what hair type

For all hair types, including those with a lot of gray hair, and for anyone who wants a permanent ammonia-free color. For more than 3 levels of lift, you need the Super High Lift series with 12% activator at a 1:2 ratio, which, however, does not cover gray hair. Do not color if the scalp is sensitive, irritated, or injured.

Active ingredients

• ARC (Active Revitalizing Complex): plant-based amino acids that mimic the hair's keratin and strengthen it during coloring.
• Quinoa: natural proteins that protect the hair and help the color last longer.
• Acai berries: rich in phytosterols, fatty acids, and vitamin C, they hydrate and soften the hair.

What else you need

• Lux Activator 6%, for gray hair
• Lux Activator 9%, for more lift
• Nectar, hair color care additive
• Illumyna Tech Locking Acidifying Shampoo
• Coloring brush
• Scale for accurate dosing

ProBeauty tip. Cool shades, such as the new .01 and .27, come out more true to tone with an activator one level higher than usual. For example, from a natural 6 to a cool 8, Sensus recommends 12% instead of 9%.

Discover Sensus ColorGrace Permanent Hair Color with Ammonia 100ml, a dynamic and versatile professional hair color with a rich and intensely hydrating texture, offering pure, deep, and natural tones. Formulated without PPD and resorcinol, this permanent hair color ensures gentle yet high-performance coloring, with 100% gray hair coverage and luminous reflections that remain stable over time.

💡 Innovative formula with KAP SHINE TRIPLEX – Protects the scalp and restructures the hair strand from within, keeping it strong and healthy.

💡 Wide range of shades & up to 4 levels of lift – Including the Super High Lift series for ultra-light blondes.

🔥 Key Benefits:

✅ 100% gray hair coverage – Uniform and long-lasting color, without compromise.

✅ Intense protection and hydration – Formula with KAP SHINE TRIPLEX keeps hair healthy and shiny.

✅ Up to 4+ levels of lift – Ideal for vibrant shades and luminous blondes.

✅ Natural tones & radiant reflections – High-quality pigments for perfect results.

🔹 How to use:

1️⃣ Preparation: Wear protective gloves and apply to dry, unwashed hair.

2️⃣ Mixing:

• For standard coloring: Ratio 1:1.5 with appropriate developer (3%, 6%, 9%, 12%).

• For Super High Lift blondes: Ratio 1:2 with 12% developer.

3️⃣ Application: Distribute the hair color evenly, according to the chosen technique.

4️⃣ Processing time:

• Color refresh & shine effect: 15 min with 3% developer.

• Tone-on-tone coloring: 25 min with 3% developer.

• Classic coloring: 30-55 min, depending on hair structure and gray hair percentage.

• For intense lift (Super High Lift): 55 min with 12% developer.

5️⃣ Finishing: Rinse thoroughly and wash with shampoo for color-treated hair, followed by conditioner or treatment for color protection.

✅ Neutral fragrance & creamy texture – Pleasant coloring experience, without strong odor.

✅ Safe coloring without PPD & resorcinol – Minimizes irritation risk and protects the scalp.

📌 Recommended for:

✔️ Hairstylists & professional salons – Guaranteed performance for advanced coloring techniques.

✔️ Individuals seeking vibrant, uniform, and long-lasting color.

✔️ Luminous blondes & natural reflections – Perfect for achieving a shiny and healthy look.

Transform hair toning into a luxurious care experience with Yellow Pure Toners, the ammonia-free demi-permanent gel that combines the power of pure pigmentation with an advanced cosmetic effect. Ideal for blonde, bleached, or highlighted hair, this toner offers a professional result, intensifies shine, and maintains color between salon visits – all with a delicate yet effective formula.

🌈 What makes this toner so special?

✔️ Ammonia-free and no harsh ingredients – a gentle choice for the scalp and hair
✔️ Ultra-pigmented toning – neutralizes unwanted undertones and enhances existing shades
✔️ Mirror shine +137% – healthy-looking, silky, and luminous hair
✔️ Intense hydration + UV protection – thanks to the Aloetrix complex and natural oils
✔️ Compatible with curly, blonde, or bleached hair – no drying, no stiffness
✔️ Cosmetic results patented in Italy and the USA – professional standard care and color

🌿 Active ingredients that protect and pamper your hair:

• Quinoa – a protein-rich superfood that improves color absorption and extends its longevity
• Camellia Oil – works with castor oil and green tea to keep hair hydrated, smooth, and shiny
• Aloetrix – a combination of aloe vera, wheat proteins, and UV filter, for antioxidant protection and elasticity
• Free from: Ammonia, MEA, alcohol, resorcinol, silicones – 100% clean formula for healthy hair

🧪 Recommended use:

Mix Yellow Pure Toners with Yellow Professional 5 Vol. (1.5%) oxidant in a 1:2 ratio. Apply to damp or dry hair, depending on the technique used, and leave to act according to the recommendations in the digital brochure for optimal results.

💎 Perfect for:

• Toning blonde or bleached hair
• Revitalizing color between highlights
• Maintaining a cool, pearlescent, or silver blonde
• Curly or sensitive hair requiring gentle toning

💖 Yellow Pure Toners is not just a toner – it's an infusion of pure color, intense hydration, and refined care, designed to restore your hair's natural beauty and absolute shine.

📦 Add it to your cart and give your hair an extra boost of tone, luxury, and protection – exactly what it deserves!

Indola Pigment Semi-Permanent Crea-Bold 100ml

The new Indola PCC (Permanent Caring Color) permanent hair dye is a reliable professional coloring range that guarantees high-quality services, created by professionals for beauty salons and personal use. It has a special formula to deeply nourish the hair, giving it extra shine. PCC is the right choice if you want an intense/vibrant color and 70-100% gray hair coverage. The new PCC assortment contains 89 mixable shades to create any desired shade... without limits. New lines, depending on hair tone and coverage needs for each client.

The portfolio structure is easier to understand and more intuitive, especially for new clients!

NATURAL 100% gray hair coverage 14 shades

ESSENTIAL 70% gray hair coverage 29 shades

FASHION 70% gray hair coverage 27 shades

INTENSE COVERAGE 100% gray hair coverage with maximum color resistance in hair 19 shades

For exceptional coloring results, Indola PCC dye is used together with Indola Cream Developer 2%, 6%, 9% or 12% oxidizer.

The new Color Transformer helps you transform PCC permanent dye into demi-permanent dye by replacing Cream Developer Oxidant with this revolutionary product. The result is healthier, shinier hair, gray hair coverage up to 70% and lasting up to 25 washes!

- INDOLA CREA-MIX: 5 mix tones and 1 neutral shade to boost or reduce pigment intensity

- NEW INDOLA CREA-BOLD: 8 direct colorants for radiant and brilliant results, inviting us into the world of yellow, red, blue and green colors!

Benefits:

-Advanced technology for significant reduction of hair damage -Gray hair coverage between 70 and 100%

-Lasting intensity

-Extraordinary shine

-Suitable for both natural hair and pre-lightened hair

-Ability to transform permanent PCC dye into Demi-permanent dye

Method of use:

Use protective gloves!

Mix Indola PCC with the same amount of Cream Developer Oxidant suitable for the chosen shade.

E.g. 30g 10.0 + 30g 9% Cream Oxidant

Processing time: 40-50 minutes without additional heat source

Check during this time!

For a demi-permanent dye, mix Indola PCC Dye with the same amount of Color Transformer (no additional oxidant needed)

E.g. 30g 10.0 + 30g Color Transformer

Processing time: 40-50 minutes without additional heat source

Check during this time!

Matrix SoColor Beauty Permanent Hair Color is the SoColor permanent cream color for uniform, vibrant color and gray coverage. Mix 1+1 with Matrix cream developer; one 90 ml tube is enough for two applications.

What it does for you

• Permanent color that won't wash out with shampoo.
• Predictable results: the number indicates the level, and the letter indicates the tone in the Matrix shade guide.
• Hair that is conditioned during coloring, thanks to the Cera-Oil complex in the formula.
• Gel-cream texture that is easy to spread and stays in place.
• Two applications from one tube, if you use 45 ml each time.

How to use it at home

1. Perform a skin allergy test 48 hours before and a strand test.
2. Put on gloves. In a non-metallic bowl, mix 45 ml of color with 45 ml of Matrix cream developer.
3. Choose the developer based on the desired result: 3% (10 vol) for tone-on-tone or one shade lighter, 6% (20 vol) for gray hair and 2 shades, 9% (30 vol) for 3 shades, 12% (40 vol) for 4–5 shades.
4. Apply the mixture and leave it for 35–45 minutes, without heat, monitoring the color development.
5. Rinse thoroughly, then wash with shampoo for color-treated hair and apply conditioner.

For what hair type

For any hair type when you want permanent color. Do not use on henna-treated hair, chemically relaxed hair, or within 15 days of bleaching or a permanent wave. If you want to change the color significantly, consult a hairdresser first.

Active ingredients

• Cera-Oil complex: conditions the hair strand and smooths its surface, from one coloring to the next.

What else you need

• Matrix 12% 40 vol Cream Developer, 1000 ml
• Nitrile gloves, size M
• Coloring brush
• Mixing bowl
• Disposable coloring capes
• Matrix Color Obsessed Conditioner for color-treated hair

ProBeauty tip. Weigh the color and developer on a kitchen scale. An exact 1+1 ratio matters more than an extra minute or so.

Restore your hair's color intensity and give it extra shine and hydration with Wella Color Fresh Create, the professional mask for color refreshing. Whether you want to neutralize yellow tones, revive coppery highlights, or create caramel shades, this mask delivers visible results quickly, without damaging the hair strand.

Its delicate formula, free from animal-derived ingredients, contains avocado oil, which intensely hydrates and smooths the cuticle, leaving hair silky and easy to comb. Perfect for at-home use, this mask brightens color, keeping hair healthy and full of life.

🔹 Revives and intensifies hair color
🔹 Neutralizes unwanted tones
🔹 Provides shine and smooths the cuticle
🔹 Facilitates combing and nourishes the hair strand
🔹 Vegan formula, with avocado oil

How to use:
1️⃣ Wash hair with shampoo and towel-dry.
2️⃣ Apply the mask evenly to strands, using protective gloves.
3️⃣ Leave on for 10 minutes, then rinse thoroughly.
4️⃣ No conditioner is needed after use.

Discover vibrant color and intensive care with Wella Color Fresh Create – the ideal solution for healthy and shiny hair!

Direct dye is a nourishing hair coloring treatment. Revitalizing color masks that can be mixed together, suitable for providing vibrant reflections or for maintaining permanent colors.

ARC - Active Revitalizing Complex

Properties: With natural, certified and innovative ingredients that strengthen the internal structure of the hair. Promotes ionic bonds with the hair's keratin structure; penetrates deep into the fiber bringing it back to the level of natural hair. A blend of biomimetic plant amino acids that mimic the activities of the hair's keratin structure.

Benefits: Strengthens and rejuvenates hair. It has a restorative, multifunctional action, optimized to interact at a molecular level in the hair. Restores hair fibers.

Application:

Apply to freshly washed hair. Depending on the shade chosen, the recommended application level is:

01 Platinum apply to levels 10-11

10 White apply to levels 9-11

02 Sand apply to levels 9-11

03 Gold apply to levels 8-11

34 Caramel apply to levels 6-11

32 Brownie apply to levels 5-11

43 Chocolate apply to levels 4-6

23 Espresso apply to levels 3-5

40 Copper apply to levels 6-8

75 Strawberry apply to levels 4-6

1 Black apply to levels 1-4

00 Clear apply to all levels

Clear can be mixed with any shade to dilute the color intensity. Used alone, Clear gives shine to the hair.

Instructions:

Wash hair and towel dry to remove excess water. Wear gloves to protect your hands from the color. Apply the product all over the hair length and ends, then comb to ensure it is evenly distributed. Do not apply to the scalp. Leave on for 3 - 15 minutes, depending on the desired intensity of shine. Rinse thoroughly.

Discover ETB Hair Colorverse, the next-generation professional hair dye, designed for colorists and hairstylists who desire perfect coverage, vibrant colors, and advanced hair protection. Its permanent ammonia formula penetrates deeply, ensuring intense pigmentation and long-lasting durability, without compromising hair health.

💡 With a formula enriched with vegan ingredients such as shea butter, vegetable keratin, and goji extract, the dye protects the hair structure, preventing dehydration and damage.

🔥 Key Benefits:

• ✅ 100% gray hair coverage – Intense pigmentation, no compromises.
• ✅ Vegan & PPD-free formula – Suitable for sensitive scalps.
• ✅ Vibrant colors & long-lasting resistance – Stays intense even after multiple washes.
• ✅ Protection & hydration – Enriched with nourishing ingredients for smooth and healthy hair.
• ✅ Shiny & even appearance – Optimal color distribution for perfect results.

📌 Mixing ratio: 1:2 – ideal for an optimal coloring process.

🔹 How to use:

1️⃣ For the first coloring on natural hair:

• Apply the dye to the lengths and ends.
• Wait 20 minutes, then apply to the roots and leave for another 10 minutes.
• Rinse thoroughly and wash hair with shampoo and conditioner for color-treated hair.

2️⃣ For color refreshing / grown-out roots:

• Apply the dye first to the roots and leave for 10-15 minutes.
• Distribute to the lengths and ends and leave for another 5-25 minutes, depending on the color.
• Rinse thoroughly and use a post-coloring treatment.

Warning: Use protective gloves and perform an allergy test before use!

📌 Recommended for:

• ✔️ Hairstylists & beauty salons
• ✔️ Professionals who want a superior quality hair dye
• ✔️ Anyone looking for an intense and long-lasting color with 100% gray hair coverage
• ✔️ People who want a professional PPD-free dye, enriched with moisturizing ingredients

Discover the power of professional coloring with Majirel from L’Oréal Professionnel – the ideal choice for hairstylists who want intense colors, perfect gray hair coverage, and lasting shine. With a vegan, cruelty-free formula and reduced odor thanks to Odor Trapping™ technology, this hair dye brings a premium experience for both the stylist and the client.

🌟 What makes it special?

✔️ 100% gray hair coverage – even in difficult cases
✔️ Up to 50% less ammonia smell – for a more comfortable application
✔️ 110 professional shades – from pearly blondes to intense brunettes
✔️ Vegan formula – no animal-derived ingredients and not tested on animals
✔️ Long-lasting results – intense, deep, and even color
✔️ Exceptional shine – thanks to Ionène G™ and Incell™ technologies, which protect and strengthen the hair fiber from within

💡 Integrated care technology:
• Ionène G™ – strengthens hair and reduces porosity
• Incell™ – nourishes the hair fiber and protects hair structure

🧪 Recommended use:
Mix in a 1:1.5 ratio with L’Oréal developer (6%, 9% or 12%, depending on the desired level). Development time varies depending on the developer and desired result – between 35 and 45 minutes.

📦 Content: 60 ml – sufficient for one complete application

🎯 Ideal for:
• Clients who want complete gray hair coverage
• Haircuts that need strong reflections and definition
• Anyone who wants long-lasting color without compromising hair health

✨ Choose L’Oréal Professionnel Majirel and give your clients intense, nourishing, and perfectly even color – with zero compromises and 100% professionalism!

Indola PCC Crea-Mix Additive 60ml

The new Indola PCC (Permanent Caring Color) permanent hair dye is a reliable professional coloring range that guarantees high-quality services, created by professionals for beauty salons but also for personal use. It has a special formula to deeply nourish the hair, giving it extra shine. PCC is the right choice if you want an intense/vibrant color and 70-100% gray hair coverage. The new PCC assortment contains 89 mixable shades to create any desired shade.....without limits. New lines, depending on hair tone and coverage needs for each client.

The portfolio structure is easier to understand and more intuitive, especially for new clients!

NATURAL 100% gray hair coverage 14 shades

ESSENTIAL 70% gray hair coverage 29 shades

FASHION 70% gray hair coverage 27 shades

INTENSE COVERAGE 100% gray hair coverage with maximum color resistance in hair 19 shades

For exceptional coloring results, Indola PCC hair dye is used together with Indola Cream Developer 2%, 6%, 9% or 12% oxidizer.

The new Color Transformer helps you turn PCC permanent dye into demi-permanent dye by replacing Cream Developer with this revolutionary product. The result is healthier, shinier hair, up to 70% gray hair coverage and lasting up to 25 washes!

- INDOLA CREA-MIX: 5 mixing tones and 1 neutral shade to boost or reduce pigment intensity

- NEW INDOLA CREA-BOLD: 8 direct dyes for radiant and brilliant results, inviting us into the world of yellow, red, blue and green colors!

Benefits:

-Advanced technology for significant reduction of hair damage -70 to 100% gray hair coverage

-Lasting intensity

-Extraordinary shine

-Suitable for both natural hair and pre-lightened hair

-Possibility to transform PCC permanent dye into Demi-permanent dye

Method of use:

Wear protective gloves!

Mix Indola PCC with the same amount of Cream Developer suitable for the chosen shade

E.g. 30g 10.0 + 30g 9% Cream Developer

Processing time: 40-50 minutes without additional heat source

Check during this entire time!

For a demi-permanent dye, mix Indola PCC Dye with the same amount of Color Transformer (no additional oxidizer required)

E.g. 30g 10.0 + 30g Color Transformer

Processing time: 40-50 minutes without additional heat source

Check during this entire time!

💜Transform your blonde hair with Indola Blonde Expert Pastel Cream Toner – a professional toner specifically created to provide pastel reflections and vibrant shine. Ideal for light or bleached blonde shades, this toner adds a playful and modern touch, perfect for those who love colors full of personality. Its creamy formula ensures precise and controlled application, while maintaining the health of the hair thanks to Hair-Bond technology.

✨ Why choose Indola Blonde Expert Pastel Cream Toner:
✔️ Neutralizes yellow, gold, and copper tones for a perfectly balanced blonde
✔️ Offers subtle pastel results, with depth and shine
✔️ Does not lighten natural hair color, preserving the hair structure intact
✔️ Vegan, gentle formula, ideal for sensitive or damaged hair
✔️ Can be mixed with Highlift (H.) shades for unlimited color variations
✔️ Hair-Bond technology for stronger and healthier hair

🛠️ How to use:
1️⃣ Apply the toner to bleached or pre-lightened, towel-dried hair for best results.
2️⃣ Mix the toner with Indola Developer oxidant in a 1:1 ratio.
3️⃣ Distribute evenly on hair, using gloves for optimal control.
4️⃣ Leave on for 1 to 30 minutes, without heat, until the desired result is achieved.
5️⃣ Rinse thoroughly, without shampoo, then apply a nourishing conditioner, such as Indola Color Conditioner, to set the color.

💡 PRO Recommendation: For complete post-coloring care, use Indola Blonde Expert InstaStrong Leave-In Cream, which helps repair the hair from the inside out, for healthy and shiny hair.

💜 Final Result: Deep and radiant pastel reflections, with a cool lavender hue, for a sophisticated and modern look. Perfect for those who want something different from classic blonde!

Achieve professional coloring in just 10 minutes with Sensus MC2 Ammonia-Free Permanent Hair Color, an innovative formula that combines intense hydration, hair protection, and vibrant, long-lasting color. Thanks to certified natural ingredients, this hair dye restructures the hair fiber, providing 100% gray coverage and a perfectly personalized result.

💡 Ammonia-free & PPD-free formula – Protects hair and scalp, reducing the risk of irritation.

💡 Molecular restructuring complex – Strengthens hair, providing suppleness, shine, and resistance.

🔥 Key benefits:

✅ Fast coloring in just 10 minutes – Ideal for quick touch-ups and salon-quality results.

✅ Ammonia-free & PPD-free – Gentle coloring, without harshness on the scalp.

✅ 100% gray coverage – Powerful pigments for a uniform and long-lasting color.

✅ Creamy texture for easy application – Spreads evenly, without dripping.

✅ Varied color palette: 34 shades – 9 natural + 24 fashion + one neutral color for personalized shades.

🔹 How to use & Mixing ratio:

1️⃣ Preparation: Use protective gloves and apply quickly to dry hair.

2️⃣ Mixing:

• Intense root coloring: 1:1 (e.g., 30g dye + 30g developer).

• Light & glossy coloring: 1:1.5 (e.g., 30g dye + 45g developer).

• Tone-on-tone for lengths & ends: 1:2 (e.g., 30g dye + 60g developer).

3️⃣ Application & Processing time:

• Quick gray root touch-up: Localized application (20 Vol.), 10 min processing time.

• Brightness for lengths and ends: Uniform application (30 Vol.), 10 min processing time.

• Lightening up to 2 tones: Focused application (40 Vol.), 10 min processing time.

4️⃣ Finishing: Rinse hair thoroughly, wash with shampoo for colored hair, and apply a post-coloring treatment for maximum protection.

📌 Recommended for:

✔️ Hairstylists & professional salons – Rapid perfection for express coloring services.

✔️ Individuals who desire a gentle, ammonia-free hair dye with high performance.

✔️ Quick gray coverage & color revitalization – Ideal for frequent maintenance of colored hair.

Schwarzkopf Professional BlondMe Glow Toner 60 ml is the step that transforms yellow bleached blonde into clean blonde. It is a toner with an acidic formula that refines the shade without lifting on already bleached hair. The brand says it works in 10 minutes and offers 15 shades that can be mixed together, plus a Clear version.

What it does for you

• Corrects the blonde shade without lifting or stressing the hair.
• Adds shine immediately: AcidicGlow technology lets light penetrate into the inner layers, not just reflect off the surface.
• Smooths the cuticle, making the hair look more even and healthier.
• The 15 shades can be mixed together, and the Clear version dilutes the pigment without changing the level, so you can adjust the tone exactly.
• Can be used both on the scalp and in non-scalp techniques.

How to use it at home

1. Mix 1:1 with BlondMe Premium Developer 2% 7 vol if applying with a brush, or with Premium Gel Developer 2% 7 vol if pouring from the bottle.
2. Apply to towel-dried hair, not dry hair.
3. Work quickly and evenly, section by section, so the tone takes evenly all over.
4. Leave for 10 minutes, up to 20 minutes for a more intense result.
5. Rinse until the water runs clear and wash with a shampoo for blonde hair.

For what type of hair

For pre-bleached hair with a base level between 7 and 10. It won't do anything on dark natural hair or dark dyed hair: there is no light base to tone. The base must be light enough for the chosen shade. On very porous hair, check every 3 minutes, as the pigment absorbs faster.

What else you need

• BlondMe gel oxidant 2% 7 vol, for the bottle
• BlondMe premium oxidant 2% 7 vol, 60 ml
• Mixing bowl
• Hair dye brush
• BlondMe Bond Repair purple shampoo, for maintenance
• BlondMe Bondfinity Deep Repair mask

ProBeauty tip. Mix a cool shade with the Clear one if your hair is very porous. You dilute the pigment without losing shine, and the ends, which absorb the most, won't end up visibly grayer than the lengths.

Schwarzkopf Professional trainer tip. On very porous ends, the pigment takes more intensely; add Clear to dilute it, so the ends don't end up cooler or darker than the rest.

Indola Tinted Dye is a professional toner, created by professionals for beauty salons as well as for personal use. Indola has a formula specially created to nourish hair, giving it extra shine and natural beauty.

It is the right choice if you want an intense color and up to 80% coverage of white hair. The products in this collection offer a wide range of colors. It has a high lifting power, up to 4 tones. It offers intense and vibrant colors for an expressive look. It ensures a uniform color from root to tip.

Benefits

Integrated Hair-Bond technology for significant reduction of hair damage

Lifts and tones natural bases in a single application

Up to 4 levels of lift

Up to 80% white hair coverage

Suitable for natural base 6 and lighter, with over 30% white hair

How to use: Apply to dry, unwashed hair

Mix: Mix Ultra Blonde 100.+ Blend 1:1 with Cream Developer 9% (30Vol.) or 12% (40Vol.)

E.g. 30g 100.8+ + 30g 12% Cream Developer

Processing time: 40-50 minutes without additional heat source

Check during this time!

Bang Direct is a direct, semi-permanent, ammonia-free hair coloring cream. Its exclusive formula, enriched with ARC (Active Revitalizing Complex), provides vibrant and long-lasting shades without the risk of color alteration.

ARC - Active Revitalizing Complex

Properties: With natural, certified, and innovative ingredients that strengthen the internal structure of the hair. It promotes ionic bonds with the hair's keratin structure; penetrates deeply into the fiber, bringing it back to its natural hair level. A blend of biomimetic vegetable amino acids that mimic the activities of the hair's keratin structure.

Benefits: Strengthens and rejuvenates hair. It has a restorative, multifunctional action, optimized to interact at a molecular level in the hair. Restores hair fibers.

Application:

Apply to pre-lightened hair for clear results. Depending on the shade chosen, the recommended application level is:

.11 apply to levels 10-11

.33 apply to levels 9-10

.44 apply to levels 8-11

.55 apply to levels 7-11

.60 apply to levels 9-11

.66 apply to levels 10-11

.77 apply to levels 10-11

.71 apply to levels 10-11

.81 apply to levels 9-11

.83 apply to levels 9-11

.88 apply to levels 9-11

Instructions:

Wash hair and towel dry. Wear disposable gloves, apply the product along the entire length of the hair, then comb to ensure even distribution. Do not apply to the scalp. Leave on for 15-30 minutes, depending on the desired color intensity. Rinse thoroughly.

🎨 Giulietta Color Cream – Professional Permanent Color with Amazing Shine and Perfect Gray Hair Coverage! 💫

Discover Giulietta, the professional coloring cream created for demanding hairstylists who want more than just a simple shade – they want a color experience that transforms each strand into a vibrant reflection of beauty and sophistication. With a palette of 93 chromatic options (86 shades, 1 CLEAR, 1 Lifting Booster, and 5 High Lift), Giulietta offers a vast range of cool, neutral, elegant, and contemporary colors, ready to redefine your salon's standards.

🌟 ULTIMATE BRIGHT SYSTEM Technology – Extraordinary shine, in every detail

With an innovative formula, enriched with luminescent extract (mullein) and rice, Giulietta intensifies the hair's natural luster and strengthens the hair fiber. Black cumin adds a soothing effect, for a comforting coloring experience. The result? Luminous, soft, perfectly pigmented, and healthy hair.

✨ Why choose Giulietta:

• 100% gray hair coverage
• Cool, neutral, sophisticated, and modern colors
• Intense and long-lasting shine
• Absolute comfort during application
• Technologically advanced formula for uniform results
• Ideal for all professional coloring techniques

🔬 Professional use:

• Mixing ratio: 1:1.5 with Cream Activator or Lux Activator
• High Lift: 1:2 ratio, for lightening natural hair by up to 4 tones
• Lifting Booster 000: add 1/4 of the amount for additional lightening
• CLEAR: for customizing shades without additional pigment

🎯 Visible results:

• Complete and uniform gray hair coverage
• Controlled lightening and intense cool shades
• Enhanced shine with every hair movement
• Comfortable application, without irritation or burning

💡 Professional recommendation:

For an optimal finish, always use shampoo, conditioner, and acidifying spray from the Sens.ùs Illumyna Tech range. These will seal the color, balance the scalp's pH, and enhance the final shine.

💬 Giulietta – More than just a hair dye. It is the essence of sophistication, created for top-tier coloring in modern salons!
Rediscover the beauty of color through science, inspiration, and professional artistry.

Indola Color Style Mousse Copper 200 ml is a temporary color mousse that gives you copper highlights and styles your hair in one step. It is a ready-to-use mousse with direct pigments that gradually fades with washing. Choose it when you want to warm up or refresh a red shade without using permanent dye.

What it does for you

• Instant copper highlights, without an oxidant and with no commitment.
• Refreshes a red or copper shade that has faded between two colorings.
• Volume with light, natural hold if you leave it in your hair. The formula does not leave a sticky residue.
• Protects your hair when blow-drying and leaves it feeling nourished.
• Can be mixed with other Color Style Mousse shades to create the perfect highlight for your hair.

How to use it at home

1. Wash your hair and towel-dry it thoroughly. Put on gloves.
2. Shake the bottle well and hold it upside down when dispensing the mousse.
3. Apply the mousse evenly by hand, with a comb or brush, away from the scalp.
4. For volume and light hold, do not rinse: dry and style as usual.
5. For color without hold, distribute an appropriate amount through the lengths and ends of the hair, leave on for 10 minutes, and rinse with warm water.

For what hair type

For red, copper, or blonde hair that you want to warm up for a short time. It is also suitable for maintaining color at home between salon visits. It does not cover white hairs or lighten the color. Do not use if you have an irritated scalp or have ever had a reaction to hair dye.

What else you need

• Color Style Mousse, all 15 shades
• Color Shampoo for color-treated hair
• Color Conditioner for color-treated hair
• Strong Mousse for stronger hold
• Nitrile gloves, size M

ProBeauty tip. First, test a small section of hair at the nape of your neck to see how intense the copper shade will appear on your color. Then apply to all your hair, keeping it one finger's width away from the scalp to avoid staining your skin.

The Chroma ID color mask, with color pigments, is optimally suited for refreshing colors on lengths and ends. It is available in the most popular shades. The hair mask is equipped with the well-known Bond Enforcing technology, which ensures a healthy and shiny hair structure, and also provides color enhancement and toning. Depending on the hair color, the mask can be used to refresh, tone, or enhance hair color. On basic, blonde, or light tones, Chroma ID achieves very intense color results. Intensity can be controlled when color masks are mixed with Chroma ID Clear. Chroma ID Clear allows for pastel toning with any color mask, as well as intensive shine.

Usage: Apply the hair shade evenly to washed and towel-dried hair. Leave on for up to 10 minutes. Depending on the chosen shade, application time, and hair structure, the color lasts up to 12 washes.

Kromatic Cream – the professional coloring cream with direct pigments and acidic pH, perfect for revitalizing existing shades or achieving vibrant and modern looks, without compromising hair health!

With a formula based on 95% natural origin ingredients and 90% biodegradable, this coloring mask contains no silicone, SLES/SLS, paraffins, MEA/DEA, or alcohol – making it ideal for fragile, colored, or sensitized hair.

Infused with coconut oil, Aloe Vera gel, and Sodium Gluconate, Kromatic Cream offers:
• Deep nourishment
• Intense shine
• Reconditioning and anti-frizz effect
• Natural protection during coloring

13 intermixable shades for an infinite spectrum of creative possibilities:
Chocolate – evens out brown and adds depth
Caramel – warm caramel-copper reflections on blonde to light brown hair
Silver Moon – neutralizes yellow and accentuates cool blonde
Golden Sun – warm shine for blonde hair
Dusty Lilac – pastel lavender for natural or bleached blonde
French Rose – elegant pastel pink for blonde
Velvet Plum – intense plum for light or dark hair
Ruby Red – vibrant and luminous red, wow on blonde

 Pumpkin – intense, fiery and bold copper
Pink Fuxia – brilliant fuchsia for eccentric blondes
 Cobalt Blue – electric blue with an orange tone neutralizing effect
 Teal Green – intense green that corrects red
 White Gloss – neutral mask for shine, restructuring, or pigment dilution

 Recommended for:
• Refreshing color between two colorings
• Achieving creative, modern, and personalized effects
• Neutralizing unwanted tones
• Regenerating and nourishing chemically treated hair

 Nook Kromatic Cream offers intense color, nourishing treatment, and total freedom in mixing shades for spectacular results, without risks to hair health.

150 ml – perfect for multiple applications, economical and professional.

Schwarzkopf Professional Chroma ID Mask 9.5-1 Pearl Silver 300 ml transforms yellowed bleached blonde into a pearlescent silver. It is a vegan semi-permanent color mask with bonding technology that you apply without an oxidant. The code indicates level 9.5, very light, with ash reflections.

What it does for you

• Fades the yellow in bleached or highlighted hair.
• Gives a pearlescent, cool, bright blonde, not dark grey.
• Works quickly: 10 minutes, on washed hair.
• Lasts 10–15 washes, ideal between two salon visits.
• Conditions while coloring, leaving the hair soft and shiny.

How to use it at home

1. Wash your hair with shampoo and towel-dry it well.
2. Put on gloves and protect your clothes and surrounding surfaces.
3. Apply the mask evenly to all the hair or just the areas that lean yellow.
4. Leave for 10 minutes. For a subtle toning, 5 minutes; for an intense silver, up to 20.
5. Rinse until the water runs clear.

For what hair type

Schwarzkopf recommends it for pre-bleached blonde, highlighted, or very light natural hair. The ideal and most intense result appears only on bases lighter than level 9. On level 9, the effect is subtle, and on darker hair, the mask has no base on which to be seen.

Active ingredients

• Fibrebond: strengthens the bonds in the hair strand, useful for hair weakened by bleaching.
• Low Salt Technology: the pigment penetrates better and covers more evenly.
• Panthenol: seals the cuticle, for hair with a healthy and shiny appearance.

What else you need

• Chroma ID 9-12 Platinum Grey, for a bolder grey
• Chroma ID Clear, for a finer silver
• Goodbye Yellow neutralizing shampoo, for maintenance
• Nitrile gloves, size M
• Mixing bowl
• BlondMe Bond Repair nourishing conditioner

ProBeauty tip. Keep the mask for maintenance too: when the yellow returns slightly, a 5-minute application refreshes your tone without darkening it. Between applications, wash with Goodbye Yellow to delay the return of yellow.

💫 Rediscover the professional coloring experience with L’Oréal Professionnel Majirel Cool Cover 9, a revolutionary hair dye that combines impeccable performance with enhanced comfort during application. Specially designed to deliver cool, intense, and even tones, this formula ensures up to 100% gray hair coverage, while deeply protecting and caring for the hair strand.

🌬️ Innovative Odor Trapping™ technology – reduces ammonia odor by up to 64%, offering a more pleasant coloring experience, without olfactory discomfort.

🌟 Visible and long-lasting results:
• 3x more shine – radiant and vibrant hair
• 3x more softness – silky texture and easy to style
• Vibrant color from root to tip – even and true to the chosen shade
• Up to 100% gray hair coverage – even on mature or stubborn hair

🌱 Vegan formula and silicone-free – for a natural feel, without weighing down the hair.

💡 Improved creamy texture facilitates exact dosing, easy mixing, and precise application, for professional results right from the first step.

🧪 Recommended use:

1. Mix the dye with L’Oréal Professionnel oxidant 12.5, 20 or 30 volume (in a 1:1.5 ratio) until a homogeneous texture is obtained.

2. Apply to roots and, if necessary, to lengths and ends. Processing time: 35 minutes.

3. Gently emulsify, then rinse thoroughly until the water runs clear. Finish with Metal DX Cleansing Cream for extra protection and color retention.

🎨 Ideal for:
• Natural or colored hair
• Resistant gray hairs
• Dull hair with warm tones requiring neutralization

✨ Choose Majirel Cool Cover if you want a pure cool blonde shade, visibly healthier hair, and a premium coloring experience, without compromise!

INBLONDE TONER is an oxidative demi-permanent coloring cream. The formula enriched with ARC (Active Revitalizing Complex) and free of PPD, Resorcinol, or Ammonia, is suitable for cosmetically bleached blonde hair. It progressively and evenly tones, neutralizing unwanted reflections or creating fantasy shades.

ARC - Active Revitalizing Complex

Properties: With natural, certified, and innovative ingredients that strengthen the hair's internal structure. Promotes ionic bonds with the hair's keratin structure; deeply penetrates the fiber, bringing it back to the level of natural hair. A blend of biomimetic plant amino acids that mimic the activities of the hair's keratin structure.

Benefits: Strengthens and rejuvenates hair. Has a restorative, multifunctional action, optimized to interact at a molecular level in the hair. Restores hair fibers.

Works in minutes, created for blonde specialists.

11 intermixable demi-permanent fashion colors, for creating reflections and fantasy shades

1 Clear for diluting color intensity

Ideal for application on lightened hair at levels 9 to 11. Below level 9, the effect will be progressively less visible.

Durability 6-8 washes (depends on the chosen shade, hair type and its sensitivity, care habits)

Easy to remove using Cristal Color Remover.

Usage: mix with Lux Activator 5 Vol. (1.5%)

Mixing ratio: 1:2

1 part InBlonde Toner cream + 2 parts Lux Activator 5 Vol. (1.5%)

Processing time: between 5 and 20 minutes

The coloring effect of InBlonde Toners can be modulated by controlling the processing time.

Color intensity can be diluted by mixing the chosen shade with InBlonde Clear.

InBlonde Toner is the excellent technical solution for neutralizing bleached hair.

Perfect for enriching bleached or highlighted hair, creating fabulous fantasy shades

Note: Not suitable for masking or covering white hair or natural blonde hair

Sens.ùs Holi is a delicate, ammonia-free, demi-permanent oxidative tone-on-tone coloring service for natural, colored, lightened or bleached hair. Its oily ingredients and the exclusive Deva-Plex complex protect the hair strand.

Sens.ùs Holi tonalizes and enriches hair color. Using the Clear shade, the intensity of the desired color and tone can be controlled. Its fluid texture makes it instantly easy to apply. The processing time can be up to 30 minutes, depending on the chosen service. The duration of the toning effect is between 6 and 15 washes (12-30 shampoos), depending on the intensity of the color applied. Sens.ùs Holi is not formulated to cover or mask white hair.

ADVANTAGES:

29 shades + 1 Clear

Conditions hair and adds shine;

+50% light reflection;

Neutral pH for a perfect cosmetic result;

Does not alter natural melanin;

Suitable for all hair types;

Fluid texture;

Its innovative formula makes it quick and easy to apply using a brush or applicator;

HOLI CLEAR dilutes the intensity of any shade, making it more versatile. This way, you can increase the number of services offered.

DESCRIPTION:

Thanks to its delicate formula, Sens.ùs Holi does not lighten natural hair, but enriches it with special reflections. It is the perfect solution for adding reflections to colored or bleached hair, in a simple and delicate way.

HOW TO PREPARE:

Choose accessories (brush or applicator bottle); Mix 1 part demi-permanent color

Sens.ùs Holi and 1 part Sens.ùs Holi Activator. It is recommended to use only Holi Activator.

APPLICATION:

If necessary, wash hair with Sens.ùs Illumyna shampoo to remove any residue; Mix one part Sens.ùs HOLI color with one part Sens.ùs HOLI Activator (1:1); Wear protective gloves and apply with a brush or applicator bottle; Apply to dry or wet hair; Ensure the color is applied evenly over all hair, using a non-metallic wide-toothed comb to help the product penetrate more evenly; Leave for a maximum of 30 minutes, depending on the chosen service; After the processing time, emulsify with water to form a soft foam; Rinse thoroughly; Continue with Sens.ùs Locking shampoo and conditioner to prolong the effect of the service.

SERVICES:

Color refresh: for amplifying and enriching the reflections of natural or dull colored hair. Processing time: 30 minutes. Tip: Check every 10 minutes

Color equalization: for toning the lengths during permanent coloring. Processing time: Depends on the processing time of the coloring service. Tip: Do not leave for more than 30 minutes

Toning and lifting: for trendy reflections. Processing time: Check progress regularly.

Tip: Do not leave for more than 25 minutes

Pastel colors: to create delicate shades on bleached hair. Processing time: 20 minutes.

Tip: Check every 10 minutes.

Neutralization and correction of bleached bases: to create cooler colors and/or neutralize unwanted tones. Processing time: Check progress regularly.

Tip: Do not leave for more than 20 minutes

Repigmentation: for restoring tone and intensity before a coloring service on lightened or bleached hair. Processing time: Do not rinse. Tip: Apply a thin layer of product

Hair gloss: to add shine without altering tone or intensity. Processing time: 20 minutes. Tip: This service can be done with simple Clear shade

Holi Demi-Permanent Color is an oil-based color range that stands out for its vibrant and bright shades. As the name suggests, it draws its inspiration from the Indian Holi Festival and is a celebration of life. The festival takes place in March and is an explosion of colored faces across the country. And each color has a different meaning: harmony, optimism, vitality, joy, and love.

What makes Holi Demi-Permanent Color unique is its formula. The innovative Deva-Plex complex of natural ingredients makes hair extremely shiny and hydrated. Bamboo, cotton, and papaya amplify radiance and color on the lengths. "Deva" is a Sanskrit word meaning "to be of light". Deva-Plex has extraordinary properties and ensures optimal results.

Professional Tone-on-Tone Coloring • 31 Mixable Shades • Ammonia, Alcohol, and PPD-Free • With Vegan Sugar Plex™ Complex

 Turn every coloring into a beauty treatment! Nook Flow is the professional vegan demi-permanent coloring oil specially formulated to give hair vibrant color, intense shine, and deep care, without compromising hair health.

 Created with Vegan Sugar Plex™ technology, an exclusive plant-based complex derived from organic cherry oil and corn glucose, Flow reconstructs and protects the hair fiber during coloring, preventing dehydration and breakage.

 Key benefits:

Coloring + care in one step – acts as a mask-treatment that provides a luminous, translucent, and long-lasting color.

Over 31 fully intermixable shades – for complete customization. Also includes CLEAR GLOSS shade for pure shine or diluting color intensity.

Clean Beauty Formula:

•  0% ammonia

•  0% alcohol

• 0% PPD (para-phenylenediamine)

•  0% resorcinol

•  100% R-PET recycled plastic packaging – a sustainable choice

Ideal for:

• sensitive natural hair

• colored or bleached hair

• dull, dry, porous hair

• maintaining and refreshing color between permanent dyeings

Delicate oily texture, easy to apply, non-drip and spreads evenly, penetrating easily into the hair shaft for a uniform, rich and natural result.

 Visible and lasting results:

 Uniform, shiny color with multidimensional reflections
 Visibly smoother, more hydrated, and more resistant hair
 Results maintained for up to 6–15 washes
 Suitable for all hair types, including sensitive, porous, or chemically treated hair

 Professional use:

1️⃣ Put on gloves and use an applicator bottle or bowl + brush 
2️⃣ If necessary, wash hair with a delicate shampoo
3️⃣ Mix 1 part Flow + 1 part Flow activator
4️⃣ Apply to towel-dried or completely dry hair
5️⃣ Processing time: up to 30 minutes (depending on desired intensity)
6️⃣ Emulsify with water until a light foam is obtained
7️⃣ Rinse thoroughly
8️⃣ Finish with Nook The Nectar Color shampoo and treatment to set the color and prolong intensity

 Content: 60ml – ideal for 1 complete application or 2 touch-ups.

 Nook Flow – The inspiration of the modern colorist! A safe, clean, and flexible coloring system, created for professionals, but also loved by home users who want premium results without chemical aggression.

Schwarzkopf Professional Chroma ID Mask 9-12 Platinum Grey 300 ml neutralizes yellow tones and gives very light blonde hair a platinum grey shade. It is a semi-permanent color mask without an oxidant, featuring bonding technology. The code 9-12 means level 9, very light blonde, with ash and grey reflections.

What it does for you

• Removes yellow tones from bleached blonde hair and makes it cool.
• Gives a platinum grey shade, more intense on very light blonde hair.
• Works between two bleaching sessions: it lasts 10–15 washes and can be repeated when yellow tones return.
• Leaves hair shiny and easier to comb through.
• Can be mixed with Blue, Clear, or 9.5-19 for customized grey shades.

How to use it at home

1. Wash your hair with shampoo and towel-dry it.
2. Put on gloves and protect your skin, clothes, and sink from the hairline.
3. Apply the mask evenly with a brush or a gloved hand.
4. Leave on for 10 minutes. For a subtle grey, leave on for 5 minutes; for an intense shade, leave on for up to 20 minutes.
5. Rinse until the water runs clear.

For what hair type

For very light blonde hair, whether natural or bleached. The Schwarzkopf chart gives the ideal result on level 9 and an intense result on lighter bases. On level 8, the result remains subtle. It is not suitable for darker hair: the mask does not lighten the color.

Active ingredients

• Fibrebond: strengthens the hair fiber and helps bleached hair remain smooth.
• Low Salt Technology: delivers more pigment into the hair fiber for a more even result.
• Panthenol: deeply conditions and adds shine.

What else you need

• Chroma ID Blue, for a cooler grey
• Chroma ID 9.5-19 Dusty Pink, mixed 1:1
• Chroma ID Clear, for a pastel grey
• Nitrile gloves, size M
• Mixing bowl
• Goodbye Yellow neutralizing shampoo

ProBeauty tip. For a cool pastel shade between grey and pink, mix 9-12 with 9.5-19 Dusty Pink in equal parts: it is a Schwarzkopf colorist's favorite combination. First, perform a strand test on a lock of hair at the nape of your neck to see how it takes to your blonde hair.

Londa Professional Londacolor Mixton permanent 0/28 60 ml is the matte-blue mixtone from Londacolor permanent hair dye. Add it to other Londacolor shades to enhance the matte blue reflection. It can also be used on its own, mixed 1:1 with Londacolor emulsion.

What it does for you

• Enhances the matte-blue reflection of the Londacolor shade you add it to.
• Adjustable dosage by level: use a little for light shades and more for dark shades.
• Can also be used on its own, at a 1:1 ratio.
• The same Extra Rich Crème with waxes and lipids, easy to mix.

How to use it at home

1. Put on gloves and perform a sensitivity test, following the instructions on the box.
2. Choose the Londacolor base shade and add the mixtone according to the Londa chart: from 1 cm (0.5 g) at level 10 to 9 cm (4.5 g) at level 2.
3. Add the Londacolor oxidant according to the base shade rule: 1:1 for base shades, with 6%, 9%, or 12% depending on how much you want to lighten.
4. When used on its own, mix 30 ml of mixtone with 30 ml of Extra Rich Crème emulsion, at the concentration indicated in the instructions.
5. For touch-ups, leave for 30–40 minutes without heat, then rinse and wash with a Color Radiance shampoo.

For what hair type

For those who already color their hair with Londacolor and want to adjust the reflection towards matte and blue. It is not a starting shade: if this is your first time coloring your hair at home, start with a base shade. It is not for people under 16 years of age or for irritated scalps.

Active ingredients

• Vitaflection microspheres: they are 1000 times smaller than the hair, penetrate deep, and remain fixed inside.
• Extra Rich Crème formula: the waxes and lipids leave the hair shiny and velvety.

What else you need

• Londacolor shades to add it to
• Londacolor 6% oxidant
• Scale for dosing
• Mixing bowl
• Color Radiance shampoo

ProBeauty tip. Weigh the mixtone, do not pour it from the tube by eye, and write down the grams on the box. This way you can repeat exactly the same recipe at the next touch-up.