Hair dyes

Schwarzkopf Professional Chroma ID Mask 9.5-19 Dusty Pink 300 ml is a semi-permanent color mask for very light blonde hair that wants a cool, dusty pink pastel. The code says it all: level 9.5, with ash (1) and violet (9) reflexes. It does not need an oxidant and features bonding technology.

What it does for you

• Fades the yellow of bleached blonde hair: Schwarzkopf places it in the neutralizing shade group.
• Gives a cool pink pastel, which you dose with the pause time.
• Immediate shine and softer hair after each application.
• Lasts 10–15 washes, so you can try the shade without being stuck with it.
• Mixes with other Chroma ID shades for custom recipes.

How to use it at home

1. Wash your hair and towel-dry it until it is only damp.
2. Put on gloves and cover your shoulders: the pink pigment easily shows on clothes.
3. Apply the mask evenly, strand by strand, from lengths to ends.
4. Leave for 10 minutes. 5 minutes give a barely suggested pink, 20 minutes an intense pink.
5. Rinse thoroughly until the water runs clear.

For what type of hair

For pre-bleached hair, highlights, or very light natural blonde. The Schwarzkopf chart gives the ideal and intense result only on bases lighter than level 9; on level 9, the effect is subtle. It is not the right shade for medium or dark blonde.

Active ingredients

• Fibrebond: intensely nourishes and strengthens the hair strand's bonds, so bleached hair remains smooth.
• Low Salt Technology: maximizes available pigment for more even coverage.
• Panthenol: seals the cuticle and adds shine.

What else you need

• Chroma ID 9.5-4 Beige Sand, for Sandy Rosé
• Chroma ID 9-12 Platinum Grey, for a cooler pastel
• Chroma ID Clear, for a paler pink
• Nitrile gloves, size M
• Mixing bowl
• BlondMe Bond Repair Nourishing Shampoo

ProBeauty Tip. Bleached ends absorb more pigment than the roots. Apply first to the lengths and roots, and on the ends, apply the mask only in the last few minutes, so the pink comes out even on the whole strand.

Londa Professional Londacolor Mixton permanent 0/65 60 ml is the violet-red mixtone from Londacolor permanent hair dye. Add it to a Londacolor shade to intensify its violet and red tones, in the amount specified in the Londa chart. It can also be used on its own, at a 1:1 ratio.

What it does for you

• Intensifies the violet-red tones of the base shade.
• Adjustable dosage: the darker the shade, the more you add.
• Can also be used on its own, mixing 30 ml of mixtone with 30 ml of emulsion.
• Cream with waxes and lipids, which mixes easily with other shades.

How to use it at home

1. Put on gloves and perform a sensitivity test, following the instructions on the box.
2. Put the base shade in a mixing bowl and add the mixtone according to the Londa chart: 1 cm (0.5 g) for level 10, 5 cm (2.5 g) for level 6, 9 cm (4.5 g) for level 2.
3. Add the Londacolor developer according to the base shade rule, 1:1 for base shades.
4. When used on its own, mix 30 ml of mixtone with 30 ml of Extra Rich Crème emulsion.
5. For touch-ups, leave on for 30–40 minutes without heat. Rinse thoroughly and wash with a Color Radiance shampoo.

For what hair type

For those who already dye their hair with Londacolor and want a red or violet more intense than the base shade provides. It is not a starting shade and is not used for covering gray hair. It is not suitable for people under 16 or for irritated scalps.

Active ingredients

• Vitaflection microspheres: they are 1000 times smaller than a hair, penetrate deeply, and remain fixed inside.
• Extra Rich Crème formula: the waxes and lipids leave hair shiny and velvety.

What else you need

• Londacolor shades to add it to
• Londacolor 6% developer
• Dosing scale
• Hair dyeing brush
• Color Radiance mask

ProBeauty tip. Start with the minimum dosage in the chart and write down your recipe. A violet-red tone that is too strong is difficult to correct, while one that is too weak can be intensified at the next dyeing.

Indola Blond Expert Pastel Toner offers wonderful, long-lasting toning results and a nourishing effect. It smooths the hair with olive oil extract, providing a brilliant color. The product formula contains concentrated micropigments that penetrate deep into the hair strands, creating a voluminous and deep color. The composition contains the unique Nutri-Care complex, which strengthens the hair from the inside and out, keeping it in perfect condition during and after toning. After application, a saturated and stable color is guaranteed for a long period. The toner components preserve the hair's beauty, imparting shine and added luster. It is the right choice for an even color from root to tip.

Method of application:

On dry or damp (but well-towel-dried) hair.

Start applying to the area that requires the most neutralization.

Very porous lengths and ends usually require a shorter processing time.

Mixing ratio:

Mix Blonde Expert Pastel 1:1 with 2% (7Vol.) developer on areas bleached with powder or dye,

On natural, blonde hair, mix with 6% Cream Developer,

E.g. 30g P.2 + 30g 2% Cream Developer

Processing time

1-30 minutes without additional heat source. Check visually throughout this interval.

Mix Blonde Expert Pastels with Special Blonde shades with 12% (40Vol.) developer

(1+1):1 e.g. 30g P.2 + 30g 1000.27 + 60g 12% (40Vol.) Cream Developer

This mixing ratio will provide a visibly darker result and a noticeably stronger tonal direction

Processing time 50 minutes without additional heat source. Check visually throughout this interval

Important: The result may vary, as it depends on the natural bases and hair structure

Chroma ID toning mask, with colour pigments, is optimally suited for refreshing colours on lengths and ends. It is available in the most popular shades. The hair mask features the well-known Bond Enforcing technology, which ensures a healthy and shiny hair structure, and also provides colour enhancement and toning. Depending on the hair colour, the mask can be used to refresh, tone or enhance the hair colour. On base tones, blonde or light, Chroma ID achieves very intense colour results. Intensity can be controlled when colour masks are mixed with Chroma ID Clear. Chroma ID Clear allows pastel toning with any colour mask, as well as intensive shine.

How to use: Apply the hair shade evenly to washed and towel-dried hair. Leave on for up to 10 minutes. Depending on the shade chosen, application time and hair structure, the colour lasts up to 12 washes.

Chroma ID coloring mask, with color pigments is optimally suited for refreshing colors on lengths and ends. It is available in the most popular shades. The hair mask is equipped with the well-known Bond Enforcing Technology, which ensures a healthy and shiny hair structure, as well as providing color enhancement and toning. Depending on the hair color, the mask can be used to refresh, tone, or enhance the hair color. On natural, blonde or light bases, Chroma ID achieves very intense color results. The intensity can be controlled when the color masks are mixed with Chroma ID Clear. Chroma ID Clear allows pastel toning with any color mask, as well as intensive shine.

Usage: Apply the hair shade evenly to washed and towel-dried hair. Leave on for up to 10 minutes. Depending on the chosen shade, application time, and hair structure, the color lasts up to 12 washes.

Schwarzkopf Professional Igora Vibrance Clear 0-00 Colorless 500 ml is the pigment-free formula from the Igora Vibrance range. You can use it in two ways: on its own, for a shine that enhances natural color, or added to a shade to make it lighter and more transparent.

What it does for you

• Shine for natural or color-treated hair, without changing the shade, because it contains no pigments.
• Dilutes highly pigmented shades, to achieve lighter and pastel tones.
• Refreshes lengths and ends that have lost their shine.
• Ammonia-free formula, like the entire Igora Vibrance range.

How to use it at home

1. For shine: apply generously, from roots to ends, without activator.
2. Leave on for 5–20 minutes, depending on the hair structure, then rinse thoroughly.
3. For dilution: add as much Clear as you like to the chosen Igora Vibrance shade.
4. Increase the activator in the same proportion, so that the ratio between the total cream and activator remains 1:1.
5. Apply the mixture to dry hair, following the shade instructions, and rinse until the water runs clear.

For what type of hair

For dull hair, natural or color-treated, and for blonde hair that you want to give a more subtle pastel shade. It does not cover gray hairs or change the color: if you want a different shade, you need a pigmented Igora Vibrance dye. The shine lasts up to 4 washes.

Active ingredients

• The AQUAXYL Hydration Protection Complex, made from sugar molecules and vitamins, stabilizes the moisture inside the hair shaft and protects it from breakage.
• Vitamins B3 and B5, in an alcohol-free formula, protect the hair shaft surface for a beautiful shine.

What else you need

• Igora Vibrance shades to dilute, 60 ml
• Igora Vibrance 1.9% cream activator
• Igora Vibrance 1.9% gel activator
• Nitrile gloves, size M
• Bonacure Color Freeze pH 4.5 Shampoo
• Hair Sealer, after coloring

ProBeauty tip. When diluting a shade, add Clear gradually, note the proportion, and do a test on a hidden strand. Each amount of Clear added also requires extra activator, so that the ratio remains 1:1.

Schwarzkopf Professional trainer tip. Use Clear to adjust how intense and transparent the shade turns out, especially on already bleached hair. On very porous areas, put more Clear in the mixture, so that the pigment does not deposit too much and the color does not turn out too cool or too dark.

Londa Professional Londacolor Permanent Color 8/81 60 ml is the light ash pearl blonde shade from the Londacolor permanent color range. 8 is the level, light blonde, and the numbers after the slash indicate the reflections: 8 pearl and ash. Mix 1:1 with Londacolor cream developer.

What it does for you

• Light blonde with pearl and ash reflections, in a single tube.
• Covers up to 100% of white hair when mixed with natural shade 8/0 when you have a lot of white hair.
• Lifts 2 or 3 levels with 9% or 12% developer.
• Uniform color on lengths and ends.
• Easy to apply and non-drip, thanks to the wax and lipid cream.

How to use it at home

1. Put on gloves and perform a sensitivity test, following the instructions on the box.
2. Mix the 60 ml tube with 60 ml of Londacolor developer: 6% for white hair or tone-on-tone, 9% for 2 levels lighter, 12% for 3 levels.
3. For white hair: between 30% and 50%, add one-third of natural shade 8/0; over 50%, half.
4. For touch-ups, apply to the roots, starting with the whitest areas, and leave for 30–40 minutes without heat.
5. When lightening, apply first to the lengths, 2 cm from the scalp, for 20 minutes without heat; then to the roots, for another 30–40 minutes.
6. Emulsify with warm water, rinse thoroughly, and wash with Color Radiance shampoo.

For what hair type

For anyone who wants a light blonde without golden or copper tones. It also works on hair with white hair, following the mixing rule above. If your natural hair is more than 3 levels darker than 8, you will need bleaching. It is not for people under 16 years of age or for irritated scalps.

Active ingredients

• Vitaflection microspheres: they are 1000 times smaller than the hair, penetrate deep, and remain fixed inside.
• Extra Rich Crème formula: the waxes and lipids leave the hair shiny and velvety.

What else you need

• Londacolor 6% developer, for white hair
• Londacolor 9% developer, 2 levels lighter
• Other Londacolor shades, including natural ones
• Hair coloring brush
• Color Radiance shampoo

ProBeauty tip. The pearl-ash reflection is best seen on a light and clean background. If your lengths have copper tones left over from a previous coloring, first do a strand test to see how it turns out on them.

The Chroma ID color mask, with color pigments, is optimally suited for refreshing colors on lengths and ends. It is available in the most popular shades. The hair mask is equipped with the well-known Bond Enforcing technology, which ensures a healthy and shiny hair structure, and also provides color enhancement and toning. Depending on the hair color, the mask can be used to refresh, tone, or enhance hair color. On basic, blonde, or light tones, Chroma ID achieves very intense color results. Intensity can be controlled when color masks are mixed with Chroma ID Clear. Chroma ID Clear allows for pastel toning with any color mask, as well as intensive shine.

Usage: Apply the hair shade evenly to washed and towel-dried hair. Leave on for up to 10 minutes. Depending on the chosen shade, application time, and hair structure, the color lasts up to 12 washes.

🔥 Vibrant shades and perfect gray hair coverage! 🔥

Discover L’Oréal Professionnel Majirouge, the professional permanent hair dye that offers intense, long-lasting colors and extraordinary shine. Formulated with Ionène G and Incell technology, this dye not only colors but also protects the hair fiber, keeping hair soft, healthy, and shiny. Ideal for achieving vibrant or intense red shades, Majirouge ensures 100% coverage of gray and white hair.

✨ Key benefits:
✔ Intense and long-lasting color – maintains vibrant reflections for longer.
✔ 100% gray hair coverage – ideal for completely gray hair.
✔ Creamy texture, perfect adherence – for a uniform and intense result.
✔ Protection and care – Ionène G & Incell technology strengthens the hair fiber from within.
✔ Shine and suppleness – for silky and easy-to-style hair.

🧴 Key ingredients:
💎 Ionène G & Incell – protects the hair fiber and locks color deep within.

🎨 How to correctly prepare the dye:
For a 50ml tube, add 75ml L’Oréal Professionnel cream oxidizer, choosing the concentration based on the desired result:
✔ 6% (20 vol.) oxidizer – for natural coloring and even coverage.
✔ 9% (30 vol.) oxidizer – for 2-3 tone lightening and thick gray hair.

🛁 How to apply:
1️⃣ Apply the mixture to dry, unwashed hair, starting from the roots.
2️⃣ Distribute evenly along the lengths and ends for homogeneous color.
3️⃣ Leave to act for 35 minutes for intense results.
4️⃣ Emulsify gently and rinse thoroughly until the water runs clear.
5️⃣ Use a professional shampoo for colored hair to protect color intensity.

💡 Recommendations for gray hair coverage:
✔ Under 50% gray hair – apply the desired shade directly.
✔ Between 50%-100% gray hair – mix the desired shade with a natural base for an impeccable result.

📢 Experience color intensity and professional protection with L’Oréal Professionnel Majirouge! 💖

Wella Professionals Shinefinity Glaze Demi-Permanent Color 60 ml is Wella's Zero Lift color glaze: it deposits tone and shine without opening the hair's natural color. It is an ammonia-free gel-cream that is mixed 1:1 with Shinefinity Activator. Wella makes it for natural, colored, chemically treated, porous hair, or hair with white strands.

What it does for you

• Refreshes or changes the reflection without opening the color: Zero Lift means zero opening.
• Gives a shine you can feel, because it smooths the cuticle and leaves the hair silky.
• Translucent and natural result, which preserves the play of light and shadow in the hair.
• Does not run: the gel-cream stays on the strand.
• Formula without ammonia, silicones, alcohols, and direct pigments, without ingredients of animal origin.
• Adjust the shade with the boosters 00/66 violet, 00/89 blue, and 00/56 pink.

How to use it at home

1. Perform the allergy test 48 hours before: 5 g of glaze with 5 g of activator, on 1 cm² in the crook of the elbow, left uncovered for 45 minutes.
2. Put on gloves and mix the glaze with Shinefinity Activator in a 1:1 ratio, for example, 60 ml of glaze with 60 ml of activator.
3. Apply evenly to washed and towel-dried hair, from roots to ends. On dry hair, the result is more intense. If you have roots, start with them.
4. Leave for up to 20 minutes without heat or 15 minutes with heat, for a more intense result. Wella warns that a time under 20 minutes may shorten the color's longevity.
5. At the end, add a little water, emulsify, rinse, and wash with shampoo. Apply conditioner only if the hair needs it.

For what type of hair

For natural or colored hair that you want to give shine or another reflection, for bleached blonde hair that needs toning, and for lengths that have lost their color. Shinefinity does not open: a lighter shade than your base will not result. For another level, you first need bleaching or permanent color.

Active ingredients

• Balanced pH Technology: the low and balanced pH makes the cuticle swell minimally, so the glaze deposits tone without opening the natural color.
• Moisturizing lipids, which nourish the strand and smooth the cuticle, for a silky hair sensation.

What else you need

• Shinefinity Bottle Activator 2%, 1:1 ratio
• Nitrile gloves, size M
• Disposable coloring cape
• Wella Elements Renewing Shampoo
• Invigo Brilliance Mask for colored hair

ProBeauty tip. If the lengths are only slightly faded, apply the glaze first to the roots and only after 15 minutes pull it through the lengths, for the last 5 minutes. Wella recommends exactly this step for a subtle refresh, without ends that are too dark.

Indola Blonde Expert Highlift Lightener 60 ml lifts natural hair by up to 5 levels and tones it in the same application. You do not need separate bleaching on a light base. The built-in Hair-Bond Technology significantly reduces hair damage.

What it does for you

• Lifts up to 5 levels on natural hair.
• Lifts and tones in one step: natural with H.0, ash with H.1 and H.11.
• Significantly reduces damage, thanks to Hair-Bond Technology.
• Works on natural level 6 bases and lighter.
• Can be combined with Pastel Cream Toner for custom shades.

How to use it at home

1. Mix 1:2 with Cream Developer, for example 45 g of cream with 90 g of developer.
2. Choose 9% (30 vol) for 3–4 levels or 12% (40 vol) for 4–5 levels.
3. Apply to dry, unwashed hair.
4. Leave for 40–50 minutes, then rinse thoroughly.
5. Wash with a blonde hair shampoo, for example Insta Strong.

For what hair type

For natural, uncolored hair with a level 6 base or lighter, which you want to take to a bright blonde. Indola recommends it only for natural, uncolored hair. On a darker level 6 base, you need bleaching powder.

Active ingredients

• Hair-Bond Technology: protects the bonds in the hair strand during lifting, so the hair remains stronger.

What else you need

• Oxidant Cream Developer 12% 40 vol
• Oxidant Cream Developer 9% 30 vol
• Indola Mixing Bowl
• Indola Coloring Brush
• Pastel Cream Toner, for toning
• Blonde Expert Insta Strong Shampoo

ProBeauty Tip. If you have over 30% white hair at the roots, choose Highlift+Blend: it blends them better. Highlift alone is for maximum lift on natural hair without many white hairs.

Chroma ID color mask with color pigments is optimally suited for refreshing colors on lengths and ends. It is available in the most popular shades. The hair mask is equipped with the well-known Bond Enforcing technology, which ensures a healthy and shiny hair structure, and also provides color enhancement and toning. Depending on the hair color, the mask can be used to refresh, tone, or enhance hair color. On base, blonde or light tones, Chroma ID achieves very intense color results. Intensity can be controlled when color masks are mixed with Chroma ID Clear. Chroma ID Clear allows pastel tinting with any color mask, as well as intensive shine.

Usage: Apply the hair tint evenly to washed, towel-dried hair. Leave on for up to 10 minutes. Depending on the chosen shade, application time, and hair structure, the color lasts up to 12 washes.

💫 Transform the bleaching process into a luxurious experience with L'Oréal Professionnel Majirel High Lift Ash+ professional hair dye. Ideal for achieving cool, pure, and sophisticated blonde shades, this permanent coloring cream offers remarkable performance and uniform results from roots to ends. The new revolutionary formula includes Odor Trapping Technology, which significantly reduces the ammonia smell, making the coloring experience much more pleasant for both the stylist and the client.

🧪 Thanks to the newly integrated care complex, Majirel High Lift offers 3 times more hydration and protection, making hair more supple, shinier, and healthier after each use. The smooth and creamy texture allows for easy dosing and mixing, for a precise and effortless application.

🌈 The result? Cool, sophisticated blondes, free of yellow tones, with impeccable shine and chromatic uniformity that rivals the most demanding professional salon requirements.

🌟 Key benefits:
• Optimal coloring performance – perfect shade uniformity
• Anti-odor technology – with 2x less ammonia smell*
• New care complex – 3x more hydration
• Smooth texture – easier dosing and application
• Visible results: light, cool, and professional blonde

🧴 Preparation and application method:
• Mix 60 ml of Majirel High Lift coloring cream with 120 ml of L'Oréal Professionnel oxidant 9% (for lightening up to 3 tones) or 12% (for lightening up to 4.5 tones)
• Apply to dry, unwashed hair with a brush, starting from the roots
• Total processing time: 50 minutes
• Finally, emulsify, rinse thoroughly, and use Metal Detox shampoo to fix the color

⚠️ Important note:
Majirel High Lift is not recommended for covering gray hair. It can only be used if the percentage of white hair is under 30%.

💁♀️ For an impeccable cool blonde, without compromise, L'Oréal Professionnel Majirel High Lift Ash+ is the ideal choice for professionals seeking performance, care, and comfort in a single coloring product.

🔖 #MajirelHighLift #PerfectBlonde #ProfessionalHairDye #LOrealProfessionnel #ProfessionalColoring #HairTransformation #SalonQuality

Schwarzkopf Professional Chroma ID Red Mask 300 ml is the bright red from the Color Play series in the Chroma ID range. A semi-permanent, pigment-rich coloring mask that you apply without an oxidant to bleached blonde hair. On its own, it gives a strong red; with Clear and Pink, peach and coral shades.

What it does for you

• Gives a bright red on very light blonde hair, whether on the whole head or in highlights.
• Turns pastel when you dilute it with Clear.
• Lasts up to 15 washes, so it is good for a seasonal change.
• Does not lighten the hair and does not stress it: it contains no oxidant.
• Leaves shine and soft hair, thanks to the conditioning formula.

How to use it at home

1. Wash your hair with shampoo and towel-dry it.
2. Put on gloves, use a cape, and protect the skin along the hairline.
3. Apply the mask pure or mixed, according to the recipe, with a brush.
4. Leave for 10 minutes. For a subtle red, 5 minutes; for an intense one, up to 20.
5. Rinse until the water runs clear.

For what hair type

For bleached hair or very light natural blonde. The Schwarzkopf chart gives an intense and ideal result on bases lighter than level 9, and a subtle one on level 9. If you have dark red dyed hair and just want to refresh it, choose 6-88 Ruby Red.

Active ingredients

• Fibrebond: strengthens the bonds in the hair fiber for smooth hair.
• Low Salt Technology: increases the available pigment for a vivid red.
• Panthenol: conditions and seals the cuticle.

What else you need

• Chroma ID Clear, for pastel shades
• Chroma ID Pink, for Soft Peach
• Chroma ID 9.5-4 Beige Sand, for Warm Chestnut
• Nitrile gloves, size M
• Mixing bowl
• Coloring brush

ProBeauty tip. On bleached blonde hair, a drop of Red changes the tone significantly. Schwarzkopf uses only 1 part Red to 20 parts 9.5-4 Beige Sand for the 8-68 Warm Chestnut recipe. Add the red gradually and mix well before applying.

Unleash your creativity and achieve refined results with Yellow Tone-On-Tone Creator Tech+ from Alfaparf – an intelligent additive that transforms Yellow Color permanent dye into a delicate and effective tone-on-tone coloring! Ideal for professional services, this product regulates the alkalinity of the coloring cream, offering a perfect solution for toning and refreshing color, without lightening the natural shade. 💡

🌟 Why choose Yellow Tone-On-Tone Creator?
✔️ Transforms any Yellow Color dye into a semi-permanent tone-on-tone dye
✔️ Ideal for refreshing shades or discreetly covering gray hairs
✔️ Provides even results, natural shine, and respects the integrity of the hair fiber
✔️ Easy to use and perfect for customizing salon services

🧪 Professional use:
1️⃣ Mix Yellow Color dye with Yellow Peroxide 1.5% in a 1:2 ratio
2️⃣ Shake the Creator Tone-On-Tone bottle well until the crystals are completely dissolved
3️⃣ Add 1 ml of Creator for every 10 ml of Yellow Color dye
Example: 30 ml dye + 60 ml oxidant + 3 ml Tone-On-Tone Creator
4️⃣ Apply to dry or towel-dried hair, leave on for 10–20 minutes
5️⃣ Rinse thoroughly and shampoo

💛 Recommended for:
• Correcting or refreshing color
• Creating luminous, natural tones
• Clients who desire a low-commitment coloring

🔬 With Yellow Creator Tech+, you get full control over color and a professional result every time – delicate, radiant, and personalized!

💛 Rediscover the art of professional hair coloring without compromise with Yellow Professional Pure Toners, the nourishing, ammonia-free demi-permanent toner that refreshes your shades and revitalizes your hair with spectacular shine!

🌿 Clean, vegan, and gentle formula – ammonia-free, MEA-free, alcohol-free, resorcinol-free, and silicone-free, ideal for all hair types, including bleached, dry, or sensitive hair. It's the ideal choice for those who want an intense color but with gentle care.

🎨 Wide range of shades – 6 ultra-shiny tones, perfect for neutralizing unwanted reflexes, intensifying blonde, or maintaining color between bleaching sessions. The tones are easy to customize for natural or expressive results.

✨ Guaranteed WOW results:
• Ultra-luminous demi-permanent color
• Hydrated, smooth, and shiny hair
• Anti-frizz effect and velvety finish
• Suitable for curly hair too – without compromising elasticity or curl shape

🧪 Simple and effective application:
Mix the toner in a 1:2 ratio with Yellow Professional Peroxide 5 Vol. (1.5%). Apply evenly to damp hair according to instructions and leave on for the recommended time for the desired shade. Rinse and enjoy vibrant color and irresistibly silky hair.

📌 Perfect for:
• Toning blonde or bleached hair
• Maintaining color between two coloring sessions
• Quick color refresher without damage
• Clients looking for a gentle, ammonia-free coloring option

🛍️ Choose Yellow Professional Pure Toners if you want a safe, shiny, and nourishing hair color, without aggression towards your hair. The color feels, shines, and respects your hair's health – a premium choice for professional hairstylists and beauty lovers!

Indola Blonde Expert Pastel Cream Toner Pastel Toner 60 ml brings you two shades from the Pastel Cream Toner range: P.16 Ash Red and P.2 Pearl. It is a cream toner for bleached, lightened, or natural blonde hair, which reduces warm tones and leaves a balanced pastel shade.

What it does for you

• Reduces yellow, golden, or copper tones on bleached blonde hair.
• Gives a pastel shade: pearlescent with P.2, ash-red with P.16.
• Works on bleached, lightened, and natural blonde bases.
• Applied precisely with a brush, because it has a cream texture.
• Lifts by up to one level, only when used on natural hair.

How to use it at home

1. Mix the toner 1:1 with Cream Developer: 2% (7 vol) on bleached hair, 6% (20 vol) on natural blonde. Example: 40 g plus 40 g.
2. On bleached hair, work on towel-dried hair and apply CC2 spray to porous lengths.
3. Start with the areas that need neutralization the most, then continue towards the ends.
4. Leave for between 1 and 30 minutes and check the color every few minutes.
5. Rinse very thoroughly. Wear gloves at all times.

For what type of hair

For bleached blonde, highlights, or light natural blonde that you want to become cooler or pastel. It is not suitable if your base is dark and you want to achieve blonde: it does not bleach. Do not use on sensitive, irritated scalp, or if you have ever had a reaction to dye.

What else you need

• Pastel Cream Toner, the other shades
• Oxidant Cream Developer 2% 7 vol
• Oxidant Cream Developer 6% 20 vol
• CC2 Spray for porous lengths
• Indola mixing bowl

ProBeauty tip. First, do a strand test on a strand from the nape of your neck, preferably with P.16, which has a reddish note. This way you can see exactly how intense the tone turns out on your hair and how long you need, before applying it to your whole head.

✨Revitalize and enhance your blonde hair color with Wella Professionals Color Fresh Create Golden Gloss mask! This temporary coloring mask offers sophisticated golden reflections, leaving hair hydrated, silky, and shiny. Perfect for weekly color maintenance, its silicone-free formula, enriched with avocado oil, ensures gentle treatment without damaging the hair shaft.

🌟 Key benefits:
✔ Instant color refreshment – Ideal for light blonde hair and golden shades
✔ Intense shine and silky effect – Hair becomes visibly healthier and more hydrated
✔ Silicone-free & enriched with avocado oil – Nourishes and protects hair
✔ Fast results – Visible transformation in just 10 minutes
✔ No damaging effect – Fades gradually without affecting the hair structure

📌 How to use:
1️⃣ Apply generously to damp, towel-dried hair after washing.
2️⃣ Leave on for 5 to 10 minutes, depending on the desired intensity.
3️⃣ Rinse thoroughly, without using conditioner – its formula leaves hair soft and smooth.
4️⃣ Use weekly for optimal color maintenance effect.

💡 Recommendation:
Suitable for all blonde hair types, bleached or natural, for a radiant and fresh effect.

🔹 Wella Professionals Color Fresh Mask Golden Gloss – Vibrant golden reflections and premium care for your hair! ✨💛

Permanent hair dye, with neutral and cool shades. It was developed to achieve perfect neutral and cool color results and to avoid unwanted yellow tones. Provides the most neutral and cool beige color results. Offers elegant beige and gray shades, for level 7 and 9. Intense color vibrancy and ultimate color retention. Perfect color equalization even on porous hair. Up to 100% white hair coverage.

💡 Transform every coloring into a professional work of art with the new Majirel Booster from L’Oréal Professionnel, now available in 60ml. With a vegan, creamy, and ultra-performing formula, this booster offers absolute precision in neutralizing unwanted undertones, intensifying reflections, or creating personalized shades, perfectly adapted to each client.

🌿 Absolute novelty: Odor Trapping Technology – reduces ammonia odor by up to 2x, without compromising color performance.

✨ Key benefits:

• Effectively neutralizes unwanted tones

• Intensifies reflections or creates unique shades

• 100% compatible with Majirel hair color + dedicated oxidant

• Powerful pigments, ideal for personalized mixes

• Vegan & with 3x more care for soft and shiny hair

🎨 Professional 2-in-1 use:

1. Neutralization & intensification: Add to Majirel hair color + oxidant (ratio 1:3 + 1.5) for a complete and balanced coloring.

2. Intense reflections on dark bases: Used for contrast effects on natural or dark colored hair (tones 1–6).

📌 Important: Use only in combination with Majirel shades and the appropriate oxidant. Cool boosters (green, blue, violet) do not provide lightening. Warm boosters (red, magenta, orange) also allow for spectacular highlight effects.

Schwarzkopf Professional Chroma ID Pink Mask 300 ml is the pink from the Color Play series in the Chroma ID range, for bleached blonde that wants a playful color. It is a semi-permanent coloring mask, rich in pigment, without oxidant and with bonding technology. Alone it gives an intense pink, and with Clear, rosé shades.

What it does for you

• Gives an intense pink on very light blonde, on the whole head or just on the ends.
• Softens into rosé, coral, or peach when you mix it with Clear and other shades.
• Lasts up to 15 washes, so you can try pink without committing to it.
• Does not stress the hair: it has no oxidant and does not lighten the color.
• Leaves the hair shiny and soft.

How to use it at home

1. Wash the hair with shampoo and towel dry.
2. Put on gloves and protect your clothes and towels.
3. Apply the pure pink or the mixture prepared in the bowl, evenly, in sections.
4. Leave for 10 minutes. 5 minutes give a pale pink, up to 20 an intense pink.
5. Rinse until the water runs clear.

For what type of hair

For bleached hair or very light natural blonde. The Schwarzkopf chart gives an intense and ideal result on bases lighter than level 9; on level 9 the pink is subtle. On brown hair, the pure pink is not visible, but the brand uses it in mixtures for highlights, like 5-88 Deep Ruby.

Active ingredients

• Fibrebond: strengthens the hair bonds, useful for bleached hair.
• Low Salt Technology: more pigment reaches the hair, for a full pink.
• Panthenol: nourishes and gives shine.

What else you need

• Chroma ID Clear, for rosé
• Chroma ID 8-19 Frosted Lavender, for the Rosé recipe
• Chroma ID 6-88 Ruby Red, for coral
• Nitrile gloves, size M
• Mixing bowl
• Tinting brush

ProBeauty tip. For a blonde with a barely visible lilac reflection, mix ten parts 9.5-1 Pearl Silver with one part Pink: it is the brand's Soft Lilac Beige recipe. It is a safe way to try pink without a garish result.

Chroma ID coloring mask, with color pigments, is optimally suited for refreshing colors on lengths and ends. It is available in the most popular shades. The hair mask is equipped with the well-known Bond Enforcing technology, which ensures a healthy and shiny hair structure, and also provides color enhancement and toning. Depending on the hair color, the mask can be used to refresh, tone, or enhance the hair color. On base, blonde, or light tones, Chroma ID achieves very intense color results. The intensity can be controlled when the color masks are mixed with Chroma ID Clear. Chroma ID Clear allows for pastel toning with any color mask, as well as an intensive shine.
How to use: Apply the hair tint evenly to washed, towel-dried hair. Leave on for up to 10 minutes. Depending on the chosen shade, application time, and hair structure, the color can last up to 12 washes.

Sensus Modulator Hair Dye Intensifier 60ml

Sens.ùs MODULATOR is an intensifier composed of 7 pure colors. The range includes primary and secondary colors and is fully intermixable. The MODULATOR helps fine-tune tone intensity, allowing colorists to manage and customize their color creations. It can be used both to intensify and to neutralize desired tones.

MODULATORS are formulated without ammonium hydroxide and with:

• Bisabolol for conditioning and emollient effect;

• Indian fig with antioxidants and regenerative properties, perfect for preserving and/or restoring the natural beauty of hair.

Thanks to this formula, they can be used in combination with permanent hair coloring lines (ColorGrace, MC2, and Giulietta), to enhance shades or for tone-fixing needs.

According to the color theory applied to hair coloring, cool colors, which are usually more intense, can neutralize warm tones, but the opposite is not true.

Mixing ratio:

GIULIETTA, MC2 AND COLORGRACE

1:1.5 with Cream/Lux Activator 10 Vol. 3%, 20 Vol. 6%, 30 Vol. 9% and 40 Vol. 12%. Always calculate the amount of dye + modulator and add the corresponding oxidizing cream.

Schwarzkopf Professional Chroma ID Mask 9.5-4 Beige Sand 300 ml gives bleached blonde hair a warm, luminous sandy beige shade. It is a semi-permanent, ammonia-free color mask with bonding technology. The code indicates level 9.5, very light, with beige highlights.

What it does for you

• Softens bleached blonde hair that looks too white or too bright.
• Gives a natural sandy beige shade to very light hair.
• It is a good base for mixing: mix with copper, pink, or Clear to achieve golden, peach, or rosé blondes.
• Lasts 10–15 washes and can be easily reapplied at home.
• Leaves hair soft and shiny after rinsing.

How to use it at home

1. Wash your hair and towel-dry it.
2. Put on gloves and protect your clothes.
3. Use the mask directly or mix it in a mixing bowl with other Chroma ID shades, according to the recipe.
4. Apply evenly and leave on for 10 minutes: 5 minutes for a barely visible beige, up to 20 minutes for an intense shade.
5. Rinse until the water runs clear.

For what hair type

For pre-bleached hair, highlights, or very light natural blonde. The Schwarzkopf chart gives an ideal, intense result on bases lighter than level 9; on level 9, the effect is subtle. It is not the right shade for medium or dark blonde.

Active ingredients

• Fibrebond: conditions bleached hair and strengthens the bonds within the hair fiber.
• Low Salt Technology: helps the pigment penetrate for an even beige shade.
• Panthenol: seals the cuticle and adds shine.

What else you need

• Chroma ID 7-77 Bright Copper, for Gold Bourbon
• Chroma ID 9.5-19 Dusty Pink, for Sandy Rosé
• Chroma ID Clear, for diluting
• Nitrile gloves, size M
• Mixing bowl
• BlondMe Bond Repair Nourishing Shampoo

ProBeauty Tip. For a peach blonde, a Schwarzkopf colorist mixes 9.5-4 with 7-77 Bright Copper in equal parts. If the result is too intense, add Clear to the mixture next time and keep the same proportions.

💎Achieve an intense, cool, and sophisticated blonde with Indola Blonde Expert Highlift+Blend – the professional solution for lightening natural hair by up to 4 levels and blending grey hair by up to 80%. Ideal for those who desire a modern blonde with icy ash tones and brilliant reflections, without yellowing.

💫 Why choose Indola Blonde Expert Highlift+Blend:
✔️ Powerful lift of up to 4 levels for a bright and clear blonde
✔️ Neutralizes unwanted warm tones, for a perfectly balanced blonde
✔️ Blends grey hair up to 80% – ideal for those with more than 30% grey hair
✔️ Integrated Hair-Bond Technology – protects and strengthens hair fiber during coloring
✔️ Vegan, ammonia-free formula, suitable for professional and home use
✔️ Uniform, long-lasting, and uncompromising results

🛠️ How to use:
1️⃣ Mix Indola Blonde Expert Highlift+Blend hair dye in a 1:1 ratio with 9% or 12% cream developer, depending on the desired lightening level.
2️⃣ Apply the mixture to dry, unwashed hair, from roots to ends.
3️⃣ Leave on for 40 to 50 minutes, without heat, checking the visual result periodically.
4️⃣ Rinse thoroughly and wash hair with a nourishing shampoo, such as Indola Blonde Expert Insta Strong Shampoo, to seal the color and care for the hair fiber.
5️⃣ Use a nourishing conditioner, like Indola Repair Conditioner, for long-term hydration and protection.

💎 Final result:
A modern, ultra-cool blonde, with intense reflections and a luminous look, without yellow or orange tones. Hair remains strong, healthy, and shiny thanks to Hair-Bond technology which protects the hair structure.

💫 Who is it ideal for:
✔️ Individuals with natural hair, from level 6 upwards, who desire a light and clear blonde
✔️ Those with grey hair, who want to blend grey strands and achieve a modern look
✔️ Anyone who wants a professional blonde color, without warming effects and without damage

💙 Rediscover the beauty of perfect blonde with Indola Blonde Expert Highlift+Blend – the ideal choice for a cool, vibrant, and brilliant color! 💙

Discover Colorverse ammonia-free hair dye from ETB Hair, specially designed for professional, long-lasting coloring of blonde, bleached, or light-colored hair, providing vibrant colors and intense shine. This innovative dye, with a vegan formula enriched with shea butter, vegetable keratin, and goji, ensures complete coverage of gray hairs and protects hair against dehydration and degradation. Its moisturizing and PPD-free ingredients penetrate deep into the hair shaft, leaving it smooth, healthy, and even.

Benefits:

• Complete coverage: Ensures uniform and effective coverage of gray hairs.
• Long-lasting shine: Colors remain intense and resistant over time.
• Protection against degradation: Maintains hair hydration, protecting it from damage.

Key Ingredients:

• Shea butter: Deeply nourishes and moisturizes hair.
• Vegetable keratin: Strengthens the hair shaft structure.
• Goji: Contains antioxidants that prevent dryness and provide natural shine.

Advantages:

• Suitable for all hair types, being formulated vegan and PPD-free.
• Ensures a uniform coloring process and an intense and long-lasting color.

How to use:

1. Mixing: Use a 1:2 ratio with the appropriate oxidant.
2. Application on dry hair: Distribute evenly on lengths and ends, leave to act and repeat the process at the roots.
3. Washing: Rinse thoroughly, then apply shampoo and conditioner for colored hair.

Colorverse is ideal for professional coloring, offering exceptional results and healthy, shiny, and vital hair.

Schwarzkopf Professional Chroma ID Clear Mask 0-00 300 ml is the clear mask from the Chroma ID range. Mix it with any other shade from the range to achieve pastel tones, or use it on its own for shine and care between colorings. It has the same bonding technology formula as the colored masks.

What it does for you

• Transforms any shade into a pastel: dilutes the pigment without changing the tone.
• Gives you control: the more Clear you add, the subtler the result.
• Adds extra shine when used on its own between two colorings.
• Cares for the hair with Fibrebond and panthenol, like the colored masks.
• It is the base for the brand's recipes: Powder Blue, Soft Peach, Dusk Sun, Vivid Ginger.

How to use it at home

1. Wash the hair and towel-dry it.
2. Wear gloves if mixing it with a colored shade.
3. Measure the Clear and the chosen shade in the mixing bowl according to the recipe, and mix until uniform.
4. Apply to all hair and leave for 10 minutes: 5 for a barely visible pastel, up to 20 for a more intense one.
5. Rinse until the water runs clear.

For what hair type

On its own, it is suitable for any hair type, colored or natural, that needs shine. In mixtures, your base matters: pastels are visible on very light blonde or bleached hair. It does not color on its own and does not cover white hairs.

Active ingredients

• Fibrebond: intensely cares for and strengthens the hair fiber bonds.
• Panthenol: seals the cuticle for healthy-looking, shiny hair.

What else you need

• Chroma ID Blue, for Powder Blue
• Chroma ID Pink, for rosé and peach
• Chroma ID 7-77 Bright Copper, for Vivid Ginger
• Chroma ID 8-46 Glazed Caramel, for Pale Almond
• Mixing bowl
• Nitrile gloves, size M

ProBeauty tip. When trying a new shade, start with plenty of Clear and a little color. For Soft Peach, the brand uses 20 parts Clear to one part Pink and one part Red. It is easier to darken a pastel than to lighten it after application.

Schwarzkopf Professional Chroma ID Blue Mask 300 ml is the blue from the Color Play series in the Chroma ID range, for bold colors on bleached blonde. It is a semi-permanent coloring mask, without an oxidant, with bonding technology. It is part of the intense masks, which have more pigment.

What it does for you

• Gives an intense blue on very light blonde, on the whole head or just on highlights.
• Lasts up to 15 washes, then gradually fades.
• Becomes pastel when you mix it with Chroma ID Clear.
• Does not stress the hair: it does not have an oxidant and does not lighten the color.
• Leaves the hair shiny, with a conditioning formula with panthenol.

How to use it at home

1. Wash the hair with shampoo and towel-dry it well.
2. Put on gloves, an old cape and protect the sink: the blue stains.
3. Apply the mask pure or diluted with Clear, evenly or just on the chosen highlights.
4. Leave for 10 minutes. 5 minutes give a subtle shade, up to 20 an intense one.
5. Rinse until the water runs clear.

For what type of hair

For bleached hair or very light natural blonde. The Schwarzkopf chart gives an intense and ideal result only on bases lighter than level 9. At level 9 the effect is subtle, and on darker hair it is not visible.

Active ingredients

• Fibrebond: strengthens the hair strand bonds, important on bleached hair.
• Low Salt Technology: maximizes the pigment that reaches the hair, for a vibrant color.
• Panthenol: conditions and seals the cuticle.

What else you need

• Chroma ID Clear, for Powder Blue
• Chroma ID 9-12 Platinum Grey, for cool greys
• Chroma ID 9.5-19 Dusty Pink, for Steel Blue
• Nitrile gloves, size M
• Mixing bowl
• Tinting brush

ProBeauty tip. If your blonde still pulls towards yellow, neutralize it first, then apply the blue. The remaining yellow can turn the tone green. Do a strand test at the nape of the neck before the whole head.

Indola's Ultra Cool Booster Paint-Additive is a special additive created to neutralize unpleasant warm tones. It is always mixed with Indola's Blonde Expert bleaching powder. It is a professional product, created by professionals for beauty salons but also for personal use.

Features:

- additional neutralization

- suitable for natural bases of 7.0 and darker

- does not damage the hair strand

How to use:

Apply to dry, unwashed hair

Mixture:

Mix Blonde Expert Ultra Cool Booster 10:20:1 with cream developer for natural bases

7.0 + 6.0 with Cream developer 2% (7Vol.) or 6% (20Vol.)

5.0, 4.0 + 3.0 with cream developer 9% (30Vol.)

E.g. 30g Bleach + 60g 9% Cream developer + 3g Booster

Processing time:

20-50 minutes without heat source. Check continuously during this time.

Attention:

On very dark bases, the neutralizing effect will provide a neutral, less ash result.

IGORA VIBRANCE is a demi-permanent, tone-on-tone coloring product, offering up to 50% gray hair coverage. The Activator System allows you to choose either a quick gel application or a more precise cream application, and thanks to the Moisture Protection Complex, it provides up to 100% more shine* plus hair protection. Additionally, the IGORA VIBRANCE range harmonizes perfectly with equivalent IGORA ROYAL shades for dual applications.
Key benefits:
Hydrating demi-permanent hair color
Cool tone direction, perfect for neutralizing warm undertones
Up to 50% gray hair coverage
Up to 100% more shine
Technology
The secret behind IGORA VIBRANCE professional hair products lies in the Moisture Protection Complex with AQUAXYL® Technology, which maintains the hair's moisture level through a combination of sugar molecules and vitamins. The innovative technology controls water circulation inside the hair during the development process and stabilizes the internal structure of each hair fiber – this Anti-Dehydration Shield protects against hair breakage and creates a clean base for an even color result. The alcohol-free hair color formula is enriched with vitamins B3 and B5, helping to protect the hair's surface for a beautiful, vibrant shine.

Permanent hair dye, with neutral and cool shades. It has been developed to obtain perfect neutral and cool color results and to avoid unwanted yellow tones. It provides the most neutral and cool beige color results. It offers elegant beige and gray shades, for levels 7 and 9. Intense color vibration and ultimate color retention. Perfect color equalization even on porous hair. Up to 100% gray hair coverage.

Discover ETB Hair Colorverse Booster, an essential ally for the modern colorist! Created for professionals, this concentrated booster transforms any hair dye into a true artistic tool: it offers spectacular intensification, perfect neutralization of unwanted shades, and total freedom of chromatic expression.

💡 Whether you want to create personalized shades, correct unpleasant reflections, or add extra intensity to the color, this booster is the answer. Its professional formula is ideal for creative techniques and impeccable results in the salon.

✨ Key Benefits:

• 🌈 Amplifies color intensity – adds depth, shine, and vibrant saturation
• ❄️ Neutralizes yellow or orange tones – for cool blondes and clean grays
• 🎨 Allows creative color combinations – integrates perfectly into any professional formula
• 💧 Protects hair from degradation and dehydration
• 🌿 Vegan and PPD-free formula – ideal for sensitive skin
• 💥 Synergistic action with ETB Hair Colorverse dyes and other technical products

🌿 Premium active ingredients:

• Shea butter – offers deep hydration and softness
• Vegetable keratin – strengthens the hair fiber and prevents hair breakage
• Goji extract – powerful antioxidant that maintains hair health

🧪 Mixing ratio & usage:

🔹 For intensification in dyes:
Mix 5 ml booster with 50 ml coloring cream – ideal for tone levels ≥8

🔹 For personalized toning:
Add 1 ml booster to every 10 ml of shampoo, mask, or conditioner. Leave on for a few minutes and rinse.

🔹 For straightening/shaping techniques:
6 ml booster to 60 ml of smoothing mousse – for shine effect and protection

❗️For professional use only. We recommend wearing gloves and performing an allergy test before application.

💬 The final result?

🔥 A personalized color with a wow effect
❄️ Perfectly neutralized tones for a cool and refined blonde
💧 Smooth, hydrated, healthy, and shiny hair

🔒 Choose ETB Colorverse Booster and take the art of coloring to a new level – with total control, advanced protection, and spectacular, head-turning results! 💛

Indola PCC Smart Lift Permanent Lightening Color 60 ml lightens and tones natural hair in a single step, by up to 4 levels. It is part of the PCC system and features integrated Bonding Technology for bright blonde with less damage. Mix 1:1 with Indola Cream Developer.

What it does for you

• Lightens by up to 4 levels and tones in the same step on dark blonde or lighter natural hair.
• Soft blonde on white hair: transforms hair with 80–100% white strands into a light blonde without losing brightness.
• Protects the inside of the hair strand during lightening with Bonding Technology.
• Low ammonia content compared to standard Indola high-lift shades.
• Mixes with PCC shades so you can create the right tone.

How to use it at home

1. Read the instructions on the box and put on gloves. Do not dye your hair if your scalp is irritated or if you have ever reacted to a dye.
2. Mix the color 1:1 with Indola Cream Developer: 6% for gray coverage, 9% for up to 3 levels, 12% for up to 4 levels.
3. Apply to dry, unwashed hair. With 9% or 12%: first on lengths and ends for 15 minutes, then on roots for another 30 minutes (45 minutes in total).
4. With 6%, for gray coverage, the total time is 30 minutes.
5. Rinse thoroughly, wash with Indola Color Shampoo, then apply Indola Color Treatment or CC2.

For what hair type

For dark blonde or lighter natural hair that you want to brighten, and for hair with many white strands that needs a soft blonde. For faded blonde lengths, Indola mixes it with Color Transformer, with a 10–20 minute pause. For a darker base or more than 4 levels, you need bleaching. The product is not for people under 16 years old.

Active ingredients

• Hyaluronic-Oil Complex: hyaluronic acid, which helps hair retain moisture, and apricot kernel oil, rich in oleic acid and vitamin E.
• Bonding Technology: protects the inner structure of the strand while the hair is being lightened.

What else you need

• Oxidant Cream Developer 12%, up to 4 levels
• Oxidant Cream Developer 9%, up to 3 levels
• Oxidant Cream Developer 6%, for white strands
• Color Transformer, for refreshing lengths
• Indola Color Shampoo

ProBeauty Tip. All shades are level 10, and the difference is the reflection. If your blonde tends toward yellow or orange, choose 10.1, which Indola provides for strong neutralization.

Discover Colorverse ammonia-free hair dye from ETB Hair, specially designed for professional, long-lasting coloring of blonde, bleached, or light-colored hair, providing vibrant colors and intense shine. This innovative dye, with a vegan formula enriched with shea butter, vegetable keratin, and goji, ensures complete coverage of gray hairs and protects hair against dehydration and degradation. Its moisturizing and PPD-free ingredients penetrate deep into the hair shaft, leaving it smooth, healthy, and even.

Benefits:

• Complete coverage: Ensures uniform and effective coverage of gray hairs.
• Long-lasting shine: Colors remain intense and resistant over time.
• Protection against degradation: Maintains hair hydration, protecting it from damage.

Key Ingredients:

• Shea butter: Deeply nourishes and moisturizes hair.
• Vegetable keratin: Strengthens the hair shaft structure.
• Goji: Contains antioxidants that prevent dryness and provide natural shine.

Advantages:

• Suitable for all hair types, being formulated vegan and PPD-free.
• Ensures a uniform coloring process and an intense and long-lasting color.

How to use:

1. Mixing: Use a 1:2 ratio with the appropriate oxidant.
2. Application on dry hair: Distribute evenly on lengths and ends, leave to act and repeat the process at the roots.
3. Washing: Rinse thoroughly, then apply shampoo and conditioner for colored hair.

Colorverse is ideal for professional coloring, offering exceptional results and healthy, shiny, and vital hair.

Permanent Hair Dye with Neutral and Cool Shades

Permanent hair dye with neutral and cool shades has been specially developed to achieve perfect color results, avoiding unwanted yellow tones. This dye provides the most neutral and cool beige color results, offering elegant beige and gray shades for levels 7 and 9.

Features:

• Neutral and Cool Shades: Perfectly neutral and cool beige color results.
• Intense Color Vibration: Ensures vibrant and long-lasting color.
• Ultimate Color Retention: Keeps color intact and shiny.
• Perfect Equalization: Evens out color even on porous hair.
• Gray Hair Coverage: Up to 100% gray hair coverage.

Enjoy perfect and elegant hair color with permanent hair dye that offers neutral and cool shades, without yellow tones, for a refined and natural look

Yellow Color Speed Up is a dye accelerator that, when added to Yellow permanent hair dye, speeds up color development without changing the result. Yellow promises to halve processing and processing break times under a heat source.

What it does for you

• Halves the processing time for fine or medium hair.
• The shade remains true to the catalog, without darkening or becoming overly saturated.
• Coverage and opening remain the same as with regular coloring.
• Protects the color from fading caused by washing and UV rays, thanks to extracts in the formula.

How to use it at home

1. Perform the sensitivity test found in the hair dye instructions.
2. Prepare the Yellow Color hair dye with developer; for use with Speed Up, Yellow specifies a dye-to-developer ratio of 1:2.
3. Add Speed Up at a ratio of 30:1 to the dye, meaning 1 ml per 30 ml of dye, and mix.
4. Apply as usual, then stand under a heat source.
5. For fine or medium hair, leave on for half the usual time; for medium to thick hair, leave on for an additional 5 minutes. Rinse thoroughly.

For what hair type

It is an additive designed for salon use, where a hood dryer or heat lamp is available. At home, without a heat source, do not rely on shortened processing times: use the hair dye for its usual processing time. It is not for toners or bleach.

Active ingredients

• Magnolia: an antioxidant that helps protect the color from UV rays.
• White radish seeds: an extract with lipids similar to the hair shaft's natural layer, which helps the color resist washing.

What else you need

• Yellow Color Cream permanent hair dye
• Yellow Peroxide Tech+ 6% 20 vol developer
• Yellow mixing bowl
• Hair dye brush
• Nitrile gloves, size M

ProBeauty tip. Speed Up only works if you have a consistent heat source. A handheld dryer heats unevenly, and you may end up with roots that are more intense than the lengths.

💡 Say goodbye to unwanted yellow or orange reflections and achieve an impeccable cool blonde, even on darker bases!
Indola Blonde Expert Ultra Cool Booster is the perfect ally for hairstylists who want an ultra-cool, even, and sophisticated blonde result, regardless of the challenges of the natural base. Specially created to be used with BLONDE EXPERT Lightener 9+ (white or blue), this professional additive adds extra neutralizing power to the bleaching mixture.

✨ Key benefits:
• Boosts the neutralizing capacity of the lightener
• Effectively eliminates unwanted warm tones even on medium blonde or brown bases
• Provides a uniform and clean result, without warm reflections
• Designed for exclusive use with the BLONDE EXPERT Lightener 9+ system
• Recommended for natural medium blonde to brown hair

🔬 Advanced ULTRA+ technology – for optimal neutralization control and a spectacular cool result, even in difficult conditions.

🧪 Recommended use:
• Apply the product to dry, unwashed hair
• Do not apply to light blonde, bleached, or sensitized hair
• Do not apply to the scalp
• Mix the 3 components:
→ 1 part Ultra Cool Booster
→ 10 parts Lightener 9+
→ 20 parts INDOLA Cream Developer
• Mix until a homogeneous texture is obtained
• Apply evenly and leave to act according to the recommended time depending on the base and desired intensity

🔮 Choose Ultra Cool Booster if you want cool, precise, and vibrant blondes – even where it's hardest to achieve!

Translucent reflections • Spectacular shine • Ultimate versatility in demi-permanent coloring

Redefine the art of professional coloring with Nook Flow GLOSS CLEAR, the neutral shade that offers you total creative freedom! Specially designed to adjust the intensity and tone of Flow demi-permanent color, this versatile formula transforms every coloring service into an ultra-personalized, refined experience with visible cosmetic effects.

 Benefits:

• Can be mixed with any Flow shade to modulate depth, dilute intense tones, or create pastel effects
• Can be used alone, together with Flow Special Activator, for GLOSS Extra-Shine treatments
• Ideal for all hair types: natural, colored, bleached, or sensitized
• Neutral-balanced pH – maintains cuticle health and adds intense shine without altering hair structure
• Visible results: vibrant, translucent color with luxurious reflections and a healthy look

 Clean Vegan Formula:

0% Ammonia
 0% Alcohol
 0% PPD
 0% Resorcinol
 Sustainable packaging 100% R-PET – ethically and ecologically recycled plastic

 How to use:

• For shade customization: mix Gloss Clear with any Flow demi-permanent hair dye, in the desired proportion, to adjust tone and intensity
• For Gloss Shine effects: mix Gloss Clear with Flow Activator and apply to hair for a glossy and sophisticated finish
• Processing time: up to 30 minutes
• Rinse, then apply fixing treatments from the Nook The Nectar Color range for durability and protection

Nook Flow GLOSS CLEAR – the secret to a professional, radiant, and 100% personalized look. A must-have in any salon that wants to combine creativity with advanced hair care.

Sensus Holi Clear Intensity Regulator 500 ml is the transparent shade in the Holi range. Mixed with any Holi shade, it softens its intensity and makes it more versatile. Used on its own with Holi Activator, it gives hair shine without changing its colour.

What it does for you

• Softer shades: dilute the intensity of any Holi colour.
• Better control on bleached blonde, where cool shades can take quickly.
• Colourless shine: the gloss treatment is done with Clear only.
• Smooth and shiny hair, thanks to the Deva-Plex complex.
• 500 ml bottle, enough for many mixtures.

How to use it at home

1. To dilute, replace part of the shade with Clear: 45 ml shade and 15 ml Clear, 30 ml and 30 ml, or 15 ml and 45 ml.
2. Always add 60 ml of Holi Activator, so the ratio remains 1:1.
3. For shine, mix only Clear with Holi Activator, one part to one part.
4. Apply to hair with gloves; for gloss leave for 20 minutes, and for colour at most 30 minutes.
5. Emulsify with a little water, rinse and wash with an acidic shampoo.

For what type of hair

For all hair types on which you use Holi, especially chosen for bleached blonde, where a full shade can turn out too intense. As a gloss, it is suitable for coloured hair that has lost its shine. It does not change the level and does not cover white hairs.

Active ingredients

• Deva-Plex: a complex of natural ingredients that leaves hair hydrated and luminous.
• Bamboo: the silica in bamboo smooths the hair shaft surface.
• Cotton: its proteins fill the pores of the hair shaft, so that light reflects from within.
• Papaya: its enzymes remove the dull appearance and keep the colour clean.

What else you need

• Holi demi-permanent dye 60 ml
• Holi Activator 500 ml
• Shake Up applicator container
• Illumyna Tech Locking shampoo

ProBeauty tip. The first time you use a cool Holi shade on bleached blonde, start with a medium dilution, half shade and half Clear. It is easier to add more colour next time than to remove it.

Sensus Direct Pastel Green Semi-Permanent Hair Dye 100 ml is a direct dyeing cream for a subtle pastel green on light blonde or bleached hair. It does not require an oxidant and contains no ammonia or parabens. Apply directly from the tube to freshly washed hair.

What it does for you

• Delicate pastel green, without unwanted tones, on light blonde hair.
• No mixing with an oxidant: the cream is ready to use.
• Control the intensity with the processing time: 15–30 minutes.
• Mixes with other Direct shades for custom tones.
• Cares for the hair during coloring, thanks to the ARC complex.

How to use it at home

1. Check the level: Pastel Green is designed for bleached hair at levels 9–11.
2. Wash your hair to remove oils and styling residue, then towel-dry it.
3. Put on gloves, apply to the lengths, and comb through to distribute evenly. Do not apply to the scalp.
4. Leave on for 15–30 minutes, depending on how intense you want the green to be.
5. Rinse thoroughly.

For what hair type

For light blonde or bleached hair on which you want a subtle pastel shade. It also works on natural or dyed hair, but the green will show less on a darker level. Pastel shades have less concentrated pigment, so they fade faster than intense shades.

Active ingredients

• ARC (Active Revitalizing Complex): a blend of plant-based amino acids that mimic the hair's keratin. It strengthens the hair and helps it stay resilient during coloring.

What else you need

• Direct Pastel Blue
• InBlonde Toner, for the blonde base
• Changer Direct Color Remover
• Illumyna Care Blonde Conditioner
• Nitrile gloves

ProBeauty Tip. Flat irons and curling irons fade direct colors faster. If you want the pastel green to last, style your hair as often as possible without heat and wash it with warm water.

Sensus Direct Pastel Blue Semi-Permanent Hair Dye 100 ml is a direct coloring cream that gives a delicate pastel blue on very light blonde hair. It is not mixed with an oxidant and contains no ammonia or parabens. You apply it directly from the tube to washed hair.

What it does for you

• Even pastel blue, without unwanted tones, on very light blonde.
• No oxidant: the cream is applied as is, without mixing.
• You choose the intensity, during the 15–30 minute pause.
• It can be mixed with the other Direct Pastel shades for new tones.
• Gentle formula, with the ARC complex, eco and vegan friendly.

How to use it at home

1. Check the level: Pastel Blue is for bleached hair at levels 10–11.
2. Wash your hair and towel-dry it thoroughly.
3. Put on gloves and apply the cream to the lengths, then comb through to distribute evenly. Do not apply to the scalp.
4. Leave on for 15–30 minutes, depending on how intense you want the blue.
5. Rinse thoroughly.

For what type of hair

For platinum blonde or very light bleached hair. You can also use the cream on natural or dyed hair, but the darker the level, the less visible the blue will be. On the more porous areas of the hair shaft, the pigment deposits more intensely.

Active ingredients

• ARC (Active Revitalizing Complex): a blend of plant-based amino acids that mimic the hair's keratin. It strengthens the hair and helps it stay resistant during coloring.

What else you need

• Direct Pastel Green
• InBlonde Toner, for the blonde base
• Changer Direct Color Remover
• Illumyna Care Blonde Shampoo
• Nitrile gloves

ProBeauty Tip. Pastel blue only turns out clean on almost white blonde. If your blonde still has yellow undertones, apply a platinum toner first, otherwise you risk a greenish shade.

Transform your coloring process into a premium experience with the professional dye ETB Hair Colorverse Special Blond, specially created for hairstylists seeking ultra-bright, precise, and long-lasting results. This innovative formula allows for over 4 levels of lift without compromising hair health.

🌿 A vegan formula enriched with active nourishing ingredients such as vegetal keratin, shea butter, and goji extract, ensures even coverage, intense shine, and perfectly hydrated hair after each application.

✨ Key benefits:

• 🎯 Professional lift of over 4 levels – ideal for advanced blonde techniques, balayage, and extreme lightening
• 💧 Protection and hydration – the formula prevents dehydration and hair degradation during the coloring process
• 🖤 100% gray hair coverage – even color on mature or graying hair
• 🌈 Vibrant, shiny, and resistant colors – for a result that turns heads
• 🍃 Vegan formula, PPD-free – gentle on the scalp and respectful of sensitive skin
• 🌿 Infusion of shea butter + vegetal keratin + goji – repairs, nourishes, and smooths hair from the inside out

🧪 Active ingredients:

• Vegetal Keratin – reconstructs hair structure, smoothing the surface and providing elasticity
• Shea Butter – deeply protects and hydrates
• Goji Extract – powerful antioxidant with an anti-aging effect on hair

• 🧴 Mixing ratio: 1:2

Ideal for obtaining a homogeneous and easy-to-apply cream.

💡 How to use:

🔹 First coloring (on natural hair):
Apply the dye to lengths and ends, leave to act for 20 min, then apply to the roots for another 10 min. Emulsify and rinse thoroughly. Finish with shampoo and conditioner for color-treated/post-coloring hair.

🔹 Refresh / Regrowth:
Apply to the roots, leave for 10-15 min, then distribute to lengths and ends and leave to act for 5-25 min depending on the desired intensity. Emulsify and rinse completely.

🧤 Use protective gloves and always perform an allergy test before application.

💬 Recommended for:

✔️ Colorimetry professionals
✔️ Salons offering premium blonde services
✔️ Hairstylists who want color + treatment in one step

🔒 Final result? Shiny blonde hair, silky smooth, resistant and healthy – with a color that remains intense and beautiful for weeks! 💛

Schwarzkopf BlondMe Bleach & Tone Neutralizing Additive 60ml

Used in combination with BLONDME lighteners, Bleach & Tone is the perfect addition for lightening and toning in one simple step. It neutralizes the hair, providing both a perfect base and a long-lasting tone direction. Available in Violet, Ash, and Matt shades to counteract warm undertones.

Shade Range:
- Violet
- Ash
- Matt

Lightening and neutralization in one step to create the perfect base.
Hair Type: Suitable for clients with dark brown to lighter bases who want to achieve cool blonde tones. 

What does it do?

• ASH – specially designed to neutralize orange-yellow tones on level 5 and 6 bases. 

• Lightening and toning in one step.

• Flexible mixing ratios for customizable tonal effects.

• Intense concentration for strong neutralization on dark bases or to create cendré or pastel tones on light bases; "soft mix" option for gentler neutralization. 

• Always mix all three components – Bleach & Tone + BLONDME Lighteners + BLONDME Premium Developer. 
  Apply evenly to dry, unwashed hair for maximum lift. 
  Suitable for "on-scalp" and "off-scalp" application. 
  Do not apply to fragile hair and/or sensitive, damaged, or irritated scalp. 

Technology:
Bond Protection – the Anti-Metal Bond Protection technology integrated into BLONDME products creates a protective layer around the hair bonds, minimizing hair breakage. In combination with a new anti-metal agent that captures and neutralizes metal ions in the hair, the risk of breakage is further reduced, and the color result is optimized.

Sensus Direct Fluo Yellow Semi-Permanent Hair Dye 100 ml is a direct dyeing cream with a fluorescent yellow that glows under UV light. It is not mixed with an oxidant and contains no ammonia or parabens. The Direct Fluo range is no longer produced.

What it does for you

• Intense, fluorescent yellow that stands out under UV light.
• True-to-tone color on bleached hair, without unwanted color shifts.
• No oxidant: apply it directly to washed hair.
• You choose the intensity by leaving it on for 15–30 minutes.
• Gentle formula with the ARC complex, eco- and vegan-friendly.

How to use it at home

1. Check the level: Fluo Yellow is for bleached hair at levels 9–11.
2. Wash your hair and towel-dry it thoroughly.
3. Put on gloves, apply to the lengths, and comb through to distribute evenly. Do not apply to the scalp.
4. Leave on for 15–30 minutes, depending on the desired intensity.
5. Rinse thoroughly.

For what hair type

For bleached hair when you want a striking color for a party, festival, or photo shoot. On natural or dark-dyed hair, the yellow will not show well. Fluo shades have concentrated pigment and last longer than pastel shades.

Active ingredients

• ARC (Active Revitalizing Complex): a blend of plant-based amino acids that mimic the hair's keratin. It strengthens the hair and helps it remain resilient during coloring.

What else you need

• Direct Bang, intense shades
• InBlonde Ultra Platinum 9 Bleaching Powder
• Changer Direct Color Remover
• Nitrile gloves

ProBeauty Tip. Fluo yellow looks best on almost white blonde hair. Apply it to highlights or the ends if you want the effect only under UV light without changing the color of all your hair.

Transform vibrant shades into delicate pastel tones with Schwarzkopf Igora Royal Pastelfier – an intelligent professional additive, created to diminish pigment intensity and achieve fine, modern shades with luminous reflections. Ideal for creative and personalized colorations, Pastelfier helps you create elegant tones with impeccable coverage and long-lasting results.

🌈 What is Schwarzkopf Igora Royal Pastelfier?
An innovative booster that transforms intense colors from the IGORA ROYAL range into soft and sophisticated pastel tones. Its intelligent formula reduces pigment concentration, neutralizes warm tones, and adds illuminating power for clear and velvety reflections.

💡 Key benefits:
• Creates refined, personalized pastel shades
• Neutralizes unwanted warm undertones
• Provides perfect coverage and even results
• Does not affect color quality or durability
• Compatible with the entire Igora Royal range
• Vibrant results, with up to 50% more color retention*
• Up to 25% more reflection intensity*

♻️ Sustainable and modern packaging:
Schwarzkopf IGORA ROYAL comes in a new contemporary design, with 100% recyclable packaging that reduces up to 770 tons of raw materials annually – an important step towards more conscious and responsible beauty.

🧪 Recommended use:
• For base 8-9: 1 part color cream + up to 2 parts Pastelfier
• For base 5-7: 1 part color cream + up to 4 parts Pastelfier
• For base 3-4: 1 part color cream + up to 6 parts Pastelfier
• Mix with IGORA ROYAL Oil Developer according to the color base instructions, processing time: 30-45 minutes

🎨 Why choose IGORA ROYAL Pastelfier?
Because it gives you total control over color intensity, complete creative freedom, and professional results, perfect for current coloring trends. Ideal for pastel balayage, subtle reflections, or refined pearlescent tones.

📦 Quantity: 60ml
🌟 Discover color refinement with Schwarzkopf Igora Royal Pastelfier – your ally for a podium-worthy result!

🎨 Dreaming of perfect blonde, with sophisticated pastel shades and without unwanted reflections? Discover Indola Blonde Expert Pastel Gel Toner, the professional gel toner that transforms any blonde into a masterpiece! The advanced formula neutralizes warm and yellow tones, offering a refined, pastel color that brightens the entire hairstyle.

💡 Smart formula with Hair-Bond technology – Protects and strengthens the hair fiber during coloring, reducing the risk of breakage and keeping the hair healthy and supple. Ideal for bleached hair, natural blonde, or even for obtaining a lighter tone (up to 1 level) on natural bases.

🌈 Key benefits:
• Effective neutralization of warm and yellow tones
• Delicate pastel tones, ideal for modern and sophisticated looks
• Easy to apply, with gel texture and high efficiency
• Active protection of the hair fiber due to Hair-Bond technology
• Can be used on both bleached hair and light natural bases

🧪 Recommended use:
• Mix 1:1 with developer (e.g.: 30g toner + 30g developer)
• For bleached hair: use 2% developer
• For natural hair: opt for 6% developer
• Can be combined with Special Blonde dyes in 1:1:1 or 1:1:2 proportions
• Processing time: 1–30 minutes – monitor visually for total control over the result

📦 Quantity: 60ml – enough for a complete application, with professional results

✨ Ideal for: professional hairstylists and enthusiasts of clean, pastel, and protected blondes!
Choose Indola Blonde Expert Pastel Gel Toner and give every blonde a boost of shine, elegance, and protection. The blonde of your dreams starts here!