Hair care

Schwarzkopf Professional Fibre Clinix Fortify Treatment 250 ml is the rinse-out treatment from the Fortify line for very damaged and over-processed hair. It penetrates the hair fiber immediately and repairs damaged areas. Hair emerges stronger, smoother, and shinier.

What it does for you

• Intensive nourishment for damaged and over-processed hair.
• Penetrates the hair fiber immediately and restructures damaged areas.
• Strength and deep care for weakened hair fibers.
• Intensive smoothness and shine after rinsing.

How to use it at home

1. Wash your hair with Fortify Shampoo and towel-dry.
2. Apply 15–25 g of treatment, about the size of a plum, to the lengths and ends.
3. Leave on for up to 10 minutes.
4. Rinse thoroughly, then use Fortify Multi-Repair spray on towel-dried hair.

For what hair type

For very damaged hair, bleached or frequently colored hair, with split ends and breakage. If your hair is only dry, without breakage, the Hydrate treatment is more suitable. For fine hair, use a smaller amount.

Active ingredients

• BONDXTEND Technology: creates and maintains additional bonds in the hair fiber. This reactivates the results of the Fibre Clinix salon treatment at home.
• Multi-peptides: short chains of amino acids that strengthen and repair the hair fiber, making it resistant to breakage and damage.

What else you need

• Fibre Clinix Fortify Shampoo
• Fibre Clinix Fortify Multi-Repair Spray
• Fibre Clinix Fortify Conditioner
• Fibre Clinix Fibre Sealer Leave-In Cream
• Wide-tooth comb

ProBeauty Tip. Apply the treatment first to the last few centimeters, where the hair is oldest and most damaged. Then apply what remains in your palms to the rest of the lengths. This way, the ends receive the most product.

Professional mask with a delicate formula and vanilla scent, designed for the optimal care of dry, dull, lacklustre hair. It revitalises hair, detangles it and gives it a silky appearance and natural shine, nourishing it deeply due to its rich content of nourishing ingredients.
Application: apply to damp hair, distributing evenly through lengths and ends, leave on for a few minutes, rinse thoroughly with plenty of water.

Matrix Haircare Food For Soft Mask 300ml moisturizing shampoo with avocado oil and hyaluronic acid is suitable for all types of dry hair. It restores proper hydration even to the driest and most porous hair. It effectively cleanses hair and scalp, prevents irritation, and is suitable for daily use.
Benefits
• Moisturizing and nourishing shampoo, enriched with avocado oil and hyaluronic acid
• Gently cleanses
• Ideal for daily care
• Helps hair retain moisture for up to 72 hours
• Hair is 7 times softer
• Hair is 5 times smoother and more nourished
• Suitable for all types of dry hair

Instructions for use: Apply a small amount of shampoo to pre-moistened hair, massage until a dense and creamy lather forms. Leave on for 1-2 minutes, then rinse thoroughly. Repeat this step, then apply the appropriate hair treatment.

Schwarzkopf Professional Fibre Clinix Bondfinity Light Oil 100 ml is a fluid oil for fine to medium hair, where a regular oil would weigh it down. The brand describes it as a multifunctional repairing oil with a fluid consistency that provides light hydration to fine strands.

What it does for you

• Gives fine hair up to 99% more shine, according to the brand's "untreated hair" test.
• Prevents split ends and up to 93% of hair breakage, under the same testing conditions.
• Provides 5 times more nourishment, supported by the brand's 5-oil complex.
• Protects hair from heat up to 230°C.
• Improves brushing and detangling with a fast-absorbing formula.

How to use it at home

1. Place a small amount of oil in your palm and rub your palms together.
2. Distribute through the lengths and ends, avoiding the roots.
3. For heat protection, apply to towel-dried hair and let it dry completely before styling with a flat iron.
4. For shine, apply to dry hair at the end, only on the ends.
5. Do not rinse: the oils in the range leave their nourishment in the hair.

Active ingredients

• Bondfinity Technology, which locks the hair's own keratin into the inner fiber.
• Nourishing 5-oil complex, which the brand cites as the basis for its claim of 5 times more nourishment.

For what hair type

For fine to medium hair that is damaged or lacking shine. It is not the right oil if you have coarse, thick hair: for that, the brand offers a cream-oil alternative with the same technology but a richer texture.

What else you need

• Fibre Clinix Bondfinity Repairing Shampoo
• Fibre Clinix Bondfinity Treatment for Fine Hair
• Fibre Clinix Fibre Sealer Leave-In Cream
• Fibre Clinix Instant Infusion Lotion
• Detangling Brush

ProBeauty Tip. On fine hair, apply the oil only to the last five centimeters. This is where the strands are oldest and most porous, while the rest of the length retains its volume instead of looking flat.

Alfaparf oil from the Semi di Lino Smooth line provides perfect smoothness, nourishment, and heat protection for hair. Additionally, the oil prevents hair loss, stimulates hair growth, and protects the ends.
Features:
• Makes unruly hair easier to manage
• Reduces frizz
• Smooths
• Hydrates
• Protects hair ends
• Detangles hair
• Stimulates hair growth
• Prevents hair loss
• Protects against the damaging effects of high temperatures
The oil contains sunflower seed extract, which perfectly moisturizes hair. Chili pepper extract stimulates hair growth, while hibiscus extract and flaxseed extract keep hair smooth and soft.

How to use: Apply a few drops of oil to dry or damp hair. Do not rinse.

Results: Smooth, shiny, and silky hair.

Alfaparf Milano Semi di Lino SOS Emergency Oil is the intensive reconstruction treatment from the Reconstruction range, in 13 ml vials. It is made for very damaged hair and has an anti-breakage action. Heat helps it work into the hair, then it is rinsed.

What it does for you

• Hair that breaks less easily, with new hair strength.
• Restructured fiber, day after day.
• Obvious softness when rinsing, thanks to the rich texture.
• Nourished hair with each treatment.
• Vegan formula, with a citrus, floral, and woody fragrance.

How to use it at home

1. Wash your hair with Reparative Low Shampoo and towel-dry it.
2. Massage the oil from the vial into damp hair, on the lengths and ends.
3. Leave it on for 5–10 minutes under a heat source, for example with a shower cap and the hot air from a hairdryer.
4. Alternative option: apply it to dry hair and pass over with a flat iron.
5. In both cases, rinse thoroughly, then continue with the mask suitable for your hair type.

For what type of hair

For very damaged, fragile hair that breaks: after bleaching, permanent, or excessive heat. It is not an everyday treatment for healthy hair. The brand calls it a professional treatment; if the hair is breaking excessively, also seek your hairdresser's advice.

Active ingredients

• Bamboo marrow and the Cortex Repair complex: natural ingredients rich in silicon, with a restructuring effect.
• Urban Defence Pro: a shield that protects hair from pollution.
• Shine Fix Complex: gives shine from roots to ends.
• Color Fix Complex: UV filter and antioxidant, for beautiful color for longer.

What else you need

• Reparative Low Shampoo
• Reparative Mask for medium to thick hair
• Reparative Light Mask for fine hair
• Anti-Damage Shield Cream leave-in cream

ProBeauty's tip. The safest option at home is the one with the shower cap and hairdryer, not the flat iron. Gentle and even heat does the same job, without the risk of burning the already fragile ends.

💆‍♀️ Stop hair loss and intensely stimulate growth! 💆‍♂️

Kérastase Specifique Stimuliste is a fortifying leave-in serum, specially formulated to combat hair loss, preventing thinning and stimulating healthy growth. With an advanced formula, this daily treatment strengthens the hair fiber, prolongs the life cycle of follicles and improves hair density.

✔ Reduces hair loss and prevents thinning
✔ Nourishes roots and stimulates regeneration
✔ Strengthens hair structure and increases density
✔ Hydrates the scalp and balances microcirculation
✔ Light texture, no residue, ideal for daily use

🔬 Key Ingredients & Benefits:

🧬 Aminexil – Prevents premature aging of follicles and prolongs the hair's life cycle.
💊 Vitamin PP (Niacinamide) – Stimulates scalp microcirculation for better nutrient absorption.
💪 Arginine – Essential amino acid that accelerates hair growth.
🌾 Gluco-Lipid GL® – Patented complex combining energizing glucose with nourishing lipids for stronger, healthier hair.

🔹 How to use for optimal results:

1️⃣ Spray the serum directly onto the scalp, on damp or dry hair.
2️⃣ Gently massage to activate ingredients and stimulate circulation.
3️⃣ Do not rinse! The formula is leave-in and can be used daily.
📌 For a complete application, approximately 10 sprays are needed over the entire scalp.

✨ Ideal for daily use or during periods of accentuated hair loss! ✨

💆‍♀️ Revitalize your hair and stimulate growth with Kérastase Specifique Stimuliste – the premium solution for stronger, thicker, and healthier hair!

A conditioner with a soft, velvety consistency that helps moisturize hair without weighing it down. Tames difficult and unruly hair, with or without curls. Protects the hair fiber, leaving it soft and light. Controls hair volume and humidity.

Directions for use: After shampooing, apply evenly to the lengths and ends of towel-dried hair and comb through. Leave on for a few minutes, then rinse.

Kallos Professional Repair is a strengthening conditioner for dry, brittle, and damaged hair. Its active ingredient, cashmere keratin, strengthens and deeply nourishes the hair shaft. With regular use, hair regains its healthy shine and elasticity.

What it does for you

• Strengthens brittle hair.
• Deeply nourishes the hair structure.
• Healthy shine and elasticity.
• Silky hair that is easy to style.

How to use it at home

1. Wash your hair with a shampoo for dry hair.
2. Gently towel-dry.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few moments.
5. Rinse thoroughly with water.

For what type of hair

Kallos recommends it for dry, brittle, and stressed hair, for example after dyeing, bleaching, or frequent flat-ironing. On fine hair, use a small amount, only on the lengths. If the hair is only slightly dry, a simple nourishing conditioner is enough. The 1000 ml bottle is the most economical size, suitable if you use it with every wash. The same conditioner is also available in a 500 ml bottle.

Active ingredients

• Cashmere keratin: strengthens and nourishes the hair shaft structure.

What else you need

• Kallos KJMN Nourishing Shampoo for dry hair
• Kallos Chocolate Mask for damaged hair
• Kallos KJMN Serum for dry ends

ProBeauty tip. On brittle hair, avoid thin and tight hair ties. Use a claw clip or a fabric hair tie so you don't break the hair right where it is held.

Wella Professionals Invigo Brilliance Mask for Fine and Normal Hair is the intensive treatment from the Invigo Brilliance range for color-treated hair with fine or medium strands. It detangles, smooths the hair shaft and adds shine, without the heavy coating left by some masks.

What it does for you

• Instant detangling and easy combing.
• The hair shaft becomes smoother, and the hair feels softer.
• Color looks more vibrant and shinier.
• Suitable care right after coloring, when hair needs it most.
• Hair-friendly formula, without ingredients of animal origin.

How to use it at home

1. Wash hair with Invigo Brilliance shampoo for fine and normal hair.
2. Towel-dry.
3. Apply the mask evenly to the lengths and ends.
4. Leave on for 5 minutes, then rinse thoroughly.
5. Repeat once a week.

For what hair type

For color-treated, highlighted, or toned hair with fine or normal strands. If you have thick and coarse hair, the Invigo Brilliance mask for thick hair will care for it better. It is not an anti-yellow mask for blondes.

Active ingredients

• Lime Caviar: lime caviar extract, rich in antioxidants and vitamins, the key ingredient of the Invigo Brilliance range.
• Anti-Oxidant Shield Technology: histidine and vitamin E help control post-coloring oxidation and protect the color.

What else you need

• Invigo Brilliance shampoo for fine hair, 1000 ml
• Invigo Brilliance conditioner for fine hair
• Miracle BB leave-in spray
• Invigo Brilliance leave-in foam

ProBeauty tip. With fine hair, less is more. Start with a walnut-sized amount on the lengths and add more only if the ends remain rough.

💜Do you want a flawless, cool, and luminous blonde? BLONDME Bond Repair Purple Mask from Schwarzkopf Professional is the complete treatment that neutralizes yellow tones, restores color clarity, and strengthens bleached or blonde hair, even after a single use. With a formula enriched with cool pigments, almond oil, and cornflower extract, this professional mask provides intense hydration, instant detangling, and a revitalized look.

Based on advanced BOND REPAIR technology, the mask rebuilds the internal bonds of the hair strand, strengthening it from within and significantly reducing damage caused by bleaching – the hair becomes 7 times more resistant from the first application.

🌟 Key benefits:
• Effectively neutralizes yellow undertones and warm tones
• Maintains a cool, clear, and sophisticated blonde without altering the color
• Intensely nourishes and repairs hair damaged by chemical treatments
• Gently detangles hair from root to tip
• Hair becomes 7 times stronger after a single use*
• Provides shine, suppleness, and protection against external factors
• Suitable for all shades of blonde, grey, or white hair

🔬 BOND REPAIR™ Technology:
Combines hydrogen and ionic bonds to rebuild the hair structure and prevent breakage. Additionally, white tea extracts and intelligent polymers create a protective "lotus leaf" effect, shielding the blonde cuticle from pollutants and external aggressors.

🧴 How to use:
Apply evenly to damp, towel-dried hair. Leave on for 5–10 minutes, then rinse thoroughly.

✨ BLONDME Purple Mask – Perfect cool blonde, deeply repaired and protected for longer.
#BlondeCareAuthority #BondRepair #PerfectCoolBlonde #BLONDME

🛡 Reduce hair loss and strengthens the hair from the roots! 🛡

Kérastase Genesis Bain Nutri-Fortifiant is a fortifying shampoo against hair loss, specially formulated for fine and oily hair, prone to breakage. It gently cleanses the scalp, removing excess sebum and impurities, while providing hydration and protection against breakage-induced hair loss.

🌿 Active ingredients & benefits:
✔ Native Edelweiss Cells – with antioxidant and regenerating properties, protect hair against stress factors.
✔ Ginger Extract – stimulates scalp microcirculation and strengthens the roots.
✔ Reduces breakage-induced hair loss and strengthens the hair fiber
✔ Removes excess sebum and impurities without irritating the scalp
✔ Detangles hair and leaves it more supple, hydrated, and resistant

How to use:

1️⃣ Apply a suitable amount to wet hair.
2️⃣ Gently massage the scalp with circular motions to activate microcirculation.
3️⃣ Leave on for a few seconds, then rinse thoroughly.
4️⃣ Repeat if necessary and continue your routine with Genesis conditioner or mask for optimal results.

💆‍♀️ Transform your hair care routine and give your hair the protection and vitality it needs with Kérastase Genesis! 💆‍♀️

Milk Shake Integrity Nourishing Shampoo For Dry Hair 300ml

It is a shampoo specially designed for dry, damaged, devitalized or color-treated hair. It deeply moisturizes even the driest hair, leaving it soft and shiny. It contains nourishing active ingredients that provide deep hydration to the hair. It helps maintain the hair's shade, giving it intense shine. It contains Argan Oil and Shea Butter, which are responsible for hair regeneration.

Features:

-suitable for dry, chemically treated hair

-deeply moisturizes

-contains active ingredients

-restores bonds within the cortex

-adds shine

-regenerates

How to use: Apply to pre-moistened hair, massage gently until a dense and creamy lather forms. Leave on for 1 minute then rinse thoroughly with plenty of water. Repeat this step then apply a conditioner or mask suitable for your hair.

L'Oréal Professionnel Metal Detox Pre-Shampoo Treatment 250 ml is the first step in the Série Expert Metal Detox routine. Metals in water are one of the main causes of hair breakage, and porous hair absorbs even more water with metals. The pre-shampoo reduces porosity exactly when the hair is most vulnerable: before shampooing.

What it does for you

• Fills micro-breaks on the surface of the hair strand and inside, with an anti-porosity effect.
• Instantly detangles all hair types and makes washing easier.
• Hydration, smoothness and softness after washing.
• Hair that looks healthier and fuller with continuous use.
• Vegan and sulfate-free formula, with a light gel texture, with no waiting time.

How to use it at home

1. Divide wet hair into 2 sections.
2. Apply 2–4 pumps to each section, depending on the length of the hair.
3. Work the product into the lengths and ends for 1–2 minutes, until a light foam appears. Detangle the hair with your fingers.
4. Do not rinse. Apply Metal Detox shampoo directly over it, starting from the roots, then rinse.
5. Continue with the mask and the Metal Detox oil or cream.

For what hair type

For all hair types: colored, damaged, sensitized, bleached or natural. It can be used at every wash. It is most useful if you have porous hair that breaks easily. It is not a shampoo and does not wash the hair alone.

Active ingredients

• Glycoller 2%: a dual-action active ingredient. On the surface, it coats the fiber and fills micro-breaks, while inside it penetrates into the cortex.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Leave-In Cream 100 ml

ProBeauty Tip. Work in sections and do not skip detangling with your fingers. With the pre-shampoo on the hair, knots come undone more easily before the hair is washed.

Milk Shake Curl Passion Leave-In Spray for Curly Hair 300ml

Curl Passion Leave-In Conditioner Spray provides hydration for curly or wavy hair. It leaves hair soft, moisturized, manageable, defines curls and provides intense shine. Contains organic pracaxi and babassu oils; milk proteins; fruit extracts; Integrity 41 (hydro-glycolic sunflower seed extract; rich in antioxidant polyphenols) and quinoa proteins.

Features:

-leave-in conditioner spray

-suitable for curly or wavy hair

-deeply moisturizes

-easily detangles curly hair

-leaves it easy to manage

-provides necessary hair flexibility

-gives intense shine

-does not weigh hair down

How to use: Apply after shampooing and conditioning to damp hair. Spray evenly from a distance of 15-20 cm onto lengths and ends, then dry hair as usual. Do not rinse.

Nook Magic Argan Oil Discipline Thermal Milk 150ml
Discipline milk spray with progressive thermal action.
With argan oil, fig oil, and vegan amino acid complex, it protects hair from mechanical and thermal stress generated by external factors, preventing potential hair damage.
Controls volume and excess humidity. Ideal for taming the most rebellious and porous hair. Hair is easier to comb, shinier, and silkier. Also suitable for hair curled with a curling iron.
How to use:

Spray evenly on towel-dried hair


If using a curling iron or straightener: spray strand by strand and then style.

Wella Professionals Oil Reflections Luminous Reboost Hair Mask is the moisturizing treatment from the Oil Reflections line, designed for all hair types. It nourishes the hair fiber and fills in its structure, making your hair smooth and luminous. It only takes 5 minutes after shampooing.

What it does for you

• Smooth and shiny hair, with a surface that reflects light more effectively.
• Nourishment for lengths: the mask nourishes each hair fiber and helps it regain its shine.
• Less frizz, because it smooths the hair fiber's surface.
• Soft-to-the-touch hair, thanks to the plant oils in the formula.
• Fast results: it only takes 5 minutes.

How to use it at home

1. Wash your hair with Oil Reflections Luminous Reveal Shampoo and towel-dry.
2. Apply the mask to clean, damp hair from mid-lengths to ends.
3. Leave it on for 5 minutes.
4. Rinse thoroughly, then apply 1–3 pumps of Oil Reflections Oil to the lengths.

For what hair type

Wella recommends it for all hair types, especially dry, dull, or frizzy hair. The 150 ml jar is great for trying it out, while the 500 ml jar offers better value if you use it often. If you have very fine hair, keep it away from the roots so it doesn't lose its volume.

Active ingredients

• Oleology Program: helps protect the hair fiber's natural lipids, so its surface remains smooth and reflects light.
• Camellia oil and macadamia oil: precious plant oils chosen for their smoothing effect.
• White tea extract: a conditioning ingredient that helps keep hair hydrated.
• Panthenol: helps restore the hair fiber's moisture balance.

What else you need

• Oil Reflections Luminous Reveal Shampoo
• Oil Reflections Luminous Instant Conditioner
• Oil Reflections Smoothing Oil 100 ml
• Oil Reflections Light Oil for fine hair

ProBeauty Tip. Before rinsing, run a wide-tooth comb through your hair. The mask distributes evenly through every strand, and dry ends receive exactly the amount they need.

💆‍♀️ Reduces hair loss and strengthens the hair fiber from the roots!

Kérastase Genesis Bain Hydra-Fortifiant is a fortifying shampoo specially designed for fine and oily hair prone to falling out. Its advanced formula gently cleanses the scalp, eliminating excess sebum and impurities, without damaging the hair fiber. It strengthens the hair strand, giving it hydration, volume, and resistance to breakage.

💡 Why choose Kérastase Genesis?
✔ Reduces hair loss caused by breakage
✔ Cleans effectively, without sensitizing the scalp
✔ Strengthens the hair fiber and protects against stress factors
✔ Gently detangles and provides volume to fine hair
✔ Ideal for daily use

🔥 Active ingredients:
🌱 Edelweiss Native Cells – Antioxidant and regenerating effect
🌿 Ginger Extract – Stimulates microcirculation and fortifies the hair root

📌 How to use:
1️⃣ Apply the shampoo to wet hair and gently massage the scalp with circular motions.
2️⃣ Leave on for 1-2 minutes for the ingredients to activate.
3️⃣ Rinse well and, if necessary, repeat the application.

✨ For best results, use the entire Genesis range, combining the shampoo with the conditioner and fortifying serum! 💖

Schwarzkopf Professional Fibre Clinix Fortify Shampoo is the shampoo from the Fortify range for very damaged hair overstressed by dyeing, bleaching, or flat ironing. It gently cleanses and instantly strengthens weakened hair. It prepares it for the Fortify at-home treatment.

What it does for you

• Gentle cleansing for damaged hair, without SLS and SLES sulfates.
• Instantly rebuilds and strengthens weakened hair from root to tip.
• Shine and a smoother hair surface.
• Safe on colour-treated hair, like all Fibre Clinix shampoos.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo, massage and rinse thoroughly.
3. Repeat if necessary.
4. Follow with Fortify Conditioner, left on for 2 minutes, or with Fortify Treatment.

For what hair type

For very damaged and overstressed hair, with split ends and breakage. Hair that feels limp and without substance when wet. If your hair is just dry, without breakage, the Hydrate range is more suitable.

Active ingredients

• BONDXTEND Technology: creates and maintains additional bonds in the hair fibre. This reactivates the results of the Fibre Clinix salon treatment at home.
• Multi-peptides: short chains of amino acids that strengthen and repair the hair fibre, so it resists breakage and damage.

What else you need

• Fibre Clinix Fortify Conditioner
• Fibre Clinix Fortify Treatment
• Fibre Clinix Fortify Multi-Repair Spray
• Fibre Clinix Fibre Sealer Leave-In Cream
• Wide-tooth comb

ProBeauty Tip. On damaged hair, detangle the lengths with a wide-tooth comb before washing. Fragile hair breaks most easily when wet and tangled.

Transform your hair care routine into a sensory experience with Illumyna Color Shampoo, specially created to pamper color-treated and chemically treated hair. This innovative product gently cleanses, offering a perfect combination of intense hydration and antioxidant protection, so your hair color remains vibrant and shiny for longer.

Infused with precious ingredients such as camellia oil and aloe vera, this shampoo not only cleanses your hair but also provides deep care, giving it suppleness, vitality, and a natural shine. It is the ideal choice for delicate shades that need special attention to maintain their beauty and intensity.

A luxurious experience for your hair

• Deep hydration: Hair fibers are deeply nourished, and hair becomes softer, smoother, and easier to manage.
• Long-lasting color protection: Its innovative formula helps maintain vibrant color, preventing fading caused by external factors.
• Revitalization and shine: After each use, your hair will radiate health, and the color will be intensified, as if you had just left a luxury salon.

Precious ingredients for your hair's beauty

• Camellia oil: This natural elixir, extracted from the camellia plant, is rich in vitamins A and E, providing intense hydration, softness, and protection against environmental factors. Hair color is protected, and shine is amplified.
• Aloe vera: Known for its moisturizing and soothing properties, aloe vera improves hair elasticity and shine, protecting it from dryness and providing a pleasant sensation to sensitive scalps.

PRO recommendation:

For optimal results, include this shampoo in a complete care routine:

1. Step 1 – Cleansing: Apply Illumyna Color shampoo to wet scalp and hair. Gently massage until you get a rich lather, then rinse thoroughly. Repeat if necessary.
2. Step 2 – Hydration: Follow with a conditioner or mask from the Illumyna Color range to deeply nourish the hair and give it suppleness and luminosity.
3. Step 3 – Protection: To protect hair from heat styling tools, apply a thermal product.

A treat for the senses

Illumyna Color Shampoo is not just a hair care product – it's an invitation to relaxation. Its velvety texture, delicate foam, and refined fragrance transform each application into a unique moment of indulgence.

Discover the secret to healthy, vibrant, and lively color-treated hair with Illumyna Color Shampoo – a care ritual that combines beauty and well-being in a perfect way.

Dreaming of colored hair with intense reflections, smooth and protected from aggressive factors? Discover Serum Glass Shine Vitamino Color Spectrum from L’Oréal Professionnel, the professional solution for mirror-like shiny hair, heat-protected and hydrated for up to 10 washes!

Thanks to its innovative technology with 5% Alpha-Silane, this sulfate-free and water-free serum creates a protective shield against heat (up to 230°C), UV rays, and humidity (up to 80%), reducing the frizz effect for 72 hours. It instantly activates shine upon contact with heat and keeps color vibrant, providing a silky and healthy look.

💎 Key Benefits:
✅ Mirror-shine effect, activated by heat
✅ Heat & UV protection, ideal for daily styling
✅ Anti-frizz & anti-humidity, hair remains smooth and disciplined
✅ Hydration & color protection for up to 10 washes
✅ Vegan formula, sulfate-free & with 95% recycled plastic

📌 How to use:
1️⃣ Shake well before use
2️⃣ Apply 1-2 pumps for fine/medium hair & 3-4 pumps for thick hair
3️⃣ Distribute evenly through lengths and ends
4️⃣ Activate maximum shine with a hairdryer or SteamPod 4 steam styler

🔬 Efficiency demonstrated through instrumental tests on the entire Vitamino Color Spectrum range.

✨ Give your hair mirror shine, protection and professional hydration with the new Serum Glass Shine Vitamino Color Spectrum from L’Oréal Professionnel!

Yellow Nutritive Nourishing Oil is the oil from the Nutritive range, which deeply nourishes even the driest hair. The formula creates a shield around the hair strand, protecting it from humidity. The hair remains nourished, shiny, and easier to control on humid days.

What it does for you

• Visible shine on dull hair.
• Less frizz in humid weather, thanks to the shield on the hair strand.
• Deep nourishment for dry ends.
• Light texture that does not leave the hair sticky.
• Two ways to use: before drying or as a finishing touch.

How to use it at home

1. After washing, towel-dry your hair.
2. Put a few drops in the palms of your hands and apply them to the lengths and ends.
3. Dry and style as usual.
4. On dry hair, you can also apply one more drop to the ends as a finishing touch.

For what hair type

For dry and fragile hair that frizzes and has lost its shine. For very fine hair or an oily scalp, use very little and only on the ends. If you want straight and disciplined hair, combine it with a product from the Liss range.

Active ingredients

• Argan oil: rich in Omega 3, Omega 6, and vitamin E, it restores vitality and a silky appearance to the hair.
• Coconut oil: contains emollients and vitamin E, which is why it deeply nourishes the hair fiber.
• Aloetrix: a complex with aloe vera, wheat proteins, and UV filter, which helps with hydration, makes detangling easier, and protects the hair strand's exterior.

What else you need

• Nourishing Shampoo
• Nourishing Mask
• Nourishing Leave-in Treatment
• Round drying brush

ProBeauty tip. Try the Yellow pre-wash ritual: 15–20 g of oil on dry lengths, left for 5–10 minutes, then shampoo. The ends come out softer than with the oil applied only afterwards.

💜 Pearl Blonde Shampoo – Toning & ProPlex Regeneration 💜

✨ Perfect toning & intensive care – The advanced formula with violet pigments neutralizes yellow tones, refreshing light blonde, gray, or white hair.

🛠️ ProPlex Technology – Restores hair fiber connections and provides deep regeneration, strengthening hair from the inside out.

🌿 Professional results – Delivers a cool and luminous blonde, maintaining the health and suppleness of the hair fiber.

🔹 Features:
✔ Intensive regeneration 🔄
✔ Anti-yellow violet pigment 💜
✔ Ideal for blonde, gray, or white hair 👩🏼‍🦳

🛁 How to use:
1️⃣ Apply to wet hair
2️⃣ Massage until a dense and creamy lather forms
3️⃣ Leave on for 1 minute ⏳
4️⃣ Rinse thoroughly 🚿
5️⃣ Repeat and follow with conditioner/treatment suitable for your hair

💎 Result: A cool, luminous blonde and visibly healthier hair!

Designed for damaged and dry hair, it is widely used by professional stylists. Its special formula contains cocoa bean extracts, milk proteins, and keratin, which promote intensive hair restoration from root to tip. The active ingredients give hair a shiny, silky, and manageable look. The nourishing composition provides impeccable shine, intensely moisturizes, and restores hair elasticity. Following the use of this innovative product, the condition and appearance of the hair will significantly improve.
How to use: Apply a moderate amount of product to freshly washed, damp hair and leave on for 5 minutes, then rinse with warm water.

Wella Professionals Invigo Balance Scalp Serum 8 x 6 ml is the leave-in serum from the Invigo Balance range, called by Wella Anti Hair-Loss Serum. It is a cooling serum, with caffeine, that leaves hair stronger and with more density. It comes in 8 vials of 6 ml each.

What it does for you

• Hair that looks thicker and has more body.
• Stronger strands, with regular use.
• A feeling of freshness on the scalp, immediately after application.
• Leave-in: you apply it and style your hair as usual.
• Pre-measured dose in each vial.

How to use it at home

1. Wash your hair with an Invigo Balance shampoo suitable for your scalp.
2. Open a vial and distribute the serum evenly, directly on the scalp.
3. Gently massage with your fingertips, in circular motions.
4. Do not rinse. Style as usual.

For what type of scalp

For anyone who feels that their hair has thinned and wants hair with a thicker and stronger appearance. The serum is not a medical treatment. If hair falls out suddenly, in large quantities or in patches, or if the scalp is irritated, see a dermatologist first.

Active ingredients

• Caffeine: the key ingredient called by Wella for this serum.
• Balance-Blend: the range's blend, with care and cooling ingredients, adapted to the needs of the scalp.

What else you need

• Scalp Balance Shampoo for sensitive scalp
• Scalp Balance Shampoo for oily scalp
• Volume Boost Shampoo for fine hair, 300 ml

ProBeauty tip. Divide the hair into finger-width sections and drop the serum on each section, not just at the roots. This way it reaches the entire scalp and does not run down the lengths.

🔬 Reconstructs damaged hair at a molecular level for deep regeneration! 🔬

L’Oreal Professionnel Serie Expert Absolut Repair Molecular is a revolutionary liquid treatment, designed for hair that is damaged, sensitized, or weakened by chemical treatments. Its advanced formula, enriched with 2% Peptide Bonds and 5 Amino Acids, acts deeply to rebuild the hair fiber's structure, restoring its natural elasticity and suppleness.

🌟 Key benefits:
✔ Repairs damaged hair from within, not just on the surface
✔ Restores suppleness and elasticity for hair that is easier to style
✔ Instant transformation – visibly healthier hair after the first use
✔ Lightweight texture, with rapid absorption, inspired by skincare
✔ Up to 67% stronger and revitalized hair
✔ Prepares the hair fiber for optimal absorption of active ingredients

How to use:

1️⃣ After shampooing, apply the treatment to damp hair, sectioning it into two equal parts.
2️⃣ Use 2-3 pumps, massage the product between your palms for 1-2 minutes, and distribute evenly through lengths and ends.
3️⃣ Leave on for a few moments, then rinse thoroughly with water.
4️⃣ For optimal results, continue the routine with Absolut Repair Molecular Leave-in Cream, for intensive protection and nourishment.

💆‍♀️ Transform damaged hair into healthier, stronger, and visibly regenerated hair with this professional treatment! 💆‍♀️

Say goodbye to frizzy and unruly hair with Alfaparf Milano Semi Di Lino Smoothing Mask! This professional mask is specially designed to smooth and tame difficult hair, providing deep hydration and long-lasting control over flyaways. Ideal for curly, wavy, or dry hair due to aggressive treatments, the mask penetrates deeply to nourish the hair fiber and seal the cuticles. Its vegan formula, enriched with a UV filter and anti-pollution shield, protects hair from external factors and maintains vibrant color.

✅ Key Benefits:

✅ Anti-frizz control – Eliminates frizz and smooths hair
✅ Intense hydration – Restores hair's suppleness and elasticity
✅ UV & anti-pollution protection – Shields hair from harmful external factors
✅ Silky texture & intense shine – Hair becomes softer, smoother, and shinier
✅ Vegan & gentle formula – Sulfate-free, paraben-free, and mineral oil-free

🛠 How to Use:

✔️ Apply the mask to wet hair after using Alfaparf Milano Semi Di Lino Smoothing Shampoo
✔️ Distribute evenly through lengths and ends, avoiding roots
✔️ Leave on for 5 minutes for an intense effect
✔️ Rinse thoroughly with plenty of water

⭐ Recommended for:

✔️ Curly, wavy, or difficult-to-style hair
✔️ Hair that is dry or damaged by straighteners, curling irons, or frequent coloring
✔️ Those who desire smooth, shiny, and hydrated hair

💛 Transform your hair into smooth, silky, and easy-to-style hair with Alfaparf Milano Semi Di Lino Smoothing Mask! 💛

Olaplex Nº.0 Intensive Bond Building Treatment is the pre-treatment that prepares hair for the most intensive repair at home. Apply it to dry hair before Nº.3PLUS to amplify its effect. The highly concentrated formula rebuilds the bonds in the hair shaft.

What it does for you

• Amplifies the repair provided by Nº.3PLUS.
• Strengthens hair and reduces breakage.
• Rebuilds disulfide bonds in the hair shaft at a molecular level.
• Repairs more severe damage that a single treatment cannot address.
• Protein-, sulfate- and silicone-free formula, vegan.

How to use it at home

1. On dry hair, spray Nº.0 onto sections and distribute evenly from roots to ends.
2. Leave on for 10 minutes. Do not rinse.
3. Apply Nº.3PLUS Complete Repair Treatment directly over it and comb through.
4. Leave on for another 10 minutes, then rinse thoroughly.
5. Wash with Nº.4 Bond Maintenance and continue with Nº.5 conditioner.

For what hair type

For all hair types, especially those severely damaged by bleaching, dyeing, chemical treatments, or heat. Olaplex recommends it both before and after dyeing. It is not a standalone product: without Nº.3PLUS after it, it will not deliver the results it was designed for.

Active ingredients

• Patented Olaplex Bond Building technology: strengthens hair and repairs damage at a molecular level by rebuilding the disulfide bonds that give the hair shaft its structure.

What else you need

• Nº.3PLUS Complete Repair Pre-Shampoo Treatment
• Nº.4 Bond Maintenance Shampoo
• Nº.5 Bond Maintenance Conditioner
• Nº.4C Clarifying Shampoo
• Nº.9 Bond Protector Hair Serum

ProBeauty Tip. There is no need to soak the hair with Nº.0, just coat it evenly, like a primer. Spray onto thin sections and run your fingers through the hair to ensure even coverage.

L'Oréal Professionnel Vitamino Color Conditioner 200 ml is the conditioner from the Série Expert Vitamino Color range, for color-treated hair. The professional formula with resveratrol protects the color against fading and the fiber against damage. Hair comes out of the shower softer and is easy to comb through.

What it does for you

• Color protected from fading, from wash to wash.
• Stronger hair, with the fiber protected against damage.
• Hydration for dry lengths caused by coloring.
• Easy combing, without tangles after washing.
• Softer hair to the touch.

How to use it at home

1. Wash your hair with Vitamino Color shampoo.
2. Blot excess water with a towel.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for 3–5 minutes.
5. Rinse thoroughly with water.

For what hair type

For any color-treated or highlighted hair, especially if it gets tangled after washing. If the hair is very sensitized by repeated coloring, alternate it with the Vitamino Color mask. The conditioner does not neutralize the yellow tones of blonde hair.

Active ingredients

• Resveratrol: a powerful antioxidant, which protects both the color and the fiber of the color-treated hair.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color 10-in-1 Leave-In Spray

ProBeauty Tip. Apply the conditioner from the middle of the hair down. It has nothing to treat at the roots and can leave the hair without volume. Rinse with warm, not hot, water, so you don't speed up the fading of the color.

L'Oréal Professionnel Pro Longer Hair Mask, from the Série Expert range, is a rinse-out treatment for long hair with thinning ends. It rebuilds the lengths and fills the ends. The fiber is rebuilt immediately, and the hair becomes stronger and shinier.

What it does for you

• Rebuilt lengths and ends that look fuller.
• Stronger hair, with fewer split ends when used with Pro Longer shampoo.
• Visible shine throughout.
• Fast-acting: it only takes a few minutes, so it fits easily into your shower routine.
• Two sizes: 250 ml or 500 ml.

How to use it at home

1. Wash your hair with Pro Longer shampoo and towel-dry it thoroughly.
2. Apply the mask to the lengths and ends, section by section.
3. Leave on for 3–5 minutes.
4. Rinse thoroughly, then apply Pro Longer 10-in-1 cream before drying.

For what hair type

For long hair with thinning ends, sensitized by dyeing, blow-drying, or flat-ironing. If your hair is short or very fine and gets weighed down easily, use a small amount of product only on the ends. The mask does not bond already split ends; you should cut those off and then protect the new ones.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the hair fiber core, thickens the ends, and rebuilds the surface.
• Amino acids: strengthen the fiber for stronger lengths.

What else you need

• Pro Longer shampoo for long hair
• Pro Longer 10-in-1 leave-in cream
• Absolut Repair leave-in oil for dry ends

ProBeauty tip. After applying the mask, comb through the lengths with a wide-tooth comb. This distributes it evenly and detangles the hair without pulling on the ends.

Nook Magic Arganoil Blonde Story Illuminating Conditioner is an acidic pH conditioner for blonde, bleached, or highlighted hair. It detangles, hydrates, and nourishes, leaving hair silky and shiny without weighing it down. The brand also recommends it for frequent use on grey and white hair.

What it does for you

• Easy detangling for bleached hair that tangles easily.
• Hydration and nourishment without weighing hair down.
• Silky, shiny hair with enhanced blonde tones.
• Suitable for frequent use, even on grey or white hair.
• Vegan formula, free from sulfates, paraffin, and MEA.

How to use it at home

1. Wash your hair with the Illuminating Shampoo or No Yellow.
2. Squeeze out excess water and pat your hair dry with a towel.
3. Distribute the conditioner and comb it through your hair.
4. Leave it on for a few minutes and rinse thoroughly.

For what hair type

For natural or bleached blonde, highlights, and grey or white hair. It is not an anti-yellow product: for yellow tones, combine it with No Yellow. If your hair breaks after bleaching, add a Wonderful range rebuilding mask.

Active ingredients

• Argan oil: from organic farming, with illuminating properties.
• Hibiscus extract: from organic farming, with illuminating properties.
• Coconut oil: from organic farming, completing the Blonde Story range's illuminating trio.

What else you need

• Blonde Story Illuminating Shampoo
• No Yellow Purple Shampoo
• Blonde Story Two-Phase Leave-In Conditioner
• Blonde Story Illuminating Serum
• Wonderful Mask for Damaged Hair

ProBeauty Tip. Detangle bleached hair while the conditioner is still in it, from the ends to the roots, using a wide-tooth comb. Bleached strands break most easily when wet and without enough slip.

It is a diamond extract mask, rich in polyacids and vitamin C. It completes and prolongs the ALISA treatment; keeps hair supple and hydrated.

INGREDIENTS:

DIAMOND POWDER

Properties: Diamonds are used in advanced cosmetics for their physical structure. Microcrystals introduced into Alisa products intensify light refraction, creating a shimmering effect.

Benefits: Diamond microcrystals intensify light refraction, creating an extremely bright and luminous effect on the hair.

ORGANIC ACID MIX

Properties: It has antioxidant properties. The mixture in Alisa products makes hair easier to comb and shiny, amplifying the smoothing or disciplining action. It is also a pH regulator.

Benefits: Helps maintain healthy, elastic and shiny hair structure, amplifying Alisa treatments.

This ensures that the hair remains shiny and soft over time.

Usage: follow the instructions in the Alisa technical manual.

Sensus Illumyna Scalp Balancing Cleanser Shampoo for oily scalp is the rebalancing and purifying shampoo from the Balancing line. It helps remove impurities and excess sebum from the scalp. It is designed for fine and oily hair that quickly becomes weighed down after washing.

What it does for you

• Scalp cleansed of excess sebum, without the hair looking greasy the day after washing.
• More voluminous roots for fine hair that easily lies flat against the head.
• Purifies the scalp of impurities that build up between washes.
• Helps rebalance the scalp through targeted cleansing of the skin only.
• Vegan formula, with plant extracts and osmosed water.

How to use it at home

1. If you have the pre-shampoo from the line, apply it first to dry hair and rinse it out.
2. Wet your hair thoroughly and apply the shampoo directly to the scalp, strand by strand.
3. Massage gently with your fingertips until it lathers.
4. Leave it on for 5 minutes, then rinse thoroughly.
5. On the lengths, if they are dry, apply your usual conditioner or mask.

For what type of scalp

For oily scalp and fine hair that gets dirty quickly. It is not the right choice for dry or sensitive scalp, which becomes red and itchy: the Soothing line is better suited for that. If you also have dandruff, check out the Detox Hydra line.

Active ingredients

• Tuscan grapes (Vitis vinifera): extract with antioxidant properties, present in the entire Illumyna Scalp range.
• Sage: extract with sebum-regulating and decongestant properties.
• Rosemary: soothing and antioxidant extract.

What else you need

• Detox Hydra Pre-Cleanser 100 ml
• Detox Hydra Cleanser Shampoo 300 ml
• Detox Hydra Cleanser Shampoo 900 ml, large size

ProBeauty tip. With an oily scalp, the temptation is to wash frequently and with hot water. Better: lukewarm water, a single shampoo massaged well into the roots, and no conditioner on the scalp. Apply conditioner only from the middle of the hair strand downwards.

Puring Everyday Cooling Menthol Shampoo for frequent use is the everyday shampoo of the Everyday line, suitable for all hair types. Menthol tones the hair and cools the scalp, while cleansing is deep yet gentle. It is designed for frequent washing and for sensitive scalps.

What it does for you

• A pleasant feeling of freshness on the sensitive or irritated scalp.
• Helps soothe the feeling of itching and dryness of the sensitized scalp.
• Volume and lightness for fine and delicate hair.
• Shiny and vibrant hair.
• Suitable for frequent washing, even daily.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp.
3. Rinse carefully.
4. Continue with Everyday conditioner on the lengths and ends.

For what hair type

For all hair types, especially normal or fine hair and sensitive scalps that are washed frequently. If you have an oily or dandruff-prone scalp, Pureclean shampoo is more suitable. If menthol stings you, choose a shampoo without a cooling sensation.

Active ingredients

• Menthol: gives a feeling of freshness on the scalp and tones the hair.

What else you need

• Everyday Herbal Fresh Revitalizing Conditioner
• Pureclean Purifying Shampoo for oily scalp
• Energyforce Energizing Shampoo for fine hair

ProBeauty tip. In summer, after the gym or after a hot day, it is the shampoo that feels the best. The mint fragrance is subtle and does not leave a heavy residue on the hair.

Nook Difference Repair Shampoo is the creamy shampoo of the Repair range for dry, damaged, and lifeless hair. It cleanses gently and leaves the visible hair fiber stronger, shinier, and lighter, whether you have fine or thick hair.

What it does for you

• Stronger and lighter hair fiber: antioxidant and nourishing actives provide a filling and hydrating effect.
• Shine and body for dry and lifeless hair.
• Antioxidant protection: helps counteract the effects of free radicals on the hair fiber.
• Nourishes without weighing down, so it is also suitable for fine hair that has lost its elasticity.
• More hydrated scalp when dehydrated. The formula is free from SLES and SLS, dermatologically tested and tested for nickel, chromium, and cobalt, and contains no silicones.

How to use it at home

1. Wet your hair and scalp thoroughly.
2. Apply the shampoo and gently massage your scalp.
3. Leave it on for a few minutes, then rinse carefully.
4. Repeat if necessary, then continue with the Repair mask suitable for your hair.

For what hair type

For dry, damaged, fragile, or lifeless hair, whether fine or thick, and for dry and stressed scalps. The brand recommends frequent use. If your problem is hair loss or dandruff, this is not the right product: look for Energizing or Purifying.

Active ingredients

• Pea peptides (Pisum Sativum Peptide): the core plant complex of the Repair range.
• Marine collagen and keratin amino acids: ingredients similar to the composition of the hair fiber that fill and add body.
• Trace elements from brown algae: complete the antioxidant and nourishing action described by the brand.

What else you need

• Repair Filler Mask, for fine hair
• Repair Damage Mask, for medium or thick hair
• Nook Magic Arganoil Bi-Phase Leave-In Conditioner
• Nook Magic Arganoil Argan Oil for lengths

ProBeauty Tip. Squeeze excess water from your hair before applying the Repair mask. On dripping hair, the mask is diluted and works less effectively.

Restore strength and elasticity to damaged hair with Yellow Bond Hero, a state-of-the-art professional treatment designed to protect and reconstruct the hair fiber during bleaching, coloring, or straightening treatments. Its hyper-concentrated formula, enriched with Bond Complex, cocoa butter, and Aloetrix, offers a versatile solution, perfect for deep repair and protection during chemical processes. Ideal for professional salons, this customizable product improves hair quality and prevents degradation caused by aggressive treatments.

✅ Key Benefits:

✅ Reconstructs and strengthens damaged hair bonds
✅ Protects hair against damage caused by bleaching and chemical treatments
✅ Deeply moisturizes and nourishes the hair fiber
✅ Versatile and customizable – compatible with other Yellow Professional products
✅ Lightweight texture, without weighing hair down

🌿 Active Ingredients:

🔹 Bond Complex – restores the hair fiber structure, providing strength and protection
🔹 Cocoa Butter – intensely moisturizes and seals the cuticle for healthier hair
🔹 Aloetrix Complex – a blend of aloe vera, wheat proteins, and UV filter, which protects and improves hydration

💆‍♀️ How to use:

✔️ In combination with technical products – mix in a 1:6 ratio with bleaching products, hair dye, or straightening treatments
✔️ Enrichment of care products – added to masks from the Yellow Professional range for personalized effects
✔️ Intensive reconstruction treatment – used together with the Yellow Repair range for deep regeneration

⭐ Our Recommendation:

🔹 For maximum results, use Yellow Bond Hero in combination with the mask or shampoo from the Yellow Repair range for complete hair fiber reconstruction.

💛 Yellow Bond Hero – The superhero that protects and repairs hair, even in the most extreme conditions! ✨

💛 Discover the secret to incredibly shiny and soft hair with Kérastase Elixir Ultime Huile Originale!

This premium hair oil, enriched with precious Camellia, Argan, and Marula oils, offers deep hydration, heat protection, and anti-frizz effect for up to 96 hours. Its ultra-light formula doesn't weigh down the hair but envelops it in a nutritive, silky, and radiant veil.

✨ Key benefits:
✔ Up to 100% more shine for 48 hours*
✔ Intense softness – Hair becomes 70% silkier*
✔ Anti-frizz control for 96 hours, even in high humidity conditions
✔ Heat protection up to 230°C – ideal for use with a hairdryer or straightener
✔ Nourishes and strengthens the hair fiber, preventing hair breakage

🌿 Key ingredients:
🔹 French Camellia – Known for its antioxidant and illuminating properties, it gives hair a healthy and radiant look.
🔹 Argan and Marula Oil – Deeply nourish, providing elasticity and a silky finish.

📌 How to use:
🔸 On damp hair: Apply 1-2 drops to lengths and ends, before styling, for heat protection and nourishment.
🔸 On dry hair: Use for extra shine and anti-frizz control.
🔸 As a pre-shampoo treatment: Apply to hair, leave for 10 minutes, then wash hair for an intense hydration boost.

💡 PRO recommendation:
For maximum results, integrate the oil into your routine:
✅ Cleanse: Use Elixir Ultime Le Bain Shampoo for gentle cleansing and revitalization.
✅ Care: Apply Elixir Ultime Mask for intense hydration and deep repair.
✅ Texturize: Finish with Elixir Ultime Oil for a luxurious effect, protection, and silky hair.

🔄 Sustainable formula:
This refillable oil is available with an eco-friendly system, reducing environmental impact.

🛒 Transform your hair into a symbol of beauty and sophistication with Kérastase Elixir Ultime Huile Originale! 💛

Rediscover the natural beauty of your curls with Yellow Professional Curls, the professional shampoo specially created for curly, wavy, or coily hair. With an innovative formula based on baobab oil and mango butter, this gentle shampoo provides a deep yet mild cleanse, maintaining essential hydration in the hair shaft.

🌿 More elastic, soft, and well-defined curls
💧 7× more hydration for healthy and vibrant hair
🌬️ Anti-frizz effect and -50% less breakage during styling
🔄 Restores vitality to dry, damaged, or unruly hair
✨ Excellent volume control and a smooth look, without flyaways

✔ Suitable for all curl types – from loose waves to tight coils
✔ Nourishes, regenerates, and protects textured hair
✔ Ideal for daily professional care routine

🧴 How to use:
Apply to wet hair, gently massage the scalp and lengths, then rinse thoroughly. Repeat if necessary. For salon results, follow with Yellow Curly conditioner or mask.

👩🦱 Recommended for:
Wavy, curly, or coily hair that needs hydration, definition, and protection against external factors.

💖 Enjoy healthier, more disciplined, and more vibrant curls with every wash. Choose Yellow Professional Curls and transform your hair into your most beautiful expression!

L'Oréal Professionnel Silver Shampoo for white and grey hair is the neutralizing shampoo from the Série Expert Silver range. Neutralizes unwanted yellow tones in white and grey hair and light blonde hair. Leaves hair soft, supple and shiny.

What it does for you

• Neutralizes yellow and orange tones thanks to violet pigments.
• Enhances grey and white shades, making them brighter.
• Soft, supple and shiny hair thanks to magnesium acetate.
• Nourishes and protects the hair fiber.
• Vegan formula, without ingredients or by-products of animal origin.

How to use it at home

1. Apply the shampoo to wet hair and massage gently in circular motions, focusing on the scalp.
2. Leave on for 2–3 minutes.
3. Rinse thoroughly, and finally for a few seconds with cold water.
4. Dry hair naturally or with a hairdryer.

For what hair type

For white, grey or silver hair and light blonde, bleached or highlighted hair. It is also suitable for men, alternated with regular shampoo. For dyed blonde hair, the Vitamino Color Spectrum range has the Purple shampoo. The formula contains sulfates. It is not for brown or red hair.

Active ingredients

• Violet pigments: eliminate unwanted yellow or orange reflections and brighten cool shades.
• Magnesium acetate: adds shine and leaves hair soft and supple.

What else you need

• Silver Conditioner 200 ml
• Vitamino Color Spectrum Purple Violet Shampoo
• Metal Detox Mask for bleached hair
• Metal Detox Leave-In Cream

ProBeauty Tip. Alternate it with your regular shampoo, do not use it every wash if the hair is very light. The final rinse with cold water highlights the shine of the silver strands.

Schwarzkopf Professional Fibre Clinix Bondfinity Repair Shampoo is the first step in the Bondfinity service: it gently cleanses and prepares the hair for the treatment that follows. The brand recommends it for all hair types and classifies it among shampoos without SLS and SLES sulfates.

What it does for you

• Gently cleanses all hair types, without SLS and SLES sulfates.
• Deeply nourishes the hair strand, so the hair feels softer after washing.
• Prepares the hair for the Bondfinity treatment, so it can work on a clean strand.
• Improves smoothness, shine, and ease of styling.
• It is safe for color-treated hair, as confirmed by the brand for all shampoos in the range.

How to use it at home

1. Wet the hair thoroughly and apply the shampoo mainly to the scalp.
2. Massage gently with your fingertips and rinse.
3. Repeat the wash if you use styling products frequently.
4. Continue with the Bondfinity treatment suitable for your hair texture.

Active ingredients

• Bondfinity Technology, which is the basis of the entire salon service that this shampoo is part of.
• The nourishing formula, without SLS and SLES sulfates, safe for color-treated hair.

For what hair type

For all hair types, including color-treated hair. If your hair has a lot of product buildup or hard water deposits, the brand offers a clarifying shampoo in the same range, which prepares the strand more thoroughly.

What else you need

• Fibre Clinix Bondfinity Treatment for Coarse Hair
• Fibre Clinix Bondfinity Treatment for Fine Hair
• Fibre Clinix Bondfinity Light Oil
• Fibre Clinix Fibre Sealer Leave-In Cream
• Detangling Brush

ProBeauty Tip. Do not use it as an everyday shampoo unless you also use the treatment. It is designed as a preparation step, and on its own, it costs more than a regular care shampoo for the same result.

Schwarzkopf Professional Fibre Clinix Fortify Spray Repair 200 ml is the Multi-Repair spray of the Fortify line, for damaged and over-processed hair. It detangles, instantly repairs lengths and ends, and protects from heat. You can use it in three ways, depending on how much time you have.

What it does for you

• Detangles damaged and over-processed hair.
• Instantly repairs lengths and ends.
• Heat protection up to 230 °C with hair dryers and styling tools.
• Smoothness and shine, with a lightweight feel.
• Less frizz and easier brushing.

How to use it at home

1. Shake the bottle well before each use.
2. As a quick treatment: spray onto wet hair, leave for 5 minutes, and rinse.
3. As a leave-in: spray onto towel-dried hair and do not rinse.
4. As a finisher: apply a small amount to dry hair and do not rinse.

For what hair type

For very damaged hair, bleached hair, or hair that is frequently flat-ironed and curled. If your hair is only dry, without breakage, Hydrate Balsam spray is lighter. For thick and unruly hair, choose De-Frizz smoothing spray.

Active ingredients

• BONDXTEND Technology: creates and maintains additional bonds in the hair fiber. This reactivates the results of the Fibre Clinix salon treatment at home.
• Multi-peptides: short chains of amino acids that strengthen and rebuild the hair fiber, making it resistant to breakage and damage.

What else you need

• Fibre Clinix Fortify Shampoo
• Fibre Clinix Fortify Treatment
• Fibre Clinix Fortify Conditioner
• Fibre Clinix Fibre Sealer Leave-in Cream
• Detangling brush

ProBeauty Tip. On non-mask days, use it as a quick treatment: spray after shampooing, leave for 5 minutes while you shower, and rinse. Then apply a little more to towel-dried hair before blow-drying.

Schwarzkopf Professional Bonacure Repair Rescue Treatment is a Clean Performance rebuilding mask for damaged hair, from the arginine generation. It intensely nourishes, repairs, and restores strength and elasticity to the hair fiber without weighing it down. The formula is vegan and silicone-free.

What it does for you

• Intense care for damaged and porous hair.
• Fewer broken ends, as it helps repair the hair fiber.
• Smoother surface and hair that is easier to comb through.
• Shine and extra care, with an effect that can be felt after washing.
• Vegan, silicone-free formula with no artificial colorants.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Apply 25–30 g of mask and work it through the lengths and ends.
3. Leave on for 5–10 minutes.
4. Rinse thoroughly.

For what hair type

For damaged, dull, porous hair prone to breakage that needs visible improvement immediately. It is also suitable for fine damaged hair, as it does not weigh it down. The current equivalent is Repair Rescue+ Treatment, with peptides.

Active ingredients

• Arginine: an amino acid naturally found in hair. It helps balance moisture and restores strength and elasticity to the hair fiber.
• Vegan keratin: fills the gaps inside the damaged hair fiber and rebuilds its structure.
• Cell Equalizer Technology: repairs the outer layer of the hair fiber, fills surface gaps, and adds shine.

What else you need

• Repair Rescue+ Treatment mask, the new generation
• Repair Rescue+ Shampoo
• Repair Rescue+ Leave-In Spray Conditioner
• Sealed Ends+ Serum for Split Ends

ProBeauty Tip. For a more effective application, comb the mask through your hair with a wide-tooth comb and hold the hair up. This ensures it is evenly distributed through every strand.

Puring Hydrargan Crystal Serum Moisturizing Serum 100 ml is the leave-in serum from the Hydrargan line, with argan oil and flaxseed oil. It nourishes and moisturizes the hair, making it shiny and easy to comb through, without weighing it down. A few drops are enough for smooth and silky hair.

What it does for you

• Intense shine and silky hair, without a heavy feeling.
• Less frizz, because it smooths the hair cuticle.
• Protected ends: forms a film that helps prevent split ends.
• Protection against heat, UV, and humidity, ideal when you frequently use a flat iron or hair dryer.
• Moisture for dry and dehydrated lengths.

How to use it at home

1. Place a few drops in the palms of your hands and rub them together gently.
2. Apply to the lengths and ends, on damp or dry hair.
3. Do not rinse.
4. On damp hair, continue with a hair dryer or flat iron; on dry hair, use it as a shine touch-up.

For what hair type

For dry, dull, or heat-damaged hair, and for normal hair that needs shine. On very fine hair, apply only one drop to the ends. If you have very dry and chemically treated hair, Richness Oil is richer.

Active ingredients

• Argan oil: the key ingredient of the Hydrargan line, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrargan Moisturizing Shampoo
• Hydrargan Moisturizing Mask
• Hydrargan Leave-In Bi-Phase Conditioner
• Hydrargan Moisturizing Conditioner

ProBeauty Tip. On damp hair, apply the serum before drying to also get heat protection. At the end, one more drop rubbed between the palms and passed over the ends will give you a salon-fresh shine.

✨ Restore strength and shine to blonde hair with Kérastase Blond Absolu Cicaextreme Masque! This intensive hydrating treatment is specially formulated for bleached, sensitized, or highlighted hair, providing the deep nourishment and protection it needs to maintain its beauty.

💛 What does this treatment do?
✔ Nourishes and repairs the hair fiber damaged by bleaching.
✔ Prevents hair breakage and restores elasticity.
✔ Intensely hydrates, leaving hair soft and silky.
✔ Protects against daily aggressions and harmful external factors.
✔ Provides a vibrant, even, and ultra-shiny blonde.

🌿 Active ingredients:
✅ Ultra-concentrated hyaluronic acid – Deeply hydrates, restores hair structure, and prevents breakage.
✅ Edelweiss flower – Rich in antioxidants, protects and smooths sensitized hair fiber.

📌 How to use:

1️⃣ Application: On damp, previously washed hair, distribute evenly on lengths and ends.
2️⃣ Processing time: Leave on for 5 minutes for maximum effects.
3️⃣ Rinsing: Rinse thoroughly with lukewarm water and continue with your hair care routine.

💡 Recommended for:
✔ Blonde, bleached, or highlighted hair that needs hydration and strengthening.
✔ People who want to maintain a bright, healthy, and protected blonde from external factors.

👉 Transform sensitized blonde hair into a vital and shiny mane with Kérastase Blond Absolu Cicaextreme! 💛✨

L'Oréal Professionnel Absolut Repair Golden Hair Mask 250 ml is the golden, lighter version of the Absolut Repair mask from the Série Expert range. It instantly nourishes and repairs dry, damaged hair and gives it visible shine. It has a creamy texture with a light touch that does not weigh down the hair.

What it does for you

• Instantly repairs and nourishes dry, lifeless hair fibers.
• Stronger hair against breakage, softer and shinier.
• Does not leave greasy residue or weigh down the hair, even the finest strands.
• Visibly shinier hair with a luminous finish.
• Light, delicate touch with no residue left on the hair.

How to use it at home

1. Wash your hair with Absolut Repair shampoo and towel-dry it.
2. Apply the mask section by section to the lengths and ends.
3. Twist your hair and leave the mask on for 3–5 minutes.
4. Rinse thoroughly, finishing with a blast of cold water. Follow with Absolut Repair oil.

For what hair type

For dry, weak, or highly damaged hair that lacks shine. It is especially suitable if the classic mask feels too heavy for your hair. If your hair is bleached and breaks easily, combine it with the Absolut Repair Molecular routine.

Active ingredients

• Wheat proteins: help restructure damaged fibers and leave hair feeling supple.
• Omega-9: coats the hair fiber for shine and a velvety touch.

What else you need

• Absolut Repair Shampoo
• Classic Absolut Repair Mask
• Absolut Repair Oil 30 ml
• Absolut Repair Conditioner 200 ml

ProBeauty Tip. On blonde or light brown hair, Golden gives the most beautiful shine if you dry your hair with a round brush, directing the airflow from the roots to the ends.

💛 Restore the natural beauty of color-treated hair with Yellow Professional Color Care Mask, the professional treatment specially created to maintain vibrant color and hair health. Formulated with Goji extract and the nourishing Aloetrix complex, this mask deeply repairs, protects the shade, and provides spectacular, salon-like shine.

🍇 The Power of Goji Fruits – natural antioxidants that maintain color intensity, protecting the hair against external aggressions.
🌿 Aloetrix Complex – an infusion of aloe vera, vegetable proteins, and essential vitamins that nourish, soften, and regenerate color-treated hair.

✨ Top Benefits for Color-Treated Hair:
• Protects color and extends its intensity
• Provides deep and vibrant shine
• Revitalizes dry and brittle strands
• Ideal for both professional salon use and at-home use
• Rich and pleasant texture, easy to apply

🧴 Recommended Use:
Apply to damp hair, freshly washed with Yellow Professional Color Care shampoo. Leave on for 10-15 minutes for maximum effect, then rinse thoroughly. Repeat 1-2 times a week for visible and long-lasting results.

📦 Content: 500 ml of professional care for your hair

💫 Transform your care routine into a pampering experience and enjoy intense, protected color and silky soft hair. Choose Yellow Professional Color Care – the mask that preserves the beauty of color-treated hair every day!

Transform the coloring experience into a safe and comfortable ritual with Yellow Protection Oil, the innovative gel-textured serum specially created to protect the scalp and hair fiber during chemical procedures. Ideal for coloring or bleaching, this professional elixir acts in two ways: soothes sensitive scalp and protects hair from aggressions, maintaining its integrity and health during the most delicate moments.

🛡️ What makes this protective oil special?
✔️ Immediate soothing action for the scalp – applied directly to the skin, it reduces discomfort and irritation
✔️ Protects the hair fiber – mixed with hair dye or bleaching powder, it prevents hair damage
✔️ Light and effective gel texture – it absorbs easily and does not interfere with the chemical process
✔️ Formulated with Pro-Complex and Aloetrix – advanced combination of soothing and nourishing ingredients

🌿 Top active ingredients:
• Pro-Complex – protective complex that supports hair fiber integrity during aggressive treatments
• Aloetrix (aloe vera + wheat proteins) – with anti-irritant, emollient and regenerating properties
• Innovative gel texture – easy to apply, without a greasy or sticky effect

🔁 Recommended use:
• For soothing action on the scalp: apply the content of one ampoule (13 ml) directly to the clean scalp, then continue with coloring or bleaching.
• For hair fiber protection: mix one ampoule (13 ml) into the hair dye or 60 g of bleaching powder, after adding the oxidant. Continue application as usual.

💡 Ideal for:
• People with sensitive or reactive scalps
• Frequent coloring and bleaching treatments
• Dry, fragile or damage-prone hair

💖 With Yellow Protection Oil 6x13ml, you say goodbye to unpleasant sensations of discomfort during coloring and protect your hair from long-term damage. An essential choice for impeccable results, without compromises regarding hair health and comfort!

INDOLA Repair Conditioner with Vegan Keratin – Strengthening and Hydrating for Damaged Hair

Discover INDOLA Repair Conditioner, specially created to strengthen and nourish damaged and porous hair. Its formula with a vegan keratin alternative offers protection against breakage, repairs the hair cuticle, and improves its texture, giving it a smooth, shiny, and healthy appearance. Ideal for daily use, this conditioner is the perfect solution for fragile and damaged hair.

Why use INDOLA Repair Conditioner?

• Restores damaged hair structure, reducing breakage by up to 95%.
• Improves hair texture, providing smoothness and shine.
• Protects hair against mechanical damage, ensuring its long-term health.

Key benefits:

• Strengthens and repairs the hair cuticle.
• Enhances shine and smoothness.
• Facilitates detangling and reduces frizz.
• Offers effective protection against mechanical damage.
• Ideal for porous and damaged hair, restoring its vitality.

Key ingredients:

• Vegan keratin alternative: Repairs and strengthens the hair fiber structure.
• Vegan formula: Contains environmentally friendly ingredients with no animal origin.

How to use:

• Apply the conditioner to washed and towel-dried hair.
• Leave on for 1-2 minutes for optimal results.
• Rinse thoroughly with lukewarm water.

Give your hair the care and protection it needs with INDOLA Repair Conditioner. Enjoy stronger, smoother, and healthier-looking hair every day!

💛Discover the secret to strong and healthy blonde hair with Indola Blonde Expert InstaStrong Shampoo – the ideal solution for bleached, color-treated, or chemically processed hair. This professional shampoo, in a generous 1000 ml format, is specially created to strengthen the hair fiber and reduce breakage, thanks to the innovative Bond Technology. Its delicate formula effectively cleanses hair without weighing it down, leaving it smooth, shiny, and full of life.

🌟 Why choose Indola Blonde Expert InstaStrong:
• Bond Technology – strengthens the internal hair structure, preventing breakage
• Gentle cleansing, without weighing down the hair
• Protects and restores the hair strand, providing a healthy shine
• Ideal for blonde, bleached, or chemically treated hair
• Visibly reduces damage and ensures a silky smooth appearance

💧 How to use:

1. Wet hair thoroughly.

2. Apply a small amount of shampoo to the scalp and lengths.

3. Gently massage until a lather forms.

4. Rinse thoroughly with lukewarm water.
   👉 Recommendation: Also use Indola Blonde Expert InstaStrong Treatment once or twice a week for optimal results and complete care for blonde hair.

✨ Results:
After using Indola Blonde Expert InstaStrong shampoo, your hair will instantly be cleaner, stronger, and smoother. Its formula with Bond Technology helps rebuild the internal hair structure, reducing breakage and providing long-lasting healthy shine.

💫 Indola Blonde Expert – Blonde hair that shines with health!

Wella Professionals Oil Reflections Luminous Reveal Shampoo is the lightweight, hydrating shampoo from the Oil Reflections range. It cleanses the hair thoroughly, leaving it luminous, smooth, and soft. Wella recommends it for all hair types, whether natural or color-treated.

What it does for you

• Thoroughly cleansed hair, without weighing down the lengths.
• Visible shine after drying, with luminous highlights.
• Smoother, softer hair, ready for conditioner or a mask.
• Hydration retained, thanks to the lightweight formula.
• Suitable for natural and color-treated hair, as part of your daily routine.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and distribute evenly over the scalp.
3. Massage until it lathers, then rinse.
4. Repeat if necessary and continue with Luminous Instant Conditioner or Luminous Reboost Mask.

For what hair type

For any hair type that looks dull and needs shine, including color-treated or dry hair. It is a care shampoo, not one for scalp concerns. If your scalp is sensitive or you prefer a sulfate-free formula, check out the Elements range.

Active ingredients

• Camellia oil: smooths the hair fiber and adds shine.
• White tea extract: helps provide a long-lasting feeling of hydration and luminous shine.
• Oleology Program: helps protect the hair fiber's natural lipids, so its surface remains smooth and reflects light.

What else you need

• Oil Reflections Luminous Instant Conditioner
• Oil Reflections Luminous Reboost Mask
• Oil Reflections Smoothing Oil 100 ml
• Oil Reflections Light Oil for fine hair

ProBeauty Tip. When you have used oil or styling products, wash twice. The first wash removes residue, the second cleanses the scalp, and the hair remains airy even with oil on the ends.

Nook Magic Arganoil Blonde Story Illuminating Shampoo is the maintenance shampoo for blonde, bleached, or highlighted hair. It has an acidic pH, cleanses gently, and helps tone down unwanted yellow tones, making the blonde shine. You can use it often on grey or white hair too.

What it does for you

• Brighter blonde: helps tone down unwanted yellow tones.
• Shiny hair that is easy to comb through after washing.
• Hydrates and softens without weighing hair down.
• Suitable for frequent use, including on grey and white hair.
• Vegan formula, silicone-free, SLES and SLS-free, paraffin-free.

How to use it at home

1. Put on suitable gloves, as recommended by the brand.
2. Distribute the shampoo through wet hair with a gentle massage until it forms a soft lather.
3. Leave it on for a moment, then rinse thoroughly.
4. Follow with Blonde Story Illuminating Conditioner.

For what hair type

For natural or bleached blonde, highlights, and grey or white hair. If the yellow is already strong, you need a shampoo with purple pigment: No Yellow from the same range. On brunette hair that hasn't been dyed blonde, it won't provide any extra benefits.

Active ingredients

• Argan oil: from organic farming, with illuminating properties.
• Hibiscus extract: from organic farming, with illuminating properties.
• Coconut oil: from organic farming, completing the illuminating trio of the Blonde Story range.

What else you need

• Blonde Story Illuminating Conditioner
• No Yellow purple shampoo, for strong yellow tones
• Blonde Story Leave-In Illuminating Conditioner
• Blonde Story Illuminating Serum
• Nitrile gloves for application

ProBeauty tip. Use it during your regular washes and save No Yellow for every few washes, when you feel the blonde is warming up. This way, the blonde stays cool without risking purple tints.