Professional shampoos

Matrix Haircare Food For Soft Mask 300ml moisturizing shampoo with avocado oil and hyaluronic acid is suitable for all types of dry hair. It restores proper hydration even to the driest and most porous hair. It effectively cleanses hair and scalp, prevents irritation, and is suitable for daily use.
Benefits
• Moisturizing and nourishing shampoo, enriched with avocado oil and hyaluronic acid
• Gently cleanses
• Ideal for daily care
• Helps hair retain moisture for up to 72 hours
• Hair is 7 times softer
• Hair is 5 times smoother and more nourished
• Suitable for all types of dry hair

Instructions for use: Apply a small amount of shampoo to pre-moistened hair, massage until a dense and creamy lather forms. Leave on for 1-2 minutes, then rinse thoroughly. Repeat this step, then apply the appropriate hair treatment.

🛡 Reduce hair loss and strengthens the hair from the roots! 🛡

Kérastase Genesis Bain Nutri-Fortifiant is a fortifying shampoo against hair loss, specially formulated for fine and oily hair, prone to breakage. It gently cleanses the scalp, removing excess sebum and impurities, while providing hydration and protection against breakage-induced hair loss.

🌿 Active ingredients & benefits:
✔ Native Edelweiss Cells – with antioxidant and regenerating properties, protect hair against stress factors.
✔ Ginger Extract – stimulates scalp microcirculation and strengthens the roots.
✔ Reduces breakage-induced hair loss and strengthens the hair fiber
✔ Removes excess sebum and impurities without irritating the scalp
✔ Detangles hair and leaves it more supple, hydrated, and resistant

How to use:

1️⃣ Apply a suitable amount to wet hair.
2️⃣ Gently massage the scalp with circular motions to activate microcirculation.
3️⃣ Leave on for a few seconds, then rinse thoroughly.
4️⃣ Repeat if necessary and continue your routine with Genesis conditioner or mask for optimal results.

💆‍♀️ Transform your hair care routine and give your hair the protection and vitality it needs with Kérastase Genesis! 💆‍♀️

💆‍♀️ Reduces hair loss and strengthens the hair fiber from the roots!

Kérastase Genesis Bain Hydra-Fortifiant is a fortifying shampoo specially designed for fine and oily hair prone to falling out. Its advanced formula gently cleanses the scalp, eliminating excess sebum and impurities, without damaging the hair fiber. It strengthens the hair strand, giving it hydration, volume, and resistance to breakage.

💡 Why choose Kérastase Genesis?
✔ Reduces hair loss caused by breakage
✔ Cleans effectively, without sensitizing the scalp
✔ Strengthens the hair fiber and protects against stress factors
✔ Gently detangles and provides volume to fine hair
✔ Ideal for daily use

🔥 Active ingredients:
🌱 Edelweiss Native Cells – Antioxidant and regenerating effect
🌿 Ginger Extract – Stimulates microcirculation and fortifies the hair root

📌 How to use:
1️⃣ Apply the shampoo to wet hair and gently massage the scalp with circular motions.
2️⃣ Leave on for 1-2 minutes for the ingredients to activate.
3️⃣ Rinse well and, if necessary, repeat the application.

✨ For best results, use the entire Genesis range, combining the shampoo with the conditioner and fortifying serum! 💖

💜 Pearl Blonde Shampoo – Toning & ProPlex Regeneration 💜

✨ Perfect toning & intensive care – The advanced formula with violet pigments neutralizes yellow tones, refreshing light blonde, gray, or white hair.

🛠️ ProPlex Technology – Restores hair fiber connections and provides deep regeneration, strengthening hair from the inside out.

🌿 Professional results – Delivers a cool and luminous blonde, maintaining the health and suppleness of the hair fiber.

🔹 Features:
✔ Intensive regeneration 🔄
✔ Anti-yellow violet pigment 💜
✔ Ideal for blonde, gray, or white hair 👩🏼‍🦳

🛁 How to use:
1️⃣ Apply to wet hair
2️⃣ Massage until a dense and creamy lather forms
3️⃣ Leave on for 1 minute ⏳
4️⃣ Rinse thoroughly 🚿
5️⃣ Repeat and follow with conditioner/treatment suitable for your hair

💎 Result: A cool, luminous blonde and visibly healthier hair!

Schwarzkopf Professional Fibre Clinix Fortify Shampoo is the shampoo from the Fortify range for very damaged hair overstressed by dyeing, bleaching, or flat ironing. It gently cleanses and instantly strengthens weakened hair. It prepares it for the Fortify at-home treatment.

What it does for you

• Gentle cleansing for damaged hair, without SLS and SLES sulfates.
• Instantly rebuilds and strengthens weakened hair from root to tip.
• Shine and a smoother hair surface.
• Safe on colour-treated hair, like all Fibre Clinix shampoos.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo, massage and rinse thoroughly.
3. Repeat if necessary.
4. Follow with Fortify Conditioner, left on for 2 minutes, or with Fortify Treatment.

For what hair type

For very damaged and overstressed hair, with split ends and breakage. Hair that feels limp and without substance when wet. If your hair is just dry, without breakage, the Hydrate range is more suitable.

Active ingredients

• BONDXTEND Technology: creates and maintains additional bonds in the hair fibre. This reactivates the results of the Fibre Clinix salon treatment at home.
• Multi-peptides: short chains of amino acids that strengthen and repair the hair fibre, so it resists breakage and damage.

What else you need

• Fibre Clinix Fortify Conditioner
• Fibre Clinix Fortify Treatment
• Fibre Clinix Fortify Multi-Repair Spray
• Fibre Clinix Fibre Sealer Leave-In Cream
• Wide-tooth comb

ProBeauty Tip. On damaged hair, detangle the lengths with a wide-tooth comb before washing. Fragile hair breaks most easily when wet and tangled.

Transform your hair care routine into a sensory experience with Illumyna Color Shampoo, specially created to pamper color-treated and chemically treated hair. This innovative product gently cleanses, offering a perfect combination of intense hydration and antioxidant protection, so your hair color remains vibrant and shiny for longer.

Infused with precious ingredients such as camellia oil and aloe vera, this shampoo not only cleanses your hair but also provides deep care, giving it suppleness, vitality, and a natural shine. It is the ideal choice for delicate shades that need special attention to maintain their beauty and intensity.

A luxurious experience for your hair

• Deep hydration: Hair fibers are deeply nourished, and hair becomes softer, smoother, and easier to manage.
• Long-lasting color protection: Its innovative formula helps maintain vibrant color, preventing fading caused by external factors.
• Revitalization and shine: After each use, your hair will radiate health, and the color will be intensified, as if you had just left a luxury salon.

Precious ingredients for your hair's beauty

• Camellia oil: This natural elixir, extracted from the camellia plant, is rich in vitamins A and E, providing intense hydration, softness, and protection against environmental factors. Hair color is protected, and shine is amplified.
• Aloe vera: Known for its moisturizing and soothing properties, aloe vera improves hair elasticity and shine, protecting it from dryness and providing a pleasant sensation to sensitive scalps.

PRO recommendation:

For optimal results, include this shampoo in a complete care routine:

1. Step 1 – Cleansing: Apply Illumyna Color shampoo to wet scalp and hair. Gently massage until you get a rich lather, then rinse thoroughly. Repeat if necessary.
2. Step 2 – Hydration: Follow with a conditioner or mask from the Illumyna Color range to deeply nourish the hair and give it suppleness and luminosity.
3. Step 3 – Protection: To protect hair from heat styling tools, apply a thermal product.

A treat for the senses

Illumyna Color Shampoo is not just a hair care product – it's an invitation to relaxation. Its velvety texture, delicate foam, and refined fragrance transform each application into a unique moment of indulgence.

Discover the secret to healthy, vibrant, and lively color-treated hair with Illumyna Color Shampoo – a care ritual that combines beauty and well-being in a perfect way.

Sensus Illumyna Scalp Balancing Cleanser Shampoo for oily scalp is the rebalancing and purifying shampoo from the Balancing line. It helps remove impurities and excess sebum from the scalp. It is designed for fine and oily hair that quickly becomes weighed down after washing.

What it does for you

• Scalp cleansed of excess sebum, without the hair looking greasy the day after washing.
• More voluminous roots for fine hair that easily lies flat against the head.
• Purifies the scalp of impurities that build up between washes.
• Helps rebalance the scalp through targeted cleansing of the skin only.
• Vegan formula, with plant extracts and osmosed water.

How to use it at home

1. If you have the pre-shampoo from the line, apply it first to dry hair and rinse it out.
2. Wet your hair thoroughly and apply the shampoo directly to the scalp, strand by strand.
3. Massage gently with your fingertips until it lathers.
4. Leave it on for 5 minutes, then rinse thoroughly.
5. On the lengths, if they are dry, apply your usual conditioner or mask.

For what type of scalp

For oily scalp and fine hair that gets dirty quickly. It is not the right choice for dry or sensitive scalp, which becomes red and itchy: the Soothing line is better suited for that. If you also have dandruff, check out the Detox Hydra line.

Active ingredients

• Tuscan grapes (Vitis vinifera): extract with antioxidant properties, present in the entire Illumyna Scalp range.
• Sage: extract with sebum-regulating and decongestant properties.
• Rosemary: soothing and antioxidant extract.

What else you need

• Detox Hydra Pre-Cleanser 100 ml
• Detox Hydra Cleanser Shampoo 300 ml
• Detox Hydra Cleanser Shampoo 900 ml, large size

ProBeauty tip. With an oily scalp, the temptation is to wash frequently and with hot water. Better: lukewarm water, a single shampoo massaged well into the roots, and no conditioner on the scalp. Apply conditioner only from the middle of the hair strand downwards.

Puring Everyday Cooling Menthol Shampoo for frequent use is the everyday shampoo of the Everyday line, suitable for all hair types. Menthol tones the hair and cools the scalp, while cleansing is deep yet gentle. It is designed for frequent washing and for sensitive scalps.

What it does for you

• A pleasant feeling of freshness on the sensitive or irritated scalp.
• Helps soothe the feeling of itching and dryness of the sensitized scalp.
• Volume and lightness for fine and delicate hair.
• Shiny and vibrant hair.
• Suitable for frequent washing, even daily.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp.
3. Rinse carefully.
4. Continue with Everyday conditioner on the lengths and ends.

For what hair type

For all hair types, especially normal or fine hair and sensitive scalps that are washed frequently. If you have an oily or dandruff-prone scalp, Pureclean shampoo is more suitable. If menthol stings you, choose a shampoo without a cooling sensation.

Active ingredients

• Menthol: gives a feeling of freshness on the scalp and tones the hair.

What else you need

• Everyday Herbal Fresh Revitalizing Conditioner
• Pureclean Purifying Shampoo for oily scalp
• Energyforce Energizing Shampoo for fine hair

ProBeauty tip. In summer, after the gym or after a hot day, it is the shampoo that feels the best. The mint fragrance is subtle and does not leave a heavy residue on the hair.

Rediscover the natural beauty of your curls with Yellow Professional Curls, the professional shampoo specially created for curly, wavy, or coily hair. With an innovative formula based on baobab oil and mango butter, this gentle shampoo provides a deep yet mild cleanse, maintaining essential hydration in the hair shaft.

🌿 More elastic, soft, and well-defined curls
💧 7× more hydration for healthy and vibrant hair
🌬️ Anti-frizz effect and -50% less breakage during styling
🔄 Restores vitality to dry, damaged, or unruly hair
✨ Excellent volume control and a smooth look, without flyaways

✔ Suitable for all curl types – from loose waves to tight coils
✔ Nourishes, regenerates, and protects textured hair
✔ Ideal for daily professional care routine

🧴 How to use:
Apply to wet hair, gently massage the scalp and lengths, then rinse thoroughly. Repeat if necessary. For salon results, follow with Yellow Curly conditioner or mask.

👩🦱 Recommended for:
Wavy, curly, or coily hair that needs hydration, definition, and protection against external factors.

💖 Enjoy healthier, more disciplined, and more vibrant curls with every wash. Choose Yellow Professional Curls and transform your hair into your most beautiful expression!

Nook Difference Repair Shampoo is the creamy shampoo of the Repair range for dry, damaged, and lifeless hair. It cleanses gently and leaves the visible hair fiber stronger, shinier, and lighter, whether you have fine or thick hair.

What it does for you

• Stronger and lighter hair fiber: antioxidant and nourishing actives provide a filling and hydrating effect.
• Shine and body for dry and lifeless hair.
• Antioxidant protection: helps counteract the effects of free radicals on the hair fiber.
• Nourishes without weighing down, so it is also suitable for fine hair that has lost its elasticity.
• More hydrated scalp when dehydrated. The formula is free from SLES and SLS, dermatologically tested and tested for nickel, chromium, and cobalt, and contains no silicones.

How to use it at home

1. Wet your hair and scalp thoroughly.
2. Apply the shampoo and gently massage your scalp.
3. Leave it on for a few minutes, then rinse carefully.
4. Repeat if necessary, then continue with the Repair mask suitable for your hair.

For what hair type

For dry, damaged, fragile, or lifeless hair, whether fine or thick, and for dry and stressed scalps. The brand recommends frequent use. If your problem is hair loss or dandruff, this is not the right product: look for Energizing or Purifying.

Active ingredients

• Pea peptides (Pisum Sativum Peptide): the core plant complex of the Repair range.
• Marine collagen and keratin amino acids: ingredients similar to the composition of the hair fiber that fill and add body.
• Trace elements from brown algae: complete the antioxidant and nourishing action described by the brand.

What else you need

• Repair Filler Mask, for fine hair
• Repair Damage Mask, for medium or thick hair
• Nook Magic Arganoil Bi-Phase Leave-In Conditioner
• Nook Magic Arganoil Argan Oil for lengths

ProBeauty Tip. Squeeze excess water from your hair before applying the Repair mask. On dripping hair, the mask is diluted and works less effectively.

Schwarzkopf Professional Fibre Clinix Bondfinity Repair Shampoo is the first step in the Bondfinity service: it gently cleanses and prepares the hair for the treatment that follows. The brand recommends it for all hair types and classifies it among shampoos without SLS and SLES sulfates.

What it does for you

• Gently cleanses all hair types, without SLS and SLES sulfates.
• Deeply nourishes the hair strand, so the hair feels softer after washing.
• Prepares the hair for the Bondfinity treatment, so it can work on a clean strand.
• Improves smoothness, shine, and ease of styling.
• It is safe for color-treated hair, as confirmed by the brand for all shampoos in the range.

How to use it at home

1. Wet the hair thoroughly and apply the shampoo mainly to the scalp.
2. Massage gently with your fingertips and rinse.
3. Repeat the wash if you use styling products frequently.
4. Continue with the Bondfinity treatment suitable for your hair texture.

Active ingredients

• Bondfinity Technology, which is the basis of the entire salon service that this shampoo is part of.
• The nourishing formula, without SLS and SLES sulfates, safe for color-treated hair.

For what hair type

For all hair types, including color-treated hair. If your hair has a lot of product buildup or hard water deposits, the brand offers a clarifying shampoo in the same range, which prepares the strand more thoroughly.

What else you need

• Fibre Clinix Bondfinity Treatment for Coarse Hair
• Fibre Clinix Bondfinity Treatment for Fine Hair
• Fibre Clinix Bondfinity Light Oil
• Fibre Clinix Fibre Sealer Leave-In Cream
• Detangling Brush

ProBeauty Tip. Do not use it as an everyday shampoo unless you also use the treatment. It is designed as a preparation step, and on its own, it costs more than a regular care shampoo for the same result.

L'Oréal Professionnel Silver Shampoo for white and grey hair is the neutralizing shampoo from the Série Expert Silver range. Neutralizes unwanted yellow tones in white and grey hair and light blonde hair. Leaves hair soft, supple and shiny.

What it does for you

• Neutralizes yellow and orange tones thanks to violet pigments.
• Enhances grey and white shades, making them brighter.
• Soft, supple and shiny hair thanks to magnesium acetate.
• Nourishes and protects the hair fiber.
• Vegan formula, without ingredients or by-products of animal origin.

How to use it at home

1. Apply the shampoo to wet hair and massage gently in circular motions, focusing on the scalp.
2. Leave on for 2–3 minutes.
3. Rinse thoroughly, and finally for a few seconds with cold water.
4. Dry hair naturally or with a hairdryer.

For what hair type

For white, grey or silver hair and light blonde, bleached or highlighted hair. It is also suitable for men, alternated with regular shampoo. For dyed blonde hair, the Vitamino Color Spectrum range has the Purple shampoo. The formula contains sulfates. It is not for brown or red hair.

Active ingredients

• Violet pigments: eliminate unwanted yellow or orange reflections and brighten cool shades.
• Magnesium acetate: adds shine and leaves hair soft and supple.

What else you need

• Silver Conditioner 200 ml
• Vitamino Color Spectrum Purple Violet Shampoo
• Metal Detox Mask for bleached hair
• Metal Detox Leave-In Cream

ProBeauty Tip. Alternate it with your regular shampoo, do not use it every wash if the hair is very light. The final rinse with cold water highlights the shine of the silver strands.

Wella Professionals Oil Reflections Luminous Reveal Shampoo is the lightweight, hydrating shampoo from the Oil Reflections range. It cleanses the hair thoroughly, leaving it luminous, smooth, and soft. Wella recommends it for all hair types, whether natural or color-treated.

What it does for you

• Thoroughly cleansed hair, without weighing down the lengths.
• Visible shine after drying, with luminous highlights.
• Smoother, softer hair, ready for conditioner or a mask.
• Hydration retained, thanks to the lightweight formula.
• Suitable for natural and color-treated hair, as part of your daily routine.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and distribute evenly over the scalp.
3. Massage until it lathers, then rinse.
4. Repeat if necessary and continue with Luminous Instant Conditioner or Luminous Reboost Mask.

For what hair type

For any hair type that looks dull and needs shine, including color-treated or dry hair. It is a care shampoo, not one for scalp concerns. If your scalp is sensitive or you prefer a sulfate-free formula, check out the Elements range.

Active ingredients

• Camellia oil: smooths the hair fiber and adds shine.
• White tea extract: helps provide a long-lasting feeling of hydration and luminous shine.
• Oleology Program: helps protect the hair fiber's natural lipids, so its surface remains smooth and reflects light.

What else you need

• Oil Reflections Luminous Instant Conditioner
• Oil Reflections Luminous Reboost Mask
• Oil Reflections Smoothing Oil 100 ml
• Oil Reflections Light Oil for fine hair

ProBeauty Tip. When you have used oil or styling products, wash twice. The first wash removes residue, the second cleanses the scalp, and the hair remains airy even with oil on the ends.

Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo 250 ml is the neutralizing shampoo from the Blond Absolu range. It has a fluid purple texture that reduces yellow and orange tones. It is suitable for bleached blonde, highlighted, grey or white hair.

What it does for you

• Instantly neutralizes yellow tones, keeping blonde cool.
• Brighter hair, with clean and shiny blonde.
• Hydrates the hair strand with hyaluronic acid, even though it is a purple shampoo.
• Healthy-looking hair, softer after rinsing.
• Does not stain and does not turn hair purple if you respect the pause time.

How to use it at home

1. Wet the hair and squeeze out excess water well.
2. Apply a coin-sized amount to 5 areas of the hair and lather.
3. Leave the lather to work for a maximum of 2 minutes.
4. Rinse very well and continue with Cicaflash or, once a week, with Masque Ultra-Violet.

For what type of hair

For bleached blonde, highlighted, cool blonde, grey or white hair that yellows. You can also use it on natural blonde. It is not for warm, golden blonde, and has no visible effect on brown or dark hair.

Active ingredients

• Ultra-Violet Pigments: concentrated purple pigments that cancel out unwanted yellow and brassy tones.
• Hyaluronic acid: attracts and retains water in the strand, for hydrated, soft and stronger blonde.

What else you need

• Kérastase Masque Ultra-Violet Purple Mask
• Kérastase Bain Lumière Shampoo for blonde
• Kérastase Cicaflash Conditioner
• Kérastase Blonde Guard Leave-in Spray

ProBeauty Tip. Apply the purple shampoo first to the yellowest areas, usually the lengths and ends, and only then to the rest. The roots are usually less bleached and need less pigment.

💛Discover the secret to strong and healthy blonde hair with Indola Blonde Expert InstaStrong Shampoo – the ideal solution for bleached, color-treated, or chemically processed hair. This professional shampoo, in a generous 1000 ml format, is specially created to strengthen the hair fiber and reduce breakage, thanks to the innovative Bond Technology. Its delicate formula effectively cleanses hair without weighing it down, leaving it smooth, shiny, and full of life.

🌟 Why choose Indola Blonde Expert InstaStrong:
• Bond Technology – strengthens the internal hair structure, preventing breakage
• Gentle cleansing, without weighing down the hair
• Protects and restores the hair strand, providing a healthy shine
• Ideal for blonde, bleached, or chemically treated hair
• Visibly reduces damage and ensures a silky smooth appearance

💧 How to use:

1. Wet hair thoroughly.

2. Apply a small amount of shampoo to the scalp and lengths.

3. Gently massage until a lather forms.

4. Rinse thoroughly with lukewarm water.
   👉 Recommendation: Also use Indola Blonde Expert InstaStrong Treatment once or twice a week for optimal results and complete care for blonde hair.

✨ Results:
After using Indola Blonde Expert InstaStrong shampoo, your hair will instantly be cleaner, stronger, and smoother. Its formula with Bond Technology helps rebuild the internal hair structure, reducing breakage and providing long-lasting healthy shine.

💫 Indola Blonde Expert – Blonde hair that shines with health!

Schwarzkopf Professional Fibre Clinix Hydrate Shampoo is the Hydrate range's moisturizing shampoo for dry and fragile hair. It gently cleanses and balances the hair strand's moisture level without weighing it down. It is part of the at-home routine that extends the effects of the Fibre Clinix salon treatment.

What it does for you

• Gently cleanses dry and fragile hair, without SLS and SLES sulfates.
• Lightweight hydration: balances the hair strand's moisture without weighing it down.
• Softer and shinier hair after every wash.
• More elasticity, so the dry hair strand regains its suppleness.
• Safe for color-treated hair, as the brand confirms for all Fibre Clinix shampoos.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and gently massage the scalp and hair.
3. Rinse thoroughly. Repeat if necessary.
4. Follow with Hydrate Conditioner, left on for 2 minutes, or Hydrate Treatment.

For what hair type

For dry and fragile hair that feels rough and dull. The brand also recommends the Hydrate range for fine hair, as it does not weigh it down. If your hair is more broken and damaged by bleaching, the Fortify range is a better fit.

Active ingredients

• BONDXTEND Technology: creates and maintains additional bonds in the hair fiber. This reactivates the results of the Fibre Clinix salon treatment at home.
• Electrolytes: recharge the hair, making it feel hydrated, and bring dry strands back to life. The hair remains hydrated, elastic, and silky.

What else you need

• Fibre Clinix Hydrate Conditioner
• Fibre Clinix Hydrate Treatment
• Fibre Clinix Hydrate Leave-In Spray
• Fibre Clinix Bondfinity Light Oil
• Wide-tooth comb

ProBeauty Tip. On dry hair, apply the shampoo mainly to the roots and let the lather run down the lengths while rinsing. This cleanses the ends sufficiently without drying them out further.

Nook Magic Arganoil Blonde Story Illuminating Shampoo is the maintenance shampoo for blonde, bleached, or highlighted hair. It has an acidic pH, cleanses gently, and helps tone down unwanted yellow tones, making the blonde shine. You can use it often on grey or white hair too.

What it does for you

• Brighter blonde: helps tone down unwanted yellow tones.
• Shiny hair that is easy to comb through after washing.
• Hydrates and softens without weighing hair down.
• Suitable for frequent use, including on grey and white hair.
• Vegan formula, silicone-free, SLES and SLS-free, paraffin-free.

How to use it at home

1. Put on suitable gloves, as recommended by the brand.
2. Distribute the shampoo through wet hair with a gentle massage until it forms a soft lather.
3. Leave it on for a moment, then rinse thoroughly.
4. Follow with Blonde Story Illuminating Conditioner.

For what hair type

For natural or bleached blonde, highlights, and grey or white hair. If the yellow is already strong, you need a shampoo with purple pigment: No Yellow from the same range. On brunette hair that hasn't been dyed blonde, it won't provide any extra benefits.

Active ingredients

• Argan oil: from organic farming, with illuminating properties.
• Hibiscus extract: from organic farming, with illuminating properties.
• Coconut oil: from organic farming, completing the illuminating trio of the Blonde Story range.

What else you need

• Blonde Story Illuminating Conditioner
• No Yellow purple shampoo, for strong yellow tones
• Blonde Story Leave-In Illuminating Conditioner
• Blonde Story Illuminating Serum
• Nitrile gloves for application

ProBeauty tip. Use it during your regular washes and save No Yellow for every few washes, when you feel the blonde is warming up. This way, the blonde stays cool without risking purple tints.

Schwarzkopf Professional Bonacure Color Freeze Silver Shampoo is the pigmented shampoo from the Clean Performance generation, for white and bleached hair. It cleanses gently and reduces unwanted warm reflections, while cool tones stay fresh. Like the entire Color Freeze line, it brings the hair to pH 4.5.

What it does for you

• Less yellow on blonde, thanks to the blue-violet pigment.
• Cool tones preserved and enhanced.
• Ash shine on white hair and very light bases.
• Protected color, because the hair returns to the optimal pH.
• Without SLS/SLES sulfates and without silicones, in a vegan formula.

How to use it at home

1. Apply approximately 7 g of shampoo to wet hair and massage.
2. Leave it for 2 minutes for a light effect, 3.5 minutes for a medium effect, or 5 minutes for an intense effect.
3. Rinse very well.
4. Continue with Silver Mask or with a Color Freeze conditioner.

For what type of hair

For bleached blonde, highlighted, gray, or white hair that takes on warm tones. On dark hair you do not see the neutralizing effect, so the regular Color Freeze shampoo is more suitable there.

Active ingredients

• pH 4.5 Balancer Technology: brings the hair to the optimal pH of 4.5, tightens the structure from the inside and keeps the color pigments locked in the hair.
• Vegan keratin: fills the damaged areas from the inside of the hair and restores its strength and elasticity.
• Cell Equalizer Technology: seals the surface of the hair, so that water and the dryer no longer pull the color out of it.

What else you need

• Color Freeze Silver Mask
• Color Freeze Leave-In Conditioner Spray
• Color Freeze pH 4.5 Shampoo, for alternating

The ProBeauty tip. Start with the 2-minute step and increase the time only if the yellow does not disappear. Very light blonde and white hair take the pigment more easily than a medium blonde, so you do not need the maximum pause every time.

Kérastase Densifique Bain Densité Shampoo is the everyday shampoo from the Densifique range for hair that has lost its density. It strengthens the hair fiber and restores body and elasticity, making the hair look visibly fuller and thicker. It is available in a 250 ml bottle, a 500 ml refillable bottle, and a 500 ml refill.

What it does for you

• Visibly fuller hair with a thicker appearance.
• More texture, substance, and elasticity for fine hair.
• Strengthened strands, with hair that is more resistant from roots to ends.
• Weightless hydration with hyaluronic acid.
• Deeply cleansed scalp with every wash.

How to use it at home

1. Apply a walnut-sized amount to wet hair.
2. Emulsify through all the hair and massage into the scalp.
3. Rinse and wash a second time: the first wash cleanses, the second allows the ingredients to penetrate the hair fiber.
4. Rinse thoroughly, then continue with Fondant Densité or Masque Densité.
5. For the refill: unscrew the cap, pour the contents into the pump bottle without rinsing it, and mark the date and batch number on the bottle.

For what hair type

For fine hair or hair that has thinned and lost its density. It is a cosmetic shampoo, not a treatment for hair loss. If your hair falls out suddenly or you see thinning areas, see a dermatologist. For thick hair with no density issues, it will not provide any additional benefit.

Active ingredients

• Hyaluronic acid: hydrates the hair fiber and gives it volume and resistance.
• Gluco-peptides: smooth the irregularities of the cuticle for a uniform texture.
• Ceramides: strengthen the hair fiber and protect it from stress.

What else you need

• Fondant Densité Conditioner, for fine hair
• Masque Densité Mask, for medium or thick hair
• Cure Densité, leave-in scalp treatment
• Ciment Thermique, heat protection before blow-drying

ProBeauty Tip. Dry your hair with your head bent forward, using warm air at the roots and cool air at the end. The shampoo gives the hair fiber body, and drying it this way helps it stay lifted at the roots all day.

Londa Professional Anti-Dandruff Shampoo effectively cleanses the scalp, washes the hair thoroughly and restores its natural beauty. It washes hair and cleanses the scalp, regenerates and nourishes the hair, and fights dandruff.

Usage: Apply a suitable amount of shampoo to wet hair. Lather and rinse thoroughly. For optimal effect, continue treatment with a product from the same range.

Matrix Total Results Brass Off Shampoo is formulated with blue pigments, which neutralize unwanted copper and orange tones. It is perfect for brunettes and very dark blondes.

Application:
It is recommended to wear gloves when using this shampoo. Apply to wet hair and lather to cleanse. Leave on for 3-5 minutes, then rinse gently. Use the shampoo twice a week to maintain color.

Rediscover the natural beauty of your curls with Nook Magic ArganOil Curly Forever Reviving Shampoo! This professional, 100% vegan shampoo is specially formulated to gently cleanse the scalp and revitalize all types of wavy, curly, or afro hair, leaving it perfectly hydrated, shiny, and defined.

With an acidic pH that seals the cuticle and combats dryness, its formula removes impurities and excess sebum without weighing down the hair. This makes curls easy to manage, without frizz or a dull appearance.

Key Benefits:

• Gentle and invigorating cleansing for fine, oily, or voluminous hair
• Perfect curl definition without weighing them down
• Light, non-greasy texture that maintains natural elasticity
• Protection against oxidation, pollution, and dryness
• An unforgettable olfactory experience – lively and fresh fruity aromas

Precious Ingredients:

• Mango Oil: Hydrates and repairs fragile hair, giving it shine and elasticity
• Avocado Oil: Deeply nourishes, reduces split ends, and soothes the scalp
• Argan Oil: Seals in moisture, provides shine, and acts as a natural anti-frizz

Ideal for:

•  Curly, wavy, afro, or dry hair
• Clients looking for a simple and effective Curly Method routine
• People with sensitive scalps, prone to oiliness or dryness

Recommendation:

Use it as the first step in the Curly Forever Method routine and complete with the conditioner and treatments from the same range for WOW results. Your hair will be softer, more supple, and healthier, from root to tip!

Smoothing. Shine. Lasting anti-frizz control.

✨ Discover the ultimate solution for smooth, shiny, and disciplined hair with Yellow Liss Shampoo – specially formulated for unruly, frizzy, wavy, or difficult-to-manage hair. Ideal for professional use in the salon, as well as for daily at-home routine.

💖 Key benefits that transform hair:

• 💧 Gentle yet effective cleansing without drying the scalp
• 🌬️ Visibly reduces volume and frizz even in high humidity conditions (up to 80%)
• ✨ Leaves hair silky, shiny, and easy to style
• 💪 Strengthens and regenerates hair from within
• **🌿 Deeply moisturizes and creates a protective barrier against dryness

🌱 Premium active ingredients:

🔹 Keratin HT (Next-generation Keratin): penetrates deep into the hair structure, fills gaps, and provides elasticity, smoothness, and increased resistance
🔹 Amaranth seed oil: rich in vitamin E, proteins, and minerals – intensively nourishes, forms a protective film, and prevents hair dehydration

🧴 Recommended use:

1. Apply a small amount of shampoo to your palm

2. Mix with a little water to create a fine lather

3. Gently massage into wet hair and scalp for 2-3 minutes

4. Rinse thoroughly with lukewarm water
   👉 Recommended to be used together with the conditioner and mask from the Yellow Liss range for optimal results

🎯 Visible results after use:

✔️ -41% reduced volume of unruly hair – proven by regular use in combination with the entire Yellow Liss range
✔️ Smooth and disciplined hair for up to 4 days, even in high humidity conditions
✔️ Healthy appearance and natural shine – hair becomes more supple, softer, and much easier to style

Milk Shake Curl Passion Shampoo for Curly Hair

Milk Shake Curl Passion Shampoo has been specially designed for the care of curly or wavy hair. It deeply hydrates and gently cleanses, leaving hair soft and manageable, defining curls. This shampoo is paraben-free, helps with hair flexibility, and provides the strength curly hair needs. It contains organic pracaxi and babassu oils; milk proteins; fruit extracts; Integrity 41 (hydroglycolic sunflower seed extract; rich in antioxidant polyphenols) and quinoa proteins.

Features:

-paraben-free

-suitable for curly or wavy hair

-deeply hydrates

-easily detangles curly hair

-leaves it easy to manage

-ensures necessary hair flexibility

How to use: Apply to pre-moistened hair, gently massage until a dense and creamy lather forms. Leave to act for 1 minute then rinse with plenty of water. Repeat this step then apply conditioner or mask suitable for your hair.

Schwarzkopf Professional Scalp Clinix Oil Control Shampoo 300 ml is the shampoo for oily scalps in the Scalp Clinix range. It cleanses deeply, removes excess sebum and leaves the scalp with a long-lasting cooling sensation. It is the at-home step that extends the effect of Scalp Clinix treatment done in the salon.

What it does for you

• A cleaner scalp for longer: gently but effectively cleanses the scalp and hair.
• Less sebum at the roots, as the formula removes excess from the scalp.
• Prolonged feeling of freshness thanks to the cooling effect.
• Scalp balance: Biotic Technology supports the balance of the microbiome.
• SLS/SLES-free formula and silicone-free, so it does not weigh down the roots.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Apply the shampoo and create a rich lather, focusing on the scalp.
3. Gently massage with the fingertips for approximately 2 minutes, then rinse very thoroughly.
4. For a more complete effect, continue with the Scalp Clinix Oil Control mask.

For what type of scalp

For oily scalps, with roots that become greasy quickly after washing. It is not a shampoo for dandruff or for dry and irritated scalps: for these, there are the Flake Control and Soothing shampoos from the same range. If itching, redness or flakes do not go away, see a dermatologist.

Active ingredients

• Eucalyptus leaf extract and menthol: purifying and cooling; menthol amplifies the feeling of freshness on the scalp.
• Rosemary extract: antioxidant, used for skin and scalps prone to greasiness.
• Biotic Technology: fermented ingredients, such as molasses and fermented rice extract, plus edelweiss extract. Helps balance the microbiome, i.e., the microorganisms that live on the scalp.

What else you need

• Scalp Clinix Oil Control mask, the next step
• Scalp Clinix pre-shampoo scrub
• Fibre Clinix Hydrate conditioner for lengths

ProBeauty tip. Wash an oily scalp with lukewarm, not hot, water, and massage with gentle movements. Rubbing too hard can stimulate sebum production, and the roots will become greasy again more quickly.

Kérastase Spécifique Bain Divalent Refillable Shampoo 500 ml is the balancing Spécifique shampoo for oily roots and dry or damaged lengths, in a pump bottle. It rebalances the scalp while respecting the lengths and ends. The bottle is refilled with the associated shampoo refill.

What it does for you

• A feeling of freshness from the first application.
• Roots get oily more slowly: gently cleanses the scalp and removes impurities from the scalp and hair.
• Supple, light and shiny hair, with well-cared-for lengths.
• Strengthened hair fiber with vitamin B6.
• Refillable pump bottle: dispense easily and buy less plastic.

How to use it at home

1. Apply the shampoo to wet hair and lather, massaging the scalp.
2. Rinse thoroughly.
3. Continue with Masque Réhydratant, only on the lengths and ends.
4. When the bottle is empty, unscrew the refill cap and pour it into the pump bottle without rinsing it.
5. Note the refill date and the batch number from the back of the refill on the bottle.

For what type of scalp

For scalps that get oily quickly, with dry or damaged lengths. It is the right format if you wash your hair often and have already found the shampoo that suits you. For sensitive scalps with itching, choose Bain Vital Dermo-Calm. For visible dandruff, you need an anti-dandruff shampoo.

Active ingredients

• Glycine: an amino acid that regulates sebum production and gently cleanses the scalp.
• Vitamin B6: helps strengthen the hair fiber.

What else you need

• Masque Réhydratant, for dry lengths
• Bain Vital Dermo-Calm, for sensitive scalp
• Bain Divalent 250 ml, travel size

ProBeauty tip. Two pumps are usually enough for one wash on medium-length hair. If you have long hair, do two small washes instead of one large one: the first cleanses the scalp, the second creates a rich lather for the lengths.

Kérastase Curl Manifesto Bain Hydratation Douceur Shampooing 250 ml is the creamy, hydrating shampoo from the Curl Manifesto range. It is made for wavy, curly, and very curly hair. It gently cleanses, deeply nourishes the curl, and restores its shine and definition without weighing it down.

What it does for you

• Cleanses the scalp and hair of impurities and styling product residue.
• Hydrates curls without weighing them down.
• Preserves natural oils and helps maintain a healthy scalp.
• Better-defined curls, with more volume and shine.
• Sulfate-free and paraben-free formula, suitable for curls.

How to use it at home

1. Apply the shampoo to wet hair and emulsify.
2. On the first wash, focus on the scalp: massage it with your fingertips and rinse thoroughly.
3. Apply a second time; the lather is richer and cleanses from the lengths to the ends.
4. Rinse thoroughly with water and continue with the Curl Manifesto mask.

For what hair type

For all curl types: wavy, curly, and very curly, including curls loaded with styling products. On straight and fine hair, the creamy formula may weigh it down; in that case, choose a lighter shampoo.

Active ingredients

• Ceramide: a patented Kérastase ingredient that fills the micro-cracks in the hair fiber and strengthens weakened hair from within, so it retains moisture better.
• Manuka Honey: natural honey from New Zealand, rich in micronutrients, which provides extra hydration and restores shine.

What else you need

• Curl Manifesto Masque Beurre Haute Nutrition Mask
• Curl Manifesto Gelée Curl Contour Cream Gel
• Curl Manifesto Huile Sublime Repair Oil
• Curl Manifesto Refresh Absolu Spray

ProBeauty Tip. Leave detangling for the mask: do not run a comb through the curls while shampooing. Only massage the scalp and let the lather run down the lengths, so the curls do not get undone and do not frizz.

Kérastase Chroma Absolu Bain Riche Chroma Respect Shampoo 250 ml is the nourishing shampoo of the Chroma Absolu range, for colored, sensitized or damaged hair. It is designed for medium to thick hair. It cleanses and nourishes the hair, and the color fades more slowly.

What it does for you

• Protects the color from fading and washing out.
• Immediate softness and less frizz caused by coloring.
• Nourishes medium and thick hair with a rich formula.
• Helps reduce porosity, for a color that lasts longer.
• Free from sulfates, parabens and silicones.

How to use it at home

1. Wet the hair and squeeze out excess water. Apply 5 ml of shampoo, a little at a time, to 5 areas of the hair.
2. Add water, lather and massage the scalp with your fingertips. Rinse.
3. Apply another 5 ml and add water: the second lather cleanses from the lengths to the ends. Rinse thoroughly.
4. Continue with Masque Chroma Filler, Fondant Cica Chroma or Soin Acide Chroma Gloss.

For what type of hair

For colored, sensitized or damaged hair, with medium to thick strands. On fine hair it may be too rich and weigh it down; in that case choose Bain Chroma Respect. It contains no pigments, so it does not correct the shade.

Active ingredients

• Amino acid: penetrates the hair fiber and increases its strength and resistance.
• Centella asiatica: a plant long used in skincare, known for its fiber-caring and repairing properties.

What else you need

• Kérastase Soin Acide Chroma Gloss Treatment
• Kérastase Masque Chroma Filler Mask
• Kérastase Sérum Chroma Thermique Heat-Protecting Serum
• Kérastase L'Huile Chroma Éclat Oil

ProBeauty Tip. Ask your hairdresser how long to wait before the first wash after coloring, to allow the pigment to set. Then wash with warm water, not hot. Together with a gentle shampoo like this, it makes a difference in how long the color lasts.

🌈 Keep your color vibrant and shiny with Yellow Color Care Shampoo from Alfaparf – the professional shampoo specially created to prolong the intensity and luminosity of colored hair! 🌟

Its delicate formula is enriched with Goji extract – known for its antioxidant properties, and with the exclusive Aloetrix complex, which hydrates and protects the hair fiber, providing it with extra softness and vitality.

✨ Key benefits:
✔️ Maintains intense and radiant color for longer
✔️ Protects the hair fiber from external aggressions
✔️ Nourishes the hair, giving it softness and elasticity
✔️ Restores natural shine and a healthy look to the hair
✔️ Ideal for frequent use on colored or chemically treated hair

💆♀️ How to use:
Apply a suitable amount to wet hair, massage gently until a fine lather forms, then rinse well. Repeat if necessary.

🌿 Transform your hair care routine into a luxurious experience that prolongs the beauty of your color and leaves your hair incredibly silky, healthy, and full of life!

Nook Difference Leniderm Calming Shampoo is the Leniderm range shampoo for delicate hair and sensitive, irritated, or reddened scalp. It cleanses ultra-gently and soothes the scalp when it feels tight and itchy. It is gentle enough to use daily.

What it does for you

• A calmer scalp: soothes the irritated, reddened scalp with a feeling of tightness and itching.
• Ultra-gentle cleansing, suitable for daily use.
• Skin pH kept in balance, so the scalp does not become even more sensitive.
• Elastic and shiny hair, without being weighed down.
• Vegan formula, free from SLES and SLS, dermatologically tested and tested for nickel, chromium, and cobalt, without silicones and paraffins.

How to use it at home

1. Wet the hair and scalp thoroughly with lukewarm, not hot, water.
2. Apply the shampoo and massage the scalp with gentle movements.
3. Leave it on for a few minutes, then rinse carefully.
4. If necessary, repeat.

For what hair type

For delicate and sensitive hair and for an irritable, reddened, or sensitized scalp, for example after dyeing or bleaching. The brand says it is also suitable for washing children's hair. It is not a shampoo for dandruff or hair loss. If the redness, itching, or flaking does not go away, see a dermatologist.

Active ingredients

• Zanthoxylum Extract: plant extract from the Leniderm range's calming complex.
• Cardiospermum Extract: a plant used in cosmetics for sensitive skin, named by the brand as one of the key active ingredients.
• Echium Seed Oil and Sunflower Seed Extract: emollient ingredients with a protective role.

What else you need

• Leniderm Calming Scalp Lotion
• Nook Beauty Family Comfort Light Conditioner
• Alcohol-Free Energizing Sensitive Lotion
• Nook Magic Arganoil Bi-Phase Leave-In Conditioner

ProBeauty Tip. If your scalp becomes irritated after dyeing, wash with Leniderm on the first wash after coloring and on the days immediately following, until it calms down.

L'Oréal Professionnel Vitamino Color Spectrum Sulfate-Free Shampoo is the first step in the Vitamino Color Spectrum routine, the Série Expert range for color-treated hair. It is formulated with ferulic acid and citric acid, which help keep color pigments inside the hair fiber. It cleanses gently and leaves hair instantly nourished.

What it does for you

• Color stays intense from day one, because the pigments are held inside the hair fiber.
• Works on all dimensions of color: mirror shine, saturation, contrast, tone, and brightness.
• Unwanted reflections are neutralized, while light and dark shades maintain their level.
• Clean, instantly nourished, and stronger hair.
• Vegan and sulfate-free formula, with a fragrance featuring fruity, floral, and amber notes.

How to use it at home

1. Apply evenly to wet hair.
2. Lather until a rich foam appears.
3. Rinse thoroughly.
4. Follow with Vitamino Color Spectrum conditioner or mask, then with the Glass Shine serum.

For what type of hair

For any color-treated hair: fine, normal, or thick. If you have color-treated or bleached blonde hair that is yellowing, alternate it with the Purple shampoo from the same range. The 500 ml refill refills the 300 ml or 500 ml bottle.

Active ingredients

• Ferulic acid: the key ingredient of the Vitamino Color Spectrum range, which helps color stay intense from day one.
• Citric acid: works together with ferulic acid and helps lock dye molecules inside the hair fiber.

What else you need

• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Mask 250 ml
• Vitamino Color Spectrum Glass Shine Serum
• Vitamino Color Spectrum Purple Purple Shampoo

ProBeauty Tip. If you have color-treated blonde hair, use the Purple shampoo at least once a week instead. For the rest of your washes, stick to the Spectrum shampoo so as not to overload your hair with purple pigment.

🔹 Strengthen, repair, and protect your hair with Alfaparf Milano Semi di Lino Reparative Shampoo! Specially formulated for damaged hair, this professional shampoo helps to reconstruct the hair fiber, providing it with strength, elasticity, and added shine.

🌿 Advanced formula for visibly healthier hair
✔️ Urban Defense Pro – Protects hair against pollution and aggressive environmental factors.
✔️ Repairing technology – Gently cleanses, restores hair structure, and re-establishes optimal nutrient levels.
✔️ Sulfate, paraffin, and mineral oil free – Gentle formula that maintains hydration and protects color.

✅ Key benefits:

✅ Repairs and reconstructs damaged hair fiber
✅ Strengthens capillary structure and improves elasticity
✅ Protects against pollution and external aggressors
✅ Provides intense hydration and added shine
✅ Gently cleanses, without compromising hair health

🛠 How to use:

✔️ Apply to wet hair, massage gently to activate the repairing ingredients.
✔️ Rinse thoroughly, then repeat if necessary.
✔️ For optimal results, continue your routine with the conditioner or reparative treatment from the Semi di Lino range.

💙 Transform damaged hair into strong, elastic, and shiny hair with Alfaparf Milano Semi di Lino Reparative Shampoo! 💙

Experience a superior level of hair cleansing and care with K18 Peptide Prep pH Maintenance Shampoo, a product designed to provide effective and gentle cleansing simultaneously. Formulated to maintain the natural pH balance of the hair and scalp, this shampoo not only cleanses but also smooths the hair cuticle, leaving it hydrated and easy to style.

Key ingredients:
K18PEPTIDE: This revolutionary molecule, the result of eight years of biotechnological research, is essential for the extraordinary efficacy of this shampoo. Its ability to penetrate deep into the hair fiber and repair damage at a molecular level sets it apart and makes it an indispensable tool in any hair care routine.
Balanced pH: The formula with a pH between 4.5 and 5.5 ensures that the hair and scalp remain healthy and protected, without disrupting their natural balance.

Benefits:
Maintains healthy hair: The gentle formula of this shampoo ensures your hair remains healthy and hydrated, without affecting its natural balance.
Color-safe: Not only does it protect hair health, but this shampoo is also safe for use on color-treated or chemically treated hair, keeping colors vibrant and shiny.
Dermatologically tested: Without sensitizing the hair or scalp, this shampoo has been dermatologically tested to ensure it is suitable for all skin and hair types.

How to use:
1. Daily use: Gentle enough for daily use, this shampoo can be used every time you wash your hair.
2. Massage into hair: Apply the shampoo to your hair and scalp, focusing on the root area.
3. Rinse thoroughly: Rinse well with warm water to completely remove the product.
4. Repeat if necessary: If needed, repeat the procedure for a deeper cleanse or to keep your hair feeling fresh and clean.

Blonde hair requires special care, as a yellow undertone may appear after coloring, which needs to be neutralized. Specifically for this purpose, the Matrix brand created Total Results Color Obsessed So Silver Shampoo. The shampoo perfectly cleanses the strands and scalp of impurities and also fulfills its main function: it eliminates unwanted unsightly shades. After using it, the hairstyle acquires a dazzling shine. The cosmetic product is suitable for daily use and combines perfectly with the conditioner for colored curls with antioxidants - Matrix Total Results Color Obsessed.
How to use: wear gloves! To enhance the cool tone effect, leave on for up to 10 minutes. Rinse.

Milk Shake Argan Oil Shampoo

Argan Oil shampoo gently removes all impurities from the scalp and hair, providing the necessary hydration. The unique sulfate-free formula of the shampoo, based on argan oil, rice, and wheat protein, offers deep hydration, added shine, and a feeling of full and delicate hair. It maintains the color of dyed hair and has an anti-frizz effect.

Features:

-cleans gently and effectively

-active ingredients

-leaves hair silky and easy to manage

-provides intense shine

-anti-frizz effect

-sulfate-free

How to use: Apply to pre-wetted hair, massage gently until a dense and creamy lather forms. Leave on for 1 minute, then rinse thoroughly with plenty of water. Repeat this step, then apply the appropriate conditioner or mask for your hair.

Alfaparf Milano Semi di Lino Volumizing Low Shampoo is the delicate volumizing shampoo from the Volume range, for fine hair. It gives the hair fiber density, for natural volume. The hair gains body, without a feeling of stiffness.

What it does for you

• Natural volume and body for fine hair, right from washing.
• Gently cleanses: SLES-free formula, gentle on the scalp, hair, and color.
• Does not weigh down the hair, with an incredible feeling of lightness.
• Hydrates and helps the hair stay hydrated when the weather changes.
• Rich and creamy foam, with a floral-fruity fragrance, with notes of peony.

How to use it at home

1. Apply the shampoo to wet hair.
2. Emulsify it, massaging the scalp.
3. Rinse well.
4. Repeat if necessary, then continue with the foam conditioner from the same range.

For what type of hair

For fine hair, which is limp and does not hold volume, natural or dyed. You can use it often. If your hair is thin and has lost its natural volume with age, the Density range is designed exactly for this.

Active ingredients

• Volume Boost Complex: gives the fiber volume and body, from roots to ends.
• Climate-Proof: a barrier that keeps the hair hydrated when humidity and temperature change.
• Urban Defence Pro: a shield against pollution, which protects the hair strand from city aggressions.
• Color Fix Complex: UV filter and antioxidant, so that dyed hair keeps its beautiful color for longer.

What else you need

• Semi di Lino Volume Foam Conditioner
• Semi di Lino Volume Spray for Roots
• Semi di Lino Density Lotion in Ampoules
• Semi di Lino Leave-In Density Cream

ProBeauty Tip. Dry the hair with the head bent forward until it is almost dry, then finish normally. Root volume lasts longer than if you dry it straight from the beginning.

Say goodbye to dry, dull, and lifeless hair with the new Matrix Food For Soft, the professional shampoo that instantly transforms your hair's texture and hydration! Created specifically for all dry hair types and textures, including color-treated hair, this revolutionary shampoo is infused with Avocado Oil rich in essential fatty acids and Hyaluronic Acid, the miracle ingredient known for its ability to retain up to 1000x its weight in water.

Its creamy texture gently but effectively cleanses, removing impurities and excess sebum without compromising the scalp's natural balance. Each application offers a luxurious sensory experience, enveloping strands in deep hydration and leaving hair soft, supple, and incredibly silky.

💧 Visible results:

• 7x more hydration for up to 72 hours*

• 5x more softness and elasticity

• Revitalized, smooth, and vibrant hair

🌿 What makes it special:

• Professional, gentle formula

• With Hyaluronic Acid – for intense hydration and repair

• With Avocado Oil – for shine, suppleness, and protection

• Ideal for natural or color-treated hair

• Suitable for frequent use

✨ How to use:
Apply a coin-sized amount of shampoo to wet hair. Massage until a rich lather forms, then rinse thoroughly. For optimal results, use in combination with the conditioner or mask and oil from the Food For Soft range.

*Instrumental test: full system (shampoo, conditioner or mask + oil) vs. non-conditioning shampoo.

💖 Transform your hair care routine into a moment of pure indulgence – with Matrix Food For Soft, your hair will look and feel fabulous every day!

Fortifying shampoo, an adjuvant for preventing and treating hair loss.

Enriched with Tuscan grape extract (Vitis Vinifera), glycolic extract of rosemary and nettle, along with hydrolyzed wheat and soy proteins that prevent and treat hair loss. Effectively cleans hair and scalp, revitalizing and stimulating hair growth.

Features:

-Revitalizing shampoo

-Suitable for hair prone to shedding

-Natural extracts

-Effectively cleans hair and scalp

How to use: Apply to pre-moistened hair. Gently massage until a dense lather forms, leave on for 1-2 minutes, then rinse thoroughly. Repeat this step, then follow with conditioner/treatment suitable for your hair.

Discover the secret to impressively voluminous hair with Schwarzkopf Professional BC Bonacure Clean Performance Volume Boost Shampoo. Created especially for fine hair, this shampoo transforms every wash into a revitalizing experience, effectively eliminating scalp sebum and residues that can weigh hair down.

Features

Bonacure Volume Boost Professional Shampoo comes with a series of essential features for optimal fine hair care:

• Gentle Cleansing: Its lightweight formula gently cleanses fine hair, providing volume from the very first wash.
• Improved Hair Structure: Thanks to creatine, the shampoo improves the internal hair structure, giving it a more voluminous look in the long term.
• Anti-Frizz Protection: Hair remains protected from frizz effects, staying manageable and easy to style.

Ingredients

Formulated with high-quality ingredients, the volume shampoo guarantees complete care for fine hair:

• Vegan Keratin: Revitalizes the internal hair structure, providing elasticity and strengthening.
• Cell Equalizer Technology: Gives hair a revitalized surface, shine, and a healthy look, improving elasticity.
• Creatine: Nourishes the hair and provides the necessary energy to support lasting volume.
• Care Polymers: Protect hair from static electricity.

Schwarzkopf Professional BC Bonacure Clean Performance Volume Boost Shampoo is a 100% vegan product, free from sulfates, silicones, mineral oils, microplastics, and artificial colorants, packaged in 97% recycled plastic containers.

How to Apply

Use the professional shampoo for fine hair as follows for best results:

1. Apply shampoo to wet hair.
2. Lather well, leave on for 1 or 2 minutes to allow the ingredients to penetrate and strengthen the hair fiber.
3. Rinse thoroughly. Repeat the shampooing step for a deep scalp cleanse.
4. Continue your hair care routine by applying Volume Boost conditioner.

Regular use of Schwarzkopf Professional BC Bonacure Volume Boost Shampoo ensures voluminous, healthy-looking hair protected from external aggressions, making it the perfect choice for those who want to maximize their volume without compromising hair health.

Schwarzkopf Professional Bonacure Color Freeze Shampoo 250 ml is the Clean Performance generation shampoo from the Color Freeze line. It gently cleanses color-treated and highlighted hair and brings it to the optimal pH of 4.5, so the shade does not fade quickly. It is suitable for both color-treated hair and at-home washing.

What it does for you

• Gently cleanses color-treated hair without drying it out.
• Color that fades more slowly, thanks to pH 4.5 technology.
• Protection for the hair fiber, inside and on the surface.
• No SLS/SLES sulfates, no silicones, and no artificial colorants.
• Vegan formula, without ingredients of animal origin.

How to use it at home

1. Apply approximately 7 g of shampoo to wet hair.
2. Gently massage the scalp and let the foam run through the lengths.
3. After 1–2 minutes, rinse very thoroughly.
4. Follow with a Color Freeze conditioner or mask.

For what type of hair

For color-treated and highlighted hair that quickly loses its color shine. If you want to neutralize yellow tones in blonde or white hair, choose the Silver shampoo. The 250 ml bottle is great to try or to take on trips.

Active ingredients

• pH 4.5 Balancer Technology: brings the hair fiber to the optimal pH of 4.5, tightens the internal structure, and keeps color pigments locked inside the fiber.
• Vegan keratin: fills damaged areas inside the hair fiber and restores its strength and elasticity.
• Cell Equalizer Technology: seals the surface of the hair fiber, so that water and the dryer no longer wash out the color.

What else you need

• Color Freeze pH 4.5 Conditioner
• Color Freeze Mask for Color-Treated Hair
• Color Freeze Leave-In Conditioner Spray

ProBeauty Tip. If you have long hair, wash twice with small amounts instead of once with a lot of product. The first wash removes residue, the second cleanses the scalp and lathers more easily.

✨ Keep hair smooth and supple for up to 3 months! Alfaparf Milano Lisse Design Keratin Therapy Shampoo is specially formulated to gently cleanse hair and scalp, while maintaining the professional straightening effect. Its advanced formula, enriched with Kera-Collagen Complex and babassu oil, leaves hair silky, disciplined, and shiny, without weighing it down.

💡 Key ingredients for smooth and healthy hair:
✅ Kera-Collagen Complex – Innovative technology based on biomimetic keratin, which helps maintain the structure of straightened hair.
✅ Babassu Oil – Provides deep hydration and protects the hair fiber against dryness.

🌟 Key Benefits:

✔️ Gently cleanses and protects hair structure
✔️ Maintains professional straightening effect for 3 months
✔️ Provides hydration and anti-frizz protection
✔️ Improves combability and smooths the hair cuticle
✔️ Leaves hair soft, shiny, and easy to manage

🛠 How to use:

1️⃣ Apply an appropriate amount of shampoo to wet hair.
2️⃣ Gently massage scalp and hair until a rich lather forms.
3️⃣ Rinse thoroughly with warm water.
4️⃣ Repeat application, if necessary.

💎 For optimal results, complete your routine with the mask and treatments from the Alfaparf Milano Lisse Design Keratin Therapy range.

🔹 Ideal for keratin-treated hair, providing long-lasting smoothness and an impeccable look!

Schwarzkopf Professional Fibre Clinix Vibrancy Shampoo is the Vibrancy range shampoo for color-treated hair. It cleanses gently and protects color intensity, so your shade doesn't fade from wash to wash. Hair remains shiny, with a smooth surface.

What it does for you

• Gently cleanses all types of color-treated hair, without SLS and SLES sulfates.
• Protects and seals color intensity with every wash.
• Shine and a smoother hair strand surface.
• Prepares hair for the Vibrancy treatment or for the BONDXTEND service at the salon.

How to use it at home

1. Wet hair thoroughly.
2. Apply shampoo, massage and rinse well.
3. Repeat if necessary.
4. Follow with Vibrancy Conditioner, left on for 2 minutes, or Vibrancy Treatment.

For what hair type

For all types of color-treated hair, with permanent or demi-permanent dye. If your hair is not color-treated but is dry, the Hydrate range is better suited for you. If it is color-treated and breaking, combine it with the Fortify treatment.

Active ingredients

• BONDXTEND Technology: creates and maintains additional bonds in the hair fiber. This reactivates the results of the Fibre Clinix service at the salon at home.
• AHA (lactic acid and citric acid): prolong color intensity, for a vibrant shade and shine. The pH of 4.5 helps rebalance the hair strand structure and protects color from fading.

What else you need

• Fibre Clinix Vibrancy Conditioner
• Fibre Clinix Vibrancy Treatment
• Fibre Clinix Vibrancy Leave-In Spray Conditioner
• Fibre Clinix Fibre Sealer Leave-In Cream
• Wide-tooth comb

ProBeauty tip. Wash color-treated hair with warm water and rinse with cooler water at the end. Hot water opens the cuticle and speeds up color loss, no matter how good the shampoo is.

Kallos KJMN Fortifying is an anti-dandruff shampoo for normal hair and hair prone to greasiness. It helps eliminate visible dandruff and, thanks to its natural ingredients, strengthens hair along its entire length. The hair becomes more resistant and shinier.

What it does for you

• Helps eliminate visible dandruff with regular use.
• Strengthens the hair along its entire length.
• Shinier hair on the surface.
• Cares for the scalp with provitamin B5.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Massage the shampoo into the scalp gently with your fingertips.
3. Leave the foam on the scalp for a few moments.
4. Rinse thoroughly.
5. Use regularly for long-lasting results.

For what hair type

For normal hair and hair prone to greasiness, with a scalp prone to dandruff. It is not designed for dry, sensitive, or irritated scalps. If dandruff is abundant, appears suddenly, or your scalp itches intensely, seek advice from a dermatologist. The 500 ml bottle is good for seeing how your scalp reacts, while the 1000 ml bottle is more economical.

Active ingredients

• Piroctone olamine: the anti-dandruff ingredient in the formula.
• Mint extract: part of the natural ingredients in the formula.
• Provitamin B5: cares for the scalp.

What else you need

• Kallos KJMN Deep Cleansing Shampoo for oily hair
• Kallos KJMN Nourishing Conditioner, only on the lengths
• Kallos KJMN Volumizing Shampoo

ProBeauty tip. Wash brushes and combs once a week when using anti-dandruff shampoo. Otherwise, the scalp comes into contact with old deposits again.

Alfaparf Milano Semi di Lino Scalp Energizing Low Shampoo is the gentle shampoo from the Scalp range for weak hair with a tendency to fall out. It gently cleanses and gives hair new vitality and energy. It helps restore the balance, strength and structure of the scalp and hair.

What it does for you

• Gentle cleansing for the scalp, hair and color.
• Vitality for weak hair, from the roots.
• A feeling of freshness with every wash, with mint notes.
• Rich and creamy foam, despite being SLES-free.
• Does not weigh down the hair, suitable for frequent use.

How to use it at home

1. Apply the shampoo to wet hair.
2. Emulsify it, massaging the scalp with the pads of your fingers.
3. Rinse thoroughly.
4. Repeat if necessary.
5. Follow with an Energizing Lotion vial on the scalp.

For what type of scalp

For the scalp that supports weak, thinning hair with a tendency to fall out. It is not an anti-dandruff shampoo; for dandruff, the range has Purifying Low Shampoo. If hair falls out suddenly or in large quantities, see a dermatologist first.

Active ingredients

• Microbiotic System: a blend of probiotics and prebiotics, for a balanced scalp.
• Biorenew Complex: a blend of natural ingredients that, according to the brand, supports hair vitality from the roots.

What else you need

• Scalp Energizing Lotion Vials
• Scalp Energizing Tonic Lotion
• Semi di Lino Density Conditioner for fine hair

ProBeauty Tip. Leave the foam on the scalp while you rinse your body, then rinse your hair thoroughly. A massage done calmly, not in a hurry, counts just as much as the product.

Schwarzkopf Professional Fibre Clinix Bondfinity Purifying Shampoo is the deep-cleansing shampoo that starts the Bondfinity routine. It removes everything that builds up on the hair over time: styling product residue, pollutants, dirt, oils, metals, and minerals. This way, the treatment that follows works on clean hair.

What it does for you

• Deep cleansing without drying out the hair.
• Removes deposits of products, pollutants, dirt, oils, metals, and minerals.
• Gentle on the hair and scalp, as described by the brand.
• Color-safe: it is safe for color-treated hair.
• Clean and refreshed feeling after rinsing.

How to use it at home

1. Wet the hair thoroughly.
2. Apply an appropriate amount of shampoo and massage well.
3. Rinse and repeat if necessary.
4. Continue with the Bondfinity treatment suitable for your hair: for fine hair or for coarse hair.

For what hair type

For all hair types, especially when you frequently use sprays, oils, or other styling products. It is also useful when water leaves deposits on the hair. If you only want a gentle and nourishing wash, the brand has the nourishing Bondfinity shampoo in the same line.

Active ingredients

• Bondfinity Technology: creates permanent bonds in the hair shaft and locks in the hair's own keratin for long-lasting strength.
• Deep-cleansing formula: deeply cleanses and repairs all hair types. It is free from SLS and SLES sulfates.

What else you need

• Fibre Clinix Bondfinity Treatment for Fine Hair
• Fibre Clinix Bondfinity Treatment for Coarse Hair
• Fibre Clinix Fortify Booster
• Fibre Clinix Bondfinity Nourishing Shampoo
• Fibre Clinix Fibre Sealer Leave-In Cream

ProBeauty Tip. You do not need it for every wash. Use it before the Bondfinity treatment or when you feel your hair is weighed down and lacks volume. Otherwise, a Fibre Clinix shampoo will be enough for your needs.

Alfaparf Milano Semi di Lino Scalp Balancing Low Shampoo is the rebalancing shampoo from the Scalp range for scalps with excess sebum. It cleanses gently, normalizes the scalp and restores its balance. The formula is SLES-free.

What it does for you

• Less sebum on the scalp, with long-lasting action.
• Clean and rebalanced scalp, without being stripped.
• Gentle on hair and color, suitable for frequent washing.
• Rich and creamy foam, with a citrus and green tea fragrance.
• Does not weigh down the hair, so the roots remain airy.

How to use it at home

1. Apply the shampoo to wet hair and emulsify.
2. Gently massage the scalp.
3. Leave it on for 2–3 minutes.
4. Rinse thoroughly. Repeat if necessary.

For what type of scalp

For oily scalps that make hair look dirty shortly after washing. If you also have dandruff, choose Purifying Low Shampoo. For dry or sensitive scalps, a soothing shampoo is more suitable.

Active ingredients

• Microbiotic System: a blend of probiotics and prebiotics for a balanced scalp.
• Sebonorm Complex: an active ingredient that reduces scalp oil by acting on the pores.

What else you need

• Scalp Energizing Tonic Lotion
• Semi di Lino Volume Foam Conditioner
• Scalp Purifying Anti-Dandruff Shampoo

ProBeauty Tip. Wash your hair with warm water and rinse with cooler water at the end. On an oily scalp, very hot water and vigorous rubbing do not help; they only cause irritation.

✨ Discover the ultimate radiance for blonde hair with Kérastase Blond Absolu Bain Lumière! This illuminating and hydrating shampoo is specially designed for bleached, highlighted, or natural blonde hair, giving it a healthy, silky, and radiant look. Its formula, enriched with hyaluronic acid and edelweiss flower, repairs the hair fiber, intensely hydrates, and protects hair against harmful external factors.

🌟 Key Benefits:
✅ Deep hydration – Hyaluronic acid restores the hair structure and prevents dehydration.
✅ Intense shine – Hair becomes up to 8x shinier and 11x more resistant to breakage (when used with Cicaflash treatment).
✅ Antioxidant protection – Edelweiss flower protects hair against daily aggressors and maintains its natural beauty.
✅ Light & revitalizing formula – Gently cleanses, leaving hair silky, supple, and full of vitality.
✅ Perfect for frequent use – Alternate with Bain Ultra-Violet to neutralize unwanted yellow tones.

📌 How to use:

1️⃣ Apply to wet hair and gently massage the scalp to activate the formula.
2️⃣ Emulsify and rinse thoroughly.
3️⃣ Repeat application for deeper cleansing and optimal results.
4️⃣ Follow with Cicaflash conditioner or Blond Absolu mask for an impeccable blonde.

💜 Hydrate, illuminate, and protect blonde hair with Kérastase Blond Absolu Bain Lumière! 💜

Schwarzkopf Professional Scalp Clinix Anti-Hair Loss Shampoo 300 ml is the Scalp Clinix range shampoo for thinning hair. It gently cleanses the scalp and hair, leaves the scalp feeling hydrated and, when used with a massage, supports microcirculation. It is the first step in the routine the brand recommends with the Anti-Hair Loss serum.

What it does for you

• Clean and hydrated scalp: gently cleanses and leaves a feeling of hydration.
• Supported microcirculation when applied with a massage.
• Strengthened follicles: the formula helps to strengthen them.
• Prepares the scalp for the Anti-Hair Loss serum.
• Balanced scalp: Biotic Technology supports the balance of the microbiome.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Apply the shampoo to the scalp and lather.
3. Massage for approximately 2 minutes in circular motions with the fingertips.
4. Rinse thoroughly, then apply the Anti-Hair Loss serum to the scalp.

For what type of scalp

For thinning hair that is losing its density, on any type of scalp. It is not a product for dandruff or for an irritated scalp. The brand's manual reminds that prolonged stress, a medical condition, a medical treatment, or an infection can lead to hair loss. If hair falls out suddenly, in large quantities, or in patches, or if the scalp remains red, irritated, or with thick scales, see a dermatologist: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Tartrate carnitine, taurine, and echinacea extract: a combination that energetically supports the hair follicle in the growth phase.
• Ginseng extract: stimulates blood circulation and is considered revitalizing for the scalp.
• Biotic Technology: fermented ingredients, such as molasses and fermented rice extract, plus edelweiss extract. Helps balance the microbiome, i.e., the microorganisms that live on the scalp.

What else you need

• Scalp Clinix Anti-Hair Loss Serum, the next step
• Scalp Clinix Pre-Shampoo Scrub
• Lightweight Fibre Clinix Hydrate conditioner for lengths

ProBeauty tip. Mark your washing and serum days on a calendar. For thinning hair, consistency counts more than quantity: a regular routine over a few weeks tells you more than a single use.

Illumyna Daily Shampoo is an ideal shampoo for daily use, suitable for all hair types. Its delicate formula, enriched with fermented rice water, active black tea water, and seaweed extract, effectively cleanses the hair, leaving it light, fresh, and revitalized. Perfect for normal, fine, or lifeless hair.

Key Benefits:

• Gentle Cleansing: Suitable for daily use without damaging hair or scalp.
• Revitalizes and Lightens: Helps hair gain volume and natural shine.
• Antioxidant Protection: Prevents damage caused by environmental factors.
• Gentle Hydration: Provides necessary hair hydration without weighing it down.

Active Ingredients:

• Fermented Rice Water:
  Rich in amino acids, proteins, and vitamins, this water helps smooth and hydrate the hair shaft. With a slightly acidic pH, it regulates the scalp, preventing irritation and providing a natural shine.

• Active Black Tea Water:
  Known for its antioxidant properties, black tea protects against pollution and oxidative stress. Additionally, it helps regulate sebum, providing a feeling of freshness and balance to the scalp.

• Seaweed Extract:
  Seaweed extract is rich in vitamins and minerals that deeply nourish the hair. It has hydrating and detangling properties, making it ideal for frequently washed hair.

How to use:

1. Apply an adequate amount of product to damp scalp and hair.
2. Massage gently to create lather.
3. Rinse well and repeat if necessary.

Who is it recommended for?

• People who wash their hair daily or frequently.
• Suitable for all hair types, including normal, fine, or lacking volume.

The Result:

With Illumyna Daily Shampoo, your hair will be clean, light, and full of vitality. Its gentle formula allows you to keep your hair hydrated and healthy, even with frequent washing.

Kérastase Nutritive Bain Satin Riche Shampoo is the richest shampoo in the Nutritive range, for very dry hair. It contains anti-dryness polymers and essential nutrients that nourish and strengthen the hair fiber, with a light result. You can find it in a 250 ml bottle and in a large 1000 ml size.

What it does for you

• Deeply cleanses and restores dry hair, bringing back hydration and comfort.
• Intense nourishment and strength for very dry hair, without weighing it down.
• Restored shine and more structure for the hair.
• Creamy, friction-free lather, also suitable when your scalp feels itchy.
• For everyday use, like the entire Nutritive range.

How to use it at home

1. Apply the shampoo to wet hair.
2. Massage until it lathers.
3. Rinse thoroughly and repeat if necessary.
4. Follow with Lait Vital or Masquintense Riche on the lengths and ends.

For what hair type

For very dry, rough-feeling, and dehydrated hair, leaning towards medium to thick. If your hair is only dry or fine, Bain Satin is the lighter option. For oily or dandruff-prone scalps, you need a different type of shampoo.

Active ingredients

• Plant-based proteins from wheat, corn, and soy: they act as a supplement for the hair. Together with fatty acids, omega, and vitamins, they bring essential nutrients to the dry hair fiber.
• Niacinamide: a derivative of vitamin B3 that maintains nourishment in the hair and strengthens its protective barrier, for a long-lasting healthy appearance.
• Plant-based glycerin: increases the formula's hydrating power.

What else you need

• Kérastase Nutritive Lait Vital Conditioner 200 ml
• Kérastase Nutritive Masquintense Riche Mask 200 ml
• Nutritive Nectar Thermique Heat-Protecting Milk
• Kérastase Nutritive 8H Magic Night Serum

ProBeauty Tip. On very dry hair, concentrate the lather on the scalp and roots. The lengths are sufficiently cleansed when you rinse, and the ends don't get dried out further. The 1000 ml size is a great value if the whole family uses it.