Wella Professionals

Wella Professionals Oil Reflections Smoothing Hair Oil 100 ml is the Luminous Smoothing oil from the Oil Reflections line, with macadamia and avocado oils. It smooths the hair, nourishes it without weighing it down, and gives it an intense shine. Use it for care, styling, and as a finishing touch.

What it does for you

• Smooth and shiny hair, with a visible glossy effect.
• Weightless nourishment: the texture is light and does not leave a greasy appearance.
• Easier styling: applied before drying, it helps you style your hair.
• Supple and silky lengths, with better-cared-for ends.
• Quick finish: a little oil on dry hair refreshes the shine.

How to use it at home

1. Place 1–3 pumps in the palms of your hands, depending on the thickness and length of your hair.
2. Distribute the oil through the lengths and ends of towel-dried hair.
3. Style as usual.
4. For more shine, add a small amount to dry hair.

For what hair type

Wella recommends it for all hair types, from fine to thick. If you have very fine hair and want an even lighter effect, the Oil Reflections Light version, with camellia oil, is designed for fine and normal hair. Do not apply it to the roots, as any oil will weigh them down.

Active ingredients

• Macadamia oil and avocado oil: nourish the lengths and create the shine effect.
• Vitamin E: completes the hair fiber care.
• Oleology Program: helps protect the hair fiber's natural lipids, so its surface remains smooth and reflects light.

What else you need

• Oil Reflections Luminous Reveal Shampoo
• Oil Reflections Luminous Reboost Mask
• Oil Reflections Luminous Instant Conditioner
• The same oil in a 30 ml size

ProBeauty tip. If you have very dry ends, mix one pump of oil with the Luminous Reboost mask before applying it. Wella allows you to combine the oil with other Oil Reflections products, giving the ends an extra boost of nourishment.

The new Wella Professionals INVIGO Volume Boost Shampoo, with cotton extract, provides maximum volume to hair, removing residue. Cotton is a soft yet stable fiber that offers the necessary stability and delicacy for fine, voluminous hair. Volume Boost cares for hair with its lightweight formulas, providing voluminous and easy-to-manage hair. It ensures light, instant care for visible volume and easy hair manageability.

Features:

-Suitable for fine and normal hair

-Maximum volume

-Gently cleanses hair and scalp

-Hair becomes soft and shiny

Usage: Apply an appropriate amount of shampoo to wet hair. Lather and rinse thoroughly. Repeat the procedure if necessary. For optimal effect, continue care with a product from the same range.

✨Revitalize and enhance your blonde hair color with Wella Professionals Color Fresh Create Golden Gloss mask! This temporary coloring mask offers sophisticated golden reflections, leaving hair hydrated, silky, and shiny. Perfect for weekly color maintenance, its silicone-free formula, enriched with avocado oil, ensures gentle treatment without damaging the hair shaft.

🌟 Key benefits:
✔ Instant color refreshment – Ideal for light blonde hair and golden shades
✔ Intense shine and silky effect – Hair becomes visibly healthier and more hydrated
✔ Silicone-free & enriched with avocado oil – Nourishes and protects hair
✔ Fast results – Visible transformation in just 10 minutes
✔ No damaging effect – Fades gradually without affecting the hair structure

📌 How to use:
1️⃣ Apply generously to damp, towel-dried hair after washing.
2️⃣ Leave on for 5 to 10 minutes, depending on the desired intensity.
3️⃣ Rinse thoroughly, without using conditioner – its formula leaves hair soft and smooth.
4️⃣ Use weekly for optimal color maintenance effect.

💡 Recommendation:
Suitable for all blonde hair types, bleached or natural, for a radiant and fresh effect.

🔹 Wella Professionals Color Fresh Mask Golden Gloss – Vibrant golden reflections and premium care for your hair! ✨💛

Eimi Natural Volume is a flexible hold mousse that provides hydration and natural movement to the hair. It does not weigh down or make the hair heavy. The new technology maintains the hairstyle for longer with a healthy hair appearance. It allows for easy application that leaves no residue in the hair.

Features:

-flexible hold

-provides elasticity and volume

-does not weigh down hair

How to use: Shake the tube before use. Apply to washed, towel-dried hair, then dry with a diffuser or as usual.

Wella Professionals Invigo Nutri-Enrich Wonder Balm leave-in 150 ml is the leave-in conditioner from the Nutri-Enrich line, for dry or stressed hair. The very rich formula melts into the hair and gives it long-lasting nourishment. In addition, it smooths the hair and makes it easier to style.

What it does for you

• Long-lasting nourishment and suppleness for dry lengths.
• Smoother hair, with less frizz.
• Shine and movement for dull hair.
• Easier to style, without an extra rinsing step.

How to use it at home

1. Wash and condition the hair with the Nutri-Enrich shampoo and conditioner or mask.
2. Towel-dry the hair so that it remains only damp.
3. Warm a small amount of Wonder Balm between the palms and apply it to the lengths and ends.
4. Do not rinse. Style as usual.

For what type of hair

For dry, stressed, or damaged hair, which tends towards frizz and is hard to detangle. It also works on wavy hair, giving it suppleness. On very fine and straight hair, it can weigh it down if you use too much, so start with a pea-sized amount.

Active ingredients

• Nutri-Enrich-Blend with goji: goji is known to be very rich in vitamins, minerals, and peptides.
• Oleic acid and panthenol: provide hydration and nourishment.
• Nourishing oils of jojoba, safflower, olive, and sesame, for softness.
• Vitamin E: helps protect the hair from other aggressions.

What else you need

• Nutri-Enrich Shampoo 1000 ml
• Nutri-Enrich Mask for dry hair
• Nutri-Enrich Conditioner 1000 ml

The ProBeauty tip. On second-day dry hair, put a drop of Wonder Balm only on the ends that have puffed up. Smooth out the frizz without having to wash the hair again.

Wella Professionals EIMI Sculpt Force Hair Gel 125 ml is the strongest hold gel in the EIMI Texture range. Wella describes it as a fast-drying, flexible gel for rock-solid hairstyles with intense shine. It also helps protect hair from the effects of UV rays.

What it does for you

• Extra-strong hold (level 4), for hairstyles that won't budge.
• Intense shine and clearly defined strands.
• Fast drying, so you can style precisely.
• Wet look when applied to wet hair.
• UV protection.

How to use it at home

1. Put a little gel in the palms of your hands.
2. For sculpted hairstyles: work it into dry hair and style immediately.
3. For a wet look: apply it to wet hair and let it air-dry.
4. Add gel only to areas that need more hold.

For what hair type

For short or medium-length hair that you want to give clear shape: slicked-back hair, mohawks, and sleek hairstyles. It also works on long hair tied back tightly. For a casual, flowing hairstyle, it's too strong: choose Pearl Styler.

What else you need

• EIMI Rugged Texture Matte Paste, for a matte look
• EIMI Texture Touch Clay, light hold
• EIMI Super Set Hairspray, for final hold
• Invigo Volume Boost Shampoo, for washing

ProBeauty tip. For slicked-back hair, pull the gel through with a fine-tooth comb, then smooth it over with the palm of your hand. The comb creates lines, while the palm gives an even shine. The gel washes out in the evening with shampoo.

Wella Professionals Ultimate Repair Miracle Hair Rescue is the leave-in spray of the Ultimate Repair routine for damaged hair. It detangles wet hair, strengthening and smoothing it from the inside out. The 30 ml size is perfect for trying or taking on the go.

What it does for you

• Quickly detangles wet hair, without post-shower pulling.
• Stronger, rebuilt hair strands, from the inside out.
• Smoother, shinier hair, with a healthy appearance.
• Short routine: 90 seconds of pause and you're ready to style.
• Color-safe, dermatologically tested and vegan.

How to use it at home

1. Wash your hair with Ultimate Repair shampoo and conditioner, then towel-dry.
2. Spray onto clean, damp hair: 5 sprays for fine hair, 10 for medium, 15 for thick hair.
3. Gently comb through to distribute the product evenly from roots to ends.
4. Leave it for 90 seconds, then style as usual. Do not rinse.

For what hair type

For any hair type damaged by heat, bleaching, or frequent dyeing. Suitable for fine, medium, or thick hair—just adjust the number of sprays. It is not a heat protectant: if you use a flat iron, add a heat protectant spray.

Active ingredients

• AHA (alpha-hydroxy acid): strengthens and rebuilds the hair strand from the inside.
• Omega-9: repairs the outer barrier of hair damaged by heat and bleaching.

What else you need

• Ultimate Repair Shampoo
• Ultimate Repair Conditioner
• EIMI Thermal Image Heat Protectant Spray
• Wide-tooth comb

ProBeauty Tip. Spray first onto the lengths and ends, where the hair is most damaged, and only then onto the rest of your hair. Healthy roots do not need the product.

This leave-in treatment was specially created for damaged, chemically treated hair. The Amino Filler serum penetrates the hair shaft, down to the cortex, filling it with amino acids. It increases the hair's resistance to breakage, restores elasticity, improves combability, and repairs split ends. It is easily applied to washed and damp hair, while also providing shine and a pleasant scent. It does not weigh down the hair or hair fiber and does not require rinsing.

Features:

-Leave-in treatment

-Created for damaged, chemically treated hair

-Restores hair strength

-Restores elasticity

-Improves combability

-Does not weigh down hair

How to use: Apply a small amount of product to freshly washed, towel-dried hair, and gently massage into the lengths. It is recommended to blow-dry your hair.

Wella Professionals EIMI Natural Volume Mousse 300 ml gives hair light, natural-looking volume. Wella describes it as a light-hold mousse, level 2, which helps protect hair from dehydration and heat while drying. Hair remains soft and easy to style.

What it does for you

• Natural volume, without a stiff look.
• Light hold (level 2), flexible.
• Protection from hairdryer heat and dehydration.
• Soft finish, pleasant to the touch.
• Easy to apply, thanks to the improved consistency.

How to use it at home

1. Wash your hair and towel-dry it.
2. Shake the bottle well.
3. Distribute the mousse through damp hair, from roots to ends.
4. Dry your hair with a hairdryer for loose, natural volume.

For what hair type

For fine or limp hair that falls flat quickly. It is also suitable for loose waves created while drying. For very thick or unruly hair, the light hold is not enough to maintain the style all day. In that case, the Extra Volume mousse with strong hold works better.

What else you need

• EIMI Mistify Me Light Hairspray, for the final touch
• EIMI Dry Me Dry Shampoo, for the second day
• EIMI Thermal Image Spray, before straightening
• Invigo Volume Boost Shampoo, for fine hair

ProBeauty Tip. If your hair falls flat within a few hours, after drying, apply a thin layer of Mistify Me Light to the roots with your head bent over. Stand up and style your hair with your fingers, without a brush, so the volume remains airy.

Wella Professionals Elements Renewing Hair Mask 150 ml is the intensive treatment from the Elements line, silicone-free and sulfate-free. It hydrates and detangles hair, restoring its smoothness and shine. Leave on hair for 3–5 minutes after shampooing.

What it does for you

• Intense hydration for lengths and ends.
• Detangled hair that is easy to style immediately after rinsing.
• Protection against frizz and breakage.
• Smoothness and shine for a healthy look.
• Vegan formula, dermatologically tested, gentle on sensitive scalps.

How to use it at home

1. Wash hair with Elements Renewing shampoo.
2. Apply the mask to clean, damp hair, focusing on the lengths and ends.
3. Leave on for 3–5 minutes.
4. Rinse thoroughly, then spray Elements Renewing spray onto damp hair.

For what hair type

For all hair types, including color-treated, chemically treated, or keratin-treated hair. It is especially useful when hair is dry, easily tangled, or prone to frizz. Do not apply to the roots, so hair does not lose its volume.

Active ingredients

• Aloe vera: known for its gentle care, the key ingredient of the Renewing line.
• Vitamin E: has antioxidant properties and helps protect the hair strand from free radicals.
• Olive essence: gives hair suppleness and a smooth, shiny finish.

What else you need

• Elements Renewing Shampoo
• Elements Renewing Conditioner
• Elements Renewing Leave-in Spray
• The same mask in a 75 or 30 ml size

ProBeauty Tip. Use the mask instead of conditioner once or twice a week. On other days, Elements Renewing conditioner is enough, and hair remains light.

Wella Professionals Oil Reflections Light Hair Oil 100 ml is the lightweight finishing oil of the Oil Reflections line, made for fine and normal hair. It nourishes the hair strand without weighing it down and immediately gives it shine, with subtle highlights. You can use it for care, styling, and finishing.

What it does for you

• Instant shine, with subtle light highlights.
• Nourishment without weight, designed for fine hair strands.
• Smooth and soft surface, thanks to camellia oil.
• Less frizz and hair that is easier to style.
• Three roles in one bottle: care, styling, and finishing.

How to use it at home

1. Put 1–3 pumps in the palms of your hands.
2. Distribute the oil on the lengths and ends of towel-dried hair.
3. Style as usual.
4. On dry hair, add a small amount for a shiny finish.

For what type of hair

For fine and normal hair, which quickly becomes weighed down by regular oils. Wella says it can be used on any hair type. However, if you have thick, open, or very dry hair, the Oil Reflections smoothing oil, with macadamia and avocado, is the option designed for all thicknesses.

Active ingredients

• Camellia seed oil: known for its smoothing properties.
• Oleology Program: helps protect the natural lipids of the hair strand, so its surface remains smooth and reflects light.
• Vitamin E: complements the care of the lengths.

What else you need

• Oil Reflections Luminous Reveal Shampoo
• Oil Reflections Luminous Instant Conditioner
• Oil Reflections Luminous Reboost Mask
• Oil Reflections Smoothing Oil for thick hair

ProBeauty tip. On fine hair, start with a single pump, applied only to the last few centimeters. Add more only after you see the result on dry hair, because it is much easier to add than to wash out an excess of oil.

Wella Professionals EIMI Texture Touch Styling Clay 75 ml is a matte paste that lets you restyle your hair as often as you like. The formula with minerals and beeswax provides hold and flexibility. It offers light hold, level 1, and a natural, non-shiny finish.

What it does for you

• Restylable hair all day, using only your fingers.
• Light, flexible hold (level 1).
• Matte, natural finish with no shine.
• Definition for strands and ends without a heavy look.
• Minerals that care for your hair while you style it.

How to use it at home

1. Take a small amount and rub it between your palms until evenly distributed.
2. Work it through dry hair.
3. Shape your hair as desired using your fingers.
4. The next day, restyle your hair as often as needed.

For what hair type

For short and medium-length hair that you want to look natural, textured, and flexible. It also works on the ends of a bob. It is not suitable if you want a fixed or shiny hairstyle: it offers light hold and a matte finish.

Active ingredients

• Minerals: care for the hair and support texture.
• Beeswax: provides moldable hold and flexible definition.

What else you may need

• EIMI Rugged Texture Matte Paste, strong hold
• EIMI Dry Me Dry Shampoo, for texture
• EIMI Mistify Me Light Hairspray, for finishing
• Invigo Volume Boost Shampoo, for washing

ProBeauty tip. In the morning, use only a very small amount. The next day, when your hairstyle starts to fall, rub your fingers together and run them through your hair: the clay reactivates and takes shape again. Do not add more product unless absolutely necessary.

Wella Invigo Blonde Recharge Cool Blonde Shampoo 300ml

The new Invigo Blond Recharge Shampoo refreshes and brightens the color of dyed blonde hair. This purple shampoo prevents unwanted yellow tones from appearing, thus preventing hair color oxidation. It leaves hair soft to the touch and contains color pigments for a cool blonde result.

Features:

-Neutralizes unwanted warm tones

-Purple pigment

-Gives hair luminosity

-Leaves hair soft to the touch

How to use: Apply a small amount of shampoo to pre-dampened hair and massage until a dense, creamy lather forms. Leave on for 1-2 minutes, then rinse thoroughly. Repeat this step if necessary, then apply a suitable conditioner/treatment for your hair.

Wella Professionals SP Luxe Oil nourishing mask for damaged hair perfectly hydrates, nourishes, strengthens, and regenerates damaged hair cuticles. Additionally, it gives hair a natural shine, and unsightly frizz becomes a thing of the past. It provides nutrition and hydration to the hair cuticle, strengthens weakened hair cuticles, gives hair a natural shine, restores a healthy hair appearance, protects hair, and stimulates hair growth.

Application: Apply an adequate amount of Wella Professionals SP Luxe Oil mask to washed and towel-dried hair and leave on for 3-5 minutes. Then rinse thoroughly.

Wella Professionals Invigo Nutri-Enrich Nourishing Shampoo 300 ml is the nourishing shampoo from the Nutri-Enrich range, for dry or stressed hair. It cleanses gently and provides immediate deep nourishment. The new formula also contains Metal Purifier, which helps protect the hair fibre from metals in the water.

What it does for you

• Immediate deep nourishment for hair that feels rough and thirsty.
• Smooth, soft hair after washing, full of vitality.
• Protection while washing: Metal Purifier helps protect hair from harmful metals in the water.
• Gentle on hair and skin; the formula is dermatologically tested.

How to use it at home

1. Apply the shampoo to wet hair.
2. Massage until a rich lather forms, especially at the scalp.
3. Rinse thoroughly. If you have used many styling products, repeat.
4. Follow with Nutri-Enrich conditioner and, once a week, the mask.

For what hair type

For dry or stressed hair that loses its softness after dyeing, bleaching, or heat styling. It is not a scalp shampoo: if your scalp is sensitive, oily, or prone to dandruff, choose an Invigo Scalp Balance shampoo. For fine hair that is easily weighed down, use a small amount of product.

Active ingredients

• Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
• Goji berry extract: the fruit is known to be very rich in vitamins, minerals, and peptides.
• Oleic acid and panthenol: provide hydration and nourishment to the hair fibre.
• Metal Purifier: helps protect the hair fibre from metals in tap water.

What else you need

• Nutri-Enrich Conditioner 1000 ml
• Nutri-Enrich Mask for dry hair
• Wonder Balm, leave-in conditioner

ProBeauty Tip. If you live in a hard water area and your hair feels rough after washing, this is the shampoo to choose from the range. Rinse with warm, not hot, water at the end, so the lengths remain soft.

Wella Professionals EIMI Shape Shift Styling Gum 150 ml is an elastic gum that lets you create defined or tousled hairstyles. It leaves hair shiny with flexible hold, level 2. Wella says it also helps protect hair from the effects of UV rays.

What it does for you

• Flexible control over shape and texture.
• Defined or tousled hairstyles, however you style it.
• Shiny finish that is not greasy.
• UV protection.
• The hairstyle can be reshaped over the days.

How to use it at home

1. Take a generous amount and rub it between your fingers.
2. Work it into dry or towel-dried hair.
3. For a defined look, pull the strands with your fingers in the desired direction.
4. For a tousled look, tease the hair with your fingertips.

For what type of hair

For short and medium hair where you want texture and shine, but also the freedom to change your hairstyle. On very fine hair, start with a small amount of product. If you need a hairstyle that does not move at all, choose a strong-hold gel. For a matte look, choose Texture Touch.

What else you need

• EIMI Sculpt Force Gel, extra strong hold
• EIMI Texture Touch Clay, matte finish
• EIMI Mistify Me Light Hairspray, for the finish
• Invigo Volume Boost Shampoo, for washing

ProBeauty tip. On short hair, apply the gum to towel-dried hair and dry it with your fingers, without a brush. You get texture, and when dry, you just adjust it. Over the days, warm the strands between your fingers and reshape them.

Wella Professionals Invigo Scalp Balance Sensitive Scalp Shampoo 300 ml is the Invigo Scalp Balance range shampoo for sensitive scalps. It contains allantoin, cleanses gently and helps soothe irritation and itching. The formula is fragrance-free.

What it does for you

• A calmer scalp: allantoin helps reduce the sensation of irritation and itching.
• Gentle cleansing, without disrupting the scalp's natural balance.
• Fragrance-free, suitable if your skin reacts to fragrances.
• Healthy-looking hair and a scalp that feels cared for.

How to use it at home

1. Wet your hair thoroughly with lukewarm water.
2. Apply a small amount of shampoo to your wet hair.
3. Gently massage the scalp with your fingertips until it lathers.
4. Rinse very thoroughly. Repeat if necessary.

For what type of scalp

For sensitive, dry, or easily irritated scalps, for example after dyeing or when the weather is cold. If you have visible dandruff, choose the Scalp Balance anti-dandruff shampoo. For severe itching, sores, or peeling that does not go away, see a dermatologist.

Active ingredients

• Allantoin: an ingredient known for its soothing effect on the scalp.
• Energizing formula: with cooling ingredients that leave the scalp cared for and fresh.

What else you need

• Elements Soothing Serum for sensitive scalp
• Nutri-Enrich Conditioner for lengths
• Invigo Balance Scalp Serum, 8 vials

ProBeauty tip. If your scalp becomes irritated after dyeing, wash with this shampoo and in the days leading up to your appointment. Do not use products with strong fragrances directly on the scalp at the same time.

Wella Professionals Invigo Volume Boost Volume Mask 500 ml is Crystal Mask, the transparent, rinse-out mask from the Volume Boost line. It contains cotton extract and gives fine hair body, fullness, and easy manageability. The formula is very lightweight, so hair stays full and airy.

What it does for you

• Body and fullness for fine hair.
• Easy to comb through after washing.
• Care without weighing hair down, with a transparent texture.
• Soft hair that stays light and airy.

How to use it at home

1. Wash your hair with Volume Boost shampoo and towel-dry it.
2. Apply the mask to clean, damp hair, from mid-lengths to ends.
3. Leave on for 5 minutes.
4. Rinse thoroughly, then continue with the volume spray.

For what hair type

For fine and normal hair that needs care but is weighed down by creamy masks. It does not nourish very dry or damaged hair sufficiently; for this, choose Invigo Nutri-Enrich or Fusion.

Active ingredients

• Cotton extract: cotton is a soft and stable fiber, with the same combination of softness and stability that fine hair needs to have volume.
• Spring Force polymers: they coat the strands, stabilize them, and help add volume when blow-drying.

What else you need

• Volume Boost Shampoo 1000 ml
• Volume Boost Leave-In Volume Spray
• Volume Boost Shampoo 300 ml

ProBeauty Tip. If you have fine hair that is still dry at the ends, apply Crystal Mask throughout and a drop of Wonder Balm only to the ends. The roots stay airy, while the ends stay softer.

Wella Professionals Shinefinity Bottle Activator 2% 60 ml is the activator for Shinefinity Zero Lift color-depositing treatments. The Bottle version is designed for quick application from the applicator bottle and is easy to spread through all the hair. Mix it 1:1 with your chosen Shinefinity shade.

What it does for you

• Activates the Shinefinity treatment, which is mixed with it in a 1:1 ratio.
• Keeps the pH under control throughout the coloring process, thanks to a specially formulated buffering system.
• Applies quickly from the bottle: Wella recommends Bottle Activator for speed and Brush & Bowl for precision.
• The mixture does not drip: it has a gel-cream texture and spreads cleanly.
• The mixture is ammonia-free and silicone-free, without alcohols or ingredients of animal origin.

How to use it at home

1. Put on gloves and mix the Shinefinity treatment with the activator in a 1:1 ratio in the applicator bottle.
2. Apply evenly to washed hair that has been towel-dried, from roots to ends. The result is more intense on dry hair.
3. Leave on for up to 20 minutes without heat. With heat, 15 minutes will give a more intense result.
4. At the end, add a little water and emulsify to avoid staining the skin. Rinse and wash with shampoo.

For what hair type

For anyone who already has a Shinefinity Zero Lift treatment and wants to apply it from the bottle. The activator alone does not color and is not used with other dyes or bleaches. Shinefinity does not lighten the natural color: if you want a lighter shade, you need to bleach first.

Active ingredients

• pH buffering system (Balanced pH Technology): keeps the pH low and balanced, so the cuticle swells minimally, and the treatment deposits tone without lightening the natural color.

What else you need

• Nitrile gloves, size M
• Disposable coloring cape
• BlondorPlex 9 powder, if you want to lighten the hair first
• Ultimate Color shampoo for colored hair
• Elements Renewing shampoo

ProBeauty tip. Perform the allergy test 48 hours beforehand: mix 5 g of treatment with 5 g of activator and apply to 1 cm² in the crook of the elbow. Leave uncovered for 45 minutes, rinse, and monitor the area for two days.

Wella Professionals BlondorPlex 9 bleaching powder 800 g is the most advanced powder in the Blondor range. It has built-in plex to protect the hair shaft bonds and Metal Purifier, which neutralizes metals in the hair for a cleaner blonde. Mix it with Welloxon Perfect developer and use it for highlights, balayage, or full bleaching.

What it does for you

• Lifts up to 9 levels for very light blondes.
• Gives a cleaner and more even blonde: Metal Purifier catches metals from the water that interfere with bleaching.
• Reduces yellow tones during bleaching thanks to the anti-yellow complex.
• Protects the hair shaft bonds with built-in plex, and BlondorPlex No.2 strengthens them after rinsing.
• Works with any technique: foil highlights, balayage, ombre, or root-to-tip bleaching.

How to use it at home

1. Mix the powder with Welloxon Perfect 1.9%, 4%, 6%, 9%, or 12% developer in a 1:1.5 or 1:2 ratio in a non-metallic bowl.
2. Use no more than 6% (20 vol) on the scalp and roots. 9% and 12% are only for lengths, away from the scalp.
3. Apply the mixture evenly to dry, unwashed hair. Do not use heat and check the result after 5–10 minutes.
4. Do not exceed 50 minutes. Rinse thoroughly with warm water.
5. Apply BlondorPlex No.2, 2–6 pumps per length, leave for 2 minutes, then rinse and wash with shampoo.

For what hair type

For natural or colored hair that you want to take to blonde, regardless of your starting base. Do not use on hair colored with henna or metallic dyes, on irritated or sensitive scalp, or immediately before or after a permanent wave. If you have never bleached before, a full bleaching is safer at the salon.

Active ingredients

• Plex technology: helps rebuild the internal bonds of the hair shaft during bleaching.
• Metal Purifier: catches and neutralizes metals deposited on the hair from water for a clean lift.
• Anti-yellow complex: reduces yellow tones and leaves you with a cleaner base for toning.

What else you need

• Welloxon Perfect 6% developer, for roots
• Welloxon Perfect 9% developer, only for lengths
• BlondorPlex No.2 mask, after bleaching
• Blondor Seal & Care treatment
• Invigo Blonde Recharge Cool Blonde shampoo
• Nitrile gloves, size M

ProBeauty tip. Do not wash your hair 24 hours before bleaching, as Wella recommends. Weigh the powder and developer, do not eyeball them, and use the mixture immediately after preparing it.

💧✨ Say goodbye to dry, shapeless hair! Wella Professionals Nutricurls Shampoo is the ideal ally for women with curly or wavy hair who want gentle cleansing without losing their natural volume. Its micellar formula effectively removes impurities, while jojoba oil, vitamins, and minerals hydrate and restore elasticity to curls.

🌿 Key benefits:

• Gently cleanses without drying the scalp
• Enhances the natural shape of curls
• Intensely nourishes thanks to the Nourish-In complex
• Hair remains soft, shiny, and easy to style
• Professional formula for salon-like results

🧴 How to use:
Apply to wet hair, gently massage until a fine lather forms, then rinse thoroughly. Repeat if necessary.

🌸 Ideal for:
Curly, wavy, or hard-to-define hair

Wella Professionals Elements Renewing Spray leave-in 150 ml is the leave-in spray of the Elements line. It detangles hair, moisturizes it, and tames flyaways or frizz. In addition, it protects hair from the daily stress of brushing and styling tools, which leads to breakage.

What it does for you

• Immediately detangled hair, without pulling during brushing.
• Fewer broken strands when brushing and styling.
• Tamed flyaways and frizz.
• Lightweight hydration, leave-in and silicone-free.
• Gentle on sensitive skin and scalp, with ingredients of natural origin.

How to use it at home

1. Wash your hair and apply Elements Renewing conditioner.
2. Towel-dry your hair.
3. Spray evenly onto damp hair, from mid-lengths to ends.
4. Do not rinse; blow-dry your hair for maximum effect.

For what hair type

For all hair types, including color-treated or chemically treated hair, especially if it tangles easily or gets frizzy. Wella also recommends it for people with sensitive skin and scalp. It is not a heat protectant spray, so before flat-ironing, use a product specifically designed for that purpose.

Active ingredients

• Aloe vera: known for its gentle care, the key ingredient of the Renewing line.
• Vitamin E: has antioxidant properties and helps protect the hair strand from free radicals.
• Olive essence: gives hair suppleness and a smooth, shiny finish.

What else you need

• Elements Renewing Shampoo
• Elements Renewing Conditioner
• Elements Renewing Mask 150 ml

ProBeauty Tip. Spray section by section, not just on the surface. This way, the product reaches the layers underneath, where hair tangles most often, especially at the nape of the neck.

Wella Professionals Blondor Seal & Care Treatment 500 ml is the after-bleaching care created for Blondor lightening products. It has an acidic pH that conditions bleached hair after every Blondor bleaching treatment. It protects the shine of the blonde and stabilizes the color pigments in the hair.

What it does for you

• Conditions bleached hair immediately after bleaching, thanks to its acidic pH.
• Seals in shine and maintains the brightness of the blonde.
• Stabilizes color pigments in the hair, including those in Blondor Extra Cool Blonde.
• Completes the bleaching process so that the final result looks well-cared for.
• Works quickly: 5 minutes, then rinse.

How to use it at home

1. After the bleaching time, rinse thoroughly with warm water and wash the hair with shampoo.
2. If you bleached with BlondorPlex 9, first apply the BlondorPlex No.2 mask, rinse, and wash.
3. Distribute Blondor Seal & Care evenly through the wet hair.
4. Leave it on for 5 minutes, then rinse very thoroughly.

For what hair type

For bleached or highlighted hair after any bleaching treatment from the Blondor range. It is not a toner: it does not change the tone of the blonde, but cares for it and gives it shine. If you want to get rid of yellow tones, you also need a toning product.

What else you need

• BlondorPlex 9 bleaching powder
• BlondorPlex No.2 mask, before Seal & Care
• Invigo Blonde Recharge Cool Blonde shampoo
• Invigo Blonde Recharge conditioner
• Welloxon Perfect 6% oxidant

ProBeauty tip. Use Seal & Care after every bleaching treatment, even after a root touch-up. Set a timer for 5 minutes so you don't cut it short in a hurry, and rinse very thoroughly, as Wella recommends.

✨ Smooth, nourished, protected – your hair deserves the luxury of professional care!

Transform every hair wash into a pampering moment with Ultimate Smooth Shampoo by Wella Professionals – the ideal solution for dry, frizzy, and dull hair. With an advanced professional formula, enriched with Squalane and Omega 9, the shampoo gently detoxifies the hair, intensely hydrates it, and visibly smooths it from the very first use.

🌿 Dermatologically tested, suitable for color-treated hair, vegan, and cruelty-free – the ideal choice for conscious and effective care.

✔️ Key benefits:

• Detoxifies hair thanks to Metal Purifier technology
• Intensely nourishes and smooths the hair fiber
• Visible results in just 30 seconds (with Miracle Oil Serum)
• Effect of smooth hair for up to 3 days, without washing
• Ideal for unruly, dry, frizzy, or dull hair

🧴 How to use:

Apply an appropriate amount to wet hair, gently massage until lather forms, then rinse thoroughly. Repeat if necessary. For salon-like results, complete your routine with the conditioner, mask, and Miracle Oil Serum from the same range.

🎯 The secret to professional smoothness begins with a high-performance shampoo – add it to your cart and enjoy silky, hydrated, and radiant hair!

Wella Invigo Clean Scalp Anti-Dandruff Shampoo 300ml

The new Wella Professionals Invigo Clean Scalp Shampoo effectively cleanses the scalp, thoroughly washes the hair, and restores its natural beauty. It combats and prevents the reappearance of dandruff, intensely regenerates and nourishes the hair. The effects are visible from the first uses. It does not irritate the scalp and soothes irritation caused by dandruff.

Features:

-Suitable for hair with dandruff

-Effectively cleanses hair and scalp

-Provides hydration to the hair

-Leaves hair soft to the touch

How to use: Apply a small amount of shampoo to pre-wet hair, massage until a dense and creamy lather forms. Leave on for 1-2 minutes, then rinse thoroughly. Repeat this step if necessary, then apply a suitable conditioner/treatment for your hair.

Wella Professionals BlondorPlex No.2 Bond Stabilizer mask 500 ml is the step after bleaching with BlondorPlex 9 powder. Apply it to rinsed hair and, in just 2 minutes, it strengthens and repairs the hair strand weakened by bleaching. It has built-in plex technology and rebalances the hair's pH.

What it does for you

• Strengthens and repairs hair immediately after bleaching with BlondorPlex 9.
• Rebuilds the hair strand's internal bonds, for stronger hair.
• Works quickly: the wait time is just 2 minutes.
• Rebalances the hair's pH after bleaching.
• Leaves hair supple, soft, and shiny, ready to be rinsed and styled.

How to use it at home

1. After bleaching, rinse out the BlondorPlex 9 powder thoroughly with warm water.
2. Apply the mask to wet hair: 2–6 pumps, depending on hair length.
3. Leave it on for 2 minutes, then rinse.
4. Wash the hair with a Wella Professionals shampoo and finish with Blondor Seal & Care.

For what hair type

For any hair type and texture, immediately after bleaching with BlondorPlex 9. Wella designed it as the final step of the BlondorPlex bleaching process. Between bleaching sessions, choose a shampoo and conditioner for blonde hair. If you bleached with another product, ask a hairdresser for advice first.

Active ingredients

• Plex technology: helps rebuild the hair strand's internal bonds, weakened by bleaching, for stronger hair.

What else you need

• BlondorPlex 9 bleaching powder
• Blondor Seal & Care, the step after the mask
• Welloxon Perfect 6% developer
• Invigo Blonde Recharge Cool Blonde shampoo
• Invigo Blonde Recharge conditioner

ProBeauty tip. Place the bottle next to the sink before rinsing out the bleach, so you can apply the mask immediately. Dispense according to length: 2 pumps for short hair, up to 6 for long hair, and leave it on for exactly 2 minutes, as Wella recommends.

Wella Professionals Invigo Brilliance Mask for Fine and Normal Hair 75 ml is the Invigo Brilliance range mask in a small size. It intensively cares for color-treated hair with fine or medium strands, detangles it and adds shine. It is ideal for trying out or taking on vacation.

What it does for you

• Instant detangling and hair that is easy to comb through.
• Smoother and softer hair strand surface.
• More vibrant and shiny color after every application.
• Protection against metals in the water, thanks to Metal Purifier.
• Travel-friendly size, so you don't have to give up your home routine.

How to use it at home

1. Wash your hair with Invigo Brilliance Shampoo for Fine and Normal Hair.
2. Towel-dry your hair.
3. Apply the mask to the lengths and ends.
4. Leave it on for 5 minutes, then rinse thoroughly. Use once a week.

For which hair type

For color-treated, highlighted, or toned hair with fine or normal strands. For thick and coarse hair, the Invigo Brilliance Mask for Thick Hair is more suitable. For regular use, the 150 ml or 500 ml size offers better value.

Active ingredients

• Lime Caviar: caviar lime extract, rich in antioxidants and vitamins.
• Color Brilliance-Blend: molecules that encapsulate copper and preserve color intensity.
• Anti-Oxidant Shield Technology: histidine and vitamin E help control oxidation after coloring.
• Metal Purifier: protects the hair strand from harmful metals in tap water.

What else you need

• Invigo Brilliance Shampoo for Fine Hair, 100 ml
• Invigo Brilliance Conditioner for Fine Hair
• The same mask in 150 ml or 500 ml
• Miracle BB Leave-In Spray

ProBeauty Tip. Take the mask on vacation along with the 100 ml shampoo from the same range. The sun and pool water quickly fade your color, and one application a week helps preserve it.

Discover the luxury of professional care with Wella Professionals Ultimate Smooth Conditioner, specially designed to completely transform dry, frizzy, and dull hair. With a creamy and lightweight texture, this conditioner is ideal for daily use, offering deep hydration, visible smoothing, and a silky finish – without weighing down the hair strand.

Formulated with Squalane and Omega 9 in a patented technology, the conditioner penetrates the hair fiber from within to intensely nourish it, while rebuilding the natural protective barrier on the outside. The result? Soft, easy-to-comb, shiny hair, protected against frizz for up to 3 days*, when used with Miracle Oil Serum.

The luxurious floral fragrance, with notes of jasmine, vanilla, bergamot, peach, and sandalwood, transforms each use into a unique sensory experience.

✔️ Key benefits:

• Deep hydration and intense repair
• Long-lasting smoothing and anti-frizz effect
• Suitable for colored, dry, and unruly hair
• Lightweight texture, ideal for daily use
• Vegan, dermatologically tested, cruelty-free

🧴 How to use: Apply to clean, damp hair after shampooing. Gently massage into lengths and ends. Leave on for 30 seconds – 3 minutes. Rinse thoroughly. For optimal results, use together with the shampoo, mask, and Miracle Oil Serum from the Ultimate Smooth range.

💧✨ Pamper your curls with a professional shampoo that respects their shape and provides the hydration they need! Wella Nutricurls Micellar Shampoo for Curls is a micellar shampoo dedicated to curly and wavy hair, which gently cleanses the scalp and hair, removing impurities without drying or altering its structure.

🌿 Its innovative formula is enriched with jojoba oil, vitamins and minerals – essential for soft, supple and visibly healthy hair. Defined, elastic, frizz-free curls? Yes, please! ❤️

🌸 Key benefits:

• Gentle cleansing with micellar technology
• Maintains the natural balance of the scalp
• Deeply nourishes and hydrates curls
• Suitable for daily use
• Ideal for curly and wavy hair

🧴 How to use:

Apply to wet hair, gently massage the scalp and lengths, then rinse thoroughly. Repeat the process if necessary.

💚 Revitalize your curls with the professional Wella Professionals Nutricurls Deep Treatment mask – the secret to elastic, hydrated, and shiny curls! Formulated with Nourish-In Complex based on jojoba oil and panthenol, this intensely nourishing mask combats dehydration and restores the natural, perfectly defined shape of wavy and curly hair.

🌿 Sulfate-free, rich in vitamins, minerals, and fatty acids – it's exactly what your hair needs to get rid of dull, lifeless appearance. In just 5 minutes, it transforms hair texture, providing softness, shine, and effective frizz control. ✨

✔️ Ideal for:

• Defining and maintaining curl shape
• Combating frizz
• Intense elasticity and hydration

🧴 How to use:
Apply to damp, freshly washed hair, focusing on lengths and ends. Leave on for 5 minutes, then rinse thoroughly. For best results, use it alongside the shampoo and conditioner from the Wella Nutricurls range.

💫 Liquid shine in a single drop!
Rediscover the natural beauty of your hair with Wella Professionals Oil Reflections, a luxurious treatment oil that provides intense hydration, visible smoothness, and a silky shine from the first application.

Formulated with macadamia oil, avocado oil, and coconut extract, this elixir nourishes dry and split ends without weighing hair down, disciplining it and making styling easier.

🌟 Ideal for all hair types, especially dry or unruly hair, and perfect for adding a radiant finish to your hairstyle.

✅ Key benefits:

• Nourishes split ends and dry hair
• Provides instant shine and velvety smoothness
• Facilitates styling and eliminates frizz
• Light, non-sticky texture, perfect for daily use
• Formula enriched with precious oils (macadamia, avocado, coconut)

🛠️ How to use:

Apply a few drops into your palms, distribute evenly through dry or damp hair, focusing on lengths and ends. Do not rinse.

⚠️ Recommendations:

Avoid contact with eyes. If product gets into eyes, rinse immediately with plenty of water. Keep out of reach of children. In case of adverse reactions, discontinue use.

💆♀️ Smooth, shiny, protected – with every application!
Transform your hair care routine with Wella Professionals Ultimate Smooth Oil Serum, a luxurious, cutting-edge serum that combats frizz and provides long-lasting smoothness for up to 3 days! Formulated with Squalane and Omega-9, this elixir repairs and protects hair from excessive heat (up to 230°C) and UV rays, offering deep hydration and a sophisticated fragrance of jasmine, vanilla, peach, bergamot, and sandalwood.

✨ Your hair becomes silky, hydrated, shiny, and disciplined, without frizz – even on humid days.

✅ Key benefits:

• Eliminates frizz for up to 96 hours
• Provides thermal protection (up to 230°C) and UV protection
• Deeply nourishes in just 30 seconds
• Leaves hair smooth and shiny
• Light, non-sticky texture, ideal for daily use
• Luxurious fragrance that lasts

🛠️ How to use:

1. Apply 1-3 pumps into palms.

2. Distribute evenly through clean, towel-dried hair, from mid-lengths to ends.

3. Leave on for 30 seconds, then style as desired.

4. Can also be applied to dry hair for extra shine and protection.

💡 Expert recommendation:

For optimal results, use with the entire range:

• Ultimate Smooth Shampoo
• Ultimate Smooth Conditioner
• Ultimate Smooth Mask
• Smoothing Oil Serum

Wella Professionals Invigo Color Brilliance Conditioning Mousse

Wella Professionals Invigo Color Brilliance Conditioning Mousse is the ideal solution for maintaining the vibrant color of dyed hair. This innovative mousse is formulated with vitamin E and histidine, ingredients that protect hair color by controlling the oxidation process after dyeing. In addition, it is enriched with Lime Caviar, which helps keep hair looking healthy and silky.

Thanks to advanced Metal Purifier technology, the mousse protects hair against harmful metals in water, preventing degradation and breakage of hair strands. Wella Professionals has revolutionized hair care with this innovative technology, which creates a protective barrier against the accumulation of metals in the hair fiber structure. Consistent use of this product helps maintain color shine and intensity, preventing unwanted changes, even in natural hair.

How to use

1. Shake well before use.
2. Distribute evenly on damp hair.
3. Do not rinse.

Choose Wella Professionals Invigo Color Brilliance Conditioning Mousse for healthy, shiny and vibrant colored hair!

Wella Professionals Invigo Brilliance Miracle BB Spray leave-in 150 ml is the leave-in spray of the Invigo Brilliance line, for color-treated hair. It detangles, smooths, and makes the color look more vibrant. It acts like a conditioner with vitamin E, but stays on the hair.

What it does for you

• Detangled hair that is easy to comb through.
• Smooth hair to the touch, with fewer knots.
• More vibrant color and shine on color-treated hair.
• Hydration on the lengths and ends.
• Hair-friendly formula, without ingredients of animal origin.

How to use it at home

1. Wash your hair with Invigo Brilliance shampoo and use the conditioner or mask.
2. Towel-dry your hair.
3. Spray the spray directly onto the lengths and ends.
4. Do not rinse. Comb through gently and style as usual.

For what hair type

For any color-treated, highlighted, or toned hair, whether fine or coarse. It is especially useful when hair gets tangled after washing. It does not hold a hairstyle in place and does not replace a heat protection spray.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance line.
• Anti-Oxidant Shield Technology: helps control oxidation after coloring, so the color does not fade.

What else you need

• Invigo Brilliance Shampoo for fine hair
• Invigo Brilliance Shampoo for coarse hair
• Invigo Brilliance Mask for fine hair
• EIMI Thermal Image Heat Protection Spray

ProBeauty Tip. Spray from arm's length away and comb through immediately. For fine hair, a few spritzes on the ends are enough; for coarse hair, work in sections.

🔹 Optimize your salon work with the Wella dispensing pump for shampoo – the perfect ally for the 750 ml bottle!

Designed to provide hygienic and quick application, this dispensing pump is ideal for professional shampoos, conditioners, or treatments, eliminating waste and inaccurate dosing. Its practical and robust design makes it easy to use in busy salons as well as at home.

✨ Key benefits:

• Compatible with 750 ml bottles

• Dispenses the right amount of product with each press

• Suitable for shampoo, conditioner, and liquid treatments

• Durable design – perfect for intensive use

• Easy installation, without leaks or product loss

💇♀️ Recommended for: Salon professionals, as well as for home use, for quick, practical, and clean use of your favorite products.

💡 A small detail that makes a difference in the organization and efficiency of your salon!
Choose the Wella 750 ml Dispensing Pump – for precise dosing and a professional experience with every use!

Wella Professionals Ultimate Smooth 24/7 Silky Milk is the leave-in milk from the Ultimate Smooth range, for fine and medium hair. It smooths, keeps frizz under control and gives long-lasting shine, without leaving hair greasy. It is the finishing step, also good for touch-ups throughout the day.

What it does for you

• Smooth and manageable hair all day long.
• Frizz and flyaways kept under control, even in humid weather.
• Heat styling protection: protects against heat up to 230°C and UV rays.
• Long-lasting shine, with a light texture that does not weigh hair down.
• Easy to apply, without greasy residue.

How to use it at home

1. On clean, damp hair, dispense 1–5 pumps into the palms of your hands.
2. Apply to lengths and ends, then comb through.
3. Dry hair with a hairdryer and style.
4. Finally, apply 1–2 pumps to dry hair. You can repeat daily.

For what hair type

For fine and medium hair with frizz that is easily weighed down. If you have thick, very dry and coarse hair, the Miracle Oil Serum from the same range will provide more nourishment.

Active ingredients

• Squalane: nourishes the hair strand deeply, from within.
• Omega-9: restores a protective barrier on the surface, keeping the hair strand smooth.

What else you need

• Ultimate Smooth Shampoo
• Ultimate Smooth Conditioner
• Ultimate Smooth Mask
• Ultimate Smooth Miracle Oil Serum

ProBeauty Tip. Keep the bottle handy for touch-ups. One pump spread between the palms and lightly passed over the lengths calms flyaways caused by a hat or humidity.

Wella Professionals Ultimate Smooth Hair Mask is the weekly treatment in the Ultimate Smooth routine for dry, dull, frizzy hair. It has a rich, creamy texture with squalane and Omega-9. It smooths deeply, nourishes, and adds shine.

What it does for you

• Deeply smoothed hair, easier to style.
• Nourished hair strand from within and protected on the surface.
• Silky shine on dull hair.
• Suitable for color-treated hair, as it is color-safe.
• Vegan formula, dermatologically tested.

How to use it at home

1. Wash your hair with Ultimate Smooth Shampoo and towel-dry.
2. Apply the mask to clean, damp hair, from mid-lengths to ends.
3. Leave it on for 5–10 minutes.
4. Rinse, then apply Miracle Oil Serum to damp hair.

For what hair type

For dry, dull, damaged, and frizzy hair, including color-treated hair. For fine hair that gets weighed down easily, leave it on for up to 5 minutes and apply only to the ends. If your hair breaks a lot, a repair mask is more suitable.

Active ingredients

• Squalane: nourishes the hair strand deeply, from within.
• Omega-9: rebuilds a protective barrier on the surface, keeping the hair strand smooth.

What else you need

• Ultimate Smooth Shampoo
• Ultimate Smooth Conditioner
• Ultimate Smooth Miracle Oil Serum
• Ultimate Smooth 24/7 Silky Milk Leave-In Hair Milk

ProBeauty Tip. Make the mask your weekend ritual: apply it after shampooing, see how long you can stay in the shower, then rinse it out. This way, you won't forget about it or leave it on for too long.

Wella Professionals Elements Calming Shampoo is the Elements range's gentle shampoo for dry or delicate scalps. It cleanses the hair and scalp with surfactants of natural origin and helps restore a feeling of comfort. The formula contains 92% ingredients of natural origin, is sulfate-free and silicone-free.

What it does for you

• Gentle cleansing for hair and scalp.
• Comfort for dry scalps, thanks to vegetable glycerin.
• Skin-compatible pH, suitable for frequent or daily washing.
• Soft hair after rinsing, without being weighed down.
• Colour stays in place: suitable for coloured hair, including hair coloured with plant-based dyes.

How to use it at home

1. Wet your hair thoroughly.
2. Apply a small amount and gently massage into the scalp.
3. Rinse thoroughly.
4. If the scalp or hair are very dirty, wash again, then continue with Elements Renewing Conditioner.

For what type of scalp

For dry, sensitive or delicate scalps and all hair types, including coloured, chemically treated or keratin-treated hair. If you have an oily scalp or dandruff, choose a shampoo made for that. For severe itching or excessive hair loss, see a dermatologist.

Active ingredients

• Vegetable glycerin: moisturises and helps keep the scalp comfortable.
• Pro-vitamin B5: helps soothe dry and sensitive scalps.
• White tea extract: has antioxidant and soothing properties.

What else you need

• Elements Calming Scalp Serum
• Elements Renewing Conditioner
• Elements Renewing Mask 150 ml

ProBeauty Tip. Wash with warm, not hot, water. Water that is too hot dries out a sensitive scalp even more, and after washing you can apply the Elements Calming Serum to the scalp.

Wella Professionals Elements Calming Scalp Serum 100 ml is the leave-in serum from the Elements line for dry or sensitive scalps. It moisturizes the scalp and helps restore a feeling of comfort. It does not weigh down the roots or take away the hair's volume.

What it does for you

• Comfort for dry or sensitive scalps after every wash.
• Moisturizing with plant-based glycerin, leave-in.
• Hair volume remains, without heavy roots.
• Skin-compatible pH, suitable for daily use.
• Silicone-free, with ingredients of natural origin.

How to use it at home

1. Wash your hair with Elements Calming shampoo.
2. Divide your hair into sections.
3. Apply the serum directly to the scalp, section by section, and massage gently.
4. Do not rinse; style your hair as usual.

For what type of scalp

For dry, sensitive, or delicate scalps that feel uncomfortable after washing. It also works on colored hair, including hair colored with plant-based dyes, without altering the shade. If you have severe itching, redness, or excessive hair loss, consult a dermatologist.

Active ingredients

• Plant-based glycerin: moisturizes the dry scalp.
• Pro-vitamin B5: helps soothe dry and delicate scalps.
• White tea extract: has antioxidant and soothing properties.

What else you need

• Elements Calming Shampoo for sensitive scalps
• Elements Renewing Conditioner
• Elements Renewing Mask 150 ml

ProBeauty Tip. Apply the serum to the parting, massage, then make a new parting slightly further down and repeat. This way, it reaches the entire scalp, not the lengths, and the hair remains airy.

Wella Professionals Elements Renewing Hair Mask is the hydrating mask from the Elements line, available here in small 75 ml and 30 ml sizes. It is the same aloe vera mask as the 150 ml jar. It moisturizes, detangles, and restores shine to the hair, with no silicones or sulfates.

What it does for you

• Deeply moisturized hair, soft to the touch.
• Easy detangling and hair ready to style.
• Less frizz and fewer broken strands.
• Shine and smoothness, with a healthy appearance.
• Practical size, easy to take on a trip.

How to use it at home

1. Wash your hair with an Elements shampoo.
2. Squeeze out excess water and apply the mask to damp hair, from mid-lengths to ends.
3. Leave on for 3–5 minutes.
4. Rinse thoroughly and follow with the Elements Renewing leave-in spray.

For what hair type

For all hair types, including color-treated, chemically treated, or keratin-treated hair, without affecting the shade. The small size is ideal if you want to see how your hair responds before committing to the large jar. For long, thick hair, the 150 ml size is more practical.

Active ingredients

• Aloe vera: known for its gentle care, the key ingredient in the Renewing line.
• Vitamin E: has antioxidant properties and helps protect the hair strand from free radicals.
• Olive essence: gives the hair suppleness and a smooth, shiny finish.

What else you need

• Elements Renewing Shampoo
• Elements Renewing Conditioner
• Elements Renewing Leave-in Spray
• The same mask in a 150 ml jar

ProBeauty Tip. The 30 ml tube is enough for several applications, so it is perfect for testing. If you like how your hair looks after using it, switch to the 75 ml size or the 150 ml jar, which offers better value for frequent use.

💧✨ Say hello to perfectly defined and hydrated curls with Wella Professionals Nutricurls Curlixir Balm – the leave-in balm that completely transforms the hair care routine for curly and wavy hair! Its lightweight, yet intensely nourishing formula envelops each strand of hair in an explosion of hydration and shine, providing elasticity, control, and a smooth, frizz-free look.

🌿 Infused with the Nourish-In complex based on jojoba oil, panthenol, vitamin E, proteins, and wheat bran extract, this balm redefines curls and protects them against humidity – for a fresh and disciplined look, day after day.

💁♀️ Ideal for daily use, without rinsing, it can be applied to both wet hair and dry hair between washes for an instant style refresh.

🌸 Key benefits:

• Intensely hydrates and smooths frizz
• Defines curls and restores their elasticity
• Protects against frizz and humidity
• Nourishes and strengthens the hair fiber structure
• No rinsing required – ideal for a quick routine
• Suitable for all curl types

🧴 How to use:

Apply evenly to wet hair, from lengths to ends. Do not rinse. To refresh curls, also use on dry hair between washes.

💚 Enjoy bouncy curls and disciplined hair with the professional Nutricurls conditioner from Wella Professionals! Created specifically for curly and wavy hair, this conditioner provides the intense hydration you need, instantly eliminating tangles and static. Its lightweight yet effective formula leaves hair soft, smooth, and easy to style – perfect for a natural and radiant look!

🌿 Key Benefits:

• Gently and effectively detangles wavy and curly hair
• Provides intense nourishment and leaves hair visibly healthier
• Smooths frizz and reduces flyaways
• Hair becomes soft, easy to comb and style
• Improves hair texture and structure

🧴 How to use:
Apply conditioner to washed, towel-dried hair, distributing it through lengths and ends. Leave on for 1 minute, then rinse thoroughly.

✨ Recommendation:
For excellent results, use in conjunction with other products from the Nutricurls range.

Wella Professionals Invigo Brilliance Shampoo for Fine and Normal Hair 100 ml is the travel-sized version of the brand's shampoo for color-treated hair. It has a low pH, lime caviar and vitamin E, plus Metal Purifier to protect against metals in the water. Keep your color routine even when you're away from home.

What it does for you

• Vibrant color and shine after every wash.
• Closes the cuticle after coloring thanks to the optimized pH.
• Protection against metals in tap water thanks to Metal Purifier.
• Gentle cleansing, dermatologically tested.
• Small size, easy to pack in your travel bag.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo to wet hair and lather.
3. Rinse thoroughly; repeat if necessary.
4. Follow with conditioner or, once a week, with the Invigo Brilliance mask.

For which hair type

For color-treated, highlighted or toned hair, with fine or normal strands. For thick and coarse hair, the thick hair version is more suitable. For daily use at home, the 300 ml or 1000 ml bottle is more economical.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins.
• Color Brilliance-Blend: molecules that encapsulate copper and preserve color intensity.
• Anti-Oxidant Shield Technology: histidine and vitamin E help control oxidation after coloring.
• Metal Purifier: protects the hair strand from harmful metals in tap water.

What else you need

• Invigo Brilliance Mask for Fine Hair, 75 ml
• Invigo Brilliance Conditioner for Fine Hair
• The same shampoo, in 300 ml

ProBeauty tip. The small size is also good for seeing if you like the shampoo before you buy the large bottle. Use it for a few washes in a row, with the same conditioner, to see the real effect.

Give your colored hair the professional care it needs with Wella Professionals Ultimate Color Conditioner – the moisturizing conditioner specially created to maintain vibrant color, reduce porosity, and protect hair against breakage.

Its advanced formula works both on the surface and deep within, smoothing cuticles and helping to lock in color pigments. The result? Softer, more resilient hair and intense color that lasts up to 10 weeks.

Enriched with glycine, Pro-Vitamin B5, and Metal Purifier technology, this conditioner:

✔️ Protects against free radicals and metal deposits
✔️ Maintains optimal hydration in the hair shaft
✔️ Reduces porosity and seals in color
✔️ Smoothes the cuticle for easy detangling
✔️ Provides up to 86% protection against breakage

Part of the professional Ultimate Color ritual, the conditioner is suitable for all types of colored hair and contributes to revitalized hair from the very first use.

🔬 Dermatologically tested
🌿 Formula without animal-derived ingredients

How to use:

After washing hair with Ultimate Color shampoo, apply the conditioner to clean, damp hair, focusing on lengths and ends. Leave on for 30 seconds to 3 minutes, then rinse thoroughly.

💡 Ideal for: colored, dry, or porous hair that needs hydration, protection, and color intensity retention.

💁♀️✨ Enjoy light and hydrated curls with Nutricurls Milky Waves creamy spray from Wella Professionals! The lightweight yet nutrient-rich formula deeply nourishes hair strands and gives you soft, defined, and frizz-free curls.

🌿 Infused with jojoba oil and wheat bran extract, the spray is part of the professional Nutricurls range, specially designed for the unique needs of wavy or curly hair. Perfect for revitalizing your hairstyle between washes or as a leave-in treatment after showering.

🌸 Key Benefits:

• Creamy, non-greasy texture, easy to apply
• Nourishes and moisturizes without weighing down
• Provides support and definition to waves
• Hair remains soft, elastic, and easy to style
• Can be used on wet or dry hair
• No rinse – ideal for daily use
• 🧴 How to use:
  Apply evenly to damp hair, on lengths and ends. Do not rinse. Can also be applied to dry hair to refresh curls.

⚠️ Caution: Avoid contact with eyes. In case of contact, rinse thoroughly with water.