Wella Professionals · EIMI Texture

This is a strong hold matte styling paste that provides a long-lasting look. Eimi Rugged Texture Paste suits any hair type, resulting in a textured, robust, and durable hairstyle. It is easy to apply and washes out easily. Apply to dry hair with your fingers.

Features:

-Matte effect

-Strong hold styling paste

-Durable and robust hairstyle

How to use: Apply to dry hair with your fingers, styling as desired.

Wella Professionals EIMI Texture Touch Styling Clay 75 ml is a matte paste that lets you restyle your hair as often as you like. The formula with minerals and beeswax provides hold and flexibility. It offers light hold, level 1, and a natural, non-shiny finish.

What it does for you

• Restylable hair all day, using only your fingers.
• Light, flexible hold (level 1).
• Matte, natural finish with no shine.
• Definition for strands and ends without a heavy look.
• Minerals that care for your hair while you style it.

How to use it at home

1. Take a small amount and rub it between your palms until evenly distributed.
2. Work it through dry hair.
3. Shape your hair as desired using your fingers.
4. The next day, restyle your hair as often as needed.

For what hair type

For short and medium-length hair that you want to look natural, textured, and flexible. It also works on the ends of a bob. It is not suitable if you want a fixed or shiny hairstyle: it offers light hold and a matte finish.

Active ingredients

• Minerals: care for the hair and support texture.
• Beeswax: provides moldable hold and flexible definition.

What else you may need

• EIMI Rugged Texture Matte Paste, strong hold
• EIMI Dry Me Dry Shampoo, for texture
• EIMI Mistify Me Light Hairspray, for finishing
• Invigo Volume Boost Shampoo, for washing

ProBeauty tip. In the morning, use only a very small amount. The next day, when your hairstyle starts to fall, rub your fingers together and run them through your hair: the clay reactivates and takes shape again. Do not add more product unless absolutely necessary.

Wella Professionals EIMI Shape Shift Styling Gum 150 ml is an elastic gum that lets you create defined or tousled hairstyles. It leaves hair shiny with flexible hold, level 2. Wella says it also helps protect hair from the effects of UV rays.

What it does for you

• Flexible control over shape and texture.
• Defined or tousled hairstyles, however you style it.
• Shiny finish that is not greasy.
• UV protection.
• The hairstyle can be reshaped over the days.

How to use it at home

1. Take a generous amount and rub it between your fingers.
2. Work it into dry or towel-dried hair.
3. For a defined look, pull the strands with your fingers in the desired direction.
4. For a tousled look, tease the hair with your fingertips.

For what type of hair

For short and medium hair where you want texture and shine, but also the freedom to change your hairstyle. On very fine hair, start with a small amount of product. If you need a hairstyle that does not move at all, choose a strong-hold gel. For a matte look, choose Texture Touch.

What else you need

• EIMI Sculpt Force Gel, extra strong hold
• EIMI Texture Touch Clay, matte finish
• EIMI Mistify Me Light Hairspray, for the finish
• Invigo Volume Boost Shampoo, for washing

ProBeauty tip. On short hair, apply the gum to towel-dried hair and dry it with your fingers, without a brush. You get texture, and when dry, you just adjust it. Over the days, warm the strands between your fingers and reshape them.

Wella Professionals EIMI Sculpt Force Hair Gel 125 ml is the strongest hold gel in the EIMI Texture range. Wella describes it as a fast-drying, flexible gel for rock-solid hairstyles with intense shine. It also helps protect hair from the effects of UV rays.

What it does for you

• Extra-strong hold (level 4), for hairstyles that won't budge.
• Intense shine and clearly defined strands.
• Fast drying, so you can style precisely.
• Wet look when applied to wet hair.
• UV protection.

How to use it at home

1. Put a little gel in the palms of your hands.
2. For sculpted hairstyles: work it into dry hair and style immediately.
3. For a wet look: apply it to wet hair and let it air-dry.
4. Add gel only to areas that need more hold.

For what hair type

For short or medium-length hair that you want to give clear shape: slicked-back hair, mohawks, and sleek hairstyles. It also works on long hair tied back tightly. For a casual, flowing hairstyle, it's too strong: choose Pearl Styler.

What else you need

• EIMI Rugged Texture Matte Paste, for a matte look
• EIMI Texture Touch Clay, light hold
• EIMI Super Set Hairspray, for final hold
• Invigo Volume Boost Shampoo, for washing

ProBeauty tip. For slicked-back hair, pull the gel through with a fine-tooth comb, then smooth it over with the palm of your hand. The comb creates lines, while the palm gives an even shine. The gel washes out in the evening with shampoo.

Wella Professionals EIMI Pearl Styler Texturizing Gel 100 ml is the gel you use to create textured hairstyles with a pearlescent shine. Wella gives it a strong yet flexible hold, level 3. The formula helps protect hair from the effects of UV rays.

What it does for you

• Strong, flexible hold (level 3).
• Subtle pearlescent shine on every strand.
• Easy-to-mess-up texture that you can style with your fingers.
• Control over your hairstyle, without a cardboard-like finish.
• UV protection.

How to use it at home

1. Place 1–2 pumps of gel in the palms of your hands.
2. Work it into dry hair to add texture or mess up your hairstyle.
3. For more hold on short hair, apply it to wet hair.
4. Then dry with a hairdryer, styling with your fingers.

For what hair type

For short and medium-length hair that you want to add texture and shine to, without a wet look. Works on all hair types. If you want a completely fixed, sculpted hairstyle, choose Sculpt Force, which provides a stronger hold. For a matte look without shine, choose Rugged Texture.

What else you need

• EIMI Sculpt Force Gel, extra-strong hold
• EIMI Rugged Texture Matte Paste, matte finish
• EIMI Mistify Me Strong Hairspray, for the final touch
• Invigo Volume Boost Shampoo, for washing

ProBeauty Tip. Rub the gel well between your palms until it becomes transparent, then only touch the ends of the strands. Leave the roots free, and the texture will show more clearly. If you have applied too much, run your fingers through the hair and redistribute the gel.