Professional men's shampoos

STMNT Statement Grooming Goods Hydro Shampoo is the gentle version of the STMNT daily shampoo. It cleanses dry or stressed hair and beards effectively yet gently, soothing the scalp and restoring its balance. Hair and scalp are left feeling hydrated.

What it does for you

• Gentle and effective cleansing for dry or stressed hair and beards.
• Soothed and balanced scalp.
• Stronger hair, according to the brand.
• Hydrated feeling on the hair and scalp.
• Good for daily use.
• Sulfate-free and silicone oil-free; vegan formula, with a citrus and lavender fragrance, with tonka beans.

How to use it at home

1. Wet the hair and beard thoroughly.
2. Apply the shampoo and lather, gently massaging the scalp.
3. Rinse thoroughly. Repeat if necessary.
4. Follow with STMNT Serum, as recommended by the brand.

For what hair type

It is for dry or stressed hair and beards, and for scalps that feel tight. If you use a lot of wax or clay daily, alternate with STMNT Shampoo with activated charcoal, which removes buildup more effectively.

Active ingredients

• Allantoin and bisabolol: the brand names them for a soothed scalp.
• Ginseng extract: part of the formula that strengthens hair.
• Panthenol: helps with the hydrated feeling.

What else you need

• STMNT Serum, recommended after
• STMNT Hair and Beard Conditioner
• STMNT Shampoo with activated charcoal
• Beard Oil, beard oil

ProBeauty tip. In winter, when indoor heat dries out the scalp, switch to Hydro Shampoo and apply STMNT Serum to the scalp after every wash. The scalp feels more comfortable, and the hair softer.

Schwarzkopf Professional Bonacure Volume Boost Shampoo is the Volume Boost range's volume shampoo, with creatine, for fine and limp hair. It gently removes excess sebum and residue that weigh hair down. After washing, the hair is cleaner, lighter and fuller.

What it does for you

• Gently cleanses and adds volume to fine hair.
• Removes residue and excess sebum that flatten hair.
• Fuller-looking hair: the lightweight formula strengthens the hair strand from within.
• Less static electricity and better elasticity, thanks to conditioning polymers.
• Vegan formula, without SLS, SLES, silicones and artificial colorants.

How to use it at home

1. Wet your hair and scalp thoroughly.
2. Apply approximately 7 g of shampoo and massage for 1–2 minutes.
3. Rinse very thoroughly.
4. Follow with Volume Boost Jelly Conditioner, on the lengths only.

For what hair type

For fine, soft, flat hair that loses its volume a few hours after washing. It is not the right choice for thick, very dry or coarse hair: in those cases, you need the Moisture Kick range.

Active ingredients

• Creatine: Schwarzkopf describes it as an "energizer" that nourishes the fine hair strand.
• Vegan Keratin: a plant-based alternative to hydrolyzed keratin, designed to restore the hair strand's strength and elasticity.
• Cell Equalizer Technology: fills the gaps in the hair strand's outer layer and adds shine.

What else you need

• Volume Boost Jelly Conditioner
• Volume Boost Foam
• Osis+ Soft Dust Volume Powder
• 43 mm Round Brush

ProBeauty Tip. If you have used foam or hairspray, wash twice: the first time to remove styling products, the second time to cleanse the scalp. Volume lasts longer on a clean root.

Schwarzkopf Professional Bonacure Color Freeze Duo sample 2 x 12 ml is the trial set of the Color Freeze line for color-treated hair. It contains one shampoo sachet and one mask sachet, 12 ml each. It is the small format with which you try the pH 4.5 routine before getting the large bottles.

What it does for you

• Gentle cleansing for color-treated hair, with the Color Freeze shampoo.
• Protected color: both products bring the hair strand back to the optimal pH.
• Intensive care with the mask, which has the formula with Care Boost Complex.
• Less frizz and more shine after the mask.
• Practical format, good to put in the travel kit.

How to use it at home

1. Apply the shampoo to wet hair, massage and rinse well.
2. Squeeze the water out with a towel.
3. Apply the mask to the lengths and ends and leave it to work for up to 10 minutes.
4. Rinse very well and style as usual.

For what type of hair

For color-treated, highlighted, or bleached hair, which quickly loses its shade and shine. On long or very thick hair, one mask sachet may not be enough for all the lengths; then apply it only to the bottom half.

Active ingredients

• pH 4.5 Balancer Technology: brings the hair strand to the optimal pH of 4.5 and keeps the color pigments locked in its structure.
• Care Boost Complex: a blend of active ingredients that deeply nourishes, but leaves the hair light, with more shine and less frizz.
• Cell Equalizer Technology: seals the surface of the hair strand and protects it from water and dryer heat.

What else you need

• Color Freeze Shampoo pH 4.5, large bottle
• Color Freeze Mask, large bottle
• Color Freeze leave-in spray conditioner

The ProBeauty tip. Use the set right on the day you got your hair colored or at the first wash after the salon. Then you will see the difference that a pH 4.5 routine makes on a fresh shade the best.

Schwarzkopf Professional Bonacure Scalp Soothing is the soothing shampoo from the Bonacure Scalp Care range, for dry and sensitive scalps prone to irritation. It gently cleanses, soothes the scalp and helps balance its hydration. It comes in the current range packaging and is available in 250 ml and 1000 ml.

What it does for you

• Soothed scalp from the first wash.
• Balanced hydration: helps balance the scalp's hydration level.
• Nourished lengths, soft and supple after rinsing.
• Strengthened hair structure, as described by the brand.
• No SLS/SLES sulfates, no silicones and no artificial colorants; vegan formula.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage the scalp with light pressure for up to 2 minutes.
3. Rinse very thoroughly.
4. For added comfort, follow with the Scalp Soothing serum, which does not need to be rinsed out.

For what type of scalp

For dry and sensitive scalps that itch or feel tight. It is dermatologically approved and can be used daily, including after dyeing or bleaching. It is not an anti-dandruff shampoo. If your hair falls out suddenly, in large quantities or in patches, or if your scalp remains red, irritated or with thick flakes, see a dermatologist: a cosmetic product is not a substitute for a consultation.

Active ingredients

• Kale: contains vitamins A, B, C and K, antioxidants and Omega-3 and Omega-6 fatty acids, which help nourish the scalp.
• Madecassoside: pure active ingredient from Centella asiatica leaves, with soothing properties; helps the skin retain moisture.

What else you need

• Bonacure Scalp Soothing Serum, the next step
• Bonacure Moisture Kick conditioner for lengths
• Bonacure Color Freeze conditioner, for colored hair

ProBeauty tip. The 1000 ml size is worth it if you wash your hair often and have a sensitive scalp all year round. Fit a pump onto the bottle and dispense one pump per wash.

✨ Intense color for up to 100 days, mirror-like shine, and visibly stronger hair

The professional set L’Oréal Professionnel Serie Expert Vitamino Color Spectrum is specially created for hairstylists and salons who want to offer colored hair advanced color protection, deep hydration, and a spectacular finish. The innovative formula, enriched with Ferulic Acid and Citric Acid, acts deep within the hair fiber to seal pigments and maintain color intensity for a long period.

🔬 Proven professional performance for all 5 dimensions of color:
shine, saturation, contrast, tone, and luminosity

🌟 Key benefits for professional use:

• 🎨 Maintains color intensity for up to 100 days*
• ✨ Mirror-effect shine, instant and long-lasting
• 💪 Hair up to 98% stronger
• 💧 Deep hydration without weighing down
• 🌈 Rich, clear colors, without unwanted reflections
• 🧴 Professional textures, easy to work with in the salon

🧪 Technology & active ingredients:

• Ferulic Acid – powerful antioxidant, protects color and hair fiber
• Citric Acid – seals pigments inside the hair shaft and smooths the cuticle
• 2.5% Citric Acid (in conditioner) – high concentration for intense and lasting results

🧴 Set contents:

• Vitamino Color Spectrum Shampoo 300 ml – gently cleanses, instantly hydrates, and strengthens the fiber
• Vitamino Color Spectrum Conditioner 200 ml – seals color, smooths, and provides silkiness

📌 Proven results:
✔ up to 72% more instant shine
✔ up to 86% more hydration
✔ up to 70% silkier hair immediately

🔔 Professional recommendation: continue the routine with Vitamino Color Spectrum Glass Shine Serum for maximum shine effect.

💛 Give your hair the freshness and vitality it deserves every day with Sensus Illumyna Daily Shampoo 15ml, the gentle shampoo created for all hair types. Its innovative formula, based on fermented rice water, active black tea water, and seaweed extract, cleanses gently yet effectively, leaving hair airy, silky, and full of natural shine.

✨ Perfect for normal, fine, or lifeless hair, this shampoo provides the necessary hydration without weighing it down, prevents damage caused by external factors, and keeps the scalp balanced, calm, and protected.

⭐ Key benefits of Illumyna Daily Shampoo:

• Gentle cleansing for daily use
• Instant revitalization, lightness, and natural volume
• Antioxidant protection for hair and scalp
• Gentle hydration without weighing down
• Leaves hair fresh, supple, and shiny

🌿 Premium active ingredients:

Fermented rice water: rich in amino acids, proteins, and vitamins, it smooths the hair fiber, moisturizes, and gives a natural shine, regulating scalp pH.
Active black tea water: a powerful antioxidant, it protects against pollution and regulates sebum for long-lasting freshness.
Seaweed extract: deeply nourishes hair, facilitates detangling, and maintains ideal hydration.

💆♀️ How to use:

Apply to wet scalp and hair, massage until a lather forms, rinse thoroughly, and repeat if necessary.

🎯 Recommended for:

• People who wash their hair daily or frequently
• All hair types – especially normal, fine, or volumeless hair

💫 Illumyna Daily Shampoo – freshness, shine, and balance every day!

💛 Say goodbye to frizzy and dry hair with Sensus Illumyna Discipline Set – Shampoo + Mask 15ml, the complete professional treatment for dry, difficult-to-manage, or frizz-prone hair. Its formulas, rich in fermented rice water, hemp oil, avocado oil, and argan oil, transform every use into a ritual of discipline and deep hydration.

✨ Illumyna Discipline Shampoo gently cleanses, intensely moisturizes, and leaves hair soft, supple, and easy to detangle. It is ideal for dry or unruly hair that needs smoothing and control.

💖 Illumyna Discipline Mask intensifies nourishment, repairs the hair fiber, and protects hair from dehydration, giving it a silky texture and a spectacular natural shine.

⭐ Essential benefits of the Discipline set:

• Deep hydration and restoration of elasticity
• Anti-frizz control and discipline of unruly strands
• Gentle cleansing, without drying the hair
• Soft, supple, shiny hair that is much easier to style
• Ideal for dry, unruly, thick, or difficult-to-manage hair

🌿 Premium active ingredients:

Fermented rice water: rich in amino acids and vitamins, provides shine, smoothing, and improves hair texture.
Hemp oil: creates a protective shield against moisture loss, providing long-lasting hydration.
Avocado oil: repairs the structure of dry and damaged hair, restores suppleness without weighing it down.
Argan oil: "liquid gold" for hair – gives volume, nutrients, and a radiant shine.

💆♀️ How to use – Shampoo:

Apply to wet hair, massage gently, rinse thoroughly. Repeat if necessary.

💆♀️ How to use – Mask:

Apply to lengths and ends, leave for 3–5 minutes, emulsify with water and rinse.

💫 Sensus Illumyna Discipline – The secret to smooth, hydrated, and perfectly disciplined hair, every day!

🧪 Intensive cleansing, perfect preparation, visible results from the first use!
Transform every technical service into a success with Illumyna Pro Care Alkaline Priming Shampoo – an ultra-concentrated formula, scientifically developed for professionals who seek performance, protection, and efficiency in the salon.

✨ Key benefits:

• Deeply cleanses lengths and ends
• Eliminates residues and impurities that prevent treatment absorption
• Gently opens the cuticle to prepare hair for coloring, bleaching, reconstruction treatments, etc.
• Visible effects from the first use
• Alkaline pH 8.5–9.0 – ideal for opening the hair fiber

🌿 Clean Beauty Formula:
✔ 97% naturally derived ingredients
✔ SLES, SLS, sulfate, paraben, silicone-free
✔ 100% vegan

💡 DualFiber Act™ + Hydra Infusion Technology: supports intensive reconstruction of the hair fiber, protecting hair against mechanical and chemical aggressions.

🔧 How to use:

1. Wet hair and apply a moderate amount of product.

2. Massage gently and rinse.

3. Reapply, leave on for 5 minutes, then rinse thoroughly.

📌 Ideal for: all hair types, especially before technical treatments

🌿 Bring your fragile and thin hair back to life!
Say goodbye to excessive hair loss and enjoy a clean scalp and visibly stronger hair with Biolage Full Rescue, the fortifying shampoo specially created for fragile, thin hair prone to shedding.

With a delicate and effective formula, enriched with rosemary oil and niacinamides, this shampoo gently cleanses the scalp, intensely hydrates and strengthens hair strands from root to tip. The result? 74% stronger hair, more voluminous and healthier!

💚 Key benefits:

• ✅ Gentle cleansing, without aggressing the scalp
• ✅ Up to 74% more resistance against breakage*
• ✅ Intense hydration for a revitalized look
• ✅ Fortifies thin and fragile hair strands
• ✅ Restores hair's volume and healthy texture
• ✅ Ideal for daily use

🔬 *Instrumental test after use in complete routine with conditioner and treatment.

🌿 Key ingredients:

• Rosemary oil – stimulates microcirculation and strengthens the hair root
• Niacinamides – rebalance the scalp and support cell regeneration

✨ How to use:

1. Apply an appropriate amount to wet hair.

2. Massage gently with circular movements until lather forms.

3. Rinse with plenty of water.

⚠️ In case of contact with eyes, rinse immediately.

Restore freshness and vitality to your hair with Olaplex Nº4C Bond Maintenance Clarifying Shampoo, the professional shampoo that deeply purifies, eliminates impurity buildup, and strengthens the hair strand from within – all in a gentle, sulfate-free, pH-balanced formula.

🌿 What makes it so special?

✔️ Intense detoxifying cleanse – effectively removes heavy metals, chlorine, hard minerals, product residue, and pollutants from hair and scalp
✔️ Repair with patented OLAPLEX Bond-Building™ technology – rebuilds damaged bonds in the hair strand for stronger, healthier hair
✔️ Visibly improved color clarity – colors become more vibrant, and hair brighter
✔️ Sulfate-free. No dryness. Just balanced hydration. – respects the scalp's natural barrier
✔️ Ideal for all hair types – especially color-treated, dull, or product-laden hair

💧 Light texture, profound results
Its clarifying yet gentle formula leaves hair clean, airy, and healthy-looking – without weighing it down, drying it out, or damaging its structure. It is an essential step for maximizing the effectiveness of subsequent Olaplex treatments.

🧴 Simple and effective application:

1. Apply a suitable amount to palms and emulsify.

2. Massage onto wet hair, focusing on the scalp and distributing to the ends.

3. Lather well and leave on for up to 5 minutes.

4. Rinse thoroughly.
   ➡️ Follow with Olaplex Nº5 Conditioner or Olaplex Nº8 Moisture Mask for added hydration and deep repair.

💖 Who is it ideal for?
• People who frequently use styling products
• Hair exposed to hard water, pollution, coloring, or chemical treatments
• Those who desire perfectly clean, smooth, shiny, and easy-to-style hair

📦 Add it to your routine and rediscover the feeling of pure, healthy, and revitalized hair!
Olaplex Nº4C – more than a shampoo. It's the professional reset your hair needs.

Enjoy a vibrant, fresh, and absolutely irresistible experience with Sensus Hair and Body Cleansing Gel – your daily tropical elixir! Imagine a shower transformed into a vacation: velvety texture, fine lather, seductive aromas, and an absolutely divine cleansing sensation.

Infused with natural almond, orange, and pomegranate oils, this 2-in-1 gel envelops your skin and hair with intense hydration and lasting freshness. It cleanses delicately yet effectively, removing salt, sand, and impurities without drying – leaving behind only softness, balance, and a scent that awakens all your senses.

✨ The scent? A summer dream!
Top notes – magnolia and Damask rose – bring romance and freshness. The heart of the fragrance beats with an exotic rhythm, with argan, sandalwood, cedar, and vetiver, and the finish is a warm and sensual dance of patchouli, amber, and musk. It's more than a gel – it's an olfactory signature, a lasting pleasure.

🌞 Ideal after a day at the beach or gym
💧 Perfect for all skin and hair types
🌿 Vegan-friendly and free from silicones or parabens
💫 Light, foaming texture that cools and pampers
💖 Leaves skin soft and hair easy to style

Transform your routine into a moment of pure relaxation. Choose Sensus Cleansing Gel – for an endless summer, straight from the bottle!

It is a revolutionary treatment enriched with diamond extract and a blend of organic acids that interact with the hair. Due to the thermal action of the flat iron, long-lasting disciplinary and anti-frizz effects can be achieved.

INGREDIENTS: 

DIAMOND POWDER

Properties: Diamonds are used in advanced cosmetics for their physical structure. Microcrystals introduced into Alisa products intensify light refraction, creating a brightening effect.

Benefits: Diamond microcrystals intensify light refraction, creating an extremely bright and shiny effect on the hair.

ORGANIC ACID MIX

Properties: Has antioxidant properties. The blend in Alisa products makes hair easier to comb and shiny, amplifying the smoothing or disciplining action. It is also a pH regulator.

Benefits: Helps maintain healthy, elastic, and shiny hair structure, amplifying Alisa treatments.

This guarantees that the hair remains shiny and soft over time.

Usage: follow the instructions in the Alisa technical manual.

Kérastase Première Bain Décalcifiant Réparateur is the repairing descaling shampoo from the Première range, for any damaged or over-processed hair. It is sulfate-free and gently cleanses the scalp and hair, removing the calcium that further weakens the treated hair strand. It is available in 250 ml, a 500 ml refillable bottle and a 500 ml refill.

What it does for you

• Gently cleanses the scalp and hair, without sulfates.
• Removes calcium buildup from hard water, which leaves hair dull and stiff.
• Repairs hair from within, reconnecting keratin bonds.
• Fewer breakages and a healthier appearance.
• Smooth, manageable and shiny hair.

How to use it at home

1. Apply the Concentré Décalcifiant pre-shampoo to wet lengths and leave for 5 minutes, without rinsing.
2. Apply the shampoo to wet hair, directly over the Concentré.
3. Massage until it lathers and rinse thoroughly with water.
4. Follow with the Fondant Fluidité Réparateur conditioner or the Masque Filler Réparateur mask.

For what hair type

For any damaged hair: bleached, frequently colored, heat-styled or washed in hard water. You can also use it alone, but the result is better with the Concentré beforehand. If your hair is healthy and only oily at the roots, you do not need a repairing shampoo.

Active ingredients

• Citric acid: an organic acid that works from the inside out and removes excess calcium, thus the dull and stiff appearance.
• Glycine: an amino acid that, after the calcium is removed, enters the inner layer of the hair strand and repairs it deeply.

What else you need

• Pre-shampoo Première Concentré Décalcifiant
• Première Fondant Fluidité Réparateur Conditioner
• Première Masque Filler Réparateur Mask
• Première Sérum Filler Fondamental Serum

ProBeauty Tip. If you have hard water at home, rinse more than you think is necessary. Rinse more than you think is needed, so that no shampoo and limescale remain on the lengths.

Alfaparf Blends Of Many combines several rebalancing shampoos for dandruff-prone or oily hair into a single sulfate-free shampoo. We recommend alternating use with a tonic from the same line. The shampoo stands out with its intriguing scent of star anise, sandalwood, and patchouli. It contains the Urban Defence Pro complex, which creates a protective layer on hair and skin, offering protection against pollution and heavy metals. Black tea extract soothes irritation, fights free radicals, and improves microcirculation. The double reset system, rich in amino acids and B vitamins, regulates sebaceous glands.
Features:
Restores scalp balance
Deeply cleanses
Reduces dandruff
Reduces sebum
Antibacterial properties
How to use: Apply to pre-moistened hair and gently massage until a dense and creamy lather forms, leave on for 1-2 minutes, then rinse thoroughly with plenty of water. Repeat this step if necessary, then apply conditioner/treatment suitable for your hair.

The Nook Magic Arganoil Secret Set shampoo and mask combines Silkifying Shampoo 250 ml and Silkifying Pak mask 250 ml, the two basic steps of the Secret line for dry, dehydrated and dull hair, natural or chemically treated.

What it does for you

• Silkifying Shampoo cleanses gently and leaves hair silky, shiny and soft immediately.
• Silkifying Pak intensely softens dry hair, makes it easy to comb through and gives it shine and elasticity.
• More elastic and vital hair, with a visibly healthier appearance.
• Both without SLES and SLS; the mask is also sulfate-free.
• Argan oil and macadamia oil from organic farming, in both products.

How to use at home

1. Apply the shampoo to wet hair and massage the scalp until you get a soft foam, then rinse.
2. Squeeze the hair with a towel.
3. Apply Silkifying Pak to the lengths and ends.
4. Leave it on for 3-5 minutes, depending on how dry the hair is.
5. Rinse well.

For what type of hair

For dry, dehydrated and dull hair, natural or dyed. If the hair is damaged and porous after bleaching, the Wonderful line is more suitable than this set.

Active ingredients

• Argan oil from organic farming, the central ingredient of the Magic Arganoil line: nourishes the dry strand and gives it shine.
• Macadamia oil from organic farming: softens the hair and makes it silky to the touch.
• Hydrolyzed keratin: supports the hair fiber, so it remains elastic.

What else you need

• Silkifying Shampoo hydrating shampoo
• Silkifying Pak hydrating mask
• Absolute Oil argan oil
• Wide-tooth comb

ProBeauty tip. Keep the ratio: a little shampoo on the scalp, a generous mask on the ends. Many do the opposite and end up with heavy roots and still dry ends.

The Nook Magic Arganoil Secret Set shampoo and argan oil combines the 250 ml Silkifying Shampoo and 100 ml Absolute Oil for dry, dehydrated, and dull hair. The shampoo gently cleanses, while the oil seals the ends and adds shine.

What it does for you

• Silkifying Shampoo gently cleanses and leaves hair silky, shiny, and soft immediately.
• Absolute Oil seals the cuticle, has an anti-static effect, reduces frizz, and helps prevent split ends.
• Silkier and shinier hair, whether natural or colored.
• Both free from SLES and SLS, with argan oil and macadamia oil from organic farming.

How to use at home

1. Apply the shampoo to wet hair and massage the scalp until a soft lather forms.
2. Rinse thoroughly.
3. Towel-dry your hair.
4. Place a few drops of Absolute Oil in the palm of your hand and distribute evenly through the lengths and ends, on damp hair or after drying.

For what hair type

For dry, dehydrated, and dull hair with a tendency toward frizz. For very dry hair, the set alone is not enough: add a mask from the Secret line after shampooing.

Active ingredients

• Argan oil and macadamia oil from organic farming, in both products.
• Hydrolyzed keratin in the shampoo, which helps the hair fiber remain elastic.
• Silk proteins in the oil, for a silky appearance.

What else you need

• Silkifying Shampoo Hydrating Shampoo
• Absolute Oil Argan Oil
• Silkifying Pak Hydrating Mask
• Detangling Brush

ProBeauty Tip. Apply the oil to damp hair before blow-drying, not just at the end. This distributes it more evenly and prevents the ends from looking frizzy after drying.

Nook Beauty Family Harmony Illuminating Shampoo is the Harmony family shampoo for dry and dull hair. Soft and creamy, it cleanses and softens the hair without weighing it down. The brand says it helps lifeless hair regain its shine.

What it does for you

• Shine for dull and lifeless hair.
• Soft hair, but not weighed down, thanks to the creamy texture.
• Healthy appearance and more vitality after every wash.
• Easier to style hair, as promised by the Harmony family.
• Vegan formula, free from SLES/SLS and silicones, with over 90% ingredients of natural origin.

How to use it at home

1. Wet your hair thoroughly.
2. Apply the shampoo and massage gently until you get a fine lather.
3. Leave it for a few moments, then rinse thoroughly.
4. Follow with Illuminating Hair Mask on the lengths and ends.

For what hair type

For dry and dull hair that has lost its shine and is difficult to style, whether the strand is fine or thick. If your hair is broken and brittle after bleaching and highlights, start with the Ageless family, made for damaged hair.

Active ingredients

• Mullein bioliquefact (mullein), from organic farming. It is one of the two key ingredients of the Harmony family, designed for shine and easy-to-style hair.
• Hyperfermented almond, also from organic farming. It works together with mullein in all three Harmony products.

What else you need

• Harmony mask, for dull hair
• Harmony leave-in fluid, for instant shine
• 10 ml sample of the shampoo
• Wide-tooth comb

ProBeauty tip. Do the final rinse with lukewarm to cool water. The hair cuticles close better and the shine brought by the shampoo is more visible after drying.