Hair care

Alfaparf Milano Semi di Lino Sublime Cristalli Liquidi is the brand's instant illuminating serum for all hair types. It protects the hair fiber from heat and enhances the hair's beauty and shine. It envelops it in an ultra-light veil of light and fluidity.

What it does for you

• Instant shine, immediately after application.
• Heat protection up to 230°C with a hairdryer, flat iron, or curling iron.
• Envelops the hair in light and fluidity, from mid-lengths to ends.
• Gentle on the hair and color, with a rich texture.
• Citrus, floral, green, and musky fragrance.

How to use it at home

1. Place a few drops of serum in the palms of your hands.
2. Apply to damp or dry hair, from mid-lengths to ends.
3. Do not rinse.
4. Continue with drying or styling as desired.

For what hair type

For all hair types that need shine and heat protection. For medium to thick hair, you can use several drops; for fine hair, hold the bottle close and apply only to the ends. The 15 ml bottle fits in your bag for touch-ups throughout the day.

Active ingredients

• Flaxseed oil: gives hair instant shine.
• Vitamin E: has antioxidant properties.

What else you need

• Cristalli Spray shine spray
• Semi di Lino detoxifying shampoo
• Semi di Lino Diamond shine shampoo
• Semi di Lino nourishing mask for dry hair

ProBeauty tip. Warm the serum between your palms before applying and touch the hair from top to bottom, as if smoothing it. It distributes evenly and does not build up on a single strand.

L'Oréal Professionnel Vitamino Color 10-in-1 Leave-In Spray 190 ml is the multifunctional product from the Série Expert Vitamino Color range, specially created for color-treated hair. A single spray gives you ten benefits, from heat protection to detangling. Leave-in.

What it does for you

• Heat protection up to 230°C when using a hairdryer, flat iron or curling iron.
• Easy detangling and easier blow-drying.
• Shine, softness and smooth hair in a single spray.
• Hydration and anti-frizz action to prevent hair from swelling.
• Anti-breakage and anti-split ends action for well-groomed lengths.

How to use it at home

1. Wash your hair and towel-dry it, or apply directly to dry hair.
2. Spray evenly over the lengths and ends.
3. Do not rinse.
4. Style as you like: with a hairdryer, flat iron or naturally.

You can also use it before cutting, before blow-drying or for touch-ups between washes.

For what hair type

For any color-treated hair that gets tangled easily, has dry ends or swells when damp. It is lightweight, so it also works on fine hair. It is not a substitute for a mask when hair is very damaged.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.
• HRT Light Technology (Cationic Salt): instantly protects color-treated hair and delivers all ten benefits in a single application.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml

ProBeauty Tip. Spray from about a hand's distance and immediately comb through with a wide-tooth comb. On ends that dry out over time, you can apply an extra spray directly to dry hair.

A nutrient-enriched hydrating mask for deep nourishment of dry hair, which revitalizes and strengthens the hair fiber, giving hair a silky, shiny and smooth appearance. It has an intense and long-lasting anti-drying effect and is enriched with Urban Defense Pro, an innovative ingredient that protects the hair fiber against the harmful action of pollutants. It does not contain sulfates, paraffins or mineral oils.
How to use: apply evenly to wet hair, after shampooing. Leave on for 5 minutes, then rinse.

Puring Keepcolor Hair Mask for Color-Treated Hair is the color-maintenance mask from the Keepcolor line, for color-treated or highlighted hair. With flaxseed oil and vitamin E, it helps the color retain its intensity and shine. At the same time, it nourishes and deeply hydrates the hair fiber.

What it does for you

• Intense color for longer, with a strong and long-lasting shine.
• Deep nourishment and hydration for color-treated and bleached hair.
• Antioxidant action: vitamins help protect the hair fiber from free radicals.
• Hair fiber in better condition, with a healthier appearance.

How to use it at home

1. Wash your hair with Keepcolor shampoo and towel-dry.
2. Apply the mask to the lengths and ends.
3. Comb through to distribute evenly.
4. Leave on for 3–5 minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For color-treated, highlighted, bleached, stressed, or dull hair. If your hair is not color-treated but is dry, choose the Richness or Hydrargan mask. For yellowing blonde hair, the mask alone is not enough.

Active ingredients

• Flaxseed oil: nourishes and hydrates the color-treated hair fiber, keeping it soft and luminous.
• Vitamin E: an antioxidant that helps the color retain its intensity and shine for longer.

What else you need

• Keepcolor Shampoo for Color-Treated Hair
• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the weeks after coloring, don't skip the mask: use it instead of conditioner whenever your hair feels rough. Rinse with lukewarm to cool water to preserve the shine. The scent is milky.

Experience Schwarzkopf Professional OSiS+ Refresh Dust, the ideal solution for refreshing your hairstyle between washes and eliminating the appearance of an oily scalp. This dry shampoo instantly adds volume, eliminating excess sebum and leaving hair clean and refreshed, without feeling heavy.

Thanks to its micro-fine particles, the product effectively absorbs impurities and helps style and restyle hair, providing texture and control.

Features:

• Volume and fullness: Adds body to the hairstyle, providing a fresh and revitalized look from the roots.

• Effective absorption: Micro-fine particles neutralize excess sebum, instantly eliminating the greasy hair sensation.

• Lightweight formula: Does not weigh down the hair and leaves no unsightly residue, allowing hair to remain mobile and flexible.

• Instant refreshment: Ideal for active people who want to extend the time between two washes.

• Texture for styling: Contributes to defining the hairstyle, giving it the necessary structure for quick restyling.

How to use:

1. Shake the bottle well before use.

2. Spray evenly on dry hair, from a distance of approximately 20 cm, using short bursts.

3. Allow the product to act for 1-2 minutes, then comb or gently massage with your fingers to distribute the powder.

4. Style your hair as desired to achieve the look you want.

Transform your hairstyle between washes with Schwarzkopf Professional OSiS+ Refresh Dust, for a refreshed, matte, and vital look!

Milk Shake Conditioning Whipped Cream Mousse 200ml

Whipped Cream Mousse is a leave-in conditioner for deep hydration and reconstruction of hair damaged by chemical processes. It contains milk proteins, which are responsible for hair reconstruction, and the Integrity 41 complex, which deeply hydrates and helps maintain vibrant color for longer. It has a light, mousse-like consistency that does not weigh down the hair fiber. Whipped Cream leaves hair soft, shiny, and easy to style.

Features:  

-leave-in mousse conditioner

-deeply hydrates

-reconstructs damaged hair

-active ingredients

-gives hair shine and softness

-does not weigh down hair

How to use: Apply evenly to freshly washed, towel-dried hair, from mid-lengths to ends, comb through and massage until fully absorbed, then dry and style as usual.

Londa Professional Color Radiance Conditioner for color-treated hair is the conditioner from the Color Radiance range. It instantly protects color-treated hair from fading and color changes. Hair looks visibly shinier and more vibrant.

What it does for you

• Color protected from fading, wash after wash.
• The shade stays true, without turning to unwanted tones.
• Stronger hair, as Londa promises for the range's conditioner.
• Visible shine and a vibrant appearance.
• A short break, 1–3 minutes, suitable for every wash.

How to use it at home

1. Wash your hair with Color Radiance shampoo.
2. Gently squeeze the water out of your hair.
3. Apply the conditioner to wet hair and massage it through the lengths.
4. Leave it on for 1–3 minutes.
5. Rinse thoroughly.

For what hair type

For color-treated hair, regardless of the shade, that you want to keep its color for longer. It does not neutralize yellow tones in blonde hair; for that, you need a product with purple pigments. If the hair is very damaged, complete the routine with the intensive mask.

Active ingredients

• Passion fruit extract: the ingredient Londa features in Color Radiance products for color-treated hair.
• Orange peel lipids: enrich the care formula for color-treated hair.

What else you need

• Color Radiance shampoo for color-treated hair
• Color Radiance intensive mask 200 ml
• Toneplex Pearl Blonde mask for cool blonde

ProBeauty tip. Apply the conditioner from the mid-lengths down, where the color fades the fastest. At the end, rinse with water slightly cooler than usual: the hair detangles more easily.

TONEPLEX PEARL BLONDE MASK 200 ml: Instantly intensifies color and rebuilds hair bonds. The Pearl Blonde mask with violet pigments and PROPLEX technology refreshes blonde and natural white hair, protecting it from yellowing and repairing it.

USE: Wear gloves. Massage into damp hair and leave on for up to 10 minutes. Rinse.

Nook Magic Arganoil Nectar Color Preserving Shampoo is the maintenance shampoo for color-treated, bleached, or chemically treated hair, fine or thick. It cleanses gently, helps color retain its shine, and leaves hair looking healthy. It is the foundation of the Nectar Color at-home routine.

What it does for you

• Color lasts longer: the brand says it improves color longevity.
• Shinier and softer hair after every wash.
• Extra color protection: sodium gluconate has a chelating action, meaning it binds minerals in the water.
• Suitable for any color-treated or chemically treated hair, fine or thick.
• Vegan formula, free from silicones, SLES and SLS, MEA and artificial colorants.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage gently.
3. Rinse thoroughly.
4. Follow with the Preserving mask: the brand recommends using it with Nectar Color products.

For what type of hair

For any color-treated, bleached, or chemically treated hair, fine or thick. Preserving cares for color, but it is not a toning shampoo: if you have bleached blonde hair and yellow tones bother you, add No Yellow from the Blonde Story range.

Active ingredients

• Argan oil: from organic farming, nourishes and adds shine.
• Vegan Amino Plex: the vegan amino acid complex from the Nectar Color range.
• Sodium gluconate: has a chelating and sequestering action, meaning it binds minerals in the water.

What else you need

• Nectar Color Preserving Mask
• Color Capture, color booster spray
• Color Perfect Hair Milk, Nectar Color leave-in milk

ProBeauty tip. Wash with warm water, not hot, especially during the first few washes after coloring. Hot water opens the cuticle, and the pigment washes out faster, no matter how good the shampoo is.

Transform your damaged hair with Yellow Reparative Molecular Serum, a professional leave-in serum designed to repair, strengthen, and protect the hair strand. Its advanced formula with Bond Complex and cocoa butter seals the cuticle, improves elasticity, and protects against external aggressions, providing a healthy and smooth appearance. With an ultra-light, no-rinse texture, it is the perfect solution for the daily care of damaged hair.

✅ Key Benefits:

✅ Instantly repairs the hair strand and provides increased resistance
✅ Strengthens hair structure and reduces breakage by up to 31%*
✅ Seals the cuticle for smoother, healthier hair
✅ Intensely hydrates, without weighing down the hair
✅ Thermal & UV protection – ideal for daily use and heat styling

🌿 Active Ingredients:

🔹 Bond Complex – rebuilds the structural bonds of the hair, providing strength and hydration
🔹 Cocoa Butter – rich in fatty acids that smooth and seal the cuticle for deep hydration
🔹 Aloetrix Complex – a blend of aloe vera, wheat proteins, and UV filter for protection, suppleness, and easy detangling

💆‍♀️ How to Use:

✔️ After washing, apply the serum to lengths and ends, on damp hair
✔️ No rinsing – absorbs quickly, without leaving residue
✔️ Drying & styling – continue styling as desired

⭐ Our Recommendation:

🔹 For optimal results, use the serum together with the shampoo and conditioner from the Yellow Reparative range, for stronger, healthier, and more manageable hair!

💛 Yellow Reparative Molecular Serum – Intensive repair for visibly healthier hair! ✨

The Nook Magic Arganoil Secret Set shampoo, mask, and oil contains the complete Secret range routine for dry, dehydrated, and dull hair. The set includes 250 ml of Silkifying Shampoo, 250 ml of Silkifying Pak mask, and 100 ml of Absolute Oil argan oil.

What it does for you

• Silkifying Shampoo gently cleanses and leaves hair silky, shiny, and soft immediately.
• Silkifying Pak intensely softens dry hair, makes it easy to comb through, and adds shine and elasticity.
• Absolute Oil seals the cuticle, has an antistatic effect, reduces frizz, and helps prevent split ends.
• All three contain argan oil and macadamia oil from organic farming.
• Free from SLES and SLS in all three products; the mask and oil are also sulfate-free.

How to use them at home

1. Wash with Silkifying Shampoo, massaging the scalp until a soft lather forms, then rinse.
2. Towel-dry and apply Silkifying Pak to the lengths and ends.
3. Leave on for 3–5 minutes, depending on how dry the hair is, then rinse thoroughly.
4. Place a few drops of Absolute Oil in the palm of your hand and distribute through the lengths and ends, on damp or dry hair.

For what hair type

For dry, dehydrated, and dull hair, whether natural or chemically treated. The oil also helps with frizzy hair. If the hair is very damaged and porous after bleaching, the Wonderful range is more suitable than this set.

Active ingredients

• Argan oil from organic farming, in all three products.
• Macadamia oil from organic farming, which softens and makes hair silky.
• Hydrolyzed keratin in the shampoo and mask, and silk proteins in the oil.

What else you need

• Silkifying Shampoo hydrating shampoo
• Silkifying Pak hydrating mask
• Absolute Oil argan oil
• Wide-tooth comb

ProBeauty tip. Dose the oil according to length and thickness: start with two drops and add more only if the ends still feel dry. It is easier to add more than to wash out the excess.

Transform damaged hair with Yellow Reparative Shampoo, a professional shampoo formulated for repair, strengthening, and protection against breakage. With a delicate yet highly effective formula, this shampoo cleanses the scalp and hair fiber while restoring the hair shaft's structure affected by chemical treatments and external factors. Enriched with Bond Complex, cocoa butter, and Aloetrix, it helps restore hydration, elasticity, and natural shine.

✅ Key Benefits:

✅ Gentle cleansing & intense strengthening – does not irritate the scalp and strengthens the hair shaft
✅ Reduces breakage – repairs and prevents damage caused by external factors
✅ Protects the cuticle – creates a protective shield that maintains hydration and resistance
✅ Provides suppleness & elasticity – helps regenerate and revitalize hair
✅ Light texture, suitable for frequent use

🌿 Active Ingredients:

🔹 Bond Complex – reconstructs structural bonds affected by chemical treatments and environmental factors
🔹 Cocoa Butter – rich in fatty acids, hydrates and seals the cuticle, preventing moisture loss
🔹 Aloetrix Complex – combines aloe vera, wheat proteins, and UV filter for protection, hydration, and easy detangling

💆‍♀️ How to use:

✔️ Apply to wet scalp and hair and gently massage until a rich lather forms
✔️ Rinse thoroughly and repeat application if necessary
✔️ For optimal results, continue the routine with Yellow Reparative Conditioner or Yellow Reparative Mask

⭐ Our Recommendation:

🔹 Use together with Yellow Repair treatments for maximum strengthening and protection effect.

💛 Yellow Reparative Shampoo – Professional care for stronger, more resilient, and healthier hair! ✨

Care for your blonde or bleached hair with Illumyna Blonde Shampoo, a shampoo specially created to neutralize yellow tones and enhance your hair's natural shine. Infused with active goji water, blueberries, and silk and soy proteins, this shampoo provides deep hydration, antioxidant protection, and delicate care, leaving blonde hair radiant, luminous, and healthy.

Key benefits:

• Neutralizes yellow tones: The innovative formula contains special pigments that eliminate yellow nuances, leaving blonde hair with a cool, natural glow.
• Intense shine: Silk and soy proteins intensely nourish the hair shaft, giving it an exceptional luster and a silky feel.
• Antioxidant protection: Active goji water and blueberries protect hair from external aggressions, keeping it healthy and revitalized.

Top ingredients for blonde hair care:

• Blueberries: Rich in vitamins A, B, and C, blueberries are an essential ingredient in maintaining vibrant and radiant blonde hair. They contain anthocyanin pigments that have "anti-yellowing" properties, neutralizing unpleasant yellow tones.
• Active goji water: Provides deep hydration and intense nourishment, protecting hair against external factors. Goji is renowned for its antioxidant properties, leaving hair soft and shiny.
• Silk proteins: Extracted from silk cocoons, silk proteins help strengthen the hair shaft and reduce split ends, hydrate it, and create a smooth surface that enhances shine.
• Soy proteins: These proteins protect hair from damage caused by bleaching, forming a protective film that smooths cuticles and improves luster. They also help prevent hair aging, keeping it young and revitalized.

How to use:

1. Wear disposable gloves to apply the shampoo to wet hair.
2. Distribute the product evenly and massage gently. Leave it on for 1 to 5 minutes.
3. Emulsify, rinse well, and repeat if necessary.

PRO Tip: Use Illumyna Blonde Shampoo together with the mask or conditioner from the same range for a complete treatment that will leave blonde hair luminous and easy to style.

Advanced care for blonde hair

Illumyna Blonde Shampoo not only cares for blonde hair but also protects it from the effects of bleaching, keeping it luminous and revitalized. Choose this shampoo for a luxurious blonde hair care experience that combines efficiency with delicacy and gives your hair a natural, long-lasting shine.

Wella Professionals Invigo Nutri-Enrich Nourishing Conditioner 1000 ml is the rinse-out conditioner from the Nutri-Enrich range. It instantly hydrates dry or stressed hair, leaving it full of vitality. The large size is designed for daily use after the shampoo from the same range.

What it does for you

• Instant hydration for dry and rough lengths.
• Soft and smooth hair, easier to comb through after washing.
• Less frizz on hair that gets easily tangled.
• Vitality for dull hair tired from dyeing and heat.

How to use it at home

1. Wash your hair with Nutri-Enrich shampoo and towel-dry.
2. Apply the conditioner to clean, wet hair, from mid-lengths to ends.
3. Distribute evenly and leave on for 1–2 minutes.
4. Rinse thoroughly.

For what hair type

For dry or stressed hair, medium or long, that gets tangled and loses its softness. Not intended for the scalp. On very fine hair that gets weighed down easily, use a small amount or choose a lighter treatment from the Volume Boost range.

Active ingredients

• Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
• Goji berry extract: the fruit is known to be very rich in vitamins, minerals, and peptides.
• Oleic acid and panthenol: provide hydration and nourishment to the hair strands.
• Vitamin E: protects hair from other aggressors thanks to its antioxidant effect.

What else you need

• Nutri-Enrich Shampoo 1000 ml
• Nutri-Enrich Mask for dry hair
• Wonder Balm, leave-in conditioner
• Wella Dispenser Pump for Bottle

ProBeauty Tip. Detangle your hair with a wide-tooth comb while the conditioner is still on the lengths. This distributes it evenly and causes much less breakage than combing wet hair after rinsing.

Wella Professionals Invigo Brilliance Shampoo for Coarse Hair is the Invigo Brilliance range option for color-treated hair with a coarse or rough texture. It has a low pH formula that helps seal the cuticle after coloring. This keeps the color vibrant and gives the hair shine.

What it does for you

• Vibrant color and shine, right from the first wash.
• Seals the cuticle after coloring, thanks to the optimized pH formula.
• Helps prevent color fading, as the formula helps control oxidation after coloring.
• Gently cleanses the hair and scalp; the shampoo is dermatologically tested.
• No ingredients of animal origin, with a fragrance of jasmine, honey, and bergamot.

How to use it at home

1. Thoroughly wet the hair, down to the scalp.
2. Apply the shampoo to wet hair and massage until it lathers.
3. Rinse thoroughly and repeat if necessary.
4. Follow with the conditioner for coarse hair, and once a week with the mask from the same range.

For what hair type

For color-treated or highlighted hair with a coarse, dry, or rough texture. If your hair is fine or normal, Wella has a separate, more suitable option. It does not neutralize yellow tones; for cool blonde, there is Invigo Blonde Recharge.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance range.
• Anti-Oxidant Shield Technology: helps control oxidation after coloring to prevent the color from fading.

What else you need

• Invigo Brilliance Conditioner for Coarse Hair
• Invigo Brilliance Mask for Coarse Hair
• Miracle BB Leave-In Spray
• Wella Dispenser Pump for Bottle

ProBeauty Tip. On coarse hair, the shampoo has difficulty reaching the scalp. Divide the hair into two sections and wash the nape of the neck first, then the crown. This way, you use less product and cleanse evenly.

Transform your hair care routine with Illumyna Repair Shampoo, a luxurious shampoo specially created for fragile, dehydrated hair or hair damaged by frequent chemical treatments. With a formula rich in ceramides, collagen, and cashmere proteins, this shampoo offers gentle cleansing, restoring hair's natural health and shine.

Key Benefits:

• Intensive Regeneration: Helps restore the structure of damaged hair, reducing signs of wear caused by coloring or frequent use of styling tools.
• Hydration and Smoothness: Formulated to combat dryness and frizz, leaving hair silky, elastic, and easy to style.
• Protection and Shine: Creates a protective film on the hair shaft, improving its resistance and natural shine.

Key Ingredients for Regeneration:

• Ceramides: Essential lipids that restore the hair's natural barrier, retaining moisture and reducing dryness. Ceramides repair damage caused by heat, coloring, or environmental factors, increasing hair elasticity.
• Collagen: A natural protein that strengthens and restructures fragile hair. It deeply moisturizes, helping hair become softer, smoother, and frizz-free.
• Cashmere Proteins: These lightweight molecules envelop the hair shaft in a protective layer, imparting softness and shine without weighing it down. Cashmere proteins also provide added strength and facilitate styling.

How to Use:

1. Apply evenly to wet hair and scalp.
2. Gently massage to stimulate scalp microcirculation and cleanse impurities.
3. Rinse thoroughly and repeat if necessary.

PRO Tip: Use Illumyna Repair Shampoo together with the conditioner or mask from the same range for complete regeneration and optimal results.

Premium Care for Treated Hair

The Illumyna Care Repair range was created to restore the vitality and natural softness of damaged hair, protecting it against future damage. With every use, your hair will become more resistant, healthier, and shinier. Choose this shampoo for a deep and luxurious regeneration experience.

Puring Rehab Restructuring Shampoo for Curly Hair is the shampoo from the Rehab line, designed by Puring for curly and frizzy hair. It contains silk and wheat proteins, with a moisturizing and anti-frizz action. It nourishes and tames dull, static hair and gives curls shine, support, and elasticity.

What it does for you

• Soft, elastic, and strong curls, whether natural or permed.
• Less frizz and less static.
• Hydrated and silky hair, nourished and tamed.
• Shine for dull curls.
• More flexible cuticle, with an antioxidant and revitalizing action.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage your scalp, then let the foam run through the lengths.
3. Rinse carefully.
4. Follow with the Rehab mask, then with the Rehab curl spray or gel.

For what hair type

For curly, wavy, unruly, and frizzy hair, whether natural or permed. If you have straight hair and just want to smooth it, choose the Smoothing line. If your hair is damaged by bleaching but is not curly, you need a hair care line for damaged hair.

Active ingredients

• Wheat proteins: help curly hair become more elastic and strong.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Mask for Curls
• Rehab Leave-In Spray for Curls
• My Eclectic Curl Fluid

ProBeauty Tip. Wash your hair with your head tilted forward and let the foam run through the lengths without rubbing the curls between your palms. The coconut fragrance leaves a subtle scent on the hair.

Nook Difference Hair Care Re-Balance Sebo-Balancing Shampoo is a rebalancing shampoo specially designed for scalps with dandruff and excess sebum. It soothes the scalp, restoring its natural balance and preventing irritation and excessive dryness.

Key Features:

For Scalps with Dandruff and Excess Sebum: Formulated to address the specific problems of scalps with dandruff and excessive sebum production.
Soothes the Scalp: Provides a calming sensation for irritated scalps.
Naturally Rebalances the Scalp: Helps restore the scalp's natural balance.
Prevents Irritation and Dryness: Contributes to preventing irritation and excessive dryness of the scalp.

How to Use:

1. Apply to Wet Hair: Apply to wet hair.
2. Wait: Allow the shampoo to act for a few minutes.
3. Rinse Thoroughly: Rinse well. If necessary, the procedure can be repeated.

Nook Difference Hair Care Purifying Shampoo is specially designed for dry scalp with dandruff. This shampoo balances the scalp to prevent excessive sebum formation, providing hair with deep cleansing, shine, and vitality.

Key Features:

For Dry Scalp with Dandruff: Formulated to address issues of dry scalp and the presence of dandruff.
Balances Scalp: Helps balance the scalp to prevent excessive sebum formation.
Deep Cleansing: Ensures deep cleansing of hair and scalp.
Clean, Shiny, and Lively Hair: Gives hair a feeling of cleanliness, shine, and vitality.

How to Use:

1. Apply to Wet Hair: Apply to wet hair.
2. Wait: Leave the shampoo on for a few minutes.
3. Rinse Thoroughly: Rinse well.

Londa Professional Specialist Intensive Cleanser Shampoo 1000 ml is the deep cleansing shampoo of the Specialist range. It instantly cleanses the hair and scalp and removes excess sebum and styling product residue. Hair remains visibly clean.

What it does for you

• Visibly clean hair, without a heavy feeling.
• Removes excess sebum from the scalp and roots.
• Removes styling residue: mousse, gel, hairspray, wax.
• Prepares hair for a mask or a conditioning treatment.
• Deeply cleanses the hair and scalp in a single wash.

How to use it at home

1. Wet hair and scalp thoroughly.
2. Apply the shampoo to wet hair and scalp and massage.
3. Rinse very thoroughly until no foam remains.
4. Follow with a conditioner or mask on the lengths and ends.

For what hair type

For hair that gets greasy quickly at the roots and hair loaded with styling products. It is also useful before an intensive mask. It is not a maintenance shampoo for dry, bleached, or sensitized hair: in those cases, choose Deep Moisture or Visible Repair.

What else you need

• Visible Repair Intensive Mask 200 ml
• Deep Moisture Intensive Mask 200 ml
• Visible Repair Conditioner 250 ml
• Impressive Volume Shampoo for fine hair

ProBeauty Tip. If you use mousse or hairspray daily, wash with Intensive Cleanser once a week before a mask. This way, the mask reaches clean hair without residue.

Caring for blonde or bleached hair becomes a luxurious experience with Illumyna Blonde Conditioner, an innovative conditioner that neutralizes yellow tones and enhances the shine of blonde hair. Infused with active goji water, blueberries, and silk and soy proteins, this conditioner leaves hair silky, hydrated, and luminous, helping it stay vibrant and healthy.

Key benefits:

• Neutralizes yellow tones: The special formula helps eliminate yellow tones from blonde or bleached hair, leaving it with a cool and radiant shade.
• Intense hydration: Silk and soy proteins nourish the hair, reducing split ends and leaving the hair silky and easy to style.
• Shine and softness: This conditioner creates a smooth and even surface on the hair shaft, maximizing the natural shine of blonde hair.

Top ingredients for blonde hair care:

• Blueberries: Rich in vitamins A, B, and C, blueberries contain anthocyanin pigments which have "anti-yellowing" properties, neutralizing yellow shades and leaving hair brighter.
• Active goji water: Provides deep hydration and antioxidant protection, leaving hair soft, radiant, and protected against external aggressions.
• Silk proteins: Extracted from silk cocoons, these proteins help strengthen the hair shaft, reduce split ends, and keep hair hydrated and silky.
• Soy proteins: These proteins form a protective film that smooths cuticles and enhances shine, protecting hair from the effects of bleaching and preventing its aging.

How to use:

1. After using Illumyna Blonde Shampoo, apply the conditioner to damp hair, using disposable gloves.
2. Distribute the product evenly through the lengths and ends, leaving it to act for 3-5 minutes.
3. Rinse thoroughly with warm water.

PRO Tip: For optimal results, use Illumyna Blonde Conditioner together with the shampoo from the same range, for a complete treatment that will neutralize yellow tones and leave blonde hair vibrant and luminous.

Luxury care for blonde hair

Illumyna Blonde Conditioner not only protects blonde hair from the effects of bleaching but also deeply nourishes it, leaving it radiant and easy to style. Choose this conditioner to maintain your blonde or bleached hair with a natural shine and a long-lasting soft feel.

Nook Magic Arganoil Nectar Color Preserving Hair Mask for color-treated hair (Preserving Mask) is a maintenance mask for color-treated, bleached, or chemically treated hair, fine or thick. It has an acidic pH, which helps close the cuticle, making the shade look more vibrant. It nourishes without weighing hair down and leaves hair soft and silky.

What it does for you

• More vibrant color: The acidic pH helps seal the cuticle.
• Protects the shade's vibrancy between two colorings.
• Weightless nourishment, suitable even for fine hair.
• Soft and silky hair after rinsing.
• Vegan formula, free from silicones, sulfates, paraffins, and MEA.

How to use it at home

1. Use it on wet hair, immediately after rinsing out the dye and then after the Preserving shampoo.
2. Gently massage into the lengths and ends.
3. Leave it on for a few minutes.
4. Rinse thoroughly.

For what hair type

For color-treated, bleached, or chemically treated hair, fine or thick. If your hair breaks after repeated bleaching, a rebuilding mask, such as the one in the Wonderful range, is more suitable; Preserving is primarily for color.

Active ingredients

• Argan oil: from organic farming, nourishes without weighing hair down.
• Vegan Amino Plex: the vegan amino acid complex of the Nectar Color range.
• Sodium gluconate: has sealing and chelating action, meaning it binds minerals in the water.

What else you need

• Preserving Nectar Color Shampoo
• Color Capture, color booster spray
• Color Perfect Hair Milk, Nectar Color leave-in milk
• Wonderful Mask, for very damaged hair

ProBeauty tip. The first application matters most: apply the mask immediately after rinsing out the dye, before any other treatment. The hair has just been exposed to an alkaline product, so the mask's acidic pH can do the most work.

Londa Professional Fiber Infusion Reconstructive Treatment 750 ml is the reconstruction mask from the Fiber Infusion range. It instantly repairs the hair shaft fibers and helps protect them from damage during brushing. Londa recommends it for both salon and at-home use.

What it does for you

• Instantly repaired hair shaft fibers, from mid-lengths to ends.
• Hair better protected during brushing, as the treatment helps protect the fibers.
• Reconstruction for damaged hair, with just a 5–10 minute wait time.
• Better results when used together with Fiber Infusion shampoo.
• Suitable for all hair types, as recommended by Londa.

How to use it at home

1. Wash your hair with Fiber Infusion shampoo.
2. Towel-dry to remove excess water.
3. Massage the treatment into damp hair, from mid-lengths to ends.
4. Leave it on for 5–10 minutes.
5. Rinse thoroughly.

For which hair type

For all hair types, especially damaged hair that breaks easily when brushed. If your hair has been weakened by bleaching or heat, it is a great addition to your hair care routine. It is not a color-safe product: to protect a fresh color, choose the Color Radiance range.

Active ingredients

• Keratin: the Fiber Infusion range is built around it. Keratin is the protein that makes up the hair shaft, and here it helps repair its fibers.

What else you need

• Fiber Infusion shampoo with keratin
• Visible Repair leave-in conditioner
• Protect It spray with heat protection

ProBeauty tip. Apply the treatment to towel-dried hair and comb it through with a wide-tooth comb to distribute it evenly through every strand. Use a clean spatula to remove the product from the large container, not your wet hand.

Wella Professionals Invigo Nutri-Enrich Nourishing Mask is the rinse-out mask from the Nutri-Enrich range for dry and stressed hair. It deeply nourishes the lengths and hydrates them in just a few minutes. It is available in two sizes, 150 ml and 500 ml.

What it does for you

• Deep nourishment for dry, rough or brittle lengths.
• Hydration for hair that looks dull after dyeing and bleaching.
• Smooth and soft hair, with less frizz.
• Vitality after every application.

How to use it at home

1. Wash your hair with Nutri-Enrich shampoo and gently towel-dry it.
2. Apply the mask to clean, damp hair, from mid-lengths to ends.
3. Leave it on for 5 minutes.
4. Rinse thoroughly.

For what type of hair

For dry and stressed hair, especially lengths that have been dyed, bleached or frequently flat-ironed. It may be too rich for fine, flat hair; in that case, use a small amount of mask only on the ends, or choose Crystal Mask from the Volume Boost range.

Active ingredients

• Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
• Goji extract: the fruit is known to be very rich in vitamins, minerals and peptides.
• Oleic acid and panthenol: provide hydration and nourishment to the hair strands.
• Vitamin E: protects the hair from other aggressors thanks to its antioxidant effect.

What else you need

• Nutri-Enrich Shampoo 1000 ml
• Wonder Balm, leave-in conditioner
• Nutri-Enrich Conditioner 1000 ml

ProBeauty Tip. Start with the 150 ml size to see how your hair responds. If you use it weekly, the 500 ml jar is more economical. Apply the mask with clean hands or a spatula to prevent water from getting into the jar.

L'Oréal Professionnel Absolut Repair Shampoo for damaged hair is the first step in the Absolut Repair routine from the Série Expert range. It is made for dry and damaged hair that has broken, become dry, or lost its shine. The formula with wheat proteins and Omega-9 cleanses and prepares the hair for a mask.

What it does for you

• Transformed hair from the first wash: stronger, soft to the touch, and full of shine.
• Helps restructure the dry and damaged fiber, leaving it feeling supple.
• Shine and a velvety feel, because Omega-9 coats the hair fiber.
• Cleanses without weighing down the hair, which remains light.
• Four sizes: 300 ml, 500 ml, 1500 ml, and a 500 ml refill.

How to use it at home

1. Apply the shampoo to wet hair and massage until you get a rich lather.
2. Rinse thoroughly.
3. If the hair is very dirty or has a lot of styling product, wash twice: the first time to cleanse, the second time as part of the treatment.
4. Continue with the Absolut Repair conditioner or mask, then with the oil from the same range.

For what type of hair

For dry and damaged hair: frequently dyed, stressed by flat irons and dryers, or with split ends. If your hair is very damaged after repeated bleaching, look at the Absolut Repair Molecular line, which works deeper. It may be too rich for healthy hair that is oily at the roots.

Active ingredients

• Wheat proteins: help restructure the damaged fiber and give the feeling of supple hair.
• Omega-9: coats the hair fiber for shine and a velvety feel.

What else you need

• Absolut Repair Conditioner 200 ml
• Absolut Repair Mask
• Absolut Repair Golden Mask 250 ml
• Absolut Repair Oil 30 ml

ProBeauty Tip. Get the 1500 ml size or the refill if you use the shampoo for the whole family: it is more economical, and you pour the 500 ml refill into the bottle you already have.

Nook Difference Repair Damage Mask is the Repair range mask for medium to thick, chemically treated and damaged hair. It hydrates the hair along its entire length, fills it and makes it more elastic and easier to comb through, without weighing it down.

What it does for you

• Easier to comb through: counteracts dehydration of the hair and scalp.
• Filling effect on chemically treated, damaged and structureless hair.
• Tone, elasticity and shine, without weighing it down.
• Protected ends: the brand says it helps prevent split ends.
• Hydrated dry scalp, stressed by brushing, the environment or chemicals. Free from SLES, SLS and sulfates, dermatologically tested.

How to use it at home

1. Wash your hair, preferably with the Repair shampoo, and squeeze out excess water.
2. Apply the mask to damp hair, from roots to ends. If needed, gently massage the scalp.
3. Leave on for 3–5 minutes, or 5–8 minutes if the hair is very damaged or difficult to manage.
4. Rinse thoroughly.

For what hair type

For medium to thick, chemically treated, damaged and dehydrated hair, and for dry scalp. If you have fine hair, Filler Mask is lighter and does not weigh it down. It is not a mask for hair loss or dandruff.

Active ingredients

• Pea peptides (Pisum Sativum Peptide): the base plant complex of the Repair range.
• Marine collagen and amino acids from keratin: ingredients similar to the hair's composition, which fill and add body.
• Trace elements from brown algae: complete the antioxidant and nourishing action described by the brand.

What else you need

• Repair Restructuring Shampoo, the next step
• Nook Magic Arganoil Argan Oil for lengths
• Repair Filler Mask, for fine hair
• Nook Magic Arganoil Bi-Phase Leave-In Conditioner

ProBeauty Tip. If your lengths are much more damaged than your roots, apply the mask from the middle of the hair down and leave it on longer only for them. The roots do not need it.

Puring Keepcolor Conditioner for Color-Treated Hair is the color-maintenance conditioner from the Keepcolor line. Formulated with flaxseed oil and vitamin E, it nourishes the hair and makes it easy to comb through, soft and shiny. It helps the color last longer.

What it does for you

• Color lasts longer, from wash to wash.
• Easy combing, without pulling on sensitized hair.
• Soft and shiny hair after every wash.
• Vitamins with antioxidant action, which help improve the condition of the hair fiber.

How to use it at home

1. Wash your hair with Keepcolor shampoo.
2. Towel-dry your hair.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For color-treated, bleached, stressed, or dull hair. It is suitable for every wash. If color-treated hair is very dry, also add the Keepcolor mask, which nourishes more deeply. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Flaxseed oil: nourishes and hydrates the color-treated hair strand, so it remains soft and shiny.
• Vitamin E: an antioxidant that helps the color retain its intensity and shine for longer.

What else you need

• Keepcolor shampoo for color-treated hair
• Keepcolor mask for color-treated hair
• Keepcolor two-phase conditioner
• Keepcolor shine spray

ProBeauty tip. Rinse the conditioner with lukewarm to cool water. The cuticle closes better, and the color and shine are more visible. It has the same milky fragrance as the mask in the line.

Yellow Nutritive Nourishing Leave-in Treatment is the no-rinse step of the Nutritive line for dry hair. It has a lightweight texture that detangles even the driest hair. It keeps it hydrated for a long time and does not weigh it down.

What it does for you

• Easy detangling, even on very dry ends.
• Long-lasting hydration until the next wash.
• Lightweight hair, without a greasy or heavy feel.
• Protection for the hair shaft's exterior, thanks to the Aloetrix complex with UV filter.
• Good styling base before drying.

How to use it at home

1. Wash your hair with Nourishing Shampoo and use Nourishing Mask.
2. Blot dry with a towel without rubbing.
3. Apply the leave-in to the lengths and ends of damp hair.
4. Comb through to distribute evenly, then dry and style.

For what hair type

For dry and fragile hair that tangles easily and has rough ends. It also works on finer hair because it is lightweight. If frizz is the main problem and you want straight hair, a product from the Liss line will help you more.

Active ingredients

• Argan oil: rich in Omega 3, Omega 6, and vitamin E, it restores vitality and a silky appearance to the hair.
• Coconut oil: contains emollients and vitamin E, which is why it deeply nourishes the hair fiber.
• Aloetrix: a complex with aloe vera, wheat proteins, and a UV filter, which helps hydrate, makes combing easier, and protects the hair shaft's exterior.

What else you need

• Nourishing Shampoo
• Nourishing Mask
• Nourishing Oil
• Wide-tooth comb

ProBeauty Tip. On very dry hair, mix the leave-in with a little Nourishing Oil in your palm. In the salon, Yellow uses 10 g of leave-in and 5 g of oil on towel-dried hair.

This is a conditioner with a nourishing formula for dry, curly, and difficult-to-manage hair, featuring active ingredients and avocado and bamboo extracts. Hair becomes soft, hydrated, restructured, shiny, and easy to control.

Features:

- nourishes dry hair

- suitable for curly and difficult-to-manage hair

- restructuring effect

- natural active ingredients

- gives intense shine to hair

- hair becomes easy to control

How to use: Apply a sufficient amount to lengths and ends on damp hair after shampooing, leave on for a few minutes, then rinse thoroughly with water and dry hair as usual.

Milk Shake Color Shampoo for Color-Treated Hair

Color Care Shampoo has been specially designed to moisturize hair and maintain its color. Milk Shake Color Maintainer is a perfect shampoo for daily use and will result in fine, soft, shiny, and easy-to-manage hair. For best results, combine with Milk Shake Color Maintainer Conditioner. It contains natural milk proteins that play a role in repairing the hair's cortex and cuticles. The Integrity 41 complex contains ingredients that keep hair color longer and give it intense shine without weighing it down.

Features:

-maintains the dyed shade of the hair

-contains milk proteins

-leaves hair silky and easy to manage

-gives intense shine

-ideal for daily use

How to use: Apply to previously wet hair, gently massage until a dense and creamy foam forms. Leave on for 1 minute, then rinse thoroughly with water. Repeat this step, then apply the appropriate conditioner or hair mask.

Londa Professional Impressive Volume Shampoo for fine hair is part of the Impressive Volume range, created for thin and fine hair. It gives instant volume and strengthens it. Hair looks and feels thicker.

What it does for you

• Instant volume for thin hair, from the very first wash.
• Hair that looks thicker and feels fuller to the touch.
• Strengthens fine hair, which otherwise lies flat against the head.
• Cleansing for fine hair, with lemongrass and bamboo extracts.
• Good styling base: mousse and the hairdryer work more easily on voluminous hair.

How to use it at home

1. Wet your hair thoroughly.
2. Massage the shampoo into wet hair, focusing on the roots.
3. Rinse thoroughly.
4. If you use conditioner, apply it only to the ends.
5. For more volume, apply a volumizing mousse to the roots before drying.

For what hair type

For fine, thin, or flat hair that lies flat. It is not for very dry, damaged, or heavily bleached hair: in that case, you need Deep Moisture or Visible Repair. Nor is it for thick, unruly hair that you want more controlled.

Active ingredients

• Lemongrass and bamboo extracts: the ingredients that form the basis of the Impressive Volume range, for fine hair with more body.
• Radialux technology with micro-ions: positively charged care molecules, attracted to the damaged areas of the hair shaft. They smooth the surface, and the hair reflects light better.

What else you need

• Lift It Volumizing Mousse
• Expand It Volumizing Mousse
• Londa Heat Protection Spray
• Intensive Cleanser Shampoo

ProBeauty Tip. First, dry the roots, with your head bent over and the air directed at the scalp. Dry the lengths at the end. This makes the volume last longer.

Puring Smoothing Disciplining Shampoo is the ideal formula to control and hydrate curly and frizzy hair. With olive oil and keratin extracts, this shampoo not only gently cleanses but also intensely nourishes the hair, leaving it smooth, shiny, and easier to manage. It prevents static and controls volume, protecting the hair fiber and giving it elasticity and vitality.

Key benefits:

• Disciplines curly and porous hair: Controls curls and improves the texture of unruly hair.
• Natural active extracts: Olive oil and keratin nourish and protect hair, keeping it hydrated and healthy.
• Hair becomes soft and shiny: Leaves it with a glossy and smooth finish, without weighing down the hair strands.
• Doesn't weigh hair down: The lightweight formula ensures hair remains light and vital.
• Controls volume: Maintains a perfect balance, without the hair becoming heavy or lacking movement.
• Deeply hydrates: Provides intense hydration, protecting hair from dryness.

How to use:

1. Application: Apply to wet hair, gently massaging until a dense, creamy lather forms.
2. Action: Leave on for 1-2 minutes.
3. Rinse: Rinse thoroughly with plenty of water.
4. Repeat (if necessary): Reapply for a more intense cleanse.
5. Follow-up: Apply the appropriate conditioner or treatment for your hair type for complete results.

Puring Smoothing Disciplining Shampoo – For perfectly disciplined, hydrated, and shiny hair! 🌟

Puring Energyforce Superactive Lotion is an energizing scalp lotion and the intensive treatment in the Energyforce range, designed for fine, weak hair prone to falling out. The formula contains chili pepper, lemon and tea leaf extracts. Apply to the scalp and do not rinse.

What it does for you

• Stronger, more resistant hair: revitalizes weak, fine hair fibres.
• A more balanced scalp, with purifying and oxygenating action.
• Energizing sensation on the scalp.
• Two sizes: 125 ml bottle or 12 x 10 ml vials.

How to use at home

1. Wash your hair with Energyforce shampoo and towel-dry.
2. Distribute the lotion directly onto the scalp, section by section.
3. Massage in circular motions until absorbed.
4. Do not rinse. Dry and style as usual.

For which hair type

For weak, fine, lifeless hair that tends to fall out. Puring states that the lotion may cause slight scalp redness, so it is not suitable for irritated or highly sensitive scalps. It is a cosmetic product, not a medical treatment: if hair falls out suddenly, in clumps, or after an illness or childbirth, seek advice from a dermatologist.

Active ingredients

• Chili pepper extract: provides an energizing sensation on the scalp.
• Lemon extract: helps purify the scalp.
• Tea leaves: complete the formula that revitalizes weak hair.

What else you need

• Energyforce energizing shampoo
• Energyforce Reinforce energizing lotion
• Everyday Herbal Fresh light conditioner

ProBeauty tip. Wash your hands immediately after application and avoid rubbing your eyes: the chili pepper is noticeable. The spicy fragrance, with cardamom, orange and freesia, disappears quickly from the scalp.

Disciplining treatment for thick and coarse hair Nook Magic Argan Oil Discipline Intensive Mask
With argan oil, date oil, and fig oil.
Ideal for dehydrated, very porous, and unruly hair, with or without curls. It has a disciplining effect, controlling hair volume and frizz.
Deeply nourishes, regenerates, and strengthens the hair fiber, making it easier to manage, shinier, and silkier. Very suitable for chemically treated hair.
How to use:

Shampoo and towel-dry your hair, then apply evenly to the lengths and ends of the hair.
Comb through and leave on for 3-5 minutes, then rinse thoroughly.

💜 Achieve that perfect shade of cool blonde, pearly gray, or silver with the ETB Caresse No-Yellow toning mask! Designed to effectively neutralize unwanted yellow tones, this professional mask is the ideal solution for bleached, colored, or cool-toned hair. Its vegan formula, with a balanced pH of 3.3–3.7, is developed in Italy and provides intensive care, hydration, and protection against damage.

🌿 Top active ingredients:

💧 Hyaluronic acid – Intensely hydrates each hair strand and maintains optimal scalp balance, for a healthy, shiny, and revitalized look.
💪 PLEX Complex – Strengthens the internal structure of the hair, reducing fragility and protecting it against damage caused by chemical treatments or excessive heat.
🛡️ Ceramides – Restore the hair's natural protective barrier, providing elasticity, smoothness, and preventing moisture loss.
🚫💛 Violet pigments – Effectively neutralize yellow tones, providing a cool, sophisticated, and uniform shade to your blonde or gray.

✨ What benefits does this mask offer?

✔ Instant neutralization of yellow tones
✔ Softer, smoother, and more manageable hair
✔ Protection against dryness and thermal stress factors
✔ Intensification and maintenance of cool shades
✔ Vegan & cruelty-free – respects hair, skin, and the planet

🧤 How to use:
Apply the mask to damp hair after using ETB Caresse No-Yellow shampoo. Distribute evenly through lengths and ends, using gloves to avoid skin discoloration. Leave on for 3-5 minutes (depending on desired intensity), then rinse thoroughly.

💡 PRO tip: To maintain cool tones, use the mask once a week and alternate it with hydrating treatments for a perfect balance between color and hair health.

🌈 Transform every wash into a beauty ritual with ETB Caresse No-Yellow Toning Mask – and let your hair speak through color, luminosity, and style! 💖

Nook Magic Arganoil Nectar Color Pro-Acid Shampoo is an acidic, stabilizing shampoo for the first wash after coloring or bleaching. It removes alkaline residue left on the scalp and hair and helps preserve color. It comes in a salon-sized 1000 ml bottle, and Nook recommends it for professional use.

What it does for you

• Removes alkaline residue left by hair dye or bleach on the scalp and hair shaft.
• Protects fresh color thanks to its acidic pH and sodium gluconate, an ingredient with chelating properties.
• Balanced scalp, cleansed of impurity buildup.
• Shiny and healthy-looking hair, with argan oil and Vegan Amino Plex.
• Vegan formula, free from SLES, SLS, silicones, paraffins, artificial colorants, and MEA.

How to use it at home

1. Rinse out the hair dye or bleach thoroughly until the water runs clear.
2. Apply the shampoo to wet hair and gently massage into the scalp and mid-lengths.
3. Rinse thoroughly.
4. Follow with Pro-Acid Cream, the treatment from the same post-color protocol.

For what hair type

For freshly colored or bleached hair, during the first wash after coloring. It is not an everyday shampoo: for washes between colorings, the Nectar Color range has Preserving Shampoo. If you do not color your hair, you do not need it.

Active ingredients

• Argan oil from organic farming: nourishes and adds shine.
• Vegan Amino Plex: a plant-based amino acid complex for healthy-looking hair.
• Sodium gluconate: chelating action that, together with the acidic pH, protects color.

What else you need

• Pro-Acid Cream post-color treatment
• Color Perfect Hair Milk leave-in milk
• Nectar Color Shampoo for washes between colorings
• Nectar Color Mask for colored hair
• Nook Origin Color hair dye

ProBeauty Tip. Keep the bottle near your coloring kit, not in the shower. This way, you use it exactly when it matters, on the first wash after coloring, and switch to a shampoo for colored hair for all subsequent washes.

✨ Discover a new era of hair care with ETB Caresse Protect Color shampoo – the perfect ally for colored hair that desires lasting shine, deep hydration, and intense color protection! Created in the heart of Italy, this vegan and SLS-free product offers you a luxurious experience, with premium ingredients formulated for professional performance.

🌿 Key ingredients & WOW benefits:

✔ Vegetal collagen – strengthens hair strands and combats breakage, restoring natural elasticity and resistance
✔ Biotin – stimulates healthy hair growth and strengthens roots
✔ Tsubaki oil (Japanese Camellia) – intensely hydrates, smooths, and provides a radiant shine
✔ Optimal pH formula 5.5-6.0 – gentle on the scalp, yet effective in protecting color
✔ SLS-free, vegan & cruelty-free – true care for you and the planet

💆‍♀️ Recommended for:
Colored, dry, or porous hair that needs revitalization, UV protection, and maintaining vibrant color for longer.

📌 How to use:
Apply to wet hair, gently massage the scalp, then rinse well. Repeat if necessary. For optimal results, continue the routine with ETB Caresse Color Protect Conditioner.

🌸 Your hair will be softer, shinier, and easy to style – a true spa experience with every wash!

💖 ETB Caresse Protect Color – when care becomes art, and your hair color remains spectacular day after day!

Restore strength and elasticity to fragile hair with Yellow Reparative Conditioner, a professional conditioner created for easy detangling, intense repair, and protection against breakage. Enriched with Bond Complex, cocoa butter, and Aloetrix, this conditioner fortifies the hair shaft, maintaining hydration and sealing the cuticle for a smooth, shiny, and revitalized look.

✅ Key Benefits:

✅ Intensive repair – rebuilds the structure of damaged hair
✅ Hydration and protection – maintains moisture and prevents dehydration
✅ Reduces hair breakage – fortifies the hair fiber, providing increased resistance
✅ Easy detangling – facilitates combing, preventing tangling and fragility
✅ Natural shine – leaves hair soft, smooth, and healthy

🌿 Active Ingredients:

🔹 Bond Complex – restores and strengthens the hair, protecting it from damage
🔹 Cocoa Butter – provides deep nourishment and seals the cuticle to maintain hydration
🔹 Aloetrix Complex – a combination of aloe vera, wheat proteins, and UV filter, for protection and improved elasticity

💆‍♀️ How to use:

✔️ After shampooing, apply the conditioner to lengths and ends, avoiding the roots
✔️ Leave on for 3 minutes for the active ingredients to penetrate the hair fiber
✔️ Rinse thoroughly with lukewarm water
✔️ For optimal results, complete the routine with Yellow Reparative Molecular Serum

⭐ Our Recommendation:

🔹 For complete care of damaged hair, use the conditioner together with Yellow Reparative Shampoo and Serum for an intense repair and protection effect.

💛 Yellow Reparative Conditioner – The ideal conditioner for stronger, healthier, and more manageable hair! ✨

Puring Rehab Restructuring Mask for Curly Hair is the multi-action mask from the Rehab line for curly, frizzy, dull, and static hair. It contains silk and wheat proteins. It hydrates curls, leaving them soft, shiny, and manageable, while deeply nourishing without weighing them down.

What it does for you

• Elastic, strong, and vibrant curls, even if they are rebellious.
• Hydrated and silky hair, deeply nourished.
• Tamed frizz and a more flexible cuticle.
• Shine for both natural and permed curls.
• Weightless: curls won't fall flat.

How to use it at home

1. Wash your hair with Rehab shampoo and towel-dry.
2. Apply the mask to the lengths and ends.
3. Comb through with a wide-tooth comb to distribute it evenly.
4. Leave it on for 3–5 minutes.
5. Rinse thoroughly, then apply Rehab spray or gel.

For what hair type

For curly, wavy, frizzy, and static hair, whether natural or permed. It is not designed for straight, fine hair that only needs detangling. If you want smooth, straight hair rather than curls, try the Smoothing mask.

Active ingredients

• Wheat proteins: help curly hair become more elastic and stronger.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Shampoo for Curly Hair
• Rehab Leave-In Curl Spray
• My Eclectic Curl Fluid

ProBeauty Tip. Rinse the mask with your head tilted down and don't squeeze out all the water: leave a little moisture in your curls before applying the spray. The sweet, woody fragrance is subtle.

Puring Rehab Curly Leave-in Spray Restructuring Spray for Curls 200 ml is the leave-in spray from the Rehab line for curly hair. The formula contains silk and wheat proteins. It moisturizes, adds volume, and defines curls, leaving hair restructured and light.

What it does for you

• Defined curls, with shape, not puffed out.
• Volume for curly hair that lies flat against the head.
• Hydrated and restructured hair, without rinsing.
• Refreshed curls between washes, on the second, third, or fourth day.

How to use it at home

1. Wash your hair with Rehab shampoo and gently towel-dry.
2. Spray evenly over wet hair.
3. Clump the curls in your palms, from the bottom up.
4. Do not rinse. Let your hair air-dry or use a diffuser.
5. On non-wash days, lightly dampen your hair and spray again.

For what hair type

For curly, electrified, frizzy, and unruly hair. It is also suitable for wavy hair that loses its shape. It has nothing to define on straight hair: in that case, choose a detangling leave-in, not a curl leave-in.

Active ingredients

• Wheat proteins: help curly hair become more elastic and resistant.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Shampoo for Curly Hair
• Rehab Restructuring Mask for Curls
• My Eclectic Curl Fluid

ProBeauty Tip. On the second morning, spray directly onto the flattened curls and squeeze them in your palms for a few seconds. The milky fragrance is subtle.

Schwarzkopf Professional Fibre Clinix Fibre Sealer Cream 150 ml is a leave-in cream, not a mask: you apply it to your hair and leave it there. The brand describes it as a lightweight repairing cream that instantly and visibly seals 94% of split ends and gives long-lasting strength to all hair types.

What it does for you

• Instantly and visibly seals 94% of split ends, according to the brand's claim.
• Keeps frizz under control for up to 48 hours, with an anti-humidity effect.
• Protects hair from heat up to 230°C, so it can be used before flat-ironing or blow-drying.
• 93% less breakage of the hair strand, according to the brand's claim compared to untreated hair.
• The texture is lightweight and absorbs quickly, so it doesn't weigh the hair down.

How to use it at home

1. Apply evenly to towel-dried hair or to dry lengths and ends.
2. Distribute with your fingers or a brush, from mid-lengths down, avoiding the roots.
3. Do not rinse. The cream stays in the hair.
4. Let the hair dry completely before using the flat iron.
5. Style as usual.

Active ingredients

• Bondfinity Technology, which locks the hair's own keratin into the inner fiber.
• Leave-in repair formula, designed by the brand for all hair types.

For what hair type

For all hair types, especially hair with split ends and hair that puffs up in humidity. On very fine hair, use a small amount, only on the ends: as it is a cream, it can weigh down thin lengths.

What else you need

• Fibre Clinix Bondfinity Repairing Shampoo
• Fibre Clinix Bondfinity Treatment for Coarse Hair
• Fibre Clinix Bondfinity Light Oil
• Fibre Clinix De-Frizz Leave-In Spray
• Detangling Brush

ProBeauty Tip. Apply it to towel-dried hair before drying, not at the end on dry hair. This way, it penetrates the strand while the cuticle is still open, and the 230°C protection reaches exactly where the flat iron will pass.

💖 Discover a new dimension of hair care with ETB Caresse Hydranourish conditioner – your trusted ally for intensely hydrated, soft, and shiny hair! Specially formulated for dry, damaged, unruly, or curly hair, this professional conditioner delivers a generous dose of essential nutrients, with visible results from the very first use.

🇮🇹 Carefully produced in Italy, with a vegan, SLS-free formula, balanced pH (4.3–4.7), and enriched with premium ingredients: plant keratin, shea butter, and argan oil.

🌿 Essential active ingredients:

🌱 Plant Keratin: strengthens the hair strand from within, repairs damaged structure, and restores natural elasticity. Ideal for revitalizing fragile and lifeless hair.

🥥 Shea Butter: intensely nourishing, soothes the scalp, seals in moisture, and leaves hair smooth and soft, reducing roughness and frizz.

🪔 Argan Oil: dubbed "liquid gold," it is rich in antioxidants and vitamin E. Nourishes, provides shine, and protects hair against external aggressions and heat.

✨ Key benefits:

✔ Deep hydration and visible repair
✔ Restores elasticity, suppleness, and natural luminosity
✔ Ideal for dry, fragile, color-treated, unruly, or curly hair
✔ Creamy texture, easy to apply and rinse
✔ 100% vegan and cruelty-free formula
✔ Made in Italy – professional quality

💡 How to use: Apply the conditioner to hair washed with ETB Caresse Hydranourish shampoo, gently massage into lengths and ends, leave on for 3-5 minutes, then rinse thoroughly. For salon-like results, complete your routine with the Hydranourish Mask 1-2 times a week.

🌈 Give your hair the complete hydration experience with the ETB Caresse Hydranourish range – for a healthy, silky, and vital look, every day! 💖

L'Oréal Professionnel Metal Detox Leave-In Cream 100 ml is the high-protection cream from the Série Expert Metal Detox range. Concentrated with 1% glycoamine, it removes metals from the hair and protects the fiber from the deposition of new particles. This helps prevent hair breakage and color fading.

What it does for you

• High protection against UV rays, oxidation, brushing, and heat, thanks to UV filters.
• Intense hydration and frizz control, even in high humidity.
• Stronger and shinier hair, with color that lasts longer.
• Easier to style hair, softer and smoother.
• Melting texture, absorbed instantly, that does not weigh down the hair.

How to use it at home

1. Wash your hair and towel-dry it.
2. Apply 1–2 pumps to damp hair.
3. Distribute evenly from mid-lengths to ends.
4. If you have long or thick hair, add more, up to 4 pumps in total.
5. Do not rinse. Blow-dry your hair or let it air-dry.

For what type of hair

For all hair types and textures: colored, damaged, bleached, and natural. Works on short or long hair, straight or curly. Use daily, after any routine. It does not replace a mask when the hair needs intense hydration.

Active ingredients

• 1% Glycoamine: the patented molecule of the range, which neutralizes metal inside the hair shaft.
• Ionene: part of the cream's patented technology, along with glycoamine.
• UV Filters: protect the hair from UV rays and the oxidation they cause.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Pre-Shampoo Treatment 250 ml

ProBeauty Tip. On fine hair, start with a single pump and add more only if the ends still feel dry. It is better to add a little at a time than to apply too much at once.

Londa Professional Velvet Oil Hair Treatment 750 ml is the rinse-out treatment from the Velvet Oil range. It helps repair and revitalise hair, leaving it looking and feeling healthy. The 750 ml size is the same treatment Londa offers for salons.

What it does for you

• Well-nourished hair with a natural shine.
• Restored suppleness: the hair becomes soft to the touch again.
• Deep care, not just on the surface of the hair.
• Healthy-looking and feeling hair, immediately after rinsing.
• A short break of 5–10 minutes, easy to fit into your home routine.

How to use it at home

1. Wash your hair with Velvet Oil shampoo and towel-dry.
2. Massage the treatment into damp hair.
3. Leave on for 5–10 minutes.
4. Rinse thoroughly.
5. Finish with 1–2 pumps of light Velvet Oil on the lengths and ends, if you use it.

For what hair type

For hair that looks dry, dull or tired and needs nourishment and shine. On fine hair, use sparingly and focus on the lengths. If your hair is breaking or very weakened by bleaching, a rebuilding mask, such as Fiber Infusion, is more suitable.

Active ingredients

• Argan oil: the key ingredient in the Velvet Oil range, for nourished, supple and shiny hair.
• Vitamin E: complements argan oil in caring for the hair.

What else you need

• Velvet Oil shampoo with argan oil
• Light Velvet Oil 100 ml
• Protect It spray with heat protection

ProBeauty tip. The 750 ml size is the most advantageous if you have long hair or use it every time you wash. To avoid damaging it, divide your hair into four sections and apply the treatment section by section, from the mid-lengths to the ends.

💖 Discover a new dimension of hair care with ETB Caresse Hydranourish Mask – a luxurious treatment created especially for revitalizing dry, dull, damaged, or unmanageable hair. Made in the heart of Italy 🇮🇹, this professional, vegan, SLS-free formula combines expertise and passion for beauty with precious active ingredients for a visible transformation from the first use. pH: 4.3–4.7

🌿 Key Ingredients:
🌱 Vegetable Keratin – strengthens the hair strand from within, restores elasticity, and prevents breakage. Hair becomes visibly more resistant, supple, and healthy.
🥥 Shea Butter – deeply moisturizes, smooths unruly strands, and forms a protective layer that prevents dryness and external aggressions.
🪔 Argan Oil – provides a boost of shine, smoothness, and intense hydration, while protecting hair against damage and dehydration.

✨ Remarkable Benefits:
✔ Intensely nourishes and regenerates the hair strand
✔ Restores suppleness, elasticity, and natural shine
✔ Ideal for dry, fragile, curly, or chemically treated hair
✔ Improves texture and facilitates styling
✔ 100% vegan, cruelty-free, clean and responsible formula
✔ Recommended for professional and home use

💡 How to use:
Apply the mask to clean, damp hair (after shampooing), from mid-lengths to ends. Leave it on for 5–10 minutes, then rinse thoroughly with lukewarm water. For spectacular results, use in conjunction with the Hydranourish Shampoo and Conditioner from the same range.

🌈 Treat your hair to an infusion of hydration and vitality! Choose ETB Caresse Hydranourish – the professional mask that transforms your daily care routine into a salon experience! 💆♀️✨💖

Puring Richness Leave-in 2Phase 200 ml is the nourishing two-phase leave-in conditioner from the Richness line. It is ideal for dry, frizzy, and treated hair, especially fine hair. It detangles, nourishes, and hydrates, leaving hair full of life and radiant.

What it does for you

• Very easy detangling for fine and fragile hair.
• Weightless hydration, thanks to the light and balanced formula.
• Volume and lightness for delicate hair.
• Protection for hair stressed by chemical treatments and the weather.
• Radiant hair, with more vitality.

How to use it at home

1. Shake the bottle well.
2. Wash your hair and gently towel-dry it.
3. Spray onto the lengths and ends.
4. Gently massage and comb through.
5. Do not rinse. Dry and style as usual.

For what hair type

For fine and dry hair that has been chemically treated, gets tangled, and falls flat without volume. If you have thick and very dry hair, the Richness rinse-out conditioner and oil will nourish it more intensely.

Active ingredients

• Avocado: the key ingredient in the Richness line, it deeply nourishes dry and stressed hair.
• Almond oil: nourishes and adds shine to the hair.
• Wheat proteins: help fine hair look fuller and detangle easily.

What else you need

• Richness Nourishing Shampoo
• Richness Intensive Mask
• Richness Nourishing Conditioner
• Richness Hair Oil

ProBeauty Tip. On fine hair, spray more on the ends and very little towards the roots. Then dry with your head tilted forward to maintain volume. The fragrance is orange and green apple.

🌟 10 benefits in a single product for perfectly renewed hair! 🌟

L'Oréal Professionnel Absolut Repair 10-in-1 is a multifunctional treatment oil, enriched with wheat germ and the powerful Gold Quinoa + Protein complex, specially designed to repair, nourish and protect damaged hair. With a lightweight formula that doesn't weigh hair down, this treatment provides shine, smoothness, and protection against external aggressors.

💛 The 10 key benefits:
✔ Deep nourishment and hair fiber restoration
✔ Intense repair for damaged hair
✔ Softness and suppleness
✔ Soft and silky hair to the touch
✔ Easy detangling and reduced frizz
✔ Intense hydration without greasiness
✔ Ease of styling and heat protection
✔ Spectacular shine for a healthy look
✔ Protective shield against external factors
✔ Smoothing and discipline for unruly strands

How to use:

1️⃣ Apply 1-2 sprays to damp, towel-dried hair
2️⃣ Distribute evenly through lengths and ends
3️⃣ Do not rinse – leave in and style hair as desired

✨ Perfect for all hair types, providing hydration, protection, and extra shine! ✨

L'Oréal Professionnel Vitamino Color Mask for Color-Treated Hair is the mask from the Série Expert Vitamino Color range. It provides intense protection and repair without weighing hair down. It has a gel texture and is made for sensitive colors that fade quickly.

What it does for you

• Color protected against oxidation, fading, and pigment runoff during washing.
• Strengthened, nourished, and soft hair, without feeling weighed down.
• Repairs damaged areas of the color-treated hair strand and coats them in a lightweight film that protects it from daily wear and tear.
• Resistance from roots to ends, for vibrant color.
• Gentle care, suitable even for the most sensitive colors.

How to use it at home

1. Wash your hair with Vitamino Color shampoo and squeeze out excess water.
2. Apply the mask to clean, wet lengths and ends.
3. Leave it on for 3 minutes.
4. Rinse thoroughly, then follow with the 10-in-1 spray, if you use it.

For what hair type

For sensitized, highlighted, or weakened color-treated hair. The gel texture is lightweight, so it also works on fine hair. If you have thick color-treated hair and want a rich, creamy mask, look at the Vitamino Color Spectrum mask. The mask does not neutralize yellow tones.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of the color-treated hair strand.

What else you need

• Vitamino Color Shampoo for Color-Treated Hair
• Vitamino Color 10-in-1 Leave-In Spray
• Vitamino Color Conditioner 200 ml
• Vitamino Color Shampoo and Mask Set

ProBeauty Tip. Squeeze excess water out of your hair before applying the mask. On hair that is too wet, the gel texture becomes diluted and does not reach the lengths well. Then comb through with a wide-tooth comb to distribute it all the way to the ends.