Hair indulgence

💖 Discover a new dimension of hair care with ETB Caresse Hydranourish conditioner – your trusted ally for intensely hydrated, soft, and shiny hair! Specially formulated for dry, damaged, unruly, or curly hair, this professional conditioner delivers a generous dose of essential nutrients, with visible results from the very first use.

🇮🇹 Carefully produced in Italy, with a vegan, SLS-free formula, balanced pH (4.3–4.7), and enriched with premium ingredients: plant keratin, shea butter, and argan oil.

🌿 Essential active ingredients:

🌱 Plant Keratin: strengthens the hair strand from within, repairs damaged structure, and restores natural elasticity. Ideal for revitalizing fragile and lifeless hair.

🥥 Shea Butter: intensely nourishing, soothes the scalp, seals in moisture, and leaves hair smooth and soft, reducing roughness and frizz.

🪔 Argan Oil: dubbed "liquid gold," it is rich in antioxidants and vitamin E. Nourishes, provides shine, and protects hair against external aggressions and heat.

✨ Key benefits:

✔ Deep hydration and visible repair
✔ Restores elasticity, suppleness, and natural luminosity
✔ Ideal for dry, fragile, color-treated, unruly, or curly hair
✔ Creamy texture, easy to apply and rinse
✔ 100% vegan and cruelty-free formula
✔ Made in Italy – professional quality

💡 How to use: Apply the conditioner to hair washed with ETB Caresse Hydranourish shampoo, gently massage into lengths and ends, leave on for 3-5 minutes, then rinse thoroughly. For salon-like results, complete your routine with the Hydranourish Mask 1-2 times a week.

🌈 Give your hair the complete hydration experience with the ETB Caresse Hydranourish range – for a healthy, silky, and vital look, every day! 💖

Indola Strong Lacquer Hair Spray with strong hold 500 ml keeps your hairstyle in place for a long time and adds shine. It dries quickly and distributes very finely. Plus, it protects hair from heat up to 230 °C, so you can also use it before flat ironing or curling.

What it does for you

• Strong hold, so your hairstyle stays in place for a long time.
• Shiny hair, not dull, after styling.
• Heat protection up to 230 °C, if applied before styling tools.
• Dries quickly, and the very fine spray does not wet the hair.
• Easy to brush out, without unpleasant residue. The formula is vegan.

How to use it at home

1. For final hold, finish styling on dry hair.
2. Spray from at least 15 cm away when styling a section, or from 30 cm away for the whole hairstyle.
3. For stronger hold, add thin layers, one after another.
4. If using it as protection, spray before flat ironing or curling and let it dry.
5. Wash your hair thoroughly between uses to prevent product buildup.

For what hair type

For any hair type and texture when you want a hairstyle that holds its shape: curls made with a curling iron, updos, or straightened hair that should not frizz. If you prefer hair that moves freely, a flexible hold hairspray is better suited for you.

What else you need

• Strong Mousse, for volume when drying
• Lift It Up Spray, for root volume
• Thermal Protector, before blow-drying
• Repair Shampoo, for damaged hair

ProBeauty Tip. For curls that last, lightly spray each section before curling, then spray again over the finished hairstyle. The first layer protects and helps the curl hold its shape, while the second layer sets it.

L'Oréal Professionnel Metal Detox Leave-In Cream 100 ml is the high-protection cream from the Série Expert Metal Detox range. Concentrated with 1% glycoamine, it removes metals from the hair and protects the fiber from the deposition of new particles. This helps prevent hair breakage and color fading.

What it does for you

• High protection against UV rays, oxidation, brushing, and heat, thanks to UV filters.
• Intense hydration and frizz control, even in high humidity.
• Stronger and shinier hair, with color that lasts longer.
• Easier to style hair, softer and smoother.
• Melting texture, absorbed instantly, that does not weigh down the hair.

How to use it at home

1. Wash your hair and towel-dry it.
2. Apply 1–2 pumps to damp hair.
3. Distribute evenly from mid-lengths to ends.
4. If you have long or thick hair, add more, up to 4 pumps in total.
5. Do not rinse. Blow-dry your hair or let it air-dry.

For what type of hair

For all hair types and textures: colored, damaged, bleached, and natural. Works on short or long hair, straight or curly. Use daily, after any routine. It does not replace a mask when the hair needs intense hydration.

Active ingredients

• 1% Glycoamine: the patented molecule of the range, which neutralizes metal inside the hair shaft.
• Ionene: part of the cream's patented technology, along with glycoamine.
• UV Filters: protect the hair from UV rays and the oxidation they cause.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Pre-Shampoo Treatment 250 ml

ProBeauty Tip. On fine hair, start with a single pump and add more only if the ends still feel dry. It is better to add a little at a time than to apply too much at once.

Schwarzkopf Professional Silhouette Super Hold Hair Mousse 500 ml is the strong hold hair mousse from the Silhouette range. It provides a strong, long-lasting, yet invisible hold without weighing the hair down. The hair retains its shine and vitality.

What it does for you

• Strong, long-lasting hold that is invisible in the hair.
• Retains shine and vitality, without a lacquered hair look.
• Does not weigh the hair down, even when styling for volume.
• Easy to distribute throughout the hair.
• Easy to brush out in the evening.

How to use it at home

1. Wash the hair and towel-dry it thoroughly.
2. Shake the bottle well and hold it upside down when dispensing the mousse.
3. Distribute the mousse through the damp hair, from roots to lengths.
4. Dry the hair as you prefer: with a brush, a diffuser, or naturally.

For what hair type

For hairstyles that need to last a long time, from volume at the roots to curls created with a hairdryer. It is used before any drying technique. If you want a movable hairstyle that you can rearrange with your hand, Silhouette mousse with flexible hold is better suited for you.

Active ingredients

• Micro-fine film formers: purified ingredients that form a fine film on the hair strand, for invisible hold without weighing the hair down.
• Special hold polymer: the brand uses it as the basis for the Super Hold level of hold, along with a beautiful shine.

What else you need

• Silhouette Super Hold Hairspray, for finishing
• Silhouette Super Hold Gel
• Silhouette Super Hold Pump Hairspray
• Detangling brush

ProBeauty tip. For volume to last until evening, first dry the roots with your head bent down, and only then the lengths. The mousse sets in the shape in which the hair is dried, and a root dried upwards remains lifted.

An innovative solution for permanent waving of colored or bleached hair, with a formula based on advanced technology, enriched with vegetable ingredients that moisturize and protect the hair, maintaining its strength and elasticity. It allows for natural, well-defined, flexible, durable and vital curls.
Application: wrap hair on rollers of desired size, apply the perm solution and leave it on for the time necessary depending on the hair type. Rinse the hair carefully and set the curls with Silky neutralizing solution.

The ETB Hair Wide Cutting Comb Brown 22 cm is a silicone comb with a wide body and a length of 22 cm. It has an area with wider teeth and one with closer teeth, so you only need one comb for everything from detangling to cutting. This is the brown version of the ETB Hair wide cutting comb.

What it does for you

• It fits firmly in your hand because of its wide body.
• Detangle and cut with the same comb, thanks to the two tooth areas.
• Capture wide sections in one pass, thanks to its 22 cm length.
• It is easy to clean, as it is made of smooth silicone.

How to use it at home

1. On wet hair, detangle the lengths with the wider-toothed side, starting from the ends.
2. Divide the hair into sections and secure them with clips.
3. Turn the comb over to the closer-toothed side and smooth out the section you are cutting.
4. Hold the section between your fingers, cut, then move on to the next section.

For what hair type

For all hair types, for cutting and combing. The wide body is useful for medium and long hair. For fine contouring at the nape of the neck or around the ears, choose a narrower comb.

Specifications

What else you need

• Hair sectioning clips
• ETB Hair black cutting cape
• ETB Hair straight cutting comb
• ETB Hair strong-hold hair mousse

ProBeauty tip. Always detangle from the bottom up: first the ends, then the lengths, then the roots. Wet hair breaks easily if you start from the top while the knots are still there.

The Jaguar Pre Style Relax P 6.0-inch hairdressing scissors is the long version of the Relax P scissors: offset handle, polished finish, and micro-serrated edge. The longer blade cuts a wider section in one movement, useful for lengths and straight lines. The offset handle relieves strain on the arm, neck, and shoulder.

What it does for you

• Fewer snips on long hair: the 6.0-inch blade covers a wide section in a single closing.
• Less strain on the shoulder and neck: the offset handle's offset finger rings keep the hand in a natural position.
• Clean line, no stray hairs: the micro-serrated edge holds the hair in place.
• Precise cut: slightly convex blades with a 60° cutting angle.
• Withstands daily use: SOLINOX54 stainless steel, 54 HRC, with a VARIO screw adjustable with a coin.

How to use it at home

1. If your fingers wiggle in the finger rings, put on the sizing rings included in the box.
2. Check the action: hold the handle with your thumb and let the blade drop. It should glide smoothly, without falling on its own or getting stuck.
3. Wash and comb the hair, divide it into sections, and secure them with clips.
4. For lengths, open the blade almost all the way and close it completely in one movement. Short, repeated snips leave small steps in the line.
5. At the end, wipe the blades with a soft, dry cloth, then oil the screw. When the action feels dry, put a drop of oil on the screw and open it a few times.

For what type of hair and hairstyles

For medium and long hair, bobs and straight lines at the back, and larger hands. For bobbing and outlining, the long blade is harder to handle; choose the 5.5-inch Relax P instead. It is for right-handed use and does not thin the hair.

Specifications

What else you need

• Jaguar Pre Style Relax P 28 thinning scissors
• Jaguar straight cutting comb
• Pen-style scissors oil for precision care and professional performance
• Scissors case with 3 compartments
• Hair sectioning clips

ProBeauty tip. Check the action from time to time: hold the handle with your thumb and let the blade drop. If it moves stiffly, turn the screw slightly to the left and try again after each small turn.

Londa Professional Velvet Oil Hair Treatment 750 ml is the rinse-out treatment from the Velvet Oil range. It helps repair and revitalise hair, leaving it looking and feeling healthy. The 750 ml size is the same treatment Londa offers for salons.

What it does for you

• Well-nourished hair with a natural shine.
• Restored suppleness: the hair becomes soft to the touch again.
• Deep care, not just on the surface of the hair.
• Healthy-looking and feeling hair, immediately after rinsing.
• A short break of 5–10 minutes, easy to fit into your home routine.

How to use it at home

1. Wash your hair with Velvet Oil shampoo and towel-dry.
2. Massage the treatment into damp hair.
3. Leave on for 5–10 minutes.
4. Rinse thoroughly.
5. Finish with 1–2 pumps of light Velvet Oil on the lengths and ends, if you use it.

For what hair type

For hair that looks dry, dull or tired and needs nourishment and shine. On fine hair, use sparingly and focus on the lengths. If your hair is breaking or very weakened by bleaching, a rebuilding mask, such as Fiber Infusion, is more suitable.

Active ingredients

• Argan oil: the key ingredient in the Velvet Oil range, for nourished, supple and shiny hair.
• Vitamin E: complements argan oil in caring for the hair.

What else you need

• Velvet Oil shampoo with argan oil
• Light Velvet Oil 100 ml
• Protect It spray with heat protection

ProBeauty tip. The 750 ml size is the most advantageous if you have long hair or use it every time you wash. To avoid damaging it, divide your hair into four sections and apply the treatment section by section, from the mid-lengths to the ends.

Achieve uniform and luminous light shades with Yellow Blue Bleaching Powder 7 Levels, the ideal ally for professional bleaching techniques. Its innovative formula, enriched with anti-yellow pigments, nutritive Quinoa, and the soothing Aloetrix complex, is perfect for lightening hair by up to 7 levels, while keeping it protected, smooth, and easy to style.

🔵 What makes this bleaching powder special?
✔️ Controlled and uniform bleaching up to 7 levels – ideal for full or partial bleaching
✔️ Light blue powder texture – reduces unwanted yellow tones and ensures clear, cool results
✔️ Quinoa-enriched formula – protects the hair fiber and supports hair structure during bleaching
✔️ Aloetrix – aloe vera + wheat proteins for a soothing and protective effect on the scalp
✔️ 100% vegan formula – no animal-derived ingredients, gentle on hair and the environment

🌈 Suitable for:
• Full hair bleaching
• Color-removal washes
• Balayage, streaks, highlights, air-touch
• Fast or progressive salon techniques

🧴 Recommended use:
Mix the powder with the developer (peroxide) in a ratio of 1:1.5 to 1:2, depending on the chosen technique. Apply to dry hair and periodically check the process. Processing time may vary depending on hair structure and desired lift. Rinse thoroughly and follow with a mask or restorative treatment for optimal results.

💡 Professional tip:
✨ For a cool blonde without warm tones, use this blue powder in combination with a professional toner and post-bleaching conditioner.

📦 Generous 500g size – perfect for professional salon use or larger at-home treatments

💖 Choose Yellow Blue Bleaching Powder 7 Levels for safe, controlled, and gentle hair lightening. Whether you dream of a light blonde, a refined balayage, or a perfect base for pastel dye, this product guarantees professional results – without compromise!

Puring Richness Leave-in 2Phase 200 ml is the nourishing two-phase leave-in conditioner from the Richness line. It is ideal for dry, frizzy, and treated hair, especially fine hair. It detangles, nourishes, and hydrates, leaving hair full of life and radiant.

What it does for you

• Very easy detangling for fine and fragile hair.
• Weightless hydration, thanks to the light and balanced formula.
• Volume and lightness for delicate hair.
• Protection for hair stressed by chemical treatments and the weather.
• Radiant hair, with more vitality.

How to use it at home

1. Shake the bottle well.
2. Wash your hair and gently towel-dry it.
3. Spray onto the lengths and ends.
4. Gently massage and comb through.
5. Do not rinse. Dry and style as usual.

For what hair type

For fine and dry hair that has been chemically treated, gets tangled, and falls flat without volume. If you have thick and very dry hair, the Richness rinse-out conditioner and oil will nourish it more intensely.

Active ingredients

• Avocado: the key ingredient in the Richness line, it deeply nourishes dry and stressed hair.
• Almond oil: nourishes and adds shine to the hair.
• Wheat proteins: help fine hair look fuller and detangle easily.

What else you need

• Richness Nourishing Shampoo
• Richness Intensive Mask
• Richness Nourishing Conditioner
• Richness Hair Oil

ProBeauty Tip. On fine hair, spray more on the ends and very little towards the roots. Then dry with your head tilted forward to maintain volume. The fragrance is orange and green apple.

✨ Spectacular volume and long-lasting hold! ✨

Discover L’Oréal Professionnel Tecni.Art Volume Lift, an innovative professional foam that provides an instant lifting effect from the roots without weighing down the hair. Its lightweight formula gives hair natural volume and an airy texture, while maintaining the flexibility and healthy appearance of the strands.

🌟 Key Benefits:
✔ Amplified volume directly from the roots, without weighing down the hair
✔ Strong hold for long-lasting hairstyles
✔ All-weather resistance for a flawless look all day long
✔ Lightweight texture, preserving the hair fiber's suppleness and elasticity
✔ Ideal for all hair types, including fine or lifeless hair

🌀 How to use:
1️⃣ Shake the container well before use
2️⃣ Spray at the roots on damp or dry hair, section by section
3️⃣ Style your hair using a brush and a hairdryer for maximum volume effect
4️⃣ You can let your hair air dry for a looser, more textured look

💖 Ideal for:
✔ Fine or voluminous hair that needs extra support
✔ Creating hairstyles with natural volume and appearance
✔ People who want a strong hold without a rigid effect

📢 Add volume and texture to your hairstyle with L’Oréal Professionnel Tecni.Art Volume Lift – the secret to perfect styling, directly from the roots!

The ETB Hair 33 mm Ceramic Round Brush is a small-to-medium-sized brushing brush. Choose it for short and medium hair, for a bob, or for tighter curls than those created with large brushes. Dry and style at the same time, with a hairdryer in the other hand.

What it does for you

• Defined curls and turned-under ends, because it grips narrow sections and wraps them tightly.
• Faster drying through the large holes in the cylinder, through which the air passes.
• Even heat throughout the section, thanks to the ceramic-treated aluminum.
• Less frizz: negative ion-charged nylon bristles reduce frizz and static electricity.
• Heat-resistant bristles, which withstand the hot air from the hairdryer.

How to use it at home

1. On washed and towel-dried hair, apply heat protection and dry it with a hairdryer until it is almost dry.
2. Secure the top section of hair with clips and start with the bottom sections.
3. Lift the section at the root with the brush for volume, and direct the air from top to bottom.
4. Wrap the ends around the brush and hold them for a few seconds under hot air, then cool air.

For what hair type

For short and medium hair of any type, and for long bangs. You have more control over very short hair or short bangs with a 25 mm brush. For long hair, a 33 mm brush will not be enough, so choose a larger one.

Specifications

What else you need

• Stylesse Shield Smooth Heat Protection Spray
• ETB Hair Hair Clips
• ETB Hair 25 mm Round Brush
• ETB Hair Volume Dust
• ETB Hair Flexible Hold Hairspray

ProBeauty Tip. For a bob that turns inward beautifully, wrap only the last few centimeters around the brush. If you wrap the entire length, you will get a curl that does not sit well on short hair.

💖 Discover a new dimension of hair care with ETB Caresse Hydranourish Mask – a luxurious treatment created especially for revitalizing dry, dull, damaged, or unmanageable hair. Made in the heart of Italy 🇮🇹, this professional, vegan, SLS-free formula combines expertise and passion for beauty with precious active ingredients for a visible transformation from the first use. pH: 4.3–4.7

🌿 Key Ingredients:
🌱 Vegetable Keratin – strengthens the hair strand from within, restores elasticity, and prevents breakage. Hair becomes visibly more resistant, supple, and healthy.
🥥 Shea Butter – deeply moisturizes, smooths unruly strands, and forms a protective layer that prevents dryness and external aggressions.
🪔 Argan Oil – provides a boost of shine, smoothness, and intense hydration, while protecting hair against damage and dehydration.

✨ Remarkable Benefits:
✔ Intensely nourishes and regenerates the hair strand
✔ Restores suppleness, elasticity, and natural shine
✔ Ideal for dry, fragile, curly, or chemically treated hair
✔ Improves texture and facilitates styling
✔ 100% vegan, cruelty-free, clean and responsible formula
✔ Recommended for professional and home use

💡 How to use:
Apply the mask to clean, damp hair (after shampooing), from mid-lengths to ends. Leave it on for 5–10 minutes, then rinse thoroughly with lukewarm water. For spectacular results, use in conjunction with the Hydranourish Shampoo and Conditioner from the same range.

🌈 Treat your hair to an infusion of hydration and vitality! Choose ETB Caresse Hydranourish – the professional mask that transforms your daily care routine into a salon experience! 💆♀️✨💖

Olivia Garden Nano Thermic Ceramic + Ion Square Brush 40 mm with ceramic-coated barrel. Heats up faster and retains heat for superior and long-lasting hairstyles. Extra-large vents ensure greater airflow, thus reducing drying time. In addition, the technology adds shine and prevents frizz and static. For healthy and perfectly styled hair.
Key features
• Ceramic-coated barrel that heats up faster and retains heat
• Reduces drying time
• Adds shine to styled hair
• Gentle on hair and scalp

Discover the secret to flawless hair coloring results with the Framer Professional Hair Dye Mixer. It is the ideal choice for beauty professionals due to its exceptional performance and innovative design.

Why choose the Framar Professional Mixer?

• Superior Performance: Quickly and evenly mixes hair dye and bleach, ensuring a consistent texture.
• Hair Color Protection: The rubber material is designed not to affect hair color, unlike metal alternatives.
• Elegant and Functional Design: The stainless steel handle not only offers durability but also includes a practical hook to hang or attach the mixer exactly as you wish.
• Compact and Efficient: Reduced dimensions to save space, making it perfect for any beauty salon.
• Durable Construction: Built to last, ensuring a long-term investment in your professional equipment.

Discover why the Framar Professional Hair Dye Mixer is the perfect choice for beauty professionals who want to offer the best services and perfect results to their clients!

The Olivia Garden Nano Thermic Ceramic+Ion 45mm hairbrush features a ceramic-coated barrel that heats up very quickly and retains heat for a long time, to create spectacular and long-lasting hairstyles. Ionic technology and tourmaline hydrate the cuticle, provide more shine to the hair, and eliminate frizz. NanoThermic technology provides antibacterial protection, hair is healthier and easier to style. The Olivia Garden Nano Thermic Ceramic + Ion professional hairbrush has a new turbo barrel - extra-large vents for greater airflow, reduces drying time, faster styling. Heat-resistant bristles, their special wavy shape makes them even more heat-resistant. Unique bristle design - the tips of the bristles are rounded and polished to be gentle on the hair and scalp. The tail is detachable for hair sectioning, ergonomic handle for better comfort.

Schwarzkopf Professional Silhouette Styling Lotion 200 ml is the Flexible Hold styling spray from the Silhouette range. It provides flexible volume and bounce while caring for the hair. The hold is invisible and long-lasting, without weighing down the hair.

What it does for you

• Flexible volume and bounce for a hairstyle that moves.
• Cared-for hair while styling, not just held in place.
• Invisible, long-lasting hold without weighing down the hair.
• Natural shine and soft touch, with no stickiness or residue.
• Easy to brush out in the evening.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Spray the lotion directly onto damp hair.
3. For more volume, spray directly onto the roots as well.
4. Dry your hair with a hairdryer and brush to give it the desired shape.

For what hair type

For everyday styling when you want volume and a hairstyle that moves naturally. The brand makes the flexible hold with lightweight formulas, so it also works on fine hair that gets flat quickly. If you need a hairstyle that doesn't give way at all, choose a Silhouette Super Hold product.

Active ingredients

• Micro-fine film formers: purified ingredients that form a fine film on the hair for invisible hold without weighing down the hair.

What else you need

• Silhouette Flexible Hold Hairspray for finishing
• Silhouette Flexible Hold Mousse
• Flat drying brush
• Bonacure Volume Boost Shampoo for fine hair

ProBeauty tip. Lift the strands at the crown with the brush and point the hairdryer at the roots during the first few minutes of drying. The lotion sets the shape in which the hair is dried, and a root dried upwards stays voluminous all day.

🌟 10 benefits in a single product for perfectly renewed hair! 🌟

L'Oréal Professionnel Absolut Repair 10-in-1 is a multifunctional treatment oil, enriched with wheat germ and the powerful Gold Quinoa + Protein complex, specially designed to repair, nourish and protect damaged hair. With a lightweight formula that doesn't weigh hair down, this treatment provides shine, smoothness, and protection against external aggressors.

💛 The 10 key benefits:
✔ Deep nourishment and hair fiber restoration
✔ Intense repair for damaged hair
✔ Softness and suppleness
✔ Soft and silky hair to the touch
✔ Easy detangling and reduced frizz
✔ Intense hydration without greasiness
✔ Ease of styling and heat protection
✔ Spectacular shine for a healthy look
✔ Protective shield against external factors
✔ Smoothing and discipline for unruly strands

How to use:

1️⃣ Apply 1-2 sprays to damp, towel-dried hair
2️⃣ Distribute evenly through lengths and ends
3️⃣ Do not rinse – leave in and style hair as desired

✨ Perfect for all hair types, providing hydration, protection, and extra shine! ✨

Professional shampoo with a delicate formula and argan oil scent, designed for gentle cleansing of colored hair. It revitalizes the hair fiber and gives it shine, intensely nourishing it from root to tip thanks to its provitamin B5 content. It protects color and maintains its intensity for a long time. It is suitable for daily use.
Application: apply to wet hair and massage until a dense lather is formed, then rinse thoroughly with water.

L'Oréal Professionnel Vitamino Color Mask for Color-Treated Hair is the mask from the Série Expert Vitamino Color range. It provides intense protection and repair without weighing hair down. It has a gel texture and is made for sensitive colors that fade quickly.

What it does for you

• Color protected against oxidation, fading, and pigment runoff during washing.
• Strengthened, nourished, and soft hair, without feeling weighed down.
• Repairs damaged areas of the color-treated hair strand and coats them in a lightweight film that protects it from daily wear and tear.
• Resistance from roots to ends, for vibrant color.
• Gentle care, suitable even for the most sensitive colors.

How to use it at home

1. Wash your hair with Vitamino Color shampoo and squeeze out excess water.
2. Apply the mask to clean, wet lengths and ends.
3. Leave it on for 3 minutes.
4. Rinse thoroughly, then follow with the 10-in-1 spray, if you use it.

For what hair type

For sensitized, highlighted, or weakened color-treated hair. The gel texture is lightweight, so it also works on fine hair. If you have thick color-treated hair and want a rich, creamy mask, look at the Vitamino Color Spectrum mask. The mask does not neutralize yellow tones.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of the color-treated hair strand.

What else you need

• Vitamino Color Shampoo for Color-Treated Hair
• Vitamino Color 10-in-1 Leave-In Spray
• Vitamino Color Conditioner 200 ml
• Vitamino Color Shampoo and Mask Set

ProBeauty Tip. Squeeze excess water out of your hair before applying the mask. On hair that is too wet, the gel texture becomes diluted and does not reach the lengths well. Then comb through with a wide-tooth comb to distribute it all the way to the ends.

The ETB Hair 350 ml Black Dye Bowl is the plastic bowl you use to mix hair dye with developer or bleach before applying it. It holds 350 ml, enough to prepare the mixture for a full head of hair. You can dip your brush directly into it to pick up the product.

What it does for you

• Mix cleanly in a bowl designed for hair dye, not a kitchen mug.
• Holds the entire mixture: 350 ml, enough for a full head of hair or bleaching.
• Easily pick up the product with your brush directly from the bowl.
• The plastic washes quickly after each use.
• The black color helps you distinguish it from other bowls if you are working with multiple mixtures.

How to use it at home

1. Place the bowl on a flat surface covered with a paper towel.
2. Add the hair dye and developer in the amounts specified in the hair dye instructions. For accuracy, weigh them directly in the bowl.
3. Mix with the brush until you have a smooth, lump-free cream.
4. After dyeing, wash the bowl with water and a little shampoo and let it dry.

What it is for

For mixing hair dye, toner, or bleach at home or in a salon. It is a reusable plastic bowl. ETB Hair offers it in three colors: purple, black, and white, all 350 ml. If you are working with multiple mixtures at once, such as roots and lengths, use a different color for each.

What else you need

• ETB Hair Colorverse Hair Dye
• ETB Hair 6% 20 vol Oxidizing Cream
• ETB Hair Dye Brush
• ETB Hair Glass Digital Scale
• Black Nitrile Gloves M, 100 pcs

ProBeauty Tip. It is difficult to see how well a dark dye has been mixed in the black bowl. Mix more than you think you need to and check the brush to make sure there are no streaks.

Londa Professional Visible Repair Salon Treatment 750 ml is the salon treatment from the Visible Repair range. With panthenol, it deeply repairs damaged hair and gives it strength and care from within. Hair remains softer and shinier.

What it does for you

• Deep repair for damaged hair, with an immediate effect.
• Stronger hair strand, cared for from within.
• Softer and finer hair to the touch.
• Visible shine on lengths and ends.
• Reconstructed hair strand structure, with silk extract and almond oil.

How to use it at home

1. Wash hair with Visible Repair shampoo.
2. Towel-dry hair so that it remains only damp.
3. Distribute the treatment on lengths and ends.
4. Leave it to work for 5–10 minutes.
5. Rinse thoroughly.

For what type of hair

For hair damaged by bleaching, repeated dyeing, permanent or flat-ironing, which feels rough and breaks. It is best suited for long hair, where a small jar runs out quickly. If the hair is only dry, without being damaged, the Deep Moisture mask is the lighter choice.

Active ingredients

• Panthenol: the ingredient named by Londa for this treatment; it gives the strand strength and care from within.
• Silk extract: the ingredient from which the Visible Repair range stems, for a smoother and silkier strand to the touch.
• Almond oil: nourishes damaged lengths and helps them look shinier.

What else you need

• Visible Repair shampoo for damaged hair
• Visible Repair leave-in conditioner
• Visible Repair conditioner 250 ml
• Visible Repair intensive mask 200 ml

ProBeauty tip. Take the treatment from the jar with a clean and dry hand, not with a wet hand from the shower. Water getting into the jar spoils the product faster.

💆♀️ Say goodbye to frizzy hair and enjoy professional smoothness with Yellow Professional Liss Smoothing Shampoo – the essential first step in your anti-frizz routine! This delicate, sulfate-free (SLES/SLS free) shampoo is specially formulated to gently yet effectively cleanse, leaving hair soft, smooth, and easy to style.

🌿 Its innovative formula, enriched with Keraveg and amaranth, deeply smooths and nourishes even the most rebellious strands, preparing hair for salon smoothing treatments or easy styling at home.

🌟 Key Benefits for Your Hair:
🌬️ Anti-frizz effect – controls rebellious hair and prevents static
💧 Gentle and effective cleansing – sulfate-free, also ideal for chemically treated hair
🌿 Active botanical ingredients – Keraveg and amaranth extract for smoothness and protection
🧴 Silky and disciplined hair after every wash
✨ Prepares hair for the Liss conditioner or mask – for salon results

✔ Recommended for:
✔ Frizzy, porous, rebellious, or unruly hair
✔ People looking for a gentle SLS/SLES-free alternative
✔ Maintaining the results of professional smoothing treatments

🧴 How to use:
Apply to wet scalp and hair. Gently massage and rinse thoroughly. Repeat if necessary. For a complete anti-frizz effect, follow with Liss Smoothing Conditioner or Liss Smoothing Mask.

💫 Choose Yellow Professional Liss Smoothing Shampoo and enjoy impeccable smoothness, without aggression to your hair! Your hair deserves a gentle yet powerful cleanse – smooth, soft, and ready to admire!

Used together with Schwarzkopf Professional Igora Royal hair dye. Oil developer that provides extra care and long-lasting results.

Mix in a 1:2 ratio, apply to hair, and leave for 5-20 minutes.

Silky Web Modeling Paste 100ml
A modeling paste that helps create spiderweb-like, very tousled, or aerodynamic hairstyles, according to individual preference. Provides strong and long-lasting hold.

Nook Magic Argan Oil Secret Potion is an instant regenerating treatment specially formulated to treat colored and damaged hair. This lotion creates a delicate foam when it comes into contact with water, regenerating and mineralizing the hair fiber.

Key Features:

Instant Regenerating Treatment: Designed to instantly regenerate damaged hair.
Foams on Contact with Water: Transforms into a delicate foam when it comes into contact with water.
Mineralizes Hair Fiber: Provides beneficial mineralization to the hair fiber.
Seals Hair Cuticle: Helps seal the hair cuticle for a smoother surface.
Restores Hair Shaft: Contributes to the restoration of the hair's internal structure.
Residue-Free: Rinses easily, leaving no residue on the hair.

How to Use:

1. Apply to damp hair.
2. Massage along lengths and ends.
3. Leave on for 5-10 minutes.
4. Rinse thoroughly.

💛Restore strength, elasticity, and shine to your blonde hair with BLONDME Bondfinity Repair Oil – a professional elixir that provides proactive and permanent repair, even after a single use. Formulated with state-of-the-art BONDFINITY technology, this oil rebuilds the internal structure of the hair, retains natural keratin, and makes it up to 20 times more resistant.

Its lightweight texture smooths porous hair, providing a radiant shine, 24-hour frizz control, and heat protection up to 230°C. Ideal for daily use or as an overnight treatment, the oil works effectively without weighing down hair or leaving residue.

✨ Key benefits:
• Reconstructs internal bonds of blonde hair
• Prevents keratin loss and strengthens hair structure
• Hair becomes up to 20x stronger after just one application*
• Provides intense hydration, smoothing, and shine
• Complete frizz control for 24 hours
• Heat protection up to 230°C – ideal for blow-drying, flat ironing, or curling
• Can be applied day or night for intense overnight regeneration
• Suitable for dry, porous, bleached, or unruly hair

🔬 BONDFINITY™ Technology:
Recreates the strongest bonds in the hair shaft – covalent bonds, which fix the hair's own keratin into its internal structure. This makes hair more elastic, more resistant, and visibly healthier.

🧴 How to use:
Apply a small amount to damp (towel-dried) or dry hair, focusing on lengths and ends. Do not rinse.

💫 BLONDME Bondfinity Repair Oil – Liquid luxury for impeccable, strong, and protected blonde hair.
#BLONDME #Bondfinity #RepairOil #BlondeRepairOil #HeatProtection #FrizzControl

Indola Color Style Mousse Copper 200 ml is a temporary color mousse that gives you copper highlights and styles your hair in one step. It is a ready-to-use mousse with direct pigments that gradually fades with washing. Choose it when you want to warm up or refresh a red shade without using permanent dye.

What it does for you

• Instant copper highlights, without an oxidant and with no commitment.
• Refreshes a red or copper shade that has faded between two colorings.
• Volume with light, natural hold if you leave it in your hair. The formula does not leave a sticky residue.
• Protects your hair when blow-drying and leaves it feeling nourished.
• Can be mixed with other Color Style Mousse shades to create the perfect highlight for your hair.

How to use it at home

1. Wash your hair and towel-dry it thoroughly. Put on gloves.
2. Shake the bottle well and hold it upside down when dispensing the mousse.
3. Apply the mousse evenly by hand, with a comb or brush, away from the scalp.
4. For volume and light hold, do not rinse: dry and style as usual.
5. For color without hold, distribute an appropriate amount through the lengths and ends of the hair, leave on for 10 minutes, and rinse with warm water.

For what hair type

For red, copper, or blonde hair that you want to warm up for a short time. It is also suitable for maintaining color at home between salon visits. It does not cover white hairs or lighten the color. Do not use if you have an irritated scalp or have ever had a reaction to hair dye.

What else you need

• Color Style Mousse, all 15 shades
• Color Shampoo for color-treated hair
• Color Conditioner for color-treated hair
• Strong Mousse for stronger hold
• Nitrile gloves, size M

ProBeauty tip. First, test a small section of hair at the nape of your neck to see how intense the copper shade will appear on your color. Then apply to all your hair, keeping it one finger's width away from the scalp to avoid staining your skin.

Discover Schwarzkopf Professional Osis Lightweight Hold Air Whip 200ml, a revolutionary hair mousse that provides flexible and lightweight hold for impeccable, voluminous hairstyles. This multi-functional formula can be applied in multiple layers without leaving a sticky or heavy feeling on the hair.

The benefits of Air Whip include:

Flexible Hold: Ensures a light and flexible hold, allowing for restyling without restricting the hair's natural movement.
Hair Hydration: Its moisturizing formula cares for and nourishes the hair, giving it a healthy and shiny appearance.
Adds Volume: Gives hair volume and fullness, for a spectacular and lively hairstyle.
Thermal Protection: Protects hair from heat generated by styling tools, thus preventing damage and excessive drying of the strands.
Versatile Use: Can be applied to both wet and dry hair to achieve personalized results according to your preferences.

Simple and Effective Way to Use:
Shake: Shake well before use to activate the formula.
Application: Apply to damp hair in sections, distributing evenly from roots to ends.
Drying and Styling: Blow-dry your hair and style as desired to achieve your preferred hairstyle.
Reapply for Definition: For more accentuated curl definition, the product can be reapplied to dry hair.
Transform your hairstyle with Schwarzkopf Professional Osis Lightweight Hold Air Whip 200ml and enjoy voluminous, shiny, and easy-to-style hair!

Gift Box

It is an empty cardboard box for gifting or storing products.

Dimensions:

Height: 25cm

Width: 22cm

The ETB Hair Universal Silicone Comb is the comb you'll reach for for almost anything: detangling, cutting, or styling. It has a wide-tooth section and a fine-tooth section. ETB makes it antistatic, flexible, and resistant to high temperatures up to 230°C.

What it does for you

• One comb for your entire routine: the wide teeth detangle, while the fine teeth smooth and section the hair.
• Less hair breakage, as the teeth glide easily through the hair.
• No static, thanks to the antistatic silicone.
• Use it with heat styling tools without it losing its shape.
• Gentle on the scalp, with smooth teeth.

How to use it at home

1. After washing, apply a leave-in conditioner and detangle with the wide-tooth side, working from the ends upwards.
2. For cutting, turn the comb over to the fine-tooth side and section the hair.
3. When styling, hold the section of hair with the comb in front of the dryer or flat iron.
4. Clean it with water and a little shampoo after use.

For what hair type

For all hair types, from short to long. It's a great choice if you want just one comb in the bathroom. For parting and fine sectioning, a finishing comb with a tail will be more helpful.

Specifications

What else you need

• ETB Hair Stylesse Shield Smooth Heat Protection Spray
• Hair Sectioning Clips
• ETB Hair Caresse Mist Moist Fusion Leave-In Conditioner Spray
• ETB Hair Black Cutting Cape

ProBeauty Tip. Keep the universal comb in the bathroom next to your conditioner. Detangling immediately after a shower with the wide teeth will save you a lot of styling time.

🌟Indulge your blonde hair with premium, smart care! BLONDME Bond Repair Brightening Shampoo from Schwarzkopf Professional is more than just a shampoo – it’s a complete treatment that cleanses, brightens, and reconstructs blonde hair, repairing damage equivalent to two bleaching treatments right from the first use.

Formulated with revolutionary BOND REPAIR TECHNOLOGY, this shampoo creates a network of ionic and hydrogen bonds in the hair, strengthening it from within and reducing breakage by up to 80%. Additionally, almond oil and white tea extract provide an antioxidant effect and instant softness, restoring blonde hair's natural shine and suppleness.

💛 Key benefits:
• Gently cleanses, without drying or damaging the hair
• Removes residue, pollutants, and dullness
• Visibly brightens blonde hair, providing a healthy shine
• Fortifies the internal structure of the hair
• Reduces breakage by up to 80%
• Protects against external aggressors – lotus leaf effect
• Lightweight texture, ideal for daily use

🔬 Advanced technology:
• Bond Repair Technology – strengthens hair by creating internal bonds
• Almond oil – nourishes and repairs porous hair
• White tea extract – powerful antioxidant that provides protection and vitality

🧴 How to use:
Apply to wet hair, massage gently for 1 minute, and rinse thoroughly. Can be used daily.

✨ BLONDME – The ultimate expert in blonde hair care.
Cleanse. Repair. Brighten. For vibrant and healthy blonde hair every day!
#BondRepair #BLONDME #BlondeCareAuthority

Set of 500 Framar Star Struck Silver Hair Foils

Discover the new Schwarzkopf Professional Osis Freeze Pump Strong Hold Hairspray 200ml, an innovation in hair styling. This liquid hairspray offers a strong and long-lasting hold without weighing down or stiffening the hair. Formulated as a non-aerosol spray with ultra-fine particles, it is easy to apply and leaves no unpleasant residue.

The benefits of Freeze Pump hairspray are essential for an impeccable hairstyle:

Strong Hold: Ensures a strong and long-lasting hold, so you can enjoy the perfect hairstyle throughout the day.
UV Protection: Contains UV protection, thus shielding hair from the harmful effects of solar radiation.
Non-Aerosol Spray: The non-aerosol formula allows for even and precise product distribution, without weighing down or making hair sticky.
Easy to Remove: Can be easily removed by simple brushing, without leaving residue or a stiff feeling.
Simple and Effective Way to Use:

Application: Spray from a distance of approximately 30cm onto dry hair.
Styling: Style your hair as desired, making sure to fix every detail of your hairstyle.
Finishing: For a long-lasting hold, lightly spray onto already styled hair.
Enjoy an impeccable hairstyle, protected against UV rays with Schwarzkopf Professional Osis Freeze Pump Strong Hold Hairspray 200ml.

ETB Hair Medium Curved Detangling Brush is a vented brush with a curved body, designed to detangle and dry hair at the same time. It has boar bristles and ionized nylon bristles. Its label reads Detangling Curved Vent Brush Medium.

What it does for you

• You reach more hair with each pass, because the curved shape follows the roundness of the head.
• Fast and even drying: the vented body lets air circulate without overheating the hair.
• The hair becomes smooth and shiny thanks to the boar bristles.
• Detangling without static: the nylon bristles are ionized and antistatic.
• It does not tire the hand, it is a very light brush.

How to use it at home

1. Towel-dry the hair and apply a leave-in spray or heat protection.
2. Detangle the ends with the brush, then the lengths.
3. Turn on the dryer and brush the hair from the roots to the ends, with the air in the same direction.
4. Continue until the hair is dry, section by section, first underneath, then on top.

For what type of hair

For short and medium hair, straight or wavy, that you want to dry quickly and smoothly. For long and thick hair, you work faster with the large size. It does not give curls or rounded volume like a round brush.

Specifications

What else you need

• Stylesse Shield Smooth heat protection spray
• Caresse Mist Moist Fusion leave-in spray conditioner
• ETB Hair sectioning clips
• ETB Hair Melt&Seal smoothing serum
• ETB Hair paddle brush size M

ProBeauty tip. If you don't have time for brushing with a round brush, dry the hair with the curved brush from the roots down. It comes out smooth and shiny, in half the time.

This mask is designed to control frizzy and porous hair, taming and intensely nourishing the hair strands. With a unique blend of natural olive oil extracts and keratin, the mask helps to discipline hair, reducing volume and leaving it silky, shiny, and completely hydrated.

Key Benefits:

• Disciplines frizzy and porous hair: Controls volume and texture for more manageable hair.
• Natural active extracts: Olive oil and keratin penetrate the hair to provide deep hydration and protection.
• Hair becomes soft and shiny: Delivers a healthy and lustrous appearance without weighing hair down.
• Deeply hydrates: Olive oil and keratin nourish hair from roots to ends.
• Controls volume: Helps control excessive volume, providing a more uniform and beautiful hairstyle.

How to Use:

1. Application: After shampooing, apply a sufficient amount of mask to damp hair, focusing on lengths and ends.
2. Leave on: Allow the product to act for a few minutes to let the active ingredients take effect.
3. Rinse: Rinse thoroughly with plenty of water.
4. Drying: Dry your hair as desired, achieving disciplined and shiny hair.

Puring Smoothing Disciplining Mask – The perfect solution for frizzy and unruly hair! 💧✨

It is an oil-based treatment that nourishes and hydrates dry and treated hair. It contains avocado and almond oil extracts and active ingredients that give dry hair strength. It deeply moisturizes and protects hair from free radicals. Hair becomes extremely soft and silky without weighing it down. It has an anti-static effect and contains a UV filter.

Features:

-nourishes and moisturizes

-suitable for dry and chemically treated hair

-natural active extracts

-protects hair from free radicals

-hair becomes soft and full of shine

-does not weigh down hair

-contains UV filter

-anti-static effect

How to use: Apply to lengths and ends and dry/style as usual. No rinsing required.

Professional Treatment for Volume Matrix Total Results High Amplify Wonder Boost

Matrix Total Results High Amplify Wonder Boost is a professional treatment specially designed to provide long-lasting root volume or overall volume. With a high-precision directional applicator, this product builds volume without weighing down the hair and offers flexible hold.

Benefits

• Root Volume: Increases volume directly at the roots of the hair.
• Long-lasting Result: Ensures volume that lasts all day.
• High-Precision Spray Nozzle: Easy and precise application for optimal results.
• Light Hold: Provides flexible hold without weighing down the hair.

How to Use

1. Application: Spray the product onto damp or dry hair, directing the applicator close to the scalp.
2. Drying: Blow-dry your hair or let it air dry naturally.
3. Styling: Style your hair as usual.

Kallos Latte is a creamy mask with milk protein extract. Thanks to the nourishing proteins, hair becomes shiny and soft. Kallos recommends it especially for stressed and chemically treated hair, meaning dyed, bleached, or permed.

What it does for you

• Shiny hair after every application.
• Soft hair to the touch.
• Nourishes the hair strand with milk proteins.
• Care for chemically treated hair, after dyeing or perming.

How to use it at home

1. Wash your hair with a shampoo for dry or chemically treated hair.
2. Towel-dry your hair.
3. Apply the mask to the lengths and ends.
4. Comb through with a wide-tooth comb.
5. Leave it on for a few minutes, then rinse thoroughly.

For what type of hair

For stressed hair: dyed, bleached, permed, or frequently dried with hot air. It is useful when hair has become rough and dull. For fine hair, use a small amount, only on the lengths. If you have natural, healthy hair, a regular conditioner is enough. The 275 and 800 ml jars contain the Kallos Latte mask. The 1000 ml version is the Serical Crema al Latte cream, with milk proteins: for it, follow the instructions on the jar.

Active ingredients

• Milk proteins: nourish the hair strand and give it shine and softness.

What else you need

• Kallos Egg Shampoo for dry and normal hair
• Kallos KJMN Nourishing Shampoo
• Kallos KJMN Serum for dry ends

ProBeauty Tip. After perming or bleaching, let your hair rest from hot air for a few days and use the mask when washing. The hair strand recovers more easily.

Indola Cream Developer Oxidant cream 9% 30 vol 1000 ml is Indola's oxidant for lifting color. With PCC dye, it lifts by 2–3 levels. You can also use it with Blonde Expert Highlifts, PCC Smart Lift, and Lightener bleaching powder.

What it does for you

• Lifts 2–3 levels with PCC shades.
• Lifts 3–4 levels with Blonde Expert Highlifts shades.
• Up to 3 levels with PCC Smart Lift, lifting and toning in one step.
• One extra level with Crea-Mix 0.00, mixed with a PCC shade.
• Smooth, detangled hair thanks to the conditioning ingredients in the cream.

How to use it at home

1. Put on gloves and prepare the mixing bowl and brush.
2. With PCC, mix 1:1: the 60 ml tube with 60 ml of oxidant. Apply to dry, unwashed hair and leave for 40 minutes on the first coloring.
3. With PCC Smart Lift, also 1:1, leave for 45 minutes.
4. With Crea-Mix 0.00, mix PCC, 0.00, and oxidant in a 1:1:2 ratio, for example 20 g, 20 g, and 40 g.
5. With Lightener or Ultra Cool Booster on levels 5.0–3.0, use the ratio from the product instructions and do not apply to the scalp.

For what hair type

For natural hair that you want to lift by a few levels or bring towards blonde. It is not for refreshing dyed lengths, where you need 2%. For 4–5 levels with Highlifts, Indola recommends 12%.

What else you need

• Indola PCC permanent hair dye
• PCC Smart Lift lifting hair dye
• Blonde Expert Highlift hair dye
• Blonde Expert Lightener 9+ bleaching powder
• Crea-Mix 0.00 mixer for one extra level
• Indola mixing bowl

ProBeauty tip. On the first coloring with 9%, follow Indola's order: first the lengths and ends, and the roots only after 10 minutes. This way, the roots will not turn out lighter than the rest of the hair.

The ETB Hair 25 mm ceramic round brush is the smallest round brush in the ETB Hair range. It is the tool for details: the fringe, short hair, small curls, and areas around the face. You use it with a hairdryer to dry and style at the same time.

What it does for you

• Total control over the fringe and short hair, because it grips small sections, close to the roots.
• Small curls and tight waves while drying the hair.
• Heat is distributed evenly on the ceramic-treated aluminum cylinder.
• Air passes through the brush, through the large holes in the cylinder, so the hair dries faster.
• Hair without static electricity, thanks to the negatively charged ion nylon bristles.

How to use it at home

1. First, dry the hair with a hairdryer until it is slightly damp.
2. For the fringe, place the brush underneath, at the roots, and pull it down with the air directed from above.
3. For curls, wrap a thin section around the brush, heat it, then let it cool.
4. Remove the brush by rotating it in the opposite direction, so you don't undo the curl.

For what type of hair

For fringes, short cuts, pixies, and short men's hair with length at the top. It is also good as a second brush, for finishing around the face. On medium and long hair, you work faster with 43 or 53 mm.

Specifications

What else you need

• Stylesse Shield Smooth heat protection spray
• ETB Hair hair clips
• ETB Hair 33 mm round brush
• ETB Hair hairspray with flexible hold
• ETB Hair finishing comb with needle

ProBeauty tip. Dry the fringe first, while it is still damp. If it dries on its own, it takes its shape and is much harder to straighten afterwards.

Indola Flexible Hair Spray Fixative 500 ml is the hairspray for styles that need to stay in place but look natural. It has a very fine spray, dries quickly, and provides flexible hold that lets the hair move freely. Plus, it protects hair from heat up to 230°C.

What it does for you

• Flexible hold with a natural look: you can still style your hair with your fingers after spraying it.
• The hair moves freely, without that stiff hairstyle feeling.
• Heat protection up to 230°C.
• Dries quickly and distributes evenly thanks to the very fine spray.
• Brushes out easily, without unpleasant residue.
• It holds the style even in high humidity, says Indola. The formula is vegan.

How to use it at home

1. Style your hair however you like and let it cool.
2. When setting a strand or curl, spray from at least 15 cm away.
3. For the whole hairstyle, hold the bottle 30 cm away and spray evenly.
4. If you want more hold, apply another thin layer over the first.

For what hair type

For any hair type and for anyone who wants a hairstyle that stays in place but looks natural: loose waves, flat-ironed hair, loose ponytails or buns. It is not the right hairspray if you need an elaborate hairstyle to stay completely still all day; in that case, choose a strong-hold hairspray.

What else you need

• Thermal Protector, before blow-drying and flat-ironing
• Light Mousse, for natural volume
• Glaze It Up Shine Spray
• Hydrate Shampoo, for dry hair

ProBeauty Tip. For a fringe that stays in place without looking glued on, spray the hairspray onto a small brush and run it through the fringe. Get hold only where you need it, without a visible layer.

Redefine your hair care routine with ETB Caresse No-Yellow Toning Shampoo – the professional toning shampoo designed to effectively eliminate unwanted yellow tones and restore a cool, ash-blonde and sophisticated look to blonde, bleached, or gray hair! 💜

Formulated in the heart of Italy and inspired by the expertise of beauty professionals, this shampoo contains an innovative combination of hyaluronic acid, peptides, and ceramides, which nourish and repair the hair strand from the inside out.

🌟 Key benefits:

• Neutralizes yellow tones and refreshes cool shades of blonde, gray, or silver
• Deeply hydrates thanks to hyaluronic acid, for soft and supple hair
• Strengthens the hair strand with the help of peptides – goodbye split ends!
• Protects and rebuilds the hair's natural barrier thanks to ceramides
• Vegan, cruelty-free, and pH-balanced (5.0-5.2) formula

Ideal for bleached, platinum blonde, white, or gray hair, this shampoo transforms a dull appearance into a luminous, cool, and vital look. Used regularly, you will achieve a dream blonde – clear, elegant, and healthy! 🌬️✨

🧤 How to use:

Apply to wet hair, massage gently, and leave on for 1-5 minutes (depending on the desired tone intensity). Rinse thoroughly. For WOW results, use with Caresse No-Yellow Toning Mask.

💎 Discover the secret to salon-quality blonde hair, right at home!
🌿 Be part of a sustainable movement: clean formulas, fabulous results.
💖 Transform your hair. Transform your mood.

💡 PRO Tip: For a complete result and long-lasting cool tones, use the ETB Caresse No-Yellow Toning Mask immediately after shampooing. This intensifies the anti-yellow effect, provides extra hydration, and helps cool pigments adhere better to the hair shaft. Plus, it leaves your hair incredibly soft and easy to style. ✨

Olivia Garden Carbon + Ion ST2 Finishing Comb 22cm

Carbon Technology
Very rigid
Lightweight
Unbreakable (does not break easily)
Smoothes hair
Ionically charged bristles
Adds shine and luster
Restores hair balance
Heat resistance up to 220 degrees C

Nook Magic Argan Oil Extra Volume Conditioner. For fine, frizzy, and stressed hair. Strengthens and revitalizes dry and stressed hair, protects it against dehydration, restoring its elasticity and resistance. Restores vitality and shine to rebellious fine hair, making it easier to style. Eliminates frizz, instantly detangles, making hair easier to comb. Leaves hair shiny and light, without weighing it down. How to use: Apply to washed, towel-dried hair along its length, leave on for a few minutes, then rinse.

Schwarzkopf Professional BlondMe Premium Developer 2% 7 vol 1000 ml is the gentlest cream developer in the BlondMe range. Use it for toning with Glow Toner and for bleaching when you want maximum control and a little lift. The one-liter bottle is for those who tone often.

What it does for you

• Activates Glow Toner in equal parts for brush application.
• Gives you time to control the process, making it ideal for fine touch-ups.
• Works with the Bleach & Tone additive too.
• The creamy texture creates a thick mixture that stays on the brush.

How to use it at home

1. For Glow Toner: mix 1:1 and apply to bleached, washed, and towel-dried hair.
2. Leave the toner on for 10 minutes, up to 20 minutes for a more intense result, then rinse until the water runs clear, without shampoo.
3. For bleaching: mix with Premium Lightener 9+ in a ratio of 1:1.5 to 1:2.5 and apply to dry, unwashed hair.
4. Check a strand every 5 minutes and leave on for no more than 45 minutes, without heat.
5. Rinse thoroughly and finish with BlondMe Bond Repair sealing conditioner.

For what hair type

For already bleached hair that you want to tone and for light bleaching on any base. It is not suitable if you want to go from brunette to light blonde: in that case, you need 6% or 9%. It is not used with Clay powder.

What else you need

• BlondMe Glow Toner 60 ml
• BlondMe Premium Lightener 9+ 450 g powder
• BlondMe Bleach & Tone additive
• Mixing bowl
• Hair dye brush
• BlondMe sealing conditioner, after toning

ProBeauty tip. Don't choose 2% just because it is the gentlest. The developer is chosen based on the BlondMe product you are working with and the result you want to achieve; for toning with Glow Toner, 2% is the right choice, and the one-liter bottle helps if you tone often.

Schwarzkopf Professional trainer tip. With Glow Toner, respect the 1:1 ratio and apply to already bleached, towel-dried hair, monitoring the result in the mirror between 10 and 20 minutes. Always choose the developer based on the BlondMe product and the result you want to achieve, not just how gentle you want it to be.

BLONDME Premium Developer 9% (30 Vol) from Schwarzkopf Professional is specially created to provide maximum performance in professional bleaching services and intense blonde lightening. Formulated to work in perfect synergy with the BLONDME range, this developer ensures even results, optimal control, and a clear, bright blonde.

Its advanced formula is enriched with plant-derived Glyceryl Stearate, an ingredient that helps protect the hair fiber during the chemical process, maintaining hair strength. The texture facilitates precise, stable application, without slipping or swelling of foils, making it ideal for advanced blonde techniques.

Weight: 1000 ml

Key benefits:

• Professional Developer 9% (30 Vol) – for intense and effective lightening
• Specially formulated for BLONDME Schwarzkopf Professional products
• Ensures high performance and even results
• Contributes to maintaining hair integrity during bleaching
• Precise application, without leaks or foil slippage
• Suitable for various professional lightening and coloring techniques

Recommended for:

• Professional bleaching and advanced lightening
• Intense blonde techniques (highlights, balayage, full bleaching)
• Exclusively for professional salon use

Choose BLONDME Premium Developer 9% 30 Vol Schwarzkopf Professional for impactful results, full control, and a strong, clear, and even blonde.

✨ The Londa TonePlex Coffee Brown mask is the ideal solution for refreshing and caring for brown shades, while neutralizing unwanted orange and red tones. Thanks to ProPlex technology and malic acid content, this mask not only intensifies color but also strengthens the hair strand, leaving it healthier and shinier.

🌿 Benefits of Londa TonePlex mask:
✔ Intense color revitalization – more vibrant and cooler brown shades
✔ Anti-orange & anti-red effect – neutralizes unwanted tones
✔ Strengthens hair structure – thanks to ProPlex technology and malic acid
✔ Suitable for natural and colored hair
✔ Gentle formula – no peroxide, ammonia, silicone, or animal-derived ingredients

📌 How to use:
1️⃣ Apply to damp hair, distributing evenly.
2️⃣ Comb through for complete coverage.
3️⃣ Leave on for up to 10 minutes for optimal results.
4️⃣ Rinse thoroughly. The more often you use it, the more intense the effect.

💆‍♀️ Londa TonePlex Coffee Brown – Refresh your color and care for your hair in one step! 💖✨

Transform fragile and dehydrated hair into a revitalized mane with Illumyna Repair Mask, an intensely regenerating mask formulated with premium ingredients such as ceramides, collagen, and cashmere proteins. It repairs and nourishes the hair strand, giving it a radiant appearance and a silky texture.

Key benefits:

• Deep regeneration: Repairs the structure of damaged hair, helping to restore its integrity.
• Intense hydration: Fights dehydration, providing increased elasticity and reducing breakage caused by dryness.
• Silky texture and shine: Leaves hair soft, shiny, and easy to style, creating a protective barrier against external factors.

Active ingredients:

• Ceramides: These essential lipids maintain hair health, reducing dryness and improving elasticity. They repair damage caused by heat and chemicals, protecting hair against external aggressors.
• Collagen: Deeply nourishes, strengthens, and restructures fragile hair, combating frizz and providing a healthy and shiny appearance.
• Cashmere proteins: Form a protective layer on the hair shaft, increasing resistance and elasticity without weighing it down. Gives hair a smooth texture and luxurious softness.

How to use:

1. After shampooing, apply the mask evenly to washed and towel-dried hair, focusing on lengths and ends.
2. Leave on for 3-5 minutes for optimal results.
3. Emulsify with a little water, then rinse thoroughly.

PRO Tip: Use the mask together with Illumyna Repair Shampoo for a complete regeneration and intense nourishment experience.

Premium care for sensitized hair

The Illumyna Care Repair range is specially designed to restore the vitality and softness of chemically treated hair. With each use, you will rediscover the natural beauty of your hair, protected and deeply nourished. Choose this mask for a luxurious routine that redefines the health and shine of your hair!

Schwarzkopf Professional Osis+ Bounty Balm Curl Cream 150 ml is a rich cream that enhances your natural curls. The brand says it highlights waves, curls, and ringlets, reduces frizz, and leaves hair soft and shiny. It does not provide hold, so curls remain free.

What it does for you

• More defined curls and waves, with their natural movement preserved.
• Less frizz and hair that feels nourished.
• Easier detangling, so you break fewer strands while brushing.
• Humidity protection, so curls do not swell on humid days.
• Straighter, but rebellious hair is more disciplined: it tames flyaways.

How to use it at home

1. Wash your hair and gently squeeze out excess water. Apply the cream to damp hair.
2. Distribute the cream and define the natural texture with your fingers, section by section.
3. Let your hair air-dry or dry it with a diffuser.
4. On straight and rebellious hair, apply a very small amount of product before brushing it dry.

For what hair type

For wavy, curly, and very curly hair, as well as straight hair that does not behave. If you want curls that hold their shape all day, the cream alone is not enough, because it does not provide hold. On very fine hair, start with a small amount.

Active ingredients

• Glycerin: attracts and retains moisture in the hair, so curls stay soft.
• Olive oil: helps smooth and nourish the hair.

What else you need

• Osis+ Curl Jam Gel, for curls with light hold
• Osis+ Tipsy Twirl Jelly, for waves and curls
• Osis+ Curl Soufflé Mousse, for defined curls
• Osis+ Curl Retouch Spray, for second-day hair
• Hair dryer diffuser
• Bonacure Moisture Kick Hydrating Shampoo

ProBeauty Tip. Apply it when your hair is still soaking wet, not just damp. Curls form more easily, and the cream distributes evenly without using more product.

Kallos Almond is an almond-scented shampoo for dry and normal hair. It contains a B vitamin complex that helps protect and repair the hair fiber. It leaves hair easy to style, silky, and elastic.

What it does for you

• Hair that is easy to style after washing.
• Silky-soft hair to the touch.
• Elastic hair that is easy to comb through.
• Protects the hair fiber with B vitamins.
• Suitable for daily use by the whole family.

How to use it at home

1. Wet your hair thoroughly.
2. Place a small amount of shampoo in the palm of your hand.
3. Massage into the scalp until it lathers.
4. Rinse thoroughly.
5. On dry hair, follow with a conditioner through the lengths.

For which hair type

For dry and normal hair that is washed frequently. It is a simple, everyday shampoo that is good for the whole family. If you have an oily scalp, dandruff, or color-treated hair that loses its color quickly, choose a shampoo designed for those needs. The 1000 ml bottle lasts for many washes. On kallos.com, it appears as “Kallos Mandula Illatú Sampon,” meaning almond-scented shampoo.

Active ingredients

• B vitamin complex: protects and helps repair the hair fiber.
• Panthenol: part of the complex and helps keep hair soft.

What else you may need

• Kallos Professional Nourishing Conditioner
• Kallos Placenta Mask for Dry Hair
• Kallos Vanilla Shine Conditioner

ProBeauty Tip. If you wash your hair daily, lathering once is enough. Lathering a second time is only necessary if you have used a lot of hairspray or oil.