Hair indulgence

Milk Shake Deep Detox Shampoo 300 ml is the detox shampoo from the Scalp Care range, for the scalp and hair. It is formulated to remove copper and lead residues, product build-up, and excess sebum. The hair remains nourished, and the color looks more vibrant.

What it does for you

• Removes copper and lead residues from the lengths.
• Removes styling build-up and excess sebum.
• Rebalances the scalp through a deep cleanse.
• More vibrant color and hair with a natural, healthy look.
• Creamy foam, without SLES and SLS, with a matcha latte fragrance.

How to use it at home

1. Wet the hair thoroughly.
2. Distribute the shampoo evenly over the wet hair and massage.
3. Leave it to work for a few minutes.
4. Rinse thoroughly and continue with conditioner.

For what hair type

For all hair types, especially dull, colored, or product-laden hair, and for sensitive scalps. If you have visible dandruff, Purifying Blend is the right choice.

Active ingredients

• Green tea extract (Camellia sinensis): antioxidant and soothing action.
• Milk proteins: give strength and nourishment to the hair strand.

What else you need

• Colour Maintainer Flower Fragrance Conditioner for colored hair
• Incredible Milk leave-in treatment
• Volume Solution conditioner
• Deep Cleansing shampoo

ProBeauty tip. If you frequently go swimming or use many styling products, leave Deep Detox on the hair for a few minutes before rinsing, as recommended by Milk Shake. Then apply conditioner only to the lengths, so the scalp remains clean and breathable.

Olaplex Nº.4FINE Bond Maintenance Shampoo is the volumizing version of Nº.4 Shampoo, designed for fine hair. It lifts hair from the roots and gives it body, while the very lightweight lather cleanses without drying it out. At the same time, it repairs everyday damage.

What it does for you

• Volume and body from the roots that last all day.
• Repairs daily damage and helps prevent breakage.
• Strengthens bonds for stronger hair.
• Gentle cleansing for clean, soft, and shiny hair.
• Lightweight hydration without weighing down fine hair.

How to use it at home

1. Place a small amount of shampoo in your palms and emulsify.
2. Apply to wet hair.
3. Lather well, then rinse.
4. Follow with Nº.5FINE Bond Maintenance Conditioner.

For what hair type

For fine, straight, wavy, curly, or coily hair, regardless of porosity. It is safe for color-treated and chemically treated hair. If you have medium or thick hair, the brand recommends the classic Nº.4 and Nº.5 duo, designed for thicker hair textures.

Active ingredients

• Flexible polymers: provide volume and lift hair from the roots.
• Patented Olaplex Bond Building technology: rebuilds disulfide bonds and repairs the hair fiber at a molecular level.
• Low molecular weight hyaluronic acid: leaves hair soft and hydrated.
• Hydra-Balancing Matrix: lightly hydrates fine hair without weighing it down.

What else you may need

• Nº.3PLUS Complete Repair Pre-Shampoo Treatment
• Volumizing Blow Dry Mist Volume Spray
• Nº.9 Bond Protector Hair Serum
• Nº.0 Intensive Bond Building Pre-Treatment

ProBeauty Tip. For maximum volume, dry your hair with your head tilted forward until it is almost dry. Then finish with a round brush only at the roots.

Milk Shake Lifestyling Blow Dry Primer Mousse 200 ml is a non-aerosol mousse that prepares hair for blow-drying with a brush. It adds body and texture for a natural look, and medium hold. The hairstyle lasts longer, and the brush works more easily.

What it does for you

• Body and texture, with a natural look.
• Medium hold, which supports the hairstyle from within.
• Easier drying with a hairdryer and brush.
• The hairstyle lasts longer.
• Prepares the hair so that finishing products applied afterwards work better.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Shake the bottle well and dispense the amount you need into your palm.
3. Distribute the mousse from the roots to the lengths.
4. Dry the hair with a hairdryer and brush, section by section.
5. Finish with a shine spray or hairspray after styling.

For what hair type

For any hair type, especially flat hair that does not hold its shape after drying. It is designed for brush styling, not for curls left to air-dry naturally. For volume on already dry hair, use a powder.

Active ingredients

• Milk and quinoa proteins: nourish and strengthen the hair strand.
• Chestnut extract: completes the hair strand care.
• Blueberry, lemon and apple extracts and sun filters: have an antioxidant effect.

What else you need

• Thermo Protector Spray, heat protection
• Smoothing Cream, smoothing
• Powder Pop Powder, extra volume
• Eco Strong Hairspray, for finishing

ProBeauty Tip. First, dry the roots with your head bent forward until they are almost dry. Only then take the round brush for the lengths: the volume at the roots lasts much better.

Londa Professional Toneplex Pepper Red Tinting Mask 200 ml refreshes red hair from level 4 (medium brown) to level 9 (very light blonde). It contains intense red pigments and ProPlex technology, which helps rebuild the hair fiber bonds. On dark brown hair, it also has an anti-green effect.

What it does for you

• Instantly refreshed red between two colorings.
• Anti-green correction on levels 3–5, from dark brown to light brown.
• More intense red on lighter hair, as the pigment shows up more strongly.
• Hair fiber bonds rebuilt with ProPlex technology.
• Effect lasts up to 6 washes; used more often, it gives a stronger result.
• Gentle, dermatologically tested formula, ammonia-free, peroxide-free and silicone-free.

How to use it at home

1. Put on gloves and avoid the scalp, so the pigments do not stain the skin.
2. Wash your hair and towel-dry it.
3. Massage the mask into wet hair.
4. Comb through the hair so the red color is applied evenly.
5. Leave on for up to 10 minutes, then rinse.

For what hair type

For red or reddish hair that has lost its intensity, from level 4 to 9. Londa does not recommend it for very light hair, as the red pigments are intense. If you do not want red highlights, choose Coffee Brown for brown hair or Pearl Blonde for blonde hair.

Active ingredients

• ProPlex technology with malic acid: strengthens the hair fiber structure and helps repair the bonds inside it.
• Intense red pigments: refreshes the red color and neutralizes green highlights on dark brown hair.

What else you need

• Color Radiance Shampoo for color-treated hair
• Color Radiance Conditioner for color-treated hair
• Color Radiance Intensive Mask 200 ml
• Nitrile gloves, size M

ProBeauty tip. Use dark-colored towels and a cape: the red pigment can transfer to fabrics while the hair is wet. For the first application, try it on a small section at the nape of your neck, especially if your ends are lighter than your roots.

Schwarzkopf Professional Bonacure Color Freeze Leave-In Conditioner Spray 400 ml is the leave-in conditioner of the Color Freeze line, a lightweight spray for color-treated hair. It detangles instantly, protects during blow-drying, and restores the hair shaft to pH 4.5. The formula with Care Boost Complex does not weigh hair down.

What it does for you

• Instant detangling and easy combing, without a heavy-hair feeling.
• Heat protection during blow-drying, up to 230 °C.
• Shine on dull color-treated hair, because it smooths the hair shaft surface.
• Protected color, thanks to the pH of 4.5.
• Vegan formula, which you can use after every wash.

How to use it at home

1. Shake the bottle well.
2. Towel-dry the hair and divide it into several sections.
3. Spray 8–10 times on each section, focusing on the lengths and ends.
4. Do not rinse. Comb, then dry and style as usual.

For what hair type

For color-treated or highlighted hair, porous, which easily gets tangled and quickly loses its shade. It also works on fine hair, because it is lightweight. If you have very thick and dry hair, use the Color Freeze mask beforehand.

Active ingredients

• pH 4.5 Balancer Technology: brings the hair shaft to the optimal pH of 4.5 and keeps the color pigments locked in its structure.
• Care Boost Complex: a blend of active ingredients that deeply nourishes, but leaves the hair lightweight, with more shine and less frizz.
• Cell Equalizer Technology: seals the hair shaft surface and protects it from water and dryer heat.

What else you need

• Color Freeze pH 4.5 Shampoo
• Color Freeze Mask for color-treated hair
• Color Freeze pH 4.5 Conditioner
• Detangling brush

ProBeauty tip. Spray from the side, from a palm's distance, section by section. If you spray all over the top of the head, the spray stops on the surface, and the ends, where it is needed, remain tangled.

Matrix Mega Sleek Smoothie Supreme is an anti-frizz smoothing mask, ideal for dry and frizzy hair. It combines oleic acid, which restores hydration, with jojoba oil, which locks out moisture. Whether your hair is puffy, electrified, or unruly, the mask smooths it in any season.

What it does for you

• Immediately smoother hair after rinsing.
• Frizz kept under control, in humid weather or dry air.
• Balanced hydration for dry hair.
• Shiny hair that is easy to style.
• Less static electricity when brushing.
• Vegan formula, without ingredients of animal origin.

How to use it at home

1. Wash your hair with Mega Sleek shampoo.
2. Apply the mask to the lengths and ends.
3. Leave it on for 3–5 minutes.
4. Rinse thoroughly.
5. Use it 1–2 times a week, instead of conditioner.

For what hair type

For dry and frizzy hair, of any type: straight, wavy, thick, or fine. On fine hair, use a small amount of product and keep it away from the roots. If your hair is more damaged than unruly, choose a repairing mask.

Active ingredients

• Oleic acid: restores essential hydration to the hair shaft.
• Jojoba oil: locks out moisture from the outside, so your hair doesn't puff up.

What else you need

• Mega Sleek anti-frizz shampoo
• Mega Sleek anti-frizz conditioner
• Miracle Creator leave-in treatment

ProBeauty tip. Apply the mask to hair that has been well squeezed with a towel, not dripping with water. This way, it won't be diluted and will work better in those few minutes.

Matrix Mega Sleek is an anti-frizz smoothing conditioner, formulated with oleic acid and jojoba oil. It balances hair hydration in both damp weather and dry air. It smooths and detangles hair instantly, for a disciplined look in any season.

What it does for you

• Instantly smooths rebellious and puffy strands.
• Detangles hair after washing.
• Frizz kept under control, both when it's damp outside and in dry air.
• Shiny hair and disciplined.
• Vegan formula, without ingredients of animal origin.

How to use it at home

1. Wash your hair with Mega Sleek shampoo.
2. Apply the conditioner to the lengths and ends.
3. Leave it on for up to one minute.
4. Rinse thoroughly.
5. Once or twice a week, use the Mega Sleek mask instead of the conditioner.

For what type of hair

For all types of frizzy hair: straight, wavy, thick or fine, natural or colored. On very fine hair, use a small amount and only on the ends. If you want defined curls, a range for curly hair will serve you better.

Active ingredients

• Oleic acid: restores essential hair hydration.
• Jojoba oil: locks out external moisture, so hair does not puff up.

What else you need

• Mega Sleek anti-frizz shampoo
• Mega Sleek Smoothie Supreme anti-frizz mask
• Miracle Creator leave-in treatment

ProBeauty tip. Comb the conditioner through with a wide-tooth comb while it's on your hair. It distributes evenly and detangles knots without breaking the hair.

Kérastase Blond Absolu Blonde Guard Spray leave-in 190 ml is the hydrating leave-in protection from the Blond Absolu range. Protects blonde hair from heat, UV rays, chlorine, salt water and dehydration. The fluid milk absorbs immediately and leaves hair softer and easier to detangle.

What it does for you

• Intense, long-lasting hydration, with an ultra-light hydrating barrier.
• Protection from styling tool heat and UV rays.
• Shield against chlorine and salt water, which dry out and yellow blonde hair.
• Softer, easier-to-detangle hair, immediately after application.
• Brighter blonde, with a smooth cuticle and no dull appearance.

How to use it at home

1. Wash and condition your hair, then towel-dry it.
2. Spray evenly from mid-lengths to ends.
3. Do not rinse. Blow-dry or allow to air-dry.
4. Use before heat styling or before a day in the sun.

For what hair type

For bleached or highlighted hair, of any thickness, frequently exposed to a blow dryer, flat iron, sun or pool. On natural blonde hair, it only has a partial effect. It does not correct the shade, so it does not replace purple shampoo.

Active ingredients

• Hyaluronic acid with two molecular weights: the small one penetrates the hair shaft and makes it more resistant, the large one smooths and adds fullness.
• Vitamins C and E: add shine to the cuticle and protect the hair shaft from oxidative damage.

What else you need

• Kérastase Bain Lumière shampoo for blonde hair
• Kérastase Cicaflash conditioner
• Kérastase Bain Ultra-Violet purple shampoo
• Kérastase Masque Ultra-Violet purple mask
• Blonde Guard 45 ml for travel

ProBeauty tip. Blonde Guard is the final step, after conditioner. If you also use a serum or oil, apply it after the spray and only to the ends. This way, the protective layer reaches the hair shaft directly, and the blonde hair does not become weighed down.

Yellow Scalp Care Purifying Shampoo for dandruff with 500 ml is part of the Wellness Scalp collection. It helps remove dry or oily flakes, deeply cleanses and normalizes the scalp. It has a light texture and a plant-based complex called Manukaplex.

What it does for you

• Fewer visible flakes: helps remove dry and oily dandruff.
• Deeply cleansed scalp and restored balance.
• Dandruff returns less often when used regularly, as described by the brand.
• Soothed scalp: Manukaplex helps calm dry or irritated scalp.
• Easier to comb through after rinsing, thanks to the Aloetrix complex.

How to use it at home

1. Wet the hair and scalp thoroughly.
2. Apply the shampoo to the scalp and massage gently with the fingertips.
3. Leave it on for 1–2 minutes, then rinse thoroughly. Repeat if necessary.
4. Apply conditioner only to the lengths and ends, not to the scalp.

For what type of hair

For scalps with dandruff, dry or oily. If the scalp is very congested, the brand recommends a purifying pre-treatment first. For oily scalp without dandruff, Rebalancing is more suitable. Persistent dandruff, with redness or crusts, warrants a consultation with a dermatologist.

Active ingredients

• Manukaplex: a complex of manuka, black pepper and magnolia, which helps balance the scalp microbiome and combat dandruff.
• Prebiotic: a molecule from plant sugars that feeds the "good" microorganisms on the scalp and helps maintain its balance.
• Aloetrix: a complex of aloe vera, wheat proteins and UV filter, which helps moisturize, makes the hair easier to comb through and protects the fiber externally.

What else you need

• Scalp Peel Scrub Exfoliant
• Light Hydra Care Conditioner for lengths
• Comfort Shampoo for sensitive scalp days

ProBeauty tip. Leave the foam on the scalp for the recommended time, do not rinse immediately. What matters with a dandruff shampoo is contact with the skin, not the amount of foam on the lengths.

Schwarzkopf Professional Bonacure Repair Rescue+ Sealed Ends+ is a leave-in cream-serum for dry, rough, and split ends. It penetrates the hair fiber to help repair damage and seals the ends with every use. The ends remain soft and smooth.

What it does for you

• Sealed ends that split less easily.
• Soft and smooth ends, even if they were rough and dull.
• Fewer broken strands, because it helps repair the hair fiber bonds.
• Heat protection up to 230 °C when blow-drying and flat-ironing.
• Lightweight texture that coats the hair without weighing it down.

How to use it at home

1. After washing and conditioning, towel-dry your hair thoroughly.
2. Warm 2–5 g of product in the palms of your hands.
3. Distribute evenly through the lengths and, if desired, on the ends.
4. Do not rinse. Style as usual.

For what hair type

For hair with dry, rough, dull ends prone to splitting, usually after dyeing, bleaching, or flat-ironing. It is suitable if you are growing your hair out. On very fine hair, use only a very small amount, only on the ends.

Active ingredients

• Peptide Bond Complex: the Repair Rescue+ line system, which works simultaneously inside and on the surface of the hair fiber.
• Bond Repair Technology: strengthens the internal structure of the hair fiber, helps repair existing damage, and protects it from future stress.
• Multi-peptides: peptides are short chains of amino acids. Here, they strengthen the cuticle and smooth the surface of the hair fiber.
• Vegan alternative to keratin: complements the line's technology without ingredients of animal origin.

What else you need

• Repair Rescue+ Shampoo
• Repair Rescue+ Treatment Mask
• Repair Rescue+ Leave-in Spray Conditioner
• Repair Rescue+ Conditioner

ProBeauty Tip. Sealing helps ends look good for longer, but it cannot put a badly split end back together. First, trim very split ends, then use Sealed Ends+ after every wash.

Schwarzkopf Professional Bonacure Repair Rescue+ Conditioner is the creamy conditioner from the Repair Rescue+ line for damaged hair. It detangles easily, helps repair and strengthen the hair shaft, and leaves it soft and shiny. The 1000 ml size is ideal if you use it with every wash.

What it does for you

• Easy detangling and smooth brushing without pulling, even on porous hair.
• Soft and shiny hair, without feeling weighed down.
• Stronger hair shaft, thanks to the Peptide Bond Complex.
• Healthier appearance, visible after every wash.
• Vegan, silicone-free formula.

How to use it at home

1. Wash your hair with Repair Rescue+ Shampoo and towel-dry.
2. Apply 8–12 g of conditioner to the lengths and ends and work it thoroughly through the hair.
3. Leave on for 2 minutes, then rinse thoroughly.
4. For styling protection, follow with Repair Rescue+ Spray Conditioner or Sealed Ends+.

For what hair type

For damaged, dull, and porous hair that breaks easily after dyeing, bleaching, or heat styling. It also works on fine damaged hair because it does not weigh it down. If the hair is severely damaged, alternate it with Repair Rescue+ Treatment.

Active ingredients

• Peptide Bond Complex: the Repair Rescue+ line's system, which works simultaneously inside and on the surface of the hair shaft.
• Bond Repair Technology: strengthens the hair shaft's internal structure, helps repair existing damage, and protects it from future stress.
• Multi-peptides: peptides are short chains of amino acids. Here, they strengthen the cuticle and smooth the hair shaft's surface.
• Vegan alternative to keratin: complements the line's technology without ingredients of animal origin.

What else you need

• Repair Rescue+ Shampoo
• Repair Rescue+ Treatment Mask
• Repair Rescue+ Leave-In Spray Conditioner
• Sealed Ends+ Serum
• Detangling Comb

ProBeauty Tip. On long hair, comb the conditioner through the lengths with a wide-tooth comb before rinsing. It distributes evenly and detangles without breaking the already fragile strands.

Schwarzkopf Professional Bonacure Volume Boost Volume Foam 150 ml (Perfect Foam in the brand) is the anti-static foam of the Volume Boost line, for fine and weak hair. The formula with creatine and panthenol stabilizes and strengthens the hair strand. The hair gains body, is easy to comb through and is protected when blow-dried.

What it does for you

• Body and fullness for fine hair, without a stringy effect.
• Helps restore the hair strand structure and gives a fuller hair sensation.
• Heat protection from the blow dryer, directly from the styling step.
• Easier to comb through and better elasticity, without static electricity.
• Healthy shine, with a vegan formula.

How to use it at home

1. Wash with Volume Boost shampoo and towel-dry the hair.
2. Shake the container and put 5–7 g of foam in your palm.
3. Work the foam evenly through the hair, starting from the roots.
4. Style as usual; do not rinse.

For what type of hair

For fine, soft, normal to slightly porous hair that needs body. On thick, coarse or very curly hair, extra volume does not help; there choose a product for curls or for disciplining.

Active ingredients

• Creatine: Schwarzkopf describes it as an "energizer" that nourishes the fine hair strand.
• Panthenol: together with creatine, stabilizes and strengthens the hair, for control and volume.
• Vegan Keratin and Cell Equalizer: restore elasticity to the strand and smooth its surface.

What else you need

• Volume Boost Shampoo
• Volume Boost Jelly Conditioner
• Osis+ Volume Up Spray
• Osis+ Soft Dust Volume Powder
• 43 mm Round Brush

ProBeauty Tip. For root volume, part the hair into sections and apply the foam directly to the scalp, then dry with your head upside down. Finish with the round brush only on the lengths.

✨ Precision, control, and perfect application for professional coloring services

The Sensus Holi Liquid Dye Applicator Bottle 150 ml is an essential accessory for hairstylists working with liquid dyes, toners, and demi-permanent formulas. Designed specifically for the Sensus Holi range, this professional bottle allows for precise dosing and even product application, ensuring a clean, fast, and efficient result in the salon.

Made from durable and flexible material, the bottle facilitates total control over the product flow, making it ideal for precise coloring, toning, and shade refreshing techniques. The ergonomic design offers comfort in use, even during complex or long-lasting services.

🌟 Professional Benefits:
• Precise application of liquid dyes and toners
• Optimal control over the amount of product used
• Ideal for Sensus Holi and other liquid formulas
• Ergonomic design for comfortable use
• Indispensable accessory in any professional salon
• Practical 150 ml capacity

📌 Recommended for:
• Tone-on-tone coloring services
• Toning and glossing
• Refreshing shades between colorings
• Quick techniques at washing stations

The Sensus Holi 150 ml Applicator Bottle transforms every coloring service into a controlled and professional experience, contributing to uniform and impeccable results. A small detail that makes a big difference in the salon ✨

✨ End Split. Repair. Nourish. Seal. Repair. Nourish.

Split ends are not just an aesthetic problem. They are one of the most important indicators of hair health. Clients notice them. They feel them. And they expect a real solution.

ETB Hair Premium Melt&Seal Split Seal is a new-generation leave-in serum, with a smart cream texture that transforms into a silky oil, designed to seal ends, smooth the cuticle, and conclude any professional hair care ritual with a weightless, intensely shiny result.

Active working texture
• Transforms from cream to oil upon contact with the warmth of your palms
• Spreads evenly through lengths and ends
• Doesn't weigh hair down or leave a greasy feel
• Provides an immediate smoothing and shine effect

Professional Vegan Active Complex

Argan Oil
• Rich in Vitamin E and essential fatty acids
• Smooths the cuticle
• Reduces frizz
• Enhances natural shine
Ideal for colored, bleached, or heat-exposed hair.

Cotton Seed Oil
• Lightweight, fast-absorbing oil
• Improves manageability
• Restores elasticity to dry hair
Recommended for thick or coarse hair.

Vitamin E
• Antioxidant protection
• Hydrates and prevents dryness
• Supports hair surface health

Niacinamide
• Strengthens hair structure
• Increases elasticity
• Provides body and visible shine

Optimal pH 5–6 for professional performance
• Seals the cuticle
• Maintains color intensity
• Provides a compact and smooth surface

Salon Benefits
• Seals split ends
• Weightlessly nourishes
• Provides silky shine
• Creates a protective barrier against heat and humidity
• Ideal as a finishing product after cutting and drying

Can be applied to wet or dry hair, easily integrated into any professional protocol.

Integration into ETB Hair services
• After coloring to smooth and intensify shine
• After bleaching for tip protection
• After toning to maintain a compact appearance
• As a premium retail product for at-home maintenance

Conscious Formula
• Silicone-free
• Paraben-free
• Cruelty-free
• Vegan

How to use

1. Apply a small amount to your palm

2. Rub palms to activate and transform into oil

3. Distribute through lengths and ends

4. Do not rinse

5. Style as desired

ETB Hair Premium Melt&Seal is not just a serum. It's the final professional step that provides the feeling of healthy, smooth, and luxurious hair until the next salon visit.

Nook Beauty Family MyCurly Elasticizing Gel Conditioner sample 10 ml is the trial version of the gel-textured conditioner from the MyCurly family, for curly and wavy hair. Try it before you get the full-size bottle. It softens the hair without weighing it down and leaves curls light and tangle-free.

What it does for you

• Soft and light curls, because the gel texture does not weigh down the hair.
• Easy detangling: the comb glides through the hair without breaking the strands.
• Less frizz and a hairstyle that is easier to keep under control.
• Elasticity and vitality for curls, as promised by the MyCurly family.
• Vegan formula, without SLES/SLS, sulfates and silicones, with over 90% ingredients of natural origin.

How to use it at home

1. Wash your hair and gently towel-dry it.
2. Apply the conditioner sample to the lengths and ends and massage.
3. Detangle with a wide-tooth comb.
4. Leave on for a few minutes, then rinse.

For what hair type

For all types of curly and wavy hair, natural or permed, especially when dry, prone to frizz and breakage. It won't offer anything extra for straight hair; for that, choose the Comfort products, designed for everyday washing.

Active ingredients

• Hyperfermented oats, from organic farming. It is the key ingredient of the MyCurly family, made to give curls hydration, elasticity and shine without weighing them down.
• Red pepper extract, also from organic farming. It works together with the oats in all three MyCurly products.

What else you need

• MyCurly gel conditioner, 250 ml bottle
• 10 ml sample of MyCurly shampoo
• MyCurly shampoo
• MyCurly leave-in fluid

ProBeauty tip. The gel texture can trick you into thinking it is a lot of product. Start with half the sample on short hair and add more only if the comb still gets caught.

Alfaparf Milano Semi di Lino Diamond Illuminating Mask is the illuminating mask from the Diamond range, for normal hair. It is an intensive strengthening treatment that helps the cuticles stay tightly closed. The hair becomes extremely shiny, soft and silky.

What it does for you

• Extreme shine, because it smooths the surface of the hair strand.
• Stronger hair strand, thanks to the intensive strengthening treatment.
• Soft and silky hair, with a velvety feel when rinsed.
• Long-lasting beauty: the hair retains its vitality for longer.
• Gentle on the scalp, hair and color, with a rich texture.

How to use it at home

1. Wash the hair with Diamond Illuminating Low Shampoo.
2. Blot away excess water with a towel.
3. Apply a sufficient amount of mask to the lengths and ends.
4. Leave on for 5 minutes.
5. Rinse thoroughly.

For what type of hair

For normal, natural or colored hair that has lost its shine. For very dry or damaged hair, choose a nourishing or repairing mask, which works more deeply.

Active ingredients

• Flaxseed oil and shea butter: nourish and give the hair an incredible shine.
• Multivitamin Complex: an extra boost of energy for the strand, with an antioxidant effect.
• Urban Defence Pro: a shield against pollution, which protects the strand from city aggressors.
• Color Fix Complex: UV filter and antioxidant, so that colored hair retains its beautiful color for longer.

What else you need

• Semi di Lino Diamond Shine Shampoo
• Semi di Lino Diamond Shine Conditioner
• Semi di Lino Diamond Leave-In Shine Fluid
• Cristalli Liquidi Shine Serum

ProBeauty Tip. Use the mask one day before an event. The next day, after styling, the hair has the most beautiful shine.

The Carole practice head has 100% human hair, dark brown (level 3), 35-45 cm long. The implantation is natural, facing forward, and the density is 170-200 hairs per cm². You can practice cutting, styling, dyeing, bleaching, and perming on it.

What it offers you

• Practice on real hair that behaves like a client's.
• Length for styling: at 35-45 cm you can make ponytails, curls, and partial updos.
• Chemical techniques on the same head: dyeing, bleaching, perming, and straightening.
• The hairline looks natural thanks to the forward implantation.
• Heat styling up to 180 °C, with heat protection beforehand.

How to use it at home

1. Secure the head on a tripod or a table clamp using the hole at the base.
2. Wash the hair with shampoo and detangle it before the first cut.
3. Divide it into sections with clips and dampen it as you work.
4. For a flat iron or curling iron, apply heat protection and do not exceed 180 °C.
5. After dyeing or bleaching, apply a conditioner so the hair remains easy to work with.

What type of work it is for

For students and anyone who wants to practice medium cuts, styling, and coloring at home. The dark shade shows the cut well, but light dye is less visible than on a blonde head.

Specifications

What else you need

• ETB Hair Practice Head Tripod
• Jaguar Pre Style Relax Hair Cutting Scissors
• ETB Hair Sectioning Clips
• BaByliss PRO Elipstyle Hair Straightener
• ETB Hair Water Sprayer

ProBeauty Tip. Keep a photo of the head before each exercise. After a few cuts, you will clearly see how much you have progressed and where your hairline always slips.

The Olivia Garden Expert Blowout Speed 25 mm is a white and grey thermal round brush with an extra-long ceramic barrel and wavy nylon bristles. It catches more hair on each pass, so you finish blow-drying faster. It is the smallest in the range, ideal for short hair, bangs, and root volume.

What it does for you

• Dries hair faster: The extra-long barrel speeds up drying by 25%, according to Olivia Garden, because you can work on larger sections.
• Shiny, frizz-free hair thanks to the ceramic-coated + ionic barrel, which distributes heat evenly.
• Root volume: The wavy nylon bristles grip the hair well and keep it taut.
• Straight or wavy blow-drying, depending on how you turn the brush at the ends.
• Organized styling with a retractable sectioning pick and ergonomic handle on a lightweight brush.

How to use it at home

1. On washed hair, apply a heat protectant spray and blow-dry until damp.
2. Divide the hair into sections using the pick in the handle and secure them with clips. Each section should be about the length of the barrel.
3. Place the brush under the section at the roots and slowly pull it towards the ends. Direct the airflow along the barrel, from top to bottom, in the direction of the hair.
4. At the ends, turn the brush to create a slight curve or pull straight through for a straight blow-dry.
5. After use, remove loose hair from between the bristles with the Brush Cleaner and let it cool.

For what hair type

For short hair, bangs, and detailed work at the roots, where you need control and tension. The Speed range is designed primarily for medium and long hair, while the 25 mm is the option for short lengths. You will work much more slowly on long hair. For very thick or afro hair, Olivia Garden recommends the Expert Blowout Heat, with bristles that are more heat-resistant.

Specifications

What else you need

• GA.MA Classic Hair Dryer
• ETB Hair Shield Smooth Heat Protectant Spray
• ETB Hair Clips
• Olivia Garden Mini Brush Cleaning Tool
• Wella Invigo Volume Boost Spray

ProBeauty Tip. For bangs, pull the brush downwards along the hairline, directing the airflow from above. For volume at the crown, lift the section up from the roots and hold the brush in place for a few seconds.

Biolage HydraSource Conditioner is the hydrating conditioner from the HydraSource range, for dry, dull or rough-feeling hair. It has a gel texture and contains no silicones. It deeply hydrates and leaves hair soft, elastic and with natural movement, even when it is very fine.

What it does for you

• Deep, long-lasting hydration, without weighing hair down.
• Soft, silky-feeling hair, with elasticity.
• Easy detangling after washing.
• Shine on the lengths, as the hair shaft surface becomes smoother.
• Vegan, silicone-free formula, also suitable for color-treated hair.

How to use it at home

1. Wash your hair with a hydrating shampoo.
2. Apply the conditioner to wet hair, from mid-lengths to ends.
3. Leave on for 1–3 minutes.
4. Rinse thoroughly.

For what hair type

For dry hair, including color-treated hair, from fine to normal. If your hair is more broken and damaged than dry, the Bond Therapy or Strength Recovery range will be better suited to your needs.

Active ingredients

• Aloe vera: known for its hydrating properties, it gently nourishes the hair and smooths the hair shaft surface, for long-lasting hydration, softness and shine.

What else you need

• Biolage HydraSource Blow Dry Lotion
• Biolage All In One Multi-Purpose Oil
• Biolage Bond Therapy Leave-In Cream

ProBeauty Tip. If your hair is only dry at the ends, apply the conditioner there first and only then pull what remains in your palms through the lengths. The roots stay airy.

Alfaparf Milano Semi di Lino Diamond Illuminating Conditioner is the shine-enhancing conditioner from the Diamond range, for normal hair. It detangles and leaves hair extremely shiny, soft and silky. It doesn't weigh it down, so you can use it every time you wash your hair.

What it does for you

• No more tangled hair: it combs through easily right after rinsing.
• Intense shine, from roots to ends.
• Soft and silky hair, without feeling heavy.
• Gentle on the scalp, hair and color, suitable for frequent use.
• Protects color with a UV filter and an antioxidant.

How to use it at home

1. Wash your hair with Diamond Illuminating Low Shampoo.
2. Apply a small amount of conditioner to the lengths and ends.
3. Massage and leave on for 1-3 minutes.
4. Rinse thoroughly.

For what hair type

For normal, natural or dyed hair that looks dull. The 50 ml tube is great for trying or taking on holiday. If you have dry and coarse hair, a nourishing conditioner from the Moisture range will be more useful.

Active ingredients

• Flaxseed oil and shea butter: nourish and give hair an incredible shine.
• Multivitamin Complex: an extra boost of energy for the hair fiber, with an antioxidant effect.
• Shine Fix Complex: gives hair long-lasting shine, from roots to ends.
• Color Fix Complex: UV filter and antioxidant, so that dyed hair retains its beautiful color for longer.

What else you need

• Semi di Lino Diamond Shine Shampoo
• Semi di Lino Diamond Shine Mask
• Semi di Lino Diamond Leave-In Fluid
• Cristalli Liquidi Shine Serum

ProBeauty Tip. While the conditioner is working, comb through the hair with a wide-tooth comb. It distributes evenly and you will need less product next time.

✨ Say goodbye to unruly frizz and difficult-to-manage hair with Sensus Illumyna Discipline Oil, the professional anti-frizz oil that instantly transforms dry, coarse, or static hair into a cascade of softness and luminosity.

💛 The lightweight formula, enriched with argan oil, penetrates the hair fiber to intensely nourish, protect, and restore hair to a smooth, shiny, and disciplined appearance. Each drop repairs, softens, and increases strand elasticity without weighing them down – for an impeccable, natural, and radiant look.

🌿 Key benefits:
• Instantly reduces frizz and static
• Smooths unruly strands and provides long-term control
• Protects hair from flat irons, curling irons, brushing, and mechanical damage
• Deep hydration and intense shine, without a greasy look
• Ideal for straight, wavy, or curly hair
• Improves detangling and prevents breakage

✨ Star ingredient:
Argan Oil – rich in antioxidants, fatty acids, and vitamin E, it regenerates, nourishes, and provides a spectacular natural shine.

💆♀️ How to use:
Apply a few drops to damp or dry hair, from mid-lengths to ends. Do not rinse. Can be used daily for discipline and shine.

💫 Sensus Illumyna Discipline Oil – Your secret to smooth, disciplined, and amazingly shiny hair, every day!

💛 Achieve the perfect, cool, and luminous blonde shade with Sensus Illumyna Blonde Set – Shampoo + Conditioner 15ml, the professional duo created especially for blonde, gray, or bleached hair. Its innovative formulas with active goji water, blueberries, silk, and soy proteins transform every wash into a premium care ritual, repairing the hair fiber and neutralizing unwanted yellow tones.

✨ Illumyna Blonde Shampoo gently cleanses the hair, neutralizes yellow tones, and intensifies cool reflections, leaving blonde revitalized and luminous.

💖 Illumyna Blonde Conditioner perfectly complements the shampoo's action, providing intense hydration, softness, and spectacular shine. Blonde hair becomes soft, smooth, protected, and easy to style.

🌟 Essential benefits for impeccable blonde hair:

• Eliminates yellow tones and reveals cool, elegant reflections
• Restores intense shine and a healthy look to the hair
• Deeply moisturizes, repairs, and strengthens the hair fiber
• Protects blonde hair from oxidation and external factors
• Leaves hair soft, smooth, silky, and full of vitality

🌿 Premium ingredients for perfect blonde hair:

Blueberries: rich in vitamins A, B, C, and anthocyanins which act as anti-yellowing pigments, enhancing shine.
Active Goji Water: deep hydration, antioxidant protection, and visibly revitalized hair.
Silk Proteins: strengthen the hair shaft, reduce split ends, providing silky shine.
Soy Proteins: smooth the cuticle, protect against discoloration, and maintain the hair's youthful texture.

💆♀️ How to use – Shampoo:

Wear gloves, apply shampoo to wet hair, massage and leave on for 1-5 minutes. Emulsify, rinse well, and repeat if necessary.

💆♀️ How to use – Conditioner:

After shampooing, apply conditioner to lengths and ends, leave on for 3-5 minutes, and rinse well.

💫 Sensus Illumyna Blonde Set – The secret to cool, luminous, and impeccably hydrated blonde hair, every day!

💛 Rediscover the natural elasticity and beauty of your curls with Sensus Illumyna Set Curl – Shampoo + Conditioner 15ml, the professional duo created for curly, wavy, or frizz-prone hair. The formulas rich in coconut oil, jojoba oil, and honey provide intense hydration, perfect definition, and frizz protection for your curls, even on days with high humidity.

✨ Illumyna Curl Shampoo gently cleanses, maintains the hair's natural hydration, and defines curls right from the first step. Hair becomes supple, elastic, and shiny, with a perfectly contoured natural curl effect.

💖 Illumyna Curl Conditioner completes the care ritual, providing easy detangling, deep hydration, and elasticity. Softer, more hydrated, more controlled, and vibrant curls – exactly as you've dreamed!

⭐ Essential benefits for curly and wavy hair:

• Perfect and long-lasting curl definition
• Intense hydration without weighing down
• Reduction of frizz in high humidity conditions
• Gentle cleansing, respecting natural hydration
• Natural shine and silky texture
• Elasticity, volume, and vibrant curls

🌿 Premium active ingredients:

Coconut oil: creates an anti-humidity barrier, strengthens the hair fiber, and keeps curls defined.
Jojoba oil: regulates hydration, smooths unruly strands, and enhances natural shine.
Honey: attracts and retains moisture, giving curls a silky and healthy appearance.

💆♀️ How to use – Shampoo:

Apply to wet hair, gently massage the scalp and lengths, rinse thoroughly, and repeat if necessary.

💆♀️ How to use – Conditioner:

Apply to lengths and ends, leave on for 5 minutes, emulsify and rinse.

💫 Sensus Illumyna Curl – The secret to perfectly defined, hydrated, and frizz-resistant curls!

🎨 Restore the radiance and vitality of your hair color with Sensus Illumyna Shampoo + Conditioner Color 15ml Set, the professional duo created especially for colored, bleached, or chemically treated hair. This mini set is ideal for testing, travel, or salon use – offering intense protection, deep hydration, and vibrant color for longer.

💛 Illumyna Color Shampoo gently cleanses without harming the hair fiber, maintaining color intensity and preventing fading. Its nourishing formula with camellia oil and aloe vera leaves hair supple, soft, and radiant, just like a professional salon session.

💖 Illumyna Color Conditioner is the treatment that deeply nourishes colored hair, protects delicate shades, and restores silky smoothness. With the same precious ingredients – camellia oil and aloe vera – it offers intense hydration, elasticity, and a silky, easy-to-comb texture.

🌿 Key benefits:
• Advanced color protection against fading
• Deep hydration for dry, sensitive, or chemically treated hair
• Natural shine and revitalized appearance after each use
• Softer, smoother, and easier to style hair
• Professional formulas with natural nourishing ingredients

Care for your hair with Nook Beauty Family Comfort Revitalizing Well-being Shampoo, a professional vegan shampoo ideal for daily use. Its gentle formula cleanses delicately, providing intense hydration, freshness, and fortification, without harming the scalp. With 90% natural and 90% biodegradable ingredients, this organic product maintains hair balance and protects it against environmental factors.

Features

Gently cleanses and maintains the natural balance of the scalp
Provides deep hydration, restoring suppleness and shine to the hair
Revitalizes and fortifies hair, preventing dryness and damage
Antioxidant protection, against free radicals and external factors
Clean Plus Formula – free from SLES/SLS, parabens, silicones, paraffins, or artificial colorants

Key ingredients

Fermented ginger extract – rich in vitamin E, has an antioxidant effect, strengthens hair, and stimulates scalp health
Fermented cucumber extract – intensely hydrates, revitalizes, and restores hair elasticity, thanks to its rich content of essential minerals and salts

How to use

Apply an appropriate amount to wet hair
Gently massage the scalp and lengths to activate the beneficial ingredients
Rinse thoroughly and repeat application if necessary
For optimal results, use a conditioner or mask from the Nook Beauty Family Comfort range

Our recommendation

Use lukewarm water for rinsing to maintain the hair's natural hydration
Ideal for dull and tired hair, providing a boost of freshness and volume

With Nook Beauty Family Comfort Revitalizing Well-being Shampoo, your hair will be healthier, more hydrated, and full of vitality every day! 

Bring your curls back to life with Nook Magic ArganOil Curly Forever Light Defining Gel, the lightweight gel that provides natural definition, radiant shine, and anti-frizz control without weighing down hair!

100% vegan formula, rich in precious mango, avocado, and argan oils – perfect for wavy, curly, or coily hair.

Its light and moisturizing texture seals the hair cuticle, maintaining moisture and reducing static, while providing a healthy, soft, and flexible look.

Its fresh, energizing fruity scent transforms every use into a pampering ritual!

Ideal for:

• Fine curls or hair prone to falling flat
• Natural definition without residue or a "crunchy" effect
• Days when you want bouncy, shiny, and well-defined curls

Expert's recommendation:
For well-formed curls, apply the gel to damp hair and use the “scrunching” technique – gently squeeze strands in your palms from tips to roots.

Benefits:

• Does not weigh down or dry out hair
• Gently controls frizz
• Defines and provides natural elasticity
• Perfect for the #CurlyForever routine

It perfectly fits into the complete hair care routine alongside the shampoo, co-wash, and Resurrection mask from the Magic ArganOil range.

Let your curls speak for themselves – with definition, hydration, and natural style!

💚 Revitalize your curls with the professional Wella Professionals Nutricurls Deep Treatment mask – the secret to elastic, hydrated, and shiny curls! Formulated with Nourish-In Complex based on jojoba oil and panthenol, this intensely nourishing mask combats dehydration and restores the natural, perfectly defined shape of wavy and curly hair.

🌿 Sulfate-free, rich in vitamins, minerals, and fatty acids – it's exactly what your hair needs to get rid of dull, lifeless appearance. In just 5 minutes, it transforms hair texture, providing softness, shine, and effective frizz control. ✨

✔️ Ideal for:

• Defining and maintaining curl shape
• Combating frizz
• Intense elasticity and hydration

🧴 How to use:
Apply to damp, freshly washed hair, focusing on lengths and ends. Leave on for 5 minutes, then rinse thoroughly. For best results, use it alongside the shampoo and conditioner from the Wella Nutricurls range.

💧✨ Pamper your curls with a professional shampoo that respects their shape and provides the hydration they need! Wella Nutricurls Micellar Shampoo for Curls is a micellar shampoo dedicated to curly and wavy hair, which gently cleanses the scalp and hair, removing impurities without drying or altering its structure.

🌿 Its innovative formula is enriched with jojoba oil, vitamins and minerals – essential for soft, supple and visibly healthy hair. Defined, elastic, frizz-free curls? Yes, please! ❤️

🌸 Key benefits:

• Gentle cleansing with micellar technology
• Maintains the natural balance of the scalp
• Deeply nourishes and hydrates curls
• Suitable for daily use
• Ideal for curly and wavy hair

🧴 How to use:

Apply to wet hair, gently massage the scalp and lengths, then rinse thoroughly. Repeat the process if necessary.

Rediscover the natural beauty of your curls with this professional 2-in-1 cleansing and conditioning cream, 100% vegan, specially created for wavy, curly, or coily hair! Nook Cleansing Co-Wash offers complete care without compromising the hydration, shine, and natural definition of your curls.

Its formula, rich in organic exotic oils – mango, avocado, and argan – deeply moisturizes, seals the cuticle, and protects hair against dryness, pollution, and oxidation. The creamy texture gently cleanses the scalp and removes impurities and product buildup without being harsh on the hair strands. Ideal for daily use or between washes, especially for medium to thick hair.

Key benefits:

• With mango oil – restorative and antioxidant
• With avocado oil – anti-aging and nourishing
• With argan oil – elasticizes, reduces frizz, and adds shine
• Acidic pH for hydration and natural luster
• 100% vegan, biodegradable, rich in natural ingredients
• Fruity, vibrant, and invigorating olfactory experience

Perfect for the Curly Forever method and a hair care ritual adapted to the needs of your curls!

💆♀️ Smooth, shiny, protected – with every application!
Transform your hair care routine with Wella Professionals Ultimate Smooth Oil Serum, a luxurious, cutting-edge serum that combats frizz and provides long-lasting smoothness for up to 3 days! Formulated with Squalane and Omega-9, this elixir repairs and protects hair from excessive heat (up to 230°C) and UV rays, offering deep hydration and a sophisticated fragrance of jasmine, vanilla, peach, bergamot, and sandalwood.

✨ Your hair becomes silky, hydrated, shiny, and disciplined, without frizz – even on humid days.

✅ Key benefits:

• Eliminates frizz for up to 96 hours
• Provides thermal protection (up to 230°C) and UV protection
• Deeply nourishes in just 30 seconds
• Leaves hair smooth and shiny
• Light, non-sticky texture, ideal for daily use
• Luxurious fragrance that lasts

🛠️ How to use:

1. Apply 1-3 pumps into palms.

2. Distribute evenly through clean, towel-dried hair, from mid-lengths to ends.

3. Leave on for 30 seconds, then style as desired.

4. Can also be applied to dry hair for extra shine and protection.

💡 Expert recommendation:

For optimal results, use with the entire range:

• Ultimate Smooth Shampoo
• Ultimate Smooth Conditioner
• Ultimate Smooth Mask
• Smoothing Oil Serum

Revitalize your hair with Alfaparf Milano Semi Di Lino Reconstruction professional mask, specially created for fragile, damaged, and lifeless hair! Its lightweight, yet intensely nourishing formula deeply penetrates the hair shaft, repairing it from root to tip without weighing it down.

With exclusive Reconstruction Complex technology, this mask deeply moisturizes, prevents breakage and split ends, and restores hair's natural elasticity. Each application leaves hair smoother, softer, shinier, and easy to style – without sacrificing volume.

✔ Key Benefits:
• Intense and deep repair
• Professional hydration for dry and weak hair
• Prevents breakage and split ends
• Provides a natural and lasting shine
• Ideal for fine, damaged, color-treated, or chemically treated hair

💡 How to use:
Apply an appropriate amount of mask to damp, freshly washed hair. Leave on for 5-10 minutes, then rinse thoroughly. It is recommended to use 1-2 times a week, depending on the level of hair damage.

Hair type: damaged, fine, color-treated, dry, chemically treated

💫 Liquid shine in a single drop!
Rediscover the natural beauty of your hair with Wella Professionals Oil Reflections, a luxurious treatment oil that provides intense hydration, visible smoothness, and a silky shine from the first application.

Formulated with macadamia oil, avocado oil, and coconut extract, this elixir nourishes dry and split ends without weighing hair down, disciplining it and making styling easier.

🌟 Ideal for all hair types, especially dry or unruly hair, and perfect for adding a radiant finish to your hairstyle.

✅ Key benefits:

• Nourishes split ends and dry hair
• Provides instant shine and velvety smoothness
• Facilitates styling and eliminates frizz
• Light, non-sticky texture, perfect for daily use
• Formula enriched with precious oils (macadamia, avocado, coconut)

🛠️ How to use:

Apply a few drops into your palms, distribute evenly through dry or damp hair, focusing on lengths and ends. Do not rinse.

⚠️ Recommendations:

Avoid contact with eyes. If product gets into eyes, rinse immediately with plenty of water. Keep out of reach of children. In case of adverse reactions, discontinue use.

✨ Instant volume, matte texture, and style with attitude – in just a few seconds!

Discover the secret to hairstyles with personality! Vintage Powder from Alfaparf Milano is the perfect ally for hair lacking volume, offering a spectacular boost from the roots, without weighing down the hair. Ideal for effortless, textured looks or for controlled volume that lasts all day.

✅ Key benefits:

• ⚡ Instant root volume, effortlessly
• 🌫️ Natural matte effect for modern hairstyles
• 🔁 Flexible hold, restylable throughout the day
• 💨 Light texture, no residue or sticky feeling
• ✨ Ideal for all hair types – from fine to normal

🧴 How to use:

1. Gently shake the container before application.

2. Sprinkle the powder directly onto the roots, on dry hair.

3. Massage with fingertips to activate volume and texture.

4. Style as desired: relaxed, rebellious, or elegant.

🎯 Choose Vintage Powder and turn every day into an opportunity to express your unique style. Ideal for modern women who want a wow look in just a few seconds!

Transform your retail space or salon into a functional, aesthetic, and captivating place with the professional ETB Hair display! Designed to highlight 9 Pink detangling brushes, this stand is ideal for counters, shelves, or work areas, instantly catching customers' eyes.

💸 Plus, you benefit from an advantageous price: the brushes are included in the package, being more affordable than if you bought them individually – an efficient solution for maximizing sales and visual impact.

🌟 Key Advantages:

• 🎯 9 brushes included – clear and attractive display, perfect for impulse purchases
• 🧩 Compact design – takes up little space, but offers maximum functionality
• ✨ Elegant presentation – the vibrant colors of the brushes stand out and create a WOW corner in the salon
• 🧼 Durable cardboard material, easy to maintain – ideal for daily use

💡 Why choose the ETB Hair display?

✔️ Increases sales – customers easily notice the product and quickly decide to purchase it
✔️ Offers a tidy, professional look – ideal for modern salons and specialized stores
✔️ Better price – purchasing the complete package is more cost-effective than individual products

🛍️ Recommended for:

• Modern beauty salons and barbershops
• Beauty product stores
• Hair styling enthusiasts who want efficient organization at home

💬 Our tip: display the ETB Hair Pink Brushes in the professional stand and create a sales area that captures attention and instantly increases conversions! 🌈✨

✨ Professional control, long-lasting hold, and creative freedom

Londa Professional Create It Spray is the professional hairspray designed for hairstylists who need strong hold for up to 24 hours, without stiffness or stickiness. The intelligent formula keeps hair flexible for up to 60 seconds after application, offering perfect freedom for creative adjustments and precise finishes.

Ideal for structured hairstyles, long-lasting styling, and professional finishes, both in the salon and for photo shoots or events.

🌟 Key benefits for top results:

• 💪 Strong and long-lasting hold – up to 24 h
• ⏱️ Temporary flexibility – allows restyling for 60 seconds
• 💨 Does not weigh down or stick hair
• ☔ Protection against humidity
• ☀️ UV and heat protection
• 🧼 Easily removed by brushing or washing
• ✂️ Ideal for finishing, defining, and professional styling

🧴 How to use:
Spray onto dry hair, from a distance, to set and finish the hairstyle.

💎 Result:
Resistant, controlled, and clean hairstyles, with a natural look and maximum creative freedom.

💚 Strength, repair, and resilience for damaged and brittle hair

Biolage Strength Recovery Conditioner is a professional conditioner created for hairstylists and salons that frequently work with weakened, fragile, and breakage-prone hair. The advanced formula, enriched with olive squalane and vegan proteins, acts deeply on the hair fiber, repairing the hair's structure and restoring its natural elasticity without weighing it down.

✨ The result? Hair up to 3 times stronger after a single use, smoother, more supple, and much easier to style.

🌟 Key professional benefits:

• 💪 Hair up to 3x stronger after use
• 🔧 Repairs and regenerates damaged hair fiber
• 🧬 Deep action on the hair strand's structure
• 🛡️ Concentrated protection against breakage and degradation
• 💧 Intense hydration without weighing down
• ✂️ Smoothes split ends
• 🌿 Improves hair elasticity and resistance
• ✨ Restores natural shine and vitality

🧪 High-performance active ingredients:

• Olive squalane – mimics the hair's natural lipids, providing hydration, protection, and suppleness
• Vegan proteins – strengthen the hair strand and support the regeneration of its internal structure

🧴 Professional use instructions:

Apply conditioner to damp, previously washed hair
Distribute evenly through lengths and ends
Leave on for 1–3 minutes
Rinse thoroughly

🔔 Salon recommendation: for maximum results, use with Biolage Strength Recovery shampoo and mask.

🔬 Bring fragile and over-processed hair back to life with Sensus Illumyna Intense Reconstructor – the fortifying booster that rebuilds the hair fiber from the inside, where hair needs it most.

Formulated with the revolutionary Dualfiber Act technology, this treatment penetrates the internal structure of the hair and repairs the most compromised areas, restoring its natural strength, elasticity, and resilience. It is ideal for intensive reconstruction stages, after chemical or thermal treatments.

🌟 Key benefits:

• 💪 Deeply rebuilds the hair shaft
• ✨ Strengthens and smooths damaged hair fibers
• 🔄 Prepares hair for subsequent stages in the professional protocol
• 💧 Improves elasticity and reduces breakage risk
• 🧬 Perfect for use with Intense Protein Treatment and Hydra Mask

🧴 How to use:

1. Preparation: Wash hair twice with Clarifying shampoo, leaving it on for 5 minutes during the second application.

2. Application: Divide hair into 8–10 sections. In a bowl, mix 10ml of Intense Reconstructor with 20g of Intense Protein Treatment until you obtain a homogeneous cream.

3. Massage and penetration: Apply to sensitized areas, gently massaging up to 5–10 cm from the roots.

4. Thermal activation: Wrap hair in a hot towel and leave under a heat source for 10 minutes.

5. Rinsing: Rinse thoroughly, then apply Hydra mask for deep hydration.

🔁 Used correctly, this treatment restores your hair's healthy, shiny, and elastic appearance from the very first application!

💧 Free your hair from calcium, restore its life and shine!

This creamy shampoo with rich lather is the secret to soft, strong and healthy hair. Its innovative formula combats the accumulation of calcium from hard water, the main cause of breakage and fragility in damaged hair.

🌟 The result? Softer, shinier, stronger and easier to style hair – from the very first use!

✨ Key benefits:

• Gently cleanses the scalp and lengths
• Effectively removes excess calcium from the hair fiber
• Restores keratin bonds inside the hair
• Reduces breakage and dullness
• Leaves hair supple, shiny and silky
• Memorable scent: Portofino Summer – citrus notes, mandarin, orange blossom and jasmine

🔬 Why is it important?

Kérastase studies show that:

• Damaged hair absorbs 3 times more calcium than healthy hair
• Calcium destroys keratin bonds in hair
• With each wash, damage accumulates
• Première reverses this process with 8% pure acids: citric acid + glycine

🧴 Professional use:

Step 1: Apply to wet hair, over Concentré Décalcifiant Ultra-Réparateur
Step 2: Massage, emulsify and rinse thoroughly
Step 3: Continue with Fondant Fluidité Réparateur or Masque Filler Réparateur
Step 4: Finish with Serum Filler Fondamental + Huile Gloss Reparatrice

👉 Recommended for:
• Damaged hair • Over-processed hair • Lacking shine and strength

📊 Visible results*:

• Restores 99% of hair's initial strength
• +73% shine
• 2x softness
• +93% stronger hair fiber
  *Instrumental test after 6 applications

💎 Rediscover hair beauty with the ultra-concentrated professional treatment Illumyna Pro Care – the ideal solution for fragile hair, damaged by coloring, bleaching, flat irons, or frequent styling.

Created with advanced Dualfiber Act & Hydra Infusion technology, this treatment is specially formulated to deeply reconstruct the hair fiber, restoring vitality, strength, and visible shine from the very first use.

✨ Key benefits:

• Intense nourishment and structural repair
• Restores hair elasticity and strength
• Ideal for chemically, thermally, or mechanically damaged hair
• Formula rich in protein, perfect for reconstruction
• Visible effects from the first application

🌿 Clean professional formula:
✔ 97% natural origin ingredients
✔ SLES, SLS, parabens, silicone-free
✔ Vegan

🛠️ Professional usage:

1. Divide hair into 8–10 large sections.

2. Prepare 2 bowls:

   Bowl 1: 10 ml Intense Reconstructor

   Bowl 2: 20 g Intense Protein Treatment

3. Apply with a brush from bowl 1 on the most affected areas.

4. Continue with bowl 2, from tip to root (up to 10 cm), gently massaging.

5. Wrap hair in a warm towel and keep it under a heat source for 10 minutes.

6. Rinse well and style as desired.

📌 Recommended exclusively for professional use, in salons that focus on real regeneration and premium results.

🌿 Visibly stronger hair, with natural volume and shine!
Do you want a conditioner that transforms your fragile hair into an enviable mane? Biolage Full Rescue is the perfect ally for thin, fragile hair prone to hair loss. Enriched with rosemary oil and niacinamides, this conditioner intensively nourishes hair fibers, fortifies them from within, and provides up to 74% more resistance against breakage.

Its light, lotion-like texture facilitates detangling without weighing down the hair, leaving it silky, supple, and looking fuller.

💚 Remarkable benefits:

• ✅ Gently detangles and prevents hair breakage
• ✅ Provides 74% more resistance*
• ✅ Nourishes and strengthens weakened hair
• ✅ Restores volume and a denser appearance
• ✅ Lightweight texture that doesn't weigh hair down
• ✅ Suitable for daily use on fine and fragile hair

🔬 *Instrumentally demonstrated results after regular use.

🌿 Key ingredients:

• Rosemary oil – strengthens hair and stimulates scalp circulation
• Niacinamides – protect the skin's natural barrier and support scalp health

✨ How to use:

1. Apply the conditioner to wet, freshly washed hair.

2. Leave it on for 1–3 minutes.

3. Rinse thoroughly with plenty of water.

⚠️ Avoid contact with eyes. In case of contact, rinse immediately with plenty of water.

✨ Maintain the hygiene and comfort of your clients with Yellow Disposable Capes, essential in hair salons and for coloring treatments. These capes provide complete protection against dirt, dye, or cosmetic products, ensuring a professional and pleasant experience.

✔️ Professional use – ideal for hair salons, especially during dye application or other chemical treatments.
✔️ Superior quality material – colorless, comfortable film, with a thickness of 20 microns (more resistant than the 16-micron standard offered by competitors).
✔️ Universal size – fits most clients, ensuring complete coverage and protection.
✔️ Practical and hygienic – each cape is disposable; dispose of after use, reducing the risk of contamination.
✔️ Convenient packaging – set of 30 pieces, sufficient for daily use in the salon.

💇♀️ An indispensable piece of equipment for any hair salon, these Yellow capes combine professional protection with maximum comfort for clients, offering a safe and hygienic experience in every procedure.

💧 Your daily shield for stronger, thicker hair!

Say goodbye to fragile strands and progressive thinning! This clinically tested, intensive daily treatment is the perfect ally against reactive-occasional hair loss caused by stress, pollution, aggressive styling, or seasonal changes.

🌟 Key benefits

✔️ Scientifically proven to reduce hair loss
✔️ Strengthens hair from within
✔️ Restores volume, shine, and elasticity
✔️ Hair becomes thicker, fuller, healthier
✔️ Does not grease roots – ideal for daily use
✔️ Quick application, no rinsing

🔬 Key active ingredients

• Aminexil – prevents collagen hardening around the hair bulbs, better anchoring the hair strands
• Rhamnose – a plant molecule with an anti-aging effect on the scalp

🧴 How to use correctly?

1. 🧪 Attach the applicator to the ampoule, without removing the protective cap

2. 💆 Apply to dry or towel-dried scalp, in areas with sparse hair

3. 🔄 Massage gently with circular movements
   📅 Use daily for 6 weeks for visible and lasting results

🔎 Ideal for women and men experiencing temporary hair loss who desire a professional, effective, and gentle treatment.

💧 Your shield against hair loss! Protect your natural beauty with a top-tier treatment, designed to combat hair loss caused by external factors, fragility, or oxidative stress.

🌟 Key benefits:

✔ Reduces hair loss, clinically proven
✔ Hair that is thicker, stronger, and more flexible
✔ Easier styling, fewer hairs shed when washing and brushing
✔ Hair with a silky, voluminous, and healthy appearance
✔ Does not grease roots – clean formula, suitable for daily use

🔬 Active ingredients:

• Aminexil 1.5%: Prevents the hardening of collagen around the root, promoting better anchoring and significantly reducing the rate of hair loss.
• Rhamnose: A plant-based sugar with anti-aging properties, it protects the scalp and supports hair health.

🧴 How to use:

1. Without perforating the ampoule, screw on the applicator until it is fully secured.

2. Apply to dry or towel-dried hair, using circular motions in areas with visible thinning.

3. Distribute the product evenly over the entire scalp, repeating the application 3 times per area.

4. Gently massage with your fingertips, from the hairline towards the crown, to stimulate absorption.
   ⏱ Use daily for 6 weeks. No rinsing required.

Restore beauty and vitality to your hair with K18 Damage Shield Shampoo, the professional shampoo specially created to protect and maintain the health of damaged hair. Its formula with optimized pH and plant-derived surfactants gently yet effectively cleanses, removing impurities and excess sebum without affecting scalp balance or hair color.

💎 Why you'll love it:

• Protects color and reduces damage caused by frequent washing.
• Smoothes the hair cuticle, preventing frizz and providing intense shine.
• Maintains the health of the scalp microbiome.
• Provides protection against daily damage for up to 3 days.
• Its light texture leaves hair supple, hydrated, and easy to style.
• The fresh citrus aroma adds a feeling of freshness with every wash.

🌿 The unique formula with K18Peptide™ acts as a protective shield, reducing protein loss from the hair strand and keeping hair stronger, silkier, and healthier after each use.

💡 How to use:

1. Apply shampoo to wet hair and massage the scalp until a concentrated lather forms.

2. Add water to activate the formula and cleanse deeply.

3. Rinse thoroughly and repeat if necessary.
   👉 For best results, use with K18 Damage Shield Conditioner.

Ideal for damaged, color-treated, or fragile hair, but gentle enough for daily use.

Transform every coloring service into a complete care experience with Olaplex Travel Salon Kit, the revolutionary set dedicated to professionals who want spectacular results without compromising hair health. With an innovative formula and proven effectiveness, this kit offers up to 72 applications and is the ideal ally in achieving the desired blonde, while maintaining the integrity and strength of the hair strand.

The kit contains:
• 1 x Bond Multiplier No. 1 – Bond Multiplier, 100 ml
• 2 x Bond Perfector No. 2 – Bond Perfector, 100 ml

🌿 What makes this system unique in the professional haircare industry?

✔️ Bond Multiplier No. 1 is added directly to the bleach or dye, reducing damage during chemical treatment
✔️ Bond Perfector No. 2 completes the treatment, repairing bonds that may have been missed in the first step
✔️ Strengthens the hair cuticle, restoring elasticity and protection against breakage
✔️ Deeply repairs chemically treated hair, restoring its health and natural appearance
✔️ Can also be used as a standalone treatment for revitalizing dry, porous, or damaged hair

💠 Revolutionary OLAPLEX Bond-Building™ Technology
The patented molecule Bis-Aminopropyl Diglycol Dimaleate penetrates the hair strand and rebuilds broken disulfide bonds, which occur as a result of chemical processes, heat, or external aggressions. It is not just a simple conditioner or mask, but a system that acts from within to strengthen the hair structure.

🧴 Recommended use for salon:

1. During the chemical process:
Add No. 1 Bond Multiplier to the color or bleach mixture according to instructions.
After rinsing the color, apply No. 2 Bond Perfector from root to tip, leave on for 5–10 minutes, then rinse.

2. As an intense regenerating treatment:
Apply No. 1 diluted in water to clean, dry hair until saturated.
Without rinsing, apply No. 2 along the entire length, comb through and leave on for at least 10 minutes.
Finally, rinse, shampoo, and apply conditioner.

3. For root touch-ups:
Use No. 1 mixed with the dye at the roots and apply No. 2 to the lengths – this protects and regenerates old strands and prevents breakage.

🎯 Who is this kit suitable for?
• Professionals who want premium results without hair damage
• Clients who frequently undergo chemical treatments (bleaching, dyeing, perms)
• Anyone with damaged, weakened, or porous hair who wants deep restructuring

💖 With Olaplex Salon Travel Kit, blonde hair becomes spectacular, and hair remains smooth, shiny, and visibly healthier. It is more than a treatment – it is a professional hair reconstruction protocol.

📦 Add it to your professional arsenal and offer every client the guarantee of a transformation without compromise!

The Schwarzkopf Professional Aluminum Tube Squeezer is a tool that lets you squeeze hair dye out of a tube without squeezing it with your fingers. The brand says it works with all hair dye tubes and is easy to use. It is made of aluminum and is fully recyclable.

What it does for you

• Get every last drop of product and avoid throwing away half-empty tubes.
• Measure out more easily when you only need part of a tube.
• Keep your hands clean and avoid squeezing the tube until it cracks.
• The tube stays flat and tidy, making it easy to close and store.

How to use it at home

1. Open the tube and hold it with the opening facing the mixing bowl or the scale's plate.
2. Insert the folded end of the tube into the squeezer.
3. Turn or press the squeezer slowly until you have dispensed the amount you need.
4. Close the tube immediately if there is still dye inside.
5. Wipe the squeezer with a damp cloth after use.

What it is best for

It is ideal for anyone who colors their hair at home with hair dye tubes, such as Igora Royal, Igora Vibrance, or Igora Zero Amm. It is especially useful when you use half a tube or mix two shades. Do not use it with plastic bottles, such as those containing developers.

What else you will need

• Igora Royal Permanent Hair Dye 60 ml
• Igora Vibrance Demi-Permanent Hair Dye 60 ml
• Igora Zero Amm Ammonia-Free Hair Dye 60 ml
• Schwarzkopf Professional Hair Dye Mixing Bowl
• Digital Scale for Measuring

ProBeauty Tip. When mixing two shades, weigh each tube separately on the scale. The squeezer lets you dispense the exact amount you need, and you can repeat the recipe next time.

🌞Pamper your hair after sun exposure with Alfaparf Semi di Lino Sunshine After-Sun treatment – a nourishing and delicate conditioner, specially created to repair, hydrate, and protect hair affected by UV rays, chlorine, wind, and salt. Its innovative formula instantly restores hair's natural elasticity, suppleness, and shine, without weighing it down.

☀️ The active ingredient Sun Shield acts as a protective barrier against sun-induced oxidation, keeping cosmetic color vibrant and hair strands healthy. Additionally, the Chlorine Fence complex neutralizes the harmful effects of chlorine, improving hair's texture and feel.

💧 With a silky texture that melts easily into the hair, this treatment facilitates detangling and visibly improves the appearance of your hair from the very first use. Ideal for all hair types, including color-treated or dry hair.

🌿 The formula is 100% vegan and biodegradable, free of animal-derived ingredients and responsibly packaged in recycled and recyclable plastic – for sustainable beauty, in harmony with nature.

👃 Its floral-fruity, woody, and slightly musky notes create a pleasant and relaxing scented experience, perfect for hot summer days.

✨ Key Benefits:
– Repairs hair damaged by sun, chlorine, and salt
– Protects against oxidation and maintains cosmetic color
– Provides deep hydration and silky shine
– Makes combing easier and eliminates tangling
– Does not weigh hair down
– Suitable for daily use
– Vegan, biodegradable, free of animal-derived ingredients
– Eco-friendly packaging, made from recycled plastic
– Sophisticated fragrance: floral, fruity, and woody, with musky notes

💇♀️ How to use:
Apply evenly to freshly washed hair, leave on for 5 minutes, massage gently, and rinse thoroughly.

🌞 Alfaparf Semi di Lino Sunshine After-Sun Hair Treatment – the essential summer treatment for hydrated, shiny, and perfectly protected hair after every day spent in the sun!

🔹 Optimize your salon work with the Wella dispensing pump for shampoo – the perfect ally for the 750 ml bottle!

Designed to provide hygienic and quick application, this dispensing pump is ideal for professional shampoos, conditioners, or treatments, eliminating waste and inaccurate dosing. Its practical and robust design makes it easy to use in busy salons as well as at home.

✨ Key benefits:

• Compatible with 750 ml bottles

• Dispenses the right amount of product with each press

• Suitable for shampoo, conditioner, and liquid treatments

• Durable design – perfect for intensive use

• Easy installation, without leaks or product loss

💇♀️ Recommended for: Salon professionals, as well as for home use, for quick, practical, and clean use of your favorite products.

💡 A small detail that makes a difference in the organization and efficiency of your salon!
Choose the Wella 750 ml Dispensing Pump – for precise dosing and a professional experience with every use!