Puring Care

Puring Hydrargan Moisturizing Shampoo with Argan Oil is the shampoo from the Hydrargan range, created by Puring for normal, dry, or dull hair. It cleanses effectively yet gently, leaving hair light and full of life. The formula is enriched with argan oil and flaxseed oil.

What it does for you

• Hydrated and shiny hair, without weighing it down.
• Gentle and balanced cleansing, suitable for everyday washing.
• Soft and silky hair, with more vitality from wash to wash.
• Hydration for both dehydrated and dry scalps, not just for the lengths.
• Antioxidant protection: helps protect the hair fiber from free radicals.

How to use it at home

1. Wet your hair thoroughly with warm water.
2. Apply a small amount of shampoo and massage into the scalp and lengths.
3. Rinse thoroughly until no more lather remains.
4. Follow with Hydrargan conditioner or mask on the lengths and ends.

For what hair type

For normal or dry, dull hair, and for scalps that feel dry. If your hair is very dry, stressed, or chemically treated, you need something more nourishing, such as the Richness range. Puring describes it as suitable for all hair types.

Active ingredients

• Argan oil: the key ingredient in the Hydrargan range, it hydrates and adds shine without weighing down the hair fiber.
• Flaxseed oil: complements argan oil, nourishes, and helps the hair fiber stay soft and silky.

What else you need

• Hydrargan Moisturizing Conditioner with Argan Oil
• Hydrargan Moisturizing Mask
• Hydrargan Two-Phase Leave-In Conditioner
• Hydrargan Crystal Serum

ProBeauty Tip. Dilute a pump of shampoo with a little water in your palm before applying. It spreads more easily over the scalp and you use less product. The Red Sunset fragrance, with red fruits, is the same as the conditioner and mask in the range.

💥 Restore life to your hair with the intensive reconstruction treatment Puring – a professional duo consisting of restructuring shampoo and nourishing mask, ideal for weakened, damaged, or chemically over-processed hair!

🌿 Infused with vegetable keratin, these two formulas work in synergy to repair the hair shaft from within, restoring its elasticity, hydration, and strength lost due to dyeing, bleaching, or excessive styling.

🧴 The restructuring shampoo cleanses gently yet deeply, preparing the hair for treatment. At the same time, it provides a sensation of freshness and softness, without drying the scalp or lengths.

💧 The ultra-nutritive mask completes the process with a concentrated dose of active ingredients that fortify, smooth, and intensely hydrate the hair. Hair comes back to life, becoming smoother, stronger, and shinier than ever!

✨ Key benefits:
– Deep regeneration for damaged, natural, or chemically treated hair
– Contains vegetable keratin, perfect for restructuring without adverse effects
– Intense hydration, visible smoothness, and suppleness
– Ideal for home use or professional salon treatments
– Test or travel size: 2x10ml, perfect for a complete experience

How to use:

1. Apply the shampoo to wet hair, massage gently until a rich lather is obtained, then rinse.

2. Continue with the mask: apply it to lengths and ends, leave it on for 3-5 minutes, then rinse thoroughly.

🌟 Pamper your hair with the Puring experience – regeneration, hydration, and strength in every drop!

Puring Hydrargan Moisturizing Hair Mask with Argan Oil is the Hydrargan line mask for normal or dry hair. It deeply nourishes and moisturizes with argan oil and flaxseed oil. Leaves hair soft, silky, and very shiny.

What it does for you

• Deep hydration and nourishment for dry lengths.
• Intense shine and a silky feel.
• Easier to comb through, especially when long.
• Anti-static effect, so strands don't fly away after drying.
• Toned and soft hair, with a well-groomed look.

How to use it at home

1. Wash your hair with Hydrargan shampoo and towel-dry.
2. Apply the mask to the lengths and ends.
3. Comb through to distribute evenly.
4. Leave on for 3–5 minutes.
5. Rinse thoroughly, then dry and style as usual.

For what hair type

For normal or dry, dull hair, and long hair that easily gets tangled. If your hair is very dry, stressed, or chemically treated, the Richness mask is more nourishing. For color-treated hair that is losing its color, choose the Keepcolor mask.

Active ingredients

• Argan oil: the key ingredient of the Hydrargan line, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrargan Moisturizing Shampoo
• Hydrargan Two-Phase Leave-In Conditioner
• Hydrargan Crystal Serum
• Hydrargan Intensive Lotion in Ampoules

ProBeauty Tip. Towel-dry your hair thoroughly before applying the mask, otherwise it will be diluted and struggle to reach the ends. If you have time, wrap your hair in a warm towel while the mask is on.

This is a nourishing mask for dry, stressed, and chemically treated hair. It contains extracts and active ingredients of avocado, flaxseed oil, and carrots that provide strength and a restructuring effect to the hair. Thanks to its rich composition, hair becomes silky, soft, and shiny. It provides restructuring and vitality to the hair fiber. It has a fruity and lavender scent.

Features:

-light texture that doesn't weigh hair down

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to the hair fiber

How to use: After washing your hair, apply a sufficient amount to damp hair, focusing on the lengths and ends. Leave on for a few minutes, then rinse thoroughly with water and dry your hair as usual.

Puring Keepcolor Shampoo for Color-Treated Hair is the Keepcolor range's maintenance shampoo for color-treated and chemically treated hair. It is formulated with vitamin E and flaxseed oil, which nourish and moisturize. It adds shine and enhances color highlights.

What it does for you

• Color lasts longer and remains intense and vibrant.
• Enhanced highlights with visible shine.
• Nourishment and hydration for color-treated hair.
• Antioxidant action, which helps protect color.
• Silky, soft hair with a healthier appearance.

How to use it at home

1. Thoroughly wet your hair with warm water.
2. Apply the shampoo and massage into the scalp and through the lengths.
3. Rinse thoroughly.
4. Follow with Keepcolor conditioner or mask.

For what hair type

For color-treated, highlighted, or chemically treated hair that loses its intensity quickly. It does not neutralize yellow tones in bleached blonde hair: for that, you need a purple shampoo, such as Puring Silver. For natural, untreated hair, choose Hydrargan or Richness.

Active ingredients

• Vitamin E: an antioxidant that helps color retain its intensity and shine for longer.
• Flaxseed oil: nourishes and moisturizes color-treated hair, keeping it soft and radiant.

What else you need

• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Mask for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the first few days after coloring, wash your hair less frequently and with warm, not hot, water. Apply the shampoo mainly to the scalp and let the lather run through the lengths as you rinse. The shampoo has a coffee scent.

Puring Blonderesolve Silver Shampoo Anti-Yellowing Shampoo is the purple shampoo from the Blonderesolve line for blonde, bleached, or grey hair. The purple pigment tones down unwanted yellow tones on greys, very light blondes, and highlights. It is enriched with grapeseed oil and silk proteins.

What it does for you

• Less yellow on light blonde, bleached, and highlighted hair.
• Cleaner greys and whites, without yellow tones.
• Nourished hair, even though the shampoo works on the tone.
• Brightness for light shades, with clearer tones.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp and lengths.
3. Rinse carefully until the water runs clear.
4. Follow with a conditioner or mask on the lengths and ends.

For what hair type

For grey or white hair, very light blonde, bleached, and highlighted hair. It is not for dark hair: the purple pigment has nothing to neutralize there. For warm, golden blondes that you want to keep that way, use it sparingly.

Active ingredients

• Purple pigment: tones down unwanted yellow tones on light shades.
• Grapeseed oil: nourishes bleached hair and gives it brightness.
• Silk proteins: help the hair remain silky and shiny.

What else you need

• Keepcolor Mask for dyed and bleached hair
• Keepcolor Conditioner for dyed and bleached hair
• Richness Intensive Mask for dry hair
• Keepcolor Two-Phase Conditioner

ProBeauty Tip. If it is your first time using a purple shampoo, try it first on a strand at the nape of your neck and rinse it out quickly. See how the pigment takes to your hair and only then use it on your whole head. The fragrance is grape.

It is a nourishing shampoo for dry, stressed, and chemically treated hair. It contains avocado extracts and active ingredients, silk proteins, and milk proteins that give strength and a restructuring effect to the hair. By using it, hair becomes silky, full of shine, and easy to comb. It has a moisturizing effect and protects the hair structure's fiber. It has a subtle milk scent.

Features:

-light texture that doesn't weigh down hair

-suitable for dry and chemically treated hair

-natural active extracts

-restructuring effect

-hair becomes silky, soft, and shiny

-provides vitality to hair fiber

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse very well with plenty of water. Repeat this step if necessary, then apply a suitable Conditioner/Treatment for your hair.

Puring Pureclean Purifying Shampoo for Oily Scalp is the shampoo from the Pureclean range, designed for oily hair and dandruff-prone scalps. It contains piroctone olamine, nettle extract and rosemary extract. It cleanses, purifies and helps control sebum, leaving hair feeling fresh and clean.

What it does for you

• Clean and fresh scalp, with hair left clean and balanced.
• Helps control sebum for a more balanced scalp.
• Helps remove visible dandruff from the scalp and hair.
• Helps soothe the itching sensation and tension on sensitive scalps.
• Balanced cleansing, suitable for everyday washing.

How to use it at home

1. Wet hair and scalp thoroughly.
2. Apply the shampoo and massage the scalp with your fingertips.
3. Rinse thoroughly until no more foam remains.
4. If you need conditioner, apply it only to the lengths and ends.

For what type of scalp

For oily scalps, with impurities or dandruff, including when it is sensitive and easily irritated. It is not designed for dry scalps without excess sebum. If dandruff is abundant or the scalp is wounded, seek advice from a dermatologist.

Active ingredients

• Piroctone olamine: the range's key ingredient designed for dandruff-prone scalps.
• Nettle extract: purifies and helps balance oily scalps.
• Rosemary extract: complements the purifying action and leaves a fresh sensation.

What else you may need

• Lightweight Everyday Herbal Fresh Conditioner
• Refreshing Everyday Shampoo for frequent washing
• Extra Comfort Pre-Shampoo Scalp Prep Treatment

ProBeauty Tip. Wash with warm, not hot, water: it is gentler on sensitive scalps. The fragrance of kumquat, lemon and yuzu leaves a clean sensation that is perfect for mornings.

Puring Keepcolor Hair Mask for Color-Treated Hair is the color-maintenance mask from the Keepcolor line, for color-treated or highlighted hair. With flaxseed oil and vitamin E, it helps the color retain its intensity and shine. At the same time, it nourishes and deeply hydrates the hair fiber.

What it does for you

• Intense color for longer, with a strong and long-lasting shine.
• Deep nourishment and hydration for color-treated and bleached hair.
• Antioxidant action: vitamins help protect the hair fiber from free radicals.
• Hair fiber in better condition, with a healthier appearance.

How to use it at home

1. Wash your hair with Keepcolor shampoo and towel-dry.
2. Apply the mask to the lengths and ends.
3. Comb through to distribute evenly.
4. Leave on for 3–5 minutes.
5. Rinse thoroughly and style as usual.

For what hair type

For color-treated, highlighted, bleached, stressed, or dull hair. If your hair is not color-treated but is dry, choose the Richness or Hydrargan mask. For yellowing blonde hair, the mask alone is not enough.

Active ingredients

• Flaxseed oil: nourishes and hydrates the color-treated hair fiber, keeping it soft and luminous.
• Vitamin E: an antioxidant that helps the color retain its intensity and shine for longer.

What else you need

• Keepcolor Shampoo for Color-Treated Hair
• Keepcolor Conditioner for Color-Treated Hair
• Keepcolor Two-Phase Conditioner
• Keepcolor Shine Spray

ProBeauty Tip. In the weeks after coloring, don't skip the mask: use it instead of conditioner whenever your hair feels rough. Rinse with lukewarm to cool water to preserve the shine. The scent is milky.

Puring Rehab Restructuring Shampoo for Curly Hair is the shampoo from the Rehab line, designed by Puring for curly and frizzy hair. It contains silk and wheat proteins, with a moisturizing and anti-frizz action. It nourishes and tames dull, static hair and gives curls shine, support, and elasticity.

What it does for you

• Soft, elastic, and strong curls, whether natural or permed.
• Less frizz and less static.
• Hydrated and silky hair, nourished and tamed.
• Shine for dull curls.
• More flexible cuticle, with an antioxidant and revitalizing action.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage your scalp, then let the foam run through the lengths.
3. Rinse carefully.
4. Follow with the Rehab mask, then with the Rehab curl spray or gel.

For what hair type

For curly, wavy, unruly, and frizzy hair, whether natural or permed. If you have straight hair and just want to smooth it, choose the Smoothing line. If your hair is damaged by bleaching but is not curly, you need a hair care line for damaged hair.

Active ingredients

• Wheat proteins: help curly hair become more elastic and strong.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Mask for Curls
• Rehab Leave-In Spray for Curls
• My Eclectic Curl Fluid

ProBeauty Tip. Wash your hair with your head tilted forward and let the foam run through the lengths without rubbing the curls between your palms. The coconut fragrance leaves a subtle scent on the hair.

Puring Smoothing Disciplining Shampoo is the ideal formula to control and hydrate curly and frizzy hair. With olive oil and keratin extracts, this shampoo not only gently cleanses but also intensely nourishes the hair, leaving it smooth, shiny, and easier to manage. It prevents static and controls volume, protecting the hair fiber and giving it elasticity and vitality.

Key benefits:

• Disciplines curly and porous hair: Controls curls and improves the texture of unruly hair.
• Natural active extracts: Olive oil and keratin nourish and protect hair, keeping it hydrated and healthy.
• Hair becomes soft and shiny: Leaves it with a glossy and smooth finish, without weighing down the hair strands.
• Doesn't weigh hair down: The lightweight formula ensures hair remains light and vital.
• Controls volume: Maintains a perfect balance, without the hair becoming heavy or lacking movement.
• Deeply hydrates: Provides intense hydration, protecting hair from dryness.

How to use:

1. Application: Apply to wet hair, gently massaging until a dense, creamy lather forms.
2. Action: Leave on for 1-2 minutes.
3. Rinse: Rinse thoroughly with plenty of water.
4. Repeat (if necessary): Reapply for a more intense cleanse.
5. Follow-up: Apply the appropriate conditioner or treatment for your hair type for complete results.

Puring Smoothing Disciplining Shampoo – For perfectly disciplined, hydrated, and shiny hair! 🌟

Puring Energyforce Superactive Lotion is an energizing scalp lotion and the intensive treatment in the Energyforce range, designed for fine, weak hair prone to falling out. The formula contains chili pepper, lemon and tea leaf extracts. Apply to the scalp and do not rinse.

What it does for you

• Stronger, more resistant hair: revitalizes weak, fine hair fibres.
• A more balanced scalp, with purifying and oxygenating action.
• Energizing sensation on the scalp.
• Two sizes: 125 ml bottle or 12 x 10 ml vials.

How to use at home

1. Wash your hair with Energyforce shampoo and towel-dry.
2. Distribute the lotion directly onto the scalp, section by section.
3. Massage in circular motions until absorbed.
4. Do not rinse. Dry and style as usual.

For which hair type

For weak, fine, lifeless hair that tends to fall out. Puring states that the lotion may cause slight scalp redness, so it is not suitable for irritated or highly sensitive scalps. It is a cosmetic product, not a medical treatment: if hair falls out suddenly, in clumps, or after an illness or childbirth, seek advice from a dermatologist.

Active ingredients

• Chili pepper extract: provides an energizing sensation on the scalp.
• Lemon extract: helps purify the scalp.
• Tea leaves: complete the formula that revitalizes weak hair.

What else you need

• Energyforce energizing shampoo
• Energyforce Reinforce energizing lotion
• Everyday Herbal Fresh light conditioner

ProBeauty tip. Wash your hands immediately after application and avoid rubbing your eyes: the chili pepper is noticeable. The spicy fragrance, with cardamom, orange and freesia, disappears quickly from the scalp.

Puring Rehab Restructuring Mask for Curly Hair is the multi-action mask from the Rehab line for curly, frizzy, dull, and static hair. It contains silk and wheat proteins. It hydrates curls, leaving them soft, shiny, and manageable, while deeply nourishing without weighing them down.

What it does for you

• Elastic, strong, and vibrant curls, even if they are rebellious.
• Hydrated and silky hair, deeply nourished.
• Tamed frizz and a more flexible cuticle.
• Shine for both natural and permed curls.
• Weightless: curls won't fall flat.

How to use it at home

1. Wash your hair with Rehab shampoo and towel-dry.
2. Apply the mask to the lengths and ends.
3. Comb through with a wide-tooth comb to distribute it evenly.
4. Leave it on for 3–5 minutes.
5. Rinse thoroughly, then apply Rehab spray or gel.

For what hair type

For curly, wavy, frizzy, and static hair, whether natural or permed. It is not designed for straight, fine hair that only needs detangling. If you want smooth, straight hair rather than curls, try the Smoothing mask.

Active ingredients

• Wheat proteins: help curly hair become more elastic and stronger.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Shampoo for Curly Hair
• Rehab Leave-In Curl Spray
• My Eclectic Curl Fluid

ProBeauty Tip. Rinse the mask with your head tilted down and don't squeeze out all the water: leave a little moisture in your curls before applying the spray. The sweet, woody fragrance is subtle.

Puring Rehab Curly Leave-in Spray Restructuring Spray for Curls 200 ml is the leave-in spray from the Rehab line for curly hair. The formula contains silk and wheat proteins. It moisturizes, adds volume, and defines curls, leaving hair restructured and light.

What it does for you

• Defined curls, with shape, not puffed out.
• Volume for curly hair that lies flat against the head.
• Hydrated and restructured hair, without rinsing.
• Refreshed curls between washes, on the second, third, or fourth day.

How to use it at home

1. Wash your hair with Rehab shampoo and gently towel-dry.
2. Spray evenly over wet hair.
3. Clump the curls in your palms, from the bottom up.
4. Do not rinse. Let your hair air-dry or use a diffuser.
5. On non-wash days, lightly dampen your hair and spray again.

For what hair type

For curly, electrified, frizzy, and unruly hair. It is also suitable for wavy hair that loses its shape. It has nothing to define on straight hair: in that case, choose a detangling leave-in, not a curl leave-in.

Active ingredients

• Wheat proteins: help curly hair become more elastic and resistant.
• Silk proteins: give curls softness, shine, and a silky appearance.

What else you need

• Rehab Restructuring Shampoo for Curly Hair
• Rehab Restructuring Mask for Curls
• My Eclectic Curl Fluid

ProBeauty Tip. On the second morning, spray directly onto the flattened curls and squeeze them in your palms for a few seconds. The milky fragrance is subtle.

Puring Richness Leave-in 2Phase 200 ml is the nourishing two-phase leave-in conditioner from the Richness line. It is ideal for dry, frizzy, and treated hair, especially fine hair. It detangles, nourishes, and hydrates, leaving hair full of life and radiant.

What it does for you

• Very easy detangling for fine and fragile hair.
• Weightless hydration, thanks to the light and balanced formula.
• Volume and lightness for delicate hair.
• Protection for hair stressed by chemical treatments and the weather.
• Radiant hair, with more vitality.

How to use it at home

1. Shake the bottle well.
2. Wash your hair and gently towel-dry it.
3. Spray onto the lengths and ends.
4. Gently massage and comb through.
5. Do not rinse. Dry and style as usual.

For what hair type

For fine and dry hair that has been chemically treated, gets tangled, and falls flat without volume. If you have thick and very dry hair, the Richness rinse-out conditioner and oil will nourish it more intensely.

Active ingredients

• Avocado: the key ingredient in the Richness line, it deeply nourishes dry and stressed hair.
• Almond oil: nourishes and adds shine to the hair.
• Wheat proteins: help fine hair look fuller and detangle easily.

What else you need

• Richness Nourishing Shampoo
• Richness Intensive Mask
• Richness Nourishing Conditioner
• Richness Hair Oil

ProBeauty Tip. On fine hair, spray more on the ends and very little towards the roots. Then dry with your head tilted forward to maintain volume. The fragrance is orange and green apple.

It is an oil-based treatment that nourishes and hydrates dry and treated hair. It contains avocado and almond oil extracts and active ingredients that give dry hair strength. It deeply moisturizes and protects hair from free radicals. Hair becomes extremely soft and silky without weighing it down. It has an anti-static effect and contains a UV filter.

Features:

-nourishes and moisturizes

-suitable for dry and chemically treated hair

-natural active extracts

-protects hair from free radicals

-hair becomes soft and full of shine

-does not weigh down hair

-contains UV filter

-anti-static effect

How to use: Apply to lengths and ends and dry/style as usual. No rinsing required.

This mask is designed to control frizzy and porous hair, taming and intensely nourishing the hair strands. With a unique blend of natural olive oil extracts and keratin, the mask helps to discipline hair, reducing volume and leaving it silky, shiny, and completely hydrated.

Key Benefits:

• Disciplines frizzy and porous hair: Controls volume and texture for more manageable hair.
• Natural active extracts: Olive oil and keratin penetrate the hair to provide deep hydration and protection.
• Hair becomes soft and shiny: Delivers a healthy and lustrous appearance without weighing hair down.
• Deeply hydrates: Olive oil and keratin nourish hair from roots to ends.
• Controls volume: Helps control excessive volume, providing a more uniform and beautiful hairstyle.

How to Use:

1. Application: After shampooing, apply a sufficient amount of mask to damp hair, focusing on lengths and ends.
2. Leave on: Allow the product to act for a few minutes to let the active ingredients take effect.
3. Rinse: Rinse thoroughly with plenty of water.
4. Drying: Dry your hair as desired, achieving disciplined and shiny hair.

Puring Smoothing Disciplining Mask – The perfect solution for frizzy and unruly hair! 💧✨

Puring Energyforce Energising Shampoo for Fine Hair is the shampoo from the Energyforce range designed for fine, lifeless hair prone to falling out. It contains menthol, chilli extract and trace elements. It purifies and revitalises the scalp with an energising and toning action.

What it does for you

• Purified and revitalised scalp, with a feeling of freshness.
• More toned hair with more volume, even if it is fine and weak.
• Strengthened hair strands, with fortifying and mineralising ingredients.
• Suitable for frequent washing of lifeless hair.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp with your fingertips.
3. Rinse thoroughly.
4. Squeeze out the water and apply the Energyforce lotion to the scalp, if you use it.

For what type of hair

For fine, weak, lifeless hair prone to falling out, including during seasonal changes. It is a cosmetic product, not a medical treatment: if hair falls out suddenly, in clumps, or after an illness or childbirth, seek the advice of a dermatologist. Avoid it if you have an irritated scalp.

Active ingredients

• Chilli extract: gives an energising sensation on the scalp.
• Menthol: gives a feeling of freshness on the scalp and tones the hair strand.
• Trace elements: complete the toning action of the formula.

What else you need

• Energyforce Reinforce Energising Lotion
• Energyforce Superactive Intensive Lotion
• Everyday Herbal Fresh Light Conditioner

ProBeauty Tip. Massage the scalp carefully, with small, circular movements. On fine hair, apply conditioner only to the ends so you don't lose volume.

Puring Hydrargan Leave-in 2Phase 200 ml is a two-phase moisturizing conditioner that is sprayed on after washing and not rinsed out. It detangles and moisturizes the hair fiber, leaving it silky and shiny. It is part of the Hydrargan line, with argan oil and flaxseed oil.

What it does for you

• Fast detangling, directly on wet hair, without rinsing.
• Moisturized hair fiber, while the hair remains silky and shiny.
• Less frizz, for more disciplined hair.
• Strong and vital hair, not dull and tangled.

How to use it at home

1. Shake the bottle well so that the two phases mix.
2. Wash your hair and gently pat it dry with a towel.
3. Spray on the lengths and ends.
4. Gently massage and comb through.
5. Do not rinse. Dry and style as usual.

For what hair type

For normal or dry hair that gets tangled after washing and tends to frizz. It is a light spray, suitable for daily use. For colored hair, the Keepcolor version works better, while for fine, dry, and chemically treated hair, the Richness version is ideal.

Active ingredients

• Argan oil: the key ingredient of the Hydrargan line, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps the hair remain soft and silky.

What else you need

• Hydrargan moisturizing shampoo
• Hydrargan moisturizing mask
• Hydrargan moisturizing conditioner
• Hydrargan Crystal Serum

ProBeauty tip. Hold the bottle at arm's length and spray in sections, not in the same place. Then comb from the ends to the roots with a wide-tooth comb. It has a coconut and mango fragrance.

Puring Energyforce Reinforce Lotion Energizing Lotion 125 ml is the no-rinse lotion from the Energyforce range for weak hair that tends to thin. It contains rosemary, nettle, cayenne pepper extracts and menthol crystals. It tones the scalp and has a rebalancing action.

What it does for you

• Toned and invigorated scalp, with a cooling sensation from the menthol.
• More balanced scalp, with a purifying and oxygenating action.
• Plant extracts and menthol: rosemary, nettle and cayenne pepper, working together to tone the scalp.
• Easy application using the bottle's applicator, with no rinsing required.

How to use it at home

1. Wash your hair with Energyforce shampoo.
2. Gently pat your hair dry with a towel.
3. Apply the lotion directly to the scalp using the applicator, section by section.
4. Massage until fully absorbed.
5. Do not rinse. Dry and style your hair as usual.

For which hair type

For weak, fine, lifeless hair that tends to thin. This is a cosmetic product, not a medical treatment. If your hair falls out suddenly, in clumps or after an illness or childbirth, seek advice from a dermatologist. Avoid the lotion if you have an irritated scalp or are sensitive to menthol.

Active ingredients

• Rosemary and nettle extracts: help to balance and purify the scalp.
• Cayenne pepper extract: gives the scalp an energizing sensation.
• Menthol crystals: tone and cool the scalp.

What else you need

• Energyforce energizing shampoo
• Energyforce Superactive intensive lotion
• Everyday Herbal Fresh light conditioner

ProBeauty tip. Divide your hair into thin sections and apply the lotion to each one, ensuring it reaches the entire scalp, not just the roots. The fragrance is sweet orange and clove.

Puring Everyday Cooling Menthol Shampoo for frequent use is the everyday shampoo of the Everyday line, suitable for all hair types. Menthol tones the hair and cools the scalp, while cleansing is deep yet gentle. It is designed for frequent washing and for sensitive scalps.

What it does for you

• A pleasant feeling of freshness on the sensitive or irritated scalp.
• Helps soothe the feeling of itching and dryness of the sensitized scalp.
• Volume and lightness for fine and delicate hair.
• Shiny and vibrant hair.
• Suitable for frequent washing, even daily.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp.
3. Rinse carefully.
4. Continue with Everyday conditioner on the lengths and ends.

For what hair type

For all hair types, especially normal or fine hair and sensitive scalps that are washed frequently. If you have an oily or dandruff-prone scalp, Pureclean shampoo is more suitable. If menthol stings you, choose a shampoo without a cooling sensation.

Active ingredients

• Menthol: gives a feeling of freshness on the scalp and tones the hair.

What else you need

• Everyday Herbal Fresh Revitalizing Conditioner
• Pureclean Purifying Shampoo for oily scalp
• Energyforce Energizing Shampoo for fine hair

ProBeauty tip. In summer, after the gym or after a hot day, it is the shampoo that feels the best. The mint fragrance is subtle and does not leave a heavy residue on the hair.

Puring Hydrargan Crystal Serum Moisturizing Serum 100 ml is the leave-in serum from the Hydrargan line, with argan oil and flaxseed oil. It nourishes and moisturizes the hair, making it shiny and easy to comb through, without weighing it down. A few drops are enough for smooth and silky hair.

What it does for you

• Intense shine and silky hair, without a heavy feeling.
• Less frizz, because it smooths the hair cuticle.
• Protected ends: forms a film that helps prevent split ends.
• Protection against heat, UV, and humidity, ideal when you frequently use a flat iron or hair dryer.
• Moisture for dry and dehydrated lengths.

How to use it at home

1. Place a few drops in the palms of your hands and rub them together gently.
2. Apply to the lengths and ends, on damp or dry hair.
3. Do not rinse.
4. On damp hair, continue with a hair dryer or flat iron; on dry hair, use it as a shine touch-up.

For what hair type

For dry, dull, or heat-damaged hair, and for normal hair that needs shine. On very fine hair, apply only one drop to the ends. If you have very dry and chemically treated hair, Richness Oil is richer.

Active ingredients

• Argan oil: the key ingredient of the Hydrargan line, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrargan Moisturizing Shampoo
• Hydrargan Moisturizing Mask
• Hydrargan Leave-In Bi-Phase Conditioner
• Hydrargan Moisturizing Conditioner

ProBeauty Tip. On damp hair, apply the serum before drying to also get heat protection. At the end, one more drop rubbed between the palms and passed over the ends will give you a salon-fresh shine.

Puring Hydrargan Milk Spray is a nourishing leave-in treatment from the Hydrargan line, enriched with argan oil and flaxseed oil. Spray onto hair and do not rinse. It is made for dry, damaged, and stressed hair.

What it does for you

• Nourished hair without rinsing, right after washing or between washes.
• Hydration for dry and weak hair.
• Softer hair, pleasant to the touch.
• Smoother hair and less frizz, even on rebellious hair.
• More body for everyday styling.

How to use it at home

1. Shake the bottle.
2. Spray evenly onto towel-dried or dry hair.
3. Comb through to distribute evenly throughout the lengths.
4. Do not rinse. Dry and style as usual.

For what type of hair

For dry, damaged, and stressed hair that tangles and frizzes. It is not a styling product and does not hold the hairstyle. If you have oily hair at the roots, spray only on the lengths.

Active ingredients

• Argan oil: the key ingredient of the Hydrargan line, it hydrates and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrating Shampoo Hydrargan
• Hydrating Mask Hydrargan
• Hydrating Conditioner Hydrargan
• Crystal Serum Hydrargan

ProBeauty Tip. If you use it in the morning on dry hair, spray it into your palms first and run them through the lengths. This way, you do not dampen the hairstyle too much, and the hair gets exactly what it needs.

Puring Hydrargan Intensive Moisturizing Lotion in 10 x 10 ml vials is the intensive treatment from the Hydrargan line. It is a lotion that deeply moisturizes and nourishes, designed for dry, dull, chemically treated, and fragile hair. Use after shampooing and rinse out.

What it does for you

• Intense hydration for dry and dull hair.
• Stronger hair: nourishes and strengthens chemically treated and fragile hair.
• The right dose every time, as each vial contains 10 ml.
• Short treatment, taking just 5 minutes and done at home after washing.

How to use it at home

1. Wash your hair with Hydrargan shampoo and towel-dry.
2. Pour the lotion into a spray bottle: 1 vial for short hair, 2 for medium-length hair, 3 for long hair.
3. Spray onto damp hair and massage in.
4. Leave on for 5 minutes, near a heat source or under a warm towel.
5. Comb through, rinse, and style as usual.

For what hair type

For dry and dull hair, especially if it is dyed, bleached, or weakened by other chemical treatments. You do not need it if your hair is normal and healthy: Hydrargan shampoo and conditioner will be enough.

Active ingredients

• Argan oil: the key ingredient in the Hydrargan line, it moisturizes and adds shine without weighing down the hair.
• Flaxseed oil: complements argan oil, nourishes, and helps keep the hair soft and silky.

What else you need

• Hydrargan Moisturizing Shampoo
• Hydrargan Moisturizing Mask
• Hydrargan Two-Phase Leave-In Conditioner
• Hydrargan Crystal Serum

ProBeauty Tip. Heat helps the lotion work. If you do not have a shower cap, soak a towel in hot water, wring it out well, and wrap it around your hair for 5 minutes.

Puring My Sublime Oil Fluid Modeler 250 ml is the hold-providing styling fluid from the Puring Styling & Finishing line (MySalon). It has an antistatic and conditioning effect and holds the hairstyle without residue. The formula is enriched with soy proteins and aloe vera.

What it does for you

• A hairstyle that lasts, without residue on the hair.
• Volume when applied to wet hair.
• Definition when applied to dry hair at the end.
• Hydrated and conditioned hair, without static electricity.
• Strands with a restored appearance, thanks to soy proteins.

How to use it at home

1. For volume: wash your hair, towel-dry it, and apply the fluid to wet hair.
2. Comb through to distribute evenly, then blow-dry the hair with a brush.
3. For definition: put a little fluid in the palms of your hands and run them over the dry hairstyle.
4. Shape the strands with your fingers. Do not rinse.

For what hair type

For all hair types when you want a voluminous and supported hairstyle with a natural look. It is not a shine oil for the ends: for that, choose My Secret Drops or My Liberty Crystal Serum.

Active ingredients

• Soy proteins: provide volume and help the strands look restored.
• Aloe vera: provides hydration, as described by Puring.

What else you need

• My Eclectic Fluid for Curls
• My Neoclassic Quick-Dry Mousse for Volume
• My Secret Drops Smoothing Fluid
• My Dada Eco Hairspray

ProBeauty Tip. On long hair, apply the fluid only from mid-length downwards. The roots stay airy, while the lengths gain shape.

Puring My Liberty Crystal Serum Shine Serum 100 ml is the shine serum from the Puring (MySalon) Styling & Finishing line. It moisturizes dry and treated hair, making it shiny and easy to comb through. On straight or wavy hair, it gives a natural shine that does not look greasy.

What it does for you

• Hydrated hair, even if it is dry or chemically treated.
• Natural, non-greasy shine on straight or wavy hair.
• Easier combing, without tangles.
• Softness on fine hair.
• Prepares frizzy hair for flat ironing.

How to use it at home

1. After shampooing, dry your hair.
2. Place a few drops in the palms of your hands and rub them together gently.
3. Run your palms over the lengths and ends of dry hair.
4. On frizzy hair, apply the serum before flat ironing, then smooth the hair section by section.

For what type of hair

For dry, chemically treated, or frizzy hair that is difficult to style. It also works on fine hair if you use very little. If you have an oily scalp, keep the serum away from the roots. For split ends, My Secret Drops is more suitable. For heat protection, use a heat-protective spray beforehand.

What else you need

• My Secret Drops Smoothing Fluid
• My Living Heat-Protective Spray
• My Dada Eco Hairspray
• My Sublime Oil Styling Fluid

ProBeauty Tip. Warm the drops between your palms before applying. The serum spreads more thinly and evenly, and the hair does not clump into sections.