Oxidants activate the dye or bleaching powder and determine how much the hair will lighten. In this category, you'll find over 75 professional cream, oil, or gel oxidants in concentrations from 1.9% to 12%, for colorists and for those who dye their hair at home with salon products.
Oxidant concentrations and what they are used for
- 1.9% (6 vol): for demi-permanent and tone-on-tone coloring without lightening, such as Londacolor Oxidant demi-permanent.
- 3% (10 vol): for darkening the shade, tone-on-tone, or minimal lightening.
- 6% (20 vol): the most commonly used concentration, for gray coverage and light lightening.
- 9% (30 vol) and 12% (40 vol): for greater lightening with dye or for bleaching, depending on the manufacturer's recommendation.
How to choose the right professional oxidant
The first criterion is compatibility: the oxidant from the same range as the dye follows the indicated mixing ratio and gives a predictable shade. For Igora Royal, choose Igora Royal Oil Oxidant; for Koleston Perfect ME+, choose Wella Welloxon Perfect; and for Igora Vibrance, use the dedicated gel activator. The second criterion is texture: cream oxidant stays well on the hair strand and does not run, while oil oxidant makes the mixture more fluid and easier to apply.
Quantity also matters: if you work frequently, 1000 ml bottles from Silky Oxygen, Indola Cream Developer, or Schwarzkopf Professional are more practical.
Oxidants for dye, bleaching, and eyelashes
In addition to oxidants for dye, you'll find options designed for bleaching, such as BlondMe Premium Developer, to be used with bleaching powder. There is also a 3% (10 vol) liquid oxidant from ETB Eyes for dyeing eyelashes and eyebrows. You can find the dyes they are combined with in professional hair dyes.
Why buy oxidants from ProBeauty
You'll find oxidants from Schwarzkopf Professional, Wella Professionals, Londa, Nook, Yellow, Silky, Kallos, Puring, Sensus, and ETB Hair, so you can match the oxidant with the dye you already use. They are professional products used in salons, with guidance on choosing the concentration and delivery throughout the country.
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77 products
Schwarzkopf Professional Igora Royal 6% Oxidant with Oil 20 vol is the oxidant you choose when coloring tone-on-tone or when you want to lighten by one or two tones. For many Igora Royal shades, it covers gray hair. Without it, Igora Royal dye will not activate. Mix 1:1 with the dye.
What it does for you
- Covers gray hair together with the dye, for the Igora ranges and shades for which the brand indicates 6%.
- Lightens the color by 1–2 tones, just enough to change the shade without bleaching.
- Also works for tone-on-tone coloring when you just want to refresh the shade.
- The oil in the formula makes the mixture easier to spread through the hair.
- It is the maximum concentration the brand allows for working on the scalp during bleaching.
How to use it at home
- Mix 1:1 with Igora Royal dye: 60 ml of oxidant to one 60 ml tube.
- Mix until you get a smooth, lump-free cream, and use the mixture immediately.
- Apply to dry, unwashed hair, wearing gloves.
- Leave to work for 30–45 minutes, without a cap or dryer.
- Rinse until the water runs clear and wash with a shampoo for colored hair.
For what type of hair
For any type of hair colored with Igora Royal. For gray hair, the oxidant is chosen according to the Igora range and shade you are using, so check the instructions on your dye page. If you just want to darken the color, without any lightening, choose 3%. If you want to lighten by more than two tones, you need 9% or a bleaching powder, not this oxidant.
What else you need
- Igora Royal dye, 60 ml
- Mixing bowl
- Dye brush
- Nitrile gloves, size M
- Dyeing capes
- Bonacure Color Freeze shampoo, after dyeing
ProBeauty tip. Get the 60 ml bottle if you dye once every six weeks with a single tube. The liter is much cheaper per milliliter, but the oxidant loses its potency after opening, and by the end of the year you will throw away half of it.
Schwarzkopf Professional trainer tip. Choose 6% when you want to lighten by 1–2 tones in a controlled way or when your Igora range and shade require it for gray coverage. To cover evenly, start applying to the areas with the most gray hair or the hardest to cover, and keep them well covered with dye throughout the processing time.
Nook Service Color Activator 6% 20Vol Oxidant
For maximum results during the hair coloring service with The Origin Color dye, we recommend using The Service Color Oxidizer.
Its rich and creamy composition allows the user to obtain a mix that is very easy to apply, adheres perfectly to the hair, thus helping the pigments penetrate the hair shaft. Its formula, enriched with Baobab oil, guarantees delicate protection during bleaching and leaves hair shiny, soft, and hydrated.
Silky Oxygen 6% 20 vol 1000 ml is Silky's oxidizing cream emulsion, with Limnanthes alba seed oil. Choose the 6% (20 vol) version when you want Silky hair dye to lift the hair by 1–2 shades.
What it does for you
- Faithfully transferred color, with all its nuances, thanks to the creamy texture that bonds well to the hair strand.
- Stable color, because the oxidant is stabilized, with balanced concentration and pH.
- Protects the skin and hair during application, thanks to Limnanthes alba oil.
- Shiny and elastic hair after the technique, with an emollient and conditioning effect.
- 1000 ml bottle, enough for many applications.
How to use it at home
- Wear gloves and avoid contact with the eyes. If it gets into the eyes, rinse immediately.
- For dyeing: mix the oxidant with Silky Coloration Cream in a 1:1.5 ratio, meaning 50 ml of dye with 75 ml of oxidant. Apply first to the roots and leave for 30 minutes.
- For bleaching with Bleaching Powder White: one part powder and two parts oxidant. The time varies between 20 and 50 minutes, depending on the hair and technique.
- Close the bottle tightly after each use.
For what hair type
For any hair type when you want to lift the shade by 1–2 tones or perform a gentle bleaching with Silky powder. For tone-on-tone, it is too strong: for that, Silky recommends 3%. For more than 2 tones, choose 9%.
Active ingredients
- Limnanthes alba seed oil: forms a protective film on the scalp and the hair strand, adds shine and a soft touch.
What else you need
- Silky Coloration Cream hair dye
- Silky White bleaching powder
- Silky Oxygen 9%, for 2–3 tones
- Dye bowl
- Dyeing brush
ProBeauty tip. Use a kitchen scale or a graduated cup: 50 ml of dye and 75 ml of oxidant make a cream that does not run. Too much oxidant dilutes the color.
Yellow Peroxide Tech+ 6% 20 vol cream developer is the developer you mix with Yellow Color dye or Yellow bleaching powders. Yellow Color covers gray hair and lifts the color by one shade. Its formula contains argan oil and the Aloetrix complex.
What it does for you
- Activates the dye or bleach: Yellow makes it a versatile product for both coloring and bleaching.
- Easy to mix: it is stabilized hydrogen peroxide with a creamy texture.
- Easier to comb through: the Aloetrix complex improves hydration and combability and protects the hair fiber on the outside.
- Softer hair: argan oil restores vitality and softness to the hair.
- The exact concentration you need: the line has 5 formulas, from 5 to 40 volume.
How to use it at home
- Put on gloves and a cape. Perform the sensitivity test described in the dye instructions.
- Mix the Yellow Color dye with the developer in a 1:1.5 ratio in a mixing bowl: one part dye, one and a half parts developer.
- Apply the mixture evenly with a brush immediately after preparing it.
- Leave on for 35–40 minutes, as recommended by Yellow for coverage and a one-shade lift.
- Rinse thoroughly and wash the hair with a shampoo for color-treated hair.
For what type of work
Choose it when you want to cover gray hair and end up with a lighter shade than your base. Yellow also uses it with 7 Levels powder in the In & Out bleaching technique. If you want the same or a darker shade, take 3%. For a two-shade lift, you need 9%.
Active ingredients
- Argan oil: rich in Omega 3, Omega 6, and vitamin E, it restores vitality and softness to the hair.
- Aloetrix: Yellow complex with aloe vera, wheat proteins, and a UV filter, for hydration and easy combing.
What else you need
- Yellow Color permanent dye
- Yellow Bleach 7 Levels bleaching powder
- Yellow Protective Oil vials for scalp and hair
- Yellow mixing bowl
- Dyeing brush
- Nitrile gloves, size M
ProBeauty tip. Take the 150 ml bottle if you only dye the roots once every few weeks: it is enough for one application and does not stay open. The liter is worth it if you dye often or also use bleach.
ETB Eyes Liquid Oxidant for Eyelash and Eyebrow Dye 3% 10VOL 100ml
Liquid oxidizer 3%. Preparation: use cream and protective
sheets as instructed. Mix 2 cm of dye and 10 drops of liquid
oxidizer to create a creamy paste. Apply to eyelashes and
eyebrows. Processing time: 5-10 min. Also available: cream
oxidizer, for those who prefer a creamy consistency over a
liquid one. Use either variant, the result is identical, choose
the one that suits you best. Content: 100 ml. Approximately
200 applications. For professional use only. Avoid contact
with eyes. Rinse eyes immediately if product comes into
contact with them.
Schwarzkopf Professional Igora Royal Oxidant with Oil 9% 30 vol is the oxidant you choose when you want to go lighter, not just change the reflection. The brand manual recommends it for lightening by 2–3 levels and for the Absolutes shades on hair with a lot of white. The ratio with the dye remains 1:1.
What it does for you
- Lightens the color by 2–3 levels in a single coloring, without separate bleaching.
- It is the concentration recommended by the brand for Igora Royal Absolutes, the line for mature hair.
- It takes the 10- series up to 3 levels and the 12- series up to 4 levels of lightening.
- It activates the shades in the -00 series, those with intense pigment.
- The oil in the formula keeps the mixture creamy and easy to apply.
How to use it at home
- Mix 1:1 with Igora Royal dye until you get a lump-free cream.
- Apply to dry, unwashed hair. On the first coloring, work on the lengths first, the roots at the end.
- Leave for 30–45 minutes, without a cap and without a dryer.
- If you use it with Vario Blond bleaching powder, the ratio becomes 1:2 and you work only off-scalp.
- Rinse well and wash with a shampoo for colored hair.
For what type of hair
For natural hair that you want to lighten by two or three levels. It is not for hair already dyed dark: dye does not lighten dye, regardless of the concentration, and there you need stripping or bleaching. On fine and sensitized hair, choose 6% instead.
What else you need
- Igora Royal dye, 60 ml
- Igora Royal Absolutes, which requires 9%
- Mixing bowl
- Coloring brush
- Nitrile gloves, size M
- Bonacure Color Freeze shampoo, after coloring
ProBeauty tip. When lightening with 9%, work on the lengths first and leave the roots for last, for the final 15 minutes. The heat of the scalp accelerates the reaction, and if you start from the roots, you will be left with a visibly lighter area around the hairline.
Schwarzkopf Professional trainer tip. Choose 9% based on your natural base, how much you want to lighten, and what tone appears when the hair lightens. When lightening natural hair, apply enough product and spread it evenly, so that the hair lightens evenly from the roots to the lengths.
Wella Professionals Welloxon Perfect 6% 20 Vol Cream Developer
- creamy consistency
- viscous
- easy to mix
- adheres perfectly to the hair strand
- allows for precise and even color application
ETB Hair Professional 6% 20 vol Oxidizing Cream is the cream developer you mix with Colorverse hair dyes or Bright Blonde bleaching powders. It contains hydrogen peroxide and is enriched with Inca oil, tea tree oil, and mountain arnica extract. It is marked for professional use.
What it does for you
- Lifts color by 1–2 levels with Colorverse dye, with a 35-minute processing time.
- Mixes easily: the smooth, rich cream texture blends quickly with dye or powder.
- Applies evenly throughout the hair shaft.
- Velvety hair: conditioning cationic agents care for the hair while it works.
- Works with the entire ETB Hair range: Colorverse dyes, toners, and Bright Blonde powders.
How to use it at home
- Put on protective gloves and avoid contact with your eyes. If the developer gets into your eyes, rinse immediately.
- With Colorverse dye, mix in a 1:1.5 ratio: one part dye, one and a half parts developer.
- With Bright Blonde powders, mix 1:2, meaning one part powder to two parts developer, in a non-metallic bowl.
- Use only mixed, following the instructions of the product you are combining it with.
- Close the bottle tightly and store it upright, away from light and heat, out of reach of children.
For what type of work
For dyeing with a lift of 1–2 levels from your base and for moderate bleaching. With Bright Blonde Blue, it gives 5–6 levels of lift, and with Violet Plex 10, 6–7 levels in 30 minutes. For the same shade, use 3%; for more than two levels, use 9%.
Active ingredients
- Conditioning cationic agents: leave the hair velvety while working.
- Inca oil and tea tree oil: enrich the creamy formula.
- Mountain arnica extract: completes the care formula.
What else you need
- ETB Hair Colorverse Permanent Hair Dye
- ETB Hair Colorverse Ammonia-Free Hair Dye
- ETB Bright Blonde Violet Plex 10 Bleaching Powder
- ETB Hair Mixing Bowl
- ETB Hair Dye Brush
- ETB Hair Nitrile Gloves, Size M
ProBeauty Tip. The 150 ml bottle is enough for a root touch-up and does not stay open for months. The liter is worth it if you dye often or also use bleach. Either way, write the date you opened it on the bottle.
Kallos Oxi 6% Cream Developer is a scented stabilized hydrogen peroxide emulsion. Use it with hair dyes, toners, and bleaching powders. The 6% concentration is the one recommended by the brand for a shade close to your color.
What it does for you
- Activates the dye or bleach so that it develops correctly.
- Creamy texture, easy to mix and apply with a brush.
- More pleasant smell while working, thanks to the scented formula.
- Stable concentration, for a predictable result from one application to the next.
How to use it at home
- Put on protective gloves.
- Choose the concentration and quantity from the dye or bleach instructions.
- For Kallos Colors dye, mix 60 ml of dye with 60 ml of developer in a non-metallic bowl.
- Apply the mixture immediately and follow the dye's processing time.
- Rinse the hair thoroughly with plenty of water, then wash it with a gentle shampoo.
For what hair type
Developer is not a hair care product, but the technical part of dyeing. Choose the concentration based on the desired result, not the hair type. If the scalp is irritated or sensitive, postpone dyeing.
Active ingredients
- Stabilized hydrogen peroxide: activates the dye pigments and lifts the natural color.
- Creamy emulsion: mixes homogeneously with the dye or bleach.
What else you need
- Kallos Colors Permanent Cream Dye 60 ml
- Kallos Bleaching Powder
- Nitrile gloves, size M
- Hair Dye Brush
- Mixing Bowl 350 ml
ProBeauty Tip. Close the bottle tightly after each use and keep it in a dark place. An open developer loses its strength and the dye comes out weaker.
Schwarzkopf Professional Igora Vibrance Activator gel 6 vol, with a concentration of 1.9%, is the activator that transforms Igora Vibrance dye into a pourable gel from the bottle. The brand's manual says it has a gelling agent that gives it a consistency suitable for pouring from the bottle, at the sink. The ratio is 1:1 for all shades.
What it does for you
- It gives you a gel consistency mixture, easy to pour directly onto the hair.
- It makes coloring fast: 5–20 minutes and you're done.
- It does not significantly open the hair, so the shade remains tone-on-tone or darker.
- It covers up to 30% of white hairs, as much as is realistic at this concentration.
- Simple 1:1 ratio, the same for all shades in the range.
How to use it at home
- Mix 1:1 with Igora Vibrance dye: 60 ml of activator to one 60 ml tube.
- Shake in the bottle until you get a uniform gel, without lumps.
- Apply to the hair, directly from the bottle, evenly over the entire length.
- Leave 10–20 minutes for coloring on the whole head and 5–20 minutes for gloss or toning, checking visually.
- Rinse until the water runs clear and wash with a shampoo for colored hair.
For what type of hair
For colored hair whose reflection you want to refresh and for toning blonde. If you have over 30% white hairs, the manual directs you to the 4% activator with the Natural Extra shades, and over 70% to Igora Royal permanent dye.
What else you need
- Igora Vibrance dye, 60 ml
- Igora Vibrance 4% 13 vol cream activator
- Spray bottle for wetting the hair
- Nitrile gloves, size M
- Bonacure Color Freeze shampoo, after coloring
ProBeauty tip. Wet the hair and towel-dry it before applying the gel. On wet hair, the mixture dilutes and the color comes out pale; on completely dry hair, the gel does not slide and leaves traces where it did not reach.
Schwarzkopf Professional trainer tip. The gel is ideal when you want fast coloring and uniform spreading on lengths and ends. On bleached or porous hair, watch in the mirror how the color catches and adjust the time according to how light the hair is, what tone it currently has, and how much it absorbs, so it does not come out too cool.
Silky Oxidizing Cream 30vol 9% 1000ml
Due to the balanced proportion of its components, this emulsion is indispensable in the innovative range of ammonia-free hair dyes. Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Keep out of reach of children. Use suitable gloves.
Silky Oxidizing Cream 10vol 3% 1000ml
Due to the balanced proportion of its components, this emulsion is indispensable in the innovative range of ammonia-free colorants. Contains hydrogen peroxide, avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Keep out of reach of children. Use appropriate gloves.
Indola Cream Developer Oxidant cream 6% 20 vol 1000 ml
Indola Cream Developer Oxidant Cream 6% 20 vol 1000 ml is the oxidant you use most often with Indola PCC hair dye. It covers white hair, maintains or darkens the shade, and lifts by one level. It works with all permanent dyes and Indola bleach.
What it does for you
- Covers white hair when used with PCC shades.
- Tone-on-tone, darker, or one level lighter with the same oxidant.
- Color that lasts and shines, with fresh highlights.
- Smooth, detangled hair after dyeing, thanks to the conditioning ingredients in the cream.
- Blends white hair with PCC Smart Lift for a soft, light blonde.
How to use it at home
- Put on gloves and prepare the mixing bowl and brush.
- With PCC, mix 1:1: one 60 ml tube with 60 ml of oxidant. Apply to dry, unwashed hair and follow the processing time: 40 minutes for the first application.
- With PCC Smart Lift, also mix 1:1 and leave on for 30 minutes.
- With Blonde Expert Lightener powder, follow the mixing ratio in the bleach instructions and do not apply to the scalp.
- Close the bottle tightly after use and keep it away from heat and light.
For what hair type
For regular dyeing: white hair, the same shade, darker, or one level lighter. With Pastel shades, Indola uses it on natural, uncolored hair. For 2–3 levels of lifting, you need 9%. For refreshing the lengths, use 2%.
What else you need
- Indola PCC permanent hair dye
- PCC Smart Lift lifting hair dye
- Blonde Expert Lightener 9+ bleaching powder
- Indola mixing bowl
- Indola hair dye brush
ProBeauty tip. Weigh the oxidant; do not pour it by eye. At a 1:1 ratio, one 60 ml tube of PCC requires exactly 60 ml of oxidant, and the 1000 ml bottle will last for many applications.
Schwarzkopf Professional BlondMe Premium Developer 6% 20 vol is the cream developer from the current BlondMe generation, which activates the powders in the range. Its texture is thicker than a regular developer, so the mixture stays on the strand and does not run. Without it, BlondMe powder will not work.
What it does for you
- Activates BlondMe Premium Lightener 9+ powder, which lifts up to 9 levels; how much it lifts depends on the starting base, the condition of the hair, and the technique.
- The creamy texture gives you control during application: the mixture stays where you put it.
- It is the right concentration for bleaching the lengths and working close to the scalp.
- It can also be mixed with Clay Lightener powder, at a slightly different ratio.
- The brand has removed paraffin oil from the formula and added plant-based Glyceryl Stearate.
How to use it at home
- Choose the ratio according to the powder: 1:1.5 to 1:2.5 with Premium Lightener 9+, 1:1.5 to 1:2 with Clay Lightener.
- Mix until you get a smooth, lump-free cream, and use the mixture immediately.
- Apply to dry, unwashed hair, wearing gloves.
- Leave to bleach for 20–45 minutes, checking a strand every 10 minutes. Do not use a heat source.
- Rinse thoroughly, wash, and apply a toner while the hair is still freshly bleached.
For what type of hair
For any hair type, as long as you are working with BlondMe products. If you color with Igora Royal, you need Igora developer, not this one.
What else you need
- BlondMe Premium 9+ Lightener Powder
- BlondMe Balayage Clay Powder
- Mixing bowl
- Nitrile gloves, size M
- Aluminum foil for strands
- BlondMe Bond Repair Shampoo, after bleaching
ProBeauty Tip. Choose the ratio according to the technique, within the recommended range for the powder. At 1:1.5, the mixture is thick and stays on the strand, good for foil; at 1:2.5, it is more fluid and spreads easily. For balayage, the dedicated product is Clay Lightener powder, and the ratio matters not only for how well the mixture works, but also for its consistency.
Schwarzkopf Professional Trainer Tip. Choose the developer and ratio according to the BlondMe service, application technique, your starting base, and the condition of the hair. Do not directly link the developer percentage to the number of levels you lift. Always follow the recommended ratio for the powder you are using.
Schwarzkopf Professional Igora Royal Oxidant with Oil 3% 10 vol 1000 ml is the gentlest oxidant in the Igora Royal range, the one you choose when you don't want to lift the hair. The brand recommends it for color depositing and depositing pigment without lifting, for pastel shades and for Igora Royal Silver Whites. The ratio remains 1:1.
What it does for you
- Deposits color without significant lifting, so the shade turns out exactly as you chose.
- It is suitable for color depositing and pigment depositing services, where the range's protocol allows.
- It is the oxidant recommended by the brand for Igora Royal pastel shades.
- Refreshes the pigment on pre-bleached hair without stressing it further.
- The oil in the formula helps the mixture spread evenly on the hair strand.
How to use it at home
- Mix 1:1 with Igora Royal dye in a mixing bowl until you obtain a smooth cream.
- Apply immediately, to dry and unwashed hair, with gloves.
- Leave for 30–45 minutes for Igora Royal. For pastel shades, the brand recommends 5–30 minutes.
- If you are working with Igora Royal Silver Whites, the time is up to 20 minutes.
- Rinse thoroughly and wash with a shampoo for colored hair.
For what type of hair
For colored hair that only needs color refreshing and for color depositing services. For white hair, the oxidant is chosen according to the Igora range and shade used. If you want to lift, this concentration is useless to you: go for 6% or 9%.
What else you need
- Igora Royal dye, 60 ml
- Igora Royal Silver Whites, which requires 3%
- Mixing bowl
- Dye brush
- Nitrile gloves, size M
- Bonacure Color Freeze conditioner, after dyeing
ProBeauty tip. If you want to darken the color after bleaching, don't skip pre-pigmentation. Bleached hair is porous and absorbs unevenly, and even with 3% oxidant, the ends come out darker and cooler than the roots.
Schwarzkopf Professional trainer tip. If you are dyeing over bleached or very damaged hair, first check what tone it currently has and what color it is missing to reach the desired shade. Pre-pigmentation may be necessary, meaning putting back the missing pigments. Watch the porous lengths, so they don't come out darker or cooler than the rest.
Londa Professional Londacolor 6% 20 vol Cream Developer is the Extra Rich Crème emulsion that you mix with Londacolor permanent hair dye. With it, you cover grey hair, dye tone-on-tone, darken the color, or lighten it by one shade. It is available in 1000 ml or 60 ml bottles, just enough for one tube of dye.
What it does for you
- Covers grey hair together with Londacolor shades.
- Tone-on-tone, darker, or one shade lighter, with the same bottle.
- Creamy and homogeneous mixture, which delivers the color microspheres evenly to each strand.
- Color fixed in the strand, together with the dye, so it lasts longer.
- Shiny and velvety hair, thanks to the waxes and lipids in the emulsion.
How to use it at home
- Put on gloves and prepare the mixing bowl and brush.
- Mix 1:1: the 60 ml tube of Londacolor with 60 ml of 6% developer.
- For grey hair: between 30% and 50%, add one-third of the natural shade of the same level to the mixture; over 50%, half.
- For touch-ups, apply to the roots and leave for 30–40 minutes without heat. When darkening the color, apply from roots to ends, with the same time.
- Rinse well, wash with a Color Radiance shampoo, and close the bottle tightly after each use.
For what type of hair
For permanent dyeing with Londacolor, on any type of hair, especially with grey hair. It is not for the special blondes in the 12/ series, where you need 9% or 12%. It is also not suitable for ammonia-free demi-permanent dye, which has its own developers, of 1.9% and 4%.
Active ingredients
- Extra Rich Crème emulsion: the waxes and lipids leave the hair shiny and velvety.
- Vitaflection System: together with the dye, the emulsion delivers the color microspheres evenly to each strand.
What else you need
- Londacolor permanent hair dye 60 ml
- Londacolor 8/81 light ash pearl blonde
- Hair dye brush
- Mixing bowl
- Nitrile gloves
ProBeauty tip. The 60 ml bottle is exactly what you need for one tube of Londacolor at a 1:1 ratio. If you do your touch-ups yourself once a month, it is easier than measuring from the liter bottle.
Creamy oxidizing emulsion, rich in hair softening substances, provides protection and shine, makes mixing easy and does not "work" during application.
Features:
-creamy consistency
-contains hair-protecting ingredients
-imparts shine
-allows for easy mixing
-does not allow oxidation during application
How to use: Wear protective gloves! Mix in the proportion indicated on the specific hair coloring or bleaching product. Follow the instructions for use for an excellent result.
Londa Professional Londacolor Demi-Permanent Oxidant 1.9% 6 vol is the Extra Rich Crème emulsion for Londa ammonia-free demi-permanent hair dye. Mix 1:2: one 60 ml tube with 120 ml of oxidant. Together they give a vibrant color that lasts up to 24 washes.
What it does for you
- Activates Londa ammonia-free demi-permanent hair dye.
- Color that lasts up to 24 washes and fades gradually.
- Low concentration of 1.9%, suitable for toning and refreshing.
- Creamy and homogeneous mixture, easy to apply to the whole head.
- Shiny and velvety hair, thanks to the waxes and lipids in the emulsion.
How to use it at home
- Put on gloves and perform a sensitivity test, following the instructions on the hair dye box.
- Mix the 60 ml tube of demi-permanent hair dye with 120 ml of 1.9% oxidant.
- For the whole head, apply from roots to ends and leave for 20 minutes without heat.
- Only at the roots, leave for 15 minutes without heat. After a permanent color or straightening treatment, 10 minutes are enough.
- Rinse thoroughly and wash with a Color Radiance shampoo.
For what hair type
For those who refresh their color or tone their hair with Londa demi-permanent hair dye. If you want a brighter reflection, choose the 4% oxidant. Do not use with Londacolor permanent hair dye, which has its own oxidants of 6%, 9%, and 12%.
Active ingredients
- Extra Rich Crème emulsion: waxes and lipids leave the hair shiny and velvety.
- Vitaflection System: together with the hair dye, the emulsion sends the color microspheres evenly into each strand.
What else you need
- Ammonia-free demi-permanent hair dye
- 4% demi-permanent oxidant
- Hair dyeing brush
- Mixing bowl
- Nitrile gloves
ProBeauty tip. For one 60 ml tube you need 120 ml of oxidant, which means two small bottles. If you color your hair often, the 1000 ml bottle is more practical and cheaper.
Yellow Peroxide Tech+ 9% 30 vol cream developer is the Yellow developer for greater lift. With Yellow Color dye, it covers gray hair and lifts by two tones, while with Bleach powders, you use it for bleaching. It contains argan oil and the Aloetrix complex.
What it does for you
- Activates dye or bleach: Yellow makes it a versatile product, for coloring and bleaching.
- Mixes easily: it is stabilized hydrogen peroxide, with a creamy texture.
- Easier to comb through: the Aloetrix complex improves hydration and combability and protects the fiber on the outside.
- Softer hair: argan oil restores vitality and softness to the hair.
- The exact concentration you need: the line has 5 formulas, from 5 to 40 volume.
How to use it at home
- Put on your gloves and cape. Perform the sensitivity test described in the dye instructions.
- Mix the Yellow Color dye with the developer in a 1:1.5 ratio in a mixing bowl. For bleaching, mix the Bleach powder with the developer in a ratio of 1:1.5 to 1:2.
- Apply the mixture evenly, with a brush, immediately after preparing it.
- For dye, leave for 40–45 minutes, as recommended by Yellow. For bleaching, monitor the strands and do not exceed the maximum time in the powder instructions.
- Rinse thoroughly and wash the hair with a shampoo for colored or bleached hair.
For what type of work
You choose it when you want to achieve two tones lighter than your base, also covering gray hair. Yellow also uses it with the 9 Levels powder, in the Spark of Light bleaching technique. If you only want one tone of lift, 6% is enough and gentler on the hair.
Active ingredients
- Argan oil: rich in Omega 3, Omega 6, and vitamin E, it restores vitality and softness to the hair.
- Aloetrix: Yellow complex with aloe vera, wheat proteins, and UV filter, for hydration and easy combing.
What else you need
- Yellow Color permanent dye
- Yellow Bleach 9 Levels bleaching powder 500 g
- Yellow Protective Oil vials for scalp and hair
- Yellow mixing bowl
- Dyeing brush
- Nitrile gloves, size M
ProBeauty tip. If you bleach at home with 9%, add a vial of Protective Oil or Bond Hero to the mixture. And work on thin strands, so you can clearly see how much the hair has lifted.
Nook Service Color Activator 3% 10 Vol. for Maximum Results and Formula Enriched with Baobab Oil
Oxidant Nook Service Color Activator 3% 10Vol
For maximum results, when performing the coloring service with The Origin Color dye, we recommend using The Service Color Oxidant.
Its rich and creamy composition allows the user to obtain a mix that is very easy to apply, adheres perfectly to the hair, thus helping the pigments penetrate the hair shaft. Its formula, enriched with Baobab Oil, guarantees delicate protection during bleaching and leaves hair shiny, soft, and hydrated.
L'Oréal Professionnel Oxydant Crème Oxidant cream 6% 20 vol 1000 ml is the oxidant you use most often with Majirel dye. It covers white hair and lifts by up to 2 tones. It is a blend of emollient waxes and stabilized oxidant, which makes the dye creamy and easy to apply.
What it does for you
- Covers white hair together with Majirel and Cool Cover shades.
- Lifts by up to 2 tones, or maintains and darkens the shade.
- Creamy blend, which is easy to apply with the brush.
- Softer hair and a more comfortable scalp during dyeing.
- One bottle for multiple products: Majirel, Cool Cover, Majirouge, Booster and some Blond Studio bleaches.
How to use it at home
- Put on gloves and prepare the mixing bowl and brush.
- With Majirel and Cool Cover, mix 1+1.5: the 60 ml tube with 90 ml of oxidant.
- For over 50% white hair with Majirel: half a tube of the desired shade and half of the natural shade, with 90 ml of 6% oxidant.
- With Blond Studio bleaches, follow the ratio and time from the bleach instructions.
- Close the bottle tightly and keep it away from heat and light.
For what type of hair
For regular dyeing at home: white hair, the same shade, darker or up to 2 tones lighter. For 3 tones you need 9%, and for High Lift 9% or 12%. The oxidant is not used alone, only in a mixture.
What else you need
ProBeauty Tip. Measure the oxidant with a graduated cup or weigh it. The 1000 ml bottle is enough for multiple dye applications, and at a 1+1.5 ratio, each 60 ml tube requires exactly 90 ml.
ETB Hair Professional 3% 10 vol Oxidizing Cream is the cream developer used to maintain the shade or lift by up to one level with Colorverse dyes. It can also be used with Bright Blonde bleaching powders for gentle lifting. It contains hydrogen peroxide, Inca oil, tea tree oil, and mountain arnica extract, and is formulated for professional use.
What it does for you
- Maintains the shade or lifts it by one level, with a processing time of up to 25 minutes with Colorverse dye.
- Easy to mix: the smooth, rich cream texture mixes quickly with dye or powder.
- Applies evenly throughout the hair.
- Velvety hair: conditioning cationic agents care for the hair while it works.
- Works with the entire ETB Hair range: Colorverse dyes, toners, and Bright Blonde powders.
How to use it at home
- Put on protective gloves and avoid contact with your eyes. If the developer gets into your eyes, rinse immediately.
- With Colorverse dye, mix in a 1:1.5 ratio and leave for up to 25 minutes.
- With Bright Blonde powders, mix 1:2 in a non-metallic bowl and monitor the hair throughout the processing time.
- Use only when mixed, following the instructions of the product you are combining it with.
- Close the bottle tightly and store it upright, away from light and heat, and out of reach of children.
What it is best for
For dyeing the same shade, a darker shade, or lifting by one level. It is also a gentle bleaching concentration: with Blue Bright Blonde, it lifts 3–4 levels, and with Violet Plex 10, 4–5 levels in 20 minutes. If you want to lift more, use 6% or 9%.
Active ingredients
- Conditioning cationic agents: leave the hair feeling velvety while it works.
- Inca oil and tea tree oil: enrich the creamy formula.
- Mountain arnica extract: completes the conditioning formula.
What else you need
- ETB Hair Colorverse Permanent Hair Dye
- ETB Hair Colorverse Ammonia-Free Hair Dye
- ETB Bright Blonde Blue Bleaching Powder
- ETB Hair Mixing Bowl
- ETB Hair Dye Brush
- ETB Hair Nitrile Gloves, Size M
ProBeauty Tip. If you are only dyeing your roots the same shade, 3% is the gentlest choice. For already-colored lengths that only need refreshing, do not increase the concentration: shorten the processing time on the lengths.
Kallos Oxi 9% Cream Developer is a scented stabilized hydrogen peroxide emulsion. Use it with hair dyes, toners, and bleaching powders. The 9% concentration is the one recommended by the brand for a color 2–3 shades lighter or for more intense warm tones on the first coloring.
What it does for you
- Activates the dye or bleach so that it develops correctly.
- Creamy texture, easy to mix and apply with a brush.
- More pleasant scent while working, thanks to the scented formula.
- Stable concentration, for a predictable result from one application to the next.
How to use it at home
- Put on protective gloves.
- Choose the concentration and quantity from the dye or bleach instructions.
- For Kallos Colors dye, mix 60 ml of dye with 60 ml of developer in a non-metallic bowl.
- Apply the mixture immediately and follow the dye's processing time.
- Rinse the hair thoroughly with plenty of water, then wash it with a gentle shampoo.
For what hair type
Developer is not a hair care product, but the technical part of coloring. Choose the concentration based on the desired result, not on the hair type. If the scalp is irritated or sensitive, postpone coloring.
Active ingredients
- Stabilized hydrogen peroxide: activates the dye pigments and lightens the natural color.
- Creamy emulsion: mixes evenly with the dye or bleach.
What else you need
- Kallos Colors Permanent Dye 60 ml
- Kallos Bleaching Powder
- Nitrile gloves, size M
- Hair Dye Brush
- Mixing Bowl 350 ml
ProBeauty Tip. Close the bottle tightly after each use and keep it in a dark place. An open developer loses its strength, and the dye turns out weaker.
Kallos Oxi 12% Oxidizing Cream is a scented stabilized hydrogen peroxide emulsion. Use it with hair dyes, toners, and bleaching powders. The 12% concentration is the highest in the range: the brand recommends it for a color 4–6 shades lighter.
What it does for you
- Activates the dye or bleach so that it develops correctly.
- Creamy texture, easy to mix and apply with a brush.
- More pleasant scent while working, thanks to the scented formula.
- Stable concentration for predictable results from one application to the next.
How to use it at home
- Put on protective gloves.
- Choose the concentration and amount according to the dye or bleach instructions.
- For Kallos Colors dye, mix 60 ml of dye with 60 ml of developer in a non-metallic bowl.
- Apply the mixture immediately and follow the dye's processing time.
- Rinse the hair thoroughly with plenty of water, then wash it with a gentle shampoo.
For what hair type
Developer is not a hair care product, but the technical part of dyeing. Choose the concentration based on the desired result, not your hair type. If your scalp is irritated or sensitive, postpone dyeing.
Active ingredients
- Stabilized hydrogen peroxide: activates the dye pigments and lightens the natural color.
- Creamy emulsion: mixes evenly with dye or bleach.
What else you need
- Kallos Colors Permanent Cream Dye 60 ml
- Kallos Bleaching Powder
- Nitrile gloves, size M
- Hair Dye Brush
- Mixing Bowl 350 ml
ProBeauty Tip. Close the bottle tightly after each use and keep it out of the light. An open developer loses its strength, and the dye will turn out weaker.
Kallos Oxi 3% Oxidizing Cream is a scented, stabilized hydrogen peroxide emulsion. Use it with hair dyes, coloring products, and bleaching powders. Choose it when the instructions for the product you are using call for a 3% concentration.
What it does for you
- Activates the dye or coloring product so that it develops correctly.
- Creamy texture, easy to mix and apply with a brush.
- More pleasant scent while working, thanks to the scented formula.
- Small 60 ml bottle, suitable for a single application at home.
How to use it at home
- Put on protective gloves.
- Read the instructions for the dye or bleach: this is where you find the required oxidant concentration and amount.
- Mix in a non-metallic bowl until you obtain a smooth cream.
- Apply immediately and follow the processing time of the coloring product.
- Rinse the hair thoroughly with plenty of water, then wash it with a gentle shampoo.
For what hair type
Oxidant is not a hair care product, but the technical component of dyeing. Choose the concentration based on the product you are using and the desired result, not on the hair type. For Kallos Colors dyes, the brand specifies 6%, 9%, or 12%, not 3%. If the scalp is irritated or sensitive, postpone dyeing.
Active ingredients
- Stabilized hydrogen peroxide: activates the dye pigments.
- Creamy emulsion: mixes smoothly with the dye or bleach.
What else you need
ProBeauty tip. Close the bottle tightly after each use and keep it away from light. An open oxidant loses its strength, and the dye will turn out weaker.
YELLOW Peroxide Tech+ 1.5% 5Vol – Professional Oxidizing Emulsion for Uniform and Luminous Color
Sold outAchieve perfect results every time with YELLOW Peroxide Tech+ 1.5%, the stabilized oxidizing cream specially formulated for professional hair coloring and bleaching. With a creamy, dense, and velvety texture, this developer ensures easy application, complete coverage, and a uniform color result – all in an advanced formula that protects and nourishes the hair during the coloring process.
💧 What makes this professional developer special?
✔️ High-performance stabilized formula – ensures maximum efficiency and color durability
✔️ Contains Aloetrix – an exclusive complex with aloe vera, which soothes the scalp and protects the hair structure
✔️ With crystallized micro-pigments – for deep and uniform penetration of pigments into the hair shaft
✔️ Infused with argan oil – rich in antioxidants and essential fatty acids, it restores hair's suppleness and shine
✔️ Ideal compatibility with YELLOW dyes and bleaches – perfect synergy for professional results
🎯 Key benefits for the professional stylist:
• Excellent color uniformity from root to tip
• Creamy, non-drip texture – for easy application and maximum control
• Predictable and stable results over time
• Ideal for progressive coloring and lightening techniques
🧴 Recommended use:
Mix YELLOW Peroxide Tech+ 1.5% 5 Volume developer with the dye or bleaching powder in the recommended proportion (usually 1:1.5). Always use non-metallic containers. Apply to dry hair, according to the desired technique, and respect the processing time indicated for the product used.
💡 Recommended for:
• Delicate and uniform coloring
• Color corrections
• Clients with sensitive scalp or fragile hair
• Use in professional salons
💖 Choose YELLOW Peroxide Tech+ 1.5% 5 Volume for safe, controlled, and long-lasting coloring. It is the ideal partner in creating vibrant shades and healthy hair – every day, in every servi
Puring Tutto Colors Oxidizing Cream 9% (30 Vol) – Protection, Shine & Professional Results
€1,95
Achieve even and long-lasting color with Puring Tutto Colors Oxidizing Cream 9% (30 Vol), the professional oxidizing emulsion that facilitates color lift and protects the hair's structure during the coloring or bleaching process.
💡 Its advanced formula with protective ingredients prevents unwanted oxidation, maintaining the hair's natural hydration and shine. Thanks to its creamy texture, it ensures easy mixing and uniform application, being compatible with all professional coloring and bleaching techniques.
🔥 Key Benefits:
✅ Balanced oxidizing power – Perfect for coloring, bleaching, and shade lightening.
✅ Creamy texture for uniform application – Does not drip, ensures optimal adherence.
✅ Contains protective ingredients – Prevents degradation and drying of the hair strand.
✅ Provides shine & suppleness – Hair remains shiny and smooth after coloring.
✅ Does not oxidize prematurely during application – Guaranteed stability for precise results.
🔹 How to Use:
1️⃣ Preparation: Wear protective gloves to avoid skin contact.
2️⃣ Mixing: Combine with hair dye or bleaching powder according to the instructions of the product used.
3️⃣ Application: Distribute evenly on hair, observing the recommended processing time.
4️⃣ Finishing: Rinse thoroughly and use a shampoo and conditioner for colored/bleached hair to seal the color.
📌 Recommended for:
✔️ Professional coloring & bleaching – Ideal for precise shade lightening.
✔️ Natural or chemically treated hair – Offers protection and maintains hair strand integrity.
✔️ Stylists & professional colorists – Guaranteed performance in every application.
Nook Service Color Activator 9% 30Vol for Maximum Results and Formula Enriched with Baobab Oil
Nook Service Color Activator 9% 30Vol
For maximum results when coloring with The Origin Color hair dye, we recommend using The Service Color Activator.
Its rich and creamy composition allows the user to obtain a very easy-to-apply mix that adheres perfectly to the hair, thus helping the pigments penetrate the hair shaft. Its formula, enriched with baobab oil, guarantees delicate protection during the coloring process and leaves hair shiny, soft, and hydrated.
Londa Professional Londacolor 3% 10 vol 1000 ml Cream Developer is the lowest concentration developer in the Londacolor permanent range, which also includes 6%, 9% and 12%. It is an Extra Rich Crème made to be mixed with Londacolor permanent dye. Choose it when your shade recipe calls for 3%.
What it does for you
- The lowest concentration in the Londacolor permanent developer range.
- Creamy and homogeneous mixture, which is easy to apply with a brush.
- Colour fixed in the hair, when used with permanent dye.
- Shiny and velvety hair, thanks to the waxes and lipids in the emulsion.
- Large 1000 ml bottle, for multiple colourings.
How to use it at home
- Check the shade instructions to see if your recipe calls for 3% developer.
- Put on gloves and perform a sensitivity test, following the instructions on the box.
- Measure the dye and developer according to the ratio in the instructions. For Londacolor base shades, the ratio is 1:1: 60 ml tube with 60 ml of developer.
- Mix until you have a homogeneous cream and apply immediately.
- Follow the processing time in the instructions, then rinse thoroughly and wash with a Color Radiance shampoo.
For what hair type
For anyone working with Londacolor permanent dye who has a recipe that calls for 3%. For grey coverage, tone-on-tone, or a darker shade, Londa recommends a recipe with 6% developer. For lightening, you need 9% or 12%. It is not suitable for use with ammonia-free demi-permanent dye.
Active ingredients
- Extra Rich Crème emulsion: waxes and lipids leave the hair shiny and velvety.
- Vitaflection System: together with the dye, the emulsion distributes the colour microspheres evenly throughout each hair strand.
What else you need
- Londacolor Permanent Dye 60 ml
- Londacolor 6% Developer, for grey hair
- Colouring Brush
- Mixing Bowl
- Nitrile Gloves
ProBeauty Tip. If you don't know which developer to choose, start with the Londa chart: 6% for grey hair and tone-on-tone, 9% and 12% for lightening. Choose 3% only when your recipe explicitly calls for it.
Lux
Activator is a special stabilized oxidizing cream, enriched with innovative
active ingredients such as: luminiscine, vegetable keratin, and argan oil.
INGREDIENTS:
VEGETABLE
KERATIN
Properties: A blend of 18 plant-based
amino acids, it is rich in the amino acid cysteine. It creates disulfide bonds
that give hair greater strength.
Benefits:
Strengthens and thickens hair fibers and improves their elasticity. Repairs
the structure of damaged hair.
LUMINESCINE
Properties: Obtained from the flowers
of verbascum, a plant found in the Mediterranean area. This active ingredient
can absorb UV rays.
Benefits:
Transforms UV rays into a new light source that gives hair exceptional
shine.
ARGAN
Properties: Argan oil is
obtained from the fruits of the argan tree and is rich in antioxidants such as
vitamin E, fatty acids, and flavonoids.
Benefits:
Helps prevent hair aging by fighting free radicals.
Instructions: Mix with Sens.Us coloring / bleaching products according to the recommended mixing ratio. Leave on for the recommended time for each service until the result is obtained.
Warnings: Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately in case of contact with the products. Wear suitable gloves when handling this product. Store in a cool, dry place, away from light. Keep out of reach of children. Carefully follow the instructions of the product with which it is mixed. For professional use only. SHAKE BEFORE USE.
ETB Hair Professional 1.5% 5 Vol Oxidizing Cream 1000 ml
ETB Hair Professional 1.5% 5 vol 1000 ml Oxidative Cream is the gentlest ETB Hair oxidative cream, in a large one-liter bottle. Use it with Colorverse toners to tone blonde hair and to recolor it to a darker shade. It contains 5 vol hydrogen peroxide, Inca oil, tea tree oil, and mountain arnica extract, and is formulated for professional use.
What it does for you
- Tones without lifting: with Colorverse toners, leave on for up to 20 minutes, checking the color.
- Mixes easily: the smooth, rich cream texture blends quickly with dye or powder.
- Applies evenly throughout the hair shaft.
- Velvety hair: conditioning cationic agents care for the hair while you work.
- Works with the entire ETB Hair range: Colorverse dyes, toners, and Bright Blonde powders.
How to use it at home
- Put on protective gloves and avoid contact with your eyes. If the developer gets into your eyes, rinse immediately.
- With Colorverse Pure Toner and Pastel Toner, mix in a 1:2 ratio and leave on for up to 20 minutes, checking visually.
- For a darker shade than your current one, the ETB chart recommends 15–20 minutes with 1.5% or 3%.
- Use only when mixed, following the instructions of the product you are combining it with.
- Close the bottle tightly and store it upright, away from light and heat, and out of reach of children.
For what type of work
For toning light or bleached blonde hair and for recoloring to a darker shade. It is the gentlest ETB Hair oxidative cream: it is not designed to lift color. If you want to cover gray hair or lift color, use 3%, 6%, or higher.
Active ingredients
- Conditioning cationic agents: leave the hair feeling velvety while you work.
- Inca oil and tea tree oil: enrich the creamy formula.
- Mountain arnica extract: completes the conditioning formula.
What else you need
- ETB Colorverse Pure Toner
- ETB Colorverse Pastel Toner
- ETB Hair Colorverse Ammonia-Free Dye
- ETB Hair Mixing Bowl
- ETB Hair Dye Brush
- ETB Hair Nitrile Gloves, Size M
ProBeauty Tip. The one-liter bottle is a good choice if you tone your blonde hair frequently, every few weeks. If you tone it infrequently, the 150 ml bottle is more practical. Write the opening date on the bottle and always store it upright in a cabinet.
ETB Hair Professional 9% 30 vol Oxidizing Cream is the cream developer for greater lift: with Colorverse dyes, it lifts color by 2–3 levels, and with Bright Blonde powders, it provides powerful bleaching. It contains hydrogen peroxide, Inca oil, tea tree oil, and mountain arnica extract. It is marked for professional use.
What it does for you
- Lifts color by 2–3 levels with Colorverse dye, with a 45-minute processing time.
- Easy to mix: the fine and rich cream texture blends quickly with dye or powder.
- Applies evenly throughout the hair shaft.
- Velvety hair: conditioning cationic agents care for the hair shaft while you work.
- Works with the entire ETB Hair range: Colorverse dyes, toners, and Bright Blonde powders.
How to use it at home
- Put on protective gloves and avoid contact with your eyes. If the developer gets into your eyes, rinse immediately.
- With Colorverse dye, mix in a 1:1.5 ratio.
- With Bright Blonde powders, mix 1:2 in a non-metallic bowl and check the hair frequently, as instructed by the bleach.
- Use it only mixed, following the instructions of the product you are combining it with.
- Close the bottle tightly and store it upright, away from light and heat, and out of reach of children.
For what type of work
For dyeing that lifts the base by 2–3 levels and for bleaching. With Blue Bright Blonde, you can achieve 6–7 levels, and with Violet Plex 10, 8–9 levels in 30–40 minutes. On fine or already bleached hair, choose a lower concentration.
Active ingredients
- Conditioning cationic agents: leave the hair velvety while working.
- Inca oil and tea tree oil: enrich the creamy formula.
- Mountain arnica extract: completes the care formula.
What else you need
- ETB Hair Colorverse Permanent Hair Dye
- ETB Bright Blonde Grey 9-Level Bleaching Powder
- ETB Bright Blonde Violet Plex 10 Bleaching Powder
- ETB Aluminum Foil for Weaving
- ETB Hair Dyeing Brush
- ETB Hair Nitrile Gloves, Size M
ProBeauty Tip. With 9%, work quickly and neatly, from the nape of the neck to the ends, so that the first sections do not stay much longer than the last. Set the timer as soon as you have finished applying.
Nook Service Color Activator 12% 40Vol for Maximum Results and Formula Enriched with Baobab Oil
Oxidant Nook Service Color Activator 12% 40Vol
For maximum results during the coloring service with The Origin Color dye, we recommend using The Service Color Oxidant.
Its rich and creamy composition allows the user to obtain a mix that is very easy to apply, adheres perfectly to the hair, thus helping the pigments penetrate the hair shaft. Its formula, enriched with Baobab oil, guarantees delicate protection during bleaching and leaves hair shiny, soft, and hydrated.
Creamy oxidizing emulsion, rich in hair softening substances, provides protection and shine, makes mixing easy and does not "work" during application.
Features:
-creamy consistency
-contains hair-protecting ingredients
-imparts shine
-allows for easy mixing
-does not allow oxidation during application
How to use: Wear protective gloves! Mix in the proportion indicated on the specific hair coloring or bleaching product. Follow the instructions for use for an excellent result.
Wella Professionals Welloxon Perfect 9% 30 Vol Cream Developer
- creamy consistency
- viscous
- easy to mix
- adheres perfectly to the hair strand
- allows for precise and even color application
Londa Professional Londacolor 9% 30 vol Cream Developer is the Extra Rich Crème emulsion for lightening with Londacolor permanent dye. With the base shades, it lightens by 2 levels, and with the special blondes in the 12/ series, it lightens by 3 levels. It is available in a 1000 ml or 60 ml bottle.
What it does for you
- Lightens by 2 levels with Londacolor base shades.
- Lightens by 3 levels with special blondes in the 12/ series.
- Creamy and homogeneous mixture, easy to apply with a brush.
- Color fixed in the hair, together with the dye, so it lasts longer.
- Shiny and velvety hair after dyeing, thanks to the waxes and lipids.
How to use it at home
- Put on gloves and perform a sensitivity test, following the dye instructions.
- With the base shades, mix 1:1: the 60 ml tube with 60 ml of 9% developer.
- With the special blondes in the 12/ series, mix 1:2: half a tube (30 ml) with 60 ml of developer.
- Apply first to the lengths and ends, starting 2 cm from the scalp. Leave for 20 minutes without heat (30 minutes for special blondes).
- Then apply to the roots: another 30–40 minutes without heat for the base shades, 50–60 minutes for special blondes.
- Rinse thoroughly and wash with a Color Radiance shampoo.
For what type of hair
For natural hair that you want to lighten with Londacolor permanent dye. For covering gray hair or tone-on-tone, choose 6%. If you are starting from dark hair and want a very light blonde, the result is safer in a salon.
Active ingredients
- Extra Rich Crème emulsion: the waxes and lipids leave the hair shiny and velvety.
- Vitaflection System: together with the dye, the emulsion sends the color microspheres evenly into each strand.
What else you need
- Londacolor permanent dye 60 ml
- Londacolor 12% developer
- Hair dyeing brush
- Mixing bowl
- Nitrile gloves
ProBeauty tip. When lightening, do not start at the roots. Londa applies the dye first to the lengths, 2 cm from the scalp, and only then to the roots, each for its own time. Note the time at each step, so the roots and lengths turn out the same.
Schwarzkopf Professional Igora Royal Developer with Oil 12% 40 vol
Used together with Schwarzkopf Professional Igora Royal hair dye. Oil developer that provides extra care and long-lasting results.
Mix in a 1:2 ratio, apply to hair, and leave for 5-20 minutes.
Indola Cream Developer Oxidant Cream 9% 30 vol 1000 ml
Indola Cream Developer Oxidant cream 9% 30 vol 1000 ml is Indola's oxidant for lifting color. With PCC dye, it lifts by 2–3 levels. You can also use it with Blonde Expert Highlifts, PCC Smart Lift, and Lightener bleaching powder.
What it does for you
- Lifts 2–3 levels with PCC shades.
- Lifts 3–4 levels with Blonde Expert Highlifts shades.
- Up to 3 levels with PCC Smart Lift, lifting and toning in one step.
- One extra level with Crea-Mix 0.00, mixed with a PCC shade.
- Smooth, detangled hair thanks to the conditioning ingredients in the cream.
How to use it at home
- Put on gloves and prepare the mixing bowl and brush.
- With PCC, mix 1:1: the 60 ml tube with 60 ml of oxidant. Apply to dry, unwashed hair and leave for 40 minutes on the first coloring.
- With PCC Smart Lift, also 1:1, leave for 45 minutes.
- With Crea-Mix 0.00, mix PCC, 0.00, and oxidant in a 1:1:2 ratio, for example 20 g, 20 g, and 40 g.
- With Lightener or Ultra Cool Booster on levels 5.0–3.0, use the ratio from the product instructions and do not apply to the scalp.
For what hair type
For natural hair that you want to lift by a few levels or bring towards blonde. It is not for refreshing dyed lengths, where you need 2%. For 4–5 levels with Highlifts, Indola recommends 12%.
What else you need
- Indola PCC permanent hair dye
- PCC Smart Lift lifting hair dye
- Blonde Expert Highlift hair dye
- Blonde Expert Lightener 9+ bleaching powder
- Crea-Mix 0.00 mixer for one extra level
- Indola mixing bowl
ProBeauty tip. On the first coloring with 9%, follow Indola's order: first the lengths and ends, and the roots only after 10 minutes. This way, the roots will not turn out lighter than the rest of the hair.
Schwarzkopf Professional BlondMe Premium Developer Cream Oxidant 9% 30 Vol 1 L
Sold outBLONDME Premium Developer 9% (30 Vol) from Schwarzkopf Professional is specially created to provide maximum performance in professional bleaching services and intense blonde lightening. Formulated to work in perfect synergy with the BLONDME range, this developer ensures even results, optimal control, and a clear, bright blonde.
Its advanced formula is enriched with plant-derived Glyceryl Stearate, an ingredient that helps protect the hair fiber during the chemical process, maintaining hair strength. The texture facilitates precise, stable application, without slipping or swelling of foils, making it ideal for advanced blonde techniques.
Weight: 1000 ml
Key benefits:
- Professional Developer 9% (30 Vol) – for intense and effective lightening
- Specially formulated for BLONDME Schwarzkopf Professional products
- Ensures high performance and even results
- Contributes to maintaining hair integrity during bleaching
- Precise application, without leaks or foil slippage
- Suitable for various professional lightening and coloring techniques
Recommended for:
- Professional bleaching and advanced lightening
- Intense blonde techniques (highlights, balayage, full bleaching)
- Exclusively for professional salon use
Choose BLONDME Premium Developer 9% 30 Vol Schwarzkopf Professional for impactful results, full control, and a strong, clear, and even blonde.
Schwarzkopf Professional BlondMe Premium Developer 2% 7 vol 1000 ml is the gentlest cream developer in the BlondMe range. Use it for toning with Glow Toner and for bleaching when you want maximum control and a little lift. The one-liter bottle is for those who tone often.
What it does for you
- Activates Glow Toner in equal parts for brush application.
- Gives you time to control the process, making it ideal for fine touch-ups.
- Works with the Bleach & Tone additive too.
- The creamy texture creates a thick mixture that stays on the brush.
How to use it at home
- For Glow Toner: mix 1:1 and apply to bleached, washed, and towel-dried hair.
- Leave the toner on for 10 minutes, up to 20 minutes for a more intense result, then rinse until the water runs clear, without shampoo.
- For bleaching: mix with Premium Lightener 9+ in a ratio of 1:1.5 to 1:2.5 and apply to dry, unwashed hair.
- Check a strand every 5 minutes and leave on for no more than 45 minutes, without heat.
- Rinse thoroughly and finish with BlondMe Bond Repair sealing conditioner.
For what hair type
For already bleached hair that you want to tone and for light bleaching on any base. It is not suitable if you want to go from brunette to light blonde: in that case, you need 6% or 9%. It is not used with Clay powder.
What else you need
- BlondMe Glow Toner 60 ml
- BlondMe Premium Lightener 9+ 450 g powder
- BlondMe Bleach & Tone additive
- Mixing bowl
- Hair dye brush
- BlondMe sealing conditioner, after toning
ProBeauty tip. Don't choose 2% just because it is the gentlest. The developer is chosen based on the BlondMe product you are working with and the result you want to achieve; for toning with Glow Toner, 2% is the right choice, and the one-liter bottle helps if you tone often.
Schwarzkopf Professional trainer tip. With Glow Toner, respect the 1:1 ratio and apply to already bleached, towel-dried hair, monitoring the result in the mirror between 10 and 20 minutes. Always choose the developer based on the BlondMe product and the result you want to achieve, not just how gentle you want it to be.
Indola Cream Developer Oxidant cream 2% 7 vol 1000 ml
Indola Cream Developer Oxidant cream 2% 7 vol 1000 ml is the mildest oxidant in the Indola range. Use it when you don't want to lift the color, but just refresh or tone it. It is the right partner for dyed lengths and bleached blonde.
What it does for you
- Refreshes faded lengths and ends easily, with the PCC shade at the roots.
- Tones bleached blonde with Blonde Expert Pastel toners.
- Vivid color with Crea-Mix used alone.
- Tones bleached blonde with Pastel Gel Toner as well, which is used only with 2%.
- Smooth and easy-to-detangle hair, thanks to the conditioning ingredients in the cream.
How to use it at home
- Put on gloves and prepare the mixing bowl and brush.
- With PCC, mix 1:1 with the chosen shade and apply to faded lengths on dry, unwashed hair.
- With Pastel Cream Toner, use 2% only on bleached hair; take the ratio and time from the toner instructions.
- With Crea-Mix used alone, mix 1:1.
- With Blonde Expert Lightener powder or Ultra Cool Booster, do not apply to the scalp. With Ultra Cool Booster, Indola uses 2% on levels 7.0 and 6.0.
For what type of hair
For dyed hair that only needs a refresh and for bleached hair that you want to tone. It does not cover white hairs or lift the color: for that you need 6% or 9%.
What else you need
- Indola PCC Permanent Hair Dye
- Blonde Expert Pastel Cream Toner
- Indola Crea-Mix Mixer
- Blonde Expert Ultra Cool Booster
- Indola Hair Dye Brush
ProBeauty Tip. If you dye your roots with 6%, do not apply the same mixture to all your hair. For lengths, prepare the shade separately with 2%: the color is refreshed, and the ends are not sensitized with every touch-up.
Londa Professional Londacolor Cream Developer 12% 40 vol 1000 ml is the strongest developer in the Londacolor permanent range. With the base shades it lifts 3 levels, and with the special blondes in the 12/ series it lifts 4–5 levels. It is an Extra Rich Crème creamy emulsion, in a 1000 ml bottle.
What it does for you
- Lifts 3 levels with Londacolor base shades.
- Lifts 4–5 levels with special blondes in the 12/ series.
- Creamy and homogeneous mixture, easy to apply with a brush.
- Color fixed in the hair, together with the dye.
- Shiny and velvety hair, thanks to the waxes and lipids in the emulsion.
How to use it at home
- Put on gloves and perform a sensitivity test, following the dye instructions.
- With the base shades, mix 1:1: the 60 ml tube with 60 ml of 12% developer.
- With the special blondes, mix 1:2: half a tube (30 ml) with 60 ml of developer.
- Apply first to the lengths and ends, 2 cm from the scalp: 20 minutes without heat for the base shades, 30 minutes for the special blondes.
- Then apply to the roots: 30–40 minutes without heat for the base shades, 50–60 minutes for the special blondes.
- Rinse thoroughly, wash with a Color Radiance shampoo and close the bottle tightly.
For what type of hair
For natural hair that you want to lighten significantly, choose the special blondes. It is not for covering white hairs or for sensitive or irritated scalps. If you haven't lightened your hair at home before, the first lightening is safer in a salon.
Active ingredients
- Extra Rich Crème emulsion: the waxes and lipids leave the hair shiny and velvety.
- Vitaflection System: together with the dye, the emulsion sends the color microspheres evenly into each hair.
What else you need
- Londacolor Permanent Dye 60 ml
- Londacolor 9% Developer, milder
- Hair Dye Brush
- Mixing Bowl
- Nitrile Gloves
- Toneplex Pearl Blonde Shampoo
ProBeauty Tip. With 12%, every minute counts. Set a timer for each step, lengths and roots, so you don't leave the dye on longer than the instructions say.
Wella Professionals Welloxon Perfect Cream Developer 12% 40 vol
- creamy consistency
- viscous
- easy to mix
- adheres perfectly to the hair strand
- allows precise and even color application
Sensus Cream Activator Oxidant Cream 6% 20 Vol 1000 ml is Sensus's fluid and stabilized cream oxidant, featuring the Hi-Performance System. It is the ideal concentration for quickly touching up white hair with MC2 Fast Color and for regular coloring with MC2, Colorgrace, and Giulietta.
What it does for you
- Quick touch-up of white hair with MC2 Fast Color: 1:1 ratio, 10-minute processing time.
- Covers white hair and lifts one shade with Giulietta in 35–40 minutes.
- Consistent results over time, thanks to the stabilized oxidant volume.
- Fluid texture for easier and safer application.
- Creamy mixture, thanks to emulsifying waxes and protective emollients.
How to use it at home
- Put on gloves and prepare the mixing bowl, brush, and scale.
- For a quick touch-up with MC2 Fast Color, mix at a 1:1 ratio and apply only to the roots, hairline, temples, and part. Leave for 10 minutes.
- With MC2, Colorgrace, or Giulietta, mix at a 1:1.5 ratio: 40 g of hair dye and 60 g of Cream Activator 6%.
- For an MC2 or Colorgrace touch-up, leave on the roots for 35 minutes; with Giulietta, leave for 35–40 minutes.
- Close the bottle tightly after each use.
For what hair type
For hair with white strands that you color at home in the same shade or one shade lighter. For 2 shades, you need 9%; for 3 shades, you need 12%. The oxidant should not be applied to the hair alone, only as a mixture.
Active ingredients
- Hi-Performance System: protective oils and waxes that create a fluid texture, making it easier and safer to apply.
- Emulsifying waxes and protective emollients: make the mixture creamy and easy to prepare and spread.
What else you need
- MC2 Fast Color Hair Dye, 10 Minutes
- MC2 Ammonia-Free Hair Dye
- Giulietta Ultimate Bright System Hair Dye
- Hair Dye Brush
- Black Nitrile Gloves
ProBeauty Tip. The quick touch-up with MC2 Fast Color is designed to be used between two full colorings, not as a replacement for them. Use it when white roots begin to show, and perform a full coloring next time.
Yellow Peroxide Tech+ 12% 40 vol cream developer is the highest concentration in the Yellow developer range. Choose it for significant lift: with Yellow Color hair dye, it covers grey hair and lifts by three shades. It contains argan oil and the Aloetrix complex.
What it does for you
- Activates hair dye or bleach: Yellow makes it a versatile product for both coloring and bleaching.
- Easy to mix: it is stabilized hydrogen peroxide with a creamy texture.
- Easier to comb through: the Aloetrix complex improves hydration and combability and protects the hair fiber from the outside.
- Softer hair: argan oil restores vitality and softness to the hair.
- The exact concentration you need: the range offers 5 formulas, from 5 to 40 volume.
How to use it at home
- Put on gloves and a cape. Perform the sensitivity test described in the hair dye instructions.
- In the mixing bowl, mix Yellow Color hair dye with the developer in a 1:1.5 ratio. For High Lift shades, the ratio is 1:2.
- Apply the mixture evenly with a brush immediately after preparing it.
- Leave on for 45–50 minutes with Yellow Color and 50–55 minutes with High Lift, as recommended by Yellow.
- Rinse thoroughly and wash the hair with shampoo for color-treated hair.
For what type of work
It is for significant lift on natural hair. With Yellow Color High Lift, you can achieve four shades of lift, but only on a base that is no darker than light brown, level 5. It is not suitable for bleached or fragile hair. If you only need one or two shades of lift, choose 6% or 9%.
Active ingredients
- Argan oil: rich in Omega 3, Omega 6, and vitamin E, it restores vitality and softness to the hair.
- Aloetrix: a Yellow complex with aloe vera, wheat proteins, and a UV filter for hydration and easy combing.
What else you need
- Yellow Color permanent hair dye
- Yellow Protective Oil ampoules for scalp and hair
- Yellow mixing bowl
- Hair dye brush
- Nitrile gloves, size M
- Yellow Color Care mask for color-treated hair
ProBeauty tip. With 12%, every minute counts. Set a timer as soon as you finish applying. If this is your first time using a strong lift, ask a hairdresser for advice first.
Schwarzkopf Professional BlondMe Premium Gel Developer 2% 7 vol is the gel developer for the Glow Toner toner. The mixture is fluid, so you put it in an applicator bottle and spread it quickly over the whole head. It is the alternative to the 2% cream, which is worked with a brush.
What it does for you
- Activates the Glow Toner in equal parts.
- Gives a fluid mixture, suitable for bottle application.
- Covers the whole head quickly, useful when toning all lengths at once.
- The 2% concentration is the one required by Glow Toner, an acidic toner that does not lift the color.
How to use it at home
- Wash the bleached hair and towel-dry it.
- Pour the Glow Toner and the gel into the applicator bottle in equal parts and shake until homogenized.
- Apply immediately, generously, and work the mixture through all lengths.
- Leave for 10 minutes, up to 20 for a more intense result, with visual checking.
- Rinse with warm water until the water runs clear, then apply the BlondMe sealing conditioner and do not rinse.
For what type of hair
For bleached or light blonde hair, which you want to tone without lifting it further. It is not for bleaching and does not work with BlondMe powders. If you want to tone only certain highlights, the 2% cream and the brush give you more precision.
What else you need
- BlondMe Glow Toner 60 ml
- BlondMe 2% Cream Developer 60 ml, for brush
- Nitrile gloves, size M
- Disposable coloring cape
- BlondMe sealing conditioner, after toning
ProBeauty tip. There is no need for shampoo after Glow Toner: the brand says that the formula rinses out easily. You rinse until the water runs clear, put the sealing conditioner and that's it. The step remains short, and the hair comes out soft.
Schwarzkopf Professional trainer tip. Choose the developer and the ratio according to the BlondMe service and the condition of the hair, not according to the "how many percentages, how many tones" rule. With Glow Toner, the 2% gel is mixed 1:1, and the ratio influences more the consistency of the mixture and how easily you control it during application.
Schwarzkopf Professional Igora Vibrance Cream Developer 4% 1000ml
ETB Hair 12% 40 vol Oxidizing Cream is ETB Hair's strongest oxidizing cream for maximum lift. Use it with Colorverse dyes, Colorverse Special Blond, and Bright Blonde Violet Plex 10 and Blue Plex 8 powders. It contains hydrogen peroxide, Inca oil, tea tree oil, and mountain arnica extract, and is marked for professional use.
What it does for you
- Lifts color by 3–4 levels with Colorverse dye, with a 50-minute processing time.
- Easy to mix: the smooth, rich cream texture blends quickly with dye or powder.
- Applies evenly throughout the hair shaft.
- Velvety hair: conditioning cationic agents care for the hair shaft while it works.
- Works with the entire ETB Hair range: Colorverse dyes, toners, and Bright Blonde powders.
How to use it at home
- Put on protective gloves and avoid contact with your eyes. If the developer gets into your eyes, rinse immediately.
- With Colorverse dye, mix at a 1:1.5 ratio; with Colorverse Special Blond, at a 1:2 ratio.
- With Violet Plex 10 or Blue Plex 8, mix at a 1:2 ratio and apply 1–2 cm from the scalp.
- Use only mixed, following the instructions of the product you are combining it with.
- Close the bottle tightly and store it upright, away from light and heat, and out of reach of children.
For what type of work
For high lift: 3–4 levels with Colorverse dye and Special Blond blonde on natural level 6–8 hair. With Violet Plex 10, you can reach levels 9–10 in 45 minutes. It is not for touch-ups on the same shade or for gray and blue powders, which require 9% at most.
Active ingredients
- Conditioning cationic agents: leave the hair velvety while working.
- Inca oil and tea tree oil: enrich the creamy formula.
- Mountain arnica extract: completes the care formula.
What else you need
- ETB Colorverse Special Blond Dye
- ETB Bright Blonde Violet Plex 10 Bleaching Powder
- ETB Bright Blonde Blue Plex 8 Bleaching Powder
- ETB Aluminum Foil for highlights
- ETB Hair Dye Brush
- ETB Hair Nitrile Gloves, size M
ProBeauty tip. With 12%, do not apply the mixture directly to the scalp and do not heat the hair beyond what is stated in the instructions. If this is your first high-lift bleaching treatment, first do a strand test at the nape of your neck to see how quickly your hair lifts.
Hair Oxidant
Schwarzkopf Professional BlondMe Premium Developer 12% 40 vol 1000 ml is the strongest concentration of BlondMe cream developers. The brand uses it in a few precise combinations: with Clay powder, with Blonde Lifting and Lift & Blend shades, and in Bleach & Tone mixtures. It is not an oxidant to be used for everything.
What it does for you
- Lifts up to 8 levels with Clay powder, depending on the hair's structure, density, and condition.
- Lifts and shades in one step with Blonde Lifting on natural hair with a base level of 6 to 8.
- Lifts and blends grey hair with Lift & Blend on a level 6 or lighter base, with 30–70% grey hair.
- Intensely neutralizes on dark bases when you mix the powder with the Bleach & Tone additive.
- The creamy texture gives you control during application.
How to use it at home
- Choose the ratio according to the product: 1:1.5 to 1:2 with Clay powder, 1:2 with Blonde Lifting and Lift & Blend.
- Mix until you have a homogeneous cream and apply immediately to dry, unwashed hair.
- With Clay powder, work only on the lengths, without scalp contact. Blonde Lifting and Lift & Blend can be applied to the roots, only on uncolored hair.
- Leave for 20–45 minutes with Clay powder and 30–45 minutes with Blonde Lifting or Lift & Blend, checking visually. No heat.
- Rinse thoroughly and wash with a BlondMe shampoo.
For what type of hair
For natural hair with a base level of 6 to 8 when using Blonde Lifting, with a level 6 or lighter base when using Lift & Blend, and for balayage with Clay powder. It is not suitable for fragile hair, for toning, or for working on the scalp with powders.
What else you need
- BlondMe Clay powder for balayage
- BlondMe Blonde Lifting and Lift & Blend shades
- BlondMe Bleach & Tone additive
- Digital scale for dosing
- Nitrile gloves, size M
- BlondMe Bondfinity mask, after bleaching
ProBeauty tip. When applying Blonde Lifting to the roots, the brand leaves the first 2 cm near the hairline free and applies it there only at the end. That area is thinner and takes color faster, so you leave it for last.
Schwarzkopf Professional trainer tip. Use 12% only in the BlondMe combinations for which it is indicated and in the appropriate ratio for each product. With Blonde Lifting and Lift & Blend, take into account your natural base, how much grey hair you have, and what chemical treatments your hair has received before choosing the formula.
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