Wella Professionals Color Touch

Color Touch is Wella Professionals' ammonia-free demi-permanent hair dye. It gives you the shine and intensity of permanent hair dye without the commitment. The color gradually fades over approximately 28 washes. The formula contains built-in Metal Purifier for true-to-shade results even on damaged hair. It is vegan, silicone-free, and mineral oil-free. The range includes over 90 shades.

Color Touch is for you if you like changing your shade often or want to refresh a faded color. Use it to maintain depth, darken, tone, or add shine. It blends up to 50% of white hair, and the regrowth is barely noticeable. For full white hair coverage, choose a permanent hair dye such as Koleston Perfect. Choose the emulsion based on the desired result. Color Touch Emulsion 1.9% is for the same depth, darkening, and toning. Color Touch Emulsion 4% provides more intense color, blends white hair better, and is recommended for coarse hair.

Perform an allergy test 48 hours before each coloring. Mix one part hair dye with two parts emulsion (1:2), for example, 30 g with 60 g. Put on gloves and apply with a brush or directly from the bottle to dry or towel-dried hair. On dry hair, the color appears more intense. If you have regrowth, apply it to the roots first. Leave on for up to 20 minutes. After coloring, care for the color with Invigo Brilliance or Ultimate Color.

Frequently Asked Questions

Which emulsion should I choose for Color Touch, 1.9% or 4%?

With 1.9%, you work at the same depth, darken, or tone. Wella also recommends it after permanent coloring or straightening. With 4%, you get more intense color and blend white hair better. It is also the option for coarse hair.

How long does Color Touch last and how well does it cover white hair?

The color gradually fades over approximately 28 washes. Color Touch blends up to 50% of white hair, with regrowth that is barely noticeable. For full coverage, choose a Wella permanent hair dye.