Black Friday

🧪 Intensive cleansing, perfect preparation, visible results from the first use!
Transform every technical service into a success with Illumyna Pro Care Alkaline Priming Shampoo – an ultra-concentrated formula, scientifically developed for professionals who seek performance, protection, and efficiency in the salon.

✨ Key benefits:

• Deeply cleanses lengths and ends
• Eliminates residues and impurities that prevent treatment absorption
• Gently opens the cuticle to prepare hair for coloring, bleaching, reconstruction treatments, etc.
• Visible effects from the first use
• Alkaline pH 8.5–9.0 – ideal for opening the hair fiber

🌿 Clean Beauty Formula:
✔ 97% naturally derived ingredients
✔ SLES, SLS, sulfate, paraben, silicone-free
✔ 100% vegan

💡 DualFiber Act™ + Hydra Infusion Technology: supports intensive reconstruction of the hair fiber, protecting hair against mechanical and chemical aggressions.

🔧 How to use:

1. Wet hair and apply a moderate amount of product.

2. Massage gently and rinse.

3. Reapply, leave on for 5 minutes, then rinse thoroughly.

📌 Ideal for: all hair types, especially before technical treatments

🖤 Sensus Hairdresser's Black Cotton Towel is the ideal choice for beauty salons that desire elegance, professionalism, and comfort in every detail. Made from 100% high-quality cotton, this towel has a soft, pleasant texture and excellent absorbency, making it perfect for quick and efficient hair drying after washing or treatments.

✔️ Practical size 90x50 cm – large enough to comfortably cover the hair, yet compact for easy use in the salon.
✔️ Premium cotton material – durable, resistant to repeated washes, and maintains an impeccable appearance over time.
✔️ Professional design in black shade – elegant, modern, and easy to match with any salon's decor, effectively masking traces of cosmetic products.
✔️ Comfort and hygiene – soft on the skin, suitable for all hair types, and perfect for intense daily use.

💫 Choose Sensus Cotton Towel Comfort and offer your clients a premium experience with every visit! Ideal for professional salons, but also for personal use at home.

Enjoy a vibrant, fresh, and absolutely irresistible experience with Sensus Hair and Body Cleansing Gel – your daily tropical elixir! Imagine a shower transformed into a vacation: velvety texture, fine lather, seductive aromas, and an absolutely divine cleansing sensation.

Infused with natural almond, orange, and pomegranate oils, this 2-in-1 gel envelops your skin and hair with intense hydration and lasting freshness. It cleanses delicately yet effectively, removing salt, sand, and impurities without drying – leaving behind only softness, balance, and a scent that awakens all your senses.

✨ The scent? A summer dream!
Top notes – magnolia and Damask rose – bring romance and freshness. The heart of the fragrance beats with an exotic rhythm, with argan, sandalwood, cedar, and vetiver, and the finish is a warm and sensual dance of patchouli, amber, and musk. It's more than a gel – it's an olfactory signature, a lasting pleasure.

🌞 Ideal after a day at the beach or gym
💧 Perfect for all skin and hair types
🌿 Vegan-friendly and free from silicones or parabens
💫 Light, foaming texture that cools and pampers
💖 Leaves skin soft and hair easy to style

Transform your routine into a moment of pure relaxation. Choose Sensus Cleansing Gel – for an endless summer, straight from the bottle!

Illumyna Curl Pre-Shampoo is the first step in your hair care routine for healthy, well-defined curls. Formulated with coconut oil, jojoba oil, and honey, this nourishing pre-treatment gently cleanses the scalp, maintaining its optimal hydration level and preparing the hair for subsequent treatments. Perfect for curly and wavy hair, it provides an ideal base for vibrant curls.

Key benefits:

• Intense scalp hydration: Restores the scalp's natural balance, preventing dryness.
• Optimal preparation: Creates the ideal base for the next cleansing and care steps, maximizing the effects of shampoo and conditioner.
• Gentle cleansing: Removes impurities without damaging the scalp or hair.
• Curl definition: Ensures a perfect start for hydrated, soft, and well-defined curls.

Active ingredients:

• Coconut oil: Strengthens the hair structure and creates a protective barrier against humidity, keeping curls well-defined and supple.
• Jojoba oil: This delicate oil deeply hydrates the scalp and reduces frizz, intensifying the shine and elasticity of curly hair.
• Honey: A miraculous ingredient that attracts and retains moisture, honey nourishes the scalp and curls, providing a silky texture and a radiant shine.

How to use:

1. Apply the product to dry scalp, distributing it evenly.
2. Gently massage to stimulate circulation and activate the benefits of the formula.
3. Leave on for 5 to 10 minutes.
4. Rinse thoroughly and continue with Illumyna Curl Shampoo and Illumyna Curl Conditioner for complete results.

PRO tip: Use weekly to maintain a healthy scalp and vibrant curls.

Your curls start here

Transform every step of your hair care routine into a ritual of hydration and revitalization with Illumyna Curl Pre-Shampoo. Prepare your curls for ultimate shine, definition, and health.

Women's Grey Cotton T-shirt, Size S

Grey Women's T-Shirt Size M Made of Cotton

Men's Grey Cotton T-shirt Size M

The Sensus MC2 Fast Color Shade Catalog with 34 colors shows you the colors of Sensus MC2 Fast Color permanent paint, which works in 10 minutes. You use it to choose the shade for a quick root touch-up. It does not contain paint.

What it does for you

• See the full range: 33 shades of color and a neutral shade, Sweeten.
• Choose quickly between natural, ash, beige, brown, golden, copper, and red.
• Touch-up without surprises, because you match the shade with the already dyed lengths.
• Correct recipe for a paint without ammonia and without added PPD.

How to use it at home

1. Compare the roots and lengths with the shades in the catalog, in natural light.
2. Choose the shade closest to the color of your lengths.
3. For gray coverage, Sensus recommends a 1:1 ratio with 20 vol 6% developer.
4. Apply to the roots and leave for 10 minutes, then rinse.
5. Write down the shade code for the next touch-up.

For what type of work

For quick root and gray touch-ups, at home, with MC2 Fast Color. The result depends on your base and the paint on the lengths. It does not help with major color changes or transitioning from brunette to blonde: bleaching is needed there.

What else you need

• Sensus MC2 Fast Color Permanent Paint 100 ml
• Lux Activator 6% 20 vol
• Lux Activator 9% 30 vol
• Sensus Mixing Bowl
• Black Nitrile Gloves, 100 pcs

ProBeauty Tip. Prepare everything before mixing: the clips, the brush, the towel, the timer. With a 10-minute paint, you don't have time to look for things with hands full of color.

The Sensus Direct Bang Shade Catalog shows you the intense direct colors in the Direct Bang line. Use it to choose a fashion shade before buying the tube. It does not contain product.

What it does for you

• See the full range: Yellow, Orange, Red, Pink, Magenta, Violet, Purple, Blue, Turquoise, Teal and Green.
• Choose by hair level: each shade has the levels it applies to in the guide.
• Mix colors: all Bang shades can be mixed together.
• Avoid surprises on hair that is too dark for the desired shade.

How to use it at home

1. Choose the shade and check the recommended level, for example Blue on levels 10–11.
2. Bleach the hair to that level, if necessary.
3. Wash the hair, towel-dry it and put on gloves.
4. Apply to the strands, without touching the scalp.
5. Leave for 15–30 minutes, depending on the desired intensity, then rinse.

For what type of work

For fashion colors on light blonde or bleached hair. On brown or black hair, you will not get the shade in the catalog without bleaching. It does not cover white hair and is not a permanent dye. The formula is ammonia-free and paraben-free.

What else you need

• Sensus Direct Bang Direct Color 100 ml
• InBlonde Ultra Platinum 9 Bleaching Powder
• Changer Direct Color Remover
• Illumyna Care Color Shampoo
• Black Nitrile Gloves, 100 pcs

ProBeauty Tip. Apply a thin layer of greasy cream to the hairline and ears before applying. The intense pigments in fashion colors stain the skin easily.

The Sensus Direct Fard Shade Chart shows you the colors of the Direct Fard coloring mask, from cool blondes to brunettes and black. Use it to choose the right tone for your base. It does not contain product.

What it does for you

• See the full Fard range: Platinum, Ice, Sand, Gold, Caramel, Brownie, Chocolate, Espresso, Copper, Raspberry, Fire, Black, and Clear.
• Choose by your hair level, with each shade indicating the levels it is suitable for.
• Mix shades: they are all completely miscible.
• Use Clear to dilute the intensity or simply add shine.

How to use it at home

1. Determine your base level and choose a recommended shade for it.
2. Wash your hair and towel-dry it thoroughly.
3. Put on gloves and apply the mask evenly to your hair.
4. Leave on for 3–15 minutes, depending on how intense you want the tone to be.
5. Rinse your hair thoroughly.

What it is for

For anyone who wants to refresh color-treated hair or add a new tone without an oxidizer. Fard does not lighten hair or cover gray hair like permanent dye. On a base darker than the recommended levels, the shade will be barely visible.

What else you need

• Sensus Direct Fard Coloring Mask
• Changer Direct Color Remover
• Illumyna Care Color Shampoo
• Hair Dye Brush
• Black Nitrile Gloves, 100 pcs

ProBeauty Tip. The first time, leave the mask on a small section at the nape of your neck for just 3 minutes and check the result after drying. This will help you determine how long you need for your desired intensity.

Sensus catalog in blonde toner 12colors

Sensus Alisa Professional Hair Straightener

Transform your hair instantly with Sensus by Alisa. The high-quality professional straightener ensures a perfect result without weighing down the hair. Specially designed titanium plates with ceramic heating elements ensure a constant temperature level for as long as it is used, while guaranteeing straight hair, free of frizz. The ceramic plates offer triple protection through negative ionization technology and infrared heat, while preserving the natural moisture and all other natural components of the hair. This way the hair remains healthy. The specially designed plates ensure ideal contact with the hair regardless of the application angle.

Emergent titanium ceramic plates.

Initial activation temperature 210C.

Continuous and automatic heat control. With a choice of 19 temperature levels: 150-230C

360-degree swivel cord for easier use.

Rated voltage: AC 110V-240V

Ergonomic design for ease of use

Sensus Giulietta Color Catalog 93 Colors

Paste for defining, personalized style, and messy looks. The consistency of this paste allows for easy distribution for various hairstyles. Thanks to its extraordinary memory effect, it can be reactivated multiple times with slightly damp hands.
Directions for use: Apply the appropriate amount of paste to damp or dry hair. Work through hair to create the desired look.

Giuletta Complete Catalog - 93 colors

It is a revolutionary treatment enriched with diamond extract and a blend of organic acids that interact with the hair. Due to the thermal action of the flat iron, long-lasting disciplinary and anti-frizz effects can be achieved.

INGREDIENTS: 

DIAMOND POWDER

Properties: Diamonds are used in advanced cosmetics for their physical structure. Microcrystals introduced into Alisa products intensify light refraction, creating a brightening effect.

Benefits: Diamond microcrystals intensify light refraction, creating an extremely bright and shiny effect on the hair.

ORGANIC ACID MIX

Properties: Has antioxidant properties. The blend in Alisa products makes hair easier to comb and shiny, amplifying the smoothing or disciplining action. It is also a pH regulator.

Benefits: Helps maintain healthy, elastic, and shiny hair structure, amplifying Alisa treatments.

This guarantees that the hair remains shiny and soft over time.

Usage: follow the instructions in the Alisa technical manual.

It is a hair straightening treatment, enriched with diamond extract and a mixture of organic acids that interact with the hair. Thanks to the thermal action of the plate, natural smooth or perfectly straight effects can be obtained.

INGREDIENTS:

DIAMOND POWDER

Properties: Diamonds are used in advanced cosmetics for their physical structure. Microcrystals introduced into Alisa products intensify light refraction, creating a shimmering effect.

Benefits: Diamond microcrystals intensify light refraction, creating an extremely bright and shiny effect on the hair.

ORGANIC ACID MIX

Properties: It has antioxidant properties. The mix in Alisa products makes hair easier to comb and shiny, amplifying the smoothing or disciplining action. It is also a pH regulator.

Benefits: Helps maintain healthy, elastic and shiny hair structure, amplifying Alisa treatments.

This guarantees that hair remains shiny and soft over time.

Usage: follow the instructions in the Alisa technical manual.

Protective treatment, enriched with highly conditioning and restructuring active ingredients. Ideal for restoring hydration and revitalizing sensitized or very dehydrated hair.

INGREDIENTS:

ALMOND OIL

Properties: Almond oil is rich in beneficial vitamins and fatty acids, such as linoleic and oleic. These substances provide soothing, firming, and antioxidant properties.

Benefits: It is effective against dry hair. Its detangling and straightening power helps combat frizz even on the frizziest and most unruly hair.

WHEAT PROTEINS

Properties: Wheat proteins have a filling and protective function by forming a kind of barrier and restructuring damaged hair.

Benefits: Moisturize and nourish the hair, leaving it conditioned and soft, and reduce skin irritation caused by surfactants.

RICE AND SOY PROTEINS

Properties: Rice proteins provide hydration to the hair and facilitate styling. Ideal for a sensitive scalp or one prone to allergies. Soy protein, with its high lipid and vitamin E content, has an antioxidant action.

Benefits: Revitalize, strengthen, moisturize, and give hair extra volume.

How to use:

Wash your hair and remove excess water with a towel, then apply Smart Pre-Care along the entire length of the hair and to the ends, focusing on sensitized areas.

Sensus Illumyna Tech Locking Spray, an acidifying bi-phase product 200 ml, is the final step after coloring, bleaching, or a permanent treatment. Spray it on washed hair without rinsing. It detangles the hair, rebalances the pH, and helps the color last longer.

What it does for you

• Easily detangled hair after washing, without pulling on the strands.
• pH restored to balance with an acidic formula between 3.5 and 4.5.
• Long-lasting color after coloring and toning treatments.
• Softer and shinier hair thanks to citric acid.
• No rinsing, so you can use it directly before drying.

How to use it at home

1. Wash your hair, ideally with Locking Shampoo and Locking Conditioner.
2. Towel-dry it.
3. Shake the bottle well to mix the two phases.
4. Spray on the lengths and ends from a distance of 20–30 cm.
5. Do not rinse. Continue with drying and styling.

For what hair type

For colored, bleached, toned, or permanently treated hair that tangles easily and needs to restore its balance after technical products. Use a small amount on fine hair, only on the lengths and ends. It is not a heat protection spray.

Active ingredients

• Citric acid: softens the hair, adds shine, and makes it easier to detangle.
• Vitamin E: an antioxidant that helps protect the hair from free radicals.

What else you need

• Illumyna Tech Locking Acidifying Shampoo
• Illumyna Tech Locking Acidifying Conditioner
• Illumyna Tech Locking Filler for Bleaching
• Sensus MC2 Ammonia-Free Permanent Hair Color

ProBeauty Tip. Keep the spray handy not only on coloring days but also in the days that follow. Two or three sprays on the ends after every wash will prevent tangles and keep the color vibrant.

Sensus Illumyna Tech Locking Filler Additive for bleaching 200 ml is an amino acid filler that you add to the bleaching mixture. It protects the hair structure during bleaching and color removal. You can also use it in the Locking Conditioner as a treatment for sensitized hair.

What it does for you

• Protects the hair fiber structure during bleaching and color removal.
• Preserves the hydration and softness of the hair fiber from within.
• Integrates into any bleach, powder or cream.
• Becomes a protective treatment when mixed with Locking Conditioner.
• Also works for perms, diluted with water, before fixing.

How to use it at home

1. Mix the bleach with the oxidant in the ratio indicated in the bleach instructions.
2. Only then add the Locking Filler, in the amount indicated in the instructions, and mix until you obtain a homogeneous cream.
3. Apply immediately and carefully monitor the lifting.
4. Rinse out the bleach carefully, apply Locking Conditioner for 5 minutes, then Locking Shampoo for 5 minutes.
5. As a treatment: mix 10–20 pumps of Filler with 20 ml of Locking Conditioner, apply from the ends, and leave for 5–10 minutes.

For what type of hair

For hair that you are bleaching or removing dye from, especially if it has been previously colored or is already sensitized. If the hair is healthy, the brand states that you can bleach without Filler. It does not replace a strand test before bleaching.

Active ingredients

• Arginine: amino acid with conditioning action.
• PCA: helps the hair retain water.
• Alanine: amino acid with moisturizing action.

What else you need

• InBlonde Ultra Platinum 9 bleaching powder
• Lux Activator 6% 20 vol oxidant cream
• Illumyna Tech Locking acidifying conditioner
• Illumyna Tech Locking acidifying shampoo
• Hair dye mixing bowl

ProBeauty tip. If the conditioner treatment warms up slightly, use a warm towel or a cap to help it work better. The Sensus manual states that a heat source increases the treatment's effectiveness.

Pre-styling moisturizing spray, its lightweight formula moisturizes, nourishes, and detangles hair without weighing it down, creating a perfect base for styling. The compound of very fine emollients allows hair to flow without weighing it down. Gas-free.

Usage: Spray on damp or dry hair, comb through, then style as desired. Do not rinse.

Sensus Illumyna Scalp Detox-Hydra Pre Cleanser 150 ml is the detoxifying and hydrating treatment you apply before shampoo. It removes impurities and restores balance to the scalp and hair. Leaves behind a pleasant feeling of freshness.

What it does for you

• Scalp cleansed of impurities before washing.
• Restored balance to the scalp and hair.
• Feeling of freshness immediately after rinsing.
• Prepares the scalp for shampoo and post-treatment so they work more effectively.
• Vegan formula, with plant extracts and osmose water.

How to use it at home

1. On dry hair, part the hair into sections and apply the product evenly to the scalp.
2. Massage gently in circular motions.
3. Leave on for 5–10 minutes.
4. Wet the hair, massage until it lathers, and rinse.
5. Continue with the Illumyna Scalp shampoo suitable for your scalp.

For what type of scalp

For any scalp that needs a deeper cleanse: impure, with styling product residue, dandruff, or excess sebum. It is the common step in all Illumyna Scalp rituals. It is not a shampoo and should not be used alone.

Active ingredients

• Nettle: purifying, soothing, and astringent extract.
• Stinging nettle: soothing and astringent extract.
• Tuscan grapes (Vitis vinifera): extract with antioxidant compounds, present throughout the Illumyna Scalp range.

What else you need

• Detox Hydra Pre-Cleanser 100 ml
• Detox Hydra Cleanser Shampoo 300 ml
• Detox Hydra Mask 250 ml for scalp and hair

ProBeauty Tip. While you leave the pre-shampoo on, wrap your hair in a towel soaked in warm water and wrung out well. The heat opens up the scalp and helps the product work, just like in a salon ritual.

Direct Color Remover removes direct coloring pigments from hair without using ammonia. It is easy and safe to apply and is gentle on the hair structure. It reduces the intensity of unwanted direct colors and prepares the hair for a new coloring treatment. Excellent results when used with both Fluid Color Remover and Lux Activator / Cream Activator 10 vol. (3%).

INGREDIENTS:

GUAR GUM

Properties: Helps remove unwanted pigments.

Benefits: Emollient and softening properties for hair and skin, providing lightness, softness, and hydration.

MONTMORILLONITE (GREEN CLAY)

Properties: Rich in highly absorbent minerals, works in synergy with the other molecules of the product.

Benefits: Rebalancing, regenerating and remineralizing properties for the scalp.

Usage: 

Mix with Fluid Color Remover or Lux Activator 10vol. (3%)

Mixing ratio: 1:4.5 1 sachet of DIRECT C.R. + 67.5 gr FLUID C. R. or LUX ACTIVATOR 10 Vol

Apply to dry hair, starting from the darker areas. Leave on for 5 to 45 minutes. Rinse and apply PURE GOMMAGE. Rinse and dry hair completely to proceed to the next service.