Hair indulgence

Sensus Direct Fluo Yellow Semi-Permanent Hair Dye 100 ml is a direct dyeing cream with a fluorescent yellow that glows under UV light. It is not mixed with an oxidant and contains no ammonia or parabens. The Direct Fluo range is no longer produced.

What it does for you

• Intense, fluorescent yellow that stands out under UV light.
• True-to-tone color on bleached hair, without unwanted color shifts.
• No oxidant: apply it directly to washed hair.
• You choose the intensity by leaving it on for 15–30 minutes.
• Gentle formula with the ARC complex, eco- and vegan-friendly.

How to use it at home

1. Check the level: Fluo Yellow is for bleached hair at levels 9–11.
2. Wash your hair and towel-dry it thoroughly.
3. Put on gloves, apply to the lengths, and comb through to distribute evenly. Do not apply to the scalp.
4. Leave on for 15–30 minutes, depending on the desired intensity.
5. Rinse thoroughly.

For what hair type

For bleached hair when you want a striking color for a party, festival, or photo shoot. On natural or dark-dyed hair, the yellow will not show well. Fluo shades have concentrated pigment and last longer than pastel shades.

Active ingredients

• ARC (Active Revitalizing Complex): a blend of plant-based amino acids that mimic the hair's keratin. It strengthens the hair and helps it remain resilient during coloring.

What else you need

• Direct Bang, intense shades
• InBlonde Ultra Platinum 9 Bleaching Powder
• Changer Direct Color Remover
• Nitrile gloves

ProBeauty Tip. Fluo yellow looks best on almost white blonde hair. Apply it to highlights or the ends if you want the effect only under UV light without changing the color of all your hair.

Sensus Sun Care Hydra Protective Spray Hair Protective Milk 200 ml is the spray milk of the Sun Care range. It hydrates and protects hair before, during, and after sun exposure. It has a light formula, with almond oil, which absorbs quickly and leaves no residue.

What it does for you

• Hydrated hair after the sun, sea, and chlorine.
• Soft and shiny hair, with a healthy look, without being weighed down.
• Absorbs quickly and leaves no residue.
• Intense hydration before blow-drying, and outside of vacation.
• Summer fragrance, floral and woody.

How to use it at home

1. Shake the bottle gently.
2. Spray on the lengths and ends before going out in the sun.
3. Reapply during exposure, and especially after swimming.
4. At home, apply to washed hair before drying for extra hydration.

For what type of hair

For any type of hair exposed to the sun, salt, and chlorine, whether natural or colored. The light texture also works on fine hair. It is not a sunscreen for the skin or scalp.

Active ingredients

• Almond oil: hydrates and nourishes the lengths, leaving them soft.

Sensus summer fragrance: magnolia and Damask rose, followed by argan, sandalwood, cedar, and vetiver, on a base of patchouli, amber, and musk.

What else you need

• Sun Care Leave-In Conditioner
• Sun Care Elixir Oil Serum
• Illumyna Daily Shampoo

ProBeauty Tip. Spray from a hand's distance away and immediately comb through with a wide-tooth comb. This ensures the product is evenly distributed throughout the hair, not just on the surface.

Sensus Sun Care Elixir Oil Hair Serum 100 ml is the hydrating and illuminating serum from the Sun Care range for hair exposed to the sun. It moisturizes and protects the hair during exposure. It keeps your hair detangled, soft and shiny throughout your vacation.

What it does for you

• Detangled hair, easy to comb through even after a swim.
• Soft and shiny hair, with more radiance.
• Hydration for sun-dried lengths.
• Use on wet or dry hair, as often as needed.
• Summer fragrance, floral and woody.

How to use it at home

1. Place a few drops in the palms of your hands and rub them together gently.
2. Apply to the lengths and ends, on wet or dry hair.
3. Comb or style as usual.
4. Repeat throughout the day if hair feels dry or tangled.

For what hair type

For any hair exposed to the sun, salt and chlorine, especially for dry and tangled summer lengths. For fine hair, start with a single drop. It is not a sunscreen for the skin.

Active ingredients

• Almond oil: moisturizes, softens and helps detangle lengths.

Sensus summer fragrance: magnolia and Damask rose, then argan, sandalwood, cedar and vetiver, on a base of patchouli, amber and musk.

What else you need

• Sun Care Leave-In Conditioner
• Sun Care Hydra Protective Spray
• Illumyna Daily Shampoo
• Illumyna Color Shampoo, for colored hair

ProBeauty Tip. Place a drop on the ends before swimming, then secure the hair in a loose braid. Salt and wind will tangle it much less.

The Sensus Giulietta Easy Guide is the official brochure for Sensus Giulietta permanent hair dye in the Ultimate Bright System version. It explains the shades, codes, and application method briefly and with images. It is an informative material and does not contain hair dye.

What it does for you

• Understand the range: 93 references, with 86 shades, Clear, Lifting Booster, and 5 super-lighteners.
• Read the codes correctly: the tone before the dot, the reflections after it.
• Learn the mixing ratio: 1:1.5 with Cream Activator or Lux Activator.
• See the recommended home care: Illumyna Care Color or, for blondes and cool shades, Illumyna Care Blonde.

How to use it at home

1. Read the pages about the shades and the coding system.
2. Choose the reflection family that suits you.
3. Check the mixing ratio and activator in the guide for the desired result.
4. Keep the guide next to the hair dye and check off the shade used.

For what type of work

For anyone who dyes their hair at home with Giulietta and wants to understand the range before choosing the shade. The guide is written for hairdressers, in several languages, but not Romanian. It does not replace the instructions on the hair dye box or the sensitivity test described there.

What else you need

• Sensus Giulietta Permanent Hair Dye 100 ml
• Giulietta Shade Catalog
• Lux Activator 6% 20 vol
• Illumyna Care Color Shampoo
• Illumyna Care Color Conditioner

ProBeauty Tip. Read the guide with the Giulietta shade catalog open next to it. The codes in the guide make sense immediately when you see the actual color on the swatch.

Sensus Direct Pastel Blue Semi-Permanent Hair Dye 100 ml is a direct coloring cream that gives a delicate pastel blue on very light blonde hair. It is not mixed with an oxidant and contains no ammonia or parabens. You apply it directly from the tube to washed hair.

What it does for you

• Even pastel blue, without unwanted tones, on very light blonde.
• No oxidant: the cream is applied as is, without mixing.
• You choose the intensity, during the 15–30 minute pause.
• It can be mixed with the other Direct Pastel shades for new tones.
• Gentle formula, with the ARC complex, eco and vegan friendly.

How to use it at home

1. Check the level: Pastel Blue is for bleached hair at levels 10–11.
2. Wash your hair and towel-dry it thoroughly.
3. Put on gloves and apply the cream to the lengths, then comb through to distribute evenly. Do not apply to the scalp.
4. Leave on for 15–30 minutes, depending on how intense you want the blue.
5. Rinse thoroughly.

For what type of hair

For platinum blonde or very light bleached hair. You can also use the cream on natural or dyed hair, but the darker the level, the less visible the blue will be. On the more porous areas of the hair shaft, the pigment deposits more intensely.

Active ingredients

• ARC (Active Revitalizing Complex): a blend of plant-based amino acids that mimic the hair's keratin. It strengthens the hair and helps it stay resistant during coloring.

What else you need

• Direct Pastel Green
• InBlonde Toner, for the blonde base
• Changer Direct Color Remover
• Illumyna Care Blonde Shampoo
• Nitrile gloves

ProBeauty Tip. Pastel blue only turns out clean on almost white blonde. If your blonde still has yellow undertones, apply a platinum toner first, otherwise you risk a greenish shade.

The Sibel Eloise practice head has 100% human hair, light blonde (level 8), 25-35 cm long. The strands are naturally implanted, facing forward, with medium density (200-230 per cm²). It is a Sibel professional-range head.

What it does for you

• See every color mistake, because on light blonde, every shade is clearly visible.
• Cut short and medium styles, at 25-35 cm: bobs, lobs, short layers.
• Section cleanly, with a medium density of 200-230 strands per cm².
• Practice bangs and face framing on forward-facing strands.
• All techniques on a single head: cutting, styling, coloring, perming, and straightening.

How to use it at home

1. Secure the head on a tripod, at chest height.
2. Wash and detangle the hair, then divide it into four sections with clips.
3. For coloring, start with a low developer and a filler shade.
4. Cut on wet hair, section by section, and check the symmetry from the front.
5. After each exercise, wash, apply conditioner, and let the head dry completely.

For what type of work

For coloring students, for practicing toners and highlights, and for short cuts. For long styles or updos, choose a head with longer hair, such as Carole or Ingrid.

Specifications

What else you need

• ETB Hair Practice Head Tripod
• ETB Hair Coloring Brush with Comb
• ETB Hair 3% Oxidizing Cream
• Jaguar Pre Style Ergo Scissors
• ETB Hair Cutting Comb

ProBeauty Tip. Divide the head in two: on one side practice one shade, on the other another. Compare the results side by side and learn faster how the same hair reacts to different developers.

Schwarzkopf Professional Scalp Clinix Soothing Booster 45 ml is the soothing concentrate from the Scalp Clinix salon treatment. Mixed with Biotic Base, it leaves dry and delicate scalps feeling calm and balanced. At home, the effect continues with the Soothing shampoo and mask.

What it does for you

• Soothed scalp: a calming sensation on the delicate scalp.
• Balance: helps dry scalps feel more comfortable.
• Personalized treatment: transforms Biotic Base into a soothing treatment.
• Small dose: 5 g per application, so the bottle lasts for several treatments.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. In a bowl, mix 5 g of the Booster with 25 g of Scalp Clinix Biotic Base.
3. Apply the mixture to the scalp in sections and massage gently. Leave on for up to 10 minutes.
4. Rinse thoroughly.

For what type of scalp

For dry, sensitive scalps that feel tight or itchy. Do not use on irritated scalps, with wounds, or immediately after bleaching. If your hair falls out suddenly, in large quantities or in patches, or if your scalp remains red, irritated, or with thick flakes, see a dermatologist: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Allantoin, bisabolol and panthenol: help soothe the scalp and strengthen its protective barrier; panthenol also retains moisture.
• Tiger grass, cornflower and witch hazel: plant extracts selected by the brand for their soothing effect on sensitive skin.
• Biotic Technology: fermented ingredients, such as molasses and fermented rice extract, plus edelweiss extract. Helps balance the microbiome, i.e., the microorganisms that live on the scalp.

What else you need

• Scalp Clinix Biotic Base, required for mixing
• Scalp Clinix Soothing Shampoo
• Scalp Clinix Soothing Mask

ProBeauty tip. In winter, when radiators dry out the air, a sensitive scalp needs soothing the most. A treatment with Soothing Booster at the start of the cold season is a good habit.

Kallos KJMN Keratin is a hair mask with keratin and milk proteins. The formula helps care for the hair strand structure and improve the hair's outer layer. It nourishes and protects dry strands with split ends.

What it does for you

• Cares for the hair strand structure with keratin.
• Helps the hair's outer layer look better cared for.
• Nourishes dry hair.
• Protects strands with split ends.

How to use it at home

1. Wash your hair with shampoo.
2. Towel-dry your hair.
3. Apply the mask to damp hair, from mid-lengths to ends.
4. Leave it on for 5 minutes.
5. Rinse thoroughly with water.

For what hair type

Kallos recommends it for dry, fragile, and chemically treated hair: dyed, bleached, or permed. It is also useful if you frequently use a flat iron or hairdryer. On fine hair, use a small amount, only on the lengths. If your hair is healthy and only slightly dry, a nourishing conditioner is enough. The 1000 ml jar lasts for many applications, even on long hair. For visible results, use it regularly, not just occasionally.

Active ingredients

• Keratin: cares for the hair strand structure.
• Milk proteins: nourish and protect dry hair.

What else you need

• Kallos KJMN Nourishing Shampoo for dry hair
• Kallos Professional Repair Conditioner with keratin
• Kallos KJMN Serum for dry ends

ProBeauty tip. Set a 5-minute timer when you apply the mask. The time recommended by the brand is sufficient; there is no need to leave it on longer.

The formula of this nourishing shampoo is enriched with organic chestnut extract, making it ideal for damaged and brittle hair.

The shampoo forms a creamy lather that softens and moisturizes the hair.

It provides shine and elasticity to damaged and brittle hair.

NOURISH - an effective complex of essential ingredients for the regeneration of damaged, fragile, and brittle hair.

Active ingredients:

·         Rice extract (Oryza Sativa) – contains a powerful antioxidant, oryzanol, glycolides, vitamins B, E, A, PP, lecithin, and triterpene alcohols. The extract comes from ground rice bran and contains fatty acids: stearic (45%), linoleic (35%), palmitic (15%), and linolenic (approximately 2%). It has emollient and moisture-retaining properties, forming an elastic matte film on the hair surface.

·         Saccharomyces Ferment Lysate Filtrate – a blend of yeasts used in winemaking and brewing, which stimulates the synthesis of hyaluronic acid and other components of connective tissue, providing deep hydration.

·         Hydrolyzed chestnut extract – deeply moisturizes hair, giving it a silky texture and extraordinary shine.

85% of the product's ingredients are of natural origin* (according to ISO 16128 calculation).

 How to use:

Apply the nourishing shampoo to wet scalp and hair, gently massage until a dense and creamy lather forms, leave on for a few minutes, then rinse thoroughly with lukewarm water. Repeat this step, then apply a suitable mask or conditioner for your hair.

Choose an impeccable presentation for your professional brushes with the Olivia Garden Fingerbrush Care Mini Display, an elegant and practical stand, specially created for displaying 12 Fingerbrush brushes. 💖✨

Made from durable and premium cardboard, this display is perfect for salons, hairstyling shops, or promotional stands. Its compact and modern design optimizes space and highlights products, attracting customer attention and increasing sales chances. 🎀

🌟 Advantages that make a difference:
• Professional empty stand, ideal for 12 Olivia Garden Fingerbrush brushes
• Durable construction from high-quality cardboard
• Compact, visible design, easy to integrate into any space
• Perfect for salons, receptions, beauty shops, and exhibitions
• Organized, attractive, and efficient presentation for sales
• Helps promote the Olivia Garden brand in an elegant way

🎁 Ideal for:
– shelf organization
– promotional displays
– professional product presentations

✨ Olivia Garden Fingerbrush Care Mini Display – the perfect solution for premium display and impeccable organization in your salon!

🌿 Choose a premium presentation for your products with Sensus Paper Bag, the ideal accessory for salons, beauty stores, or for elegantly packaging cosmetic products. Made from durable, high-quality paper, this bag offers a modern, minimalist, and professional aesthetic, perfectly representing the Sensus brand identity.

🖤 Thanks to its solid texture and comfortable handles, it is suitable for both transporting care products and offering gifts in a refined manner. A sustainable, practical, and aesthetic choice.

⭐ Essential benefits:

• Made from durable and eco-friendly paper
• Elegant, professional design – ideal for salons
• Perfect for packaging products, gifts, or beauty kits
• Durable handles for safe transport
• Recyclable material – responsible choice for the environment

🎯 Ideal for:

• Hair and beauty salons
• Packaging professional Sensus products
• Gift packages or personalized sets
• Beauty stores, events, or workshops

💫 Sensus Paper Bag – Simplicity, elegance, and responsibility in a single accessory!

💇♀️ Transform every haircut service into a premium experience with the Sensus Professional Haircutting Cape, the essential accessory for any modern salon. Made from high-quality, waterproof and anti-static materials, this cape offers complete protection for both the client and their clothes, while ensuring maximum comfort.

🖤 The lightweight and durable material allows for free movement, doesn't stick to the skin, and doesn't attract hair, and the adjustable closure fits perfectly on any neck type – ideal for cutting, styling, or technical treatments.

⭐ Key Benefits:

• Waterproof and anti-static – repels hair and protects clothes
• Premium material, resistant to wear and frequent washing
• Adjustable closure for enhanced comfort
• Lightweight, flexible, and perfect for long-term use
• Ideal for professional salons or personal home use

Get ready for the perfect blowout with the Olivia Garden Pastel Pink Brush & Fingerbrush – Blowout Kit, the complete set created for those who want salon results right at home! 💖✂️

This essential duo gives you total control, spectacular volume, and an ultra-glossy finish, thanks to the ideal combination of the round brush and the fingerbrush specifically designed for root lift.

🌸 What does the Pastel Pink Blowout Kit contain?
• Professional round brush – smooths lengths, tames unruly hair, and provides intense shine
• Pastel pink fingerbrush – Detangling brush that lifts hair at the roots, defines movement, and creates natural texture

💗 Benefits that will win you over:
✨ Impressive volume from the roots

✨ Painless detangling
✨ Smooth, controlled lengths with a healthy shine
✨ Modern and feminine pastel pink design
✨ Ideal for styling at home and in the salon
✨ Perfect for all hair types
✨ Easy to use, ergonomic, and ultra-lightweight

💡 Instructions for a flawless blowout:

1. Wash your hair and towel-dry it.

2. Apply a heat protectant spray.

3. Section your hair into manageable pieces.

4. Use the round brush to smooth and shape the lengths.

5. Then use the fingerbrush at the roots and crown for lift and texture.

6. Set the hairstyle with cool air and, optionally, a touch of hairspray.

💞 The Olivia Garden Pastel Pink Blowout Kit gives you everything you need for voluminous, shiny, and elegant hair – just like at the salon!

📘 Discover Sensus expertise at the highest level with Illumyna Easy Guide Pro Care 2025, the official guide dedicated to hairstyling professionals. Designed for stylists, salons, and hair care enthusiasts, this material offers a comprehensive overview of the Sensus Illumyna range, innovative technologies, and the correct way to use each product.

💛 Say goodbye to frizzy and dry hair with Sensus Illumyna Discipline Set – Shampoo + Mask 15ml, the complete professional treatment for dry, difficult-to-manage, or frizz-prone hair. Its formulas, rich in fermented rice water, hemp oil, avocado oil, and argan oil, transform every use into a ritual of discipline and deep hydration.

✨ Illumyna Discipline Shampoo gently cleanses, intensely moisturizes, and leaves hair soft, supple, and easy to detangle. It is ideal for dry or unruly hair that needs smoothing and control.

💖 Illumyna Discipline Mask intensifies nourishment, repairs the hair fiber, and protects hair from dehydration, giving it a silky texture and a spectacular natural shine.

⭐ Essential benefits of the Discipline set:

• Deep hydration and restoration of elasticity
• Anti-frizz control and discipline of unruly strands
• Gentle cleansing, without drying the hair
• Soft, supple, shiny hair that is much easier to style
• Ideal for dry, unruly, thick, or difficult-to-manage hair

🌿 Premium active ingredients:

Fermented rice water: rich in amino acids and vitamins, provides shine, smoothing, and improves hair texture.
Hemp oil: creates a protective shield against moisture loss, providing long-lasting hydration.
Avocado oil: repairs the structure of dry and damaged hair, restores suppleness without weighing it down.
Argan oil: "liquid gold" for hair – gives volume, nutrients, and a radiant shine.

💆♀️ How to use – Shampoo:

Apply to wet hair, massage gently, rinse thoroughly. Repeat if necessary.

💆♀️ How to use – Mask:

Apply to lengths and ends, leave for 3–5 minutes, emulsify with water and rinse.

💫 Sensus Illumyna Discipline – The secret to smooth, hydrated, and perfectly disciplined hair, every day!

When you want real control, but with a natural finish 😍 Milk Shake Lifestyling Fixing Paste 90 ml is the styling paste with strong yet flexible hold, perfect for creating texture, structure, and definition without weighing down the hair. It has a dense formula, easy to work between the palms, ideal for short and medium hairstyles, messy looks, spikes, separating strands, and accentuating details ✨

Additionally, it protects and cares for your hair during styling thanks to the mix of active ingredients: UV filter, antioxidant complex Integrity 41, milk & quinoa proteins, vitamin E derivative, and organic extracts of apple, lemon, and blueberry 🍋🫐

💛 Why you'll love it

🔥 Strong hold for well-defined and long-lasting hairstyles
🌀 Texture & structure – visible separation and shaping effect
🪶 Doesn't weigh down or leave hair stiff, sticky, or "clogged"
✨ Natural finish – authentic, clean, controlled look
🛡️ Protection & care – antioxidants + UV filter for more protected hair

🌿 Active ingredients (in short)

🛡️ UV filter – helps protect hair exposed to the sun
🌻 Integrity 41 (sunflower extract with antioxidant polyphenols) – supports color protection and combats oxidation
🥛 Milk proteins + 🌾 quinoa proteins – help fortify and give a fuller appearance to the hair strand
✨ Vitamin E derivative – antioxidant, additional protection
🍏🍋🫐 Organic apple, lemon, blueberry extracts – cosmetic contribution for vitality and shine

🎯 Recommended for

⭐ Short/medium hairstyles, textured haircuts, messy look, definition on ends
⭐ Hair that needs strong hold without a “hardened” look
⭐ Daily styling in the salon or at home, for a quick and controlled look

💇 How to use (salon results)

1️⃣ Take a small amount (pea-sized) and warm the product between your palms.
2️⃣ Apply to dry hair for maximum texture or to slightly damp hair for lighter shaping.
3️⃣ Style, separate strands, and define details.
💡 Pro tip: for extra volume, apply at the roots on dry hair and gently lift with your fingers.

💛 Give your hair the freshness and vitality it deserves every day with Sensus Illumyna Daily Shampoo 15ml, the gentle shampoo created for all hair types. Its innovative formula, based on fermented rice water, active black tea water, and seaweed extract, cleanses gently yet effectively, leaving hair airy, silky, and full of natural shine.

✨ Perfect for normal, fine, or lifeless hair, this shampoo provides the necessary hydration without weighing it down, prevents damage caused by external factors, and keeps the scalp balanced, calm, and protected.

⭐ Key benefits of Illumyna Daily Shampoo:

• Gentle cleansing for daily use
• Instant revitalization, lightness, and natural volume
• Antioxidant protection for hair and scalp
• Gentle hydration without weighing down
• Leaves hair fresh, supple, and shiny

🌿 Premium active ingredients:

Fermented rice water: rich in amino acids, proteins, and vitamins, it smooths the hair fiber, moisturizes, and gives a natural shine, regulating scalp pH.
Active black tea water: a powerful antioxidant, it protects against pollution and regulates sebum for long-lasting freshness.
Seaweed extract: deeply nourishes hair, facilitates detangling, and maintains ideal hydration.

💆♀️ How to use:

Apply to wet scalp and hair, massage until a lather forms, rinse thoroughly, and repeat if necessary.

🎯 Recommended for:

• People who wash their hair daily or frequently
• All hair types – especially normal, fine, or volumeless hair

💫 Illumyna Daily Shampoo – freshness, shine, and balance every day!

💛 Rediscover the beauty of perfect blonde with Sensus Illumyna Two-Phase Hydrating Spray, the professional treatment that instantly transforms dull, dry, or bleached hair into a luminous, hydrated, and soft-to-the-touch blonde. This two-phase spray works deeply to neutralize unwanted yellow tones, giving hair a cool, clean, and elegant shade – just like after a salon visit!

💧 Its professional formula, enriched with active goji and blueberry water, along with silk and soy proteins, intensely nourishes the hair fiber, restoring its natural elasticity and suppleness. Each spray leaves hair soft, easy to comb, and visibly shinier, without weighing it down.

🌿 Key Benefits:
• Neutralizes yellow reflections and achieves a cool, luminous blonde
• Hydrates and regenerates the hair strand from within
• Fortifies hair structure and prevents breakage
• Leaves hair soft, shiny, and full of vitality
• Ideal for blonde, bleached, or gray hair

✨ Key Ingredients:
– Active goji and blueberry water: rich in antioxidants, protects and energizes hair
– Silk and soy proteins: repair and smooth the hair fiber, providing a silky texture

💆♀️ How to use:
Shake well to mix the two phases. Spray evenly on damp, freshly washed hair, from lengths to ends. Do not rinse. Can be used daily for impeccable and hydrated blonde hair.

💫 Sensus Illumyna Two-Phase Spray – The secret to shiny, hydrated, and lively blonde hair, just like after the salon!

💧✨ Say hello to perfectly defined and hydrated curls with Wella Professionals Nutricurls Curlixir Balm – the leave-in balm that completely transforms the hair care routine for curly and wavy hair! Its lightweight, yet intensely nourishing formula envelops each strand of hair in an explosion of hydration and shine, providing elasticity, control, and a smooth, frizz-free look.

🌿 Infused with the Nourish-In complex based on jojoba oil, panthenol, vitamin E, proteins, and wheat bran extract, this balm redefines curls and protects them against humidity – for a fresh and disciplined look, day after day.

💁♀️ Ideal for daily use, without rinsing, it can be applied to both wet hair and dry hair between washes for an instant style refresh.

🌸 Key benefits:

• Intensely hydrates and smooths frizz
• Defines curls and restores their elasticity
• Protects against frizz and humidity
• Nourishes and strengthens the hair fiber structure
• No rinsing required – ideal for a quick routine
• Suitable for all curl types

🧴 How to use:

Apply evenly to wet hair, from lengths to ends. Do not rinse. To refresh curls, also use on dry hair between washes.

💚 Enjoy bouncy curls and disciplined hair with the professional Nutricurls conditioner from Wella Professionals! Created specifically for curly and wavy hair, this conditioner provides the intense hydration you need, instantly eliminating tangles and static. Its lightweight yet effective formula leaves hair soft, smooth, and easy to style – perfect for a natural and radiant look!

🌿 Key Benefits:

• Gently and effectively detangles wavy and curly hair
• Provides intense nourishment and leaves hair visibly healthier
• Smooths frizz and reduces flyaways
• Hair becomes soft, easy to comb and style
• Improves hair texture and structure

🧴 How to use:
Apply conditioner to washed, towel-dried hair, distributing it through lengths and ends. Leave on for 1 minute, then rinse thoroughly.

✨ Recommendation:
For excellent results, use in conjunction with other products from the Nutricurls range.

Restore your hair's natural hydration and shine with Nook Beauty Family Comfort Revitalizing Well-being Conditioner! This professional organic conditioner provides gentle care, detangling hair without weighing it down. With a vegan and sustainable formula, enriched with 95% natural and 95% biodegradable ingredients, it protects the health of the scalp and hair, offering a feeling of freshness and vitality.

Features:

- Organic, vegan, and sustainable product with natural ingredients
- Gently detangles hair, leaving it soft and easy to style
- Intensely hydrates and revitalizes hair
- Improves hair's natural shine and healthy appearance
- Clean Plus Formula – free from SLES/SLS, silicones, parabens, sulfates, and artificial colorants

How to use:

Apply an appropriate amount to wet, pre-washed hair
Distribute evenly through lengths and ends, avoiding roots
Leave on for 3-5 minutes for maximum effect
Rinse thoroughly with warm water

With Nook Beauty Family Comfort Revitalizing Well-being Conditioner, your hair will be more hydrated, healthier, and full of life every day!

💁♀️✨ Enjoy light and hydrated curls with Nutricurls Milky Waves creamy spray from Wella Professionals! The lightweight yet nutrient-rich formula deeply nourishes hair strands and gives you soft, defined, and frizz-free curls.

🌿 Infused with jojoba oil and wheat bran extract, the spray is part of the professional Nutricurls range, specially designed for the unique needs of wavy or curly hair. Perfect for revitalizing your hairstyle between washes or as a leave-in treatment after showering.

🌸 Key Benefits:

• Creamy, non-greasy texture, easy to apply
• Nourishes and moisturizes without weighing down
• Provides support and definition to waves
• Hair remains soft, elastic, and easy to style
• Can be used on wet or dry hair
• No rinse – ideal for daily use
• 🧴 How to use:
  Apply evenly to damp hair, on lengths and ends. Do not rinse. Can also be applied to dry hair to refresh curls.

⚠️ Caution: Avoid contact with eyes. In case of contact, rinse thoroughly with water.

Transform your retail space or salon into a functional, aesthetic, and captivating place with the professional ETB Hair display! Designed to showcase 9 colorful detangling brushes, this stand is ideal for counters, shelves, or work areas, instantly drawing customers' attention.

💸 Plus, you benefit from an advantageous price: the brushes are included in the package, being more affordable than if you bought them individually – an efficient solution for maximizing sales and visual impact.

🌟 Key Advantages:

• 🎯 9 brushes included – clear and attractive display, perfect for impulse purchases
• 🧩 Compact design – takes up little space, but offers maximum functionality
• ✨ Elegant presentation – the vibrant colors of the brushes stand out and create a WOW corner in the salon
• 🧼 Durable cardboard material, easy to maintain – ideal for daily use

💡 Why choose the ETB Hair display?

✔️ Increases sales – customers easily notice the product and quickly decide to purchase it
✔️ Provides a neat, professional look – ideal for modern salons and specialized stores
✔️ Better price – purchasing the complete package is more cost-effective than individual products

🛍️ Recommended for:

• Modern beauty salons and barbershops
• Specialized beauty stores
• Hairstyling enthusiasts who want efficient organization at home

💬 Our tip: display the colorful ETB Hair brushes in the professional stand and create a sales area that captures attention and instantly increases conversions! 🌈✨

💥 Uncompromising hold. Absolute definition. Lasting resistance.
Say goodbye to hairstyles that succumb to humidity or changing weather! With Frozen Gel from Alfaparf Semi di Lino Style & Care, you get total control and impeccable definition, without residue or artificial rigidity. This professional gel is perfect for hair that needs extra support, keeping the style intact for hours, even in the most difficult conditions.

✅ Essential benefits:

• Ultra-strong hold for long-lasting styling
• Light texture, no sticky feeling
• Zero residue, natural and clean look
• Anti-frizz control and humidity protection
• Ideal for all hair types
• Precise definition for creative, edgy or classic styles

🧴 How to use:

Apply a small amount of gel into your palms, distribute evenly on damp or dry hair, style as desired and set the desired shape. No rinsing required.

✨ Frozen Gel is the ideal ally for professional hairstylists or anyone who wants hairstyles with personality, well-fixed and impeccable until the evening.

✨ Transform every hairstyle into a work of art with AlFaparf Milano Style&Care Firming Mousse! Created for all hair types, this professional formula offers strong hold, impeccable definition, heat protection up to 230°C, and a visible anti-frizz effect. Ideal for wavy, curly hair or structured hairstyles, this vegan mousse does not dry out or weigh down the hair, leaving it soft, controlled, and full of vitality.

💡 Integrated advanced technologies:

• Urban Defense Pro: anti-pollution barrier for complete protection
• Shine Fix Complex: 24h shine from root to tip
• Color Fix Complex: UV filters + antioxidants for color durability
• Climate-Proof: maintains hydration in extreme humidity conditions
• Style Guard: protects from heat and controls frizz

🌿 Vegan formula, without ingredients of animal origin – gentle on hair and the planet!

🔧 How to use: Shake the container well. Apply to damp hair for blow-drying or to dry hair for definition and volume. No rinsing required.

🔍 Ideal for: structured hairstyles, wavy hair, curly hair, heat protection, long-lasting definition

✨ Premium organization. Impeccable image. Maximum efficiency in the salon.

The Sensus Backbar Illumyna Pro Care for 4 products is the ideal professional accessory for any modern salon that wants an organized, elegant, and perfectly arranged workspace. Specifically designed for the washing and treatment area, this backbar stand offers a premium presentation of Sensus products and facilitates quick access during services.

With a minimalist and refined design, it is the perfect solution to transform the care routine into a luxury experience for the client.

🌟 Key benefits for professionals:

• 💎 Dedicated support for 4 products – efficient organization and quick access
• 🧴 Ideal for the backbar area – perfect for the shampoo station or treatment station
• ✨ Elegant and professional presentation – premium image for the salon
• 🛠️ Stable and practical design – created for intensive daily use
• 🚿 Helps maintain cleanliness and order in the workspace
• 🖤 Original Sensus Illumyna Pro Care accessory – the perfect complement to the range

🎯 Recommended for:

• Premium hair salons
• Professional treatment and care spaces
• Presentation of Sensus Illumyna backbar ranges
• Efficient organization of frequently used products

💖 Why choose the Sensus Backbar stand?

Because a top salon means not only spectacular results, but also a well-organized, elegant, and professional space.

✨ Sensus Illumyna Pro Care Backbar – the detail that makes a difference in the salon experience.

Schwarzkopf Professional SalonLab Smart Analyzer is an advanced professional hair analysis system, designed for salons that want to offer personalized, precise, and technology-based hair consultation.

The device analyzes hair at a molecular level, evaluating the internal structure of the hair strand, the degree of damage, hydration level, elasticity, and actual color. The information is digitally processed and transformed, through the dedicated SalonLab app, into personalized recommendations for treatments, coloring services, and products tailored to each client's needs.

The system allows for monitoring hair evolution through before & after comparisons, contributing to measurable results, premium consultation, and client loyalty.

Key features:

·        Advanced hair analysis with visible light and infrared sensors

·        Objective diagnosis of hair structure and condition

·        Evaluation of actual color and damage level

·        Personalized recommendations via digital app

·        Before & after monitoring of hair progress

·        Modern and differentiating salon experience

Schwarzkopf Professional SalonLab Smart Analyzer represents the future of hair consultation – an essential tool for salons that want to offer premium, personalized, and science-based services.

🎨 Maximum control, product economy, and waste-free application

Sensus Paint Tube Press is an indispensable accessory in any professional salon, designed to completely squeeze out paint tubes, effortlessly and without waste. Ideal for hairstylists who want precision, efficiency, and a clean workflow, this press helps you intelligently use every gram of product.

🌟 Key advantages for professional use:

• 💡 Allows complete emptying of paint tubes
• 💰 Reduces waste and optimizes salon costs
• ✋ Easy, fast, and even application
• 🎨 Ideal for paints, bleaches, and coloring creams
• 🧼 Keeps the work area clean and organized
• 🛠️ Durable construction for daily use

🔧 Why have it in your salon?
Because every detail matters in a professional service, and the Sensus press offers you control, economy, and efficiency with every coloring.

✨ A small accessory, with a big impact on your salon's profitability and organization.

Specific shampoo that helps prevent hair loss, with active ingredients of chili pepper, menthol and trace elements, which perform a purifying, revitalizing, energizing and toning action. Cleans deeply without drying the scalp. It is ideal for fine and devitalized hair, also for frequent and daily use. It has a menthol scent.

Features:

-deep cleans hair and scalp

-prevents hair loss

-revitalizing and purifying effect

-ideal for fine and devitalized hair

-ideal for daily use

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy foam forms, leave on for 1-2 minutes then rinse thoroughly with plenty of water. Repeat this step if necessary then apply a suitable conditioner/treatment for the hair.

The Nook Eco-Pouch Kit is the practical and sustainable solution for modern salons that prioritize organization, efficiency, and environmental respect.

Specifically designed for professional use, this set of 12 pouches is ideal for storing accessories, small products, samples, or care kits, both in the salon and for customer packages.

Made from eco-friendly materials, Nook pouches offer an elegant and responsible alternative to classic single-use packaging. The simple, clean design and discreet branding transform every detail into a premium experience for the client.

Choose the Nook Eco-Pouch Kit and offer your clients not only quality products but also a responsible and modern experience.

✨ Intense color for up to 100 days, mirror-like shine, and visibly stronger hair

The professional set L’Oréal Professionnel Serie Expert Vitamino Color Spectrum is specially created for hairstylists and salons who want to offer colored hair advanced color protection, deep hydration, and a spectacular finish. The innovative formula, enriched with Ferulic Acid and Citric Acid, acts deep within the hair fiber to seal pigments and maintain color intensity for a long period.

🔬 Proven professional performance for all 5 dimensions of color:
shine, saturation, contrast, tone, and luminosity

🌟 Key benefits for professional use:

• 🎨 Maintains color intensity for up to 100 days*
• ✨ Mirror-effect shine, instant and long-lasting
• 💪 Hair up to 98% stronger
• 💧 Deep hydration without weighing down
• 🌈 Rich, clear colors, without unwanted reflections
• 🧴 Professional textures, easy to work with in the salon

🧪 Technology & active ingredients:

• Ferulic Acid – powerful antioxidant, protects color and hair fiber
• Citric Acid – seals pigments inside the hair shaft and smooths the cuticle
• 2.5% Citric Acid (in conditioner) – high concentration for intense and lasting results

🧴 Set contents:

• Vitamino Color Spectrum Shampoo 300 ml – gently cleanses, instantly hydrates, and strengthens the fiber
• Vitamino Color Spectrum Conditioner 200 ml – seals color, smooths, and provides silkiness

📌 Proven results:
✔ up to 72% more instant shine
✔ up to 86% more hydration
✔ up to 70% silkier hair immediately

🔔 Professional recommendation: continue the routine with Vitamino Color Spectrum Glass Shine Serum for maximum shine effect.

The BLONDME 2025 Color Catalog from Schwarzkopf Professional is an essential professional tool for hair salons and hairstylists specializing in blonde services. Designed for precise consultation and premium results, the catalog presents the latest BLONDME shade palette, adapted to current trends and modern coloring needs.

This catalog offers a comprehensive overview of the BLONDME professional system, including cool, warm, and neutral blonde shades, from very light blondes to sophisticated and customizable tones. Each color is created to ensure uniform results, intense shine, and hair fiber protection.

Based on advanced Bond Protection and Anti-Metal technology, the BLONDME system allows for lightening, coloring, and toning blonde hair with minimal risk of damage, maintaining the hair's strength and quality throughout the chemical service.

Key benefits:

• complete BLONDME shade palette updated for 2025
• professional guide for salon consultations
• visual support for choosing the ideal color
• compatible with all BLONDME products: dyes, lighteners, and toners
• safe, controlled, and highly precise results

The BLONDME 2025 Color Catalog by Schwarzkopf Professional is ideal for presenting color options to clients, planning coloring services, and achieving modern, clean blondes perfectly adapted to each hair type.

Product intended for professional use only.

Transform every hairdressing service into a quick, precise, and organized process with Sensus Hair Sectioning Clips – the essential accessory in any professional salon ✂️✨ Specifically designed for hairstylists, these clips offer a secure and stable grip, facilitating work on clear and controlled sections, regardless of the technique used.

Made from resistant and durable materials, Sensus clips are ideal for cutting, coloring, styling, or professional treatments. Their ergonomic shape allows for comfortable use, without slipping or damaging the hair strand, even in the case of thick or dense hair.

Key Benefits
• Firm and secure grip – perfectly holds hair sections
• Ideal for cutting, coloring, styling, and treatments
• Suitable for all hair types
• Lightweight, durable, and reusable
• Professional design, easy to handle
• Indispensable in hair and beauty salons

The set contains 6 professional clips, perfect for efficient hair organization and a quick and clean workflow in the salon 💼🌟

Do you want a t-shirt that represents you through simplicity, sophistication, and absolute comfort? The Sensus men's black t-shirt is the ideal choice for any beauty professional or anyone looking for an impeccable casual look with a touch of elegance.

👚 Made from 100% cotton, this soft and pleasant-to-the-touch t-shirt fits perfectly into your daily routine, whether you're at the salon, shopping, or in your free time.

✨ Key Benefits:

• 🖤 Classic and versatile black color – matches any outfit and conceals potential stains during work
• 👕 100% cotton natural material – breathable, gentle on the skin, ideal for long-term wear
• 🧘♀️ Comfortable, loose fit – XL size, slightly elastic
• 🧺 Easy to maintain – machine washable, retains its shape and color
• 💼 Perfect for branding or salon team – professional and unified image

🎯 Suitable for:

• Hair salon teams
• Work uniform or minimalist urban outfit
• Promotions, campaigns, or gifts for clients

📏 Available size: XL
🎨 Color: Classic black with Sensus gold writing
🧼 Care instructions: Wash at max. 30°C, no bleach, recommended to turn inside out

🌊 Natural texture, authentic beachy effect, and professional protection in a single styling product

Alfaparf Milano Semi di Lino Style Care Sea Spray is the ideal professional spray for hairstylists who want to highlight the hair's natural texture, quickly create a modern beach look, and at the same time offer complete protection for the hair fiber. The vegan, light, and balanced formula provides control without stiffness, being suitable for all hair types.

✨ Essential professional benefits:

• 🌊 Instantly creates a natural-looking beachy effect
• 💨 Medium, flexible hold, without weighing hair down
• ✨ Delicate, modern, and elegant matte finish
• 🔥 Heat protection up to 230°C
• 🌱 Vegan formula, without animal-derived ingredients
• 💧 Maintains hydration and controls frizz

🔬 Advanced Alfaparf Milano technology:

• 🛡️ Urban Defence Pro – anti-pollution shield for daily protection
• 💎 Shine Fix Complex – intense shine for up to 24h
• 🎨 Color Fix Complex – UV filters and antioxidants for long-lasting color
• 🌦️ Climate Proof – maintains hydration in conditions of humidity and variable temperature
• 🔥 Style Guard – protects against thermal damage and facilitates styling

🧴 Professional use:

• Spray on damp or dry hair
• Style with hands for a casual look or with a diffuser for enhanced texture
• Ideal for finishing, creative styling, or casual looks with a natural appearance

💼 Recommended for:
• professional salons
• quick styling between services
• modern, textured, effortless looks

✨ The result: hair with defined texture, natural movement, an elegant matte finish, and complete protection, ready for any style.

Schwarzkopf BlondMe Bleach & Tone Neutralizing Additive 60ml

Used in combination with BLONDME lighteners, Bleach & Tone is the perfect addition for lightening and toning in one simple step. It neutralizes the hair, providing both a perfect base and a long-lasting tone direction. Available in Violet, Ash, and Matt shades to counteract warm undertones.

Shade Range:
- Violet
- Ash
- Matt

Lightening and neutralization in one step to create the perfect base.
Hair Type: Suitable for clients with dark brown to lighter bases who want to achieve cool blonde tones. 

What does it do?

• ASH – specially designed to neutralize orange-yellow tones on level 5 and 6 bases. 

• Lightening and toning in one step.

• Flexible mixing ratios for customizable tonal effects.

• Intense concentration for strong neutralization on dark bases or to create cendré or pastel tones on light bases; "soft mix" option for gentler neutralization. 

• Always mix all three components – Bleach & Tone + BLONDME Lighteners + BLONDME Premium Developer. 
  Apply evenly to dry, unwashed hair for maximum lift. 
  Suitable for "on-scalp" and "off-scalp" application. 
  Do not apply to fragile hair and/or sensitive, damaged, or irritated scalp. 

Technology:
Bond Protection – the Anti-Metal Bond Protection technology integrated into BLONDME products creates a protective layer around the hair bonds, minimizing hair breakage. In combination with a new anti-metal agent that captures and neutralizes metal ions in the hair, the risk of breakage is further reduced, and the color result is optimized.

🌿 Daily cleansing, menthol freshness, and balanced care – ideal for professional use and travel

Puring Everyday Shampoo + Conditioner is the perfect duo for daily care of all hair types, including delicate hair. Created for salons, hotels, trial kits, or frequent use, this set offers effective cleansing, scalp toning, and easy-to-comb hair, without weighing down the hair fiber.

✨ Key benefits for professionals:

• 💧 Gentle, yet deep cleansing – ideal for frequent washes
• 🌬️ Cooling and revitalizing effect – thanks to menthol extract
• 💆♀️ Tones the scalp and hair structure
• 🌿 Suitable for all hair types, including sensitive hair
• ✂️ Leaves hair soft, manageable, and easy to comb
• 🧳 Mini format 10ml + 10ml – perfect for testing, travel, or professional kits

🌱 Carefully selected active ingredients:

• Menthol – freshness, stimulation, and invigorating effect
• Botanical extracts: yarrow, nettle, rosemary, sage – hydration, toning, and balance

🧴 Professional use:

Shampoo: apply to wet hair, massage until a rich lather is obtained, leave for 1–2 minutes, and rinse. Repeat if necessary.
Conditioner: apply to lengths and ends, leave for a few minutes, then rinse thoroughly.

✨ Result: clean, invigorated, hydrated, and perfectly balanced hair for daily use.

The Colorverse color catalog from ETB Hair Professional offers a wide range of shades, designed to satisfy hair coloring preferences and needs. This catalog includes 105 shades formulated with advanced technology to deliver amazing results.

Transform your coloring process into a premium experience with the professional dye ETB Hair Colorverse Special Blond, specially created for hairstylists seeking ultra-bright, precise, and long-lasting results. This innovative formula allows for over 4 levels of lift without compromising hair health.

🌿 A vegan formula enriched with active nourishing ingredients such as vegetal keratin, shea butter, and goji extract, ensures even coverage, intense shine, and perfectly hydrated hair after each application.

✨ Key benefits:

• 🎯 Professional lift of over 4 levels – ideal for advanced blonde techniques, balayage, and extreme lightening
• 💧 Protection and hydration – the formula prevents dehydration and hair degradation during the coloring process
• 🖤 100% gray hair coverage – even color on mature or graying hair
• 🌈 Vibrant, shiny, and resistant colors – for a result that turns heads
• 🍃 Vegan formula, PPD-free – gentle on the scalp and respectful of sensitive skin
• 🌿 Infusion of shea butter + vegetal keratin + goji – repairs, nourishes, and smooths hair from the inside out

🧪 Active ingredients:

• Vegetal Keratin – reconstructs hair structure, smoothing the surface and providing elasticity
• Shea Butter – deeply protects and hydrates
• Goji Extract – powerful antioxidant with an anti-aging effect on hair

• 🧴 Mixing ratio: 1:2

Ideal for obtaining a homogeneous and easy-to-apply cream.

💡 How to use:

🔹 First coloring (on natural hair):
Apply the dye to lengths and ends, leave to act for 20 min, then apply to the roots for another 10 min. Emulsify and rinse thoroughly. Finish with shampoo and conditioner for color-treated/post-coloring hair.

🔹 Refresh / Regrowth:
Apply to the roots, leave for 10-15 min, then distribute to lengths and ends and leave to act for 5-25 min depending on the desired intensity. Emulsify and rinse completely.

🧤 Use protective gloves and always perform an allergy test before application.

💬 Recommended for:

✔️ Colorimetry professionals
✔️ Salons offering premium blonde services
✔️ Hairstylists who want color + treatment in one step

🔒 Final result? Shiny blonde hair, silky smooth, resistant and healthy – with a color that remains intense and beautiful for weeks! 💛

Attract all eyes in your salon or showroom with the Sensus 2025 Transparent Table Display, the ideal stand for highlighting your professional product range. With a modern, minimalist, and 100% transparent design, this display offers maximum visibility without distracting from the showcased products.

Made from durable, resistant, and easy-to-clean materials, it is perfect for creating an elegant promotional corner for Sensus ranges. Compact, yet with guaranteed visual impact, this display is an indispensable tool for salons that prioritize presentation, organization, and professional aesthetics.

🌟 Key Benefits:

• Elegant design, ideal for any professional space
• Compact, yet visible and functional structure
• High-quality transparent material
• Ideal for samples, mini products, or full-size ranges
• Easy to maintain and reposition

Make your product display look impeccable with a premium display that speaks of quality, aesthetics, and professionalism.

💥 Stop hair loss and restore its strength, from root to tip!
Do you have fragile, thin, or easily falling hair? Say goodbye to lifeless hair with Biolage Full Rescue, the intensive treatment that reduces hair loss by up to 74%* and stimulates the scalp for denser, stronger, and visibly healthier hair.

🌱 The power of nature and science in a concentrated formula with Aminexil, rosemary oil, and niacinamides, for multiple actions:
✔ Fortification, ✔ Volume, ✔ Protection against oxidative stress.

✨ Key Benefits:

• ✅ Reduces hair loss by up to 74%*
• ✅ Strengthens the hair fiber from root to tip
• ✅ Stimulates scalp microcirculation
• ✅ Creates an optimal environment for hair regeneration
• ✅ Denser, thicker hair, full of vitality
• ✅ Visible results after just a few weeks
• ✅ Non-greasy, non-weighing, easy to apply

🔬 *Instrumental test over 6 weeks of using the ampoules in combination with the shampoo and conditioner from the Full Rescue range.

🌿 Top active ingredients:

• Aminexil – slows down hair loss and strengthens the roots
• Rosemary oil – revitalizes the scalp
• Niacinamides – improve hair structure

💡 How to use:

1. Apply to damp, towel-dried hair.

2. Use the applicator tip to evenly distribute the contents of one ampoule directly onto the scalp.

3. Gently massage the scalp with your fingertips.

4. Do not rinse. Style as usual.
   🗓️ It is recommended to use 1 ampoule per day for 6 weeks.