Hair care

Milk Shake Argan Intensive Treatment 200ml

Milk Shake Argan Intensive Treatment is a restructuring mask with nourishing active ingredients based on organic argan oil and wheat protein. It has an anti-frizz effect, seals the cuticle and protects color. Hair becomes shiny and easy to style. Suitable for all hair types.

Features:

-restructuring

-active ingredients

-leaves hair silky and easy to control

-provides intense shine

- anti-frizz effect

How to use: Apply after shampooing to damp hair, an adequate amount to lengths and ends, leave on for 5-10 minutes, then rinse thoroughly with water and dry, style hair as usual.

Schwarzkopf Professional Bonacure Root Activating Serum 8 x 7 ml is the Root Activating serum in ampoule format, which the brand recommends for home care. It is for weak, thinning hair. Guarana and biotin from the Superfood Complex stimulate the scalp and make hair look fuller.

What it does for you

• Clear dosage: the 7 ml ampoule is designed for one application.
• Scalp stimulated and energized with each application.
• Microcirculation supported when applied with a massage.
• Light texture, which does not weigh down the hair and absorbs quickly.
• Vegan formula, without silicones and without artificial colorants.

How to use it at home

1. Divide the hair, wet or dry, into sections.
2. Apply up to one full 7 ml ampoule directly to the scalp.
3. Massage vigorously with the fingertips and do not rinse.
4. Repeat twice a day. Wash the hair with the Root Activating shampoo on wash days.

For what type of scalp

For weak hair that is thinning and losing its density. The brand says that the range is dermatologically approved for the scalp and suitable for daily use. It is not recommended for babies and young children. If hair falls out suddenly, in large quantities or in patches, or if the scalp remains red, irritated or with thick scales, see a dermatologist: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Guarana: it has almost double the caffeine of a regular coffee bean and many antioxidants; it helps stimulate the follicles.
• Biotin: a water-soluble vitamin that contributes to protein synthesis, including keratin, for a stronger strand.

What else you need

• Bonacure Root Activating Shampoo, before
• The same serum in a 100 ml bottle
• Light Bonacure Volume Boost conditioner for lengths

ProBeauty tip. The ampoules are good to take on a trip or to the gym: you have the exact dose and you don't carry the large bottle. One box means four days of a complete routine, so plan the next one in advance.

Restore vitality to hair exposed to sun, sand, chlorine, and salt with Nook Solar Superfood Moisturizing Mask, an innovative formula with 93% natural ingredients. Specially created to repair, hydrate, and protect dry and damaged hair fibers, this mask works deeply, providing hair with elasticity, shine, and a healthy appearance.

🌿 Key benefits:

✔ Repairs and nourishes hair affected by sun, wind, and salt water

✔ Intensely hydrates and maintains the hair's natural balance

✔ Gentle formula – suitable even for fine hair and children

💚 Free from harsh ingredients: SLES, SLS, paraffin, dyes, petrolatum, sulfates, or GMOs.

📏 Balanced pH (2.5 – 3.0) for gentle care.

🔹 How to use: Apply to damp hair, comb gently, and leave on for a few minutes. Rinse thoroughly and enjoy revitalized, silky hair!

Perfect for summer! ☀💛

Sensus Illumyna Scalp Soothing Lotion 125 ml is the soothing and emollient treatment from the Soothing range. It helps normalize stressed and dehydrated scalps. It is enriched with Tuscan grape extract and echium and sunflower oils, which have a soothing effect.

What it does for you

• A calmer scalp, with less discomfort.
• Comfort for dehydrated scalps that feel tight and dry.
• Supports the skin's protective barrier with echium oil.
• Leave-on and can also be applied to dry hair whenever needed.
• Vegan formula, with plant extracts and osmose water.

How to use it at home

1. Wash the scalp with Soothing Cleanser and towel-dry the hair.
2. Comb the hair back and apply the lotion directly to the scalp using the tip of the bottle.
3. Distribute with a gentle massage. Do not rinse.
4. For intensive care, apply daily for at least 15 days.

For which scalp type

For sensitive, stressed, reddened, or dehydrated scalps, including after periods of cold or extreme heat. It is not a treatment for dandruff or hair loss. If redness and itching persist, consult a dermatologist.

Active ingredients

• Tuscan grapes (Vitis vinifera): extract with antioxidant compounds, present in the entire Illumyna Scalp range.
• Sunflower oil: nourishes the skin and restores its elasticity.
• Echium oil: helps restore the skin's protective barrier.

What else you may need

• Soothing Serum 100 ml for the scalp
• Soothing Cleanser 300 ml
• Detox Hydra Pre-Cleanser 100 ml

ProBeauty Tip. Keep the bottle handy and use it on days when you don't wash your hair. A few drops on the part and a gentle massage into dry hair quickly soothe an itchy scalp.

Wella Professionals Invigo Color Brilliance Conditioning Mousse

Wella Professionals Invigo Color Brilliance Conditioning Mousse is the ideal solution for maintaining the vibrant color of dyed hair. This innovative mousse is formulated with vitamin E and histidine, ingredients that protect hair color by controlling the oxidation process after dyeing. In addition, it is enriched with Lime Caviar, which helps keep hair looking healthy and silky.

Thanks to advanced Metal Purifier technology, the mousse protects hair against harmful metals in water, preventing degradation and breakage of hair strands. Wella Professionals has revolutionized hair care with this innovative technology, which creates a protective barrier against the accumulation of metals in the hair fiber structure. Consistent use of this product helps maintain color shine and intensity, preventing unwanted changes, even in natural hair.

How to use

1. Shake well before use.
2. Distribute evenly on damp hair.
3. Do not rinse.

Choose Wella Professionals Invigo Color Brilliance Conditioning Mousse for healthy, shiny and vibrant colored hair!

Alfaparf Milano Semi di Lino Blonde Anti-Yellow Spray is a no-rinse anti-yellow spray specially designed for highlights. It neutralizes unwanted yellow tones and detangles hair without weighing it down. Use it after every wash until you achieve the desired shade.

What it does for you

• Neutralizes yellow tones on highlights and balayage.
• Detangles instantly: hair is much easier to manage.
• Does not weigh hair down, leaving a light and velvety film.
• Protects color from the effects of blue light and UV rays.
• Suitable for frequent use, with a plant-based fragrance.

How to use it at home

1. Wash your hair and towel-dry it.
2. Spray the product onto damp hair, focusing on the blonde areas.
3. Distribute evenly with a comb or brush.
4. Dry your hair without rinsing.
5. Repeat after every wash until you achieve the desired result.

For what hair type

For highlights, balayage, and bleached blonde hair that picks up yellow tones. It is not suitable for brown or dark hair, where unwanted tones are orange.

Active ingredients

• Blonde Recovery: a nourishing and revitalizing boost for radiant blonde hair.
• Blue Light Shield: an active ingredient from summer lilac flowers that protects color from the effects of blue light.
• Color Fix Complex: UV filter and antioxidant, helping colored hair retain its beautiful color for longer.
• Urban Defence Pro: a shield against pollution that protects the hair fiber from urban aggressors.

What else you need

• Semi di Lino anti-yellow shampoo for frequent use
• Semi di Lino intense anti-yellow shampoo
• Semi di Lino nourishing mask for dry hair
• Semi di Lino detangling spray for dry hair

ProBeauty tip. Spray from a distance that covers the entire highlight, not just one spot. Comb immediately, from the root of the highlight to the ends, so the pigment settles evenly.

Kérastase Symbiose Fondant Apaisant Essentiel Conditioner 200 ml is the soothing conditioner from the Symbiose range, for sensitive scalps prone to dandruff. The moisturizing formula soothes discomfort and helps preserve the scalp barrier. It provides intensive care while remaining lightweight on the scalp and lengths.

What it does for you

• A less sensitive scalp, from the first application.
• Helps eliminate visible dandruff and flakes from the scalp.
• Hydrated and detangled lengths, with a healthier appearance.
• Does not weigh down the hair, even fine hair.
• Sulfate-free and silicone-free formula, with a creamy texture.

How to use it at home

1. Wash your hair with Bain Crème or Bain Pureté and towel-dry.
2. Massage the conditioner into the scalp, lengths, and ends.
3. Leave it on for 2–3 minutes.
4. Add water, emulsify, and rinse thoroughly.

For what type of scalp

For sensitive scalps prone to dandruff, and for fine hair that gets weighed down easily. It does not replace anti-dandruff shampoo: it complements it. If itching and redness persist, consult a dermatologist.

Active ingredients

• Salicylic acid: helps dissolve flakes.
• Bifidus: helps maintain a healthy scalp ecosystem.
• Glycerin: moisturizes the hair and scalp, for an immediate feeling of comfort.

What else you need

• Bain Crème Shampoo, dry scalp
• Bain Pureté Shampoo, oily scalp
• Micro-Peeling Scalp Exfoliator

ProBeauty Tip. Massage the conditioner into the scalp with your fingertips, in small circles, for the entire 2–3 minutes. The soothing sensation comes faster than if you only apply it to the lengths.

Milk Shake Energizing Blend Anti-Hair Loss Conditioner

Energizing Blend Conditioner is a special conditioner designed for thin hair prone to hair loss. It contains active ingredients that stimulate hair growth. It strengthens and fortifies hair from the root, providing vitality and strength. It moisturizes thin and fragile hair from the first use. It effectively cleanses hair through its active and natural ingredients such as organic rosemary; sage and a special Fioravanti formula (a special ingredient obtained from 10 plants). It strengthens and stimulates scalp microcirculation to create an optimal environment for hair growth. The blend of plants strengthens the hair strand, giving it softness, and panthenol provides more density.

Features:

-suitable for thin hair prone to hair loss

-deeply moisturizes

-contains active ingredients

-stimulates hair growth

-provides shine

How to use: After shampooing, apply a sufficient amount to damp hair, from mid-lengths to ends, leave on for 3-5 minutes, then rinse thoroughly with water and dry, style hair as usual.

Semi di Lino Volume is the treatment line specially developed by Alfaparf to give density to fine and heavy hair. It provides hydration and maintains the hair's natural beauty, protecting it from humidity and atmospheric agents, thanks to Volume Boost Complex, a biocompatible polymer that helps restructure the hair fiber from within.

Fine hair gains more volume, increasing its diameter without losing lightness and softness.

HOW TO USE: Apply to hair previously washed with shampoo. Leave it on for a short time and then rinse thoroughly.

Wella Professionals Invigo Brilliance Miracle BB Spray leave-in 150 ml is the leave-in spray of the Invigo Brilliance line, for color-treated hair. It detangles, smooths, and makes the color look more vibrant. It acts like a conditioner with vitamin E, but stays on the hair.

What it does for you

• Detangled hair that is easy to comb through.
• Smooth hair to the touch, with fewer knots.
• More vibrant color and shine on color-treated hair.
• Hydration on the lengths and ends.
• Hair-friendly formula, without ingredients of animal origin.

How to use it at home

1. Wash your hair with Invigo Brilliance shampoo and use the conditioner or mask.
2. Towel-dry your hair.
3. Spray the spray directly onto the lengths and ends.
4. Do not rinse. Comb through gently and style as usual.

For what hair type

For any color-treated, highlighted, or toned hair, whether fine or coarse. It is especially useful when hair gets tangled after washing. It does not hold a hairstyle in place and does not replace a heat protection spray.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance line.
• Anti-Oxidant Shield Technology: helps control oxidation after coloring, so the color does not fade.

What else you need

• Invigo Brilliance Shampoo for fine hair
• Invigo Brilliance Shampoo for coarse hair
• Invigo Brilliance Mask for fine hair
• EIMI Thermal Image Heat Protection Spray

ProBeauty Tip. Spray from arm's length away and comb through immediately. For fine hair, a few spritzes on the ends are enough; for coarse hair, work in sections.

Kérastase Résistance Masque Force Architecte is the reconstructive repairing mask from the Force Architecte collection. It is made for fragile and damaged hair, at level 1 and 2 of degradation. Each fiber is reconstructed in depth, and the hair comes out softer and stronger.

What it does for you

• Rebuilds the fiber and repairs damage.
• Silky and velvety texture, with softer hair.
• Strengthening effect on the hair strand.
• Action against breakage and split ends.
• Smooth and shiny hair, with results that last.

How to use it at home

1. Wash the hair with Bain Force Architecte and towel-dry it.
2. Massage the mask into the lengths and ends.
3. Leave it on for 5 minutes.
4. Emulsify with a little water and rinse thoroughly.

For what type of hair

For fragile, moderately damaged hair, for example dyed or frequently heat-styled, which breaks and has split ends. On very fine hair, apply a small amount only to the lengths. If your hair is repeatedly bleached and very porous, Masque Thérapiste is a better fit.

Active ingredients

• Vita-Ciment®: Pro-Keratin, a protein that mimics the role of keratin and rebuilds the hair, plus ceramide, which restores the "cement" between cells and strengthens the fiber from within.
• Sève de Résurrection: a plant active that evens out and hydrates even very damaged hair.

What else you need

• Résistance Bain Force Architecte Shampoo
• Ciment Thermique Heat-Protecting Cream
• Résistance Ciment Anti-Usure Conditioner

ProBeauty Tip. While the mask sits for 5 minutes, cover the hair with a shower cap. Body heat helps it spread evenly over the strand.

Londa Professional Deep Moisture Leave-In Spray 250 ml is the leave-in step in the Deep Moisture range. It provides instant, deep hydration to dry hair. Hair becomes shinier and easier to comb through.

What it does for you

• Instant hydration for dry hair, with no rinsing required.
• Easy detangling, even on long hair.
• More shine on lengths and ends.
• Supple hair that no longer feels rough.
• Helps protect hair from drying out.

How to use it at home

1. After washing, towel-dry your hair.
2. Spray onto lengths and ends, on damp or dry hair.
3. Comb through to distribute evenly.
4. Do not rinse. Style your hair as usual.

For which hair type

For dry hair that gets tangled and loses its shine. The spray texture is lightweight, so it is also suitable for fine hair. It is not a substitute for a mask on very dry or damaged hair. For bleached and broken hair, choose the Visible Repair range.

Active ingredients

• Honey and mango extract: the key ingredients in the Deep Moisture range, for softer, more hydrated dry hair.

What else you need

• Deep Moisture Shampoo for dry hair
• Deep Moisture Intensive Mask 200 ml
• Deep Moisture Conditioner 250 ml

ProBeauty Tip. Spray from about a hand's distance onto sections of hair, rather than all over your head at once. This ensures even application without overloading any single area.

💚 Balanced scalp, stronger hair – your solution against hair loss!
Discover the secret to visibly richer and healthier hair with Biolage Full Rescue Invigorating Scalp Serum, the leave-in serum that fortifies the root, balances the scalp and prevents stress-induced hair loss. Its innovative formula, with rosemary oil and niacinamides, protects the scalp's natural barrier, neutralizes free radicals, and creates optimal conditions for growth.

🌿 The result? Denser, more resistant, more vibrant hair and a scalp that radiates health!

🌟 Key benefits:

• ✅ Reduces hair loss by up to 74%*
• ✅ Strengthens hair from root to tip
• ✅ Balances and soothes sensitive scalp
• ✅ Protects against external stress factors
• ✅ Neutralizes free radicals
• ✅ Creates a protective barrier on the scalp
• ✅ Suitable for all hair types
• ✅ Easy to apply, does not weigh down, does not grease

🔬 *Instrumental test: after combined use of the Full Rescue range (shampoo, conditioner, serum).

✨ Top active ingredients:

• Rosemary oil – revitalizes and energizes the scalp
• Niacinamides – soothe, strengthen, and regenerate

💧 How to use:

1. After shampooing and conditioning, gently towel-dry your hair.

2. Separate hair into sections and apply the product with the pipette, one drop every 2-3 cm.

3. Gently massage the scalp for 1 minute.

4. Do not rinse. Dry your hair and style as usual.

⚠️ Caution: Product is flammable until completely dry. Avoid fire and heat sources (except styling tools).

Alfaparf Milano Keratin Therapy Lisse Design Keratin Serum is the keratin and collagen serum for salon-straightened hair. Its silky texture helps maintain the results achieved through the treatment. It is used without rinsing, before drying.

What it does for you

• Salon straightening lasts longer if you use it regularly.
• Protected hair that looks visibly softer.
• Heat protection from styling tools when drying or flat-ironing.
• Less breakage when flat-ironing, if applied beforehand.
• Smooth, disciplined, and defined hair.

How to use it at home

1. Wash your hair with Lisse Design maintenance shampoo.
2. Towel-dry your hair.
3. Apply the serum to damp hair, from mid-lengths to ends.
4. Distribute evenly with a comb.
5. Continue drying, then flat-iron if needed.

For what hair type

For any hair type straightened at the salon with the Lisse Design treatment. The straightening treatment is done at the salon; the serum only maintains it at home. On untreated hair, it leaves the strands softer, but does not straighten them like a salon treatment.

Active ingredients

• Kera-Protection Complex: keratin and plant-based collagen, which protect hair from the heat of styling tools and leave it soft.
• Babassu oil: an emollient Amazonian oil that leaves hair shiny, soft, and silky.

What else you need

• Lisse Design Keratin Therapy Maintenance Shampoo
• Lisse Design Keratin Therapy Rehydrating Mask
• The Oil Lisse Design Oil, with heat protection
• Style&Care Heat Protection Spray

ProBeauty Tip. Start with a small, walnut-sized amount for shoulder-length hair. Only add more to the ends if needed; too much serum makes hair look greasy.

Milk Shake Integrity & Strength Intensive Treatment Mask 500 ml is the large size of the nourishing mask from the Integrity & Strength range. It is designed for weakened, brittle, and dull hair, strengthening and repairing it deeply. The 500 ml size is practical for long hair or frequent use.

What it does for you

• Intensive nourishment for dry and damaged hair.
• Reduced frizz, especially on thick and hard-to-tame hair.
• Fewer breakages and split ends, thanks to amaranth extract.
• Soft and elastic hair, easy to comb through after rinsing.
• A healthier and shinier appearance, with a fragrance of tropical flowers and coconut milk.

How to use it at home

1. Wash your hair and towel-dry it until it is only damp.
2. Take an appropriate amount for your hair length and apply it evenly to the lengths and ends.
3. Massage gently and leave the mask on for 3–5 minutes.
4. Comb through, then rinse thoroughly with water.

For what hair type

For damaged, dry, brittle, or frizzy hair, especially thick and long. It is also suitable for dyed hair that breaks easily. On very fine hair, use a small amount only on the ends so as not to weigh it down.

Active ingredients

• Organic murumuru butter: conditions the hair strand and has an anti-frizz effect.
• Amaranth seed extract: helps prevent hair breakage and split ends.

What else you need

• Integrity Nourishing Shampoo 300 ml
• Integrity & Strength Split Ends Savior Spray
• Integrity Leave In 250 ml Leave-In Spray
• Glistening Rich Serum Anti-Frizz Serum for Thick Hair

ProBeauty Tip. If you have long and thick hair, divide it into sections and apply the mask to each. This way, it reaches the strands underneath, which are usually the driest. The large container closes tightly, so you can keep it safely in the bathroom.

Alfaparf Milano Semi di Lino Curls Enhancing Mask is the intensive hydration treatment from the Curls range, for wavy, curly and very curly hair. It detangles and defines curls and improves hair elasticity. Hair remains soft and hydrated.

What it does for you

• Soft and hydrated curls, even when they are very dry.
• Detangling and catification visible when rinsing.
• Nourished and strengthened fiber, with more elastic curls.
• Defined curls, with reduced frizz.
• Creamy, rich texture, easy to work on wet hair.

How to use it at home

1. Wash hair with Enhancing Low Shampoo and towel dry.
2. Apply the mask to the lengths and ends.
3. Massage so it gets into all the curls.
4. Rinse well.
5. Continue with a leave-in from the Curls range.

For what type of hair

For waves, curls and very curly hair, dry and coarse, that tangles easily. On fine waves it can be too rich for every wash; there alternate it with Enhancing Conditioner.

Active ingredients

• Curl Amplifier: nourishes, strengthens and redefines curls, makes them more elastic and reduces frizz.
• Climate-Proof: a protective barrier that keeps hair hydrated when humidity and temperature change.
• Urban Defence Pro: a shield that protects hair from pollution.
• Shine Fix Complex: gives shine from roots to ends.

What else you need

• Curls Enhancing Low Shampoo
• Curls Enhancing Conditioner
• Curls Multi-benefit Oil
• Reactivating Spray

ProBeauty Tip. Apply the mask to hair divided into four sections, secured with clips. This way it reaches the curls at the nape of the neck, which dry the hardest and are usually forgotten.

Puring Summerday Refreshing After-Sun Mask 250 ml is the Summerday detangling mask for hair exposed to the sun, external agents, and chlorine. It makes hair immediately softer without weighing it down, even when used frequently. It leaves hair disciplined and shiny, on vacation and back home.

What it does for you

• Easy detangling for hair tangled by the sun, wind, and water.
• Immediately softer hair, without weight.
• Disciplined and shiny hair after every use.
• Helps protect hair from external agents, with the Maribioma complex.
• Suitable for frequent use.

How to use it at home

1. Wash your hair with Summerday shampoo and towel dry.
2. Apply the mask to the lengths and ends.
3. Leave it on for 5 minutes.
4. For even softer hair, leave it on for 10 minutes.
5. Rinse thoroughly.

For what hair type

For all hair types exposed to the sun, sea water, or chlorine. If your hair is severely damaged by bleaching, you will also need a repairing treatment throughout the year.

Active ingredients

• Maribioma Complex: red algae and aloe vera, with protective and antioxidant action, to help hair better withstand the sun, salt, and chlorine.

What else you need

• Summerday After-Sun Shampoo
• Summerday Bi-Phase Leave-In Spray
• Everyday Refreshing Shampoo for frequent washing

ProBeauty Tip. After the beach, first rinse your hair with fresh water, wash it with Summerday shampoo, and leave the mask on for 10 minutes for extra softness. The fragrance is the same as the shampoo: jasmine, mango, peach, and coconut milk.

Londa Professional Toneplex Candy Pink Tinting Mask 200 ml gives a cool pink to natural light blonde and bleached hair. It has intense pigments and ProPlex technology, which helps rebuild the bonds in the hair fiber. It is a color-depositing treatment mask, without an oxidant.

What it does for you

• Cool pink on blonde, on natural level 8–9 blonde and level 9–10 bleached hair.
• Refreshed pink shade, including on Color Switch My!Magenta or Pop!Pink colors.
• Hair fiber bonds rebuilt through ProPlex technology.
• Effect that lasts up to 6 washes; the more often you use it, the more intense it becomes.
• Gentle, dermatologically tested formula, ammonia-free, peroxide-free, and silicone-free.

How to use it at home

1. Put on gloves and avoid the scalp.
2. Wash your hair and towel-dry it.
3. Massage the mask into damp hair.
4. Comb the hair so that the pink comes out evenly.
5. Leave it on for up to 10 minutes, then rinse.

For what type of hair

For natural light blonde and bleached hair on which you want a cool pastel pink. It is not for brunette or dark hair. If you just want to get rid of yellow without pink, choose the Toneplex Pearl Blonde mask.

Active ingredients

• ProPlex technology with malic acid: strengthens the hair fiber structure and helps repair the bonds inside it.
• Intense pigments: deposit a cool pink shade on the hair fiber.

What else you need

• Color Radiance Shampoo for colored hair
• Color Radiance Conditioner for colored hair
• Toneplex Pearl Blonde Mask for cool blonde
• Nitrile gloves, size M

ProBeauty tip. If it is your first time, do a strand test on the underside with a shorter time. See how intense the pink turns out on your blonde and only then apply it to all your hair.

Sensus Illumyna Scalp Detox Hydra Mask 250 ml is the nourishing and hydrating mask from the Detox Hydra line for the scalp and hair. The formula with white clay and shea butter leaves the scalp and hair light and soft. It also helps reduce drying time at the end.

What it does for you

• Soft and light hair, without being weighed down.
• Hydrated and nourished scalp, after deep cleansing.
• Faster drying after rinsing.
• Purified and soothed scalp, thanks to white clay.
• Antioxidant protection from Tuscan grape extract.

How to use it at home

1. Wash the scalp with Detox Hydra Cleanser and blot away excess water.
2. Apply 25–30 g of mask to the scalp, strand by strand, then to the lengths.
3. Leave it on for 5 minutes.
4. Emulsify gradually with water and rinse thoroughly.
5. Blot the hair with a towel and style it.

For what type of scalp

For an impure scalp with dandruff that needs hydration after cleansing, and for hair that dries slowly. It does not replace Detox Hydra shampoo; it follows it. If dandruff returns frequently, seek the advice of a dermatologist.

Active ingredients

• White clay: absorbs, purifies, and soothes.
• Shea butter: emollient, toning, and antioxidant.
• Tuscan grapes (Vitis vinifera): extract with antioxidant properties, present in the entire Illumyna Scalp range.

What else you need

• Detox Hydra Cleanser Shampoo 300 ml
• Detox Hydra Pre-Cleanser 100 ml
• Detox Hydra Cleanser Shampoo 900 ml, large size

ProBeauty tip. Apply it to the scalp with a tinting brush, as a hairdresser would, then pull the rest through the lengths with your fingers. A 250 ml jar thus lasts for several treatments.

L'Oréal Professionnel Keratin Alpha Sleek Hair Mask 250 ml, from the Série Expert range, is the mask in the Keratin Alpha Sleek smoothing routine. It has a rich texture that deeply nourishes the hair. At the same time, it reshapes and smooths the keratin in the hair fiber, for long-lasting softness and controlled volume.

What it does for you

• More disciplined and smoother hair.
• Controlled volume and anti-frizz effect.
• Deep nourishment for dry hair.
• Instant shine and soft hair.
• Short pause time, just 5 minutes.

How to use it at home

1. Wash the hair with Keratin Alpha Sleek shampoo.
2. Divide the wet hair into two sections.
3. Distribute the mask evenly throughout the length, from roots to ends.
4. Leave on for 5 minutes, then rinse thoroughly.
5. Once a week, instead of the mask, use the treatment cream from the same range.

For what type of hair

For any type of hair with frizz and volume that is difficult to control, which wants to be smoother. On very fine hair or an oily scalp, apply less at the roots. If you want to keep your curls, choose the Curl Expression range.

Active ingredients

• Keratin Alpha Shaper: patented formula that smooths the fiber at the alpha keratin level, preserving its integrity.
• Amino acid chains: work together with Keratin Alpha Shaper for disciplined hair, with controlled volume.

What else you need

• Keratin Alpha Sleek Shampoo
• Keratin Alpha Sleek Treatment Cream
• SteamPod Hair Iron

The ProBeauty tip. Then dry the hair with a brush, in small sections. The smoothness is more visible when the hair is stretched while drying.

Wella Professionals Ultimate Smooth Hair Mask is the weekly treatment in the Ultimate Smooth routine for dry, dull, frizzy hair. It has a rich, creamy texture with squalane and Omega-9. It smooths deeply, nourishes, and adds shine.

What it does for you

• Deeply smoothed hair, easier to style.
• Nourished hair strand from within and protected on the surface.
• Silky shine on dull hair.
• Suitable for color-treated hair, as it is color-safe.
• Vegan formula, dermatologically tested.

How to use it at home

1. Wash your hair with Ultimate Smooth Shampoo and towel-dry.
2. Apply the mask to clean, damp hair, from mid-lengths to ends.
3. Leave it on for 5–10 minutes.
4. Rinse, then apply Miracle Oil Serum to damp hair.

For what hair type

For dry, dull, damaged, and frizzy hair, including color-treated hair. For fine hair that gets weighed down easily, leave it on for up to 5 minutes and apply only to the ends. If your hair breaks a lot, a repair mask is more suitable.

Active ingredients

• Squalane: nourishes the hair strand deeply, from within.
• Omega-9: rebuilds a protective barrier on the surface, keeping the hair strand smooth.

What else you need

• Ultimate Smooth Shampoo
• Ultimate Smooth Conditioner
• Ultimate Smooth Miracle Oil Serum
• Ultimate Smooth 24/7 Silky Milk Leave-In Hair Milk

ProBeauty Tip. Make the mask your weekend ritual: apply it after shampooing, see how long you can stay in the shower, then rinse it out. This way, you won't forget about it or leave it on for too long.

Wella Professionals Elements Renewing Hair Mask is the hydrating mask from the Elements line, available here in small 75 ml and 30 ml sizes. It is the same aloe vera mask as the 150 ml jar. It moisturizes, detangles, and restores shine to the hair, with no silicones or sulfates.

What it does for you

• Deeply moisturized hair, soft to the touch.
• Easy detangling and hair ready to style.
• Less frizz and fewer broken strands.
• Shine and smoothness, with a healthy appearance.
• Practical size, easy to take on a trip.

How to use it at home

1. Wash your hair with an Elements shampoo.
2. Squeeze out excess water and apply the mask to damp hair, from mid-lengths to ends.
3. Leave on for 3–5 minutes.
4. Rinse thoroughly and follow with the Elements Renewing leave-in spray.

For what hair type

For all hair types, including color-treated, chemically treated, or keratin-treated hair, without affecting the shade. The small size is ideal if you want to see how your hair responds before committing to the large jar. For long, thick hair, the 150 ml size is more practical.

Active ingredients

• Aloe vera: known for its gentle care, the key ingredient in the Renewing line.
• Vitamin E: has antioxidant properties and helps protect the hair strand from free radicals.
• Olive essence: gives the hair suppleness and a smooth, shiny finish.

What else you need

• Elements Renewing Shampoo
• Elements Renewing Conditioner
• Elements Renewing Leave-in Spray
• The same mask in a 150 ml jar

ProBeauty Tip. The 30 ml tube is enough for several applications, so it is perfect for testing. If you like how your hair looks after using it, switch to the 75 ml size or the 150 ml jar, which offers better value for frequent use.

Yellow Hydra Care Pro Holiday Kit is a care set from the Hydra Care range. The Hydra Care range provides daily hydration and shine for all hair types, with products that are simple to use at home. The set is a great gift idea for anyone with dull hair.

What it does for you

• Daily hydration, as a complete care routine.
• Shine on dull, lifeless hair.
• Soft and silky hair, easy to detangle.
• Products that work together, from the same range.
• Ready-made gift, for the holidays or an occasion.

How to use it at home

1. Check the box to see what products are in the set.
2. Start with the shampoo, on the scalp and wet hair, then rinse.
3. Continue with the rinse-out care product, on the lengths and ends, as indicated on the label.
4. Finish with the leave-in product, on towel-dried hair, before drying.

For what hair type

The Hydra Care range is for all hair types that need hydration and shine. It is not a repair range: for broken or severely damaged hair after bleaching, you need a repair routine.

Active ingredients

• Lumitech: a complex of candleberry flower extract and rhodiole oil. Gives hair radiance and shine and protects it from oxidative stress caused by free radicals.
• Tamarillo extract: moisturizing and antioxidant. Makes hair shiny and soft and easier to detangle.
• Aloetrix: a complex of aloe vera, wheat proteins, and UV filter. Hydrates, makes combing easier, and protects the hair shaft surface.

What else you need

• Hydra Care Glow Shampoo
• Hydra Care Glow Gel Mask
• Glow Leave-in Cream
• Shimmer Hair & Body Oil
• Beautifying Mist

ProBeauty Tip. If you give it as a gift, put a note next to the set with the order of the steps: shampoo, then the rinse-out product, then the leave-in. This way, the routine will be done correctly the first time.

Yellow Repair Pro Holiday Kit is a care set from the Repair line, Yellow's line for damaged and very damaged hair. Repair products work with Bond Complex and cocoa butter to make hair stronger and more resistant. The set is a great gift idea or a simple start to a home repair routine.

What it does for you

• Repair routine in a single box.
• Stronger hair, with products designed to work together.
• Easier to comb through damaged hair.
• Products from the same line, easy to use in order.
• Ready-made gift for anyone who frequently bleaches their hair.

How to use at home

1. Start with the shampoo: massage into the scalp and rinse thoroughly.
2. Squeeze out excess water and apply the rinse-out product to the lengths and ends.
3. Leave on for the time indicated on the packaging, then rinse.
4. Finish with the leave-in product on the lengths and ends, then style.

For what hair type

For hair damaged by bleaching, dyeing, flat irons, or external factors. This set is not suitable for hair that is only dry without breakage; the Nutritive line is sufficient for that. For an oily scalp, choose a product from the Scalp Care line.

What else you need

• Reparative Shampoo
• Reparative Mask
• Reparative Conditioner
• Molecular Serum leave-in

ProBeauty tip. On very damaged hair, after a Repair treatment done in the salon, use the set with every wash. Yellow says that the effect lasts longer when you continue at home with the same line.

Yellow Nutritive Nourish & Shine Kit is a Yellow care set for dry and dull hair that needs nourishment and shine. It features the Nutritive range, designed for dry and fragile hair with argan and coconut oils. It is a practical set for travel or for trying Yellow care before committing to full-size bottles.

What it does for you

• Nourished hair, softer to the touch.
• Shine on dull hair that looks tired.
• Routine that is easy to take with you, in a single box.
• Simple way to test Yellow products at home.
• Ready-made gift for anyone with dry hair.

How to use it at home

1. Wash your hair and gently massage your scalp, then rinse thoroughly.
2. Apply the rinse-out product to the lengths and ends, leaving it on for as long as stated on the packaging.
3. Rinse and towel-dry your hair.
4. Finish with the leave-in products on the lengths and ends, then style.

For what hair type

For dry and dull hair that needs nourishment and shine. It is not designed for oily scalps. If the hair is broken after repeated bleaching, the Repair range will help more.

What else you need

• Nourishing Mask
• Nourishing Oil
• Nourishing Shampoo
• Nourishing Leave-in

ProBeauty tip. On vacation, wash your hair with fresh water after every swim in the sea. Then apply a leave-in product to the ends so it doesn't dry out by evening.

Yellow Hydrate & Glow Kit is a care set for a hydration and shine routine. The name says it all: hydrated and shiny hair. It is a practical option if you want to try Yellow care or if you are leaving home and do not want to carry large bottles.

What it does for you

• Complete routine in a single box, from cleansing to finishing.
• Hydration for hair that looks dry.
• Shine on dull hair.
• Easy to take with you, on vacation or to the gym.
• A simple way to test the products before trying the full-size versions.

How to use it at home

1. Check the box to see which products are included in the set.
2. Wash your hair with the shampoo and rinse.
3. Apply the rinse-out product to the lengths and ends and follow the time indicated on the label.
4. Finish with the leave-in products on towel-dried or dry hair, as instructed on each.

For what hair type

For hair that needs hydration and shine, fine or thin. It is not a repair routine for broken or severely damaged hair after bleaching; in that case, you need products specifically designed for repair, which you should use separately.

What else you need

• Hydra Care Glow Gel Mask
• Beautifying Mist Illuminating Spray
• Hydra Care Glow Shampoo
• Glow Leave-in Cream
• Shimmer Oil 10 x 5 ml

ProBeauty Tip. Keep the empty bottles from the set. You can refill them from the full-size versions when you travel again.

Yellow Nutritive Pro Holiday Nourishing Oil 50 ml is an oil from the Nutritive line, in a small bottle, easy to take with you. The Nutritive line is designed by Yellow for dry and fragile hair. It gives hydration, nourishment and protection, with argan and coconut oils at the heart of the formulas.

What it does for you

• Softer ends after sun, salt water or pool.
• Shine on hair that looks dry and dull.
• Small format, which fits in any bag.
• Quick step, without rinsing.
• Completes the Nutritive routine when you are away from home.

How to use it at home

1. Wash your hair and towel-dry it well.
2. Put a few drops in your palms and warm them up a little.
3. Apply to lengths and ends, then dry and style.
4. On dry hair, you can use a drop on the ends, for shine.

For what type of hair

For dry and fragile hair, especially on vacation, when the sun and water dry it out faster. For fine hair or an oily scalp, use very little and only on the ends. For everyday use at home, the large Nourishing Oil bottle is more practical.

What else you need

• Nourishing Oil
• Nourishing Shampoo
• Nourishing Mask
• Nourishing Leave-in

ProBeauty tip. Before entering the sea or the pool, put a little oil on the ends. Water penetrates the already nourished hair strand more difficult, and in the evening you detangle it much more easily.

Yellow Nutritive Pro Holiday Kit is a care set from the Nutritive line, Yellow's line for dry and fragile hair. The line gives hair hydration, nourishment and protection, with rich textures and argan and coconut oils. The set is a good gift idea or a simple way to start the Nutritive routine at home.

What it does for you

• Complete routine for dry hair, in a single box.
• Soft and shiny hair, with products designed to work together.
• Nourishment for dry ends, from one wash to the next.
• Products from the same line, easy to use in order.
• Ready-made gift for anyone with dry hair.

How to use them at home

1. Start with the shampoo: massage the scalp and rinse well.
2. Squeeze out the water and apply the rinse-out product to the lengths and ends.
3. Respect the pause time written on the packaging, then rinse.
4. Finish with the leave-in product, on the lengths and ends, then style.

For what type of hair

For dry and fragile hair that has lost its softness and shine. The set is not suitable for an oily scalp or for hair broken after repeated bleaching. In those cases, the Scalp Care line and the Repair line will help you more.

What else you need

• Nourishing Shampoo
• Nourishing Mask
• Nourishing Leave-in Treatment
• Nourishing Oil
• Pro Holiday Nourishing Oil 50 ml

ProBeauty tip. If you are giving it as a gift, add a wide-tooth comb. Dry hair breaks more easily when detangled, and wide teeth protect it better than any product.

Yellow Hydra Care Shimmer Hair & Body Oil is a lightweight oil that you can use on both your hair and body. It provides intense shine and hydration, and protects hair from the heat of a hairdryer and flat iron. The formula is vegan.

What it does for you

• Intense shine on lengths, with a luminous texture.
• Hydration for hair that looks dry.
• Heat protection up to 230°C from hairdryers and flat irons.
• One product for hair and body, perfect for your bag.
• Lightweight texture that does not leave hair sticky.

How to use it at home

1. Shake the bottle well.
2. Apply a small amount of oil to towel-dried lengths and ends.
3. Dry and style your hair as usual.
4. For finishing, you can apply another drop to dry hair. On the body, massage it into dry skin until absorbed.

For what hair type

For all hair types, especially dull hair that needs shine. For fine hair, use very little and apply before drying. It does not replace a mask on very dry hair.

Active ingredients

• Lumitech: a complex of primrose flower extract and rhodiole oil. Gives hair a luminous and shiny appearance and protects it from oxidative stress caused by free radicals.
• Tamarindo extract: moisturizing and antioxidant. Makes hair shiny and soft and easier to detangle.
• Aloetrix: a complex of aloe vera, wheat proteins, and UV filter. Hydrates, makes hair easier to comb, and protects the hair shaft surface.

What else you need

• Hydra Care Glow Shampoo
• Hydra Care Glow Gel Mask
• Glow Leave-in Cream
• Beautifying Mist
• The same oil in a 10 x 5 ml pack

ProBeauty Tip. On days between washes, a drop of oil rubbed between the palms and passed over the ends will restore shine without having to wash your hair again.

Yellow Color Care Color Mask 200 ml is the nourishing pigmented mask from the Yellow Color Care line. Use it at home between salon visits to refresh the color in a few minutes and make it more intense and vibrant. The effect is temporary and gradually fades with washing.

What it does for you

• Refreshes the color in a few minutes, with the reflection of the chosen shade.
• The color lasts longer between colorings, with more vivid reflections.
• The hair becomes soft and easy to comb, with a lot of shine.
• The result is risk-free: it gradually disappears with washing, and the hair returns to its color.
• Choose the shade according to your color: .32 Cool Brown and .35 Warm Brown for brunettes, .6 Red for red, .4 Copper for copper, .13 Warm Beige for neutral blonde.

How to use it at home

1. Wash your hair, ideally with the Maintenance shampoo from the Color Care line.
2. Gently towel-dry your hair so that water no longer drips.
3. Apply the mask to all the hair with a brush, and comb to distribute evenly.
4. Leave for 3–20 minutes, depending on how intense you want the reflection, then rinse thoroughly.
5. Wash your hands. You can then apply the Maintenance serum to the lengths and ends.

For what type of hair

For colored or bleached hair that has lost its intensity, and for natural hair, where the result is more subtle. Hair porosity, quantity, and time change the result. On bleached hair, it colors temporarily; to neutralize unwanted tones, Yellow recommends Pure Toners.

Active ingredients

• Macadamia oil: nourishes and adds shine without weighing down the hair.
• Pro-Shine, from grapes, lemon, apple, and wheat germ: protects the color during washing and makes it more radiant.
• Aloetrix, with aloe vera, wheat proteins, and UV filter: hydrates and helps with combing.

What else you need

• Yellow Color Care Shampoo for colored hair
• Yellow Color Care Serum for colored hair
• Yellow Color Care Conditioner for colored hair
• Coloring brush

ProBeauty Tip. Start with a short time, 3–5 minutes, and see how it turns out. You can increase the time at the next wash. It is easier to intensify a reflection than to wait for a too strong one to wash out.

Nook Magic Arganoil Blonde Story Illuminating Serum display 12 × 30 ml brings together twelve bottles of Illuminating Serum, the illuminating serum from the Blonde Story range. It is designed for salons that want to sell the serum to clients with blonde hair. Each 30 ml bottle is a complete serum for blonde, bleached, highlighted, white, or grey hair.

What it does for you

• Intense shine and silky touch on blonde and bleached hair.
• Less frizz and ends that split less easily.
• Hydration and protection for blonde hair, with yellow tones toned down.
• Protection against free radicals and mechanical and environmental stress, without greasing the hair.
• Small 30 ml size, easy to recommend and for every client to take home.

How to use it at home

1. Put a few drops of serum in the palm of your hand.
2. Apply to dry or wet hair, from mid-lengths to ends.
3. Do not rinse. Style as usual.
4. For better results, use it together with the Blonde Story shampoo and conditioner.

For what type of hair

For natural blonde, bleached, and highlighted hair, as well as white or grey hair. On dark, uncolored hair, its illuminating effect is not visible. The 12-piece display is for salons; for personal use, the 100 ml bottle is the more practical choice.

Active ingredients

• Argan oil from organic farming: hydrates and adds shine.
• Coconut oil from organic farming: cares for the bleached hair strand and leaves it silky.

The formula is vegan, without SLES, SLS, sulfates, paraffin, and MEA.

What else you need

• Blonde Story Illuminating Serum, 100 ml
• Blonde Story Extra Violet anti-yellow shampoo
• Blonde Story Illuminating Shampoo
• Blonde Story Illuminating Conditioner
• Blonde Story Leave-In Bi-Phase Conditioner

ProBeauty tip. Place the display at the reception desk, next to the mirror at the end. The client who has just had highlights sees the serum on the shelf exactly when she looks at the result and asks herself what to use at home.

Nook Magic Argan Oil Secret Set mask and argan oil gives you the two steps of Secret line care for dry and dull hair: the 250 ml Silkifying Pak mask and the 100 ml Absolute Oil. The mask moisturizes after washing, while the oil seals and adds shine.

What it does for you

• Silkifying Pak intensely softens dry hair, makes it easy to comb through, and gives it shine and elasticity.
• Absolute Oil seals the cuticle, has an antistatic effect, reduces frizz, and helps prevent split ends.
• Shine and a silky appearance on dull hair, without leaving it rough at the ends.
• Free from sulfates, SLES, and SLS in both products, with argan oil and macadamia oil from organic farming.

How to use them at home

1. Wash your hair with your shampoo, then towel-dry it thoroughly.
2. Apply Silkifying Pak to the lengths and ends and leave it on for 3-5 minutes.
3. Rinse thoroughly.
4. Put a few drops of Absolute Oil in the palm of your hand, depending on your hair type, and distribute it through the lengths and ends, on damp or dry hair.

For what hair type

For dry, dehydrated, dull, and frizzy hair, whether natural or chemically treated. If your hair is fine and gets weighed down easily, apply the oil only to the ends and use a small amount of mask.

Active ingredients

• Argan oil and macadamia oil from organic farming, in both products.
• Hydrolyzed keratin in the mask, which supports the fiber.
• Silk proteins in the oil, for a silkier strand.

What else you need

• Silkifying Pak Hydrating Mask
• Absolute Oil Argan Oil
• Silkifying Shampoo Hydrating Shampoo
• Wide-tooth comb

ProBeauty Tip. The oil also works on dry hair between washes: one drop rubbed between the palms and passed over the ends calms it when it gets frizzy.

Indola Scalp Therapy Serum 100 ml is the serum from the Curls range, with hyaluronic acid. It immediately soothes, relaxes, and balances the scalp. It protects it from dryness, while the formula is light, non-greasy, and absorbs quickly.

What it does for you

• Soothed and relaxed scalp, immediately after application.
• Protection against dryness and the feeling of scalp discomfort.
• Balanced scalp, which supports long-term hair quality.
• Light texture: does not leave the scalp greasy and absorbs quickly.
• Suitable for daily use. The formula is vegan.

How to use it at home

1. Wash your hair and gently pat it dry with a towel.
2. Shake the bottle well.
3. Apply the serum to the scalp, on damp hair, section by section.
4. Spread it evenly and massage gently with your fingertips. Do not rinse.

For what type of scalp

For dry or sensitive scalps, especially for curly and textured hair, where the scalp needs separate care. If you have visible dandruff, start with an anti-dandruff shampoo; the serum does not replace it.

Active ingredients

• Hyaluronic acid: soothes, relaxes, and rebalances the scalp, protecting it from dryness.
• Panthenol: soothes the feeling of discomfort and helps protect the scalp from dryness.

What else you need

• Indola Curl Therapy Cleanser, gentle cleansing
• Indola Curl Embracing Mousse, curl mousse
• Indola Scalp & Hair Therapy Shampoo
• Indola Hydrate Spray Conditioner, leave-in hydration

ProBeauty Tip. Apply the serum immediately after washing, while the scalp is still damp. Divide the hair into two-to-three-centimeter sections, so the serum reaches the skin rather than staying on the strands.

Indola Hair Therapy Leave-In Spray Conditioner 100 ml is the 10-in-1 spray conditioner from the Hair Therapy range in a small bottle. It combines 10 benefits in a single hair care product and is suitable for all hair types. These include heat protection up to 230°C, nourishment, shine, and easier brushing.

What it does for you

• Heat protection up to 230°C when using a hairdryer, straightener, or curling iron.
• Nourished, smooth hair without rinsing.
• Helps prevent damage and adds shine.
• Easier detangling for simpler brushing.
• Less frizz, even porosity, and stronger hair strands.

How to use it at home

1. Wash your hair, ideally with Indola Scalp & Hair Therapy Shampoo.
2. Towel-dry your hair thoroughly.
3. Shake the bottle well and spray evenly through the hair.
4. Do not rinse. You can use it daily.

For which hair type

For all hair types: straight, wavy, fine, thick, coloured, or natural. The 100 ml bottle is practical for trying out and taking in your bag or on holiday. For very damaged hair, complement it once a week with a mask from the Repair range.

Active ingredients

• Vegan alternative to keratin: the foundation of the Hair Therapy range, for healthy, easy-to-style hair.

What else you need

• Indola Scalp & Hair Therapy Shampoo
• Indola Hair Therapy Spray Conditioner 300 ml, full-size
• Indola Glam Oil
• Indola Intense Repair Mask 250 ml

ProBeauty tip. Take the small bottle with you on holiday or to the gym: after showering, spray it through towel-dried hair and you won't need any other conditioner. Shake it well every time, as recommended by Indola.

Indola Curl Therapy Cleanser Shampoo for curly hair 300 ml is the cleansing product from the Curls range, with moringa oil. It cleanses gently and leaves the hair feeling nourished. It hydrates without stripping away the hair's natural oils.

What it does for you

• Gentle cleansing, which leaves the hair nourished, not harsh.
• Hydration without drying: the hair's natural oils remain on the strand.
• More elastic curls, that do not dry out.
• The natural shape of the curls is supported, not flattened.
• Shine and disciplined hair, without a sticky feeling.

How to use it at home

1. Wet the hair thoroughly and apply a generous amount directly to the scalp.
2. Massage gently but firmly to cleanse the scalp of impurities and styling product residue. Rinse thoroughly.
3. Apply a little more product to the lengths and detangle with your fingers, a brush, or a wide-tooth comb.
4. Rinse again, thoroughly. You can use it daily.

For what type of hair

For curly, coily, or very tightly curled hair that needs hydration and dries out easily after washing. For straight and oily hair that gets dirty quickly, a classic cleansing shampoo is more suitable.

Active ingredients

• Moringa oil: deeply nourishes, softens and adds shine to split and fragile strands.

What else you need

• Indola Curl Embracing Mousse, curl mousse
• Indola Scalp Therapy Serum, for the scalp
• Indola Hydrate Spray Conditioner, leave-in hydration
• Indola Glam Oil, shine for the lengths

ProBeauty tip. Indola recommends avoiding hot water when washing, as it dries out the hair and scalp. For curls, rinse with lukewarm to cool water at the end and squeeze the hair with a soft towel or a cotton T-shirt.

Schwarzkopf Professional Bonacure Moisture Kick Hyaluronic Serum 50 ml is the leave-in serum from the Moisture Kick line, with 2% hyaluronic acid and the Moisture complex. It has a very light texture that absorbs quickly and is non-sticky. It is designed for normal to dry, wavy, or textured hair.

What it does for you

• Concentrated hydration on the lengths, without rinsing.
• Smooths the hair strand and gives a healthy shine.
• Keeps frizz under control, with a fresh and light feel.
• Absorbs quickly, without leaving the hair sticky.
• Vegan formula, designed as the final step of the Moisture Kick routine.

How to use it at home

1. Wash and condition the hair with the Moisture Kick shampoo and conditioner or mask.
2. On towel-dried hair, apply 0.5–2.5 g of serum to the lengths and ends.
3. Massage gently and comb through.
4. Style as usual; reapply to dry hair if needed.

For what type of hair

For normal to dry, fragile, porous, wavy, or curly hair. On very fine hair, use a very small amount. Do not replace the mask when the hair is very damaged.

Active ingredients

• Hyaluronic acid 2%: provides a concentrated dose of hydration and helps control frizz.
• Aloe vera: helps hydrate, smooths the hair strand, and adds shine.
• Moringa extract: nourishes, hydrates, and keeps frizz under control.

What else you need

• Moisture Kick Hydrating Shampoo
• Moisture Kick Conditioner 1000 ml
• Moisture Kick Leave-in Conditioner Spray
• Moisture Kick Hydrating Mask

ProBeauty Tip. On curly hair, apply the Moisture Kick conditioner spray first, then the serum, as recommended by Schwarzkopf. The curls define better and stay hydrated all day.

Alfaparf Milano Keratin Therapy Lisse Design The Oil is the silk-effect elixir oil from the Lisse Design care range. It makes hair easy to comb through and reduces frizz. It helps preserve salon straightening results over time.

What it does for you

• Silky and visibly shiny hair with just a few drops.
• Less frizz and more manageable hair.
• Heat protection up to 230°C with a hairdryer, straightener or curling iron.
• Well-groomed ends thanks to babassu oil and keratin.
• Sun-protected colour with Sun Color Protection.
• Easier to comb through and less prone to breakage.

How to use it at home

1. Dispense a few drops into the palms of your hands and rub them together gently.
2. Apply to the lengths and ends of wet or dry hair.
3. On wet hair, continue styling with a hairdryer or straightener.
4. On dry hair, use as a finishing touch for added shine.

For which hair type

For all hair types, especially after a Lisse Design straightening treatment in the salon, and for hair prone to frizz. The oil does not straighten hair on its own like a salon treatment. On very fine hair, use sparingly and only on the ends.

Active ingredients

• Babassu oil: an emollient Amazonian oil that leaves hair shiny, soft and silky.
• Keratin: together with babassu oil, it helps ends look well-groomed and leaves hair silky.
• Sun Color Protection: protects hair colour from the effects of sun exposure.

What else you need

• Keratin Therapy Lisse Design Care Shampoo
• Keratin Therapy Lisse Design Rehydrating Mask
• Lisse Design Keratin and Collagen Serum
• Style&Care Heat Protection Spray

ProBeauty Tip. In summer, apply a drop to the ends before going out in the sun. In winter, use it in the evening on the dry ends caused by hats and warm indoor air.

Milk Shake Curl Passion Hair Mask 250 ml is the intensive treatment in the Curl Passion range for dry, thick, and frizzy curls. It deeply nourishes and hydrates, seals the cuticles, and instantly softens the hair. Curls become easier to comb through, bouncy, and defined.

What it does for you

• Intense hydration that instantly softens dry hair.
• Complete frizz control without losing curl bounce.
• Humidity protection through sealed cuticles.
• Easy-to-comb curls, soft and shiny.
• Helps repair damaged areas of the hair.

How to use it at home

1. Wash your hair with Curl Passion shampoo and towel-dry it.
2. Apply the mask to the lengths and ends and comb through to distribute it evenly.
3. Leave it on for 5–10 minutes.
4. Rinse thoroughly, then apply the Curl Passion leave-in spray.

For what hair type

For curly, coily, and wavy hair, especially when it is thick, dry, very dry, or frizzy. For fine curls that weigh down easily, use it less often and in small amounts.

Active ingredients

• Pracaxi and babassu oils: a complex of oils from the Amazon rainforest that nourishes and strengthens the hair.
• Shea butter: deeply hydrates and helps control humidity-induced frizz.
• Milk proteins: Milk Shake's signature ingredient for soft, nourished hair with a healthy appearance.
• Blueberry, apple, and lemon extracts: complete the formula for soft and shiny curls.

What else you need

• Curl Passion Shampoo for Curly Hair
• Curl Passion Conditioner 300 ml
• Curl Passion Leave-In Spray
• Curl Perfectionist Curl Cream

ProBeauty Tip. While the mask is on your hair, scrunch the curls in your palms from the bottom up. This helps the formula penetrate the hair, and when you rinse, the curls will clump together on their own with less frizz.

Milk Shake Colour Care Deep Conditioning Mask 200 ml is the intensive care treatment for color-treated hair from the Colour Care range. It deeply nourishes, hydrates, and helps the color stay beautiful for longer. It leaves hair soft and easy to detangle without weighing it down.

What it does for you

• More stable and long-lasting color, because the formula seals the pigments into the hair fiber.
• Deeply nourished hair, with milk proteins.
• Consistency and structure for color-treated hair, with a lightweight result.
• Rebalanced pH, thanks to the reacidifying formula.
• Soft, shiny, and easy-to-detangle hair.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Apply the mask to the lengths and ends.
3. Leave it on for a few minutes.
4. Comb through, then rinse thoroughly.

For what type of hair

For any color-treated or chemically treated hair, especially when dry, dull, or tangled. Being a lightweight formula, it also works on fine hair, in small quantities. It does not neutralize the yellow tones of blonde hair.

Active ingredients

• Integrity 41®: sunflower extract rich in antioxidant polyphenols, the Milk Shake ingredient that helps the color stay stable.
• Milk proteins and quinoa proteins: nourish the fiber and help maintain the color over time.
• Coconut oil: among the active ingredients named by the brand, for soft and shiny hair.

What else you need

• Colour Maintainer Shampoo for color-treated hair
• Colour Maintainer Conditioner 300 ml
• Colour Maintainer Flower Fragrance Shampoo
• Conditioning Whipped Cream Leave-in Foam

ProBeauty Tip. Use the mask instead of conditioner for washes after coloring. Comb it through the lengths with a wide-tooth comb so it distributes evenly through every strand.

STMNT Statement Grooming Goods All-In-One Cleanser is the daily all-over body cleanser from the STMNT Care line. Its highly nourishing formula, with activated charcoal and menthol, removes impurities from the hair, beard, body, face, and hands, leaving a fresh and clean feeling.

What it does for you

• A single product for the hair, beard, body, face, and hands.
• Extra nourishing formula for everyday cleansing.
• Extra freshness thanks to menthol.
• Sulfate-free and silicone oil-free.
• Vegan formula, with a fresh citrus and lavender fragrance, with tonka beans.

How to use it at home

1. Wet the hair and body.
2. Apply the gel and lather in the hair, beard, or on the body.
3. Massage gently.
4. Rinse thoroughly with warm water.

For what hair type

The STMNT Care line is made for all hair and beard types. All-In-One Cleanser is the simple choice for the man who wants a single bottle in the shower or in his gym bag. If you have dry hair or a dry scalp, use Hydro Shampoo for the hair.

Active ingredients

• Activated charcoal: the brand uses it to remove impurities.
• Menthol: the post-shower feeling of freshness.

What else you need

• STMNT Conditioner for hair and beard
• Beard Oil, after showering
• Aftershave Lotion, post-shave care
• Cleansing Bar, solid version

ProBeauty tip. Keep the 80 ml bottle in your gym bag and the large one at home. On the beard, leave the foam for a few seconds before rinsing, so it reaches the skin.

STMNT Statement Grooming Goods Hydro Shampoo is the gentle version of the STMNT daily shampoo. It cleanses dry or stressed hair and beards effectively yet gently, soothing the scalp and restoring its balance. Hair and scalp are left feeling hydrated.

What it does for you

• Gentle and effective cleansing for dry or stressed hair and beards.
• Soothed and balanced scalp.
• Stronger hair, according to the brand.
• Hydrated feeling on the hair and scalp.
• Good for daily use.
• Sulfate-free and silicone oil-free; vegan formula, with a citrus and lavender fragrance, with tonka beans.

How to use it at home

1. Wet the hair and beard thoroughly.
2. Apply the shampoo and lather, gently massaging the scalp.
3. Rinse thoroughly. Repeat if necessary.
4. Follow with STMNT Serum, as recommended by the brand.

For what hair type

It is for dry or stressed hair and beards, and for scalps that feel tight. If you use a lot of wax or clay daily, alternate with STMNT Shampoo with activated charcoal, which removes buildup more effectively.

Active ingredients

• Allantoin and bisabolol: the brand names them for a soothed scalp.
• Ginseng extract: part of the formula that strengthens hair.
• Panthenol: helps with the hydrated feeling.

What else you need

• STMNT Serum, recommended after
• STMNT Hair and Beard Conditioner
• STMNT Shampoo with activated charcoal
• Beard Oil, beard oil

ProBeauty tip. In winter, when indoor heat dries out the scalp, switch to Hydro Shampoo and apply STMNT Serum to the scalp after every wash. The scalp feels more comfortable, and the hair softer.

STMNT Statement Grooming Goods Conditioner is the conditioner from the STMNT Care line, for a soft finish. The moisturizing formula with activated charcoal and menthol softens the hair or beard and prepares it for trimming or styling. It restores shine and protects the hair from blow-dryer heat.

What it does for you

• Soft hair and beard, ready to trim or style.
• Restored shine and smooth hair surface.
• Protection from blow-dryer heat.
• Fresh feeling, thanks to menthol.
• Good for daily use.
• Free from silicone oils; vegan formula, with a citrus and lavender fragrance, with tonka beans.

How to use it at home

1. Wash the hair, preferably with STMNT Shampoo.
2. Massage the conditioner into wet, freshly washed hair and beard.
3. Rinse thoroughly.
4. Dry and style as usual.

For what hair type

The STMNT Care line is designed for all hair and beard types. The conditioner is especially useful for coarse beards and hair that tangles or looks dull. Use a small amount on very fine hair, on the lengths.

Active ingredients

• Activated charcoal: the brand uses it in the moisturizing formula for hair and beard.
• Menthol: leaves a fresh feeling.

What else you need

• STMNT Shampoo, before conditioner
• Hydro Shampoo, for dry hair
• Beard Oil, after shower
• STMNT Serum, leave-in

ProBeauty tip. If you style your beard yourself, apply the conditioner before trimming and rinse: the hairs soften, they comb more easily, and the machine cuts more cleanly.

Milk Shake Colour Whipped Cream Brunette Toning Foam 100 ml is a creamy, colored, no-rinse foam that conditions the hair while giving it an immediate, even tint. The Brunette version is designed, as the name suggests, for brunette and chestnut hair. The tint washes out easily with the next wash.

What it does for you

• Immediate, even tint, without dye or developer.
• Temporary color, which washes out with the next shampoo.
• Conditioned and restructured hair, with milk proteins.
• Long-lasting hydration, thanks to special emollients in the formula.
• More stable color, with Integrity 41®.

How to use it at home

1. Shake the bottle well and hold it upside down.
2. Dispense the foam and apply evenly to clean, damp hair from roots to ends.
3. Comb through to distribute the color evenly.
4. Do not rinse; continue with blow-drying and styling.

For what hair type

For brunette or chestnut hair, natural or colored, that needs a fresh tint between two colorings. It does not cover white hairs or lighten the color. On bleached or very porous hair, the tint may appear more intense.

Active ingredients

• Milk proteins: condition the hair fiber and leave it soft and easy to comb through.
• Integrity 41®: sunflower extract rich in antioxidant polyphenols, the Milk Shake ingredient that helps keep the color stable.
• Raspberry, mango, and blueberry extracts: complete the care, along with a vitamin E derivative.

What else you need

• Colour Maintainer Shampoo for colored hair
• Colour Maintainer Conditioner 300 ml
• Deep Conditioning Mask for colored hair
• Conditioning Whipped Cream leave-in foam

ProBeauty tip. Wear gloves when applying and wipe the skin on your forehead and neck immediately if any foam gets on it. First, test it on a strand of hair at the nape of your neck to see how intense the tint appears on your hair.

Milk Shake Colour Maintainer Flower Fragrance Conditioner 300 ml is the vegan conditioner for color-treated hair from the Colour range, with a floral fragrance. It protects and detangles, maintains the hair fiber's moisture balance, and helps the color stay vibrant. Paraben-free.

What it does for you

• Color that doesn't fade as quickly, thanks to the Integrity 41® ingredient.
• pH rebalanced after coloring, thanks to the reacidifying formula.
• Detangled, soft, and silky hair after every wash.
• Damaged fiber is cared for: soy proteins help repair it.
• Vegan formula, with floral notes.

How to use it at home

1. Wash your hair and towel-dry it.
2. Apply the conditioner, massaging it into the lengths and ends.
3. Comb through and leave it on for 2 to 5 minutes.
4. Rinse thoroughly.

For what hair type

For any color-treated or chemically treated hair, especially if you prefer vegan products and a floral fragrance instead of vanilla. It does not correct yellow tones; for blonde hair, add Silver Shine or Icy Blonde to your routine.

Active ingredients

• Soy proteins: help repair damaged, dry, or dull fiber.
• Moringa oleifera extract: emollient and moisturizing for hair and scalp.
• Integrity 41®: sunflower extract rich in antioxidant polyphenols, the Milk Shake ingredient that helps the color stay stable.

What else you need

• Colour Maintainer Flower Fragrance Shampoo
• Whipped Cream Flower Fragrance Leave-in Foam
• Deep Conditioning Mask for color-treated hair
• Colour Maintainer Sulfate-Free Shampoo

ProBeauty Tip. Use it together with the Flower Fragrance shampoo, so the fragrance is the same throughout your routine. On days when you're in a hurry, finish with the Whipped Cream Flower Fragrance foam instead of conditioner.