L'Oréal Professionnel Série Expert

L'Oréal Professionnel Metal Detox Hair Mask is the protective mask from the Série Expert Metal Detox range. Wash after wash, metal particles in the water, such as copper, build up in the hair. They can lead to breakage and unpredictable results when dyeing, balayage, and bleaching. The mask protects the fiber against the deposition of new metals.

What it does for you

• Stronger hair, with a strengthened fiber that is much more resistant to breakage.
• Less porous fiber, protected against the deposition of new metal particles.
• True-to-tone, long-lasting color, with intense highlights.
• Intense shine and silkier hair, nourished deep down.
• Vegan and sulfate-free formula.

How to use it at home

1. Wash your hair with Metal Detox shampoo, after a pre-shampoo treatment, if you use one.
2. Apply 15–20 ml of mask to wet hair.
3. Distribute evenly through the lengths and ends.
4. Twist the hair and leave on for 2–5 minutes. For more intense hydration, leave on for up to 15 minutes.
5. Rinse, then finish with the concentrated oil or Metal Detox leave-in cream.

For what hair type

For dyed, bleached, balayage, or over-sensitized hair, especially if the water in your area is hard. The metal content in the hair depends on the porosity of the fiber and the quality of the water. The mask does not neutralize yellow tones and does not replace trimming already broken ends.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the fiber and neutralize metals.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Leave-In Cream 100 ml

ProBeauty Tip. If your hair is very porous after bleaching, don't rush: leave the mask on for up to 15 minutes for more intense hydration. On regular days, 2–5 minutes are enough.

L'Oréal Professionnel Metal Detox Cream Shampoo is the cleansing shampoo in the Série Expert Metal Detox range. Cleanses hair after any coloring, balayage, or bleaching. The rich cream transforms into a concentrated foam that gently cleanses the hair fiber and removes accumulated metal particles, such as copper.

What it does for you

• Eliminates the buildup of metals and other pollution particles from the hair.
• Uniform, long-lasting, and intensely shiny color after coloring.
• Gentle cleansing, sulfate-free.
• Hair that looks healthier and regains its shine.
• Citrus fragrance with musk notes, easily recognizable.

How to use it at home

1. If you use the Metal Detox pre-shampoo, do not rinse it: apply the shampoo directly over it.
2. Distribute the shampoo on wet hair and emulsify until you obtain a creamy texture.
3. Rinse thoroughly.
4. Continue with the Metal Detox mask.

For what type of hair

For colored, bleached, balayage, or over-sensitized hair. It is also useful for hair weakened by repeated coloring or exposed to metals in the water. The 500 ml refill refills the bottle. It does not neutralize the yellow tones of blonde hair.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Mask
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Shampoo, Mask, and Cream Set

ProBeauty Tip. Emulsify the shampoo well with a little water before spreading it. The cream texture transforms into foam and reaches all the hair more easily. If the hair is very porous, apply the Metal Detox pre-shampoo first.

L'Oréal Professionnel Vitamino Color Shampoo for color-treated hair is part of the Série Expert range and is designed for color-treated, highlighted, or color-weakened hair. It gently cleanses and helps color retain its shade and shine from wash to wash. It is available in four sizes, including a 500 ml refill.

What it does for you

• Color stays vibrant for longer because the formula protects it from oxidation and fading.
• Color doesn't wash out and retains its salon-fresh shine.
• Softer, shinier hair after every wash.
• Gently cleanses impurities from roots to ends.
• Protects the hair fiber, not just the color, so color-treated hair looks healthy.

How to use it at home

1. Apply the shampoo to wet hair, from roots to ends.
2. Massage into the scalp and lengths until a rich lather forms.
3. Rinse thoroughly with warm water.
4. For salon-like results, apply again and rinse.
5. Follow with a conditioner, mask, or 10-in-1 spray from the Vitamino Color range.

For what hair type

For color-treated, highlighted, weakened, or dull hair. The formula contains sulfates. If you want a sulfate-free shampoo for color-treated hair, choose Vitamino Color Spectrum. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.

What else you need

• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml
• Vitamino Color 10-in-1 leave-in spray
• Vitamino Color shampoo and mask set

ProBeauty tip. Wash color-treated hair with warm, not hot, water, and rinse the lather thoroughly from the lengths. If you get a refill, keep the empty 300 ml or 500 ml bottle and refill it: you only pay for the shampoo, not another bottle.

L'Oréal Professionnel Absolut Repair Molecular Hair Mask is the rinse-out mask from the Absolut Repair Molecular line, part of the Série Expert range. It has a patented formula with peptide bonds and 5 amino acids that help replenish the hair fiber's molecular structure. Hair remains stronger and looks healthy.

What it does for you

• Quickly detangles damaged hair, even when tangled.
• Smooth, instantly shiny hair after rinsing.
• Flexible hair with natural elasticity and movement.
• Silky and hydrated, without weighing hair down.
• Works in 1–2 minutes, so it fits easily into your daily routine.

How to use it at home

1. Wash with Absolut Repair Molecular Shampoo. If you have medium or thick hair, then apply the rinse-out serum.
2. Apply the mask evenly to wet hair from mid-lengths to ends, and detangle with your fingers.
3. Twist the hair and leave the mask on for 1–2 minutes, then rinse thoroughly.
4. Follow with the Absolut Repair Molecular leave-in mask with heat protection before styling.

For what hair type

For all types of damaged, colored, or bleached hair, from fine to sensitized. For fine–medium hair, use once or twice a week. For coarse hair, use with every wash. For very damaged hair, L'Oréal recommends using it with the rinse-out serum.

Active ingredients

• Peptide bonds: small pieces from the hair fiber structure, small enough to enter the fiber, where they help rebuild the molecular structure.
• 5 amino acids: glycine, arginine, serine, tyrosine, and glutamic acid, the "bricks" that work together with the peptide bonds.

What else you need

• Absolut Repair Molecular Sulfate-Free Shampoo
• Absolut Repair Molecular Rinse-Out Serum
• Absolut Repair Molecular Leave-In Mask
• Absolut Repair Molecular Bi-Phase Oil

ProBeauty Tip. Twisting the hair after application is not just a whim: it presses the mask into the hair and helps it penetrate. Make a twisted ponytail, leave it for 1–2 minutes, then rinse.

🔬 Repair hair at a molecular level and restore its natural elasticity! 🔬

The L’Oréal Professionnel Absolut Repair Molecular shampoo is the professional solution for damaged hair, formulated with peptide bonds and 5 amino acids to restore the hair fiber's structure from within. Its advanced, sulfate-free formula gently cleanses, provides intense hydration, and helps detangle hair without weighing it down.

🌟 Key benefits:
✔ Effectively cleanses scalp and hair, removing impurities without drying out the hair fiber
✔ Nourishes and deeply repairs hair, restoring its vitality and strength
✔ Easily detangles hair, preventing breakage and fragility
✔ Improves hair's elasticity and natural movement
✔ Sulfate-free formula, suitable for sensitized, bleached, or chemically treated hair
✔ Luxurious cream-foam texture, for a premium experience with every use

How to use:

1️⃣ Apply a suitable amount to wet hair.
2️⃣ Gently massage the scalp and emulsify until a rich lather is formed.
3️⃣ Rinse thoroughly and repeat the process if necessary.
4️⃣ For optimal results, continue the routine with the Absolut Repair Molecular Rinse-off Serum and the Leave-in Cream from the same range.

💆‍♀️ Give your hair the salon care it needs to become stronger, silkier, and healthier! 💆‍♀️

L'Oréal Professionnel Vitamino Color 10-in-1 Leave-In Spray 190 ml is the multifunctional product from the Série Expert Vitamino Color range, specially created for color-treated hair. A single spray gives you ten benefits, from heat protection to detangling. Leave-in.

What it does for you

• Heat protection up to 230°C when using a hairdryer, flat iron or curling iron.
• Easy detangling and easier blow-drying.
• Shine, softness and smooth hair in a single spray.
• Hydration and anti-frizz action to prevent hair from swelling.
• Anti-breakage and anti-split ends action for well-groomed lengths.

How to use it at home

1. Wash your hair and towel-dry it, or apply directly to dry hair.
2. Spray evenly over the lengths and ends.
3. Do not rinse.
4. Style as you like: with a hairdryer, flat iron or naturally.

You can also use it before cutting, before blow-drying or for touch-ups between washes.

For what hair type

For any color-treated hair that gets tangled easily, has dry ends or swells when damp. It is lightweight, so it also works on fine hair. It is not a substitute for a mask when hair is very damaged.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.
• HRT Light Technology (Cationic Salt): instantly protects color-treated hair and delivers all ten benefits in a single application.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml

ProBeauty Tip. Spray from about a hand's distance and immediately comb through with a wide-tooth comb. On ends that dry out over time, you can apply an extra spray directly to dry hair.

L'Oréal Professionnel Absolut Repair Shampoo for damaged hair is the first step in the Absolut Repair routine from the Série Expert range. It is made for dry and damaged hair that has broken, become dry, or lost its shine. The formula with wheat proteins and Omega-9 cleanses and prepares the hair for a mask.

What it does for you

• Transformed hair from the first wash: stronger, soft to the touch, and full of shine.
• Helps restructure the dry and damaged fiber, leaving it feeling supple.
• Shine and a velvety feel, because Omega-9 coats the hair fiber.
• Cleanses without weighing down the hair, which remains light.
• Four sizes: 300 ml, 500 ml, 1500 ml, and a 500 ml refill.

How to use it at home

1. Apply the shampoo to wet hair and massage until you get a rich lather.
2. Rinse thoroughly.
3. If the hair is very dirty or has a lot of styling product, wash twice: the first time to cleanse, the second time as part of the treatment.
4. Continue with the Absolut Repair conditioner or mask, then with the oil from the same range.

For what type of hair

For dry and damaged hair: frequently dyed, stressed by flat irons and dryers, or with split ends. If your hair is very damaged after repeated bleaching, look at the Absolut Repair Molecular line, which works deeper. It may be too rich for healthy hair that is oily at the roots.

Active ingredients

• Wheat proteins: help restructure the damaged fiber and give the feeling of supple hair.
• Omega-9: coats the hair fiber for shine and a velvety feel.

What else you need

• Absolut Repair Conditioner 200 ml
• Absolut Repair Mask
• Absolut Repair Golden Mask 250 ml
• Absolut Repair Oil 30 ml

ProBeauty Tip. Get the 1500 ml size or the refill if you use the shampoo for the whole family: it is more economical, and you pour the 500 ml refill into the bottle you already have.

L'Oréal Professionnel Metal Detox Leave-In Cream 100 ml is the high-protection cream from the Série Expert Metal Detox range. Concentrated with 1% glycoamine, it removes metals from the hair and protects the fiber from the deposition of new particles. This helps prevent hair breakage and color fading.

What it does for you

• High protection against UV rays, oxidation, brushing, and heat, thanks to UV filters.
• Intense hydration and frizz control, even in high humidity.
• Stronger and shinier hair, with color that lasts longer.
• Easier to style hair, softer and smoother.
• Melting texture, absorbed instantly, that does not weigh down the hair.

How to use it at home

1. Wash your hair and towel-dry it.
2. Apply 1–2 pumps to damp hair.
3. Distribute evenly from mid-lengths to ends.
4. If you have long or thick hair, add more, up to 4 pumps in total.
5. Do not rinse. Blow-dry your hair or let it air-dry.

For what type of hair

For all hair types and textures: colored, damaged, bleached, and natural. Works on short or long hair, straight or curly. Use daily, after any routine. It does not replace a mask when the hair needs intense hydration.

Active ingredients

• 1% Glycoamine: the patented molecule of the range, which neutralizes metal inside the hair shaft.
• Ionene: part of the cream's patented technology, along with glycoamine.
• UV Filters: protect the hair from UV rays and the oxidation they cause.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Pre-Shampoo Treatment 250 ml

ProBeauty Tip. On fine hair, start with a single pump and add more only if the ends still feel dry. It is better to add a little at a time than to apply too much at once.

🌟 10 benefits in a single product for perfectly renewed hair! 🌟

L'Oréal Professionnel Absolut Repair 10-in-1 is a multifunctional treatment oil, enriched with wheat germ and the powerful Gold Quinoa + Protein complex, specially designed to repair, nourish and protect damaged hair. With a lightweight formula that doesn't weigh hair down, this treatment provides shine, smoothness, and protection against external aggressors.

💛 The 10 key benefits:
✔ Deep nourishment and hair fiber restoration
✔ Intense repair for damaged hair
✔ Softness and suppleness
✔ Soft and silky hair to the touch
✔ Easy detangling and reduced frizz
✔ Intense hydration without greasiness
✔ Ease of styling and heat protection
✔ Spectacular shine for a healthy look
✔ Protective shield against external factors
✔ Smoothing and discipline for unruly strands

How to use:

1️⃣ Apply 1-2 sprays to damp, towel-dried hair
2️⃣ Distribute evenly through lengths and ends
3️⃣ Do not rinse – leave in and style hair as desired

✨ Perfect for all hair types, providing hydration, protection, and extra shine! ✨

L'Oréal Professionnel Vitamino Color Mask for Color-Treated Hair is the mask from the Série Expert Vitamino Color range. It provides intense protection and repair without weighing hair down. It has a gel texture and is made for sensitive colors that fade quickly.

What it does for you

• Color protected against oxidation, fading, and pigment runoff during washing.
• Strengthened, nourished, and soft hair, without feeling weighed down.
• Repairs damaged areas of the color-treated hair strand and coats them in a lightweight film that protects it from daily wear and tear.
• Resistance from roots to ends, for vibrant color.
• Gentle care, suitable even for the most sensitive colors.

How to use it at home

1. Wash your hair with Vitamino Color shampoo and squeeze out excess water.
2. Apply the mask to clean, wet lengths and ends.
3. Leave it on for 3 minutes.
4. Rinse thoroughly, then follow with the 10-in-1 spray, if you use it.

For what hair type

For sensitized, highlighted, or weakened color-treated hair. The gel texture is lightweight, so it also works on fine hair. If you have thick color-treated hair and want a rich, creamy mask, look at the Vitamino Color Spectrum mask. The mask does not neutralize yellow tones.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of the color-treated hair strand.

What else you need

• Vitamino Color Shampoo for Color-Treated Hair
• Vitamino Color 10-in-1 Leave-In Spray
• Vitamino Color Conditioner 200 ml
• Vitamino Color Shampoo and Mask Set

ProBeauty Tip. Squeeze excess water out of your hair before applying the mask. On hair that is too wet, the gel texture becomes diluted and does not reach the lengths well. Then comb through with a wide-tooth comb to distribute it all the way to the ends.

L'Oréal Professionnel Pro Longer Shampoo, from the Série Expert range, is made for long hair with thinned ends. On the lengths, everyday aggressions are more visible than at the roots: the ends become thinner, split, and break. The shampoo cleanses and starts repairing the lengths right from the wash.

What it does for you

• Stronger and shinier lengths, from the middle of the hair to the ends.
• Fewer broken strands and split ends, when you use it together with the rest of the Pro Longer range.
• Immediately repaired fiber on the surface, thanks to Filler-A100 technology.
• Thicker ends to the touch, for long hair that looks fuller.
• Two sizes: 300 ml for home or 1500 ml, if you use it often.

How to use it at home

1. Apply the shampoo evenly to wet hair.
2. Massage until a rich lather forms, then rinse thoroughly.
3. For a better effect, wash twice: the first time to cleanse, the second time to let the ingredients work.
4. Continue with the Pro Longer mask or 10-in-1 cream, then dry naturally or with a towel.

For what type of hair

For long hair, with sensitized lengths and thinned ends, that split easily. It is also suitable for colored hair that is losing its density towards the ends. If you have short and healthy hair or an oily scalp, choose a shampoo from another range. Already split ends should be cut; the shampoo only helps new ones resist better.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the core of the hair, thickens the ends, and repairs the surface.
• Amino acids: give resistance to the fiber, for stronger lengths.

What else you need

• Pro Longer mask for lengths
• Pro Longer 10-in-1 leave-in cream
• Absolut Repair leave-in oil for dry ends

ProBeauty tip. Want to grow long hair? Ask the salon to cut only the ends, a little and regularly, and use Pro Longer between visits. This way you lose less length with each cut.

L'Oréal Professionnel Curl Expression 10-in-1 Cream Foam 250 ml, from the Série Expert range, is a leave-in with 10 benefits for curls and curly hair. It combines the care of a cream with the lightness of a foam. It hydrates, defines and holds curls, without a stiff effect and without residue.

What it does for you

• Deeply hydrated curls, with light and long-lasting hydration.
• More defined curls, with a hold that cares.
• Protection against humidity, friction and heat, up to 230 °C.
• Strengthened fiber and hair that is soft to the touch.
• Does not dry out curls: the formula is free from ethyl alcohol.

How to use it at home

1. Wash your hair and rinse out the mask, then gently squeeze it.
2. Put the foam in the palm of your hand and apply it from the ends to the lengths.
3. Gently scrunch the curls in your fist to activate them.
4. Air dry or use a diffuser. On curly hair, apply it after a leave-in moisturizing cream.

For what hair type

For wavy, curly and coily hair that needs hydration and definition. It also works with the "wash and go" technique, directly on squeezed hair. If you have straight hair and only want volume, choose a Tecni.Art volume foam.

Active ingredients

• Plant-based glycerin: keeps water in the hair strand, for long-lasting hydration on dry curls.
• Urea H: maintains hydration and strengthens the hydrolipidic barrier.

What else you need

• Curl Expression Cream Shampoo
• Curl Expression Moisturizing Mask
• Curl Expression Cream-Gel for definition
• Curl Expression Refreshing Spray

ProBeauty tip. Apply it with your head bent forward and do not touch the curls until they are dry. This way they form uniformly and do not frizz.

L'Oréal Professionnel Pro Longer 10-in-1 Leave-In Cream 150 ml, from the Série Expert range, is the step that stays on the hair in the Pro Longer routine. It has a light texture, for long hair with thinned ends. It instantly renews the fiber and protects the hair from heat up to 230 °C.

What it does for you

• Heat protection up to 230 °C, when you use the dryer, flat iron or curling iron.
• Strong and shiny lengths, all the way to the ends.
• Fewer broken and split ends, because the hair fiber is cared for between washes.
• Frizz control, even in humid weather.
• Light texture, that does not leave long hair heavy or sticky.

How to use it at home

1. After shampoo and mask, towel-dry your hair.
2. Warm a small amount of cream in your palms.
3. Distribute evenly over the lengths and ends. Do not rinse.
4. Air-dry or blow-dry, then style as you wish.

For what type of hair

For long hair, with sensitized lengths and thinned ends, especially if you blow-dry or straighten it often. On very fine hair, use very little, only on the ends. It does not replace trimming already split ends.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the core of the hair fiber, thickens the ends and repairs the surface.
• Amino acids: give resistance to the fiber, for stronger lengths.

What else you need

• Pro Longer Shampoo for long hair
• Pro Longer Mask for lengths
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. Keep the tube next to the dryer. Apply the cream before every blow-dry, not just on flat-iron days, because hot air also thins the ends.

L'Oréal Professionnel Metal Detox Pre-Shampoo Treatment 250 ml is the first step in the Série Expert Metal Detox routine. Metals in water are one of the main causes of hair breakage, and porous hair absorbs even more water with metals. The pre-shampoo reduces porosity exactly when the hair is most vulnerable: before shampooing.

What it does for you

• Fills micro-breaks on the surface of the hair strand and inside, with an anti-porosity effect.
• Instantly detangles all hair types and makes washing easier.
• Hydration, smoothness and softness after washing.
• Hair that looks healthier and fuller with continuous use.
• Vegan and sulfate-free formula, with a light gel texture, with no waiting time.

How to use it at home

1. Divide wet hair into 2 sections.
2. Apply 2–4 pumps to each section, depending on the length of the hair.
3. Work the product into the lengths and ends for 1–2 minutes, until a light foam appears. Detangle the hair with your fingers.
4. Do not rinse. Apply Metal Detox shampoo directly over it, starting from the roots, then rinse.
5. Continue with the mask and the Metal Detox oil or cream.

For what hair type

For all hair types: colored, damaged, sensitized, bleached or natural. It can be used at every wash. It is most useful if you have porous hair that breaks easily. It is not a shampoo and does not wash the hair alone.

Active ingredients

• Glycoller 2%: a dual-action active ingredient. On the surface, it coats the fiber and fills micro-breaks, while inside it penetrates into the cortex.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Leave-In Cream 100 ml

ProBeauty Tip. Work in sections and do not skip detangling with your fingers. With the pre-shampoo on the hair, knots come undone more easily before the hair is washed.

Dreaming of colored hair with intense reflections, smooth and protected from aggressive factors? Discover Serum Glass Shine Vitamino Color Spectrum from L’Oréal Professionnel, the professional solution for mirror-like shiny hair, heat-protected and hydrated for up to 10 washes!

Thanks to its innovative technology with 5% Alpha-Silane, this sulfate-free and water-free serum creates a protective shield against heat (up to 230°C), UV rays, and humidity (up to 80%), reducing the frizz effect for 72 hours. It instantly activates shine upon contact with heat and keeps color vibrant, providing a silky and healthy look.

💎 Key Benefits:
✅ Mirror-shine effect, activated by heat
✅ Heat & UV protection, ideal for daily styling
✅ Anti-frizz & anti-humidity, hair remains smooth and disciplined
✅ Hydration & color protection for up to 10 washes
✅ Vegan formula, sulfate-free & with 95% recycled plastic

📌 How to use:
1️⃣ Shake well before use
2️⃣ Apply 1-2 pumps for fine/medium hair & 3-4 pumps for thick hair
3️⃣ Distribute evenly through lengths and ends
4️⃣ Activate maximum shine with a hairdryer or SteamPod 4 steam styler

🔬 Efficiency demonstrated through instrumental tests on the entire Vitamino Color Spectrum range.

✨ Give your hair mirror shine, protection and professional hydration with the new Serum Glass Shine Vitamino Color Spectrum from L’Oréal Professionnel!

🔬 Reconstructs damaged hair at a molecular level for deep regeneration! 🔬

L’Oreal Professionnel Serie Expert Absolut Repair Molecular is a revolutionary liquid treatment, designed for hair that is damaged, sensitized, or weakened by chemical treatments. Its advanced formula, enriched with 2% Peptide Bonds and 5 Amino Acids, acts deeply to rebuild the hair fiber's structure, restoring its natural elasticity and suppleness.

🌟 Key benefits:
✔ Repairs damaged hair from within, not just on the surface
✔ Restores suppleness and elasticity for hair that is easier to style
✔ Instant transformation – visibly healthier hair after the first use
✔ Lightweight texture, with rapid absorption, inspired by skincare
✔ Up to 67% stronger and revitalized hair
✔ Prepares the hair fiber for optimal absorption of active ingredients

How to use:

1️⃣ After shampooing, apply the treatment to damp hair, sectioning it into two equal parts.
2️⃣ Use 2-3 pumps, massage the product between your palms for 1-2 minutes, and distribute evenly through lengths and ends.
3️⃣ Leave on for a few moments, then rinse thoroughly with water.
4️⃣ For optimal results, continue the routine with Absolut Repair Molecular Leave-in Cream, for intensive protection and nourishment.

💆‍♀️ Transform damaged hair into healthier, stronger, and visibly regenerated hair with this professional treatment! 💆‍♀️

L'Oréal Professionnel Vitamino Color Conditioner 200 ml is the conditioner from the Série Expert Vitamino Color range, for color-treated hair. The professional formula with resveratrol protects the color against fading and the fiber against damage. Hair comes out of the shower softer and is easy to comb through.

What it does for you

• Color protected from fading, from wash to wash.
• Stronger hair, with the fiber protected against damage.
• Hydration for dry lengths caused by coloring.
• Easy combing, without tangles after washing.
• Softer hair to the touch.

How to use it at home

1. Wash your hair with Vitamino Color shampoo.
2. Blot excess water with a towel.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for 3–5 minutes.
5. Rinse thoroughly with water.

For what hair type

For any color-treated or highlighted hair, especially if it gets tangled after washing. If the hair is very sensitized by repeated coloring, alternate it with the Vitamino Color mask. The conditioner does not neutralize the yellow tones of blonde hair.

Active ingredients

• Resveratrol: a powerful antioxidant, which protects both the color and the fiber of the color-treated hair.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color 10-in-1 Leave-In Spray

ProBeauty Tip. Apply the conditioner from the middle of the hair down. It has nothing to treat at the roots and can leave the hair without volume. Rinse with warm, not hot, water, so you don't speed up the fading of the color.

L'Oréal Professionnel Pro Longer Hair Mask, from the Série Expert range, is a rinse-out treatment for long hair with thinning ends. It rebuilds the lengths and fills the ends. The fiber is rebuilt immediately, and the hair becomes stronger and shinier.

What it does for you

• Rebuilt lengths and ends that look fuller.
• Stronger hair, with fewer split ends when used with Pro Longer shampoo.
• Visible shine throughout.
• Fast-acting: it only takes a few minutes, so it fits easily into your shower routine.
• Two sizes: 250 ml or 500 ml.

How to use it at home

1. Wash your hair with Pro Longer shampoo and towel-dry it thoroughly.
2. Apply the mask to the lengths and ends, section by section.
3. Leave on for 3–5 minutes.
4. Rinse thoroughly, then apply Pro Longer 10-in-1 cream before drying.

For what hair type

For long hair with thinning ends, sensitized by dyeing, blow-drying, or flat-ironing. If your hair is short or very fine and gets weighed down easily, use a small amount of product only on the ends. The mask does not bond already split ends; you should cut those off and then protect the new ones.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the hair fiber core, thickens the ends, and rebuilds the surface.
• Amino acids: strengthen the fiber for stronger lengths.

What else you need

• Pro Longer shampoo for long hair
• Pro Longer 10-in-1 leave-in cream
• Absolut Repair leave-in oil for dry ends

ProBeauty tip. After applying the mask, comb through the lengths with a wide-tooth comb. This distributes it evenly and detangles the hair without pulling on the ends.

L'Oréal Professionnel Silver Shampoo for white and grey hair is the neutralizing shampoo from the Série Expert Silver range. Neutralizes unwanted yellow tones in white and grey hair and light blonde hair. Leaves hair soft, supple and shiny.

What it does for you

• Neutralizes yellow and orange tones thanks to violet pigments.
• Enhances grey and white shades, making them brighter.
• Soft, supple and shiny hair thanks to magnesium acetate.
• Nourishes and protects the hair fiber.
• Vegan formula, without ingredients or by-products of animal origin.

How to use it at home

1. Apply the shampoo to wet hair and massage gently in circular motions, focusing on the scalp.
2. Leave on for 2–3 minutes.
3. Rinse thoroughly, and finally for a few seconds with cold water.
4. Dry hair naturally or with a hairdryer.

For what hair type

For white, grey or silver hair and light blonde, bleached or highlighted hair. It is also suitable for men, alternated with regular shampoo. For dyed blonde hair, the Vitamino Color Spectrum range has the Purple shampoo. The formula contains sulfates. It is not for brown or red hair.

Active ingredients

• Violet pigments: eliminate unwanted yellow or orange reflections and brighten cool shades.
• Magnesium acetate: adds shine and leaves hair soft and supple.

What else you need

• Silver Conditioner 200 ml
• Vitamino Color Spectrum Purple Violet Shampoo
• Metal Detox Mask for bleached hair
• Metal Detox Leave-In Cream

ProBeauty Tip. Alternate it with your regular shampoo, do not use it every wash if the hair is very light. The final rinse with cold water highlights the shine of the silver strands.

L'Oréal Professionnel Absolut Repair Golden Hair Mask 250 ml is the golden, lighter version of the Absolut Repair mask from the Série Expert range. It instantly nourishes and repairs dry, damaged hair and gives it visible shine. It has a creamy texture with a light touch that does not weigh down the hair.

What it does for you

• Instantly repairs and nourishes dry, lifeless hair fibers.
• Stronger hair against breakage, softer and shinier.
• Does not leave greasy residue or weigh down the hair, even the finest strands.
• Visibly shinier hair with a luminous finish.
• Light, delicate touch with no residue left on the hair.

How to use it at home

1. Wash your hair with Absolut Repair shampoo and towel-dry it.
2. Apply the mask section by section to the lengths and ends.
3. Twist your hair and leave the mask on for 3–5 minutes.
4. Rinse thoroughly, finishing with a blast of cold water. Follow with Absolut Repair oil.

For what hair type

For dry, weak, or highly damaged hair that lacks shine. It is especially suitable if the classic mask feels too heavy for your hair. If your hair is bleached and breaks easily, combine it with the Absolut Repair Molecular routine.

Active ingredients

• Wheat proteins: help restructure damaged fibers and leave hair feeling supple.
• Omega-9: coats the hair fiber for shine and a velvety touch.

What else you need

• Absolut Repair Shampoo
• Classic Absolut Repair Mask
• Absolut Repair Oil 30 ml
• Absolut Repair Conditioner 200 ml

ProBeauty Tip. On blonde or light brown hair, Golden gives the most beautiful shine if you dry your hair with a round brush, directing the airflow from the roots to the ends.

L'Oréal Professionnel Liss Unlimited Dry Oil 125 ml, from the Série Expert range, is the finishing oil for unruly hair. It contains smoothing agents that form a long-lasting shield against humidity. The lightweight formula seals the hair shaft for shine and controlled smoothness.

What it does for you

• Smoother hair, with frizz kept under control.
• Humidity shield, so hair doesn't swell in damp weather.
• Visible shine and controlled smoothness.
• Easier drying: hair is more manageable under the brush and hairdryer.
• Lightweight formula, which does not leave hair sticky.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Warm a few drops of oil between your palms.
3. Apply to the lengths and ends, avoiding the roots.
4. Dry with a hairdryer and brush, from roots to ends.

For what hair type

For unruly, frizzy hair and straightened hair that you want to keep smooth. For very fine hair, use only one drop, on the ends only. It does not turn curly hair straight; it only helps achieve a smoother dry.

Active ingredients

• Camellia oil: seals the hair shaft for shine and smoothness.
• Smoothing agents: form the long-lasting shield against humidity and keep frizz under control.

What else you need

• Liss Unlimited Smoothing Shampoo
• Liss Unlimited Smoothing Mask
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. At the end, after drying, rub any remaining oil in your palms over the surface of the hair. Catch the short strands that are sticking up.

L'Oréal Professionnel Vitamino Color Spectrum Sulfate-Free Shampoo is the first step in the Vitamino Color Spectrum routine, the Série Expert range for color-treated hair. It is formulated with ferulic acid and citric acid, which help keep color pigments inside the hair fiber. It cleanses gently and leaves hair instantly nourished.

What it does for you

• Color stays intense from day one, because the pigments are held inside the hair fiber.
• Works on all dimensions of color: mirror shine, saturation, contrast, tone, and brightness.
• Unwanted reflections are neutralized, while light and dark shades maintain their level.
• Clean, instantly nourished, and stronger hair.
• Vegan and sulfate-free formula, with a fragrance featuring fruity, floral, and amber notes.

How to use it at home

1. Apply evenly to wet hair.
2. Lather until a rich foam appears.
3. Rinse thoroughly.
4. Follow with Vitamino Color Spectrum conditioner or mask, then with the Glass Shine serum.

For what type of hair

For any color-treated hair: fine, normal, or thick. If you have color-treated or bleached blonde hair that is yellowing, alternate it with the Purple shampoo from the same range. The 500 ml refill refills the 300 ml or 500 ml bottle.

Active ingredients

• Ferulic acid: the key ingredient of the Vitamino Color Spectrum range, which helps color stay intense from day one.
• Citric acid: works together with ferulic acid and helps lock dye molecules inside the hair fiber.

What else you need

• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Mask 250 ml
• Vitamino Color Spectrum Glass Shine Serum
• Vitamino Color Spectrum Purple Purple Shampoo

ProBeauty Tip. If you have color-treated blonde hair, use the Purple shampoo at least once a week instead. For the rest of your washes, stick to the Spectrum shampoo so as not to overload your hair with purple pigment.

L'Oréal Professionnel Vitamino Color Spectrum Hair Mask 250 ml is the rinse-out mask from the Série Expert Vitamino Color Spectrum range. Rich and creamy, it is specially designed for thick, color-treated hair. The formula with ferulic acid and citric acid helps keep color pigments inside the hair fiber. The mask won the Victoires de la Beauté 2025-2026 award in the Top Innovation category.

What it does for you

• Intensely hydrates the hair fiber and leaves hair stronger and smoother.
• Instant mirror shine, plus long-lasting hydration and softness.
• Keeps color intense and neutralizes unwanted tones.
• Creamy texture that spreads evenly throughout the hair.

How to use it at home

1. After using Vitamino Color Spectrum shampoo, divide wet hair into 2 sections.
2. Apply the mask to the lengths and ends and distribute evenly.
3. Massage and detangle the hair with your fingers.
4. Leave on for 3–5 minutes, then rinse thoroughly.
5. Finish with Vitamino Color Spectrum Glass Shine serum.

For what hair type

For color-treated hair, especially thick hair that needs hydration and smoothing. If you have fine hair, Vitamino Color Spectrum conditioner is the lighter option and won't weigh it down. The mask does not neutralize blonde brassiness: for that, there is Purple shampoo.

Active ingredients

• Ferulic acid: the key ingredient in the Vitamino Color Spectrum range, which helps keep color intense from day one.
• Citric acid: works together with ferulic acid and helps lock color molecules inside the hair fiber.

What else you need

• Vitamino Color Spectrum sulfate-free shampoo
• Vitamino Color Spectrum Glass Shine serum
• Vitamino Color Spectrum conditioner 200 ml
• Vitamino Color Spectrum shampoo, mask and serum set

ProBeauty tip. If your hair is more demanding, add the mask once a week to your routine for extra smoothness. For other washes, the Spectrum conditioner is enough.

L'Oréal Professionnel Metal Detox Concentrated Oil 50 ml is the protective oil in the Série Expert Metal Detox range. Enriched with glycoamine, it protects hair from the build-up of metal particles in water. The rich texture absorbs instantly into the hair fiber without weighing it down.

What it does for you

• Protects the hair fiber from the build-up of metal particles.
• Stronger, nourished hair, instantly smoother and silkier.
• Intense, more radiant color, without a greasy finish.
• Frizz control and protection from heat styling tools.
• Hair that looks fuller, with a lightweight texture.

How to use it at home

1. Apply daily to dry or towel-dried hair.
2. Warm 1–2 pumps of oil in the palms of your hands.
3. Distribute through the lengths and ends, from mid-lengths down.
4. Do not rinse. Blow-dry or allow the hair to air-dry.

For which hair type

For color-treated, bleached, or balayage hair, and for any hair that frizzes or has lost its shine. For fine hair, one pump is enough. The oil should not be applied to the scalp and does not replace a mask when hair is very dry.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Pre-Shampoo Treatment 250 ml

ProBeauty Tip. Warm the oil well between your palms before applying. It spreads more evenly and does not leave shiny patches only on the surface of the hair.

Give your hair luxurious professional care with L'Oréal Professionnel Serie Expert Absolut Repair Gold Quinoa + Protein conditioner, specially created to treat deeply damaged, fragile or dry hair. This high-performance conditioner intensely nourishes, repairs the hair fiber from within and restores the hair's natural elasticity, suppleness and shine.

Its creamy yet light formula is easy to apply, does not weigh down the hair and makes combing simpler, giving it a visibly healthier appearance. Clinical tests show that it reduces surface hair damage by up to 77% – from the very first use.

✨ The secret? Golden quinoa extract and a regenerating protein complex penetrate deep into the hair structure, strengthening and repairing from within. It protects ends from breakage, smooths the hair shaft and ensures a velvety texture and a lasting revitalized look.

🌟 Key benefits:
• Restores damaged hair structure
• Reduces breakage and split ends
• Restores natural elasticity, suppleness and luminosity
• Leaves hair smooth, soft and easy to style
• Ideal for hair damaged by thermal or chemical treatments

💆♀️ How to use: Apply to wet, clean hair, on lengths and ends. Leave on for a few minutes, then rinse thoroughly. For salon-quality results, use with the shampoo and mask from the Absolut Repair range.

💫 Revitalize your hair and enjoy a smooth, shiny and perfectly cared-for look every day with the professional L’Oréal Absolut Repair range!

L'Oréal Professionnel Silver Conditioner 200 ml is the neutralizing conditioner from the Série Expert Silver range. It neutralizes and brightens gray, white, and light blonde hair. It is a lightweight treatment that leaves hair velvety and shiny without weighing it down.

What it does for you

• Neutralizes the yellow undertones left after bleaching, thanks to purple and blue micropigments.
• Brighter colors for gray, white, and light blonde hair.
• Velvety, shiny hair without feeling weighed down.
• Protects gray hair and enhances cool tones.

How to use it at home

1. Wash your hair with Silver Shampoo and rinse thoroughly.
2. Gently pat your hair dry with a towel.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few moments, then rinse thoroughly.

For which hair type

For gray, white, silver, or light blonde hair. Used after Silver Shampoo, it completes the anti-yellowing routine of the Silver range. It is not suitable for dark hair and does not replace a mask when bleached hair is severely damaged.

Active ingredients

• Purple and blue micropigments: neutralize unwanted yellow tones.
• Ceramides and babassu oil: leave hair velvety and shiny.

What else you need

• Silver Shampoo for white and gray hair
• Vitamino Color Spectrum Purple Shampoo
• Metal Detox Mask for bleached hair

ProBeauty Tip. Distribute the conditioner with a wide-tooth comb so that the pigments are evenly applied throughout the hair. On white or gray hair, any missed area is immediately visible in the daylight.

L'Oréal Professionnel Curl Expression Cream-Gel for Definition 250 ml, from the Série Expert range, is the leave-in product that activates curls. It combines the deep nourishment of a cream with the hold of a gel. Curls form beautifully from roots to ends, without frizz or being weighed down.

What it does for you

• Activated and defined curls, from roots to ends.
• No frizz, with well-structured and bouncy curls.
• Hydration for wavy and curly hair that dries easily.
• Heat protection when using a diffuser.
• Vegan formula, silicone-free and sulfate-free.

How to use it at home

1. Wash your hair and gently towel-dry it.
2. Place a small amount of the cream-gel in the palms of your hands.
3. Apply it to the curls for more definition. You can twist the curls around your finger.
4. After curling, continue with the 10-in-1 Cream Foam. On curly hair, then apply a leave-in moisturizing cream.

For what hair type

For wavy, curly, and coily hair that loses its shape or gets frizzy. It is also suitable for curls that need extra hold. On straight hair, it does not create curls; it only defines the ones you already have.

Active ingredients

• Plant-derived glycerin: attracts water and keeps it in the hair fiber, for long-lasting hydration even on very dry curls.
• Urea H: maintains hydration and strengthens the hair fiber's hydrolipidic barrier.
• Hibiscus seed extract: a natural source of amino acids and vitamins.

What else you need

• Curl Expression Cream Shampoo
• Curl Expression Moisturizing Mask
• Curl Expression 10-in-1 Cream Foam
• Curl Expression Refreshing Spray

ProBeauty Tip. Apply it section by section, with fingers spread apart. The curls will naturally clump together, and you will immediately see where more product is needed.

L'Oréal Professionnel Scalp Advanced Shampoo for Oily Scalp 300 ml is the dermo-purifying shampoo from the Série Expert Scalp Advanced range. It is a light gel shampoo with AHA that purifies the scalp and hair fiber of residue, sweat, and sebum. Leaves a feeling of freshness and cleanliness.

What it does for you

• Absorbs excess sebum from the scalp, which otherwise passes through to the lengths and creates a greasy hair effect.
• Cleanses the scalp and hair of residue, sweat, and oil.
• Airier, voluminous hair immediately after washing.
• Feeling of freshness with a fresh fragrance.
• Free from colorants, silicones, and alcohol, tested under dermatological control.

How to use it at home

1. Apply evenly to wet scalp and hair.
2. Gently emulsify, massaging the scalp.
3. Rinse thoroughly.
4. For extra volume, the brand recommends complementing it with the 2-in-1 purifying clay from the Scalp Advanced range.

For what type of scalp

For oily scalp and hair that gets greasy quickly at the roots. If your scalp is sensitive or you have dandruff, you need another shampoo from the Scalp Advanced range. If the lengths are dry, apply conditioner only to them. Severe itching or persistent flaking should be shown to a dermatologist.

Active ingredients

• AHA (alpha-hydroxy acids): a water-soluble acid that purifies the surface of the scalp and gives it a healthy and clean appearance.

What else you need

• Tecni.Art Super Dust Volume Powder
• Tecni.Art Volume Lift Root Volume Mousse
• Vitamino Color Spectrum Conditioner for Color-Treated Lengths

ProBeauty Tip. Massage the scalp with the pads of your fingers, not your nails. The lengths are sufficiently cleansed by the foam that runs through during rinsing, so do not rub them separately.

L'Oréal Professionnel Absolut Repair Shampoo 100 ml is the shampoo from the Série Expert Absolut Repair range in travel size. It is for dry and damaged hair and leaves it stronger, softer and shinier. The small size is perfect for trying the routine or taking it with you.

What it does for you

• Stronger and softer hair to the touch, from the very first wash.
• Shine and a velvety feel, thanks to Omega-9.
• Helps restructure dry and damaged fibers.
• Cleanses without weighing down the hair.
• 100 ml size, easy to pack.

How to use it at home

1. Apply the shampoo to wet hair.
2. Massage until a rich lather forms, especially at the roots.
3. Rinse thoroughly. Repeat if necessary.
4. Follow with Absolut Repair conditioner or mask.

For what hair type

For dry and damaged hair, color-treated or heat-stressed. If you like it, switch to the 300, 500 or 1500 ml bottle, which offers better value. For bleached and very fragile hair, choose the Absolut Repair Molecular routine.

Active ingredients

• Wheat proteins: help restructure damaged fibers and leave hair feeling supple.
• Omega-9: coats the hair fiber for shine and a velvety feel.

What else you need

• Absolut Repair Oil 30 ml
• Absolut Repair Mask
• Absolut Repair Conditioner 200 ml
• Absolut Repair Shampoo 300/500/1500 ml

ProBeauty Tip. On vacation, seawater and chlorine dry out hair more than usual. Wash it with this shampoo in the evening and apply a few drops of Absolut Repair oil to the ends.

L'Oréal Professionnel Curl Expression Moisturizing Cream Shampoo 300 ml, from the Série Expert range, gently cleanses curls and curly hair. The cream texture transforms into a rich lather upon contact with water. Hair remains hydrated for a long time without being weighed down, and curls are easy to detangle.

What it does for you

• Long-lasting hydration, without weighing down curls.
• Gentle cleansing of the hair and scalp, with a sulfate-free formula.
• Easily detangled curls, soft and shiny after washing.
• Lively hair, with a healthier appearance.
• Floral fragrance of jasmine, orchid and freesia, with notes of cedarwood.

How to use it at home

1. Distribute the shampoo evenly over wet hair.
2. Massage until you obtain a rich lather.
3. Rinse thoroughly.
4. Continue with the Curl Expression mask, then with curl styling products.

For what type of hair

For loose curls, curly and coily hair, dry or dehydrated. If you have a lot of styling product buildup, alternate with a deep cleansing shampoo. It may be too rich for straight and fine hair.

Active ingredients

• Plant-derived glycerin: attracts water and retains it in the hair fiber, for long-lasting hydration even on very dry curls.
• Urea H: maintains hydration and strengthens the hair fiber's hydrolipidic barrier.
• Hibiscus seed extract: a natural source of amino acids and vitamins.

What else you need

• Curl Expression Moisturizing Mask
• Curl Expression 10-in-1 Cream Foam
• Curl Expression Defining Cream-Gel
• Curl Expression Refreshing Spray

ProBeauty Tip. Concentrate the shampoo on the scalp, where cleansing is needed. For dry lengths, the lather that runs down during rinsing is enough.

L'Oréal Professionnel Curl Expression Hydrating Mask 250 ml, from the Série Expert range, is the rinse-out treatment for curls and curly hair. It intensely hydrates and prepares the hair for detangling. The texture melts and is absorbed immediately, leaving curls soft, supple, and light.

What it does for you

• Intense hydration for dry curls and curly hair.
• Easy detangling, without breaking the curls.
• Frizz under control and shiny curls.
• Soft and light curls, with a natural look.
• Suitable for weakened, colored, or sensitized curls.

How to use it at home

1. Wash the hair with Curl Expression Cream Shampoo and rinse.
2. Towel-dry the hair and divide it into sections.
3. Apply the mask to each section and run your fingers through the hair.
4. Leave on for 10 minutes, then rinse thoroughly.
5. Air-dry or blow-dry, after applying styling products.

For what hair type

For loose curls, curly hair, and coily hair that need hydration and tangle easily. For straight and fine hair, it may be too rich; a lightweight mask is sufficient for that hair type.

Active ingredients

• Plant-derived glycerin: attracts water and retains it in the hair fiber, for long-lasting hydration even on very dry curls.
• Urea H: maintains hydration and strengthens the hair fiber's hydrolipidic barrier.
• Hibiscus seed extract: a natural source of amino acids and vitamins.

What else you need

• Curl Expression Cream Shampoo
• Curl Expression 10-in-1 Foam Cream
• Curl Expression Defining Cream Gel
• Curl Expression Revitalizing Spray

ProBeauty Tip. Place a shower cap or a warm towel over the mask for the 10 minutes. The heat helps dry curls absorb the hydration more effectively.

L'Oréal Professionnel Vitamino Color Spectrum Conditioner 200 ml is the intensive conditioner from the Série Expert Vitamino Color Spectrum range, for all types of color-treated hair. The formula with ferulic acid and 2.5% citric acid helps maintain color intensity. It strengthens hair from within, making it more resistant, smoother and more manageable.

What it does for you

• Stronger hair, strengthened from within.
• Smoother and more manageable hair, easy to style.
• Intense color, with mirror shine and unwanted reflections neutralized.
• Rich creamy texture, which penetrates the fiber.

How to use it at home

1. Wash your hair with Vitamino Color Spectrum shampoo.
2. Divide wet hair into 4 sections.
3. Apply the conditioner to the lengths and ends and distribute evenly.
4. Massage the hair for 1–2 minutes, then rinse thoroughly.
5. Continue with Vitamino Color Spectrum Glass Shine serum.

For what type of hair

For any color-treated hair: fine, normal or thick. It is the lighter option for your routine; if you have thick and dry hair, alternate it with the Spectrum mask. For yellowing blonde hair, add the Purple shampoo from the same range.

Active ingredients

• Ferulic acid: the key ingredient of the Vitamino Color Spectrum range, which helps the color stay intense.
• 2.5% citric acid: works together with ferulic acid and helps keep the color inside the hair strand.

What else you need

• Vitamino Color Spectrum sulfate-free shampoo
• Vitamino Color Spectrum Mask 250 ml
• Vitamino Color Spectrum Glass Shine serum
• Vitamino Color Spectrum shampoo and conditioner set

ProBeauty tip. Don't skip dividing your hair into sections. This way, the conditioner reaches the strands underneath, not just the top layer that is visible. Then detangle the hair with your fingers before rinsing.

✨ Transform your unruly hair into perfectly smooth and shiny locks! ✨

Discover L’Oréal Professionnel Série Expert Liss Unlimited Mask, an intensive anti-frizz treatment, designed to repair, hydrate, and smooth unruly hair. Thanks to its advanced formula with Pro-Keratin and Kukui and Evening Primrose oils, this mask works deeply, providing up to 4 days of smoothness, even in extreme humidity conditions.

🌿 Key benefits:
✔ Repairs hair fiber and prevents damage
✔ Intensely hydrates and protects against humidity
✔ Long-lasting anti-frizz control, even at 80% humidity
✔ Hair becomes smoother, more supple, and easy to comb
✔ Natural shine and silky appearance, without weighing hair down

🌟 Key ingredients:
✨ Pro-Keratin – strengthens hair structure and reduces breakage
💧 Kukui Oil – rich in essential fatty acids, provides anti-humidity protection
🌿 Evening Primrose Oil – nourishes and smoothes hair fiber, leaving hair soft and elastic

🧴 How to use:
1️⃣ Apply to shampooed, towel-dried hair
2️⃣ Distribute evenly through lengths and ends
3️⃣ Leave on for 3-5 minutes for deep hydration
4️⃣ Rinse thoroughly with lukewarm water

💡 Ideal for:
✔ Unruly hair, prone to frizz
✔ Those who desire long-lasting smoothness and a silky appearance
✔ Hair constantly exposed to humidity or thermal styling tools

📢 Complete your routine with the entire Liss Unlimited range for perfectly disciplined and protected hair! 💖

💛 Instant repair for dry and damaged hair! 💛

L'Oréal Professionnel Absolut Repair is an ultra-moisturizing professional conditioner, designed to restructure the hair fiber, giving it a healthy and shiny appearance. The advanced formula is enriched with wheat proteins and golden quinoa bran extract, ingredients that act deeply to strengthen, smooth and revitalize weakened hair.

✔ Instantly repairs the hair's structure
✔ Intensely moisturizes and nourishes damaged hair
✔ Strengthens the hair fiber, providing resistance and elasticity
✔ Restores suppleness and softness, without weighing down the hair
✔ Intense shine and a healthy appearance

How to use:

1️⃣ Apply to freshly washed, towel-dried hair
2️⃣ Distribute evenly through lengths and ends
3️⃣ Gently comb for better absorption
4️⃣ Rinse thoroughly with lukewarm water

✨ For best results, use in combination with the shampoo from the Absolut Repair range. ✨

✨ Intense regeneration. Protection. Hydration. Instant shine!
Transform your dry and damaged hair with this professional leave-in elixir, specially created to restructure and revitalize the hair fiber from the very first application.

🧪 Top professional formula:

L'Oréal Absolut Repair oil is enriched with wheat germ oil, rich in essential proteins for hair repair and strengthening. The vegan formula acts deeply, seals the cuticle, and provides an ultra-velvety finish without weighing down the hair.

🌟 10 benefits in one product:

1. Intense nourishment for the hair strand

2. Repairs damaged structure

3. Leaves hair silky and soft to the touch

4. Instantly detangles unruly hair

5. Provides deep hydration

6. Increases manageability – ideal for styling

7. Restores natural shine

8. Protects hair from external aggressors

9. Smooths and reduces frizz

10. Visibly transformed hair, from the first application

🌿 Clean and responsible formula:

✔️ Sulfate-free
✔️ Free from animal-derived ingredients
✔️ Vegan
✔️ Produced with 100% renewable energy
✔️ No rinse required

🧴 Recommended use:

1. Spray a small amount on damp hair (towel-dried), focusing on lengths and ends

2. Do not rinse

3. Style as usual

💡 Avoid contact with eyes – if contact occurs, rinse thoroughly.

🔬 Key ingredients:

• Cyclopentasiloxane & Dimethiconol – for smoothing and protection
• Wheat germ & rice oil – deep repair and emollients
• Linalool, Hexyl Cinnamal, Citral, Limonene – elegant, salon-like fragrance

🎀 Ideal for: dry, damaged, fine or normal hair.
💛 The result: silky, nourished, vibrant, and easy-to-style hair – just as it deserves!

L'Oréal Professionnel Absolut Repair Molecular Pre-treatment 190 ml is the first step in the Absolut Repair Molecular professional protocol, from the Série Expert range. It has a patented formula with 3% peptide bonds and 5 amino acids, which helps rebuild the hair's molecular structure. It is applied before shampooing, as a spray.

What it does for you

• Long-lasting repair, beyond the surface of the hair strand.
• Restores the natural strength, elasticity, and movement of the hair.
• Extremely easy to detangle, with restored smoothness, immediately.
• Liquid texture, which absorbs quickly and does not weigh down the hair strand.
• Penetrates deep into the fiber, preparing the hair for the rest of the routine.

How to use it at home

1. Dampen the hair and towel-dry it.
2. Spray onto sections, from mid-lengths to ends: 15–20 pumps, depending on the length of the hair.
3. Massage into the lengths and ends for 1–2 minutes. Do not rinse.
4. Apply Absolut Repair Molecular shampoo directly over it, then rinse.
5. Continue with the Absolut Repair Molecular rinse-out serum.

For what hair type

For all hair textures that are damaged: color-treated, bleached, or natural. L'Oréal labels it as an exclusive product for professionals and uses it in the salon repair protocol. At home, you can use it by following the steps, but for seriously broken hair after bleaching, a visit to the hairdresser is worth it.

Active ingredients

• 3% peptide bonds: the highest concentration in the range, for rebuilding the molecular structure.
• 5 amino acids: glycine, arginine, serine, tyrosine, and glutamic acid, which complete the peptide bonds.

What else you need

• Absolut Repair Molecular Sulfate-Free Shampoo
• Absolut Repair Molecular Rinse-Out Serum
• Absolut Repair Molecular Leave-In Mask
• Absolut Repair Molecular Concentrated Mask

ProBeauty Tip. Turn off the shower water while massaging in the pre-treatment, as L'Oréal also recommends. You save water, and the product doesn't get washed away before it can do its job.

L'Oréal Professionnel Liss Unlimited Shampoo 300 ml, from the Série Expert range, is a smoothing shampoo for unruly and blow-dried hair. It cleanses the hair, keeps it under control and leaves it feeling very pleasant to the touch. The formula strengthens the hair fiber and forms a barrier against humidity, making it easier to smooth.

What it does for you

• Smooth and disciplined hair, easier to dry with a brush.
• Humidity barrier, for less frizz.
• Strengthened fiber, with a repairing action.
• Supple and shiny hair after washing.
• Cleansing of the hair and scalp, without leaving it rough.

How to use it at home

1. Apply the shampoo to wet hair.
2. Gently massage the scalp until a lather forms.
3. Rinse thoroughly. Repeat if you have used a lot of styling product.
4. Continue with the Liss Unlimited mask and oil.

For what type of hair

For unruly, frizzy hair, and for straight or blow-dried hair. If you have fine and flat hair that needs volume, choose a volume range. The shampoo does not permanently straighten curly hair.

Active ingredients

• Pro-Keratin: improves and maintains the hydration of the fiber, strengthens its structure and leaves it soft and shiny.
• Night-blooming cereus oil: seals the fiber for shine and controlled smoothness.

What else you need

• Liss Unlimited Smoothing Mask
• Liss Unlimited Dry Oil
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. Dry the hair with the hairdryer nozzle pointed from top to bottom, along the hair fiber. The cuticles close and the hair stays smoother.

The L'Oréal Professionnel Absolut Repair Set shampoo, mask, and oil contains the complete Absolut Repair routine from the Série Expert range in three steps. It is for dry and damaged hair that needs cleansing, nourishment, and protection. The shampoo and mask contain wheat proteins and Omega-9, while the oil contains wheat germ oil.

What it does for you

• Stronger, softer, and shinier hair with the 300 ml shampoo.
• Deep restructuring and hydration with the 250 ml mask.
• Leave-in nourishment and protection with the 90 ml 10-in-1 oil.
• Easier to detangle and dry, with frizz under control.
• The complete routine in one package, with complementary products.

How to use at home

1. Wash your hair with the shampoo, massaging until it lathers richly, then rinse.
2. Apply the mask to the lengths and ends, leave on for 3–5 minutes, and rinse thoroughly.
3. Towel-dry your hair.
4. Distribute a small amount of oil through the lengths and ends. Do not rinse. Style as usual.

For what hair type

For dry and damaged hair, from normal to sensitized, including color-treated or heat-stressed hair. For fine hair, apply the mask only to the ends and use very little oil. For bleached and very fragile hair, choose the Absolut Repair Molecular line.

Active ingredients

• Wheat proteins: help restructure damaged fibers and leave hair feeling supple.
• Omega-9: coats the hair strand for shine and a velvety feel.

What else you may need

• Absolut Repair Shampoo, sold separately
• Absolut Repair Mask, sold separately
• Absolut Repair Oil 30 ml
• Absolut Repair Conditioner 200 ml

ProBeauty Tip. If you don't have time for a mask every time you wash your hair, use one at least when your hair feels rough. The oil, however, should be used every time: it is the step that keeps the ends smooth.

The L'Oréal Professionnel Absolut Repair Set shampoo and mask combines the two essential steps of the Absolut Repair routine from the Série Expert range. It is designed for dry and damaged hair, leaving it stronger, softer and shinier. Both products contain wheat proteins and Omega-9.

What it does for you

• Transformed hair from the first wash: stronger, softer and shinier.
• Instant restructuring of dry and damaged hair with the 250 ml mask.
• Deep hydration and intense shine.
• Cleansing without weighing hair down with the 300 ml shampoo.
• The complete essential routine, in a single pack.

How to use at home

1. Apply the shampoo to wet hair, massage until it lathers and rinse.
2. Towel-dry your hair.
3. Distribute the mask through the lengths and ends, section by section.
4. Twist your hair, leave the mask on for 3–5 minutes, then rinse thoroughly.

For which hair type

For dry and damaged hair, color-treated or heat-stressed. L'Oréal recommends the routine for all hair types. If your hair is bleached and breaking, the Absolut Repair Molecular routine is more suitable.

Active ingredients

• Wheat proteins: help restructure damaged fibers and leave hair feeling supple.
• Omega-9: coats the hair fiber for shine and a velvety feel.

What else you may need

• Absolut Repair Shampoo, sold separately
• Absolut Repair Mask, sold separately
• Absolut Repair Oil 30 ml
• Absolut Repair Conditioner 200 ml

ProBeauty Tip. At the end, add a few drops of Absolut Repair Oil to the ends. The mask nourishes, while the oil seals and protects the lengths until the next wash.

✨ Repair 2 years of damaged hair from the very first use with L'Oréal Professionnel Serie Expert Absolut Repair Molecular bi-phase oil!
Its innovative formula with 2% peptide bonds and 5 amino acids reconstructs the hair's molecular structure, giving it elasticity, strength, and a visibly healthier appearance.

🌟 Key benefits:
✔ Deeply repairs damaged and very damaged hair.
✔ Provides up to 100 hours of intense shine.
✔ Anti-frizz control for up to 3 days.
✔ Lightweight texture – does not weigh hair down.
✔ Hair becomes stronger, more flexible, and more supple.
✔ Suitable for all types of damaged and dull hair.

🌿 L'Oréal Professionnel's commitment:

• Sulfate-free.

• Packaging with up to 20% less plastic.

• Product made with 100% renewable energy.

• No animal testing.

💡 How to use:
Shake well before use to activate the two phases. Apply 1-2 pumps to wet or dry hair, avoiding the roots. No rinsing required.

👉 Ideal for visibly repaired, disciplined hair with a radiant shine, just like after a salon visit.

L'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo 300 ml is the neutralizing shampoo from the Série Expert Vitamino Color Spectrum range. It is made for blonde-dyed or bleached hair and corrects warm reflections. Professional purple dyes instantly neutralize unwanted yellow tones.

What it does for you

• Neutralizes yellow tones in dyed or bleached blonde hair.
• Cool and radiant blonde, with unwanted reflections corrected.
• Gently cleanses and leaves hair instantly nourished and stronger.
• Shine for blonde hair that has lost its luster between salon visits.

How to use it at home

1. Start using it 2 weeks after your salon coloring visit.
2. Apply evenly to wet hair and emulsify until a rich lather forms.
3. Leave on hair for 2–5 minutes, depending on how much you want to neutralize the tone.
4. Check if the yellow reflections have disappeared.
5. Rinse thoroughly until no dye comes out, then continue with Vitamino Color Spectrum conditioner or mask.

For what type of hair

For dyed, bleached, or highlighted blonde hair that is turning yellow. It is not for brunette or redhead hair. For natural white or grey hair, L'Oréal Professionnel has the Silver range. The formula contains sulfates, so alternate it with the sulfate-free Spectrum shampoo.

Active ingredients

• Professional purple dyes: neutralize and correct unwanted yellow tones in dyed blonde hair.
• Conditioning agents: gently cleanse the fiber and leave hair nourished and shiny.

What else you need

• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Mask 250 ml
• Glass Shine Vitamino Color Spectrum Serum
• Sulfate-Free Vitamino Color Spectrum Shampoo

ProBeauty Tip. Start with 2 minutes and increase the time only if the blonde is still turning yellow. If you notice a purple tint on very light highlights, shorten the time next time.

✨ Repair up to 2 years of damaged hair from the first use with L’Oréal Professionnel's Absolut Repair Molecular concentrated professional mask.
Its patented formula, enriched with peptide bonds and 5 essential amino acids, reconstructs the molecular structure of the hair and restores its natural beauty.

🌟 Key benefits:
✔ Up to 94% stronger and more resilient hair.
✔ Up to 85% silkier, more supple and easy to detangle hair.
✔ Intensely hydrates and restores elasticity.
✔ Provides instant smoothness and long-lasting shine.
✔ Hair becomes visibly healthier, softer, and more flexible.

💆♀️ Suitable for:

• All types of damaged, color-treated, bleached or fragile hair.

• Fine, medium or thick hair – with personalized routines depending on needs.

• Dry, dull or frizzy hair.

💡 How to use:

1. Apply the mask to damp hair, after shampoo and Absolut Repair Molecular rinse-off serum.

2. Distribute evenly through lengths and ends, then detangle hair with your fingers.

3. Leave on for 1-2 minutes, twist strands, and rinse thoroughly.

4. Continue your routine with the leave-in cream for heat protection and styling.

👉 Ideal for deeply repaired, silky and shiny hair, as if straight from the salon.

Instantly restore vitality and elasticity to your curls with L'Oréal Professionnel Serie Expert Curl Expression, the invigorating spray specially created for wavy and curly hair. The professional no-rinse formula is enriched with 3% Glycerin, Urea H, and Hibiscus seed extract, essential ingredients for deep hydration and curl definition.

Key Benefits:

✔ Revitalizes and refreshes curl pattern
✔ Controls frizz and prevents frizz effect
✔ Provides elasticity and intense hydration
✔ Ideal for daily use, no re-wetting needed
✔ Perfect for styling or refreshing your hairstyle after a trim

How to use Curl Expression Mist?

1️⃣ Spray on dry or damp hair, focusing on lengths and ends
2️⃣ Do not rinse! Allow the product to act to refresh and hydrate curls
3️⃣ Style curls with your fingers or use a diffuser for extra volume and definition

Curl Expression Mist is validated by L'Oréal Professionnel experts and is a must-have for healthy, defined, and shiny curls! ✨

The L'Oréal Professionnel Vitamino Color Shampoo and Mask Set combines two steps from the Série Expert Vitamino Color range for color-treated hair. The set includes the 300 ml shampoo and 250 ml mask. The range's formula contains resveratrol, an antioxidant that protects both color and fiber.

What it does for you

• The shampoo gently cleanses and helps color retain its shade and shine.
• The mask, with its gel texture, provides intense protection and repair without weighing down the hair.
• Color protected from oxidation, fading, and pigment runoff during washing.
• Softer, nourished, and shiny hair after every wash.

How to use it at home

1. Apply the shampoo to wet hair and massage until it lathers. Rinse.
2. For salon-like results, apply the shampoo once more and rinse again.
3. Apply the mask to clean, wet lengths and ends and leave on for 3 minutes.
4. Rinse thoroughly.

For what hair type

For color-treated, highlighted, or color-sensitized hair. The shampoo contains sulfates; if you want a sulfate-free routine, choose Vitamino Color Spectrum. The set does not neutralize yellow tones in blonde hair.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and fiber of color-treated hair.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color 10-in-1 Leave-In Spray
• Vitamino Color Conditioner 200 ml

ProBeauty Tip. Squeeze excess water from your hair before applying the mask: on hair that is too wet, the gel becomes diluted. If you also want heat protection, add the 10-in-1 spray from the same range at the end.

The L'Oréal Professionnel Vitamino Color Spectrum Set, featuring shampoo, mask, and serum, provides the complete routine from the Série Expert Vitamino Color Spectrum range. The set includes the 300 ml shampoo, 250 ml mask, and 50 ml Glass Shine serum. All three are designed for color-treated hair.

What it does for you

• The sulfate-free shampoo gently cleanses and helps keep color pigments inside the hair shaft.
• The creamy mask intensely hydrates, smooths, and adds mirror-like shine.
• The Glass Shine serum, activated by heat, provides heat protection up to 230°C and keeps frizz under control.
• Intense color, with unwanted reflections neutralized.

How to use it at home

1. Apply the shampoo to wet hair, lather, and rinse thoroughly.
2. Divide the hair into 2 sections, apply the mask to the lengths and ends, and leave on for 3–5 minutes. Rinse.
3. On towel-dried hair, apply 1–2 pumps of serum (3–4 for thick hair) to the lengths and ends.
4. Dry the hair completely and use a flat iron. Do not rinse out the serum.

For what type of hair

For color-treated, thicker hair that needs hydration and shine. For fine hair, use the mask less frequently. For yellowing blonde hair, add the Purple shampoo from the same range.

Active ingredients

• Ferulic acid: the key ingredient in the Vitamino Color Spectrum range, which helps keep color intense from day one.
• Citric acid: works with ferulic acid to help lock color molecules inside the hair shaft.
• Alpha-Silane (in the serum): activated by heat, it forms a fine network on the hair shaft's surface, which smooths and protects the hair.

What else you need

• Vitamino Color Spectrum Sulfate-Free Shampoo
• Vitamino Color Spectrum Mask 250 ml
• Vitamino Color Spectrum Glass Shine Serum
• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Purple Shampoo

ProBeauty tip. You don't need to use the mask every wash. If your hair is more demanding, add the mask once a week for smoothness, and use the serum every time you style with a flat iron.

The L'Oréal Professionnel Vitamino Color Spectrum Set with shampoo and serum brings together the beginning and end of the Série Expert Vitamino Color Spectrum routine. The set includes the 300 ml sulfate-free shampoo and the 50 ml Glass Shine leave-in serum. They are designed for all color-treated hair.

What they do for you

• The sulfate-free shampoo, with ferulic acid and citric acid, gently cleanses and helps keep color pigments inside the hair fiber.
• The Glass Shine serum, activated by heat, provides mirror-like shine and heat protection up to 230°C.
• Color protected from UV-induced fading.
• Smooth, frizz-free hair, more hydrated and softer.

How to use them at home

1. Apply the shampoo evenly to wet hair, emulsify and rinse thoroughly.
2. If you use conditioner or a mask, apply them now and rinse.
3. Shake the serum and apply 1–2 pumps to fine or medium hair, or 3–4 pumps to thick hair, from mid-lengths to ends.
4. Dry the hair completely, then use a flat iron. Do not rinse out the serum.

For what hair type

For all color-treated hair, especially if you style it often with a flat iron and want shine. The set does not include conditioner or a mask; you can find them separately in the same range for post-wash care.

Active ingredients

• Ferulic acid: the key ingredient in the Vitamino Color Spectrum range, which helps keep color intense from day one.
• Citric acid: works with ferulic acid to help lock color molecules inside the hair fiber.
• Alpha-Silane (in the serum): under the effect of heat, it forms a fine network on the surface of the hair fiber, which smooths and protects the hair.

What else you need

• Vitamino Color Spectrum sulfate-free shampoo
• Vitamino Color Spectrum Glass Shine serum
• Vitamino Color Spectrum conditioner 200 ml
• Vitamino Color Spectrum mask 250 ml

ProBeauty tip. The serum has a liquid texture: apply one pump at a time and work through the hair in sections. If you have fine hair, stick to a small amount so you don't weigh it down.

The L'Oréal Professionnel Absolut Repair Molecular Set shampoo and oil combines the first and last steps of the Absolut Repair Molecular routine, from the Série Expert range. Both products contain peptide bonds and 5 amino acids, which help repair the structure of damaged hair. It's a simple start to the Molecular routine at home.

What it does for you

• Gentle, sulfate-free cleansing with the 300 ml shampoo.
• Stronger, nourished hair, with natural elasticity and movement.
• Shine and anti-frizz effect, thanks to the 90 ml bi-phase oil.
• Light finish: the oil absorbs quickly and does not weigh down the hair.
• Two complementary products, in the same package.

How to use them at home

1. Apply the shampoo to wet hair and massage until it lathers.
2. Rinse thoroughly and towel-dry your hair.
3. Shake the bi-phase oil and dispense 1–2 pumps into your palm.
4. Distribute the oil through damp or dry hair, avoiding the roots and scalp.

For what hair type

For all types of damaged hair: color-treated, bleached, or natural. It's ideal if you want a quick, two-step routine. For very damaged hair, add the leave-in serum or concentrated mask from the same range.

Active ingredients

• Peptide bonds: small pieces of the hair fiber, small enough to enter the fiber and help repair its molecular structure.
• 5 amino acids: glycine, arginine, serine, tyrosine, and glutamic acid, the "building blocks" that work together with the peptide bonds.

What else you may need

• Absolut Repair Molecular Shampoo, sold separately
• Absolut Repair Molecular Bi-Phase Oil, sold separately
• Absolut Repair Molecular Leave-In Serum
• Absolut Repair Molecular Concentrated Mask

ProBeauty Tip. The set also makes a great gift for someone who frequently bleaches their hair: it contains exactly the two products they use every time they wash their hair.

L'Oréal Professionnel Keratin Alpha Sleek Treatment Cream 200 ml, from the Série Expert range, is the weekly step in the Keratin Alpha Sleek smoothing routine. It has a creamy texture that coats the fiber and progressively smooths the hair's keratin. The result is velvety hair, with frizz and volume under control.

What it does for you

• Progressive smoothing: the more you use it, the better the result.
• Frizz and volume controlled, for disciplined hair.
• Easier daily styling, especially with the entire range routine.
• Shine and long-lasting softness.
• Hair fiber integrity preserved: reshapes the hair without damaging it.

How to use it at home

1. Once a week, wash your hair with Keratin Alpha Sleek shampoo. Shake the cream bottle well.
2. Divide your hair into two sections and apply 30–50 ml of product evenly, from mid-lengths to ends.
3. Leave on for 10–15 minutes, then rinse.
4. Dry your hair completely with a hairdryer, then straighten it with a flat iron to activate the technology.
5. For the other washes during the week, use the mask from the range.

For what hair type

For any hair type with frizz that wants to be smoother, straighter, and easier to style. Optimal results appear after 4 weeks. If you do not want to use a hairdryer and flat iron, you will not achieve the full effect. For defined curls, choose Curl Expression.

Active ingredients

• Keratin Alpha Shaper: patented formula that smooths the fiber at the alpha keratin level, preserving its integrity.
• Amino acid chains: work together with Keratin Alpha Shaper for disciplined hair, with controlled volume.

What else you need

• Keratin Alpha Sleek Shampoo
• Keratin Alpha Sleek Mask
• SteamPod Hair Straightener

The ProBeauty tip. Set aside one day a week for the cream, for example Sunday. The result is built up through regular applications, not just one.