Hair cream

Nook Artisan Riccioletto Curl Cream 200 ml is a fluid styling cream for curly and wavy hair. It reshapes and revives the curl, whether natural or permed. Waves come out soft, bouncy, and natural.

What it does for you

• Defined and bouncy curls, with natural and flexible hold.
• Less frizz: the cream coats with a film and protects the lengths and ends.
• Volume kept under control, so curly hair doesn't puff out in all directions.
• Hydrated and elastic hair, thanks to the passionflower and honey extract in the formula.
• Protection against thermal and mechanical stress, with UV filter in the formula.

How to use it at home

1. Wash your hair and gently towel-dry it. The cream is applied to damp hair.
2. Take a little cream in your palms and work the strands with your hands, following their natural shape.
3. Let your hair air-dry or use the diffuser on medium heat.
4. On dry hair, apply a very small amount to separate the strands and redefine the waves.

For what type of hair

For curly and wavy hair, natural or permed. It does not create curls on straight hair: it defines the shape the hair already has. If you want a firm hold, for curls that need to last all day, Spumiglia foam, with very strong hold, is better suited for you.

Active ingredients

• Passionflower extract: part of the formula that gives the curl elasticity and hydration.
• Honey: together with passionflower, it helps hair stay hydrated.
• UV filter: included in the formula, along with protection against thermal and mechanical stress.

What else you need

• Artisan Spumiglia Very Strong Hold Curl Foam
• Artisan Hair in the Wind Beach Effect Spray
• Magic Arganoil Curly Forever Shampoo for Curly and Wavy Hair
• Magic Arganoil Curly Forever Leave-In Conditioner for Curly and Wavy Hair
• Universal Diffuser for Blow Dryer

ProBeauty Tip. Apply it immediately after towel-drying, while the hair is still very damp, and don't touch the curls while they dry. The less you scrunch them, the more defined and frizz-free they will be.

Silky Web Modeling Paste 100ml
A modeling paste that helps create spiderweb-like, very tousled, or aerodynamic hairstyles, according to individual preference. Provides strong and long-lasting hold.

Schwarzkopf Professional Osis+ Bounty Balm Curl Cream 150 ml is a rich cream that enhances your natural curls. The brand says it highlights waves, curls, and ringlets, reduces frizz, and leaves hair soft and shiny. It does not provide hold, so curls remain free.

What it does for you

• More defined curls and waves, with their natural movement preserved.
• Less frizz and hair that feels nourished.
• Easier detangling, so you break fewer strands while brushing.
• Humidity protection, so curls do not swell on humid days.
• Straighter, but rebellious hair is more disciplined: it tames flyaways.

How to use it at home

1. Wash your hair and gently squeeze out excess water. Apply the cream to damp hair.
2. Distribute the cream and define the natural texture with your fingers, section by section.
3. Let your hair air-dry or dry it with a diffuser.
4. On straight and rebellious hair, apply a very small amount of product before brushing it dry.

For what hair type

For wavy, curly, and very curly hair, as well as straight hair that does not behave. If you want curls that hold their shape all day, the cream alone is not enough, because it does not provide hold. On very fine hair, start with a small amount.

Active ingredients

• Glycerin: attracts and retains moisture in the hair, so curls stay soft.
• Olive oil: helps smooth and nourish the hair.

What else you need

• Osis+ Curl Jam Gel, for curls with light hold
• Osis+ Tipsy Twirl Jelly, for waves and curls
• Osis+ Curl Soufflé Mousse, for defined curls
• Osis+ Curl Retouch Spray, for second-day hair
• Hair dryer diffuser
• Bonacure Moisture Kick Hydrating Shampoo

ProBeauty Tip. Apply it when your hair is still soaking wet, not just damp. Curls form more easily, and the cream distributes evenly without using more product.

Schwarzkopf Professional Osis Texture Thrill Elastic Fiber Gum is the perfect styling product for creating flexible styles. It offers strong texture control with the added benefit of being easy to reshape. This hair gel is formulated with mega-elastic fiber compounds that provide beautiful and flexible hair texture, while naturally derived carnauba wax delivers strong texture control. This hair gel is perfect for all hair types, giving your hair a beautiful shine while taming frizz.

Features:

-strong hold

-maximum control

-easy to reshape

-suitable for any hair type

-adds shine

How to use: Apply to damp, towel-dried hair and style as desired.

Achieve defined, bouncy, and natural curls with Wella EIMI Nutricurls, the styling cream that provides up to 72 hours of control, without weighing hair down. Its lightweight, cream-gel formula hydrates and nourishes hair, giving it natural movement and a flexible finish.

✔ Defines and sculpts curls
✔ 72H control and suppleness
✔ Lightweight texture, no heavy feel
✔ Elasticity and natural movement
✔ Easily removed by brushing

How to use:
🔸 Warm a small amount of cream between your palms.
🔸 Apply evenly to damp hair using your fingers.
🔸 Shape the curls and let hair air dry naturally or use a diffuser.

Choose Wella EIMI Nutricurls for defined, light, and vital curls!

✨ Deep hydration and perfect definition for natural curls! ✨

If you have wavy or curly hair, Matrix A Curl Can Dream Moisturizing Mask is the ideal treatment to keep your curls well-defined, elastic, and intensely hydrated. Enriched with Manuka honey, this mask deeply nourishes without weighing down the hair and helps protect the natural moisture of your curls.

🌟 Key benefits:

✅ Intensely nourishes and hydrates, without weighing hair down

✅ Defines and accentuates the natural texture of curls

✅ Protects against dehydration, leaving hair soft and silky

✅ Ideal for all curly and wavy hair types

🔹 How to use?

1️⃣ Apply after shampoo and mask, on damp hair

2️⃣ Dose according to curl density (less for fine hair, more for thick hair)

3️⃣ Distribute evenly from root to tip, gently massaging the curls

4️⃣ Do not rinse – for maximum definition, apply Light Hold Gel and style as desired

🔹 Essential ingredients:

💛 Manuka honey – Intense nutrition for soft and flexible curls

💛 Avocado & camelina oil – Deep hydration and protection against dryness

💎 Enjoy well-defined, hydrated, and frizz-free curls with Matrix A Curl Can Dream! 💎

Discover the secret to fuller, more voluminous hair with Schwarzkopf Professional Osis Upload Volume Cream 200ml. This innovative cream is specially designed for fine to medium hair, providing volume and density without weighing it down or making it sticky or stiff. OSiS Upload completely redefines the look and texture of your hair, giving it more definition and volume, while protecting it from excessive heat from styling tools, up to 230 °C.

The benefits of OSIS Upload cream are undeniable and will instantly win you over:

Volume and Densification: This cream gives your hair visibly richer volume and increased density, allowing you to achieve a hairstyle full of life and vitality.
Lightweight Texture: Its lightweight formula allows for even and effortless application, without weighing down or burdening the hair.
Advanced Heat Protection: OSIS Upload protects hair from excessive heat from styling tools, helping it stay healthy and shiny.
No Sticky or Stiff Feeling: You don't have to worry about hair looking or feeling sticky or stiff. This cream provides a matte and natural finish, for a flawless and lively look.
Simple and Effective Use:

Apply to Slightly Damp Hair: For best results, apply the cream to slightly damp hair, distributing evenly with your palms.
Air Dry or Blow Dry with a Round Brush: For more volume, you can blow dry your hair with a round brush.
Enjoy Amazing Results: Experience fuller, more voluminous and protected hair with Schwarzkopf Professional Osis Upload Volume Cream.

L'Oréal Professionnel Pro Longer 10-in-1 Leave-In Cream 150 ml, from the Série Expert range, is the step that stays on the hair in the Pro Longer routine. It has a light texture, for long hair with thinned ends. It instantly renews the fiber and protects the hair from heat up to 230 °C.

What it does for you

• Heat protection up to 230 °C, when you use the dryer, flat iron or curling iron.
• Strong and shiny lengths, all the way to the ends.
• Fewer broken and split ends, because the hair fiber is cared for between washes.
• Frizz control, even in humid weather.
• Light texture, that does not leave long hair heavy or sticky.

How to use it at home

1. After shampoo and mask, towel-dry your hair.
2. Warm a small amount of cream in your palms.
3. Distribute evenly over the lengths and ends. Do not rinse.
4. Air-dry or blow-dry, then style as you wish.

For what type of hair

For long hair, with sensitized lengths and thinned ends, especially if you blow-dry or straighten it often. On very fine hair, use very little, only on the ends. It does not replace trimming already split ends.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the core of the hair fiber, thickens the ends and repairs the surface.
• Amino acids: give resistance to the fiber, for stronger lengths.

What else you need

• Pro Longer Shampoo for long hair
• Pro Longer Mask for lengths
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. Keep the tube next to the dryer. Apply the cream before every blow-dry, not just on flat-iron days, because hot air also thins the ends.

Discover the secret to a perfectly defined, matte hairstyle with Schwarzkopf Professional Osis Mattifying Cream Mighty Matte 100ml. This revolutionary cream is designed to provide strong hold and a matte finish, making it ideal for short to medium-length hair. Regardless of your hair's texture or stiffness, you'll easily achieve your preferred look in any situation, thanks to its shaping and holding power.

The benefits of Mighty Matte creams are remarkable and will win you over instantly:

- Sophisticated Matte Effect: Experience a refined and elegant matte finish that perfectly complements any look.
- Strong Hold: This cream ensures a strong hold, keeping your hairstyle intact throughout the day, no matter the challenges encountered.
- Suitable for Short or Medium-Length Hair: Regardless of hair length, Mighty Matte cream adapts perfectly, giving you total control over your styling.
- Easy to Apply and Remove: It applies easily and removes effortlessly by simply washing your hair, without leaving unpleasant residues.

The method of use is simple and effective, allowing you to achieve the desired results in just a few steps:

1. Apply to Clean, Dry Hair: For best results, apply the cream to clean and completely dry hair.
2. Rub Between Palms and Apply: Take an appropriate amount of product and rub it between your palms to warm and activate it. Then, spread it evenly through your hair and style as desired.
3. Remove by Washing: To remove Mighty Matte cream, simply wash your hair with your usual shampoo. It will not leave unpleasant residues and will keep your hair fresh and clean.

Discover the freedom of expression and total control over your hairstyle with Schwarzkopf Professional Osis Mattifying Cream Mighty Matte 100ml. Create and reinvent your look with this innovative cream and become your own trusted stylist!

How to use: Apply to clean, dry hair. Take an appropriate amount of product and rub between your palms, then spread through hair and style as desired. Removes by washing.

Control your curls with style, without compromise!
Nook Magic ArganOil Curly Forever Styling Cream is the ideal partner for defined, flexible, and natural-looking hairstyles, without stiffness or frizz. The vegan formula, rich in exotic organic oils such as argan, mango, and avocado, provides a boost of hydration and elasticity without weighing down the hair strand.

\ Perfect for all curl types – wavy, curly, and afro – this styling cream:

•  Redefines the natural shape of curls
•  Controls frizz even in humid conditions
•  Deeply hydrates and nourishes hair
•  Leaves curls soft, shiny, and easy to style
•  Protects against pollution and oxidation

100% vegan formula, biodegradable, with an acidic pH that seals the cuticle and maintains hydration, for shiny, supple, and vital hair.

 Recommended use:

Apply to damp hair, strand by strand, following the natural shape of the curls. Dry with a diffuser for volume, definition, and an anti-frizz effect. Ideal for daily use, without weighing down the hair.

 Indulgence for the senses:

The fruity and energizing scent transforms every use into a pampering ritual.

 Styling recommendations:

For perfectly hydrated and revitalized curls between washes, combine with Leave-In Conditioner or Curl Activator Spray from the same Curly Forever range.

💥Achieve a flawless and well-defined look with STMNT Shine Paste – the ideal styling paste for those who desire strong control, ample texture, and a natural shine. Created to deliver professional results, this paste applies easily to both dry and wet hair, making it perfect for structured and defined hairstyles, without a greasy effect. Its premium formula, inspired by Julius Cvesar, combines creamy notes of coconut, sandalwood, and subtle hints of orris, for a unique sensory experience.

✨ Key Benefits:
✔️ Perfect definition and long-lasting texture
✔️ Strong hold for resilient hairstyles
✔️ Natural shine finish, without a greasy look
✔️ Easy to apply and wash out – leaves no residue
✔️ Suitable for all hair types
✔️ Premium fragrance signed by Julius Cvesar – creamy and sophisticated

🛠️ How to Use:
1️⃣ Apply a small amount of paste to your palms.
2️⃣ Distribute evenly through dry or damp hair.
3️⃣ Mold and style as desired, for a perfectly defined look.
4️⃣ For a more matte effect, mix with STMNT Matte Paste.

💡 Recommendation: Ideal for classic, structured hairstyles or for a modern, textured look. Can be combined with other STMNT products for a personalized effect.

🔥 Achieve a flawless and stylish look with STMNT Shine Paste – control, shine, and attitude, all in one product! 💥

Alfaparf Milano Semi di Lino Smoothing Cream is a no-rinse smoothing cream from the Smooth range, for thick and unruly hair. It makes blow-drying easier, keeps hair under control and protects it from heat and humidity. The smooth, frizz-free look lasts longer.

What it does for you

• Easier blow-drying: hair is easier to comb through and smooths faster.
• Heat protection up to 230°C with a blow dryer or flat iron.
• Control for straight and unruly hair.
• Less frizz, even in humid weather.
• Easy detangling, with a rich and enveloping texture.

How to use it at home

1. Wash your hair with Smoothing Low Shampoo and use Smooth conditioner or mask.
2. Towel-dry your hair.
3. Apply the cream to damp hair, from mid-lengths to ends.
4. The brand recommends following up with Semi di Lino Smooth Frizz Defeat Spray, if you have it.
5. Dry and style as desired, without rinsing.

For what hair type

For thick, medium to thick, unruly hair that is difficult to comb through. On fine hair, the cream may weigh it down; Smoothing Oil, in a small amount, is more suitable there.

Active ingredients

• Climate-Proof: a barrier that keeps hair hydrated when humidity and temperature change.
• Frizz Defeat Protein: anti-frizz protection for soft and disciplined hair.
• Urban Defence Pro: a shield against pollution that protects the hair strand from city aggressors.
• Color Fix Complex: UV filter and antioxidant, so that colored hair retains its beautiful color for longer.

What else you need

• Semi di Lino Smooth Smoothing Shampoo
• Semi di Lino Smooth Smoothing Mask
• Semi di Lino Smooth Smoothing Oil
• Semi di Lino Smooth Smoothing Conditioner

ProBeauty Tip. Divide your hair into sections and apply a little cream to each. This way, it reaches the underlayers evenly, which are the first to puff up.

Londa Professional Coil Up Curl Cream 200 ml defines curls and waves and instantly controls frizz. It adds shine, moisturizes, and reduces static until the next wash. It provides flexible hold and heat protection.

What it does for you

• Defined curls, frizz-free, immediately after application.
• Shine on curls and waves.
• Moisture and an antistatic effect until the next wash.
• Heat protection when drying your hair with a diffuser.
• Flexible hold: curls move and do not become stiff.

How to use it at home

1. For quick definition, place a small amount in the palms of your hands.
2. Distribute the cream evenly through dry hair, scrunching the curls in your fist.
3. For a stronger hold, apply it to washed and towel-dried hair.
4. Dry your hair with a diffuser, without pulling it.
5. Arrange the curls with your fingers, as desired.

For what hair type

For curly and wavy hair, with natural curls or waves that frizz. It is also useful for highlighting just a few curls. It does not create curls on straight hair: for that, you need a curling iron or rollers.

Active ingredients

• 3D-Sculpt Micropolymers: Londa's styling technology. Micropolymers coat the strands and give them volume, shape, or definition, without leaving the hair weighed down and sticky.

What else you need

• Enhance It Mousse, flexible volume
• Layer Up Hairspray, flexible hold
• Deep Moisture Shampoo, moisture

ProBeauty Tip. On the second day after washing, lightly dampen the curls with water and press a little cream between your palms over them. The curls will bounce back without washing your hair.

L'Oréal Professionnel Tecni.Art Flex Blowdry Pre-Styling Cream 150 ml is a leave-in cream you apply before blow-drying and styling with a flat iron. The brand gives it 10 benefits in one, from heat protection to shine. It helps the hairstyle last, but lets the hair move.

What it does for you

• Heat protection from blow-drying, flat irons, and curling irons.
• Easier drying and disciplined hair, without static.
• Smooth and shiny hair, nourished, with fewer broken strands.
• The hairstyle lasts, but moves: flexible hold, not rigid.
• Reactivates with heat: restyle with the flat iron or curling iron, from a minimum of 150 °C.

How to use it at home

1. Wash your hair and towel-dry it well.
2. Apply 3–5 pumps of cream, from mid-lengths to ends.
3. Comb through so it distributes evenly through all strands.
4. Blow-dry the hair or use the SteamPod.
5. If you want to restyle the next day, pass the flat iron over it again: the cream reactivates with heat.

For what hair type

For any hair type styled frequently with heat, especially hair that gets static or frizz. It is not a volumizing mousse and does not hold like a hairspray. On very fine hair, use only 3 pumps.

What else you need

• Keratin Alpha Sleek Shampoo, for smoothing
• Anti-Frizz Fix Spray, anti-humidity hold
• All-in-1 Performer Spray, leave-in care
• Infinium Pure Soft Hairspray

ProBeauty Tip. Warm the cream between your palms before applying. It spreads more evenly and prevents product buildup on the ends.

L'Oréal Professionnel Curl Expression Cream-Gel for Definition 250 ml, from the Série Expert range, is the leave-in product that activates curls. It combines the deep nourishment of a cream with the hold of a gel. Curls form beautifully from roots to ends, without frizz or being weighed down.

What it does for you

• Activated and defined curls, from roots to ends.
• No frizz, with well-structured and bouncy curls.
• Hydration for wavy and curly hair that dries easily.
• Heat protection when using a diffuser.
• Vegan formula, silicone-free and sulfate-free.

How to use it at home

1. Wash your hair and gently towel-dry it.
2. Place a small amount of the cream-gel in the palms of your hands.
3. Apply it to the curls for more definition. You can twist the curls around your finger.
4. After curling, continue with the 10-in-1 Cream Foam. On curly hair, then apply a leave-in moisturizing cream.

For what hair type

For wavy, curly, and coily hair that loses its shape or gets frizzy. It is also suitable for curls that need extra hold. On straight hair, it does not create curls; it only defines the ones you already have.

Active ingredients

• Plant-derived glycerin: attracts water and keeps it in the hair fiber, for long-lasting hydration even on very dry curls.
• Urea H: maintains hydration and strengthens the hair fiber's hydrolipidic barrier.
• Hibiscus seed extract: a natural source of amino acids and vitamins.

What else you need

• Curl Expression Cream Shampoo
• Curl Expression Moisturizing Mask
• Curl Expression 10-in-1 Cream Foam
• Curl Expression Refreshing Spray

ProBeauty Tip. Apply it section by section, with fingers spread apart. The curls will naturally clump together, and you will immediately see where more product is needed.

Discover the exceptional benefits of the new Osis Tipsy Twirl hair cream from Schwarzkopf Professional, an essential choice for defining and styling your curls. This revolutionary cream offers a range of remarkable advantages:

- Perfect Styling: Its advanced formula allows for precise curl styling, giving them an impeccable and well-defined look.
- Long-Lasting Medium Hold: You benefit from a medium hold that lasts all day, without weighing down or stiffening your hair.
- Natural Shine: Osis Tipsy Twirl cream gives your hair a natural shine, adding a healthy and vibrant appearance.
- Soft Texture: Feel your hair silky and soft to the touch, thanks to its special formula.
- Increased Elasticity: Your curls will remain flexible and well-defined throughout the day, thanks to the increased elasticity this cream provides.

Simple and Effective Way to Use:
1. Apply a small amount of cream between your palms.
2. Rub gently to distribute evenly.
3. Apply to slightly damp hair, scrunching the hair from bottom to top.
4. Let air dry naturally or use a diffuser to enhance the curls.

Experiment with confidence with Schwarzkopf Professional Osis Tipsy Twirl and enjoy perfectly defined and vital curls every day!

Schwarzkopf Professional Osis+ Session Label Styling Balm 50 ml (The Miracle) is the product you start with when styling. It prepares the hair, protects it from heat up to 230°C, adds definition, and keeps it under control. It does not weigh the hair down.

What it does for you

• Hair prepared for styling, creating a base that other products adhere to more effectively.
• Heat protection up to 230°C, before using a hairdryer, flat iron, or curling iron.
• Frizz kept under control as it dries, with a shiny finish.
• Extra definition when worked through dry hair.
• Does not weigh the hair down, even when combined with other products.
• Vegan formula, free from animal-derived ingredients.

How to use it at home

1. Wash your hair and gently towel-dry it.
2. Spread a small amount of balm in the palms of your hands and work it through damp hair.
3. Dry your hair with a hairdryer or let it air-dry.
4. On dry hair, apply before using a flat iron or curling iron, or simply for extra definition.

For which hair type

The brand describes it as an ideal base for all hair types and textures. It is especially useful if your hair frizzes as it dries and you want a controlled, shiny finish. It is not a styling product: to make your hairstyle last, apply a hairspray at the end.

What else you need

• Session Label Volume Mousse, to be used together before drying
• Session Label Finishing Serum
• BaBylissPRO Elipstyle Flat Iron
• Flat Drying Brush

ProBeauty Tip. If you want both volume and control, first apply a small amount of balm to the lengths, then apply the volume mousse to the roots on damp hair. Session Label stylists use exactly this combination before drying to make the hair look full but frizz-free.

Alfaparf Milano Semi di Lino Curls Defining Cream is a leave-in cream from the Curls range that defines waves and curls. It controls them and protects them from high temperatures and humidity. It is the formula with manjak oil, in a 125 ml bottle.

What it does for you

• Defined curls and waves, with a clear shape.
• Controlled frizz, even in humid weather.
• Heat protection from the dryer and diffuser.
• Nourished hair with manjak oil.
• Vegan formula, with a fragrance based on natural ingredients.

How to use it at home

1. Wash your hair, apply conditioner and rinse, then squeeze out the water with a microfiber towel.
2. Apply the cream evenly to wet hair, section by section.
3. Scrunch the curls in your palms, from bottom to top.
4. Style it however you like: air dry or with a diffuser. Do not rinse.

For what type of hair

For all types of curly and wavy hair that lose their shape or frizz. It does not hold like a strong gel; if you want very fixed curls, add a styling product on top.

Active ingredients

• Manjak oil: nourishes and hydrates the hair fiber.
• Climate-Proof: a protective barrier that keeps hair hydrated when temperature and humidity change.
• Urban Defence Pro: a shield that protects hair from pollution.
• Color Fix Complex: UV filter and antioxidant, for a beautiful color for longer.

What else you need

• Curls Enhancing Low Shampoo
• Curls Enhancing Conditioner
• Reactivating Spray
• Curls Multi-benefit Oil

ProBeauty tip. Apply the cream with your head bent forward and scrunch the curls towards the scalp. You get more volume at the roots and better-formed curls than if you stretch it with a comb.

Curl defining cream

Londa Professional Men Shift It Matte Hair Paste 75 ml gives hairstyles a matte, long-lasting finish and flexible hold. It holds the shape well without making the hair stiff. With it, you can style, add texture, and change the shape of the hairstyle as you wish.

What it does for you

• Instant matte finish that lasts all day.
• Flexible hold without stiffness: the hair holds its shape but remains natural.
• Texture and definition for short hair.
• Many styling possibilities: shapes, texture, definition.
• It works easily on dry hair, directly with your hands.

How to use it at home

1. Start with dry hair.
2. Take a small amount of paste and spread it well between your palms.
3. Run your palms through your hair, from the roots to the ends.
4. Style into the desired shape or pinch the strands for texture.
5. Add a little more paste only where you need more control.

For what hair type

For short and medium hair, for masculine hairstyles or short feminine haircuts with a natural, matte look. It is not suitable if you want shine or a very fixed, slicked-back hairstyle: for that, choose an extreme-hold gel.

Active ingredients

• 3D-Sculpt Micropolymers: Londa styling technology. The micropolymers coat the strands and give them volume, shape, or definition, without leaving the hair weighed down and sticky.

What else you need

• Change Over Paste, restylable
• Solidify It Gel, hold and shine
• Fix It Hairspray, for the finish

ProBeauty Tip. For a more natural look, apply the paste first to the nape of the neck and the sides, and only then to the top. This way, you won't overload the most visible area.

Schwarzkopf Professional Osis+ Session Label Styling Clay 65 ml (The Mud) styles and defines hair, with a dry and separated texture. It has medium hold and leaves a matte finish. You can restyle it as often as you like.

What it does for you

• Dry, separated texture, with a worked-in but natural look.
• Shape and definition for hand-styled hair.
• Matte finish, suitable for textured haircuts.
• Medium, restyleable hold, for endless styling options.
• Almost invisible volume at the roots, if you use very little.
• Vegan formula, without ingredients of animal origin.

How to use it at home

1. Take a small amount of clay and rub it between your palms.
2. Work it into completely dry hair.
3. Style and shape the hairstyle with your fingers.
4. For volume, apply a very small amount directly to the roots.

For what hair type

The brand makes it for anyone who wants a dry, separated texture with a matte finish. It works on short and longer hair, and in small amounts on fine hair. If you want shiny hair or soft, defined curls, it is not the right product.

What else you need

• Session Label Matte Paste, for flexible texture
• Session Label Styling Powder
• Session Label Texturizing Spray
• Session Label Strong-Hold Hairspray

ProBeauty Tip. On fine hair, take enough clay to cover only your fingertips and work it directly at the roots, against the direction in which the hair lies. Session Label stylists apply it entirely at the roots: achieve almost invisible volume without weighing down the hair.

This is a professional modeling paste that gives hair an elegant, matte finish. With pigments and carnauba wax, it provides lasting medium hold with a pleasant and fresh scent. Ideal for daily use, it washes out easily and offers a natural, non-greasy matte finish. Ideal for short hair, but can be used to define longer styles as well.

Features:

-medium hold

-easy application

-pleasant scent

-ideal for daily use

-matte effect

How to use: Apply to dry hair. Rub a small amount of product into your palms. Run fingers through hair to style. Let dry for a natural look.

Londa Professional Men Change Over Hair Paste 75 ml is a restylable paste from the Londa Men range. It gives hairstyles texture and flexible hold, allowing you to change the shape of your hair whenever you like throughout the day.

What it does for you

• Restylable hairstyle: reshape it with your fingers as often as you like throughout the day.
• Texture on dry hair for a styled yet natural look.
• Flexible hold: hair holds its shape without becoming stiff.
• Flexible style all day, without having to wash it out and start over.
• Easy to work with directly with your hands, without a comb.

How to use it at home

1. Start with dry hair, blow-dried or not.
2. Take a small amount of paste and spread it evenly between your palms.
3. Run your palms through your hair from the nape of your neck to the front to create texture.
4. Define a few strands with your fingertips.
5. Throughout the day, reshape your hairstyle by running your fingers through your hair again.

For what hair type

For short and medium-length hair on men and women with short haircuts. It is suitable for relaxed, textured hairstyles. If you want a hairstyle that doesn't move at all, with shine, an extreme-hold gel such as Solidify It is more suitable.

Active ingredients

• 3D-Sculpt Micropolymers: Londa's styling technology. The micropolymers coat the hair strands and give them volume, shape, or definition without leaving the hair weighed down and sticky.

What else you need

• Shift It Paste, matte finish
• Solidify It Gel, extreme hold
• Fix It Hairspray, for finishing

ProBeauty Tip. On very short hair, use an amount the size of a pea. It is better to add a little more than to have to wash your hair because you used too much.

Discover Schwarzkopf Professional Osis Session Label Modeling Paste The Paste, a styling paste with an elastic texture that adds volume and definition to your hairstyle, with a sophisticated matte finish. Suitable for all hair types, this product is vegan, free from animal-derived ingredients. It offers moderate control, elastic texture, and an elegant matte finish, thanks to its composition with berry wax and tapioca starch.

Features:

Moderate Control: Ensures moderate control of your hairstyle, allowing you to achieve your desired style without weighing down or stiffening your hair.
Elastic Texture: The paste has an elastic texture, which facilitates styling and defining your hairstyle in various ways.
Matte Finish: Provides a sophisticated matte finish, giving your hairstyle a natural and modern look.
Adds Volume and Shape: Contributes to adding volume and defining the shape of your hairstyle, for a lively and stylish look.
Allows Easy Hair Restyling: You can restyle and adjust your hair at any time, as the paste allows for easy hair restyling.

How to Use:

Apply a small amount of product to your palms.
Rub the paste between your palms to warm and activate the product.
Apply to damp or dry hair, styling and defining the hairstyle with your fingers.
Restyle as desired and finish the hairstyle as you wish.
Transform your hairstyle with Schwarzkopf Professional Osis Session Label Modeling Paste The Paste and enjoy a matte, defined, and voluminous look, in a natural and elegant way!

Control your curls with style, without compromise!
Nook Magic ArganOil Curly Forever Styling Cream is the ideal partner for defined, flexible, and natural-looking hairstyles, without stiffness or flyaways. The vegan formula, rich in exotic organic oils like argan, mango, and avocado, provides a boost of hydration and elasticity without weighing down the hair strand.

Perfect for all curl types – wavy, curly, and afro – the styling cream:

•  Redefines the natural shape of curls
•  Controls frizz even in humid conditions
•  Hydrates and deeply nourishes the hair
•  Leaves curls soft, shiny, and easy to style
•  Protects against pollution and oxidation

100% vegan formula, biodegradable, with an acidic pH that seals the cuticle and maintains hydration, for shiny, supple, and vital hair.

 Recommended use:

Apply to damp hair, strand by strand, following the natural shape of the curls. Dry with a diffuser for volume, definition, and anti-frizz effect. Ideal for daily use, without weighing down the hair.

 Indulgence for the senses:

The fruity and energizing fragrance transforms every use into a pampering ritual.

 Styling recommendations:

For perfectly hydrated and revitalized curls between washes, combine with Leave-In Conditioner or Curl Activator Spray from the same Curly Forever range.

Milk Shake Lifestyling Smoothing Cream 150 ml is a light-hold cream for hair that puffs up and frizzes. It smooths the hair shaft, protects it when blow-drying, and helps the brush glide through the hair. Hair stays smooth for longer, soft and shiny.

What it does for you

• Smooth hair for longer, with frizz kept under control.
• Easier drying: the brush glides through the hair without snagging.
• Protection when blow-drying.
• Soft and shiny hair, without feeling weighed down.
• Light, natural hold that maintains the style.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Take an amount of cream suitable for your hair length.
3. Massage the cream into the lengths and ends.
4. Blow-dry the hair with a brush, section by section.
5. If you also want to use a flat iron, apply a heat protectant spray beforehand.

For what hair type

For all hair types, especially unruly hair that frizzes in humidity. It is for smooth hairstyles created with a brush. If you want defined curls or lots of volume at the roots, choose another product from the range.

Active ingredients

• Horse chestnut extract: protects the hair shaft from heat during drying.
• Quinoa and sunflower seed extract: nourish the hair shaft and help prevent colour fading.
• Lemon, apple and blueberry extracts: provide antioxidant benefits.

What else you need

• Thermo Protector Spray, before flat-ironing
• Let It Shine Spray, for a final shine
• Blow Dry Primer Mousse, for support while drying
• Eco Strong Hairspray, for the final look

ProBeauty Tip. Warm the cream between your palms and run your hands over the hair from top to bottom, as if you were smoothing out a piece of fabric. This way, it reaches the short hairs on top, which cause the most frizz.

When you want real control, but with a natural finish 😍 Milk Shake Lifestyling Fixing Paste 90 ml is the styling paste with strong yet flexible hold, perfect for creating texture, structure, and definition without weighing down the hair. It has a dense formula, easy to work between the palms, ideal for short and medium hairstyles, messy looks, spikes, separating strands, and accentuating details ✨

Additionally, it protects and cares for your hair during styling thanks to the mix of active ingredients: UV filter, antioxidant complex Integrity 41, milk & quinoa proteins, vitamin E derivative, and organic extracts of apple, lemon, and blueberry 🍋🫐

💛 Why you'll love it

🔥 Strong hold for well-defined and long-lasting hairstyles
🌀 Texture & structure – visible separation and shaping effect
🪶 Doesn't weigh down or leave hair stiff, sticky, or "clogged"
✨ Natural finish – authentic, clean, controlled look
🛡️ Protection & care – antioxidants + UV filter for more protected hair

🌿 Active ingredients (in short)

🛡️ UV filter – helps protect hair exposed to the sun
🌻 Integrity 41 (sunflower extract with antioxidant polyphenols) – supports color protection and combats oxidation
🥛 Milk proteins + 🌾 quinoa proteins – help fortify and give a fuller appearance to the hair strand
✨ Vitamin E derivative – antioxidant, additional protection
🍏🍋🫐 Organic apple, lemon, blueberry extracts – cosmetic contribution for vitality and shine

🎯 Recommended for

⭐ Short/medium hairstyles, textured haircuts, messy look, definition on ends
⭐ Hair that needs strong hold without a “hardened” look
⭐ Daily styling in the salon or at home, for a quick and controlled look

💇 How to use (salon results)

1️⃣ Take a small amount (pea-sized) and warm the product between your palms.
2️⃣ Apply to dry hair for maximum texture or to slightly damp hair for lighter shaping.
3️⃣ Style, separate strands, and define details.
💡 Pro tip: for extra volume, apply at the roots on dry hair and gently lift with your fingers.

🌪️ Control every curl. Unleash your style.
Discover the secret to perfectly defined curls with Tecni.Art Curl Bounce – the professional styling cream from L’Oréal Professionnel, developed with hairstyling experts to bring the backstage directly into your beauty routine!

Infused with flexible polymers to reshape the hair fiber, this cream offers light hold, natural movement, and anti-humidity protection. No stiffness. No frizz. Just soft, bouncy, and visibly healthy curls that last even on the most humid days.

💚 Key benefits:

• ✅ Perfectly defines curls
• ✅ Anti-frizz control and anti-humidity
• ✅ Provides elasticity and natural movement
• ✅ Doesn't weigh hair down
• ✅ Vegan formula, without animal-derived ingredients
• ✅ Packaging made with environmental care
• ✅ Product made with 100% renewable energy

🌿 Recommended for:

• Curly or wavy hair
• Hair prone to frizz
• Flexible hairstyles with a natural look

✨ How to use:

1. Apply to damp hair, distributed evenly.

2. Shape curls with your fingers.

3. Air dry or use a diffuser for extra volume and definition.