Serums and Oils

Wella Professionals Oil Reflections Light Hair Oil 100 ml is the lightweight finishing oil of the Oil Reflections line, made for fine and normal hair. It nourishes the hair strand without weighing it down and immediately gives it shine, with subtle highlights. You can use it for care, styling, and finishing.

What it does for you

• Instant shine, with subtle light highlights.
• Nourishment without weight, designed for fine hair strands.
• Smooth and soft surface, thanks to camellia oil.
• Less frizz and hair that is easier to style.
• Three roles in one bottle: care, styling, and finishing.

How to use it at home

1. Put 1–3 pumps in the palms of your hands.
2. Distribute the oil on the lengths and ends of towel-dried hair.
3. Style as usual.
4. On dry hair, add a small amount for a shiny finish.

For what type of hair

For fine and normal hair, which quickly becomes weighed down by regular oils. Wella says it can be used on any hair type. However, if you have thick, open, or very dry hair, the Oil Reflections smoothing oil, with macadamia and avocado, is the option designed for all thicknesses.

Active ingredients

• Camellia seed oil: known for its smoothing properties.
• Oleology Program: helps protect the natural lipids of the hair strand, so its surface remains smooth and reflects light.
• Vitamin E: complements the care of the lengths.

What else you need

• Oil Reflections Luminous Reveal Shampoo
• Oil Reflections Luminous Instant Conditioner
• Oil Reflections Luminous Reboost Mask
• Oil Reflections Smoothing Oil for thick hair

ProBeauty tip. On fine hair, start with a single pump, applied only to the last few centimeters. Add more only after you see the result on dry hair, because it is much easier to add than to wash out an excess of oil.

✨ Intense regeneration. Protection. Hydration. Instant shine!
Transform your dry and damaged hair with this professional leave-in elixir, specially created to restructure and revitalize the hair fiber from the very first application.

🧪 Top professional formula:

L'Oréal Absolut Repair oil is enriched with wheat germ oil, rich in essential proteins for hair repair and strengthening. The vegan formula acts deeply, seals the cuticle, and provides an ultra-velvety finish without weighing down the hair.

🌟 10 benefits in one product:

1. Intense nourishment for the hair strand

2. Repairs damaged structure

3. Leaves hair silky and soft to the touch

4. Instantly detangles unruly hair

5. Provides deep hydration

6. Increases manageability – ideal for styling

7. Restores natural shine

8. Protects hair from external aggressors

9. Smooths and reduces frizz

10. Visibly transformed hair, from the first application

🌿 Clean and responsible formula:

✔️ Sulfate-free
✔️ Free from animal-derived ingredients
✔️ Vegan
✔️ Produced with 100% renewable energy
✔️ No rinse required

🧴 Recommended use:

1. Spray a small amount on damp hair (towel-dried), focusing on lengths and ends

2. Do not rinse

3. Style as usual

💡 Avoid contact with eyes – if contact occurs, rinse thoroughly.

🔬 Key ingredients:

• Cyclopentasiloxane & Dimethiconol – for smoothing and protection
• Wheat germ & rice oil – deep repair and emollients
• Linalool, Hexyl Cinnamal, Citral, Limonene – elegant, salon-like fragrance

🎀 Ideal for: dry, damaged, fine or normal hair.
💛 The result: silky, nourished, vibrant, and easy-to-style hair – just as it deserves!

Indola Split End Repair Serum is an effective serum formulated to repair and prevent split ends. Enriched with guar derivative and vegan keratin, this serum seals damaged ends without weighing down or making hair greasy. It offers up to 95% protection against breakage and maintains the vibrant shine of hair color.

Benefits:

·         Prevents and repairs split ends: Seals damaged ends, leaving hair soft and flexible.

·         Breakage protection: Offers up to 95% protection against hair breakage.

·         Lightweight texture: Guar derivative prevents hair from becoming greasy or weighed down.

·         Color Protect Technology: Maintains the intensity and shine of hair color.

·         Deep repair: Strengthens and improves overall hair health.

Key ingredients:

1.       Guar derivative: Nourishes and protects hair, providing a lightweight texture with no greasy residue.

2.       Vegan keratin: Strengthens the hair fiber structure, helping to repair and prevent split ends.

3.       Color Protect Technology: Maintains vibrant color and protects the shine of colored hair.

How to use: Apply a small amount of Indola Split End Repair Serum to the ends of damp or dry hair. Do not rinse. Use regularly for optimal results, preventing future damage and keeping hair strong and shiny.

Discover Schwarzkopf Professional Osis Session Label Finishing Serum, The Serum, a versatile finishing product that smooths and adds shine to hair while preventing split ends, flyaways, and frizz. With an ultra-lightweight texture, this serum is suitable for all hair types and delivers impeccable results.

Features:

Ultra-Lightweight Texture: The serum has a perfect consistency, making it easy to apply and distribute evenly throughout the entire length of the hair.
Smoothing: Its advanced formula helps to smooth the hair fiber, giving it a silky and pleasant feel.
Intense Shine: Gives your hair an intense and healthy shine, highlighting the natural beauty of each strand.
Prevents Split Ends: The serum protects hair ends, prevents the appearance of split ends, and improves the overall look of the hairstyle.
Anti-Frizz Effect: Helps reduce frizz and flyaways, ensuring a polished and neat hairstyle.
Does Not Weigh Down Hair: Its lightweight formula does not weigh down the hair fiber and does not leave hair heavy or sticky.

How to Use:

Gently massage the serum between your palms to warm the product.
Apply the serum evenly to the lengths and ends of your hair, avoiding the roots.
Style and shape your hair as desired to achieve the desired result.

Transform your hairstyle with Schwarzkopf Professional Osis Session Label Finishing Serum and enjoy smooth, shiny, and healthy hair every day!

STMNT Statement Grooming Goods Serum is a daily care product from the STMNT Care line, designed for hair and beards 150 ml. The brand describes it as a blend of a serum and a tonic: it strengthens and nourishes dry hair and beards, balances hydration, and soothes the scalp. It is leave-in.

What it does for you

• Soothed scalp and stronger hair.
• Nourished hair and beard, with balanced hydration.
• Light and silky-soft hair.
• Helps with cutting and shaving: the brand also recommends it as a base for these services.
• Free from silicone oils, vegan formula, with a citrus and lavender fragrance and tonka beans.

How to use it at home

1. Wash your hair, preferably with Hydro Shampoo, and towel-dry it.
2. For hair and scalp: apply the serum to the scalp and hair.
3. Massage it into the scalp before blow-drying. Do not rinse.
4. For the beard: spread an appropriate amount in the palms of your hands and apply to a damp beard. Do not rinse.

For what hair type

It is designed for dry hair and beards and for scalps that need soothing. You can use it daily on hair of any length. It is not a styling product: it does not provide hold, so apply your favorite pomade or paste after.

Active ingredients

• Allantoin and bisabolol: the brand includes them to soothe the scalp.
• Vitamin E: cares for dry hair and beards.
• Panthenol: helps hydrate and makes hair easier to comb.

What else you need

• Hydro Shampoo, recommended before the serum
• STMNT Shampoo with activated charcoal
• STMNT Conditioner for hair and beards
• Beard Oil

ProBeauty tip. Apply the serum directly to the scalp with your fingertips and massage for one minute before blow-drying. Hair remains light and silky without looking weighed down.

Schwarzkopf Professional Bonacure Color Freeze Shine Savior 150 ml is the no-rinse shine serum from the Color Freeze line, part of the Clean Performance generation. It has a lightweight texture that smooths and strengthens the hair fiber without weighing it down. It protects hair from blow-drying heat and helps preserve its color.

What it does for you

• Shine for color-treated hair that has lost its radiance.
• Color-treated results last longer, and the shade looks more vibrant.
• Protection when blow-drying.
• Smoother hair fiber and hair that is easier to style.
• Vegan formula, silicone-free.

How to use it at home

1. After washing, towel-dry your hair thoroughly.
2. Place 2–5 g of serum in the palms of your hands.
3. Distribute evenly through the lengths and ends.
4. Do not rinse; blow-dry and style.

For what hair type

For color-treated or highlighted hair that looks dull and is prone to frizz. If you have very fine hair, start with the minimum amount. If you need more detangling, a spray conditioner is the better choice.

Active ingredients

• pH 4.5 Balancer Technology: brings the hair fiber to the optimal pH of 4.5, tightens the internal structure, and keeps color pigments locked inside the fiber.
• Vegan keratin: fills damaged areas inside the hair fiber and restores its strength and elasticity.
• Cell Equalizer Technology: seals the hair fiber surface so that water and blow-drying no longer wash out the color.

What else you need

• Color Freeze pH 4.5 Shampoo
• Color Freeze pH 4.5 Conditioner
• Color Freeze No-Rinse Spray Conditioner

ProBeauty Tip. Apply the serum last, to damp hair after the spray conditioner, and only then turn on the blow dryer. If you want more shine after styling, take a drop between your palms and touch only the surface of the hair.

💛 Nourish, repair, and add shine to your curls! 💛

Discover Kérastase Curl Manifesto Huile Sublime Repair, an ultra-nourishing multi-purpose oil, specially created for wavy, curly, and coily hair. This luxurious formula provides intense hydration, reduces frizz, and protects hair against external aggressors, leaving curls elastic, defined, and silky.

✨ Why choose Curl Manifesto Huile Sublime Repair?
✔ Nourishes and repairs – Restores elasticity and vitality to curly hair.
✔ Fights frizz – Provides instant smoothness and long-term control.
✔ Protection against external factors – Shields the hair fiber against humidity and pollution.
✔ Radiant shine – Gives hair a healthy look, without feeling heavy.
✔ Maximum versatility – Can be used on both wet and dry hair.

🌿 Key ingredients:
🔹 Manuka Honey – Powerful natural humectant, rich in nutrients and antioxidants.
🔹 Ceramides – Fortify the hair fiber and prevent moisture loss.
🔹 Nourishing oils – Provide shine and protection, leaving hair silky.

💆‍♀️ How to use:
✨ On wet hair: Apply 1-2 drops to lengths and ends for hydration and definition.
✨ On dry hair: Use for added shine and to control static.
✨ As an intensive treatment: Apply a generous amount and leave on overnight.

🌟 Ideal for:
🔹 Wavy, curly, and coily hair, lacking hydration and definition.
🔹 People who want defined, soft, and vital curls.
🔹 Daily use, without feeling heavy.

💛 Transform your hair care routine and enjoy healthy, silky, and perfectly defined curls with Kérastase Curl Manifesto Huile Sublime Repair! 💛

🌞Protect your color and restore its intensity with Yellow Professional Color Care Serum, the ultra-light professional serum dedicated to color-treated hair, which prolongs color beauty and protects against aggressive external factors! 💛

Created to seal the cuticle and prevent color oxidation, this serum becomes your ideal ally in maintaining vibrant, shiny, and healthy hair. Perfect for daily use, on wet or dry hair.

✨ What makes this serum special?
✔️ Protects color from UV rays and styling heat
✔️ Prevents fading caused by frequent washing
✔️ Hydrates, disciplines, and improves combability
✔️ Provides intense reflections and radiant shine
✔️ Lightweight texture, no heavy feel – ideal for any type of color-treated hair

🌿 Active ingredients with professional benefits:
🔹 Color-Lock Complex – white radish, magnolia, and rosemary extract for complete protection against UV rays and oxidation
🔹 Pro-Shine Complex – a combination of grape, lemon, apple, and wheat bran extract for intensifying and fixing the color
🔹 Aloetrix – aloe vera, wheat proteins, and UV filter for hydration, protection, and manageability

💆♀️ How to use:
Apply a suitable amount to damp lengths, after conditioner or mask. Can also be used on dry hair, as a finish, for extra shine and smoothness.

💖 Rediscover the beauty of your color-treated hair with Yellow Color Care Serum – for intense color, lasting shine, and a perpetually flawless look!

Yellow Liss 10-in-1 Serum is the leave-in serum from the Liss line, with 10 benefits for unruly hair. It has a lightweight texture, detangles, reduces frizz, and protects hair from heat when drying or straightening it. It is the final step in the Liss routine, after shampoo and conditioner or a mask.

What it does for you

• Less frizz and static, even in humid weather.
• Easy detangling on wet hair, without pulling.
• Heat protection up to 230°C, plus UV protection.
• Neater ends: prevents split ends and seals the cuticle.
• Shine on hair that looks dull after styling.
• Vegan formula, without ingredients of animal origin.

How to use it at home

1. Wash your hair with Liss Smoothing Shampoo and apply Liss conditioner or mask.
2. Towel-dry your hair until it is only damp.
3. Distribute the serum through the lengths and ends, then comb through.
4. Dry and style as you like, with a hairdryer or flat iron.

For what hair type

For unruly, frizzy hair that gets static and is frequently styled with heat. For very fine hair, start with a small amount so as not to weigh it down.

Active ingredients

• KeraVeg: a plant-based alternative to animal-derived keratin, with amino acids from soy and wheat. It has antioxidant properties and protects the hair fiber from damage.
• Amaranth: rich in emollients, proteins, mineral salts, and vitamin E. It nourishes and coats the hair fiber in a shield that keeps moisture out.
• Aloetrix: a complex of aloe vera, wheat proteins, and UV filter, for hydration and easy detangling.

What else you need

• Liss Smoothing Shampoo
• Liss Smoothing Mask
• Liss Smoothing Conditioner
• Detangling brush

ProBeauty tip. Put the serum in the palms of your hands, rub them together gently, and run them through the hair from the mid-lengths to the ends. This way, you distribute it evenly and prevent all the product from gathering in a single strand.

Kérastase Première Sérum Filler Fondamental is the leave-in serum from the Première range, with a lightweight texture, for any damaged hair. It seals the cuticles and protects the hair fiber surface, while filling the fiber and strengthening its resistance. Hair is protected from humidity and heat up to 230°C.

What it does for you

• Heat protection up to 230°C, for blow-drying and flat-ironing.
• Less frizz and static, even in humid weather.
• Fills the fiber and strengthens its resistance.
• Velvety, smooth and supple hair, easy to style.
• Protects against calcium from hard water.

How to use it at home

1. Wash your hair and towel-dry it.
2. Apply the serum to the lengths and ends.
3. Do not rinse.
4. Blow-dry and style as you like.

For what hair type

For any damaged, bleached or processed hair that frizzes and gets static. It is suitable if you frequently use a blow-dryer or flat iron. If you only want shine on healthy hair, a light oil is enough.

Active ingredients

• Peptide: a chain of amino acids that "fills" the hair fiber surface with matter.
• Glycine: an amino acid that, after calcium is removed, enters the inner layer of the fiber and repairs it deeply.

What else you need

• Première Bain Décalcifiant Réparateur Shampoo
• Première Fondant Fluidité Réparateur Conditioner
• Première Masque Filler Réparateur Mask
• Première Huile Gloss Réparatrice Oil

ProBeauty Tip. Start with a little serum and add more only if the ends still feel rough. On fine hair, too much product leaves it flat and without volume.

✨ Repair 2 years of damaged hair from the very first use with L'Oréal Professionnel Serie Expert Absolut Repair Molecular bi-phase oil!
Its innovative formula with 2% peptide bonds and 5 amino acids reconstructs the hair's molecular structure, giving it elasticity, strength, and a visibly healthier appearance.

🌟 Key benefits:
✔ Deeply repairs damaged and very damaged hair.
✔ Provides up to 100 hours of intense shine.
✔ Anti-frizz control for up to 3 days.
✔ Lightweight texture – does not weigh hair down.
✔ Hair becomes stronger, more flexible, and more supple.
✔ Suitable for all types of damaged and dull hair.

🌿 L'Oréal Professionnel's commitment:

• Sulfate-free.

• Packaging with up to 20% less plastic.

• Product made with 100% renewable energy.

• No animal testing.

💡 How to use:
Shake well before use to activate the two phases. Apply 1-2 pumps to wet or dry hair, avoiding the roots. No rinsing required.

👉 Ideal for visibly repaired, disciplined hair with a radiant shine, just like after a salon visit.

Kérastase Blond Absolu L'Huile Cicagloss Refillable Oil 75 ml is the oil from the Blond Absolu range, in the refillable glass bottle. It deeply hydrates blonde hair and helps it recover after bleaching or highlights. The shine is visible immediately, without rinsing.

What it does for you

• Deep hydration for every strand, in a light veil.
• Strengthens the fiber damaged by bleaching or highlights.
• Instant shine on blonde hair, without a greasy effect.
• Versatile: texture before drying, finish after styling.
• Endlessly refillable glass bottle; refill it with the 75 ml refill.

How to use it at home

1. Place 1 or 2 drops in the palms of your hands and warm them up slightly.
2. Apply to the lengths and ends, on damp or dry hair.
3. Dry and style as you prefer. Do not rinse.
4. You can return during the day with a drop on the ends, for shine.

For what type of hair

For bleached blonde hair, highlighted or dry after bleaching, of any thickness. On very fine hair, one drop is enough. It does not correct the shade: for yellow tones you need Bain Ultra-Violet.

Active ingredients

• Edelweiss: a flower that grows in the Swiss Alps, at over 3000 meters; it is rich in antioxidants, protects hair from daily damage and fortifies the sensitized fiber.

What else you need

• Kérastase Bain Lumière Shampoo for blonde
• Kérastase Cicaflash Conditioner
• L'Huile Cicagloss 30 ml and 75 ml refill
• Kérastase Masque Cicaextreme Mask
• Kérastase Blonde Guard leave-in spray

ProBeauty tip. Apply the oil first to the ends, where the blonde is driest, and only what remains in the palms to the lengths. On bleached hair, one drop applied in the evening to the ends keeps it less rough the next day.

🌞 Pamper your hair with advanced sun protection with Alfaparf Semi di Lino Sunshine Biphase Protective Oil, a biphase hair oil specially designed to hydrate, protect, and preserve the beauty of cosmetic color in the most demanding summer conditions.

☀️ The innovative biphase formula instantly creates a protective veil around the hair strand, shielding it from UV radiation, wind, salt, chlorine, and other aggressive external factors. At the same time, it locks in moisture within the hair fiber, for supple, smooth, and radiant hair.

💧 Enriched with the active ingredient Sun Shield, this oil protects the hair's internal structure against oxidation and degradation caused by the sun, supporting scalp health and leaving hair silky, easy to comb, and visibly healthier.

🌿 Vegan formula, friendly to hair, scalp, and nature. It contains no animal-derived ingredients, and its light biphase texture does not weigh hair down at all, making it ideal for daily use or reapplication throughout the day.

👃 The subtle floral-fruity scent, complemented by delicate woody and musk notes, transforms each spray into a pleasant and invigorating sensory experience.

✨ Key Benefits:
– Effective UV protection against UVA/UVB rays
– Prevents color and hair fiber degradation
– Controls frizz and leaves hair smooth and shiny
– Hydrates without weighing down
– Light biphase texture, ideal for summer
– Can be applied multiple times during the day
– Suitable for all hair types, especially color-treated or dry hair
– Vegan and gentle formula for the scalp
– Sustainable packaging, made from recyclable plastic

💇♀️ How to use:
Shake the bottle well before each use. Spray on lengths and ends, on damp or dry hair, before and during sun exposure. Reapply whenever needed to keep hair protected, hydrated, and shiny.

⚠️ Caution: This product offers protection only for hair. It is not intended for skin application.

🌞 Alfaparf Semi di Lino Sunshine Biphase Oil – your summer shield for healthy, shiny, and impeccably protected hair!

Discover the 10-in-1 multifunctional fluid Schwarzkopf Professional BC Bonacure Sun Protect, designed to offer excellent protection against environmental factors and maintain the health and vitality of your hair. This multifunctional fluid is an ideal solution for sunny days, ensuring that hair remains hydrated, protected, and easy to style.

Benefits

The professional sun protection fluid offers multiple benefits for hair, transforming it into healthy and shiny locks:

• Hydration and smoothing: The product's special formula gives hair unparalleled softness, leaving it smooth and pleasant to the touch.
• Regeneration: Active ingredients help regenerate damaged hair fibers, restoring its structure and strength.
• UV Protection: This fluid is infused with UV filters that protect hair against the harmful effects of the sun, preventing dryness and discoloration.
• Pleasant fragrance: Leaves hair lightly fragranced, providing a fresh sensation that lasts all day.
• Easy detangling: Simplifies the combing and styling process, making detangling wet or dry hair an effortless activity.

Key Ingredients

The Sun Protect product is enriched with vitamins and natural extracts that provide nutrition and fortify the hair. This moisturizing complex ensures an effective barrier against ultraviolet radiation and other environmental stressors.

How to Use

To benefit from all the advantages of Schwarzkopf Professional BC Bonacure Sun Protect Hair Fluid, apply the product evenly to dry or wet hair. No rinsing required. Style your hair as usual, whether you choose to air dry or use a professional hairdryer. The product is perfect for daily use, being a reliable ally in the fight against the harmful effects of the sun.

Don't let the sun compromise the beauty of your hair! Purchase the Multifunctional Fluid with UV Filter now and enjoy protected and revitalized hair, regardless of environmental challenges. Visit our online store or nearest point of sale to discover more about this exceptional hair care solution for the warm season!

Milk Shake Glistening Argan Oil Hair Oil 50 ml is the treatment oil from the Argan range, for all hair types. The formula with organic argan oil conditions and nourishes the hair instantly. The hair becomes silky, full of life and very shiny, without being weighed down.

What it does for you

• Instant shine and a silky appearance.
• Intense nourishment without a greasy feeling and without residue.
• Reduced frizz, with a film that protects the hair from humidity.
• Soft hair, with more body and easy to style.
• Helps prevent split ends.

How to use it at home

1. Put a few drops in the palms of your hands.
2. Rub your palms together gently, so the oil warms up and spreads.
3. Distribute it on the lengths and ends, before or after styling.
4. Do not rinse.

For what type of hair

For all hair types, especially curly, thick, dry or prone to frizz. Very few drops are needed on fine hair, only on the ends. It is not a scalp treatment; the oil is applied only to the lengths.

Active ingredients

• Organic argan oil: called "liquid gold", it is a natural antioxidant that smooths the hair and gives it shine.
• Volatile conditioning silicones: make the hair beautiful immediately, without leaving it heavy.

What else you need

• Argan Shampoo
• Argan Deep Treatment Mask 200 ml
• Argan Deep Treatment Mask 500 ml
• Insta.Lotion Liquid Mask 250 ml

The ProBeauty tip. Use the oil after styling, on dry hair: a drop rubbed between the palms and passed over the lengths tames flyaways. It is useful especially in winter, when the hat and dry air make the hair static.

Olaplex Nº.9 Bond Protector is the ultra-light styling serum you apply to wet hair as the first step in styling. It protects hair from heat up to 232°C and pollution, reduces tangles and frizz, and gives it a satin shine.

What it does for you

• Heat protection up to 232°C when drying and styling.
• Your style holds its shape for longer.
• Fewer tangles and less frizz.
• Satin shine and color protection.
• Shields against pollutants that cling to the hair shaft.

How to use it at home

1. Wash your hair and towel-dry it.
2. Dispense a small amount of serum into the palms of your hands.
3. Apply to wet hair, from ends to roots.
4. For long or fine hair, add more as needed.
5. Style: let it air-dry for soft texture, blow-dry for a smooth look, or use a diffuser for curls.

For what hair type

For all hair types and textures, including color-treated hair. It is ideal if you frequently use a blow dryer or flat iron, or if your hair tends to frizz and tangle. It is not a substitute for hairspray: if you need hold, apply a styling product over it.

Active ingredients

• PVP: a flexible polymer that helps your style hold its shape.
• Cetrimonium chloride: conditions, smooths, softens hair, and has an antistatic effect.

What else you may need

• Olaplex Nº.7 Bonding Oil 60 ml
• Olaplex Nº.6 Bond Smoother Leave-In Cream
• Volumizing Blow Dry Mist
• Olaplex Nº.3PLUS Complete Repair Pre-Shampoo Treatment

ProBeauty Tip. Apply the serum immediately after towel-drying your hair while it is still wet. Then comb through with a wide-tooth comb to distribute it evenly through all strands.

The dermatological product for a dandruff-prone scalp, Bonacure Anti-Dandruff Scalp Serum is a lightweight, non-greasy fluid that rebalances the scalp, removes visible dandruff flakes from the scalp, protects it from external aggressors, and helps prevent new visible flakes – thanks to its powerful anti-fungal properties. The pH-balanced, free-from* and vegan** formula with Superfood Complex is enriched with Superfruits and AHA, leaving the scalp rebalanced and future hair condition secured. Suitable for daily use.
Key Benefits:
• The pH-balanced formula is anti-inflammatory and protects the scalp from external aggressors.
• Helps prevent new visible flakes by targeting both dry and oily dandruff-prone scalp types.
• Instantly soothes the scalp, providing a fresh and calming sensation.
• Lightweight, non-greasy, and fast-absorbing formula.
Technology: The Bonacure Scalp Care range harnesses the power of the Superfood Complex – a blend of superfoods and active skincare ingredients that helps rebalance the scalp, ensuring the future quality and condition of the hair. Each ingredient in the Superfood Complex is renowned for a range of benefits:
• Kale contains vitamins A, B, C, K, antioxidants, Omega-3 and Omega-6. Antioxidants help reduce inflammation, while fatty acids can help nourish the scalp.
• Madecassoside is a pure active ingredient from Centella Asiatica leaves. It has calming and anti-inflammatory properties to help soothe the skin, while hydrating properties improve moisture retention.
• Superfruits provide a boost of antioxidants and vitamins. They help strengthen the skin's protective barrier and support its defenses due to their anti-inflammatory properties.
• AHA (Alpha Hydroxy Acid) removes dirt and pollutants while keeping the scalp hydrated. It breaks down dead skin cells to improve its natural moisture levels.
• Guarana contains almost twice as much caffeine as a regular coffee bean. Its high antioxidant content helps stimulate hair follicles.
• Biotin is a water-soluble vitamin that helps the body metabolize fats, carbohydrates, and proteins. It contributes to protein synthesis and, specifically, keratin production, helping to increase hair strength and vitality.
How to use: Apply an amount of product to freshly washed scalp, massage gently until absorbed, then dry hair. Do not rinse.

✨ Say goodbye to unruly frizz and difficult-to-manage hair with Sensus Illumyna Discipline Oil, the professional anti-frizz oil that instantly transforms dry, coarse, or static hair into a cascade of softness and luminosity.

💛 The lightweight formula, enriched with argan oil, penetrates the hair fiber to intensely nourish, protect, and restore hair to a smooth, shiny, and disciplined appearance. Each drop repairs, softens, and increases strand elasticity without weighing them down – for an impeccable, natural, and radiant look.

🌿 Key benefits:
• Instantly reduces frizz and static
• Smooths unruly strands and provides long-term control
• Protects hair from flat irons, curling irons, brushing, and mechanical damage
• Deep hydration and intense shine, without a greasy look
• Ideal for straight, wavy, or curly hair
• Improves detangling and prevents breakage

✨ Star ingredient:
Argan Oil – rich in antioxidants, fatty acids, and vitamin E, it regenerates, nourishes, and provides a spectacular natural shine.

💆♀️ How to use:
Apply a few drops to damp or dry hair, from mid-lengths to ends. Do not rinse. Can be used daily for discipline and shine.

💫 Sensus Illumyna Discipline Oil – Your secret to smooth, disciplined, and amazingly shiny hair, every day!

Schwarzkopf Professional Bonacure Repair Rescue+ Sealed Ends+ is a leave-in cream-serum for dry, rough, and split ends. It penetrates the hair fiber to help repair damage and seals the ends with every use. The ends remain soft and smooth.

What it does for you

• Sealed ends that split less easily.
• Soft and smooth ends, even if they were rough and dull.
• Fewer broken strands, because it helps repair the hair fiber bonds.
• Heat protection up to 230 °C when blow-drying and flat-ironing.
• Lightweight texture that coats the hair without weighing it down.

How to use it at home

1. After washing and conditioning, towel-dry your hair thoroughly.
2. Warm 2–5 g of product in the palms of your hands.
3. Distribute evenly through the lengths and, if desired, on the ends.
4. Do not rinse. Style as usual.

For what hair type

For hair with dry, rough, dull ends prone to splitting, usually after dyeing, bleaching, or flat-ironing. It is suitable if you are growing your hair out. On very fine hair, use only a very small amount, only on the ends.

Active ingredients

• Peptide Bond Complex: the Repair Rescue+ line system, which works simultaneously inside and on the surface of the hair fiber.
• Bond Repair Technology: strengthens the internal structure of the hair fiber, helps repair existing damage, and protects it from future stress.
• Multi-peptides: peptides are short chains of amino acids. Here, they strengthen the cuticle and smooth the surface of the hair fiber.
• Vegan alternative to keratin: complements the line's technology without ingredients of animal origin.

What else you need

• Repair Rescue+ Shampoo
• Repair Rescue+ Treatment Mask
• Repair Rescue+ Leave-in Spray Conditioner
• Repair Rescue+ Conditioner

ProBeauty Tip. Sealing helps ends look good for longer, but it cannot put a badly split end back together. First, trim very split ends, then use Sealed Ends+ after every wash.

The L'Oréal Professionnel Vitamino Color Spectrum Set, featuring shampoo, mask, and serum, provides the complete routine from the Série Expert Vitamino Color Spectrum range. The set includes the 300 ml shampoo, 250 ml mask, and 50 ml Glass Shine serum. All three are designed for color-treated hair.

What it does for you

• The sulfate-free shampoo gently cleanses and helps keep color pigments inside the hair shaft.
• The creamy mask intensely hydrates, smooths, and adds mirror-like shine.
• The Glass Shine serum, activated by heat, provides heat protection up to 230°C and keeps frizz under control.
• Intense color, with unwanted reflections neutralized.

How to use it at home

1. Apply the shampoo to wet hair, lather, and rinse thoroughly.
2. Divide the hair into 2 sections, apply the mask to the lengths and ends, and leave on for 3–5 minutes. Rinse.
3. On towel-dried hair, apply 1–2 pumps of serum (3–4 for thick hair) to the lengths and ends.
4. Dry the hair completely and use a flat iron. Do not rinse out the serum.

For what type of hair

For color-treated, thicker hair that needs hydration and shine. For fine hair, use the mask less frequently. For yellowing blonde hair, add the Purple shampoo from the same range.

Active ingredients

• Ferulic acid: the key ingredient in the Vitamino Color Spectrum range, which helps keep color intense from day one.
• Citric acid: works with ferulic acid to help lock color molecules inside the hair shaft.
• Alpha-Silane (in the serum): activated by heat, it forms a fine network on the hair shaft's surface, which smooths and protects the hair.

What else you need

• Vitamino Color Spectrum Sulfate-Free Shampoo
• Vitamino Color Spectrum Mask 250 ml
• Vitamino Color Spectrum Glass Shine Serum
• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Purple Shampoo

ProBeauty tip. You don't need to use the mask every wash. If your hair is more demanding, add the mask once a week for smoothness, and use the serum every time you style with a flat iron.

The L'Oréal Professionnel Vitamino Color Spectrum Set with shampoo and serum brings together the beginning and end of the Série Expert Vitamino Color Spectrum routine. The set includes the 300 ml sulfate-free shampoo and the 50 ml Glass Shine leave-in serum. They are designed for all color-treated hair.

What they do for you

• The sulfate-free shampoo, with ferulic acid and citric acid, gently cleanses and helps keep color pigments inside the hair fiber.
• The Glass Shine serum, activated by heat, provides mirror-like shine and heat protection up to 230°C.
• Color protected from UV-induced fading.
• Smooth, frizz-free hair, more hydrated and softer.

How to use them at home

1. Apply the shampoo evenly to wet hair, emulsify and rinse thoroughly.
2. If you use conditioner or a mask, apply them now and rinse.
3. Shake the serum and apply 1–2 pumps to fine or medium hair, or 3–4 pumps to thick hair, from mid-lengths to ends.
4. Dry the hair completely, then use a flat iron. Do not rinse out the serum.

For what hair type

For all color-treated hair, especially if you style it often with a flat iron and want shine. The set does not include conditioner or a mask; you can find them separately in the same range for post-wash care.

Active ingredients

• Ferulic acid: the key ingredient in the Vitamino Color Spectrum range, which helps keep color intense from day one.
• Citric acid: works with ferulic acid to help lock color molecules inside the hair fiber.
• Alpha-Silane (in the serum): under the effect of heat, it forms a fine network on the surface of the hair fiber, which smooths and protects the hair.

What else you need

• Vitamino Color Spectrum sulfate-free shampoo
• Vitamino Color Spectrum Glass Shine serum
• Vitamino Color Spectrum conditioner 200 ml
• Vitamino Color Spectrum mask 250 ml

ProBeauty tip. The serum has a liquid texture: apply one pump at a time and work through the hair in sections. If you have fine hair, stick to a small amount so you don't weigh it down.

💫 Liquid shine in a single drop!
Rediscover the natural beauty of your hair with Wella Professionals Oil Reflections, a luxurious treatment oil that provides intense hydration, visible smoothness, and a silky shine from the first application.

Formulated with macadamia oil, avocado oil, and coconut extract, this elixir nourishes dry and split ends without weighing hair down, disciplining it and making styling easier.

🌟 Ideal for all hair types, especially dry or unruly hair, and perfect for adding a radiant finish to your hairstyle.

✅ Key benefits:

• Nourishes split ends and dry hair
• Provides instant shine and velvety smoothness
• Facilitates styling and eliminates frizz
• Light, non-sticky texture, perfect for daily use
• Formula enriched with precious oils (macadamia, avocado, coconut)

🛠️ How to use:

Apply a few drops into your palms, distribute evenly through dry or damp hair, focusing on lengths and ends. Do not rinse.

⚠️ Recommendations:

Avoid contact with eyes. If product gets into eyes, rinse immediately with plenty of water. Keep out of reach of children. In case of adverse reactions, discontinue use.

Schwarzkopf Professional Bonacure Root Activating Serum 8 x 7 ml is the Root Activating serum in ampoule format, which the brand recommends for home care. It is for weak, thinning hair. Guarana and biotin from the Superfood Complex stimulate the scalp and make hair look fuller.

What it does for you

• Clear dosage: the 7 ml ampoule is designed for one application.
• Scalp stimulated and energized with each application.
• Microcirculation supported when applied with a massage.
• Light texture, which does not weigh down the hair and absorbs quickly.
• Vegan formula, without silicones and without artificial colorants.

How to use it at home

1. Divide the hair, wet or dry, into sections.
2. Apply up to one full 7 ml ampoule directly to the scalp.
3. Massage vigorously with the fingertips and do not rinse.
4. Repeat twice a day. Wash the hair with the Root Activating shampoo on wash days.

For what type of scalp

For weak hair that is thinning and losing its density. The brand says that the range is dermatologically approved for the scalp and suitable for daily use. It is not recommended for babies and young children. If hair falls out suddenly, in large quantities or in patches, or if the scalp remains red, irritated or with thick scales, see a dermatologist: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Guarana: it has almost double the caffeine of a regular coffee bean and many antioxidants; it helps stimulate the follicles.
• Biotin: a water-soluble vitamin that contributes to protein synthesis, including keratin, for a stronger strand.

What else you need

• Bonacure Root Activating Shampoo, before
• The same serum in a 100 ml bottle
• Light Bonacure Volume Boost conditioner for lengths

ProBeauty tip. The ampoules are good to take on a trip or to the gym: you have the exact dose and you don't carry the large bottle. One box means four days of a complete routine, so plan the next one in advance.

✨ End Split. Repair. Nourish. Seal. Repair. Nourish.

Split ends are not just an aesthetic problem. They are one of the most important indicators of hair health. Clients notice them. They feel them. And they expect a real solution.

ETB Hair Premium Melt&Seal Split Seal is a new-generation leave-in serum, with a smart cream texture that transforms into a silky oil, designed to seal ends, smooth the cuticle, and conclude any professional hair care ritual with a weightless, intensely shiny result.

Active working texture
• Transforms from cream to oil upon contact with the warmth of your palms
• Spreads evenly through lengths and ends
• Doesn't weigh hair down or leave a greasy feel
• Provides an immediate smoothing and shine effect

Professional Vegan Active Complex

Argan Oil
• Rich in Vitamin E and essential fatty acids
• Smooths the cuticle
• Reduces frizz
• Enhances natural shine
Ideal for colored, bleached, or heat-exposed hair.

Cotton Seed Oil
• Lightweight, fast-absorbing oil
• Improves manageability
• Restores elasticity to dry hair
Recommended for thick or coarse hair.

Vitamin E
• Antioxidant protection
• Hydrates and prevents dryness
• Supports hair surface health

Niacinamide
• Strengthens hair structure
• Increases elasticity
• Provides body and visible shine

Optimal pH 5–6 for professional performance
• Seals the cuticle
• Maintains color intensity
• Provides a compact and smooth surface

Salon Benefits
• Seals split ends
• Weightlessly nourishes
• Provides silky shine
• Creates a protective barrier against heat and humidity
• Ideal as a finishing product after cutting and drying

Can be applied to wet or dry hair, easily integrated into any professional protocol.

Integration into ETB Hair services
• After coloring to smooth and intensify shine
• After bleaching for tip protection
• After toning to maintain a compact appearance
• As a premium retail product for at-home maintenance

Conscious Formula
• Silicone-free
• Paraben-free
• Cruelty-free
• Vegan

How to use

1. Apply a small amount to your palm

2. Rub palms to activate and transform into oil

3. Distribute through lengths and ends

4. Do not rinse

5. Style as desired

ETB Hair Premium Melt&Seal is not just a serum. It's the final professional step that provides the feeling of healthy, smooth, and luxurious hair until the next salon visit.

💆♀️ Smooth, shiny, protected – with every application!
Transform your hair care routine with Wella Professionals Ultimate Smooth Oil Serum, a luxurious, cutting-edge serum that combats frizz and provides long-lasting smoothness for up to 3 days! Formulated with Squalane and Omega-9, this elixir repairs and protects hair from excessive heat (up to 230°C) and UV rays, offering deep hydration and a sophisticated fragrance of jasmine, vanilla, peach, bergamot, and sandalwood.

✨ Your hair becomes silky, hydrated, shiny, and disciplined, without frizz – even on humid days.

✅ Key benefits:

• Eliminates frizz for up to 96 hours
• Provides thermal protection (up to 230°C) and UV protection
• Deeply nourishes in just 30 seconds
• Leaves hair smooth and shiny
• Light, non-sticky texture, ideal for daily use
• Luxurious fragrance that lasts

🛠️ How to use:

1. Apply 1-3 pumps into palms.

2. Distribute evenly through clean, towel-dried hair, from mid-lengths to ends.

3. Leave on for 30 seconds, then style as desired.

4. Can also be applied to dry hair for extra shine and protection.

💡 Expert recommendation:

For optimal results, use with the entire range:

• Ultimate Smooth Shampoo
• Ultimate Smooth Conditioner
• Ultimate Smooth Mask
• Smoothing Oil Serum

Indola Glamorous Oil Leave-In Hair Oil 100 ml is the conditioning oil from the Indola Care & Style range, for all hair types. It contains sunflower oil and has a lightweight yet nourishing texture. Leaves hair soft, smooth, and shiny on contact.

What it does for you

• Soft, smooth, and shiny hair immediately after application.
• Frizz under control, even on very dry hair.
• Easy detangling and effortless brushing.
• Smoother after a mask, if used with Indola rinse-out treatments.
• Suitable for daily use, with a vegan formula.

How to use it at home

1. Place a few drops of oil in the palm of your hand.
2. Gently rub your palms together.
3. Distribute it through towel-dried hair, from mid-lengths to ends.
4. Avoid the roots. Dry and style as usual.

For what hair type

For any hair type, from healthy to very dry, that needs shine and frizz control. On fine and slightly oily hair, use very little and only on the ends. It does not replace heat protection.

Active ingredients

• Sunflower oil: reduces frizz and makes hair softer and shinier.

What else you need

• Indola Repair Intense Mask 250 ml
• Indola Hydrate Shampoo
• Indola Heat Protection Spray

ProBeauty Tip. One drop on the palms, smoothed over already dry and styled hair, tames flyaways and adds extra shine. On very dry ends, you can repeat the next day.

Schwarzkopf Professional Bonacure Moisture Kick Hyaluronic Serum 50 ml is the leave-in serum from the Moisture Kick line, with 2% hyaluronic acid and the Moisture complex. It has a very light texture that absorbs quickly and is non-sticky. It is designed for normal to dry, wavy, or textured hair.

What it does for you

• Concentrated hydration on the lengths, without rinsing.
• Smooths the hair strand and gives a healthy shine.
• Keeps frizz under control, with a fresh and light feel.
• Absorbs quickly, without leaving the hair sticky.
• Vegan formula, designed as the final step of the Moisture Kick routine.

How to use it at home

1. Wash and condition the hair with the Moisture Kick shampoo and conditioner or mask.
2. On towel-dried hair, apply 0.5–2.5 g of serum to the lengths and ends.
3. Massage gently and comb through.
4. Style as usual; reapply to dry hair if needed.

For what type of hair

For normal to dry, fragile, porous, wavy, or curly hair. On very fine hair, use a very small amount. Do not replace the mask when the hair is very damaged.

Active ingredients

• Hyaluronic acid 2%: provides a concentrated dose of hydration and helps control frizz.
• Aloe vera: helps hydrate, smooths the hair strand, and adds shine.
• Moringa extract: nourishes, hydrates, and keeps frizz under control.

What else you need

• Moisture Kick Hydrating Shampoo
• Moisture Kick Conditioner 1000 ml
• Moisture Kick Leave-in Conditioner Spray
• Moisture Kick Hydrating Mask

ProBeauty Tip. On curly hair, apply the Moisture Kick conditioner spray first, then the serum, as recommended by Schwarzkopf. The curls define better and stay hydrated all day.

Schwarzkopf Professional Bonacure Root Activating Serum 100 ml is the leave-in serum from the Bonacure Scalp Care range for weak, thinning hair. The formula with Superfood Complex, enriched with guarana and biotin, stimulates the scalp and makes the hair look fuller. It comes in the current packaging of the range and is used daily, without rinsing.

What it does for you

• Stimulated and energized scalp, with compounds that revitalize it.
• Enhanced microcirculation when applied with an energetic massage.
• Hair that looks fuller, with better quality and vitality.
• Light texture: it is not greasy, absorbs quickly and does not weigh down the hair.
• Vegan formula, without SLS/SLES, without silicones and without artificial colorants.

How to use it at home

1. Divide the hair, wet or dry, into sections.
2. Apply the serum evenly to the scalp.
3. Massage gently, with the fingertips, and do not rinse.
4. Repeat twice a day, every day. For results, the brand recommends using it together with the Root Activating shampoo.

For what type of scalp

For weak hair that is thinning and losing its density. The brand says that the entire range is dermatologically approved for the scalp and suitable for daily use, but does not recommend it for babies and young children. If the hair falls out suddenly, in large quantities or in patches, or if the scalp remains red, irritated or with thick scales, see a dermatologist: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Guarana: it has almost double the caffeine of an ordinary coffee bean and many antioxidants; it helps stimulate the follicles.
• Biotin: a water-soluble vitamin that contributes to protein synthesis, including keratin, for a stronger hair strand.

What else you need

• Bonacure Root Activating Shampoo, before
• The same serum in 7 ml vials
• Bonacure Volume Boost light conditioner for lengths

ProBeauty tip. Apply it in the evening to a clean scalp and in the morning to dry hair, then massage for one minute in small circles. The massage is the part that stimulates microcirculation, do not skip it.

Alfaparf Milano Keratin Therapy Lisse Design The Oil is the silk-effect elixir oil from the Lisse Design care range. It makes hair easy to comb through and reduces frizz. It helps preserve salon straightening results over time.

What it does for you

• Silky and visibly shiny hair with just a few drops.
• Less frizz and more manageable hair.
• Heat protection up to 230°C with a hairdryer, straightener or curling iron.
• Well-groomed ends thanks to babassu oil and keratin.
• Sun-protected colour with Sun Color Protection.
• Easier to comb through and less prone to breakage.

How to use it at home

1. Dispense a few drops into the palms of your hands and rub them together gently.
2. Apply to the lengths and ends of wet or dry hair.
3. On wet hair, continue styling with a hairdryer or straightener.
4. On dry hair, use as a finishing touch for added shine.

For which hair type

For all hair types, especially after a Lisse Design straightening treatment in the salon, and for hair prone to frizz. The oil does not straighten hair on its own like a salon treatment. On very fine hair, use sparingly and only on the ends.

Active ingredients

• Babassu oil: an emollient Amazonian oil that leaves hair shiny, soft and silky.
• Keratin: together with babassu oil, it helps ends look well-groomed and leaves hair silky.
• Sun Color Protection: protects hair colour from the effects of sun exposure.

What else you need

• Keratin Therapy Lisse Design Care Shampoo
• Keratin Therapy Lisse Design Rehydrating Mask
• Lisse Design Keratin and Collagen Serum
• Style&Care Heat Protection Spray

ProBeauty Tip. In summer, apply a drop to the ends before going out in the sun. In winter, use it in the evening on the dry ends caused by hats and warm indoor air.

Alfaparf Milano Keratin Therapy Lisse Design Keratin Serum is the keratin and collagen serum for salon-straightened hair. Its silky texture helps maintain the results achieved through the treatment. It is used without rinsing, before drying.

What it does for you

• Salon straightening lasts longer if you use it regularly.
• Protected hair that looks visibly softer.
• Heat protection from styling tools when drying or flat-ironing.
• Less breakage when flat-ironing, if applied beforehand.
• Smooth, disciplined, and defined hair.

How to use it at home

1. Wash your hair with Lisse Design maintenance shampoo.
2. Towel-dry your hair.
3. Apply the serum to damp hair, from mid-lengths to ends.
4. Distribute evenly with a comb.
5. Continue drying, then flat-iron if needed.

For what hair type

For any hair type straightened at the salon with the Lisse Design treatment. The straightening treatment is done at the salon; the serum only maintains it at home. On untreated hair, it leaves the strands softer, but does not straighten them like a salon treatment.

Active ingredients

• Kera-Protection Complex: keratin and plant-based collagen, which protect hair from the heat of styling tools and leave it soft.
• Babassu oil: an emollient Amazonian oil that leaves hair shiny, soft, and silky.

What else you need

• Lisse Design Keratin Therapy Maintenance Shampoo
• Lisse Design Keratin Therapy Rehydrating Mask
• The Oil Lisse Design Oil, with heat protection
• Style&Care Heat Protection Spray

ProBeauty Tip. Start with a small, walnut-sized amount for shoulder-length hair. Only add more to the ends if needed; too much serum makes hair look greasy.

K18 Molecular Repair Hair Oil 30 ml is a lightweight, silicone-free oil that works on two levels of the hair strand. K18 peptide strengthens damaged hair from within, while natural oils smooth the surface. The result: less frizz and more shine.

What it does for you

• Strengthens damaged hair, which otherwise frizzes more easily.
• Smooths frizz and flyaways without weighing hair down.
• Shine and more vibrant color.
• Heat protection when drying and flat-ironing.
• Leaves no residue, even on fine hair.

How to use it at home

1. On damp, towel-dried hair, apply 1-3 drops from mid-lengths to ends.
2. For the strengthening effect, wait 4 minutes before styling.
3. Dry and style as usual.
4. On dry hair, use 1-3 drops as a finishing touch for flyaways and shine.
5. Add gradually, only if your hair needs it.

For what hair type

For all hair types, especially hair damaged by bleaching, dyeing, or heat, and prone to frizz. Even on fine hair, used in small amounts, it does not weigh it down.

Active ingredients

• K18PEPTIDE: a biotechnologically developed peptide that mimics the structure of hair. It reconnects keratin chains and disulfide bonds broken by bleaching, dyeing, chemical treatments, and heat.
• Avocado and sunflower oils: nourish and smooth the hair strand's surface.
• Squalane and hemisqualane: add shine and tame flyaways without a greasy film.

What else you need

• K18 Molecular Repair Leave-In Mask
• K18 Damage Shield Shampoo
• K18 Damage Shield Conditioner
• K18 Peptide Prep Detox Shampoo

ProBeauty Tip. Apply the oil to the ends first, then use only what remains in your palms on the lengths. The ends are the most damaged and need it the most.

💚 Balanced scalp, stronger hair – your solution against hair loss!
Discover the secret to visibly richer and healthier hair with Biolage Full Rescue Invigorating Scalp Serum, the leave-in serum that fortifies the root, balances the scalp and prevents stress-induced hair loss. Its innovative formula, with rosemary oil and niacinamides, protects the scalp's natural barrier, neutralizes free radicals, and creates optimal conditions for growth.

🌿 The result? Denser, more resistant, more vibrant hair and a scalp that radiates health!

🌟 Key benefits:

• ✅ Reduces hair loss by up to 74%*
• ✅ Strengthens hair from root to tip
• ✅ Balances and soothes sensitive scalp
• ✅ Protects against external stress factors
• ✅ Neutralizes free radicals
• ✅ Creates a protective barrier on the scalp
• ✅ Suitable for all hair types
• ✅ Easy to apply, does not weigh down, does not grease

🔬 *Instrumental test: after combined use of the Full Rescue range (shampoo, conditioner, serum).

✨ Top active ingredients:

• Rosemary oil – revitalizes and energizes the scalp
• Niacinamides – soothe, strengthen, and regenerate

💧 How to use:

1. After shampooing and conditioning, gently towel-dry your hair.

2. Separate hair into sections and apply the product with the pipette, one drop every 2-3 cm.

3. Gently massage the scalp for 1 minute.

4. Do not rinse. Dry your hair and style as usual.

⚠️ Caution: Product is flammable until completely dry. Avoid fire and heat sources (except styling tools).

Schwarzkopf Professional Bonacure Scalp Soothing Soothing Serum 100 ml is the soothing serum from the Bonacure Scalp Care range, for dry and sensitive scalps prone to irritation. It instantly soothes and rebalances the scalp, thanks to kale and madecassoside from the Superfood Complex. It comes in the range's current packaging.

What it does for you

• Instantly soothed scalp, relaxed and rebalanced.
• Less dryness and itching: helps protect the scalp from them.
• After dyeing or between washes: you can use it when your scalp is sensitive.
• Lightweight texture, non-greasy, which absorbs quickly.
• Vegan formula, silicone-free and without artificial colorants.

How to use it at home

1. Divide the clean, damp hair into sections.
2. Apply the serum evenly to the scalp.
3. Massage gently with your fingertips.
4. Do not rinse. You can also use it between two washes when your scalp itches.

For what type of scalp

For dry and sensitive scalps that itch or feel tight. It is dermatologically approved for the scalp and suitable for daily use. It is not an anti-dandruff product. If your hair falls out suddenly, in large quantities or in patches, or if your scalp remains red, irritated or with thick flakes, see a dermatologist: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Kale: contains vitamins A, B, C and K, antioxidants and Omega-3 and Omega-6 fatty acids, which help nourish the scalp.
• Madecassoside: pure active ingredient from Centella asiatica leaves, with soothing properties; helps the skin retain moisture.

What else you need

• Bonacure Scalp Soothing Shampoo, before
• Bonacure Moisture Kick Conditioner for lengths
• Bonacure Color Freeze Conditioner, for dyed hair

ProBeauty Tip. Keep it at hand the day after dyeing: a few drops on the itchy parts, gently massaged, soothe the scalp without having to wash your hair again.

Schwarzkopf Professional Bonacure Anti-Dandruff Scalp Serum 100 ml is the leave-in serum from the Bonacure Scalp Care range for scalps with dandruff. It is a lightweight fluid that rebalances the scalp, protects it from external aggressors, and helps prevent new flakes. It comes in the current range packaging, with superfruits and AHAs.

What it does for you

• Fewer visible flakes: helps prevent new ones from appearing.
• Immediately soothed scalp, with a fresh feeling.
• Scalp protected from external aggressors, thanks to the pH-balanced formula.
• Lightweight texture, non-greasy and absorbs quickly.
• Vegan formula, silicone-free and without artificial colorants.

How to use it at home

1. Wash your hair with Bonacure Anti-Dandruff Shampoo and towel-dry it.
2. Divide your clean, damp hair into sections.
3. Apply the serum evenly to the scalp and massage gently, using even pressure.
4. Do not rinse. Style your hair as usual.

For what type of scalp

For scalps with dandruff, dry or oily, that feel stressed. It is dermatologically approved for the scalp and suitable for daily use. It is not for scalps with wounds. If your hair falls out suddenly, in large quantities or in patches, or if your scalp remains red, irritated, or with thick flakes, see a dermatologist: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Forest superfruits: provide antioxidants and vitamins, which help strengthen the skin's protective barrier.
• AHA (alpha-hydroxy acid): removes dirt and pollutants and exfoliates dead cells, keeping the scalp hydrated.

What else you need

• Bonacure Anti-Dandruff Shampoo, before
• Bonacure Scalp Soothing Shampoo, for sensitive days
• Bonacure Moisture Kick Conditioner for lengths

ProBeauty Tip. Apply the serum immediately after washing, while the scalp is still damp: it distributes more evenly and allows you to reach the entire scalp, not just the crown in the middle.

Yellow Nutritive Pro Holiday Nourishing Oil 50 ml is an oil from the Nutritive line, in a small bottle, easy to take with you. The Nutritive line is designed by Yellow for dry and fragile hair. It gives hydration, nourishment and protection, with argan and coconut oils at the heart of the formulas.

What it does for you

• Softer ends after sun, salt water or pool.
• Shine on hair that looks dry and dull.
• Small format, which fits in any bag.
• Quick step, without rinsing.
• Completes the Nutritive routine when you are away from home.

How to use it at home

1. Wash your hair and towel-dry it well.
2. Put a few drops in your palms and warm them up a little.
3. Apply to lengths and ends, then dry and style.
4. On dry hair, you can use a drop on the ends, for shine.

For what type of hair

For dry and fragile hair, especially on vacation, when the sun and water dry it out faster. For fine hair or an oily scalp, use very little and only on the ends. For everyday use at home, the large Nourishing Oil bottle is more practical.

What else you need

• Nourishing Oil
• Nourishing Shampoo
• Nourishing Mask
• Nourishing Leave-in

ProBeauty tip. Before entering the sea or the pool, put a little oil on the ends. Water penetrates the already nourished hair strand more difficult, and in the evening you detangle it much more easily.

Yellow Hydra Care Shimmer Hair & Body Oil is a lightweight oil that you can use on both your hair and body. It provides intense shine and hydration, and protects hair from the heat of a hairdryer and flat iron. The formula is vegan.

What it does for you

• Intense shine on lengths, with a luminous texture.
• Hydration for hair that looks dry.
• Heat protection up to 230°C from hairdryers and flat irons.
• One product for hair and body, perfect for your bag.
• Lightweight texture that does not leave hair sticky.

How to use it at home

1. Shake the bottle well.
2. Apply a small amount of oil to towel-dried lengths and ends.
3. Dry and style your hair as usual.
4. For finishing, you can apply another drop to dry hair. On the body, massage it into dry skin until absorbed.

For what hair type

For all hair types, especially dull hair that needs shine. For fine hair, use very little and apply before drying. It does not replace a mask on very dry hair.

Active ingredients

• Lumitech: a complex of primrose flower extract and rhodiole oil. Gives hair a luminous and shiny appearance and protects it from oxidative stress caused by free radicals.
• Tamarindo extract: moisturizing and antioxidant. Makes hair shiny and soft and easier to detangle.
• Aloetrix: a complex of aloe vera, wheat proteins, and UV filter. Hydrates, makes hair easier to comb, and protects the hair shaft surface.

What else you need

• Hydra Care Glow Shampoo
• Hydra Care Glow Gel Mask
• Glow Leave-in Cream
• Beautifying Mist
• The same oil in a 10 x 5 ml pack

ProBeauty Tip. On days between washes, a drop of oil rubbed between the palms and passed over the ends will restore shine without having to wash your hair again.

Nook Magic Arganoil Blonde Story Illuminating Serum display 12 × 30 ml brings together twelve bottles of Illuminating Serum, the illuminating serum from the Blonde Story range. It is designed for salons that want to sell the serum to clients with blonde hair. Each 30 ml bottle is a complete serum for blonde, bleached, highlighted, white, or grey hair.

What it does for you

• Intense shine and silky touch on blonde and bleached hair.
• Less frizz and ends that split less easily.
• Hydration and protection for blonde hair, with yellow tones toned down.
• Protection against free radicals and mechanical and environmental stress, without greasing the hair.
• Small 30 ml size, easy to recommend and for every client to take home.

How to use it at home

1. Put a few drops of serum in the palm of your hand.
2. Apply to dry or wet hair, from mid-lengths to ends.
3. Do not rinse. Style as usual.
4. For better results, use it together with the Blonde Story shampoo and conditioner.

For what type of hair

For natural blonde, bleached, and highlighted hair, as well as white or grey hair. On dark, uncolored hair, its illuminating effect is not visible. The 12-piece display is for salons; for personal use, the 100 ml bottle is the more practical choice.

Active ingredients

• Argan oil from organic farming: hydrates and adds shine.
• Coconut oil from organic farming: cares for the bleached hair strand and leaves it silky.

The formula is vegan, without SLES, SLS, sulfates, paraffin, and MEA.

What else you need

• Blonde Story Illuminating Serum, 100 ml
• Blonde Story Extra Violet anti-yellow shampoo
• Blonde Story Illuminating Shampoo
• Blonde Story Illuminating Conditioner
• Blonde Story Leave-In Bi-Phase Conditioner

ProBeauty tip. Place the display at the reception desk, next to the mirror at the end. The client who has just had highlights sees the serum on the shelf exactly when she looks at the result and asks herself what to use at home.

Milk Shake No Frizz Allowed Glistening Rich Serum 100 ml is the disciplining and illuminating serum from our No Frizz Allowed range, for thick hair. It eliminates frizz and instantly softens coarse hair without weighing it down. Macadamia and passion fruit oils deeply nourish and hydrate.

What it does for you

• Eliminates frizz in thick and unruly hair.
• Instant shine with a silky, lightweight finish.
• Instantly softens coarse hair, leaving it soft and fluid.
• Deep nourishment for dry and dull hair.
• Easier-to-control hairstyle, even in humid conditions.

How to use it at home

1. Before styling: distribute the serum evenly through washed and towel-dried hair.
2. Comb through to spread it evenly from roots to ends. Do not rinse and proceed with styling.
3. As a finishing touch: place a small amount of serum in the palms of your hands and distribute it through the lengths and ends of dry hair.

For what hair type

For medium or thick, dry, dull, and frizzy hair that is difficult to manage. If you have fine hair, the serum may be too rich: choose Glistening Light Milk from the same range.

Active ingredients

• Macadamia oil: deeply nourishes the hair shaft and leaves it silky.
• Passion fruit oil: complements the nourishment and helps make hair easier to manage.

What else you need

• Argan Shampoo
• Integrity & Strength Intensive Treatment Mask 200 ml
• Lifestyling Smoothing Cream
• Lifestyling Thermo Protector Spray

ProBeauty Tip. For thick hair, apply the serum to damp hair and one more drop to the ends after drying. If you get caught in the rain or fog, a light misting over the top layer with your palms will keep unruly strands in place.

Alfaparf Milano Semi di Lino Curls Multi-benefit Oil is the multi-effect oil from the Curls range, for wavy, curly, and very curly hair. It moisturizes, detangles, defines, and adds shine, helping to control frizz. It reduces breakage and split ends.

What it does for you

• Soft and shiny curls, with a dry and natural finish.
• Frizz under control, even in high humidity.
• Fewer breakages and split ends.
• Heat protection up to 230°C and UV filter.
• Does not weigh down the hair, it is suitable for frequent use.

How to use it at home

1. Pour a few drops into the palms of your hands.
2. Warm the oil by gently rubbing your palms together.
3. Apply it to damp or dry hair, from mid-lengths to ends, scrunching the curls.
4. Do not rinse. Style as usual.

For what hair type

For wavy, curly, and very curly hair, dry, frizzy, and with fragile ends. For very fine waves, use only one or two drops. For straight and oily hair, choose a light serum.

Active ingredients

• Baobab oil: gives curls a soft and elastic feel.
• UV filter: is part of the formula, along with heat protection.

What else you need

• Curls Enhancing Low Shampoo
• Curls Enhancing Mask
• Reactivating Spray
• Defining Cream

ProBeauty Tip. On wet hair, the oil helps curls form; on dry hair, it is the finish that makes them shiny. If you have just one extra drop, pass your palms only over the ends, not over the whole head.

Yellow Hydra Care Shimmer Hair & Body Oil in the 10 x 5 ml pack is the same lightweight hair and body oil, divided into small bottles. It provides intense shine and hydration, and protects hair from the heat of the hairdryer and flat iron. It is the perfect size to try or to always keep in your bag.

What it does for you

• Intense shine on hair and skin.
• Hydration for dry-looking lengths.
• Heat protection up to 230°C from hairdryers and flat irons.
• Small bottles, easy to put in your bag or carry-on luggage.
• Vegan formula, with a lightweight texture.

How to use it at home

1. Shake the bottle well.
2. Apply a small amount of oil to towel-dried lengths and ends.
3. Dry and style the hair.
4. On other days, a drop on dry hair restores its shine. On the body, massage into dry skin until absorbed.

For what hair type

For all hair types, especially dull hair. Use very little on fine hair. If you already know you like the oil and use it daily, the 100 ml bottle is more practical.

Active ingredients

• Lumitech: a complex of primrose flower extract and rhodiole oil. Gives hair a luminous and shiny appearance and protects it from oxidative stress caused by free radicals.
• Tamarindo extract: moisturizing and antioxidant. Makes hair shiny and soft and easier to detangle.
• Aloetrix: a complex of aloe vera, wheat proteins, and UV filter. Hydrates, makes combing easier, and protects the hair shaft surface.

What else you need

• The same oil in a 100 ml bottle
• Beautifying Mist Illuminating Spray
• Glow Shampoo 10 x 10 ml
• Glow Conditioner 10 x 10 ml

ProBeauty Tip. Put a small bottle in your beach bag. After a bath and sun exposure, a few drops on the ends and shoulders restore shine to both your skin and hair.

Puring My Liberty Crystal Serum Shine Serum 100 ml is the shine serum from the Puring (MySalon) Styling & Finishing line. It moisturizes dry and treated hair, making it shiny and easy to comb through. On straight or wavy hair, it gives a natural shine that does not look greasy.

What it does for you

• Hydrated hair, even if it is dry or chemically treated.
• Natural, non-greasy shine on straight or wavy hair.
• Easier combing, without tangles.
• Softness on fine hair.
• Prepares frizzy hair for flat ironing.

How to use it at home

1. After shampooing, dry your hair.
2. Place a few drops in the palms of your hands and rub them together gently.
3. Run your palms over the lengths and ends of dry hair.
4. On frizzy hair, apply the serum before flat ironing, then smooth the hair section by section.

For what type of hair

For dry, chemically treated, or frizzy hair that is difficult to style. It also works on fine hair if you use very little. If you have an oily scalp, keep the serum away from the roots. For split ends, My Secret Drops is more suitable. For heat protection, use a heat-protective spray beforehand.

What else you need

• My Secret Drops Smoothing Fluid
• My Living Heat-Protective Spray
• My Dada Eco Hairspray
• My Sublime Oil Styling Fluid

ProBeauty Tip. Warm the drops between your palms before applying. The serum spreads more thinly and evenly, and the hair does not clump into sections.