Hair wax

💥 Ready to redefine messy style on your own terms? With STMNT Grooming Goods Fiber Pomade, created by the iconic Sofie Staygold, you have complete freedom to sculpt, separate, and reconfigure every strand exactly how you want it. This styling paste is the ideal choice for textured, relaxed hairstyles, with a rebellious yet controlled look, offering strong hold and a semi-matte finish – without weighing hair down and without compromise!

💫 The elastic formula, rich in flexible fibers, transforms hair into a true customizable work of art. Ideal for thick or unruly hair, Fiber Pomade offers re-workable texture, maximum control, and a natural, matte look.

🌿 The Staygold scent instantly captivates you: an energizing combination of fresh citrus, invigorating mint, aquatic and woody notes – a fresh, unisex fragrance that feels like a boost of confidence with every application.

Key benefits:
• 🛠️ Re-workable texture, visible separation, and total flexibility
• 🔒 Strong hold, perfect for messy or defined styles
• 💎 Semi-matte finish – natural, modern, and sophisticated
• 💧 Easy to apply and washes out effortlessly
• 🌊 Re-activatable with water – ideal for quick touch-ups

How to use:
Apply a small amount to completely dry hair, style with fingers or a comb into the desired shape. To reactivate during the day, add a little water and redefine your style with ease.

🔥 STMNT Fiber Pomade – Choose the secret weapon of urban stylists. Create. Reshape. Gain admiration with every step.

STMNT Nomad Barber's Collection Hair Clay 100ml

Collection created by the renowned traveling barber, photographer and filmmaker Miguel Gutierrez aka Nomad Barber

Super dry clay

• Provides a strong and lasting hold

• Ultra-matte effect

• Washes out easily

• Signature Nomad Barber scent: spices, lavender and a hint of wood.

Perfect for a strong, long-lasting hold with an ultra-matte finish. Perfect for that "extra long lasting" look

How to use:

Warm a fingertip-sized amount between palms and rub well until it becomes flexible. Apply to dry or damp hair.

Silky Hi Gloss Wax 100ml

Silky hair wax shapes hair strands, providing long-lasting shine. Ideal for a messy look, a complex bun or just styling your fringe.

Ultra-strong hold wax-cream combines the hold performance of wax with the delicate touch of hair cream. It contains a unique blend of wax emollients and emulsifiers. It ensures excellent reliability and unlimited styling possibilities. Clean and easy application, non-greasy. Washes out easily.

Features:

-ultra-strong hold

-cream consistency

-easy styling

How to use: Apply a small amount of wax-cream to damp hair and style as desired.

L'Oréal Professionnel Homme Poker Paste Hair Paste 75 ml is a styling paste from the Homme line, with maximum hold and a matte finish. The formula can be restyled, so you can redo your hairstyle throughout the day. Today L'Oréal sells the same product code under the name Tecni.Art Fix Paste.

What it does for you

• Maximum hold, which lasts all day.
• Matte finish, without shine, for a natural and textured look.
• Restyling throughout the day: reactivate it with your fingers.
• Short and structured hairstyles, defined section by section.

How to use it at home

1. Start with dry hair: that is what L'Oréal recommends.
2. Take a small amount of paste and warm it up by rubbing it between your palms.
3. Apply it to all the hair or just to the sections you want to define.
4. Shape the ends with your fingers for texture.
5. Throughout the day, restyle with your fingers if the shape has fallen.

For what type of hair

For any type of hair, best suited for short haircuts and structured hairstyles. On long hair use very little, only for texture on the ends. It is not suitable if you want shiny hair.

Active ingredients

• Very resistant resins: they give very strong hold and maintain texture.

What else you need

• Super Dust Powder, volume and grip
• Fix Max Gel, shiny hold
• Infinium Pure Extra Strong Hairspray
• Absolut Repair Molecular Shampoo

The ProBeauty tip. On short hair, first put a little Super Dust powder at the root. Then fix only the ends with Poker Paste, for a textured look.

This is a strong hold matte styling paste that provides a long-lasting look. Eimi Rugged Texture Paste suits any hair type, resulting in a textured, robust, and durable hairstyle. It is easy to apply and washes out easily. Apply to dry hair with your fingers.

Features:

-Matte effect

-Strong hold styling paste

-Durable and robust hairstyle

How to use: Apply to dry hair with your fingers, styling as desired.

💎 Discover the professional Indola Shine Wax, the ideal ally for sleek, styled, or textured hairstyles with a natural look and radiant shine. With a light formula, yet with long-lasting hold, this wax offers you total control without weighing down your hair, being perfect for both sleek and sophisticated looks, as well as relaxed styles, with volume and personality.

🌟 Key benefits:
• Provides an intense and healthy shine to the hair
• Ensures flexible hold, without residue
• Pleasant texture, that doesn't leave hair sticky or weighed down
• Ideal for all hair types – straight, wavy or unruly
• Easy to style and allows restyling throughout the day

💼 Professional formula, used in hair salons worldwide – designed for top performance, without compromise. The creamy texture quickly warms up between the palms and distributes easily, offering a shiny, defined, and modern finish, without leaving marks or flakes.

🔧 How to use:

1. Wash and dry hair as usual

2. Take a small amount of wax and warm it between your palms

3. Apply from tips to roots, on dry or slightly damp hair

4. Style as desired to achieve the desired look

5. For added shine, apply an additional amount to the ends

💡 Perfect for:
✔ Smooth or accentuated texture hairstyles
✔ Casual or elegant looks
✔ Defined, yet restylable hairstyles
✔ Quick and professional styling at home or in the salon

🔬 Developed with modern technologies and high-performance formulas, the Indola Styling range offers you everything you need to create any style, with guaranteed WOW results.

🖤 #Indola #SimplySmarter #ShineWax #HairWax #ProfessionalStyling #InstantShine

STMNT Statement Grooming Goods Spray Powder Volume Powder 4 g is the secret weapon of the Staygold collection for rough texture. The ultra-light formula gives instant volume at the roots, grip, and an extremely matte finish. Spray it on dry hair and style with your hands.

What it does for you

• Instant volume at the roots and hair that looks much fuller.
• Texture and grip: hair is easily styled with the fingers.
• Extremely matte finish.
• Ultra-light formula, which does not weigh down the hair.
• Staygold collection fragrance: citrus, aquatic and woody notes.

How to use it at home

1. Shake the bottle well.
2. Spray on dry roots and, if desired, on the lengths.
3. Work the powder with your fingertips.
4. Style the texture with your hands.

For what hair type

It is best suited for hair that falls flat and needs volume, but without extra weight. On short hair, it is almost enough on its own. On long or thick hair, combine it with a pomade for control. If you like shiny and sleek hair, this is not the right product: its finish is completely matte.

What else you need

• Wax Powder, from the same collection
• Fiber Pomade, for definition
• Definition Spray, texture base
• STMNT Shampoo

ProBeauty tip. Spray in thin layers, lifting the strands with your fingers, so the powder reaches the roots, not just the surface. Two or three light passes do more than one heavy one.

INDOLA Matte Wax with rice bran wax is a strong hold styling paste, specially created to give hair volume without weighing it down or making it stiff. This wax ensures well-defined hairstyles with an ultra-matte finish. For a personalized look, Matte Wax can be combined with INDOLA Shine Wax, thus achieving a satin finish. The formula is vegan.

Benefits

• Styling paste that offers volume and definition to the hairstyle.
• Soft and creamy texture, with a matte effect.
• Increases hair volume without weighing it down or hardening it.
• Strong hold for a defined and long-lasting hairstyle.
• Hair remains easy to style.
• Can be combined with INDOLA Shine Wax for a customized satin finish.

Application
Incorporate the wax into damp or dry hair and style as desired.

Wella Professionals EIMI Texture Touch Styling Clay 75 ml is a matte paste that lets you restyle your hair as often as you like. The formula with minerals and beeswax provides hold and flexibility. It offers light hold, level 1, and a natural, non-shiny finish.

What it does for you

• Restylable hair all day, using only your fingers.
• Light, flexible hold (level 1).
• Matte, natural finish with no shine.
• Definition for strands and ends without a heavy look.
• Minerals that care for your hair while you style it.

How to use it at home

1. Take a small amount and rub it between your palms until evenly distributed.
2. Work it through dry hair.
3. Shape your hair as desired using your fingers.
4. The next day, restyle your hair as often as needed.

For what hair type

For short and medium-length hair that you want to look natural, textured, and flexible. It also works on the ends of a bob. It is not suitable if you want a fixed or shiny hairstyle: it offers light hold and a matte finish.

Active ingredients

• Minerals: care for the hair and support texture.
• Beeswax: provides moldable hold and flexible definition.

What else you may need

• EIMI Rugged Texture Matte Paste, strong hold
• EIMI Dry Me Dry Shampoo, for texture
• EIMI Mistify Me Light Hairspray, for finishing
• Invigo Volume Boost Shampoo, for washing

ProBeauty tip. In the morning, use only a very small amount. The next day, when your hairstyle starts to fall, rub your fingers together and run them through your hair: the clay reactivates and takes shape again. Do not add more product unless absolutely necessary.

Wella Professionals EIMI Shape Shift Styling Gum 150 ml is an elastic gum that lets you create defined or tousled hairstyles. It leaves hair shiny with flexible hold, level 2. Wella says it also helps protect hair from the effects of UV rays.

What it does for you

• Flexible control over shape and texture.
• Defined or tousled hairstyles, however you style it.
• Shiny finish that is not greasy.
• UV protection.
• The hairstyle can be reshaped over the days.

How to use it at home

1. Take a generous amount and rub it between your fingers.
2. Work it into dry or towel-dried hair.
3. For a defined look, pull the strands with your fingers in the desired direction.
4. For a tousled look, tease the hair with your fingertips.

For what type of hair

For short and medium hair where you want texture and shine, but also the freedom to change your hairstyle. On very fine hair, start with a small amount of product. If you need a hairstyle that does not move at all, choose a strong-hold gel. For a matte look, choose Texture Touch.

What else you need

• EIMI Sculpt Force Gel, extra strong hold
• EIMI Texture Touch Clay, matte finish
• EIMI Mistify Me Light Hairspray, for the finish
• Invigo Volume Boost Shampoo, for washing

ProBeauty tip. On short hair, apply the gum to towel-dried hair and dry it with your fingers, without a brush. You get texture, and when dry, you just adjust it. Over the days, warm the strands between your fingers and reshape them.

STMNT Statement Grooming Goods Wax Powder 15 g e is a lightweight powder from the Staygold collection that transforms into wax when worked through with your hands. It gives you texture, volume, and a style you can reshape. It spreads evenly down to the roots and leaves a non-sticky, semi-matte finish.

What it does for you

• Root volume, as the powder easily reaches the scalp.
• Workable hold, with medium control.
• Textured style, for modern hairstyles.
• Non-sticky, semi-matte finish.
• Easy to wash out.
• Vegan formula, with the Staygold collection fragrance.

How to use it at home

1. Start with dry hair.
2. Sprinkle a little powder through the hair, like a volume powder, focusing on the roots.
3. Work it through with your fingers: the friction transforms it into wax.
4. Style it as you would with regular wax.
5. If you prefer, rub it between your palms first and then apply it.

For what hair type

It is best suited for short, fine hair that lies flat and needs weightless volume. For very thick, heavy hair, the medium hold may be too weak; in that case, choose Fiber Pomade.

What else you may need

• Spray Powder, from the same collection
• Fiber Pomade, strong hold
• Definition Spray, texture base
• STMNT Shampoo

ProBeauty tip. Part the hair into small sections and sprinkle the powder directly onto the roots, not the surface. Then massage it in with your fingertips. The volume will look much better than if you only apply it on top.

🔥 A modern legend for impeccably classic hairstyles! STMNT Classic Pomade is the perfect ally for the man who appreciates timeless style but demands contemporary performance. Ideal for slick back looks or elegant and defined hairstyles, this pomade offers strong control, flexible hold, without weighing down or stiffening the hair.

💧 Water-based formula – applies easily, washes out effortlessly, and can be reactivated anytime with a little water for a quick refresh.

🌟 Natural shine finish – enhances hair texture and provides a neat yet masculine look, without a sticky feel or greasy effect.

🧴 Signature olfactory experience – the scent created by Nomad Barber is a captivating mix of fresh spices, relaxing lavender, and a subtle touch of elegant wood. A true statement of sophistication.

💪 Key benefits:
• Flexible hold, with a natural look
• Excellent style control
• Pleasant texture, easy to apply
• Shiny yet subtle finish
• Washes out easily and reactivates with water
• Sophisticated, masculine, unmistakable scent

🔧 How to use:
Take a small amount of product, rub it between your palms, and apply evenly to dry or damp hair. Style as desired. Refresh your hairstyle during the day with a little water, without adding extra product.

🧠 Ideal for:
• Slick-back, pompadour, classic or business styles
• All hair types
• Men seeking a natural-looking pomade with professional performance

🎯 With STMNT Classic Pomade, every detail counts. For a strong, refined, and uncompromising look, choose the quality that makes a difference.

Nook Artisan Top Gum Fibrous styling gum 100 ml styles and defines creative hairstyles. It has a fibrous, non-greasy texture and beautifully separates strands without weighing down the hair. The hold is medium, flexible, and long-lasting.

What it does for you

• Separated strands and highlighted details.
• Support and movement for casual, tousled looks on short or long hair.
• Restyleable as often as you like throughout the day.
• Medium hold, flexible and pliable.
• Non-greasy and non-greasy on the hair.

How to use it at home

1. Take a small amount of product and warm it between your palms.
2. Apply it to dry hair.
3. Work the strands with your fingers to style and define the hairstyle.
4. If the style has fallen flat over the day, reshape it with your fingers, without adding more product.

For what hair type

For short or long hair worn casually and tousled, and for anyone who wants well-separated strands. If you want a matte look with strong hold, Pongo is better suited for you. For shine and sleek hairstyles, choose Brillina.

Active ingredients

• Rosehip extract: part of the formula that provides elasticity and hydration.
• Mimosa wax: provides the fibrous texture that separates strands.
• UV filter: included in the formula.

What else you need

• Artisan Pongo matte styling paste
• Artisan Brillina shine wax
• Artisan Lallaca aerosol-free hairspray
• Magic Arganoil Secret moisturizing shampoo

ProBeauty tip. Apply it first to the back and crown, where there is the most hair, and only then pass what is left on your palms through the front. This prevents product buildup on the hairline and keeps the front strands casual.

A powerful polishing gum that sets, controls, and gives hair extra shine for a highly defined style. The compound of ingredients holds hair firmly in place and provides exceptional shine, thanks to state-of-the-art reflective polymers.
Directions: Apply the appropriate amount of gum to damp hair or after drying. Repeat if necessary until you achieve the desired effect.

Puring My Sculpture Wax – Defining Wax with Glossy Finish, 50 ml

Product type: Styling wax with strong hold
Finish: Glossy
Hold: Strong
Hair type: Suitable for all hair types
Scent: Green tea – fresh and invigorating

Description:
Puring My Sculpture Wax is the ideal choice for sculpted and perfectly defined hairstyles. It offers an elegant shine and strong hold, maintaining the desired shape throughout the day. It caters to both classic and modern styles, adding structure and definition without weighing down the hair. The easy-to-work texture allows for precise styling, regardless of hair length.

Benefits:
Provides firm and long-lasting support with a glossy finish. Ideal for detailed hair definition and maintaining shape throughout the day. The fresh green tea scent adds a pleasant note to each use.

How to use:
Warm a small amount of product in your palms, apply evenly to dry or damp hair, and style with your fingers until you achieve the desired shape.

Essential ingredients:
Formula with PEG-7 Glyceryl Cocoate, PVP and green tea fragrance.

Ideal for:
Individuals seeking a well-defined hairstyle with strong hold and controlled shine, suitable for any occasion.

Puring My Styling Matte – Matte Hair Wax, 50 ml

Product type: Texturizing wax with a matte finish
Hold: Medium
Hair type: All hair types
Scent: Inspired by Invictus – fresh and masculine

Description:
Professional hair wax with a matte texture and medium hold, ideal for defined and natural hairstyles. Suitable for all hair types, including feminine styles such as buns or loose, voluminous hairstyles. Provides a clean, modern look with a pleasant, masculine scent. The formula is enriched with botanical extracts that protect and care for the hair fiber.

Benefits:
Texturizes and adds volume without weighing down the hair. Provides flexibility and definition, without shine. Easy to apply and restyle throughout the day.

How to use:
Warm a small amount of product in your palms, apply evenly to dry or damp hair, and define with your fingers.

Key ingredients:
Contains beeswax, kaolin, lemon extract, thyme, juniper, burdock, and other natural ingredients.

Ideal for:
Individuals who want a natural-looking, flexible hairstyle that is easy to define and restyle, without residue and without a shiny effect.

Nook Artisan Brillina Shine Wax 100 ml is a glossy wax with a briantine effect and light, flexible hold. It is made for retro hairstyles, wet-look styles, and elegant, well-arranged hairstyles. It works for any hairstyle and any hair length.

What it does for you

• Strong shine, with a briantine effect.
• Highlighted details and disciplined strands.
• Less frizz, for a neat appearance.
• Light and flexible hold.
• Hair fiber protection, with UV filter in the formula.

How to use it at home

1. Take a small amount of wax.
2. On damp hair, spread it evenly for a styled, wet-look hairstyle.
3. On dry hair, spread it for a very glossy look.
4. Shape the strands with your fingers to highlight the details.

For what hair type

For any length, if you like shine: retro hairstyles, sleek pulled-back hair, wet look. If you want a natural and matte look, it is not the right product: choose Pongo.

Active ingredients

• Chamomile extract: part of the formula that provides elasticity and hydration.
• Aloe vera juice: completes the hydration.
• UV filter: included in the formula.

What else you need

• Artisan Top Gum Fiber Styling Wax
• Artisan Pongo Matte Styling Paste
• Artisan Lucilla Illuminating Spray
• Flat brush with boar bristles
• Magic Arganoil Secret Moisturizing Shampoo

ProBeauty tip. For a sleek bun, apply Brillina after you have pulled your hair back and run a boar bristle brush over it. The shine spreads evenly and the short hairs stick to the hairstyle.

Strong matte paste, perfect for messy and well-defined looks. The resins, which have a particularly strong hold, bind to the hair, styling it and giving it a matte appearance without leaving residues.
Usage: Rub a small amount of paste into the palm of your hand and work into dry hair to create the desired look.

Soft modeling gum. Naturally and discreetly covers grey hair. Provides style and texture and is easily removed with shampoo. Does not stain clothes or pillows, leaves no residue.

Well-balanced pigments ensure optimal anti-yellow and camouflage effects on all percentages of white hair.

How to use: For instant grey hair coverage, apply to dry or damp hair, distribute evenly, and style with your fingers.

Paste for defining, personalized style, and messy looks. The consistency of this paste allows for easy distribution for various hairstyles. Thanks to its extraordinary memory effect, it can be reactivated multiple times with slightly damp hands.
Directions for use: Apply the appropriate amount of paste to damp or dry hair. Work through hair to create the desired look.

Transform your style with ETB Hair Stylesse Premium Clay Wax, the professional wax created for hairstylists and barbers who want total control over their hairstyle. Ideal for short and medium hair, the wax offers ultra-strong hold, precise texture, and a modern matte finish, suitable for both masculine and feminine looks.

🔥 Key benefits:

• Ultra-strong hold, with the possibility of restyling throughout the day.
• Creamy and easy-to-mold texture, perfect for structured or relaxed styles.
• Matte, natural finish, without a sticky effect.
• Suitable for hair contouring, texturizing, or pixie/modern looks.

🌿 Premium ingredients that care for and protect hair:

• Macadamia oil – facilitates application, nourishes, and makes hair more flexible.
• Vitamin E – protects hair against dryness, giving it shine and vitality.
• Vegetable keratin – improves hair smoothness and eases styling.
• Panthenol (Provitamin B5) – reduces frizz and leaves hair silky and supple.

💡 Professional use:

1. Warm a small amount of wax in your palms until it becomes creamy.

2. Apply to dry hair for strong texture and precise contour, or to damp hair for a softer, tidier finish.

3. Style with your fingers, a comb, or the palm technique. You can apply in layers for additional control.

🌟 Pro tip:

• The style can be restyled anytime during the day – the wax offers freedom of movement without rigidity.
• Combine it with ETB Hair Premium Shine Spray or ETB Stylesse Ultra Strong Gel for a complete premium and long-lasting finish.

✅ With ETB Hair Stylesse Premium Clay Wax, you get control, texture, and a modern look, all in one professional product, perfect for the salon or at home.