Professional shampoos

✨ Smooth, nourished, protected – your hair deserves the luxury of professional care!

Transform every hair wash into a pampering moment with Ultimate Smooth Shampoo by Wella Professionals – the ideal solution for dry, frizzy, and dull hair. With an advanced professional formula, enriched with Squalane and Omega 9, the shampoo gently detoxifies the hair, intensely hydrates it, and visibly smooths it from the very first use.

🌿 Dermatologically tested, suitable for color-treated hair, vegan, and cruelty-free – the ideal choice for conscious and effective care.

✔️ Key benefits:

• Detoxifies hair thanks to Metal Purifier technology
• Intensely nourishes and smooths the hair fiber
• Visible results in just 30 seconds (with Miracle Oil Serum)
• Effect of smooth hair for up to 3 days, without washing
• Ideal for unruly, dry, frizzy, or dull hair

🧴 How to use:

Apply an appropriate amount to wet hair, gently massage until lather forms, then rinse thoroughly. Repeat if necessary. For salon-like results, complete your routine with the conditioner, mask, and Miracle Oil Serum from the same range.

🎯 The secret to professional smoothness begins with a high-performance shampoo – add it to your cart and enjoy silky, hydrated, and radiant hair!

Wella Invigo Clean Scalp Anti-Dandruff Shampoo 300ml

The new Wella Professionals Invigo Clean Scalp Shampoo effectively cleanses the scalp, thoroughly washes the hair, and restores its natural beauty. It combats and prevents the reappearance of dandruff, intensely regenerates and nourishes the hair. The effects are visible from the first uses. It does not irritate the scalp and soothes irritation caused by dandruff.

Features:

-Suitable for hair with dandruff

-Effectively cleanses hair and scalp

-Provides hydration to the hair

-Leaves hair soft to the touch

How to use: Apply a small amount of shampoo to pre-wet hair, massage until a dense and creamy lather forms. Leave on for 1-2 minutes, then rinse thoroughly. Repeat this step if necessary, then apply a suitable conditioner/treatment for your hair.

Alfaparf Milano Blends of Many Energizing Low Shampoo is the energizing shampoo from the Alfaparf line for men. It deeply cleanses the scalp and gives the hair new vitality. Together with the energizing lotion, it helps in the routine for hair prone to falling out.

What it does for you

• Deeply cleansed scalp, without a feeling of heaviness.
• Hair with more vitality, soft and shiny.
• Soothed scalp, thanks to the antioxidant black tea.
• Hair protected from pollutants and heavy metals, by a fine film.
• Lively fragrance, with notes of star anise, sandalwood, and patchouli.

How to use it at home

1. Wet the hair thoroughly.
2. Distribute the shampoo on the wet hair and emulsify it, massaging the scalp.
3. Rinse carefully.
4. Repeat if necessary.
5. Continue with an energizing scalp lotion, without rinsing.

For what type of scalp

For the scalp with hair prone to falling out, which needs an energizing cleansing. It is from the Alfaparf line for men, with a masculine fragrance. It does not replace a consultation: in case of accentuated or sudden hair loss, see a dermatologist.

Active ingredients

• Black tea: natural active ingredient with an antioxidant effect, which soothes scalp irritations and leaves the hair soft and shiny.
• Urban Defence Pro: forms a film that protects the hair from pollutants and heavy metals.
• Biopower System: a concentrated blend with a marine microalgae, for hair with a stronger and thicker appearance.

What else you need

• Semi di Lino Scalp Energizing Lotion, 12 vials
• Semi di Lino Scalp Energizing Tonic
• Semi di Lino Density Thickening Conditioner
• Blends of Many Anti-Dandruff and Anti-Sebum Shampoo

ProBeauty Tip. Massage the scalp with the pads of your fingers for one minute, not with your nails. The massage helps the shampoo to cleanse well, without irritating the skin.

Sensus Illumyna Tech Locking Acidifying Shampoo 1200 ml is the shampoo you use to wash your hair after dyeing, bleaching, or perming. It has an acidic pH between 3.5 and 4.5 and removes any technical product residue left on the hair. This helps the color set better and last longer.

What it does for you

• Removes dye and bleach residue without leaving any residue on the hair.
• Rebalances the hair's pH after alkaline coloring and bleaching products.
• Helps the color last, whether it's permanent, demi-permanent, or semi-permanent.
• Prepares the hair for toning when used between bleaching and coloring.
• Helps keep the hair fiber hydrated with erythritol.

How to use it at home

1. After the dye has sat for the recommended time, emulsify and rinse the dye thoroughly.
2. Distribute the shampoo on the scalp and hair and massage until you get a rich lather.
3. Leave the lather on for 5 minutes.
4. Rinse thoroughly; repeat if necessary.
5. Follow with Locking Conditioner and finish with Locking Spray.

For what hair type

For freshly dyed, bleached, toned, or permed hair, including hair that has already been sensitized. It is a shampoo for technical treatment days, not an everyday shampoo. If you haven't dyed or bleached your hair, you don't need it.

Active ingredients

• Erythritol: a sugar with hydrating properties.
• Zanthoxylum Extract: an extract with soothing properties.

What else you need

• Illumyna Tech Locking Acidifying Conditioner
• Illumyna Tech Locking Bi-Phase Spray
• Illumyna Tech Locking Filler for bleaching
• Sensus MC2 Ammonia-Free Permanent Hair Dye

ProBeauty Tip. The 1200 ml bottle lasts a long time if you only use it when dyeing or bleaching. Keep it next to the dye so you don't forget it on the first wash: that's when it matters most.

Give your hair special care with Nook Beauty Family MyCurly Elasticizing Shampoo, a professional vegan shampoo created to intensely hydrate and define curls. Its delicate formula effectively cleanses, without disrupting scalp balance, reducing frizz and making combing easier. With 90% natural ingredients and 85% biodegradable, this product respects hair health and the environment.

Features

Gently cleanses, maintaining the natural balance of the scalp
Intensely hydrates and improves hair elasticity
Reduces frizz, providing more defined and easier to style curls
Strengthens and protects hair against free radicals
Clean Plus Formula – free from SLES/SLS, parabens, silicones, paraffins and petrochemical derivatives

Ingredients:

Hyper-fermented oat extract – rich in proteins and antioxidants, provides intense hydration, strengthening and shine
Tomato extract – normalizes hydration levels and protects against free radicals, thanks to its high content of lycopene, vitamin A and potassium

How to use

 Apply an appropriate amount to wet hair
 Gently massage the scalp and lengths to activate beneficial ingredients
 Rinse thoroughly and repeat application if necessary
 Continue with MyCurly conditioner or mask for optimal results

Our recommendation

🔹 For more defined and elastic curls, dry hair with a diffuser and apply a hydrating leave-in product
🔹 Ideal for dehydrated curly and wavy hair, as it maintains an optimal hydration balance and prevents excessive dryness

With Nook Beauty Family MyCurly Elasticizing Shampoo, your curls will be softer, more hydrated and full of vitality, without frizz! ✨

🌞 Pamper your hair after every day spent in the sun with Alfaparf Semi di Lino Sunshine After-Sun Shampoo – a gentle, sulfate-free shampoo specially formulated to effectively cleanse and restore freshness to hair exposed to sun, wind, chlorine, or saltwater. Its rich and creamy texture transforms every wash into a pleasant ritual that removes impurities, sand, and cosmetic product residues, leaving hair soft, luminous, and perfectly hydrated.

☀️ The exclusive Sun Shield technology protects the hair fiber against damage caused by UV rays, while the innovative ingredient Chlorine Fence neutralizes the effects of chlorine and provides enhanced sensory comfort to the hair, restoring its natural balance. The shampoo is ideal for daily use, gentle on the scalp and cosmetic color, and suitable for all hair types – especially color-treated or sun-dehydrated hair.

🌿 Its 100% vegan and biodegradable formula, without SLES, is friendly to skin, hair, and the environment. The recyclable packaging reflects Alfaparf's commitment to sustainability and respect for nature.

👃 Enjoy a perfect sensory experience thanks to the floral-fruity scent with woody notes and delicate musk accents – perfect for hot summer days!

✨ Key benefits:
– Gently cleanses hair and scalp after sun exposure
– Effectively removes chlorine, salt, sand, and styling products
– Protects cosmetic color and prevents hair degradation
– Rich, sulfate-free formula, ideal for frequent use
– Intense hydration and shine, without weighing hair down
– With Sun Shield and Chlorine Fence for advanced protection
– Vegan, biodegradable, free of animal-derived ingredients
– Packaging made from recycled and recyclable plastic
– Can be combined with Pigments for color personalization

💇♀️ How to use:
Apply to wet hair, gently massage to activate lather, then rinse thoroughly. Repeat if necessary.

🌞 Alfaparf Semi di Lino Sunshine After-Sun Shampoo – the ideal solution for clean, shiny, and protected hair, even after the most intense summer days!

Rediscover the natural beauty of your curls with this professional 2-in-1 cleansing and conditioning cream, 100% vegan, specially created for wavy, curly, or coily hair! Nook Cleansing Co-Wash offers complete care without compromising the hydration, shine, and natural definition of your curls.

Its formula, rich in organic exotic oils – mango, avocado, and argan – deeply moisturizes, seals the cuticle, and protects hair against dryness, pollution, and oxidation. The creamy texture gently cleanses the scalp and removes impurities and product buildup without being harsh on the hair strands. Ideal for daily use or between washes, especially for medium to thick hair.

Key benefits:

• With mango oil – restorative and antioxidant
• With avocado oil – anti-aging and nourishing
• With argan oil – elasticizes, reduces frizz, and adds shine
• Acidic pH for hydration and natural luster
• 100% vegan, biodegradable, rich in natural ingredients
• Fruity, vibrant, and invigorating olfactory experience

Perfect for the Curly Forever method and a hair care ritual adapted to the needs of your curls!

STMNT Statement Grooming Goods Shampoo is the daily shampoo in the STMNT Care line, in its stronger version. The formula with activated charcoal and menthol effectively removes styling product buildup and impurities, cleanses the hair and scalp, and leaves a feeling of freshness.

What it does for you

• Removes wax, pomade, and clay buildup, for a clean styling base.
• Clean hair and scalp, free of impurities.
• Extra freshness, thanks to menthol.
• Good for daily use.
• Sulfate-free and silicone oil-free; vegan formula, with a citrus and lavender fragrance, with tonka beans.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and lather, massaging the scalp.
3. Rinse thoroughly. Repeat if you have a lot of styling product in your hair.
4. For better results, continue with STMNT Conditioner or Serum.

For what hair type

The STMNT Care line is made for all hair and beard types. This shampoo is especially suitable if you use styling products daily. If you have dry hair or scalp, choose Hydro Shampoo, the gentler version.

Active ingredients

• Activated charcoal: the brand uses it to cleanse buildup and impurities.
• Menthol: gives a feeling of freshness on the scalp.

What else you need

• STMNT Conditioner, the next step
• STMNT Serum, after washing
• Hydro Shampoo, the gentle version
• Fiber Pomade, for styling
• Beard Oil, beard oil

ProBeauty tip. If you use clay or pomade every day, wash twice: the first lather removes the product, the second cleanses the scalp. The 80 ml size is good for travel and the gym.

Enjoy gentle cleansing and deep hydration with MoroccanOil Hydrating Shampoo 250ml. This premium shampoo offers a delicate care experience, revitalizing dry and dull hair. Its innovative formula, enriched with argan oil and high-quality ingredients, effectively cleanses impurities and infuses hair with moisture, restoring its natural shine and suppleness.

Directions for use:

Step 1: Wet hair thoroughly.

Step 2: Apply an adequate amount of MoroccanOil Hydrating Shampoo to wet hair.

Step 3: Gently massage the scalp with your fingertips to create a rich lather.

Step 4: Rinse thoroughly with lukewarm water.

Step 5: For optimal results, follow with MoroccanOil Hydrating Conditioner.

Key ingredients:

Argan Oil: Known for its moisturizing and nourishing properties, argan oil penetrates the hair shaft, revitalizing it from within.

Lavender Extract: Adds a relaxing note and helps balance the scalp.

White Birch Extract: Supports hair hydration and vitality, leaving it softer and shinier.

💛 Rediscover the natural elasticity and beauty of your curls with Sensus Illumyna Set Curl – Shampoo + Conditioner 15ml, the professional duo created for curly, wavy, or frizz-prone hair. The formulas rich in coconut oil, jojoba oil, and honey provide intense hydration, perfect definition, and frizz protection for your curls, even on days with high humidity.

✨ Illumyna Curl Shampoo gently cleanses, maintains the hair's natural hydration, and defines curls right from the first step. Hair becomes supple, elastic, and shiny, with a perfectly contoured natural curl effect.

💖 Illumyna Curl Conditioner completes the care ritual, providing easy detangling, deep hydration, and elasticity. Softer, more hydrated, more controlled, and vibrant curls – exactly as you've dreamed!

⭐ Essential benefits for curly and wavy hair:

• Perfect and long-lasting curl definition
• Intense hydration without weighing down
• Reduction of frizz in high humidity conditions
• Gentle cleansing, respecting natural hydration
• Natural shine and silky texture
• Elasticity, volume, and vibrant curls

🌿 Premium active ingredients:

Coconut oil: creates an anti-humidity barrier, strengthens the hair fiber, and keeps curls defined.
Jojoba oil: regulates hydration, smooths unruly strands, and enhances natural shine.
Honey: attracts and retains moisture, giving curls a silky and healthy appearance.

💆♀️ How to use – Shampoo:

Apply to wet hair, gently massage the scalp and lengths, rinse thoroughly, and repeat if necessary.

💆♀️ How to use – Conditioner:

Apply to lengths and ends, leave on for 5 minutes, emulsify and rinse.

💫 Sensus Illumyna Curl – The secret to perfectly defined, hydrated, and frizz-resistant curls!

🌿Rediscover natural freshness with STMNT Grooming Goods Hair & Body Cleansing Bar – a premium solid soap, created to provide intense cleansing and nourishment for both hair and skin. Its unique formula, enriched with natural ingredients, gently cleanses and refreshes, making it ideal for daily use. With a fine texture and rich lather, this soap is perfect for those who want a simple, effective, and eco-friendly personal care solution.

✨ Key Benefits:
✔️ Deep cleansing for hair and body, without drying the skin
✔️ Suitable for all hair and skin types
✔️ Nourishes and revitalizes, leaving skin soft and hair clean
✔️ Contains natural ingredients such as olive oil, castor oil, and beeswax
✔️ Ideal for daily use – leaves a subtle and fresh scent
✔️ Solid formula, without unnecessary packaging – perfect for a sustainable lifestyle

🛠️ How to use:
1️⃣ Wet hair and skin thoroughly.
2️⃣ Rub the soap between your hands until you get a rich lather.
3️⃣ Apply the lather to hair and body, gently massaging for a deep cleanse.
4️⃣ Rinse thoroughly with plenty of water.
5️⃣ For best results, use daily and follow with a conditioner or moisturizing lotion.

💡 Useful tips:
🔹 Store the soap in a dry, cool place to extend its lifespan.
🔹 Avoid hot water, which can dry out skin and hair.
🔹 Use gentle circular motions to avoid skin irritation.

🌱 Natural ingredients:
• Olive oil – deeply nourishes and moisturizes
• Castor oil – helps regenerate skin and hair
• Coconut oil – cleanses and softens
• Beeswax – protects and maintains hydration

💥 Transform your daily routine into a revitalizing experience with STMNT Grooming Goods Hair & Body Cleansing Bar – the power of nature with every use! 💥

💛 Achieve the perfect, cool, and luminous blonde shade with Sensus Illumyna Blonde Set – Shampoo + Conditioner 15ml, the professional duo created especially for blonde, gray, or bleached hair. Its innovative formulas with active goji water, blueberries, silk, and soy proteins transform every wash into a premium care ritual, repairing the hair fiber and neutralizing unwanted yellow tones.

✨ Illumyna Blonde Shampoo gently cleanses the hair, neutralizes yellow tones, and intensifies cool reflections, leaving blonde revitalized and luminous.

💖 Illumyna Blonde Conditioner perfectly complements the shampoo's action, providing intense hydration, softness, and spectacular shine. Blonde hair becomes soft, smooth, protected, and easy to style.

🌟 Essential benefits for impeccable blonde hair:

• Eliminates yellow tones and reveals cool, elegant reflections
• Restores intense shine and a healthy look to the hair
• Deeply moisturizes, repairs, and strengthens the hair fiber
• Protects blonde hair from oxidation and external factors
• Leaves hair soft, smooth, silky, and full of vitality

🌿 Premium ingredients for perfect blonde hair:

Blueberries: rich in vitamins A, B, C, and anthocyanins which act as anti-yellowing pigments, enhancing shine.
Active Goji Water: deep hydration, antioxidant protection, and visibly revitalized hair.
Silk Proteins: strengthen the hair shaft, reduce split ends, providing silky shine.
Soy Proteins: smooth the cuticle, protect against discoloration, and maintain the hair's youthful texture.

💆♀️ How to use – Shampoo:

Wear gloves, apply shampoo to wet hair, massage and leave on for 1-5 minutes. Emulsify, rinse well, and repeat if necessary.

💆♀️ How to use – Conditioner:

After shampooing, apply conditioner to lengths and ends, leave on for 3-5 minutes, and rinse well.

💫 Sensus Illumyna Blonde Set – The secret to cool, luminous, and impeccably hydrated blonde hair, every day!

🎨 Restore the radiance and vitality of your hair color with Sensus Illumyna Shampoo + Conditioner Color 15ml Set, the professional duo created especially for colored, bleached, or chemically treated hair. This mini set is ideal for testing, travel, or salon use – offering intense protection, deep hydration, and vibrant color for longer.

💛 Illumyna Color Shampoo gently cleanses without harming the hair fiber, maintaining color intensity and preventing fading. Its nourishing formula with camellia oil and aloe vera leaves hair supple, soft, and radiant, just like a professional salon session.

💖 Illumyna Color Conditioner is the treatment that deeply nourishes colored hair, protects delicate shades, and restores silky smoothness. With the same precious ingredients – camellia oil and aloe vera – it offers intense hydration, elasticity, and a silky, easy-to-comb texture.

🌿 Key benefits:
• Advanced color protection against fading
• Deep hydration for dry, sensitive, or chemically treated hair
• Natural shine and revitalized appearance after each use
• Softer, smoother, and easier to style hair
• Professional formulas with natural nourishing ingredients

💧✨ Pamper your curls with a professional shampoo that respects their shape and provides the hydration they need! Wella Nutricurls Micellar Shampoo for Curls is a micellar shampoo dedicated to curly and wavy hair, which gently cleanses the scalp and hair, removing impurities without drying or altering its structure.

🌿 Its innovative formula is enriched with jojoba oil, vitamins and minerals – essential for soft, supple and visibly healthy hair. Defined, elastic, frizz-free curls? Yes, please! ❤️

🌸 Key benefits:

• Gentle cleansing with micellar technology
• Maintains the natural balance of the scalp
• Deeply nourishes and hydrates curls
• Suitable for daily use
• Ideal for curly and wavy hair

🧴 How to use:

Apply to wet hair, gently massage the scalp and lengths, then rinse thoroughly. Repeat the process if necessary.

Restore beauty and vitality to your hair with K18 Damage Shield Shampoo, the professional shampoo specially created to protect and maintain the health of damaged hair. Its formula with optimized pH and plant-derived surfactants gently yet effectively cleanses, removing impurities and excess sebum without affecting scalp balance or hair color.

💎 Why you'll love it:

• Protects color and reduces damage caused by frequent washing.
• Smoothes the hair cuticle, preventing frizz and providing intense shine.
• Maintains the health of the scalp microbiome.
• Provides protection against daily damage for up to 3 days.
• Its light texture leaves hair supple, hydrated, and easy to style.
• The fresh citrus aroma adds a feeling of freshness with every wash.

🌿 The unique formula with K18Peptide™ acts as a protective shield, reducing protein loss from the hair strand and keeping hair stronger, silkier, and healthier after each use.

💡 How to use:

1. Apply shampoo to wet hair and massage the scalp until a concentrated lather forms.

2. Add water to activate the formula and cleanse deeply.

3. Rinse thoroughly and repeat if necessary.
   👉 For best results, use with K18 Damage Shield Conditioner.

Ideal for damaged, color-treated, or fragile hair, but gentle enough for daily use.

💧 Free your hair from calcium, restore its life and shine!

This creamy shampoo with rich lather is the secret to soft, strong and healthy hair. Its innovative formula combats the accumulation of calcium from hard water, the main cause of breakage and fragility in damaged hair.

🌟 The result? Softer, shinier, stronger and easier to style hair – from the very first use!

✨ Key benefits:

• Gently cleanses the scalp and lengths
• Effectively removes excess calcium from the hair fiber
• Restores keratin bonds inside the hair
• Reduces breakage and dullness
• Leaves hair supple, shiny and silky
• Memorable scent: Portofino Summer – citrus notes, mandarin, orange blossom and jasmine

🔬 Why is it important?

Kérastase studies show that:

• Damaged hair absorbs 3 times more calcium than healthy hair
• Calcium destroys keratin bonds in hair
• With each wash, damage accumulates
• Première reverses this process with 8% pure acids: citric acid + glycine

🧴 Professional use:

Step 1: Apply to wet hair, over Concentré Décalcifiant Ultra-Réparateur
Step 2: Massage, emulsify and rinse thoroughly
Step 3: Continue with Fondant Fluidité Réparateur or Masque Filler Réparateur
Step 4: Finish with Serum Filler Fondamental + Huile Gloss Reparatrice

👉 Recommended for:
• Damaged hair • Over-processed hair • Lacking shine and strength

📊 Visible results*:

• Restores 99% of hair's initial strength
• +73% shine
• 2x softness
• +93% stronger hair fiber
  *Instrumental test after 6 applications

The Nook Magic Arganoil Secret Set shampoo and mask combines Silkifying Shampoo 250 ml and Silkifying Pak mask 250 ml, the two basic steps of the Secret line for dry, dehydrated and dull hair, natural or chemically treated.

What it does for you

• Silkifying Shampoo cleanses gently and leaves hair silky, shiny and soft immediately.
• Silkifying Pak intensely softens dry hair, makes it easy to comb through and gives it shine and elasticity.
• More elastic and vital hair, with a visibly healthier appearance.
• Both without SLES and SLS; the mask is also sulfate-free.
• Argan oil and macadamia oil from organic farming, in both products.

How to use at home

1. Apply the shampoo to wet hair and massage the scalp until you get a soft foam, then rinse.
2. Squeeze the hair with a towel.
3. Apply Silkifying Pak to the lengths and ends.
4. Leave it on for 3-5 minutes, depending on how dry the hair is.
5. Rinse well.

For what type of hair

For dry, dehydrated and dull hair, natural or dyed. If the hair is damaged and porous after bleaching, the Wonderful line is more suitable than this set.

Active ingredients

• Argan oil from organic farming, the central ingredient of the Magic Arganoil line: nourishes the dry strand and gives it shine.
• Macadamia oil from organic farming: softens the hair and makes it silky to the touch.
• Hydrolyzed keratin: supports the hair fiber, so it remains elastic.

What else you need

• Silkifying Shampoo hydrating shampoo
• Silkifying Pak hydrating mask
• Absolute Oil argan oil
• Wide-tooth comb

ProBeauty tip. Keep the ratio: a little shampoo on the scalp, a generous mask on the ends. Many do the opposite and end up with heavy roots and still dry ends.

The Nook Magic Arganoil Secret Set shampoo and argan oil combines the 250 ml Silkifying Shampoo and 100 ml Absolute Oil for dry, dehydrated, and dull hair. The shampoo gently cleanses, while the oil seals the ends and adds shine.

What it does for you

• Silkifying Shampoo gently cleanses and leaves hair silky, shiny, and soft immediately.
• Absolute Oil seals the cuticle, has an anti-static effect, reduces frizz, and helps prevent split ends.
• Silkier and shinier hair, whether natural or colored.
• Both free from SLES and SLS, with argan oil and macadamia oil from organic farming.

How to use at home

1. Apply the shampoo to wet hair and massage the scalp until a soft lather forms.
2. Rinse thoroughly.
3. Towel-dry your hair.
4. Place a few drops of Absolute Oil in the palm of your hand and distribute evenly through the lengths and ends, on damp hair or after drying.

For what hair type

For dry, dehydrated, and dull hair with a tendency toward frizz. For very dry hair, the set alone is not enough: add a mask from the Secret line after shampooing.

Active ingredients

• Argan oil and macadamia oil from organic farming, in both products.
• Hydrolyzed keratin in the shampoo, which helps the hair fiber remain elastic.
• Silk proteins in the oil, for a silky appearance.

What else you need

• Silkifying Shampoo Hydrating Shampoo
• Absolute Oil Argan Oil
• Silkifying Pak Hydrating Mask
• Detangling Brush

ProBeauty Tip. Apply the oil to damp hair before blow-drying, not just at the end. This distributes it more evenly and prevents the ends from looking frizzy after drying.

Nook Beauty Family Harmony Illuminating Shampoo is the Harmony family shampoo for dry and dull hair. Soft and creamy, it cleanses and softens the hair without weighing it down. The brand says it helps lifeless hair regain its shine.

What it does for you

• Shine for dull and lifeless hair.
• Soft hair, but not weighed down, thanks to the creamy texture.
• Healthy appearance and more vitality after every wash.
• Easier to style hair, as promised by the Harmony family.
• Vegan formula, free from SLES/SLS and silicones, with over 90% ingredients of natural origin.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage gently until you get a fine lather.
3. Leave it for a few moments, then rinse thoroughly.
4. Follow with Illuminating Hair Mask on the lengths and ends.

For what hair type

For dry and dull hair that has lost its shine and is difficult to style, whether the strand is fine or thick. If your hair is broken and brittle after bleaching and highlights, start with the Ageless family, made for damaged hair.

Active ingredients

• Mullein bioliquefact (mullein), from organic farming. It is one of the two key ingredients of the Harmony family, designed for shine and easy-to-style hair.
• Hyperfermented almond, also from organic farming. It works together with mullein in all three Harmony products.

What else you need

• Harmony mask, for dull hair
• Harmony leave-in fluid, for instant shine
• 10 ml sample of the shampoo
• Wide-tooth comb

ProBeauty tip. Do the final rinse with lukewarm to cool water. The hair cuticles close better and the shine brought by the shampoo is more visible after drying.

Indola Curl Therapy Cleanser Shampoo for curly hair 300 ml is the cleansing product from the Curls range, with moringa oil. It cleanses gently and leaves the hair feeling nourished. It hydrates without stripping away the hair's natural oils.

What it does for you

• Gentle cleansing, which leaves the hair nourished, not harsh.
• Hydration without drying: the hair's natural oils remain on the strand.
• More elastic curls, that do not dry out.
• The natural shape of the curls is supported, not flattened.
• Shine and disciplined hair, without a sticky feeling.

How to use it at home

1. Wet the hair thoroughly and apply a generous amount directly to the scalp.
2. Massage gently but firmly to cleanse the scalp of impurities and styling product residue. Rinse thoroughly.
3. Apply a little more product to the lengths and detangle with your fingers, a brush, or a wide-tooth comb.
4. Rinse again, thoroughly. You can use it daily.

For what type of hair

For curly, coily, or very tightly curled hair that needs hydration and dries out easily after washing. For straight and oily hair that gets dirty quickly, a classic cleansing shampoo is more suitable.

Active ingredients

• Moringa oil: deeply nourishes, softens and adds shine to split and fragile strands.

What else you need

• Indola Curl Embracing Mousse, curl mousse
• Indola Scalp Therapy Serum, for the scalp
• Indola Hydrate Spray Conditioner, leave-in hydration
• Indola Glam Oil, shine for the lengths

ProBeauty tip. Indola recommends avoiding hot water when washing, as it dries out the hair and scalp. For curls, rinse with lukewarm to cool water at the end and squeeze the hair with a soft towel or a cotton T-shirt.

Alfaparf Blends Of Many combines several rebalancing shampoos for dandruff-prone or oily hair into a single sulfate-free shampoo. We recommend alternating use with a tonic from the same line. The shampoo stands out with its intriguing scent of star anise, sandalwood, and patchouli. It contains the Urban Defence Pro complex, which creates a protective layer on hair and skin, offering protection against pollution and heavy metals. Black tea extract soothes irritation, fights free radicals, and improves microcirculation. The double reset system, rich in amino acids and B vitamins, regulates sebaceous glands.
Features:
Restores scalp balance
Deeply cleanses
Reduces dandruff
Reduces sebum
Antibacterial properties
How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse thoroughly with plenty of water. Repeat this step if necessary, then apply conditioner/treatment suitable for your hair.

STMNT Statement Grooming Goods Hydro Shampoo is the gentle version of the STMNT daily shampoo. It cleanses dry or stressed hair and beards effectively yet gently, soothing the scalp and restoring its balance. Hair and scalp are left feeling hydrated.

What it does for you

• Gentle and effective cleansing for dry or stressed hair and beards.
• Soothed and balanced scalp.
• Stronger hair, according to the brand.
• Hydrated feeling on the hair and scalp.
• Good for daily use.
• Sulfate-free and silicone oil-free; vegan formula, with a citrus and lavender fragrance, with tonka beans.

How to use it at home

1. Wet the hair and beard thoroughly.
2. Apply the shampoo and lather, gently massaging the scalp.
3. Rinse thoroughly. Repeat if necessary.
4. Follow with STMNT Serum, as recommended by the brand.

For what hair type

It is for dry or stressed hair and beards, and for scalps that feel tight. If you use a lot of wax or clay daily, alternate with STMNT Shampoo with activated charcoal, which removes buildup more effectively.

Active ingredients

• Allantoin and bisabolol: the brand names them for a soothed scalp.
• Ginseng extract: part of the formula that strengthens hair.
• Panthenol: helps with the hydrated feeling.

What else you need

• STMNT Serum, recommended after
• STMNT Hair and Beard Conditioner
• STMNT Shampoo with activated charcoal
• Beard Oil, beard oil

ProBeauty tip. In winter, when indoor heat dries out the scalp, switch to Hydro Shampoo and apply STMNT Serum to the scalp after every wash. The scalp feels more comfortable, and the hair softer.

STMNT Statement Grooming Goods All-In-One Cleanser is the daily all-over body cleanser from the STMNT Care line. Its highly nourishing formula, with activated charcoal and menthol, removes impurities from the hair, beard, body, face, and hands, leaving a fresh and clean feeling.

What it does for you

• A single product for the hair, beard, body, face, and hands.
• Extra nourishing formula for everyday cleansing.
• Extra freshness thanks to menthol.
• Sulfate-free and silicone oil-free.
• Vegan formula, with a fresh citrus and lavender fragrance, with tonka beans.

How to use it at home

1. Wet the hair and body.
2. Apply the gel and lather in the hair, beard, or on the body.
3. Massage gently.
4. Rinse thoroughly with warm water.

For what hair type

The STMNT Care line is made for all hair and beard types. All-In-One Cleanser is the simple choice for the man who wants a single bottle in the shower or in his gym bag. If you have dry hair or a dry scalp, use Hydro Shampoo for the hair.

Active ingredients

• Activated charcoal: the brand uses it to remove impurities.
• Menthol: the post-shower feeling of freshness.

What else you need

• STMNT Conditioner for hair and beard
• Beard Oil, after showering
• Aftershave Lotion, post-shave care
• Cleansing Bar, solid version

ProBeauty tip. Keep the 80 ml bottle in your gym bag and the large one at home. On the beard, leave the foam for a few seconds before rinsing, so it reaches the skin.

Schwarzkopf Professional Bonacure Volume Boost Shampoo is the Volume Boost range's volume shampoo, with creatine, for fine and limp hair. It gently removes excess sebum and residue that weigh hair down. After washing, the hair is cleaner, lighter and fuller.

What it does for you

• Gently cleanses and adds volume to fine hair.
• Removes residue and excess sebum that flatten hair.
• Fuller-looking hair: the lightweight formula strengthens the hair strand from within.
• Less static electricity and better elasticity, thanks to conditioning polymers.
• Vegan formula, without SLS, SLES, silicones and artificial colorants.

How to use it at home

1. Wet your hair and scalp thoroughly.
2. Apply approximately 7 g of shampoo and massage for 1–2 minutes.
3. Rinse very thoroughly.
4. Follow with Volume Boost Jelly Conditioner, on the lengths only.

For what hair type

For fine, soft, flat hair that loses its volume a few hours after washing. It is not the right choice for thick, very dry or coarse hair: in those cases, you need the Moisture Kick range.

Active ingredients

• Creatine: Schwarzkopf describes it as an "energizer" that nourishes the fine hair strand.
• Vegan Keratin: a plant-based alternative to hydrolyzed keratin, designed to restore the hair strand's strength and elasticity.
• Cell Equalizer Technology: fills the gaps in the hair strand's outer layer and adds shine.

What else you need

• Volume Boost Jelly Conditioner
• Volume Boost Foam
• Osis+ Soft Dust Volume Powder
• 43 mm Round Brush

ProBeauty Tip. If you have used foam or hairspray, wash twice: the first time to remove styling products, the second time to cleanse the scalp. Volume lasts longer on a clean root.

Schwarzkopf Professional Bonacure Color Freeze Duo sample 2 x 12 ml is the trial set of the Color Freeze line for color-treated hair. It contains one shampoo sachet and one mask sachet, 12 ml each. It is the small format with which you try the pH 4.5 routine before getting the large bottles.

What it does for you

• Gentle cleansing for color-treated hair, with the Color Freeze shampoo.
• Protected color: both products bring the hair strand back to the optimal pH.
• Intensive care with the mask, which has the formula with Care Boost Complex.
• Less frizz and more shine after the mask.
• Practical format, good to put in the travel kit.

How to use it at home

1. Apply the shampoo to wet hair, massage and rinse well.
2. Squeeze the water out with a towel.
3. Apply the mask to the lengths and ends and leave it to work for up to 10 minutes.
4. Rinse very well and style as usual.

For what type of hair

For color-treated, highlighted, or bleached hair, which quickly loses its shade and shine. On long or very thick hair, one mask sachet may not be enough for all the lengths; then apply it only to the bottom half.

Active ingredients

• pH 4.5 Balancer Technology: brings the hair strand to the optimal pH of 4.5 and keeps the color pigments locked in its structure.
• Care Boost Complex: a blend of active ingredients that deeply nourishes, but leaves the hair light, with more shine and less frizz.
• Cell Equalizer Technology: seals the surface of the hair strand and protects it from water and dryer heat.

What else you need

• Color Freeze Shampoo pH 4.5, large bottle
• Color Freeze Mask, large bottle
• Color Freeze leave-in spray conditioner

The ProBeauty tip. Use the set right on the day you got your hair colored or at the first wash after the salon. Then you will see the difference that a pH 4.5 routine makes on a fresh shade the best.

Schwarzkopf Professional Bonacure Scalp Soothing is the soothing shampoo from the Bonacure Scalp Care range, for dry and sensitive scalps prone to irritation. It gently cleanses, soothes the scalp and helps balance its hydration. It comes in the current range packaging and is available in 250 ml and 1000 ml.

What it does for you

• Soothed scalp from the first wash.
• Balanced hydration: helps balance the scalp's hydration level.
• Nourished lengths, soft and supple after rinsing.
• Strengthened hair structure, as described by the brand.
• No SLS/SLES sulfates, no silicones and no artificial colorants; vegan formula.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp with light pressure for up to 2 minutes.
3. Rinse very thoroughly.
4. For added comfort, follow with the Scalp Soothing serum, which does not need to be rinsed out.

For what type of scalp

For dry and sensitive scalps that itch or feel tight. It is dermatologically approved and can be used daily, including after dyeing or bleaching. It is not an anti-dandruff shampoo. If your hair falls out suddenly, in large quantities or in patches, or if your scalp remains red, irritated or with thick flakes, see a dermatologist: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Kale: contains vitamins A, B, C and K, antioxidants and Omega-3 and Omega-6 fatty acids, which help nourish the scalp.
• Madecassoside: pure active ingredient from Centella asiatica leaves, with soothing properties; helps the skin retain moisture.

What else you need

• Bonacure Scalp Soothing Serum, the next step
• Bonacure Moisture Kick conditioner for lengths
• Bonacure Color Freeze conditioner, for colored hair

ProBeauty tip. The 1000 ml size is worth it if you wash your hair often and have a sensitive scalp all year round. Fit a pump onto the bottle and dispense one pump per wash.

It is a revolutionary treatment enriched with diamond extract and a blend of organic acids that interact with the hair. Due to the thermal action of the flat iron, long-lasting disciplinary and anti-frizz effects can be achieved.

INGREDIENTS: 

DIAMOND POWDER

Properties: Diamonds are used in advanced cosmetics for their physical structure. Microcrystals introduced into Alisa products intensify light refraction, creating a brightening effect.

Benefits: Diamond microcrystals intensify light refraction, creating an extremely bright and shiny effect on the hair.

ORGANIC ACID MIX

Properties: Has antioxidant properties. The blend in Alisa products makes hair easier to comb and shiny, amplifying the smoothing or disciplining action. It is also a pH regulator.

Benefits: Helps maintain healthy, elastic, and shiny hair structure, amplifying Alisa treatments.

This guarantees that the hair remains shiny and soft over time.

Usage: follow the instructions in the Alisa technical manual.

Kérastase Première Bain Décalcifiant Réparateur is the repairing descaling shampoo from the Première range, for any damaged or over-processed hair. It is sulfate-free and gently cleanses the scalp and hair, removing the calcium that further weakens the treated hair strand. It is available in 250 ml, a 500 ml refillable bottle and a 500 ml refill.

What it does for you

• Gently cleanses the scalp and hair, without sulfates.
• Removes calcium buildup from hard water, which leaves hair dull and stiff.
• Repairs hair from within, reconnecting keratin bonds.
• Fewer breakages and a healthier appearance.
• Smooth, manageable and shiny hair.

How to use it at home

1. Apply the Concentré Décalcifiant pre-shampoo to wet lengths and leave for 5 minutes, without rinsing.
2. Apply the shampoo to wet hair, directly over the Concentré.
3. Massage until it lathers and rinse thoroughly with water.
4. Follow with the Fondant Fluidité Réparateur conditioner or the Masque Filler Réparateur mask.

For what hair type

For any damaged hair: bleached, frequently colored, heat-styled or washed in hard water. You can also use it alone, but the result is better with the Concentré beforehand. If your hair is healthy and only oily at the roots, you do not need a repairing shampoo.

Active ingredients

• Citric acid: an organic acid that works from the inside out and removes excess calcium, thus the dull and stiff appearance.
• Glycine: an amino acid that, after the calcium is removed, enters the inner layer of the hair strand and repairs it deeply.

What else you need

• Pre-shampoo Première Concentré Décalcifiant
• Première Fondant Fluidité Réparateur Conditioner
• Première Masque Filler Réparateur Mask
• Première Sérum Filler Fondamental Serum

ProBeauty Tip. If you have hard water at home, rinse more than you think is necessary. Rinse more than you think is needed, so that no shampoo and limescale remain on the lengths.

🌿 Bring your fragile and thin hair back to life!
Say goodbye to excessive hair loss and enjoy a clean scalp and visibly stronger hair with Biolage Full Rescue, the fortifying shampoo specially created for fragile, thin hair prone to shedding.

With a delicate and effective formula, enriched with rosemary oil and niacinamides, this shampoo gently cleanses the scalp, intensely hydrates and strengthens hair strands from root to tip. The result? 74% stronger hair, more voluminous and healthier!

💚 Key benefits:

• ✅ Gentle cleansing, without aggressing the scalp
• ✅ Up to 74% more resistance against breakage*
• ✅ Intense hydration for a revitalized look
• ✅ Fortifies thin and fragile hair strands
• ✅ Restores hair's volume and healthy texture
• ✅ Ideal for daily use

🔬 *Instrumental test after use in complete routine with conditioner and treatment.

🌿 Key ingredients:

• Rosemary oil – stimulates microcirculation and strengthens the hair root
• Niacinamides – rebalance the scalp and support cell regeneration

✨ How to use:

1. Apply an appropriate amount to wet hair.

2. Massage gently with circular movements until lather forms.

3. Rinse with plenty of water.

⚠️ In case of contact with eyes, rinse immediately.

Restore freshness and vitality to your hair with Olaplex Nº4C Bond Maintenance Clarifying Shampoo, the professional shampoo that deeply purifies, eliminates impurity buildup, and strengthens the hair strand from within – all in a gentle, sulfate-free, pH-balanced formula.

🌿 What makes it so special?

✔️ Intense detoxifying cleanse – effectively removes heavy metals, chlorine, hard minerals, product residue, and pollutants from hair and scalp
✔️ Repair with patented OLAPLEX Bond-Building™ technology – rebuilds damaged bonds in the hair strand for stronger, healthier hair
✔️ Visibly improved color clarity – colors become more vibrant, and hair brighter
✔️ Sulfate-free. No dryness. Just balanced hydration. – respects the scalp's natural barrier
✔️ Ideal for all hair types – especially color-treated, dull, or product-laden hair

💧 Light texture, profound results
Its clarifying yet gentle formula leaves hair clean, airy, and healthy-looking – without weighing it down, drying it out, or damaging its structure. It is an essential step for maximizing the effectiveness of subsequent Olaplex treatments.

🧴 Simple and effective application:

1. Apply a suitable amount to palms and emulsify.

2. Massage onto wet hair, focusing on the scalp and distributing to the ends.

3. Lather well and leave on for up to 5 minutes.

4. Rinse thoroughly.
   ➡️ Follow with Olaplex Nº5 Conditioner or Olaplex Nº8 Moisture Mask for added hydration and deep repair.

💖 Who is it ideal for?
• People who frequently use styling products
• Hair exposed to hard water, pollution, coloring, or chemical treatments
• Those who desire perfectly clean, smooth, shiny, and easy-to-style hair

📦 Add it to your routine and rediscover the feeling of pure, healthy, and revitalized hair!
Olaplex Nº4C – more than a shampoo. It's the professional reset your hair needs.

🧪 Intensive cleansing, perfect preparation, visible results from the first use!
Transform every technical service into a success with Illumyna Pro Care Alkaline Priming Shampoo – an ultra-concentrated formula, scientifically developed for professionals who seek performance, protection, and efficiency in the salon.

✨ Key benefits:

• Deeply cleanses lengths and ends
• Eliminates residues and impurities that prevent treatment absorption
• Gently opens the cuticle to prepare hair for coloring, bleaching, reconstruction treatments, etc.
• Visible effects from the first use
• Alkaline pH 8.5–9.0 – ideal for opening the hair fiber

🌿 Clean Beauty Formula:
✔ 97% naturally derived ingredients
✔ SLES, SLS, sulfate, paraben, silicone-free
✔ 100% vegan

💡 DualFiber Act™ + Hydra Infusion Technology: supports intensive reconstruction of the hair fiber, protecting hair against mechanical and chemical aggressions.

🔧 How to use:

1. Wet hair and apply a moderate amount of product.

2. Massage gently and rinse.

3. Reapply, leave on for 5 minutes, then rinse thoroughly.

📌 Ideal for: all hair types, especially before technical treatments

✨ Intense color for up to 100 days, mirror-like shine, and visibly stronger hair

The professional set L’Oréal Professionnel Serie Expert Vitamino Color Spectrum is specially created for hairstylists and salons who want to offer colored hair advanced color protection, deep hydration, and a spectacular finish. The innovative formula, enriched with Ferulic Acid and Citric Acid, acts deep within the hair fiber to seal pigments and maintain color intensity for a long period.

🔬 Proven professional performance for all 5 dimensions of color:
shine, saturation, contrast, tone, and luminosity

🌟 Key benefits for professional use:

• 🎨 Maintains color intensity for up to 100 days*
• ✨ Mirror-effect shine, instant and long-lasting
• 💪 Hair up to 98% stronger
• 💧 Deep hydration without weighing down
• 🌈 Rich, clear colors, without unwanted reflections
• 🧴 Professional textures, easy to work with in the salon

🧪 Technology & active ingredients:

• Ferulic Acid – powerful antioxidant, protects color and hair fiber
• Citric Acid – seals pigments inside the hair shaft and smooths the cuticle
• 2.5% Citric Acid (in conditioner) – high concentration for intense and lasting results

🧴 Set contents:

• Vitamino Color Spectrum Shampoo 300 ml – gently cleanses, instantly hydrates, and strengthens the fiber
• Vitamino Color Spectrum Conditioner 200 ml – seals color, smooths, and provides silkiness

📌 Proven results:
✔ up to 72% more instant shine
✔ up to 86% more hydration
✔ up to 70% silkier hair immediately

🔔 Professional recommendation: continue the routine with Vitamino Color Spectrum Glass Shine Serum for maximum shine effect.

💛 Give your hair the freshness and vitality it deserves every day with Sensus Illumyna Daily Shampoo 15ml, the gentle shampoo created for all hair types. Its innovative formula, based on fermented rice water, active black tea water, and seaweed extract, cleanses gently yet effectively, leaving hair airy, silky, and full of natural shine.

✨ Perfect for normal, fine, or lifeless hair, this shampoo provides the necessary hydration without weighing it down, prevents damage caused by external factors, and keeps the scalp balanced, calm, and protected.

⭐ Key benefits of Illumyna Daily Shampoo:

• Gentle cleansing for daily use
• Instant revitalization, lightness, and natural volume
• Antioxidant protection for hair and scalp
• Gentle hydration without weighing down
• Leaves hair fresh, supple, and shiny

🌿 Premium active ingredients:

Fermented rice water: rich in amino acids, proteins, and vitamins, it smooths the hair fiber, moisturizes, and gives a natural shine, regulating scalp pH.
Active black tea water: a powerful antioxidant, it protects against pollution and regulates sebum for long-lasting freshness.
Seaweed extract: deeply nourishes hair, facilitates detangling, and maintains ideal hydration.

💆♀️ How to use:

Apply to wet scalp and hair, massage until a lather forms, rinse thoroughly, and repeat if necessary.

🎯 Recommended for:

• People who wash their hair daily or frequently
• All hair types – especially normal, fine, or volumeless hair

💫 Illumyna Daily Shampoo – freshness, shine, and balance every day!

💛 Say goodbye to frizzy and dry hair with Sensus Illumyna Discipline Set – Shampoo + Mask 15ml, the complete professional treatment for dry, difficult-to-manage, or frizz-prone hair. Its formulas, rich in fermented rice water, hemp oil, avocado oil, and argan oil, transform every use into a ritual of discipline and deep hydration.

✨ Illumyna Discipline Shampoo gently cleanses, intensely moisturizes, and leaves hair soft, supple, and easy to detangle. It is ideal for dry or unruly hair that needs smoothing and control.

💖 Illumyna Discipline Mask intensifies nourishment, repairs the hair fiber, and protects hair from dehydration, giving it a silky texture and a spectacular natural shine.

⭐ Essential benefits of the Discipline set:

• Deep hydration and restoration of elasticity
• Anti-frizz control and discipline of unruly strands
• Gentle cleansing, without drying the hair
• Soft, supple, shiny hair that is much easier to style
• Ideal for dry, unruly, thick, or difficult-to-manage hair

🌿 Premium active ingredients:

Fermented rice water: rich in amino acids and vitamins, provides shine, smoothing, and improves hair texture.
Hemp oil: creates a protective shield against moisture loss, providing long-lasting hydration.
Avocado oil: repairs the structure of dry and damaged hair, restores suppleness without weighing it down.
Argan oil: "liquid gold" for hair – gives volume, nutrients, and a radiant shine.

💆♀️ How to use – Shampoo:

Apply to wet hair, massage gently, rinse thoroughly. Repeat if necessary.

💆♀️ How to use – Mask:

Apply to lengths and ends, leave for 3–5 minutes, emulsify with water and rinse.

💫 Sensus Illumyna Discipline – The secret to smooth, hydrated, and perfectly disciplined hair, every day!

Enjoy a vibrant, fresh, and absolutely irresistible experience with Sensus Hair and Body Cleansing Gel – your daily tropical elixir! Imagine a shower transformed into a vacation: velvety texture, fine lather, seductive aromas, and an absolutely divine cleansing sensation.

Infused with natural almond, orange, and pomegranate oils, this 2-in-1 gel envelops your skin and hair with intense hydration and lasting freshness. It cleanses delicately yet effectively, removing salt, sand, and impurities without drying – leaving behind only softness, balance, and a scent that awakens all your senses.

✨ The scent? A summer dream!
Top notes – magnolia and Damask rose – bring romance and freshness. The heart of the fragrance beats with an exotic rhythm, with argan, sandalwood, cedar, and vetiver, and the finish is a warm and sensual dance of patchouli, amber, and musk. It's more than a gel – it's an olfactory signature, a lasting pleasure.

🌞 Ideal after a day at the beach or gym
💧 Perfect for all skin and hair types
🌿 Vegan-friendly and free from silicones or parabens
💫 Light, foaming texture that cools and pampers
💖 Leaves skin soft and hair easy to style

Transform your routine into a moment of pure relaxation. Choose Sensus Cleansing Gel – for an endless summer, straight from the bottle!