Discounts - Hair

Wella Professionals EIMI Thermal Image Spray heat protectant 150 ml is the spray you apply before using a flat iron or curling iron. It has two phases: one nourishes the hair and protects it from heat up to 220 °C, while the other smooths it. The result is smooth, shiny hair.

What it does for you

• Heat protection up to 220 °C when using a flat iron, curling iron, or hair dryer.
• Smooth, shiny hair after styling, thanks to the second phase.
• Nourished strands: the first phase cares for the hair while protecting it.
• Light hold (level 2), so curls and straight hair last longer.
• It is part of the EIMI Smooth range, designed for frizzy hair.

How to use it at home

1. Start with completely dry, detangled hair.
2. Shake the bottle well so that the phases mix.
3. Divide the hair into sections and spray each section from arm's length away.
4. Pass the flat iron or curling iron over each section.

For what hair type

For frizzy hair that you style frequently with heat, preferably longer or shoulder-length hair, as Wella recommends for the EIMI Smooth range. For very fine hair, spray less so as not to weigh it down.

Active ingredients

• Two-phase formula: phase 1 nourishes and protects from heat, phase 2 smooths for shine.

What else you need

• EIMI Glam Mist shine spray, at the end
• EIMI Mistify Me Light hairspray, light hold
• EIMI Perfect Setting lotion, for drying
• Invigo Nutri-Enrich shampoo, for dry hair

ProBeauty tip. Work on thin strands and pass the flat iron over them slowly just once. Two quick passes heat the hair more than one well done.

Discover Sensus ColorGrace Permanent Hair Color with Ammonia 100ml, a dynamic and versatile professional hair color with a rich and intensely hydrating texture, offering pure, deep, and natural tones. Formulated without PPD and resorcinol, this permanent hair color ensures gentle yet high-performance coloring, with 100% gray hair coverage and luminous reflections that remain stable over time.

💡 Innovative formula with KAP SHINE TRIPLEX – Protects the scalp and restructures the hair strand from within, keeping it strong and healthy.

💡 Wide range of shades & up to 4 levels of lift – Including the Super High Lift series for ultra-light blondes.

🔥 Key Benefits:

✅ 100% gray hair coverage – Uniform and long-lasting color, without compromise.

✅ Intense protection and hydration – Formula with KAP SHINE TRIPLEX keeps hair healthy and shiny.

✅ Up to 4+ levels of lift – Ideal for vibrant shades and luminous blondes.

✅ Natural tones & radiant reflections – High-quality pigments for perfect results.

🔹 How to use:

1️⃣ Preparation: Wear protective gloves and apply to dry, unwashed hair.

2️⃣ Mixing:

• For standard coloring: Ratio 1:1.5 with appropriate developer (3%, 6%, 9%, 12%).

• For Super High Lift blondes: Ratio 1:2 with 12% developer.

3️⃣ Application: Distribute the hair color evenly, according to the chosen technique.

4️⃣ Processing time:

• Color refresh & shine effect: 15 min with 3% developer.

• Tone-on-tone coloring: 25 min with 3% developer.

• Classic coloring: 30-55 min, depending on hair structure and gray hair percentage.

• For intense lift (Super High Lift): 55 min with 12% developer.

5️⃣ Finishing: Rinse thoroughly and wash with shampoo for color-treated hair, followed by conditioner or treatment for color protection.

✅ Neutral fragrance & creamy texture – Pleasant coloring experience, without strong odor.

✅ Safe coloring without PPD & resorcinol – Minimizes irritation risk and protects the scalp.

📌 Recommended for:

✔️ Hairstylists & professional salons – Guaranteed performance for advanced coloring techniques.

✔️ Individuals seeking vibrant, uniform, and long-lasting color.

✔️ Luminous blondes & natural reflections – Perfect for achieving a shiny and healthy look.

L'Oréal Professionnel Metal Detox Cream Shampoo is the cleansing shampoo in the Série Expert Metal Detox range. Cleanses hair after any coloring, balayage, or bleaching. The rich cream transforms into a concentrated foam that gently cleanses the hair fiber and removes accumulated metal particles, such as copper.

What it does for you

• Eliminates the buildup of metals and other pollution particles from the hair.
• Uniform, long-lasting, and intensely shiny color after coloring.
• Gentle cleansing, sulfate-free.
• Hair that looks healthier and regains its shine.
• Citrus fragrance with musk notes, easily recognizable.

How to use it at home

1. If you use the Metal Detox pre-shampoo, do not rinse it: apply the shampoo directly over it.
2. Distribute the shampoo on wet hair and emulsify until you obtain a creamy texture.
3. Rinse thoroughly.
4. Continue with the Metal Detox mask.

For what type of hair

For colored, bleached, balayage, or over-sensitized hair. It is also useful for hair weakened by repeated coloring or exposed to metals in the water. The 500 ml refill refills the bottle. It does not neutralize the yellow tones of blonde hair.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Mask
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Shampoo, Mask, and Cream Set

ProBeauty Tip. Emulsify the shampoo well with a little water before spreading it. The cream texture transforms into foam and reaches all the hair more easily. If the hair is very porous, apply the Metal Detox pre-shampoo first.

The Jaguar A-Line 500 Straight Cutting Comb is the classic cutting comb from the A-Line series. It is 18.4 cm long and has two tooth zones: one with wider teeth and one with closer teeth. It is also part of the A-Line 9-comb set.

What it does for you

• Lift and stretch the section with the same tool: the wide-tooth side for thick or long hair, the close-tooth side for fine lines.
• Straight cuts, because the comb is straight along its entire length and keeps the section stretched.
• Strands do not lift after the comb: the A-Line series is antistatic.
• Gentle on the scalp, thanks to the rounded-tip teeth.
• Heat and chemical resistant, so you can use it for both drying and coloring.

How to use it at home

1. Wash the hair and leave it damp. First, detangle it with the wide-tooth side.
2. Divide the hair into sections and secure them with clips.
3. Lift the section with the wide-tooth side, then stretch it with the close-tooth side.
4. Hold the section between your fingers and cut above them, not on the comb.
5. Check the length on the other side of the head, using the same guide section.

For what type of hair and haircuts

For scissor cuts on short, medium, or long hair: bobs, bangs, ends, layers. If you often cut short nape hair, also check out the A-Line 505, which narrows toward the tip and fits more easily close to the skin.

Specifications

What else you need

• Jaguar Pre Style Ergo 5.5 inch Cutting Scissors
• Jaguar A-Line 525 Cutting Comb, close teeth
• Jaguar A-Line Black 9-Comb Set
• Sectioning Clips, set of 6
• Olivia Garden Scissors Oil

ProBeauty Tip. Keep the comb parallel to the line you want to cut. If you tilt it, the cut will also be angled, which is even better for bangs.

The ETB Hair Dye Brush is the classic brush used to apply hair dye or bleach to the hair. It works for all coloring techniques, but is most convenient when dyeing the entire head or doing a full bleaching treatment. With it, you take the mixture from the bowl and spread it evenly over each section.

What it does for you

• The dye is spread evenly, without missed areas between sections.
• You work cleanly: you take the mixture from the bowl and apply it directly to the hair, not with your fingers.
• Works for dyeing and bleaching, on the whole head or just the roots.
• You control the amount of product on each strand.

How to use it at home

1. Mix the dye with the developer in the bowl, according to the dye instructions.
2. Divide the hair into thin sections, secured with clips.
3. Load the brush with the mixture and spread it over each section, from the roots to the lengths or just at the roots, for touch-ups.
4. Immediately after dyeing, rinse the brush with warm water until it runs clear and let it dry.

For what type of work

For full dyeing, root touch-ups, and bleaching, at home or in the salon. If you also want to separate the strands with the same tool, the comb brush is more practical. For more fluid products or for easier cleaning, you can try the silicone brush.

What else you need

• ETB Hair Colorverse Hair Dye
• ETB Hair 6% 20 vol Oxidizing Cream
• 350 ml Dye Bowl
• Black Nitrile Gloves M, 100 pcs
• ETB Hair Dye Brush with Comb
• ETB Hair Glass Digital Scale

ProBeauty Tip. For root touch-ups, hold the brush almost parallel to the scalp and work with the tips of the bristles. Apply the dye exactly to the newly grown hair and do not spread it over the already dyed lengths.

Nook Magic Argan Oil Wonderful is a shampoo specially created for the regeneration of damaged hair that has undergone chemical or physical treatments. With a nourishing formula containing carefully selected organic ingredients, this shampoo transforms lifeless hair into shiny and healthy hair.

The main ingredients include organic argan oil, chia extract, and top-quality vegetable proteins. Its complex formula of vegetable proteins has regenerating and repairing properties, addressing weak, damaged, dry, or porous hair, regardless of its texture.

How to use:
1. Apply to wet hair, distributing the shampoo evenly throughout.
2. Massage in circular motions to create a dense and creamy lather.
3. Leave on for 1-2 minutes to allow the ingredients to penetrate the hair shaft.
4. Rinse thoroughly with lukewarm water.
5. Repeat the process if necessary.
6. For optimal results, follow with a conditioner or mask from the Nook Magic Argan Oil range suitable for your hair type.

This regenerating shampoo provides nourishment and hydration to the hair fiber, restoring hair's strength, elasticity, vitality, and shine.

This is a nourishing mask for dry, stressed, and chemically treated hair. It contains extracts and active ingredients of avocado, flaxseed oil, and carrots that provide strength and a restructuring effect to the hair. Thanks to its rich composition, hair becomes silky, soft, and shiny. It provides restructuring and vitality to the hair fiber. It has a fruity and lavender scent.

Features:

-light texture that doesn't weigh hair down

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to the hair fiber

How to use: After washing your hair, apply a sufficient amount to damp hair, focusing on the lengths and ends. Leave on for a few minutes, then rinse thoroughly with water and dry your hair as usual.

The Olivia Garden Xtreme 5 and 6.35-inch scissor set combines a 5-inch cutting scissor and a 6.35-inch thinning scissor, both from the Xtreme line. Olivia Garden created the Xtreme line for hairdressers starting out and for students. With this set, you have everything you need for a simple haircut: shape and texture.

What it does for you

• Cut and thin with the same line: the cutting scissor creates shape, while the thinning scissor removes excess volume.
• Good control over details: the 5-inch cutting scissor is short and easy to maneuver around the ears and bangs.
• Extra texture without cutting into the shape: the thinning scissor has 35 hand-finished, micro-serrated teeth.
• No nickel allergy worries: all Olivia Garden scissors are made from a nickel-free steel alloy, which the brand describes as hypoallergenic.

How to use them at home

1. Insert the appropriate inserts into the rings so that your thumb and ring finger stay securely in place without slipping.
2. Check the tension: lift the blade from above and let it fall. If it closes completely, it is too loose; if it does not move, it is too tight. Adjust it using the dial, one notch at a time.
3. Section clean, combed hair and secure the sections with clips.
4. Hold the strand between your fingers and cut along the full length of the blade without pulling the hair.
5. For texture, then pass the thinning scissor through thin strands toward the ends, and comb through after each pass.
6. Finally, wipe the blades clean of hair and moisture and put a drop of oil on the screw.

What type of work it is for

It is a starter set: for students, hairdressers getting their first tools, and anyone trimming ends, bangs, or short haircuts at home. It is not for cutting synthetic wigs or anything other than natural hair.

Specifications

What else you need

• Olivia Garden pen-style scissor oil
• Olivia Garden scissor case
• Olivia Garden Carbon + Ion cutting comb
• Hair sectioning clips
• Cutting cape

ProBeauty tip. Keep the thinning scissor separate from the cutting scissor and do not use one instead of the other. If you cut into the shape with the thinning scissor, the line will end up jagged and you will not be able to correct it cleanly.

Wella Professionals Invigo Nutri-Enrich Nourishing Shampoo 1000 ml is the shampoo from the Nutri-Enrich range, for dry or stressed hair. It cleanses and nourishes the hair, leaving it soft and full of vitality. The 1000 ml bottle is the economical option for those who use it often.

What it does for you

• More nourished hair after every wash, thanks to the Nutri-Enrich complex in the formula.
• Softer and more manageable lengths, even if the hair is dry from dyeing or heat.
• Vitality for hair that looks dull and tired.
• Antioxidant protection through vitamin E, so the hair is protected from other aggressions.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Put a small amount in your palm, apply it to the wet hair and lather.
3. Gently massage the scalp and let the foam run through the lengths.
4. Rinse very thoroughly, then continue with the Nutri-Enrich conditioner or mask.

For what type of hair

For dry or stressed hair: dyed, bleached, often dried with a hairdryer or flat iron. If you have fine hair and want volume, the Invigo Volume Boost range is better suited for you. For an oily or sensitive scalp, choose a shampoo from the Invigo Balance range.

Active ingredients

• Nutri-Enrich-Blend: the range's complex, made for dry or stressed hair.
• Goji extract: the fruit is known to be very rich in vitamins, minerals, and peptides.
• Oleic acid and panthenol: they bring hydration and nourishment to the hair.
• Vitamin E: protects the hair from other aggressions, thanks to the antioxidant effect.

What else you need

• Nutri-Enrich Conditioner 1000 ml
• Nutri-Enrich Mask for dry hair
• Wonder Balm, leave-in conditioner
• Wella Dispenser Pump for bottle

The ProBeauty tip. The 1000 ml bottle is convenient with a dispenser pump: you always take the same amount and don't waste. For long hair, concentrate the foam on the scalp; the lengths are sufficiently cleansed when you rinse.

Puring Keepcolor Shampoo for Color-Treated Hair is the Keepcolor range's maintenance shampoo for color-treated and chemically treated hair. It is formulated with vitamin E and flaxseed oil, which nourish and moisturize. It adds shine and enhances color highlights.

What it does for you

• Color lasts longer and remains intense and vibrant.
• Enhanced highlights with visible shine.
• Nourishment and hydration for color-treated hair.
• Antioxidant action, which helps protect color.
• Silky, soft hair with a healthier appearance.

How to use it at home

1. Thoroughly wet your hair with warm water.
2. Apply the shampoo and massage into the scalp and through the lengths.
3. Rinse thoroughly.
4. Follow with Keepcolor conditioner or mask.

For what hair type

For color-treated, highlighted, or chemically treated hair that loses its intensity quickly. It does not neutralize yellow tones in bleached blonde hair: for that, you need a purple shampoo, such as Puring Silver. For natural, untreated hair, choose Hydrargan or Richness.

Active ingredients

• Vitamin E: an antioxidant that helps color retain its intensity and shine for longer.
• Flaxseed oil: nourishes and moisturizes color-treated hair, keeping it soft and radiant.

What else you need

• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Mask for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the first few days after coloring, wash your hair less frequently and with warm, not hot, water. Apply the shampoo mainly to the scalp and let the lather run through the lengths as you rinse. The shampoo has a coffee scent.

Londa Professional Color Radiance Shampoo for Color-Treated Hair is the Color Radiance range shampoo, Londa's range for color protection. It protects color-treated hair against fading and shade changes from the very first wash. This way, the color stays vibrant for longer.

What it does for you

• Color that doesn't fade quickly, because the shampoo protects it from the very first use.
• The shade remains like it did right after dyeing, without turning toward unwanted tones.
• Vibrant color, wash after wash.
• Formula designed for color-treated hair, enriched with passion fruit extract and orange peel lipids.
• Two sizes with the same formula: 250 ml and 1000 ml.

How to use it at home

1. Wet your hair thoroughly.
2. Massage the shampoo into wet hair until it lathers.
3. Rinse carefully until no more foam remains on the lengths.
4. Follow with Color Radiance conditioner or intensive mask.

For what type of hair

For color-treated hair, regardless of the shade. If you are blonde and yellow tones bother you, you also need a product with purple pigments, such as those in the Toneplex Pearl Blonde range. There is no point in choosing it for color protection on untreated hair.

Active ingredients

• Passion fruit extract: the ingredient Londa uses in Color Radiance products for color-treated hair.
• Orange peel lipids: they enrich the care formula for color-treated hair.

What else you need

• Color Radiance conditioner for color-treated hair
• Color Radiance intensive mask 200 ml
• Toneplex Pearl Blonde mask for cool blonde

ProBeauty tip. Switch to Color Radiance right from the very first wash after dyeing, not just when you notice that the shade has faded. Wash with lukewarm water and also use the conditioner from the same range, so the protection is complete.

Nook Magic Arganoil Secret Miracle Butter is a nourishing and repairing butter mask for very dry hair. It is suitable for all hair types, but is especially designed for damaged, sensitized, chemically treated, dull, and lifeless hair.

What it does for you

• Stronger, more elastic, and shinier hair, with a younger and healthier appearance.
• Deep nourishment for dry and damaged hair fibers.
• Less frizz: helps seal the cuticles and combats dehydration.
• Hair more resistant to the effects of free radicals.
• Vegan formula, free from sulfates, SLES, SLS, paraffins, and artificial colorants, with over 90% ingredients of natural origin (ISO 16128), in a 100% R-PET jar.

How to use it at home

1. Wash your hair with Silkifying Shampoo.
2. Towel-dry your hair.
3. Distribute the mask through wet hair and comb it through to ensure it reaches every strand.
4. Leave it on for a few minutes, or longer if your hair is very dry.
5. Rinse thoroughly.

For what hair type

For very dry, sensitized, chemically treated, and dull hair. Nook says it is suitable for all hair types, but it may be too rich for fine hair that is only slightly dry: in that case, Silkifying Pak is the lighter option.

Active ingredients

• Argan oil from organic farming: nourishes and adds shine.
• Muru muru butter from organic farming: a rich plant butter that softens very dry hair.

What else you need

• Silkifying Shampoo moisturizing shampoo
• Absolute Oil argan oil
• Absolute One leave-in spray mask
• Wide-tooth comb

ProBeauty tip. Comb the mask through your hair with a wide-tooth comb, as Nook also recommends. This way, it reaches the inside of the strands, not just the outer layer where you spread it with your palms.

Transform hair toning into a luxurious care experience with Yellow Pure Toners, the ammonia-free demi-permanent gel that combines the power of pure pigmentation with an advanced cosmetic effect. Ideal for blonde, bleached, or highlighted hair, this toner offers a professional result, intensifies shine, and maintains color between salon visits – all with a delicate yet effective formula.

🌈 What makes this toner so special?

✔️ Ammonia-free and no harsh ingredients – a gentle choice for the scalp and hair
✔️ Ultra-pigmented toning – neutralizes unwanted undertones and enhances existing shades
✔️ Mirror shine +137% – healthy-looking, silky, and luminous hair
✔️ Intense hydration + UV protection – thanks to the Aloetrix complex and natural oils
✔️ Compatible with curly, blonde, or bleached hair – no drying, no stiffness
✔️ Cosmetic results patented in Italy and the USA – professional standard care and color

🌿 Active ingredients that protect and pamper your hair:

• Quinoa – a protein-rich superfood that improves color absorption and extends its longevity
• Camellia Oil – works with castor oil and green tea to keep hair hydrated, smooth, and shiny
• Aloetrix – a combination of aloe vera, wheat proteins, and UV filter, for antioxidant protection and elasticity
• Free from: Ammonia, MEA, alcohol, resorcinol, silicones – 100% clean formula for healthy hair

🧪 Recommended use:

Mix Yellow Pure Toners with Yellow Professional 5 Vol. (1.5%) oxidant in a 1:2 ratio. Apply to damp or dry hair, depending on the technique used, and leave to act according to the recommendations in the digital brochure for optimal results.

💎 Perfect for:

• Toning blonde or bleached hair
• Revitalizing color between highlights
• Maintaining a cool, pearlescent, or silver blonde
• Curly or sensitive hair requiring gentle toning

💖 Yellow Pure Toners is not just a toner – it's an infusion of pure color, intense hydration, and refined care, designed to restore your hair's natural beauty and absolute shine.

📦 Add it to your cart and give your hair an extra boost of tone, luxury, and protection – exactly what it deserves!

The Olivia Garden Xtreme 5.75 inch cutting scissors are the basic scissors in the Xtreme line, which the brand makes for salons just starting out and for students. They are multifunctional scissors: you can use them for straight lines, steps, and ends. The 5.75 inch length cuts a lot of hair in one pass without becoming difficult to handle.

What they do for you

• The hand remains relaxed: the offset handle has a curve for the thumb and keeps the hand in its natural, open position, so you tire less easily.
• They fit well in the hand, no matter how small or large your fingers are: the rings have removable inserts.
• Effortless cuts, with all fingers: the finger support is integrated into the handle.
• You work more quietly: the comfort damper reduces the classic scissor closing noise.
• The cut remains just as clean: the tension is finely adjustable with the blade spring and graduated wheel.
• No nickel allergy worries: all Olivia Garden scissors are made of a nickel-free steel alloy, described by the brand as hypoallergenic.

How to use them at home

1. Put the right inserts in the rings, so the thumb and ring finger stay in place without slipping.
2. Check the tension: lift the top blade and let it fall. If it closes completely, it is too loose; if it does not move, it is too tight. Adjust it with the wheel, one notch at a time.
3. Section the clean, combed hair and hold the sections with clips.
4. Hold the strand between your fingers and cut with the full length of the blade, without pulling the hair.
5. At the end, wipe the blades of hair and moisture and put a drop of oil on the screw.

For what type of work

For students, for the first salon tools, and for cutting at home: ends, bobs, simple steps. They are made for straight hair. For thinning and texture, you need an additional thinning scissor.

Specifications

What else you need

• Olivia Garden Xtreme 6.35 inch thinning scissors
• Olivia Garden pen-type scissor oil
• Olivia Garden scissor case
• Olivia Garden Carbon + Ion cutting comb
• Hair sectioning clips

ProBeauty tip. On the nape and around the ears, cut only with the tips of the blades. For lengths, use the full blade in a single closing, so the line comes out straight, without small steps.

ETB Hair Paddle Brush Medium

Wooden handle

Rubber cushion

Boar bristles

Creamy oxidizing emulsion, rich in hair softening substances, provides protection and shine, makes mixing easy and does not "work" during application.

Features:

-creamy consistency

-contains hair-protecting ingredients

-imparts shine

-allows for easy mixing

-does not allow oxidation during application

How to use: Wear protective gloves! Mix in the proportion indicated on the specific hair coloring or bleaching product. Follow the instructions for use for an excellent result.

ETB Hair Hair Clips for holding hair 4 pcs are very strong black plastic clips, which hold any amount of hair. You use them to keep the hair you are not working on yet out of the way. They are useful for blow-drying with a brush, cutting hair at home, or dyeing.

What they do for you

• Keep the hair out of the way while you work on a single section.
• Hold a lot of hair: ETB says they hold any amount of hair.
• Work more neatly when drying and styling, without strands falling over the section you are working on.
• They are reusable, made of durable plastic, and are easy to clean.

How to use them at home

1. Divide the hair into sections: crown, sides, and nape.
2. Twist the section you are not working on and hold it with a clip.
3. Release the sections one by one as you progress.
4. At the end, wipe the clips of any product residue.

For what type of hair

For medium, long, or very thick hair, where you need clips that hold a lot of hair at once. For fine and precise sections, for example when doing highlights, the set of 6 sectioning clips is more suitable.

What else you need

• 6-piece hair sectioning clips
• ETB Hair straight cutting comb
• ETB Hair black cutting cape
• ETB Hair hairbrush

ProBeauty tip. When you blow-dry your hair yourself with a brush, start from the nape and hold the rest up with two clips. You will dry it faster and each strand will come out smoother.

💛Restore your hair's lost vitality with INDOLA Repair Keratin Filler, the professional leave-in treatment that works deep within the hair structure. With an innovative formula based on plant-based keratin, this regenerating spray is the perfect solution for weak, porous, bleached, or heat-damaged hair.

Each application helps to restore internal hair bonds, reducing breakage by up to 95% and providing elasticity, suppleness, and strength. It doesn't weigh hair down and requires no rinsing – a simple yet essential step for a complete hair reconstruction routine.

🌿 Key Benefits
• Restores the internal structure of damaged or chemically treated hair
• Visibly reduces breakage and fragility by up to 95%
• Fortifies, smooths, and provides suppleness to weakened hair
• No rinse required – fast and effective action
• Vegan formula, ideal for daily use, at home or in the salon

💡 #SimplySmarter Technology from INDOLA
Developed to meet the most demanding needs of damaged hair, this spray is part of the professional INDOLA Repair range. Enjoy advanced technology, visible results, and an experience easily integrated into your daily routine.

🧴 How to use:
After washing your hair, apply to damp, towel-dried hair. Shake well and spray on lengths and ends. Do not rinse. Continue with desired drying or styling.

✨ INDOLA Repair Keratin Filler – Deeply repairs, visibly strengthens, and provides intelligent protection.
#SimplySmarterCare – For strong, healthy, and beautiful hair every day.

Indola Pigment Semi-Permanent Crea-Bold 100ml

The new Indola PCC (Permanent Caring Color) permanent hair dye is a reliable professional coloring range that guarantees high-quality services, created by professionals for beauty salons and personal use. It has a special formula to deeply nourish the hair, giving it extra shine. PCC is the right choice if you want an intense/vibrant color and 70-100% gray hair coverage. The new PCC assortment contains 89 mixable shades to create any desired shade... without limits. New lines, depending on hair tone and coverage needs for each client.

The portfolio structure is easier to understand and more intuitive, especially for new clients!

NATURAL 100% gray hair coverage 14 shades

ESSENTIAL 70% gray hair coverage 29 shades

FASHION 70% gray hair coverage 27 shades

INTENSE COVERAGE 100% gray hair coverage with maximum color resistance in hair 19 shades

For exceptional coloring results, Indola PCC dye is used together with Indola Cream Developer 2%, 6%, 9% or 12% oxidizer.

The new Color Transformer helps you transform PCC permanent dye into demi-permanent dye by replacing Cream Developer Oxidant with this revolutionary product. The result is healthier, shinier hair, gray hair coverage up to 70% and lasting up to 25 washes!

- INDOLA CREA-MIX: 5 mix tones and 1 neutral shade to boost or reduce pigment intensity

- NEW INDOLA CREA-BOLD: 8 direct colorants for radiant and brilliant results, inviting us into the world of yellow, red, blue and green colors!

Benefits:

-Advanced technology for significant reduction of hair damage -Gray hair coverage between 70 and 100%

-Lasting intensity

-Extraordinary shine

-Suitable for both natural hair and pre-lightened hair

-Ability to transform permanent PCC dye into Demi-permanent dye

Method of use:

Use protective gloves!

Mix Indola PCC with the same amount of Cream Developer Oxidant suitable for the chosen shade.

E.g. 30g 10.0 + 30g 9% Cream Oxidant

Processing time: 40-50 minutes without additional heat source

Check during this time!

For a demi-permanent dye, mix Indola PCC Dye with the same amount of Color Transformer (no additional oxidant needed)

E.g. 30g 10.0 + 30g Color Transformer

Processing time: 40-50 minutes without additional heat source

Check during this time!

Londa Professional Londacolor Demi-Permanent Oxidant 1.9% 6 vol is the Extra Rich Crème emulsion for Londa ammonia-free demi-permanent hair dye. Mix 1:2: one 60 ml tube with 120 ml of oxidant. Together they give a vibrant color that lasts up to 24 washes.

What it does for you

• Activates Londa ammonia-free demi-permanent hair dye.
• Color that lasts up to 24 washes and fades gradually.
• Low concentration of 1.9%, suitable for toning and refreshing.
• Creamy and homogeneous mixture, easy to apply to the whole head.
• Shiny and velvety hair, thanks to the waxes and lipids in the emulsion.

How to use it at home

1. Put on gloves and perform a sensitivity test, following the instructions on the hair dye box.
2. Mix the 60 ml tube of demi-permanent hair dye with 120 ml of 1.9% oxidant.
3. For the whole head, apply from roots to ends and leave for 20 minutes without heat.
4. Only at the roots, leave for 15 minutes without heat. After a permanent color or straightening treatment, 10 minutes are enough.
5. Rinse thoroughly and wash with a Color Radiance shampoo.

For what hair type

For those who refresh their color or tone their hair with Londa demi-permanent hair dye. If you want a brighter reflection, choose the 4% oxidant. Do not use with Londacolor permanent hair dye, which has its own oxidants of 6%, 9%, and 12%.

Active ingredients

• Extra Rich Crème emulsion: waxes and lipids leave the hair shiny and velvety.
• Vitaflection System: together with the hair dye, the emulsion sends the color microspheres evenly into each strand.

What else you need

• Ammonia-free demi-permanent hair dye
• 4% demi-permanent oxidant
• Hair dyeing brush
• Mixing bowl
• Nitrile gloves

ProBeauty tip. For one 60 ml tube you need 120 ml of oxidant, which means two small bottles. If you color your hair often, the 1000 ml bottle is more practical and cheaper.

🎨 Aluminum Foil Roll for Hair Coloring – Framar Star Struck Silver

Add professionalism and efficiency to every coloring session with the Framar Star Struck Silver foil roll!

• The embossed texture prevents the foil from slipping, giving you maximum control and speed in application.

• Made from high-quality foil, in an elegant silver shade, designed to transform every coloring service into a more pleasant experience for both you and your client.

Choose Framar Star Struck Silver for superior performance, comfort, and impeccable results with every use!

Olivia Garden Brush Cleaner

✔ Fast and efficient – Quickly removes accumulated hair and impurities.
✔ Compatible with all brush types and models – A universal tool for perfect cleaning.
✔ 2-in-1 Design – Dual functionality for optimal results.

✨ Keep your brush clean and sanitized for professional care! ✨

L'Oréal Professionnel Vitamino Color Shampoo for color-treated hair is part of the Série Expert range and is designed for color-treated, highlighted, or color-weakened hair. It gently cleanses and helps color retain its shade and shine from wash to wash. It is available in four sizes, including a 500 ml refill.

What it does for you

• Color stays vibrant for longer because the formula protects it from oxidation and fading.
• Color doesn't wash out and retains its salon-fresh shine.
• Softer, shinier hair after every wash.
• Gently cleanses impurities from roots to ends.
• Protects the hair fiber, not just the color, so color-treated hair looks healthy.

How to use it at home

1. Apply the shampoo to wet hair, from roots to ends.
2. Massage into the scalp and lengths until a rich lather forms.
3. Rinse thoroughly with warm water.
4. For salon-like results, apply again and rinse.
5. Follow with a conditioner, mask, or 10-in-1 spray from the Vitamino Color range.

For what hair type

For color-treated, highlighted, weakened, or dull hair. The formula contains sulfates. If you want a sulfate-free shampoo for color-treated hair, choose Vitamino Color Spectrum. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.

What else you need

• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml
• Vitamino Color 10-in-1 leave-in spray
• Vitamino Color shampoo and mask set

ProBeauty tip. Wash color-treated hair with warm, not hot, water, and rinse the lather thoroughly from the lengths. If you get a refill, keep the empty 300 ml or 500 ml bottle and refill it: you only pay for the shampoo, not another bottle.

Puring Blonderesolve Silver Shampoo Anti-Yellowing Shampoo is the purple shampoo from the Blonderesolve line for blonde, bleached, or grey hair. The purple pigment tones down unwanted yellow tones on greys, very light blondes, and highlights. It is enriched with grapeseed oil and silk proteins.

What it does for you

• Less yellow on light blonde, bleached, and highlighted hair.
• Cleaner greys and whites, without yellow tones.
• Nourished hair, even though the shampoo works on the tone.
• Brightness for light shades, with clearer tones.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp and lengths.
3. Rinse carefully until the water runs clear.
4. Follow with a conditioner or mask on the lengths and ends.

For what hair type

For grey or white hair, very light blonde, bleached, and highlighted hair. It is not for dark hair: the purple pigment has nothing to neutralize there. For warm, golden blondes that you want to keep that way, use it sparingly.

Active ingredients

• Purple pigment: tones down unwanted yellow tones on light shades.
• Grapeseed oil: nourishes bleached hair and gives it brightness.
• Silk proteins: help the hair remain silky and shiny.

What else you need

• Keepcolor Mask for dyed and bleached hair
• Keepcolor Conditioner for dyed and bleached hair
• Richness Intensive Mask for dry hair
• Keepcolor Two-Phase Conditioner

ProBeauty Tip. If it is your first time using a purple shampoo, try it first on a strand at the nape of your neck and rinse it out quickly. See how the pigment takes to your hair and only then use it on your whole head. The fragrance is grape.

Restore vitality to dry and brittle hair with Yellow Nourishing Mask, a professional mask designed for intense hydration and deep regeneration. Its rich formula, enriched with argan oil, coconut oil, and the Aloetrix complex, penetrates the hair fiber, providing intense nourishment, protection, and added shine. After each use, hair remains softer, smoother, and easier to comb, without feeling weighed down.

✅ Key Benefits:

✅ Intense hydration – restores the hair shaft's moisture balance
✅ Revitalization & shine – improves the healthy appearance and luminosity of the hair
✅ Cocooning texture – nourishes and protects the hair shaft for added suppleness
✅ Improves combability – reduces breakage and facilitates styling
✅ Protection against external factors – prevents dryness caused by pollution and heat

🌿 Key Ingredients:

🔹 Argan Oil – rich in Omega 3, 6, and vitamin E, regenerates and provides suppleness to the hair
🔹 Coconut Oil – intensely nourishing, prevents dehydration and protects the hair shaft
🔹 Aloetrix Complex – combines aloe vera, wheat proteins, and UV filter for hydration and protection against external aggressions

💆‍♀️ How to use:

✔️ Apply the mask to damp hair, after using Nourishing Shampoo
✔️ Leave on for 5 minutes for maximum effect
✔️ Rinse thoroughly with lukewarm water
✔️ Complete your routine with Nourishing Leave-in Treatment for additional protection

⭐ Our recommendation:

🔹 For visible results, include this mask in your hair care routine and enjoy more hydrated, softer, and shinier hair with every use!

💛 Yellow Nourishing Mask – Deep nourishment and intense protection for dry and brittle hair! ✨

ETB Hair Gold Hairpins 6 cm 200 g are wavy metal hairpins, made in Italy, in a shade suitable for blonde hair. The box contains approximately 180–190 pieces. They are the longer version, for voluminous buns and special occasion hairstyles.

What they do for you

• They disappear in blonde hair, thanks to the gold color.
• They support structured hairstyles: buns, bridal hairstyles, and pins with a lot of hair.
• They do not scratch the scalp, because they have rounded, non-slip ends.
• They stay in place all day and are easily removed in the evening.
• They withstand repeated use without easily deforming.

How to use them at home

1. Arrange the hairstyle and secure the section by hand.
2. Insert the gold hairpin into the desired area, catching the hair underneath.
3. For large hairstyles, use several hairpins in key areas, as recommended by ETB.
4. Remove them one by one, without pulling the hair.

For what type of hair

For blonde hair, ash blonde, or with light highlights, of any texture. The 6 cm length is useful for thick or long hair. On black and brunette hair, the gold hairpin is visible, so choose brown or black there.

Specifications

What else you need

• ETB Hair Flexible Hold Hair Spray
• ETB Hair Professional Hair Shine
• Carbon Finishing Comb
• Hair Sectioning Clips
• ETB Hair Gold Hairpins 5 cm

ProBeauty Tip. On very fine blonde hair, volume powder applied at the roots gives the hairpins something to grip. The hairstyle lasts much longer.

The ETB Hair Carbon Finishing Comb is made of carbon and features an antistatic tail. The purple detail on the handle makes it easy to find in a drawer. Use it last when you want your hair to look neat and smooth.

What it does for you

• No static electricity in the hair: the comb does not become electrified during use.
• Hair is easier and smoother to detangle, as the strands do not catch in the teeth.
• The scalp is not scratched, thanks to the rounded tips of the teeth.
• The tail helps with detailing: parting, sections, and pulling strands out of a bun.

How to use it at home

1. Start with already dry and styled hair.
2. Gently comb through the lengths, from the middle to the ends, then from the roots.
3. With the tail, draw the parting or pull out a few fine strands around the face.
4. Finish with a light layer of hairspray or shine spray.

For what type of hair

For all hair types, for finishing. It is especially useful for fine and dry hair, which can easily stand up due to static electricity. To detangle wet hair, use a detangling brush or a wide-tooth comb.

Specifications

What else you need

• ETB Hair Extra-Strong Hold Hairspray
• ETB Hair Stylesse Flex Flow Liquid Wax Spray
• ETB Hair Shine Spray
• Hair Sectioning Clips

ProBeauty Tip. If you use several combs, keep the purple one only for finishing. It stays free of oil and wax, and the hair does not become weighed down when you run it through at the end.

Wella Professionals Fusion Intense Repair Shampoo is the first step in the Fusion routine for damaged hair. It gently cleanses and makes the hair strand more resistant to breakage, with silk amino acids. Available in 250 ml and 1000 ml.

What it does for you

• Gentle cleansing, which leaves the hair clean and cared for, not rough.
• Hair strand more resistant to breakage during brushing and styling.
• Hair easier to detangle even when wet, thanks to the micronized lipids in the formula.
• Protection against metals in the water, through an antioxidant action.
• Elegant, floral-woody fragrance, common to the entire Fusion line.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Apply the shampoo and distribute it evenly over the scalp.
3. Massage until it lathers, then rinse thoroughly.
4. Repeat only if necessary.
5. Continue with Fusion conditioner (1–2 minutes) or Fusion mask (5 minutes).

For what hair type

For damaged hair that breaks easily: dyed, bleached, or frequently heat-styled. It is not a shampoo for oily scalp or dandruff. For these, choose a scalp shampoo.

Active ingredients

• Silksteel Technology: a blend of silk amino acids and micronized lipids that penetrate the hair cortex and complete it from within.
• Silk amino acids: make the hair strand more resistant to breakage and leave it smooth. The line is inspired by spider silk, one of the strongest natural fibers.
• Metal Purifier: helps protect the hair from metals in tap water.

What else you need

• Fusion conditioner for damaged hair
• Fusion Intense Repair mask
• Fusion Amino Refiller treatment
• Wide-tooth comb

ProBeauty tip. On long hair, apply the shampoo only to the roots. The foam that runs down when rinsing cleanses the lengths, without rubbing them further and causing breakage.

Yellow Peroxide Tech+ 3% 10 vol cream developer is the gentle developer in the Yellow range, which you mix with Yellow Color dye. Choose it when you want to cover gray hair and stay on your shade or go to a darker one. It contains argan oil and the Aloetrix complex.

What it does for you

• Activates dye or bleach: Yellow makes it a versatile product for both coloring and bleaching.
• Easy to mix: it is stabilized hydrogen peroxide with a creamy texture.
• Easier to comb through: the Aloetrix complex improves hydration and combability and protects the fiber on the outside.
• Softer hair: argan oil restores vitality and softness to the hair.
• The exact concentration you need: the range has 5 formulas, from 5 to 40 volume.

How to use it at home

1. Put on your gloves and cape. Perform the sensitivity test described in the dye instructions.
2. Mix the Yellow Color dye with the developer in a 1:1.5 ratio in the mixing bowl: one part dye, one and a half parts developer.
3. Apply the mixture evenly with the brush immediately after preparing it.
4. Leave to work for 25–35 minutes, the time recommended by Yellow for 3%.
5. Rinse thoroughly and wash the hair with a shampoo for colored hair.

For what type of work

It is suitable for root touch-ups on the same shade, for covering gray hair, and for coloring darker than the base. It is not for you if you want to lighten the hair: then you need 6% or 9%. Yellow also uses it for bleaching, with 9 Levels powder, in the Spark of Light technique.

Active ingredients

• Argan oil: rich in Omega 3, Omega 6, and vitamin E, it restores vitality and softness to the hair.
• Aloetrix: Yellow complex with aloe vera, wheat proteins, and UV filter, for hydration and easy combing.

What else you need

• Yellow Color permanent dye
• Yellow mixing bowl
• Dyeing brush
• Nitrile gloves, size M
• Yellow Color Care mask for colored hair

ProBeauty tip. If you are going from blonde to brunette, 3% is the safe choice: it does not lighten, it only deposits color. Weigh the dye and developer every time, because the wrong ratio changes the shade.

Kallos Perm Neutralizer is the neutralizer that sets the permanent wave. Apply it after the Kallos permanent solution so that the curl lasts. It works gently on the hair and is the step without which the wave will not hold.

What it does for you

• Sets the curl formed by the permanent solution.
• Stops the action of the solution at the right time.
• Gentle treatment for the hair, as stated by the brand.
• Long-lasting wave, if you follow all the steps.

How to use it at home

1. After the permanent solution, rinse the hair thoroughly with water, with the rollers on your head.
2. Gently pat dry with a towel to remove excess water.
3. Apply the neutralizer to each roller and leave it for the time specified in the instructions on the box.
4. Carefully remove the rollers and apply a little more product to the lengths, if the instructions require it.
5. Rinse thoroughly and finish with a conditioner.

For what hair type

For any hair you are perming with Kallos solutions 0, 1, 2, or X. The neutralizer is not used alone and does not replace a hair care product. Do not use on an irritated scalp or with wounds.

Active ingredients

• Hydrogen peroxide: sets the new shape of the hair strand.
• Hydrolyzed rice proteins: part of the hair-gentle formula.

What else you need

• Kallos Permanent Solution 1
• Kallos Permanent Solution 2 for colored hair
• Kallos Permanent Solution 0
• Kallos Neutralizer in a 100 ml format
• Nitrile gloves, size M

ProBeauty Tip. Prepare the neutralizer and a towel before you start. Not much time should pass between rinsing and neutralizing.

Hair Oxidant

Yellow Peroxide Tech+ 9% 30 vol cream developer is the Yellow developer for greater lift. With Yellow Color dye, it covers gray hair and lifts by two tones, while with Bleach powders, you use it for bleaching. It contains argan oil and the Aloetrix complex.

What it does for you

• Activates dye or bleach: Yellow makes it a versatile product, for coloring and bleaching.
• Mixes easily: it is stabilized hydrogen peroxide, with a creamy texture.
• Easier to comb through: the Aloetrix complex improves hydration and combability and protects the fiber on the outside.
• Softer hair: argan oil restores vitality and softness to the hair.
• The exact concentration you need: the line has 5 formulas, from 5 to 40 volume.

How to use it at home

1. Put on your gloves and cape. Perform the sensitivity test described in the dye instructions.
2. Mix the Yellow Color dye with the developer in a 1:1.5 ratio in a mixing bowl. For bleaching, mix the Bleach powder with the developer in a ratio of 1:1.5 to 1:2.
3. Apply the mixture evenly, with a brush, immediately after preparing it.
4. For dye, leave for 40–45 minutes, as recommended by Yellow. For bleaching, monitor the strands and do not exceed the maximum time in the powder instructions.
5. Rinse thoroughly and wash the hair with a shampoo for colored or bleached hair.

For what type of work

You choose it when you want to achieve two tones lighter than your base, also covering gray hair. Yellow also uses it with the 9 Levels powder, in the Spark of Light bleaching technique. If you only want one tone of lift, 6% is enough and gentler on the hair.

Active ingredients

• Argan oil: rich in Omega 3, Omega 6, and vitamin E, it restores vitality and softness to the hair.
• Aloetrix: Yellow complex with aloe vera, wheat proteins, and UV filter, for hydration and easy combing.

What else you need

• Yellow Color permanent dye
• Yellow Bleach 9 Levels bleaching powder 500 g
• Yellow Protective Oil vials for scalp and hair
• Yellow mixing bowl
• Dyeing brush
• Nitrile gloves, size M

ProBeauty tip. If you bleach at home with 9%, add a vial of Protective Oil or Bond Hero to the mixture. And work on thin strands, so you can clearly see how much the hair has lifted.

It is a nourishing shampoo for dry, stressed, and chemically treated hair. It contains avocado extracts and active ingredients, silk proteins, and milk proteins that give strength and a restructuring effect to the hair. By using it, hair becomes silky, full of shine, and easy to comb. It has a moisturizing effect and protects the hair structure's fiber. It has a subtle milk scent.

Features:

-light texture that doesn't weigh down hair

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to hair fiber

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse very well with plenty of water. Repeat this step if necessary, then apply a suitable Conditioner/Treatment for your hair.

Wella Professionals Fusion Intense Repair Conditioner is step 2 of the Fusion routine for damaged hair. Enriched with silk amino acids, it detangles and helps prevent hair breakage during brushing. Available in 200 ml and 1000 ml sizes.

What it does for you

• Easy detangling, even on very tangled hair after washing.
• Fewer broken strands when brushing and combing.
• Smooth, soft hair, without a heavy residue feeling.
• Protection against metals in water, which would otherwise deposit on the hair shaft.
• Works quickly: 1–2 minutes are enough.

How to use it at home

1. Wash your hair with Fusion shampoo.
2. Squeeze out excess water and apply the conditioner to clean, damp hair, from mid-lengths to ends.
3. Leave on for 1–2 minutes.
4. Rinse thoroughly. When your hair is more tired than usual, use Fusion mask instead.

For what hair type

For damaged hair that breaks during brushing or styling. It is designed for lengths sensitized by dyeing, bleaching, and heat. If you have fine hair and an oily scalp, keep the conditioner away from the scalp.

Active ingredients

• Silksteel Technology: a blend of silk amino acids and micronized lipids that penetrate the hair cortex and complete it from within.
• Silk amino acids: make the hair more resistant to breakage and leave it smooth. The line is inspired by spider silk, one of the strongest natural fibers.
• Metal Purifier: helps protect hair from metals in tap water.

What else you need

• Fusion Shampoo for damaged hair
• Fusion Intense Repair Mask
• Fusion Amino Refiller Treatment
• Wide-tooth comb

ProBeauty Tip. Detangle your hair while the conditioner is still in it, using a wide-tooth comb, starting from the ends and working towards the roots. This way, you break far fewer strands than if you comb after rinsing.

Schwarzkopf Professional Igora Royal Vario Blond Cool Lift Lightener Additive

Transform your bleaching process with Schwarzkopf Professional Igora Royal Vario Blond Cool Lift Lightener Additive, designed to add cool undertones to bleached hair. This 60ml additive is ideal for achieving dream cool blonde shades when used in conjunction with Igora Royal bleaching powder and precious oil developer (3%, 6%, or 9%).

Key Features:

• Cool Undertones: Adds cool undertones to bleached hair for a sophisticated and modern look.
• Compatibility: To be used with Igora Royal bleaching powder and developer.
• Versatility: Suitable for use with 3%, 6%, or 9% developer.

How to Use:

1. Preparation: Mix the bleaching powder with Igora Royal developer (3%, 6%, or 9%) according to instructions, then add Igora Vario Blond Cool Lift Lightener Additive to achieve cool undertones.
2. Application: Apply the mixture to dry, unwashed hair. Distribute evenly.
3. Processing Time: Follow the instructions for the processing time of the bleaching powder used.
4. Finishing: Rinse hair thoroughly, shampoo, and apply suitable conditioner for bleached hair.

This additive is essential for anyone looking to achieve cool and vibrant shades, perfectly complementing the professional bleaching process.

💦 Restore life and shine to your hair with ETB Caresse Hydranourish shampoo – the professional formula specially created for dry, fragile, damaged or unruly hair. Made in the heart of Italy, this premium shampoo combines vegan, SLS-free ingredients with cutting-edge technology for a gentle yet deeply nourishing cleanse. pH balanced: 5.3–5.7.

🌿 Essential active ingredients:
🌱 Vegetable Keratin: strengthens the hair structure, prevents breakage, and restores natural elasticity. It creates a protective layer around the hair strands for stronger, healthier hair.
🪔 Argan Oil (liquid gold): rich in antioxidants, vitamin E, and essential fatty acids. Soothes irritated scalp, deeply moisturizes, and protects against external and thermal aggressions.
🥥 Shea Butter: deeply nourishes and maintains hydration, ideal for dry or breakage-prone hair. Leaves hair soft, supple, and easy to style.

✨ Key benefits:
Intensely moisturizes and repairs hair from root to tip
Gently cleanses without drying the scalp
Restores suppleness, elasticity, and natural shine
Ideal for curly, coarse, fragile, or unruly hair
100% vegan and cruelty-free formula – for you and for the planet
Suitable for frequent use in the salon or at home

💡 How to use:
Apply to wet hair, gently massage until a rich lather is obtained, then rinse with lukewarm water. Repeat if necessary. For spectacular results, follow with Hydranourish Conditioner or Mask from the same range.

🌈 Transform your hair care routine with ETB Caresse Hydranourish and give your hair the hydration and vitality it needs. Every wash becomes a professional pampering experience! 💖

Sensus InBlonde Ultra Platinum 9 Deco

Achieve the perfect blonde with Sensus InBlonde Ultra Platinum 9 Deco, a gray bleaching powder with neutralizing action and high lightening power. This product is ideal for bleaching services on difficult and cosmetically colored hair, allowing hair to be lifted by up to 9 levels. It is an essential tool for professionals who want to achieve pure and brilliant blonde shades.

Key Features:

• Intensive Bleaching: Allows hair to be lifted by up to 9 levels.
• Neutralizing Action: Ideal for neutralizing unwanted tones in difficult and cosmetically colored hair.
• Versatile Application: Suitable for various bleaching techniques.

Active Ingredients:

• Vegetable Carbon: Also known as activated charcoal, it is obtained from birch and willow wood, having strong absorbent activity. It purifies and regenerates hair, being an excellent natural purifier.
• Apricot Oil: Moisturizing and emollient, this oil is renowned for its soothing, anti-inflammatory, and antiseptic qualities. It contains vitamins A and E, helping to reduce hair frizz and protecting it from damage.
• Babassu Oil: With anti-aging and emollient properties, this oil is ideal for dry and weakened hair, providing a nourishing and protective action.

How to Use:

1. Mixing:
   • In a non-metallic bowl, combine 30g of Ultra Platinum 9 Deco powder with 60g of Sensus Lux Activator, in a 1:2 ratio.
   • Choose the desired volume of oxidant: 10/20/30/40 vol and mix until you obtain a creamy and homogeneous consistency.
2. Application:
   • Apply the mixture to dry, unwashed hair.
   • Distribute evenly to ensure complete and precise coverage.
3. Processing Time:
   • Leave the product to act for 10 to 50 minutes, depending on the desired level of lift.
   • Periodically check the hair to achieve the desired result.
4. Finishing:
   • Rinse hair thoroughly to remove the product.
   • Wash hair with shampoo and apply a suitable conditioner to ensure necessary hydration and protection.

This product is indispensable for any professional who wants to offer high-quality bleaching services and achieve spectacular results on difficult and cosmetically colored hair.

Puring Pureclean Purifying Shampoo for Oily Scalp is the shampoo from the Pureclean range, designed for oily hair and dandruff-prone scalps. It contains piroctone olamine, nettle extract and rosemary extract. It cleanses, purifies and helps control sebum, leaving hair feeling fresh and clean.

What it does for you

• Clean and fresh scalp, with hair left clean and balanced.
• Helps control sebum for a more balanced scalp.
• Helps remove visible dandruff from the scalp and hair.
• Helps soothe the itching sensation and tension on sensitive scalps.
• Balanced cleansing, suitable for everyday washing.

How to use it at home

1. Wet hair and scalp thoroughly.
2. Apply the shampoo and massage the scalp with your fingertips.
3. Rinse thoroughly until no more foam remains.
4. If you need conditioner, apply it only to the lengths and ends.

For what type of scalp

For oily scalps, with impurities or dandruff, including when it is sensitive and easily irritated. It is not designed for dry scalps without excess sebum. If dandruff is abundant or the scalp is wounded, seek advice from a dermatologist.

Active ingredients

• Piroctone olamine: the range's key ingredient designed for dandruff-prone scalps.
• Nettle extract: purifies and helps balance oily scalps.
• Rosemary extract: complements the purifying action and leaves a fresh sensation.

What else you may need

• Lightweight Everyday Herbal Fresh Conditioner
• Refreshing Everyday Shampoo for frequent washing
• Extra Comfort Pre-Shampoo Scalp Prep Treatment

ProBeauty Tip. Wash with warm, not hot, water: it is gentler on sensitive scalps. The fragrance of kumquat, lemon and yuzu leaves a clean sensation that is perfect for mornings.

💛Pamper your blonde hair with the ultimate restorative and strengthening treatment: BLONDME Bondfinity Deep Repair Mask from Schwarzkopf Professional, specially designed for bleached, weakened, or sensitized hair. This professional mask rebuilds the internal structure of the hair without weighing it down, providing proactive and long-lasting repair, with visible results after just one use – hair becomes 20 times more resilient.

Formulated with advanced BONDFINITY technology, the mask reconstructs covalent bonds – the strongest bonds in the hair structure – and seals natural keratin, offering protection against breakage and future damage. Ideal for fragile, porous blonde hair, this mask transforms hair texture into one that is smooth, elastic, and visibly healthy.

🌟 Key Benefits:
• Deeply repairs and strengthens blonde or bleached hair
• Prevents keratin loss and strengthens internal hair bonds
• Restores hair's elasticity and structural resilience
• Hair becomes 20x stronger after just one use*
• Doesn't weigh down – lightweight texture, suitable even for fine hair
• Protects against breakage and future damage

🔬 Innovative BONDFINITY™ Technology
Based on the reconstruction of covalent bonds, Bondfinity technology completely regenerates the internal structure of blonde hair – even after intense bleaching processes – and fixes its own keratin, providing long-term protection.

🧴 How to use:
Apply evenly to damp, towel-dried hair. Leave on for 5–10 minutes, then rinse thoroughly.

✨ BLONDME Deep Repair Mask – The strongest repair for the most delicate blonde.
For healthy, strong, and shiny blonde hair – from the inside out.
#BLONDME #Bondfinity #DeepRepair #BlondeCareAuthority

Hydrating shampoo with an intense nourishing effect, specially designed for gentle cleansing and care of dry hair. It nourishes the hair and provides shine and elasticity, being enriched with Urban Defense Pro, an innovative ingredient that protects the hair fiber against the harmful action of pollutants. It does not contain sulfates, paraffins or mineral oils.
How to use: apply to wet hair, massage and rinse well. If necessary, repeat the application.

Schwarzkopf Professional Osis+ Texture Craft Dry Spray 300 ml is the spray that transforms long, slippery hair into textured hair. The brand gives it flexible hold and describes it as a dry spray for long hair that leaves it free to move. The finish is powdery and doesn't feel hard to the touch.

What it does for you

• Adds texture and grip to hair that otherwise slips through your fingers.
• Adds volume throughout the lengths, not just at the roots.
• Flexible hold: the hairstyle remains mobile and you can restyle it anytime.
• Powdery finish that doesn't feel hard or sticky.
• Prepares the hair for a bun or braid by giving it the grip it lacks.

How to use it at home

1. Shake the bottle well before use.
2. Spray in short bursts onto dry hair from approximately 20 cm away, lifting large sections of hair.
3. Ruffle the hair with your fingers to open up the texture.
4. For more volume, work in sections: lift a section, spray underneath, and move on.

For what type of hair

For long and medium-length hair of any type that is too slippery to hold a hairstyle. If you have very dry or damaged hair, use it sparingly: dry sprays accentuate the rough feeling on an already porous strand.

What else you need

• Session Label Sea Salt Spray, for waves
• Osis+ Soft Dust Powder, for root volume
• Osis+ Session Hairspray, for final hold
• Osis+ Refresh Dust Dry Shampoo

ProBeauty Tip. Spray it in the evening on clean hair if you want a bun or styled ponytail the next day. The texture sets overnight, and in the morning your hair already has the grip you need without applying any fresh product.

Oxidant Nook Service Color Activator 3% 10Vol
For maximum results, when performing the coloring service with The Origin Color dye, we recommend using The Service Color Oxidant.
Its rich and creamy composition allows the user to obtain a mix that is very easy to apply, adheres perfectly to the hair, thus helping the pigments penetrate the hair shaft. Its formula, enriched with Baobab Oil, guarantees delicate protection during bleaching and leaves hair shiny, soft, and hydrated.

Olivia Garden Expert Ceramic+Ion Thermal SpeedXL Brush 55

The Olivia Garden Expert Ceramic+Ion Thermal SpeedXL 55mm hair brush makes the stylist's job easier by reducing drying time by 25%. The ceramic brush helps distribute heat evenly through Tourmaline-Ion technology, reduces hair frizz, and adds extra shine to the hair. The cuticles are sealed, and the hair does not dehydrate but becomes healthier and shinier. It has anti-static bristles with Ion, equipped with an ergonomic handle with a retractable sectioning pick. It is a very lightweight brush for ergonomic and relaxing styling.

Barrel length: 12cm.

Brush diameter: 55mm.

L'Oréal Professionnel Oxydant Crème Oxidant cream 6% 20 vol 1000 ml is the oxidant you use most often with Majirel dye. It covers white hair and lifts by up to 2 tones. It is a blend of emollient waxes and stabilized oxidant, which makes the dye creamy and easy to apply.

What it does for you

• Covers white hair together with Majirel and Cool Cover shades.
• Lifts by up to 2 tones, or maintains and darkens the shade.
• Creamy blend, which is easy to apply with the brush.
• Softer hair and a more comfortable scalp during dyeing.
• One bottle for multiple products: Majirel, Cool Cover, Majirouge, Booster and some Blond Studio bleaches.

How to use it at home

1. Put on gloves and prepare the mixing bowl and brush.
2. With Majirel and Cool Cover, mix 1+1.5: the 60 ml tube with 90 ml of oxidant.
3. For over 50% white hair with Majirel: half a tube of the desired shade and half of the natural shade, with 90 ml of 6% oxidant.
4. With Blond Studio bleaches, follow the ratio and time from the bleach instructions.
5. Close the bottle tightly and keep it away from heat and light.

For what type of hair

For regular dyeing at home: white hair, the same shade, darker or up to 2 tones lighter. For 3 tones you need 9%, and for High Lift 9% or 12%. The oxidant is not used alone, only in a mixture.

What else you need

• Majirel Permanent Dye 60 ml
• Majirel Cool Cover 60 ml
• Majirel Booster
• Dyeing Brush
• Mixing Bowl

ProBeauty Tip. Measure the oxidant with a graduated cup or weigh it. The 1000 ml bottle is enough for multiple dye applications, and at a 1+1.5 ratio, each 60 ml tube requires exactly 90 ml.

Schwarzkopf Professional Osis+ Session Label Salt Spray 200 ml is the spray for the casual beach wave, achieved at home. The brand describes it as a salt spray that creates a textured finish, with natural movement, definition and body, without weighing down the hair.

What it does for you

• Creates casual waves and a tousled look, without a curling iron.
• Gives texture and definition to curls that would otherwise come out limp and undefined.
• Adds body to fine hair, without making it sticky.
• Does not weigh down the hairstyle, so the hair retains its movement.
• Vegan formula, like the entire Session Label range.

How to use it at home

1. Spray over all the hair after towel-drying it.
2. Shape the waves or curls with your hand, into the shape you want.
3. Let the hair air-dry or dry it with a diffuser, on a low setting.
4. For a more tousled look, twist and scrunch the strands in your fist after they have dried.

For what hair type

For straight hair that wants waves and for wavy hair that needs definition. If you have dry or bleached hair, use it sparingly: salt opens up the hair strand texture and accentuates porosity. On very thick and heavy hair, the wave falls quickly.

What else you need

• Session Label Hairspray with flexible hold
• Osis+ Texture Craft Dry Spray, for texture on dry hair
• Osis+ Bounty Balm Curling Cream
• Bonacure Moisture Kick Conditioner, after salt

ProBeauty Tip. Braid the hair loosely while it is still damp from the spray and undo the braid after it has completely dried. You will get a uniform wave throughout the length, not just at the ends, where the product usually reaches.

Sibel Super Tex Perming Paper is a box of 1000 sheets measuring 75 x 50 mm. You use them to wrap the ends of the hair strands before rolling them onto the rollers. The box says "Perm-papers" and "End wraps", meaning paper for the ends.

What it does for you

• Smooth ends, without creases: the paper holds the hair together on the roller.
• You roll more easily short or layered strands, which would otherwise slip out of the roller.
• The curl is uniform from the root to the end, without "broken" ends.
• It lasts a long time: 1000 sheets mean many perms or roller sets.
• Standard size, 75 x 50 mm, which is size M in the Sinelco catalog.

How to use it at home

1. Wash the hair and divide it into sections, with clips, as you would for any perm.
2. Take a strand as wide as the roller and comb it through well, stretched out.
3. Place one sheet over the ends, or two, one on top and one underneath.
4. Gently pull the paper towards the ends so that it covers all the hair, then roll the strand onto the roller.
5. Continue with the perm solution according to its instructions. Remove the sheets along with the rollers.

For what type of hair and technique

For perming any length that can be rolled onto a roller. It helps a lot with layered hair and thin ends. It also works with classic rollers on wet hair. It is not paper for strands or for bleaching.

What else you need

• Kallos Perm Solution
• Kallos Perm Neutralizer
• ETB Hair Nitrile Gloves
• Disposable Capes
• Tail Comb for Sectioning

ProBeauty Tip. Dampen the ends slightly before putting on the sheet: the paper sticks to the hair and no longer slips. Keep the box open next to you, not in your lap, so you can take the sheets with one hand.

Londa Professional Deep Moisture Shampoo for dry hair is the first step in the Deep Moisture range, designed for hair that feels rough and dehydrated. It cleanses and moisturizes from the first wash, leaving hair softer and easier to comb through. Available in 250 ml and 1000 ml bottles.

What it does for you

• Instant hydration for dry hair, from the first wash.
• Softer, more supple hair to the touch, without a rough-strand feel.
• Easier combing, with fewer tangles after washing.
• Natural shine on the lengths.
• Helps hair retain moisture within the hair shaft.

How to use it at home

1. Wet hair thoroughly with warm water.
2. Massage the shampoo into the scalp and through the lengths until it lathers.
3. Rinse thoroughly.
4. Follow with Deep Moisture conditioner or, once a week, with the intensive mask.

For what hair type

For dry, dull hair or hair that tangles easily. Also suitable for color-treated hair that has become dry over time. If your hair is broken or porous after bleaching, choose the Visible Repair range. For fine hair that is oily at the roots, a volumizing shampoo is more suitable.

Active ingredients

• Honey and mango extract: the ingredients that form the basis of the Deep Moisture range, for softer, more hydrated dry hair.

What else you need

• Deep Moisture conditioner for dry hair
• Deep Moisture intensive mask 200 ml
• Deep Moisture leave-in spray

ProBeauty tip. Apply the shampoo mainly to the scalp and let the lather run down the lengths as you rinse. Dry ends do not need to be rubbed; they need conditioner.

For fine, frizzy and stressed hair. The shampoo with argan oil, coconut milk, and whole rice milk has an antistatic effect, giving body to fine, shapeless, tired hair. It strengthens and revitalizes dehydrated and stressed hair, providing it with strength and elasticity. It leaves hair shiny and light, without weighing it down.

Directions for use: Apply to wet hair, massage gently and rinse. Ideal for daily use.

Puring Hydrargan Moisturizing Conditioner with Argan Oil complements the Hydrargan range shampoo for normal to dry hair. It detangles and moisturizes the hair, making it easy to comb through without weighing it down. It is enriched with argan oil and flaxseed oil.

What it does for you

• Easy detangling and combing without pulling.
• Soft and silky hair after every wash.
• Moisture for dehydrated and dry hair.
• Weightless shine, leaving the hair light.

How to use it at home

1. Wash your hair with Hydrargan shampoo.
2. Pat dry with a towel, without rubbing.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For normal to dry hair that tangles easily and has become dull. It is also suitable for finer hair. If you have thick, porous, and very dry hair, the Richness conditioner is more suitable. For color-treated hair, choose Keepcolor.

Active ingredients

• Argan oil: the key ingredient in the Hydrargan range, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrargan Moisturizing Shampoo
• Hydrargan Moisturizing Mask
• Hydrargan Two-Phase Leave-In Conditioner
• Hydrargan Leave-In Spray Milk

ProBeauty Tip. Apply the conditioner to the ends first, then work up to the mid-lengths with what remains in your palms. The ends are the driest and need the most product.

Matrix Total Results Miracle Creator is a leave-in spray treatment suitable for all hair types and textures. In a single step, it nourishes the hair, adds shine, and protects it from heat styling. It is the perfect product to have on hand before styling.

What it does for you

• Nourished and hydrated hair without weighing it down: the treatment conditions the hair with ease.
• Heat protection when using a flat iron, curling iron, or hairdryer.
• Less frizz and controlled flyaways for a shiny look.
• Easier and faster drying, as the hair is detangled and softened.
• Fewer breakages when brushing and controlled split ends.
• Even porosity, so the hair looks smooth from roots to ends.

How to use it at home

1. Wash and towel-dry your hair.
2. Spray the treatment all over your hair, especially on the lengths and ends.
3. Comb through to distribute evenly.
4. Style as usual: with a hairdryer, flat iron, or by letting it air-dry.

For what hair type

For all hair types and textures: straight, wavy, curly, fine, or thick, natural or color-treated. Use sparingly on very fine hair and keep it away from the roots. If the hair is severely damaged after bleaching, complete your routine with a repairing mask.

What else you need

• Miracle Creator Multi-Benefit Mask
• Instacure Leave-In Treatment
• Mega Sleek Smoothie Supreme Anti-Frizz Mask
• Vavoom Extra Hold Hairspray

ProBeauty Tip. Spray into your palms and run your hands through your hair, then comb through. This way, you apply the product exactly to the lengths without weighing down the roots.