Colored Hair

Silky Coloration Cream Permanent Hair Dye 100 ml is the permanent cream hair dye from the Italian brand Silky, made with Color Vive technology and vitamin C. It gives an intense color, true to the chosen shade and long-lasting. Mix it with Silky Oxygen developer in a 1:1.5 ratio.

What it does for you

• Intense and true color, with shades that remain vibrant and shiny.
• Long-lasting color, thanks to the balanced formula with primary and secondary pigments in exact quantities.
• Strong and shiny hair after dyeing, thanks to the complex of cosmetic substances in the cream.
• You choose how many levels to lift, by changing only the developer concentration.
• Vegan-friendly formula, with the cruelty-free logo on the box.

How to use it at home

1. Choose the shade from the Silky color catalog. Put on gloves and perform the sensitivity test described in the instructions on the box.
2. Choose the Silky Oxygen developer: 3% for tone-on-tone or darker, 6% for 1–2 levels lighter, 9% for 2–3 levels.
3. In a small bowl, put 50 ml of dye (half a tube) and 75 ml of developer. Mix until you get a homogeneous cream.
4. Apply first to the roots, on the regrowth.
5. Leave to work for 30 minutes.
6. Add a little warm water, massage gently to emulsify the color, then rinse thoroughly and wash with a shampoo for colored hair.

For what type of hair

For any type of natural or colored hair when you want an oxidation color. The formula contains ammonia. If you have an irritated scalp or very damaged hair, postpone dyeing. For large lifts, over 3 levels, it is safer to go to the salon.

Active ingredients

• Color Vive technology: uses exact quantities of primary and secondary colors, for a waste-free coloring and a good result on the hair strand.
• Vitamin C: has an antioxidant role and helps the color last longer.

What else you need

• Silky Oxygen 6%, for 1–2 levels
• Silky Oxygen 3%, for tone-on-tone
• Silky Oxygen 9%, for 2–3 levels
• Silky color catalog
• Hair dyeing brush
• Silky Color Care shampoo after dyeing

ProBeauty tip. If you only need to dye the roots, prepare half a tube with 75 ml of developer and close the tube tightly for next time. Never keep the already mixed mixture: use it immediately.

Transform your look with Wella Color Touch, the demi-permanent cream hair dye that offers intense, multi-dimensional color and exceptional shine, without ammonia. Ideal for those who love frequent shade changes, this formula lasts up to 24 washes, providing a natural effect and minimal maintenance, thanks to nearly invisible root regrowth.

✔ Vibrant color and spectacular shine
✔ Ammonia-free – protects hair strands
✔ Up to 70% gray hair coverage
✔ Lasts up to 24 washes
✔ Eco-friendly packaging, made from 100% recycled aluminum

How to use:
🔸 Mix Color Touch with Color Touch Emulsion 1.9% or 4% in a 1:2 ratio (e.g., 30g dye + 60g emulsion).
🔸 Apply to pre-shampooed and towel-dried hair, evenly from roots to ends.

⏳ Processing time:

• Without heat: 20 min (or 15 min after perm/straightening).
• With heat: 15 min (or 10 min after perm/straightening).

Choose Wella Color Touch for a bold, modern, and radiant look, with a hair-friendly formula!

Nook Absolute One Leave-In Spray is a highly concentrated leave-in spray mask that provides complete care and professional results for all hair types. Its intelligent formula hydrates, disciplines, and revitalizes hair in a single application, without weighing it down.

💎 Key Benefits:

• Complete 10-in-1 Care: Hydration, protection, smoothing, and vitality in one product.

• Suitable for All Hair Types: Ideal for dry, colored, damaged, or volume-lacking hair.

• Deep Hydration & Immediate Regeneration: Restores hair structure, leaving it soft and supple.

• Instantly Detangles Tangled Hair: Eliminates knots and reduces breakage during combing.

• Anti-Static & Anti-Frizz Effect: Controls flyaways and keeps hair disciplined throughout the day.

• Intense Shine and Softness: Gives hair a silky, healthy, and lively appearance.

• Volume and Vitality for Fine Hair: Strengthens hair without weighing it down.

• Thermal and UV Protection: Protects hair against heat from styling tools and sun rays.

• Maintains Hair's Youth and Elasticity: Prevents premature degradation of the hair fiber.

• Enhances Colored Hair: Intensifies reflections and provides natural shine.

💧 How to Use:

Spray evenly onto damp, freshly washed hair. Do not rinse. Gently comb and style as usual.

For added smoothness, it can also be applied to dry hair before styling.

🌿 Result:

Silky, manageable, shiny, and protected hair – just like after a salon visit.

💡 Ideal for: women and men who want a multifunctional, fast, and effective product that provides professional care effortlessly.

Schwarzkopf Professional Igora Vibrance Activator gel 6 vol, with a concentration of 1.9%, is the activator that transforms Igora Vibrance dye into a pourable gel from the bottle. The brand's manual says it has a gelling agent that gives it a consistency suitable for pouring from the bottle, at the sink. The ratio is 1:1 for all shades.

What it does for you

• It gives you a gel consistency mixture, easy to pour directly onto the hair.
• It makes coloring fast: 5–20 minutes and you're done.
• It does not significantly open the hair, so the shade remains tone-on-tone or darker.
• It covers up to 30% of white hairs, as much as is realistic at this concentration.
• Simple 1:1 ratio, the same for all shades in the range.

How to use it at home

1. Mix 1:1 with Igora Vibrance dye: 60 ml of activator to one 60 ml tube.
2. Shake in the bottle until you get a uniform gel, without lumps.
3. Apply to the hair, directly from the bottle, evenly over the entire length.
4. Leave 10–20 minutes for coloring on the whole head and 5–20 minutes for gloss or toning, checking visually.
5. Rinse until the water runs clear and wash with a shampoo for colored hair.

For what type of hair

For colored hair whose reflection you want to refresh and for toning blonde. If you have over 30% white hairs, the manual directs you to the 4% activator with the Natural Extra shades, and over 70% to Igora Royal permanent dye.

What else you need

• Igora Vibrance dye, 60 ml
• Igora Vibrance 4% 13 vol cream activator
• Spray bottle for wetting the hair
• Nitrile gloves, size M
• Bonacure Color Freeze shampoo, after coloring

ProBeauty tip. Wet the hair and towel-dry it before applying the gel. On wet hair, the mixture dilutes and the color comes out pale; on completely dry hair, the gel does not slide and leaves traces where it did not reach.

Schwarzkopf Professional trainer tip. The gel is ideal when you want fast coloring and uniform spreading on lengths and ends. On bleached or porous hair, watch in the mirror how the color catches and adjust the time according to how light the hair is, what tone it currently has, and how much it absorbs, so it does not come out too cool.

Schwarzkopf Professional Igora Royal Oxidant with Oil 3% 10 vol 1000 ml is the gentlest oxidant in the Igora Royal range, the one you choose when you don't want to lift the hair. The brand recommends it for color depositing and depositing pigment without lifting, for pastel shades and for Igora Royal Silver Whites. The ratio remains 1:1.

What it does for you

• Deposits color without significant lifting, so the shade turns out exactly as you chose.
• It is suitable for color depositing and pigment depositing services, where the range's protocol allows.
• It is the oxidant recommended by the brand for Igora Royal pastel shades.
• Refreshes the pigment on pre-bleached hair without stressing it further.
• The oil in the formula helps the mixture spread evenly on the hair strand.

How to use it at home

1. Mix 1:1 with Igora Royal dye in a mixing bowl until you obtain a smooth cream.
2. Apply immediately, to dry and unwashed hair, with gloves.
3. Leave for 30–45 minutes for Igora Royal. For pastel shades, the brand recommends 5–30 minutes.
4. If you are working with Igora Royal Silver Whites, the time is up to 20 minutes.
5. Rinse thoroughly and wash with a shampoo for colored hair.

For what type of hair

For colored hair that only needs color refreshing and for color depositing services. For white hair, the oxidant is chosen according to the Igora range and shade used. If you want to lift, this concentration is useless to you: go for 6% or 9%.

What else you need

• Igora Royal dye, 60 ml
• Igora Royal Silver Whites, which requires 3%
• Mixing bowl
• Dye brush
• Nitrile gloves, size M
• Bonacure Color Freeze conditioner, after dyeing

ProBeauty tip. If you want to darken the color after bleaching, don't skip pre-pigmentation. Bleached hair is porous and absorbs unevenly, and even with 3% oxidant, the ends come out darker and cooler than the roots.

Schwarzkopf Professional trainer tip. If you are dyeing over bleached or very damaged hair, first check what tone it currently has and what color it is missing to reach the desired shade. Pre-pigmentation may be necessary, meaning putting back the missing pigments. Watch the porous lengths, so they don't come out darker or cooler than the rest.

L'Oréal Professionnel Metal Detox Hair Mask is the protective mask from the Série Expert Metal Detox range. Wash after wash, metal particles in the water, such as copper, build up in the hair. They can lead to breakage and unpredictable results when dyeing, balayage, and bleaching. The mask protects the fiber against the deposition of new metals.

What it does for you

• Stronger hair, with a strengthened fiber that is much more resistant to breakage.
• Less porous fiber, protected against the deposition of new metal particles.
• True-to-tone, long-lasting color, with intense highlights.
• Intense shine and silkier hair, nourished deep down.
• Vegan and sulfate-free formula.

How to use it at home

1. Wash your hair with Metal Detox shampoo, after a pre-shampoo treatment, if you use one.
2. Apply 15–20 ml of mask to wet hair.
3. Distribute evenly through the lengths and ends.
4. Twist the hair and leave on for 2–5 minutes. For more intense hydration, leave on for up to 15 minutes.
5. Rinse, then finish with the concentrated oil or Metal Detox leave-in cream.

For what hair type

For dyed, bleached, balayage, or over-sensitized hair, especially if the water in your area is hard. The metal content in the hair depends on the porosity of the fiber and the quality of the water. The mask does not neutralize yellow tones and does not replace trimming already broken ends.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the fiber and neutralize metals.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Leave-In Cream 100 ml

ProBeauty Tip. If your hair is very porous after bleaching, don't rush: leave the mask on for up to 15 minutes for more intense hydration. On regular days, 2–5 minutes are enough.

L'Oréal Professionnel Metal Detox Cream Shampoo is the cleansing shampoo in the Série Expert Metal Detox range. Cleanses hair after any coloring, balayage, or bleaching. The rich cream transforms into a concentrated foam that gently cleanses the hair fiber and removes accumulated metal particles, such as copper.

What it does for you

• Eliminates the buildup of metals and other pollution particles from the hair.
• Uniform, long-lasting, and intensely shiny color after coloring.
• Gentle cleansing, sulfate-free.
• Hair that looks healthier and regains its shine.
• Citrus fragrance with musk notes, easily recognizable.

How to use it at home

1. If you use the Metal Detox pre-shampoo, do not rinse it: apply the shampoo directly over it.
2. Distribute the shampoo on wet hair and emulsify until you obtain a creamy texture.
3. Rinse thoroughly.
4. Continue with the Metal Detox mask.

For what type of hair

For colored, bleached, balayage, or over-sensitized hair. It is also useful for hair weakened by repeated coloring or exposed to metals in the water. The 500 ml refill refills the bottle. It does not neutralize the yellow tones of blonde hair.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Mask
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Shampoo, Mask, and Cream Set

ProBeauty Tip. Emulsify the shampoo well with a little water before spreading it. The cream texture transforms into foam and reaches all the hair more easily. If the hair is very porous, apply the Metal Detox pre-shampoo first.

Puring Keepcolor Shampoo for Color-Treated Hair is the Keepcolor range's maintenance shampoo for color-treated and chemically treated hair. It is formulated with vitamin E and flaxseed oil, which nourish and moisturize. It adds shine and enhances color highlights.

What it does for you

• Color lasts longer and remains intense and vibrant.
• Enhanced highlights with visible shine.
• Nourishment and hydration for color-treated hair.
• Antioxidant action, which helps protect color.
• Silky, soft hair with a healthier appearance.

How to use it at home

1. Thoroughly wet your hair with warm water.
2. Apply the shampoo and massage into the scalp and through the lengths.
3. Rinse thoroughly.
4. Follow with Keepcolor conditioner or mask.

For what hair type

For color-treated, highlighted, or chemically treated hair that loses its intensity quickly. It does not neutralize yellow tones in bleached blonde hair: for that, you need a purple shampoo, such as Puring Silver. For natural, untreated hair, choose Hydrargan or Richness.

Active ingredients

• Vitamin E: an antioxidant that helps color retain its intensity and shine for longer.
• Flaxseed oil: nourishes and moisturizes color-treated hair, keeping it soft and radiant.

What else you need

• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Mask for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the first few days after coloring, wash your hair less frequently and with warm, not hot, water. Apply the shampoo mainly to the scalp and let the lather run through the lengths as you rinse. The shampoo has a coffee scent.

Londa Professional Color Radiance Shampoo for Color-Treated Hair is the Color Radiance range shampoo, Londa's range for color protection. It protects color-treated hair against fading and shade changes from the very first wash. This way, the color stays vibrant for longer.

What it does for you

• Color that doesn't fade quickly, because the shampoo protects it from the very first use.
• The shade remains like it did right after dyeing, without turning toward unwanted tones.
• Vibrant color, wash after wash.
• Formula designed for color-treated hair, enriched with passion fruit extract and orange peel lipids.
• Two sizes with the same formula: 250 ml and 1000 ml.

How to use it at home

1. Wet your hair thoroughly.
2. Massage the shampoo into wet hair until it lathers.
3. Rinse carefully until no more foam remains on the lengths.
4. Follow with Color Radiance conditioner or intensive mask.

For what type of hair

For color-treated hair, regardless of the shade. If you are blonde and yellow tones bother you, you also need a product with purple pigments, such as those in the Toneplex Pearl Blonde range. There is no point in choosing it for color protection on untreated hair.

Active ingredients

• Passion fruit extract: the ingredient Londa uses in Color Radiance products for color-treated hair.
• Orange peel lipids: they enrich the care formula for color-treated hair.

What else you need

• Color Radiance conditioner for color-treated hair
• Color Radiance intensive mask 200 ml
• Toneplex Pearl Blonde mask for cool blonde

ProBeauty tip. Switch to Color Radiance right from the very first wash after dyeing, not just when you notice that the shade has faded. Wash with lukewarm water and also use the conditioner from the same range, so the protection is complete.

Transform hair toning into a luxurious care experience with Yellow Pure Toners, the ammonia-free demi-permanent gel that combines the power of pure pigmentation with an advanced cosmetic effect. Ideal for blonde, bleached, or highlighted hair, this toner offers a professional result, intensifies shine, and maintains color between salon visits – all with a delicate yet effective formula.

🌈 What makes this toner so special?

✔️ Ammonia-free and no harsh ingredients – a gentle choice for the scalp and hair
✔️ Ultra-pigmented toning – neutralizes unwanted undertones and enhances existing shades
✔️ Mirror shine +137% – healthy-looking, silky, and luminous hair
✔️ Intense hydration + UV protection – thanks to the Aloetrix complex and natural oils
✔️ Compatible with curly, blonde, or bleached hair – no drying, no stiffness
✔️ Cosmetic results patented in Italy and the USA – professional standard care and color

🌿 Active ingredients that protect and pamper your hair:

• Quinoa – a protein-rich superfood that improves color absorption and extends its longevity
• Camellia Oil – works with castor oil and green tea to keep hair hydrated, smooth, and shiny
• Aloetrix – a combination of aloe vera, wheat proteins, and UV filter, for antioxidant protection and elasticity
• Free from: Ammonia, MEA, alcohol, resorcinol, silicones – 100% clean formula for healthy hair

🧪 Recommended use:

Mix Yellow Pure Toners with Yellow Professional 5 Vol. (1.5%) oxidant in a 1:2 ratio. Apply to damp or dry hair, depending on the technique used, and leave to act according to the recommendations in the digital brochure for optimal results.

💎 Perfect for:

• Toning blonde or bleached hair
• Revitalizing color between highlights
• Maintaining a cool, pearlescent, or silver blonde
• Curly or sensitive hair requiring gentle toning

💖 Yellow Pure Toners is not just a toner – it's an infusion of pure color, intense hydration, and refined care, designed to restore your hair's natural beauty and absolute shine.

📦 Add it to your cart and give your hair an extra boost of tone, luxury, and protection – exactly what it deserves!

L'Oréal Professionnel Vitamino Color Shampoo for color-treated hair is part of the Série Expert range and is designed for color-treated, highlighted, or color-weakened hair. It gently cleanses and helps color retain its shade and shine from wash to wash. It is available in four sizes, including a 500 ml refill.

What it does for you

• Color stays vibrant for longer because the formula protects it from oxidation and fading.
• Color doesn't wash out and retains its salon-fresh shine.
• Softer, shinier hair after every wash.
• Gently cleanses impurities from roots to ends.
• Protects the hair fiber, not just the color, so color-treated hair looks healthy.

How to use it at home

1. Apply the shampoo to wet hair, from roots to ends.
2. Massage into the scalp and lengths until a rich lather forms.
3. Rinse thoroughly with warm water.
4. For salon-like results, apply again and rinse.
5. Follow with a conditioner, mask, or 10-in-1 spray from the Vitamino Color range.

For what hair type

For color-treated, highlighted, weakened, or dull hair. The formula contains sulfates. If you want a sulfate-free shampoo for color-treated hair, choose Vitamino Color Spectrum. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.

What else you need

• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml
• Vitamino Color 10-in-1 leave-in spray
• Vitamino Color shampoo and mask set

ProBeauty tip. Wash color-treated hair with warm, not hot, water, and rinse the lather thoroughly from the lengths. If you get a refill, keep the empty 300 ml or 500 ml bottle and refill it: you only pay for the shampoo, not another bottle.

Hair Oxidant

L'Oréal Professionnel Absolut Repair Molecular Hair Mask is the rinse-out mask from the Absolut Repair Molecular line, part of the Série Expert range. It has a patented formula with peptide bonds and 5 amino acids that help replenish the hair fiber's molecular structure. Hair remains stronger and looks healthy.

What it does for you

• Quickly detangles damaged hair, even when tangled.
• Smooth, instantly shiny hair after rinsing.
• Flexible hair with natural elasticity and movement.
• Silky and hydrated, without weighing hair down.
• Works in 1–2 minutes, so it fits easily into your daily routine.

How to use it at home

1. Wash with Absolut Repair Molecular Shampoo. If you have medium or thick hair, then apply the rinse-out serum.
2. Apply the mask evenly to wet hair from mid-lengths to ends, and detangle with your fingers.
3. Twist the hair and leave the mask on for 1–2 minutes, then rinse thoroughly.
4. Follow with the Absolut Repair Molecular leave-in mask with heat protection before styling.

For what hair type

For all types of damaged, colored, or bleached hair, from fine to sensitized. For fine–medium hair, use once or twice a week. For coarse hair, use with every wash. For very damaged hair, L'Oréal recommends using it with the rinse-out serum.

Active ingredients

• Peptide bonds: small pieces from the hair fiber structure, small enough to enter the fiber, where they help rebuild the molecular structure.
• 5 amino acids: glycine, arginine, serine, tyrosine, and glutamic acid, the "bricks" that work together with the peptide bonds.

What else you need

• Absolut Repair Molecular Sulfate-Free Shampoo
• Absolut Repair Molecular Rinse-Out Serum
• Absolut Repair Molecular Leave-In Mask
• Absolut Repair Molecular Bi-Phase Oil

ProBeauty Tip. Twisting the hair after application is not just a whim: it presses the mask into the hair and helps it penetrate. Make a twisted ponytail, leave it for 1–2 minutes, then rinse.

Sensus InBlonde Ultra Platinum 9 Deco

Achieve the perfect blonde with Sensus InBlonde Ultra Platinum 9 Deco, a gray bleaching powder with neutralizing action and high lightening power. This product is ideal for bleaching services on difficult and cosmetically colored hair, allowing hair to be lifted by up to 9 levels. It is an essential tool for professionals who want to achieve pure and brilliant blonde shades.

Key Features:

• Intensive Bleaching: Allows hair to be lifted by up to 9 levels.
• Neutralizing Action: Ideal for neutralizing unwanted tones in difficult and cosmetically colored hair.
• Versatile Application: Suitable for various bleaching techniques.

Active Ingredients:

• Vegetable Carbon: Also known as activated charcoal, it is obtained from birch and willow wood, having strong absorbent activity. It purifies and regenerates hair, being an excellent natural purifier.
• Apricot Oil: Moisturizing and emollient, this oil is renowned for its soothing, anti-inflammatory, and antiseptic qualities. It contains vitamins A and E, helping to reduce hair frizz and protecting it from damage.
• Babassu Oil: With anti-aging and emollient properties, this oil is ideal for dry and weakened hair, providing a nourishing and protective action.

How to Use:

1. Mixing:
   • In a non-metallic bowl, combine 30g of Ultra Platinum 9 Deco powder with 60g of Sensus Lux Activator, in a 1:2 ratio.
   • Choose the desired volume of oxidant: 10/20/30/40 vol and mix until you obtain a creamy and homogeneous consistency.
2. Application:
   • Apply the mixture to dry, unwashed hair.
   • Distribute evenly to ensure complete and precise coverage.
3. Processing Time:
   • Leave the product to act for 10 to 50 minutes, depending on the desired level of lift.
   • Periodically check the hair to achieve the desired result.
4. Finishing:
   • Rinse hair thoroughly to remove the product.
   • Wash hair with shampoo and apply a suitable conditioner to ensure necessary hydration and protection.

This product is indispensable for any professional who wants to offer high-quality bleaching services and achieve spectacular results on difficult and cosmetically colored hair.

Restore your hair's color intensity and give it extra shine and hydration with Wella Color Fresh Create, the professional mask for color refreshing. Whether you want to neutralize yellow tones, revive coppery highlights, or create caramel shades, this mask delivers visible results quickly, without damaging the hair strand.

Its delicate formula, free from animal-derived ingredients, contains avocado oil, which intensely hydrates and smooths the cuticle, leaving hair silky and easy to comb. Perfect for at-home use, this mask brightens color, keeping hair healthy and full of life.

🔹 Revives and intensifies hair color
🔹 Neutralizes unwanted tones
🔹 Provides shine and smooths the cuticle
🔹 Facilitates combing and nourishes the hair strand
🔹 Vegan formula, with avocado oil

How to use:
1️⃣ Wash hair with shampoo and towel-dry.
2️⃣ Apply the mask evenly to strands, using protective gloves.
3️⃣ Leave on for 10 minutes, then rinse thoroughly.
4️⃣ No conditioner is needed after use.

Discover vibrant color and intensive care with Wella Color Fresh Create – the ideal solution for healthy and shiny hair!

Direct dye is a nourishing hair coloring treatment. Revitalizing color masks that can be mixed together, suitable for providing vibrant reflections or for maintaining permanent colors.

ARC - Active Revitalizing Complex

Properties: With natural, certified and innovative ingredients that strengthen the internal structure of the hair. Promotes ionic bonds with the hair's keratin structure; penetrates deep into the fiber bringing it back to the level of natural hair. A blend of biomimetic plant amino acids that mimic the activities of the hair's keratin structure.

Benefits: Strengthens and rejuvenates hair. It has a restorative, multifunctional action, optimized to interact at a molecular level in the hair. Restores hair fibers.

Application:

Apply to freshly washed hair. Depending on the shade chosen, the recommended application level is:

01 Platinum apply to levels 10-11

10 White apply to levels 9-11

02 Sand apply to levels 9-11

03 Gold apply to levels 8-11

34 Caramel apply to levels 6-11

32 Brownie apply to levels 5-11

43 Chocolate apply to levels 4-6

23 Espresso apply to levels 3-5

40 Copper apply to levels 6-8

75 Strawberry apply to levels 4-6

1 Black apply to levels 1-4

00 Clear apply to all levels

Clear can be mixed with any shade to dilute the color intensity. Used alone, Clear gives shine to the hair.

Instructions:

Wash hair and towel dry to remove excess water. Wear gloves to protect your hands from the color. Apply the product all over the hair length and ends, then comb to ensure it is evenly distributed. Do not apply to the scalp. Leave on for 3 - 15 minutes, depending on the desired intensity of shine. Rinse thoroughly.

A healthy foundation for hair is just as important as a beautiful color result. INDOLA Color Shampoo strengthens the hair fiber and seals color pigments in the hair – for a long-lasting result and a healthier look!

Key Features

• Prevents fading: Seals color pigments in the hair to prevent fading.
• Rich lather: Provides a rich lather.
• Enhances shine and smoothness: Gives hair a shiny and silky appearance.
• For healthy hair: Keeps hair healthy.
• Suitable for daily use: Formulated for daily use.

Key Ingredients

• Vegan Keratin Alternative: Provides protection and strengthening to colored hair, maintaining intense and vibrant color.
• Moisturizing Complex: Ensures optimal hair hydration, preventing dryness and damage.
• Natural Antioxidants: Protect hair from external factors and free radicals, keeping it healthy and shiny.

How to Use

1. Application: Apply the cleansing shampoo to wet hair and massage.
2. Rinse: Rinse thoroughly, then repeat this step and proceed to the next step.
3. Frequency: Suitable for daily use.

INDOLA Color Shampoo with vegan keratin alternative is a color-protecting shampoo with an optimal pH of 4.5, which locks color into the hair during cleansing. This prevents fading and ensures up to 90% color retention even after 30 washes – for vibrant color and excellent shine. Vegan formula.

Wella Professionals Invigo Brilliance Shampoo for Fine and Normal Hair 1000 ml is the shampoo for color-treated hair from the Invigo Brilliance line. Its formula has a low pH, which helps the cuticle to close after coloring. The result: vibrant color and shiny hair after every wash.

What it does for you

• Vibrant color and shine immediately after washing.
• The cuticle closes after coloring, thanks to the optimized pH formula.
• The shade fades more slowly, because the formula helps control post-coloring oxidation.
• Gentle cleansing for the hair and scalp; the shampoo is dermatologically tested.
• No ingredients of animal origin, with a fragrance of jasmine, honey, and bergamot.

How to use it at home

1. Wet your hair and scalp thoroughly.
2. Apply the shampoo to wet hair and massage until it lathers.
3. Rinse thoroughly. If you have used many styling products, wash again.
4. Follow with Invigo Brilliance conditioner, and once a week, also use the mask.

For what hair type

For color-treated, highlighted, or toned hair, with fine or normal strands. If you have thick and coarse strands, Wella has a separate option for thick hair. It is not an anti-yellow shampoo: for cool blonde, choose Invigo Blonde Recharge.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance line.
• Anti-Oxidant Shield Technology: helps control post-coloring oxidation, so the shade does not fade.

What else you need

• Invigo Brilliance Conditioner for Fine Hair
• Invigo Brilliance Mask for Fine Hair
• Miracle BB Leave-In Spray
• Wella Dispensing Pump for Bottle
• Color Touch Demi-Permanent Dye

ProBeauty Tip. The 1000 ml bottle is a great value if you wash often. Add a dispensing pump: you get exactly what you need, and for fine hair, a walnut-sized amount is enough.

Treat your colored hair with ETB Caresse Protect Color conditioner, the ideal ally for maintaining color intensity and achieving lasting shine! Created in the heart of Italy, this professional conditioner is enriched with precious active ingredients, specially chosen to maintain hair integrity and provide the hydration it needs.

🌿 Vegan formula, SLS-free, no compromises!
Balanced pH: 4.5–5.0 – gentle on hair, effective in results.

✨ Essential active ingredients:

• Vegetable collagen – strengthens hair and reduces breakage
• Biotin – nourishes the roots and helps achieve thicker, stronger hair
• Tsubaki (Camellia) oil – provides deep hydration and an enviable shine

🌈 Visible results:

• Vibrant color, protected against fading
• Smooth, easy-to-comb hair with a healthy and elastic appearance
• Silky texture and delicate fragrance

🐰 Ethical & sustainable:
100% vegan • Not tested on animals • Created with care for people and the planet

🧴 How to use: Apply conditioner to hair washed with ETB Caresse Protect Color shampoo, distribute evenly on lengths and ends, leave on for 3–5 minutes, then rinse thoroughly.

🎯 Recommendation:
For best results, use it together with the shampoo and mask from the same range.

💫 Discover the power of professional care at home and enjoy colored, luminous, and protected hair every day!

🔬 Repair hair at a molecular level and restore its natural elasticity! 🔬

The L’Oréal Professionnel Absolut Repair Molecular shampoo is the professional solution for damaged hair, formulated with peptide bonds and 5 amino acids to restore the hair fiber's structure from within. Its advanced, sulfate-free formula gently cleanses, provides intense hydration, and helps detangle hair without weighing it down.

🌟 Key benefits:
✔ Effectively cleanses scalp and hair, removing impurities without drying out the hair fiber
✔ Nourishes and deeply repairs hair, restoring its vitality and strength
✔ Easily detangles hair, preventing breakage and fragility
✔ Improves hair's elasticity and natural movement
✔ Sulfate-free formula, suitable for sensitized, bleached, or chemically treated hair
✔ Luxurious cream-foam texture, for a premium experience with every use

How to use:

1️⃣ Apply a suitable amount to wet hair.
2️⃣ Gently massage the scalp and emulsify until a rich lather is formed.
3️⃣ Rinse thoroughly and repeat the process if necessary.
4️⃣ For optimal results, continue the routine with the Absolut Repair Molecular Rinse-off Serum and the Leave-in Cream from the same range.

💆‍♀️ Give your hair the salon care it needs to become stronger, silkier, and healthier! 💆‍♀️

L'Oréal Professionnel Vitamino Color 10-in-1 Leave-In Spray 190 ml is the multifunctional product from the Série Expert Vitamino Color range, specially created for color-treated hair. A single spray gives you ten benefits, from heat protection to detangling. Leave-in.

What it does for you

• Heat protection up to 230°C when using a hairdryer, flat iron or curling iron.
• Easy detangling and easier blow-drying.
• Shine, softness and smooth hair in a single spray.
• Hydration and anti-frizz action to prevent hair from swelling.
• Anti-breakage and anti-split ends action for well-groomed lengths.

How to use it at home

1. Wash your hair and towel-dry it, or apply directly to dry hair.
2. Spray evenly over the lengths and ends.
3. Do not rinse.
4. Style as you like: with a hairdryer, flat iron or naturally.

You can also use it before cutting, before blow-drying or for touch-ups between washes.

For what hair type

For any color-treated hair that gets tangled easily, has dry ends or swells when damp. It is lightweight, so it also works on fine hair. It is not a substitute for a mask when hair is very damaged.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.
• HRT Light Technology (Cationic Salt): instantly protects color-treated hair and delivers all ten benefits in a single application.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml

ProBeauty Tip. Spray from about a hand's distance and immediately comb through with a wide-tooth comb. On ends that dry out over time, you can apply an extra spray directly to dry hair.

Puring Keepcolor Hair Mask for Color-Treated Hair is the color-maintenance mask from the Keepcolor line, for color-treated or highlighted hair. With flaxseed oil and vitamin E, it helps the color retain its intensity and shine. At the same time, it nourishes and deeply hydrates the hair fiber.

What it does for you

• Intense color for longer, with a strong and long-lasting shine.
• Deep nourishment and hydration for color-treated and bleached hair.
• Antioxidant action: vitamins help protect the hair fiber from free radicals.
• Hair fiber in better condition, with a healthier appearance.

How to use it at home

1. Wash your hair with Keepcolor shampoo and towel-dry.
2. Apply the mask to the lengths and ends.
3. Comb through to distribute evenly.
4. Leave on for 3–5 minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For color-treated, highlighted, bleached, stressed, or dull hair. If your hair is not color-treated but is dry, choose the Richness or Hydrargan mask. For yellowing blonde hair, the mask alone is not enough.

Active ingredients

• Flaxseed oil: nourishes and hydrates the color-treated hair fiber, keeping it soft and luminous.
• Vitamin E: an antioxidant that helps the color retain its intensity and shine for longer.

What else you need

• Keepcolor Shampoo for Color-Treated Hair
• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the weeks after coloring, don't skip the mask: use it instead of conditioner whenever your hair feels rough. Rinse with lukewarm to cool water to preserve the shine. The scent is milky.

Londa Professional Color Radiance Conditioner for color-treated hair is the conditioner from the Color Radiance range. It instantly protects color-treated hair from fading and color changes. Hair looks visibly shinier and more vibrant.

What it does for you

• Color protected from fading, wash after wash.
• The shade stays true, without turning to unwanted tones.
• Stronger hair, as Londa promises for the range's conditioner.
• Visible shine and a vibrant appearance.
• A short break, 1–3 minutes, suitable for every wash.

How to use it at home

1. Wash your hair with Color Radiance shampoo.
2. Gently squeeze the water out of your hair.
3. Apply the conditioner to wet hair and massage it through the lengths.
4. Leave it on for 1–3 minutes.
5. Rinse thoroughly.

For what hair type

For color-treated hair, regardless of the shade, that you want to keep its color for longer. It does not neutralize yellow tones in blonde hair; for that, you need a product with purple pigments. If the hair is very damaged, complete the routine with the intensive mask.

Active ingredients

• Passion fruit extract: the ingredient Londa features in Color Radiance products for color-treated hair.
• Orange peel lipids: enrich the care formula for color-treated hair.

What else you need

• Color Radiance shampoo for color-treated hair
• Color Radiance intensive mask 200 ml
• Toneplex Pearl Blonde mask for cool blonde

ProBeauty tip. Apply the conditioner from the mid-lengths down, where the color fades the fastest. At the end, rinse with water slightly cooler than usual: the hair detangles more easily.

Indola PCC Crea-Mix Additive 60ml

The new Indola PCC (Permanent Caring Color) permanent hair dye is a reliable professional coloring range that guarantees high-quality services, created by professionals for beauty salons but also for personal use. It has a special formula to deeply nourish the hair, giving it extra shine. PCC is the right choice if you want an intense/vibrant color and 70-100% gray hair coverage. The new PCC assortment contains 89 mixable shades to create any desired shade.....without limits. New lines, depending on hair tone and coverage needs for each client.

The portfolio structure is easier to understand and more intuitive, especially for new clients!

NATURAL 100% gray hair coverage 14 shades

ESSENTIAL 70% gray hair coverage 29 shades

FASHION 70% gray hair coverage 27 shades

INTENSE COVERAGE 100% gray hair coverage with maximum color resistance in hair 19 shades

For exceptional coloring results, Indola PCC hair dye is used together with Indola Cream Developer 2%, 6%, 9% or 12% oxidizer.

The new Color Transformer helps you turn PCC permanent dye into demi-permanent dye by replacing Cream Developer with this revolutionary product. The result is healthier, shinier hair, up to 70% gray hair coverage and lasting up to 25 washes!

- INDOLA CREA-MIX: 5 mixing tones and 1 neutral shade to boost or reduce pigment intensity

- NEW INDOLA CREA-BOLD: 8 direct dyes for radiant and brilliant results, inviting us into the world of yellow, red, blue and green colors!

Benefits:

-Advanced technology for significant reduction of hair damage -70 to 100% gray hair coverage

-Lasting intensity

-Extraordinary shine

-Suitable for both natural hair and pre-lightened hair

-Possibility to transform PCC permanent dye into Demi-permanent dye

Method of use:

Wear protective gloves!

Mix Indola PCC with the same amount of Cream Developer suitable for the chosen shade

E.g. 30g 10.0 + 30g 9% Cream Developer

Processing time: 40-50 minutes without additional heat source

Check during this entire time!

For a demi-permanent dye, mix Indola PCC Dye with the same amount of Color Transformer (no additional oxidizer required)

E.g. 30g 10.0 + 30g Color Transformer

Processing time: 40-50 minutes without additional heat source

Check during this entire time!

Nook Magic Arganoil Nectar Color Preserving Shampoo is the maintenance shampoo for color-treated, bleached, or chemically treated hair, fine or thick. It cleanses gently, helps color retain its shine, and leaves hair looking healthy. It is the foundation of the Nectar Color at-home routine.

What it does for you

• Color lasts longer: the brand says it improves color longevity.
• Shinier and softer hair after every wash.
• Extra color protection: sodium gluconate has a chelating action, meaning it binds minerals in the water.
• Suitable for any color-treated or chemically treated hair, fine or thick.
• Vegan formula, free from silicones, SLES and SLS, MEA and artificial colorants.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage gently.
3. Rinse thoroughly.
4. Follow with the Preserving mask: the brand recommends using it with Nectar Color products.

For what type of hair

For any color-treated, bleached, or chemically treated hair, fine or thick. Preserving cares for color, but it is not a toning shampoo: if you have bleached blonde hair and yellow tones bother you, add No Yellow from the Blonde Story range.

Active ingredients

• Argan oil: from organic farming, nourishes and adds shine.
• Vegan Amino Plex: the vegan amino acid complex from the Nectar Color range.
• Sodium gluconate: has a chelating and sequestering action, meaning it binds minerals in the water.

What else you need

• Nectar Color Preserving Mask
• Color Capture, color booster spray
• Color Perfect Hair Milk, Nectar Color leave-in milk

ProBeauty tip. Wash with warm water, not hot, especially during the first few washes after coloring. Hot water opens the cuticle, and the pigment washes out faster, no matter how good the shampoo is.

Care for your blonde or bleached hair with Illumyna Blonde Shampoo, a shampoo specially created to neutralize yellow tones and enhance your hair's natural shine. Infused with active goji water, blueberries, and silk and soy proteins, this shampoo provides deep hydration, antioxidant protection, and delicate care, leaving blonde hair radiant, luminous, and healthy.

Key benefits:

• Neutralizes yellow tones: The innovative formula contains special pigments that eliminate yellow nuances, leaving blonde hair with a cool, natural glow.
• Intense shine: Silk and soy proteins intensely nourish the hair shaft, giving it an exceptional luster and a silky feel.
• Antioxidant protection: Active goji water and blueberries protect hair from external aggressions, keeping it healthy and revitalized.

Top ingredients for blonde hair care:

• Blueberries: Rich in vitamins A, B, and C, blueberries are an essential ingredient in maintaining vibrant and radiant blonde hair. They contain anthocyanin pigments that have "anti-yellowing" properties, neutralizing unpleasant yellow tones.
• Active goji water: Provides deep hydration and intense nourishment, protecting hair against external factors. Goji is renowned for its antioxidant properties, leaving hair soft and shiny.
• Silk proteins: Extracted from silk cocoons, silk proteins help strengthen the hair shaft and reduce split ends, hydrate it, and create a smooth surface that enhances shine.
• Soy proteins: These proteins protect hair from damage caused by bleaching, forming a protective film that smooths cuticles and improves luster. They also help prevent hair aging, keeping it young and revitalized.

How to use:

1. Wear disposable gloves to apply the shampoo to wet hair.
2. Distribute the product evenly and massage gently. Leave it on for 1 to 5 minutes.
3. Emulsify, rinse well, and repeat if necessary.

PRO Tip: Use Illumyna Blonde Shampoo together with the mask or conditioner from the same range for a complete treatment that will leave blonde hair luminous and easy to style.

Advanced care for blonde hair

Illumyna Blonde Shampoo not only cares for blonde hair but also protects it from the effects of bleaching, keeping it luminous and revitalized. Choose this shampoo for a luxurious blonde hair care experience that combines efficiency with delicacy and gives your hair a natural, long-lasting shine.

Transform your hair care routine with Illumyna Repair Shampoo, a luxurious shampoo specially created for fragile, dehydrated hair or hair damaged by frequent chemical treatments. With a formula rich in ceramides, collagen, and cashmere proteins, this shampoo offers gentle cleansing, restoring hair's natural health and shine.

Key Benefits:

• Intensive Regeneration: Helps restore the structure of damaged hair, reducing signs of wear caused by coloring or frequent use of styling tools.
• Hydration and Smoothness: Formulated to combat dryness and frizz, leaving hair silky, elastic, and easy to style.
• Protection and Shine: Creates a protective film on the hair shaft, improving its resistance and natural shine.

Key Ingredients for Regeneration:

• Ceramides: Essential lipids that restore the hair's natural barrier, retaining moisture and reducing dryness. Ceramides repair damage caused by heat, coloring, or environmental factors, increasing hair elasticity.
• Collagen: A natural protein that strengthens and restructures fragile hair. It deeply moisturizes, helping hair become softer, smoother, and frizz-free.
• Cashmere Proteins: These lightweight molecules envelop the hair shaft in a protective layer, imparting softness and shine without weighing it down. Cashmere proteins also provide added strength and facilitate styling.

How to Use:

1. Apply evenly to wet hair and scalp.
2. Gently massage to stimulate scalp microcirculation and cleanse impurities.
3. Rinse thoroughly and repeat if necessary.

PRO Tip: Use Illumyna Repair Shampoo together with the conditioner or mask from the same range for complete regeneration and optimal results.

Premium Care for Treated Hair

The Illumyna Care Repair range was created to restore the vitality and natural softness of damaged hair, protecting it against future damage. With every use, your hair will become more resistant, healthier, and shinier. Choose this shampoo for a deep and luxurious regeneration experience.

Wella Professionals Invigo Brilliance Shampoo for Coarse Hair is the Invigo Brilliance range option for color-treated hair with a coarse or rough texture. It has a low pH formula that helps seal the cuticle after coloring. This keeps the color vibrant and gives the hair shine.

What it does for you

• Vibrant color and shine, right from the first wash.
• Seals the cuticle after coloring, thanks to the optimized pH formula.
• Helps prevent color fading, as the formula helps control oxidation after coloring.
• Gently cleanses the hair and scalp; the shampoo is dermatologically tested.
• No ingredients of animal origin, with a fragrance of jasmine, honey, and bergamot.

How to use it at home

1. Thoroughly wet the hair, down to the scalp.
2. Apply the shampoo to wet hair and massage until it lathers.
3. Rinse thoroughly and repeat if necessary.
4. Follow with the conditioner for coarse hair, and once a week with the mask from the same range.

For what hair type

For color-treated or highlighted hair with a coarse, dry, or rough texture. If your hair is fine or normal, Wella has a separate, more suitable option. It does not neutralize yellow tones; for cool blonde, there is Invigo Blonde Recharge.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance range.
• Anti-Oxidant Shield Technology: helps control oxidation after coloring to prevent the color from fading.

What else you need

• Invigo Brilliance Conditioner for Coarse Hair
• Invigo Brilliance Mask for Coarse Hair
• Miracle BB Leave-In Spray
• Wella Dispenser Pump for Bottle

ProBeauty Tip. On coarse hair, the shampoo has difficulty reaching the scalp. Divide the hair into two sections and wash the nape of the neck first, then the crown. This way, you use less product and cleanse evenly.

Sensus InBlonde Zero Yellow Bleaching Powder

Rediscover the beauty of perfect blonde with Sensus InBlonde Zero Yellow, a purple bleaching powder with anti-yellow action, specially created for bleaching services on treated or sensitized hair. Ideal for the most advanced bleaching techniques, this powder lightens hair by up to 7 levels, respecting its integrity and health.

Key features:

• Anti-yellow action: Neutralizes unwanted yellow tones, providing a pure and radiant blonde.
• Intensive bleaching: Allows hair to be lightened by up to 7 levels.
• Suitable for treated or sensitized hair: Gentle formula that protects and cares for the hair.

Active ingredients:

• Kaolin: A natural mineral rich in silicon, with purifying, opacifying, and softening properties. Absorbs excess sebum and impurities, contributing to hair remineralization and detoxification.
• Apricot oil: Hydrating and emollient, known for its calming, anti-inflammatory, and antiseptic qualities. Contains vitamins A and E, helping to reduce hair frizz and protecting it against damage.
• Argan oil: Rich in antioxidants such as vitamin E, fatty acids, and flavonoids, it helps prevent hair aging and fights against free radicals.

How to use:

1. Mixing:
   • In a non-metallic bowl, combine 30g of Deco Zero Yellow powder with 60g Sensus Lux Activator, in a 1:2 ratio.
   • Choose the desired volume of oxidant: 10/20/30/40 vol and mix until you obtain a creamy and homogeneous consistency.
2. Application:
   • Apply the mixture to dry, unwashed hair.
   • Distribute evenly to ensure complete and precise coverage.
3. Processing time:
   • Leave the product to act for 10 to 50 minutes, depending on the desired lightening level.
   • Periodically check the hair to achieve the desired result.
4. Finishing:
   • Rinse hair thoroughly to remove the product.
   • Wash hair with shampoo and apply a suitable conditioner to ensure necessary hydration and protection.

This product is essential for professionals who want to achieve high-quality bleaching results while respecting the integrity and health of treated or sensitized hair.

Caring for blonde or bleached hair becomes a luxurious experience with Illumyna Blonde Conditioner, an innovative conditioner that neutralizes yellow tones and enhances the shine of blonde hair. Infused with active goji water, blueberries, and silk and soy proteins, this conditioner leaves hair silky, hydrated, and luminous, helping it stay vibrant and healthy.

Key benefits:

• Neutralizes yellow tones: The special formula helps eliminate yellow tones from blonde or bleached hair, leaving it with a cool and radiant shade.
• Intense hydration: Silk and soy proteins nourish the hair, reducing split ends and leaving the hair silky and easy to style.
• Shine and softness: This conditioner creates a smooth and even surface on the hair shaft, maximizing the natural shine of blonde hair.

Top ingredients for blonde hair care:

• Blueberries: Rich in vitamins A, B, and C, blueberries contain anthocyanin pigments which have "anti-yellowing" properties, neutralizing yellow shades and leaving hair brighter.
• Active goji water: Provides deep hydration and antioxidant protection, leaving hair soft, radiant, and protected against external aggressions.
• Silk proteins: Extracted from silk cocoons, these proteins help strengthen the hair shaft, reduce split ends, and keep hair hydrated and silky.
• Soy proteins: These proteins form a protective film that smooths cuticles and enhances shine, protecting hair from the effects of bleaching and preventing its aging.

How to use:

1. After using Illumyna Blonde Shampoo, apply the conditioner to damp hair, using disposable gloves.
2. Distribute the product evenly through the lengths and ends, leaving it to act for 3-5 minutes.
3. Rinse thoroughly with warm water.

PRO Tip: For optimal results, use Illumyna Blonde Conditioner together with the shampoo from the same range, for a complete treatment that will neutralize yellow tones and leave blonde hair vibrant and luminous.

Luxury care for blonde hair

Illumyna Blonde Conditioner not only protects blonde hair from the effects of bleaching but also deeply nourishes it, leaving it radiant and easy to style. Choose this conditioner to maintain your blonde or bleached hair with a natural shine and a long-lasting soft feel.

Nook Magic Arganoil Nectar Color Preserving Hair Mask for color-treated hair (Preserving Mask) is a maintenance mask for color-treated, bleached, or chemically treated hair, fine or thick. It has an acidic pH, which helps close the cuticle, making the shade look more vibrant. It nourishes without weighing hair down and leaves hair soft and silky.

What it does for you

• More vibrant color: The acidic pH helps seal the cuticle.
• Protects the shade's vibrancy between two colorings.
• Weightless nourishment, suitable even for fine hair.
• Soft and silky hair after rinsing.
• Vegan formula, free from silicones, sulfates, paraffins, and MEA.

How to use it at home

1. Use it on wet hair, immediately after rinsing out the dye and then after the Preserving shampoo.
2. Gently massage into the lengths and ends.
3. Leave it on for a few minutes.
4. Rinse thoroughly.

For what hair type

For color-treated, bleached, or chemically treated hair, fine or thick. If your hair breaks after repeated bleaching, a rebuilding mask, such as the one in the Wonderful range, is more suitable; Preserving is primarily for color.

Active ingredients

• Argan oil: from organic farming, nourishes without weighing hair down.
• Vegan Amino Plex: the vegan amino acid complex of the Nectar Color range.
• Sodium gluconate: has sealing and chelating action, meaning it binds minerals in the water.

What else you need

• Preserving Nectar Color Shampoo
• Color Capture, color booster spray
• Color Perfect Hair Milk, Nectar Color leave-in milk
• Wonderful Mask, for very damaged hair

ProBeauty tip. The first application matters most: apply the mask immediately after rinsing out the dye, before any other treatment. The hair has just been exposed to an alkaline product, so the mask's acidic pH can do the most work.

Puring Keepcolor Conditioner for Color-Treated Hair is the color-maintenance conditioner from the Keepcolor line. Formulated with flaxseed oil and vitamin E, it nourishes the hair and makes it easy to comb through, soft and shiny. It helps the color last longer.

What it does for you

• Color lasts longer, from wash to wash.
• Easy combing, without pulling on sensitized hair.
• Soft and shiny hair after every wash.
• Vitamins with antioxidant action, which help improve the condition of the hair fiber.

How to use it at home

1. Wash your hair with Keepcolor shampoo.
2. Towel-dry your hair.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For color-treated, bleached, stressed, or dull hair. It is suitable for every wash. If color-treated hair is very dry, also add the Keepcolor mask, which nourishes more deeply. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Flaxseed oil: nourishes and hydrates the color-treated hair strand, so it remains soft and shiny.
• Vitamin E: an antioxidant that helps the color retain its intensity and shine for longer.

What else you need

• Keepcolor shampoo for color-treated hair
• Keepcolor mask for color-treated hair
• Keepcolor two-phase conditioner
• Keepcolor shine spray

ProBeauty tip. Rinse the conditioner with lukewarm to cool water. The cuticle closes better, and the color and shine are more visible. It has the same milky fragrance as the mask in the line.

Schwarzkopf Professional Bond Enforcing Color Remover 10 pcs is the two-step color remover that removes artificial color built up in the hair before you start anything else. The brand presents it as its first bond-strengthening color remover: it reduces artificial pigment, lifts up to 3 tones, and strengthens the hair fiber.

What it does for you

• Removes artificial pigment built up from repeated dyeing, so you can start from a clean base.
• Lifts up to 3 tones, one tone more than a classic bleach-out.
• Corrects unwanted tone directions where the color has turned.
• Strengthens the fiber during the process, thanks to FibreBond technology.
• Lets you go straight to the new color without waiting weeks.

How to use it at home

1. Mix the entire contents of one Part A sachet and one Part B sachet with 60 ml of developer.
2. Choose the developer: Igora Vibrance 1.9% activator for a gentle, 1–2 tone lift, or Igora Royal Oil Developer 3% for a strong, 2–3 tone lift.
3. Apply evenly with the brush to dry hair, starting with the darkest areas. It can also be applied to the scalp.
4. Leave on for up to 20 minutes and monitor visually.
5. Rinse without shampoo, towel-dry, and apply Fibreplex No.2 for up to 10 minutes. Rinse, dry, and proceed to the new color.

Active ingredients

• FibreBond Technology, which, according to the brand, protects and strengthens the hair fiber, so the hair is immediately ready for a new color service.

For what type of hair

For dyed hair on any color base where artificial pigment has accumulated. It is not for natural hair: there is no artificial pigment to remove there. If you need more than 3 tones, the brand recommends a classic bleach-out, not a second color removal.

What else you need

• Fibreplex No.2 Bond Sealer, the second step
• Igora Vibrance 1.9% activator, for a gentle lift
• Igora Royal 3% 10 vol developer, for a strong lift
• Mixing bowl
• Coloring brush
• Nitrile gloves, size M

ProBeauty Tip. Do not use shampoo when rinsing, even if the hair feels overloaded. The brand specifically requires this so that the natural layer of oils on the scalp remains intact and protects you during the color service that follows immediately after.

Kallos Perm Lotion 2 is a perming solution that gives you natural-looking waves with gentle treatment. The brand recommends it for dry, color-treated, and stressed hair. Thanks to its special active ingredients, hair retains its natural moisture and elasticity.

What it does for you

• Creates natural-looking waves with gentle treatment on your chosen rollers.
• Preserves the elasticity of the hair after perming.
• Helps hair retain its natural moisture.
• Is part of a system: the perming solution plus Kallos neutralizer.

How to use it at home

1. Wash your hair with a shampoo without conditioner and towel-dry it.
2. Divide your hair into sections and wrap it around perming rollers.
3. Apply the solution to each roller using gloves, and follow the time specified in the instructions on the box.
4. Rinse thoroughly with water without removing the rollers, then apply the Kallos neutralizer.
5. Remove the rollers, rinse, and use a conditioner.

For what hair type

Dry, color-treated, or chemically stressed hair. Do not choose it for untreated, resistant hair, as the curl may turn out too weak. If you are not sure which solution is right for you, test it on a small section of hair from the nape of your neck. A perm done on the wrong hair type may turn out too weak or can dry out the hair.

Active ingredients

• Ammonium thioglycolate: the agent that shapes the hair into the shape of the roller.
• Aloe vera: part of the formula that helps hair stay elastic.

What else you need

• Kallos Perm Neutralizer 500 ml
• Kallos Perm Lotion 2 in 75 ml
• Nitrile gloves, size M
• Kallos Professional Repair Conditioner

ProBeauty Tip. Do not rush to wash your hair with shampoo immediately after perming. The curl sets better if you leave it alone.

Schwarzkopf Igora Royal Color Remover Stain Remover Lotion

Applied after coloring, it gently removes color residue from the skin Lotion with delicate action, does not irritate the skin Pleasant scent

Milk Shake Color Shampoo for Color-Treated Hair

Color Care Shampoo has been specially designed to moisturize hair and maintain its color. Milk Shake Color Maintainer is a perfect shampoo for daily use and will result in fine, soft, shiny, and easy-to-manage hair. For best results, combine with Milk Shake Color Maintainer Conditioner. It contains natural milk proteins that play a role in repairing the hair's cortex and cuticles. The Integrity 41 complex contains ingredients that keep hair color longer and give it intense shine without weighing it down.

Features:

-maintains the dyed shade of the hair

-contains milk proteins

-leaves hair silky and easy to manage

-gives intense shine

-ideal for daily use

How to use: Apply to previously wet hair, gently massage until a dense and creamy foam forms. Leave on for 1 minute, then rinse thoroughly with water. Repeat this step, then apply the appropriate conditioner or hair mask.

Nook Magic Arganoil Nectar Color Pro-Acid Shampoo is an acidic, stabilizing shampoo for the first wash after coloring or bleaching. It removes alkaline residue left on the scalp and hair and helps preserve color. It comes in a salon-sized 1000 ml bottle, and Nook recommends it for professional use.

What it does for you

• Removes alkaline residue left by hair dye or bleach on the scalp and hair shaft.
• Protects fresh color thanks to its acidic pH and sodium gluconate, an ingredient with chelating properties.
• Balanced scalp, cleansed of impurity buildup.
• Shiny and healthy-looking hair, with argan oil and Vegan Amino Plex.
• Vegan formula, free from SLES, SLS, silicones, paraffins, artificial colorants, and MEA.

How to use it at home

1. Rinse out the hair dye or bleach thoroughly until the water runs clear.
2. Apply the shampoo to wet hair and gently massage into the scalp and mid-lengths.
3. Rinse thoroughly.
4. Follow with Pro-Acid Cream, the treatment from the same post-color protocol.

For what hair type

For freshly colored or bleached hair, during the first wash after coloring. It is not an everyday shampoo: for washes between colorings, the Nectar Color range has Preserving Shampoo. If you do not color your hair, you do not need it.

Active ingredients

• Argan oil from organic farming: nourishes and adds shine.
• Vegan Amino Plex: a plant-based amino acid complex for healthy-looking hair.
• Sodium gluconate: chelating action that, together with the acidic pH, protects color.

What else you need

• Pro-Acid Cream post-color treatment
• Color Perfect Hair Milk leave-in milk
• Nectar Color Shampoo for washes between colorings
• Nectar Color Mask for colored hair
• Nook Origin Color hair dye

ProBeauty Tip. Keep the bottle near your coloring kit, not in the shower. This way, you use it exactly when it matters, on the first wash after coloring, and switch to a shampoo for colored hair for all subsequent washes.

✨ Discover a new era of hair care with ETB Caresse Protect Color shampoo – the perfect ally for colored hair that desires lasting shine, deep hydration, and intense color protection! Created in the heart of Italy, this vegan and SLS-free product offers you a luxurious experience, with premium ingredients formulated for professional performance.

🌿 Key ingredients & WOW benefits:

✔ Vegetal collagen – strengthens hair strands and combats breakage, restoring natural elasticity and resistance
✔ Biotin – stimulates healthy hair growth and strengthens roots
✔ Tsubaki oil (Japanese Camellia) – intensely hydrates, smooths, and provides a radiant shine
✔ Optimal pH formula 5.5-6.0 – gentle on the scalp, yet effective in protecting color
✔ SLS-free, vegan & cruelty-free – true care for you and the planet

💆‍♀️ Recommended for:
Colored, dry, or porous hair that needs revitalization, UV protection, and maintaining vibrant color for longer.

📌 How to use:
Apply to wet hair, gently massage the scalp, then rinse well. Repeat if necessary. For optimal results, continue the routine with ETB Caresse Color Protect Conditioner.

🌸 Your hair will be softer, shinier, and easy to style – a true spa experience with every wash!

💖 ETB Caresse Protect Color – when care becomes art, and your hair color remains spectacular day after day!

An innovative solution for permanent waving of colored or bleached hair, with a formula based on advanced technology, enriched with vegetable ingredients that moisturize and protect the hair, maintaining its strength and elasticity. It allows for natural, well-defined, flexible, durable and vital curls.
Application: wrap hair on rollers of desired size, apply the perm solution and leave it on for the time necessary depending on the hair type. Rinse the hair carefully and set the curls with Silky neutralizing solution.

L'Oréal Professionnel Vitamino Color Mask for Color-Treated Hair is the mask from the Série Expert Vitamino Color range. It provides intense protection and repair without weighing hair down. It has a gel texture and is made for sensitive colors that fade quickly.

What it does for you

• Color protected against oxidation, fading, and pigment runoff during washing.
• Strengthened, nourished, and soft hair, without feeling weighed down.
• Repairs damaged areas of the color-treated hair strand and coats them in a lightweight film that protects it from daily wear and tear.
• Resistance from roots to ends, for vibrant color.
• Gentle care, suitable even for the most sensitive colors.

How to use it at home

1. Wash your hair with Vitamino Color shampoo and squeeze out excess water.
2. Apply the mask to clean, wet lengths and ends.
3. Leave it on for 3 minutes.
4. Rinse thoroughly, then follow with the 10-in-1 spray, if you use it.

For what hair type

For sensitized, highlighted, or weakened color-treated hair. The gel texture is lightweight, so it also works on fine hair. If you have thick color-treated hair and want a rich, creamy mask, look at the Vitamino Color Spectrum mask. The mask does not neutralize yellow tones.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of the color-treated hair strand.

What else you need

• Vitamino Color Shampoo for Color-Treated Hair
• Vitamino Color 10-in-1 Leave-In Spray
• Vitamino Color Conditioner 200 ml
• Vitamino Color Shampoo and Mask Set

ProBeauty Tip. Squeeze excess water out of your hair before applying the mask. On hair that is too wet, the gel texture becomes diluted and does not reach the lengths well. Then comb through with a wide-tooth comb to distribute it all the way to the ends.

Professional shampoo with a delicate formula and argan oil scent, designed for gentle cleansing of colored hair. It revitalizes the hair fiber and gives it shine, intensely nourishing it from root to tip thanks to its provitamin B5 content. It protects color and maintains its intensity for a long time. It is suitable for daily use.
Application: apply to wet hair and massage until a dense lather is formed, then rinse thoroughly with water.

Kallos Latte is a creamy mask with milk protein extract. Thanks to the nourishing proteins, hair becomes shiny and soft. Kallos recommends it especially for stressed and chemically treated hair, meaning dyed, bleached, or permed.

What it does for you

• Shiny hair after every application.
• Soft hair to the touch.
• Nourishes the hair strand with milk proteins.
• Care for chemically treated hair, after dyeing or perming.

How to use it at home

1. Wash your hair with a shampoo for dry or chemically treated hair.
2. Towel-dry your hair.
3. Apply the mask to the lengths and ends.
4. Comb through with a wide-tooth comb.
5. Leave it on for a few minutes, then rinse thoroughly.

For what type of hair

For stressed hair: dyed, bleached, permed, or frequently dried with hot air. It is useful when hair has become rough and dull. For fine hair, use a small amount, only on the lengths. If you have natural, healthy hair, a regular conditioner is enough. The 275 and 800 ml jars contain the Kallos Latte mask. The 1000 ml version is the Serical Crema al Latte cream, with milk proteins: for it, follow the instructions on the jar.

Active ingredients

• Milk proteins: nourish the hair strand and give it shine and softness.

What else you need

• Kallos Egg Shampoo for dry and normal hair
• Kallos KJMN Nourishing Shampoo
• Kallos KJMN Serum for dry ends

ProBeauty Tip. After perming or bleaching, let your hair rest from hot air for a few days and use the mask when washing. The hair strand recovers more easily.

Transform fragile and dehydrated hair into a revitalized mane with Illumyna Repair Mask, an intensely regenerating mask formulated with premium ingredients such as ceramides, collagen, and cashmere proteins. It repairs and nourishes the hair strand, giving it a radiant appearance and a silky texture.

Key benefits:

• Deep regeneration: Repairs the structure of damaged hair, helping to restore its integrity.
• Intense hydration: Fights dehydration, providing increased elasticity and reducing breakage caused by dryness.
• Silky texture and shine: Leaves hair soft, shiny, and easy to style, creating a protective barrier against external factors.

Active ingredients:

• Ceramides: These essential lipids maintain hair health, reducing dryness and improving elasticity. They repair damage caused by heat and chemicals, protecting hair against external aggressors.
• Collagen: Deeply nourishes, strengthens, and restructures fragile hair, combating frizz and providing a healthy and shiny appearance.
• Cashmere proteins: Form a protective layer on the hair shaft, increasing resistance and elasticity without weighing it down. Gives hair a smooth texture and luxurious softness.

How to use:

1. After shampooing, apply the mask evenly to washed and towel-dried hair, focusing on lengths and ends.
2. Leave on for 3-5 minutes for optimal results.
3. Emulsify with a little water, then rinse thoroughly.

PRO Tip: Use the mask together with Illumyna Repair Shampoo for a complete regeneration and intense nourishment experience.

Premium care for sensitized hair

The Illumyna Care Repair range is specially designed to restore the vitality and softness of chemically treated hair. With each use, you will rediscover the natural beauty of your hair, protected and deeply nourished. Choose this mask for a luxurious routine that redefines the health and shine of your hair!

Indola Cream Developer Oxidant cream 2% 7 vol 1000 ml is the mildest oxidant in the Indola range. Use it when you don't want to lift the color, but just refresh or tone it. It is the right partner for dyed lengths and bleached blonde.

What it does for you

• Refreshes faded lengths and ends easily, with the PCC shade at the roots.
• Tones bleached blonde with Blonde Expert Pastel toners.
• Vivid color with Crea-Mix used alone.
• Tones bleached blonde with Pastel Gel Toner as well, which is used only with 2%.
• Smooth and easy-to-detangle hair, thanks to the conditioning ingredients in the cream.

How to use it at home

1. Put on gloves and prepare the mixing bowl and brush.
2. With PCC, mix 1:1 with the chosen shade and apply to faded lengths on dry, unwashed hair.
3. With Pastel Cream Toner, use 2% only on bleached hair; take the ratio and time from the toner instructions.
4. With Crea-Mix used alone, mix 1:1.
5. With Blonde Expert Lightener powder or Ultra Cool Booster, do not apply to the scalp. With Ultra Cool Booster, Indola uses 2% on levels 7.0 and 6.0.

For what type of hair

For dyed hair that only needs a refresh and for bleached hair that you want to tone. It does not cover white hairs or lift the color: for that you need 6% or 9%.

What else you need

• Indola PCC Permanent Hair Dye
• Blonde Expert Pastel Cream Toner
• Indola Crea-Mix Mixer
• Blonde Expert Ultra Cool Booster
• Indola Hair Dye Brush

ProBeauty Tip. If you dye your roots with 6%, do not apply the same mixture to all your hair. For lengths, prepare the shade separately with 2%: the color is refreshed, and the ends are not sensitized with every touch-up.

The Chroma ID color mask, with color pigments, is optimally suited for refreshing colors on lengths and ends. It is available in the most popular shades. The hair mask is equipped with the well-known Bond Enforcing technology, which ensures a healthy and shiny hair structure, and also provides color enhancement and toning. Depending on the hair color, the mask can be used to refresh, tone, or enhance hair color. On basic, blonde, or light tones, Chroma ID achieves very intense color results. Intensity can be controlled when color masks are mixed with Chroma ID Clear. Chroma ID Clear allows for pastel toning with any color mask, as well as intensive shine.

Usage: Apply the hair shade evenly to washed and towel-dried hair. Leave on for up to 10 minutes. Depending on the chosen shade, application time, and hair structure, the color lasts up to 12 washes.

Wella Professionals Elements Renewing Shampoo is the gentle shampoo of the Elements line, sulfate-free and silicone-free. It cleanses the hair with a rich lather without stripping its moisture, and restores its smoothness and shine. The formula is vegan and contains 91% ingredients of natural origin.

What it does for you

• Gentle cleansing, with a creamy lather, without leaving the hair feeling dry.
• Smooth and shiny hair, with a healthy appearance.
• Suitable for daily use, gentle on the scalp.
• Color stays in place: suitable for color-treated hair, including hair colored with plant-based dyes.
• Vegan formula, dermatologically tested.

How to use it at home

1. Wet your hair thoroughly.
2. Place a small amount in your palm and apply it to your scalp.
3. Massage until it lathers, then rinse thoroughly.
4. Repeat if necessary and follow with Elements Renewing Conditioner.

For what hair type

For all hair types, including color-treated, chemically treated, or keratin-treated hair. It is a good choice if your scalp is sensitive to regular shampoos. If you have a dry and uncomfortable scalp, the Elements Calming version is specially designed for that.

Active ingredients

• Aloe vera: known for its gentle care, the key ingredient of the Renewing line.
• Vitamin E: has antioxidant properties and helps protect the hair fiber from free radicals.
• Olive essence: gives the hair suppleness and a smooth, shiny finish.

What else you need

• Elements Renewing Conditioner
• Elements Renewing Mask 150 ml
• Elements Renewing Leave-In Spray

ProBeauty Tip. Massage the scalp with the pads of your fingers, not your nails, for about a minute. The lather cleanses the roots, while the lengths are sufficiently washed when you rinse, without rubbing them.

Schwarzkopf Professional Chroma ID Mask 9.5-1 Pearl Silver 300 ml transforms yellowed bleached blonde into a pearlescent silver. It is a vegan semi-permanent color mask with bonding technology that you apply without an oxidant. The code indicates level 9.5, very light, with ash reflections.

What it does for you

• Fades the yellow in bleached or highlighted hair.
• Gives a pearlescent, cool, bright blonde, not dark grey.
• Works quickly: 10 minutes, on washed hair.
• Lasts 10–15 washes, ideal between two salon visits.
• Conditions while coloring, leaving the hair soft and shiny.

How to use it at home

1. Wash your hair with shampoo and towel-dry it well.
2. Put on gloves and protect your clothes and surrounding surfaces.
3. Apply the mask evenly to all the hair or just the areas that lean yellow.
4. Leave for 10 minutes. For a subtle toning, 5 minutes; for an intense silver, up to 20.
5. Rinse until the water runs clear.

For what hair type

Schwarzkopf recommends it for pre-bleached blonde, highlighted, or very light natural hair. The ideal and most intense result appears only on bases lighter than level 9. On level 9, the effect is subtle, and on darker hair, the mask has no base on which to be seen.

Active ingredients

• Fibrebond: strengthens the bonds in the hair strand, useful for hair weakened by bleaching.
• Low Salt Technology: the pigment penetrates better and covers more evenly.
• Panthenol: seals the cuticle, for hair with a healthy and shiny appearance.

What else you need

• Chroma ID 9-12 Platinum Grey, for a bolder grey
• Chroma ID Clear, for a finer silver
• Goodbye Yellow neutralizing shampoo, for maintenance
• Nitrile gloves, size M
• Mixing bowl
• BlondMe Bond Repair nourishing conditioner

ProBeauty tip. Keep the mask for maintenance too: when the yellow returns slightly, a 5-minute application refreshes your tone without darkening it. Between applications, wash with Goodbye Yellow to delay the return of yellow.

Olaplex Nº.5 Bond Maintenance Conditioner is the concentrated conditioner from the Olaplex daily routine, used after Nº.4 Shampoo. It hydrates, detangles and strengthens hair, leaving it smoother and shinier. It is safe for color-treated hair.

What it does for you

• Less breakage and stronger hair.
• Hydration for all hair types.
• Easy detangling, making hair easier to comb through.
• More shine and hair that is easier to style.
• Smooth hair without being weighed down.

How to use it at home

1. Wash hair with Nº.4 Bond Maintenance Shampoo.
2. Squeeze excess water from hair with your hands or a towel.
3. Apply conditioner to the lengths and ends.
4. Leave on for 1–3 minutes.
5. Rinse thoroughly.

For which hair type

For all hair types, including color-treated or chemically treated hair. Suitable for straight, wavy or curly hair. For very fine hair that gets weighed down easily, the brand offers the Nº.5FINE version. For yellow-toned blonde hair, alternate with Nº.5P Purple Conditioner.

Active ingredients

• Panthenol and glycerin: draw moisture into the hair shaft, keep hair hydrated and help prevent breakage.

What else you need

• Nº.4 Bond Maintenance Shampoo
• Nº.3PLUS Complete Repair Pre-Shampoo Treatment
• Nº.6 Bond Smoother Leave-In Cream
• Nº.7 Bonding Oil 60 ml Hair Oil

ProBeauty Tip. Comb through the hair with a wide-tooth comb while the conditioner is still in it. It detangles more easily and the conditioner is distributed evenly to the ends.