L'Oréal Professionnel

L'Oréal Professionnel Oxydant Crème 12% 40 vol 1000 ml is the strongest oxidant in the Oxydant Crème range. Use it with Majirel High Lift and certain Blond Studio bleaches. It is not for standard Majirel shades, where the maximum allowed is 9%.

What it does for you

• Maximum lift with Majirel High Lift, for cool blondes on darker bases.
• Works with Blond Studio Multi-techniques 8, 8 Bonder Inside and 7 Clay bleaches.
• Creamy mixture, easy to apply with a brush.
• Large bottle, for multiple applications.

How to use it at home

1. Perform a dye allergy test 48 hours beforehand and wear gloves.
2. With Majirel High Lift, mix 1+2: the 60 ml tube with 120 ml of oxidant.
3. Apply to dry, unwashed hair and leave for 50 minutes.
4. With Blond Studio bleaches, follow the ratio and timing in their instructions.
5. Close the bottle tightly and keep it away from heat and light.

For what hair type

For natural, uncolored hair that you want to lift significantly with High Lift. On lighter bases, 9% is sufficient. 12% oxidant is strong: if you have not worked with it before, a hairdresser can perform the lift more safely. It is not for fragile hair or sensitive scalps.

What else you need

• Majirel High Lift for cool blonde
• Oxydant Crème 9%, for lighter bases
• Hair dye brush
• Nitrile gloves
• Silver shampoo for blonde

ProBeauty tip. Do not choose 12% just to finish faster. If your base is already light, 9% will give you a cool blonde with less stress on the hair strand.

L'Oréal Professionnel Vitamino Color Spectrum Conditioner 200 ml is the intensive conditioner from the Série Expert Vitamino Color Spectrum range, for all types of color-treated hair. The formula with ferulic acid and 2.5% citric acid helps maintain color intensity. It strengthens hair from within, making it more resistant, smoother and more manageable.

What it does for you

• Stronger hair, strengthened from within.
• Smoother and more manageable hair, easy to style.
• Intense color, with mirror shine and unwanted reflections neutralized.
• Rich creamy texture, which penetrates the fiber.

How to use it at home

1. Wash your hair with Vitamino Color Spectrum shampoo.
2. Divide wet hair into 4 sections.
3. Apply the conditioner to the lengths and ends and distribute evenly.
4. Massage the hair for 1–2 minutes, then rinse thoroughly.
5. Continue with Vitamino Color Spectrum Glass Shine serum.

For what type of hair

For any color-treated hair: fine, normal or thick. It is the lighter option for your routine; if you have thick and dry hair, alternate it with the Spectrum mask. For yellowing blonde hair, add the Purple shampoo from the same range.

Active ingredients

• Ferulic acid: the key ingredient of the Vitamino Color Spectrum range, which helps the color stay intense.
• 2.5% citric acid: works together with ferulic acid and helps keep the color inside the hair strand.

What else you need

• Vitamino Color Spectrum sulfate-free shampoo
• Vitamino Color Spectrum Mask 250 ml
• Vitamino Color Spectrum Glass Shine serum
• Vitamino Color Spectrum shampoo and conditioner set

ProBeauty tip. Don't skip dividing your hair into sections. This way, the conditioner reaches the strands underneath, not just the top layer that is visible. Then detangle the hair with your fingers before rinsing.

✨ Transform your unruly hair into perfectly smooth and shiny locks! ✨

Discover L’Oréal Professionnel Série Expert Liss Unlimited Mask, an intensive anti-frizz treatment, designed to repair, hydrate, and smooth unruly hair. Thanks to its advanced formula with Pro-Keratin and Kukui and Evening Primrose oils, this mask works deeply, providing up to 4 days of smoothness, even in extreme humidity conditions.

🌿 Key benefits:
✔ Repairs hair fiber and prevents damage
✔ Intensely hydrates and protects against humidity
✔ Long-lasting anti-frizz control, even at 80% humidity
✔ Hair becomes smoother, more supple, and easy to comb
✔ Natural shine and silky appearance, without weighing hair down

🌟 Key ingredients:
✨ Pro-Keratin – strengthens hair structure and reduces breakage
💧 Kukui Oil – rich in essential fatty acids, provides anti-humidity protection
🌿 Evening Primrose Oil – nourishes and smoothes hair fiber, leaving hair soft and elastic

🧴 How to use:
1️⃣ Apply to shampooed, towel-dried hair
2️⃣ Distribute evenly through lengths and ends
3️⃣ Leave on for 3-5 minutes for deep hydration
4️⃣ Rinse thoroughly with lukewarm water

💡 Ideal for:
✔ Unruly hair, prone to frizz
✔ Those who desire long-lasting smoothness and a silky appearance
✔ Hair constantly exposed to humidity or thermal styling tools

📢 Complete your routine with the entire Liss Unlimited range for perfectly disciplined and protected hair! 💖

💛 Instant repair for dry and damaged hair! 💛

L'Oréal Professionnel Absolut Repair is an ultra-moisturizing professional conditioner, designed to restructure the hair fiber, giving it a healthy and shiny appearance. The advanced formula is enriched with wheat proteins and golden quinoa bran extract, ingredients that act deeply to strengthen, smooth and revitalize weakened hair.

✔ Instantly repairs the hair's structure
✔ Intensely moisturizes and nourishes damaged hair
✔ Strengthens the hair fiber, providing resistance and elasticity
✔ Restores suppleness and softness, without weighing down the hair
✔ Intense shine and a healthy appearance

How to use:

1️⃣ Apply to freshly washed, towel-dried hair
2️⃣ Distribute evenly through lengths and ends
3️⃣ Gently comb for better absorption
4️⃣ Rinse thoroughly with lukewarm water

✨ For best results, use in combination with the shampoo from the Absolut Repair range. ✨

✨ Intense regeneration. Protection. Hydration. Instant shine!
Transform your dry and damaged hair with this professional leave-in elixir, specially created to restructure and revitalize the hair fiber from the very first application.

🧪 Top professional formula:

L'Oréal Absolut Repair oil is enriched with wheat germ oil, rich in essential proteins for hair repair and strengthening. The vegan formula acts deeply, seals the cuticle, and provides an ultra-velvety finish without weighing down the hair.

🌟 10 benefits in one product:

1. Intense nourishment for the hair strand

2. Repairs damaged structure

3. Leaves hair silky and soft to the touch

4. Instantly detangles unruly hair

5. Provides deep hydration

6. Increases manageability – ideal for styling

7. Restores natural shine

8. Protects hair from external aggressors

9. Smooths and reduces frizz

10. Visibly transformed hair, from the first application

🌿 Clean and responsible formula:

✔️ Sulfate-free
✔️ Free from animal-derived ingredients
✔️ Vegan
✔️ Produced with 100% renewable energy
✔️ No rinse required

🧴 Recommended use:

1. Spray a small amount on damp hair (towel-dried), focusing on lengths and ends

2. Do not rinse

3. Style as usual

💡 Avoid contact with eyes – if contact occurs, rinse thoroughly.

🔬 Key ingredients:

• Cyclopentasiloxane & Dimethiconol – for smoothing and protection
• Wheat germ & rice oil – deep repair and emollients
• Linalool, Hexyl Cinnamal, Citral, Limonene – elegant, salon-like fragrance

🎀 Ideal for: dry, damaged, fine or normal hair.
💛 The result: silky, nourished, vibrant, and easy-to-style hair – just as it deserves!

Achieve a flawless look with L’Oréal Professionnel Tecni.Art Fix Anti-Frizz, the long-lasting fixing spray, perfect for anti-frizz, anti-static, and anti-humidity protection. Developed in collaboration with top hairstylists, this professional product ensures strong hold, natural shine, and excellent control over flyaways.

Professional Hold & Frizz Protection

✔ 24h anti-frizz and anti-static protection
✔ Humidity-resistant, perfect for any weather
✔ Long-lasting hold, without weighing hair down
✔ Adds shine to hair and a defined look
✔ Silicone-free, vegan formula
✔ Eco-friendly packaging – 60% less material, same usage

The Tecni.Art Fix Range – Created with Professionals

🔹 Formulated with top hairstylists, ideal for backstage and viral trends
🔹 Innovative, ergonomic, and sustainable packaging – made using 100% renewable energy

How to use Tecni.Art Fix Anti-Frizz?

1️⃣ Spray on dry hair from a distance of approximately 35 cm for optimal hold
2️⃣ To control flyaways, spray into palms and gently smooth over hair
3️⃣ Enjoy 24-hour anti-frizz protection and an impeccable style

Suitable for all hair types, this spray offers strong hold without stiffness, making it the perfect choice for professional styling or everyday hairstyles. L’Oréal Professionnel Tecni.Art Fix Anti-Frizz – for impeccable hair, whatever the weather! ✨

L'Oréal Professionnel Absolut Repair Molecular Pre-treatment 190 ml is the first step in the Absolut Repair Molecular professional protocol, from the Série Expert range. It has a patented formula with 3% peptide bonds and 5 amino acids, which helps rebuild the hair's molecular structure. It is applied before shampooing, as a spray.

What it does for you

• Long-lasting repair, beyond the surface of the hair strand.
• Restores the natural strength, elasticity, and movement of the hair.
• Extremely easy to detangle, with restored smoothness, immediately.
• Liquid texture, which absorbs quickly and does not weigh down the hair strand.
• Penetrates deep into the fiber, preparing the hair for the rest of the routine.

How to use it at home

1. Dampen the hair and towel-dry it.
2. Spray onto sections, from mid-lengths to ends: 15–20 pumps, depending on the length of the hair.
3. Massage into the lengths and ends for 1–2 minutes. Do not rinse.
4. Apply Absolut Repair Molecular shampoo directly over it, then rinse.
5. Continue with the Absolut Repair Molecular rinse-out serum.

For what hair type

For all hair textures that are damaged: color-treated, bleached, or natural. L'Oréal labels it as an exclusive product for professionals and uses it in the salon repair protocol. At home, you can use it by following the steps, but for seriously broken hair after bleaching, a visit to the hairdresser is worth it.

Active ingredients

• 3% peptide bonds: the highest concentration in the range, for rebuilding the molecular structure.
• 5 amino acids: glycine, arginine, serine, tyrosine, and glutamic acid, which complete the peptide bonds.

What else you need

• Absolut Repair Molecular Sulfate-Free Shampoo
• Absolut Repair Molecular Rinse-Out Serum
• Absolut Repair Molecular Leave-In Mask
• Absolut Repair Molecular Concentrated Mask

ProBeauty Tip. Turn off the shower water while massaging in the pre-treatment, as L'Oréal also recommends. You save water, and the product doesn't get washed away before it can do its job.

L'Oréal Professionnel Liss Unlimited Shampoo 300 ml, from the Série Expert range, is a smoothing shampoo for unruly and blow-dried hair. It cleanses the hair, keeps it under control and leaves it feeling very pleasant to the touch. The formula strengthens the hair fiber and forms a barrier against humidity, making it easier to smooth.

What it does for you

• Smooth and disciplined hair, easier to dry with a brush.
• Humidity barrier, for less frizz.
• Strengthened fiber, with a repairing action.
• Supple and shiny hair after washing.
• Cleansing of the hair and scalp, without leaving it rough.

How to use it at home

1. Apply the shampoo to wet hair.
2. Gently massage the scalp until a lather forms.
3. Rinse thoroughly. Repeat if you have used a lot of styling product.
4. Continue with the Liss Unlimited mask and oil.

For what type of hair

For unruly, frizzy hair, and for straight or blow-dried hair. If you have fine and flat hair that needs volume, choose a volume range. The shampoo does not permanently straighten curly hair.

Active ingredients

• Pro-Keratin: improves and maintains the hydration of the fiber, strengthens its structure and leaves it soft and shiny.
• Night-blooming cereus oil: seals the fiber for shine and controlled smoothness.

What else you need

• Liss Unlimited Smoothing Mask
• Liss Unlimited Dry Oil
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. Dry the hair with the hairdryer nozzle pointed from top to bottom, along the hair fiber. The cuticles close and the hair stays smoother.

The L'Oréal Professionnel Absolut Repair Set shampoo, mask, and oil contains the complete Absolut Repair routine from the Série Expert range in three steps. It is for dry and damaged hair that needs cleansing, nourishment, and protection. The shampoo and mask contain wheat proteins and Omega-9, while the oil contains wheat germ oil.

What it does for you

• Stronger, softer, and shinier hair with the 300 ml shampoo.
• Deep restructuring and hydration with the 250 ml mask.
• Leave-in nourishment and protection with the 90 ml 10-in-1 oil.
• Easier to detangle and dry, with frizz under control.
• The complete routine in one package, with complementary products.

How to use at home

1. Wash your hair with the shampoo, massaging until it lathers richly, then rinse.
2. Apply the mask to the lengths and ends, leave on for 3–5 minutes, and rinse thoroughly.
3. Towel-dry your hair.
4. Distribute a small amount of oil through the lengths and ends. Do not rinse. Style as usual.

For what hair type

For dry and damaged hair, from normal to sensitized, including color-treated or heat-stressed hair. For fine hair, apply the mask only to the ends and use very little oil. For bleached and very fragile hair, choose the Absolut Repair Molecular line.

Active ingredients

• Wheat proteins: help restructure damaged fibers and leave hair feeling supple.
• Omega-9: coats the hair strand for shine and a velvety feel.

What else you may need

• Absolut Repair Shampoo, sold separately
• Absolut Repair Mask, sold separately
• Absolut Repair Oil 30 ml
• Absolut Repair Conditioner 200 ml

ProBeauty Tip. If you don't have time for a mask every time you wash your hair, use one at least when your hair feels rough. The oil, however, should be used every time: it is the step that keeps the ends smooth.

The L'Oréal Professionnel Absolut Repair Set shampoo and mask combines the two essential steps of the Absolut Repair routine from the Série Expert range. It is designed for dry and damaged hair, leaving it stronger, softer and shinier. Both products contain wheat proteins and Omega-9.

What it does for you

• Transformed hair from the first wash: stronger, softer and shinier.
• Instant restructuring of dry and damaged hair with the 250 ml mask.
• Deep hydration and intense shine.
• Cleansing without weighing hair down with the 300 ml shampoo.
• The complete essential routine, in a single pack.

How to use at home

1. Apply the shampoo to wet hair, massage until it lathers and rinse.
2. Towel-dry your hair.
3. Distribute the mask through the lengths and ends, section by section.
4. Twist your hair, leave the mask on for 3–5 minutes, then rinse thoroughly.

For which hair type

For dry and damaged hair, color-treated or heat-stressed. L'Oréal recommends the routine for all hair types. If your hair is bleached and breaking, the Absolut Repair Molecular routine is more suitable.

Active ingredients

• Wheat proteins: help restructure damaged fibers and leave hair feeling supple.
• Omega-9: coats the hair fiber for shine and a velvety feel.

What else you may need

• Absolut Repair Shampoo, sold separately
• Absolut Repair Mask, sold separately
• Absolut Repair Oil 30 ml
• Absolut Repair Conditioner 200 ml

ProBeauty Tip. At the end, add a few drops of Absolut Repair Oil to the ends. The mask nourishes, while the oil seals and protects the lengths until the next wash.

✨ Repair 2 years of damaged hair from the very first use with L'Oréal Professionnel Serie Expert Absolut Repair Molecular bi-phase oil!
Its innovative formula with 2% peptide bonds and 5 amino acids reconstructs the hair's molecular structure, giving it elasticity, strength, and a visibly healthier appearance.

🌟 Key benefits:
✔ Deeply repairs damaged and very damaged hair.
✔ Provides up to 100 hours of intense shine.
✔ Anti-frizz control for up to 3 days.
✔ Lightweight texture – does not weigh hair down.
✔ Hair becomes stronger, more flexible, and more supple.
✔ Suitable for all types of damaged and dull hair.

🌿 L'Oréal Professionnel's commitment:

• Sulfate-free.

• Packaging with up to 20% less plastic.

• Product made with 100% renewable energy.

• No animal testing.

💡 How to use:
Shake well before use to activate the two phases. Apply 1-2 pumps to wet or dry hair, avoiding the roots. No rinsing required.

👉 Ideal for visibly repaired, disciplined hair with a radiant shine, just like after a salon visit.

💡 Professional Coloring at its Best – Discover L’Oréal Professionnel Oxydant Creme 3.75% 12.5 VOL, the high-performance creamy oxidant that transforms every coloring into a flawless experience. With a velvety texture and advanced formula, this product is essential for achieving an even result, with perfect coverage and intense shine.

🔬 Developed specifically for use with professional L’Oréal hair dyes (Majirel, Inoa, etc.), Oxydant Creme activates the color pigment and ensures perfect mixing, while maintaining the integrity of the hair fiber during the chemical process.

🌟 Key Benefits:
• Activates and stabilizes color for intense and even results
• Protects hair during coloring – no dryness, no damage
• Creamy texture – easy to mix and apply, no drips
• Extends color longevity and maintains hair shine
• Flawless gray hair coverage – up to 100%

🌿 Active ingredients:
• Hydrogen peroxide – allows oxidation of color pigments
• Exclusive L’Oréal formula – created to protect the hair structure during coloring

💧 Texture and hair type:
• Dense, unctuous cream, easy to use
• Suitable for all hair types: natural, colored, damaged, or gray

🎯 Recommended for:
• Professional stylists and beauty salons
• Individuals with experience in home hair coloring, seeking professional-level results

📦 Recommended use:
Mix Oxydant Creme with your desired dye in the proportions indicated by the brand (e.g., Majirel or Inoa). Apply to hair according to instructions and enjoy an even, shiny, and long-lasting result.

✨ With L’Oréal Professionnel Oxydant Creme 12.5 VOL, every coloring is precise, gentle, and spectacular – just like at the salon!

Transform any hairstyle into a masterpiece with L’Oréal Professionnel Tecni.Art Fix Max, the ultra-performing fixing gel, created for professional styling. Designed with top hairstylists, this gel offers extremely strong hold, a radiant finish, with no residue and no heavy feel.

Long-Lasting Professional Hold

✔ Very strong hold, ideal for structured hairstyles
✔ Radiant finish, without a sticky or rigid feel
✔ Leaves no residue and doesn't weigh hair down
✔ Easy to apply and allows for precise styling
✔ Silicone-free, vegan, and scalp-friendly formula
✔ Compact, eco-friendly packaging – 40% less material, same usage

Tecni.Art Fix – The Professional Styling Range

🔹 Created with top hairstylists to support the latest trends from backstage and social media
🔹 Sustainable and ergonomic packaging, manufactured with 100% renewable energy

How to use Tecni.Art Fix Max?

1️⃣ For general hold, apply evenly to hair using palms
2️⃣ For precise definition and styling, apply to individual strands with fingertips
3️⃣ Style as desired for a perfect, long-lasting look

Suitable for all hair types, this gel offers extreme hold without compromise, making it the perfect choice for both hairstylists and everyday styling. L’Oréal Professionnel Tecni.Art Fix Max – for impeccable hairstyles, with maximum hold! 💫

Discover L’Oréal Professionnel Infinium Pure Strong, the professional hairspray with the finest diffusion, designed for strong hold, no residue, and a no-compromise styling experience. Its innovative formula without fragrance, volatile compounds, and odor-masking elements makes it the ideal choice for professional hairdressers and individuals with respiratory sensitivities.

Professional Performance for Long-Lasting Hairstyles

✔ Strong hold, without stiffness
✔ Ultra-dry, with no visible residue
✔ Fine diffusion for even application
✔ Fragrance-free, optimal for individuals with sensitivities
✔ Maximum comfort – no coughing, irritation, or itching sensation
✔ Optimal shine and natural finish

The Infinium Pure Range – Created for Professionals

🔹 Infinium Pure Soft – Light hold, for a natural look
🔹 Infinium Pure Strong – Strong hold, for structured and long-lasting hairstyles
🔹 Infinium Pure Extra-Strong – Extra-strong hold, for sophisticated and resistant hairstyles

How to use Infinium Pure Strong hairspray?

1️⃣ Shake the container well before use
2️⃣ Spray evenly from a distance of approximately 20 cm
3️⃣ For extra volume, apply at the roots by lifting sections of hair
4️⃣ Style the hair for a perfect and long-lasting finish

Ideal for fashion show backstages, top salons, and anyone who wants a professional, effective, and gentle hairspray for hair and scalp. L’Oréal Professionnel Infinium Pure Strong – strong hold, no compromises! ✨

Discover L’Oréal Professionnel Infinium Pure Soft, the professional hairspray designed for flexible hold, without weighing hair down, providing hair with structure and shine. Its innovative formula is silicone-free, fragrance-free, hypoallergenic, and vegan, making it ideal even for the most sensitive hair and scalp types.

Professional Performance with Respect for the Environment

✔ Flexible hold – Preserves hair's natural movement, without stiffness
✔ Healthy shine – Radiant and natural finish, without visible residue
✔ Light texture – Does not weigh hair down or make it sticky
✔ Fragrance-free and hypoallergenic – Suitable for people with fragrance sensitivities
✔ New sustainable packaging – -60% less aluminum, 40% more compressed, for the same long-lasting use

Infinium – Created with Professional Stylists

🔹 The Infinium range – Developed in collaboration with top hairstylists, used both backstage at fashion shows and for viral trends on social media
🔹 Ergonomic & Responsible – Optimized design for easy application and sustainability

How to use Infinium Pure Soft hairspray for an impeccable look?

1️⃣ For light hold and definition, spray evenly onto dry hair, from a distance of 30 cm
2️⃣ For volume, apply at the roots, lifting sections of hair
3️⃣ For a shiny and natural finish, apply a fine layer at the end of styling

Choose L’Oréal Professionnel Infinium Pure Soft for professional hold without compromise, with a delicate yet effective formula, ideal for flexible and modern hairstyles! ✨

L'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo 300 ml is the neutralizing shampoo from the Série Expert Vitamino Color Spectrum range. It is made for blonde-dyed or bleached hair and corrects warm reflections. Professional purple dyes instantly neutralize unwanted yellow tones.

What it does for you

• Neutralizes yellow tones in dyed or bleached blonde hair.
• Cool and radiant blonde, with unwanted reflections corrected.
• Gently cleanses and leaves hair instantly nourished and stronger.
• Shine for blonde hair that has lost its luster between salon visits.

How to use it at home

1. Start using it 2 weeks after your salon coloring visit.
2. Apply evenly to wet hair and emulsify until a rich lather forms.
3. Leave on hair for 2–5 minutes, depending on how much you want to neutralize the tone.
4. Check if the yellow reflections have disappeared.
5. Rinse thoroughly until no dye comes out, then continue with Vitamino Color Spectrum conditioner or mask.

For what type of hair

For dyed, bleached, or highlighted blonde hair that is turning yellow. It is not for brunette or redhead hair. For natural white or grey hair, L'Oréal Professionnel has the Silver range. The formula contains sulfates, so alternate it with the sulfate-free Spectrum shampoo.

Active ingredients

• Professional purple dyes: neutralize and correct unwanted yellow tones in dyed blonde hair.
• Conditioning agents: gently cleanse the fiber and leave hair nourished and shiny.

What else you need

• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Mask 250 ml
• Glass Shine Vitamino Color Spectrum Serum
• Sulfate-Free Vitamino Color Spectrum Shampoo

ProBeauty Tip. Start with 2 minutes and increase the time only if the blonde is still turning yellow. If you notice a purple tint on very light highlights, shorten the time next time.

Optimized, attractive, and professional-oriented description
The L’Oréal Professionnel Majirel color chart is an indispensable tool for hairstylists who seek absolute precision, accurate client consultation, and impeccable color results 🎨✨ Created specifically for professional salon use, this catalog offers a clear and faithful presentation of all Majirel shades, from natural and classic tones to intense and creative reflections.

Each shade is realistically rendered, facilitating the selection of the appropriate color based on the natural base, desired result, and coloring technique used. The catalog supports the professional consultation process, increases client confidence, and helps achieve predictable and consistent results.

Key benefits
• Complete presentation of L’Oréal Majirel shades
• Faithful color reproduction for predictable results
• Ideal for professional salon consultation
• Helps select the perfect shade for each client
• Essential tool for classic and creative colorings
• Boosts professionalism and conversion rates in the salon

A premium accessory, essential for any salon working with L’Oréal Professionnel Majirel and focusing on performance, precision, and client satisfaction 💼💎

✨ Repair up to 2 years of damaged hair from the first use with L’Oréal Professionnel's Absolut Repair Molecular concentrated professional mask.
Its patented formula, enriched with peptide bonds and 5 essential amino acids, reconstructs the molecular structure of the hair and restores its natural beauty.

🌟 Key benefits:
✔ Up to 94% stronger and more resilient hair.
✔ Up to 85% silkier, more supple and easy to detangle hair.
✔ Intensely hydrates and restores elasticity.
✔ Provides instant smoothness and long-lasting shine.
✔ Hair becomes visibly healthier, softer, and more flexible.

💆♀️ Suitable for:

• All types of damaged, color-treated, bleached or fragile hair.

• Fine, medium or thick hair – with personalized routines depending on needs.

• Dry, dull or frizzy hair.

💡 How to use:

1. Apply the mask to damp hair, after shampoo and Absolut Repair Molecular rinse-off serum.

2. Distribute evenly through lengths and ends, then detangle hair with your fingers.

3. Leave on for 1-2 minutes, twist strands, and rinse thoroughly.

4. Continue your routine with the leave-in cream for heat protection and styling.

👉 Ideal for deeply repaired, silky and shiny hair, as if straight from the salon.

Transform the bleaching process into a complete professional experience with L’Oréal Professionnel Blond Studio Nutri Developer 40 vol 12% – the nourishing creamy oxidant, specially created to maximize the performance of Blond Studio Platinium Plus bleaching pastes. With an innovative formula that offers a perfect balance between lifting power and hair protection, this developer is essential for achieving bright, even, and personalized blonde hair.

🎨 Its creamy texture easily mixes with the bleaching paste, forming a homogeneous mixture that applies effortlessly and adheres excellent to the hair strand. This allows for total control over the coloring process – from foil or freehand techniques to global applications. Depending on the desired consistency, it can be used in a mixing ratio from 1:1 to 1:3.

🌞 Specially designed to work in synergy with the Blond Studio range, the Nutri Developer 40 vol (12%) allows hair to be lifted by up to 8 tones, while maintaining the hydration and suppleness of the hair fiber. Ideal for achieving spectacular blonde shades – from subtle, natural-looking highlights to cool and intense blondes, with a brilliant platinum effect.

🌿 Key Benefits for Professionals:
• ✨ Nutritive oxidant, gentle on the hair strand
• 🧴 Creamy texture for easy and even application
• 💇♀️ Compatible with all bleaching techniques: in foil, freehand, global
• 🎯 Complete customization of blonde service – subtle or intense
• 🔝 High lifting potential – up to 8 tones
• 🤝 Created to optimize the performance of Blond Studio Platinium Plus pastes

🧪 How to use:
Mix in a non-metallic bowl with Blond Studio Platinium Plus paste, in a ratio of 1:1 to 1:3, depending on the desired consistency and chosen technique. Apply to hair according to the desired technique, observing the recommended processing time.

💛 Choose Blond Studio Nutri Developer 40 vol 12% for professional results, bright blondes, and an unparalleled coloring experience – all while caring for hair health!

🔖 #LOrealProfessionnel #BlondStudio #NutriDeveloper #ProfessionalBleaching #BlondPerfect #ProfessionalOxidant #HairColoring

Instantly restore vitality and elasticity to your curls with L'Oréal Professionnel Serie Expert Curl Expression, the invigorating spray specially created for wavy and curly hair. The professional no-rinse formula is enriched with 3% Glycerin, Urea H, and Hibiscus seed extract, essential ingredients for deep hydration and curl definition.

Key Benefits:

✔ Revitalizes and refreshes curl pattern
✔ Controls frizz and prevents frizz effect
✔ Provides elasticity and intense hydration
✔ Ideal for daily use, no re-wetting needed
✔ Perfect for styling or refreshing your hairstyle after a trim

How to use Curl Expression Mist?

1️⃣ Spray on dry or damp hair, focusing on lengths and ends
2️⃣ Do not rinse! Allow the product to act to refresh and hydrate curls
3️⃣ Style curls with your fingers or use a diffuser for extra volume and definition

Curl Expression Mist is validated by L'Oréal Professionnel experts and is a must-have for healthy, defined, and shiny curls! ✨

The L'Oréal Professionnel Vitamino Color Shampoo and Mask Set combines two steps from the Série Expert Vitamino Color range for color-treated hair. The set includes the 300 ml shampoo and 250 ml mask. The range's formula contains resveratrol, an antioxidant that protects both color and fiber.

What it does for you

• The shampoo gently cleanses and helps color retain its shade and shine.
• The mask, with its gel texture, provides intense protection and repair without weighing down the hair.
• Color protected from oxidation, fading, and pigment runoff during washing.
• Softer, nourished, and shiny hair after every wash.

How to use it at home

1. Apply the shampoo to wet hair and massage until it lathers. Rinse.
2. For salon-like results, apply the shampoo once more and rinse again.
3. Apply the mask to clean, wet lengths and ends and leave on for 3 minutes.
4. Rinse thoroughly.

For what hair type

For color-treated, highlighted, or color-sensitized hair. The shampoo contains sulfates; if you want a sulfate-free routine, choose Vitamino Color Spectrum. The set does not neutralize yellow tones in blonde hair.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and fiber of color-treated hair.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color 10-in-1 Leave-In Spray
• Vitamino Color Conditioner 200 ml

ProBeauty Tip. Squeeze excess water from your hair before applying the mask: on hair that is too wet, the gel becomes diluted. If you also want heat protection, add the 10-in-1 spray from the same range at the end.

The L'Oréal Professionnel Vitamino Color Spectrum Set, featuring shampoo, mask, and serum, provides the complete routine from the Série Expert Vitamino Color Spectrum range. The set includes the 300 ml shampoo, 250 ml mask, and 50 ml Glass Shine serum. All three are designed for color-treated hair.

What it does for you

• The sulfate-free shampoo gently cleanses and helps keep color pigments inside the hair shaft.
• The creamy mask intensely hydrates, smooths, and adds mirror-like shine.
• The Glass Shine serum, activated by heat, provides heat protection up to 230°C and keeps frizz under control.
• Intense color, with unwanted reflections neutralized.

How to use it at home

1. Apply the shampoo to wet hair, lather, and rinse thoroughly.
2. Divide the hair into 2 sections, apply the mask to the lengths and ends, and leave on for 3–5 minutes. Rinse.
3. On towel-dried hair, apply 1–2 pumps of serum (3–4 for thick hair) to the lengths and ends.
4. Dry the hair completely and use a flat iron. Do not rinse out the serum.

For what type of hair

For color-treated, thicker hair that needs hydration and shine. For fine hair, use the mask less frequently. For yellowing blonde hair, add the Purple shampoo from the same range.

Active ingredients

• Ferulic acid: the key ingredient in the Vitamino Color Spectrum range, which helps keep color intense from day one.
• Citric acid: works with ferulic acid to help lock color molecules inside the hair shaft.
• Alpha-Silane (in the serum): activated by heat, it forms a fine network on the hair shaft's surface, which smooths and protects the hair.

What else you need

• Vitamino Color Spectrum Sulfate-Free Shampoo
• Vitamino Color Spectrum Mask 250 ml
• Vitamino Color Spectrum Glass Shine Serum
• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Purple Shampoo

ProBeauty tip. You don't need to use the mask every wash. If your hair is more demanding, add the mask once a week for smoothness, and use the serum every time you style with a flat iron.

The L'Oréal Professionnel Vitamino Color Spectrum Set with shampoo and serum brings together the beginning and end of the Série Expert Vitamino Color Spectrum routine. The set includes the 300 ml sulfate-free shampoo and the 50 ml Glass Shine leave-in serum. They are designed for all color-treated hair.

What they do for you

• The sulfate-free shampoo, with ferulic acid and citric acid, gently cleanses and helps keep color pigments inside the hair fiber.
• The Glass Shine serum, activated by heat, provides mirror-like shine and heat protection up to 230°C.
• Color protected from UV-induced fading.
• Smooth, frizz-free hair, more hydrated and softer.

How to use them at home

1. Apply the shampoo evenly to wet hair, emulsify and rinse thoroughly.
2. If you use conditioner or a mask, apply them now and rinse.
3. Shake the serum and apply 1–2 pumps to fine or medium hair, or 3–4 pumps to thick hair, from mid-lengths to ends.
4. Dry the hair completely, then use a flat iron. Do not rinse out the serum.

For what hair type

For all color-treated hair, especially if you style it often with a flat iron and want shine. The set does not include conditioner or a mask; you can find them separately in the same range for post-wash care.

Active ingredients

• Ferulic acid: the key ingredient in the Vitamino Color Spectrum range, which helps keep color intense from day one.
• Citric acid: works with ferulic acid to help lock color molecules inside the hair fiber.
• Alpha-Silane (in the serum): under the effect of heat, it forms a fine network on the surface of the hair fiber, which smooths and protects the hair.

What else you need

• Vitamino Color Spectrum sulfate-free shampoo
• Vitamino Color Spectrum Glass Shine serum
• Vitamino Color Spectrum conditioner 200 ml
• Vitamino Color Spectrum mask 250 ml

ProBeauty tip. The serum has a liquid texture: apply one pump at a time and work through the hair in sections. If you have fine hair, stick to a small amount so you don't weigh it down.

The L'Oréal Professionnel Absolut Repair Molecular Set shampoo and oil combines the first and last steps of the Absolut Repair Molecular routine, from the Série Expert range. Both products contain peptide bonds and 5 amino acids, which help repair the structure of damaged hair. It's a simple start to the Molecular routine at home.

What it does for you

• Gentle, sulfate-free cleansing with the 300 ml shampoo.
• Stronger, nourished hair, with natural elasticity and movement.
• Shine and anti-frizz effect, thanks to the 90 ml bi-phase oil.
• Light finish: the oil absorbs quickly and does not weigh down the hair.
• Two complementary products, in the same package.

How to use them at home

1. Apply the shampoo to wet hair and massage until it lathers.
2. Rinse thoroughly and towel-dry your hair.
3. Shake the bi-phase oil and dispense 1–2 pumps into your palm.
4. Distribute the oil through damp or dry hair, avoiding the roots and scalp.

For what hair type

For all types of damaged hair: color-treated, bleached, or natural. It's ideal if you want a quick, two-step routine. For very damaged hair, add the leave-in serum or concentrated mask from the same range.

Active ingredients

• Peptide bonds: small pieces of the hair fiber, small enough to enter the fiber and help repair its molecular structure.
• 5 amino acids: glycine, arginine, serine, tyrosine, and glutamic acid, the "building blocks" that work together with the peptide bonds.

What else you may need

• Absolut Repair Molecular Shampoo, sold separately
• Absolut Repair Molecular Bi-Phase Oil, sold separately
• Absolut Repair Molecular Leave-In Serum
• Absolut Repair Molecular Concentrated Mask

ProBeauty Tip. The set also makes a great gift for someone who frequently bleaches their hair: it contains exactly the two products they use every time they wash their hair.

L'Oréal Professionnel Keratin Alpha Sleek Treatment Cream 200 ml, from the Série Expert range, is the weekly step in the Keratin Alpha Sleek smoothing routine. It has a creamy texture that coats the fiber and progressively smooths the hair's keratin. The result is velvety hair, with frizz and volume under control.

What it does for you

• Progressive smoothing: the more you use it, the better the result.
• Frizz and volume controlled, for disciplined hair.
• Easier daily styling, especially with the entire range routine.
• Shine and long-lasting softness.
• Hair fiber integrity preserved: reshapes the hair without damaging it.

How to use it at home

1. Once a week, wash your hair with Keratin Alpha Sleek shampoo. Shake the cream bottle well.
2. Divide your hair into two sections and apply 30–50 ml of product evenly, from mid-lengths to ends.
3. Leave on for 10–15 minutes, then rinse.
4. Dry your hair completely with a hairdryer, then straighten it with a flat iron to activate the technology.
5. For the other washes during the week, use the mask from the range.

For what hair type

For any hair type with frizz that wants to be smoother, straighter, and easier to style. Optimal results appear after 4 weeks. If you do not want to use a hairdryer and flat iron, you will not achieve the full effect. For defined curls, choose Curl Expression.

Active ingredients

• Keratin Alpha Shaper: patented formula that smooths the fiber at the alpha keratin level, preserving its integrity.
• Amino acid chains: work together with Keratin Alpha Shaper for disciplined hair, with controlled volume.

What else you need

• Keratin Alpha Sleek Shampoo
• Keratin Alpha Sleek Mask
• SteamPod Hair Straightener

The ProBeauty tip. Set aside one day a week for the cream, for example Sunday. The result is built up through regular applications, not just one.

L'Oréal Professionnel Keratin Alpha Sleek Hair Mask 250 ml, from the Série Expert range, is the mask in the Keratin Alpha Sleek smoothing routine. It has a rich texture that deeply nourishes the hair. At the same time, it reshapes and smooths the keratin in the hair fiber, for long-lasting softness and controlled volume.

What it does for you

• More disciplined and smoother hair.
• Controlled volume and anti-frizz effect.
• Deep nourishment for dry hair.
• Instant shine and soft hair.
• Short pause time, just 5 minutes.

How to use it at home

1. Wash the hair with Keratin Alpha Sleek shampoo.
2. Divide the wet hair into two sections.
3. Distribute the mask evenly throughout the length, from roots to ends.
4. Leave on for 5 minutes, then rinse thoroughly.
5. Once a week, instead of the mask, use the treatment cream from the same range.

For what type of hair

For any type of hair with frizz and volume that is difficult to control, which wants to be smoother. On very fine hair or an oily scalp, apply less at the roots. If you want to keep your curls, choose the Curl Expression range.

Active ingredients

• Keratin Alpha Shaper: patented formula that smooths the fiber at the alpha keratin level, preserving its integrity.
• Amino acid chains: work together with Keratin Alpha Shaper for disciplined hair, with controlled volume.

What else you need

• Keratin Alpha Sleek Shampoo
• Keratin Alpha Sleek Treatment Cream
• SteamPod Hair Iron

The ProBeauty tip. Then dry the hair with a brush, in small sections. The smoothness is more visible when the hair is stretched while drying.

L'Oréal Professionnel Keratin Alpha Sleek Shampoo, from the Série Expert range, is the first step in the Keratin Alpha Sleek smoothing routine. It is a sulfate-free shampoo with a creamy texture that gently cleanses the hair fiber. At the same time, it smooths and strengthens the keratin in the hair, for long-lasting softness and controlled volume.

What it does for you

• Smooth and soft hair, with an anti-frizz effect.
• Controlled volume, without puffy hair.
• Instant shine after washing.
• Hydration for dry and rough hair.
• Gentle cleansing, with a sulfate-free formula.

How to use it at home

1. Apply the shampoo evenly to wet hair.
2. Massage until you get a rich lather, then rinse thoroughly.
3. Once a week, follow with the Keratin Alpha Sleek treatment cream.
4. On other washes, use the Keratin Alpha Sleek mask.

For what hair type

For any hair type with frizz that wants to be smoother, straighter, and softer. L'Oréal Professionnel says the range is suitable for all hair types. If you want to keep your defined curls, the Curl Expression range is better suited for you.

Active ingredients

• Keratin Alpha Shaper: patented formula that smooths the fiber at the alpha-keratin level, preserving its integrity.
• Amino acid chains: work together with Keratin Alpha Shaper for disciplined hair, with controlled volume.

What else you need

• Keratin Alpha Sleek Mask
• Keratin Alpha Sleek Treatment Cream
• SteamPod Hair Iron
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. The 500 ml Refill works as a refill. Keep the bottle and refill it; it's more practical than always buying a new bottle.

✨ Intense color for up to 100 days, mirror-like shine, and visibly stronger hair

The professional set L’Oréal Professionnel Serie Expert Vitamino Color Spectrum is specially created for hairstylists and salons who want to offer colored hair advanced color protection, deep hydration, and a spectacular finish. The innovative formula, enriched with Ferulic Acid and Citric Acid, acts deep within the hair fiber to seal pigments and maintain color intensity for a long period.

🔬 Proven professional performance for all 5 dimensions of color:
shine, saturation, contrast, tone, and luminosity

🌟 Key benefits for professional use:

• 🎨 Maintains color intensity for up to 100 days*
• ✨ Mirror-effect shine, instant and long-lasting
• 💪 Hair up to 98% stronger
• 💧 Deep hydration without weighing down
• 🌈 Rich, clear colors, without unwanted reflections
• 🧴 Professional textures, easy to work with in the salon

🧪 Technology & active ingredients:

• Ferulic Acid – powerful antioxidant, protects color and hair fiber
• Citric Acid – seals pigments inside the hair shaft and smooths the cuticle
• 2.5% Citric Acid (in conditioner) – high concentration for intense and lasting results

🧴 Set contents:

• Vitamino Color Spectrum Shampoo 300 ml – gently cleanses, instantly hydrates, and strengthens the fiber
• Vitamino Color Spectrum Conditioner 200 ml – seals color, smooths, and provides silkiness

📌 Proven results:
✔ up to 72% more instant shine
✔ up to 86% more hydration
✔ up to 70% silkier hair immediately

🔔 Professional recommendation: continue the routine with Vitamino Color Spectrum Glass Shine Serum for maximum shine effect.

🌪️ Control every curl. Unleash your style.
Discover the secret to perfectly defined curls with Tecni.Art Curl Bounce – the professional styling cream from L’Oréal Professionnel, developed with hairstyling experts to bring the backstage directly into your beauty routine!

Infused with flexible polymers to reshape the hair fiber, this cream offers light hold, natural movement, and anti-humidity protection. No stiffness. No frizz. Just soft, bouncy, and visibly healthy curls that last even on the most humid days.

💚 Key benefits:

• ✅ Perfectly defines curls
• ✅ Anti-frizz control and anti-humidity
• ✅ Provides elasticity and natural movement
• ✅ Doesn't weigh hair down
• ✅ Vegan formula, without animal-derived ingredients
• ✅ Packaging made with environmental care
• ✅ Product made with 100% renewable energy

🌿 Recommended for:

• Curly or wavy hair
• Hair prone to frizz
• Flexible hairstyles with a natural look

✨ How to use:

1. Apply to damp hair, distributed evenly.

2. Shape curls with your fingers.

3. Air dry or use a diffuser for extra volume and definition.

🌊 Transform your hairstyle into a style statement with L’Oréal Tecni.Art Flex Waves professional styling spray – the perfect ally for soft, textured, and natural-looking curls, just like after a day at the beach! Developed in collaboration with the best international hairstylists, this revolutionary spray is part of the Flex by Tecni.Art range, specially created to reproduce the viral looks from behind the scenes of major fashion shows or on TikTok.

💨 Its lightweight, silicone-free formula provides flexible hold without weighing down the hair or leaving visible residue. It offers texture, volume, and a controlled messy effect, ideal for all hair types, whether natural, wavy, fine, or unruly. In addition, it is a vegan product, made with respect for nature, using 100% renewable energy.

🌟 Key benefits for perfect styling:
• 🌬️ Natural texture and curl definition without stiffness
• 🌿 Silicone-free – lightweight and invisible on the hair
• 🌊 "Beach waves" effect with volume and movement
• 🌀 Ideal for flexible, messy, or controlled hairstyles
• 🌍 Sustainable product – made with renewable energy
• 🧴 Vegan – no animal ingredients or by-products
• 💇♀️ Created in collaboration with professional hairstylists

🧴 How to use:
Step 1: Spray on wet or dry hair, from a distance.
Step 2: Style with your fingers to define curls or create a messy, "undone look".
Step 3: Gently massage the ends to intensify the texture.

⚠️ Avoid contact with eyes. Flammable product – use with caution.

💁♀️ Suitable for:
• All hair types
• Curls, waves, hair lacking volume
• Casual, boho, beach, or street style looks

💫 With L’Oréal Tecni.Art Flex Waves, every day is an opportunity to express your personality through your hair! Enjoy styling freedom, spectacular volume, and a textured look that attracts all eyes.

🔖 #LOrealPro #TecniArtFlex #CurlSpray #NaturalVolume #BeachWavesLook #ProfessionalStyling #Probeauty

The L'Oréal Professionnel Dispensing Pump for 1500 ml bottles is the dispenser you screw onto the top of large salon bottles in place of the cap. It lets you dispense shampoo with a single press, without having to lift and tip the heavy bottle. When you're finished, you move it to the next bottle.

What it does for you

• Dispense product with one hand while holding the showerhead with the other.
• No more spills: product only comes out when you press the pump.
• No more tipping the bottle to get the last few drops.
• Use only what you need: count the pumps instead of pouring by eye.
• Reuse it on the next bottle after you've finished the old one.

How to use it at home

1. Unscrew the bottle cap and keep it.
2. Insert the pump tube into the bottle and screw it on tightly until it no longer moves.
3. The first time you use it, press the pump several times without product to draw the product up.
4. When washing, use one pump for short hair and several for long or thick hair.
5. When the bottle is empty, rinse the pump with warm water and move it to the new bottle.

What it's best for

The pump is designed for 1500 ml L'Oréal Professionnel bottles. In this size, you'll find Série Expert Absolut Repair, Absolut Repair Molecular, Pro Longer, and Silver shampoos. It's worth it if you wash your hair often or if the whole family uses the same shampoo. You don't need it for smaller bottles: the original cap is more practical for those.

What else you'll need

• Absolut Repair Shampoo, also available in 1500 ml size
• Absolut Repair Molecular Shampoo, also available in 1500 ml size
• Pro Longer Shampoo, also available in 1500 ml size
• Silver Shampoo, also available in 1500 ml size

ProBeauty Tip. Put the pump on the bottle as soon as you open it, not when it's half empty. Keep the original cap: when you travel with the bottle, remove the pump and screw the cap on tightly to prevent leaks.

L'Oréal Professionnel Volumetry Volume Shampoo is part of the Série Expert Volumetry range, for fine and flat hair. It is a clear shampoo with an anti-gravity effect that intensifies the appearance of volume. Enriched with salicylic acid, it gently cleanses and purifies.

What it does for you

• Volume and lift at the roots.
• Hair that looks thicker, with an enhanced texture.
• Lightweight: it does not weigh down fine hair.
• Gentle cleansing and purification.
• Nourished hair after washing.

How to use it at home

1. Apply evenly to wet hair.
2. Lather, massaging gently.
3. Rinse thoroughly with water.
4. Follow with a lightweight conditioner, applied only to the lengths.

For what type of hair

For fine, flat hair without volume. It is not designed for thick or very dry hair, which needs hydration, not volume. If your problem is a scalp that gets oily quickly, check out the Scalp Advanced shampoo for oily scalp.

Active ingredients

• Intra-Cylane: a molecule that penetrates the fiber and creates a flexible but strong framework that supports the hair strand and helps with volume.
• Hydralight: works together with Intra-Cylane so that hair looks visibly thicker.
• Salicylic acid: gives a lightweight texture, suitable for fine hair.

What else you need

• Tecni.Art Volume Lift Root Volume Mousse
• Tecni.Art Full Volume Mousse
• Tecni.Art Super Dust Volume Powder

ProBeauty Tip. First, dry the roots with your head bent over. This way you better preserve the volume given by the shampoo, and finish the lengths at the end.