L'Oréal Professionnel

🎨 Intense color, full coverage, and advanced protection for your hair!

L'Oreal Professionnel Majirel is the benchmark professional permanent hair color, offering 100% gray hair coverage, vibrant reflects, and long-lasting color. Thanks to Ionene G and Incell technologies, the hair fiber is strengthened from within, resulting in stronger, silkier hair with uniform and intense color.

🖌 What's included in the package?
✔ 1 tube of professional hair color, 50 ml
❗ Developer is not included and must be purchased separately.

🧪 How to choose the right developer?

• 6% (20 vol) – Perfect coverage and lift of 2 levels
• 9% (30 vol) – Lift of 3 levels for brighter shades

🌀 Preparation and application method:
1️⃣ Mix 1 tube of Majirel hair color (50ml) with 75ml L'Oreal Professionnel cream developer, using a non-metallic bowl.
2️⃣ Apply to dry, unwashed hair, starting from the roots.
3️⃣ Leave on for 35 minutes for optimal results.
4️⃣ After processing time, rinse hair thoroughly until water runs clear.
5️⃣ Wash hair with a shampoo for colored hair to seal the color and maintain shine.

💡 Application techniques for impeccable results:
✔ First coloration: Apply first to lengths and ends, then to roots.
✔ Color refresh: Use a warm Majirel shade and a little warm water for a uniform look.
✔ For hair that is too dark: Apply the scrubbing technique with L'Oréal Efassor and 20 vol (6%) or 30 vol (9%) developer.

📝 Tips for covering gray hair:
✔ Under 50% gray hair: Apply the desired shade directly.
✔ Between 50%-100% gray hair: Mix half of the chosen shade with a golden or natural golden base for a balanced result.

⚠ Warnings:

• Use only the recommended developer and do not exceed a concentration of 9% (30 vol).
• Avoid metal tools to maintain formula stability.
• Apply the hair color generously for uniform and long-lasting coverage.

📢 Transform your look with L'Oreal Professionnel Majirel and enjoy intense, shiny color and healthy hair! ✨

L'Oréal Professionnel Metal Detox Hair Mask is the protective mask from the Série Expert Metal Detox range. Wash after wash, metal particles in the water, such as copper, build up in the hair. They can lead to breakage and unpredictable results when dyeing, balayage, and bleaching. The mask protects the fiber against the deposition of new metals.

What it does for you

• Stronger hair, with a strengthened fiber that is much more resistant to breakage.
• Less porous fiber, protected against the deposition of new metal particles.
• True-to-tone, long-lasting color, with intense highlights.
• Intense shine and silkier hair, nourished deep down.
• Vegan and sulfate-free formula.

How to use it at home

1. Wash your hair with Metal Detox shampoo, after a pre-shampoo treatment, if you use one.
2. Apply 15–20 ml of mask to wet hair.
3. Distribute evenly through the lengths and ends.
4. Twist the hair and leave on for 2–5 minutes. For more intense hydration, leave on for up to 15 minutes.
5. Rinse, then finish with the concentrated oil or Metal Detox leave-in cream.

For what hair type

For dyed, bleached, balayage, or over-sensitized hair, especially if the water in your area is hard. The metal content in the hair depends on the porosity of the fiber and the quality of the water. The mask does not neutralize yellow tones and does not replace trimming already broken ends.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the fiber and neutralize metals.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Leave-In Cream 100 ml

ProBeauty Tip. If your hair is very porous after bleaching, don't rush: leave the mask on for up to 15 minutes for more intense hydration. On regular days, 2–5 minutes are enough.

L'Oréal Professionnel Metal Detox Cream Shampoo is the cleansing shampoo in the Série Expert Metal Detox range. Cleanses hair after any coloring, balayage, or bleaching. The rich cream transforms into a concentrated foam that gently cleanses the hair fiber and removes accumulated metal particles, such as copper.

What it does for you

• Eliminates the buildup of metals and other pollution particles from the hair.
• Uniform, long-lasting, and intensely shiny color after coloring.
• Gentle cleansing, sulfate-free.
• Hair that looks healthier and regains its shine.
• Citrus fragrance with musk notes, easily recognizable.

How to use it at home

1. If you use the Metal Detox pre-shampoo, do not rinse it: apply the shampoo directly over it.
2. Distribute the shampoo on wet hair and emulsify until you obtain a creamy texture.
3. Rinse thoroughly.
4. Continue with the Metal Detox mask.

For what type of hair

For colored, bleached, balayage, or over-sensitized hair. It is also useful for hair weakened by repeated coloring or exposed to metals in the water. The 500 ml refill refills the bottle. It does not neutralize the yellow tones of blonde hair.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Mask
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Shampoo, Mask, and Cream Set

ProBeauty Tip. Emulsify the shampoo well with a little water before spreading it. The cream texture transforms into foam and reaches all the hair more easily. If the hair is very porous, apply the Metal Detox pre-shampoo first.

L'Oréal Professionnel Vitamino Color Shampoo for color-treated hair is part of the Série Expert range and is designed for color-treated, highlighted, or color-weakened hair. It gently cleanses and helps color retain its shade and shine from wash to wash. It is available in four sizes, including a 500 ml refill.

What it does for you

• Color stays vibrant for longer because the formula protects it from oxidation and fading.
• Color doesn't wash out and retains its salon-fresh shine.
• Softer, shinier hair after every wash.
• Gently cleanses impurities from roots to ends.
• Protects the hair fiber, not just the color, so color-treated hair looks healthy.

How to use it at home

1. Apply the shampoo to wet hair, from roots to ends.
2. Massage into the scalp and lengths until a rich lather forms.
3. Rinse thoroughly with warm water.
4. For salon-like results, apply again and rinse.
5. Follow with a conditioner, mask, or 10-in-1 spray from the Vitamino Color range.

For what hair type

For color-treated, highlighted, weakened, or dull hair. The formula contains sulfates. If you want a sulfate-free shampoo for color-treated hair, choose Vitamino Color Spectrum. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.

What else you need

• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml
• Vitamino Color 10-in-1 leave-in spray
• Vitamino Color shampoo and mask set

ProBeauty tip. Wash color-treated hair with warm, not hot, water, and rinse the lather thoroughly from the lengths. If you get a refill, keep the empty 300 ml or 500 ml bottle and refill it: you only pay for the shampoo, not another bottle.

L'Oréal Professionnel Absolut Repair Molecular Hair Mask is the rinse-out mask from the Absolut Repair Molecular line, part of the Série Expert range. It has a patented formula with peptide bonds and 5 amino acids that help replenish the hair fiber's molecular structure. Hair remains stronger and looks healthy.

What it does for you

• Quickly detangles damaged hair, even when tangled.
• Smooth, instantly shiny hair after rinsing.
• Flexible hair with natural elasticity and movement.
• Silky and hydrated, without weighing hair down.
• Works in 1–2 minutes, so it fits easily into your daily routine.

How to use it at home

1. Wash with Absolut Repair Molecular Shampoo. If you have medium or thick hair, then apply the rinse-out serum.
2. Apply the mask evenly to wet hair from mid-lengths to ends, and detangle with your fingers.
3. Twist the hair and leave the mask on for 1–2 minutes, then rinse thoroughly.
4. Follow with the Absolut Repair Molecular leave-in mask with heat protection before styling.

For what hair type

For all types of damaged, colored, or bleached hair, from fine to sensitized. For fine–medium hair, use once or twice a week. For coarse hair, use with every wash. For very damaged hair, L'Oréal recommends using it with the rinse-out serum.

Active ingredients

• Peptide bonds: small pieces from the hair fiber structure, small enough to enter the fiber, where they help rebuild the molecular structure.
• 5 amino acids: glycine, arginine, serine, tyrosine, and glutamic acid, the "bricks" that work together with the peptide bonds.

What else you need

• Absolut Repair Molecular Sulfate-Free Shampoo
• Absolut Repair Molecular Rinse-Out Serum
• Absolut Repair Molecular Leave-In Mask
• Absolut Repair Molecular Bi-Phase Oil

ProBeauty Tip. Twisting the hair after application is not just a whim: it presses the mask into the hair and helps it penetrate. Make a twisted ponytail, leave it for 1–2 minutes, then rinse.

L'Oréal Professionnel Oxydant Crème Oxidant cream 6% 20 vol 1000 ml is the oxidant you use most often with Majirel dye. It covers white hair and lifts by up to 2 tones. It is a blend of emollient waxes and stabilized oxidant, which makes the dye creamy and easy to apply.

What it does for you

• Covers white hair together with Majirel and Cool Cover shades.
• Lifts by up to 2 tones, or maintains and darkens the shade.
• Creamy blend, which is easy to apply with the brush.
• Softer hair and a more comfortable scalp during dyeing.
• One bottle for multiple products: Majirel, Cool Cover, Majirouge, Booster and some Blond Studio bleaches.

How to use it at home

1. Put on gloves and prepare the mixing bowl and brush.
2. With Majirel and Cool Cover, mix 1+1.5: the 60 ml tube with 90 ml of oxidant.
3. For over 50% white hair with Majirel: half a tube of the desired shade and half of the natural shade, with 90 ml of 6% oxidant.
4. With Blond Studio bleaches, follow the ratio and time from the bleach instructions.
5. Close the bottle tightly and keep it away from heat and light.

For what type of hair

For regular dyeing at home: white hair, the same shade, darker or up to 2 tones lighter. For 3 tones you need 9%, and for High Lift 9% or 12%. The oxidant is not used alone, only in a mixture.

What else you need

• Majirel Permanent Dye 60 ml
• Majirel Cool Cover 60 ml
• Majirel Booster
• Dyeing Brush
• Mixing Bowl

ProBeauty Tip. Measure the oxidant with a graduated cup or weigh it. The 1000 ml bottle is enough for multiple dye applications, and at a 1+1.5 ratio, each 60 ml tube requires exactly 90 ml.

🔬 Repair hair at a molecular level and restore its natural elasticity! 🔬

The L’Oréal Professionnel Absolut Repair Molecular shampoo is the professional solution for damaged hair, formulated with peptide bonds and 5 amino acids to restore the hair fiber's structure from within. Its advanced, sulfate-free formula gently cleanses, provides intense hydration, and helps detangle hair without weighing it down.

🌟 Key benefits:
✔ Effectively cleanses scalp and hair, removing impurities without drying out the hair fiber
✔ Nourishes and deeply repairs hair, restoring its vitality and strength
✔ Easily detangles hair, preventing breakage and fragility
✔ Improves hair's elasticity and natural movement
✔ Sulfate-free formula, suitable for sensitized, bleached, or chemically treated hair
✔ Luxurious cream-foam texture, for a premium experience with every use

How to use:

1️⃣ Apply a suitable amount to wet hair.
2️⃣ Gently massage the scalp and emulsify until a rich lather is formed.
3️⃣ Rinse thoroughly and repeat the process if necessary.
4️⃣ For optimal results, continue the routine with the Absolut Repair Molecular Rinse-off Serum and the Leave-in Cream from the same range.

💆‍♀️ Give your hair the salon care it needs to become stronger, silkier, and healthier! 💆‍♀️

Discover the power of professional coloring with Majirel from L’Oréal Professionnel – the ideal choice for hairstylists who want intense colors, perfect gray hair coverage, and lasting shine. With a vegan, cruelty-free formula and reduced odor thanks to Odor Trapping™ technology, this hair dye brings a premium experience for both the stylist and the client.

🌟 What makes it special?

✔️ 100% gray hair coverage – even in difficult cases
✔️ Up to 50% less ammonia smell – for a more comfortable application
✔️ 110 professional shades – from pearly blondes to intense brunettes
✔️ Vegan formula – no animal-derived ingredients and not tested on animals
✔️ Long-lasting results – intense, deep, and even color
✔️ Exceptional shine – thanks to Ionène G™ and Incell™ technologies, which protect and strengthen the hair fiber from within

💡 Integrated care technology:
• Ionène G™ – strengthens hair and reduces porosity
• Incell™ – nourishes the hair fiber and protects hair structure

🧪 Recommended use:
Mix in a 1:1.5 ratio with L’Oréal developer (6%, 9% or 12%, depending on the desired level). Development time varies depending on the developer and desired result – between 35 and 45 minutes.

📦 Content: 60 ml – sufficient for one complete application

🎯 Ideal for:
• Clients who want complete gray hair coverage
• Haircuts that need strong reflections and definition
• Anyone who wants long-lasting color without compromising hair health

✨ Choose L’Oréal Professionnel Majirel and give your clients intense, nourishing, and perfectly even color – with zero compromises and 100% professionalism!

L'Oréal Professionnel Vitamino Color 10-in-1 Leave-In Spray 190 ml is the multifunctional product from the Série Expert Vitamino Color range, specially created for color-treated hair. A single spray gives you ten benefits, from heat protection to detangling. Leave-in.

What it does for you

• Heat protection up to 230°C when using a hairdryer, flat iron or curling iron.
• Easy detangling and easier blow-drying.
• Shine, softness and smooth hair in a single spray.
• Hydration and anti-frizz action to prevent hair from swelling.
• Anti-breakage and anti-split ends action for well-groomed lengths.

How to use it at home

1. Wash your hair and towel-dry it, or apply directly to dry hair.
2. Spray evenly over the lengths and ends.
3. Do not rinse.
4. Style as you like: with a hairdryer, flat iron or naturally.

You can also use it before cutting, before blow-drying or for touch-ups between washes.

For what hair type

For any color-treated hair that gets tangled easily, has dry ends or swells when damp. It is lightweight, so it also works on fine hair. It is not a substitute for a mask when hair is very damaged.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.
• HRT Light Technology (Cationic Salt): instantly protects color-treated hair and delivers all ten benefits in a single application.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml

ProBeauty Tip. Spray from about a hand's distance and immediately comb through with a wide-tooth comb. On ends that dry out over time, you can apply an extra spray directly to dry hair.

L'Oréal Professionnel Absolut Repair Shampoo for damaged hair is the first step in the Absolut Repair routine from the Série Expert range. It is made for dry and damaged hair that has broken, become dry, or lost its shine. The formula with wheat proteins and Omega-9 cleanses and prepares the hair for a mask.

What it does for you

• Transformed hair from the first wash: stronger, soft to the touch, and full of shine.
• Helps restructure the dry and damaged fiber, leaving it feeling supple.
• Shine and a velvety feel, because Omega-9 coats the hair fiber.
• Cleanses without weighing down the hair, which remains light.
• Four sizes: 300 ml, 500 ml, 1500 ml, and a 500 ml refill.

How to use it at home

1. Apply the shampoo to wet hair and massage until you get a rich lather.
2. Rinse thoroughly.
3. If the hair is very dirty or has a lot of styling product, wash twice: the first time to cleanse, the second time as part of the treatment.
4. Continue with the Absolut Repair conditioner or mask, then with the oil from the same range.

For what type of hair

For dry and damaged hair: frequently dyed, stressed by flat irons and dryers, or with split ends. If your hair is very damaged after repeated bleaching, look at the Absolut Repair Molecular line, which works deeper. It may be too rich for healthy hair that is oily at the roots.

Active ingredients

• Wheat proteins: help restructure the damaged fiber and give the feeling of supple hair.
• Omega-9: coats the hair fiber for shine and a velvety feel.

What else you need

• Absolut Repair Conditioner 200 ml
• Absolut Repair Mask
• Absolut Repair Golden Mask 250 ml
• Absolut Repair Oil 30 ml

ProBeauty Tip. Get the 1500 ml size or the refill if you use the shampoo for the whole family: it is more economical, and you pour the 500 ml refill into the bottle you already have.

L'Oréal Professionnel Metal Detox Leave-In Cream 100 ml is the high-protection cream from the Série Expert Metal Detox range. Concentrated with 1% glycoamine, it removes metals from the hair and protects the fiber from the deposition of new particles. This helps prevent hair breakage and color fading.

What it does for you

• High protection against UV rays, oxidation, brushing, and heat, thanks to UV filters.
• Intense hydration and frizz control, even in high humidity.
• Stronger and shinier hair, with color that lasts longer.
• Easier to style hair, softer and smoother.
• Melting texture, absorbed instantly, that does not weigh down the hair.

How to use it at home

1. Wash your hair and towel-dry it.
2. Apply 1–2 pumps to damp hair.
3. Distribute evenly from mid-lengths to ends.
4. If you have long or thick hair, add more, up to 4 pumps in total.
5. Do not rinse. Blow-dry your hair or let it air-dry.

For what type of hair

For all hair types and textures: colored, damaged, bleached, and natural. Works on short or long hair, straight or curly. Use daily, after any routine. It does not replace a mask when the hair needs intense hydration.

Active ingredients

• 1% Glycoamine: the patented molecule of the range, which neutralizes metal inside the hair shaft.
• Ionene: part of the cream's patented technology, along with glycoamine.
• UV Filters: protect the hair from UV rays and the oxidation they cause.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Pre-Shampoo Treatment 250 ml

ProBeauty Tip. On fine hair, start with a single pump and add more only if the ends still feel dry. It is better to add a little at a time than to apply too much at once.

✨ Spectacular volume and long-lasting hold! ✨

Discover L’Oréal Professionnel Tecni.Art Volume Lift, an innovative professional foam that provides an instant lifting effect from the roots without weighing down the hair. Its lightweight formula gives hair natural volume and an airy texture, while maintaining the flexibility and healthy appearance of the strands.

🌟 Key Benefits:
✔ Amplified volume directly from the roots, without weighing down the hair
✔ Strong hold for long-lasting hairstyles
✔ All-weather resistance for a flawless look all day long
✔ Lightweight texture, preserving the hair fiber's suppleness and elasticity
✔ Ideal for all hair types, including fine or lifeless hair

🌀 How to use:
1️⃣ Shake the container well before use
2️⃣ Spray at the roots on damp or dry hair, section by section
3️⃣ Style your hair using a brush and a hairdryer for maximum volume effect
4️⃣ You can let your hair air dry for a looser, more textured look

💖 Ideal for:
✔ Fine or voluminous hair that needs extra support
✔ Creating hairstyles with natural volume and appearance
✔ People who want a strong hold without a rigid effect

📢 Add volume and texture to your hairstyle with L’Oréal Professionnel Tecni.Art Volume Lift – the secret to perfect styling, directly from the roots!

🌟 10 benefits in a single product for perfectly renewed hair! 🌟

L'Oréal Professionnel Absolut Repair 10-in-1 is a multifunctional treatment oil, enriched with wheat germ and the powerful Gold Quinoa + Protein complex, specially designed to repair, nourish and protect damaged hair. With a lightweight formula that doesn't weigh hair down, this treatment provides shine, smoothness, and protection against external aggressors.

💛 The 10 key benefits:
✔ Deep nourishment and hair fiber restoration
✔ Intense repair for damaged hair
✔ Softness and suppleness
✔ Soft and silky hair to the touch
✔ Easy detangling and reduced frizz
✔ Intense hydration without greasiness
✔ Ease of styling and heat protection
✔ Spectacular shine for a healthy look
✔ Protective shield against external factors
✔ Smoothing and discipline for unruly strands

How to use:

1️⃣ Apply 1-2 sprays to damp, towel-dried hair
2️⃣ Distribute evenly through lengths and ends
3️⃣ Do not rinse – leave in and style hair as desired

✨ Perfect for all hair types, providing hydration, protection, and extra shine! ✨

L'Oréal Professionnel Vitamino Color Mask for Color-Treated Hair is the mask from the Série Expert Vitamino Color range. It provides intense protection and repair without weighing hair down. It has a gel texture and is made for sensitive colors that fade quickly.

What it does for you

• Color protected against oxidation, fading, and pigment runoff during washing.
• Strengthened, nourished, and soft hair, without feeling weighed down.
• Repairs damaged areas of the color-treated hair strand and coats them in a lightweight film that protects it from daily wear and tear.
• Resistance from roots to ends, for vibrant color.
• Gentle care, suitable even for the most sensitive colors.

How to use it at home

1. Wash your hair with Vitamino Color shampoo and squeeze out excess water.
2. Apply the mask to clean, wet lengths and ends.
3. Leave it on for 3 minutes.
4. Rinse thoroughly, then follow with the 10-in-1 spray, if you use it.

For what hair type

For sensitized, highlighted, or weakened color-treated hair. The gel texture is lightweight, so it also works on fine hair. If you have thick color-treated hair and want a rich, creamy mask, look at the Vitamino Color Spectrum mask. The mask does not neutralize yellow tones.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of the color-treated hair strand.

What else you need

• Vitamino Color Shampoo for Color-Treated Hair
• Vitamino Color 10-in-1 Leave-In Spray
• Vitamino Color Conditioner 200 ml
• Vitamino Color Shampoo and Mask Set

ProBeauty Tip. Squeeze excess water out of your hair before applying the mask. On hair that is too wet, the gel texture becomes diluted and does not reach the lengths well. Then comb through with a wide-tooth comb to distribute it all the way to the ends.

L'Oréal Professionnel Pro Longer Shampoo, from the Série Expert range, is made for long hair with thinned ends. On the lengths, everyday aggressions are more visible than at the roots: the ends become thinner, split, and break. The shampoo cleanses and starts repairing the lengths right from the wash.

What it does for you

• Stronger and shinier lengths, from the middle of the hair to the ends.
• Fewer broken strands and split ends, when you use it together with the rest of the Pro Longer range.
• Immediately repaired fiber on the surface, thanks to Filler-A100 technology.
• Thicker ends to the touch, for long hair that looks fuller.
• Two sizes: 300 ml for home or 1500 ml, if you use it often.

How to use it at home

1. Apply the shampoo evenly to wet hair.
2. Massage until a rich lather forms, then rinse thoroughly.
3. For a better effect, wash twice: the first time to cleanse, the second time to let the ingredients work.
4. Continue with the Pro Longer mask or 10-in-1 cream, then dry naturally or with a towel.

For what type of hair

For long hair, with sensitized lengths and thinned ends, that split easily. It is also suitable for colored hair that is losing its density towards the ends. If you have short and healthy hair or an oily scalp, choose a shampoo from another range. Already split ends should be cut; the shampoo only helps new ones resist better.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the core of the hair, thickens the ends, and repairs the surface.
• Amino acids: give resistance to the fiber, for stronger lengths.

What else you need

• Pro Longer mask for lengths
• Pro Longer 10-in-1 leave-in cream
• Absolut Repair leave-in oil for dry ends

ProBeauty tip. Want to grow long hair? Ask the salon to cut only the ends, a little and regularly, and use Pro Longer between visits. This way you lose less length with each cut.

💫 Rediscover the professional coloring experience with L’Oréal Professionnel Majirel Cool Cover 9, a revolutionary hair dye that combines impeccable performance with enhanced comfort during application. Specially designed to deliver cool, intense, and even tones, this formula ensures up to 100% gray hair coverage, while deeply protecting and caring for the hair strand.

🌬️ Innovative Odor Trapping™ technology – reduces ammonia odor by up to 64%, offering a more pleasant coloring experience, without olfactory discomfort.

🌟 Visible and long-lasting results:
• 3x more shine – radiant and vibrant hair
• 3x more softness – silky texture and easy to style
• Vibrant color from root to tip – even and true to the chosen shade
• Up to 100% gray hair coverage – even on mature or stubborn hair

🌱 Vegan formula and silicone-free – for a natural feel, without weighing down the hair.

💡 Improved creamy texture facilitates exact dosing, easy mixing, and precise application, for professional results right from the first step.

🧪 Recommended use:

1. Mix the dye with L’Oréal Professionnel oxidant 12.5, 20 or 30 volume (in a 1:1.5 ratio) until a homogeneous texture is obtained.

2. Apply to roots and, if necessary, to lengths and ends. Processing time: 35 minutes.

3. Gently emulsify, then rinse thoroughly until the water runs clear. Finish with Metal DX Cleansing Cream for extra protection and color retention.

🎨 Ideal for:
• Natural or colored hair
• Resistant gray hairs
• Dull hair with warm tones requiring neutralization

✨ Choose Majirel Cool Cover if you want a pure cool blonde shade, visibly healthier hair, and a premium coloring experience, without compromise!

L'Oréal Professionnel Curl Expression 10-in-1 Cream Foam 250 ml, from the Série Expert range, is a leave-in with 10 benefits for curls and curly hair. It combines the care of a cream with the lightness of a foam. It hydrates, defines and holds curls, without a stiff effect and without residue.

What it does for you

• Deeply hydrated curls, with light and long-lasting hydration.
• More defined curls, with a hold that cares.
• Protection against humidity, friction and heat, up to 230 °C.
• Strengthened fiber and hair that is soft to the touch.
• Does not dry out curls: the formula is free from ethyl alcohol.

How to use it at home

1. Wash your hair and rinse out the mask, then gently squeeze it.
2. Put the foam in the palm of your hand and apply it from the ends to the lengths.
3. Gently scrunch the curls in your fist to activate them.
4. Air dry or use a diffuser. On curly hair, apply it after a leave-in moisturizing cream.

For what hair type

For wavy, curly and coily hair that needs hydration and definition. It also works with the "wash and go" technique, directly on squeezed hair. If you have straight hair and only want volume, choose a Tecni.Art volume foam.

Active ingredients

• Plant-based glycerin: keeps water in the hair strand, for long-lasting hydration on dry curls.
• Urea H: maintains hydration and strengthens the hydrolipidic barrier.

What else you need

• Curl Expression Cream Shampoo
• Curl Expression Moisturizing Mask
• Curl Expression Cream-Gel for definition
• Curl Expression Refreshing Spray

ProBeauty tip. Apply it with your head bent forward and do not touch the curls until they are dry. This way they form uniformly and do not frizz.

L'Oréal Professionnel Pro Longer 10-in-1 Leave-In Cream 150 ml, from the Série Expert range, is the step that stays on the hair in the Pro Longer routine. It has a light texture, for long hair with thinned ends. It instantly renews the fiber and protects the hair from heat up to 230 °C.

What it does for you

• Heat protection up to 230 °C, when you use the dryer, flat iron or curling iron.
• Strong and shiny lengths, all the way to the ends.
• Fewer broken and split ends, because the hair fiber is cared for between washes.
• Frizz control, even in humid weather.
• Light texture, that does not leave long hair heavy or sticky.

How to use it at home

1. After shampoo and mask, towel-dry your hair.
2. Warm a small amount of cream in your palms.
3. Distribute evenly over the lengths and ends. Do not rinse.
4. Air-dry or blow-dry, then style as you wish.

For what type of hair

For long hair, with sensitized lengths and thinned ends, especially if you blow-dry or straighten it often. On very fine hair, use very little, only on the ends. It does not replace trimming already split ends.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the core of the hair fiber, thickens the ends and repairs the surface.
• Amino acids: give resistance to the fiber, for stronger lengths.

What else you need

• Pro Longer Shampoo for long hair
• Pro Longer Mask for lengths
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. Keep the tube next to the dryer. Apply the cream before every blow-dry, not just on flat-iron days, because hot air also thins the ends.

L'Oréal Professionnel Metal Detox Pre-Shampoo Treatment 250 ml is the first step in the Série Expert Metal Detox routine. Metals in water are one of the main causes of hair breakage, and porous hair absorbs even more water with metals. The pre-shampoo reduces porosity exactly when the hair is most vulnerable: before shampooing.

What it does for you

• Fills micro-breaks on the surface of the hair strand and inside, with an anti-porosity effect.
• Instantly detangles all hair types and makes washing easier.
• Hydration, smoothness and softness after washing.
• Hair that looks healthier and fuller with continuous use.
• Vegan and sulfate-free formula, with a light gel texture, with no waiting time.

How to use it at home

1. Divide wet hair into 2 sections.
2. Apply 2–4 pumps to each section, depending on the length of the hair.
3. Work the product into the lengths and ends for 1–2 minutes, until a light foam appears. Detangle the hair with your fingers.
4. Do not rinse. Apply Metal Detox shampoo directly over it, starting from the roots, then rinse.
5. Continue with the mask and the Metal Detox oil or cream.

For what hair type

For all hair types: colored, damaged, sensitized, bleached or natural. It can be used at every wash. It is most useful if you have porous hair that breaks easily. It is not a shampoo and does not wash the hair alone.

Active ingredients

• Glycoller 2%: a dual-action active ingredient. On the surface, it coats the fiber and fills micro-breaks, while inside it penetrates into the cortex.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Leave-In Cream 100 ml

ProBeauty Tip. Work in sections and do not skip detangling with your fingers. With the pre-shampoo on the hair, knots come undone more easily before the hair is washed.

Dreaming of colored hair with intense reflections, smooth and protected from aggressive factors? Discover Serum Glass Shine Vitamino Color Spectrum from L’Oréal Professionnel, the professional solution for mirror-like shiny hair, heat-protected and hydrated for up to 10 washes!

Thanks to its innovative technology with 5% Alpha-Silane, this sulfate-free and water-free serum creates a protective shield against heat (up to 230°C), UV rays, and humidity (up to 80%), reducing the frizz effect for 72 hours. It instantly activates shine upon contact with heat and keeps color vibrant, providing a silky and healthy look.

💎 Key Benefits:
✅ Mirror-shine effect, activated by heat
✅ Heat & UV protection, ideal for daily styling
✅ Anti-frizz & anti-humidity, hair remains smooth and disciplined
✅ Hydration & color protection for up to 10 washes
✅ Vegan formula, sulfate-free & with 95% recycled plastic

📌 How to use:
1️⃣ Shake well before use
2️⃣ Apply 1-2 pumps for fine/medium hair & 3-4 pumps for thick hair
3️⃣ Distribute evenly through lengths and ends
4️⃣ Activate maximum shine with a hairdryer or SteamPod 4 steam styler

🔬 Efficiency demonstrated through instrumental tests on the entire Vitamino Color Spectrum range.

✨ Give your hair mirror shine, protection and professional hydration with the new Serum Glass Shine Vitamino Color Spectrum from L’Oréal Professionnel!

🔬 Reconstructs damaged hair at a molecular level for deep regeneration! 🔬

L’Oreal Professionnel Serie Expert Absolut Repair Molecular is a revolutionary liquid treatment, designed for hair that is damaged, sensitized, or weakened by chemical treatments. Its advanced formula, enriched with 2% Peptide Bonds and 5 Amino Acids, acts deeply to rebuild the hair fiber's structure, restoring its natural elasticity and suppleness.

🌟 Key benefits:
✔ Repairs damaged hair from within, not just on the surface
✔ Restores suppleness and elasticity for hair that is easier to style
✔ Instant transformation – visibly healthier hair after the first use
✔ Lightweight texture, with rapid absorption, inspired by skincare
✔ Up to 67% stronger and revitalized hair
✔ Prepares the hair fiber for optimal absorption of active ingredients

How to use:

1️⃣ After shampooing, apply the treatment to damp hair, sectioning it into two equal parts.
2️⃣ Use 2-3 pumps, massage the product between your palms for 1-2 minutes, and distribute evenly through lengths and ends.
3️⃣ Leave on for a few moments, then rinse thoroughly with water.
4️⃣ For optimal results, continue the routine with Absolut Repair Molecular Leave-in Cream, for intensive protection and nourishment.

💆‍♀️ Transform damaged hair into healthier, stronger, and visibly regenerated hair with this professional treatment! 💆‍♀️

L'Oréal Professionnel Vitamino Color Conditioner 200 ml is the conditioner from the Série Expert Vitamino Color range, for color-treated hair. The professional formula with resveratrol protects the color against fading and the fiber against damage. Hair comes out of the shower softer and is easy to comb through.

What it does for you

• Color protected from fading, from wash to wash.
• Stronger hair, with the fiber protected against damage.
• Hydration for dry lengths caused by coloring.
• Easy combing, without tangles after washing.
• Softer hair to the touch.

How to use it at home

1. Wash your hair with Vitamino Color shampoo.
2. Blot excess water with a towel.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for 3–5 minutes.
5. Rinse thoroughly with water.

For what hair type

For any color-treated or highlighted hair, especially if it gets tangled after washing. If the hair is very sensitized by repeated coloring, alternate it with the Vitamino Color mask. The conditioner does not neutralize the yellow tones of blonde hair.

Active ingredients

• Resveratrol: a powerful antioxidant, which protects both the color and the fiber of the color-treated hair.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color 10-in-1 Leave-In Spray

ProBeauty Tip. Apply the conditioner from the middle of the hair down. It has nothing to treat at the roots and can leave the hair without volume. Rinse with warm, not hot, water, so you don't speed up the fading of the color.

L'Oréal Professionnel Pro Longer Hair Mask, from the Série Expert range, is a rinse-out treatment for long hair with thinning ends. It rebuilds the lengths and fills the ends. The fiber is rebuilt immediately, and the hair becomes stronger and shinier.

What it does for you

• Rebuilt lengths and ends that look fuller.
• Stronger hair, with fewer split ends when used with Pro Longer shampoo.
• Visible shine throughout.
• Fast-acting: it only takes a few minutes, so it fits easily into your shower routine.
• Two sizes: 250 ml or 500 ml.

How to use it at home

1. Wash your hair with Pro Longer shampoo and towel-dry it thoroughly.
2. Apply the mask to the lengths and ends, section by section.
3. Leave on for 3–5 minutes.
4. Rinse thoroughly, then apply Pro Longer 10-in-1 cream before drying.

For what hair type

For long hair with thinning ends, sensitized by dyeing, blow-drying, or flat-ironing. If your hair is short or very fine and gets weighed down easily, use a small amount of product only on the ends. The mask does not bond already split ends; you should cut those off and then protect the new ones.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the hair fiber core, thickens the ends, and rebuilds the surface.
• Amino acids: strengthen the fiber for stronger lengths.

What else you need

• Pro Longer shampoo for long hair
• Pro Longer 10-in-1 leave-in cream
• Absolut Repair leave-in oil for dry ends

ProBeauty tip. After applying the mask, comb through the lengths with a wide-tooth comb. This distributes it evenly and detangles the hair without pulling on the ends.

L'Oréal Professionnel Silver Shampoo for white and grey hair is the neutralizing shampoo from the Série Expert Silver range. Neutralizes unwanted yellow tones in white and grey hair and light blonde hair. Leaves hair soft, supple and shiny.

What it does for you

• Neutralizes yellow and orange tones thanks to violet pigments.
• Enhances grey and white shades, making them brighter.
• Soft, supple and shiny hair thanks to magnesium acetate.
• Nourishes and protects the hair fiber.
• Vegan formula, without ingredients or by-products of animal origin.

How to use it at home

1. Apply the shampoo to wet hair and massage gently in circular motions, focusing on the scalp.
2. Leave on for 2–3 minutes.
3. Rinse thoroughly, and finally for a few seconds with cold water.
4. Dry hair naturally or with a hairdryer.

For what hair type

For white, grey or silver hair and light blonde, bleached or highlighted hair. It is also suitable for men, alternated with regular shampoo. For dyed blonde hair, the Vitamino Color Spectrum range has the Purple shampoo. The formula contains sulfates. It is not for brown or red hair.

Active ingredients

• Violet pigments: eliminate unwanted yellow or orange reflections and brighten cool shades.
• Magnesium acetate: adds shine and leaves hair soft and supple.

What else you need

• Silver Conditioner 200 ml
• Vitamino Color Spectrum Purple Violet Shampoo
• Metal Detox Mask for bleached hair
• Metal Detox Leave-In Cream

ProBeauty Tip. Alternate it with your regular shampoo, do not use it every wash if the hair is very light. The final rinse with cold water highlights the shine of the silver strands.

L'Oréal Professionnel Absolut Repair Golden Hair Mask 250 ml is the golden, lighter version of the Absolut Repair mask from the Série Expert range. It instantly nourishes and repairs dry, damaged hair and gives it visible shine. It has a creamy texture with a light touch that does not weigh down the hair.

What it does for you

• Instantly repairs and nourishes dry, lifeless hair fibers.
• Stronger hair against breakage, softer and shinier.
• Does not leave greasy residue or weigh down the hair, even the finest strands.
• Visibly shinier hair with a luminous finish.
• Light, delicate touch with no residue left on the hair.

How to use it at home

1. Wash your hair with Absolut Repair shampoo and towel-dry it.
2. Apply the mask section by section to the lengths and ends.
3. Twist your hair and leave the mask on for 3–5 minutes.
4. Rinse thoroughly, finishing with a blast of cold water. Follow with Absolut Repair oil.

For what hair type

For dry, weak, or highly damaged hair that lacks shine. It is especially suitable if the classic mask feels too heavy for your hair. If your hair is bleached and breaks easily, combine it with the Absolut Repair Molecular routine.

Active ingredients

• Wheat proteins: help restructure damaged fibers and leave hair feeling supple.
• Omega-9: coats the hair fiber for shine and a velvety touch.

What else you need

• Absolut Repair Shampoo
• Classic Absolut Repair Mask
• Absolut Repair Oil 30 ml
• Absolut Repair Conditioner 200 ml

ProBeauty Tip. On blonde or light brown hair, Golden gives the most beautiful shine if you dry your hair with a round brush, directing the airflow from the roots to the ends.

L'Oréal Professionnel Liss Unlimited Dry Oil 125 ml, from the Série Expert range, is the finishing oil for unruly hair. It contains smoothing agents that form a long-lasting shield against humidity. The lightweight formula seals the hair shaft for shine and controlled smoothness.

What it does for you

• Smoother hair, with frizz kept under control.
• Humidity shield, so hair doesn't swell in damp weather.
• Visible shine and controlled smoothness.
• Easier drying: hair is more manageable under the brush and hairdryer.
• Lightweight formula, which does not leave hair sticky.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Warm a few drops of oil between your palms.
3. Apply to the lengths and ends, avoiding the roots.
4. Dry with a hairdryer and brush, from roots to ends.

For what hair type

For unruly, frizzy hair and straightened hair that you want to keep smooth. For very fine hair, use only one drop, on the ends only. It does not turn curly hair straight; it only helps achieve a smoother dry.

Active ingredients

• Camellia oil: seals the hair shaft for shine and smoothness.
• Smoothing agents: form the long-lasting shield against humidity and keep frizz under control.

What else you need

• Liss Unlimited Smoothing Shampoo
• Liss Unlimited Smoothing Mask
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. At the end, after drying, rub any remaining oil in your palms over the surface of the hair. Catch the short strands that are sticking up.

L'Oréal Professionnel Oxydant Crème Oxidant cream 9% 30 vol 1000 ml is the developer you use to lift more. With Majirel and Cool Cover, it lifts up to 3 levels, while with Majirel High Lift, it is the choice for light bases. It is the strongest developer allowed with standard Majirel shades.

What it does for you

• Lifts up to 3 levels with Majirel and Cool Cover.
• Cool blonde on light bases, with Majirel High Lift.
• Also works with Majirouge, when you want a lighter red.
• Creamy mixture, easy to apply with a brush.

How to use it at home

1. Put on gloves and prepare the mixing bowl and brush.
2. With Majirel or Cool Cover, mix 1+1.5: the 60 ml tube with 90 ml of developer. Leave for the time stated in the hair dye instructions.
3. With Majirel High Lift, mix 1+2: the 60 ml tube with 120 ml of developer, and leave for 50 minutes.
4. With Blond Studio Multi-techniques 8 and 7 Clay bleaches, follow the ratio in their instructions.
5. Close the bottle tightly and keep it away from heat and light.

For what hair type

For natural hair that you want to visibly lighten, up to 3 levels, or to bring to a cool blonde with High Lift. If you have a lot of white hair and just want to cover it, choose 6%. The developer does not lighten old hair dye on the lengths.

What else you need

• Majirel 60 ml permanent hair dye
• Majirel High Lift for cool blonde
• Majirel Cool Cover 60 ml
• Hair dyeing brush
• Nitrile gloves

ProBeauty tip. With 9%, do not leave the hair dye on longer than stated in the instructions to get it lighter: the lift does not increase, but the hair suffers. If you want more than 3 levels, you need High Lift or bleaching.

L'Oréal Professionnel Tecni.Art Pli Shaper Spray 190 ml is a heat-activated styling spray activated by the heat of a hairdryer or curling iron. It gives hair shape, grip and instant hold. It is the foundation for root volume, large curls and waves that hold their shape.

What it does for you

• Curls and waves hold their shape for longer.
• Root volume and large, full curls.
• Instant grip and hold, no matter how you style it.
• Soft texture and natural look, without a stiff finish.
• Can be used as a base before any heat styling.

How to use it at home

1. Generously spray onto towel-dried or about 80% dry, detangled hair.
2. For volume, spray directly onto the roots.
3. Dry the hair by lifting the roots with a brush or use rollers.
4. For waves and curls, style with a curling iron or flat iron, section by section.
5. Let the curls cool, then separate them with your fingers.

For what hair type

Works best on fine hair where curls made with a curling iron quickly fall out. Use sparingly on fine hair to avoid weighing it down. It is not a finishing hairspray: for a finished hairstyle, you will need a hairspray.

What else you need

• Flex Blowdry Cream, heat protection
• Flex Waves Spray, textured waves
• Infinium Pure Extra Strong Hairspray
• Fix Design Spray, hold for curls

ProBeauty Tip. For waves for a photo shoot, secure each warm curl with a clip and let it cool this way. Only remove the clips once the hair has completely cooled and run your fingers through it.

L'Oréal Professionnel Vitamino Color Spectrum Sulfate-Free Shampoo is the first step in the Vitamino Color Spectrum routine, the Série Expert range for color-treated hair. It is formulated with ferulic acid and citric acid, which help keep color pigments inside the hair fiber. It cleanses gently and leaves hair instantly nourished.

What it does for you

• Color stays intense from day one, because the pigments are held inside the hair fiber.
• Works on all dimensions of color: mirror shine, saturation, contrast, tone, and brightness.
• Unwanted reflections are neutralized, while light and dark shades maintain their level.
• Clean, instantly nourished, and stronger hair.
• Vegan and sulfate-free formula, with a fragrance featuring fruity, floral, and amber notes.

How to use it at home

1. Apply evenly to wet hair.
2. Lather until a rich foam appears.
3. Rinse thoroughly.
4. Follow with Vitamino Color Spectrum conditioner or mask, then with the Glass Shine serum.

For what type of hair

For any color-treated hair: fine, normal, or thick. If you have color-treated or bleached blonde hair that is yellowing, alternate it with the Purple shampoo from the same range. The 500 ml refill refills the 300 ml or 500 ml bottle.

Active ingredients

• Ferulic acid: the key ingredient of the Vitamino Color Spectrum range, which helps color stay intense from day one.
• Citric acid: works together with ferulic acid and helps lock dye molecules inside the hair fiber.

What else you need

• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Mask 250 ml
• Vitamino Color Spectrum Glass Shine Serum
• Vitamino Color Spectrum Purple Purple Shampoo

ProBeauty Tip. If you have color-treated blonde hair, use the Purple shampoo at least once a week instead. For the rest of your washes, stick to the Spectrum shampoo so as not to overload your hair with purple pigment.

🔥 Vibrant shades and perfect gray hair coverage! 🔥

Discover L’Oréal Professionnel Majirouge, the professional permanent hair dye that offers intense, long-lasting colors and extraordinary shine. Formulated with Ionène G and Incell technology, this dye not only colors but also protects the hair fiber, keeping hair soft, healthy, and shiny. Ideal for achieving vibrant or intense red shades, Majirouge ensures 100% coverage of gray and white hair.

✨ Key benefits:
✔ Intense and long-lasting color – maintains vibrant reflections for longer.
✔ 100% gray hair coverage – ideal for completely gray hair.
✔ Creamy texture, perfect adherence – for a uniform and intense result.
✔ Protection and care – Ionène G & Incell technology strengthens the hair fiber from within.
✔ Shine and suppleness – for silky and easy-to-style hair.

🧴 Key ingredients:
💎 Ionène G & Incell – protects the hair fiber and locks color deep within.

🎨 How to correctly prepare the dye:
For a 50ml tube, add 75ml L’Oréal Professionnel cream oxidizer, choosing the concentration based on the desired result:
✔ 6% (20 vol.) oxidizer – for natural coloring and even coverage.
✔ 9% (30 vol.) oxidizer – for 2-3 tone lightening and thick gray hair.

🛁 How to apply:
1️⃣ Apply the mixture to dry, unwashed hair, starting from the roots.
2️⃣ Distribute evenly along the lengths and ends for homogeneous color.
3️⃣ Leave to act for 35 minutes for intense results.
4️⃣ Emulsify gently and rinse thoroughly until the water runs clear.
5️⃣ Use a professional shampoo for colored hair to protect color intensity.

💡 Recommendations for gray hair coverage:
✔ Under 50% gray hair – apply the desired shade directly.
✔ Between 50%-100% gray hair – mix the desired shade with a natural base for an impeccable result.

📢 Experience color intensity and professional protection with L’Oréal Professionnel Majirouge! 💖

L'Oréal Professionnel Tecni.Art Full Volume Extra Hair Mousse 250 ml is a volumizing mousse from roots to ends. In some markets, it appears as Volume Extra Full. It provides extra volume and extreme hold without weighing down the hair or leaving it feeling stiff.

What it does for you

• Volume throughout the hair, not just at the roots.
• Extreme hold for hairstyles that keep their shape.
• Light, non-stiff hair, even with strong hold.
• XL volume blow-dries, full ponytails and voluminous braids.
• Sun protection thanks to the UV filter. The formula is vegan.

How to use it at home

1. Wash your hair and towel-dry it.
2. Shake the bottle and turn it upside down.
3. Dispense a mandarin-sized amount into your palm.
4. Apply the mousse to damp hair using your fingers or a comb.
5. Blow-dry the hair for volume, or define waves with your fingers.

For what hair type

For all hair types, especially fine hair that loses its volume quickly. For thick, heavy hair, start with less mousse. If you want volume only at the roots, choose Volume Lift.

Active ingredients

• Lifting agent: the formula is concentrated with it for weightless volume.
• UV filter: helps protect the hair from the sun.

What else you need

• Volume Lift Mousse, root volume
• Infinium Pure Strong Hairspray
• Super Dust Powder, matte texture
• Flex Blowdry Cream, heat protection

ProBeauty Tip. For a full ponytail, blow-dry the hair upside down after applying the mousse. Only tie the ponytail once the hair is completely dry and cool.

💫 Transform the bleaching process into a luxurious experience with L'Oréal Professionnel Majirel High Lift Ash+ professional hair dye. Ideal for achieving cool, pure, and sophisticated blonde shades, this permanent coloring cream offers remarkable performance and uniform results from roots to ends. The new revolutionary formula includes Odor Trapping Technology, which significantly reduces the ammonia smell, making the coloring experience much more pleasant for both the stylist and the client.

🧪 Thanks to the newly integrated care complex, Majirel High Lift offers 3 times more hydration and protection, making hair more supple, shinier, and healthier after each use. The smooth and creamy texture allows for easy dosing and mixing, for a precise and effortless application.

🌈 The result? Cool, sophisticated blondes, free of yellow tones, with impeccable shine and chromatic uniformity that rivals the most demanding professional salon requirements.

🌟 Key benefits:
• Optimal coloring performance – perfect shade uniformity
• Anti-odor technology – with 2x less ammonia smell*
• New care complex – 3x more hydration
• Smooth texture – easier dosing and application
• Visible results: light, cool, and professional blonde

🧴 Preparation and application method:
• Mix 60 ml of Majirel High Lift coloring cream with 120 ml of L'Oréal Professionnel oxidant 9% (for lightening up to 3 tones) or 12% (for lightening up to 4.5 tones)
• Apply to dry, unwashed hair with a brush, starting from the roots
• Total processing time: 50 minutes
• Finally, emulsify, rinse thoroughly, and use Metal Detox shampoo to fix the color

⚠️ Important note:
Majirel High Lift is not recommended for covering gray hair. It can only be used if the percentage of white hair is under 30%.

💁♀️ For an impeccable cool blonde, without compromise, L'Oréal Professionnel Majirel High Lift Ash+ is the ideal choice for professionals seeking performance, care, and comfort in a single coloring product.

🔖 #MajirelHighLift #PerfectBlonde #ProfessionalHairDye #LOrealProfessionnel #ProfessionalColoring #HairTransformation #SalonQuality

L'Oréal Professionnel Vitamino Color Spectrum Hair Mask 250 ml is the rinse-out mask from the Série Expert Vitamino Color Spectrum range. Rich and creamy, it is specially designed for thick, color-treated hair. The formula with ferulic acid and citric acid helps keep color pigments inside the hair fiber. The mask won the Victoires de la Beauté 2025-2026 award in the Top Innovation category.

What it does for you

• Intensely hydrates the hair fiber and leaves hair stronger and smoother.
• Instant mirror shine, plus long-lasting hydration and softness.
• Keeps color intense and neutralizes unwanted tones.
• Creamy texture that spreads evenly throughout the hair.

How to use it at home

1. After using Vitamino Color Spectrum shampoo, divide wet hair into 2 sections.
2. Apply the mask to the lengths and ends and distribute evenly.
3. Massage and detangle the hair with your fingers.
4. Leave on for 3–5 minutes, then rinse thoroughly.
5. Finish with Vitamino Color Spectrum Glass Shine serum.

For what hair type

For color-treated hair, especially thick hair that needs hydration and smoothing. If you have fine hair, Vitamino Color Spectrum conditioner is the lighter option and won't weigh it down. The mask does not neutralize blonde brassiness: for that, there is Purple shampoo.

Active ingredients

• Ferulic acid: the key ingredient in the Vitamino Color Spectrum range, which helps keep color intense from day one.
• Citric acid: works together with ferulic acid and helps lock color molecules inside the hair fiber.

What else you need

• Vitamino Color Spectrum sulfate-free shampoo
• Vitamino Color Spectrum Glass Shine serum
• Vitamino Color Spectrum conditioner 200 ml
• Vitamino Color Spectrum shampoo, mask and serum set

ProBeauty tip. If your hair is more demanding, add the mask once a week to your routine for extra smoothness. For other washes, the Spectrum conditioner is enough.

L'Oréal Professionnel SteamPod 4 is the brand's steam hair straightener, an all-in-one professional styler. With it, you can straighten your hair, create waves or curls, on any hair type. Dry steam makes the hair easier to style, so you work faster and with less heat on the hair.

What it does for you

• Visibly smoother hair, thanks to the continuous flow of dry steam, at 0.8 g/min, which does not wet the hair and does not frizz it.
• Smoothing from roots to ends: the ceramic plates are wider, and the top plate is floating and grips any hair type well.
• Better defined curls, with the guide that heats up easily, up to 100 °C, and the thinner and rounded top arm.
• A comb for every texture: in the box you receive 3 combs that distribute steam evenly over the strand.
• Stable temperature: the plate controls it 250 times per second, on one of the 3 levels.
• Safety: it turns off automatically after 30 minutes of not using it.

How to use it at home

1. Fill the reservoir with demineralized water and put it in place.
2. Choose the comb: with fine teeth for straight or wavy hair, medium for curly hair, with wide teeth for very curly or afro hair.
3. On washed hair, apply a protective product to the lengths and ends, then dry it completely with the dryer.
4. Turn on the plate and choose the temperature: 180 °C for fine, dyed or bleached hair, 200–210 °C for thick and natural hair.
5. For straightening, put the heat-protective covers on the curling guide.
6. Work on thin strands and pull the plate slowly, with the arrows always pointing down.

For what type of hair

For any hair type, from straight to very curly and afro, because you change the comb and the temperature. On fine, dyed or bleached hair, stay at 180 °C. If you just want a small plate for quick touch-ups, SteamPod 4 is larger and wider than a regular plate.

Specifications

What else you need

• Absolut Repair Molecular leave-in mask, protection before ironing
• Metal Detox oil, heat protection and anti-frizz
• Metal Detox leave-in cream
• Keratin Alpha Sleek smoothing shampoo
• Keratin Alpha Sleek smoothing mask

ProBeauty tip. Clean the steam holes with a slightly damp piece of paper, with the plate turned off and cool. Wash the comb in water with soap and put it back only completely dry.

L'Oréal Professionnel Metal Detox Concentrated Oil 50 ml is the protective oil in the Série Expert Metal Detox range. Enriched with glycoamine, it protects hair from the build-up of metal particles in water. The rich texture absorbs instantly into the hair fiber without weighing it down.

What it does for you

• Protects the hair fiber from the build-up of metal particles.
• Stronger, nourished hair, instantly smoother and silkier.
• Intense, more radiant color, without a greasy finish.
• Frizz control and protection from heat styling tools.
• Hair that looks fuller, with a lightweight texture.

How to use it at home

1. Apply daily to dry or towel-dried hair.
2. Warm 1–2 pumps of oil in the palms of your hands.
3. Distribute through the lengths and ends, from mid-lengths down.
4. Do not rinse. Blow-dry or allow the hair to air-dry.

For which hair type

For color-treated, bleached, or balayage hair, and for any hair that frizzes or has lost its shine. For fine hair, one pump is enough. The oil should not be applied to the scalp and does not replace a mask when hair is very dry.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Pre-Shampoo Treatment 250 ml

ProBeauty Tip. Warm the oil well between your palms before applying. It spreads more evenly and does not leave shiny patches only on the surface of the hair.

L'Oréal Professionnel Homme Poker Paste Hair Paste 75 ml is a styling paste from the Homme line, with maximum hold and a matte finish. The formula can be restyled, so you can redo your hairstyle throughout the day. Today L'Oréal sells the same product code under the name Tecni.Art Fix Paste.

What it does for you

• Maximum hold, which lasts all day.
• Matte finish, without shine, for a natural and textured look.
• Restyling throughout the day: reactivate it with your fingers.
• Short and structured hairstyles, defined section by section.

How to use it at home

1. Start with dry hair: that is what L'Oréal recommends.
2. Take a small amount of paste and warm it up by rubbing it between your palms.
3. Apply it to all the hair or just to the sections you want to define.
4. Shape the ends with your fingers for texture.
5. Throughout the day, restyle with your fingers if the shape has fallen.

For what type of hair

For any type of hair, best suited for short haircuts and structured hairstyles. On long hair use very little, only for texture on the ends. It is not suitable if you want shiny hair.

Active ingredients

• Very resistant resins: they give very strong hold and maintain texture.

What else you need

• Super Dust Powder, volume and grip
• Fix Max Gel, shiny hold
• Infinium Pure Extra Strong Hairspray
• Absolut Repair Molecular Shampoo

The ProBeauty tip. On short hair, first put a little Super Dust powder at the root. Then fix only the ends with Poker Paste, for a textured look.

Give your hair luxurious professional care with L'Oréal Professionnel Serie Expert Absolut Repair Gold Quinoa + Protein conditioner, specially created to treat deeply damaged, fragile or dry hair. This high-performance conditioner intensely nourishes, repairs the hair fiber from within and restores the hair's natural elasticity, suppleness and shine.

Its creamy yet light formula is easy to apply, does not weigh down the hair and makes combing simpler, giving it a visibly healthier appearance. Clinical tests show that it reduces surface hair damage by up to 77% – from the very first use.

✨ The secret? Golden quinoa extract and a regenerating protein complex penetrate deep into the hair structure, strengthening and repairing from within. It protects ends from breakage, smooths the hair shaft and ensures a velvety texture and a lasting revitalized look.

🌟 Key benefits:
• Restores damaged hair structure
• Reduces breakage and split ends
• Restores natural elasticity, suppleness and luminosity
• Leaves hair smooth, soft and easy to style
• Ideal for hair damaged by thermal or chemical treatments

💆♀️ How to use: Apply to wet, clean hair, on lengths and ends. Leave on for a few minutes, then rinse thoroughly. For salon-quality results, use with the shampoo and mask from the Absolut Repair range.

💫 Revitalize your hair and enjoy a smooth, shiny and perfectly cared-for look every day with the professional L’Oréal Absolut Repair range!

L'Oréal Professionnel Silver Conditioner 200 ml is the neutralizing conditioner from the Série Expert Silver range. It neutralizes and brightens gray, white, and light blonde hair. It is a lightweight treatment that leaves hair velvety and shiny without weighing it down.

What it does for you

• Neutralizes the yellow undertones left after bleaching, thanks to purple and blue micropigments.
• Brighter colors for gray, white, and light blonde hair.
• Velvety, shiny hair without feeling weighed down.
• Protects gray hair and enhances cool tones.

How to use it at home

1. Wash your hair with Silver Shampoo and rinse thoroughly.
2. Gently pat your hair dry with a towel.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few moments, then rinse thoroughly.

For which hair type

For gray, white, silver, or light blonde hair. Used after Silver Shampoo, it completes the anti-yellowing routine of the Silver range. It is not suitable for dark hair and does not replace a mask when bleached hair is severely damaged.

Active ingredients

• Purple and blue micropigments: neutralize unwanted yellow tones.
• Ceramides and babassu oil: leave hair velvety and shiny.

What else you need

• Silver Shampoo for white and gray hair
• Vitamino Color Spectrum Purple Shampoo
• Metal Detox Mask for bleached hair

ProBeauty Tip. Distribute the conditioner with a wide-tooth comb so that the pigments are evenly applied throughout the hair. On white or gray hair, any missed area is immediately visible in the daylight.

L'Oréal Professionnel Tecni.Art Flex Blowdry Pre-Styling Cream 150 ml is a leave-in cream you apply before blow-drying and styling with a flat iron. The brand gives it 10 benefits in one, from heat protection to shine. It helps the hairstyle last, but lets the hair move.

What it does for you

• Heat protection from blow-drying, flat irons, and curling irons.
• Easier drying and disciplined hair, without static.
• Smooth and shiny hair, nourished, with fewer broken strands.
• The hairstyle lasts, but moves: flexible hold, not rigid.
• Reactivates with heat: restyle with the flat iron or curling iron, from a minimum of 150 °C.

How to use it at home

1. Wash your hair and towel-dry it well.
2. Apply 3–5 pumps of cream, from mid-lengths to ends.
3. Comb through so it distributes evenly through all strands.
4. Blow-dry the hair or use the SteamPod.
5. If you want to restyle the next day, pass the flat iron over it again: the cream reactivates with heat.

For what hair type

For any hair type styled frequently with heat, especially hair that gets static or frizz. It is not a volumizing mousse and does not hold like a hairspray. On very fine hair, use only 3 pumps.

What else you need

• Keratin Alpha Sleek Shampoo, for smoothing
• Anti-Frizz Fix Spray, anti-humidity hold
• All-in-1 Performer Spray, leave-in care
• Infinium Pure Soft Hairspray

ProBeauty Tip. Warm the cream between your palms before applying. It spreads more evenly and prevents product buildup on the ends.

L'Oréal Professionnel Tecni.Art Super Dust Powder for Volume 7 ml is a fine styling powder that gives volume, texture and hold, with a matte finish. In some markets, the brand calls it Volume Dust. It is useful on days when your hair is flat and lifeless.

What it does for you

• Root volume, without mousse and without a hairdryer.
• Texture and hold: the hair is easy to style and holds its shape.
• Matte, natural finish, without shine.
• Voluminous buns and updos are easier to create.
• Volume and hold that resist even sweat. The formula is vegan.

How to use it at home

1. Shake the bottle before use.
2. Sprinkle a little powder into the palm of your hand and run your palms over the lengths and ends of dry hair.
3. For more volume, sprinkle the powder directly at the roots, holding the bottle 1 cm from the scalp.
4. Gently massage with your fingers. It takes about 2 minutes.
5. For maximum volume, work with your head bent forward.

For what hair type

For any type of dry hair, especially fine and short hair or for buns that need to look full. On very dry or curly hair, it may feel rough to the touch. If you want shine, this is not the right product.

Active ingredients

• Mineral powder: it is concentrated in the formula and gives extra volume and hold.

What else you need

• Volume Lift Mousse, root volume
• Poker Paste, matte hold
• Fix Design Spray, hold for individual strands
• Infinium Pure Strong Hairspray

ProBeauty Tip. If you mix it in the palm of your hand with a little matte paste, you will get a stronger hold on short hair. The brand even recommends combining it with a wax for a matte finish.

L'Oréal Professionnel Curl Expression Cream-Gel for Definition 250 ml, from the Série Expert range, is the leave-in product that activates curls. It combines the deep nourishment of a cream with the hold of a gel. Curls form beautifully from roots to ends, without frizz or being weighed down.

What it does for you

• Activated and defined curls, from roots to ends.
• No frizz, with well-structured and bouncy curls.
• Hydration for wavy and curly hair that dries easily.
• Heat protection when using a diffuser.
• Vegan formula, silicone-free and sulfate-free.

How to use it at home

1. Wash your hair and gently towel-dry it.
2. Place a small amount of the cream-gel in the palms of your hands.
3. Apply it to the curls for more definition. You can twist the curls around your finger.
4. After curling, continue with the 10-in-1 Cream Foam. On curly hair, then apply a leave-in moisturizing cream.

For what hair type

For wavy, curly, and coily hair that loses its shape or gets frizzy. It is also suitable for curls that need extra hold. On straight hair, it does not create curls; it only defines the ones you already have.

Active ingredients

• Plant-derived glycerin: attracts water and keeps it in the hair fiber, for long-lasting hydration even on very dry curls.
• Urea H: maintains hydration and strengthens the hair fiber's hydrolipidic barrier.
• Hibiscus seed extract: a natural source of amino acids and vitamins.

What else you need

• Curl Expression Cream Shampoo
• Curl Expression Moisturizing Mask
• Curl Expression 10-in-1 Cream Foam
• Curl Expression Refreshing Spray

ProBeauty Tip. Apply it section by section, with fingers spread apart. The curls will naturally clump together, and you will immediately see where more product is needed.

L'Oréal Professionnel Scalp Advanced Shampoo for Oily Scalp 300 ml is the dermo-purifying shampoo from the Série Expert Scalp Advanced range. It is a light gel shampoo with AHA that purifies the scalp and hair fiber of residue, sweat, and sebum. Leaves a feeling of freshness and cleanliness.

What it does for you

• Absorbs excess sebum from the scalp, which otherwise passes through to the lengths and creates a greasy hair effect.
• Cleanses the scalp and hair of residue, sweat, and oil.
• Airier, voluminous hair immediately after washing.
• Feeling of freshness with a fresh fragrance.
• Free from colorants, silicones, and alcohol, tested under dermatological control.

How to use it at home

1. Apply evenly to wet scalp and hair.
2. Gently emulsify, massaging the scalp.
3. Rinse thoroughly.
4. For extra volume, the brand recommends complementing it with the 2-in-1 purifying clay from the Scalp Advanced range.

For what type of scalp

For oily scalp and hair that gets greasy quickly at the roots. If your scalp is sensitive or you have dandruff, you need another shampoo from the Scalp Advanced range. If the lengths are dry, apply conditioner only to them. Severe itching or persistent flaking should be shown to a dermatologist.

Active ingredients

• AHA (alpha-hydroxy acids): a water-soluble acid that purifies the surface of the scalp and gives it a healthy and clean appearance.

What else you need

• Tecni.Art Super Dust Volume Powder
• Tecni.Art Volume Lift Root Volume Mousse
• Vitamino Color Spectrum Conditioner for Color-Treated Lengths

ProBeauty Tip. Massage the scalp with the pads of your fingers, not your nails. The lengths are sufficiently cleansed by the foam that runs through during rinsing, so do not rub them separately.

L'Oréal Professionnel Tecni.Art Fix Design Spray 200 ml is a pump spray for precise hold on individual strands or the entire hairstyle. It has a formula based on highly resistant resins. It provides a very strong hold, but leaves a casual, natural, and shiny finish.

What it does for you

• Very strong, yet flexible hold: you can restyle the hair with your fingers.
• No visible residue on the hair.
• Natural and shiny finish, like a classic hairspray.
• Sun protection, thanks to the UV filter in the formula.
• Precise hold on a curl, a fringe, or a single strand.

How to use it at home

1. Finish styling on dry hair.
2. Hold the bottle 15 cm away and spray over the entire hairstyle or strand by strand.
3. For a drier result, spray from further away.
4. For volume, spray directly at the roots and lift the strand with your fingers.
5. In the evening, detangle the hair with a comb before going to bed.

For what hair type

For any hair type, long or short, fine or thick. It is good for waves and curls that need to stay in place. If you want the hair to move freely, choose a light-hold hairspray.

Active ingredients

• Highly resistant resins: they hold the hairstyle for a long time.
• UV filter: helps protect the hair from the sun.

What else you need

• Pli Shaper Spray, base for curls
• Infinium Pure Soft Hairspray, for an updo
• Full Volume Extra Mousse, volume
• Flex Blowdry Cream, heat protection

ProBeauty Tip. For a fringe that falls, spray Fix Design onto a fine-tooth comb and run it through the fringe. You only hold where needed, without a visible layer on the hair.

💡 Transform every coloring into a professional work of art with the new Majirel Booster from L’Oréal Professionnel, now available in 60ml. With a vegan, creamy, and ultra-performing formula, this booster offers absolute precision in neutralizing unwanted undertones, intensifying reflections, or creating personalized shades, perfectly adapted to each client.

🌿 Absolute novelty: Odor Trapping Technology – reduces ammonia odor by up to 2x, without compromising color performance.

✨ Key benefits:

• Effectively neutralizes unwanted tones

• Intensifies reflections or creates unique shades

• 100% compatible with Majirel hair color + dedicated oxidant

• Powerful pigments, ideal for personalized mixes

• Vegan & with 3x more care for soft and shiny hair

🎨 Professional 2-in-1 use:

1. Neutralization & intensification: Add to Majirel hair color + oxidant (ratio 1:3 + 1.5) for a complete and balanced coloring.

2. Intense reflections on dark bases: Used for contrast effects on natural or dark colored hair (tones 1–6).

📌 Important: Use only in combination with Majirel shades and the appropriate oxidant. Cool boosters (green, blue, violet) do not provide lightening. Warm boosters (red, magenta, orange) also allow for spectacular highlight effects.

Discover L'Oréal Professionnel Infinium Pure Extra Strong, the professional hairspray that offers the finest diffusion, an extremely strong hold, and a natural finish, without weighing hair down. Specially designed for professional hairstylists and intensive use, this fragrance-free and hypoallergenic hairspray is ideal for people with respiratory sensitivities.

Long-Lasting Professional Hold

✔ Extra-strong hold, without stiffness
✔ Ultra-dry – no visible residue
✔ Shiny finish and natural look
✔ Allows easy re-styling
✔ Fragrance-free, optimal for sensitive people
✔ Does not cause coughing, irritation or itching

Infinium Pure – The Range of Professional Hairsprays Tailored to Your Needs

🔹 Infinium Pure Soft – Light hold for a natural look and maximum flexibility
🔹 Infinium Pure Strong – Strong hold for structured and resistant hairstyles
🔹 Infinium Pure Extra Strong – Extra-strong hold for long-lasting styling

How to use Infinium Pure Extra Strong hairspray?

1️⃣ Shake the container well before use
2️⃣ Spray evenly from about 20 cm away
3️⃣ For extra volume, apply at the roots while lifting strands of hair
4️⃣ Style the hair for a flawless and long-lasting finish

Ideal for fashion show backstages, professional salons, and anyone who wants a professional, high-performing, and gentle hairspray for hair and scalp. L'Oréal Professionnel Infinium Pure Extra Strong – extreme hold, without compromise! ✨

Transform your hairstyle into a work of art with Elnett Satin Strong Hold, the iconic professional hairspray from L’Oréal Professionnel, recognized and appreciated by hairstylists since 1962. This essential product offers strong, long-lasting hold without weighing down the hair, ensuring a natural, soft, and shiny look.

Advanced technology for perfect hold

✔ Ultra-fine micro-diffusion – Even and imperceptible application, without a sticky feel
✔ Strong and long-lasting hold – Maintains the perfect shape of your hairstyle throughout the day
✔ Humidity protection – Hairstyle resists even in high humidity conditions
✔ Non-sticky and easy to brush out – Leaves no residue, allowing for quick restyling
✔ Suitable for all hair types – Provides volume and definition, regardless of hair texture

An innovative formula, without compromise

🔹 Silicone-free – For lighter, more natural hair
🔹 Vegan – Free from animal-derived ingredients or by-products
🔹 Made with 100% renewable energy – An important step towards sustainability

How to use Elnett Satin Strong Hold hairspray for flawless styling?

1️⃣ Spray from a distance of approximately 30 cm on dry, styled hair
2️⃣ For a voluminous effect, apply to the roots, gently lifting sections of hair
3️⃣ For curls or waves, fix each strand with a fine layer of hairspray
4️⃣ Lightly brush the hair to achieve a natural and flexible look

Choose L’Oréal Professionnel Elnett Satin Strong Hold for impeccable, protected, and professionally styled hair, no matter the occasion! ✨

L'Oréal Professionnel Absolut Repair Shampoo 100 ml is the shampoo from the Série Expert Absolut Repair range in travel size. It is for dry and damaged hair and leaves it stronger, softer and shinier. The small size is perfect for trying the routine or taking it with you.

What it does for you

• Stronger and softer hair to the touch, from the very first wash.
• Shine and a velvety feel, thanks to Omega-9.
• Helps restructure dry and damaged fibers.
• Cleanses without weighing down the hair.
• 100 ml size, easy to pack.

How to use it at home

1. Apply the shampoo to wet hair.
2. Massage until a rich lather forms, especially at the roots.
3. Rinse thoroughly. Repeat if necessary.
4. Follow with Absolut Repair conditioner or mask.

For what hair type

For dry and damaged hair, color-treated or heat-stressed. If you like it, switch to the 300, 500 or 1500 ml bottle, which offers better value. For bleached and very fragile hair, choose the Absolut Repair Molecular routine.

Active ingredients

• Wheat proteins: help restructure damaged fibers and leave hair feeling supple.
• Omega-9: coats the hair fiber for shine and a velvety feel.

What else you need

• Absolut Repair Oil 30 ml
• Absolut Repair Mask
• Absolut Repair Conditioner 200 ml
• Absolut Repair Shampoo 300/500/1500 ml

ProBeauty Tip. On vacation, seawater and chlorine dry out hair more than usual. Wash it with this shampoo in the evening and apply a few drops of Absolut Repair oil to the ends.

L'Oréal Professionnel Curl Expression Moisturizing Cream Shampoo 300 ml, from the Série Expert range, gently cleanses curls and curly hair. The cream texture transforms into a rich lather upon contact with water. Hair remains hydrated for a long time without being weighed down, and curls are easy to detangle.

What it does for you

• Long-lasting hydration, without weighing down curls.
• Gentle cleansing of the hair and scalp, with a sulfate-free formula.
• Easily detangled curls, soft and shiny after washing.
• Lively hair, with a healthier appearance.
• Floral fragrance of jasmine, orchid and freesia, with notes of cedarwood.

How to use it at home

1. Distribute the shampoo evenly over wet hair.
2. Massage until you obtain a rich lather.
3. Rinse thoroughly.
4. Continue with the Curl Expression mask, then with curl styling products.

For what type of hair

For loose curls, curly and coily hair, dry or dehydrated. If you have a lot of styling product buildup, alternate with a deep cleansing shampoo. It may be too rich for straight and fine hair.

Active ingredients

• Plant-derived glycerin: attracts water and retains it in the hair fiber, for long-lasting hydration even on very dry curls.
• Urea H: maintains hydration and strengthens the hair fiber's hydrolipidic barrier.
• Hibiscus seed extract: a natural source of amino acids and vitamins.

What else you need

• Curl Expression Moisturizing Mask
• Curl Expression 10-in-1 Cream Foam
• Curl Expression Defining Cream-Gel
• Curl Expression Refreshing Spray

ProBeauty Tip. Concentrate the shampoo on the scalp, where cleansing is needed. For dry lengths, the lather that runs down during rinsing is enough.

L'Oréal Professionnel Curl Expression Hydrating Mask 250 ml, from the Série Expert range, is the rinse-out treatment for curls and curly hair. It intensely hydrates and prepares the hair for detangling. The texture melts and is absorbed immediately, leaving curls soft, supple, and light.

What it does for you

• Intense hydration for dry curls and curly hair.
• Easy detangling, without breaking the curls.
• Frizz under control and shiny curls.
• Soft and light curls, with a natural look.
• Suitable for weakened, colored, or sensitized curls.

How to use it at home

1. Wash the hair with Curl Expression Cream Shampoo and rinse.
2. Towel-dry the hair and divide it into sections.
3. Apply the mask to each section and run your fingers through the hair.
4. Leave on for 10 minutes, then rinse thoroughly.
5. Air-dry or blow-dry, after applying styling products.

For what hair type

For loose curls, curly hair, and coily hair that need hydration and tangle easily. For straight and fine hair, it may be too rich; a lightweight mask is sufficient for that hair type.

Active ingredients

• Plant-derived glycerin: attracts water and retains it in the hair fiber, for long-lasting hydration even on very dry curls.
• Urea H: maintains hydration and strengthens the hair fiber's hydrolipidic barrier.
• Hibiscus seed extract: a natural source of amino acids and vitamins.

What else you need

• Curl Expression Cream Shampoo
• Curl Expression 10-in-1 Foam Cream
• Curl Expression Defining Cream Gel
• Curl Expression Revitalizing Spray

ProBeauty Tip. Place a shower cap or a warm towel over the mask for the 10 minutes. The heat helps dry curls absorb the hydration more effectively.