Blonde Hair

Sensus InBlonde Zero Orange Bleaching Powder

Transform your hair with Sensus InBlonde Zero Orange, a blue bleaching powder with anti-yellow/orange action, designed to achieve effective results in all blonde variations. This product is ideal for bleaching natural or color-treated hair and can be used with all bleaching techniques. It allows for hair lightening by up to 7 levels, ensuring brilliant and pure blonde shades.

Key features:

• Anti-yellow/orange action: Neutralizes unwanted tones for a clean and luminous blonde.
• Intensive bleaching: Allows for hair lightening by up to 7 levels.
• Versatility: Suitable for all bleaching techniques.

Active ingredients:

• Corn proteins: Composed of essential amino acids such as cysteine, lysine, and arginine, they provide hydration and nourishment to the hair fiber, reducing skin irritation caused by surfactants.
• Macadamia oil: An elixir for healthy and strong hair, it contains a high percentage of monounsaturated fatty acids, minerals, and vitamins.
• Guar gum: Helps remove unwanted pigments, possessing emollient and softening properties for hair and skin, providing weightless softness and hydration.

How to use:

1. Mixing:
   • In a non-metallic bowl, combine 30g of Deco Zero Orange powder with 60g of Sensus Lux Activator, in a 1:2 ratio.
   • Choose the desired volume of oxidant: 10/20/30/40 vol and mix until you obtain a creamy and homogeneous consistency.
2. Application:
   • Apply the mixture to dry, unwashed hair.
   • Distribute evenly to ensure complete and precise coverage.
3. Processing time:
   • Leave the product to act for 10 to 50 minutes, depending on the desired lightening level.
   • Check the hair periodically to achieve the desired result.
4. Finishing:
   • Rinse hair thoroughly to remove the product.
   • Wash hair with shampoo and apply a suitable conditioner to ensure necessary hydration and protection.

This product is indispensable for any professional who wants to offer high-quality bleaching services and achieve spectacular results on natural or color-treated hair.

Sensus Cream Activator Oxidant Cream 9% 30 vol 1000 ml is Sensus's fluid and stabilized cream oxidant, with the Hi-Performance system. Choose it for 2 levels of lift with permanent dyes, for brighter lengths with MC2 Fast Color, and for bleaching with InBlonde powders.

What it does for you

• Lifts 2 levels with Giulietta in 40–45 minutes, with white hair coverage.
• Brighter natural lengths with MC2 Fast Color, by up to 1 level, in 10 minutes.
• Bleaching with InBlonde powders Zero Yellow 7 and Ultra Platinum 9.
• Consistent results over time, thanks to the stabilized volume.
• Fluid texture, easy and safe to apply.

How to use it at home

1. Put on gloves and prepare the mixing bowl, brush, and scale.
2. With MC2, Colorgrace, or Giulietta, mix 1:1.5: 40 g of dye and 60 g of Cream Activator 9%. With Giulietta, leave for 40–45 minutes.
3. With MC2 Fast Color, for natural lengths, mix 1:1.5, apply quickly, and leave for 10 minutes.
4. With Ultra Platinum 9, mix 1:2; with Zero Yellow 7, 1:1.5 for freehand work or 1:2 for other techniques. Check the bleaching every 5–10 minutes.
5. Close the bottle tightly after each use.

For what hair type

For natural hair that you want to lift by 2 levels and for bleaching. For 1 level, choose 6%; for 3 levels, choose 12%. The oxidant is not applied alone to the hair, only mixed with a Sensus product.

Active ingredients

• Hi-Performance System: protective oils and waxes that provide a fluid texture, easier and safer to apply.
• Emulsifying waxes and protective emollients: make the mixture creamy, easy to prepare and spread.

What else you need

• MC2 Fast Color Dye, 10 minutes
• Colorgrace Dye
• InBlonde Ultra Platinum 9 Bleaching Powder
• Hair Dye Brush
• Mixing Bowl

ProBeauty Tip. When bleaching, do not rely solely on the clock. Check a strand every 5–10 minutes, as Sensus recommends, and rinse when you have reached the desired level.

Discover the professional performance of pure blonde with Indola Blonde Expert Blue Powder, the blue bleaching powder that offers fast and intense lightening of up to 9+ levels. Specially formulated to neutralize unwanted yellow tones, this powder is the ideal partner for achieving cool, clear, and uniform blondes – whether you opt for balayage, full bleaching, or delicate highlights.

Infused with advanced Hair-Bond technology, the formula protects the hair fiber during the lightening process, keeping the hair stronger, more elastic, and visibly healthier. The blue pigments in the composition intelligently counteract warm reflections, resulting in a cleaner and more professional blonde.

✔️ Uniform, controlled, dust-free lightening
✔️ Effective neutralization of warm tones (yellow, orange)
✔️ Fine texture, easy to mix and apply
✔️ Suitable for all blonde techniques (ombre, balayage, highlights)

Recommended for hairstylists looking for performance and protection in a single product, Indola Blue Powder 9+ Tones – 30g offers an effective solution for extreme lightening without compromising hair health. Choose visible, durable, and spectacular results with every application!

✨ Dreaming of the perfect blonde without compromising hair health? Indola Blonde Expert Lightener 9+ White is the ideal choice for professional hairstylists who want powerful, controlled, and gentle lightening at the same time. The white lightening powder offers up to 9+ levels of lift, keeping hair fibers strong, elastic, and shiny – thanks to the revolutionary Hair-Bond technology.

🌟 Key Benefits:

• 🎯 Extreme lift – up to 9+ levels – perfect for techniques such as balayage, highlights, or full head lightening
• 🧬 Hair-Bond Technology – protects the internal bonds of the hair fiber, reducing breakage by up to 90%
• 🌬️ Dust-free formula with a creamy texture – for cleaner application, without dispersion
• 🌸 Delicate fragrance – for a pleasant experience, both for the client and the stylist
• 🧴 Compatible with all hair types and adaptable to the needs of any salon

🛠️ How to Use:

1. Mix in a 1:2 ratio with Indola Cream Developer (2%, 6% or 9%), depending on the desired level of lift.

2. Apply to dry, unwashed hair, avoiding contact with the scalp.

3. Leave to process for 20–45 minutes, without heat. Visually check the development.

4. Rinse thoroughly and wash with a repairing shampoo from the Indola Blonde Expert Insta Strong range.

5. Finish with a nourishing treatment from the same range to strengthen and protect the hair.

💡 Pro Tip: To neutralize warm undertones on darker natural bases (6.0 or darker), add the Indola Blonde Expert Ultra Cool booster.

🎨 Final Result:
An intense, clear, balanced, and luminous blonde, ready for toning or styling. Thanks to the advanced formula, hair remains healthy, supple, and shiny, even after the most demanding lightening processes.

📦 Quantity: 450g
🏷️ Product Type: Professional dust-free lightening powder
🔬 Technology: Hair-Bond – advanced molecular protection

💫 Choose Indola Blonde Expert Lightener 9+ White for spectacular blondes with professional confidence and safety!

Discover the secret to perfect blonde and sophisticated grey with Yellow Purple Shampoo, the lightweight violet shampoo that effectively neutralizes yellow or orange tones in blonde, white, or grey hair. Enriched with premium active ingredients, this product is the ideal ally for maintaining a cool, clean, and bright shade, just like after a salon visit.

🌈 What makes this shampoo so special?
✔️ Effective anti-yellow neutralization – corrects unwanted tones in just a few minutes
✔️ Professional care at home – recommended for blonde, bleached, white, or grey hair
✔️ Light, yet concentrated texture – gently cleanses scalp and hair without drying
✔️ Formulated with Bond Complex and Açaí extract – protects the hair fiber structure and provides an antioxidant boost

🌿 Active ingredients with visible effects:
• Bond Complex – supports the repair of weakened hair bonds, for stronger and more elastic hair
• Açaí Extract – rich in vitamins and antioxidants, offers protection and natural shine

🧴 Recommended use:
Apply the shampoo to wet scalp and hair. Gently massage until a rich lather forms, then leave on for 3 to 5 minutes, depending on the desired neutralization intensity. Rinse thoroughly. Use 1-2 times a week for optimal results and an impeccable shade between salon visits.

💡 Ideal for:
• People with blonde, bleached, white, or grey hair
• Maintaining cool tones between colorings
• Neutralizing yellow reflections caused by oxidation, pollution, or hard water

💖 Choose Yellow Purple Shampoo 500ml and transform your hair into a statement of elegance and refinement – no yellow, no compromises, just clean, intense shades and an enviable look!

Rediscover the luminosity of your blonde hair with Indola Blonde Expert InstaCool Shampoo, a professional shampoo dedicated to the care of blonde, grey, or bleached hair. Its intensely pigmented purple formula instantly neutralizes yellow reflections and warm tones, providing a visible cooling effect even after the first use. Perfect for maintaining a cool, luminous, and sophisticated blonde.

This shampoo not only corrects unwanted shades but also strengthens the hair fiber thanks to advanced Hair-Bond technology, which protects and repairs hair sensitized by chemical processes. Ideal for professional use or at home, between salon appointments.

💜 Key benefits:

• Effectively neutralizes yellow and warm tones

• Leaves hair with a cool, clean, and shiny reflection

• Strengthens the hair fiber and reduces post-bleaching damage

• Visible effect in just 2-5 minutes

• Ideal for natural blonde, colored, grey, or bleached hair

✨ How to use:
Apply the shampoo to wet hair and massage gently, focusing on areas with yellow reflections. Leave on for 2 to 5 minutes, depending on the desired intensity of neutralization. Rinse thoroughly with lukewarm water. It is recommended to use 1-2 times a week and to combine with a suitable conditioner, such as Indola Repair Conditioner, for complete care.

🌟 The result? A salon-like blonde – fresh, cool, and radiant, with protected, resistant, and visibly healthier hair.

Indola Blonde Expert InstaCool Shampoo is the perfect choice for maintaining your favorite blonde, without compromise. Help your hair shine with freshness and color, wash after wash!

Milk Shake Silver Shine Shampoo 250ml

Silver Shampoo is a specially formulated shampoo with purple pigment to neutralize unwanted yellow tones. It is suitable for blonde, gray, white, or grizzled hair. It deeply moisturizes hair and gives it an intense shine. It contains milk proteins; organic fruit extracts; purple pigment, and Integrity 41; Milk Shake’s proprietary ingredient that maintains good hair hydration; protecting the color. It is paraben-free.

Features:

-suitable for blonde, grizzled, or white hair

-deeply moisturizes

-contains active ingredients

-neutralizes unwanted yellow tones

-adds shine

-regenerates

How to use: Apply to pre-moistened hair, massage gently until a dense and creamy lather forms. Leave on for 1 minute, then rinse thoroughly with water. Repeat this step, then apply a suitable conditioner or mask.

Indola Blonde Expert Pastel Cream Toner Pastel Toner 60 ml brings you two shades from the Pastel Cream Toner range: P.16 Ash Red and P.2 Pearl. It is a cream toner for bleached, lightened, or natural blonde hair, which reduces warm tones and leaves a balanced pastel shade.

What it does for you

• Reduces yellow, golden, or copper tones on bleached blonde hair.
• Gives a pastel shade: pearlescent with P.2, ash-red with P.16.
• Works on bleached, lightened, and natural blonde bases.
• Applied precisely with a brush, because it has a cream texture.
• Lifts by up to one level, only when used on natural hair.

How to use it at home

1. Mix the toner 1:1 with Cream Developer: 2% (7 vol) on bleached hair, 6% (20 vol) on natural blonde. Example: 40 g plus 40 g.
2. On bleached hair, work on towel-dried hair and apply CC2 spray to porous lengths.
3. Start with the areas that need neutralization the most, then continue towards the ends.
4. Leave for between 1 and 30 minutes and check the color every few minutes.
5. Rinse very thoroughly. Wear gloves at all times.

For what type of hair

For bleached blonde, highlights, or light natural blonde that you want to become cooler or pastel. It is not suitable if your base is dark and you want to achieve blonde: it does not bleach. Do not use on sensitive, irritated scalp, or if you have ever had a reaction to dye.

What else you need

• Pastel Cream Toner, the other shades
• Oxidant Cream Developer 2% 7 vol
• Oxidant Cream Developer 6% 20 vol
• CC2 Spray for porous lengths
• Indola mixing bowl

ProBeauty tip. First, do a strand test on a strand from the nape of your neck, preferably with P.16, which has a reddish note. This way you can see exactly how intense the tone turns out on your hair and how long you need, before applying it to your whole head.

✨Revitalize and enhance your blonde hair color with Wella Professionals Color Fresh Create Golden Gloss mask! This temporary coloring mask offers sophisticated golden reflections, leaving hair hydrated, silky, and shiny. Perfect for weekly color maintenance, its silicone-free formula, enriched with avocado oil, ensures gentle treatment without damaging the hair shaft.

🌟 Key benefits:
✔ Instant color refreshment – Ideal for light blonde hair and golden shades
✔ Intense shine and silky effect – Hair becomes visibly healthier and more hydrated
✔ Silicone-free & enriched with avocado oil – Nourishes and protects hair
✔ Fast results – Visible transformation in just 10 minutes
✔ No damaging effect – Fades gradually without affecting the hair structure

📌 How to use:
1️⃣ Apply generously to damp, towel-dried hair after washing.
2️⃣ Leave on for 5 to 10 minutes, depending on the desired intensity.
3️⃣ Rinse thoroughly, without using conditioner – its formula leaves hair soft and smooth.
4️⃣ Use weekly for optimal color maintenance effect.

💡 Recommendation:
Suitable for all blonde hair types, bleached or natural, for a radiant and fresh effect.

🔹 Wella Professionals Color Fresh Mask Golden Gloss – Vibrant golden reflections and premium care for your hair! ✨💛

Permanent hair dye, with neutral and cool shades. It was developed to achieve perfect neutral and cool color results and to avoid unwanted yellow tones. Provides the most neutral and cool beige color results. Offers elegant beige and gray shades, for level 7 and 9. Intense color vibrancy and ultimate color retention. Perfect color equalization even on porous hair. Up to 100% white hair coverage.

Schwarzkopf Professional Goodbye Yellow Neutralizing Shampoo is the brand's highly pigmented shampoo for yellowing blonde hair. It cleanses gently while depositing violet and blue pigments that cancel out yellow tones. It is available in 300 ml and 1000 ml sizes.

What it does for you

• Neutralizes yellow in medium to light blonde hair from the very first wash.
• Keeps blonde cool for longer between salon visits.
• Cleanses gently: the formula contains no SLS or SLES sulfates.
• Cleanses and tones in one step, with a pH of 4.5 that helps the pigments adhere quickly to the hair.
• You control the intensity by adjusting the leave-in time and how often you use it.

How to use it at home

1. Wear gloves: the pigment stains skin, clothing, and surfaces.
2. Apply the shampoo to wet hair, just like regular shampoo, and massage gently.
3. Leave on for up to 5 minutes, then rinse thoroughly.
4. For maintenance, use 1–2 times a week. For maximum pigment deposition, use daily.
5. For maximum neutralization, Schwarzkopf applies it to dry hair and leaves it on for up to 5 minutes.

For what hair type

For natural, bleached, or highlighted medium to light blonde hair that tends to turn yellow. On non-porous hair, you can extend the leave-in time slightly to intensify the effect. It is not suitable for brown or black hair, as there are no yellow tones to neutralize.

Active ingredients

• Direct violet and blue pigments in a balanced combination: they cancel out yellow tones while cleansing.
• pH 4.5 formula: helps the pigments adhere quickly for effective neutralization.

What else you need

• BlondMe Bond Repair Nourishing Conditioner
• BlondMe Bond Repair Purple Mask
• Bonacure Color Freeze Silver Treatment
• Chroma ID 9.5-1 Pearl Silver Color Mask
• Nitrile gloves, size M

ProBeauty Tip. Do not use it alone every time you wash your hair. Alternate it with your regular shampoo, as recommended by Schwarzkopf, to keep the tone even from roots to ends. The 1000 ml size is worth it if you use it several times a week.

Nook Magic ArganOil Blonde Story Illuminating Conditioner is the perfect solution for daily maintenance of blonde, bleached, or highlighted hair. This illuminating conditioner detangles, moisturizes, and nourishes hair without weighing it down, adding shine. Its special formula neutralizes unwanted yellow reflections and enhances the radiance of blonde hair. It is also ideal for gray/white hair, restoring its natural luster and shine.

Key Ingredients

• Argan Oil: This precious oil is a powerful natural antioxidant that protects the hair fiber from the action of free radicals and from thermal, mechanical, and environmental aggressions. Argan oil helps restore the hair's natural lipid barrier, making it stronger, silkier, and shinier. It also regenerates stressed fibers, providing them with hydration.
• Coconut Oil: Rich in vitamins, nutrients, and antioxidants, coconut oil is extremely useful for moisturizing hair, strengthening it, and providing shine. It improves hair elasticity and resistance, protecting it from oxidative and mechanical stress. It is particularly suitable for improving the vitality of fragile, dry, and damaged hair, preventing breakage.
• Rosehip Extract: Rosehip extract is known for its emollient capacity that helps moisturize hair, combating any form of dryness or dehydration. Rich in vitamin C, a powerful antioxidant, it fights free radicals and prevents hair dryness. It stimulates collagen and elastin production, promoting hair elasticity.

Features

Nook Magic ArganOil Blonde Story Illuminating Conditioner is formulated with up to 95% natural origin ingredients, according to ISO16128 standard. The product does not contain ingredients or raw materials of animal origin, making it suitable for people who adopt a vegan lifestyle. It is also tested to verify traces of nickel, chromium, and cobalt, guaranteed below the maximum threshold of 1 ppm (parts per million). Formulations are made with gluten-free ingredients, ideal for people with gluten sensitivity.

How to Use

For best results, distribute the conditioner evenly on wet, towel-dried hair. Leave on for a few minutes, then rinse thoroughly. For even better results, use in combination with other products from the Blonde Story range. Nook Magic ArganOil Blonde Story Illuminating Conditioner is an essential product for maintaining the health and beauty of blonde, bleached, or highlighted hair, providing it with long-lasting shine, hydration, and protection.

Nook Magic ArganOil Blonde Story Illuminating Conditioner is the perfect choice for bright and healthy blonde hair. Transform your hair care routine with this innovative conditioner and enjoy the benefits of argan oil, coconut oil, and rosehip extract.

L'Oréal Professionnel Oxydant Crème 12% 40 vol 1000 ml is the strongest oxidant in the Oxydant Crème range. Use it with Majirel High Lift and certain Blond Studio bleaches. It is not for standard Majirel shades, where the maximum allowed is 9%.

What it does for you

• Maximum lift with Majirel High Lift, for cool blondes on darker bases.
• Works with Blond Studio Multi-techniques 8, 8 Bonder Inside and 7 Clay bleaches.
• Creamy mixture, easy to apply with a brush.
• Large bottle, for multiple applications.

How to use it at home

1. Perform a dye allergy test 48 hours beforehand and wear gloves.
2. With Majirel High Lift, mix 1+2: the 60 ml tube with 120 ml of oxidant.
3. Apply to dry, unwashed hair and leave for 50 minutes.
4. With Blond Studio bleaches, follow the ratio and timing in their instructions.
5. Close the bottle tightly and keep it away from heat and light.

For what hair type

For natural, uncolored hair that you want to lift significantly with High Lift. On lighter bases, 9% is sufficient. 12% oxidant is strong: if you have not worked with it before, a hairdresser can perform the lift more safely. It is not for fragile hair or sensitive scalps.

What else you need

• Majirel High Lift for cool blonde
• Oxydant Crème 9%, for lighter bases
• Hair dye brush
• Nitrile gloves
• Silver shampoo for blonde

ProBeauty tip. Do not choose 12% just to finish faster. If your base is already light, 9% will give you a cool blonde with less stress on the hair strand.

Schwarzkopf Professional Chroma ID Pink Mask 300 ml is the pink from the Color Play series in the Chroma ID range, for bleached blonde that wants a playful color. It is a semi-permanent coloring mask, rich in pigment, without oxidant and with bonding technology. Alone it gives an intense pink, and with Clear, rosé shades.

What it does for you

• Gives an intense pink on very light blonde, on the whole head or just on the ends.
• Softens into rosé, coral, or peach when you mix it with Clear and other shades.
• Lasts up to 15 washes, so you can try pink without committing to it.
• Does not stress the hair: it has no oxidant and does not lighten the color.
• Leaves the hair shiny and soft.

How to use it at home

1. Wash the hair with shampoo and towel dry.
2. Put on gloves and protect your clothes and towels.
3. Apply the pure pink or the mixture prepared in the bowl, evenly, in sections.
4. Leave for 10 minutes. 5 minutes give a pale pink, up to 20 an intense pink.
5. Rinse until the water runs clear.

For what type of hair

For bleached hair or very light natural blonde. The Schwarzkopf chart gives an intense and ideal result on bases lighter than level 9; on level 9 the pink is subtle. On brown hair, the pure pink is not visible, but the brand uses it in mixtures for highlights, like 5-88 Deep Ruby.

Active ingredients

• Fibrebond: strengthens the hair bonds, useful for bleached hair.
• Low Salt Technology: more pigment reaches the hair, for a full pink.
• Panthenol: nourishes and gives shine.

What else you need

• Chroma ID Clear, for rosé
• Chroma ID 8-19 Frosted Lavender, for the Rosé recipe
• Chroma ID 6-88 Ruby Red, for coral
• Nitrile gloves, size M
• Mixing bowl
• Tinting brush

ProBeauty tip. For a blonde with a barely visible lilac reflection, mix ten parts 9.5-1 Pearl Silver with one part Pink: it is the brand's Soft Lilac Beige recipe. It is a safe way to try pink without a garish result.

Chroma ID coloring mask, with color pigments, is optimally suited for refreshing colors on lengths and ends. It is available in the most popular shades. The hair mask is equipped with the well-known Bond Enforcing technology, which ensures a healthy and shiny hair structure, and also provides color enhancement and toning. Depending on the hair color, the mask can be used to refresh, tone, or enhance the hair color. On base, blonde, or light tones, Chroma ID achieves very intense color results. The intensity can be controlled when the color masks are mixed with Chroma ID Clear. Chroma ID Clear allows for pastel toning with any color mask, as well as an intensive shine.
How to use: Apply the hair tint evenly to washed, towel-dried hair. Leave on for up to 10 minutes. Depending on the chosen shade, application time, and hair structure, the color can last up to 12 washes.

Alfaparf Milano Semi di Lino Blonde Intense Anti-Yellow Low Shampoo is an intense anti-yellow shampoo for natural blonde, bleached blonde, and grey hair. It cleanses and neutralizes unwanted yellow tones while moisturizing and revitalizing the hair. The 1000 ml bottle is the economical option for long-lasting use.

What it does for you

• Neutralizes unwanted yellow tones thanks to its colored texture with concentrated blue-violet pigment.
• Moisturizes and revitalizes sensitized blonde hair.
• Protects the color from the effects of blue light and UV rays.
• Rich and creamy foam with a plant-based fragrance.

How to use it at home

1. Apply the shampoo to wet hair and emulsify.
2. Rinse thoroughly.
3. Apply again and leave the product on the hair for up to 5 minutes, depending on how yellow the hair is.
4. Rinse thoroughly.
5. Wash your hands with soap after use.

For what hair type

For natural or bleached blonde and grey hair that has visibly yellowed. For blonde hair with only a slight warm tint, the Anti-Yellow Low Shampoo option is sufficient. It is not for brown or brunette hair.

Active ingredients

• Blonde Recovery: a nourishing and revitalizing boost for radiant blonde hair.
• Blue Light Shield: an active ingredient from summer lilac flowers that protects the color from the effects of blue light.
• Color Fix Complex: UV filter and antioxidant, so that dyed hair retains its beautiful color for longer.
• Urban Defence Pro: a shield against pollution that protects the hair strand from urban aggressors.

What else you need

• Semi di Lino anti-yellow shampoo for frequent use
• Semi di Lino anti-yellow leave-in spray
• Semi di Lino nourishing mask for dry hair
• Semi di Lino nourishing leave-in conditioner

ProBeauty tip. The first time, leave it on for only a minute or two and see how your hair reacts. Gradually increase the time up to 5 minutes only if the yellow tint persists.

✨ Blonde hair deserves to shine! Alfaparf Blonde Anti-Yellow Shampoo is the ideal solution for neutralizing yellow tones and achieving a cool, luminous, and uniform blonde. Suitable for blonde, bleached, highlighted, or gray hair, this professional shampoo contains violet pigments, which correct unwanted reflections and enhance color intensity.

💡 Advanced technology for impeccable blonde!
✔️ Blonde Recovery – Carob seed extract that revitalizes the hair fiber, providing hydration and protection.
✔️ Blue Light Shield – Protects color against fading caused by blue light.
✔️ Violet pigments – Effectively neutralize yellow tones for a uniform and radiant blonde.

✅ Key benefits:

✅ Eliminates unwanted yellow tones for a cool and luminous blonde
✅ Hydrates and revitalizes hair without weighing it down
✅ Protects color against premature fading
✅ Suitable for blonde, bleached, highlighted, or gray hair
✅ Creamy texture, dense foam, and easy rinsing

🛠 How to use:

✔️ Apply to wet hair, massage gently until you obtain a dense and creamy foam.
✔️ Leave on for 2-3 minutes for a more intense effect.
✔️ Rinse thoroughly and repeat application if necessary.
✔️ Continue the routine with the appropriate conditioner or treatment for blonde hair.

💛 For a perfect blonde, without yellow reflections, choose Alfaparf Blonde Anti-Yellow Shampoo! 💛

Lux Activator is a special stabilized oxidizing cream, enriched with innovative active ingredients such as luminiscine, vegetable keratin, and argan oil.

INGREDIENTS:

VEGETABLE KERATIN

Properties: A blend of 18 plant-based amino acids, rich in the amino acid cysteine. It creates disulfide bonds that give hair greater strength.

Benefits: Strengthens and thickens hair fibers and improves their elasticity. Repairs the structure of damaged hair.

LUMINESCINE

Properties: Obtained from the flowers of verbascum, a plant found in the Mediterranean area. This active ingredient can absorb UV rays.

Benefits: Transforms UV rays into a new source of light that gives hair exceptional shine.

ARGAN

Properties: Argan oil is obtained from the fruits of the argan tree and is rich in antioxidant substances such as vitamin E, fatty acids, and flavonoids.

Benefits: Helps prevent hair aging by fighting free radicals.

Instructions: Mix with Sens.Us coloring / bleaching products according to the recommended mixing ratio. Leave on for the recommended time for each service until the desired result is achieved.

Warnings: Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately in case of contact with the products. Wear suitable gloves when handling this product. Store in a cool, dry place, away from light. Keep out of reach of children. Carefully follow the instructions of the product with which it is mixed. For professional use only. SHAKE BEFORE USE.

Nook Magic ArganOil Blonde Story Illuminating Shampoo is the ideal solution for blonde, bleached, or highlighted hair. This creamy shampoo gently cleanses, hydrating hair without weighing it down. With a special formula, it restores shine, elasticity, and smoothness to the hair, making it look visibly healthier and brighter. It is perfect for neutralizing unwanted yellow undertones, enhancing the radiance of blonde hair. It also restores shine and luster to grey/white hair.

Main Ingredients

• Argan Oil: This precious oil is a powerful natural antioxidant that protects the hair fiber from the action of free radicals and thermal, mechanical, and environmental aggressions. Argan oil helps restore the hair's natural lipid barrier, making it stronger, silkier, and shinier. It also regenerates stressed fibers, providing them with hydration.
• Coconut Oil: Rich in vitamins, nutrients, and antioxidants, coconut oil is extremely useful for moisturizing hair, strengthening it, and imparting shine. It improves hair's elasticity and resistance, protecting it from oxidative and mechanical stress. It is particularly suitable for improving the vitality of fragile, dry, and damaged hair, preventing breakage.
• Rosehip Extract: Rosehip extract is known for its emollient capacity that helps hydrate hair, combating any form of dryness or dehydration. Rich in vitamin C, a powerful antioxidant, it fights free radicals and prevents hair dryness. It stimulates collagen and elastin production, promoting hair elasticity.

Features

The shampoo for blonde hair is formulated with up to 95% natural ingredients, according to the ISO16128 standard. The product does not contain ingredients or raw materials of animal origin, making it suitable for people who adopt a vegan lifestyle. It is also tested to verify traces of nickel, chromium, and cobalt, guaranteed below the maximum threshold of 1 ppm (parts per million). The formulations are made with gluten-free ingredients, ideal for people with gluten sensitivity.

How to Use

For best results, apply the shampoo to wet hair and gently massage to form a fine lather. Leave on for a few seconds, then rinse thoroughly. For even better results, use in combination with other products from the Blonde Story range. Nook Magic ArganOil Blonde Story Shampoo is an essential product for maintaining the health and beauty of blonde, bleached, or highlighted hair, providing long-lasting shine, hydration, and protection.

The Illuminating Shampoo is the perfect choice for bright and healthy blonde hair. Transform your hair care routine with this innovative shampoo and enjoy the benefits of argan oil, coconut oil, and rosehip extract.

✨ Restore strength, hydration, and shine to blonde hair with Kérastase Blond Absolu L'Huile Cicagloss! This innovative oil is the ideal solution for blonde or highlighted hair, sensitized by decolorization. Its advanced formula protects the hair fiber, providing deep nourishment, softness, and a radiant glow.

💛 What makes this oil unique?
✔ Nourishes and protects blonde hair, preventing dryness and damage.
✔ Restores shine and smoothness for a vibrant and luminous blonde.
✔ Seals in hydration and protects against external factors (UV, humidity, pollution).
✔ Light and versatile, without weighing down the hair strand.

🌿 Active ingredients:
✅ Edelweiss flower – Powerful antioxidant, fortifies and protects hair.
✅ Vitamin E (Tocopherol) – Provides protection against free radicals.
✅ Sunflower oil – Nourishes, hydrates, and seals the hair cuticle.

📌 How to use:

1️⃣ On damp hair: Apply 1-2 drops to lengths and ends, then blow-dry.
2️⃣ On dry hair: Apply after styling for instant shine.
3️⃣ During the day: Use anytime for extra protection and a perfect finish.

💡 Recommended for:
✔ Blonde, decolorized, or highlighted hair that needs hydration and fortification.
✔ People who want luminous, healthy, and protected blonde hair from daily aggressions.
✔ Anyone who desires silky, shiny, and easy-to-style hair.

👉 Transform your blonde hair with L'Huile Cicagloss – The essential oil for an impeccable and vital look! 💛✨

💜 Get rid of unwanted yellow tones and achieve a perfect cool blonde with Kérastase Blond Absolu Masque Ultra-Violet! This intense purple pigmented mask is specially designed for blonde, bleached, or highlighted hair, helping to neutralize warm undertones, while hydrating, repairing, and protecting the hair fiber against external aggressions. The formula enriched with Hyaluronic Acid and Edelweiss Flower provides an anti-oxidant effect, preventing yellowing and maintaining a cool, vibrant, and shiny shade.

🌟 Key benefits:
✅ Neutralizes yellow and brassy tones – Ultra-violet pigments penetrate the hair fiber and provide an impeccable cool blonde.
✅ Hydrates and regenerates – Hyaluronic Acid repairs the hair fiber, refills the hair structure, and prevents breakage.
✅ Protection against oxidation – Edelweiss Flower, rich in antioxidants, protects hair against pollution and free radicals.
✅ Irresistible shine and softness – Hair becomes silky, easy to comb, and visibly healthier.
✅ Customizable results – Action time varies depending on the desired level of neutralization.

📌 How to use:

1️⃣ Wash hair with Bain Lumière or Bain Ultra-Violet and towel dry.
2️⃣ Apply the mask evenly to lengths and ends.
3️⃣ Leave on for 5 minutes for light neutralization or 10 minutes for a more intense effect.
4️⃣ Emulsify with a little water and rinse thoroughly.
5️⃣ Finish the routine with Cicaflash for extra hydration and protection.

💡 Tip: Use this mask once a week or whenever you want to maintain a cool, bright blonde.

✨ For impeccable, protected, and hydrated blonde hair, choose Kérastase Blond Absolu Masque Ultra-Violet! ✨

Milk Shake Icy Blond Toning Spray leave-in 100 ml is the leave-in spray of the Icy Blond range. It has a black pigment that counteracts the brassy, yellow, and orange tones in light, platinum, or bleached blonde hair. It gives a grey reflection and helps with a quick correction between two salon visits.

What it does for you

• Immediate correction of warm tones, for a cool blonde with grey reflection.
• Detangled hair that is easier to style, without rinsing.
• Strengthened and hydrated hair, with a healthy and shiny appearance.
• Quick touch-up on dry hair, on days between washes.
• Lightweight formula, with milk proteins and rice and grape seed oils.

How to use it at home

1. Shake the bottle well.
2. Spray evenly on washed and towel-dried hair, from approximately 10–15 cm away.
3. Comb to distribute the product, then dry the hair.
4. For daily touch-ups, spray on dry hair, from approximately 30 cm away.

For what type of hair

For light, platinum, bleached, or dyed blonde hair and grey hair. It is not for golden blonde hair that you want to keep warm. It does not replace the Icy Blond shampoo and conditioner when yellow is strong, but rather complements them.

Active ingredients

• Black pigment: counteracts yellow and orange tones, for a grey reflection.
• Milk proteins: condition the hair fiber and leave it soft and easy to comb.
• Grape seed oil and rice oil: nourish the fiber and leave the hair silky.

What else you need

• Icy Blond Shampoo with black pigment
• Icy Blond Conditioner with black pigment
• Silver Shine Whipped Cream leave-in foam
• Thermo Protector heat protection spray

ProBeauty tip. Spray first on the front strands and around the face, where the yellow is most visible. Comb immediately, so the pigment does not remain concentrated in one place.

Milk Shake Icy Blond Conditioner with Black Pigment is the toning conditioner of the Icy Blond range. It is made for light blonde, platinum blonde and grey hair. The black pigment neutralizes unwanted warm tones and instantly gives a cool blonde with subtle ash reflections.

What it does for you

• Cool blonde with ash and silver reflections from the first use.
• Counteracts yellow and orange tones in blonde or bleached hair.
• Soft, silky hair that is easy to comb through, thanks to rice and grapeseed oils.
• Deeply restructured hair fibre, with milk proteins, for a healthy appearance.
• Paraben-free.

How to use it at home

1. Wash your hair, preferably with Icy Blond Shampoo.
2. Apply the conditioner to wet hair, from mid-lengths to ends.
3. Leave it on for a few minutes; for a more intense effect, leave it on a little longer.
4. Rinse thoroughly.

For what hair type

For light blonde, platinum blonde, bleached or dyed hair and grey hair. It is not for golden or honey blonde hair that you want to keep warm. It has no useful toning effect on brunette hair.

Active ingredients

• Black pigment: counteracts yellow and orange tones, for an ash reflection.
• Grapeseed oil and rice oil: nourish the fibre and leave hair silky.
• Milk proteins: condition the hair fibre and leave hair soft and easy to comb through.
• Integrity 41®: antioxidant polyphenol-rich sunflower extract, the Milk Shake ingredient that helps colour stay stable.

What else you need

• Icy Blond Shampoo with Black Pigment
• Icy Blond Toning Spray
• Deep Conditioning Mask for Dyed Hair
• Silver Shine Light Shampoo 1000 ml

ProBeauty Tip. If you only have a few strands that are yellowing, apply the conditioner to them first and only then to the rest of your hair. Rinse with cold water at the end, so the ash reflection looks shinier.

Discover Colorverse ammonia-free hair dye from ETB Hair, specially designed for professional, long-lasting coloring of blonde, bleached, or light-colored hair, providing vibrant colors and intense shine. This innovative dye, with a vegan formula enriched with shea butter, vegetable keratin, and goji, ensures complete coverage of gray hairs and protects hair against dehydration and degradation. Its moisturizing and PPD-free ingredients penetrate deep into the hair shaft, leaving it smooth, healthy, and even.

Benefits:

• Complete coverage: Ensures uniform and effective coverage of gray hairs.
• Long-lasting shine: Colors remain intense and resistant over time.
• Protection against degradation: Maintains hair hydration, protecting it from damage.

Key Ingredients:

• Shea butter: Deeply nourishes and moisturizes hair.
• Vegetable keratin: Strengthens the hair shaft structure.
• Goji: Contains antioxidants that prevent dryness and provide natural shine.

Advantages:

• Suitable for all hair types, being formulated vegan and PPD-free.
• Ensures a uniform coloring process and an intense and long-lasting color.

How to use:

1. Mixing: Use a 1:2 ratio with the appropriate oxidant.
2. Application on dry hair: Distribute evenly on lengths and ends, leave to act and repeat the process at the roots.
3. Washing: Rinse thoroughly, then apply shampoo and conditioner for colored hair.

Colorverse is ideal for professional coloring, offering exceptional results and healthy, shiny, and vital hair.

Schwarzkopf Professional Chroma ID Blue Mask 300 ml is the blue from the Color Play series in the Chroma ID range, for bold colors on bleached blonde. It is a semi-permanent coloring mask, without an oxidant, with bonding technology. It is part of the intense masks, which have more pigment.

What it does for you

• Gives an intense blue on very light blonde, on the whole head or just on highlights.
• Lasts up to 15 washes, then gradually fades.
• Becomes pastel when you mix it with Chroma ID Clear.
• Does not stress the hair: it does not have an oxidant and does not lighten the color.
• Leaves the hair shiny, with a conditioning formula with panthenol.

How to use it at home

1. Wash the hair with shampoo and towel-dry it well.
2. Put on gloves, an old cape and protect the sink: the blue stains.
3. Apply the mask pure or diluted with Clear, evenly or just on the chosen highlights.
4. Leave for 10 minutes. 5 minutes give a subtle shade, up to 20 an intense one.
5. Rinse until the water runs clear.

For what type of hair

For bleached hair or very light natural blonde. The Schwarzkopf chart gives an intense and ideal result only on bases lighter than level 9. At level 9 the effect is subtle, and on darker hair it is not visible.

Active ingredients

• Fibrebond: strengthens the hair strand bonds, important on bleached hair.
• Low Salt Technology: maximizes the pigment that reaches the hair, for a vibrant color.
• Panthenol: conditions and seals the cuticle.

What else you need

• Chroma ID Clear, for Powder Blue
• Chroma ID 9-12 Platinum Grey, for cool greys
• Chroma ID 9.5-19 Dusty Pink, for Steel Blue
• Nitrile gloves, size M
• Mixing bowl
• Tinting brush

ProBeauty tip. If your blonde still pulls towards yellow, neutralize it first, then apply the blue. The remaining yellow can turn the tone green. Do a strand test at the nape of the neck before the whole head.

Schwarzkopf Professional Chroma ID Mask 9.5-4 Beige Sand 300 ml gives bleached blonde hair a warm, luminous sandy beige shade. It is a semi-permanent, ammonia-free color mask with bonding technology. The code indicates level 9.5, very light, with beige highlights.

What it does for you

• Softens bleached blonde hair that looks too white or too bright.
• Gives a natural sandy beige shade to very light hair.
• It is a good base for mixing: mix with copper, pink, or Clear to achieve golden, peach, or rosé blondes.
• Lasts 10–15 washes and can be easily reapplied at home.
• Leaves hair soft and shiny after rinsing.

How to use it at home

1. Wash your hair and towel-dry it.
2. Put on gloves and protect your clothes.
3. Use the mask directly or mix it in a mixing bowl with other Chroma ID shades, according to the recipe.
4. Apply evenly and leave on for 10 minutes: 5 minutes for a barely visible beige, up to 20 minutes for an intense shade.
5. Rinse until the water runs clear.

For what hair type

For pre-bleached hair, highlights, or very light natural blonde. The Schwarzkopf chart gives an ideal, intense result on bases lighter than level 9; on level 9, the effect is subtle. It is not the right shade for medium or dark blonde.

Active ingredients

• Fibrebond: conditions bleached hair and strengthens the bonds within the hair fiber.
• Low Salt Technology: helps the pigment penetrate for an even beige shade.
• Panthenol: seals the cuticle and adds shine.

What else you need

• Chroma ID 7-77 Bright Copper, for Gold Bourbon
• Chroma ID 9.5-19 Dusty Pink, for Sandy Rosé
• Chroma ID Clear, for diluting
• Nitrile gloves, size M
• Mixing bowl
• BlondMe Bond Repair Nourishing Shampoo

ProBeauty Tip. For a peach blonde, a Schwarzkopf colorist mixes 9.5-4 with 7-77 Bright Copper in equal parts. If the result is too intense, add Clear to the mixture next time and keep the same proportions.

Schwarzkopf Professional Fibreplex No.2 Bond Sealer is the second step in the Fibreplex system, the treatment you apply after bleaching, dyeing, or lightening. It stabilizes the bonds strengthened during the process with Fibreplex No.1 Bond Booster and deeply nourishes the hair strand. The hair remains strong and supple.

What it does for you

• Stabilizes the bonds strengthened in step 1 with Fibreplex No.1.
• Creates new bonds in the hair fiber.
• Balances the pH so that color pigments remain well fixed.
• Seals the hair strand surface for long-lasting strength, elasticity, and shine.
• Deep nourishment for strong and supple hair.

How to use it at home

1. After bleaching, dyeing, or lightening, rinse and wash the hair with shampoo.
2. Apply No.2 to the hair, approximately double the amount of No.1 you put in the mixture.
3. Leave it on for 5–10 minutes.
4. Rinse thoroughly and style as usual.

For what type of hair

For bleached, dyed, or chemically lightened hair, especially after a service with Fibreplex No.1 in the mixture. It is a product that the brand designates for professional use. If you use it at home, follow the steps and waiting time exactly.

Active ingredients

• Fibre Bond 4.5 Technology: creates new bonds and balances the pH, for a high-quality hair strand, long-lasting vibrant color, and shine.
• Acid formula with active ingredients: protects the hair fiber during the coloring process.

What else you need

• Fibreplex No.1 Bond Booster, the first step
• Bond Enforcing Color Remover, after which comes No.2
• Igora Royal Color
• Fibre Clinix Vibrancy Shampoo for colored hair
• Nitrile gloves

ProBeauty Tip. Note how much No.1 you poured into the bleach. At the end, you need approximately double that amount of No.2. If you put 6 ml of No.1, prepare around 12 ml of No.2.

💜 Noticed unpleasant yellow undertones affecting your perfect blonde? Restore its freshness and clarity with Indola Blonde Expert InstaCool Treatment 200ml – the intensive treatment that transforms any dull blonde into a cool, refined, and perfectly hydrated shade.

Infused with powerful purple pigments, this treatment acts as a professional neutralizer, quickly eliminating warm reflections from blonde, bleached, or gray hair. At the same time, the rich formula deeply nourishes the hair shaft, strengthening its structure and giving it a healthy and shiny appearance.

✨ Just one use per week is enough to keep your hair fresh, smooth, and free of unwanted tones. Ideal between colorings or whenever you feel your hair needs a professional "refresh" at home.

✔️ Instantly neutralizes yellow and orange reflections
✔️ Repairs and strengthens fragile or chemically processed hair
✔️ Provides intense hydration and lasting shine
✔️ Perfect for natural, colored, bleached, or graying blonde hair
✔️ Velvety texture and delicate fragrance for a special sensory experience

How to use:
Step 1: Wash your hair with Indola Blonde Expert InstaCool shampoo
Step 2: Apply the treatment to damp, towel-dried hair
Step 3: Distribute evenly through lengths and ends
Step 4: Leave on for 5-10 minutes, depending on the desired effect
Step 5: Rinse thoroughly with lukewarm water

💡 Recommendation: use 1-2 times a week to maintain cool tones and the health of your blonde hair.

🌟 The result? A brighter, cleaner blonde, with icy cool reflections, visibly smoother and stronger hair, ready to turn heads – all from the comfort of your home!

Transform your routine into a professional ritual with Indola Blonde Expert InstaCool Treatment – the secret to flawless blonde, week after week!

💜 Say goodbye to yellow tones with Indola Blonde Expert InstaCool Spray 150ml – the leave-in spray that transforms any dull blonde into a vibrant, cool, and seductive blonde! With ultra-powerful violet pigments, this no-rinse elixir neutralizes warm tones from the very first application, giving you a fresh and elegant, salon-like look.

✨ Whether you have natural, bleached, balayage, or silver-grey hair, this spray is your answer for a clear, uniform, and radiant shade. Its lightweight formula nourishes and strengthens the hair, leaving it hydrated, smooth, and frizz-free.

💧 Hydration and protection in one step, with a discreet and refined fragrance that envelops you all day long.

✔️ Immediately neutralizes yellow and orange tones
✔️ No rinse required – apply and you're ready to go
✔️ Cool tone and "icy blonde" effect for a sophisticated look
✔️ Nourishes, strengthens, and smooths the hair
✔️ Perfect for maintaining blonde between colorings

How to use:
Shake the bottle well before use. Spray on towel-dried or completely dry hair, distribute evenly through lengths and ends, comb gently... and that's it! No rinsing required. For spectacular results, combine with Indola Blonde Expert InstaCool Shampoo.

🌟 The result? An immaculate, luminous, and protected icy blonde. As if you just walked out of the salon, every day!

💫 Let your hair shine with confidence – with a blonde free of yellow shadows and a velvety soft feel with every touch!

Wella Invigo Blonde Recharge Cool Blonde Shampoo 300ml

The new Invigo Blond Recharge Shampoo refreshes and brightens the color of dyed blonde hair. This purple shampoo prevents unwanted yellow tones from appearing, thus preventing hair color oxidation. It leaves hair soft to the touch and contains color pigments for a cool blonde result.

Features:

-Neutralizes unwanted warm tones

-Purple pigment

-Gives hair luminosity

-Leaves hair soft to the touch

How to use: Apply a small amount of shampoo to pre-dampened hair and massage until a dense, creamy lather forms. Leave on for 1-2 minutes, then rinse thoroughly. Repeat this step if necessary, then apply a suitable conditioner/treatment for your hair.

So Silver conditioner for hydrating and maintaining cool tones in blonde, bleached, or highlighted hair. The So Silver system, with vitamin-enriched oil, nourishes the hair, providing fluidity and softness. Dry and brittle hair will be nourished and fully hydrated.
Directions: Apply to damp hair after shampooing with So Silver Shampoo. Then rinse thoroughly.

Sensus InBlonde Zero Deco Bleaching Cream 100 ml is a gentle bleaching cream for natural or cosmetically colored hair. It lifts gradually, is persulfate-free, and keeps residual warm tones under control. Sensus describes it as “the delicate lightener,” the gentle bleach of the InBlonde range.

What it does for you

• Gradual and controlled lift: up to 5 levels on natural hair, up to 3 on colored hair.
• Fewer residual warm tones thanks to the gradual lifting effect.
• Gentle on the hair: persulfate-free formula with plant-based keratin and babassu oil.
• Creamy texture, easy to work with in foil or freehand.
• Corrects color imbalance on lengths while the color remains on the roots.

How to use it at home

1. Weigh the cream and Cream Activator 40 vol (12%), the only oxidant recommended by Sensus: 1:2 for foil, 1:1.5 or 1:2 for freehand.
2. Put on gloves and apply to dry hair using your chosen technique.
3. Check the lift every 15 minutes; the pause can last up to 80 minutes.
4. A moderate heat source and foil speed up the process, but require even more attention.
5. Rinse when you have reached the desired level, wash with an acidic shampoo, and tone if necessary.

For what hair type

For natural hair, including fine hair, and for cosmetically colored hair from level 5 and up when you want a subtle lift. It is not for major lifts on dark colored hair. Because it is used with 12% oxidant, if you have never bleached before, leave the job to a hairdresser.

Active ingredients

• Plant-based keratin: maintains and protects the hair structure during bleaching.
• Babassu oil: protects and moisturizes, leaving the hair manageable and easy to comb.

What else you need

• Cream Activator 12% 40 vol
• InBlonde Toner, for toning
• Illumyna Tech Locking Shampoo
• Aluminum foil for highlights
• Hair coloring brush
• Glass measuring scale

ProBeauty tip. Hair thickness greatly changes the result: on fine hair, Zero Deco lifts the most, while on thick and colored hair, it only lifts subtly. First, do a test on a strand from the nape of the neck and note how much it lifted in 15 minutes.

✨ Care for your blonde hair with a premium hydration, protection, and shine set! ✨

Transform your blonde hair care routine with the Kérastase Blond Absolu Fondant Holiday Set, an essential trio for gentle cleansing, deep hydration, and advanced heat protection. Designed for bleached, highlighted, or natural blonde hair, this set offers intense fortification and a long-lasting illuminating effect.

🌟 What does the set contain?

✔ Bain Lumière (250ml) – Illuminating & Hydrating Shampoo
💧 Gently cleanses and removes impurities, maintaining moisture balance.
💎 Formula enriched with Hyaluronic Acid and Edelweiss Flower repairs and protects hair.
✨ Provides 8x more shine and 11x more resistance.

✔ Cicaflash (250ml) – Fortifying Treatment & Repairing Conditioner
🌿 The power of a mask, the texture of a conditioner – instantly nourishes and repairs sensitized blonde hair.
💪 +98% more resistance & -47% reduction in surface damage.
🔄 Smoothes and strengthens the hair fiber for soft and elastic hair.

✔ Cicaplasme (150ml) – Leave-In Serum with Heat Protection
🔥 Protective shield against heat – protects hair at temperatures up to 230°C.
🌟 Reduces damage caused by heat styling by -56% and provides +69% more softness.
💧 Nourishes and smoothes the hair for a radiant and even appearance.

💎 Active ingredients & benefits:
✅ Hyaluronic Acid – Hydrates, strengthens, and prevents hair breakage.
✅ Edelweiss Flower – Powerful antioxidant, protects against pollution and external factors.

📌 How to use?

1️⃣ Shampooing: Apply Bain Lumière to wet hair, massage gently, and rinse thoroughly.
2️⃣ Hydration & Fortification: Apply Cicaflash to lengths and ends, leave for 2-3 minutes, then rinse.
3️⃣ Protection & Styling: Apply Cicaplasme to towel-dried hair, on lengths and ends. Do not rinse.

🎁 The perfect gift for healthy and shiny blonde hair!
Whether you want a personal treat or to give a premium gift, this set offers professional care at the highest level. 💜✨

👉 Discover the beauty of perfect blonde with Kérastase Blond Absolu Fondant Holiday!

Indola's Ultra Cool Booster Paint-Additive is a special additive created to neutralize unpleasant warm tones. It is always mixed with Indola's Blonde Expert bleaching powder. It is a professional product, created by professionals for beauty salons but also for personal use.

Features:

- additional neutralization

- suitable for natural bases of 7.0 and darker

- does not damage the hair strand

How to use:

Apply to dry, unwashed hair

Mixture:

Mix Blonde Expert Ultra Cool Booster 10:20:1 with cream developer for natural bases

7.0 + 6.0 with Cream developer 2% (7Vol.) or 6% (20Vol.)

5.0, 4.0 + 3.0 with cream developer 9% (30Vol.)

E.g. 30g Bleach + 60g 9% Cream developer + 3g Booster

Processing time:

20-50 minutes without heat source. Check continuously during this time.

Attention:

On very dark bases, the neutralizing effect will provide a neutral, less ash result.

💜 Achieve perfect blonde hair without unwanted brassiness with Matrix So Silver Toning Spray! This professional leave-in spray is specially designed to neutralize yellow tones in blonde, gray, or white hair, giving it a cooler, even, and radiant look. Additionally, its multi-functional formula improves hydration, smooths frizz, and protects hair against breakage.

🌟 Key Benefits:
✔ Instant neutralization of unwanted yellow tones.
✔ Reduces frizz and smooths hair.
✔ Improves the appearance of split ends.
✔ Detangles and strengthens hair strands, preventing breakage.
✔ Provides hydration and prepares hair for styling.
✔ Adds shine and softness to blonde or gray hair.

💎 How to use?
1️⃣ Apply to damp, towel-dried hair.
2️⃣ Comb through evenly for perfect distribution.
3️⃣ Style as usual – can be used alone or with the So Silver range (shampoo, conditioner, or mask).
4️⃣ Avoid contact with eyes. In case of contact, rinse immediately with plenty of water.

💜 Ideal for:
✔ Blonde, gray, or white hair, natural or bleached.
✔ Those who want a cooler and more even color.
✔ Complete, leave-in care for healthy and radiant hair.

✨ Achieve impeccable blonde and protect your hair with Matrix So Silver Toning Spray! ✨

Nook Magic Arganoil Blonde Story 2-Phase Leave-in Conditioner 200 ml is a two-phase spray conditioner that is fluid and lightweight, designed for blonde, bleached, or highlighted hair. It contains violet micro-pigments that reduce yellow tones and is especially suitable for fine hair. It detangles, nourishes, and hydrates without weighing hair down.

What it does for you

• Less yellow between washes, thanks to violet micro-pigments.
• Instant detangling and easy brushing.
• Instant hydration without weight, with shine and volume for fine hair.
• Anti-frizz and anti-humidity protective film around the hair shaft.
• Helps protect hair from mechanical and environmental stress. Vegan formula, sulfate-free.

How to use it at home

1. Shake the bottle well to mix the two phases.
2. On damp hair, spray evenly over the lengths and ends.
3. Comb through the hair.
4. Dry as usual; do not rinse.

For what hair type

For blonde, bleached, and highlighted hair, especially fine hair that cannot handle heavy conditioners. For thick and very dry hair, it may be too lightweight on its own; apply a rinse-out illuminating conditioner first.

Active ingredients

• Violet micro-pigments: reduce yellow tones.
• Argan oil: from organic farming, with illuminating and antioxidant properties.
• Hibiscus extract: from organic farming, added to the formula for blonde shine.
• Coconut oil: from organic farming, nourishes without weighing hair down.

What else you need

• Blonde Story Illuminating Shampoo
• Blonde Story Illuminating Conditioner
• No Yellow Violet Shampoo
• Blonde Story Illuminating Serum

ProBeauty Tip. When you reach the ends, spray it into your palm and then run your palms through your hair. Bleached ends are the most porous, so this ensures the violet pigment is spread evenly without patches.

K18 Professional Molecular Repair Hair Mist Spray treatment 150 ml is the lightweight, leave-in spray that starts the K18 salon treatment. It strengthens hair before bleaching, dyeing, or other chemical services. You can also use it on its own as a treatment, together with the K18 mask.

What it does for you

• Hair prepared for bleaching, more resistant to chemical services.
• Strength and elasticity restored at the molecular level.
• Soft, smooth, and moving hair, without being weighed down.
• Works on all hair types, because it works inside the hair shaft.
• Safe on color-treated hair, vegan and cruelty-free.

How to use it at home

1. Wash your hair with a clarifying shampoo, without conditioner.
2. Dry your hair well with a towel and divide it into 4 sections.
3. Spray 6–12 pumps on each section, depending on length and density.
4. Immediately apply a little K18 Molecular Repair mask on top.
5. Wait 4 minutes, without rinsing, then style as usual.

For what hair type

For any hair type, especially bleached, dyed, or chemically treated hair. It has a pH of 7.5-8.0, which opens the cuticle so the peptide can reach the hair shaft. Before bleaching, it is usually applied to barely damp hair and then styled.

Active ingredients

• K18PEPTIDE peptide: a biotechnologically developed peptide that mimics the structure of hair. It reconnects the keratin chains and disulfide bonds broken by bleaching, dyeing, chemical treatments, and heat.

What else you need

• K18 Molecular Repair leave-in mask
• K18 Peptide Prep detox shampoo
• K18 Molecular Repair oil
• K18 Damage Shield shampoo

ProBeauty tip. If you get your hair bleached at the salon, take the spray with you. The stylist can apply it before the service, and you continue at home with the K18 mask.

Discover the power of intense regeneration with Illumyna Repair Booster, the advanced treatment created to transform fragile and damaged hair. Formulated with a combination of premium ingredients – ceramides, collagen, and cashmere proteins, this booster provides hair with the strength and vitality it needs.

Key benefits:

• Intense regeneration: Restores the structure of damaged hair, increasing its resistance to breakage and frequent treatments.
• Deep hydration: Nourishes hair deeply, reducing dehydration and fragility.
• Silky texture: Hair becomes visibly smoother, shinier, and easier to style, without being weighed down.

Active ingredients:

• Ceramides: Essential lipids that strengthen the hair fiber, repair damage caused by heat and external factors, and preserve the hair's natural moisture.
• Collagen: Improves hair strand structure, providing elasticity and shine. Fights frizz and helps regenerate the hair fiber.
• Cashmere proteins: Form a protective layer on the hair strand, enhancing softness and providing a silky appearance without weighing it down.

How to use:

1. After shampooing, apply between 10-20 ml of Booster directly to hair or mix with 20 g of Illumyna Repair Mask for a complete treatment experience.
2. Distribute the product evenly through lengths and ends, avoiding roots.
3. Leave on for 5-20 minutes, depending on the desired level of regeneration.
4. Rinse thoroughly with lukewarm water.

PRO Tip: Integrate the Booster into your weekly hair care routine for optimal results and healthier hair.

Personalized care for treated hair

The Illumyna Care Repair range is the ideal solution to restore the vitality and natural beauty of sensitized hair. Choose Repair Booster for deep regeneration and stronger, shinier, and revitalized hair.

IGORA VIBRANCE is a demi-permanent, tone-on-tone coloring product, offering up to 50% gray hair coverage. The Activator System allows you to choose either a quick gel application or a more precise cream application, and thanks to the Moisture Protection Complex, it provides up to 100% more shine* plus hair protection. Additionally, the IGORA VIBRANCE range harmonizes perfectly with equivalent IGORA ROYAL shades for dual applications.
Key benefits:
Hydrating demi-permanent hair color
Cool tone direction, perfect for neutralizing warm undertones
Up to 50% gray hair coverage
Up to 100% more shine
Technology
The secret behind IGORA VIBRANCE professional hair products lies in the Moisture Protection Complex with AQUAXYL® Technology, which maintains the hair's moisture level through a combination of sugar molecules and vitamins. The innovative technology controls water circulation inside the hair during the development process and stabilizes the internal structure of each hair fiber – this Anti-Dehydration Shield protects against hair breakage and creates a clean base for an even color result. The alcohol-free hair color formula is enriched with vitamins B3 and B5, helping to protect the hair's surface for a beautiful, vibrant shine.

Permanent hair dye, with neutral and cool shades. It has been developed to obtain perfect neutral and cool color results and to avoid unwanted yellow tones. It provides the most neutral and cool beige color results. It offers elegant beige and gray shades, for levels 7 and 9. Intense color vibration and ultimate color retention. Perfect color equalization even on porous hair. Up to 100% gray hair coverage.

Give your light-colored hair the perfect balance of softness, hydration, and neutralization with Yellow Silver Purple Conditioner, the professional conditioner that completes your routine for the ideal blonde. With a rich yet lightweight texture, this purple conditioner provides intense nourishment, neutralizes yellow or orange undertones, and transforms hair into a truly cool silk.

🌟 What makes this conditioner so special?
✔️ Corrective purple pigment – neutralizes unwanted warm tones, maintaining a cool and clean shade
✔️ Intensely nourishes and softens – without weighing down, ideal for dry or fragile hair
✔️ Professional creamy texture – acts effectively in just a few minutes
✔️ Formula enriched with Bond Complex and Açaí – strengthens the hair fiber and restores its vitality

🌿 Top active ingredients:
• Bond Complex – strengthens the internal structure of the hair fiber, for resistance and elasticity
• Açaí Extract – powerful antioxidant that provides shine, protection, and natural hydration

🧴 Recommended use:
Apply the conditioner to wet hair after shampooing, and gently massage into lengths and ends. Leave on for 5-8 minutes, depending on the desired intensity of the anti-yellow effect, then rinse thoroughly. Use once or twice a week. For more intense results and additional hydration, continue the routine with Purple Leave-in Mousse from the same range.

💡 Recommended for:
• Blonde, bleached, graying, or white hair
• Maintaining a cool and sophisticated tone between colorings
• People who want soft, manageable, and luminous hair

💖 Choose Yellow Silver Purple Conditioner 500ml and enjoy irresistible hair: no unwanted undertones, no frizz, just perfect cool tones, luxurious softness, and a professional salon finish – right at home!

Milk Shake Silver Shine Whipped Cream Spumă leave-in 200 ml is the creamy leave-in foam from the Silver Shine range for blonde, bleached, grey or white hair. The purple pigment counteracts yellow and golden reflections, even intense ones. At the same time, it conditions and makes styling easier.

What it does for you

• Cooler and more even blonde, with warm tones neutralized.
• Less frizz and static, thanks to the creamy texture that tames.
• Hair that is easy to detangle and style, soft and shiny.
• Balanced hydration for hair and scalp.
• Protected color between two salon treatments, with Integrity 41®.

How to use it at home

1. Shake the bottle well and hold it upside down.
2. Dispense the appropriate amount for your hair length.
3. Apply to clean, towel-dried hair.
4. Do not rinse; proceed directly to drying and styling.

For what hair type

For natural or bleached blonde, grey and white hair. On other colors, it only leaves a slight cool undertone. It is not for covering white hairs and does not replace purple shampoo when yellow is strong.

Active ingredients

• Purple pigment: neutralizes unwanted yellow and golden reflections.
• Milk proteins: nourish and strengthen the fiber.
• Organic forest fruit extracts: strawberries, blackberries, blueberries and raspberries, for shiny and soft hair.
• Integrity 41®: sunflower extract rich in antioxidant polyphenols, the milk_shake ingredient that helps color stay stable.

What else you need

• Silver Shine Purple Shampoo 300 ml
• Silver Shine Purple Conditioner 250 ml
• Silver Shine Light Shampoo 1000 ml
• Thermo Protector Heat Protection Spray

ProBeauty Tip. Spread the foam in your palms before applying and run your fingers through your hair like a comb. The pigment settles evenly and no cooler patches remain on some strands.

Kérastase Blond Absolu Blonde Guard Spray leave-in 45 ml is the moisturizing leave-in protection from the Blond Absolu range, in travel size. Protects blonde hair from its main aggressors: heat, UV rays, chlorine, salt water, and dehydration. The fluid milk absorbs immediately into the hair.

What it does for you

• Intense and long-lasting hydration, with an ultra-light protective layer.
• Heat and UV protection, before blow-drying or a day in the sun.
• Shield against chlorine and salt water, useful at the pool and the sea.
• Softer and easier-to-detangle hair, immediately after application.
• Bright blonde, with a smooth cuticle that reflects light.

How to use it at home

1. Wash and condition the hair, then towel-dry.
2. Spray evenly from mid-lengths to ends.
3. Do not rinse. Blow-dry or let the hair air-dry.
4. On dry hair, spray first into the palms and then smooth through the lengths.

For what type of hair

For bleached or highlighted hair, most exposed to heat, sun, and chlorine. On natural blonde hair, it only has a partial effect. It does not correct the shade, so it does not replace purple shampoo.

Active ingredients

• Hyaluronic acid with two molecular weights: the small one penetrates the hair and makes it more resistant, the large one smooths and gives a plumping effect.
• Vitamins C and E: vitamin C helps maintain the integrity of the hair, while vitamin E protects it from oxidative damage.

What else you need

• Kérastase Bain Lumière shampoo for blonde hair
• Kérastase Cicaflash conditioner
• Blonde Guard 190 ml for daily use
• Kérastase Bain Ultra-Violet purple shampoo

ProBeauty tip. Put the 45 ml bottle in your beach bag. Spray on the lengths before the first swim in the sea or pool and once more after rinsing in the shower. Blonde hair comes back from vacation much less dry and dull.

Indola Rapid Blond White 450 g Bleaching Powder is the white version of Rapid Blond powder in the old packaging. It produces less dust and gives precise highlights on natural or color-treated hair. Indola has replaced it with Rapid Blond+ White.

What it does for you

• Bleaches precisely, with easily controlled results.
• Works on natural and color-treated hair.
• Produces less dust when you mix it.
• Conditions the hair during bleaching thanks to the amino acid complex.

How to use it at home

1. Mix 35 g of powder (one level scoop) with 70 ml of Cream Developer 2%, 6%, or at most 9% in a non-metallic bowl.
2. Apply immediately to dry, unwashed hair in thin sections, from the nape of the neck upwards.
3. On uncolored hair, apply first to the lengths, 1–2 cm from the scalp. Apply to the roots once the lengths have lightened by 2–3 shades.
4. For root touch-ups, use at most 6% and do not apply to the scalp.
5. Check every 5 minutes, for 20–45 minutes, then rinse and wash.

For what type of hair

For natural or color-treated hair that you want to bleach, either as highlights or all over. Do not apply over lengths that have already been bleached, and do not use on sensitive or irritated scalps.

Active ingredients

• Special amino acid complex: provides additional conditioning during bleaching.

What else you need

• Rapid Blond+ White 450 g, new packaging
• Oxidant Cream Developer 6% 20 vol
• Oxidant Cream Developer 9% 30 vol
• Indola mixing bowl
• Blonde Expert Insta Strong Shampoo

ProBeauty tip. Write down the recipe you use, including the oxidant and the number of minutes, so you can repeat it exactly with Rapid Blond+ White when you run out. The new powder has the same mixing ratio and the same steps.

✨ Clean blonde. Maximum lift. Smart protection.

INDOLA Blonde Expert Blue Powder 9+ is the professional bleaching powder created for stylists who desire high performance, controlled lift, and flawless blonde results. The advanced formula allows for up to 9+ levels of lift, providing a luminous, clean, and even blonde, even on dark bases.

Enriched with Hair Bond Technology, this bleaching powder reduces hair breakage by up to 90%, protecting the internal structure during the chemical process. Thus, hair remains stronger, more elastic, and visibly healthier after bleaching.

The dust-free formula ensures easy and safe application, making it ideal for professional salon use. INDOLA Blonde Expert is suitable for all bleaching techniques and for all hair bases, from natural to colored.

🌟 Key benefits for professionals
• Up to 9+ levels of lift
• Clean and luminous blonde, without compromise
• Hair Bond Technology for up to 90% breakage reduction
• Protects and strengthens the hair fiber structure
• Dust-free formula for safe and comfortable application
• Suitable for all bleaching techniques
• Ideal for all hair types and bases

💎 Professional salon performance

INDOLA Blonde Expert Blue Powder 9+ is the ideal choice for modern balayage techniques, full head bleaching, highlights, or color corrections. It offers control, precision, and spectacular results, while maintaining hair integrity.

For stylists seeking maximum lift, flawless blonde, and advanced protection, INDOLA Blonde Expert 9+ is the trusted professional solution.

Wella Professionals Blondor Seal & Care Treatment 500 ml is the after-bleaching care created for Blondor lightening products. It has an acidic pH that conditions bleached hair after every Blondor bleaching treatment. It protects the shine of the blonde and stabilizes the color pigments in the hair.

What it does for you

• Conditions bleached hair immediately after bleaching, thanks to its acidic pH.
• Seals in shine and maintains the brightness of the blonde.
• Stabilizes color pigments in the hair, including those in Blondor Extra Cool Blonde.
• Completes the bleaching process so that the final result looks well-cared for.
• Works quickly: 5 minutes, then rinse.

How to use it at home

1. After the bleaching time, rinse thoroughly with warm water and wash the hair with shampoo.
2. If you bleached with BlondorPlex 9, first apply the BlondorPlex No.2 mask, rinse, and wash.
3. Distribute Blondor Seal & Care evenly through the wet hair.
4. Leave it on for 5 minutes, then rinse very thoroughly.

For what hair type

For bleached or highlighted hair after any bleaching treatment from the Blondor range. It is not a toner: it does not change the tone of the blonde, but cares for it and gives it shine. If you want to get rid of yellow tones, you also need a toning product.

What else you need

• BlondorPlex 9 bleaching powder
• BlondorPlex No.2 mask, before Seal & Care
• Invigo Blonde Recharge Cool Blonde shampoo
• Invigo Blonde Recharge conditioner
• Welloxon Perfect 6% oxidant

ProBeauty tip. Use Seal & Care after every bleaching treatment, even after a root touch-up. Set a timer for 5 minutes so you don't cut it short in a hurry, and rinse very thoroughly, as Wella recommends.

L'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo 300 ml is the neutralizing shampoo from the Série Expert Vitamino Color Spectrum range. It is made for blonde-dyed or bleached hair and corrects warm reflections. Professional purple dyes instantly neutralize unwanted yellow tones.

What it does for you

• Neutralizes yellow tones in dyed or bleached blonde hair.
• Cool and radiant blonde, with unwanted reflections corrected.
• Gently cleanses and leaves hair instantly nourished and stronger.
• Shine for blonde hair that has lost its luster between salon visits.

How to use it at home

1. Start using it 2 weeks after your salon coloring visit.
2. Apply evenly to wet hair and emulsify until a rich lather forms.
3. Leave on hair for 2–5 minutes, depending on how much you want to neutralize the tone.
4. Check if the yellow reflections have disappeared.
5. Rinse thoroughly until no dye comes out, then continue with Vitamino Color Spectrum conditioner or mask.

For what type of hair

For dyed, bleached, or highlighted blonde hair that is turning yellow. It is not for brunette or redhead hair. For natural white or grey hair, L'Oréal Professionnel has the Silver range. The formula contains sulfates, so alternate it with the sulfate-free Spectrum shampoo.

Active ingredients

• Professional purple dyes: neutralize and correct unwanted yellow tones in dyed blonde hair.
• Conditioning agents: gently cleanse the fiber and leave hair nourished and shiny.

What else you need

• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Mask 250 ml
• Glass Shine Vitamino Color Spectrum Serum
• Sulfate-Free Vitamino Color Spectrum Shampoo

ProBeauty Tip. Start with 2 minutes and increase the time only if the blonde is still turning yellow. If you notice a purple tint on very light highlights, shorten the time next time.

Kérastase Blond Absolu L'Huile Cicagloss Refillable Oil 75 ml is the oil from the Blond Absolu range, in the refillable glass bottle. It deeply hydrates blonde hair and helps it recover after bleaching or highlights. The shine is visible immediately, without rinsing.

What it does for you

• Deep hydration for every strand, in a light veil.
• Strengthens the fiber damaged by bleaching or highlights.
• Instant shine on blonde hair, without a greasy effect.
• Versatile: texture before drying, finish after styling.
• Endlessly refillable glass bottle; refill it with the 75 ml refill.

How to use it at home

1. Place 1 or 2 drops in the palms of your hands and warm them up slightly.
2. Apply to the lengths and ends, on damp or dry hair.
3. Dry and style as you prefer. Do not rinse.
4. You can return during the day with a drop on the ends, for shine.

For what type of hair

For bleached blonde hair, highlighted or dry after bleaching, of any thickness. On very fine hair, one drop is enough. It does not correct the shade: for yellow tones you need Bain Ultra-Violet.

Active ingredients

• Edelweiss: a flower that grows in the Swiss Alps, at over 3000 meters; it is rich in antioxidants, protects hair from daily damage and fortifies the sensitized fiber.

What else you need

• Kérastase Bain Lumière Shampoo for blonde
• Kérastase Cicaflash Conditioner
• L'Huile Cicagloss 30 ml and 75 ml refill
• Kérastase Masque Cicaextreme Mask
• Kérastase Blonde Guard leave-in spray

ProBeauty tip. Apply the oil first to the ends, where the blonde is driest, and only what remains in the palms to the lengths. On bleached hair, one drop applied in the evening to the ends keeps it less rough the next day.