Black Friday 2025

Discover the secret to perfectly hydrated and shiny colored hair with Illumyna Color Conditioner, the nourishing treatment specially created to pamper colored and chemically treated hair. Thanks to its formula enriched with camellia oil and aloe vera, this conditioner not only deeply nourishes the hair fiber but also helps maintain color intensity for longer.

Immediate and long-lasting results

• Deep hydration: Hair becomes more supple, softer, and easier to comb.
• Color protection: Its innovative formula protects color against fading, keeping it vibrant and full of life.
• Radiant shine: After each use, hair gains a healthy appearance and an attractive, natural shine.

Precious ingredients for your hair

• Camellia oil: Rich in vitamins A and E, this moisturizing ingredient helps maintain the softness of the hair strand, providing antioxidant protection against environmental aggressors. It is ideal for maintaining vibrant color and a smooth texture.
• Aloe vera: Renowned for its nourishing and soothing properties, aloe vera deeply moisturizes the hair, restoring its elasticity, while soothing sensitive scalps.

How to use:

1. Apply Illumyna Color Conditioner to freshly washed and towel-dried hair.
2. Distribute the product evenly through the lengths and ends, avoiding the roots.
3. Leave on for 5 minutes for maximum hydration.
4. Emulsify with a little water, then rinse thoroughly.

PRO Tip: For best results, use the conditioner together with the shampoo from the Illumyna Color range and add a deep hydrating mask once a week to intensify the benefits.

Sensory indulgence for colored hair

The rich texture and delicate fragrance of this conditioner transform every use into a luxurious experience, offering you a moment of relaxation and beauty.

Discover Illumyna Color Conditioner – the professional treatment that brings the perfect balance between care, hydration, and color protection. Ideal for shiny, healthy, and vital hair.

Milk Shake Insta.Light Insta.Lotion Liquid Mask 250 ml is the liquid mask with hyaluronic acid from the insta.light range. In a few seconds it detangles and hydrates the hair, gives it instant shine and eliminates frizz. The texture is light as water, smooths the porosity of the hair strand and seals the cuticle.

What it does for you

• Instant shine, with a glass hair effect.
• Detangles in a few seconds, without weighing down.
• Frizz eliminated and cuticle sealed.
• Balanced hydration, thanks to hyaluronic acid.
• Rinses quickly and shortens drying time, ideal when you are in a hurry.

How to use it at home

1. Wash the hair, preferably with Insta.Light Shampoo.
2. Apply the mask to wet hair, concentrating on the lengths and ends.
3. Twist the strands around your fingers, so the product penetrates better.
4. Leave to work for a few seconds, then rinse.

For what type of hair

For all hair types, especially dyed, chemically treated, dry, dull or frizzy hair. It also works on fine hair, because it does not weigh it down. If your hair is very damaged, alternate with a nourishing mask that stays on the hair longer.

Active ingredients

• Hyaluronic acid: helps the hair retain the right level of hydration.
• Milk proteins: nourish and strengthen the hair strand.
• Lemon and blueberry extracts: bring vitality and brightness.

What else you need

• Insta.Light Shampoo 300 ml
• Glistening Light Milk anti-frizz hair milk for fine hair
• Incredible Milk 150 ml leave-in treatment
• Lifestyling Let It Shine shine spray

ProBeauty tip. Use Insta.Lotion instead of conditioner on days when you are in a hurry. Twisting the strands around your fingers is not optional: this way the product coats the entire hair strand and the shiny effect is more visible after drying.

Londa Enhance provides volume and flexibility, with natural hold for up to 24 hours without weighing down the hair. It also protects hair from heat, without leaving it sticky or greasy. Easily removed by washing.
Features:
• Flexible and natural hold
• Provides volume and fullness for up to 24 hours
• Does not weigh down hair
• Protects hair from heat
• Does not make hair sticky
• Easily brushed out and washed off
How to use:
• Apply after washing hair
• Shake the container well before use
• Distribute a small amount of product on towel-dried hair and massage well
• Dry and style hair as usual

Wella Professionals EIMI Dry Me Dry Shampoo 180 ml is the spray that saves you when you don't have time to wash your hair. The tapioca starch formula absorbs sebum and instantly refreshes the hair. It also adds volume and a matte texture that is easy to style.

What it does for you

• Instantly refreshed hair between washes.
• Absorbs sebum from the roots.
• Volume and lifted roots.
• Matte texture, easy to style.
• Light hold (level 1), which does not stiffen the hair.

How to use it at home

1. Shake the bottle well.
2. Spray evenly onto dry hair, focusing on the roots.
3. Leave it to work for a few moments.
4. Brush through the hair thoroughly, then style it as usual.

For what hair type

For hair that gets oily quickly at the roots and for days when you want quick volume. It is also useful as a texturizing base before a casual updo. On very dark hair, spray from a distance and brush thoroughly to avoid leaving residue. If you have an irritated or dandruff-prone scalp, do not rely on it: wash your hair with the appropriate shampoo.

Active ingredients

• Tapioca starch: absorbs sebum and leaves the hair fresh with a matte appearance.

What else you need

• EIMI Extra Volume Mousse, for volume when drying
• EIMI Sugar Lift Spray, for texture
• EIMI Mistify Me Light Hairspray, light hold
• Invigo Volume Boost Shampoo, for washing

ProBeauty Tip. Spray it in the evening before going to bed. By morning, the starch has absorbed the sebum, and you just brush it and go. For extra volume, spray with your head bent forward.

💖 Do you want perfect, smooth, and protected skin all day long? Discover Topface BB Skin Editor Matte Finish, the multi-functional beauty balm that combines the effectiveness of a skincare product with the performance of flawless makeup. Its velvety texture settles gently on the skin, creating a light veil that evens out, hydrates, mattifies, and protects the skin – all in one step!

💎 The revolutionary formula is enriched with Vegetable Taurine, an active ingredient with revitalizing properties that contributes to a fresh and energized look. In addition, this BB Cream is ideal for active women who want a complete product: color corrector, day cream, makeup base, and sun protection, all in one application.

✨ Multiple benefits in one magical product:
• 🌿 Revitalizes the skin and gives it a healthy and rested look
• 🌈 Evens out skin tone, blurring imperfections and redness
• 💡 Provides natural radiance – for a "fresh" and energized skin effect
• 🔍 Minimizes the appearance of pores for smooth and soft skin
• 🧴 Matte and velvety finish – ideal for controlling excess sebum
• ⏳ Reduces visible signs of aging
• ☀️ SPF 15 – daily protection against harmful UV rays

🌱 Formula enriched with Vegetable Taurine, an active ingredient that stimulates skin vitality and protects it against oxidative stress.

🧪 Dermatologically tested – safe for daily use.

🧴 How to apply:
Apply an adequate amount to the forehead, nose, chin, and cheeks. Blend the product with a brush, sponge, or fingers, from the center of the face outwards, for a natural and even finish.

💁♀️ Skin types:
Suitable for all skin types – from normal to oily or sensitive.

📦 Weight: Ideal for your daily makeup routine or quick touch-ups!

💫 Choose Topface BB Skin Editor Matte Finish if you want perfect, effortless skin! Ideal for the modern woman who wants smooth, protected, and radiant skin – day after day!

🔖 #TopfaceRomania #MatteBBcream #Skincare #SPF15 #NaturalMakeup #PerfectSkin #Probeauty

Italwax Natural Classic Hot Honey Wax 800 ml is the large size of the transparent honey wax. It contains natural beeswax and is designed for fine and light-colored hairs. It is applied with a spatula and strips to large areas of the body.

What it does for you

• Removes fine and light hair, for which Italwax has created transparent waxes.
• Grips the hair at the root: the brand says that the hairs come out quickly, with the root.
• A thin layer is enough, so a box lasts a long time.
• You don't buy wax often: 800 ml is the largest size in the line.
• You can see the wax on the skin, although it is transparent, so you don't leave areas uncovered.

How to use it at home

1. Place the protective paper on the heater, then the open box. Let it melt.
2. Stir occasionally. Good working wax is viscous, not liquid.
3. Test the temperature on the inside of the wrist before the first strip.
4. Cleanse the skin with a pre-epilation product and apply a dusting of talc.
5. Quickly spread a thin layer with the edge of the spatula, in the direction of hair growth.
6. Press the strip over the wax, with one end free, and pull it off against the direction of hair growth, parallel to the skin.
7. Finally, wipe away the residue with a post-epilation lotion.

For what skin type and area

For legs, arms, and back, on fine and light hair, at least 3 mm long. It is not the right wax for thick and short hairs. Skin with acute or chronic conditions in the epilation area and varicose veins should be excluded from epilation.

Active ingredients

• Beeswax: Italwax includes it in the honey wax formula, in its natural form.
• Natural ingredients: pine resin and plant additives, the composition of classic hot waxes.

Specifications

What else you need

• Wax heater with an 800 ml container
• Protective paper for the wax heater
• Wooden spatulas for wax
• Paper roll for epilation strips
• Italwax Top Line pre-epilation foam
• Italwax post-epilation lotion, with azulene

ProBeauty tip. Between sessions, let the wax cool in the box and put the lid back on. Next time, just melt it again, without transferring it to another container.

Any outfit must be complemented by a suitable perfume. Now Ajmal offers a new women's perfume, Shine, a fragrance with floral-fruity notes. A warm, spicy, luxurious, and elegant perfume created for young women. Embraced by pomegranate and strawberries, surrounded and enveloped by peony and lily of the valley, the perfume is enveloped by powdery and woody notes at the end. An oriental-inspired perfume, created for special occasions, that you will instantly fall in love with.
Composition:

Top notes: pomegranate, strawberries
Heart notes: lily of the valley, peony
Base notes: woody, powdery
Fragrance families: floral, fruity

ItalWax Strawberry Wax, 800ml Tin

This is a high-density liposoluble wax that allows for easy and efficient removal of thick, short hair from large body areas such as the back, arms, or legs, and is used with waxing strips. It perfectly molds to the contours of the area to be epilated, allowing each hair to be gripped very close to the skin for easy and very efficient epilation. It is recommended to apply a thin layer with a spatula, over which the depilatory strip is then applied. Strawberry wax in a can is an improved version of classic hot wax. Thanks to the addition of specific and innovative elements, this wax has established and advantageous properties: it has a much lower melting temperature (40°C). Strawberry wax removes all hair without irritating the skin, reducing the sensation of pain. For healthy skin and successful epilation, we recommend using pre- and post-epilation products from the ItalWax range. ItalWax products are made from carefully selected ingredients and offer a wide range of professional products that cover all needs. These products can be used both in beauty salons and at home.

Features:

-Used with waxing strips

-Liposoluble wax

-Recommended for thick, coarse, and short hair

-Ideal for back, leg, and arm areas

-Perfectly molds to the skin

-Very low melting temperature (40°C).

How to use:

-Use disposable gloves.

-Heat the wax to 40°C.

-It is recommended to use a metal spatula

-Stir the wax occasionally to check its consistency; the wax is ready for application when it reaches the consistency of melted honey.

-Apply a thin layer of wax to the desired area with a spatula in the direction of hair growth.

-Apply the depilatory strip over the wax spread on the skin, leaving a grip area.

-Wait a few seconds for the wax to harden.

-Stretch and hold the skin taut in the opposite direction of removal.

-Remove the waxing strip with a swift movement, parallel to the skin.

-Repeat the procedure if necessary.

For a complete procedure and healthy skin, we recommend using pre- and post-epilation products.

Weight: 800g

Schwarzkopf Professional Fibreplex No.1 Bond Booster is the additive you pour into bleach or hair dye before applying it to the hair. The brand describes it as an additive that mixes into any bleaching, lightening, or coloring system to protect the hair from damage that can occur during the chemical process.

What it does for you

• Protects the hair strand during bleaching and dyeing, where most damage occurs.
• Strengthens the structural bonds inside the hair.
• Improves the strand's resistance and elasticity, so the hair stretches less when wet.
• The brand reports up to 94% less breakage for the Fibreplex system, comparing a bleaching service with Fibreplex to one without.
• It has a clear dosage chart, so you don't have to guess the amount.

How to use it at home

1. Mix the bleaching powder or hair dye cream with the developer as usual until you get a smooth cream.
2. Add No.1 according to the chart: 6 ml per 30 g of powder, 12 ml per 60 g, 18 ml per 90 g. For dyeing, 6 ml per 60 g of cream.
3. For thick and coarse hair, reduce the amount by 50%.
4. Apply and leave to work according to the instructions of the base product, then rinse and wash with Fibreplex shampoo.
5. Apply No.2 Bond Sealer, approximately double the amount of No.1, leave for 5–10 minutes and rinse thoroughly.

Active ingredients

• On the product page, the brand describes it as an additive that protects the hair during bleaching, lightening, or dyeing.
• The Bond Enforcing Color Remover manual links it to FibreBond Technology, which protects and strengthens the hair fiber.

For what type of hair

For any type of hair undergoing a chemical process. The finer or more frequently damaged the hair is, the more useful it is. Do not mix it with Igora Royal Highlifts or Igora Vario Blond: the brand's manual explicitly prohibits both combinations.

What else you need

• Fibreplex No.2 Bond Sealer, the second step
• Fibreplex Hair Primer
• Bond Enforcing Color Remover, which requires No.2 after
• Digital scale, for dosing
• Nitrile gloves, size M

ProBeauty Tip. Add it after you have homogenized the powder and developer mixture, not to the dry powder. If poured in at the beginning, some of it gets caught in clumps and no longer coats the strand evenly, exactly where you need protection.

The ETB Wax ProWarm Duo Set 2 x 100 ml wax heater has a heating base and two wax applicators. It keeps the wax at a constant temperature throughout the hair removal process. It comes ready to use, with the power cable included.

What it does for you

• Two waxes ready at the same time, for example, one for the body and one for delicate areas.
• The wax stays constantly warm, because the heating is even and stable.
• Work without interruptions, switching from one applicator to the other.
• Clean and modern design, which looks good even on a home table.
• Works both at home and in the salon, as recommended by ETB Wax.

How to use it at home

1. Place the base on a flat and stable surface and connect the cable to the socket.
2. Fill the applicators with the chosen wax and place them on the base.
3. Wait for the wax to heat up, following the instructions on its packaging.
4. Apply the wax in the direction of hair growth and remove it with hair removal strips.
5. Place the applicator back on the base between areas and unplug the device at the end.

For what type of work

For home hair removal if you use two waxes, and for small salons with daily work. If you want to keep three waxes warm, choose ProWarm Trio. If you remove hair infrequently and with a single wax, the mono heater is more practical. The set is not designed for heated pearl wax in a container.

Specifications

What else you need

• Pink roll-on wax 100 ml
• Green roll-on wax 100 ml
• Hair removal roll 90 m
• Post-hair removal gel with camphor and menthol
• Talc powder for hair removal

ProBeauty tip. Turn on the set before preparing your skin. While you shower, dry off, and apply the powder, the wax heats up, so you don't have to wait by the device.

Wahl A.Lign is a compact and lightweight cordless trimmer with a narrow T-blade that lets you see the line. It can be adjusted to zero for very short cuts on the face, neck, and around the ears.

What it does for you

• See what you cut: the 32 mm thin and narrow T-blade is designed for visibility in tight areas.
• Very short and even lines, thanks to the zero-gap adjustment.
• Work for up to 3 hours cordlessly, after 60 minutes of charging.
• Always know how much battery you have left: the LED indicator shows the battery level.
• Relaxed hand even after many passes: it weighs 130 g and is balanced for all-day use.

How to use it at home

1. Charge it with the cable included in the box until the battery is full.
2. With the trimmer turned off, put a drop of oil on the blade.
3. For trimming, work without a guard, on dry hair, with short passes, starting from the neck and temples.
4. For a short and even beard, attach one of the guide combs: 1.5, 3, or 4.5 mm.
5. At the end, clean the hair with the brush, apply oil, and put on the protective cap.

For what type of work

For details in hard-to-reach areas: the beard line, the neck contour, the temples, and around the ears. To shorten the entire haircut, you need a hair clipper.

Specifications

What else you need

• Wahl oil for blades
• Wahl Blade Ice spray for cooling the blade
• Wahl Power Station charging station
• Wahl haircutting cape
• Wahl brush for fading

ProBeauty tip. The narrow blade easily fits into the corner between the ear and the temple. Work there with the tip of the blade and gently stretch the skin with the other hand, so the line comes out straight.

Ajmal Hair Mist Violet Musc 100ml

Steeped in the romance of violet, this creation is dreamy, delicate, and floral, infused with voluptuous notes. Reminiscent of a fresh summer garden, this fragrance is as sensitive as it is bold.

Ajmal Violet Musc Eau de Parfum unveils a delicate and dreamy aroma, a true infusion of floral elements and voluptuous notes like jasmine and lily of the valley, intertwined with musk essences and centered, of course, on violet extracts. A bold aroma, evocative of a flower-filled garden, Violet Musc expresses elegant romance. Violet Musc, an elegant, fresh, and alluring fragrance that will captivate you instantly.

The House of Ajmal, in its over 60 years of perfume creation, has mastered this art, carving a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating oriental fragrances available. Ajmal perfumes are crafted on a base of essential oils, which, unlike those with alcohol, do not dry or irritate the skin, with the scent lasting all day. If you desire a captivating experience that brings to the forefront the beauty of the Middle East, then Ajmal perfumes are for you! 

Launch year: 2015

Gender: Unisex

Scent: Amber, floral

Top notes: Musk, Saffron

Middle notes: Violets, Jasmine, Lily of the Valley, Musk, Ylang Ylang

Base notes: Ambergris, Cedar, Cashmeran, Musk, Patchouli, Sandalwood, Vanilla

Seasonality: Spring/Summer/Autumn/Winter

Country of origin: United Arab Emirates

Fragrance type: Eau de parfum

Volume (MILILITERS): 100 ml

Day/Night: Day/Night

Wella Professionals Invigo Blonde Recharge Cool Violet Conditioner 200 ml is the cool blonde conditioner from the Invigo Blonde Recharge range. Violet pigments neutralize yellow and brassy tones, while the nourishing formula leaves hair silky. It has a delicate floral fragrance.

What it does for you

• Blonde without yellow tones, thanks to violet pigments.
• Cool tones are refreshed and regain their radiance.
• Silky, soft hair, thanks to the nourishing formula.
• Adjustable effect depending on the leave-in time.
• Vegan formula, with vitamin E.

How to use it at home

1. Wash your hair with Invigo Blonde Recharge Cool shampoo.
2. Distribute the conditioner evenly through clean, wet hair.
3. Leave it on for 3–5 minutes, depending on how intense you want the effect to be.
4. Rinse thoroughly.

For what hair type

For natural, dyed, or highlighted blonde hair in cool tones, and for grey hair that has yellowed. It changes the tone of golden or warm blonde, so it is not for you if you want a warm shade. It has no visible effect on dark hair.

Active ingredients

• Violet pigments: neutralize yellow and brassy tones in blonde hair.
• Vitamin E: part of the formula that refreshes the color and nourishes the hair strand.

What else you need

• Invigo Blonde Recharge Cool Violet Shampoo
• Blondor Seal & Care Post-Bleaching Treatment
• Invigo Brilliance Mask for Color-Treated Hair

ProBeauty Tip. The first time, leave the conditioner on for only 3 minutes and check the result in daylight, not in the bathroom. On bleached and porous blonde hair, the pigment takes quickly, so gradually increase the time from one wash to the next.

For a perfect balance between hydrating the lengths and regulating excess scalp sebum, discover Kérastase Specifique Masque Rehydratant. Its lightweight gel texture refreshes and regenerates hair, giving it suppleness and shine.

Benefits of the Rehydratant Mask

• Intensely hydrates dry lengths

• Detangles hair and facilitates combing

• Provides shine and softness

• Restores hair quality, making it healthier and more supple

Key Ingredients for Perfect Hydration

• Amino Acids – Regulate excess sebum and rebalance hydration

• Active hydrating complex – Penetrates deep into the hair fiber for intense care

How to Use Kérastase Specifique Masque Rehydratant?

1. Apply to washed and towel-dried hair.

2. Gently massage, distributing the product evenly through lengths and ends.

3. Leave on for 5 minutes.

4. Emulsify with a little water and rinse thoroughly.

For optimal results, use in conjunction with Bain Divalent shampoo for scalp cleansing and Argile Equilibrante for deep detoxification once a week.

Care for your hair with Kérastase Specifique Masque Rehydratant! Shop now for balanced, healthy, and radiant hair!

The Schwarzkopf Professional Dye Mixing Bowl is the bowl in which you mix the dye with the developer before application. It has a non-slip base to keep it in place on any surface, and a clip to note the shade. It is made from recycled polypropylene.

What it does for you

• Stays stable on the table thanks to the non-slip base, even when you mix vigorously.
• You always know what you have prepared: clip the shade label in place.
• Mixes evenly until you have a cream without streaks of developer.
• You have the product at hand throughout the application, with the brush in it.
• You reuse it for every coloring, after washing it.

How to use it at home

1. Place the bowl on a flat surface, next to you.
2. Put the dye in it, then the developer in the ratio required by the product; for Igora Royal, the manual gives 1:1.
3. Mix with the brush or a whisk until you obtain a homogeneous cream.
4. Apply the mixture immediately, in sections.
5. At the end, wash it with warm water and detergent, rinse it, dry it with a cloth and keep it dry.

For what type of work

For any product that is prepared before application: permanent dye, demi-permanent, toner or bleach. It is a basic accessory if you do your roots yourself. Do not use it for food or for other cosmetic products.

What else you need

• Classic dyeing brush
• Stainless steel whisk for mixing dye
• Digital scale for dosing
• Igora Royal permanent dye 60 ml
• Igora Royal 6% 20 vol developer

ProBeauty tip. Place the bowl on the scale and zero the scale before each product. The ratio comes out exact, and next month's color comes out the same as this one.

Silky Extra Strong Hair Gel 200ml

Shapes and adds shine. Ideal for a hairstyle with a strong character. It can be applied to dry or wet hair, and you can achieve a stronger or lighter hold as desired.

The Wahl 5 Star Cordless Senior is a cordless hair clipper with a metal lower housing, a powerful DC motor, and a precision chrome blade. It is designed for fast skin fades. It is for those who frequently perform short fades and want a clipper with a substantial feel in the hand.

What it does for you

• Cuts quickly through thick hair: the 7000 rpm DC motor gives the blade high speed.
• Cuts close to the skin: the thin blade has a flat base for precision fades.
• Adjust the taper with your finger: the lever changes the length between 0.5 and 1.2 mm without changing the blade.
• Better control: the lower part of the housing is made of aluminum, giving it a balanced weight.
• Work cordlessly for 80 minutes with a lithium-ion battery with no memory effect.

How to use it at home

1. Charge it fully before first use, with the clipper turned off.
2. Put a few drops of oil on the blade.
3. Attach the guide comb with the clipper turned off.
4. Cut against the direction of hair growth. Use the lever to create the fade transitions.
5. Work the area near the skin without a comb, with the lever closed.
6. Finally, clean the hair with the brush and oil the blade again.

For what type of haircut

Wahl designed it for quick cuts and skin fades. The combs in the box are short, up to 4.5 mm. For cutting longer hair, you will need an additional Premium comb set.

Specifications

What else you need

• Replacement Standard Taper Blade
• Wahl Premium Set of 10 Guide Combs
• Wahl Power Station Charging Station for 3 Devices
• Wahl Blade Oil
• Wahl Blade Ice Spray for Cooling Blades
• Wahl Barber Cutting Cape

ProBeauty Tip. The aluminum lower part gives the Cordless Senior its weight. Hold it relaxed, with your thumb on the lever, and let it glide over the skin for fades without pressing.

Say goodbye to dry, dull, and lifeless hair with the new Matrix Food For Soft, the professional shampoo that instantly transforms your hair's texture and hydration! Created specifically for all dry hair types and textures, including color-treated hair, this revolutionary shampoo is infused with Avocado Oil rich in essential fatty acids and Hyaluronic Acid, the miracle ingredient known for its ability to retain up to 1000x its weight in water.

Its creamy texture gently but effectively cleanses, removing impurities and excess sebum without compromising the scalp's natural balance. Each application offers a luxurious sensory experience, enveloping strands in deep hydration and leaving hair soft, supple, and incredibly silky.

💧 Visible results:

• 7x more hydration for up to 72 hours*

• 5x more softness and elasticity

• Revitalized, smooth, and vibrant hair

🌿 What makes it special:

• Professional, gentle formula

• With Hyaluronic Acid – for intense hydration and repair

• With Avocado Oil – for shine, suppleness, and protection

• Ideal for natural or color-treated hair

• Suitable for frequent use

✨ How to use:
Apply a coin-sized amount of shampoo to wet hair. Massage until a rich lather forms, then rinse thoroughly. For optimal results, use in combination with the conditioner or mask and oil from the Food For Soft range.

*Instrumental test: full system (shampoo, conditioner or mask + oil) vs. non-conditioning shampoo.

💖 Transform your hair care routine into a moment of pure indulgence – with Matrix Food For Soft, your hair will look and feel fabulous every day!

Kallos LAB 35 Protecting Serum is a serum for ends that makes the hair surface silky, smooth, and shiny. It cares for damaged ends. The light texture absorbs immediately and leaves no oily feeling.

What it does for you

• Smoother and silkier ends.
• Shine on lengths.
• Absorbs immediately, without a greasy feeling.
• More elastic and stronger hair, with the Keratrix formula.

How to use it at home

1. Start with dry or damp hair.
2. Pump 2-3 doses into the palm of your hand.
3. Gently massage the serum into the ends.
4. Do not rinse.
5. Style as usual.

For what type of hair

For dry, brittle, and split ends. It is also suitable for long hair that dries out at the ends. It does not help already split ends to stick back together: only a haircut can fix those. On very fine hair, start with a single pump. The serum is also suitable for dyed hair or hair frequently styled with a flat iron, where the ends dry out faster.

Active ingredients

• Keratrix Formula: forms a protective layer on the hair strand.
• Provitamin B5: moisturizes the ends.
• Red clover extract and corn starch: part of the LAB 35 complex.

What else you need

• Kallos LAB 35 Signature Shampoo for dry hair
• Kallos LAB 35 Signature Conditioner
• Kallos LAB 35 Sulfate-Free Shampoo

ProBeauty Tip. Apply the serum to dry hair between washes, only on the ends. The ends look cared for without washing your hair.

Fortifying shampoo, an adjuvant for preventing and treating hair loss.

Enriched with Tuscan grape extract (Vitis Vinifera), glycolic extract of rosemary and nettle, along with hydrolyzed wheat and soy proteins that prevent and treat hair loss. Effectively cleans hair and scalp, revitalizing and stimulating hair growth.

Features:

-Revitalizing shampoo

-Suitable for hair prone to shedding

-Natural extracts

-Effectively cleans hair and scalp

How to use: Apply to pre-moistened hair. Gently massage until a dense lather forms, leave on for 1-2 minutes, then rinse thoroughly. Repeat this step, then follow with conditioner/treatment suitable for your hair.

Italwax Top Line Elastic Wax Beads Pink is a glossy, semi-creamy pink synthetic wax from the Top Line range for sensitive skin. Italwax recommends it especially for the face: it removes thick hair from the first application and is gentle on the skin. It is used at 38°C and does not require strips.

What it does for you

• Removes thick hair from the first application, according to Italwax, without having to work over the same area repeatedly.
• Gentle on facial skin, as it is synthetic and contains no pine resin or fragrance.
• Grips the hair well, while its warmth softens the skin, allowing the hair to be removed easily.
• Low working temperature of 38°C, suitable for delicate areas.
• Also suitable for large areas, such as the legs and arms, according to the manufacturer.

How to use it at home

1. Heat the wax to 38°C.
2. Cleanse the skin with a pre-epilation foam or lotion and apply a little talcum powder.
3. Spread the wax with a spatula in any direction, regardless of the direction of hair growth, leaving a small border to grip.
4. Press the spatula firmly so that all the hair is covered by the wax.
5. When it no longer feels sticky to the touch, stretch the skin and pull the wax off quickly, parallel to the skin.
6. Soothe the skin with an after-epilation lotion.

Suitable skin types and areas

Suitable for sensitive or allergy-prone skin, especially on the face, but also for the underarms and bikini area. It can be used on large areas, although Emerald is more economical for the legs. For normal skin, Italwax offers the Classic range.

Active ingredients

• Synthetic base, without pine resin: Italwax makes Top Line wax from synthetic polymers (hydrogenated polycyclopentadiene), without the pine resin that can irritate allergy-prone skin.

Specifications

What else you need

• Wax heater with 800 ml container
• Wooden wax spatulas
• Italwax Top Line pre-epilation foam with lime
• Italwax talcum powder, small size
• Italwax after-epilation lotion with allantoïn

ProBeauty tip. When working on the chin and jawline, use strips no wider than a finger. The skin in this area moves a lot, and a short strip makes it easier to keep taut when pulling the wax off.

The ETB Hair silicone tinting brush has a silicone head instead of bristles. You use it to apply dye or bleach to the hair, and after tinting, you wash it quickly because the product does not get trapped between the strands. It is an alternative to a classic brush, ideal for anyone who wants an easy-to-clean tool.

What it does for you

• Easy to clean: dye does not get trapped between bristles because it has none.
• Spreads product over a surface, useful for applying to wider sections.
• Does not lose bristles in the dye, as can happen with a worn brush.
• Can be used for both dye and bleach, with the same technique as a classic brush.

How to use it at home

1. Mix the product in a bowl according to the dye or bleach instructions.
2. Take a small amount on the silicone head.
3. Spread the mixture over the section, pressing gently so it penetrates between the strands.
4. After tinting, rinse the brush under warm water and wipe it with a paper towel.

What it is best for

For tinting and bleaching, at home or in the salon, especially if you prefer working on wide sections. For fine root touch-ups along the part, a classic bristle brush gives you more control. If this is your first brush, start with a classic one and get this as your second tool.

What else you need

• ETB Hair Colorverse Hair Dye
• ETB Hair Bright Blonde Blue Plex 8 Bleaching Powder
• White 350 ml Dye Bowl
• Black Nitrile Gloves M, 100 pcs
• ETB Hair Tinting Brush

ProBeauty Tip. Silicone is more slippery than bristles. Take less product on the brush than you are used to and add more as needed to prevent dye from running down your forehead.

Nook Artisan Puff Foam 250ml is an ideal foam for voluminous hairstyles, enriched with wheat germ proteins (Voluminis Complex) and flaxseed extract. Designed to provide support, flexibility, and hold to the hairstyle, this foam makes hair shine without weighing it down.

Key Features:

Volumizing Foam: Specially designed to add volume to the hair, giving it a full and airy shape.
Voluminis Complex: Enriched with wheat germ proteins to provide optimal support for the desired hairstyle.
Flaxseed Extract: Helps maintain the hairstyle, giving it flexibility and hold.
Shine Without Weighing Down: Makes hair shiny without weighing it down or making it greasy, providing a natural look.
Versatile Use: Can be applied to freshly washed and damp hair or to dry hair for styling control.

How to Use:

1. On Freshly Washed and Damp Hair: Apply 3-4 pumps of foam to freshly washed and damp hair.
2. Comb and Style: Comb the hair for an even distribution of the product and style it as desired.
3. For Styling Control: To control and set the hairstyle, apply the foam to dry hair.

Olivia Garden Expert Ceramic+Ion Thermal Brush 35 Pink

The Olivia Garden Expert Ceramic+Ion Thermal Pink 35mm hair brush makes the stylist's job easier by reducing drying time by 25%. The ceramic brush helps distribute heat evenly through Tourmaline-Ion technology, reduces hair static, and adds extra shine to the hair. The cuticles are sealed, and the hair does not dehydrate but becomes healthier and shinier. It has anti-static, ion-infused bristles and features an ergonomic handle with a retractable sectioning pick. It is a very lightweight brush for ergonomic and relaxing styling.

Puring Hydrargan Hydrating Shampoo and Conditioner with Argan Oil 10ml+10ml

Shampoo: Hydrating shampoo enriched with argan oil and flaxseed oil for normal or dry hair.

It hydrates and adds shine without weighing down the hair structure. Its delicate and balanced cleansing action makes it ideal for daily use. It gives vitality to the hair and makes it silky with regular use. It regenerates and protects against free radicals, providing hydration to dehydrated and dry scalp.

Features:

-deeply hydrates hair and scalp

-suitable for normal and dry hair

-adds shine

-ideal for daily use

-gives vitality

-hair becomes silky

-regenerates

How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse thoroughly with plenty of water. Repeat this step if necessary, then apply a suitable conditioner/treatment for your hair.

Conditioner: Hydrating conditioner enriched with argan oil and flaxseed oil for normal or dry hair.

It hydrates and adds shine without weighing down the hair structure. Its delicate and balanced action makes it ideal for daily use. It gives vitality to the hair and makes it silky with regular use. It regenerates and protects against free radicals, providing hydration to dehydrated and dry hair.

Features:

-deeply hydrates hair

-suitable for normal and dry hair

-adds shine

-ideal for daily use

-gives vitality

-hair becomes silky

-regenerates

How to use: Apply a sufficient amount to wet hair, after shampooing, focusing on lengths and ends. Leave on for a few minutes, then rinse thoroughly with plenty of water and dry your hair as usual.

Discover the secret to impressively voluminous hair with Schwarzkopf Professional BC Bonacure Clean Performance Volume Boost Shampoo. Created especially for fine hair, this shampoo transforms every wash into a revitalizing experience, effectively eliminating scalp sebum and residues that can weigh hair down.

Features

Bonacure Volume Boost Professional Shampoo comes with a series of essential features for optimal fine hair care:

• Gentle Cleansing: Its lightweight formula gently cleanses fine hair, providing volume from the very first wash.
• Improved Hair Structure: Thanks to creatine, the shampoo improves the internal hair structure, giving it a more voluminous look in the long term.
• Anti-Frizz Protection: Hair remains protected from frizz effects, staying manageable and easy to style.

Ingredients

Formulated with high-quality ingredients, the volume shampoo guarantees complete care for fine hair:

• Vegan Keratin: Revitalizes the internal hair structure, providing elasticity and strengthening.
• Cell Equalizer Technology: Gives hair a revitalized surface, shine, and a healthy look, improving elasticity.
• Creatine: Nourishes the hair and provides the necessary energy to support lasting volume.
• Care Polymers: Protect hair from static electricity.

Schwarzkopf Professional BC Bonacure Clean Performance Volume Boost Shampoo is a 100% vegan product, free from sulfates, silicones, mineral oils, microplastics, and artificial colorants, packaged in 97% recycled plastic containers.

How to Apply

Use the professional shampoo for fine hair as follows for best results:

1. Apply shampoo to wet hair.
2. Lather well, leave on for 1 or 2 minutes to allow the ingredients to penetrate and strengthen the hair fiber.
3. Rinse thoroughly. Repeat the shampooing step for a deep scalp cleanse.
4. Continue your hair care routine by applying Volume Boost conditioner.

Regular use of Schwarzkopf Professional BC Bonacure Volume Boost Shampoo ensures voluminous, healthy-looking hair protected from external aggressions, making it the perfect choice for those who want to maximize their volume without compromising hair health.

Puring Tutto Violet Bleaching Powder

Discover the new Puring Tutto Violet Bleaching Powder, an advanced product that transforms the hair bleaching process. With its innovative formula and special "Plex" system, this powder protects hair during bleaching, leaving it radiant and healthy. It allows for up to 9 levels of lift, while reducing the risk of unwanted yellowing.

Key Features:

• Violet color: Neutralizes unwanted tones.
• Top-level performance: Up to 9 levels of lift.
• Special "Plex" formula: Protects hair during the process.
• Minimizes unwanted yellowing: Delivers clear and pure results.

How to use:

1. Wear protective gloves.
2. Mix with TUTTOCOLORS developer 10 vol (3%), 20 vol (6%), 30 vol (9%) or 40 vol (12%) in a 1:2 ratio (30g bleaching powder + 60g developer, depending on the technique and hair type).
3. The maximum processing time is 35 minutes, depending on the hair type and desired lift.
4. After processing, wash hair with shampoo and continue with the application of specific dye or treatment.

Schwarzkopf Professional Hair Clips, 10 pcs. is a set of clips that holds your hair aside while you work on a section. Use them for dyeing, cutting, or styling. Wash them after use and reuse them.

What they do for you

• Work on one section at a time, with the rest of your hair held aside.
• No more mixing dyed and undyed strands.
• Keep your hands free for the brush and bowl.
• Enough for the whole head: the set contains 10 pieces.

How to use them at home

1. Comb your hair and divide it into four: one part from your forehead to the nape of your neck and another from one ear to the other.
2. Gently twist each section and secure it with a clip.
3. Unclip one section at a time and work on it from bottom to top.
4. Secure the finished strands back in place, away from the unworked hair.
5. Finally, remove the hair from the clips, wash them with warm water and detergent, and dry them.

For what type of work

For dyeing roots, sectioning bleach, cutting, or brushing out styles. They are especially useful for long, thick hair, where sections can easily get mixed up. The brand does not publish the size of the clips; on very thick hair, you may be able to secure less hair with each clip.

What else you need

• Sectioning clips, 10 pcs.
• Dyeing brush with comb
• Schwarzkopf Professional cutting cape
• Continuous-spray water bottle
• Schwarzkopf Professional dye bowl

ProBeauty tip. Secure the top sections before you start at the nape of your neck. Dye the hardest-to-see area while you are still rested and have plenty of patience.

Schwarzkopf Professional Bonacure Color Freeze Shampoo 250 ml is the Clean Performance generation shampoo from the Color Freeze line. It gently cleanses color-treated and highlighted hair and brings it to the optimal pH of 4.5, so the shade does not fade quickly. It is suitable for both color-treated hair and at-home washing.

What it does for you

• Gently cleanses color-treated hair without drying it out.
• Color that fades more slowly, thanks to pH 4.5 technology.
• Protection for the hair fiber, inside and on the surface.
• No SLS/SLES sulfates, no silicones, and no artificial colorants.
• Vegan formula, without ingredients of animal origin.

How to use it at home

1. Apply approximately 7 g of shampoo to wet hair.
2. Gently massage the scalp and let the foam run through the lengths.
3. After 1–2 minutes, rinse very thoroughly.
4. Follow with a Color Freeze conditioner or mask.

For what type of hair

For color-treated and highlighted hair that quickly loses its color shine. If you want to neutralize yellow tones in blonde or white hair, choose the Silver shampoo. The 250 ml bottle is great to try or to take on trips.

Active ingredients

• pH 4.5 Balancer Technology: brings the hair fiber to the optimal pH of 4.5, tightens the internal structure, and keeps color pigments locked inside the fiber.
• Vegan keratin: fills damaged areas inside the hair fiber and restores its strength and elasticity.
• Cell Equalizer Technology: seals the surface of the hair fiber, so that water and the dryer no longer wash out the color.

What else you need

• Color Freeze pH 4.5 Conditioner
• Color Freeze Mask for Color-Treated Hair
• Color Freeze Leave-In Conditioner Spray

ProBeauty Tip. If you have long hair, wash twice with small amounts instead of once with a lot of product. The first wash removes residue, the second cleanses the scalp and lathers more easily.

Nook Professional Medium Black Hair Dye Brush – Precision and Efficiency in Hair Coloring

The Nook Professional Medium Black Hair Dye Brush is an essential tool for hair salons, offering precision and comfort in applying hair dye. Designed to facilitate even product distribution, this brush is suitable for all coloring techniques. With an ergonomic design and quality materials, the brush is ideal for professionals who want impeccable results.

Why use the Nook Professional Medium Black Hair Dye Brush

This brush offers control and accuracy in dye application, saving time and ensuring even hair coverage. It is suitable for both hair salons and personal use, guaranteeing a professional result every time.

Key benefits

• Even dye distribution for an impeccable result
• Ergonomic design for comfort and ease of use
• Suitable for all coloring techniques, including balayage and full color
• Resistant and durable materials for long-term use
• Medium size ensures precision and flexibility in application

How to use

• Prepare the dye according to the manufacturer's instructions
• Dip the brush in the dye and apply evenly to the hair, section by section
• Use the brush to create precise techniques, such as balayage or highlighting
• Clean the brush immediately after use to maintain optimal durability and performance
• Store the brush in a dry and clean place for future use

With the Nook Professional Medium Black Hair Dye Brush, achieve professional results and ensure that every application is perfect, regardless of the chosen technique!

Nook Difference Hair Care Energizing Super Active Intense Tonic 100ml is an intense tonic that counteracts hair loss. Formulated to revitalize hair and restore the hair fiber's structure from root to tip, this tonic inhibits excessive sebum formation while maintaining balance and protecting the scalp.

Key Features:

Counteracts Hair Loss: Developed to counteract hair loss and support healthy hair regrowth.
Revitalizes and Restores: Revitalizes hair and restores the hair fiber's structure along its entire length.
Inhibits Excess Sebum Formation: Helps control sebum levels, preventing excessive oil formation on the scalp.
Scalp Balance and Protection: Maintains a healthy balance on the scalp and provides protection against damaging factors.

How to Use:

1. Spray on Scalp: Spray the tonic onto the scalp.
2. Circular Massage: Massage the tonic in a circular motion to improve blood circulation and product absorption.
3. No Rinse: No rinsing required.

Nook Magic Arganoil Blonde Story Illuminating Serum 100 ml (Illuminating Serum) is a leave-in serum for blonde, bleached, or highlighted hair. It gives intense shine and a silky feel, eliminates frizz, and prevents split ends. The brand also recommends it for white or grey hair.

What it does for you

• Intense shine and hair that feels silky to the touch.
• No frizz or split ends: the brand says it prevents them from forming.
• Protection against free radicals and mechanical and environmental stress.
• Hydrates blonde hair and helps tone down yellow tones.
• Non-greasy; vegan formula, sulfate-free, paraffin-free, and MEA-free.

How to use it at home

1. Place a few drops in the palm of your hand.
2. Gently rub your palms together.
3. Run your hands through dry or wet hair, starting with the ends.
4. Do not rinse; style as usual.

For what type of hair

For natural or bleached blonde, highlights, and white or grey hair. For very fine hair, start with a single drop, only on the ends.

Active ingredients

• Argan oil: from organic farming, with illuminating properties.
• Coconut oil: from organic farming, nourishes and seals the hair strand without making it greasy.

What else you need

• Blonde Story Illuminating Shampoo
• Blonde Story Illuminating Conditioner
• Blonde Story Bi-phase Leave-in Conditioner
• No Yellow Purple Shampoo

ProBeauty Tip. Apply one drop to wet hair before drying and another to the ends at the end, on dry hair. The brand recommends it for both situations, so the shine lasts without weighing the hair down.

Kérastase Chroma Absolu Sérum Chroma Thermique Heat-Protecting Serum 150 ml is the leave-in heat serum from the Chroma Absolu range. It is universal, for any sensitized or damaged hair, and helps preserve color. The white and fluid texture coats the hair and protects it from heat, humidity, UV, and oxidative stress.

What it does for you

• Heat protection up to 230°C before blow-drying, flat ironing, or curling.
• Instantly hydrated and velvety hair, with reduced porosity.
• Less frizz, with protection against humidity in the air.
• Anti-static, for smooth hair.
• Antioxidants that help protect color from oxidative stress and UV rays.

How to use it at home

1. On washed and towel-dried hair, apply 2–4 pumps, depending on the length and thickness of the hair.
2. Spread the serum towards the ends, then comb through to distribute evenly.
3. Blow-dry or let the hair air-dry, then style.
4. On dry hair, apply a little serum to tame frizz and add shine.

For what type of hair

For colored hair, but also for any sensitized hair that you frequently dry or style with heat. For very fine hair, use only 2 pumps. For bleached blonde hair, the right range is Blond Absolu.

Active ingredients

• Amino acid: penetrates the hair fiber and increases its strength and resistance.
• Centella asiatica: a plant long used in skincare, known for its fiber-caring and repairing properties.
• Lactic acid: completes the formula that helps preserve color.

What else you need

• Kérastase Bain Chroma Respect Shampoo
• Kérastase Fondant Cica Chroma Conditioner
• Kérastase Soin Acide Chroma Gloss Treatment
• Kérastase L'Huile Chroma Éclat Oil

ProBeauty Tip. On colored hair, heat and the sun remove color faster than water. Apply the serum every time before blow-drying, even if you do not use a flat iron, and set the blow dryer to a medium heat setting.

L'Oréal Professionnel Homme Poker Paste Hair Paste 75 ml is a styling paste from the Homme line, with maximum hold and a matte finish. The formula can be restyled, so you can redo your hairstyle throughout the day. Today L'Oréal sells the same product code under the name Tecni.Art Fix Paste.

What it does for you

• Maximum hold, which lasts all day.
• Matte finish, without shine, for a natural and textured look.
• Restyling throughout the day: reactivate it with your fingers.
• Short and structured hairstyles, defined section by section.

How to use it at home

1. Start with dry hair: that is what L'Oréal recommends.
2. Take a small amount of paste and warm it up by rubbing it between your palms.
3. Apply it to all the hair or just to the sections you want to define.
4. Shape the ends with your fingers for texture.
5. Throughout the day, restyle with your fingers if the shape has fallen.

For what type of hair

For any type of hair, best suited for short haircuts and structured hairstyles. On long hair use very little, only for texture on the ends. It is not suitable if you want shiny hair.

Active ingredients

• Very resistant resins: they give very strong hold and maintain texture.

What else you need

• Super Dust Powder, volume and grip
• Fix Max Gel, shiny hold
• Infinium Pure Extra Strong Hairspray
• Absolut Repair Molecular Shampoo

The ProBeauty tip. On short hair, first put a little Super Dust powder at the root. Then fix only the ends with Poker Paste, for a textured look.

L'Oréal Professionnel Vitamino Color Spectrum Hair Mask 250 ml is the rinse-out mask from the Série Expert Vitamino Color Spectrum range. Rich and creamy, it is specially designed for thick, color-treated hair. The formula with ferulic acid and citric acid helps keep color pigments inside the hair fiber. The mask won the Victoires de la Beauté 2025-2026 award in the Top Innovation category.

What it does for you

• Intensely hydrates the hair fiber and leaves hair stronger and smoother.
• Instant mirror shine, plus long-lasting hydration and softness.
• Keeps color intense and neutralizes unwanted tones.
• Creamy texture that spreads evenly throughout the hair.

How to use it at home

1. After using Vitamino Color Spectrum shampoo, divide wet hair into 2 sections.
2. Apply the mask to the lengths and ends and distribute evenly.
3. Massage and detangle the hair with your fingers.
4. Leave on for 3–5 minutes, then rinse thoroughly.
5. Finish with Vitamino Color Spectrum Glass Shine serum.

For what hair type

For color-treated hair, especially thick hair that needs hydration and smoothing. If you have fine hair, Vitamino Color Spectrum conditioner is the lighter option and won't weigh it down. The mask does not neutralize blonde brassiness: for that, there is Purple shampoo.

Active ingredients

• Ferulic acid: the key ingredient in the Vitamino Color Spectrum range, which helps keep color intense from day one.
• Citric acid: works together with ferulic acid and helps lock color molecules inside the hair fiber.

What else you need

• Vitamino Color Spectrum sulfate-free shampoo
• Vitamino Color Spectrum Glass Shine serum
• Vitamino Color Spectrum conditioner 200 ml
• Vitamino Color Spectrum shampoo, mask and serum set

ProBeauty tip. If your hair is more demanding, add the mask once a week to your routine for extra smoothness. For other washes, the Spectrum conditioner is enough.

Kallos Vegan Soul Nourishing is a mask for dry and tired hair, with plant proteins, algae extract and avocado, macadamia and argan oils. The vitamin-rich formula deeply hydrates and nourishes dry and weakened strands. It helps hair retain its elasticity and natural shine.

What it does for you

• Deeply hydrates dry hair.
• Nourishes weakened strands.
• Strengthens the hair strand with plant proteins.
• Retains elasticity and shine.
• 100% vegan and cruelty-free, as stated on the label.

How to use it at home

1. Wash your hair with shampoo.
2. Towel-dry your hair.
3. Apply the mask to the lengths and ends.
4. Leave it on for 5 minutes.
5. Rinse thoroughly with water.

For what hair type

For dry, tired and weakened hair, for example after summer, dyeing, or frequent use of hot air. It is also suitable if you want a vegan routine. On fine hair, use a small amount of product or choose the Volumizing version. The 1000 ml jar lasts for many applications.

Active ingredients

• Plant proteins from wheat: strengthen the hair strand.
• Algae extracts: hydrate dry hair.
• Avocado, macadamia and argan oils: nourish the lengths.
• Vitamins (B3, B5, B6, E): care for the hair strand.

What else you need

• Kallos Vegan Soul Shampoo
• Kallos Vegan Soul Volumizing Mask for fine hair
• Kallos KJMN Serum for dry ends

ProBeauty tip. On very dry hair, apply the mask to well-squeezed hair, not dripping wet. Excess water dilutes it and less product reaches the hair strand.

💨 Professional power in an ultra-light design! The GA.MA iQ2 Perfetto 2.0 is the ideal choice for demanding stylists and those who want salon performance at home. At just 294 grams, it's the lightest professional hair dryer in the world, yet with an explosive power of 2000W and a rotation speed of up to 120,000 rpm thanks to the TURBO function, it dries your hair quickly and carefully.

🌬️ Venturi Effect – Double airflow, without additional energy consumption. Airflow power is naturally amplified, reducing drying time by up to 30%!

🧠 Smart Auto-Clean & Magnet Filter – The dryer cleans itself! The exclusive Intelligent Auto-Clean technology automatically reverses the motor direction to clean the washable, magnetic, and micro-perforated filters, extending the device's lifespan and keeping it at maximum performance.

🌿 Oxy Active Technology – Healthier, shinier hair and more durable colors! Through active oxygen infusion, hair is protected from damage, more hydrated, and less frizzy.

🛑 Smart Stand-By Mode – The dryer automatically turns off when placed on the Smart Pad stand, saving energy and providing comfort in use.

🧩 4 Professional Accessories Included:
• Diffuser – ideal for natural curls and definition
• 2 concentrators of different sizes – for control and precision in styling
• Star Nozzle – specially designed for fine hair and sensitive scalp

🔥 Smart functions for total performance:
• 3 speeds and 4 temperature settings – for all hair types
• Cool Shot function – sets the hairstyle for longer
• New attachment system – accessories stay perfectly fixed

🎯 Perfect for:
✔️ Fast and efficient drying
✔️ Fine or sensitive hair
✔️ Everyday hairstyles or advanced styling
✔️ Salon professionals or home users who don't compromise

💎 GA.MA iQ2 Perfetto 2.0 – performance, innovation, and elegance in one device!
Discover the future of styling with the smartest and lightest hair dryer ever created.

Londa Professional Men Solidify It Hair Gel 100 ml is the extreme-hold gel from the Londa Men range. It instantly provides maximum hold and shine for sculpted hairstyles and well-defined strands. It does not leave hair sticky and washes out easily.

What it does for you

• Maximum hold, instantly, for hairstyles that keep their shape.
• Shine: hair looks glossy and well-groomed.
• Styling freedom: sculpt, structure, or add texture to your hair.
• No sticky feeling on the hair.
• Easily removed by brushing and washing.

How to use it at home

1. Start with slightly damp or dry hair.
2. Take a small amount of gel in the palms of your hands.
3. Apply it to all your hair or just certain strands, depending on the desired hairstyle.
4. Style with your fingers or a comb.
5. Leave the hair to dry naturally without touching it again.

For what hair type

For any hair type, especially short hair when you want a precise hairstyle: slicked-back hair, a comb-over, or defined ends. It is not suitable if you want a natural, matte look or a hairstyle you want to change throughout the day. In that case, choose a paste.

Active ingredients

• 3D-Sculpt Micropolymers: Londa styling technology. The micropolymers coat the hair strands and give them volume, shape, or definition without leaving the hair weighed down and sticky.

What else you might need

• Change Over Paste, flexible hold
• Shift It Paste, matte finish
• Lock It Hairspray, extreme hold

ProBeauty Tip. For a glossy, "wet" effect, apply the gel to damp hair and let it dry on its own. For a more natural look, apply it to almost dry hair.

The Olivia Garden Essential Blowout Classic 55 mm is a lightweight heat brush with a ventilated, anti-static aluminum barrel. It is the brand's affordable range, designed for beginners but also used in salons. It dries quickly and adds volume without flyaways.

What it does for you

• Dries hair faster: the lightweight, ventilated aluminum barrel heats up with the air and speeds up drying.
• Less frizz: the anti-static coating keeps hair smooth and prevents static electricity.
• Volume at the roots and through the lengths, without flyaways.
• Does not overheat: the ventilated barrel protects both the hair and the barrel from excessive heat.
• Lightweight in the hand, so you won't get tired during a long blowout.

How to use it at home

1. Wash your hair, towel-dry it thoroughly, and spray on a heat protectant.
2. Air-dry it without a brush until it is no longer dripping.
3. Divide the hair into sections with clips, about the length of the barrel.
4. Place the brush under the section at the roots and gently pull it through to the ends while rotating it.
5. Hold the nozzle 1–2 cm away from the brush and blow along the barrel.
6. Finally, pull the hair through the bristles with the Olivia Garden Brush Cleaner.

For what hair type

For long hair. Olivia Garden says that 55 mm adds volume and shape without weighing the hair down. For very long or thick hair, choose 65 or 85 mm; for a bob, 35 or 45 mm.

Specifications

What else you need

• GA.MA Classic Hair Dryer
• Wella EIMI Thermal Image Heat Protectant Spray
• ETB Hair Sectioning Clips
• Olivia Garden Mini Brush Cleaner for Brushes
• Set of 5 Essential Blowout Classic Brushes with Case

ProBeauty Tip. On long hair, only brush the bottom half after air-drying the roots. You'll finish faster and the lengths will stay smooth.

ETB Eyes false lash groups L, 60 pcs, are the largest clusters in the ETB Eyes lash group series. Apply them among your lashes when you want a bold, deep look. The clusters are made of sterilized natural hair.

What they do for you

• Bold look, with the largest clusters in the series.
• Eyes that look more elongated, if you place the L clusters on the outer corner.
• 60 clusters in one box, enough for multiple applications.
• Apply them only where you want: on the outer corner for a subtle effect, or along the entire lash line.
• Easy to use at home, following the ETB guide, for a salon-quality result.
• Perfect for both day and evening makeup.

How to use them at home

1. Remove your makeup and leave your lashes clean and dry.
2. Grip a cluster at the base with tweezers.
3. Apply a drop of false lash adhesive to the base of the cluster.
4. Place the cluster among your lashes, as close to the root as possible.
5. Start from the outer corner and continue inward as often as you like.
6. When you want to remove them, gently peel them off with makeup remover without pulling on your lashes.

For what type of look

Size L is suitable if you have medium or long lashes and want a visible effect for the evening or a special event. On very short lashes, the large clusters may look like a step: combine them with M or place them only on the outer corner. Do not place them on the inner corner, where they may be uncomfortable. They are not salon extensions, strand by strand: you wear them for one day, then remove them.

What else you need

• False lash groups M, 60 pcs
• False lash groups S, 60 pcs
• False lash groups L without knot
• Black eyeliner
• Micellar water for makeup removal

ProBeauty tip. For a "cat eye" effect, place the L clusters only on the last third of the eyelid, towards the outer corner. Complete the rest of the lash line with mascara.

Schwarzkopf Professional Chroma ID Red Mask 300 ml is the bright red from the Color Play series in the Chroma ID range. A semi-permanent, pigment-rich coloring mask that you apply without an oxidant to bleached blonde hair. On its own, it gives a strong red; with Clear and Pink, peach and coral shades.

What it does for you

• Gives a bright red on very light blonde hair, whether on the whole head or in highlights.
• Turns pastel when you dilute it with Clear.
• Lasts up to 15 washes, so it is good for a seasonal change.
• Does not lighten the hair and does not stress it: it contains no oxidant.
• Leaves shine and soft hair, thanks to the conditioning formula.

How to use it at home

1. Wash your hair with shampoo and towel-dry it.
2. Put on gloves, use a cape, and protect the skin along the hairline.
3. Apply the mask pure or mixed, according to the recipe, with a brush.
4. Leave for 10 minutes. For a subtle red, 5 minutes; for an intense one, up to 20.
5. Rinse until the water runs clear.

For what hair type

For bleached hair or very light natural blonde. The Schwarzkopf chart gives an intense and ideal result on bases lighter than level 9, and a subtle one on level 9. If you have dark red dyed hair and just want to refresh it, choose 6-88 Ruby Red.

Active ingredients

• Fibrebond: strengthens the bonds in the hair fiber for smooth hair.
• Low Salt Technology: increases the available pigment for a vivid red.
• Panthenol: conditions and seals the cuticle.

What else you need

• Chroma ID Clear, for pastel shades
• Chroma ID Pink, for Soft Peach
• Chroma ID 9.5-4 Beige Sand, for Warm Chestnut
• Nitrile gloves, size M
• Mixing bowl
• Coloring brush

ProBeauty tip. On bleached blonde hair, a drop of Red changes the tone significantly. Schwarzkopf uses only 1 part Red to 20 parts 9.5-4 Beige Sand for the 8-68 Warm Chestnut recipe. Add the red gradually and mix well before applying.

✂️ Perfection with every cut – Discover the power of absolute control with Olivia Garden Silkcut 5.75 Matt Black Edition, the professional scissor designed for demanding hairstylists who want impeccable results, ultimate comfort, and top precision with every use.

🔪 Made from a special nickel-free steel alloy, hypoallergenic and ultra-resistant, these scissors offer a smooth and clean cut, effortlessly, ideal for advanced or classic cutting techniques.

🌟 Key features that make a difference:
• Ultra-sharp convex blade, hand-finished – for precise and smooth cuts, without tugging
• Ergonomic offset design – with a special thumb curve, reducing wrist tension
• Optimally positioned finger rest – offers stability and ease of handling
• Integrated silent ring – silent cutting for a relaxing work environment
• Adjustable finger rings – adaptable to every hand shape
• Spring and tension wheel adjustment – personalized precision for every stylist
• Elegant Matt Black color – a professional, sophisticated, and modern look

🖤 Its offset design offers a natural and relaxed hand position, minimizing fatigue and significantly improving comfort during long work sessions. Whether you're cutting straight, blending, or using advanced texturizing techniques, Silkcut is your reliable ally for spectacular results.

📐 Size: 5.75 inch – ideal for versatile cuts, on short, medium, or long hair
💼 Recommended for: barbers, professional hairstylists, top salons, and perfection enthusiasts in haircuts

🎯 Choose Olivia Garden Silkcut Matt Black Edition if you want a truly professional scissor – a perfect balance between precision, ergonomics, and absolute elegance. It will accompany you in every haircut with the same finesse and confidence!

Efficient detangling, natural shine, and effortless professional styling

The ETB Hair Paddle professional brush, size M, is the ideal choice for hairstylists and demanding users who desire smooth, disciplined, and visibly healthier hair. Designed for professional use and daily application, this brush combines the performance of 100% natural boar bristles with the efficiency of ionized nylon bristles, delivering impeccable results from the very first use.

The natural boar bristles evenly distribute the hair's natural oils, smooth the cuticle, and provide a healthy shine, while the antistatic nylon bristles gently detangle hair without pulling or static electricity. The result is softer, shinier, and easier-to-style hair, protected against breakage and damage.

The ergonomic design and lightweight construction ensure maximum comfort during use, reducing wrist strain, which is extremely important in professional salons. The brush's structure allows for optimal airflow, facilitating quick and even hair drying without overheating.

Key benefits for professionals:
• 100% boar bristles for natural shine and smoothness
• Ionized nylon bristles with antistatic effect for gentle detangling
• Reduces frizz and static electricity
• Ideal for natural, colored, fine, thick hair, or extensions
• Ultra-light and ergonomic design for extended use
• Suitable for daily styling and professional hairdressing

Specifications:
• Size: M
• Bristles: combination of 100% boar hair + ionized nylon
• Antistatic function
• Optimized airflow for quick drying

Choose the ETB Hair Professional Paddle Brush and give your hair gentle, efficient styling and visible results, worthy of a premium salon.

The Jaguar White Line Silver Ice 6.5-inch cutting scissors have a longer blade than the 5.5 and 6-inch sizes. They are a good choice when cutting longer lengths: straight ends, long bobs, and lines in medium and long hair. The rest is the same classic White Line scissors, with micro-serration on one blade.

What they do for you

• Long lines in a single cut: the 6.5-inch blade catches a wider lock.
• Straight line, without the hair slipping: one blade has fine micro-serration, which holds the hair on the cutting edge and does not let it slip.
• Clean cut: the flat cutting angle keeps the blades sharp.
• Familiar, balanced cutting feel: the classic handle has the rings placed symmetrically, one above the other.
• The scissors sit securely in the hand: the little finger rests on the detachable hook.
• Stay sharp for longer: SOLINOX58 stainless steel has a hardness of 58 HRC and is nickel-free, according to Jaguar.

How to use them at home

1. Comb wet or dry hair and divide it into horizontal sections, secured with clips.
2. Take down one thin section, comb it straight, and hold it taut between your fingers.
3. Cut with the full length of the blade, opening and closing the scissors completely.
4. Use the first section as a guide for the next ones and check the line after each.
5. After cutting, wipe the blades of hair and moisture, tighten the screw, and keep them closed in the case. Jaguar says that a drop of oil on the screw is enough when the movement seems dry.

For what type of hair and haircuts

For medium and long hair, for bobs, and for any haircuts with straight lines. They work on any hair type. For bangs, short nape, and contouring around the ears, the long blade is harder to maneuver: choose the 5.5-inch size for that.

Specifications

What else you need

• Jaguar Silver Ice 46 styling scissors, the same length
• Jaguar universal comb
• Pen-style scissors oil
• Scissors case
• Black cutting cape

ProBeauty tip. With a long blade, hold the lock parallel to the line you want and cut under your fingers, not over them. This way you can see exactly where the blade passes.

👁️ Discover the secret to impactful makeup with Topface Stylo Kajal, the ultra-pigmented eyeliner pencil that redefines your gaze with a precise, elegant, and irresistible line. Thanks to its velvety texture and intensely black formula, this kajal is the perfect choice for women who desire expressive, long-lasting, and uncompromising makeup.

✨ With a rich pigment content and a soft texture, the pencil applies easily even on sensitive eyelids, without pulling the skin. Its integrated thin brush allows for drawing a fine or bold line, depending on your preferences. Furthermore, the waterproof and transfer-resistant formula guarantees a flawless result that doesn't smudge, fade, or stain your eye area, regardless of external conditions.

Ophthalmologically tested, it is ideal for daily wear or sophisticated evening makeup.

💄 Key benefits:
• 🖤 Intense black pigments – for an intense and deep contour
• ✍️ Ultra-precise application – thin brush for defined lines
• 💧 Water and transfer resistance – makeup stays perfect for hours
• 🧴 Creamy texture – glides gently, without irritating eyelids
• 👁️ Ophthalmologically tested – suitable even for sensitive eyes

🧴 How to apply:
Apply a thin line on the upper or lower lash line, starting from the inner corner of the eye. You can intensify the line for a more dramatic look or gently smudge it for a smokey effect. Also recommended for the waterline.

🌟 Topface Stylo Kajal – the pencil that gives you control, intensity, and beauty in every stroke!
Ideal for makeup that lasts, attracts, and inspires.

🔖 #Topface#StyloKajal #LongLastingEyeliner #IntenseMakeup #PerfectEyeliner #EveningMakeup #Probeauty

💋 Redefine your lips with Topface Extreme Matte Instyle, the liquid lipstick that perfectly combines vibrant color with an ultra-matte finish and an unparalleled feeling of comfort. Ideal for women who want a sophisticated and impeccable look all day long, this lipstick offers full coverage in a single application and a velvety effect that lasts up to 12 hours, without drying out the lips.

✨ Its innovative formula is enriched with Macadamia oil and Vitamin E, ingredients known for their moisturizing and emollient properties. Thus, lips remain supple, smooth, and perfectly contoured, even after hours of wear. The creamy texture spreads easily and evenly, and the precise applicator allows you to contour your lips effortlessly, for a professional result right at home.

💄 Key benefits:
• 🎨 Intensely colored pigments – complete and even coverage in a single application
• 💧 Macadamia Oil & Vitamin E – hydration and protection against dryness
• 🧴 Creamy texture – easy application, no smudges or fading
• ⏳ Up to 12H resistance – impeccable look all day long
• ❌ No sticky or cracking sensation – smooth and velvety lips
• 🧪 Dermatologically tested – suitable for all skin types

🖌️ How to apply:
Apply directly to lips using the specially designed applicator. Wait a few seconds for complete drying and enjoy an intense matte finish, without compromise.

💫 Choose Topface Extreme Matte Instyle for a memorable, long-lasting, and refined look! Whether you're at the office, at a party, or at a special meeting, your lips will always be the center of attention!

🔖 #TopfaceRomania #LongLastingMatteLipstick #ExtremeMatte #PerfectLips #MakeupAddict #BeautyEssentials #Probeauty

💋Transform your look with Topface Instyle Matte Lipstick, a high-performance lipstick designed to give your lips a sophisticated matte effect and highly pigmented color that lasts all day. Thanks to its creamy, fine texture, this matte lipstick not only applies easily but also ensures a comfortable feeling even on the driest lips – no cracking, no dryness, no discomfort.

Its smart formula combines intense pigments with hydrating agents, providing you with velvety, perfectly colored lips in a single application. It dries quickly on the lips, forming a light yet durable film that does not smudge, transfer, or fade. The wide range of shades – from delicate nude tones to sensual reds or bold purples – makes this lipstick perfect for any time of day or any style.

• 🎨 Velvety matte finish – elegant, refined, and impactful
• 💄 High-intensity pigments – intense color in a single application
• 💧 Hydrating formula – absolute comfort even for dry lips
• ⏳ Long-lasting wear – flawless look from morning to night
• 💋 Ideal for glam, elegant, or bold looks

🖌️ How to apply:
Apply directly to lips, starting from the center and blending outwards to the corners. For more precise definition, use a lip brush or lip liner. If you want a fuller lip effect, you can apply an additional layer and gently blot with a tissue. Remember: a well-drawn outline adds volume and clarity to your makeup!

💖 Lip types:
Perfect for all lip types – normal, thin, or dry. Its velvety and gentle formula provides subtle hydration and even color, without feeling heavy or uncomfortable. Ideal for daytime makeup or a statement evening look.

🔖 #Topface #MatteLipstick #PerfectLips #MatteMakeup #LongLastingLipstick #MakeupEssentials #ProBeauty

Unleash your creativity and achieve refined results with Yellow Tone-On-Tone Creator Tech+ from Alfaparf – an intelligent additive that transforms Yellow Color permanent dye into a delicate and effective tone-on-tone coloring! Ideal for professional services, this product regulates the alkalinity of the coloring cream, offering a perfect solution for toning and refreshing color, without lightening the natural shade. 💡

🌟 Why choose Yellow Tone-On-Tone Creator?
✔️ Transforms any Yellow Color dye into a semi-permanent tone-on-tone dye
✔️ Ideal for refreshing shades or discreetly covering gray hairs
✔️ Provides even results, natural shine, and respects the integrity of the hair fiber
✔️ Easy to use and perfect for customizing salon services

🧪 Professional use:
1️⃣ Mix Yellow Color dye with Yellow Peroxide 1.5% in a 1:2 ratio
2️⃣ Shake the Creator Tone-On-Tone bottle well until the crystals are completely dissolved
3️⃣ Add 1 ml of Creator for every 10 ml of Yellow Color dye
Example: 30 ml dye + 60 ml oxidant + 3 ml Tone-On-Tone Creator
4️⃣ Apply to dry or towel-dried hair, leave on for 10–20 minutes
5️⃣ Rinse thoroughly and shampoo

💛 Recommended for:
• Correcting or refreshing color
• Creating luminous, natural tones
• Clients who desire a low-commitment coloring

🔬 With Yellow Creator Tech+, you get full control over color and a professional result every time – delicate, radiant, and personalized!

L'Oréal Professionnel Metal Detox Concentrated Oil 50 ml is the protective oil in the Série Expert Metal Detox range. Enriched with glycoamine, it protects hair from the build-up of metal particles in water. The rich texture absorbs instantly into the hair fiber without weighing it down.

What it does for you

• Protects the hair fiber from the build-up of metal particles.
• Stronger, nourished hair, instantly smoother and silkier.
• Intense, more radiant color, without a greasy finish.
• Frizz control and protection from heat styling tools.
• Hair that looks fuller, with a lightweight texture.

How to use it at home

1. Apply daily to dry or towel-dried hair.
2. Warm 1–2 pumps of oil in the palms of your hands.
3. Distribute through the lengths and ends, from mid-lengths down.
4. Do not rinse. Blow-dry or allow the hair to air-dry.

For which hair type

For color-treated, bleached, or balayage hair, and for any hair that frizzes or has lost its shine. For fine hair, one pump is enough. The oil should not be applied to the scalp and does not replace a mask when hair is very dry.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Pre-Shampoo Treatment 250 ml

ProBeauty Tip. Warm the oil well between your palms before applying. It spreads more evenly and does not leave shiny patches only on the surface of the hair.

Discover the new Schwarzkopf Professional Osis Curl Jam Hair Gel 300ml, the ideal partner for defining and caring for natural curls. This hair gel offers a light hold, specially created for wavy, curly, or afro hair. With a light texture that doesn't weigh hair down, it provides shine and keeps curls light and very hydrated, for a natural and vibrant look.

The benefits of Curl Jam gel are essential for defined and hydrated curls:

Light Hold: Provides a light hold that allows curls to move freely and look natural.
Suitable for Wavy, Curly, or Afro Hair: Specially formulated for the needs of these hair types, offering optimal hydration and definition.
Shine: Gives hair a healthy and vibrant shine, highlighting the beauty of each curl.
Natural Effect: Defines curls naturally, without weighing them down or stiffening them.
Doesn't Weigh Hair Down: Its light formula doesn't weigh down or burden the hair, allowing it to breathe and feel light.
Simple and Effective Way to Use:

Application: Apply to damp hair with your fingers, distributing evenly throughout the length.
Styling: Style curls as desired, then dry with a diffuser for a defined and natural look.
Finishing: To give the natural shape to the curls, squeeze the dry hair between your palms and apply a small amount of product with gentle movements.
Enjoy defined and hydrated curls using Schwarzkopf Professional Osis Curl Jam Hair Gel 300ml.

Alfaparf Milano Semi di Lino Sublime Cristalli Spray is the illuminating finishing spray from the Sublime range, for all hair types. It gives hair shine and helps protect it from humidity. Use it at the end, over a finished hairstyle.

What it does for you

• Instant shine, sprayed evenly over the entire hairstyle.
• Helps protect against humidity, so hair does not lose its shiny appearance.
• Envelops hair in light and movement.
• Gentle on hair and color.
• Citrus, floral and musky fragrance.

How to use it at home

1. Style your hair as desired and let it dry completely.
2. Hold the bottle away from the hair.
3. Spray evenly over dry hair, on the lengths and surface.
4. Do not rinse.

For what hair type

For all hair types, when you want visible shine without changing the shape of the hairstyle. It is especially useful on humid days, when hair quickly loses its shine. It does not nourish deeply and does not replace a serum or mask: for dry ends, use Cristalli Liquidi or a mask from the appropriate range.

Active ingredients

• Flaxseed oil: gives hair instant shine.
• Vitamin E: has antioxidant properties.

What else you need

• Cristalli Liquidi shine serum
• Semi di Lino detoxifying shampoo
• Semi di Lino Diamond shine shampoo
• Semi di Lino Diamond leave-in fluid

ProBeauty tip. Spray the spray into the air above your head and let the mist fall onto your hair. Achieve an even shine without product patches.