{"product_id":"wella-eimi-shape-shift-150ml","title":"Wella Professionals EIMI Shape Shift Styling Gum 150 ml","description":"\u003cp\u003eWella Professionals EIMI Shape Shift Styling Gum 150 ml is an elastic gum that lets you create defined or tousled hairstyles. It leaves hair shiny with flexible hold, level 2. Wella says it also helps protect hair from the effects of UV rays.\u003c\/p\u003e\u003ch2\u003eWhat it does for you\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eFlexible control\u003c\/strong\u003e over shape and texture.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDefined or tousled hairstyles\u003c\/strong\u003e, however you style it.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShiny finish\u003c\/strong\u003e that is not greasy.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eUV protection\u003c\/strong\u003e.\u003c\/li\u003e\n\n\u003cli\u003eThe hairstyle can be reshaped over the days.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eHow to use it at home\u003c\/h2\u003e\u003col\u003e\n\n\u003cli\u003eTake a generous amount and rub it between your fingers.\u003c\/li\u003e\n\n\u003cli\u003eWork it into dry or towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eFor a defined look, pull the strands with your fingers in the desired direction.\u003c\/li\u003e\n\n\u003cli\u003eFor a tousled look, tease the hair with your fingertips.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\u003ch2\u003eFor what type of hair\u003c\/h2\u003e\u003cp\u003eFor short and medium hair where you want texture and shine, but also the freedom to change your hairstyle. On very fine hair, start with a small amount of product. If you need a hairstyle that does not move at all, choose a strong-hold gel. For a matte look, choose Texture Touch.\u003c\/p\u003e\u003ch2\u003eWhat else you need\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003e\u003ca href=\"\/products\/wella-eimi-sculpt-force-125ml\"\u003eEIMI Sculpt Force Gel, extra strong hold\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"\/products\/wella-eimi-texture-touch-75ml\"\u003eEIMI Texture Touch Clay, matte finish\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"\/products\/wella-eimi-mistify-me-light\"\u003eEIMI Mistify Me Light Hairspray, for the finish\u003c\/a\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003ca href=\"\/products\/wella-invigo-volume-boost-sampon-1000ml\"\u003eInvigo Volume Boost Shampoo, for washing\u003c\/a\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eProBeauty tip.\u003c\/strong\u003e On short hair, apply the gum to towel-dried hair and dry it with your fingers, without a brush. You get texture, and when dry, you just adjust it. Over the days, warm the strands between your fingers and reshape them.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"150 ml","offer_id":49799843741962,"sku":"WE81511696","price":10.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/9954\/1002\/files\/guma-modelatoare-pentru-fixare-flexibila-wella-eimi-shape-shift-150ml-584.webp?v=1753784964","url":"https:\/\/probeauty.com\/products\/wella-eimi-shape-shift-150ml","provider":"Pro Beauty Romania","version":"1.0","type":"link"}