Products

MEDICUBE Triple Collagen Serum 4.0 Face Serum 55 ml is a lightweight serum with Triple Collagen Complex, meaning three types of collagen: hydrolyzed, atelocollagen, and soluble. It hydrates dull skin, helps it look plumper and more elastic, and gives it that luminous, glass-skin look.

What it does for you

• Hydrates and nourishes the skin, with collagen and hyaluronic acid.
• Skin that looks more elastic and plumper, smoother and more supple.
• Natural radiance on dull skin.
• Lightweight texture, which can be used daily, morning and evening.

How to use it at home

1. Cleanse the skin and apply toner.
2. Apply an appropriate amount of serum to the entire face.
3. Gently pat with your fingers until absorbed.
4. Follow with your moisturizer, and sunscreen during the day.
5. For luminous makeup, you can mix a little serum with your foundation, as suggested by the brand.

For what skin type

For mature, dry, or dehydrated skin, and for any skin that wants a luminous look. The brand openly states that the serum is rich in oil and hydration, so it does not recommend it for oily or blemish-prone skin.

Active ingredients

• Triple Collagen Complex: hydrolyzed collagen, atelocollagen, and soluble collagen, for hydration and elasticity.
• Hyaluronic acid, which helps the skin retain moisture.

Specifications

What else you need

• Byotea Hydra Hyalureserve Hydrating Toner
• Byotea Hydra Hyalureserve Moisturizing Cream
• Byotea Hydra Hyalureserve Cleansing Milk
• Topface CC Cream with SPF 50+, for day

ProBeauty Tip. Apply the serum to skin that is still slightly damp after toner, not on completely dry skin. It spreads more easily, you use less product, and the hydration feels more intense.

🚗Mercedes-Benz Man is a sophisticated, modern, and refined fragrance, dedicated to the elegant and confident man. Launched in 2015, this woody-aromatic perfume combines fresh, vibrant, and sensual notes, offering you a unique olfactory experience.

💎 Olfactory Notes:

🍐 Top notes: Pear, Ambrette – a fruity and energizing opening that instantly grabs attention.
🌿 Middle notes: Cedar, Geranium – a balanced mix of masculinity and elegance.
🌲 Base notes: Rosewood, Oakmoss – a warm and sophisticated drydown that offers depth and persistence.

✨ Why choose Mercedes-Benz Man?

✅ Modern and sophisticated fragrance, ideal for men who want to stand out.
✅ Long-lasting persistence and a balanced aroma, suitable for both day and evening.
✅ A symbol of luxury and refinement, reflected in the elegant design of the bottle.
✅ Perfect for any occasion, from business meetings to special events.

📌 Mercedes-Benz Man – The essence of modern masculinity!
🔥 Order now and let yourself be carried away by the refinement of this exceptional perfume! 🚀

Milk Shake Active Yogurt Mask Hair Mask 250 ml is the conditioning mask from the Natural Care range, for natural or color-treated hair. The rich formula combines amino acids from yogurt, rice and avocado oils, moisturizing agents, vitamin E and Integrity 41. It nourishes and conditions the hair, leaving it soft and easy to comb through.

What it does for you

• Nourished hair, with amino acids from yogurt and plant oils.
• Rich conditioning for dry lengths.
• Moisture for color-treated hair, which dries out more easily.
• Easy detangling after rinsing.
• Antioxidant protection, with vitamin E and Integrity 41.

How to use it at home

1. Wash your hair and towel-dry it.
2. Apply the mask to clean, damp hair, from mid-lengths to ends.
3. Leave it on for 3–5 minutes.
4. Comb through, then rinse thoroughly.

For what hair type

For natural or color-treated hair, normal to dry, that needs nourishment. If your hair is very damaged, with breakage, a repairing mask from the Integrity range will help it more.

Active ingredients

• Amino acids from yogurt: nourish and condition the hair shaft.
• Rice oil and avocado oil: nourish dry lengths.
• Vitamin E: contributes to antioxidant protection.
• Integrity 41: sunflower extract rich in antioxidant polyphenols.

What else you need

• Make My Day Shampoo 300 ml
• Argan Shampoo
• Incredible Milk Leave-In Treatment 150 ml
• Leave In Conditioner

ProBeauty Tip. On color-treated hair, use the mask instead of conditioner for the first few washes after coloring. Rinse with warm, not hot, water so that the pigment stays in the hair shaft longer.

Milk Shake Argan Intensive Treatment 200ml

Milk Shake Argan Intensive Treatment is a restructuring mask with nourishing active ingredients based on organic argan oil and wheat protein. It has an anti-frizz effect, seals the cuticle and protects color. Hair becomes shiny and easy to style. Suitable for all hair types.

Features:

-restructuring

-active ingredients

-leaves hair silky and easy to control

-provides intense shine

- anti-frizz effect

How to use: Apply after shampooing to damp hair, an adequate amount to lengths and ends, leave on for 5-10 minutes, then rinse thoroughly with water and dry, style hair as usual.

Milk Shake Argan Intensive Treatment 500ml

Milk Shake Argan Intensive Treatment is a restructuring mask with nourishing active ingredients based on organic argan oil and wheat protein. It has an anti-frizz effect, seals the cuticle, and protects color. Hair becomes shiny and easy to manage. Suitable for all hair types.

Characteristics:

-restructuring

-active ingredients

-leaves hair silky and easy to control

-provides intense shine

- anti-frizz effect

How to use: After shampooing, apply a sufficient amount to damp hair, focusing on lengths and ends, leave on for 5-10 minutes, then rinse thoroughly with water and dry, style hair as usual.

Milk Shake Argan Oil Shampoo

Argan Oil shampoo gently removes all impurities from the scalp and hair, providing the necessary hydration. The unique sulfate-free formula of the shampoo, based on argan oil, rice, and wheat protein, offers deep hydration, added shine, and a feeling of full and delicate hair. It maintains the color of dyed hair and has an anti-frizz effect.

Features:

-cleans gently and effectively

-active ingredients

-leaves hair silky and easy to manage

-provides intense shine

-anti-frizz effect

-sulfate-free

How to use: Apply to pre-wetted hair, massage gently until a dense and creamy lather forms. Leave on for 1 minute, then rinse thoroughly with plenty of water. Repeat this step, then apply the appropriate conditioner or mask for your hair.

Milk Shake Colour Care Deep Conditioning Mask 200 ml is the intensive care treatment for color-treated hair from the Colour Care range. It deeply nourishes, hydrates, and helps the color stay beautiful for longer. It leaves hair soft and easy to detangle without weighing it down.

What it does for you

• More stable and long-lasting color, because the formula seals the pigments into the hair fiber.
• Deeply nourished hair, with milk proteins.
• Consistency and structure for color-treated hair, with a lightweight result.
• Rebalanced pH, thanks to the reacidifying formula.
• Soft, shiny, and easy-to-detangle hair.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Apply the mask to the lengths and ends.
3. Leave it on for a few minutes.
4. Comb through, then rinse thoroughly.

For what type of hair

For any color-treated or chemically treated hair, especially when dry, dull, or tangled. Being a lightweight formula, it also works on fine hair, in small quantities. It does not neutralize the yellow tones of blonde hair.

Active ingredients

• Integrity 41®: sunflower extract rich in antioxidant polyphenols, the Milk Shake ingredient that helps the color stay stable.
• Milk proteins and quinoa proteins: nourish the fiber and help maintain the color over time.
• Coconut oil: among the active ingredients named by the brand, for soft and shiny hair.

What else you need

• Colour Maintainer Shampoo for color-treated hair
• Colour Maintainer Conditioner 300 ml
• Colour Maintainer Flower Fragrance Shampoo
• Conditioning Whipped Cream Leave-in Foam

ProBeauty Tip. Use the mask instead of conditioner for washes after coloring. Comb it through the lengths with a wide-tooth comb so it distributes evenly through every strand.

Milk Shake Colour Maintainer Conditioner 1000 ml is the conditioner for color-treated hair from the Colour range, in a large format. It is the same moisturizing, protective, and detangling conditioner, designed for everyday color care. The one-liter format is practical if you wash your hair often or if the whole family uses it.

What it does for you

• More stable color from wash to wash, thanks to the Integrity 41® ingredient.
• Soft and shiny hair, conditioned with milk proteins.
• Easy detangling, without breaking the strands weakened by dyeing.
• pH rebalanced after dyeing, thanks to the reacidifying formula.
• Paraben-free, suitable for daily use.

How to use it at home

1. After shampooing, squeeze the water out of your hair well.
2. Apply the conditioner by massaging it from the mid-lengths to the ends.
3. Comb through and leave it on for 2 to 5 minutes.
4. Rinse thoroughly and style your hair as usual.

For what type of hair

For any color-treated, highlighted, or chemically treated hair. It works just as well on fine or thick hair, as you dose it according to length. If the hair is very dry, alternate it with the Deep Conditioning mask. The conditioner does not correct the yellow tones of blonde hair.

Active ingredients

• Integrity 41®: sunflower extract rich in antioxidant polyphenols, the Milk Shake ingredient that helps the color stay stable.
• Milk proteins: condition the strand and leave it soft and easy to comb through.

What else you need

• Colour Maintainer Shampoo for color-treated hair
• Deep Conditioning Mask for color-treated hair
• Colour Maintainer Conditioner 300 ml
• Conditioning Whipped Cream Leave-in Foam

ProBeauty Tip. If you get the one-liter format, keep an empty small bottle and fill it from it for the shower. It is easier to dose and you won't drop the large bottle from your hand.

Milk Shake Color Conditioner For Color-Treated Hair 300ml

Color Conditioner has been specially created for the needs of color-treated, chemically treated hair. It maintains the intensity of the colored hair, deeply moisturizing and providing intense shine. It contains milk-derived proteins, which have a moisturizing and restructuring action on the cortex and cuticles, making the hair easy to manage and comb. It does not weigh down the hair and is ideal for daily use.

Features:

-maintains the colored shade of the hair

-contains milk proteins

-leaves hair silky and easy to manage

-provides intense shine

-ideal for daily use

How to use: After shampooing, apply a sufficient amount to damp hair on lengths and ends, leave on for 3-5 minutes, then rinse thoroughly with water and dry, style hair as usual.

Milk Shake Colour Maintainer Flower Fragrance Conditioner 300 ml is the vegan conditioner for color-treated hair from the Colour range, with a floral fragrance. It protects and detangles, maintains the hair fiber's moisture balance, and helps the color stay vibrant. Paraben-free.

What it does for you

• Color that doesn't fade as quickly, thanks to the Integrity 41® ingredient.
• pH rebalanced after coloring, thanks to the reacidifying formula.
• Detangled, soft, and silky hair after every wash.
• Damaged fiber is cared for: soy proteins help repair it.
• Vegan formula, with floral notes.

How to use it at home

1. Wash your hair and towel-dry it.
2. Apply the conditioner, massaging it into the lengths and ends.
3. Comb through and leave it on for 2 to 5 minutes.
4. Rinse thoroughly.

For what hair type

For any color-treated or chemically treated hair, especially if you prefer vegan products and a floral fragrance instead of vanilla. It does not correct yellow tones; for blonde hair, add Silver Shine or Icy Blonde to your routine.

Active ingredients

• Soy proteins: help repair damaged, dry, or dull fiber.
• Moringa oleifera extract: emollient and moisturizing for hair and scalp.
• Integrity 41®: sunflower extract rich in antioxidant polyphenols, the Milk Shake ingredient that helps the color stay stable.

What else you need

• Colour Maintainer Flower Fragrance Shampoo
• Whipped Cream Flower Fragrance Leave-in Foam
• Deep Conditioning Mask for color-treated hair
• Colour Maintainer Sulfate-Free Shampoo

ProBeauty Tip. Use it together with the Flower Fragrance shampoo, so the fragrance is the same throughout your routine. On days when you're in a hurry, finish with the Whipped Cream Flower Fragrance foam instead of conditioner.

Milk Shake Colour Maintainer Flower Fragrance Shampoo 300 ml is a creamy, hydrating shampoo for color-treated hair from the Colour range, with floral notes. It gently cleanses and protects color cosmetics from wash to wash. The formula is vegan and paraben-free.

What it does for you

• Intense and vibrant color for longer, because Integrity 41® acts as a shield against fading.
• More visible shine to the shade after every wash.
• Hydrated scalp, while the hair remains soft and shiny.
• Nourished fiber, with soy proteins for damaged strands.
• Vegan formula, with a floral fragrance.

How to use it at home

1. Distribute the shampoo evenly over wet hair.
2. Massage until a lather forms.
3. Rinse thoroughly.
4. Follow with Colour Maintainer Flower Fragrance conditioner.

For what type of hair

For any color-treated or chemically treated hair, if you prefer vegan products and a floral fragrance. The formula contains sulfates. If you want a sulfate-free shampoo, choose Colour Maintainer Sulfate Free. It is not a toning shampoo.

Active ingredients

• Soy proteins: help repair damaged, dry, or dull fiber.
• Moringa oleifera extract: emollient and moisturizing, for hair and scalp.
• Integrity 41®: sunflower extract rich in antioxidant polyphenols, the milk_shake ingredient that helps color remain stable.

What else you need

• Colour Maintainer Flower Fragrance Conditioner
• Whipped Cream Flower Fragrance Leave-In Foam
• Deep Conditioning Mask for color-treated hair
• Colour Maintainer Conditioner 300 ml

ProBeauty Tip. Apply the shampoo mainly to the roots and let the lather cleanse the lengths while rinsing. This way, the color-treated ends dry more easily, and the color lasts longer.

Milk Shake Color Shampoo for Color-Treated Hair

Color Care Shampoo has been specially designed to moisturize hair and maintain its color. Milk Shake Color Maintainer is a perfect shampoo for daily use and will result in fine, soft, shiny, and easy-to-manage hair. For best results, combine with Milk Shake Color Maintainer Conditioner. It contains natural milk proteins that play a role in repairing the hair's cortex and cuticles. The Integrity 41 complex contains ingredients that keep hair color longer and give it intense shine without weighing it down.

Features:

-maintains the dyed shade of the hair

-contains milk proteins

-leaves hair silky and easy to manage

-gives intense shine

-ideal for daily use

How to use: Apply to previously wet hair, gently massage until a dense and creamy foam forms. Leave on for 1 minute, then rinse thoroughly with water. Repeat this step, then apply the appropriate conditioner or hair mask.

Milk Shake Colour Maintainer Sulfate Free Shampoo 300 ml is the sulfate-free version of the Colour Care range shampoo for color-treated hair. It gently cleanses, maintains the hair fiber's optimal hydration balance, and helps preserve color intensity. It is the right choice if you prefer a sulfate-free routine.

What it does for you

• Gentle, sulfate-free cleansing for color-treated or highlighted hair.
• Vibrant, long-lasting color thanks to the Integrity 41® ingredient.
• Hydrated hair, with moisture balance maintained after washing.
• Conditioned and restructured hair fiber with milk proteins.

How to use it at home

1. Apply the shampoo evenly to wet hair.
2. Massage until a lather forms, focusing on the scalp.
3. Rinse thoroughly with lukewarm water.
4. Follow with Colour Maintainer conditioner or the Deep Conditioning mask.

For what hair type

For color-treated, highlighted, or chemically treated hair, especially if you want sulfate-free cleansing. If you use many styling products, you may need to apply it twice. It does not correct yellow tones in blonde hair; for that, choose the Silver Shine range.

Active ingredients

• Integrity 41®: sunflower extract rich in antioxidant polyphenols, the Milk Shake ingredient that helps keep color stable.
• Milk proteins: condition the hair fiber and leave it soft and easy to comb through.
• Wheat proteins and vitamin E: complete the care of the color-treated hair fiber.

What else you need

• Colour Maintainer Conditioner 300 ml
• Deep Conditioning Mask for color-treated hair
• Colour Maintainer Flower Fragrance Conditioner
• Whipped Cream Flower Fragrance Leave-In Foam

ProBeauty Tip. Wet your hair thoroughly before applying the shampoo and emulsify it in your palms first. A sulfate-free shampoo distributes more easily this way and lathers faster.

Milk Shake Color Maintainer Conditioner for color-treated hair in its 1000ml variant is a professional hair care product specially designed to preserve and protect the intensity of color-treated hair. This high-quality conditioner is formulated with top ingredients, intended to nourish and maintain the health of color-treated hair, giving it a vibrant and shiny appearance.

How to use:

To achieve the best results, follow these simple steps for use:

1. Washing: After shampooing and rinsing your hair, remove excess water from your hair.

2. Application: Apply a generous amount of Milk Shake Color Maintainer Conditioner to damp hair, distributing evenly from root to tip.

3. Massage and leave on: Gently massage the conditioner into your hair to ensure even distribution of the product. Leave it on for 3-5 minutes to allow the ingredients to penetrate the hair shaft and maximize results.

4. Rinsing: Rinse your hair with warm water until the conditioner is completely removed.

5. Styling: After towel-drying your hair, you can proceed with styling using your usual products. Your hair will remain shiny and protected.

Key ingredients:

Milk Shake Color Maintainer Conditioner contains a rich formula of beneficial ingredients for color-treated hair, such as:

Plant extracts: This conditioner may include plant extracts such as aloe vera, chamomile, or grape seed extract, which have antioxidant properties and soothe the scalp, helping to maintain color.

Milk proteins: Contains milk proteins, known for their hair-strengthening and moisturizing properties.

UV filters: Some variants may contain UV filters that protect hair against solar radiation and fading caused by sun exposure.

This conditioner for color-treated hair from Milk Shake is an excellent option for maintaining the beauty and vitality of colored hair, ensuring that the color remains vibrant and protected for longer.

Milk Shake Color Specifics Shampoo for colored hair in its 1000ml version is a high-quality hair care product, specially designed to preserve and revitalize the color of dyed hair. This professional shampoo is an essential part of a colored hair care routine, as it helps maintain color intensity and protect the health of the hair strand.

How to use:

1. Wetting: Thoroughly wet your hair with warm water. Make sure the hair is completely wet to allow the shampoo to distribute evenly.

2. Application: Pour a generous amount of shampoo into your palms and apply to wet hair. Gently massage to form a lather and effectively clean each strand.

3. Rinsing: Rinse hair with warm water until the shampoo is completely removed. Repeat if necessary.

4. Styling: After rinsing your hair, you can proceed to style with your usual styling products. Your hair will remain vibrant and protected.

Main ingredients:

Milk Shake Color Specifics Shampoo contains a formula rich in beneficial ingredients for colored hair, such as:

Plant extracts: This shampoo may include plant extracts such as aloe vera, chamomile, or grape seed extract, which have antioxidant properties and soothe the scalp, helping to maintain color.

Milk proteins: Contains milk proteins, known for their strengthening and moisturizing properties for the hair strand.

UV filters: Some variants may contain UV filters that protect hair against solar radiation and fading caused by sun exposure.

Milk Shake Colour Whipped Cream Brunette Toning Foam 100 ml is a creamy, colored, no-rinse foam that conditions the hair while giving it an immediate, even tint. The Brunette version is designed, as the name suggests, for brunette and chestnut hair. The tint washes out easily with the next wash.

What it does for you

• Immediate, even tint, without dye or developer.
• Temporary color, which washes out with the next shampoo.
• Conditioned and restructured hair, with milk proteins.
• Long-lasting hydration, thanks to special emollients in the formula.
• More stable color, with Integrity 41®.

How to use it at home

1. Shake the bottle well and hold it upside down.
2. Dispense the foam and apply evenly to clean, damp hair from roots to ends.
3. Comb through to distribute the color evenly.
4. Do not rinse; continue with blow-drying and styling.

For what hair type

For brunette or chestnut hair, natural or colored, that needs a fresh tint between two colorings. It does not cover white hairs or lighten the color. On bleached or very porous hair, the tint may appear more intense.

Active ingredients

• Milk proteins: condition the hair fiber and leave it soft and easy to comb through.
• Integrity 41®: sunflower extract rich in antioxidant polyphenols, the Milk Shake ingredient that helps keep the color stable.
• Raspberry, mango, and blueberry extracts: complete the care, along with a vitamin E derivative.

What else you need

• Colour Maintainer Shampoo for colored hair
• Colour Maintainer Conditioner 300 ml
• Deep Conditioning Mask for colored hair
• Conditioning Whipped Cream leave-in foam

ProBeauty tip. Wear gloves when applying and wipe the skin on your forehead and neck immediately if any foam gets on it. First, test it on a strand of hair at the nape of your neck to see how intense the tint appears on your hair.

Milk Shake Conditioning Whipped Cream Mousse 200ml

Whipped Cream Mousse is a leave-in conditioner for deep hydration and reconstruction of hair damaged by chemical processes. It contains milk proteins, which are responsible for hair reconstruction, and the Integrity 41 complex, which deeply hydrates and helps maintain vibrant color for longer. It has a light, mousse-like consistency that does not weigh down the hair fiber. Whipped Cream leaves hair soft, shiny, and easy to style.

Features:  

-leave-in mousse conditioner

-deeply hydrates

-reconstructs damaged hair

-active ingredients

-gives hair shine and softness

-does not weigh down hair

How to use: Apply evenly to freshly washed, towel-dried hair, from mid-lengths to ends, comb through and massage until fully absorbed, then dry and style as usual.

Milk Shake Curl Passion Conditioner for Curly Hair 1000ml

Milk Shake Curl Passion conditioner was specially designed for the care of curly or wavy hair. It deeply moisturizes and gently detangles, leaving it soft and easy to manage, defining curls. This conditioner is paraben-free, helps with hair flexibility, and provides the strength curly hair needs. It contains organic pracaxi and babassu oils; milk proteins; fruit extracts; Integrity 41 (hydroglycolic sunflower seed extract; rich in antioxidant polyphenols) and quinoa proteins.

Features:

-paraben-free

-suitable for curly or wavy hair

-deeply moisturizes

-easily detangles curly hair

-leaves it easy to manage

-ensures necessary hair flexibility

How to use: After shampooing, apply a sufficient amount to wet hair, focusing on lengths and ends, leave on for 3-5 minutes, then rinse thoroughly with water and dry, style hair as usual.

Milk Shake Curl Passion Conditioner For Curly Hair 300ml

Milk Shake Curl Passion Conditioner has been specially formulated for the care of curly or wavy hair. It deeply moisturizes and gently detangles, leaving hair soft and manageable, defining curls. This paraben-free conditioner helps with hair flexibility and provides the strength curly hair needs. It contains organic pracaxi and babassu oils; milk proteins; fruit extracts; Integrity 41 (hydroglycolic sunflower seed extract; rich in antioxidant polyphenols) and quinoa proteins.

Features:

-paraben-free

-suitable for curly or wavy hair

-deeply moisturizes

-easily detangles curly hair

-leaves it easy to manage

-ensures necessary hair flexibility

How to use: After shampooing, apply a sufficient amount to damp hair on lengths and ends, leave on for 3-5 minutes, then rinse thoroughly with water and dry, style hair as usual.

Milk Shake Curl Passion Curl Perfectionist Cream 200 ml is a rich-textured styling cream from the Curl Passion range. It is made for curly, thick, or frizzy hair that loses its shape. It restores the curl's shape, tames it, and leaves it soft and shiny.

What it does for you

• Restored curl shape and well-defined curls.
• Frizz eliminated, for a soft and shiny finish.
• Tames thick and unruly hair.
• Strong hold, for bouncy curls that last.
• Healthy appearance, thanks to the nourishing oils in the formula.

How to use it at home

1. Wash your hair and towel-dry it.
2. Warm up a small amount of cream between your palms.
3. Distribute it through the lengths, then scrunch the curls in your palms.
4. Style as you like: with a diffuser or let your hair air-dry.

For what hair type

For curly, very curly, and wavy hair, especially when it is thick, frizzy, or shapeless. It is not suitable for very fine curls, as it would weigh them down; for those, choose Enhancing Fluid.

Active ingredients

• Prickly pear and babassu oils: a complex of oils from the Amazon rainforest that nourishes and strengthens the hair strand.
• Milk proteins: Milk Shake's signature, for soft, nourished hair with a healthy appearance.
• Chestnut extract: part of the cream's styling formula, along with fruit extracts.

What else you need

• Curl Passion Leave-In Spray
• Curl Passion Shampoo for curly hair
• Curl Passion Mask for curls
• Curl Shaper Anti-Humidity Fluid

ProBeauty Tip. For thick hair, divide it into sections and apply the cream to each, from the mid-lengths down. This way, it is applied evenly and no curls are left uncovered and frizzy at the nape of the neck.

Milk Shake Curl Passion Curl Shaper Fluid 200 ml is a styling milk-gel from the Curl Passion range for curls and waves. It coats each strand, holds the desired movement and locks out humidity. It instantly eliminates frizz and leaves hair soft and shiny.

What it does for you

• Separated and defined curls or perfected soft waves.
• Locks out humidity, so curls don't swell.
• Instantly eliminates frizz, with a soft finish.
• Protects the colour of dyed hair.
• Strong hold, which maintains the natural shape of the curl.

How to use it at home

1. Wash your hair and towel-dry it.
2. Apply the fluid evenly to the lengths, section by section.
3. Form curls with your fingers or scrunch them in your palms.
4. Dry and style as you like.

For what hair type

For curly and wavy hair, dry, frizzy or difficult to manage, including dyed hair. If you have very fine hair and only want loose waves, it may be too much; Enhancing Fluid is lighter.

Active ingredients

• Prickly pear and babassu oils: a complex of oils from the Amazon rainforest that nourishes and strengthens the hair strand.
• Integrity 41®: helps maintain colour stability.
• Milk proteins: Milk Shake's signature, for soft, nourished hair with a healthy look.
• Blueberry, apple and lemon extracts: complete the formula for soft and shiny curls.

What else you need

• Curl Passion Leave-In Spray
• Curl Passion Shampoo for curly hair
• Curl Passion Conditioner 300 ml
• Curl Perfectionist Curl Cream
• Lifestyling Thermo Protector Heat Protection Spray

ProBeauty Tip. For separated curls, twist small strands around your finger after applying the fluid. For soft waves, simply scrunch the hair in your palms. The same product gives two different results, depending on how you work it.

Milk Shake Curl Passion Defining Gel 200 ml is the styling gel from the Curl Passion range for defined and compact curls. It provides flexible hold, keeps frizz under control and resists humidity. It defines without leaving hair sticky or stiff.

What it does for you

• Defined and compact curls, with natural movement.
• Resists humidity, so curls don't puff out.
• Eliminates frizz, smoothing and sealing the cuticles.
• Flexible hold, without a sticky or rigid effect.
• Glossy finish, for radiant curls.

How to use it at home

1. Wash your hair and gently towel-dry it.
2. Distribute the gel through the lengths with your hands, section by section.
3. Clump the curls in your palms to shape them.
4. Dry with a hairdryer and diffuser, without touching the curls.

For what hair type

For curly and wavy hair, dry and prone to frizz, especially if you live in a humid place. If you only want loose waves, with a free-flowing feel, Enhancing Fluid is a lighter option.

Active ingredients

• Prickly pear and babassu oils: a complex of oils from the Amazon rainforest that nourishes and strengthens the hair strand.
• Milk proteins: Milk Shake's signature, for soft, nourished hair with a healthy appearance.
• Blueberry, apple and lemon extracts: complete the formula for soft and radiant curls.

What else you need

• Curl Passion Leave-In Spray
• Curl Passion Shampoo for curly hair
• Curl Passion Conditioner 300 ml
• Light Curl Passion Enhancing Fluid gel-cream
• Lifestyling Thermo Protector heat protection spray

ProBeauty tip. If after drying the curls have a slightly firm cast, scrunch them in your palms a few times. The cast softens, but the curls retain their definition and humidity resistance.

Milk Shake Curl Passion Enhancing Fluid Gel-Cream for Curls 200 ml is the ultra-light styling product in the Curl Passion range. It activates curls and waves, gives them shape and definition, and does not weigh down the hair. The finish is soft, flexible, and shiny.

What it does for you

• Defined curls and waves, with natural movement.
• Weightless on the hair, thanks to the ultra-light formula.
• Reduced frizz and a soft, flexible finish.
• Visible shine after drying.
• Medium hold, which holds the shape without making the hair stiff.

How to use it at home

1. Wash your hair and gently towel-dry it.
2. Place a small amount in the palms of your hands and distribute it through the lengths with your hands.
3. Clump the curls in your palms, from bottom to top.
4. Dry with a diffuser, with a brush, or let the hair air-dry.

For what hair type

For wavy and curly hair that needs support and vitality, but is easily weighed down. If you have thick and very rebellious curls, a richer cream, like Curl Perfectionist, will hold them better.

Active ingredients

• Prickly pear and babassu oils: a complex of oils from the Amazon rainforest that nourishes and strengthens the hair strand.
• Milk proteins: Milk Shake's signature, for soft, nourished hair with a healthy appearance.
• Blueberry, apple, and lemon extracts: complete the formula for soft and shiny curls.

What else you need

• Curl Passion Leave-In Spray
• Curl Passion Shampoo for Curly Hair
• Curl Passion Conditioner 300 ml
• Curl Passion Defining Gel
• Curl Passion Primer Spray for Curls

ProBeauty Tip. Apply the fluid while the hair is still very wet, not damp. On wet hair, it distributes evenly and the curls form without frizz; on almost dry hair, it remains in strands and breaks the curl.

Milk Shake Curl Passion Hair Mask 250 ml is the intensive treatment in the Curl Passion range for dry, thick, and frizzy curls. It deeply nourishes and hydrates, seals the cuticles, and instantly softens the hair. Curls become easier to comb through, bouncy, and defined.

What it does for you

• Intense hydration that instantly softens dry hair.
• Complete frizz control without losing curl bounce.
• Humidity protection through sealed cuticles.
• Easy-to-comb curls, soft and shiny.
• Helps repair damaged areas of the hair.

How to use it at home

1. Wash your hair with Curl Passion shampoo and towel-dry it.
2. Apply the mask to the lengths and ends and comb through to distribute it evenly.
3. Leave it on for 5–10 minutes.
4. Rinse thoroughly, then apply the Curl Passion leave-in spray.

For what hair type

For curly, coily, and wavy hair, especially when it is thick, dry, very dry, or frizzy. For fine curls that weigh down easily, use it less often and in small amounts.

Active ingredients

• Pracaxi and babassu oils: a complex of oils from the Amazon rainforest that nourishes and strengthens the hair.
• Shea butter: deeply hydrates and helps control humidity-induced frizz.
• Milk proteins: Milk Shake's signature ingredient for soft, nourished hair with a healthy appearance.
• Blueberry, apple, and lemon extracts: complete the formula for soft and shiny curls.

What else you need

• Curl Passion Shampoo for Curly Hair
• Curl Passion Conditioner 300 ml
• Curl Passion Leave-In Spray
• Curl Perfectionist Curl Cream

ProBeauty Tip. While the mask is on your hair, scrunch the curls in your palms from the bottom up. This helps the formula penetrate the hair, and when you rinse, the curls will clump together on their own with less frizz.

Milk Shake Curl Passion Primer Spray for curls 200 ml is the multifunctional primer from the Curl Passion range. Use it before styling to help curls form and last longer. On days when you haven't washed your hair, spray it on dry hair to revive your curls.

What it does for you

• Detangles and hydrates curls, sealing the cuticles.
• Curls that last longer, because styling starts with a good base.
• Revives curls the next day without washing.
• Soft, light, and shiny hair, without frizz.
• Light hold, suitable for use with a diffuser or brush.

How to use it at home

1. As a primer: spray onto towel-dried hair.
2. Continue with your chosen styling product and dry with a diffuser or brush.
3. For touch-ups: spray onto dry hair from a distance of 20 cm.
4. Squeeze the curls in your palms to restore their shape.

For what hair type

For curly, coily, wavy, and curly hair, especially when dry or frizzy. It is also useful if you do not wash your hair daily. It is not a strong-hold gel; for curls that need to last all day, combine it with Defining Gel.

Active ingredients

• Prickly pear and babassu oils: a complex of oils from the Amazon rainforest that nourishes and strengthens the hair strand.
• Milk proteins: Milk Shake's signature ingredient for soft, nourished hair with a healthy appearance.
• Blueberry, apple, and lemon extracts: complete the formula for soft, radiant curls.

What else you need

• Curl Passion Shampoo for curly hair
• Curl Passion Conditioner 300 ml
• Curl Passion Defining Gel
• Light Curl Passion Enhancing Fluid gel-cream

ProBeauty Tip. In the morning, after a night on the pillow, spray the primer only on flattened curls and squeeze them in your palms. It takes very little time and delays washing for another day.

Milk Shake Curl Passion Shampoo for Curly Hair

Milk Shake Curl Passion Shampoo has been specially designed for the care of curly or wavy hair. It deeply hydrates and gently cleanses, leaving hair soft and manageable, defining curls. This shampoo is paraben-free, helps with hair flexibility, and provides the strength curly hair needs. It contains organic pracaxi and babassu oils; milk proteins; fruit extracts; Integrity 41 (hydroglycolic sunflower seed extract; rich in antioxidant polyphenols) and quinoa proteins.

Features:

-paraben-free

-suitable for curly or wavy hair

-deeply hydrates

-easily detangles curly hair

-leaves it easy to manage

-ensures necessary hair flexibility

How to use: Apply to pre-moistened hair, gently massage until a dense and creamy lather forms. Leave to act for 1 minute then rinse with plenty of water. Repeat this step then apply conditioner or mask suitable for your hair.

Milk Shake Curl Passion Leave-In Spray for Curly Hair 300ml

Curl Passion Leave-In Conditioner Spray provides hydration for curly or wavy hair. It leaves hair soft, moisturized, manageable, defines curls and provides intense shine. Contains organic pracaxi and babassu oils; milk proteins; fruit extracts; Integrity 41 (hydro-glycolic sunflower seed extract; rich in antioxidant polyphenols) and quinoa proteins.

Features:

-leave-in conditioner spray

-suitable for curly or wavy hair

-deeply moisturizes

-easily detangles curly hair

-leaves it easy to manage

-provides necessary hair flexibility

-gives intense shine

-does not weigh hair down

How to use: Apply after shampooing and conditioning to damp hair. Spray evenly from a distance of 15-20 cm onto lengths and ends, then dry hair as usual. Do not rinse.

Milk Shake Deep Cleansing Shampoo 300 ml is Milk Shake's deep cleansing shampoo for all hair types. It removes residue left by hair care and styling products, as well as chlorine. It cleanses gently but thoroughly, maintaining the hair's natural moisture balance.

What it does for you

• Deeply cleanses the hair, removing built-up product residue.
• Removes styling residue: mousses, gels, hairsprays.
• Removes chlorine traces after swimming.
• Maintains the hair's moisture balance.
• SLES-free formula with fruit extracts, honey, and milk proteins.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo to wet hair and massage until it lathers.
3. Rinse. Repeat if necessary.
4. Follow with a conditioner or a moisturizing leave-in product.

For which hair type

For all hair types, especially if you use styling products frequently, swim in a pool, or feel that your hair is weighed down and dull. It is not a shampoo for dandruff; for that, Milk Shake has Purifying Blend.

Active ingredients

• Strawberry, blueberry, and papaya extracts: part of the fruit cleansing formula.
• Moringa seed extract: complements the cleansing action.
• Milk proteins: condition the hair, keeping it soft after deep cleansing.

What else you need

• Incredible Milk leave-in treatment
• Conditioning Whipped Cream leave-in foam
• Volume Solution conditioner
• Deep Detox detox shampoo

ProBeauty tip. Use it before an important treatment, such as a mask or a new product. On residue-free hair, the treatment reaches the hair shaft directly, and you will see the difference more quickly.

Milk Shake Deep Detox Shampoo 300 ml is the detox shampoo from the Scalp Care range, for the scalp and hair. It is formulated to remove copper and lead residues, product build-up, and excess sebum. The hair remains nourished, and the color looks more vibrant.

What it does for you

• Removes copper and lead residues from the lengths.
• Removes styling build-up and excess sebum.
• Rebalances the scalp through a deep cleanse.
• More vibrant color and hair with a natural, healthy look.
• Creamy foam, without SLES and SLS, with a matcha latte fragrance.

How to use it at home

1. Wet the hair thoroughly.
2. Distribute the shampoo evenly over the wet hair and massage.
3. Leave it to work for a few minutes.
4. Rinse thoroughly and continue with conditioner.

For what hair type

For all hair types, especially dull, colored, or product-laden hair, and for sensitive scalps. If you have visible dandruff, Purifying Blend is the right choice.

Active ingredients

• Green tea extract (Camellia sinensis): antioxidant and soothing action.
• Milk proteins: give strength and nourishment to the hair strand.

What else you need

• Colour Maintainer Flower Fragrance Conditioner for colored hair
• Incredible Milk leave-in treatment
• Volume Solution conditioner
• Deep Cleansing shampoo

ProBeauty tip. If you frequently go swimming or use many styling products, leave Deep Detox on the hair for a few minutes before rinsing, as recommended by Milk Shake. Then apply conditioner only to the lengths, so the scalp remains clean and breathable.

Milk Shake Energizing Blend Anti-Hair Loss Conditioner

Energizing Blend Conditioner is a special conditioner designed for thin hair prone to hair loss. It contains active ingredients that stimulate hair growth. It strengthens and fortifies hair from the root, providing vitality and strength. It moisturizes thin and fragile hair from the first use. It effectively cleanses hair through its active and natural ingredients such as organic rosemary; sage and a special Fioravanti formula (a special ingredient obtained from 10 plants). It strengthens and stimulates scalp microcirculation to create an optimal environment for hair growth. The blend of plants strengthens the hair strand, giving it softness, and panthenol provides more density.

Features:

-suitable for thin hair prone to hair loss

-deeply moisturizes

-contains active ingredients

-stimulates hair growth

-provides shine

How to use: After shampooing, apply a sufficient amount to damp hair, from mid-lengths to ends, leave on for 3-5 minutes, then rinse thoroughly with water and dry, style hair as usual.

Milk Shake Energizing Blend Anti Hair Loss Shampoo 1000ml

Energizing Blend Shampoo is a shampoo specially formulated for thinning hair prone to hair loss. It contains active ingredients that stimulate hair growth. It strengthens and fortifies hair from the root, providing vitality and strength. It moisturizes thin and fragile hair from the first use. It effectively cleanses hair through its active and natural ingredients such as: organic rosemary; sage and a special Fioravanti formula (a special ingredient obtained from 10 plants). It fortifies and stimulates scalp microcirculation to create an optimal environment for hair growth. The blend of plants strengthens the hair shaft, giving it softness, and panthenol provides more density.

Features:

-suitable for thin hair prone to hair loss

-deeply moisturizes

-contains active ingredients

-stimulates hair growth

-gives shine

How to use: Apply to pre-moistened hair, massage gently until a dense and creamy lather forms. Leave on for 1 minute then rinse with plenty of water. Repeat this step then apply the appropriate conditioner or mask for your hair.

Milk Shake Energizing Blend Shampoo for Fine Hair 300ml

Energizing Blend Shampoo is a shampoo specially designed for fine hair prone to falling out. It contains active ingredients that stimulate hair growth. It fortifies and strengthens the hair from the roots, giving it vitality and strength. It moisturizes fine and fragile hair from the first use. It cleanses the hair effectively through its active and natural ingredients such as: organic rosemary; sage and a special Fioravanti formula (a special ingredient obtained from 10 plants). It fortifies and stimulates scalp microcirculation to create an optimal environment for hair growth. The plant blend strengthens the hair strand giving it softness, while panthenol provides more density.

Features:

-suitable for fine hair prone to falling out

-deeply moisturizes

-contains active ingredients

-stimulates hair growth

-adds shine

Directions for use: Apply to damp hair in the shower, massage gently until a dense and creamy foam forms. Leave to work for 1 minute then rinse thoroughly with water. Repeat this step then apply the conditioner or mask suitable for the hair.

Milk Shake Glistening Argan Oil Hair Oil 50 ml is the treatment oil from the Argan range, for all hair types. The formula with organic argan oil conditions and nourishes the hair instantly. The hair becomes silky, full of life and very shiny, without being weighed down.

What it does for you

• Instant shine and a silky appearance.
• Intense nourishment without a greasy feeling and without residue.
• Reduced frizz, with a film that protects the hair from humidity.
• Soft hair, with more body and easy to style.
• Helps prevent split ends.

How to use it at home

1. Put a few drops in the palms of your hands.
2. Rub your palms together gently, so the oil warms up and spreads.
3. Distribute it on the lengths and ends, before or after styling.
4. Do not rinse.

For what type of hair

For all hair types, especially curly, thick, dry or prone to frizz. Very few drops are needed on fine hair, only on the ends. It is not a scalp treatment; the oil is applied only to the lengths.

Active ingredients

• Organic argan oil: called "liquid gold", it is a natural antioxidant that smooths the hair and gives it shine.
• Volatile conditioning silicones: make the hair beautiful immediately, without leaving it heavy.

What else you need

• Argan Shampoo
• Argan Deep Treatment Mask 200 ml
• Argan Deep Treatment Mask 500 ml
• Insta.Lotion Liquid Mask 250 ml

The ProBeauty tip. Use the oil after styling, on dry hair: a drop rubbed between the palms and passed over the lengths tames flyaways. It is useful especially in winter, when the hat and dry air make the hair static.

Milk Shake Icy Blond Conditioner with Black Pigment is the toning conditioner of the Icy Blond range. It is made for light blonde, platinum blonde and grey hair. The black pigment neutralizes unwanted warm tones and instantly gives a cool blonde with subtle ash reflections.

What it does for you

• Cool blonde with ash and silver reflections from the first use.
• Counteracts yellow and orange tones in blonde or bleached hair.
• Soft, silky hair that is easy to comb through, thanks to rice and grapeseed oils.
• Deeply restructured hair fibre, with milk proteins, for a healthy appearance.
• Paraben-free.

How to use it at home

1. Wash your hair, preferably with Icy Blond Shampoo.
2. Apply the conditioner to wet hair, from mid-lengths to ends.
3. Leave it on for a few minutes; for a more intense effect, leave it on a little longer.
4. Rinse thoroughly.

For what hair type

For light blonde, platinum blonde, bleached or dyed hair and grey hair. It is not for golden or honey blonde hair that you want to keep warm. It has no useful toning effect on brunette hair.

Active ingredients

• Black pigment: counteracts yellow and orange tones, for an ash reflection.
• Grapeseed oil and rice oil: nourish the fibre and leave hair silky.
• Milk proteins: condition the hair fibre and leave hair soft and easy to comb through.
• Integrity 41®: antioxidant polyphenol-rich sunflower extract, the Milk Shake ingredient that helps colour stay stable.

What else you need

• Icy Blond Shampoo with Black Pigment
• Icy Blond Toning Spray
• Deep Conditioning Mask for Dyed Hair
• Silver Shine Light Shampoo 1000 ml

ProBeauty Tip. If you only have a few strands that are yellowing, apply the conditioner to them first and only then to the rest of your hair. Rinse with cold water at the end, so the ash reflection looks shinier.

Milk Shake Icy Blond Shampoo with Black Pigment is a toning shampoo for cool and ash blonde hair. The black pigment counteracts yellow and yellow-orange tones in natural, dyed, or bleached blonde hair. It is specially designed for very light and platinum blonde hair.

What it does for you

• Cool blonde hair with ash reflections, without unwanted warm tones.
• Counteracts even stubborn undertones, such as golden-copper and copper.
• Enhances grey and ash shades for a fresh and even appearance.
• Gentle cleansing that respects the hair fiber.
• Shiny, light, and soft hair to the touch, thanks to milk proteins and grapeseed oil.

How to use it at home

1. Apply the shampoo evenly to wet hair.
2. Leave it on for a few minutes.
3. For a more intense effect, extend the waiting time slightly.
4. Rinse thoroughly and follow with Icy Blond conditioner.

For what hair type

For very light, platinum, bleached, or dyed blonde hair that tends towards yellow or orange. It is not for golden blonde hair that you want to keep warm, nor for brunette hair. The formula contains a sulfate.

Active ingredients

• Black pigment: counteracts yellow and orange tones for ash reflections.
• Grapeseed oil and rice oil: nourish the hair fiber and leave hair silky.
• Milk and quinoa proteins: condition bleached hair.
• Integrity 41®: antioxidant polyphenol-rich sunflower extract, the milk_shake ingredient that helps keep color stable.

What else you need

• Icy Blond Conditioner with Black Pigment
• Icy Blond Toning Spray
• Silver Shine Purple Conditioner 250 ml
• Deep Conditioning Mask for Dyed Hair

ProBeauty Tip. The first time, leave it on for only a short while and check the result after drying. Black pigment is made for the most stubborn warm undertones, so gradually increase the time, not all at once.

Milk Shake Icy Blond Toning Spray leave-in 100 ml is the leave-in spray of the Icy Blond range. It has a black pigment that counteracts the brassy, yellow, and orange tones in light, platinum, or bleached blonde hair. It gives a grey reflection and helps with a quick correction between two salon visits.

What it does for you

• Immediate correction of warm tones, for a cool blonde with grey reflection.
• Detangled hair that is easier to style, without rinsing.
• Strengthened and hydrated hair, with a healthy and shiny appearance.
• Quick touch-up on dry hair, on days between washes.
• Lightweight formula, with milk proteins and rice and grape seed oils.

How to use it at home

1. Shake the bottle well.
2. Spray evenly on washed and towel-dried hair, from approximately 10–15 cm away.
3. Comb to distribute the product, then dry the hair.
4. For daily touch-ups, spray on dry hair, from approximately 30 cm away.

For what type of hair

For light, platinum, bleached, or dyed blonde hair and grey hair. It is not for golden blonde hair that you want to keep warm. It does not replace the Icy Blond shampoo and conditioner when yellow is strong, but rather complements them.

Active ingredients

• Black pigment: counteracts yellow and orange tones, for a grey reflection.
• Milk proteins: condition the hair fiber and leave it soft and easy to comb.
• Grape seed oil and rice oil: nourish the fiber and leave the hair silky.

What else you need

• Icy Blond Shampoo with black pigment
• Icy Blond Conditioner with black pigment
• Silver Shine Whipped Cream leave-in foam
• Thermo Protector heat protection spray

ProBeauty tip. Spray first on the front strands and around the face, where the yellow is most visible. Comb immediately, so the pigment does not remain concentrated in one place.

Milk Shake Incredible Milk Leave-In Treatment 150 ml is a lightweight, no-rinse milk cream for all hair types. It gently coats the hair, protecting and nourishing it while leaving it very soft. The brand lists 12 benefits, from detangling and frizz control to heat and UV protection.

What it does for you

• Easily detangles wet hair without pulling.
• Controls frizz and seals the cuticle.
• Protects against heat from blow-drying, flat irons, or curling irons and makes styling easier.
• Helps repair hair and prevent split ends.
• Protects color and hair from UV rays.
• Shine, body, and volume, with a style that lasts longer.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Spray the product onto the lengths and ends.
3. Gently massage it in to distribute it evenly through the hair.
4. Do not rinse. Style your hair as desired.

For what hair type

For all hair types, especially dry, dull, damaged, colored, or frizzy hair. It also works on fine hair if you use a small amount. If your hair is very thick and very dry, finish with an oil on the ends after drying.

Active ingredients

• Milk proteins: nourish and soften the hair.
• Murumuru butter: leaves hair silky and manageable.
• Blueberry, blackberry, papaya, and mango extracts: provide antioxidants that help protect hair from external aggressors.

What else you need

• Make My Day Shampoo 300 ml
• Argan Shampoo
• Argan Deep Treatment Mask 200 ml
• Incredible Oil Hair Oil 50 ml

ProBeauty Tip. Spray it before combing, not after: it detangles faster and causes less breakage. On colored hair, use it after every wash so the hair is always protected from heat and UV rays. Take it with you on summer vacations.

Milk Shake Incredible Oil Hair Oil 50 ml is the illuminating and protective oil from the Incredible range. It contains argan and sunflower oils, plus papaya extract, and forms a film on the hair that seals the cuticle. It absorbs quickly and leaves the hair soft, light and very shiny.

What it does for you

• Visible shine on dull hair.
• Seals the cuticle with a protective film.
• Prevents breakage and split ends.
• Soft and disciplined hair, with less frizz.
• Lightweight texture that absorbs quickly, suitable for daily use.

How to use it at home

1. Before styling: spray evenly onto washed and towel-dried hair.
2. Comb through to distribute. Do not rinse and proceed to dry.
3. As a finishing touch: put the product in the palms of your hands and distribute it through the lengths and ends.

For what hair type

For all hair types, especially dry, dull, frizzy or damaged hair. On fine hair, use sparingly and only on the ends. It is not a product for a dry scalp; it is made for the lengths.

Active ingredients

• Organic argan oil: nourishes the hair strand and gives it shine.
• Sunflower seed oil: complements the nourishment and leaves the hair soft.
• Organic papaya extract: cares for the hair strand and contributes to a luminous appearance.

What else you need

• Argan Shampoo
• Argan Deep Treatment Mask 200 ml
• Incredible Milk Leave-In Treatment 150 ml
• Make My Day Shampoo 300 ml

ProBeauty Tip. Use it in two steps: a little on damp hair before blow-drying and a little more on the ends at the end. On the ends, rub the product between your palms first; this way you won't leave shiny streaks on a single strand.

Milk Shake Insta.Light Insta.Lotion Liquid Mask 250 ml is the liquid mask with hyaluronic acid from the insta.light range. In a few seconds it detangles and hydrates the hair, gives it instant shine and eliminates frizz. The texture is light as water, smooths the porosity of the hair strand and seals the cuticle.

What it does for you

• Instant shine, with a glass hair effect.
• Detangles in a few seconds, without weighing down.
• Frizz eliminated and cuticle sealed.
• Balanced hydration, thanks to hyaluronic acid.
• Rinses quickly and shortens drying time, ideal when you are in a hurry.

How to use it at home

1. Wash the hair, preferably with Insta.Light Shampoo.
2. Apply the mask to wet hair, concentrating on the lengths and ends.
3. Twist the strands around your fingers, so the product penetrates better.
4. Leave to work for a few seconds, then rinse.

For what type of hair

For all hair types, especially dyed, chemically treated, dry, dull or frizzy hair. It also works on fine hair, because it does not weigh it down. If your hair is very damaged, alternate with a nourishing mask that stays on the hair longer.

Active ingredients

• Hyaluronic acid: helps the hair retain the right level of hydration.
• Milk proteins: nourish and strengthen the hair strand.
• Lemon and blueberry extracts: bring vitality and brightness.

What else you need

• Insta.Light Shampoo 300 ml
• Glistening Light Milk anti-frizz hair milk for fine hair
• Incredible Milk 150 ml leave-in treatment
• Lifestyling Let It Shine shine spray

ProBeauty tip. Use Insta.Lotion instead of conditioner on days when you are in a hurry. Twisting the strands around your fingers is not optional: this way the product coats the entire hair strand and the shiny effect is more visible after drying.

Milk Shake Insta.Light Shampoo 300 ml is the fortifying, volumizing shampoo from the insta.light range, for all hair types. It gently cleanses, makes hair easy to comb through and leaves it soft and shiny. The creamy texture and rich fragrance make washing a pleasure.

What it does for you

• Hair with more body, thanks to the volumizing effect.
• Nourished and strengthened hair, with milk proteins.
• Balanced hydration, with hyaluronic acid.
• Easy combing and soft hair after rinsing.
• Shine and revitalized appearance, without SLES and SLS.

How to use it at home

1. Apply the shampoo evenly to wet hair and massage.
2. Rinse.
3. Wash a second time and rinse thoroughly.
4. Follow with the Insta.Lotion liquid mask.

For what hair type

For all hair types, especially dull or frizzy hair that needs body and shine. It is also suitable for maintaining the insta.light salon treatment at home. If you have scalp problems, such as dandruff, you need a specific shampoo.

Active ingredients

• Milk proteins: have nourishing and strengthening properties for the hair strand.
• Hyaluronic acid: helps balance hydration inside the hair strand.
• Lemon and blueberry extracts: add vitality and shine.

What else you need

• Insta.Lotion Liquid Mask 250 ml
• Glistening Light Milk anti-frizz milk for fine hair
• Incredible Milk Leave-In Treatment 150 ml
• Lifestyling Let It Shine Shine Spray

ProBeauty Tip. On the second wash, use less shampoo than on the first: it lathers faster because the hair is already clean. Gently massage the scalp with your fingertips, not your nails, then rinse thoroughly.

🌿 Repair. Nourish. Protect.
Transform your fragile and damaged hair into a soft, elastic, and shiny mane with Milk Shake Integrity & Strength Intensive Treatment, the professional treatment that works deep to restore hair vitality without weighing it down.

💎 Luxury formula with active ingredients:
✔️ Organic murumuru butter – intensely nourishes and seals moisture into the hair strand
✔️ Argan oil – powerful antioxidant, leaves hair soft and shiny
✔️ Amaranth seed extract – rich in amino acids and peptides for elasticity and strength
✔️ Hydrolyzed keratin & coconut oil – rebuilds hair structure, eliminates frizz, and allows for easy combing

🔬 What makes this treatment unique?
• Deeply nourishes the hair strand from root to tip
• Repairs the cuticle and seals cracks in the hair strand
• Reduces frizz and increases elasticity
• Visibly improves shine, suppleness, and texture
• Helps maintain intense color and protects internal structure

✨ Recommended use:

1. Apply to wet, freshly washed hair

2. Distribute evenly with a comb

3. Leave on for 3–5 minutes

4. Rinse thoroughly

🔥 For very damaged hair: apply under heat (with a cap or dryer) for 5 minutes, then allow to cool before rinsing – for a deep restructuring effect.

👉 With Milk Shake Integrity & Strength, your hair regains its health, strength, and shine, ready for any hairstyle – every day!

Milk Shake Integrity & Strength Intensive Treatment Mask 500 ml is the large size of the nourishing mask from the Integrity & Strength range. It is designed for weakened, brittle, and dull hair, strengthening and repairing it deeply. The 500 ml size is practical for long hair or frequent use.

What it does for you

• Intensive nourishment for dry and damaged hair.
• Reduced frizz, especially on thick and hard-to-tame hair.
• Fewer breakages and split ends, thanks to amaranth extract.
• Soft and elastic hair, easy to comb through after rinsing.
• A healthier and shinier appearance, with a fragrance of tropical flowers and coconut milk.

How to use it at home

1. Wash your hair and towel-dry it until it is only damp.
2. Take an appropriate amount for your hair length and apply it evenly to the lengths and ends.
3. Massage gently and leave the mask on for 3–5 minutes.
4. Comb through, then rinse thoroughly with water.

For what hair type

For damaged, dry, brittle, or frizzy hair, especially thick and long. It is also suitable for dyed hair that breaks easily. On very fine hair, use a small amount only on the ends so as not to weigh it down.

Active ingredients

• Organic murumuru butter: conditions the hair strand and has an anti-frizz effect.
• Amaranth seed extract: helps prevent hair breakage and split ends.

What else you need

• Integrity Nourishing Shampoo 300 ml
• Integrity & Strength Split Ends Savior Spray
• Integrity Leave In 250 ml Leave-In Spray
• Glistening Rich Serum Anti-Frizz Serum for Thick Hair

ProBeauty Tip. If you have long and thick hair, divide it into sections and apply the mask to each. This way, it reaches the strands underneath, which are usually the driest. The large container closes tightly, so you can keep it safely in the bathroom.

Milk Shake Integrity & Strength Protein Treatment Ampoules 8 x 10 ml is the concentrated protein and amino acid treatment from the Integrity & Strength range. The ampoules are for very fragile, dry, and chemically treated hair, after dyeing, bleaching, or perming. They restore the hair strand's softness and natural shine.

What it does for you

• Repairs chemically damaged hair with a concentrate that penetrates the strand.
• Immediately restores body to limp and depleted strands.
• Fewer breakages and split ends, with the strand's elasticity restored.
• Softer and shinier hair after every application.
• The exact dose: one ampoule per treatment, with no waste.

How to use it at home

1. Wash your hair and towel-dry it.
2. Open the ampoule using the dispenser opener in the box, holding it with a tissue.
3. Apply the entire contents of the ampoule to clean, damp hair and massage gently.
4. Leave on for 5–10 minutes, then rinse.

For what hair type

For very damaged, dry, and chemically treated hair that breaks and looks dull. It is an intensive treatment, not an everyday one. If your hair is only dry, without chemical damage, the Intensive Treatment mask is enough for regular care.

Active ingredients

• Proteins and amino acids: bring essential nutrients to the strand, so it can regain its vitality.
• Amaranth seed extract: restores elasticity and helps prevent breakage and split ends.
• Organic murumuru butter: softens the strand and coats the cuticle.

What else you need

• Integrity Nourishing Shampoo 300 ml
• Integrity & Strength Intensive Treatment Mask 200 ml
• Integrity & Strength Split Ends Savior Spray
• Integrity Leave In 250 ml Leave-In Spray

ProBeauty Tip. Schedule the ampoule for the same day of the week, for example Sunday. On bleached hair, start with two applications per week, then switch to one when you feel the strand is more elastic. Continue with the Intensive Treatment mask for regular washes.

Milk Shake Integrity & Strength Split Ends Savior Spray 100 ml is the leave-in treatment for split ends from the Integrity & Strength range. It is a lightweight spray with a silky effect that seals the hair shaft and prevents breakage. It protects the cuticle from external factors and the heat of the dryer or flat iron.

What it does for you

• Prevents breakage and split ends with a spray that seals the hair shaft.
• Protects the cuticle from external factors.
• Heat protection from dryers and flat irons.
• Restores the strength of the hair shaft structure for healthier-looking hair.
• Soft, silky, and shiny hair, without rinsing.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Spray evenly and generously over the lengths and ends.
3. Do not rinse.
4. Dry and style your hair as desired.

For what hair type

For damaged and weakened hair with split ends or hair that breaks easily. The lightweight texture is also suitable for fine hair. Deeply split ends cannot be bonded back together: in that case, you need a haircut, followed by a spray to prevent further splitting.

Active ingredients

• Amaranth seed extract: revitalizes and helps prevent split ends.
• Organic murumuru butter: softens the hair shaft and coats the cuticle.
• Keratin: enhances the product's repairing action for healthier-looking hair.

What else you need

• Integrity Nourishing Shampoo 300 ml
• Integrity & Strength Intensive Treatment 200 ml
• Integrity & Strength Protein Treatment Ampoules
• Lifestyling Thermo Protector Heat Protection Spray

ProBeauty Tip. Keep the spray near the dryer and spray it on the ends every time before styling. The ends are the oldest part of the hair shaft and the most exposed to heat. If you protect them consistently, you can cut down on maintenance trims.

Milk Shake Integrity Leave In Treatment Spray 250 ml is a leave-in treatment for damaged hair. It contains naturally derived keratin, proteins and amino acids, plus hyaluronic acid for deep hydration. It strengthens and adds body without weighing hair down and makes it easier to comb through.

What it does for you

• Deep hydration for dry and damaged hair.
• Stronger hair with more body, thanks to keratin and proteins.
• Does not weigh hair down, so you can use it after every wash.
• Easier combing, with fewer tangles.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Spray the product from roots to ends.
3. Focus on the most damaged lengths.
4. Do not rinse. Proceed to dry and style as usual.

For what hair type

For damaged, weak and dry hair, including hair that has been dyed or bleached. The spray texture also makes it suitable for fine hair. If your scalp gets oily quickly, keep the product away from the roots.

Active ingredients

• Keratin and amino acid complex from wheat and soy: strengthen and add body to the hair.
• Hyaluronic acid: provides deep hydration.
• Milk, wheat and rice proteins: condition the hair and make it easier to comb through.
• Murumuru butter and organic buriti oil: nourish damaged lengths.

What else you need

• Integrity Nourishing Shampoo 300 ml
• Integrity & Strength Intensive Treatment Mask 200 ml
• Integrity & Strength Split Ends Savior Spray
• Integrity & Strength Protein Treatment Ampoules

ProBeauty Tip. Spray in sections, not all at once. Lift the top layer, apply the product to the strands underneath, then put the top layer back and spray it too. This distributes it evenly and prevents waste.