Products

L'Oréal Professionnel Homme Poker Paste Hair Paste 75 ml is a styling paste from the Homme line, with maximum hold and a matte finish. The formula can be restyled, so you can redo your hairstyle throughout the day. Today L'Oréal sells the same product code under the name Tecni.Art Fix Paste.

What it does for you

• Maximum hold, which lasts all day.
• Matte finish, without shine, for a natural and textured look.
• Restyling throughout the day: reactivate it with your fingers.
• Short and structured hairstyles, defined section by section.

How to use it at home

1. Start with dry hair: that is what L'Oréal recommends.
2. Take a small amount of paste and warm it up by rubbing it between your palms.
3. Apply it to all the hair or just to the sections you want to define.
4. Shape the ends with your fingers for texture.
5. Throughout the day, restyle with your fingers if the shape has fallen.

For what type of hair

For any type of hair, best suited for short haircuts and structured hairstyles. On long hair use very little, only for texture on the ends. It is not suitable if you want shiny hair.

Active ingredients

• Very resistant resins: they give very strong hold and maintain texture.

What else you need

• Super Dust Powder, volume and grip
• Fix Max Gel, shiny hold
• Infinium Pure Extra Strong Hairspray
• Absolut Repair Molecular Shampoo

The ProBeauty tip. On short hair, first put a little Super Dust powder at the root. Then fix only the ends with Poker Paste, for a textured look.

Discover L'Oréal Professionnel Infinium Pure Extra Strong, the professional hairspray that offers the finest diffusion, an extremely strong hold, and a natural finish, without weighing hair down. Specially designed for professional hairstylists and intensive use, this fragrance-free and hypoallergenic hairspray is ideal for people with respiratory sensitivities.

Long-Lasting Professional Hold

✔ Extra-strong hold, without stiffness
✔ Ultra-dry – no visible residue
✔ Shiny finish and natural look
✔ Allows easy re-styling
✔ Fragrance-free, optimal for sensitive people
✔ Does not cause coughing, irritation or itching

Infinium Pure – The Range of Professional Hairsprays Tailored to Your Needs

🔹 Infinium Pure Soft – Light hold for a natural look and maximum flexibility
🔹 Infinium Pure Strong – Strong hold for structured and resistant hairstyles
🔹 Infinium Pure Extra Strong – Extra-strong hold for long-lasting styling

How to use Infinium Pure Extra Strong hairspray?

1️⃣ Shake the container well before use
2️⃣ Spray evenly from about 20 cm away
3️⃣ For extra volume, apply at the roots while lifting strands of hair
4️⃣ Style the hair for a flawless and long-lasting finish

Ideal for fashion show backstages, professional salons, and anyone who wants a professional, high-performing, and gentle hairspray for hair and scalp. L'Oréal Professionnel Infinium Pure Extra Strong – extreme hold, without compromise! ✨

Discover L’Oréal Professionnel Infinium Pure Soft, the professional hairspray designed for flexible hold, without weighing hair down, providing hair with structure and shine. Its innovative formula is silicone-free, fragrance-free, hypoallergenic, and vegan, making it ideal even for the most sensitive hair and scalp types.

Professional Performance with Respect for the Environment

✔ Flexible hold – Preserves hair's natural movement, without stiffness
✔ Healthy shine – Radiant and natural finish, without visible residue
✔ Light texture – Does not weigh hair down or make it sticky
✔ Fragrance-free and hypoallergenic – Suitable for people with fragrance sensitivities
✔ New sustainable packaging – -60% less aluminum, 40% more compressed, for the same long-lasting use

Infinium – Created with Professional Stylists

🔹 The Infinium range – Developed in collaboration with top hairstylists, used both backstage at fashion shows and for viral trends on social media
🔹 Ergonomic & Responsible – Optimized design for easy application and sustainability

How to use Infinium Pure Soft hairspray for an impeccable look?

1️⃣ For light hold and definition, spray evenly onto dry hair, from a distance of 30 cm
2️⃣ For volume, apply at the roots, lifting sections of hair
3️⃣ For a shiny and natural finish, apply a fine layer at the end of styling

Choose L’Oréal Professionnel Infinium Pure Soft for professional hold without compromise, with a delicate yet effective formula, ideal for flexible and modern hairstyles! ✨

Discover L’Oréal Professionnel Infinium Pure Strong, the professional hairspray with the finest diffusion, designed for strong hold, no residue, and a no-compromise styling experience. Its innovative formula without fragrance, volatile compounds, and odor-masking elements makes it the ideal choice for professional hairdressers and individuals with respiratory sensitivities.

Professional Performance for Long-Lasting Hairstyles

✔ Strong hold, without stiffness
✔ Ultra-dry, with no visible residue
✔ Fine diffusion for even application
✔ Fragrance-free, optimal for individuals with sensitivities
✔ Maximum comfort – no coughing, irritation, or itching sensation
✔ Optimal shine and natural finish

The Infinium Pure Range – Created for Professionals

🔹 Infinium Pure Soft – Light hold, for a natural look
🔹 Infinium Pure Strong – Strong hold, for structured and long-lasting hairstyles
🔹 Infinium Pure Extra-Strong – Extra-strong hold, for sophisticated and resistant hairstyles

How to use Infinium Pure Strong hairspray?

1️⃣ Shake the container well before use
2️⃣ Spray evenly from a distance of approximately 20 cm
3️⃣ For extra volume, apply at the roots by lifting sections of hair
4️⃣ Style the hair for a perfect and long-lasting finish

Ideal for fashion show backstages, top salons, and anyone who wants a professional, effective, and gentle hairspray for hair and scalp. L’Oréal Professionnel Infinium Pure Strong – strong hold, no compromises! ✨

L'Oréal Professionnel Keratin Alpha Sleek Treatment Cream 200 ml, from the Série Expert range, is the weekly step in the Keratin Alpha Sleek smoothing routine. It has a creamy texture that coats the fiber and progressively smooths the hair's keratin. The result is velvety hair, with frizz and volume under control.

What it does for you

• Progressive smoothing: the more you use it, the better the result.
• Frizz and volume controlled, for disciplined hair.
• Easier daily styling, especially with the entire range routine.
• Shine and long-lasting softness.
• Hair fiber integrity preserved: reshapes the hair without damaging it.

How to use it at home

1. Once a week, wash your hair with Keratin Alpha Sleek shampoo. Shake the cream bottle well.
2. Divide your hair into two sections and apply 30–50 ml of product evenly, from mid-lengths to ends.
3. Leave on for 10–15 minutes, then rinse.
4. Dry your hair completely with a hairdryer, then straighten it with a flat iron to activate the technology.
5. For the other washes during the week, use the mask from the range.

For what hair type

For any hair type with frizz that wants to be smoother, straighter, and easier to style. Optimal results appear after 4 weeks. If you do not want to use a hairdryer and flat iron, you will not achieve the full effect. For defined curls, choose Curl Expression.

Active ingredients

• Keratin Alpha Shaper: patented formula that smooths the fiber at the alpha keratin level, preserving its integrity.
• Amino acid chains: work together with Keratin Alpha Shaper for disciplined hair, with controlled volume.

What else you need

• Keratin Alpha Sleek Shampoo
• Keratin Alpha Sleek Mask
• SteamPod Hair Straightener

The ProBeauty tip. Set aside one day a week for the cream, for example Sunday. The result is built up through regular applications, not just one.

L'Oréal Professionnel Keratin Alpha Sleek Hair Mask 250 ml, from the Série Expert range, is the mask in the Keratin Alpha Sleek smoothing routine. It has a rich texture that deeply nourishes the hair. At the same time, it reshapes and smooths the keratin in the hair fiber, for long-lasting softness and controlled volume.

What it does for you

• More disciplined and smoother hair.
• Controlled volume and anti-frizz effect.
• Deep nourishment for dry hair.
• Instant shine and soft hair.
• Short pause time, just 5 minutes.

How to use it at home

1. Wash the hair with Keratin Alpha Sleek shampoo.
2. Divide the wet hair into two sections.
3. Distribute the mask evenly throughout the length, from roots to ends.
4. Leave on for 5 minutes, then rinse thoroughly.
5. Once a week, instead of the mask, use the treatment cream from the same range.

For what type of hair

For any type of hair with frizz and volume that is difficult to control, which wants to be smoother. On very fine hair or an oily scalp, apply less at the roots. If you want to keep your curls, choose the Curl Expression range.

Active ingredients

• Keratin Alpha Shaper: patented formula that smooths the fiber at the alpha keratin level, preserving its integrity.
• Amino acid chains: work together with Keratin Alpha Shaper for disciplined hair, with controlled volume.

What else you need

• Keratin Alpha Sleek Shampoo
• Keratin Alpha Sleek Treatment Cream
• SteamPod Hair Iron

The ProBeauty tip. Then dry the hair with a brush, in small sections. The smoothness is more visible when the hair is stretched while drying.

L'Oréal Professionnel Keratin Alpha Sleek Shampoo, from the Série Expert range, is the first step in the Keratin Alpha Sleek smoothing routine. It is a sulfate-free shampoo with a creamy texture that gently cleanses the hair fiber. At the same time, it smooths and strengthens the keratin in the hair, for long-lasting softness and controlled volume.

What it does for you

• Smooth and soft hair, with an anti-frizz effect.
• Controlled volume, without puffy hair.
• Instant shine after washing.
• Hydration for dry and rough hair.
• Gentle cleansing, with a sulfate-free formula.

How to use it at home

1. Apply the shampoo evenly to wet hair.
2. Massage until you get a rich lather, then rinse thoroughly.
3. Once a week, follow with the Keratin Alpha Sleek treatment cream.
4. On other washes, use the Keratin Alpha Sleek mask.

For what hair type

For any hair type with frizz that wants to be smoother, straighter, and softer. L'Oréal Professionnel says the range is suitable for all hair types. If you want to keep your defined curls, the Curl Expression range is better suited for you.

Active ingredients

• Keratin Alpha Shaper: patented formula that smooths the fiber at the alpha-keratin level, preserving its integrity.
• Amino acid chains: work together with Keratin Alpha Shaper for disciplined hair, with controlled volume.

What else you need

• Keratin Alpha Sleek Mask
• Keratin Alpha Sleek Treatment Cream
• SteamPod Hair Iron
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. The 500 ml Refill works as a refill. Keep the bottle and refill it; it's more practical than always buying a new bottle.

✨ Transform your unruly hair into perfectly smooth and shiny locks! ✨

Discover L’Oréal Professionnel Série Expert Liss Unlimited Mask, an intensive anti-frizz treatment, designed to repair, hydrate, and smooth unruly hair. Thanks to its advanced formula with Pro-Keratin and Kukui and Evening Primrose oils, this mask works deeply, providing up to 4 days of smoothness, even in extreme humidity conditions.

🌿 Key benefits:
✔ Repairs hair fiber and prevents damage
✔ Intensely hydrates and protects against humidity
✔ Long-lasting anti-frizz control, even at 80% humidity
✔ Hair becomes smoother, more supple, and easy to comb
✔ Natural shine and silky appearance, without weighing hair down

🌟 Key ingredients:
✨ Pro-Keratin – strengthens hair structure and reduces breakage
💧 Kukui Oil – rich in essential fatty acids, provides anti-humidity protection
🌿 Evening Primrose Oil – nourishes and smoothes hair fiber, leaving hair soft and elastic

🧴 How to use:
1️⃣ Apply to shampooed, towel-dried hair
2️⃣ Distribute evenly through lengths and ends
3️⃣ Leave on for 3-5 minutes for deep hydration
4️⃣ Rinse thoroughly with lukewarm water

💡 Ideal for:
✔ Unruly hair, prone to frizz
✔ Those who desire long-lasting smoothness and a silky appearance
✔ Hair constantly exposed to humidity or thermal styling tools

📢 Complete your routine with the entire Liss Unlimited range for perfectly disciplined and protected hair! 💖

L'Oréal Professionnel Liss Unlimited Shampoo 300 ml, from the Série Expert range, is a smoothing shampoo for unruly and blow-dried hair. It cleanses the hair, keeps it under control and leaves it feeling very pleasant to the touch. The formula strengthens the hair fiber and forms a barrier against humidity, making it easier to smooth.

What it does for you

• Smooth and disciplined hair, easier to dry with a brush.
• Humidity barrier, for less frizz.
• Strengthened fiber, with a repairing action.
• Supple and shiny hair after washing.
• Cleansing of the hair and scalp, without leaving it rough.

How to use it at home

1. Apply the shampoo to wet hair.
2. Gently massage the scalp until a lather forms.
3. Rinse thoroughly. Repeat if you have used a lot of styling product.
4. Continue with the Liss Unlimited mask and oil.

For what type of hair

For unruly, frizzy hair, and for straight or blow-dried hair. If you have fine and flat hair that needs volume, choose a volume range. The shampoo does not permanently straighten curly hair.

Active ingredients

• Pro-Keratin: improves and maintains the hydration of the fiber, strengthens its structure and leaves it soft and shiny.
• Night-blooming cereus oil: seals the fiber for shine and controlled smoothness.

What else you need

• Liss Unlimited Smoothing Mask
• Liss Unlimited Dry Oil
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. Dry the hair with the hairdryer nozzle pointed from top to bottom, along the hair fiber. The cuticles close and the hair stays smoother.

L'Oréal Professionnel Liss Unlimited Dry Oil 125 ml, from the Série Expert range, is the finishing oil for unruly hair. It contains smoothing agents that form a long-lasting shield against humidity. The lightweight formula seals the hair shaft for shine and controlled smoothness.

What it does for you

• Smoother hair, with frizz kept under control.
• Humidity shield, so hair doesn't swell in damp weather.
• Visible shine and controlled smoothness.
• Easier drying: hair is more manageable under the brush and hairdryer.
• Lightweight formula, which does not leave hair sticky.

How to use it at home

1. Wash your hair and towel-dry it thoroughly.
2. Warm a few drops of oil between your palms.
3. Apply to the lengths and ends, avoiding the roots.
4. Dry with a hairdryer and brush, from roots to ends.

For what hair type

For unruly, frizzy hair and straightened hair that you want to keep smooth. For very fine hair, use only one drop, on the ends only. It does not turn curly hair straight; it only helps achieve a smoother dry.

Active ingredients

• Camellia oil: seals the hair shaft for shine and smoothness.
• Smoothing agents: form the long-lasting shield against humidity and keep frizz under control.

What else you need

• Liss Unlimited Smoothing Shampoo
• Liss Unlimited Smoothing Mask
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. At the end, after drying, rub any remaining oil in your palms over the surface of the hair. Catch the short strands that are sticking up.

💡 Transform every coloring into a professional work of art with the new Majirel Booster from L’Oréal Professionnel, now available in 60ml. With a vegan, creamy, and ultra-performing formula, this booster offers absolute precision in neutralizing unwanted undertones, intensifying reflections, or creating personalized shades, perfectly adapted to each client.

🌿 Absolute novelty: Odor Trapping Technology – reduces ammonia odor by up to 2x, without compromising color performance.

✨ Key benefits:

• Effectively neutralizes unwanted tones

• Intensifies reflections or creates unique shades

• 100% compatible with Majirel hair color + dedicated oxidant

• Powerful pigments, ideal for personalized mixes

• Vegan & with 3x more care for soft and shiny hair

🎨 Professional 2-in-1 use:

1. Neutralization & intensification: Add to Majirel hair color + oxidant (ratio 1:3 + 1.5) for a complete and balanced coloring.

2. Intense reflections on dark bases: Used for contrast effects on natural or dark colored hair (tones 1–6).

📌 Important: Use only in combination with Majirel shades and the appropriate oxidant. Cool boosters (green, blue, violet) do not provide lightening. Warm boosters (red, magenta, orange) also allow for spectacular highlight effects.

Optimized, attractive, and professional-oriented description
The L’Oréal Professionnel Majirel color chart is an indispensable tool for hairstylists who seek absolute precision, accurate client consultation, and impeccable color results 🎨✨ Created specifically for professional salon use, this catalog offers a clear and faithful presentation of all Majirel shades, from natural and classic tones to intense and creative reflections.

Each shade is realistically rendered, facilitating the selection of the appropriate color based on the natural base, desired result, and coloring technique used. The catalog supports the professional consultation process, increases client confidence, and helps achieve predictable and consistent results.

Key benefits
• Complete presentation of L’Oréal Majirel shades
• Faithful color reproduction for predictable results
• Ideal for professional salon consultation
• Helps select the perfect shade for each client
• Essential tool for classic and creative colorings
• Boosts professionalism and conversion rates in the salon

A premium accessory, essential for any salon working with L’Oréal Professionnel Majirel and focusing on performance, precision, and client satisfaction 💼💎

💫 Rediscover the professional coloring experience with L’Oréal Professionnel Majirel Cool Cover 9, a revolutionary hair dye that combines impeccable performance with enhanced comfort during application. Specially designed to deliver cool, intense, and even tones, this formula ensures up to 100% gray hair coverage, while deeply protecting and caring for the hair strand.

🌬️ Innovative Odor Trapping™ technology – reduces ammonia odor by up to 64%, offering a more pleasant coloring experience, without olfactory discomfort.

🌟 Visible and long-lasting results:
• 3x more shine – radiant and vibrant hair
• 3x more softness – silky texture and easy to style
• Vibrant color from root to tip – even and true to the chosen shade
• Up to 100% gray hair coverage – even on mature or stubborn hair

🌱 Vegan formula and silicone-free – for a natural feel, without weighing down the hair.

💡 Improved creamy texture facilitates exact dosing, easy mixing, and precise application, for professional results right from the first step.

🧪 Recommended use:

1. Mix the dye with L’Oréal Professionnel oxidant 12.5, 20 or 30 volume (in a 1:1.5 ratio) until a homogeneous texture is obtained.

2. Apply to roots and, if necessary, to lengths and ends. Processing time: 35 minutes.

3. Gently emulsify, then rinse thoroughly until the water runs clear. Finish with Metal DX Cleansing Cream for extra protection and color retention.

🎨 Ideal for:
• Natural or colored hair
• Resistant gray hairs
• Dull hair with warm tones requiring neutralization

✨ Choose Majirel Cool Cover if you want a pure cool blonde shade, visibly healthier hair, and a premium coloring experience, without compromise!

💫 Transform the bleaching process into a luxurious experience with L'Oréal Professionnel Majirel High Lift Ash+ professional hair dye. Ideal for achieving cool, pure, and sophisticated blonde shades, this permanent coloring cream offers remarkable performance and uniform results from roots to ends. The new revolutionary formula includes Odor Trapping Technology, which significantly reduces the ammonia smell, making the coloring experience much more pleasant for both the stylist and the client.

🧪 Thanks to the newly integrated care complex, Majirel High Lift offers 3 times more hydration and protection, making hair more supple, shinier, and healthier after each use. The smooth and creamy texture allows for easy dosing and mixing, for a precise and effortless application.

🌈 The result? Cool, sophisticated blondes, free of yellow tones, with impeccable shine and chromatic uniformity that rivals the most demanding professional salon requirements.

🌟 Key benefits:
• Optimal coloring performance – perfect shade uniformity
• Anti-odor technology – with 2x less ammonia smell*
• New care complex – 3x more hydration
• Smooth texture – easier dosing and application
• Visible results: light, cool, and professional blonde

🧴 Preparation and application method:
• Mix 60 ml of Majirel High Lift coloring cream with 120 ml of L'Oréal Professionnel oxidant 9% (for lightening up to 3 tones) or 12% (for lightening up to 4.5 tones)
• Apply to dry, unwashed hair with a brush, starting from the roots
• Total processing time: 50 minutes
• Finally, emulsify, rinse thoroughly, and use Metal Detox shampoo to fix the color

⚠️ Important note:
Majirel High Lift is not recommended for covering gray hair. It can only be used if the percentage of white hair is under 30%.

💁♀️ For an impeccable cool blonde, without compromise, L'Oréal Professionnel Majirel High Lift Ash+ is the ideal choice for professionals seeking performance, care, and comfort in a single coloring product.

🔖 #MajirelHighLift #PerfectBlonde #ProfessionalHairDye #LOrealProfessionnel #ProfessionalColoring #HairTransformation #SalonQuality

🎨 Intense color, full coverage, and advanced protection for your hair!

L'Oreal Professionnel Majirel is the benchmark professional permanent hair color, offering 100% gray hair coverage, vibrant reflects, and long-lasting color. Thanks to Ionene G and Incell technologies, the hair fiber is strengthened from within, resulting in stronger, silkier hair with uniform and intense color.

🖌 What's included in the package?
✔ 1 tube of professional hair color, 50 ml
❗ Developer is not included and must be purchased separately.

🧪 How to choose the right developer?

• 6% (20 vol) – Perfect coverage and lift of 2 levels
• 9% (30 vol) – Lift of 3 levels for brighter shades

🌀 Preparation and application method:
1️⃣ Mix 1 tube of Majirel hair color (50ml) with 75ml L'Oreal Professionnel cream developer, using a non-metallic bowl.
2️⃣ Apply to dry, unwashed hair, starting from the roots.
3️⃣ Leave on for 35 minutes for optimal results.
4️⃣ After processing time, rinse hair thoroughly until water runs clear.
5️⃣ Wash hair with a shampoo for colored hair to seal the color and maintain shine.

💡 Application techniques for impeccable results:
✔ First coloration: Apply first to lengths and ends, then to roots.
✔ Color refresh: Use a warm Majirel shade and a little warm water for a uniform look.
✔ For hair that is too dark: Apply the scrubbing technique with L'Oréal Efassor and 20 vol (6%) or 30 vol (9%) developer.

📝 Tips for covering gray hair:
✔ Under 50% gray hair: Apply the desired shade directly.
✔ Between 50%-100% gray hair: Mix half of the chosen shade with a golden or natural golden base for a balanced result.

⚠ Warnings:

• Use only the recommended developer and do not exceed a concentration of 9% (30 vol).
• Avoid metal tools to maintain formula stability.
• Apply the hair color generously for uniform and long-lasting coverage.

📢 Transform your look with L'Oreal Professionnel Majirel and enjoy intense, shiny color and healthy hair! ✨

Discover the power of professional coloring with Majirel from L’Oréal Professionnel – the ideal choice for hairstylists who want intense colors, perfect gray hair coverage, and lasting shine. With a vegan, cruelty-free formula and reduced odor thanks to Odor Trapping™ technology, this hair dye brings a premium experience for both the stylist and the client.

🌟 What makes it special?

✔️ 100% gray hair coverage – even in difficult cases
✔️ Up to 50% less ammonia smell – for a more comfortable application
✔️ 110 professional shades – from pearly blondes to intense brunettes
✔️ Vegan formula – no animal-derived ingredients and not tested on animals
✔️ Long-lasting results – intense, deep, and even color
✔️ Exceptional shine – thanks to Ionène G™ and Incell™ technologies, which protect and strengthen the hair fiber from within

💡 Integrated care technology:
• Ionène G™ – strengthens hair and reduces porosity
• Incell™ – nourishes the hair fiber and protects hair structure

🧪 Recommended use:
Mix in a 1:1.5 ratio with L’Oréal developer (6%, 9% or 12%, depending on the desired level). Development time varies depending on the developer and desired result – between 35 and 45 minutes.

📦 Content: 60 ml – sufficient for one complete application

🎯 Ideal for:
• Clients who want complete gray hair coverage
• Haircuts that need strong reflections and definition
• Anyone who wants long-lasting color without compromising hair health

✨ Choose L’Oréal Professionnel Majirel and give your clients intense, nourishing, and perfectly even color – with zero compromises and 100% professionalism!

🔥 Vibrant shades and perfect gray hair coverage! 🔥

Discover L’Oréal Professionnel Majirouge, the professional permanent hair dye that offers intense, long-lasting colors and extraordinary shine. Formulated with Ionène G and Incell technology, this dye not only colors but also protects the hair fiber, keeping hair soft, healthy, and shiny. Ideal for achieving vibrant or intense red shades, Majirouge ensures 100% coverage of gray and white hair.

✨ Key benefits:
✔ Intense and long-lasting color – maintains vibrant reflections for longer.
✔ 100% gray hair coverage – ideal for completely gray hair.
✔ Creamy texture, perfect adherence – for a uniform and intense result.
✔ Protection and care – Ionène G & Incell technology strengthens the hair fiber from within.
✔ Shine and suppleness – for silky and easy-to-style hair.

🧴 Key ingredients:
💎 Ionène G & Incell – protects the hair fiber and locks color deep within.

🎨 How to correctly prepare the dye:
For a 50ml tube, add 75ml L’Oréal Professionnel cream oxidizer, choosing the concentration based on the desired result:
✔ 6% (20 vol.) oxidizer – for natural coloring and even coverage.
✔ 9% (30 vol.) oxidizer – for 2-3 tone lightening and thick gray hair.

🛁 How to apply:
1️⃣ Apply the mixture to dry, unwashed hair, starting from the roots.
2️⃣ Distribute evenly along the lengths and ends for homogeneous color.
3️⃣ Leave to act for 35 minutes for intense results.
4️⃣ Emulsify gently and rinse thoroughly until the water runs clear.
5️⃣ Use a professional shampoo for colored hair to protect color intensity.

💡 Recommendations for gray hair coverage:
✔ Under 50% gray hair – apply the desired shade directly.
✔ Between 50%-100% gray hair – mix the desired shade with a natural base for an impeccable result.

📢 Experience color intensity and professional protection with L’Oréal Professionnel Majirouge! 💖

L'Oréal Professionnel Metal Detox Leave-In Cream 100 ml is the high-protection cream from the Série Expert Metal Detox range. Concentrated with 1% glycoamine, it removes metals from the hair and protects the fiber from the deposition of new particles. This helps prevent hair breakage and color fading.

What it does for you

• High protection against UV rays, oxidation, brushing, and heat, thanks to UV filters.
• Intense hydration and frizz control, even in high humidity.
• Stronger and shinier hair, with color that lasts longer.
• Easier to style hair, softer and smoother.
• Melting texture, absorbed instantly, that does not weigh down the hair.

How to use it at home

1. Wash your hair and towel-dry it.
2. Apply 1–2 pumps to damp hair.
3. Distribute evenly from mid-lengths to ends.
4. If you have long or thick hair, add more, up to 4 pumps in total.
5. Do not rinse. Blow-dry your hair or let it air-dry.

For what type of hair

For all hair types and textures: colored, damaged, bleached, and natural. Works on short or long hair, straight or curly. Use daily, after any routine. It does not replace a mask when the hair needs intense hydration.

Active ingredients

• 1% Glycoamine: the patented molecule of the range, which neutralizes metal inside the hair shaft.
• Ionene: part of the cream's patented technology, along with glycoamine.
• UV Filters: protect the hair from UV rays and the oxidation they cause.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Pre-Shampoo Treatment 250 ml

ProBeauty Tip. On fine hair, start with a single pump and add more only if the ends still feel dry. It is better to add a little at a time than to apply too much at once.

L'Oréal Professionnel Metal Detox Hair Mask is the protective mask from the Série Expert Metal Detox range. Wash after wash, metal particles in the water, such as copper, build up in the hair. They can lead to breakage and unpredictable results when dyeing, balayage, and bleaching. The mask protects the fiber against the deposition of new metals.

What it does for you

• Stronger hair, with a strengthened fiber that is much more resistant to breakage.
• Less porous fiber, protected against the deposition of new metal particles.
• True-to-tone, long-lasting color, with intense highlights.
• Intense shine and silkier hair, nourished deep down.
• Vegan and sulfate-free formula.

How to use it at home

1. Wash your hair with Metal Detox shampoo, after a pre-shampoo treatment, if you use one.
2. Apply 15–20 ml of mask to wet hair.
3. Distribute evenly through the lengths and ends.
4. Twist the hair and leave on for 2–5 minutes. For more intense hydration, leave on for up to 15 minutes.
5. Rinse, then finish with the concentrated oil or Metal Detox leave-in cream.

For what hair type

For dyed, bleached, balayage, or over-sensitized hair, especially if the water in your area is hard. The metal content in the hair depends on the porosity of the fiber and the quality of the water. The mask does not neutralize yellow tones and does not replace trimming already broken ends.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the fiber and neutralize metals.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Leave-In Cream 100 ml

ProBeauty Tip. If your hair is very porous after bleaching, don't rush: leave the mask on for up to 15 minutes for more intense hydration. On regular days, 2–5 minutes are enough.

L'Oréal Professionnel Metal Detox Cream Shampoo is the cleansing shampoo in the Série Expert Metal Detox range. Cleanses hair after any coloring, balayage, or bleaching. The rich cream transforms into a concentrated foam that gently cleanses the hair fiber and removes accumulated metal particles, such as copper.

What it does for you

• Eliminates the buildup of metals and other pollution particles from the hair.
• Uniform, long-lasting, and intensely shiny color after coloring.
• Gentle cleansing, sulfate-free.
• Hair that looks healthier and regains its shine.
• Citrus fragrance with musk notes, easily recognizable.

How to use it at home

1. If you use the Metal Detox pre-shampoo, do not rinse it: apply the shampoo directly over it.
2. Distribute the shampoo on wet hair and emulsify until you obtain a creamy texture.
3. Rinse thoroughly.
4. Continue with the Metal Detox mask.

For what type of hair

For colored, bleached, balayage, or over-sensitized hair. It is also useful for hair weakened by repeated coloring or exposed to metals in the water. The 500 ml refill refills the bottle. It does not neutralize the yellow tones of blonde hair.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Mask
• Metal Detox Pre-Shampoo Treatment 250 ml
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Shampoo, Mask, and Cream Set

ProBeauty Tip. Emulsify the shampoo well with a little water before spreading it. The cream texture transforms into foam and reaches all the hair more easily. If the hair is very porous, apply the Metal Detox pre-shampoo first.

L'Oréal Professionnel Metal Detox Pre-Shampoo Treatment 250 ml is the first step in the Série Expert Metal Detox routine. Metals in water are one of the main causes of hair breakage, and porous hair absorbs even more water with metals. The pre-shampoo reduces porosity exactly when the hair is most vulnerable: before shampooing.

What it does for you

• Fills micro-breaks on the surface of the hair strand and inside, with an anti-porosity effect.
• Instantly detangles all hair types and makes washing easier.
• Hydration, smoothness and softness after washing.
• Hair that looks healthier and fuller with continuous use.
• Vegan and sulfate-free formula, with a light gel texture, with no waiting time.

How to use it at home

1. Divide wet hair into 2 sections.
2. Apply 2–4 pumps to each section, depending on the length of the hair.
3. Work the product into the lengths and ends for 1–2 minutes, until a light foam appears. Detangle the hair with your fingers.
4. Do not rinse. Apply Metal Detox shampoo directly over it, starting from the roots, then rinse.
5. Continue with the mask and the Metal Detox oil or cream.

For what hair type

For all hair types: colored, damaged, sensitized, bleached or natural. It can be used at every wash. It is most useful if you have porous hair that breaks easily. It is not a shampoo and does not wash the hair alone.

Active ingredients

• Glycoller 2%: a dual-action active ingredient. On the surface, it coats the fiber and fills micro-breaks, while inside it penetrates into the cortex.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Concentrated Oil 50 ml
• Metal Detox Leave-In Cream 100 ml

ProBeauty Tip. Work in sections and do not skip detangling with your fingers. With the pre-shampoo on the hair, knots come undone more easily before the hair is washed.

L'Oréal Professionnel Metal Detox Concentrated Oil 50 ml is the protective oil in the Série Expert Metal Detox range. Enriched with glycoamine, it protects hair from the build-up of metal particles in water. The rich texture absorbs instantly into the hair fiber without weighing it down.

What it does for you

• Protects the hair fiber from the build-up of metal particles.
• Stronger, nourished hair, instantly smoother and silkier.
• Intense, more radiant color, without a greasy finish.
• Frizz control and protection from heat styling tools.
• Hair that looks fuller, with a lightweight texture.

How to use it at home

1. Apply daily to dry or towel-dried hair.
2. Warm 1–2 pumps of oil in the palms of your hands.
3. Distribute through the lengths and ends, from mid-lengths down.
4. Do not rinse. Blow-dry or allow the hair to air-dry.

For which hair type

For color-treated, bleached, or balayage hair, and for any hair that frizzes or has lost its shine. For fine hair, one pump is enough. The oil should not be applied to the scalp and does not replace a mask when hair is very dry.

Active ingredients

• Glycoamine: the patented technology of the Metal Detox range, a molecule small enough to penetrate the hair fiber and neutralize metals.

What else you need

• Metal Detox Cream Shampoo
• Metal Detox Mask
• Metal Detox Leave-In Cream 100 ml
• Metal Detox Pre-Shampoo Treatment 250 ml

ProBeauty Tip. Warm the oil well between your palms before applying. It spreads more evenly and does not leave shiny patches only on the surface of the hair.

💡 Professional Coloring at its Best – Discover L’Oréal Professionnel Oxydant Creme 3.75% 12.5 VOL, the high-performance creamy oxidant that transforms every coloring into a flawless experience. With a velvety texture and advanced formula, this product is essential for achieving an even result, with perfect coverage and intense shine.

🔬 Developed specifically for use with professional L’Oréal hair dyes (Majirel, Inoa, etc.), Oxydant Creme activates the color pigment and ensures perfect mixing, while maintaining the integrity of the hair fiber during the chemical process.

🌟 Key Benefits:
• Activates and stabilizes color for intense and even results
• Protects hair during coloring – no dryness, no damage
• Creamy texture – easy to mix and apply, no drips
• Extends color longevity and maintains hair shine
• Flawless gray hair coverage – up to 100%

🌿 Active ingredients:
• Hydrogen peroxide – allows oxidation of color pigments
• Exclusive L’Oréal formula – created to protect the hair structure during coloring

💧 Texture and hair type:
• Dense, unctuous cream, easy to use
• Suitable for all hair types: natural, colored, damaged, or gray

🎯 Recommended for:
• Professional stylists and beauty salons
• Individuals with experience in home hair coloring, seeking professional-level results

📦 Recommended use:
Mix Oxydant Creme with your desired dye in the proportions indicated by the brand (e.g., Majirel or Inoa). Apply to hair according to instructions and enjoy an even, shiny, and long-lasting result.

✨ With L’Oréal Professionnel Oxydant Creme 12.5 VOL, every coloring is precise, gentle, and spectacular – just like at the salon!

L'Oréal Professionnel Oxydant Crème 12% 40 vol 1000 ml is the strongest oxidant in the Oxydant Crème range. Use it with Majirel High Lift and certain Blond Studio bleaches. It is not for standard Majirel shades, where the maximum allowed is 9%.

What it does for you

• Maximum lift with Majirel High Lift, for cool blondes on darker bases.
• Works with Blond Studio Multi-techniques 8, 8 Bonder Inside and 7 Clay bleaches.
• Creamy mixture, easy to apply with a brush.
• Large bottle, for multiple applications.

How to use it at home

1. Perform a dye allergy test 48 hours beforehand and wear gloves.
2. With Majirel High Lift, mix 1+2: the 60 ml tube with 120 ml of oxidant.
3. Apply to dry, unwashed hair and leave for 50 minutes.
4. With Blond Studio bleaches, follow the ratio and timing in their instructions.
5. Close the bottle tightly and keep it away from heat and light.

For what hair type

For natural, uncolored hair that you want to lift significantly with High Lift. On lighter bases, 9% is sufficient. 12% oxidant is strong: if you have not worked with it before, a hairdresser can perform the lift more safely. It is not for fragile hair or sensitive scalps.

What else you need

• Majirel High Lift for cool blonde
• Oxydant Crème 9%, for lighter bases
• Hair dye brush
• Nitrile gloves
• Silver shampoo for blonde

ProBeauty tip. Do not choose 12% just to finish faster. If your base is already light, 9% will give you a cool blonde with less stress on the hair strand.

L'Oréal Professionnel Oxydant Crème Oxidant cream 6% 20 vol 1000 ml is the oxidant you use most often with Majirel dye. It covers white hair and lifts by up to 2 tones. It is a blend of emollient waxes and stabilized oxidant, which makes the dye creamy and easy to apply.

What it does for you

• Covers white hair together with Majirel and Cool Cover shades.
• Lifts by up to 2 tones, or maintains and darkens the shade.
• Creamy blend, which is easy to apply with the brush.
• Softer hair and a more comfortable scalp during dyeing.
• One bottle for multiple products: Majirel, Cool Cover, Majirouge, Booster and some Blond Studio bleaches.

How to use it at home

1. Put on gloves and prepare the mixing bowl and brush.
2. With Majirel and Cool Cover, mix 1+1.5: the 60 ml tube with 90 ml of oxidant.
3. For over 50% white hair with Majirel: half a tube of the desired shade and half of the natural shade, with 90 ml of 6% oxidant.
4. With Blond Studio bleaches, follow the ratio and time from the bleach instructions.
5. Close the bottle tightly and keep it away from heat and light.

For what type of hair

For regular dyeing at home: white hair, the same shade, darker or up to 2 tones lighter. For 3 tones you need 9%, and for High Lift 9% or 12%. The oxidant is not used alone, only in a mixture.

What else you need

• Majirel Permanent Dye 60 ml
• Majirel Cool Cover 60 ml
• Majirel Booster
• Dyeing Brush
• Mixing Bowl

ProBeauty Tip. Measure the oxidant with a graduated cup or weigh it. The 1000 ml bottle is enough for multiple dye applications, and at a 1+1.5 ratio, each 60 ml tube requires exactly 90 ml.

L'Oréal Professionnel Oxydant Crème Oxidant cream 9% 30 vol 1000 ml is the developer you use to lift more. With Majirel and Cool Cover, it lifts up to 3 levels, while with Majirel High Lift, it is the choice for light bases. It is the strongest developer allowed with standard Majirel shades.

What it does for you

• Lifts up to 3 levels with Majirel and Cool Cover.
• Cool blonde on light bases, with Majirel High Lift.
• Also works with Majirouge, when you want a lighter red.
• Creamy mixture, easy to apply with a brush.

How to use it at home

1. Put on gloves and prepare the mixing bowl and brush.
2. With Majirel or Cool Cover, mix 1+1.5: the 60 ml tube with 90 ml of developer. Leave for the time stated in the hair dye instructions.
3. With Majirel High Lift, mix 1+2: the 60 ml tube with 120 ml of developer, and leave for 50 minutes.
4. With Blond Studio Multi-techniques 8 and 7 Clay bleaches, follow the ratio in their instructions.
5. Close the bottle tightly and keep it away from heat and light.

For what hair type

For natural hair that you want to visibly lighten, up to 3 levels, or to bring to a cool blonde with High Lift. If you have a lot of white hair and just want to cover it, choose 6%. The developer does not lighten old hair dye on the lengths.

What else you need

• Majirel 60 ml permanent hair dye
• Majirel High Lift for cool blonde
• Majirel Cool Cover 60 ml
• Hair dyeing brush
• Nitrile gloves

ProBeauty tip. With 9%, do not leave the hair dye on longer than stated in the instructions to get it lighter: the lift does not increase, but the hair suffers. If you want more than 3 levels, you need High Lift or bleaching.

The L'Oréal Professionnel Dispensing Pump for 1500 ml bottles is the dispenser you screw onto the top of large salon bottles in place of the cap. It lets you dispense shampoo with a single press, without having to lift and tip the heavy bottle. When you're finished, you move it to the next bottle.

What it does for you

• Dispense product with one hand while holding the showerhead with the other.
• No more spills: product only comes out when you press the pump.
• No more tipping the bottle to get the last few drops.
• Use only what you need: count the pumps instead of pouring by eye.
• Reuse it on the next bottle after you've finished the old one.

How to use it at home

1. Unscrew the bottle cap and keep it.
2. Insert the pump tube into the bottle and screw it on tightly until it no longer moves.
3. The first time you use it, press the pump several times without product to draw the product up.
4. When washing, use one pump for short hair and several for long or thick hair.
5. When the bottle is empty, rinse the pump with warm water and move it to the new bottle.

What it's best for

The pump is designed for 1500 ml L'Oréal Professionnel bottles. In this size, you'll find Série Expert Absolut Repair, Absolut Repair Molecular, Pro Longer, and Silver shampoos. It's worth it if you wash your hair often or if the whole family uses the same shampoo. You don't need it for smaller bottles: the original cap is more practical for those.

What else you'll need

• Absolut Repair Shampoo, also available in 1500 ml size
• Absolut Repair Molecular Shampoo, also available in 1500 ml size
• Pro Longer Shampoo, also available in 1500 ml size
• Silver Shampoo, also available in 1500 ml size

ProBeauty Tip. Put the pump on the bottle as soon as you open it, not when it's half empty. Keep the original cap: when you travel with the bottle, remove the pump and screw the cap on tightly to prevent leaks.

L'Oréal Professionnel Pro Longer 10-in-1 Leave-In Cream 150 ml, from the Série Expert range, is the step that stays on the hair in the Pro Longer routine. It has a light texture, for long hair with thinned ends. It instantly renews the fiber and protects the hair from heat up to 230 °C.

What it does for you

• Heat protection up to 230 °C, when you use the dryer, flat iron or curling iron.
• Strong and shiny lengths, all the way to the ends.
• Fewer broken and split ends, because the hair fiber is cared for between washes.
• Frizz control, even in humid weather.
• Light texture, that does not leave long hair heavy or sticky.

How to use it at home

1. After shampoo and mask, towel-dry your hair.
2. Warm a small amount of cream in your palms.
3. Distribute evenly over the lengths and ends. Do not rinse.
4. Air-dry or blow-dry, then style as you wish.

For what type of hair

For long hair, with sensitized lengths and thinned ends, especially if you blow-dry or straighten it often. On very fine hair, use very little, only on the ends. It does not replace trimming already split ends.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the core of the hair fiber, thickens the ends and repairs the surface.
• Amino acids: give resistance to the fiber, for stronger lengths.

What else you need

• Pro Longer Shampoo for long hair
• Pro Longer Mask for lengths
• Tecni.Art Fix Anti-Frizz Hairspray

ProBeauty Tip. Keep the tube next to the dryer. Apply the cream before every blow-dry, not just on flat-iron days, because hot air also thins the ends.

L'Oréal Professionnel Pro Longer Hair Mask, from the Série Expert range, is a rinse-out treatment for long hair with thinning ends. It rebuilds the lengths and fills the ends. The fiber is rebuilt immediately, and the hair becomes stronger and shinier.

What it does for you

• Rebuilt lengths and ends that look fuller.
• Stronger hair, with fewer split ends when used with Pro Longer shampoo.
• Visible shine throughout.
• Fast-acting: it only takes a few minutes, so it fits easily into your shower routine.
• Two sizes: 250 ml or 500 ml.

How to use it at home

1. Wash your hair with Pro Longer shampoo and towel-dry it thoroughly.
2. Apply the mask to the lengths and ends, section by section.
3. Leave on for 3–5 minutes.
4. Rinse thoroughly, then apply Pro Longer 10-in-1 cream before drying.

For what hair type

For long hair with thinning ends, sensitized by dyeing, blow-drying, or flat-ironing. If your hair is short or very fine and gets weighed down easily, use a small amount of product only on the ends. The mask does not bond already split ends; you should cut those off and then protect the new ones.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the hair fiber core, thickens the ends, and rebuilds the surface.
• Amino acids: strengthen the fiber for stronger lengths.

What else you need

• Pro Longer shampoo for long hair
• Pro Longer 10-in-1 leave-in cream
• Absolut Repair leave-in oil for dry ends

ProBeauty tip. After applying the mask, comb through the lengths with a wide-tooth comb. This distributes it evenly and detangles the hair without pulling on the ends.

L'Oréal Professionnel Pro Longer Shampoo, from the Série Expert range, is made for long hair with thinned ends. On the lengths, everyday aggressions are more visible than at the roots: the ends become thinner, split, and break. The shampoo cleanses and starts repairing the lengths right from the wash.

What it does for you

• Stronger and shinier lengths, from the middle of the hair to the ends.
• Fewer broken strands and split ends, when you use it together with the rest of the Pro Longer range.
• Immediately repaired fiber on the surface, thanks to Filler-A100 technology.
• Thicker ends to the touch, for long hair that looks fuller.
• Two sizes: 300 ml for home or 1500 ml, if you use it often.

How to use it at home

1. Apply the shampoo evenly to wet hair.
2. Massage until a rich lather forms, then rinse thoroughly.
3. For a better effect, wash twice: the first time to cleanse, the second time to let the ingredients work.
4. Continue with the Pro Longer mask or 10-in-1 cream, then dry naturally or with a towel.

For what type of hair

For long hair, with sensitized lengths and thinned ends, that split easily. It is also suitable for colored hair that is losing its density towards the ends. If you have short and healthy hair or an oily scalp, choose a shampoo from another range. Already split ends should be cut; the shampoo only helps new ones resist better.

Active ingredients

• Filler-A100: patented L'Oréal Professionnel technology that penetrates the core of the hair, thickens the ends, and repairs the surface.
• Amino acids: give resistance to the fiber, for stronger lengths.

What else you need

• Pro Longer mask for lengths
• Pro Longer 10-in-1 leave-in cream
• Absolut Repair leave-in oil for dry ends

ProBeauty tip. Want to grow long hair? Ask the salon to cut only the ends, a little and regularly, and use Pro Longer between visits. This way you lose less length with each cut.

L'Oréal Professionnel Scalp Advanced Shampoo for Oily Scalp 300 ml is the dermo-purifying shampoo from the Série Expert Scalp Advanced range. It is a light gel shampoo with AHA that purifies the scalp and hair fiber of residue, sweat, and sebum. Leaves a feeling of freshness and cleanliness.

What it does for you

• Absorbs excess sebum from the scalp, which otherwise passes through to the lengths and creates a greasy hair effect.
• Cleanses the scalp and hair of residue, sweat, and oil.
• Airier, voluminous hair immediately after washing.
• Feeling of freshness with a fresh fragrance.
• Free from colorants, silicones, and alcohol, tested under dermatological control.

How to use it at home

1. Apply evenly to wet scalp and hair.
2. Gently emulsify, massaging the scalp.
3. Rinse thoroughly.
4. For extra volume, the brand recommends complementing it with the 2-in-1 purifying clay from the Scalp Advanced range.

For what type of scalp

For oily scalp and hair that gets greasy quickly at the roots. If your scalp is sensitive or you have dandruff, you need another shampoo from the Scalp Advanced range. If the lengths are dry, apply conditioner only to them. Severe itching or persistent flaking should be shown to a dermatologist.

Active ingredients

• AHA (alpha-hydroxy acids): a water-soluble acid that purifies the surface of the scalp and gives it a healthy and clean appearance.

What else you need

• Tecni.Art Super Dust Volume Powder
• Tecni.Art Volume Lift Root Volume Mousse
• Vitamino Color Spectrum Conditioner for Color-Treated Lengths

ProBeauty Tip. Massage the scalp with the pads of your fingers, not your nails. The lengths are sufficiently cleansed by the foam that runs through during rinsing, so do not rub them separately.

L'Oréal Professionnel Silver Conditioner 200 ml is the neutralizing conditioner from the Série Expert Silver range. It neutralizes and brightens gray, white, and light blonde hair. It is a lightweight treatment that leaves hair velvety and shiny without weighing it down.

What it does for you

• Neutralizes the yellow undertones left after bleaching, thanks to purple and blue micropigments.
• Brighter colors for gray, white, and light blonde hair.
• Velvety, shiny hair without feeling weighed down.
• Protects gray hair and enhances cool tones.

How to use it at home

1. Wash your hair with Silver Shampoo and rinse thoroughly.
2. Gently pat your hair dry with a towel.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for a few moments, then rinse thoroughly.

For which hair type

For gray, white, silver, or light blonde hair. Used after Silver Shampoo, it completes the anti-yellowing routine of the Silver range. It is not suitable for dark hair and does not replace a mask when bleached hair is severely damaged.

Active ingredients

• Purple and blue micropigments: neutralize unwanted yellow tones.
• Ceramides and babassu oil: leave hair velvety and shiny.

What else you need

• Silver Shampoo for white and gray hair
• Vitamino Color Spectrum Purple Shampoo
• Metal Detox Mask for bleached hair

ProBeauty Tip. Distribute the conditioner with a wide-tooth comb so that the pigments are evenly applied throughout the hair. On white or gray hair, any missed area is immediately visible in the daylight.

L'Oréal Professionnel Silver Shampoo for white and grey hair is the neutralizing shampoo from the Série Expert Silver range. Neutralizes unwanted yellow tones in white and grey hair and light blonde hair. Leaves hair soft, supple and shiny.

What it does for you

• Neutralizes yellow and orange tones thanks to violet pigments.
• Enhances grey and white shades, making them brighter.
• Soft, supple and shiny hair thanks to magnesium acetate.
• Nourishes and protects the hair fiber.
• Vegan formula, without ingredients or by-products of animal origin.

How to use it at home

1. Apply the shampoo to wet hair and massage gently in circular motions, focusing on the scalp.
2. Leave on for 2–3 minutes.
3. Rinse thoroughly, and finally for a few seconds with cold water.
4. Dry hair naturally or with a hairdryer.

For what hair type

For white, grey or silver hair and light blonde, bleached or highlighted hair. It is also suitable for men, alternated with regular shampoo. For dyed blonde hair, the Vitamino Color Spectrum range has the Purple shampoo. The formula contains sulfates. It is not for brown or red hair.

Active ingredients

• Violet pigments: eliminate unwanted yellow or orange reflections and brighten cool shades.
• Magnesium acetate: adds shine and leaves hair soft and supple.

What else you need

• Silver Conditioner 200 ml
• Vitamino Color Spectrum Purple Violet Shampoo
• Metal Detox Mask for bleached hair
• Metal Detox Leave-In Cream

ProBeauty Tip. Alternate it with your regular shampoo, do not use it every wash if the hair is very light. The final rinse with cold water highlights the shine of the silver strands.

L'Oréal Professionnel SteamPod 4 is the brand's steam hair straightener, an all-in-one professional styler. With it, you can straighten your hair, create waves or curls, on any hair type. Dry steam makes the hair easier to style, so you work faster and with less heat on the hair.

What it does for you

• Visibly smoother hair, thanks to the continuous flow of dry steam, at 0.8 g/min, which does not wet the hair and does not frizz it.
• Smoothing from roots to ends: the ceramic plates are wider, and the top plate is floating and grips any hair type well.
• Better defined curls, with the guide that heats up easily, up to 100 °C, and the thinner and rounded top arm.
• A comb for every texture: in the box you receive 3 combs that distribute steam evenly over the strand.
• Stable temperature: the plate controls it 250 times per second, on one of the 3 levels.
• Safety: it turns off automatically after 30 minutes of not using it.

How to use it at home

1. Fill the reservoir with demineralized water and put it in place.
2. Choose the comb: with fine teeth for straight or wavy hair, medium for curly hair, with wide teeth for very curly or afro hair.
3. On washed hair, apply a protective product to the lengths and ends, then dry it completely with the dryer.
4. Turn on the plate and choose the temperature: 180 °C for fine, dyed or bleached hair, 200–210 °C for thick and natural hair.
5. For straightening, put the heat-protective covers on the curling guide.
6. Work on thin strands and pull the plate slowly, with the arrows always pointing down.

For what type of hair

For any hair type, from straight to very curly and afro, because you change the comb and the temperature. On fine, dyed or bleached hair, stay at 180 °C. If you just want a small plate for quick touch-ups, SteamPod 4 is larger and wider than a regular plate.

Specifications

What else you need

• Absolut Repair Molecular leave-in mask, protection before ironing
• Metal Detox oil, heat protection and anti-frizz
• Metal Detox leave-in cream
• Keratin Alpha Sleek smoothing shampoo
• Keratin Alpha Sleek smoothing mask

ProBeauty tip. Clean the steam holes with a slightly damp piece of paper, with the plate turned off and cool. Wash the comb in water with soap and put it back only completely dry.

🌪️ Control every curl. Unleash your style.
Discover the secret to perfectly defined curls with Tecni.Art Curl Bounce – the professional styling cream from L’Oréal Professionnel, developed with hairstyling experts to bring the backstage directly into your beauty routine!

Infused with flexible polymers to reshape the hair fiber, this cream offers light hold, natural movement, and anti-humidity protection. No stiffness. No frizz. Just soft, bouncy, and visibly healthy curls that last even on the most humid days.

💚 Key benefits:

• ✅ Perfectly defines curls
• ✅ Anti-frizz control and anti-humidity
• ✅ Provides elasticity and natural movement
• ✅ Doesn't weigh hair down
• ✅ Vegan formula, without animal-derived ingredients
• ✅ Packaging made with environmental care
• ✅ Product made with 100% renewable energy

🌿 Recommended for:

• Curly or wavy hair
• Hair prone to frizz
• Flexible hairstyles with a natural look

✨ How to use:

1. Apply to damp hair, distributed evenly.

2. Shape curls with your fingers.

3. Air dry or use a diffuser for extra volume and definition.

Achieve a flawless look with L’Oréal Professionnel Tecni.Art Fix Anti-Frizz, the long-lasting fixing spray, perfect for anti-frizz, anti-static, and anti-humidity protection. Developed in collaboration with top hairstylists, this professional product ensures strong hold, natural shine, and excellent control over flyaways.

Professional Hold & Frizz Protection

✔ 24h anti-frizz and anti-static protection
✔ Humidity-resistant, perfect for any weather
✔ Long-lasting hold, without weighing hair down
✔ Adds shine to hair and a defined look
✔ Silicone-free, vegan formula
✔ Eco-friendly packaging – 60% less material, same usage

The Tecni.Art Fix Range – Created with Professionals

🔹 Formulated with top hairstylists, ideal for backstage and viral trends
🔹 Innovative, ergonomic, and sustainable packaging – made using 100% renewable energy

How to use Tecni.Art Fix Anti-Frizz?

1️⃣ Spray on dry hair from a distance of approximately 35 cm for optimal hold
2️⃣ To control flyaways, spray into palms and gently smooth over hair
3️⃣ Enjoy 24-hour anti-frizz protection and an impeccable style

Suitable for all hair types, this spray offers strong hold without stiffness, making it the perfect choice for professional styling or everyday hairstyles. L’Oréal Professionnel Tecni.Art Fix Anti-Frizz – for impeccable hair, whatever the weather! ✨

L'Oréal Professionnel Tecni.Art Fix Design Spray 200 ml is a pump spray for precise hold on individual strands or the entire hairstyle. It has a formula based on highly resistant resins. It provides a very strong hold, but leaves a casual, natural, and shiny finish.

What it does for you

• Very strong, yet flexible hold: you can restyle the hair with your fingers.
• No visible residue on the hair.
• Natural and shiny finish, like a classic hairspray.
• Sun protection, thanks to the UV filter in the formula.
• Precise hold on a curl, a fringe, or a single strand.

How to use it at home

1. Finish styling on dry hair.
2. Hold the bottle 15 cm away and spray over the entire hairstyle or strand by strand.
3. For a drier result, spray from further away.
4. For volume, spray directly at the roots and lift the strand with your fingers.
5. In the evening, detangle the hair with a comb before going to bed.

For what hair type

For any hair type, long or short, fine or thick. It is good for waves and curls that need to stay in place. If you want the hair to move freely, choose a light-hold hairspray.

Active ingredients

• Highly resistant resins: they hold the hairstyle for a long time.
• UV filter: helps protect the hair from the sun.

What else you need

• Pli Shaper Spray, base for curls
• Infinium Pure Soft Hairspray, for an updo
• Full Volume Extra Mousse, volume
• Flex Blowdry Cream, heat protection

ProBeauty Tip. For a fringe that falls, spray Fix Design onto a fine-tooth comb and run it through the fringe. You only hold where needed, without a visible layer on the hair.

Transform any hairstyle into a masterpiece with L’Oréal Professionnel Tecni.Art Fix Max, the ultra-performing fixing gel, created for professional styling. Designed with top hairstylists, this gel offers extremely strong hold, a radiant finish, with no residue and no heavy feel.

Long-Lasting Professional Hold

✔ Very strong hold, ideal for structured hairstyles
✔ Radiant finish, without a sticky or rigid feel
✔ Leaves no residue and doesn't weigh hair down
✔ Easy to apply and allows for precise styling
✔ Silicone-free, vegan, and scalp-friendly formula
✔ Compact, eco-friendly packaging – 40% less material, same usage

Tecni.Art Fix – The Professional Styling Range

🔹 Created with top hairstylists to support the latest trends from backstage and social media
🔹 Sustainable and ergonomic packaging, manufactured with 100% renewable energy

How to use Tecni.Art Fix Max?

1️⃣ For general hold, apply evenly to hair using palms
2️⃣ For precise definition and styling, apply to individual strands with fingertips
3️⃣ Style as desired for a perfect, long-lasting look

Suitable for all hair types, this gel offers extreme hold without compromise, making it the perfect choice for both hairstylists and everyday styling. L’Oréal Professionnel Tecni.Art Fix Max – for impeccable hairstyles, with maximum hold! 💫

L'Oréal Professionnel Tecni.Art Flex Blowdry Pre-Styling Cream 150 ml is a leave-in cream you apply before blow-drying and styling with a flat iron. The brand gives it 10 benefits in one, from heat protection to shine. It helps the hairstyle last, but lets the hair move.

What it does for you

• Heat protection from blow-drying, flat irons, and curling irons.
• Easier drying and disciplined hair, without static.
• Smooth and shiny hair, nourished, with fewer broken strands.
• The hairstyle lasts, but moves: flexible hold, not rigid.
• Reactivates with heat: restyle with the flat iron or curling iron, from a minimum of 150 °C.

How to use it at home

1. Wash your hair and towel-dry it well.
2. Apply 3–5 pumps of cream, from mid-lengths to ends.
3. Comb through so it distributes evenly through all strands.
4. Blow-dry the hair or use the SteamPod.
5. If you want to restyle the next day, pass the flat iron over it again: the cream reactivates with heat.

For what hair type

For any hair type styled frequently with heat, especially hair that gets static or frizz. It is not a volumizing mousse and does not hold like a hairspray. On very fine hair, use only 3 pumps.

What else you need

• Keratin Alpha Sleek Shampoo, for smoothing
• Anti-Frizz Fix Spray, anti-humidity hold
• All-in-1 Performer Spray, leave-in care
• Infinium Pure Soft Hairspray

ProBeauty Tip. Warm the cream between your palms before applying. It spreads more evenly and prevents product buildup on the ends.

🌊 Transform your hairstyle into a style statement with L’Oréal Tecni.Art Flex Waves professional styling spray – the perfect ally for soft, textured, and natural-looking curls, just like after a day at the beach! Developed in collaboration with the best international hairstylists, this revolutionary spray is part of the Flex by Tecni.Art range, specially created to reproduce the viral looks from behind the scenes of major fashion shows or on TikTok.

💨 Its lightweight, silicone-free formula provides flexible hold without weighing down the hair or leaving visible residue. It offers texture, volume, and a controlled messy effect, ideal for all hair types, whether natural, wavy, fine, or unruly. In addition, it is a vegan product, made with respect for nature, using 100% renewable energy.

🌟 Key benefits for perfect styling:
• 🌬️ Natural texture and curl definition without stiffness
• 🌿 Silicone-free – lightweight and invisible on the hair
• 🌊 "Beach waves" effect with volume and movement
• 🌀 Ideal for flexible, messy, or controlled hairstyles
• 🌍 Sustainable product – made with renewable energy
• 🧴 Vegan – no animal ingredients or by-products
• 💇♀️ Created in collaboration with professional hairstylists

🧴 How to use:
Step 1: Spray on wet or dry hair, from a distance.
Step 2: Style with your fingers to define curls or create a messy, "undone look".
Step 3: Gently massage the ends to intensify the texture.

⚠️ Avoid contact with eyes. Flammable product – use with caution.

💁♀️ Suitable for:
• All hair types
• Curls, waves, hair lacking volume
• Casual, boho, beach, or street style looks

💫 With L’Oréal Tecni.Art Flex Waves, every day is an opportunity to express your personality through your hair! Enjoy styling freedom, spectacular volume, and a textured look that attracts all eyes.

🔖 #LOrealPro #TecniArtFlex #CurlSpray #NaturalVolume #BeachWavesLook #ProfessionalStyling #Probeauty

L'Oréal Professionnel Tecni.Art Full Volume Extra Hair Mousse 250 ml is a volumizing mousse from roots to ends. In some markets, it appears as Volume Extra Full. It provides extra volume and extreme hold without weighing down the hair or leaving it feeling stiff.

What it does for you

• Volume throughout the hair, not just at the roots.
• Extreme hold for hairstyles that keep their shape.
• Light, non-stiff hair, even with strong hold.
• XL volume blow-dries, full ponytails and voluminous braids.
• Sun protection thanks to the UV filter. The formula is vegan.

How to use it at home

1. Wash your hair and towel-dry it.
2. Shake the bottle and turn it upside down.
3. Dispense a mandarin-sized amount into your palm.
4. Apply the mousse to damp hair using your fingers or a comb.
5. Blow-dry the hair for volume, or define waves with your fingers.

For what hair type

For all hair types, especially fine hair that loses its volume quickly. For thick, heavy hair, start with less mousse. If you want volume only at the roots, choose Volume Lift.

Active ingredients

• Lifting agent: the formula is concentrated with it for weightless volume.
• UV filter: helps protect the hair from the sun.

What else you need

• Volume Lift Mousse, root volume
• Infinium Pure Strong Hairspray
• Super Dust Powder, matte texture
• Flex Blowdry Cream, heat protection

ProBeauty Tip. For a full ponytail, blow-dry the hair upside down after applying the mousse. Only tie the ponytail once the hair is completely dry and cool.

L'Oréal Professionnel Tecni.Art Pli Shaper Spray 190 ml is a heat-activated styling spray activated by the heat of a hairdryer or curling iron. It gives hair shape, grip and instant hold. It is the foundation for root volume, large curls and waves that hold their shape.

What it does for you

• Curls and waves hold their shape for longer.
• Root volume and large, full curls.
• Instant grip and hold, no matter how you style it.
• Soft texture and natural look, without a stiff finish.
• Can be used as a base before any heat styling.

How to use it at home

1. Generously spray onto towel-dried or about 80% dry, detangled hair.
2. For volume, spray directly onto the roots.
3. Dry the hair by lifting the roots with a brush or use rollers.
4. For waves and curls, style with a curling iron or flat iron, section by section.
5. Let the curls cool, then separate them with your fingers.

For what hair type

Works best on fine hair where curls made with a curling iron quickly fall out. Use sparingly on fine hair to avoid weighing it down. It is not a finishing hairspray: for a finished hairstyle, you will need a hairspray.

What else you need

• Flex Blowdry Cream, heat protection
• Flex Waves Spray, textured waves
• Infinium Pure Extra Strong Hairspray
• Fix Design Spray, hold for curls

ProBeauty Tip. For waves for a photo shoot, secure each warm curl with a clip and let it cool this way. Only remove the clips once the hair has completely cooled and run your fingers through it.

L'Oréal Professionnel Tecni.Art Super Dust Powder for Volume 7 ml is a fine styling powder that gives volume, texture and hold, with a matte finish. In some markets, the brand calls it Volume Dust. It is useful on days when your hair is flat and lifeless.

What it does for you

• Root volume, without mousse and without a hairdryer.
• Texture and hold: the hair is easy to style and holds its shape.
• Matte, natural finish, without shine.
• Voluminous buns and updos are easier to create.
• Volume and hold that resist even sweat. The formula is vegan.

How to use it at home

1. Shake the bottle before use.
2. Sprinkle a little powder into the palm of your hand and run your palms over the lengths and ends of dry hair.
3. For more volume, sprinkle the powder directly at the roots, holding the bottle 1 cm from the scalp.
4. Gently massage with your fingers. It takes about 2 minutes.
5. For maximum volume, work with your head bent forward.

For what hair type

For any type of dry hair, especially fine and short hair or for buns that need to look full. On very dry or curly hair, it may feel rough to the touch. If you want shine, this is not the right product.

Active ingredients

• Mineral powder: it is concentrated in the formula and gives extra volume and hold.

What else you need

• Volume Lift Mousse, root volume
• Poker Paste, matte hold
• Fix Design Spray, hold for individual strands
• Infinium Pure Strong Hairspray

ProBeauty Tip. If you mix it in the palm of your hand with a little matte paste, you will get a stronger hold on short hair. The brand even recommends combining it with a wax for a matte finish.

✨ Spectacular volume and long-lasting hold! ✨

Discover L’Oréal Professionnel Tecni.Art Volume Lift, an innovative professional foam that provides an instant lifting effect from the roots without weighing down the hair. Its lightweight formula gives hair natural volume and an airy texture, while maintaining the flexibility and healthy appearance of the strands.

🌟 Key Benefits:
✔ Amplified volume directly from the roots, without weighing down the hair
✔ Strong hold for long-lasting hairstyles
✔ All-weather resistance for a flawless look all day long
✔ Lightweight texture, preserving the hair fiber's suppleness and elasticity
✔ Ideal for all hair types, including fine or lifeless hair

🌀 How to use:
1️⃣ Shake the container well before use
2️⃣ Spray at the roots on damp or dry hair, section by section
3️⃣ Style your hair using a brush and a hairdryer for maximum volume effect
4️⃣ You can let your hair air dry for a looser, more textured look

💖 Ideal for:
✔ Fine or voluminous hair that needs extra support
✔ Creating hairstyles with natural volume and appearance
✔ People who want a strong hold without a rigid effect

📢 Add volume and texture to your hairstyle with L’Oréal Professionnel Tecni.Art Volume Lift – the secret to perfect styling, directly from the roots!

L'Oréal Professionnel Vitamino Color 10-in-1 Leave-In Spray 190 ml is the multifunctional product from the Série Expert Vitamino Color range, specially created for color-treated hair. A single spray gives you ten benefits, from heat protection to detangling. Leave-in.

What it does for you

• Heat protection up to 230°C when using a hairdryer, flat iron or curling iron.
• Easy detangling and easier blow-drying.
• Shine, softness and smooth hair in a single spray.
• Hydration and anti-frizz action to prevent hair from swelling.
• Anti-breakage and anti-split ends action for well-groomed lengths.

How to use it at home

1. Wash your hair and towel-dry it, or apply directly to dry hair.
2. Spray evenly over the lengths and ends.
3. Do not rinse.
4. Style as you like: with a hairdryer, flat iron or naturally.

You can also use it before cutting, before blow-drying or for touch-ups between washes.

For what hair type

For any color-treated hair that gets tangled easily, has dry ends or swells when damp. It is lightweight, so it also works on fine hair. It is not a substitute for a mask when hair is very damaged.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.
• HRT Light Technology (Cationic Salt): instantly protects color-treated hair and delivers all ten benefits in a single application.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml

ProBeauty Tip. Spray from about a hand's distance and immediately comb through with a wide-tooth comb. On ends that dry out over time, you can apply an extra spray directly to dry hair.

L'Oréal Professionnel Vitamino Color Conditioner 200 ml is the conditioner from the Série Expert Vitamino Color range, for color-treated hair. The professional formula with resveratrol protects the color against fading and the fiber against damage. Hair comes out of the shower softer and is easy to comb through.

What it does for you

• Color protected from fading, from wash to wash.
• Stronger hair, with the fiber protected against damage.
• Hydration for dry lengths caused by coloring.
• Easy combing, without tangles after washing.
• Softer hair to the touch.

How to use it at home

1. Wash your hair with Vitamino Color shampoo.
2. Blot excess water with a towel.
3. Apply the conditioner to the lengths and ends.
4. Leave it on for 3–5 minutes.
5. Rinse thoroughly with water.

For what hair type

For any color-treated or highlighted hair, especially if it gets tangled after washing. If the hair is very sensitized by repeated coloring, alternate it with the Vitamino Color mask. The conditioner does not neutralize the yellow tones of blonde hair.

Active ingredients

• Resveratrol: a powerful antioxidant, which protects both the color and the fiber of the color-treated hair.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color 10-in-1 Leave-In Spray

ProBeauty Tip. Apply the conditioner from the middle of the hair down. It has nothing to treat at the roots and can leave the hair without volume. Rinse with warm, not hot, water, so you don't speed up the fading of the color.

L'Oréal Professionnel Vitamino Color Mask for Color-Treated Hair is the mask from the Série Expert Vitamino Color range. It provides intense protection and repair without weighing hair down. It has a gel texture and is made for sensitive colors that fade quickly.

What it does for you

• Color protected against oxidation, fading, and pigment runoff during washing.
• Strengthened, nourished, and soft hair, without feeling weighed down.
• Repairs damaged areas of the color-treated hair strand and coats them in a lightweight film that protects it from daily wear and tear.
• Resistance from roots to ends, for vibrant color.
• Gentle care, suitable even for the most sensitive colors.

How to use it at home

1. Wash your hair with Vitamino Color shampoo and squeeze out excess water.
2. Apply the mask to clean, wet lengths and ends.
3. Leave it on for 3 minutes.
4. Rinse thoroughly, then follow with the 10-in-1 spray, if you use it.

For what hair type

For sensitized, highlighted, or weakened color-treated hair. The gel texture is lightweight, so it also works on fine hair. If you have thick color-treated hair and want a rich, creamy mask, look at the Vitamino Color Spectrum mask. The mask does not neutralize yellow tones.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of the color-treated hair strand.

What else you need

• Vitamino Color Shampoo for Color-Treated Hair
• Vitamino Color 10-in-1 Leave-In Spray
• Vitamino Color Conditioner 200 ml
• Vitamino Color Shampoo and Mask Set

ProBeauty Tip. Squeeze excess water out of your hair before applying the mask. On hair that is too wet, the gel texture becomes diluted and does not reach the lengths well. Then comb through with a wide-tooth comb to distribute it all the way to the ends.

L'Oréal Professionnel Vitamino Color Shampoo for color-treated hair is part of the Série Expert range and is designed for color-treated, highlighted, or color-weakened hair. It gently cleanses and helps color retain its shade and shine from wash to wash. It is available in four sizes, including a 500 ml refill.

What it does for you

• Color stays vibrant for longer because the formula protects it from oxidation and fading.
• Color doesn't wash out and retains its salon-fresh shine.
• Softer, shinier hair after every wash.
• Gently cleanses impurities from roots to ends.
• Protects the hair fiber, not just the color, so color-treated hair looks healthy.

How to use it at home

1. Apply the shampoo to wet hair, from roots to ends.
2. Massage into the scalp and lengths until a rich lather forms.
3. Rinse thoroughly with warm water.
4. For salon-like results, apply again and rinse.
5. Follow with a conditioner, mask, or 10-in-1 spray from the Vitamino Color range.

For what hair type

For color-treated, highlighted, weakened, or dull hair. The formula contains sulfates. If you want a sulfate-free shampoo for color-treated hair, choose Vitamino Color Spectrum. For yellowing blonde hair, you also need a purple shampoo.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and the fiber of color-treated hair.

What else you need

• Vitamino Color Mask for color-treated hair
• Vitamino Color Conditioner 200 ml
• Vitamino Color 10-in-1 leave-in spray
• Vitamino Color shampoo and mask set

ProBeauty tip. Wash color-treated hair with warm, not hot, water, and rinse the lather thoroughly from the lengths. If you get a refill, keep the empty 300 ml or 500 ml bottle and refill it: you only pay for the shampoo, not another bottle.

The L'Oréal Professionnel Vitamino Color Shampoo and Mask Set combines two steps from the Série Expert Vitamino Color range for color-treated hair. The set includes the 300 ml shampoo and 250 ml mask. The range's formula contains resveratrol, an antioxidant that protects both color and fiber.

What it does for you

• The shampoo gently cleanses and helps color retain its shade and shine.
• The mask, with its gel texture, provides intense protection and repair without weighing down the hair.
• Color protected from oxidation, fading, and pigment runoff during washing.
• Softer, nourished, and shiny hair after every wash.

How to use it at home

1. Apply the shampoo to wet hair and massage until it lathers. Rinse.
2. For salon-like results, apply the shampoo once more and rinse again.
3. Apply the mask to clean, wet lengths and ends and leave on for 3 minutes.
4. Rinse thoroughly.

For what hair type

For color-treated, highlighted, or color-sensitized hair. The shampoo contains sulfates; if you want a sulfate-free routine, choose Vitamino Color Spectrum. The set does not neutralize yellow tones in blonde hair.

Active ingredients

• Resveratrol: a powerful antioxidant that protects both the color and fiber of color-treated hair.

What else you need

• Vitamino Color Shampoo for color-treated hair
• Vitamino Color Mask for color-treated hair
• Vitamino Color 10-in-1 Leave-In Spray
• Vitamino Color Conditioner 200 ml

ProBeauty Tip. Squeeze excess water from your hair before applying the mask: on hair that is too wet, the gel becomes diluted. If you also want heat protection, add the 10-in-1 spray from the same range at the end.

L'Oréal Professionnel Vitamino Color Spectrum Conditioner 200 ml is the intensive conditioner from the Série Expert Vitamino Color Spectrum range, for all types of color-treated hair. The formula with ferulic acid and 2.5% citric acid helps maintain color intensity. It strengthens hair from within, making it more resistant, smoother and more manageable.

What it does for you

• Stronger hair, strengthened from within.
• Smoother and more manageable hair, easy to style.
• Intense color, with mirror shine and unwanted reflections neutralized.
• Rich creamy texture, which penetrates the fiber.

How to use it at home

1. Wash your hair with Vitamino Color Spectrum shampoo.
2. Divide wet hair into 4 sections.
3. Apply the conditioner to the lengths and ends and distribute evenly.
4. Massage the hair for 1–2 minutes, then rinse thoroughly.
5. Continue with Vitamino Color Spectrum Glass Shine serum.

For what type of hair

For any color-treated hair: fine, normal or thick. It is the lighter option for your routine; if you have thick and dry hair, alternate it with the Spectrum mask. For yellowing blonde hair, add the Purple shampoo from the same range.

Active ingredients

• Ferulic acid: the key ingredient of the Vitamino Color Spectrum range, which helps the color stay intense.
• 2.5% citric acid: works together with ferulic acid and helps keep the color inside the hair strand.

What else you need

• Vitamino Color Spectrum sulfate-free shampoo
• Vitamino Color Spectrum Mask 250 ml
• Vitamino Color Spectrum Glass Shine serum
• Vitamino Color Spectrum shampoo and conditioner set

ProBeauty tip. Don't skip dividing your hair into sections. This way, the conditioner reaches the strands underneath, not just the top layer that is visible. Then detangle the hair with your fingers before rinsing.