L'Oréal Shampoo 300ml

L'Oréal Professionnel Vitamino Color Shampoo for color-treated hair is part of the Série Expert range and is designed for color-treated, highlighted, or color-weakened hair. It gently cleanses and helps color retain its shade and shine from wash to wash. It is available in four sizes, including a 500 ml refill.

What it does for you

• Color stays vibrant for longer because the formula protects it from oxidation and fading.
• Color doesn't wash out and retains its salon-fresh shine.
• Softer, shinier hair after every wash.
• Gently cleanses impurities from roots to ends.
• Protects the hair fiber, not just the color, so color-treated hair looks healthy.

How to use it at home

1. Apply the shampoo to wet hair, from roots to ends.
2. Massage into the scalp and lengths until a rich lather forms.
3. Rinse thoroughly with warm water.
4. For salon-like results, apply again and rinse.
5. Follow with a conditioner, mask, or 10-in-1 spray from the Vitamino Color range.

For what hair type

For color-treated, highlighted, weakened, or dull hair. The formula contains sulfates. If you want a sulfate-free shampoo for color-treated hair, choose Vitamino Color Spectrum. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.

What else you need

• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml
• Vitamino Color 10-in-1 leave-in spray
• Vitamino Color shampoo and mask set

ProBeauty tip. Wash color-treated hair with warm, not hot, water, and rinse the lather thoroughly from the lengths. If you get a refill, keep the empty 300 ml or 500 ml bottle and refill it: you only pay for the shampoo, not another bottle.

L'Oréal Professionnel Absolut Repair Shampoo for damaged hair is the first step in the Absolut Repair routine from the Série Expert range. It is made for dry and damaged hair that has broken, become dry, or lost its shine. The formula with wheat proteins and Omega-9 cleanses and prepares the hair for a mask.

What it does for you

• Transformed hair from the first wash: stronger, soft to the touch, and full of shine.
• Helps restructure the dry and damaged fiber, leaving it feeling supple.
• Shine and a velvety feel, because Omega-9 coats the hair fiber.
• Cleanses without weighing down the hair, which remains light.
• Four sizes: 300 ml, 500 ml, 1500 ml, and a 500 ml refill.

How to use it at home

1. Apply the shampoo to wet hair and massage until you get a rich lather.
2. Rinse thoroughly.
3. If the hair is very dirty or has a lot of styling product, wash twice: the first time to cleanse, the second time as part of the treatment.
4. Continue with the Absolut Repair conditioner or mask, then with the oil from the same range.

For what type of hair

For dry and damaged hair: frequently dyed, stressed by flat irons and dryers, or with split ends. If your hair is very damaged after repeated bleaching, look at the Absolut Repair Molecular line, which works deeper. It may be too rich for healthy hair that is oily at the roots.

Active ingredients

• Wheat proteins: help restructure the damaged fiber and give the feeling of supple hair.
• Omega-9: coats the hair fiber for shine and a velvety feel.

What else you need

• Absolut Repair Conditioner 200 ml
• Absolut Repair Mask
• Absolut Repair Golden Mask 250 ml
• Absolut Repair Oil 30 ml

ProBeauty Tip. Get the 1500 ml size or the refill if you use the shampoo for the whole family: it is more economical, and you pour the 500 ml refill into the bottle you already have.

L'Oréal Professionnel Pro Longer Shampoo, from the Série Expert range, is made for long hair with thinned ends. On the lengths, everyday aggressions are more visible than at the roots: the ends become thinner, split, and break. The shampoo cleanses and starts repairing the lengths right from the wash.

What it does for you

• Stronger and shinier lengths, from the middle of the hair to the ends.
• Fewer broken strands and split ends, when you use it together with the rest of the Pro Longer range.
• Immediately repaired fiber on the surface, thanks to Filler-A100 technology.
• Thicker ends to the touch, for long hair that looks fuller.
• Two sizes: 300 ml for home or 1500 ml, if you use it often.

How to use it at home

1. Apply the shampoo evenly to wet hair.
2. Massage until a rich lather forms, then rinse thoroughly.
3. For a better effect, wash twice: the first time to cleanse, the second time to let the ingredients work.
4. Continue with the Pro Longer mask or 10-in-1 cream, then dry naturally or with a towel.

For what type of hair

For long hair, with sensitized lengths and thinned ends, that split easily. It is also suitable for colored hair that is losing its density towards the ends. If you have short and healthy hair or an oily scalp, choose a shampoo from another range. Already split ends should be cut; the shampoo only helps new ones resist better.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the core of the hair, thickens the ends, and repairs the surface.
• Amino acids: give resistance to the fiber, for stronger lengths.

What else you need

• Pro Longer mask for lengths
• Pro Longer 10-in-1 leave-in cream
• Absolut Repair leave-in oil for dry ends

ProBeauty tip. Want to grow long hair? Ask the salon to cut only the ends, a little and regularly, and use Pro Longer between visits. This way you lose less length with each cut.

L'Oréal Professionnel Silver Shampoo for white and grey hair is the neutralizing shampoo from the Série Expert Silver range. Neutralizes unwanted yellow tones in white and grey hair and light blonde hair. Leaves hair soft, supple and shiny.

What it does for you

• Neutralizes yellow and orange tones thanks to violet pigments.
• Enhances grey and white shades, making them brighter.
• Soft, supple and shiny hair thanks to magnesium acetate.
• Nourishes and protects the hair fiber.
• Vegan formula, without ingredients or by-products of animal origin.

How to use it at home

1. Apply the shampoo to wet hair and massage gently in circular motions, focusing on the scalp.
2. Leave on for 2–3 minutes.
3. Rinse thoroughly, and finally for a few seconds with cold water.
4. Dry hair naturally or with a hairdryer.

For what hair type

For white, grey or silver hair and light blonde, bleached or highlighted hair. It is also suitable for men, alternated with regular shampoo. For dyed blonde hair, the Vitamino Color Spectrum range has the Purple shampoo. The formula contains sulfates. It is not for brown or red hair.

Active ingredients

• Violet pigments: eliminate unwanted yellow or orange reflections and brighten cool shades.
• Magnesium acetate: adds shine and leaves hair soft and supple.

What else you need

• Silver Conditioner 200 ml
• Vitamino Color Spectrum Purple Violet Shampoo
• Metal Detox Mask for bleached hair
• Metal Detox Leave-In Cream

ProBeauty Tip. Alternate it with your regular shampoo, do not use it every wash if the hair is very light. The final rinse with cold water highlights the shine of the silver strands.

L'Oréal Professionnel Vitamino Color Spectrum Sulfate-Free Shampoo is the first step in the Vitamino Color Spectrum routine, the Série Expert range for color-treated hair. It is formulated with ferulic acid and citric acid, which help keep color pigments inside the hair fiber. It cleanses gently and leaves hair instantly nourished.

What it does for you

• Color stays intense from day one, because the pigments are held inside the hair fiber.
• Works on all dimensions of color: mirror shine, saturation, contrast, tone, and brightness.
• Unwanted reflections are neutralized, while light and dark shades maintain their level.
• Clean, instantly nourished, and stronger hair.
• Vegan and sulfate-free formula, with a fragrance featuring fruity, floral, and amber notes.

How to use it at home

1. Apply evenly to wet hair.
2. Lather until a rich foam appears.
3. Rinse thoroughly.
4. Follow with Vitamino Color Spectrum conditioner or mask, then with the Glass Shine serum.

For what type of hair

For any color-treated hair: fine, normal, or thick. If you have color-treated or bleached blonde hair that is yellowing, alternate it with the Purple shampoo from the same range. The 500 ml refill refills the 300 ml or 500 ml bottle.

Active ingredients

• Ferulic acid: the key ingredient of the Vitamino Color Spectrum range, which helps color stay intense from day one.
• Citric acid: works together with ferulic acid and helps lock dye molecules inside the hair fiber.

What else you need

• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Mask 250 ml
• Vitamino Color Spectrum Glass Shine Serum
• Vitamino Color Spectrum Purple Purple Shampoo

ProBeauty Tip. If you have color-treated blonde hair, use the Purple shampoo at least once a week instead. For the rest of your washes, stick to the Spectrum shampoo so as not to overload your hair with purple pigment.

L'Oréal Professionnel Scalp Advanced Shampoo for Oily Scalp 300 ml is the dermo-purifying shampoo from the Série Expert Scalp Advanced range. It is a light gel shampoo with AHA that purifies the scalp and hair fiber of residue, sweat, and sebum. Leaves a feeling of freshness and cleanliness.

What it does for you

• Absorbs excess sebum from the scalp, which otherwise passes through to the lengths and creates a greasy hair effect.
• Cleanses the scalp and hair of residue, sweat, and oil.
• Airier, voluminous hair immediately after washing.
• Feeling of freshness with a fresh fragrance.
• Free from colorants, silicones, and alcohol, tested under dermatological control.

How to use it at home

1. Apply evenly to wet scalp and hair.
2. Gently emulsify, massaging the scalp.
3. Rinse thoroughly.
4. For extra volume, the brand recommends complementing it with the 2-in-1 purifying clay from the Scalp Advanced range.

For what type of scalp

For oily scalp and hair that gets greasy quickly at the roots. If your scalp is sensitive or you have dandruff, you need another shampoo from the Scalp Advanced range. If the lengths are dry, apply conditioner only to them. Severe itching or persistent flaking should be shown to a dermatologist.

Active ingredients

• AHA (alpha-hydroxy acids): a water-soluble acid that purifies the surface of the scalp and gives it a healthy and clean appearance.

What else you need

• Tecni.Art Super Dust Volume Powder
• Tecni.Art Volume Lift Root Volume Mousse
• Vitamino Color Spectrum Conditioner for Color-Treated Lengths

ProBeauty Tip. Massage the scalp with the pads of your fingers, not your nails. The lengths are sufficiently cleansed by the foam that runs through during rinsing, so do not rub them separately.

L'Oréal Professionnel Liss Unlimited Shampoo 300 ml, from the Série Expert range, is a smoothing shampoo for unruly and blow-dried hair. It cleanses the hair, keeps it under control and leaves it feeling very pleasant to the touch. The formula strengthens the hair fiber and forms a barrier against humidity, making it easier to smooth.

What it does for you

• Smooth and disciplined hair, easier to dry with a brush.
• Humidity barrier, for less frizz.
• Strengthened fiber, with a repairing action.
• Supple and shiny hair after washing.
• Cleansing of the hair and scalp, without leaving it rough.

How to use it at home

1. Apply the shampoo to wet hair.
2. Gently massage the scalp until a lather forms.
3. Rinse thoroughly. Repeat if you have used a lot of styling product.
4. Continue with the Liss Unlimited mask and oil.

For what type of hair

For unruly, frizzy hair, and for straight or blow-dried hair. If you have fine and flat hair that needs volume, choose a volume range. The shampoo does not permanently straighten curly hair.

Active ingredients

• Pro-Keratin: improves and maintains the hydration of the fiber, strengthens its structure and leaves it soft and shiny.
• Night-blooming cereus oil: seals the fiber for shine and controlled smoothness.

What else you need

• Liss Unlimited Smoothing Mask
• Liss Unlimited Dry Oil
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. Dry the hair with the hairdryer nozzle pointed from top to bottom, along the hair fiber. The cuticles close and the hair stays smoother.

L'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo 300 ml is the neutralizing shampoo from the Série Expert Vitamino Color Spectrum range. It is made for blonde-dyed or bleached hair and corrects warm reflections. Professional purple dyes instantly neutralize unwanted yellow tones.

What it does for you

• Neutralizes yellow tones in dyed or bleached blonde hair.
• Cool and radiant blonde, with unwanted reflections corrected.
• Gently cleanses and leaves hair instantly nourished and stronger.
• Shine for blonde hair that has lost its luster between salon visits.

How to use it at home

1. Start using it 2 weeks after your salon coloring visit.
2. Apply evenly to wet hair and emulsify until a rich lather forms.
3. Leave on hair for 2–5 minutes, depending on how much you want to neutralize the tone.
4. Check if the yellow reflections have disappeared.
5. Rinse thoroughly until no dye comes out, then continue with Vitamino Color Spectrum conditioner or mask.

For what type of hair

For dyed, bleached, or highlighted blonde hair that is turning yellow. It is not for brunette or redhead hair. For natural white or grey hair, L'Oréal Professionnel has the Silver range. The formula contains sulfates, so alternate it with the sulfate-free Spectrum shampoo.

Active ingredients

• Professional purple dyes: neutralize and correct unwanted yellow tones in dyed blonde hair.
• Conditioning agents: gently cleanse the fiber and leave hair nourished and shiny.

What else you need

• Vitamino Color Spectrum Conditioner 200 ml
• Vitamino Color Spectrum Mask 250 ml
• Glass Shine Vitamino Color Spectrum Serum
• Sulfate-Free Vitamino Color Spectrum Shampoo

ProBeauty Tip. Start with 2 minutes and increase the time only if the blonde is still turning yellow. If you notice a purple tint on very light highlights, shorten the time next time.