Puring

Puring My Pop Gel fluid hair gel 250 ml is an ultra-strong hold gel with a cement effect from the Puring Styling & Finishing line (MySalon). On the Puring website, it is called Pop Art Extreme Gel. It is formulated to sculpt and define hair without leaving residue.

What it does for you

• Ultra-strong hold, with a cement effect.
• Sculpts and defines every strand exactly where you put it.
• No residue on the hair.
• Fluid texture, which spreads easily.
• Two effects: sculpted on wet hair, defined on dry hair.

How to use it at home

1. Place a small amount of gel in the palm of your hand and rub your hands together.
2. For a sculpted effect, apply it to wet hair and style with a comb or your fingers.
3. To define and create, apply it to dry hair, only to the strands you want to outline.
4. Leave it to dry without touching the hair again.
5. Remove it at the next wash.

For what type of hair

For all hair types, especially for short hair and extreme hairstyles, with raised or slicked-back strands. It is not a gel for soft curls or natural hairstyles: a mousse will give you a softer result there.

What else you need

• My Sculpture Wax, glossy finish
• My Styling Matte paste
• My Writing hairspray, strong hold
• My Living heat protection spray

ProBeauty tip. For a glossy and "wet" look, apply the gel to wet hair and comb it with a wide-tooth comb. Do not touch it again until it is completely dry.

Puring My Sublime Oil Fluid Modeler 250 ml is the hold-providing styling fluid from the Puring Styling & Finishing line (MySalon). It has an antistatic and conditioning effect and holds the hairstyle without residue. The formula is enriched with soy proteins and aloe vera.

What it does for you

• A hairstyle that lasts, without residue on the hair.
• Volume when applied to wet hair.
• Definition when applied to dry hair at the end.
• Hydrated and conditioned hair, without static electricity.
• Strands with a restored appearance, thanks to soy proteins.

How to use it at home

1. For volume: wash your hair, towel-dry it, and apply the fluid to wet hair.
2. Comb through to distribute evenly, then blow-dry the hair with a brush.
3. For definition: put a little fluid in the palms of your hands and run them over the dry hairstyle.
4. Shape the strands with your fingers. Do not rinse.

For what hair type

For all hair types when you want a voluminous and supported hairstyle with a natural look. It is not a shine oil for the ends: for that, choose My Secret Drops or My Liberty Crystal Serum.

Active ingredients

• Soy proteins: provide volume and help the strands look restored.
• Aloe vera: provides hydration, as described by Puring.

What else you need

• My Eclectic Fluid for Curls
• My Neoclassic Quick-Dry Mousse for Volume
• My Secret Drops Smoothing Fluid
• My Dada Eco Hairspray

ProBeauty Tip. On long hair, apply the fluid only from mid-length downwards. The roots stay airy, while the lengths gain shape.

Puring My Avantgarde Eco Hairspray is the strong-hold hairspray from the Puring Styling & Finishing range (MySalon). It contains no propellants considered harmful to the ozone layer. It dries very quickly and gives hairstyles an exceptional shine.

What it does for you

• Strong hold for hairstyles that need to last.
• Dries very quickly and gives an exceptional shine.
• Protects the hair from heat, mechanical and sun stress, thanks to the vitamins and plant resins in the formula.
• Completely removable with shampoo or by brushing.
• Eco-friendly formula, with no propellants considered harmful to the ozone layer.

How to use it at home

1. Apply to dry or slightly damp hair.
2. For volume, spray at the roots, lifting the strands with your fingers.
3. To set a movement or the entire hairstyle, spray through the lengths.
4. Leave to dry for a few seconds before touching the hair.
5. Remove by brushing or at the next wash.

For what hair type

For all hair types when you want strong hold and shine. If you prefer a more flexible hairstyle with medium hold, choose My Dada. For protection when using a flat iron or curling iron, use a heat protectant spray beforehand.

Active ingredients

• Selected vitamins and plant resins: Puring calls them the source of the hairspray's heat, mechanical and sun protection.

What else you need

• My Dada Eco Hairspray, medium hold
• My Living Heat Protectant Spray
• My Soft Puffy Root Volume Spray
• My Sculpture Wax

ProBeauty Tip. The 150 ml bottle fits in your bag for touch-ups throughout the day. Keep the 300 ml one at home for your morning styling.

Puring My Sculpture Wax – Defining Wax with Glossy Finish, 50 ml

Product type: Styling wax with strong hold
Finish: Glossy
Hold: Strong
Hair type: Suitable for all hair types
Scent: Green tea – fresh and invigorating

Description:
Puring My Sculpture Wax is the ideal choice for sculpted and perfectly defined hairstyles. It offers an elegant shine and strong hold, maintaining the desired shape throughout the day. It caters to both classic and modern styles, adding structure and definition without weighing down the hair. The easy-to-work texture allows for precise styling, regardless of hair length.

Benefits:
Provides firm and long-lasting support with a glossy finish. Ideal for detailed hair definition and maintaining shape throughout the day. The fresh green tea scent adds a pleasant note to each use.

How to use:
Warm a small amount of product in your palms, apply evenly to dry or damp hair, and style with your fingers until you achieve the desired shape.

Essential ingredients:
Formula with PEG-7 Glyceryl Cocoate, PVP and green tea fragrance.

Ideal for:
Individuals seeking a well-defined hairstyle with strong hold and controlled shine, suitable for any occasion.

Puring My Styling Matte – Matte Hair Wax, 50 ml

Product type: Texturizing wax with a matte finish
Hold: Medium
Hair type: All hair types
Scent: Inspired by Invictus – fresh and masculine

Description:
Professional hair wax with a matte texture and medium hold, ideal for defined and natural hairstyles. Suitable for all hair types, including feminine styles such as buns or loose, voluminous hairstyles. Provides a clean, modern look with a pleasant, masculine scent. The formula is enriched with botanical extracts that protect and care for the hair fiber.

Benefits:
Texturizes and adds volume without weighing down the hair. Provides flexibility and definition, without shine. Easy to apply and restyle throughout the day.

How to use:
Warm a small amount of product in your palms, apply evenly to dry or damp hair, and define with your fingers.

Key ingredients:
Contains beeswax, kaolin, lemon extract, thyme, juniper, burdock, and other natural ingredients.

Ideal for:
Individuals who want a natural-looking, flexible hairstyle that is easy to define and restyle, without residue and without a shiny effect.

Puring My Neoclassic Hair Mousse 250 ml is a natural, medium-hold mousse from the Puring Styling & Finishing line (MySalon). It holds and moisturizes the hair, giving it volume, elasticity, and shine. It does not weigh down the hair and leaves no residue.

What it does for you

• Natural, medium hold, without a stiff effect.
• Volume for everyday hairstyles.
• Elasticity and shine throughout.
• Moisturized hair, not dry after styling.
• Does not weigh down and leaves no residue.

How to use it at home

1. Wash your hair and towel-dry it.
2. Shake the tube and dispense 3–4 walnut-sized portions of mousse into your palm.
3. Apply the mousse evenly through the hair and comb it through.
4. Dry your hair with a brush, lifting the roots, or let it air-dry.
5. For a more defined style, apply it to dry hair as well.

For what hair type

For all hair types, including fine hair, when you want volume and a hairstyle that moves naturally. It is also a good choice for morning styling when you are short on time. For very defined curls or hairstyles that need to stay firmly in place, choose My Gothic strong-hold mousse.

What else you may need

• My Gothic strong-hold mousse
• My Soft Puffy root volume spray
• My Splash medium-hold hairspray
• My Living heat protection spray

ProBeauty Tip. Apply the mousse sparingly to the roots and upper lengths. The ends need very little product, otherwise they may stick together.

Puring Summerday Leave-in 2 Phase Spray is a no-rinse two-phase spray that is the protective spray of the Summerday sun line. It is silicone-free, has a light texture, and absorbs quickly. It forms a protective film around the hair strand, which makes detangling easier and helps prevent damage caused by external agents.

What it does for you

• Easier detangling before sun exposure or after washing.
• Helps protect the hair strand from the sun, salt, and chlorine with a fine film.
• Light texture that absorbs quickly and does not weigh hair down.
• Lightweight care after washing, with no rinsing required.
• Silicone-free formula.

How to use it at home

1. Shake the bottle well to mix the two phases.
2. Spray onto damp or dry hair, focusing on the lengths and ends.
3. Before going to the beach, apply it to keep hair manageable.
4. After washing, use it as a lightweight leave-in treatment.
5. Do not rinse.

For what hair type

For all hair types during the summer, at the beach, at the pool, or on windy days. It is not a sunscreen for the skin and does not replace a hat during hours of strong sun.

Active ingredients

• Maribioma Complex: red algae and aloe vera, with protective and antioxidant properties, to help hair better withstand the sun, salt, and chlorine.

What else you need

• Summerday After-Sun Shampoo
• Summerday After-Sun Mask
• Everyday Herbal Fresh Revitalizing Conditioner

ProBeauty Tip. Keep it in your beach bag and reapply after every swim to towel-dried hair. The mango, pineapple, and blackberry fragrance is pure vacation.

Puring Summerday Refreshing After-Sun Mask 250 ml is the Summerday detangling mask for hair exposed to the sun, external agents, and chlorine. It makes hair immediately softer without weighing it down, even when used frequently. It leaves hair disciplined and shiny, on vacation and back home.

What it does for you

• Easy detangling for hair tangled by the sun, wind, and water.
• Immediately softer hair, without weight.
• Disciplined and shiny hair after every use.
• Helps protect hair from external agents, with the Maribioma complex.
• Suitable for frequent use.

How to use it at home

1. Wash your hair with Summerday shampoo and towel dry.
2. Apply the mask to the lengths and ends.
3. Leave it on for 5 minutes.
4. For even softer hair, leave it on for 10 minutes.
5. Rinse thoroughly.

For what hair type

For all hair types exposed to the sun, sea water, or chlorine. If your hair is severely damaged by bleaching, you will also need a repairing treatment throughout the year.

Active ingredients

• Maribioma Complex: red algae and aloe vera, with protective and antioxidant action, to help hair better withstand the sun, salt, and chlorine.

What else you need

• Summerday After-Sun Shampoo
• Summerday Bi-Phase Leave-In Spray
• Everyday Refreshing Shampoo for frequent washing

ProBeauty Tip. After the beach, first rinse your hair with fresh water, wash it with Summerday shampoo, and leave the mask on for 10 minutes for extra softness. The fragrance is the same as the shampoo: jasmine, mango, peach, and coconut milk.

Puring Summerday Refreshing After-Sun Shampoo 300 ml is part of Summerday, Puring's sun care line for the hottest days. It gently cleanses all hair types and removes salt, sand, and chlorine residue. Leaves hair soft and hydrated after sun exposure.

What it does for you

• Hair cleansed of salt, sand, and chlorine with a gentle wash.
• Soft and hydrated hair after a day in the sun.
• Helps protect hair from external agents, thanks to the Maribioma complex.
• Suitable for all hair types, on vacation and beyond.

How to use it at home

1. Wet hair thoroughly.
2. Apply the shampoo and massage.
3. Rinse thoroughly.
4. Repeat if necessary, for example after the sea or pool.
5. Follow with the Summerday mask on the lengths and ends.

For what hair type

For all hair types exposed to the sun, seawater, or pool chlorine. It is not a shampoo for dandruff or oily scalp: Pureclean is available for these needs.

Active ingredients

• Maribioma complex: red algae and aloe vera, with protective and antioxidant properties, to help hair better withstand sun, salt, and chlorine.

What else you need

• Summerday After-Sun Mask
• Summerday Bi-Phase Leave-In Spray
• Everyday Herbal Fresh Revitalizing Conditioner

ProBeauty Tip. On vacation, rinse your hair with fresh water immediately after swimming and wash it in the evening with Summerday shampoo. The fragrance of jasmine, mango, peach, and coconut milk is pure summer.

Puring Lenivia Extra Comfort Shampoo for stressed scalp 300 ml is the shampoo from the Lenivia Extra Comfort range, designed by Puring for stressed scalp. The 300 ml bottle is a good size to start your routine and see how your scalp responds. Use before Lenivia scalp lotion.

What it does for you

• Shampoo designed for stressed scalp, not just the lengths.
• Complete routine with the same range: pre-shampoo, shampoo and lotion.
• Suitable size to test the range before buying the large bottle.
• Prepares the scalp for Lenivia Extra Comfort lotion.

How to use it at home

1. Wet your hair thoroughly with warm water.
2. Apply a small amount of shampoo to your scalp.
3. Massage gently with your fingertips.
4. Rinse thoroughly until no more foam remains.
5. Follow with Lenivia scalp lotion, if you use it.

For what type of scalp

For stressed scalp that feels tight or uncomfortable. It is not a shampoo for dandruff or oily scalp: for these, choose Pureclean. It is not a substitute for a consultation: if your scalp is red, very itchy, scaly or painful, see a dermatologist.

What else you need

• Lenivia Extra Comfort Scalp Lotion
• Lenivia Extra Comfort Pre-Shampoo
• Everyday Herbal Fresh Revitalizing Conditioner

ProBeauty Tip. Apply a lightweight conditioner to the lengths, but keep it away from the scalp. This way, the scalp only receives Lenivia products, while the hair remains easy to comb through.

Puring Lenivia Extra Comfort Scalp Lotion 125 ml is part of the Lenivia Extra Comfort line, designed by Puring for stressed scalps. It comes in a brown glass bottle with a dropper, so you can apply it exactly where you need it. It has a stated pH of 5.0–5.3.

What it does for you

• Targeted care for the stressed scalp, not for the lengths.
• Precise dosing, with the dropper, directly onto the scalp.
• Slightly acidic pH, of 5.0–5.3, stated on the label.
• Completes the Lenivia routine, alongside the pre-shampoo and shampoo.

How to use it at home

1. Wash your hair with Lenivia Extra Comfort shampoo.
2. Divide your hair into sections.
3. Apply the lotion with the dropper, directly onto the scalp, along each section.
4. Massage gently, with the pads of your fingers.
5. Follow the instructions on the packaging for frequency and action time.

For what type of scalp

For the stressed scalp, which feels tense or uncomfortable. It is not a product for dandruff or for oily scalps: for these, there is Pureclean shampoo. It does not replace a consultation: if the scalp is red, it itches badly, forms crusts, or hurts, see a dermatologist.

What else you need

• Lenivia Extra Comfort Shampoo 300 ml
• Lenivia Extra Comfort Pre-shampoo
• Lenivia Extra Comfort Shampoo 1000 ml

ProBeauty tip. The dropper helps you put the lotion on the scalp, not on the hair. Keep its tip close to the skin and go slowly, section by section, so that the product does not run down the lengths.

Puring Lenivia Extra Comfort Shampoo for Stressed Scalp 1000 ml is the shampoo from the Lenivia Extra Comfort range, designed by Puring for stressed scalps. The large 1000 ml bottle is ideal if you wash your hair often or if the whole family uses it. It is the washing step in the Lenivia routine, between the pre-shampoo and the scalp lotion.

What it does for you

• Washing designed for stressed scalps, not just for the lengths.
• Complete routine with the same range: pre-shampoo, shampoo and lotion.
• Economical size for frequent use.
• Prepares the scalp for the Lenivia Extra Comfort lotion.

How to use it at home

1. Wet your hair thoroughly with lukewarm water.
2. Apply a small amount of shampoo to your scalp.
3. Massage gently with your fingertips.
4. Rinse thoroughly until no more foam remains.
5. Follow with the Lenivia lotion on your scalp, if you use it.

For what type of scalp

For stressed scalps that feel tight or uncomfortable. It is not a shampoo for dandruff or oily scalps: for these, choose Pureclean. It does not replace a consultation: if your scalp is red, very itchy, scaly or painful, see a dermatologist.

What else you need

• Lenivia Extra Comfort Scalp Lotion
• Lenivia Extra Comfort Pre-Shampoo
• Everyday Herbal Fresh Revitalizing Conditioner

ProBeauty Tip. Pour the large bottle into a smaller one with a pump for the shower. It is easier to dispense with a single press, and you keep the large bottle closed and protected from heat.

Puring Lenivia Extra Comfort Pre-Shampoo Scalp Treatment 150 ml is the pre-shampoo from the Lenivia Extra Comfort line, designed by Puring for stressed scalps. It is a treatment that prepares the scalp before washing. The bottle has an applicator tip, so you can reach the skin directly through the hair.

What it does for you

• Scalp prepared for washing, even before shampooing.
• Direct application to the skin, with the applicator tip, without overloading the lengths.
• The first step in the Lenivia routine, followed by shampoo and lotion.
• Care designed for the stressed scalp, not for the hair.

How to use it at home

1. Divide the hair into sections.
2. Apply the product with the applicator tip, directly to the scalp, along each section.
3. Massage gently with your fingertips.
4. Leave it on for as long as indicated on the packaging.
5. Then wash the hair with Lenivia Extra Comfort shampoo.

For what type of scalp

For the stressed scalp that feels tight or uncomfortable. It is not a product for the lengths and does not replace shampoo. It does not replace any consultation: if the scalp is red, itches intensely, develops crusts, or hurts, see a dermatologist.

What else you need

• Lenivia Extra Comfort Shampoo 300 ml
• Lenivia Extra Comfort Scalp Lotion
• Lenivia Extra Comfort Shampoo 1000 ml

ProBeauty Tip. Work section by section, from the forehead to the nape of the neck, so that the product reaches the entire scalp. The applicator tip keeps the section clean and prevents product waste.

Puring My Dada Eco Hairspray 300 ml is the medium-hold hairspray from the Puring (MySalon) Styling & Finishing range. It contains no ozone-depleting propellants. It provides flexible, humidity-resistant hold and exceptional shine.

What it does for you

• Flexible medium hold: keeps your hairstyle in place while allowing movement.
• Humidity-resistant, so your hair won't lose its style the moment it gets damp.
• Dries very quickly and leaves exceptional shine.
• Completely removable with shampoo or by brushing.
• Eco-friendly formula with a floral fragrance.

How to use it at home

1. Apply to dry or slightly damp hair.
2. For volume, spray at the roots.
3. To set creative movement or your entire hairstyle, spray through the lengths.
4. Leave a few seconds to dry, then style the strands with your fingers.
5. Brush or wash your hair to remove.

For which hair types

For all hair types, everyday natural styles, and damp weather. It also works well on curls or waves that you want to keep soft and flexible. If you want a hairstyle that doesn't move at all, choose a strong-hold hairspray such as My Avantgarde.

What else you might need

• My Avantgarde Eco Hairspray, strong hold
• My Neoclassic Mousse, medium hold
• My Living Heat Protection Spray
• My Liberty Shine Serum

ProBeauty Tip. For curls created with a curling iron, let each curl cool before spraying. Hairspray holds its shape better on cool hair.

Puring My Liberty Crystal Serum Shine Serum 100 ml is the shine serum from the Puring (MySalon) Styling & Finishing line. It moisturizes dry and treated hair, making it shiny and easy to comb through. On straight or wavy hair, it gives a natural shine that does not look greasy.

What it does for you

• Hydrated hair, even if it is dry or chemically treated.
• Natural, non-greasy shine on straight or wavy hair.
• Easier combing, without tangles.
• Softness on fine hair.
• Prepares frizzy hair for flat ironing.

How to use it at home

1. After shampooing, dry your hair.
2. Place a few drops in the palms of your hands and rub them together gently.
3. Run your palms over the lengths and ends of dry hair.
4. On frizzy hair, apply the serum before flat ironing, then smooth the hair section by section.

For what type of hair

For dry, chemically treated, or frizzy hair that is difficult to style. It also works on fine hair if you use very little. If you have an oily scalp, keep the serum away from the roots. For split ends, My Secret Drops is more suitable. For heat protection, use a heat-protective spray beforehand.

What else you need

• My Secret Drops Smoothing Fluid
• My Living Heat-Protective Spray
• My Dada Eco Hairspray
• My Sublime Oil Styling Fluid

ProBeauty Tip. Warm the drops between your palms before applying. The serum spreads more thinly and evenly, and the hair does not clump into sections.

Specific shampoo that helps prevent hair loss, with active ingredients of chili pepper, menthol and trace elements, which perform a purifying, revitalizing, energizing and toning action. Cleans deeply without drying the scalp. It is ideal for fine and devitalized hair, also for frequent and daily use. It has a menthol scent.

Features:

-deep cleans hair and scalp

-prevents hair loss

-revitalizing and purifying effect

-ideal for fine and devitalized hair

-ideal for daily use

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy foam forms, leave on for 1-2 minutes then rinse thoroughly with plenty of water. Repeat this step if necessary then apply a suitable conditioner/treatment for the hair.

The Puring Fruity Color Catalog with 88 shades is the color catalog for Fruity Color permanent hair dye, with fruit acids. The cover says Tuttocolors, the Puring coloring system it belongs to. You use it to choose the shade before ordering the dye.

What it does for you

• You choose the shade with your own eyes, not by the colors on the screen.
• You see the Fruity Color range in one place.
• You compare similar shades before ordering.
• You write down the exact code for future orders.
• You choose more confidently among the shades in the range, before ordering the dye.

How to use it at home

1. Look at the catalog in natural light, not in yellow evening light.
2. Compare the shades with your roots and hair lengths.
3. If you have a lot of white hair, start with a natural shade.
4. Write down the code and order the Fruity Color dye and Tuttocolors developer.

For what type of work

For choosing the shade before dyeing, especially if you are using Fruity Color for the first time. The catalog does not contain dye: it is just a tool for choosing the color, which you can keep for all future touch-ups.

What else you need

• Fruity Color Dye
• Tuttocolors 6% 20 vol Cream Developer
• Tuttocolors Dye Brush
• Tuttocolors Dye Bowl

ProBeauty Tip. Keep the catalog next to the mirror when you dye your hair. After rinsing, compare the result with the chosen shade and see if you need a lighter or darker one next time.

🌿 Daily cleansing, menthol freshness, and balanced care – ideal for professional use and travel

Puring Everyday Shampoo + Conditioner is the perfect duo for daily care of all hair types, including delicate hair. Created for salons, hotels, trial kits, or frequent use, this set offers effective cleansing, scalp toning, and easy-to-comb hair, without weighing down the hair fiber.

✨ Key benefits for professionals:

• 💧 Gentle, yet deep cleansing – ideal for frequent washes
• 🌬️ Cooling and revitalizing effect – thanks to menthol extract
• 💆♀️ Tones the scalp and hair structure
• 🌿 Suitable for all hair types, including sensitive hair
• ✂️ Leaves hair soft, manageable, and easy to comb
• 🧳 Mini format 10ml + 10ml – perfect for testing, travel, or professional kits

🌱 Carefully selected active ingredients:

• Menthol – freshness, stimulation, and invigorating effect
• Botanical extracts: yarrow, nettle, rosemary, sage – hydration, toning, and balance

🧴 Professional use:

Shampoo: apply to wet hair, massage until a rich lather is obtained, leave for 1–2 minutes, and rinse. Repeat if necessary.
Conditioner: apply to lengths and ends, leave for a few minutes, then rinse thoroughly.

✨ Result: clean, invigorated, hydrated, and perfectly balanced hair for daily use.

The Puring Flory Color Color Catalog with 68 shades is the color catalog for Flory Color permanent, ammonia-free hair dye. Use it to choose the right shade before ordering the tube of dye. The Flory Color range has 68 shades, all in a formula with chamomile extract.

What it does for you

• Choose the shade with your own eyes, not based on a picture on a screen.
• See the entire Flory Color range in one place.
• Compare similar shades so you don't order one that is too light or too dark.
• Write down the exact code and easily find it again for your next order.
• Choose more confidently among the range's ammonia-free shades.

How to use it at home

1. Look at the catalog in natural light, near a window.
2. Compare the shades with your hair, at the roots and along the lengths.
3. If you hesitate between two shades, choose the darker one.
4. Write down the code and order the Flory Color dye and Tuttocolors developer.

For what type of work

For choosing the shade before dyeing, especially when switching to Flory Color from another dye. The catalog does not contain dye: it is only a tool for choosing the color.

What else you need

• Flory Color ammonia-free dye
• Tuttocolors 6% 20 vol cream developer
• Tuttocolors dyeing brush
• Tuttocolors dye bowl

ProBeauty tip. The result on your hair also depends on the starting color. On already dyed hair, the shade in the catalog may turn out slightly different, so first do a test on a strand from the nape of your neck.