Oxidants

Schwarzkopf Professional BlondMe Premium Developer 12% 40 vol 1000 ml is the strongest concentration of BlondMe cream developers. The brand uses it in a few precise combinations: with Clay powder, with Blonde Lifting and Lift & Blend shades, and in Bleach & Tone mixtures. It is not an oxidant to be used for everything.

What it does for you

• Lifts up to 8 levels with Clay powder, depending on the hair's structure, density, and condition.
• Lifts and shades in one step with Blonde Lifting on natural hair with a base level of 6 to 8.
• Lifts and blends grey hair with Lift & Blend on a level 6 or lighter base, with 30–70% grey hair.
• Intensely neutralizes on dark bases when you mix the powder with the Bleach & Tone additive.
• The creamy texture gives you control during application.

How to use it at home

1. Choose the ratio according to the product: 1:1.5 to 1:2 with Clay powder, 1:2 with Blonde Lifting and Lift & Blend.
2. Mix until you have a homogeneous cream and apply immediately to dry, unwashed hair.
3. With Clay powder, work only on the lengths, without scalp contact. Blonde Lifting and Lift & Blend can be applied to the roots, only on uncolored hair.
4. Leave for 20–45 minutes with Clay powder and 30–45 minutes with Blonde Lifting or Lift & Blend, checking visually. No heat.
5. Rinse thoroughly and wash with a BlondMe shampoo.

For what type of hair

For natural hair with a base level of 6 to 8 when using Blonde Lifting, with a level 6 or lighter base when using Lift & Blend, and for balayage with Clay powder. It is not suitable for fragile hair, for toning, or for working on the scalp with powders.

What else you need

• BlondMe Clay powder for balayage
• BlondMe Blonde Lifting and Lift & Blend shades
• BlondMe Bleach & Tone additive
• Digital scale for dosing
• Nitrile gloves, size M
• BlondMe Bondfinity mask, after bleaching

ProBeauty tip. When applying Blonde Lifting to the roots, the brand leaves the first 2 cm near the hairline free and applies it there only at the end. That area is thinner and takes color faster, so you leave it for last.

Schwarzkopf Professional trainer tip. Use 12% only in the BlondMe combinations for which it is indicated and in the appropriate ratio for each product. With Blonde Lifting and Lift & Blend, take into account your natural base, how much grey hair you have, and what chemical treatments your hair has received before choosing the formula.

Londa Professional Londacolor Demi-Permanent Oxidant 4% 13 vol 1000 ml is the Extra Rich Crème emulsion for Londa ammonia-free demi-permanent hair dye when you want a more vibrant color. Mix 1:2: one 60 ml tube with 120 ml of oxidant. The 1000 ml bottle is enough for several colorings.

What it does for you

• More vibrant color with ammonia-free demi-permanent dye.
• Color that lasts up to 24 washes, together with the dye.
• Creamy and homogeneous mixture, which is easy to apply.
• Shiny and velvety hair, thanks to the waxes and lipids in the emulsion.
• 1000 ml bottle, for multiple applications.

How to use it at home

1. Put on gloves and perform a sensitivity test, following the instructions on the dye box.
2. Mix the 60 ml tube of demi-permanent dye with 120 ml of 4% oxidant.
3. For the whole head, apply from roots to ends and leave for 20 minutes without heat or 15 minutes with heat.
4. Only at the roots, leave for 15 minutes without heat or 10 minutes with heat.
5. Emulsify with warm water, rinse thoroughly and wash with a Color Radiance shampoo.

For what type of hair

For those who use Londa demi-permanent dye and want more intense highlights than with 1.9%. If you just want to refresh a color, 1.9% is enough. It is not suitable for Londacolor permanent dye.

Active ingredients

• Extra Rich Crème emulsion: waxes and lipids leave hair shiny and velvety.
• Vitaflection System: together with the dye, the emulsion sends color microspheres evenly into each strand.

What else you need

• Ammonia-free demi-permanent dye
• 1.9% demi-permanent oxidant
• Hair coloring brush
• Mixing bowl
• Color Radiance mask

ProBeauty tip. If you are not sure between 1.9% and 4%, do a test strand at the nape of your neck with each. See how vibrant the highlight looks on your hair before applying it to your whole head.

Oxidant Nook Service Color Activator 1.5% 5Vol 1000ml
For maximum results, during the coloring service with The Origin Color dye, we recommend using The Service Color Oxidant.
Its rich and creamy composition allows the user to obtain a mix that is very easy to apply, which adheres perfectly to the hair, thus helping the pigments penetrate the hair shaft. Its formula, enriched with Baobab oil, guarantees delicate protection during bleaching and leaves the hair shiny, soft, and hydrated.

L'Oréal Professionnel Oxydant Crème Oxidant cream 9% 30 vol 1000 ml is the developer you use to lift more. With Majirel and Cool Cover, it lifts up to 3 levels, while with Majirel High Lift, it is the choice for light bases. It is the strongest developer allowed with standard Majirel shades.

What it does for you

• Lifts up to 3 levels with Majirel and Cool Cover.
• Cool blonde on light bases, with Majirel High Lift.
• Also works with Majirouge, when you want a lighter red.
• Creamy mixture, easy to apply with a brush.

How to use it at home

1. Put on gloves and prepare the mixing bowl and brush.
2. With Majirel or Cool Cover, mix 1+1.5: the 60 ml tube with 90 ml of developer. Leave for the time stated in the hair dye instructions.
3. With Majirel High Lift, mix 1+2: the 60 ml tube with 120 ml of developer, and leave for 50 minutes.
4. With Blond Studio Multi-techniques 8 and 7 Clay bleaches, follow the ratio in their instructions.
5. Close the bottle tightly and keep it away from heat and light.

For what hair type

For natural hair that you want to visibly lighten, up to 3 levels, or to bring to a cool blonde with High Lift. If you have a lot of white hair and just want to cover it, choose 6%. The developer does not lighten old hair dye on the lengths.

What else you need

• Majirel 60 ml permanent hair dye
• Majirel High Lift for cool blonde
• Majirel Cool Cover 60 ml
• Hair dyeing brush
• Nitrile gloves

ProBeauty tip. With 9%, do not leave the hair dye on longer than stated in the instructions to get it lighter: the lift does not increase, but the hair suffers. If you want more than 3 levels, you need High Lift or bleaching.

Creamy oxidizing emulsion, rich in hair softening substances, provides protection and shine, makes mixing easy and does not "work" during application.

Features:

-creamy consistency

-contains hair-protecting ingredients

-imparts shine

-allows for easy mixing

-does not allow oxidation during application

How to use: Wear protective gloves! Mix in the proportion indicated on the specific hair coloring or bleaching product. Follow the instructions for use for an excellent result.

Kallos Oxidant Cream KJMN 12% – Professional emulsion for hair coloring and bleaching

Kallos KJMN Oxidant Cream 12% (40 volume) is a professional oxidizing emulsion, formulated with stabilized hydrogen peroxide, intended for use in combination with permanent hair dyes or bleaching preparations with ammonia. This product is essential in hair salons for achieving intense, uniform, and long-lasting color.

Key benefits:

• ✅ 12% Concentration (40 vol) – ideal for light shades and maximum lift
• ✅ Creamy texture – mixes easily with dye or bleaching powder for uniform application
• ✅ Stabilized formula – maintains effectiveness over time and provides reliable results with each use
• ✅ Wide compatibility – perfect for all hair types and most professional dyes
• ✅ Professional or home use – recommended for hairstylists as well as for personal use with adherence to instructions

How to use:

1. Protection: Wear protective gloves during application.
2. Mixing: Combine the oxidant with the dye or bleaching powder according to the instructions of the product used.
3. Application: Apply the mixture evenly to the hair, avoiding contact with the scalp when bleaching.
4. Rinsing: After the recommended processing time, rinse thoroughly with warm water.

Available quantity: [insert quantity, e.g., 1000 ml]
Concentration: 12% / 40 volume
Suitable for: permanent coloring, toning, hair bleaching

Lux Activator is a special stabilized oxidizing cream, enriched with innovative active ingredients such as: luminiscine, vegetable keratin, and argan oil.

INGREDIENTS:

VEGETABLE KERATIN

Properties: A blend of 18 plant-based amino acids, rich in the amino acid cysteine. It creates sulfur bridges that give hair greater strength.

Benefits: Strengthens and enlarges hair fibers and improves their elasticity. Repairs damaged hair structure.

LUMINESCINE

Properties: Obtained from verbascum flowers, a plant found in the Mediterranean area. This active ingredient can absorb UV rays.

Benefits: Transforms UV rays into a new light source that gives hair exceptional shine.

ARGAN

Properties: Argan oil is obtained from the fruits of the argan tree and is rich in antioxidant substances such as vitamin E, fatty acids, and flavonoids.

Benefits: Helps prevent hair aging by fighting free radicals.

Instructions: Mix with Sens.Us coloring / bleaching products according to the recommended mixing ratio. Leave on for the recommended time for each service until the desired result is obtained.

Warnings: Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately in case of contact with the product. Wear suitable gloves when handling this product. Store in a cool, dry place, away from light. Keep out of reach of children. Follow the instructions of the product it is mixed with carefully. For professional use only. SHAKE BEFORE USE.

Lux Activator is a special stabilized oxidizing cream, enriched with innovative active ingredients such as: luminiscine, vegetable keratin, and argan oil.

INGREDIENTS:

VEGETABLE KERATIN

Properties: A blend of 18 plant-based amino acids, rich in the amino acid cysteine. It creates sulfur bridges that give hair greater strength.

Benefits: Strengthens and enlarges hair fibers and improves their elasticity. Repairs damaged hair structure.

LUMINESCINE

Properties: Obtained from verbascum flowers, a plant found in the Mediterranean area. This active ingredient can absorb UV rays.

Benefits: Transforms UV rays into a new light source that gives hair exceptional shine.

ARGAN

Properties: Argan oil is obtained from the fruits of the argan tree and is rich in antioxidant substances such as vitamin E, fatty acids, and flavonoids.

Benefits: Helps prevent hair aging by fighting free radicals.

Instructions: Mix with Sens.Us coloring / bleaching products according to the recommended mixing ratio. Leave on for the recommended time for each service until the desired result is obtained.

Warnings: Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately in case of contact with the product. Wear suitable gloves when handling this product. Store in a cool, dry place, away from light. Keep out of reach of children. Follow the instructions of the product it is mixed with carefully. For professional use only. SHAKE BEFORE USE.

Schwarzkopf Professional BlondMe Premium Developer 2% 7 vol 60 ml is the gentlest BlondMe cream developer, in a small bottle. It is the right size if you occasionally tone at home and don't want an open liter sitting on the shelf. Use it with Glow Toner and for light bleaching.

What it does for you

• Activates Glow Toner, in equal parts, for brush application.
• The quantity matches one tube of Glow Toner, so you are not left with open developer.
• The creamy texture creates a thick, easy-to-control mixture.
• Works with BlondMe powders, which already have built-in bond protection.

How to use it at home

1. Wash the bleached hair and towel-dry it.
2. Mix the developer with Glow Toner 1:1 until you have a smooth gel.
3. Apply immediately with a brush, starting with the warmest areas.
4. Leave on for 10 to 20 minutes for a more intense result, checking visually.
5. Rinse with warm water until the water runs clear and apply BlondMe sealing conditioner.

For what hair type

For bleached or light blonde hair that you want to tone. It is also good for light bleaching with 9+ powder. Do not use it when you need a high lift or with Clay powder.

What else you need

• BlondMe Glow Toner 60 ml
• BlondMe 9+ powder in a 30 g sachet
• Mixing bowl
• Hair dye brush
• Nitrile gloves, size M
• BlondMe sealing conditioner, after toning

ProBeauty tip. The brand applies the toner first to the warmest areas and leaves it for 5 minutes, then applies it to the rest for another 5 minutes. This neutralizes the yellow at the roots just as well as the lengths, which take up the tone faster.

Schwarzkopf Professional trainer tip. A 60 ml bottle with a 60 ml tube of Glow Toner gives you exactly the 1:1 ratio. If your blonde has areas that are more damaged than others, start with the areas that need the most neutralization and monitor the result in the mirror, so that very porous lengths do not take up too much color.

Hydrogen peroxide oxidizing emulsion, with a creamy consistency, designed for use with Kallos KJMN permanent hair dye and bleaches, ensuring a homogeneous mixture that adheres perfectly to the hair, without dripping.
Application: in a non-metallic bowl, mix Kallos KJMN permanent hair dye with the oxidant in a 1:1.5 or 1:2 ratio, depending on the desired result.

Indola Cream Developer Oxidant cream 12% 40 vol 1000 ml is the strongest oxidant in the Indola range. Use it only with lifting dyes: Blonde Expert Highlifts and PCC Smart Lift. It is not the oxidant for regular dyeing with PCC.

What it does for you

• Lifts 4–5 levels with Blonde Expert Highlifts shades.
• Up to 4 levels with PCC Smart Lift, lifting and toning in one step.
• Pastel shades with 12%, only mixed with Highlift (H.) shades.
• Shine that sparkles, with fresh reflections.
• Smooth and easy-to-detangle hair, thanks to the conditioning ingredients in the cream.

How to use it at home

1. Put on gloves and prepare the mixing bowl and brush.
2. With PCC Smart Lift, mix 1:1 and apply to dry, unwashed hair.
3. Leave for 45 minutes: first on the lengths and ends, then on the roots.
4. With Highlifts, follow the ratio and time in the dye instructions.
5. Rinse thoroughly and wash with a shampoo for colored hair.

For what type of hair

For natural hair that you want to take to a very light blonde with a lifting dye. It is not for covering gray hair with PCC and it is not for bleaching with powder. If you have fragile or fine hair, a 4–5 level lift is safer at the salon.

What else you need

• Blonde Expert Highlift Dye
• PCC Smart Lift Lifting Dye
• Blonde Expert Pastel Cream Toner
• Indola Mixing Bowl
• Indola Dye Brush

ProBeauty Tip. If you are not sure whether you need 9% or 12%, start with 9%. With Smart Lift, 9% already gives you up to 3 levels; 12% is only worth it when you need the fourth.

Lux Activator is a special stabilized oxidizing cream, enriched with innovative active ingredients, such as: luminiscine, vegetable keratin and argan oil.

INGREDIENTS:

VEGETABLE KERATIN

Properties: A blend of 18 plant-based amino acids, rich in the amino acid cysteine. It creates sulfur bridges that give hair greater strength.

Benefits: Strengthens and increases hair fibers and improves their elasticity. Repairs damaged hair structure.

LUMINESCINE

Properties: Obtained from the flowers of verbascum, a plant found in the Mediterranean area. This active ingredient can absorb UV rays.

Benefits: Transforms UV rays into a new light source that gives hair exceptional shine.

ARGAN

Properties: Argan oil is obtained from argan fruit and is rich in antioxidant substances such as vitamin E, fatty acids, and flavonoids.

Benefits: Helps prevent hair aging by fighting free radicals.

Instructions: Mix with Sens.Us coloring/bleaching products according to the recommended mixing ratio. Leave to act for the recommended time for each service until the desired result is obtained.

Warnings: Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately if the product comes into contact with them. Wear appropriate gloves when handling this product. Store in a cool, dry place, away from light. Keep out of reach of children. Carefully follow the instructions of the product with which it is mixed. For professional use only. SHAKE BEFORE USE.

Kallos KJMN 6% Oxidizing Emulsion is a stabilized hydrogen peroxide emulsion from the KJMN Professional line. Use it with hair dyes, coloring products, and bleaches. Choose the 6% concentration when required by the instructions of the dye you are using.

What it does for you

• Develops the color of the dye or the power of the bleach.
• Emulsion consistency, easy to mix evenly.
• Consistent results, thanks to the stabilized peroxide.
• Suitable for multiple applications: dyeing, toning, and bleaching.
• Salon packaging, economical if you dye often.

How to use it at home

1. Put on protective gloves.
2. Read the instructions of the dye or bleach: that is where you find the concentration and amount of oxidant.
3. Mix in a non-metallic bowl until you get a homogeneous cream.
4. Apply immediately and respect the processing time of the coloring product.
5. Rinse thoroughly with plenty of water.

For what type of hair

It is not a hair care product: choose the concentration according to the desired result, not according to the hair type. Lower concentrations are gentler on the hair and scalp. Higher ones lift more, but require more care. Do not dye an irritated scalp and perform an allergy test beforehand, as with any dyeing.

Active ingredients

• Stabilized hydrogen peroxide: activates the dye and bleach.

What else you need

• Kallos Bleaching Powder
• Kallos Colors Permanent Dye
• Nitrile gloves, size M
• Dyeing brush
• Mixing bowl 350 ml

ProBeauty tip. Write the opening date on the bottle. Use the oxidant in time and keep it tightly closed, in the dark.

Gentle formula with Vegan Sugar Plex™ • pH neutral-balanced • Even result and intense reflections without altering natural pigment

Transforms every coloring mixture into a clean and effective beauty ritual! Nook Flow Activator is the professional activator, specially formulated to work in perfect synergy with Flow demi-permanent oil hair dye, providing a uniform, shiny chromatic result with maximum cosmetic effect – without altering the hair's natural melanin.

 Key benefits:

Clean Vegan Formula, enriched with the Vegan Sugar Plex™ complex, based on:

• Glucose derived from corn seeds

• Organic cherry oil

Low concentration of hydrogen peroxide (1.8%, 6 vol.) – no discoloration, no aggression on the hair strand

Predictable and uniform results:

• Gently activates the pigments of Flow demi-permanent dye

• Maintains the neutral-balanced pH of the mixture

• Does not alter the natural base of the hair color

• Ensures intense reflections and spectacular shine

Soft, fragrant and creamy texture, easy to apply with a brush or bottle applicator

 Recommended for:

 Natural, sensitized, colored or bleached hair
 Creative toning and color refreshing techniques
 Achieving an intense color with a natural look, without damage

 How to use:

1. Mix 1 part Nook Flow Color + 1 part Nook Flow Activator in a non-metallic bowl

2. Apply to dry or slightly damp hair, depending on the desired technique

3. Leave on for up to 30 minutes, depending on the shade and desired result

4. Emulsify with water, then rinse thoroughly

5. Finish with the shampoo and color-fixing treatment from the Nook The Nectar Color range

 Nook Flow Activator – the perfect activator for gentle, effective and deeply moisturizing coloring, the ideal complement to the Flow demi-permanent coloring system. It enhances every reflection, while respecting the health and natural structure of the hair strand.

Sensus Cream Activator Oxidant Cream 9% 30 vol 1000 ml is Sensus's fluid and stabilized cream oxidant, with the Hi-Performance system. Choose it for 2 levels of lift with permanent dyes, for brighter lengths with MC2 Fast Color, and for bleaching with InBlonde powders.

What it does for you

• Lifts 2 levels with Giulietta in 40–45 minutes, with white hair coverage.
• Brighter natural lengths with MC2 Fast Color, by up to 1 level, in 10 minutes.
• Bleaching with InBlonde powders Zero Yellow 7 and Ultra Platinum 9.
• Consistent results over time, thanks to the stabilized volume.
• Fluid texture, easy and safe to apply.

How to use it at home

1. Put on gloves and prepare the mixing bowl, brush, and scale.
2. With MC2, Colorgrace, or Giulietta, mix 1:1.5: 40 g of dye and 60 g of Cream Activator 9%. With Giulietta, leave for 40–45 minutes.
3. With MC2 Fast Color, for natural lengths, mix 1:1.5, apply quickly, and leave for 10 minutes.
4. With Ultra Platinum 9, mix 1:2; with Zero Yellow 7, 1:1.5 for freehand work or 1:2 for other techniques. Check the bleaching every 5–10 minutes.
5. Close the bottle tightly after each use.

For what hair type

For natural hair that you want to lift by 2 levels and for bleaching. For 1 level, choose 6%; for 3 levels, choose 12%. The oxidant is not applied alone to the hair, only mixed with a Sensus product.

Active ingredients

• Hi-Performance System: protective oils and waxes that provide a fluid texture, easier and safer to apply.
• Emulsifying waxes and protective emollients: make the mixture creamy, easy to prepare and spread.

What else you need

• MC2 Fast Color Dye, 10 minutes
• Colorgrace Dye
• InBlonde Ultra Platinum 9 Bleaching Powder
• Hair Dye Brush
• Mixing Bowl

ProBeauty Tip. When bleaching, do not rely solely on the clock. Check a strand every 5–10 minutes, as Sensus recommends, and rinse when you have reached the desired level.

Achieve professional results in hair coloring and bleaching with Puring Tutto Colors Oxidizing Cream 12% (40 Vol), an advanced creamy emulsion designed to ensure effective color lifting while protecting the hair structure. Its formula, enriched with protective ingredients and moisturizing agents, provides a safe coloring process, without unwanted oxidation during application.

💡 Ideal for advanced coloring, bleaching, and toning techniques, this oxidizing cream allows for a homogeneous mixture, maximizing color intensity and shine.

🔥 Key Benefits:

✅ High oxidizing power – Ideal for intense bleaching and color lifting.

✅ Creamy consistency for uniform application – Non-drip, ensuring precise distribution.

✅ Contains protective ingredients – Protects the hair during the chemical process.

✅ Provides shine & hydration – Hair remains silky and healthy after coloring.

✅ Does not oxidize during application – Stable formula for predictable results.\

🔹 How to use:

1️⃣ Preparation: Wear protective gloves before use.

2️⃣ Mixing: Combine in the proportion recommended on the coloring or bleaching product.

3️⃣ Application: Distribute evenly on hair according to the instructions of the coloring product.

4️⃣ Finishing: Rinse thoroughly and apply a shampoo and conditioner for colored/bleached hair to seal the hair cuticle.

📌 Recommended for:

✔️ Advanced coloring & bleaching techniques – Perfect for intense lifts and neutralizations.

✔️ Natural or chemically treated hair – Gentle formula that protects the hair fiber.

✔️ Hairdressing professionals – Offers precision and guaranteed results.

Sensus Cream Activator Oxidant 3% 10 vol 1000 ml is Sensus's fluid and stabilized cream developer, with the Hi-Performance system. At 3%, it does not lift but deposits color: choose it for tone-on-tone or to darken hair. It works with MC2, MC2 Fast Color, Colorgrace, and Giulietta.

What it does for you

• Color without lifting: with Giulietta, 0 tones in 30–35 minutes, with gray coverage.
• Toning and darkening with MC2 Fast Color, also in 10 minutes.
• Consistent results over time, because the developer volume is stabilized.
• Easy to mix and apply, thanks to the fluid cream texture.
• Also works with InBlonde bleaching powders, for gentle bleaching.

How to use it at home

1. Put on gloves and prepare the mixing bowl and scale.
2. With MC2, Colorgrace, or Giulietta, mix 1:1.5: 40 g of dye and 60 g of Cream Activator 3%. With Giulietta, leave for 30–35 minutes.
3. With MC2 Fast Color, choose the ratio according to the service (1:1, 1:1.5, or 1:2) and leave for 10 minutes.
4. With Zero Yellow 7 powder, mix 1:1.5 for freehand work or 1:2 for other techniques; with Ultra Platinum 9, 1:2.
5. Close the bottle tightly after each use.

For what hair type

For tone-on-tone, for darkening the color, and for refreshing the shade without lifting. For a lighter shade, you need 6%; for two shades, 9%. The developer is not applied alone to the hair, only mixed with a Sensus coloring or bleaching product.

Active ingredients

• Hi-Performance System: protective oils and waxes that provide a fluid texture, easier and safer to apply.
• Emulsifying waxes and protective emollients: make the mixture creamy, easy to prepare and spread.

What else you need

• MC2 Fast Color Dye, 10 minutes
• MC2 Ammonia-Free Dye
• Colorgrace Dye
• InBlonde Zero Yellow 7 Bleaching Powder
• Mixing Bowl

ProBeauty Tip. If you want to darken hair by one or two shades, a high concentration is not necessary. Choose 3% and a shade with the desired level: the dye provides the color, not the developer.

Lux Activator is a special stabilized oxidizing cream, enriched with innovative active ingredients such as luminiscine, vegetable keratin, and argan oil.

INGREDIENTS:

VEGETABLE KERATIN

Properties: A blend of 18 plant-based amino acids, rich in the amino acid cysteine. It creates disulfide bonds that give hair greater strength.

Benefits: Strengthens and thickens hair fibers and improves their elasticity. Repairs the structure of damaged hair.

LUMINESCINE

Properties: Obtained from the flowers of verbascum, a plant found in the Mediterranean area. This active ingredient can absorb UV rays.

Benefits: Transforms UV rays into a new source of light that gives hair exceptional shine.

ARGAN

Properties: Argan oil is obtained from the fruits of the argan tree and is rich in antioxidant substances such as vitamin E, fatty acids, and flavonoids.

Benefits: Helps prevent hair aging by fighting free radicals.

Instructions: Mix with Sens.Us coloring / bleaching products according to the recommended mixing ratio. Leave on for the recommended time for each service until the desired result is achieved.

Warnings: Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately in case of contact with the products. Wear suitable gloves when handling this product. Store in a cool, dry place, away from light. Keep out of reach of children. Carefully follow the instructions of the product with which it is mixed. For professional use only. SHAKE BEFORE USE.

Indola Color Transformer Activator demi-permanent 750 ml transforms PCC shades into a demi-permanent dye. Mix it 1:1 with the dye instead of Cream Developer. It is the solution for a low-commitment color or for refreshing your favorite shade.

What it does for you

• Demi-permanent color from PCC dye, uniform from roots to ends.
• Less ammonia than the permanent shade used with developer.
• Visibly shiny and healthy hair, with a gentle formula.
• Refreshes the lengths during touch-ups: roots with PCC and developer, lengths with PCC and Color Transformer.
• Refreshes faded blonde with PCC Smart Lift in 10–20 minutes.

How to use it at home

1. Put on suitable gloves.
2. Mix the PCC shade with Color Transformer in a 1:1 ratio until you get a homogeneous cream. For example, 40 g of dye and 40 g of Color Transformer.
3. Apply enough mixture to dry hair.
4. Leave to work for up to 30 minutes, without additional heat.
5. Gently massage, add a little warm water and emulsify. Rinse until the water runs clear, then use Indola Color shampoo and conditioner.

For what type of hair

For colored hair that needs refreshing and for anyone who wants a gentler color than permanent dye. Do not use with PCC Intense Coverage, Crea-Mix, XpressColor and Blonde Expert Highlifts. It contains 2% hydrogen peroxide, so always work with gloves and keep your eyes protected.

Active ingredients

• Mineral oil: for uniform color and better hair quality.
• pH regulator (Etidronic Acid): keeps the ammonia level constant and controls how deeply the color penetrates.
• Small amount of hydrogen peroxide: develops the pigments with less stress on the hair.

What else you need

• Indola PCC permanent hair dye
• PCC Smart Lift dye, for refreshed blonde
• Indola Color shampoo
• Indola Color conditioner
• Indola hair dye brush
• Indola mixing bowl

ProBeauty tip. During touch-ups, apply PCC with developer only to the roots and leave for 10 minutes. Then pull the same shade mixed with Color Transformer through the lengths and leave for another 20 minutes: the lengths are refreshed without becoming too dark.

Sensus Holi Liquid Oxidant Activator 500 ml is the dedicated activator for Holi demi-permanent hair dye. Mix it only with Holi shades or Holi Clear, one part to one part. It is the activator for bottles labeled “Demi-permanent hair color oil 1:1”; for the new Holi formula, Sensus recommends Lux Activator 1.5%.

What it does for you

• Activates Holi color, allowing the shade to deposit evenly on the hair.
• Simple 1:1 ratio: one part dye, one part activator, with no complicated calculations.
• Liquid texture that mixes easily with the fluid Holi formula, right in the applicator container.
• Works with Holi Clear when you want a more delicate shade: the amount of activator remains the same as the total amount of color.
• Large 500 ml bottle for multiple applications.

How to use it at home

1. Measure the Holi dye, then the same amount of activator: for 60 ml of Holi, use 60 ml of Holi Activator.
2. If you dilute the shade with Clear, the amount of activator remains 60 ml: for example, 45 ml shade, 15 ml Clear, and 60 ml activator.
3. Pour the mixture into a small bowl or the applicator container and shake well.
4. Apply to the hair with gloves and leave on for no more than 30 minutes, or until the desired effect is achieved.
5. Emulsify with a little water, rinse thoroughly, and wash with an acidic shampoo.

For what hair type

For all hair types with which you use Holi dye: natural, colored, lightened, or bleached. It is not a universal oxidant: do not use it with permanent dyes, bleaches, or toners from other ranges.

What else you need

• Holi demi-permanent dye 60 ml
• Holi Clear, for diluting the shade
• Shake Up applicator container
• Dosing scale
• Nitrile gloves

ProBeauty tip. Since the ratio is always 1:1, it is easiest to work with the applicator container: pour in the shade, add the same amount of activator, and shake. Close the bottle tightly after each use.

Wella Professionals Shinefinity Bottle Activator 2% 60 ml is the activator for Shinefinity Zero Lift color-depositing treatments. The Bottle version is designed for quick application from the applicator bottle and is easy to spread through all the hair. Mix it 1:1 with your chosen Shinefinity shade.

What it does for you

• Activates the Shinefinity treatment, which is mixed with it in a 1:1 ratio.
• Keeps the pH under control throughout the coloring process, thanks to a specially formulated buffering system.
• Applies quickly from the bottle: Wella recommends Bottle Activator for speed and Brush & Bowl for precision.
• The mixture does not drip: it has a gel-cream texture and spreads cleanly.
• The mixture is ammonia-free and silicone-free, without alcohols or ingredients of animal origin.

How to use it at home

1. Put on gloves and mix the Shinefinity treatment with the activator in a 1:1 ratio in the applicator bottle.
2. Apply evenly to washed hair that has been towel-dried, from roots to ends. The result is more intense on dry hair.
3. Leave on for up to 20 minutes without heat. With heat, 15 minutes will give a more intense result.
4. At the end, add a little water and emulsify to avoid staining the skin. Rinse and wash with shampoo.

For what hair type

For anyone who already has a Shinefinity Zero Lift treatment and wants to apply it from the bottle. The activator alone does not color and is not used with other dyes or bleaches. Shinefinity does not lighten the natural color: if you want a lighter shade, you need to bleach first.

Active ingredients

• pH buffering system (Balanced pH Technology): keeps the pH low and balanced, so the cuticle swells minimally, and the treatment deposits tone without lightening the natural color.

What else you need

• Nitrile gloves, size M
• Disposable coloring cape
• BlondorPlex 9 powder, if you want to lighten the hair first
• Ultimate Color shampoo for colored hair
• Elements Renewing shampoo

ProBeauty tip. Perform the allergy test 48 hours beforehand: mix 5 g of treatment with 5 g of activator and apply to 1 cm² in the crook of the elbow. Leave uncovered for 45 minutes, rinse, and monitor the area for two days.

Sensus Cream Activator Cosmetic Fix Oxidant Cream 1000 ml is the lowest concentration option in the Cream Activator range: 1%. It is a fluid, stabilized oxidizing cream for Sensus coloring and bleaching products.

What it does for you

• Activates Sensus dyes and bleaches, at a 1:2 ratio.
• Low concentration of 1%, used by the brand in toning recipes.
• Stabilized oxidizing cream, from the Cream Activator range's Hi-Performance system.
• Easy to mix, while the fluid texture makes application simpler and safer.
• Protective oils and waxes in the formula.

How to use it at home

1. Put on gloves and prepare the mixing bowl and brush.
2. Weigh one part Sensus dye or bleaching product and two parts Cream Activator Fix (1:2).
3. Mix until you obtain a homogeneous cream, without lumps.
4. Apply and leave for the recommended time for the respective service, from the dye instructions.
5. Rinse thoroughly and wash with Locking Shampoo to rebalance the hair's pH.

For what type of work

For those who already dye with Sensus products and have a recipe that requires Cosmetic Fix. If you want to cover gray hair or lighten the shade, choose the concentration from your dye's technical guide; the Cream Activator range also has 10, 20, 30, and 40 vol. options. If you don't know which oxidant you need, ask a hairdresser for advice.

Active ingredients

• Hi-Performance System: protective oils and waxes that give the oxidant a fluid, easy-to-apply texture.

What else you need

• Sensus MC2 Ammonia-Free Permanent Dye
• Cream Activator 3% 10 vol. Oxidant
• Mixing bowl for dye
• Dyeing brush
• Nitrile gloves, size M
• Illumyna Tech Locking Acidifying Shampoo

ProBeauty Tip. Cream Activator bottles look alike. On the Fix one, it says "FIX" instead of the volume, so check the label every time before pouring into the mixing bowl.

💡 Professional Coloring at its Best – Discover L’Oréal Professionnel Oxydant Creme 3.75% 12.5 VOL, the high-performance creamy oxidant that transforms every coloring into a flawless experience. With a velvety texture and advanced formula, this product is essential for achieving an even result, with perfect coverage and intense shine.

🔬 Developed specifically for use with professional L’Oréal hair dyes (Majirel, Inoa, etc.), Oxydant Creme activates the color pigment and ensures perfect mixing, while maintaining the integrity of the hair fiber during the chemical process.

🌟 Key Benefits:
• Activates and stabilizes color for intense and even results
• Protects hair during coloring – no dryness, no damage
• Creamy texture – easy to mix and apply, no drips
• Extends color longevity and maintains hair shine
• Flawless gray hair coverage – up to 100%

🌿 Active ingredients:
• Hydrogen peroxide – allows oxidation of color pigments
• Exclusive L’Oréal formula – created to protect the hair structure during coloring

💧 Texture and hair type:
• Dense, unctuous cream, easy to use
• Suitable for all hair types: natural, colored, damaged, or gray

🎯 Recommended for:
• Professional stylists and beauty salons
• Individuals with experience in home hair coloring, seeking professional-level results

📦 Recommended use:
Mix Oxydant Creme with your desired dye in the proportions indicated by the brand (e.g., Majirel or Inoa). Apply to hair according to instructions and enjoy an even, shiny, and long-lasting result.

✨ With L’Oréal Professionnel Oxydant Creme 12.5 VOL, every coloring is precise, gentle, and spectacular – just like at the salon!

Transform the bleaching process into a complete professional experience with L’Oréal Professionnel Blond Studio Nutri Developer 40 vol 12% – the nourishing creamy oxidant, specially created to maximize the performance of Blond Studio Platinium Plus bleaching pastes. With an innovative formula that offers a perfect balance between lifting power and hair protection, this developer is essential for achieving bright, even, and personalized blonde hair.

🎨 Its creamy texture easily mixes with the bleaching paste, forming a homogeneous mixture that applies effortlessly and adheres excellent to the hair strand. This allows for total control over the coloring process – from foil or freehand techniques to global applications. Depending on the desired consistency, it can be used in a mixing ratio from 1:1 to 1:3.

🌞 Specially designed to work in synergy with the Blond Studio range, the Nutri Developer 40 vol (12%) allows hair to be lifted by up to 8 tones, while maintaining the hydration and suppleness of the hair fiber. Ideal for achieving spectacular blonde shades – from subtle, natural-looking highlights to cool and intense blondes, with a brilliant platinum effect.

🌿 Key Benefits for Professionals:
• ✨ Nutritive oxidant, gentle on the hair strand
• 🧴 Creamy texture for easy and even application
• 💇♀️ Compatible with all bleaching techniques: in foil, freehand, global
• 🎯 Complete customization of blonde service – subtle or intense
• 🔝 High lifting potential – up to 8 tones
• 🤝 Created to optimize the performance of Blond Studio Platinium Plus pastes

🧪 How to use:
Mix in a non-metallic bowl with Blond Studio Platinium Plus paste, in a ratio of 1:1 to 1:3, depending on the desired consistency and chosen technique. Apply to hair according to the desired technique, observing the recommended processing time.

💛 Choose Blond Studio Nutri Developer 40 vol 12% for professional results, bright blondes, and an unparalleled coloring experience – all while caring for hair health!

🔖 #LOrealProfessionnel #BlondStudio #NutriDeveloper #ProfessionalBleaching #BlondPerfect #ProfessionalOxidant #HairColoring

Sensus Cream Oxidant Activator Cream 12% 40 vol 1000 ml is the strongest concentration of Sensus fluid cream oxidant, with the Hi-Performance system. It lifts 3 levels with permanent dyes and is the concentration for Super High Lift and High Lift series.

What it does for you

• Lifts 3 levels with Giulietta, in 45–50 minutes, with grey coverage.
• Over 4 levels with Super High Lift MC2 and Colorgrace series and High Lift Giulietta, in a 1:2 ratio.
• Enhanced lengths with MC2 Fast Color, up to 1½ levels lighter, in 10 minutes.
• Consistent results over time, thanks to the stabilized volume.
• Fluid texture, easy and safe to apply.

How to use it at home

1. Put on gloves and prepare the mixing bowl and scale.
2. With the usual MC2, Colorgrace or Giulietta shades, mix 1:1.5: 40 g of dye and 60 g of oxidant. With Giulietta, leave for 45–50 minutes.
3. With Super High Lift MC2 or Colorgrace, mix 1:2: 40 g of cream and 80 g of oxidant, 55 minutes. With High Lift Giulietta, 50–55 minutes.
4. With MC2 Fast Color, on lengths and ends, mix 1:2, apply quickly and leave for 10 minutes.
5. Close the bottle tightly after each use.

For what type of hair

For natural hair level 5–6, which you want to take to very light blonde. High Lift series do not cover grey hair. With InBlonde powders, use 3%, 6% or 9%. The oxidant is not applied alone to the hair.

Active ingredients

• Hi-Performance System: protective oils and waxes that give a fluid texture, easier and safer to apply.
• Emulsifying waxes and protective emollients: make the mixture creamy, easy to prepare and spread.

What else you need

• MC2 Fast Color dye, 10 minutes
• MC2 ammonia-free dye
• Giulietta Ultimate Bright System dye
• Mixing bowl
• Scale for accurate dosing

ProBeauty tip. For very light blonde on natural hair, start with the lengths, 2 cm from the roots. Cover the roots only after 30 minutes, with a fresh mixture, so that the result is uniform throughout the length.

The Matrix 40 Vol. 12% Cream Developer was created by experts from the American brand Matrix according to a special formula that supports the hair's natural hydro-lipid balance. The cream is used to lighten hair shades, in combination with other special products, for a professional effect. The product is intended for professional use. It is recommended for use in combination with Matrix SOCOLOR.beauty and Matrix Light Master. The product contains pre-adjusted tones and bases to compensate for natural underlying pigments and the patented Cera-Oil complex, which improves the overall quality of the hair, providing long-lasting color and amazing shine. The diverse range of dyes provided by Matrix is complemented by the cream with 12% hydrogen peroxide, to achieve the expected shades.
How to use: Mix the cream developer with the hair dye or bleaching powder in the required proportion, following the instructions.