Your Puring routine

This is a nourishing mask for dry, stressed, and chemically treated hair. It contains extracts and active ingredients of avocado, flaxseed oil, and carrots that provide strength and a restructuring effect to the hair. Thanks to its rich composition, hair becomes silky, soft, and shiny. It provides restructuring and vitality to the hair fiber. It has a fruity and lavender scent.

Features:

-light texture that doesn't weigh hair down

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to the hair fiber

How to use: After washing your hair, apply a sufficient amount to damp hair, focusing on the lengths and ends. Leave on for a few minutes, then rinse thoroughly with water and dry your hair as usual.

Puring Keepcolor Shampoo for Color-Treated Hair is the Keepcolor range's maintenance shampoo for color-treated and chemically treated hair. It is formulated with vitamin E and flaxseed oil, which nourish and moisturize. It adds shine and enhances color highlights.

What it does for you

• Color lasts longer and remains intense and vibrant.
• Enhanced highlights with visible shine.
• Nourishment and hydration for color-treated hair.
• Antioxidant action, which helps protect color.
• Silky, soft hair with a healthier appearance.

How to use it at home

1. Thoroughly wet your hair with warm water.
2. Apply the shampoo and massage into the scalp and through the lengths.
3. Rinse thoroughly.
4. Follow with Keepcolor conditioner or mask.

For what hair type

For color-treated, highlighted, or chemically treated hair that loses its intensity quickly. It does not neutralize yellow tones in bleached blonde hair: for that, you need a purple shampoo, such as Puring Silver. For natural, untreated hair, choose Hydrargan or Richness.

Active ingredients

• Vitamin E: an antioxidant that helps color retain its intensity and shine for longer.
• Flaxseed oil: nourishes and moisturizes color-treated hair, keeping it soft and radiant.

What else you need

• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Mask for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the first few days after coloring, wash your hair less frequently and with warm, not hot, water. Apply the shampoo mainly to the scalp and let the lather run through the lengths as you rinse. The shampoo has a coffee scent.

Creamy oxidizing emulsion, rich in hair softening substances, provides protection and shine, makes mixing easy and does not "work" during application.

Features:

-creamy consistency

-contains hair-protecting ingredients

-imparts shine

-allows for easy mixing

-does not allow oxidation during application

How to use: Wear protective gloves! Mix in the proportion indicated on the specific hair coloring or bleaching product. Follow the instructions for use for an excellent result.

Puring Blonderesolve Silver Shampoo Anti-Yellowing Shampoo is the purple shampoo from the Blonderesolve line for blonde, bleached, or grey hair. The purple pigment tones down unwanted yellow tones on greys, very light blondes, and highlights. It is enriched with grapeseed oil and silk proteins.

What it does for you

• Less yellow on light blonde, bleached, and highlighted hair.
• Cleaner greys and whites, without yellow tones.
• Nourished hair, even though the shampoo works on the tone.
• Brightness for light shades, with clearer tones.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp and lengths.
3. Rinse carefully until the water runs clear.
4. Follow with a conditioner or mask on the lengths and ends.

For what hair type

For grey or white hair, very light blonde, bleached, and highlighted hair. It is not for dark hair: the purple pigment has nothing to neutralize there. For warm, golden blondes that you want to keep that way, use it sparingly.

Active ingredients

• Purple pigment: tones down unwanted yellow tones on light shades.
• Grapeseed oil: nourishes bleached hair and gives it brightness.
• Silk proteins: help the hair remain silky and shiny.

What else you need

• Keepcolor Mask for dyed and bleached hair
• Keepcolor Conditioner for dyed and bleached hair
• Richness Intensive Mask for dry hair
• Keepcolor Two-Phase Conditioner

ProBeauty Tip. If it is your first time using a purple shampoo, try it first on a strand at the nape of your neck and rinse it out quickly. See how the pigment takes to your hair and only then use it on your whole head. The fragrance is grape.

It is a nourishing shampoo for dry, stressed, and chemically treated hair. It contains avocado extracts and active ingredients, silk proteins, and milk proteins that give strength and a restructuring effect to the hair. By using it, hair becomes silky, full of shine, and easy to comb. It has a moisturizing effect and protects the hair structure's fiber. It has a subtle milk scent.

Features:

-light texture that doesn't weigh down hair

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to hair fiber

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse very well with plenty of water. Repeat this step if necessary, then apply a suitable Conditioner/Treatment for your hair.

Puring Pureclean Purifying Shampoo for Oily Scalp is the shampoo from the Pureclean range, designed for oily hair and dandruff-prone scalps. It contains piroctone olamine, nettle extract and rosemary extract. It cleanses, purifies and helps control sebum, leaving hair feeling fresh and clean.

What it does for you

• Clean and fresh scalp, with hair left clean and balanced.
• Helps control sebum for a more balanced scalp.
• Helps remove visible dandruff from the scalp and hair.
• Helps soothe the itching sensation and tension on sensitive scalps.
• Balanced cleansing, suitable for everyday washing.

How to use it at home

1. Wet hair and scalp thoroughly.
2. Apply the shampoo and massage the scalp with your fingertips.
3. Rinse thoroughly until no more foam remains.
4. If you need conditioner, apply it only to the lengths and ends.

For what type of scalp

For oily scalps, with impurities or dandruff, including when it is sensitive and easily irritated. It is not designed for dry scalps without excess sebum. If dandruff is abundant or the scalp is wounded, seek advice from a dermatologist.

Active ingredients

• Piroctone olamine: the range's key ingredient designed for dandruff-prone scalps.
• Nettle extract: purifies and helps balance oily scalps.
• Rosemary extract: complements the purifying action and leaves a fresh sensation.

What else you may need

• Lightweight Everyday Herbal Fresh Conditioner
• Refreshing Everyday Shampoo for frequent washing
• Extra Comfort Pre-Shampoo Scalp Prep Treatment

ProBeauty Tip. Wash with warm, not hot, water: it is gentler on sensitive scalps. The fragrance of kumquat, lemon and yuzu leaves a clean sensation that is perfect for mornings.

Puring Hydrargan Moisturizing Conditioner with Argan Oil complements the Hydrargan range shampoo for normal to dry hair. It detangles and moisturizes the hair, making it easy to comb through without weighing it down. It is enriched with argan oil and flaxseed oil.

What it does for you

• Easy detangling and combing without pulling.
• Soft and silky hair after every wash.
• Moisture for dehydrated and dry hair.
• Weightless shine, leaving the hair light.

How to use it at home

1. Wash your hair with Hydrargan shampoo.
2. Pat dry with a towel, without rubbing.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For normal to dry hair that tangles easily and has become dull. It is also suitable for finer hair. If you have thick, porous, and very dry hair, the Richness conditioner is more suitable. For color-treated hair, choose Keepcolor.

Active ingredients

• Argan oil: the key ingredient in the Hydrargan range, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrargan Moisturizing Shampoo
• Hydrargan Moisturizing Mask
• Hydrargan Two-Phase Leave-In Conditioner
• Hydrargan Leave-In Spray Milk

ProBeauty Tip. Apply the conditioner to the ends first, then work up to the mid-lengths with what remains in your palms. The ends are the driest and need the most product.

Achieve even and long-lasting color with Puring Tutto Colors Oxidizing Cream 9% (30 Vol), the professional oxidizing emulsion that facilitates color lift and protects the hair's structure during the coloring or bleaching process.

💡 Its advanced formula with protective ingredients prevents unwanted oxidation, maintaining the hair's natural hydration and shine. Thanks to its creamy texture, it ensures easy mixing and uniform application, being compatible with all professional coloring and bleaching techniques.

🔥 Key Benefits:

✅ Balanced oxidizing power – Perfect for coloring, bleaching, and shade lightening.

✅ Creamy texture for uniform application – Does not drip, ensures optimal adherence.

✅ Contains protective ingredients – Prevents degradation and drying of the hair strand.

✅ Provides shine & suppleness – Hair remains shiny and smooth after coloring.

✅ Does not oxidize prematurely during application – Guaranteed stability for precise results.

🔹 How to Use:

1️⃣ Preparation: Wear protective gloves to avoid skin contact.

2️⃣ Mixing: Combine with hair dye or bleaching powder according to the instructions of the product used.

3️⃣ Application: Distribute evenly on hair, observing the recommended processing time.

4️⃣ Finishing: Rinse thoroughly and use a shampoo and conditioner for colored/bleached hair to seal the color.

📌 Recommended for:

✔️ Professional coloring & bleaching – Ideal for precise shade lightening.

✔️ Natural or chemically treated hair – Offers protection and maintains hair strand integrity.

✔️ Stylists & professional colorists – Guaranteed performance in every application.

The Puring Tuttocolors Hair Dye Brush is a black brush with the Tuttocolors inscription, designed for applying hair dye. It has a wide head with dense bristles and a thin, pointed handle that you can use to divide hair into sections. It is the basic tool you need to dye your hair neatly at home.

What it does for you

• Even application: spread the dye evenly from the roots to the lengths.
• Precise parts, drawn with the pointed tip of the handle.
• Better control than by hand, especially at the roots.
• Works with any mixture applied with the brush: dye, bleach, mask.
• Fits with the Tuttocolors dye bowl, for a complete dyeing set.

How to use it at home

1. Prepare the mixture in a bowl and put on gloves.
2. With the tip of the handle, draw a part and separate a thin section of hair.
3. Load the brush with a little dye and spread it on the root, on both sides of the part.
4. Continue section by section, at small distances, until you cover the entire head.
5. After dyeing, wash the brush immediately with warm water and let it dry.

For what type of work

For dyeing the roots, the entire hair, or for applying bleach to areas. For very fine highlights, you may also need foil or a narrower brush.

What else you need

• Tuttocolors dye bowl
• Tuttocolors hair dye capes, 30 pcs
• Flory Color ammonia-free dye
• Fruity Color dye
• Tuttocolors 6% 20 vol cream oxidant

ProBeauty tip. Work with sections no more than one finger wide. Thin sections receive dye all over, and the root is left without gaps.

Puring Keepcolor Hair Mask for Color-Treated Hair is the color-maintenance mask from the Keepcolor line, for color-treated or highlighted hair. With flaxseed oil and vitamin E, it helps the color retain its intensity and shine. At the same time, it nourishes and deeply hydrates the hair fiber.

What it does for you

• Intense color for longer, with a strong and long-lasting shine.
• Deep nourishment and hydration for color-treated and bleached hair.
• Antioxidant action: vitamins help protect the hair fiber from free radicals.
• Hair fiber in better condition, with a healthier appearance.

How to use it at home

1. Wash your hair with Keepcolor shampoo and towel-dry.
2. Apply the mask to the lengths and ends.
3. Comb through to distribute evenly.
4. Leave on for 3–5 minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For color-treated, highlighted, bleached, stressed, or dull hair. If your hair is not color-treated but is dry, choose the Richness or Hydrargan mask. For yellowing blonde hair, the mask alone is not enough.

Active ingredients

• Flaxseed oil: nourishes and hydrates the color-treated hair fiber, keeping it soft and luminous.
• Vitamin E: an antioxidant that helps the color retain its intensity and shine for longer.

What else you need

• Keepcolor Shampoo for Color-Treated Hair
• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the weeks after coloring, don't skip the mask: use it instead of conditioner whenever your hair feels rough. Rinse with lukewarm to cool water to preserve the shine. The scent is milky.

The Tuttocolors Puring Dye Bowl is the black bowl with a handle and Tuttocolors inscription, in which you prepare the mixture for dyeing. In it, you combine the dye with the developer or the bleaching powder with the developer. You hold it with one hand and work with the brush in the other.

What it does for you

• Homogeneous mixture, prepared in a bowl dedicated solely to dyeing.
• Fits well in the hand, thanks to the handle, while applying the dye.
• Organized work: you have the mixture ready and load the brush easily.
• Works for any mixture: dye, bleach, mask.
• Makes a set with the Tuttocolors brush and with the disposable capes.

How to use it at home

1. Put on gloves and place the bowl on a stable surface.
2. Put the dye and developer in the ratio required by the instructions; for Flory Color and Fruity Color it is 1:1.5.
3. Mix with the brush until you obtain a homogeneous cream, without lumps.
4. Hold the bowl by the handle and apply the mixture immediately.
5. At the end, wash it with warm water and soap, then dry it.

For what type of work

For any dyeing or bleaching done at home, with products that are mixed before application. Do not use a metal bowl for mixing: the dedicated bowl is the safer solution.

What else you need

• Tuttocolors Dyeing Brush
• Tuttocolors Dyeing Capes, 30 pcs
• Flory Color Ammonia-Free Dye
• Fruity Color Dye
• Tuttocolors 6% 20 vol Cream Developer

ProBeauty Tip. Place the bowl on a kitchen scale and weigh each ingredient before adding it. This way, you respect the exact ratio between the dye and the developer.

Puring Rehab Restructuring Shampoo for Curly Hair is the shampoo from the Rehab line, designed by Puring for curly and frizzy hair. It contains silk and wheat proteins, with a moisturizing and anti-frizz action. It nourishes and tames dull, static hair and gives curls shine, support, and elasticity.

What it does for you

• Soft, elastic, and strong curls, whether natural or permed.
• Less frizz and less static.
• Hydrated and silky hair, nourished and tamed.
• Shine for dull curls.
• More flexible cuticle, with an antioxidant and revitalizing action.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage your scalp, then let the foam run through the lengths.
3. Rinse carefully.
4. Follow with the Rehab mask, then with the Rehab curl spray or gel.

For what hair type

For curly, wavy, unruly, and frizzy hair, whether natural or permed. If you have straight hair and just want to smooth it, choose the Smoothing line. If your hair is damaged by bleaching but is not curly, you need a hair care line for damaged hair.

Active ingredients

• Wheat proteins: help curly hair become more elastic and strong.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Mask for Curls
• Rehab Leave-In Spray for Curls
• My Eclectic Curl Fluid

ProBeauty Tip. Wash your hair with your head tilted forward and let the foam run through the lengths without rubbing the curls between your palms. The coconut fragrance leaves a subtle scent on the hair.

This is a conditioner with a nourishing formula for dry, curly, and difficult-to-manage hair, featuring active ingredients and avocado and bamboo extracts. Hair becomes soft, hydrated, restructured, shiny, and easy to control.

Features:

- nourishes dry hair

- suitable for curly and difficult-to-manage hair

- restructuring effect

- natural active ingredients

- gives intense shine to hair

- hair becomes easy to control

How to use: Apply a sufficient amount to lengths and ends on damp hair after shampooing, leave on for a few minutes, then rinse thoroughly with water and dry hair as usual.

Puring Keepcolor Conditioner for Color-Treated Hair is the color-maintenance conditioner from the Keepcolor line. Formulated with flaxseed oil and vitamin E, it nourishes the hair and makes it easy to comb through, soft and shiny. It helps the color last longer.

What it does for you

• Color lasts longer, from wash to wash.
• Easy combing, without pulling on sensitized hair.
• Soft and shiny hair after every wash.
• Vitamins with antioxidant action, which help improve the condition of the hair fiber.

How to use it at home

1. Wash your hair with Keepcolor shampoo.
2. Towel-dry your hair.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For color-treated, bleached, stressed, or dull hair. It is suitable for every wash. If color-treated hair is very dry, also add the Keepcolor mask, which nourishes more deeply. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Flaxseed oil: nourishes and hydrates the color-treated hair strand, so it remains soft and shiny.
• Vitamin E: an antioxidant that helps the color retain its intensity and shine for longer.

What else you need

• Keepcolor shampoo for color-treated hair
• Keepcolor mask for color-treated hair
• Keepcolor two-phase conditioner
• Keepcolor shine spray

ProBeauty tip. Rinse the conditioner with lukewarm to cool water. The cuticle closes better, and the color and shine are more visible. It has the same milky fragrance as the mask in the line.

Creamy oxidizing emulsion, rich in hair softening substances, provides protection and shine, makes mixing easy and does not "work" during application.

Features:

-creamy consistency

-contains hair-protecting ingredients

-imparts shine

-allows for easy mixing

-does not allow oxidation during application

How to use: Wear protective gloves! Mix in the proportion indicated on the specific hair coloring or bleaching product. Follow the instructions for use for an excellent result.

Puring Smoothing Disciplining Shampoo is the ideal formula to control and hydrate curly and frizzy hair. With olive oil and keratin extracts, this shampoo not only gently cleanses but also intensely nourishes the hair, leaving it smooth, shiny, and easier to manage. It prevents static and controls volume, protecting the hair fiber and giving it elasticity and vitality.

Key benefits:

• Disciplines curly and porous hair: Controls curls and improves the texture of unruly hair.
• Natural active extracts: Olive oil and keratin nourish and protect hair, keeping it hydrated and healthy.
• Hair becomes soft and shiny: Leaves it with a glossy and smooth finish, without weighing down the hair strands.
• Doesn't weigh hair down: The lightweight formula ensures hair remains light and vital.
• Controls volume: Maintains a perfect balance, without the hair becoming heavy or lacking movement.
• Deeply hydrates: Provides intense hydration, protecting hair from dryness.

How to use:

1. Application: Apply to wet hair, gently massaging until a dense, creamy lather forms.
2. Action: Leave on for 1-2 minutes.
3. Rinse: Rinse thoroughly with plenty of water.
4. Repeat (if necessary): Reapply for a more intense cleanse.
5. Follow-up: Apply the appropriate conditioner or treatment for your hair type for complete results.

Puring Smoothing Disciplining Shampoo – For perfectly disciplined, hydrated, and shiny hair! 🌟

Puring Energyforce Superactive Lotion is an energizing scalp lotion and the intensive treatment in the Energyforce range, designed for fine, weak hair prone to falling out. The formula contains chili pepper, lemon and tea leaf extracts. Apply to the scalp and do not rinse.

What it does for you

• Stronger, more resistant hair: revitalizes weak, fine hair fibres.
• A more balanced scalp, with purifying and oxygenating action.
• Energizing sensation on the scalp.
• Two sizes: 125 ml bottle or 12 x 10 ml vials.

How to use at home

1. Wash your hair with Energyforce shampoo and towel-dry.
2. Distribute the lotion directly onto the scalp, section by section.
3. Massage in circular motions until absorbed.
4. Do not rinse. Dry and style as usual.

For which hair type

For weak, fine, lifeless hair that tends to fall out. Puring states that the lotion may cause slight scalp redness, so it is not suitable for irritated or highly sensitive scalps. It is a cosmetic product, not a medical treatment: if hair falls out suddenly, in clumps, or after an illness or childbirth, seek advice from a dermatologist.

Active ingredients

• Chili pepper extract: provides an energizing sensation on the scalp.
• Lemon extract: helps purify the scalp.
• Tea leaves: complete the formula that revitalizes weak hair.

What else you need

• Energyforce energizing shampoo
• Energyforce Reinforce energizing lotion
• Everyday Herbal Fresh light conditioner

ProBeauty tip. Wash your hands immediately after application and avoid rubbing your eyes: the chili pepper is noticeable. The spicy fragrance, with cardamom, orange and freesia, disappears quickly from the scalp.

Puring Rehab Restructuring Mask for Curly Hair is the multi-action mask from the Rehab line for curly, frizzy, dull, and static hair. It contains silk and wheat proteins. It hydrates curls, leaving them soft, shiny, and manageable, while deeply nourishing without weighing them down.

What it does for you

• Elastic, strong, and vibrant curls, even if they are rebellious.
• Hydrated and silky hair, deeply nourished.
• Tamed frizz and a more flexible cuticle.
• Shine for both natural and permed curls.
• Weightless: curls won't fall flat.

How to use it at home

1. Wash your hair with Rehab shampoo and towel-dry.
2. Apply the mask to the lengths and ends.
3. Comb through with a wide-tooth comb to distribute it evenly.
4. Leave it on for 3–5 minutes.
5. Rinse thoroughly, then apply Rehab spray or gel.

For what hair type

For curly, wavy, frizzy, and static hair, whether natural or permed. It is not designed for straight, fine hair that only needs detangling. If you want smooth, straight hair rather than curls, try the Smoothing mask.

Active ingredients

• Wheat proteins: help curly hair become more elastic and stronger.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Shampoo for Curly Hair
• Rehab Leave-In Curl Spray
• My Eclectic Curl Fluid

ProBeauty Tip. Rinse the mask with your head tilted down and don't squeeze out all the water: leave a little moisture in your curls before applying the spray. The sweet, woody fragrance is subtle.

Puring Rehab Curly Leave-in Spray Restructuring Spray for Curls 200 ml is the leave-in spray from the Rehab line for curly hair. The formula contains silk and wheat proteins. It moisturizes, adds volume, and defines curls, leaving hair restructured and light.

What it does for you

• Defined curls, with shape, not puffed out.
• Volume for curly hair that lies flat against the head.
• Hydrated and restructured hair, without rinsing.
• Refreshed curls between washes, on the second, third, or fourth day.

How to use it at home

1. Wash your hair with Rehab shampoo and gently towel-dry.
2. Spray evenly over wet hair.
3. Clump the curls in your palms, from the bottom up.
4. Do not rinse. Let your hair air-dry or use a diffuser.
5. On non-wash days, lightly dampen your hair and spray again.

For what hair type

For curly, electrified, frizzy, and unruly hair. It is also suitable for wavy hair that loses its shape. It has nothing to define on straight hair: in that case, choose a detangling leave-in, not a curl leave-in.

Active ingredients

• Wheat proteins: help curly hair become more elastic and resistant.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Shampoo for Curly Hair
• Rehab Restructuring Mask for Curls
• My Eclectic Curl Fluid

ProBeauty Tip. On the second morning, spray directly onto the flattened curls and squeeze them in your palms for a few seconds. The milky fragrance is subtle.

Puring Richness Leave-in 2Phase 200 ml is the nourishing two-phase leave-in conditioner from the Richness line. It is ideal for dry, frizzy, and treated hair, especially fine hair. It detangles, nourishes, and hydrates, leaving hair full of life and radiant.

What it does for you

• Very easy detangling for fine and fragile hair.
• Weightless hydration, thanks to the light and balanced formula.
• Volume and lightness for delicate hair.
• Protection for hair stressed by chemical treatments and the weather.
• Radiant hair, with more vitality.

How to use it at home

1. Shake the bottle well.
2. Wash your hair and gently towel-dry it.
3. Spray onto the lengths and ends.
4. Gently massage and comb through.
5. Do not rinse. Dry and style as usual.

For what hair type

For fine and dry hair that has been chemically treated, gets tangled, and falls flat without volume. If you have thick and very dry hair, the Richness rinse-out conditioner and oil will nourish it more intensely.

Active ingredients

• Avocado: the key ingredient in the Richness line, it deeply nourishes dry and stressed hair.
• Almond oil: nourishes and adds shine to the hair.
• Wheat proteins: help fine hair look fuller and detangle easily.

What else you need

• Richness Nourishing Shampoo
• Richness Intensive Mask
• Richness Nourishing Conditioner
• Richness Hair Oil

ProBeauty Tip. On fine hair, spray more on the ends and very little towards the roots. Then dry with your head tilted forward to maintain volume. The fragrance is orange and green apple.

This mask is designed to control frizzy and porous hair, taming and intensely nourishing the hair strands. With a unique blend of natural olive oil extracts and keratin, the mask helps to discipline hair, reducing volume and leaving it silky, shiny, and completely hydrated.

Key Benefits:

• Disciplines frizzy and porous hair: Controls volume and texture for more manageable hair.
• Natural active extracts: Olive oil and keratin penetrate the hair to provide deep hydration and protection.
• Hair becomes soft and shiny: Delivers a healthy and lustrous appearance without weighing hair down.
• Deeply hydrates: Olive oil and keratin nourish hair from roots to ends.
• Controls volume: Helps control excessive volume, providing a more uniform and beautiful hairstyle.

How to Use:

1. Application: After shampooing, apply a sufficient amount of mask to damp hair, focusing on lengths and ends.
2. Leave on: Allow the product to act for a few minutes to let the active ingredients take effect.
3. Rinse: Rinse thoroughly with plenty of water.
4. Drying: Dry your hair as desired, achieving disciplined and shiny hair.

Puring Smoothing Disciplining Mask – The perfect solution for frizzy and unruly hair! 💧✨

It is an oil-based treatment that nourishes and hydrates dry and treated hair. It contains avocado and almond oil extracts and active ingredients that give dry hair strength. It deeply moisturizes and protects hair from free radicals. Hair becomes extremely soft and silky without weighing it down. It has an anti-static effect and contains a UV filter.

Features:

-nourishes and moisturizes

-suitable for dry and chemically treated hair

-natural active extracts

-protects hair from free radicals

-hair becomes soft and full of shine

-does not weigh down hair

-contains UV filter

-anti-static effect

How to use: Apply to lengths and ends and dry/style as usual. No rinsing required.

Puring Energyforce Energising Shampoo for Fine Hair is the shampoo from the Energyforce range designed for fine, lifeless hair prone to falling out. It contains menthol, chilli extract and trace elements. It purifies and revitalises the scalp with an energising and toning action.

What it does for you

• Purified and revitalised scalp, with a feeling of freshness.
• More toned hair with more volume, even if it is fine and weak.
• Strengthened hair strands, with fortifying and mineralising ingredients.
• Suitable for frequent washing of lifeless hair.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp with your fingertips.
3. Rinse thoroughly.
4. Squeeze out the water and apply the Energyforce lotion to the scalp, if you use it.

For what type of hair

For fine, weak, lifeless hair prone to falling out, including during seasonal changes. It is a cosmetic product, not a medical treatment: if hair falls out suddenly, in clumps, or after an illness or childbirth, seek the advice of a dermatologist. Avoid it if you have an irritated scalp.

Active ingredients

• Chilli extract: gives an energising sensation on the scalp.
• Menthol: gives a feeling of freshness on the scalp and tones the hair strand.
• Trace elements: complete the toning action of the formula.

What else you need

• Energyforce Reinforce Energising Lotion
• Energyforce Superactive Intensive Lotion
• Everyday Herbal Fresh Light Conditioner

ProBeauty Tip. Massage the scalp carefully, with small, circular movements. On fine hair, apply conditioner only to the ends so you don't lose volume.

Puring Hydrargan Leave-in 2Phase 200 ml is a two-phase moisturizing conditioner that is sprayed on after washing and not rinsed out. It detangles and moisturizes the hair fiber, leaving it silky and shiny. It is part of the Hydrargan line, with argan oil and flaxseed oil.

What it does for you

• Fast detangling, directly on wet hair, without rinsing.
• Moisturized hair fiber, while the hair remains silky and shiny.
• Less frizz, for more disciplined hair.
• Strong and vital hair, not dull and tangled.

How to use it at home

1. Shake the bottle well so that the two phases mix.
2. Wash your hair and gently pat it dry with a towel.
3. Spray on the lengths and ends.
4. Gently massage and comb through.
5. Do not rinse. Dry and style as usual.

For what hair type

For normal or dry hair that gets tangled after washing and tends to frizz. It is a light spray, suitable for daily use. For colored hair, the Keepcolor version works better, while for fine, dry, and chemically treated hair, the Richness version is ideal.

Active ingredients

• Argan oil: the key ingredient of the Hydrargan line, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps the hair remain soft and silky.

What else you need

• Hydrargan moisturizing shampoo
• Hydrargan moisturizing mask
• Hydrargan moisturizing conditioner
• Hydrargan Crystal Serum

ProBeauty tip. Hold the bottle at arm's length and spray in sections, not in the same place. Then comb from the ends to the roots with a wide-tooth comb. It has a coconut and mango fragrance.

Puring Energyforce Reinforce Lotion Energizing Lotion 125 ml is the no-rinse lotion from the Energyforce range for weak hair that tends to thin. It contains rosemary, nettle, cayenne pepper extracts and menthol crystals. It tones the scalp and has a rebalancing action.

What it does for you

• Toned and invigorated scalp, with a cooling sensation from the menthol.
• More balanced scalp, with a purifying and oxygenating action.
• Plant extracts and menthol: rosemary, nettle and cayenne pepper, working together to tone the scalp.
• Easy application using the bottle's applicator, with no rinsing required.

How to use it at home

1. Wash your hair with Energyforce shampoo.
2. Gently pat your hair dry with a towel.
3. Apply the lotion directly to the scalp using the applicator, section by section.
4. Massage until fully absorbed.
5. Do not rinse. Dry and style your hair as usual.

For which hair type

For weak, fine, lifeless hair that tends to thin. This is a cosmetic product, not a medical treatment. If your hair falls out suddenly, in clumps or after an illness or childbirth, seek advice from a dermatologist. Avoid the lotion if you have an irritated scalp or are sensitive to menthol.

Active ingredients

• Rosemary and nettle extracts: help to balance and purify the scalp.
• Cayenne pepper extract: gives the scalp an energizing sensation.
• Menthol crystals: tone and cool the scalp.

What else you need

• Energyforce energizing shampoo
• Energyforce Superactive intensive lotion
• Everyday Herbal Fresh light conditioner

ProBeauty tip. Divide your hair into thin sections and apply the lotion to each one, ensuring it reaches the entire scalp, not just the roots. The fragrance is sweet orange and clove.

Puring Tuttocolors Disposable Hair Dye Cap 30 pcs is a set of plastic hair dye caps with the Tuttocolors inscription. It covers your shoulders and clothes while you apply the dye. Use one for each dyeing session and then throw it away.

What it does for you

• Your clothes stay clean: dripping dye lands on the plastic, not on your shirt.
• Hygiene: a new cap for each dyeing session.
• Set of 30 pieces, enough for many at-home dyeing sessions.
• Suitable for any technical hair treatment: dyeing, bleaching, or perming.
• Matches the rest of the Tuttocolors accessories: the brush and the dye bowl.

How to use it at home

1. Put the cap on your shoulders before preparing the mixture.
2. Secure it around your neck without tightening it too much.
3. If you have long hair, pull it out over the cap so the dye doesn't get underneath.
4. At the end, after rinsing, carefully remove the cap with the stained side facing inward, and throw it away.

For what type of work

For at-home dyeing, bleaching, or perming, regardless of hair length. It does not replace gloves: you need separate gloves for your hands. It also does not completely replace a towel if the dye runs down your neck.

What else you need

• Flory Color Ammonia-Free Hair Dye
• Fruity Color Hair Dye
• Tuttocolors Hair Dye Brush
• Tuttocolors Dye Bowl
• Nitrile Gloves, 100 pcs

ProBeauty Tip. Place an old towel under the cap around your neck. It stops drips from running down your neck and protects your collar from stains.

This is a universal neutralizing lotion for perm lotion. Suitable for all hair types, during the wave creation process, it effectively rebuilds disulfide bonds and rebalances the hair strand structure, providing curls with greater softness, elasticity, hydration, and shine. Particularly gentle on colored hair. The processing time is 10 minutes.

Features:

-short processing time

-suitable for all hair types

- effectively rebuilds disulfide bonds

-rebalances the hair strand structure

- particularly gentle on colored hair

-provides intense hydration and shine

How to use: Wear protective gloves! After the perm solution's processing time has expired, wash your hair, drain excess water, and apply the neutralizing solution to each strand. Wait 10 minutes, then wash your hair with shampoo and dry and style your hair. 

Puring Smoothing Disciplining Cream is the perfect solution for frizzy hair, giving it a smooth, shiny, and easy-to-manage look. Its unique formula defines hair, protects it, and seals split ends, leaving it soft and static-free. With active natural extracts, the cream helps protect against free radicals and prevents split ends, without weighing hair down.

Key benefits:

• Smooths and disciplines frizzy hair: Controls and tames unruly hair, eliminating frizz.
• Defines hair: Provides structure and clarity to curls, for more manageable hair.
• Active natural extracts: Natural ingredients protect hair and keep it hydrated.
• Protects hair from free radicals: Helps prevent damage caused by external factors, protecting hair all day long.
• Hair becomes soft and shiny: Provides a silky and lustrous finish, without weighing hair down.
• Anti-static effect: Prevents flyaways and controls frizz.
• Seals split ends: The cream forms a protective film that repairs and seals dry and damaged ends.

How to use:

1. Application: Apply the cream to the lengths and ends of your hair.
2. Drying/Styling: Style and dry your hair as desired. The cream does not require rinsing.

Puring Smoothing Disciplining Cream – The secret to smooth, shiny, and frizz-free hair! ✨

Suitable for all hair types (natural, color-treated, chemically treated, fine, normal, and thick). The special multi-functional formula, with ammonium thioglycolate complex and ammonia-free, guarantees maximum precision for supple, flexible, and well-defined waves and curls, providing movement, support, and volume. The protein components make the process quick and gentle, offering maximum treatment and a cosmetic result for soft, hydrated, and radiant waves and curls.

Features:

-suitable for all hair types

-multi-functional formula

-ammonium thioglycolate complex

-ammonia-free

-guarantees maximum precision

-provides movement, supple and flexible curls

-provides volume and shine

-moisturizing effect

How to use: Wear protective gloves! Apply to clean, damp hair, according to the technique, and leave on for 5 to 15 minutes, then rinse and apply the neutralizing lotion.

Puring Rehab Restructuring Gel for Curl Definition 200 ml is the styling gel from the Rehab line for curly, static-prone, and frizzy hair. The formula contains silk and wheat proteins. It highlights the curl and leaves it soft and shiny.

What it does for you

• Defined curls that follow their natural shape.
• Soft and shiny curls, not rough or crunchy.
• Nourished hair while you style it.
• Less frizz on curly and static-prone hair.

How to use it at home

1. Wash your hair and gently towel-dry it.
2. Place the gel in the palms of your hands and distribute it through the lengths.
3. Follow the natural shape of the curl, scrunching the strands from the bottom up.
4. Air-dry or use a diffuser, without touching the curls.

For what hair type

For curly, static-prone, and frizzy hair, whether natural or permed. It has nothing to define on straight hair. If you want smooth hair, not curls, choose the Smoothing Cream.

Active ingredients

• Wheat proteins: help curly hair become more elastic and resistant.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Shampoo for Curly Hair
• Rehab Restructuring Mask for Curls
• Rehab Leave-In Spray for Curls

ProBeauty Tip. Apply the gel while your hair is still wet, not just damp: curls form more easily and stay cleaner. The caramel cream fragrance is sweet and subtle.

Puring Everyday Cooling Menthol Shampoo for frequent use is the everyday shampoo of the Everyday line, suitable for all hair types. Menthol tones the hair and cools the scalp, while cleansing is deep yet gentle. It is designed for frequent washing and for sensitive scalps.

What it does for you

• A pleasant feeling of freshness on the sensitive or irritated scalp.
• Helps soothe the feeling of itching and dryness of the sensitized scalp.
• Volume and lightness for fine and delicate hair.
• Shiny and vibrant hair.
• Suitable for frequent washing, even daily.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp.
3. Rinse carefully.
4. Continue with Everyday conditioner on the lengths and ends.

For what hair type

For all hair types, especially normal or fine hair and sensitive scalps that are washed frequently. If you have an oily or dandruff-prone scalp, Pureclean shampoo is more suitable. If menthol stings you, choose a shampoo without a cooling sensation.

Active ingredients

• Menthol: gives a feeling of freshness on the scalp and tones the hair.

What else you need

• Everyday Herbal Fresh Revitalizing Conditioner
• Pureclean Purifying Shampoo for oily scalp
• Energyforce Energizing Shampoo for fine hair

ProBeauty tip. In summer, after the gym or after a hot day, it is the shampoo that feels the best. The mint fragrance is subtle and does not leave a heavy residue on the hair.

Puring Hydrargan Crystal Serum Moisturizing Serum 100 ml is the leave-in serum from the Hydrargan line, with argan oil and flaxseed oil. It nourishes and moisturizes the hair, making it shiny and easy to comb through, without weighing it down. A few drops are enough for smooth and silky hair.

What it does for you

• Intense shine and silky hair, without a heavy feeling.
• Less frizz, because it smooths the hair cuticle.
• Protected ends: forms a film that helps prevent split ends.
• Protection against heat, UV, and humidity, ideal when you frequently use a flat iron or hair dryer.
• Moisture for dry and dehydrated lengths.

How to use it at home

1. Place a few drops in the palms of your hands and rub them together gently.
2. Apply to the lengths and ends, on damp or dry hair.
3. Do not rinse.
4. On damp hair, continue with a hair dryer or flat iron; on dry hair, use it as a shine touch-up.

For what hair type

For dry, dull, or heat-damaged hair, and for normal hair that needs shine. On very fine hair, apply only one drop to the ends. If you have very dry and chemically treated hair, Richness Oil is richer.

Active ingredients

• Argan oil: the key ingredient of the Hydrargan line, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrargan Moisturizing Shampoo
• Hydrargan Moisturizing Mask
• Hydrargan Leave-In Bi-Phase Conditioner
• Hydrargan Moisturizing Conditioner

ProBeauty Tip. On damp hair, apply the serum before drying to also get heat protection. At the end, one more drop rubbed between the palms and passed over the ends will give you a salon-fresh shine.

Puring My Soft Puffy Spray for root volume 150 ml (on packaging, My Soft&Puffy) is part of the Puring Styling & Finishing line (MySalon). It is designed to give maximum volume, body, and support to structured hairstyles. It leaves no residue and is suitable for styling at high temperatures.

What it does for you

• Maximum root volume, where the hair lies flat against the head.
• Body and support for structured hairstyles.
• No residue: the hair does not look weighed down.
• Works with a hairdryer and brush, being suitable for styling at high temperatures.
• Fruity fragrance of yellow melon, red melon, and blackcurrants.

How to use it at home

1. Wash your hair and towel-dry it.
2. Divide your hair into sections and spray directly onto the roots, on damp hair.
3. Comb through gently so the product is evenly distributed.
4. Dry your hair with a round brush or with your head bent over, lifting the roots.
5. Finish with your desired styling and, if you wish, a hairspray.

For what hair type

For all hair types, especially fine or flat hair that quickly loses its volume. It is not a strong-hold product and it is not a heat protectant: for flat ironing, also use My Living.

What else you need

• My Living Heat Protectant Spray
• My Neoclassic Volume Mousse
• My Splash Hairspray, medium hold
• My Avantgarde Eco Hairspray

ProBeauty Tip. First dry the roots, with your head bent forward, and only then the lengths. Root volume is set when the root is dried lifted.

Puring My Splash Hairspray 500 ml is the medium-hold spray from the Puring Styling & Finishing line (MySalon). It holds and shapes your hairstyle with a very light, flexible film. It protects your hair from humidity without weighing it down.

What it does for you

• Medium, flexible hold: your hairstyle stays in place, but your hair moves naturally.
• Very light film that doesn't weigh down the hair.
• Humidity protection so your curls or volume don't quickly fall flat.
• Shapes your hairstyle, not just holds it in place at the end.
• Gourmand vanilla fragrance.

How to use it at home

1. Style your hair as desired: with a brush, flat iron, or curling iron.
2. Shake the can and hold it approximately 30 cm away from your hair.
3. Spray evenly over the entire hairstyle using short bursts.
4. For stronger hold, apply another layer after a few seconds.
5. Wash it out the next time you wash your hair.

For what hair type

For all hair types when you want a hairstyle that lasts but isn't stiff. If you need a hairstyle that stays in place all day, such as a bun, choose a strong-hold hairspray like My Writing.

What else you need

• My Writing Hairspray, strong hold
• My Living Heat Protection Spray
• My Neoclassic Mousse, medium hold
• My Soft Puffy Root Volume Spray

ProBeauty Tip. For root volume, lift the hair sections with your fingers and spray underneath, not on top. The hairspray keeps the hair lifted, while the surface of the hairstyle remains natural.

Creamy oxidizing emulsion, rich in hair softening substances, provides protection and shine, makes mixing easy and does not "work" during application.

Features:

-creamy consistency

-contains hair-protecting ingredients

-imparts shine

-allows for easy mixing

-does not allow oxidation during application

How to use: Wear protective gloves! Mix in the proportion indicated on the specific hair coloring or bleaching product. Follow the instructions for use for an excellent result.

Puring Hydrargan Hydrating Shampoo and Conditioner with Argan Oil 10ml+10ml

Shampoo: Hydrating shampoo enriched with argan oil and flaxseed oil for normal or dry hair.

It hydrates and adds shine without weighing down the hair structure. Its delicate and balanced cleansing action makes it ideal for daily use. It gives vitality to the hair and makes it silky with regular use. It regenerates and protects against free radicals, providing hydration to dehydrated and dry scalp.

Features:

-deeply hydrates hair and scalp

-suitable for normal and dry hair

-adds shine

-ideal for daily use

-gives vitality

-hair becomes silky

-regenerates

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse thoroughly with plenty of water. Repeat this step if necessary, then apply a suitable conditioner/treatment for your hair.

Conditioner: Hydrating conditioner enriched with argan oil and flaxseed oil for normal or dry hair.

It hydrates and adds shine without weighing down the hair structure. Its delicate and balanced action makes it ideal for daily use. It gives vitality to the hair and makes it silky with regular use. It regenerates and protects against free radicals, providing hydration to dehydrated and dry hair.

Features:

-deeply hydrates hair

-suitable for normal and dry hair

-adds shine

-ideal for daily use

-gives vitality

-hair becomes silky

-regenerates

How to use: Apply a sufficient amount to wet hair, after shampooing, focusing on lengths and ends. Leave on for a few minutes, then rinse thoroughly with plenty of water and dry your hair as usual.

Puring Tutto Violet Bleaching Powder

Discover the new Puring Tutto Violet Bleaching Powder, an advanced product that transforms the hair bleaching process. With its innovative formula and special "Plex" system, this powder protects hair during bleaching, leaving it radiant and healthy. It allows for up to 9 levels of lift, while reducing the risk of unwanted yellowing.

Key Features:

• Violet color: Neutralizes unwanted tones.
• Top-level performance: Up to 9 levels of lift.
• Special "Plex" formula: Protects hair during the process.
• Minimizes unwanted yellowing: Delivers clear and pure results.

How to use:

1. Wear protective gloves.
2. Mix with TUTTOCOLORS developer 10 vol (3%), 20 vol (6%), 30 vol (9%) or 40 vol (12%) in a 1:2 ratio (30g bleaching powder + 60g developer, depending on the technique and hair type).
3. The maximum processing time is 35 minutes, depending on the hair type and desired lift.
4. After processing, wash hair with shampoo and continue with the application of specific dye or treatment.

Puring Everyday Herbal Fresh Revitalizing Conditioner with Menthol is the Everyday range conditioner for all hair types. It contains menthol, which has a cooling effect, and extracts of horsetail, nettle, rosemary and sage, which have toning and moisturising properties. It leaves hair looking healthy and well-behaved.

What it does for you

• Easier detangling through the lengths and ends.
• Soft, manageable hair without weighing it down.
• Healthy, well-behaved hair after every wash.
• A feeling of freshness thanks to menthol.
• Suitable for frequent use with Everyday shampoo.

How to use it at home

1. Wash your hair with Everyday shampoo and towel it dry.
2. Apply the conditioner to the lengths and ends.
3. Comb through to distribute evenly.
4. Leave on for 3–5 minutes.
5. Rinse thoroughly.

For which hair type

For all hair types, including delicate hair that is washed frequently. If your hair is very dry or damaged, a revitalising conditioner alone is not enough: you need a nourishing mask. On an oily scalp, apply only to the lengths.

Active ingredients

• Menthol: provides a feeling of freshness on the scalp and tones the hair.
• Botanical extracts: horsetail, nettle, rosemary and sage, with toning and moisturising properties.

What else you need

• Everyday Cooling Shampoo with Menthol
• Pureclean Purifying Shampoo for Oily Scalps
• Energyforce Energising Shampoo for Fine Hair

ProBeauty Tip. This conditioner is a good choice for the whole family because it works on all hair types. The linden and mint fragrance is fresh and light.

Puring My Living Protective Spray 150 ml is the heat protection spray from the Puring (MySalon) Styling & Finishing line, for flat irons and hair dryers. It forms a film that protects hair from heat and dryness. It makes straightening easier and leaves hair soft and shiny.

What it does for you

• Protects hair from heat and dryness with the film it forms.
• Easier straightening with high-temperature styling tools.
• Soft, shiny hair after styling.
• No static electricity thanks to its antistatic action.
• Mandarin and bergamot fragrance.

How to use it at home

1. For hair dryers: shake the bottle and spray onto damp hair, section by section.
2. Comb through to ensure even application, then dry your hair.
3. For flat irons or curling irons: spray onto dry hair before styling.
4. Wait a few seconds, then pass the flat iron over each strand.

For which hair type

For all hair types that are frequently blow-dried or styled with a flat iron or curling iron. For very fine hair, spray lightly from a distance to avoid weighing it down. Protection does not replace the need for the right temperature: set the tool to a lower temperature for fragile hair.

What else you may need

• My Secret Drops Smoothing Fluid
• My Liberty Shine Serum
• My Soft Puffy Root Volume Spray
• My Splash Hairspray, medium hold

ProBeauty Tip. Spray onto thin sections rather than the whole head at once. This way, each strand receives a protective film before being passed over with the flat iron.

Puring My Writing Hairspray 500 ml is the strong-hold spray from the Puring (MySalon) Styling & Finishing range. It dries quickly and holds your hairstyle, leaving hair shiny, vibrant and flexible. In addition to hold, it gives hair vitality and shine.

What it does for you

• Strong hold for hairstyles that need to stay in place.
• Quick drying, so you don't have to wait long after spraying.
• Shiny and flexible hair, not stiff.
• Vitality and shine, thanks to panthenol, as Puring says.
• Gourmand vanilla fragrance.

How to use it at home

1. Finish your hairstyle: with a brush, flat iron, curling iron or pinned into a bun.
2. Shake the can and hold it approximately 30 cm away from your hair.
3. Spray evenly over the entire hairstyle using short motions.
4. For stubborn areas, spray onto the palm of your hand and gently smooth the strands.
5. Washes out with the next wash.

For what hair type

For all hair types, especially for buns, special occasion hairstyles and hair that doesn't hold its shape. If you only want a subtle hold for everyday use, My Splash, with medium hold, is more suitable.

Active ingredients

• Panthenol: called by Puring the ingredient that gives hair vitality, shine and strength.

What else you need

• My Splash Hairspray, medium hold
• My Living Heat Protection Spray
• My Gothic Mousse, strong hold
• My Soft Puffy Root Volume Spray

ProBeauty Tip. For a bun, secure each section immediately after pinning it, not just at the end. The hairstyle will last much longer, and short strands will no longer escape at the neck.

Puring Hydrargan Milk Spray is a nourishing leave-in treatment from the Hydrargan line, enriched with argan oil and flaxseed oil. Spray onto hair and do not rinse. It is made for dry, damaged, and stressed hair.

What it does for you

• Nourished hair without rinsing, right after washing or between washes.
• Hydration for dry and weak hair.
• Softer hair, pleasant to the touch.
• Smoother hair and less frizz, even on rebellious hair.
• More body for everyday styling.

How to use it at home

1. Shake the bottle.
2. Spray evenly onto towel-dried or dry hair.
3. Comb through to distribute evenly throughout the lengths.
4. Do not rinse. Dry and style as usual.

For what type of hair

For dry, damaged, and stressed hair that tangles and frizzes. It is not a styling product and does not hold the hairstyle. If you have oily hair at the roots, spray only on the lengths.

Active ingredients

• Argan oil: the key ingredient of the Hydrargan line, it hydrates and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrating Shampoo Hydrargan
• Hydrating Mask Hydrargan
• Hydrating Conditioner Hydrargan
• Crystal Serum Hydrargan

ProBeauty Tip. If you use it in the morning on dry hair, spray it into your palms first and run them through the lengths. This way, you do not dampen the hairstyle too much, and the hair gets exactly what it needs.

Puring Richness Shampoo and Conditioner for Dry Hair 10ml+10ml

Shampoo: This nourishing shampoo is for dry, stressed, and chemically treated hair. It contains active extracts and ingredients from avocado, silk proteins, and milk proteins, which provide strength and a restructuring effect to the hair. With its use, hair becomes silky, shiny, and easy to comb. It has a hydrating effect and protects the hair fiber structure. It has a subtle milky scent.

Features:

-light texture that does not weigh down hair

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to the hair fiber

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse thoroughly with plenty of water. Repeat this step if necessary, then apply a suitable Conditioner/Treatment for your hair.

Conditioner: This nourishing conditioner formula is for dry, curly, and difficult-to-manage hair with active ingredients and extracts of avocado and bamboo. Hair becomes soft, hydrated, restructured, shiny, and easy to control.

Features:

-nourishes dry hair

-suitable for curly and difficult-to-manage hair

-restructuring effect

-natural active ingredients

-gives intense shine to hair

-hair becomes easy to control

How to use: Apply a sufficient amount to lengths and ends of wet hair after shampooing, leave on for a few minutes, then rinse with plenty of water and dry hair as usual.

Achieve professional results in hair coloring and bleaching with Puring Tutto Colors Oxidizing Cream 12% (40 Vol), an advanced creamy emulsion designed to ensure effective color lifting while protecting the hair structure. Its formula, enriched with protective ingredients and moisturizing agents, provides a safe coloring process, without unwanted oxidation during application.

💡 Ideal for advanced coloring, bleaching, and toning techniques, this oxidizing cream allows for a homogeneous mixture, maximizing color intensity and shine.

🔥 Key Benefits:

✅ High oxidizing power – Ideal for intense bleaching and color lifting.

✅ Creamy consistency for uniform application – Non-drip, ensuring precise distribution.

✅ Contains protective ingredients – Protects the hair during the chemical process.

✅ Provides shine & hydration – Hair remains silky and healthy after coloring.

✅ Does not oxidize during application – Stable formula for predictable results.\

🔹 How to use:

1️⃣ Preparation: Wear protective gloves before use.

2️⃣ Mixing: Combine in the proportion recommended on the coloring or bleaching product.

3️⃣ Application: Distribute evenly on hair according to the instructions of the coloring product.

4️⃣ Finishing: Rinse thoroughly and apply a shampoo and conditioner for colored/bleached hair to seal the hair cuticle.

📌 Recommended for:

✔️ Advanced coloring & bleaching techniques – Perfect for intense lifts and neutralizations.

✔️ Natural or chemically treated hair – Gentle formula that protects the hair fiber.

✔️ Hairdressing professionals – Offers precision and guaranteed results.

Puring Keepcolor Leave-in 2Phase Color-Protecting Leave-In Conditioner 200 ml is the two-phase conditioner for color-treated hair from the Keepcolor line. With flaxseed oil and vitamin E, it detangles and moisturizes color-treated and chemically treated hair. It leaves it soft and shiny without weighing it down.

What it does for you

• Color lasts longer and looks more vibrant.
• Easy detangling on color-treated, sensitized hair.
• Leave-in hydration, right after washing.
• Shine and softness, without weighing down the hair.
• Antioxidant properties, thanks to vitamin E.

How to use it at home

1. Shake the bottle well to mix the two phases.
2. Wash your hair and gently towel-dry it.
3. Spray onto the lengths and ends.
4. Gently massage and comb through.
5. Do not rinse. Dry and style as usual.

For what hair type

For color-treated and chemically treated hair that tangles after washing and loses its shine. For dry natural hair, the Hydrargan or Richness two-phase products work better.

Active ingredients

• Flaxseed oil: nourishes and moisturizes the color-treated hair strand, keeping it soft and shiny.
• Vitamin E: an antioxidant that helps the color retain its intensity and shine for longer.

What else you need

• Keepcolor Shampoo for Color-Treated Hair
• Keepcolor Mask for Color-Treated Hair
• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Shine Spray

ProBeauty Tip. Keep the bottle in the bathroom and use it after every wash, as the final step before blow-drying. You can also spray a little on the ends sensitized by color treatment when the hair is dry. The fragrance is mandarin and pine.

Puring My Secret Drops Smoothing Fluid 50 ml is the drop fluid from the Puring Styling & Finishing line (MySalon). It smooths and strengthens the hair fiber with flaxseed oil and aloe vera. It seals the cuticle and gives hairstyles a silky, shiny finish.

What it does for you

• Smooth and silky hair, with a sealed cuticle.
• Shine throughout the hairstyle.
• Fewer visible split ends: it reduces their appearance and helps prevent them.
• Easier detangling on dry hair.
• Stronger hair fiber, thanks to its strengthening action.

How to use it at home

1. Place a few drops in the palm of your hand and gently rub your hands together.
2. On dry hair, run your palms over the lengths and ends to detangle and smooth.
3. On damp hair, apply to the ends before drying to protect them.
4. Comb and style as usual. Do not rinse.

For what hair type

For all hair types, especially those with dry, split ends or a tendency to frizz. On very fine hair, use only one or two drops, only on the ends. Already split ends cannot be glued back together: they need a haircut.

Active ingredients

• Flaxseed oil: smooths the hair fiber and gives it a silky appearance.
• Aloe vera: completes Puring's smoothing and strengthening formula.

What else you need

• My Liberty Shine Serum
• My Living Heat Protection Spray
• My Sublime Oil Styling Fluid
• My Dada Eco Hairspray

ProBeauty Tip. Keep a drop in your palms after styling and run them over the short strands sticking up from the crown. They will blend in discreetly, without hairspray.

✨ Reconstruction, elasticity, and professional discipline in a mini format

The Puring Rehab Shampoo + Restructuring Mask set is specially designed for curly, wavy, frizzy, or chemically treated hair that needs restoration, nourishment, and control. The professional formula, enriched with wheat proteins and silk proteins, acts deeply on the hair fiber, restoring the natural elasticity, shine, and suppleness of curls. Ideal for testing, travel, or quick salon services.

The subtle coconut scent completes the sensory experience, transforming the care routine into a moment of professional indulgence.

🌿 Essential benefits for professionals:
• Restructuring and regenerating effect on curly and frizzy hair
• Disciplines unruly hair and reduces static effect
• Provides elasticity, strength, and natural shine
• Intensely moisturizes without weighing down the hair
• Suitable for chemically treated and dehydrated hair
• Restores vitality and suppleness to curls

🔬 Key active ingredients:
• Wheat proteins – strengthen and repair the hair structure
• Silk proteins – provide smoothness, shine, and elasticity
• Antioxidants – protect and revitalize the cuticle

🧴 Professional use:
Shampoo: apply to wet hair, gently massage until a dense lather is formed, leave on for 1–2 minutes, then rinse thoroughly. Repeat if necessary.
Mask: apply to lengths and ends, leave on for a few minutes, then rinse well. Dry and style as desired.

✨ Result: defined, hydrated, elastic, and disciplined curls, with a healthy and luminous appearance.