Wella Professionals · Shinefinity

Wella Professionals Shinefinity Glaze Demi-Permanent Color 60 ml is Wella's Zero Lift color glaze: it deposits tone and shine without opening the hair's natural color. It is an ammonia-free gel-cream that is mixed 1:1 with Shinefinity Activator. Wella makes it for natural, colored, chemically treated, porous hair, or hair with white strands.

What it does for you

• Refreshes or changes the reflection without opening the color: Zero Lift means zero opening.
• Gives a shine you can feel, because it smooths the cuticle and leaves the hair silky.
• Translucent and natural result, which preserves the play of light and shadow in the hair.
• Does not run: the gel-cream stays on the strand.
• Formula without ammonia, silicones, alcohols, and direct pigments, without ingredients of animal origin.
• Adjust the shade with the boosters 00/66 violet, 00/89 blue, and 00/56 pink.

How to use it at home

1. Perform the allergy test 48 hours before: 5 g of glaze with 5 g of activator, on 1 cm² in the crook of the elbow, left uncovered for 45 minutes.
2. Put on gloves and mix the glaze with Shinefinity Activator in a 1:1 ratio, for example, 60 ml of glaze with 60 ml of activator.
3. Apply evenly to washed and towel-dried hair, from roots to ends. On dry hair, the result is more intense. If you have roots, start with them.
4. Leave for up to 20 minutes without heat or 15 minutes with heat, for a more intense result. Wella warns that a time under 20 minutes may shorten the color's longevity.
5. At the end, add a little water, emulsify, rinse, and wash with shampoo. Apply conditioner only if the hair needs it.

For what type of hair

For natural or colored hair that you want to give shine or another reflection, for bleached blonde hair that needs toning, and for lengths that have lost their color. Shinefinity does not open: a lighter shade than your base will not result. For another level, you first need bleaching or permanent color.

Active ingredients

• Balanced pH Technology: the low and balanced pH makes the cuticle swell minimally, so the glaze deposits tone without opening the natural color.
• Moisturizing lipids, which nourish the strand and smooth the cuticle, for a silky hair sensation.

What else you need

• Shinefinity Bottle Activator 2%, 1:1 ratio
• Nitrile gloves, size M
• Disposable coloring cape
• Wella Elements Renewing Shampoo
• Invigo Brilliance Mask for colored hair

ProBeauty tip. If the lengths are only slightly faded, apply the glaze first to the roots and only after 15 minutes pull it through the lengths, for the last 5 minutes. Wella recommends exactly this step for a subtle refresh, without ends that are too dark.

Wella Professionals Shinefinity Bottle Activator 2% 60 ml is the activator for Shinefinity Zero Lift color-depositing treatments. The Bottle version is designed for quick application from the applicator bottle and is easy to spread through all the hair. Mix it 1:1 with your chosen Shinefinity shade.

What it does for you

• Activates the Shinefinity treatment, which is mixed with it in a 1:1 ratio.
• Keeps the pH under control throughout the coloring process, thanks to a specially formulated buffering system.
• Applies quickly from the bottle: Wella recommends Bottle Activator for speed and Brush & Bowl for precision.
• The mixture does not drip: it has a gel-cream texture and spreads cleanly.
• The mixture is ammonia-free and silicone-free, without alcohols or ingredients of animal origin.

How to use it at home

1. Put on gloves and mix the Shinefinity treatment with the activator in a 1:1 ratio in the applicator bottle.
2. Apply evenly to washed hair that has been towel-dried, from roots to ends. The result is more intense on dry hair.
3. Leave on for up to 20 minutes without heat. With heat, 15 minutes will give a more intense result.
4. At the end, add a little water and emulsify to avoid staining the skin. Rinse and wash with shampoo.

For what hair type

For anyone who already has a Shinefinity Zero Lift treatment and wants to apply it from the bottle. The activator alone does not color and is not used with other dyes or bleaches. Shinefinity does not lighten the natural color: if you want a lighter shade, you need to bleach first.

Active ingredients

• pH buffering system (Balanced pH Technology): keeps the pH low and balanced, so the cuticle swells minimally, and the treatment deposits tone without lightening the natural color.

What else you need

• Nitrile gloves, size M
• Disposable coloring cape
• BlondorPlex 9 powder, if you want to lighten the hair first
• Ultimate Color shampoo for colored hair
• Elements Renewing shampoo

ProBeauty tip. Perform the allergy test 48 hours beforehand: mix 5 g of treatment with 5 g of activator and apply to 1 cm² in the crook of the elbow. Leave uncovered for 45 minutes, rinse, and monitor the area for two days.